Podcasts about business black ops

In this episode of the Podiatry Legends Podcast, Tyson Franklin and Richard Chasen discuss Simon Sinek's book 'The Infinite Game.' The book emphasises the importance of long-term thinking in business and life, contrasting finite games like soccer, which have clear rules and endpoints, with infinite games like business, where success is continuous and legacy-building. Through stories and examples, they highlight Sinek's key ideas, such as the importance of having a just cause, building trusting teams, and maintaining ethical standards. They discuss relevant comparisons, including Apple vs. Microsoft and lessons from the Vietnam War, to illustrate how an infinite mindset fosters sustained progress and collaboration. Tyson also shares his encounter with Navy Seal Jocko Willink at Business Black Ops. They conclude by urging listeners to embrace change and future-proof their businesses. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. You don't have to do that, but if you do, I will never say no!!! Think about it – you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.'  The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth.  Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves. Deb Johnstone can be contacted at success@debjohnstone.com.au or at visit her website www.debjohnstone.com.au. If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com Saturday, the 24th of August, 2024, CAIRNS.  The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing.    If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.  REGISTER Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona. I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID. To read more detailed notes, please visit my website  If you have any questions about this episode, please email me at tf@tysonfranklin.com.  Business Coaching  Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.  Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30 YouTube Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.  Podiatry Business Owners Club Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.  12-Week Podiatry Business Reboot Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops, but Dave joined the World of Marketing to share some of his tried and true knowledge on operating a successful business.   Timestamps: 0:00 Introduction 2:49 First Step in Understanding Your Perfect Client 5:38 Top 3 Tactics In Understanding Your Perfect Client 17:59 What is a Force Multiplier 21:14 Example of a Force Multiplier 25:07 Understanding and Enacting The Art of Persuasion 30:42 Prove What You Preach 32:21 Become More Persuasive In Your Life And Marketing

David M Frees is from Phoenixville, Pennsylvania and in this episode, he will discuss FORCE MULTIPLIERS, a technique, when used correctly, will make podiatrists more powerful, better communicators and far more influential with their patients.   Dave Frees has been referred to as the Grandmaster of persuasion and influence by Steve Forbes, Editor-In-Chief of Forbes Magazine and Forbes Media. He's a sought after speaker on leadership, sales and marketing, and has had a close working relationship with podiatrists for many years.  Dave is a civilian; however, he has worked closely with the military and armed forces in the United States. He has taken what he has learnt from top negotiators, interrogators and special forces operators to devise a unique method for day-to-day business operations.    Topics discussed: Meta-Force Multipliers, Strategic Force Multipliers and Tactical Force Multipliers. Stories work when you imbed them within the content you are delivering to your patients.  Meta-Level Ways we can be a more powerful version of who we are. How can we think better Strategic-Level Ideas that guide us in the right direction. Developing systems for all our tactics makes them easier and easier to do. Developing a system for marketing - take the ideas in your head (strategy) to make them a reality (the tactic) Training is a strategic force multiplier. Building a system around training. Record the training Use it online Sell to other podiatrists Using rules and models (OODA LOOP) Get clarity around your purpose, values and mission, and knowing the exact patient you want is strategic.  When you know where your ideal patient is, you'll know where to do your marketing. Use this information to decide on the tactic, such as email.  Alignment: What we're about to do, is it in alignment with our purpose, values and mission and is it going to be loved and will it help support our ideal patients Tactical-Level Doing a particular type of marketing to get a specific type of patient. It is used to get the right kind of patients. Did it work? Yes, then do more of it. This forms part of your strategy. Meta Level is Mental Level (Mindset) Learning how to stay strong and recover from damage or a downturn in performance is meta-level thinking.  With a good mindset, you become way less bothered by problems.  Difference Between Persuasion & Influence is INTENT All human communication is manipulative in one way or another. When you tell a joke, you're trying to manipulate the person into laughing.  When you teach, you're trying to help someone become a more informed person. When you yell, you may be trying to intimidate. Some people say this is manipulation, but it depends on your intent. Helping someone is not manipulative.  Build Trust & Influence  Telling the patient the truth builds trust. If an orthotic is not going to help their problem, be truthful.  Be aware that patients may be imprecise with their speech, so circle-back with what they said to get more clarity.  When you repeatedly give the patient the result they are after, you will become influential, and this is where you want to be. Being influential is not being manipulative.  Also, when a patient trusts you, you can make a mistake, and they will forgive you.  Deeper Communication When a patient tells you their concern/problem, ask them, "WHAT ELSE?" They will dig deeper and give you more information.  Then say, "AND", and the patient will happily give you more information than you would have initially gotten from them.  You could also ask: "I'm curious, is there any other reason that you came here today or are there any other outcomes you would like out of this visit today?" or "How would your life be better if…." This communication tool is at the tactical level, and it may not work every time, but don't give up easily.  Remind yourself that it didn't work this time; with this patient on this particular issue, it doesn't mean it doesn't work.  Stimulus & Response There is usually a stimulus when you get angry, but there will be a small GAP between the stimulus and the response. It would be best if you learned how to put space between the stimulus and the response.  A cool little trick is to name that emotion when it occurs and recognise it.  "Ohh, that's anger that I'm feeling".  Take a deep breath, cultivate the gap and interrupt the response.   Interrupting the Gap Confusion often leads to frustration, then anger; however, confusion means you are about to make a breakthrough in your learning.  So instead of getting frustrated and angry, change the mental narrative to anticipation. Confusion leads to anticipation of new learnings, and this is a better mindset to get the learning you want.  Optimise What's Working  Optimise what's working and stop what's not working. It sounds simple, but it's hard for some podiatrists to do.  Constantly explore what's working in your business and spend some time hypothesising why it works and can you make it better.  Minor tweaks can make a massive difference in the outcome.  If you want to learn more from Dave or about his Business Black Ops event, held in Arizona each October, you can email his assistant Lisa at Lsnyder@utbf.com. You can also connect with Dave on Facebook at David M Frees or join his non-members Business Black Ops group.  Dave's Book: The language of Parenting If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.  ONLINE CALENDAR  Youtube I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.  Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.

Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:  How Ty found success How you should tackle every day to stay proficient Why writing books can be an essential boost to your brand How to take on public speaking

If asked would you say you are voluntarily interdependent or co-dependent with others in your life? Can you choose who you work with or serve? How clear are you about what you truly want?Dave Frees is an attorney, author, and speaker who has lived a fascinating life that took him across the globe and exposed him to master communicators, persuaders, and negotiators in hundreds of nations and across many cultures.Steve Forbes, the Editor-In-Chief of Forbes Media has called him a “Grand Master” of communications skills and Elite Books has called him “One of the fifty most influential business thinkers today.” He is a master of teaching the skills of enhanced communication and how to go from being persuasive to truly influential.He has been called to teach leadership, sales and marketing, interrogation, and negotiation to audiences ranging from computer hackers turned good guys to navy seals, CEO's and to the students, administrators and/or faculty of colleges and universities including Harvard, Yale, The University of Pennsylvania, Cornell and many, many more.  He has also spoken to Travellers, GE, AstraZeneca, Comcast, and hundreds of corporations and professional associations.He has appeared on NPR, PBS, Fox News, and on over 120 radio and television programs and has authored several books related to persuasion, influence, and business and co-authored Einstein's Business with M. Scott Peck, Steven Covey, and many other voices of the success and personal development movement.Recommended Books:7 Steps to FreedomThe Coaching Habit

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run.  When you find the right avatar, it lowers your marketing costs and increases retention.   Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time.  You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.   Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working.  You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes. Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing.  Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar.  USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:   What do you do well that your competitor doesn't? What does the consumer want? What problems are you solving?  If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time.  Your USP is not just used in your marketing; it becomes part of the culture of your business.  Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing.  Business Black Ops On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809 If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business. With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity. I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well.  On this episode I discuss: The various ways audio can be beneficial in business Creating MP3 files Distributing on social media Audiograms & Headliner Hosting a podcast Becoming a professional podcast guest Audio Recording & Equipment Current recording options available Recording & Editing (It’s easier than you think) Why a script is important Top 10 Reasons To Use Audio If you love video, good audio will make your videos even better If you have any questions about this episode, please email me at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

When it comes to running a successful podiatry business, it is vital to find your passion, surround yourself with the right team, and develop a mindset of success by associating with like-minded positive people.  Drs Peyman & Viedra Elison are a dynamic podiatry team that own Fixing Feet Institute in Surprise, Arizona. I recently spent three days with them in Tempe, Arizona at Business Black Ops, which is a high-level mastermind group.  I've wanted to get them on the Podiatry Legends Podcast for some time, so while I had them together in Arizona, I thought this was the perfect opportunity to capture their thought of podiatry business success.  On this episode we discuss: Choosing to live in different states to pursue their podiatry careers.  Working on an Indian Reservation in Arizona and how this has shaped Viedra's career and passion for diabetes and limb salvage. Peyman's passion for paediatric biomechanics, foot deformities and peripheral nerve surgery. Associates and culture problems - "Some people are just not trainable".  Why continuing medical education is essential, but if you want to grow a successful business and life, you've got to attend business and marketing events.  You need a positive mindset to bring it all together.  Viedra's Tip: In the early part of your career, focus on your education, not your location. You need to get out of your comfort zone.  Peyman's Tip: Find a niche market, something you enjoy and hone in on it. And if you feel you're in a rut, start hanging out with new people.  If you have any questions about this podcast, please email me at tf@tysonfranklin.com   One-On-One Coaching If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching. Please email me and let's see where I can you.   Newsletter & Events  If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.  It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.   Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.  If you enjoyed this episode you might also enjoy: 028: The Definition of Success in Podiatry with Craig Schooth

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar. This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business.  I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well.  “There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf Today I discuss: Why it's dangerous to try and take on large companies or businesses head-on.  Cheap & easy mass-marketing before the internet and social media  Creating a niche is a smart small business strategy  Knowing your client/customer/patient avatar Speaking the right language to the right avatar  5 Benefits of Getting This Right Save Money You can double down You get more A & B type clients Creates a happier work environment You can identify excellent opportunities quicker “Niching is not about selling one product; it’s about selling to one audience.” If you have any questions about this episode, especially in regards to using a LIVE recording for a podcast, please email me at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 170: Marketing Presentation Powell River Chamber of Commerce 

Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of Dragon Gym in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes 018 and 128.  I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Som. While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss: The opening of their third Dragon Gym Client engagement Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way The importance of having a positive mindset Why you’re the sum of the five people, you hang around with most.  To change your environment, you need to change the input The podcast will cover health and fitness, but also travel hacks, whisky and adult beverages.  Final Tips: Som: You need to learn to talk to your subconscious mind. Before you go to bed at night, ask your subconscious mind the question, and while you're sleeping, it will search for the answer.   Lonnie: You need to be conscious of the conversations you're having with yourself, the ones that go on in your head. Make sure you're talking positively.  Also, when someone is talking, you need to listen to what they're saying, not the answer you want to give. Pause for two seconds, and then answer.   If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Som and Lonnie at Dragon Gym.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 018: Mastermind with Dragon Master Somnath Sikdar Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Dave Frees is an attorney with a background in communication, persuasion, and influence. He comes by this naturally and developed the skills as a child. This is the first of multiple interviews. Here we explore his origin story.  Dave's linksWeb: https://www.successtechnologies.comTwitter: https://twitter.com/davefreesFacebook: https://www.facebook.com/davidfrees And don’t forget to support the podcast by subscribing for free, reviewing, and sharing.  Web: https://unstructuredpod.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp  Join the Facebook group: fb.com/groups/unstructured 

If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave Frees.   You may recall the name Dave Frees as he’s been a guest on my podcast twice already, Episode #2: Communication, Persuasion & Influence and a Bonus Episode Force Multipliers. This year's Business Black Ops them was Awareness and Alignment. On the second day, we did a field trip to Top Golf in Scottsdale. Now if you’ve never heard of Top Golf, I’d like to point out that it’s more than just a driving range. Top Golf, as described on their website, is a global sports entertainment company, and I have to agree it’s a pretty amazing place. Our Mission  Our mission was to identify as many strategic and tactical marketing ideas as we could in an hour and a half. Now it’s impossible to try and explain everything we observed, but I can share are ten things that really stood out to me as a small business owner. Top 10 Lessons  When you're aware you see more: I visited Topgolf in July this year, and even though I thought it was a fantastic place back then, I never stopped and considered all the subtle marketing that was taking place right under my nose. But, as soon as my reticular activating system was kicked into gear and I was told to look for marketing strategies and tactics, it was a completely different experience. As soon as you arrive you are greeted with signage about coaching lessons for adults and juniors, and on each level, they promoted College Night for students. So immediately you know this venue caters for all ages. Never assume your clients and customers know about all the services and products you offer: The signage at the front also mentioned group lessons and corporate events. Of course, we were there for a corporate event, but not everyone that visits is, so sometimes it’s important to point out the obvious. Apparently, a simple message repeated numerous times is a good idea: In their entry, or as they called it Guest Services, there was merchandise for sale, billboards promoting food items (burgers, ribs and beers) and how much it was to play at Topgolf, and this information was on multiple walls so it could not be missed.  Memberships are powerful: They also had membership options so you could become part of the Top Golf family. If you’ve ever been part of a club or association, you’ll appreciate that memberships, when done well, can be a powerful thing. Up-selling is a key ingredient: Each bay only cost $25 - $50 per hour for up to 6 people to play in the same bay, depending on the time of the day, which is cheap, but apparently they don’t make their money from offering cheap bays, it’s all the add-ons and up-sells, that’s where the real money is. Well trained team members: Every team member that knew their roles, right from the guest services to the people taking the food and drink orders. So training their team members must be a high priority. They openly shared their core values: They also displayed their five core values in plain sight on large billboards. (fun, one team, excellence, edgy spirit, and caring). These core value billboards were clearly displayed throughout the complex, which is beneficial for both the customer and their team. Branding is important: No matter where you looked the Topgolf logo could be seen. Even when you reached for the sauce, Topgolf was on the tray, and if you happened to visit the bathroom, they got you there as well. Marketing and brand alignment: At no stage did any of their marketing look cluttered or feel tacky or out of lace. Every inch of Topgolf has been well thought out, and it goes to prove you can market what you do extensively throughout your business and still look professional, as long as it aligns with your brand. At no time did I see a laminated sign or sheet of white paper stuck to a wall with adhesive tape. Increasing Your Awareness This article is not about promoting Topgolf; it’s about expanding your awareness towards your own business, the people you work with, your customer and client needs and also the businesses around you. The next time you walk into a business that you know is ‘crushing it’, don’t just walk in and take what they are doing for granted, instead kick your reticular activating system into gear and start observing why they are doing well. What can you learn and can you use this information in your own business?  But don’t stop there, be aware of the business that are doing things poorly and makes sure you’re not doing this yourself. Use Your Smartphone It’s easy to become complacent, so here’s a strategy you may find helpful. Grab your Smartphone and add an alarm that says ‘Be Aware’ and you could schedule it to go off multiple times per day. Every time it goes off, stop and become aware of what is going on around you, you may be surprised by what you see. If you have any questions about this article, please send me an email at tf@tysonfranklin.com or you can listen to my podcast episode Top Golf Marketing Awareness Challenge. I hope you get something from today’s podcast and if you have any questions, please send me an email at tf@tysonfranklin.com If You Liked This Episode Make sure you check out the two links above to previous episodes with Dave Frees.  And lastly... I've added a new event to my Events page that you may want to check out.  Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.    FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. This was written to get you thinking. 

For the past three years, and this year will be my fourth, I’ve attended a 3-Day event in Tempe, Arizona, run by Success Technologies and Dave Frees. Each year the event alternates its theme. One year it will be 3-Days To Success and the other year Business Black Ops, both fantastic events. Last year, or it could have been the year before someone commented on how new employees or new members joining your team, where a pain in the butt and as soon as they arrive they want to start changing our systems. You’ll have systems in place that have worked exceptionally well for years, but from day one they come to you with ideas and suggestions on how they can be improved.  Initiative Is Good Now don’t get me wrong, I love the initiative and also like knowing the employee cares enough about my business to think about how things can be improved…However, it can be frustrating when it happens every single day. Anyway, Dave Frees shared how he handles this in his law firm, which I think is absolute gold and why I thought it was important to share in this weeks episode of Five Minute Friday. Employment Contract In Dave’s employment contract it says that the new team member agrees that they will not change a system, nor will they present any new ideas to him, or any of his senior management, on how things can be changed or improved until they have been working at his firm for a full 6-months. So if they have any ideas in the meantime, they need to write them down and keep it to themselves until 6-months is up. After 6-months they can let rip, but what Dave found is the vast majority of the time the new team member has nothing to share and no suggestions on how the already well-run systems can be improved. This 6-month ‘grace-period’ has almost eliminated this problem. But why does this work? What happens initially is the new employee sees a system or process and only really sees it at surface value. Almost like looking at an iceberg. What they don’t understand is how this one particular system integrates with other systems within the business. The longer they worked at his law firm and the more experience they obtained, they more often they witnessed how systems that once seemed odd or even out-dated made sense in the big scheme of things and the efficient running of his law practice. It Works  I took this idea and used it in my own business a few times, and it worked just as Dave described. When I asked for suggestions after the 6-month period, two things happened. The employee was silence, or they presented me with some good ideas, which had been well thought out over time, instead of spare of the moment thoughts which had not been thought through properly. Having a good idea presented to you the right way is what you want from your team. If you have a lot of new employees joining your team, it’s even more important to have a No Change Policy for 6-Months in place, because as I discussed last week, small system changes, made by multiple people over an extended period can be damaging to your business. Danger Of Inexperience And if a new team member is being trained by someone who hasn’t got that much more experience, then it’s easy for them to agree that a current system needs changing, but if there’s a No Change Policy for 6-Months in place this can be prevented. Another benefit for the business owner for having a No Change Policy for 6-months is it allows the business owner to take time off, and while he or she is away they know nothing will change because this was the agreement. If you have any questions from this episode please email me at tf@tysonfranklin.com It's No Secret Business Conference   17th and 18th August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. For booking details please visit my EVENTS page.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Join Our Hosts Somnath Sikdar And David M Frees as they discuss how to Totally Dominate Your Market: Practical Strategies and Tactics From Amazon. But First, a words from this week’s sponsor: This show is sponsored by Business Black Ops and Profit Systems and Solutions – If you’re an established business or professional practice owner and you’ve outgrown your CRM (customer relations management software) or you’ve been cobbling together a host of different tools, software and services, and you’re finally ready to take things to the next level:  to integrate your selling marketing and customer patient and client follow up?  Then these two companies Not All of Amazon’s strategies and tactics are appropriate for small businesses and professional practices. Few of us are well enough capitalized to engage in a decades long process of experimentations and building the infrastructure to be massive and transformational to society. We need to make money, support ourselves and our families, and to make a dent in the world in our own way. BUT, Amazon is constantly testing and refining the sales and marketing process and in so doing has revealed and verified a number of force multipliers that Can transform a business or practice and can catapult you safely to market domination. So let’s look at a few. Oh and if you want more on force multipliers, text the words “FORCE” to 72000 and you’ll get a great report that should be helpful.   Strategies:   Know your market Market segmentation Systems Automation   Tactics That Align With Strategic Objectives: Initial sale “sell” the device that creates the demand remove barriers to sales up sell/ cross sell/ down sell shopping cart reviews as a tool of sales subscription:   amazon prime Individual items  

My guest today is David M. Frees. He is a Trust, Estate and Wealth Preservation Lawyer from Phoenixville Pennsylvania. He is an expert when it comes to persuasion and communication, and on a personal note Dave is one of the best communicators I have ever had the pleasure of knowing. I think you’ll go back and listen to this episode numerous times, because there’s so many takeaway points. Here are the highlights: The first and most powerful key to being a good communicator, great negotiator and person of influence, is to master the art of listening to the other person. You need to quiet the demons in your own head and not be thinking about what you want to say next. When you meet someone, always be looking for something to compliment him or her on, but make it genuine. “Wow that is a smashing tie”. It takes enormous practice to listen and not automatically respond or jump into the conversation. Everyone you meet is smarter than you at something, and thinking this way sets you up in a very positive mindset right from the start. The other person will sense your positive body language and attitude towards them. You can build trust by confessing something very early in the conversation. If you’re selling a product, you may point out a flaw in certain situations, or if it’s a personal conversation you may make an admission that may be slightly odd or embarrassing. Just don’t do it in the first 30 seconds. Also why you shouldn’t talk about your haemorrhoids. Some people will say that using these techniques is just manipulation, and they are correct, however all human communication is manipulative in some way, but you need to give up the idea that it’s a bad thing. It’s your INTENT for the outcome that matters. You can manipulate in a negative, or positive way. Where is the best place to learn more about this subject? The language we use, when communicating, can be very powerful and influential. Saying to a child, ‘don’t spill the milk’…puts that image in their head and increases the chance of them spilling the milk. But if you say, ‘keep the milk in the cup’, that’s the image they will see. We see words as images. The tonality of your voice, the speed of your voice and your body language is far more important than the words you use. This is why Barry White was so popular with his female audience. Learning to vary the speed and tone of your voice can be very effective in certain situations. If you want to hurry people up, or slow people down…use your voice. It’s important to go back and re-listen to mentors, previous podcasts and reread books because you’ll have a different mindset year to year and you’ll pick up new things each time. When you make a deal with yourself that you’re going to do something, no matter what, you need to stick to it, but don’t stay with it if it’s not working. Sometimes it is advisable to quit. Persuasion and influence is different. Persuasion is very hard to do because it relies you changing someone else’s mind, but over time and by building trust it is possible, however influence is where to want to be. Persuasion is part of a bigger goal and that is to become an influencer. Dave runs an event in Tempe Arizona every October: 3 Days of Success and Business Black Ops. Bookings can be made at www.3daystosuccess.com but if it’s your first time it’s best to call Dave’s assistant Lisa on (610) 933 8069 and organise a short phone meeting with Dave to make sure the event is for you. Dave’s Podcast: In Top Form https://itunes.apple.com/us/podcast/in-top-form-podcast/id1209872004?mt=2 Dave’s Book: The Language of Parenting Visit my website: http://www.tysonfranklin.com DOWNLOAD: 12 Secrets To Get More People Through Your Front Door http://www.tysonfranklin.com/12-secrets