Podiatry Legends Podcast

Some podcast conversations stand the test of time, and this is definitely one of them. Originally recorded in 2018 for my previous podcast, It's No Secret with Dr T, this discussion with marketing strategist Patrick McFadden is packed with practical business wisdom that's just as relevant today.Patrick explains why "Rise and Grind" isn't about working longer hours. It's about focusing on meaningful work, bringing value to every interaction, understanding how markets evolve, and building a business around a clear strategy rather than endless activity. We also dive into networking, delegation, measuring results, and why diagnosis should always come before prescription in business.Whether you're growing a podiatry clinic or any service business, this episode will challenge the way you think about marketing, leadership and creating long-term success.For more detailed Show Notes, please visit the Podiatry Legends WebsiteDo you want to make more money in podiatry?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  tf@tysonfranklin.com.Ten Key Takeaways Rise and Grind means taking meaningful action, not just staying busy.  Bringing value should be the goal of every interaction.  Diagnose business problems before choosing marketing solutions.  Markets change, so businesses must adapt with them.  Clear business goals help every department work together.  Measure everything that matters.  Results reviews build long-term client relationships.  Delegate tasks outside your strengths.  Build relationships before you need them.  Focus on your strengths instead of copying others.

Starting your own podiatry business is exciting, rewarding... and at times, overwhelming. In this episode of the Podiatry Legends Podcast, I welcome back Dr Jackson Tisdell, who first appeared on the show as a new graduate in Episode 22. Fast forward a few years, and Jackson has now spent his first 12 months building Spring Podiatry in Melton, Victoria.Because everything is still fresh, Jackson shares the real lessons he's learned along the way. There's no sugar-coating, just honest insights into what worked, what surprised him, and what he'd do again.Together we discuss:Why delegating sooner creates more freedomWhen it's worth paying for quality instead of buying cheapHow to take calculated risks without gambling your futureWhy difficult conversations rarely get easier by delaying themThe importance of focusing on one marketing strategy at a timeHow mentors and coaches can help you make better decisionsSimple ways to understand and manage cash flowWhy positioning yourself as a premium provider mattersHow niching your services attracts the right patientsWhy planning holidays before you think you need them is essentialWhether you're dreaming of opening your own clinic, have recently taken the leap, or have been in business for years, you'll find practical advice throughout this conversation.One of Jackson's simplest messages may also be his most powerful: "Back yourself".If you've been waiting for the perfect time to make your next move, this episode might be exactly the encouragement you need.Additional Show Notes are available on the Podiatry Legends Podcast website. If you enjoyed this episode, please like, subscribe and share it with another podiatrist.DO YOU WANT TO MAKE MORE MONEY?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  tf@tysonfranklin.com.

Owning a podiatry practice doesn't automatically make you a great leader. In this solo episode, Tyson E. Franklin explores a topic that's rarely discussed but incredibly important: toxic leadership. Most practice owners don't intentionally become difficult bosses. More often than not, stress, long hours, and the pressures of running a business slowly change how they communicate with their team.In This Episode You'll Learn Why good people sometimes become poor leaders.  The difference between demanding leadership and toxic behaviour.  How stress changes the way we communicate.  Why staff leave emotionally before they resign.  The hidden financial cost of poor leadership.  Five simple ways to become a better boss.  How to create a workplace people recommend to others.Tyson also discusses the behaviours that quietly damage workplace culture, why good staff often leave emotionally long before they hand in their resignation, and the practical steps every practice owner can take to become the kind of leader people genuinely enjoy working with.Additional Show Notes are available on the Podiatry Legends Podcast website. If you've ever wondered why staff leave, why morale drops, or simply want to become a better leader, this episode is for you.If you enjoyed this episode, please like, subscribe and share it with another podiatrist.Do you want to make more money in podiatry?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  tf@tysonfranklin.com.

Hi, I'm Tyson Franklin, and in this episode of the Podiatry Legends Podcast, I welcome back Dr Ben Pearl from Arlington Foot & Ankle for his fourth appearance on the show. As always, our conversation takes a few unexpected turns, from patient psychology, healthcare challenges, what podiatrists can learn from businesses outside our profession, and a few movie references.Ben shares some real-world experiences from working in the United States healthcare system, including the challenges of helping uninsured patients and the emotional toll that can come from going above and beyond for someone who may not appreciate your efforts. We discuss the importance of recognising fear in patients and their families, setting boundaries, and learning how to read the room during difficult consultations.We also explore the concept of "shape-shifting" in practice, being flexible enough to adapt your communication, treatment recommendations, and approach to suit each patient. Along the way, we dive into lessons from the Good Feet Store, why scripts matter, how patient experience influences outcomes, and why reputation remains one of the most powerful marketing tools a podiatrist can build.If you LOVE the podcast, please SHARE it with friends and consider subscribing and leaving a RATING & REVIEW.Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.comDO YOU WANT TO MAKE MORE MONEY ($)?If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com.Podiatry Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

Have you ever walked into a business and instantly felt welcome, valued, and confident that you were in the right place? In this solo episode, I explore how podiatry clinics can create a memorable first impression that goes far beyond a friendly smile at reception. From the moment a patient walks through your front door, every interaction shapes their perception of your professionalism, care, and expertise.I share practical strategies that any clinic can implement to elevate the patient experience, including creating a seamless arrival process, improving the waiting room environment, training reception teams to communicate with confidence, and adding small but powerful touches that patients will remember long after they leave. The best part is that most of these ideas are inexpensive, easy to implement, and can make a significant difference to patient satisfaction and retention.If you're a podiatrist, clinic owner, or healthcare professional looking to stand out in a competitive market, this episode will give you plenty of ideas to take back to your practice. Sometimes the smallest changes create the biggest impact, and in this episode, I'll show you how to turn an ordinary patient arrival into an experience worth talking about.Want Help Growing Your Podiatry Business?Building a successful podiatry business isn't just about attracting more patients. It's about creating the systems, leadership, culture, and team that allow your business to thrive long term.If you'd like help growing your clinic, improving profitability, strengthening your team, or creating a business that gives you more freedom, please contact me and learn more about my one-on-one coaching programs designed specifically for podiatrists.Please visit, www.tysonfranklin.com or email me at tf@tysonfranklin.com Or, if you just want to make more money in podiatry, we can talk about that as well. 

What separates a superstar employee from someone who simply fills a position? According to performance expert Jay Henderson from Real Talent Hiring, the answer has less to do with personality and more to do with how people think.In this episode of the Podiatry Legends Podcast, Jay shares his unique approach to recruitment and explains why understanding a person's decision-making process can reveal far more about future performance than traditional behavioural assessments.We discuss the limitations of popular personality profiling tools, why many business owners repeatedly make poor hiring decisions, and how self-image can influence not only individual performance but also the growth of an entire business.One of the most fascinating parts of the conversation explores the idea that people don't change nearly as much as we often expect. For employers, this has significant implications when hiring staff based on who they might become rather than who they already are.Jay also shares practical recruitment strategies that podiatry clinic owners can implement immediately, including creating better job descriptions, developing hiring scorecards, and maintaining a constant recruitment mindset.Whether you're looking to employ your first receptionist, your next associate podiatrist, or a future practice manager, this episode will help you think differently about hiring and leadership. If building a great team is important to you, this conversation is one you won't want to miss.If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.comDo you want to make more money in podiatry? If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.  Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com. Podiatry Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations. Visit the Podiatry Legneds Website - https://www.podiatrylegends.com/Looking for a Podiatry Business Coach that has actually done what they teach? Stop looking and visit https://www.tysonfranklin.com/ 

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin speaks with sports therapist Olivia Brown about integrity in healthcare and why honesty, ethical decision-making, and staying within your scope of practice matter more than ever.The conversation was sparked after both attended a conference presentation that focused heavily on profits rather than patient outcomes, leading to a deeper discussion about ethics, professional behaviour, referrals, education, and building long-term trust with patients.Olivia shares powerful real-world examples about referring patients when appropriate, avoiding the temptation to oversell treatments, and why leading with integrity ultimately creates better outcomes for patients and practitioners alike.This episode is relevant to podiatrists, physiotherapists, sports therapists, chiropractors, and all healthcare professionals seeking to build sustainable careers grounded in trust, honesty, and professional growth.If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.comStrategic Business CoachingIf you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money.My email is  tf@tysonfranklin.com, or visit my website tysonfranklin.comPodiatry Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode of the Podiatry Legends Podcast, I speak with Malaysian Podiatrist Patricia Ting, who studied podiatry in Australia, gained six years of clinical experience, and returned home to Malaysia to establish KL Foot Specialist Podiatry, one of the country's few private podiatry clinics.Patricia shares what it was like growing up in a family of healthcare professionals, why she chose podiatry over medicine, and how reading my book, It's No Secret… There's Money in Podiatry helped guide her through the process of opening her clinic.With a population of more than 36 million and only a handful of podiatry clinics, Malaysia presents enormous opportunities for podiatrists willing to educate the public, build relationships with medical practitioners, and raise awareness of the profession.We also discuss: The differences between practising in Australia and Malaysia  Podiatry Professionalism  Why she invested in shockwave, laser, gait analysis, and plantar pressure technology from day one  The importance of hiring the right receptionist  Why Malaysia is an exciting destination for podiatrists looking for international opportunities This episode is a fantastic reminder that podiatry can take you anywhere in the world, and that with courage, planning, and persistence, you can build a thriving clinic in almost any market. If you've ever considered opening your own practice or working overseas, this episode will inspire you to think bigger.If you'd like to connect or follow Patricia's journey, just follow her Instagram page @patthepodiatrist If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW. Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.comStrategic Business CoachingIf you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money. My email is  tf@tysonfranklin.com, or visit my website tysonfranklin.comPodiatry Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode of the Podiatry Legends Podcast, I speak with Victorian podiatrist Edward Clinch, who examined the football boots on the market and believed AFL Footy Players deserved something better. As health professionals, we regularly see the injuries and discomfort caused by footwear that lacks adequate support. Rather than accepting the status quo, Ed decided to design his own football boot from scratch. What began as a simple idea turned into a nearly ten-year journey involving industrial design, international travel, multiple manufacturers, and a substantial personal investment. Ed shares how he developed Clinch Boots, including the podiatry principles built into the design: a 7 mm heel raise, a supportive arch insole, a firm heel counter, and improved torsional stability. These features are intended to provide greater comfort and support for AFL players, while also having potential applications in rugby, soccer, and other field sports.This conversation is about much more than footwear. It is about persistence, innovation, and the willingness to solve a problem rather than complain about it. If you have ever had an idea for a product, wanted to branch beyond clinical practice, or wondered what it takes to turn expertise into a tangible business, this episode will inspire you. You can learn more about Clinch Boots on Instagram @clinch_boots, and you can email Ed at edclinch@gmail.com If you enjoyed this episode or previous episodes, please share it with your podiatry friends, and if you love the show, consider subscribing and leaving a rating and review.   Podiatry Legends WebsiteFor additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.comStrategic Business CoachingIf you want to take your podiatry business to the next level, instead of copying what everyone else is doing, consider reaching out to me first. It could save you a lot of time and money. My email is tf@tysonfranklin.com, or visit my website tysonfranklin.comPodiatry Business Owners ClubIf you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join. YouTubeIf you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

The debate about whether Australian podiatrists should use the title Dr regularly resurfaces within the profession, usually at least once per year. In this solo episode, I explore the psychology, professional identity, and patient perception behind the discussion. I also examine common arguments raised in the debate, including concerns about academic qualifications, potential patient confusion, and the influence of professional hierarchy. He also highlights the important distinction between research expertise and clinical experience. By introducing concepts such as The Authority Illusion and The Three Types of Authority in Healthcare, this episode offers a balanced perspective on how authority is perceived by patients and what ultimately matters most in clinical practice. Key Takeaways • The Dr title debate resurfaces regularly within podiatry. • In Australia, podiatrists can legally use the title Dr if they clearly identify themselves as podiatrists. • Much of the debate centres around professional identity rather than legality. • A PhD represents research expertise, not necessarily clinical expertise. • Clinical excellence develops through patient experience and repetition. • Patients often judge authority using visual and psychological signals. • Titles function as credibility shortcuts in decision making. • Healthcare authority comes from academic, clinical, and perceived sources. • First impressions influence patient choices, but clinical results build long-term trust. • Professional behaviour and respect within the profession ultimately matter more than titles. If you have an opinion on this podcast episode, please share it.  If you have any questions, you can always contact me via email at tyson@podiatrylegends.com, and if you get the chance, check out the Podiatry Legends Website  

This week's episode is a personal one. After experiencing a lower back injury with severe sciatic symptoms, I was forced to step away from working, cancel commitments, and rethink a lot of what I thought I had under control. In this episode, I share five key lessons that came from that experience, covering empathy, financial protection, planning ahead, and the importance of taking action before it's too late.  What made this experience even more challenging was the complete loss of independence. Something as simple as walking a few steps, sitting in a chair, or driving a car became almost impossible. I had to rely heavily on my wife to get to appointments and manage day-to-day tasks, which is something I've never had to do before. That feeling of helplessness really hits you, especially when you're used to being active, working, and in control of your schedule. It also forced me to cancel a number of commitments, including coaching calls, podcast interviews, and even a speaking engagement in Canada that I had been looking forward to for months. That was a tough pill to swallow. But in hindsight, having that time blocked out turned out to be a blessing. It gave me the space to focus on recovery, attend appointments, and reflect on what had happened without the added pressure of trying to push through it. Throughout this process, I also experienced very different levels of care from healthcare professionals. Some were exceptional, showing genuine empathy and understanding, while others felt distant and disengaged. That contrast really reinforced how important communication, tone, and presence are when working with patients. These experiences don't just apply to podiatry; they apply to every healthcare professional and business owner. Because at the end of the day, it's not just about clinical skills or business strategy. It's about how you show up, how you prepare for the unexpected, and how you treat people when they need you most. If you have any questions, you can always contact me via email at tyson@podiatrylegends.com, and if you get the chance, check out the Podiatry Legends Website  

Artificial Intelligence is no longer something for the future; it's already influencing how patients search for answers and choose healthcare providers. 10 Key Takeaways from this Episode AI is already influencing patient decisions ChatGPT is becoming a new search engine before choosing Google AEO (Answer Engine Optimisation) is the next evolution of SEO Early adopters will gain a competitive advantage over late adopters AI can dramatically reduce admin time Your prompts determine your results AI can help personalise your podiatry marketing Patients are becoming more informed before visits by using AI Perfection isn't required, but progress is, so start taking action The best way to learn AI is to start using it In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently. They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists behind. If you've been unsure about AI, this conversation will help you understand where it fits and how to start using it today. Do you love the Podiatry Legends Podcast? If you do, consider leaving a rating and review. It will only take you two minutes.  Have you checked out the Podiatry Legends Podcast website?  Have you ever considered a Podiatry-Specific Business Coach? 

A common phrase I hear from podiatrists is: "Once I get busier, I'll look into business coaching." On the surface, it sounds logical, but in reality, it's one of the biggest mistakes you can make. In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the "amplification effect," "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success. I also share two bonus insights (Easter Eggs) around pricing: why your fees don't need to be fixed and how your mindset around pricing could be costing you more than you realise. Two Bonus Insights (Easter Eggs) 1. Your Fees Don't Have to Be Fixed You don't need to wait 6–12 months to adjust your prices. If you're delivering value, you can be more fluid with your fees. Different patients, different needs… different pricing can make sense. 2. Your Pricing Mindset Matters If raising your fees feels uncomfortable, ask yourself why. Pricing shouldn't be based purely on competitors. It should reflect: Your costs Your future expenses Your clinic experience The value you provide Otherwise, you risk undercharging while others profit more with less overhead. If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.   Link to Episode 137 - 7 1/2 Questiosn to Ask Your Business Coach Have you checked out the Podiatry Legends Podcast website?  Have you ever considered a business coach? If you have, Let's Talk

In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business. We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results. If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don't want to miss. Key Takeaways Build your business as if you plan to sell it Most podiatrists are stuck being technicians, not owners Strategy is useless if it's not shared Your mission should be simple and clear Culture matters more in tough times Systems create freedom Patients notice friction in your business Collaboration beats competition long-term You need to think like an owner, not just a clinician A great business gives you choice If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.   Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/ Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/   

In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community. We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the long term. Key Takeaways from this Episode Connection is the key to long-term success in podiatry Membership models create stability and stronger patient relationships Small towns can support highly successful practices Community-building increases patient loyalty Collaboration beats competition Mature-age learning builds resilience and discipline Family support can be a powerful driver of success Patients value how you make them feel, not just what you do Imposter syndrome is common, but often inaccurate Connected podiatrists are far less likely to leave the profession If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.   Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/ Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/ 

In this episode, Tyson Franklin is joined by Melbourne Podiatrists, Richard Chasen, for a deep and thought-provoking discussion about business, life choices, and what success really looks like in podiatry. They explore the idea that while you can have anything you want, you can't have everything, and how this impacts decisions around hiring, income, lifestyle, and long-term career direction. The conversation also challenges common beliefs about money, patient care, and what it truly takes to build a sustainable practice. This episode is ideal for podiatrists who feel stuck, overwhelmed, or unsure about their next move and are looking for clarity and practical insights to move forward. If you've been enjoying the Podiatry Legends Podcast for the past seven years, please consider leaving a rating and review.  Have you seen the Podiatry Legends Podcast website yet? If not, go to www.podiatrylegends.com And, if you're looking for a podiatry business coach that only coaches podiatrists, visit www.tysonfranklin.com  

This episode is a special one. It's a conversation from my previous podcast, It's No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today. Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be. But what makes this episode so valuable isn't baseball… It's business. Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you make people feel matters more than what you do. If you want to stand out, build loyalty, and create a business people talk about, this episode will get you thinking differently about everything you do. 10 Key Takeaways You're not in the business you think you're in. Experience always beats product. Stop focusing on money and focus on moments. Remove friction wherever possible. Make your patients feel something. Small touches create a big impact. Stand out by doing things differently. Build fans, not just customers. Community drives long-term growth. If people talk about you, your marketing is done for you. If you're enjoying the Podiatry Legends Podcast, please consider leaving a RATING AND REVIEW. 

  In this episode, Tyson Franklin welcomes back Melbourne podiatrist James Ferrie, the owner of My Sports Podiatrist, to explore regenerative medicine and ultrasound-guided treatment techniques. James shares insights into prolotherapy, PRP and nerve hydrodissection, explaining how these approaches stimulate healing in degenerative tissues and relieve nerve-related pain. The conversation also covers clinical growth, continuous learning and why podiatrists should never feel trapped in the type of practice they've created. The registration link for the workshop is https://forms.gle/tei4CePQo3PYDgFGA   You can also contact James via email at info@mysportspodiatrist.com.au  10 Key Takeaways • Regenerative medicine focuses on stimulating tissue healing rather than only managing pain. • Prolotherapy and PRP aim to restart the body's natural repair processes. • Ultrasound allows clinicians to assess and treat structures with far greater precision. • Chronic foot and ankle conditions often involve degenerative changes rather than inflammation. • Nerve hydrodissection can relieve neuropathic pain by releasing nerve compression. • Learning ultrasound requires practice and patience, but adds enormous clinical value. • Some of the best learning opportunities come from outside podiatry conferences. • Developing a clinical niche can transform both your practice and your professional satisfaction. • If you feel stuck clinically, it may be time to pivot your practice direction. • Continuous learning keeps clinical practice interesting and rewarding. Are you an ambitious podiatrist looking for a strategic thinking business coach?  If you are, please visit my website https://www.tysonfranklin.com/. If you just want another marketing tactic and no strategy, there are plenty of other mentors and advisors who can assist you.  

This week, I'm digging deep into the archives and bringing back one of the most powerful conversations I've had on the podcast. Episode 64 originally aired in 2020, and it went gangbusters. But many of you who've discovered the show more recently may never have heard it. My guest is Dr Dave Weiman, psychologist and leadership consultant from Pennsylvania. Dave has worked with business owners across multiple industries, including podiatry, and in this episode, we explore something far more important than marketing tactics or business growth strategies. We dive into why motivation alone isn't enough. Why "follow your passion" advice can sometimes derail people. And how drifting away from your purpose, values, and best self can quietly turn a fulfilling career into a routine grind. We also discuss something every podiatrist has likely experienced: the plateau. That stage where podiatry feels repetitive. Where the spark dims. Where you start questioning whether you're in the right profession. Dave offers practical ways to reconnect with what first lit you up. If you've ever felt stuck, overworked, disconnected, or simply in need of a reset, this episode will help you zoom out and recalibrate. Are you an ambitious podiatrist looking for a strategic thinking business coach?  If you are, please visit my website https://www.tysonfranklin.com/. If you just want another marketing tactic and no strategy, there are plenty of other mentors and advisors who can assist you.  

In this episode of the Podiatry Legends Podcast, I'm joined by Dr Jae Grymes from Delaware, USA, a dual board-certified dental anaesthesiologist and paediatric dentist. While her clinical world is dentistry, you'll quickly realise how similar our professions are. We dive into the realities of healthcare today, debt, corporate pressure, perfectionism, burnout, and the silent struggles many clinicians face but rarely talk about openly. Jae shares her personal journey through grief, professional dissatisfaction, and rebuilding her mindset from the ground up. We discuss why "everything is hard until it's easy," how skills compound over time, and why you should never apologise for your fees when you've earned your expertise. But we also talk about the privilege of being in healthcare and the importance of balance. One of the big themes in this episode is comparison. Comparing your clinic, your income, your house, your car, and how dangerous that can be when you don't know what's happening behind closed doors. We finish with a powerful reminder from Ferris Bueller: "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it". This episode isn't about marketing tactics or business systems. It's about perspective. If you're building a business and want it to support your life instead of consume it, maybe it's time for a different conversation.  I work exclusively with ambitious podiatrists who are serious about making a change in their businesses. https://www.tysonfranklin.com/ If you want to connect with Dr Jae Grymes: LINKEDIN - www.linkedin.com/in/jaegrymes        

Tomorrow's Podiatry: Building Confidence, Leadership and Belonging In this episode of the Podiatry Legends Podcast, I welcome back Michael Stephenson from AA Podiatry in Glasgow to talk about the evolution of Tomorrow's Podiatry and why soft skills may be the most undervalued asset in our profession. We cover a lot in this conversation — public speaking, networking, mentorship, student leadership, culture, the importance of belonging and how Tomorrow's Podiatry Awards have grown since 2019.  But the real theme? Confidence changes everything. 10 Takeaway Points from Episode 407 Soft skills are career multipliers. Public speaking builds professional confidence. Networking should start early in your career. Belonging increases retention in podiatry. Leadership can be developed, not just inherited. Recognition builds motivation. Community reduces isolation. Culture shapes long-term professional identity. Mentorship accelerates growth. Confidence compounds over time. No one wants a business coach; however, if you are looking, let's talk. Search for Tyson E Franklin Business Coach...I'm easy to find.  Upcoming Events - https://www.tysonfranklin.com/events/ Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub My Book: It's No Secret... There's Money in Podiatry - https://amzn.to/4kwIYr5

Joe Keain from Pod Fit Podiatry in Adelaide, Australia, returns to the Podiatry Legends Podcast to share his top 10 lessons from his first 10 years in podiatry. This episode explores responsibility, skill development, professional growth and why time moves faster than you think. We cover career control, marketing awareness, patient boundaries, and the importance of communication in building trust. If you want to be more intentional about your next decade in podiatry, this conversation is for you. WARNING: There is some mild coarse language in this episode.  No one wants a business coach; however, if you are looking, let's talk. Search for Tyson E Franklin Business Coach...I'm easy to find.  Upcoming Events - https://www.tysonfranklin.com/events/ Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub My Book: It's No Secret... There's Money in Podiatry - https://amzn.to/4kwIYr5 Top 10 Summary You are responsible for your career growth. Repetition builds confidence and competence. Today's small tasks can create tomorrow's opportunities. Visibility matters in your community. Early career learning compounds later. Skills increase earning potential. Don't outsource blindly. Boundaries prevent burnout. Communication builds trust. Be intentional — time moves fast.

What if growing your podiatry business didn't mean longer hours, more stress, or chasing endless new patients? In this episode of the Podiatry Legends Podcast, Tyson E Franklin is joined by marketing strategist Neil Ateem, founder of www.Multiplier.Agency, to explore smarter ways health and wellness businesses can scale in 2026. Neil shares why clinics hit growth bottlenecks, how to scale without burnout, and why selling outcomes matters more than selling appointments. The conversation dives into packaging services, improving patient compliance, leveraging reputation and referrals, and using simple systems to reduce repetition while increasing value. This episode also explores how podiatrists can think beyond the treatment room through online education, digital programs, and scalable ideas, without losing clinical integrity. If you want to grow your clinic with more clarity, better systems, and less overwhelm, this episode will change how you think about growth. No one wants a business coach; however, if you are looking, let's talk. Search for Tyson E Franklin Business Coach...I'm easy to find.  Upcoming Events - https://www.tysonfranklin.com/events/ Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub

In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice. Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics. This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels authentic, sustainable, and grounded in real human connection. 10 Key Takeaways Networking is about relationships, not selling Long-term growth beats short-term marketing tactics Getting out of the clinic matters Visibility creates opportunity Helping first builds trust - Testimonial https://www.facebook.com/groups/podiatrybusinessownersclub Community presence compounds over time Not all referrals come from health professionals Clinic growth requires intention Relationships outperform discounts Sustainable success is built, not rushed No one wants a business coach; however, if you are looking, let's talk. Search for Tyson E Franklin Business Coach...I'm easy to find.  Upcoming Events - https://www.tysonfranklin.com/events/ Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub  

Alan and Sharon Cawthorne from Podiatry & Gait Clinic in Middlesbrough, UK, didn't plan their biggest career decisions sitting up late at night, stressing about life. They happened on holidays, in a relaxed environment, often at a beach bar. In this episode, we talk about career change, pricing confidence, investing in technology, reducing burnout, and designing a clinic and lifestyle that feels sustainable long-term. This is a conversation about perspective. About stepping back to move forward. And about why sometimes the most valuable thinking happens when you're not trying to be productive at all. If you're feeling a little stuck in your career, unsure of what direction you should head next, this is the episode you need to listen to again and again.  Check out my YouTube channel, Tyson E Franklin, to watch the video of today's episode. If you're at a point in your career where you're thinking about systems, scalability, margins, or simply running a calmer, more profitable clinic, you're welcome to reach out to me. There's no pressure, no pitch. Just a conversation to see if coaching is the right next step for you. You'll find my details at www.tysonfranklin.com, and as always, all the links from today's episode are in the show notes at www.podiatrylegends.com. Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

In this bonus episode, I share ten practical ways to get more out of conferences and professional events in 2026. With so many events coming up, this is the perfect time to stop treating conferences as something you squeeze in between clinic days and start using them as genuine growth opportunities. I cover everything from how to prepare properly before an event, why being fully present matters more than taking endless notes, and how relationships formed at conferences often deliver more long-term value than the presentations themselves. We also look at why leaving early, working during sessions, or arriving exhausted quietly sabotages the return on your investment. If you want conferences to actually improve your skills, your business, and your confidence, this episode will help you rethink how you attend, how you learn, and how you apply what you take away. Sometimes a small shift in approach makes a massive difference. Check out my YouTube channel, Tyson E Franklin, to watch the video of today's episode. If you're at a point in your career where you're thinking about systems, scalability, margins, or simply running a calmer, more profitable clinic, you're welcome to reach out and talk with me. There's no pressure, no pitch. Just a conversation to see if coaching is the right next step for you. You'll find my details at www.tysonfranklin.com, and as always, all the links from today's episode are in the show notes at www.podiatrylegends.com. Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

3D printing is no longer a future concept in podiatry. It's already reshaping how clinics think about orthotics, turnaround times, and control over their systems. In this episode of the Podiatry Legends Podcast, I'm joined by returning guest Kieran Carew from Foot Health Orthotics FIT4U, to unpack what's really happening with 3D printed orthotics inside podiatry clinics. Kieran brings a unique perspective, combining decades of experience in orthotics with a background in engineering and biomechanics. We explore the practical realities of bringing 3D printing in-house, including setup, training, calibration, CAD design, and the importance of education. This isn't a glossy tech discussion. It's an honest look at what works, what doesn't, and why technology without understanding can quickly become a headache. We also dive into the business side of the conversation. Reduced lab fees, faster turnaround times, improved margins, and greater control over the orthotic process are all on the table. We discuss why more clinics are rethinking their reliance on traditional lab and how visible technology in a clinic can even influence patient engagement and orthotic uptake. If you've been curious about 3D printing but unsure where it fits in your clinic, this episode will give you clarity. If you're at a point where you're thinking about systems, scalability, margins, or simply running a calmer, more profitable clinic, you're welcome to reach out and talk with me. There's no pressure, no pitch. Just a conversation to see if coaching is the right next step for you. You'll find my details at www.tysonfranklin.com, and as always, all the links from today's episode are in the show notes at www.podiatrylegends.com. Check out my YouTube channel, Tyson E Franklin, to watch the video of today's episode.  Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

To celebrate this 400th episode, I'm joined by Andrew Jacobs, an osteopath turned mortgage broker who specialises in working with allied health professionals. Andrew is also the author of Paid Off and Healthy Money, two books written specifically to improve financial literacy among health practitioners. In this episode, we explore why so many podiatrists feel uncomfortable talking about money, despite financial stress being one of the biggest contributors to burnout and career dissatisfaction. Andrew explains how understanding basic financial concepts, such as cash flow, debt, lending structures, and repayment strategies, can have a massive long-term impact on your career options and lifestyle. We also discuss why banks actually view podiatrists as low-risk borrowers, the profession-specific lending opportunities many podiatrists don't know exist, and how small changes made early can save hundreds of thousands of dollars over time. This conversation isn't about chasing wealth. It's about creating choice, flexibility, and long-term security. Learn more about Andrew Jacobs and download his books at www.mortgagechoice.com.au/andrew.jacobs I also encourage you to read the full show notes and find all episode links at www.podiatrylegends.com Are you looking for a one-on-one business coach that's actually done what they teach? A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call.  Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.  https://calendly.com/tysonfranklin/podmeeting30  If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3

In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you've ever set goals in December only to forget them by February, you're not alone. The problem isn't always motivation; it's that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving the right problems, like poor patient retention, underperforming team systems, or mental burnout, growth becomes targeted, measurable, and sustainable. I also walk through a simple 3-question framework to help you prioritise problems and plan smarter for 2026. This episode is packed with real-world examples and practical strategies you can apply right now. Whether you're looking to improve profitability, marketing clarity, or your own mindset, this approach will help you break the rinse-and-repeat cycle of goal-setting and finally create momentum that lasts. If you're serious about making next year your best yet, this is the episode to start with. No one wants a business coach; however, if you are looking, let's talk.   A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it: You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.   And, if you're not yet ready to contact me, consider buying one of my books.   ONLINE CALENDAR My Books: 2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Small Changes that Make A Big Impact As podiatrists, we're often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of boundaries – Letting patients, staff, or admin tasks blur personal time Energy mismatches – Doing low-value work when you're mentally at your best The good news? You don't need a total overhaul. Just a few small tweaks. For more detailed notes, please visit www.podiatrylegends.com/blog No one wants a business coach; however, if you are looking, let's talk.   A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.  https://calendly.com/tysonfranklin/podmeeting30  If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3

As 2025 winds down, now's the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it's rarely a patient problem, staffing issue or business problem; it's usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you'll likely carry the same frustrations forward. This December, take 30 minutes to reflect. Don't just set goals; realign them with your why to make your goals more worthwhile.  Because when you do, work feels lighter. Marketing feels easier. Your team works better. And you start building a clinic and a life that actually energises you. No one wants a business coach; however, if you are looking, let's talk.   A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.  https://calendly.com/tysonfranklin/podmeeting30  If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3

Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn't failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you're ready to move from "stuck" to strategic, this one's for you. Are you looking for a one-on-one business coach? A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.  https://calendly.com/tysonfranklin/podmeeting30  If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3

In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you're sitting on the sidelines thinking "social media isn't for me," Paul's story will change the way you look at marketing forever. Content creation isn't about becoming an influencer; it's about building trust, attracting ideal patients, and strengthening the profession one video at a time. Paul proves that you don't need expensive equipment, perfect lighting, or flawless scripts. You just need to start. To connect with Paul, you'll find him @paulthepodiatrist on Instagram, or you can email him at paul@paulthepodiatrist.com Are you looking for a one-on-one business coach? A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call.  https://calendly.com/tysonfranklin/podmeeting30  If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3  

This week I'm joined by long-time friend, podiatrist, and business coach Dr Peter Wishnie. Peter and I have known each other for more than a decade, and although we technically work in the same space, we've never competed. Instead, we've worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there's more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money, competition, and "not being good enough." We also dive into the concept of the robot brain, and how much of your day is run on autopilot without you realising it. Innovation never comes from the robot, so if you want next year to be different, you'll need to consciously take back control of your thinking. We also explore confidence, delegation, public speaking, personalised marketing, and the danger of generic "mass coaching" funnels that don't understand podiatry. Peter shares insights from 30+ years in practice, plus a sneak peek at his upcoming book, It's Not Your Fault (Unless It Is). If you're ready to think differently about how you practise, lead, and grow, this episode is for you. If you want to connect with Peter, his email is drwishnie@gmail.com, and you can also find him on LinkedIn at Coach Peter Wishnie and on Instagram: @coach_peterwishnie. Check My Upcoming Events  If you love this podcast, leaving a 5-star review on Apple Podcasts, Spotify, or wherever you listen would be fantastic.  If you're looking for a speaker for an upcoming conference, event, or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please use the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching & Mentoring I offer three simple coaching options: Monthly Coaching Sessions (one or two scheduled calls per month). Hourly Sessions – Book them as and when required.  On-Site Team Training Days (Full-Day Events) – Your team will love you for organising this.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

In this episode, I catch up with Tony Gavin, founder of the Foot & Ankle Show, a conference that has rapidly become one of the most dynamic podiatry events in the world.  We talk about: How the show pivoted during COVID and what we learned.   Why the "one big room" format works so well and why everyone loves it.  The rapid growth leading into 2026. The numbers keep getting bigger.  We know have an international audience flying in.  Why continuous improvement is the show's driving force. 2026 is going to be the best show ever.  The importance of community, collaboration, and diversity in podiatry education.  Additional Show Notes available at the Podiatry Legends Podcast website.  "The speaker lineup is so strong that people genuinely can't choose what to do." - Tony Gavin. If you're thinking about attending in 2026, visit www.footandankleshow.com, and if you're coming early, join me for the Podiatry Marketing Masterclass in Liverpool. Check My Upcoming Events  If you love this podcast, leaving a 5-star review on Apple Podcasts, Spotify, or wherever you listen would be fantastic. At almost 350,000 downloads and only 41 Reviews, there's room for a few more.  If you're looking for a speaker for an upcoming conference, event, or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please use the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching & Mentoring I offer three simple coaching options: Regular Monthly Coaching Sessions (one or two calls per month). Hourly Sessions – Book them as needed. On-Site Clinic Training (Full-Day Event) – Your team will love you for organising this.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Healthy Practitioner, Healthy Business: The Future of Podiatry Practice Running a podiatry clinic shouldn't come at the expense of your health, happiness, or home life. Yet far too many practitioners are running on empty, juggling long hours, heavy patient loads, and the constant pressure to keep their businesses afloat. In this week's episode of the Podiatry Legends Podcast, I spoke with Daniel Monteleone, the owner of Proactive Health and Movement in Geelong, Victoria. Daniel's outlook is refreshing: he's built a business model that values wellbeing just as much as revenue, proving that a healthy practitioner really does lead to a healthy business. Check Out My Upcoming Events  Listen in as we unpack Daniel's 25-hour consulting week, his philosophy on mentoring and trust, and how prioritising practitioner health first has fuelled nine years of business growth and team loyalty. This episode is a must-hear for any podiatrist ready to step off the treadmill and design a practice that supports their life, not drains it. If you enjoyed this episode, consider sharing it with your friends. If you love this podcast show, leaving a 5-star review on Apple Podcasts, Spotify, or wherever you listen to your podcasts would be fantastic. At almost 350,000 downloads and only 41 Reviews, there's room for a few more.  If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching & Mentoring I offer three simple coaching options: Regular Monthly Coaching Sessions (one or two calls per month). Hourly Sessions – Book them as you need them. (Most Popular) On-Site Clinic Training (Full-Day Event) – Your team will love it.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and "Super Lawyer" from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master's degree in forensic toxicology, to our conversation. Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges. Tad explains the importance of acting fast, staying calm, and getting professional help, both legal and PR,  before the fallout damages your brand, income, or family. He also shares his philosophy that a strong reputation isn't repaired after a crisis; it's built long before one happens. This episode is packed with practical advice on staying ahead of legal problems, managing perception in the age of social media, and leading with integrity under pressure. Whether you're a podiatrist, clinic owner, or entrepreneur in any field, you'll take away lessons on communication, humility, and protecting the business you've worked so hard to build. You can connect with Tad Nelson at tad@tadlaw.com, or visit his website www.tadlaw.com.  If you enjoyed this episode, consider sharing it with your friends. If you love this podcast show, leaving a 5-star review on Apple Podcasts, Spotify, or wherever you listen to your podcasts would be fantastic. At almost 350,000 downloads and only 41 Reviews, there's room for a few more.  If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching & Mentoring I offer three simple coaching options: Regular Monthly Coaching Sessions (one or two calls per month). Hourly Sessions – Book them as you need them. (Most Popular) On-Site Clinic Training (Full-Day Event) – Your team will love it.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

This week, I'm joined again by Dr Patrick McEneaney, DPM from Northern Illinois Foot & Ankle Specialists. Patrick shares how he's grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate. We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success. Five Big Takeaways Numbers tell the truth. Always track performance and retention. Hire for attitude, not just skill. You can train techniques, not culture. Growth requires letting go of ego. Make decisions based on data. Consolidation isn't failure; it's refinement. Smart leadership builds scalability, not stress. MY UPCOMING EVENTS If you found this episode helpful, share it with another podiatrist or business owner. If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Are You Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40K by following my advice from a 30-minute free Zoom call. Believe me, when I say it was the best 30-minute investment in their life.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Sessions. On-Site TEAM Training and Creativity Days.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Episode 380: Future Proofing Your Podiatry Clinic with Red, Blue and Purple Team Strategy.  Learn more about Dave's training at Business Black Ops. MY UPCOMING EVENTS If you found this episode helpful, share it with another podiatrist or business owner. If you'd like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice or organising a Team Creative Day, please get in touch with me at tf@tysonfrasnklin.com or visit my website www.tysonfranklin.com, I'd love to help you future-proof your business. If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Are You Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Sessions. On-Site TEAM Training and Creativity Days.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That's exactly what Ontario Chiropodist (Podiatrist) and owner of Collective Footcare & Orthotics, Ben Wilkinson, did, moving from employee to clinic owner in just a few short years.  In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn't be afraid to change it.” - Ben Wilkinson.  It's a must-listen for any podiatrist thinking about ownership, marketing, or how to grow smarter in today's competitive world. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Check out my UPCOMING EVENTS.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven't heard Part One yet, go back and check it out; it sets the stage for this deep, transformative discussion.  “Turn up the discernment, dial down the judgment.” - Dr K.  Five Takeaways: What once helped you succeed can now be the very thing holding you back. Understand your resistance—it's the gateway to your next level. Changing beliefs starts with curiosity and compassion. Only a small, focused group can inspire massive change within a profession. “Slay your dragons — don't slay yourself.” Self-awareness beats self-attack. To connect with Dr Fern Kazlow, you can visit her website at https://drkazlow.com/ or connect with her on Facebook.  If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Check out my UPCOMING EVENTS.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Dr Fern Kazlow returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my UPCOMING EVENTS.  Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human connection is more important than ever in a world leaning heavily on automation and AI. Connection-powered business requires presence, listening, and authenticity. Patients can easily tell when communication is outsourced or generic. Editing and creating content yourself helps maintain authenticity and audience respect. Loyalty comes from honest communication, not just good outcomes. Presence in patient interactions is more valuable than perfection. Malpractice claims often stem from poor communication rather than poor outcomes. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business    

In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn't time management. It's energy management. In this episode, you'll discover: The 4 energy zones that shape your week:  recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most common energy traps in every podiatry clinic. From back-to-back patients, toxic, ineffective meetings, to overpromising. Practical ways to restructure your week: time blocking for energy building in proper recharge time delegating low-energy tasks, and protecting creative outlets Why reviewing your week every Friday can prevent burnout and help you stay consistent. This isn't about productivity hacks; it's about making small shifts that lead to big improvements in how you show up at work and at home. If you've been feeling stretched thin, this episode will give you a framework to protect your energy so you can perform at your best as a podiatrist and clinic owner. If you do your first energy audit this week, please send me an email at tf@tysonfranklin.com or tyson@podiatrylegends.com and let me know what changes you're making and how it's impacting your work and life. Don't forget to look at my UPCOMING EVENTS. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you've ever wondered why dentistry commands higher fees and greater status, tune in as we unpack what podiatry can learn and how we can push the profession forward. We also discussed why there should be a STAR RATING SYSTEM for Podiatry clinics, because we are not all the same, and the public should be made aware of clinics that are a little dodgy.  Please share this episode with your podiatry friends, unless you don't have any.    Don't forget to look at my UPCOMING EVENTS. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, HeyLucy!, which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, HeyLucy! is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. HeyLucy! connects clinics and locums directly via an easy‑to‑use app. The app automates invoicing and payroll, reducing admin stress. Locums receive payments immediately after their shifts. Flexible work options support semi‑retired podiatrists, parents coming back into the work force and podiatrists who only want to work part‑time. HeyLucy! allows podiatrists to try different clinics and regions. It's like a try-before-you-buy.  The platform strengthens the profession by mobilising more practitioners. Don't forget to look at my UPCOMING EVENTS. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions  Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM Training Days around communication, leadership and marketing. (must be booked three months in advance)  But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

This week's guest is Rebecca Rodger, a podiatrist from Kendal, England, who proves there's no single path to success in our profession. From running a multidisciplinary clinic to working in COVID vaccination, and now shaping global wound care strategies at Convatec, Rebecca has redefined what it means to be a podiatrist. We discuss networking, mentorship, and the value of exploring non-traditional career paths, as well as why evidence-based wound care should be a priority for every podiatrist. ⭐ 5 Standout Takeaways Your podiatry skills are never lost; they serve as your ultimate career safety net. Non-traditional career paths expand the profession's global influence. Evidence-based care must be applied in private practice. Networking beyond podiatry broadens professional horizons. Mentorship accelerates growth and supports the next generation. “You can almost stagnate if you don't go onto the next opportunity.” My conversation with Rebecca was both inspiring and practical. She is proof that podiatry can open doors to diverse opportunities far beyond the clinic. Whether it's entrepreneurship, research, corporate health, or global strategy, our profession provides a platform for impact at every level. If you've ever thought about pivoting or exploring non-traditional career paths, Rebecca's story is a reminder that it's possible, and that your podiatry skills will always remain your foundation. Rebecca will be speaking at the 2026 Foot & Ankle Show in Liverpool - https://www.footandankleshow.com/speakers-2026/ If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my speakers page - https://www.tysonfranklin.com/speaker Don't forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Dr. Patrick Agnew joins me for a deep dive into paediatric podiatry and the complexities of treating connective tissue disorders like Ehlers-Danlos Syndrome. With over 30 years in practice, Dr. Agnew shares how his early mentorship under Dr. James Ganley shaped his path, and why he believes more podiatrists should embrace niche work, especially with children. “You don't need 90% of your work to be niche—15% can change your career.” Today, Dr. Agnew is on the board of the American College of Foot and Ankle Pediatrics. He continues to write, speak, and advocate for greater understanding in this often-overlooked niche. According to Patrick, pediatric podiatry is an area many practitioners fear unnecessarily; mainly because the stakes seem higher and the data is often sparse. That fear is valid. But Patrick encourages curiosity over fear. “There's no competition,” he says. In fact, many podiatrists shy away from treating children because of perceived risks, parent pressure, or financial concerns. But for Patrick, those young patients are the most rewarding part of his work. If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover. Alternatively, you can visit my speakers page - https://www.tysonfranklin.com/speaker Don't forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at Business Black Ops.  9 Key Takeaways from this Episode: The Red Team's job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth opportunities. Combining both perspectives creates the Purple Team, where the best ideas are integrated. Podiatry clinics often fail to review the effectiveness of marketing campaigns. Anticipating threats prevents panic when challenges arise. Inversion thinking helps identify what could destroy your business. Opportunities can be just as valuable as threat prevention. Having a facilitator improves the quality of Red/Blue Team sessions. Documenting scenarios and solutions creates a valuable reference for future challenges. If you found this episode helpful, share it with another podiatrist or business owner. And if you'd like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice, get in touch with me via email at tf@tysonfranklin.com or visit my website tysonfranklin.com. I'd love to help you future-proof your business. Visit the Podiatry Legends Podcast Website for more detailed show notes.  Join my Facebook Group - Podiatry Business Owners Club. Check out my YouTube Channel - Tyson E Franklin 

In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating. I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in. But there's a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles, can provide the encouragement and insight every business owner needs. Honest conversations with those who understand your journey can be a game-changer, both emotionally and strategically. Leadership doesn't have to be a solo mission. If this episode resonates with you, take a step today to reach out, connect, and remind yourself that you're not alone in this. YouTube link - Dig the Well Before You Need It.  If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. Don't forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business  

Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, 1 Stop Promotional Products. From laughing down clinic hallways to launching a neuropathy support group that's changing lives in Colontown, Dana proves that purpose doesn't end with a job title. If you're a podiatrist, business owner, or just someone navigating life's curveballs, this conversation is for you. Please visit the Podiatry Legends Podcast website to read more and see photos.  If you're enjoying the Podiatry Legends Podcast, please tell your podiatry friend and consider subscribing.  If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. Don't forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business     Un-edited Transcript Tyson E Franklin: [00:00:00] Hi, I am Tyson Franklin and welcome to this week's episode of the Podiatry Legends Podcast. The podcast designed to help you feel, see, and think differently about the Podiatry profession. With me today is an old friend, well...not that old. We've only known each other for about 12 years. It is Dana Cardinas, and we met in 2013 in Nashville, Tennessee, at REM Jackson's top practices. But our friendship got bonded even more from about 2015 onwards, when we were at Dave Free's business Black Ops event, which people have heard that I go to on a regular basis. So Dana, how you doing today? Dana Cardinas: I'm so good. I'm so happy to be here, Tyson. Thank you. Oh my gosh, I'm so excited. Tyson E Franklin: I knew you'd bring the energy and I should mention to people that Dana lives in Texas, so there is a slight accent. Dana Cardinas: Yes, most definitely. And I apologize for my attire today. I literally just got out of the pool. It's hot and it's summertime and it was pool time tonight, so, yes. Tyson E Franklin: [00:01:00] So are you born and bred Texan? Dana Cardinas: Yeah, I was born and raised in central Texas. Yes. On a ranch. 300 acre ranch? Tyson E Franklin: I have seen photos of you driving tractors. Dana Cardinas: Yes. Yeah. So most recently convinced my dad to teach me how to drive the bulldozer. So finally was able to get on that machine after 50 something years. Tyson E Franklin: He wouldn't let you drive it? Dana Cardinas: No. He's very protective of that thing, so understandably he didn't want me to take it out any fences, but I did pretty good for my first go. Tyson E Franklin: So what we're gonna be talking about today, I'm gonna tell give people a bit of a rundown. We're gonna talk about what got you into Podiatry and also what got you out of Podiatry and what you're currently doing now, which I think is pretty cool. So yeah, let's go to that first question. Why Podiatry? How did you get into Podiatry in the first place? Dana Cardinas: So I always, my entire life, since I was wee little, I wanted to be a doctor. I didn't have a specific profession. I just knew I wanted to be a [00:02:00] doctor. But as I went through undergrad and spent time shadowing different professions I narrowed down things that I didn't wanna do. I knew I didn't wanna do certain things, and after I graduated from undergrad I needed, I just needed some time to figure out what was gonna be next. While I was studying for my MCATs, getting ready to, try to get into med school. And I worked in a large Podiatry practice in Carrollton, Texas. And I loved it. I absolutely loved it. And I started, just in their front office answering phones. I needed a job to pay bills, and I went from answering phones to being a medical assistant because I was very interested in what they were doing back there. And at one point, one of the docs pulled me aside and said, Dana, you need to do [00:03:00] this for a living because you're diagnosing and treating my patients. And really, you should be paid for it if you're gonna do it. And I, and we had a long talk about it, and I really picked his brain about why he wanted to be a Podiatry. Yeah. What did he get outta it? Why did he like it? And what was happening in Podiatry that I didn't see and what did I not know? I really wanted to know about it. Tyson E Franklin: That's a really good question though that you asked because Yeah. I do think sometimes when people are choosing careers or even when they're in Podiatry now and they may have only been in for a couple of years and go, oh, I don't know if I should keep doing this. They need to talk to people. Yeah. Even if they'd send an email and say, can we jump on a Zoom call with someone like myself, it's been in the profession for well over 30 years is reach out to those people and say, why are you, why did you stay in this profession for so long? When I feel like giving it away after two or three years. Dana Cardinas: Right. And he and that is key, honestly for any profession. Honestly. I think it's reaching out to people in your [00:04:00] profession and asking them, if you're burned out, find out, what's the other person doing that They love it so much, that they can help you. But this practice had seven docs in it. I talked to all of them and they all had such good things to say about the specialty. They loved it. And that from a doc that had been out for two years to, I wanna say, the one doc that started the group had been out for 30 something years. So at the time, so like they were in it, they loved it, they loved the business side of it, but they loved treating the patients. Just the whole aspect of it. Yeah. So that's when I said, okay I'm doing this because I really liked it. I just, I loved the idea that you could see a patient. And maybe fix their problem right away. Maybe it was just a simple ingrow toenail boom, you fixed it and they feel better. Or you could offer them something that wasn't [00:05:00] surgically, related like orthotics or just talking to them about improved running, anything like that could just make them feel better almost instantly. But then there was also that other side of it for me that really grabbed my attention was. Taking something structural that wasn't working right and fixing it so that they could function either without pain or more appropriately. So, that, that was a big draw for me. That was my draw. Okay. 'cause that was, I loved working with my hands. Again, I grew up. That way. I didn't grow up in the city. I grew up on a farm and we fixed things and so I, that was my track. And so that's how I got into Podiatry. So I applied to four or five different schools. And so I ended up going to Temple University of Philadelphia. Which blew my mind. I was not from a [00:06:00] size of a city that big, so that was like, a culture shock for this West Texas girl. But I loved it. I loved every bit of it. I just soaked it up. I traveled while I was there a ton, but I also made such great friends, but I really. I really just dove right in it, man. I dove right in it. I wanted to know everything about Podiatry and loved it. Went to residency back here in Texas, so a year in San Antonio, and then two years with lake Great Sam Mendocino in Houston. God rest that guy. But from that point knew that, okay, this is where I was supposed to be. Yeah. This is what I was supposed to be doing. And then ended up in practice in Grapevine, fantastic practice in Grapevine and we grew that practice to two locations actually. So we had one in Grapevine and one in Keller. So I joined Foot Ankle Associates of North Texas and then ended up [00:07:00] becoming a partner there about a year and a half after I joined. So yeah, it was awesome. Loved it. And that's Tyson E Franklin: where you were, right up through to you finishing? Dana Cardinas: Yeah. Yeah, absolutely. And I really didn't have plans of retiring when I did, yeah. I just didn't have an option. Tyson E Franklin: We'll get to that in a sec. But the one thing I noticed when I first met you too and why we've probably remained friends is I've always loved your energy. And if, and I'm sure people whether watching the video on YouTube or they're listening to the podcast, they can pick up your energy. Yes. And I would say that was a big part of what made you a good Podiatry too. You took that energy into the room. Dana Cardinas: I did. I who I am is exactly who I was when I walked into a patient's room. It didn't matter if you were three years old or 103 years old, you got the same me. And we smiled and we laughed and we talked about [00:08:00] your life not mine. And we talked about your kids and your family and I got to know you. And when some of my patients hit huge milestones in their treatment, whether that be my diabetic patients when we healed ulcers or we saved limb. Or my ankle fracture patients, when they could actually put their boots back on and go back to work. We would dance down the halls. Yeah, we would party down the hall. That's who I was. And that's, you got this when you came to see me, which was usually quite a mess, let me tell you that. It was fun. Tyson E Franklin: I just love it. And you worked for a couple of years at the practice that you ended up becoming a partner in, was that always part of your plan to become a partner or you never even thought about that? It took you by surprise that they wanted this loud text and, Hey, by the way, is everyone in Texas loud? Dana Cardinas: No. Tyson E Franklin: No. Okay. Most Dana Cardinas: of us are. Yes. [00:09:00] Yes. Most of us are. There are just some that are a little louder than others. But yeah. Yes. Tyson E Franklin: Are you one of the louder ones? Dana Cardinas: Yeah. Tyson E Franklin: Yeah. Okay. Just checking. Just wanted to check, just see. So I'm prepared in December. Get ready man. Tyson E Franklin: So, so when they approached you by buying in the practice, were you sort of like, yeah, that's great. That's what I was hoping would happen. Or did it take by surprise? Dana Cardinas: I think timing wise took me by surprise 'cause it happened a little sooner than what I thought. But the way the three of us at the time, there was only three of us. We just were, we jelled so well together that it just seemed like a natural fit for that to happen. And so it, it was perfect timing. And I, in residency, you always heard, oh, you wanna be a partner in a practice, that's where you wanna head. And now looking back on it and talking to other, my residency mates that were not partners in a [00:10:00] practice because they chose not to go that route, that it didn't fit their lifestyle. So I would say anybody listening, you don't feel like if you're not a partner, you're not successful by any means. Yeah. It just might not be the track that it fits your life for us. In that particular moment, it was perfect. It was the right scenario for us to do that. And it worked out phenomenal. Tyson E Franklin: Yeah I think that's a really good point because I think some people meant to be business owners, like I was always meant to work for myself . I just always knew that was gonna happen. And the funny part is. Neither of my parents owned their own business. Nobody in my family that I even know had their own business. So why I was that way. I have no idea that was just me. Yeah. But I think there's certain people that they should never own their own business. They should stay as employees because they are really good employees. Yeah. And what, like you said too, it's a different level of pressure you get when you are actually the business owner that when you're an employee, [00:11:00] you go away on your four weeks holiday, you don't have to think about anything. Dana Cardinas: Yeah, right. Tyson E Franklin: Two weeks in America, you only get two weeks holiday in America, don't you? Dana Cardinas: It depends on how much you negotiate, man. Tyson E Franklin: But in general. In general, in America, two weeks is all you get. Dana Cardinas: Depends. Most of the docs that we, you know, when we brought in docs as associates, we gave them three weeks in the beginning. So I, that's pretty good. Tyson E Franklin: But yeah, two weeks in, in Australia. In Australia, mandatory, four, four weeks holiday. Dana Cardinas: I honestly, I'm not gonna lie, everybody should move to Australia. Numerous reasons just to like hear you guys speak all the time. But if you can get four weeks automatic man, sign me up. Tyson E Franklin: Being an employer, you used to sometimes go, god dammit, when people are on holidays. But as a society, I think it's a fantastic thing because you need to have those mental breaks away from your business. And this is a problem that business owners don't do, is they work from morning [00:12:00] till night. They don't take holidays, they do it year after year and they burn themselves out. And I think you've gotta have that break. Dana Cardinas: Right. And it's hard as a business owner to take the break. It's hard to walk away 'cause you're you get in this, in your mind that, I'm not making any money if I'm not there and if I've got to have the money so I can't take off. You just get into that cycle, but when you take the time away is when you have clarity and you can think, and then you usually end up making better decisions, which make you more money in the long run. Tyson E Franklin: Yeah I remember my first, we, I'd take a week off here and there but it wasn't until, I think it was 2012. I took my first three week break. Away from clinic, went overseas, went to America, did the trifecta of Disneyland, Las Vegas, and then San Francisco. Dana Cardinas: Oh my gosh. That's amazing. Tyson E Franklin: And I had a daughter with us and my wife and [00:13:00] we went with another family. Had such a good trip. I came back to work and nothing had changed. Everyone was still working, in fact. Right. They were probably enjoying me not being there better. And from that year onwards, I realized I can take time off. So I was taking two, three week holidays a couple of times a year. Never looked back. Right, right. So I think you gotta trust, you gotta trust your team. Dana Cardinas: Yeah. And that's it too, like. If you build a team that you've trained well, they know what they're doing. They know how to handle the situations, and they know how, like who to call when they don't know the answer. Like that situation's gonna come up. But when you've got that training in place. Oh, you can leave. Trust me. They want you to go, they want you to go. They do, but you're getting cranky and you're getting agitated and they want you out as much as you need to take a [00:14:00] break. Tyson E Franklin: Oh, yeah. But I totally get it. And I totally understand if someone is a solo practitioner and they feel that they can't do it. But I think if you're a solo practitioner, go back to one of my earliest episodes on this podcast. It was episode 10 with Andrew Snyder and it's running a successful solo practice. This guy is the most relate. He's been doing this for 30 years or something. Now. Love that guy. Solo practitioner. Tyson E Franklin: Has never employed another Podiatry. He goes to Disneyland more often than anybody else I know, right? Right. Tyson E Franklin: If you're a solo practitioner, go back and listen to episode 10 because it will change the way you think about having a solo practice. Dana Cardinas: Yeah. Oh yeah. A super good friend of mine that we went to residency together, he was a solo practitioner for, gosh. At least 10 years before he brought on an associate. Tyson E Franklin: [00:15:00] Yeah. Dana Cardinas: And in the beginning he was this, I can't take, I can't leave, but once he figured out, okay I've got someone local that can cover my call if I'm out, they can take phone calls for patients that, call in after hours or have an emergency, whatever it might be. So he had coverage for that. They didn't come in the office, but it was just a quick phone call if necessary. He, when he figured that out. He would take vacation about once every eight weeks. It might be a short little, like four day or thing. Yeah. But he was gone somewhere and his practice grew immensely. Just simply because he was getting that mental break because it, let's just get real, it's not easy, Tyson E Franklin: no. To Dana Cardinas: do what we do. It's Tyson E Franklin: not. And it's one of those things too. Every patient that comes through the door could be a potential lawsuit. [00:16:00] And that's something that's, and that's why we have insurance and that Right. But we choose this profession and Right. And you know that 99.999% of patients come in. That is never going to happen. Dana Cardinas: No, it's never gonna happen. Right. And majority Tyson E Franklin: of patients are nice. Dana Cardinas: Right. Majority or. There's always a potential that patient's gonna walk in your front door that you don't know is going to absolutely kill your day. Just kill it. It's over done. There goes the schedule. Forget it. You're not getting home till way late because that one person entered your office, but it's what we signed up for. Yeah, and honestly i'm not gonna lie, I don't think I'm not different than anybody else. I think we thrive on that a little bit. I think we do love that little bit of excitement it's like you get excited about walking in that door to the patient room of, okay, what kind of shit am I gonna see on this one? Yeah. Like, what crazy crap did this guy just do that I'm [00:17:00] gonna have to fix? And that was always my favorite. Tyson E Franklin: That's the thing I think in life in general you, everybody wants a certain amount of certainty, which you need. It makes you feel comfortable and secure, but you also need that little bit of uncertainty to keep life interesting. And I, yeah, and I feel when I hear someone's, oh, I'm bored with Podiatry, I wanna leave. It's the same thing, day in, day out, I'm going, we need to, you need to change things up. Yes. Tyson E Franklin: It's obviously what, however you are running your day, you've got too much certainty. You need a little bit of uncertainty to spice things up a little bit. And that doesn't mean just going walking into work and sack somebody and create chaos. It's just your approach to work. Dana Cardinas: Yeah. Tyson E Franklin: Hey, make it a little bit different. Dana Cardinas: I totally agree. And that might be why you're bored. Tyson E Franklin: Yeah. Oh yeah. I like, if I wanted to, I could pick a certain part of Podiatry, keep doing that, and I would be bored, senseless. I needed different types of patients coming through with different types of injuries to make it interesting. Yes. But some days I did wanna just switch my brain off. Yeah, [00:18:00] I did wanna to use it. Yeah. Tyson E Franklin: So, okay, I'm gonna pivot slightly because you love Podiatry so much. Everyone must be listening to this. You hear your energy, your enthusiasm, you loved it, and why'd you leave? Dana Cardinas: So, in December about mid-December of 20 2015, and I thought I had carpal tunnel. I, my hands were just killing me at night. In, in, in here, in the us. The end of the year is always slamming busy because everybody's met their deductibles. They want everything done before the end of the year. Okay? And so we are all just maxed out. We've had surgery schedules full for three months or more. Patients are just like, I gotta get in, I gotta, again, I got it in. So we're busy and we make it happen. That's what we do. We make it happen. So I would go to bed at night and , wear these wraps on my [00:19:00] wrist because it just felt better. I kept thinking, all right, I gotta go get this checked out. My hands just really hurt. But the next day I was like, it's okay. It's not hurting as much. But by the end of a long surgery day, they were just, it was pain and it was pain, especially on my right that was going up to my elbow. And I was like, all right I just gotta go get this checked out. So get through December, I'm in the first week. January and I, it was fairly quiet, which was unusual, and I had one case booked on a Friday afternoon, and it was a tiny fifth toe arthroplasty. Literally anybody that does these on a regular basis, skin to skin, you're looking at max. Six minutes to me. Yeah. That was me, max. Boom. It's not hard. And it took me 20 minutes and I couldn't feel [00:20:00] what I was doing and I was terrified. And I, it had, I had another case, I would have canceled it. And I left, I got in the car and I called the office. Canceled all of my cases that were coming up. Put 'em onto one of the other partners and called my friend, who's a neurologist and said, I'm coming over something's wrong. And she was awesome. I had actually done surgery on her two, two years prior because she had some really cool ganglion cyst on her foot, which was amazing. But another story. And so she's yeah, come on over. She did a, what is that nerve conduction study? Yeah. On me. And she's Dana, how long have you had this? And I was like, this week, like today, like I today. And she's like, how did this not, how did you not see this happening? Because as she showed me at the time, and I'll show you my hands in the camera, all I had [00:21:00] lost the muscle mass on both of my hands. Along my thumb, especially along my ulnar side on my right, a little bit more or a little bit on my left. And the nerve conduction study showed that I had severe ulnar neuropathy on both sides. She's like, that doesn't just happen overnight. I'm like, I'm telling you. I had pain, but I could feel until today. And so, we did some further studies and over the next, the course of next two to three weeks and then really realized that what I had was not gonna be reversible. I had severe loss of my muscles in my hands, but also nerve damage. I didn't have an option, but I had to retire. If you Tyson E Franklin: had picked it up earlier, could you have prevented this from happening or was it inevitable that it was going to happen? Dana Cardinas: Well, it was inevitable [00:22:00] because I didn't know what I had at the time. Yeah. Which as we'll continue the conversation you'll hear. At she diagnosed me with idiopathic ulnar neuropathy. Because we went through all the tests, all the blood work tests, the MRIs of my neck, you name it, trying to find a reason for this to have happened suddenly , which we never came up with a reason. I ended up getting an ulnar release on my right side that helped the pain. And, but I was officially retired March 31st. Of 2016. So within 90 days I found out I had basically permanent neuropathy in my hands. That was with a sudden onset and I was retired, but out. Tyson E Franklin: How old were you then? Dana Cardinas: I was, at the time I was 46. Tyson E Franklin: Unexpected. Yeah. Dana Cardinas: Very unexpected. That was not on the [00:23:00] bingo card for that year, Tyson at all. Tyson E Franklin: It's, yeah, it's like those yeah, one of those things like death pill, you people bet on who's gonna pass away that year. You never would've thought in 2015 and we had caught up in October, 2015. Yeah, within six months you'd be retired. That'd be it. And I still remember the photo of us in 2015 where I had my cactus shirt on. Remember before, before we went out into the desert and you thought it was hilarious. Dana Cardinas: I just, that photo just popped up on my phone as a memory the other day. Yes. Tyson E Franklin: It is a great photo. Dana Cardinas: It's the best. Yeah. And Tyson E Franklin: I always tell people that too, that it's one of those things, just life in general, you don't know. What's going to happen. And it's, and you can't sit there in fear thinking, oh, is this going to happen? But every now and then you will be thrown a, a curve ball and it's how you bounce back. Dana Cardinas: Right. It's true. I I was not expecting the curve balls that would happen [00:24:00] after that. Tyson E Franklin: Yeah, for sure. I know there were more curve balls. Dana Cardinas: And they kept coming for a while. But, so here I am, I'm done. I had no idea what I was gonna do next. So tried a few things here and there, but it just didn't, that, it just didn't, wasn't supposed to pan out, to be honest. It just wasn't supposed to because. In January of 2018 I was having some pain in my abdomen, my lower abdomen like right lower quadrant pain, and I kept putting it off to, oh, it's probably gas. It's probably this, it's what we all do as physicians. Ah, I'm fine. It's whatever. Yeah. We think we know. And so, my wife Becky said, will you just go get it checked out? You are really complaining about it, you should actually get it checked out. So I go see the GI doc, explain what I've got going [00:25:00] on, and he was like, you know what? It sounds like it's nothing because I did have a history of like acid reflux and some GI stuff. And he is like, it's probably nothing but let's just do an upper or lower endoscopy and let's just see. Tyson E Franklin: Yeah. And were you the, and were you the windy one in the relationship? Dana Cardinas: Yes, most definitely. Tyson E Franklin: And that's why always when you had that pain, first thing you think, oh, it's just gas again, right? Yeah. Dana Cardinas: Just gas, whatever. Yeah. And so, I won't ever forget January 8th, 2018, I have my scopes and as I'm laying in recovery, waking up, I hear the GI Doc tell Becky. The upper is fine. She has colon cancer though. She has a large tumor in her colon. And I was like, and I just remember laying there thinking what the, [00:26:00] I have cancer. Tyson E Franklin: Yeah. Be thinking of the same thing. Dana Cardinas: I have cancer, like the real cancer. And so, Tyson E Franklin: the real one. Dana Cardinas: Yeah, like the real one. So I ended up he couldn't complete the colonoscopy because the tumor was too big for him to pass it. So, that, that day was a blur. And then the next day I called my friend, who was a colorectal surgeon that I sat on a board with at one of the hospitals. And said, cliff guess what? I need you. And he basically said, I'll see you in the morning. And then right after that phone call, I called my good friend who is an oncologist who I used to call. When I got those reports back, you know when you do biopsies in the office and it comes back melanoma and you're like, oh shit, melanoma on a [00:27:00] toe. I don't need to be seeing this. Yeah. This is not my, she was the one that I would call to say, Heidi, who's the best oncologist? Oncological surgeon that needs this. She was my sounding board when I got those strange things back, and so I called her and said, Heidi. Guess what? I need you. And she said, okay, I'll see you when Cliff is done with you. And they literally became my team overnight. And they talked to each other before I even got to the, his office the next morning. They had a plan in place for me. And so I had CT scans. The next day saw him. I've come to find out I had a very large tumor that was over 10 inches long, and it was almost 99% occluding in my colon. So likely had I gone another couple of weeks, a month I probably would [00:28:00] not be here. Yeah. Because Dana Cardinas: it, it would've just ended me. So, then. Fast forward after that, he did surgery. I lost 27 inches of my ascending and transverse colon, but he was able to reconnect re anastomosis both ends so that I did not end up with a bag, which I wasn't excited about, if I was gonna have to have one. But if it kept me alive, okay, fine. Me, I would've made a ton of jokes out of it, and it would've been like, Tyson E Franklin: Oh, you've carried around like a handbag. Dana Cardinas: Oh God, yes. It would've happened. Yeah. But for me it did not have to happen. So, once I healed from that, six weeks later started chemo, went through eight months of chemo that was probably the worst thing I've ever been through. Because now let's flash back a little bit. Yeah. On the neuropathy part. [00:29:00] Okay. We didn't know at the time in 2016 why I had neuropathy. But after I retired and before I found out I was diagnosed with cancer, I kept breaking out on these full body hives. And I don't mean like itty bitty tiny hives, hives, massive four six inches hives all over my body. I was going through the treatment of trying to figure out what environmental food, what allergy did I have that was causing this. But in talking with my oncologist, she put all of my picture together. And what I had was perine neoplastic syndrome, which is rare. But it's the cancer that I had growing in me that I didn't know I had. Was causing the hives that gave me the wonderful neuropathy and a few other things. And so that's so that Tyson E Franklin: there are all signs of something else was actually happening anyway. Dana Cardinas: Yes. I just didn't, I just didn't know that's, and per neoplastic syndrome is something that is diagnosed. After the [00:30:00] fact. It is rarely something that some physician would put together and say, oh, you have cancer because you have all these things happening. Yeah. It just doesn't work that way. Yeah. Tyson E Franklin: Real cancer. Dana Cardinas: Real cancer. Yeah. Tyson E Franklin: A another friend of mine exactly the same diagnosis around exactly the same time and that's why I, I. Way back. I wanted to get you on here way, way back. And I said the same thing to him. I wanted to get him on the podcast as well. And he's not with us anymore. Right? Tyson E Franklin: He didn't, he he got the bag and last time I saw him was actually on my birthday. I had to make him breakfast on my birthday. At his house? Yeah, at his house. 'cause he said, I want your favorite breakfast that you make. And I saw him then. He said, oh, they've told me I've got heaps of time. I'm gonna beat this. Everything's gonna be absolutely fantastic. And five weeks later he passed away. Dana Cardinas: Yeah. Tyson E Franklin: [00:31:00] And so, yeah, that, and that's why, Dana Cardinas: and I'm, I'm sorry, I'm sorry to hear that. Tyson, I, that breaks my heart, Tyson E Franklin: but Oh geez. That's why I think it's important to talk about this. Dana Cardinas: It's hugely important because I'm lucky. Tyson E Franklin: Yeah. Dana Cardinas: I know I'm lucky. I, when I was diagnosed stage three C. So I only had one more stage to go before I was stage four, and I was lucky that it had not spread to any other organs. But that was that I'm lucky in two regards in educating myself on colon cancer because as I was diagnosed, yeah, once you get past that first initial part of it and you get a plan. Once you get a plan, it's almost, that's when you can breathe. You can't breathe until you get a plan. But once you know [00:32:00] the, these, X, Y, and Z need to happen, and this is when we're gonna do it. That's when I started researching and and finding out more about the diagnosis and what does it mean and what does treatment mean and what am I looking at here? What, where am I gonna be here? And so, I was lucky enough that, someone else who had a family member that was going through colon cancer. She this wonderful person connected me with her and through her I got connected with a wonderful organization called Colon Town. And Colon Town is an online um, resource for patients that are going through colon cancer, but it's also for the caregivers and the, your, the spouses, the friends, anybody who is either affected by it, is a patient, any of [00:33:00] that. You can go to colontown.org to get more information about it. But I dove into it and it's right now it is on online, on Facebook. It's private. So you, everything we discuss in there, you, nobody else is gonna see it. It's just us. They are working their way off to a separate platform. That's even better, to be honest. But so I dove into it. And it made me feel better because I could talk to other people that were just like me, that were going through exactly what I was going through. But what the crazy part Tyson is while I'm going through chemo and my dang numbness is getting worse because the chemo that we have to go on that keeps us alive. Its number one side effect is peripheral neuropathy. Okay. And cold sensitivity. Oh God, it sucked. Oh, so my neuropathy went off the charts. Like, Tyson E Franklin: I shouldn't, I shouldn't be giggling when you say that. I, but you Dana Cardinas: [00:34:00] can because you, I mean you, oh God. The stories. But I would have my, had I ended up with full facial numbness, my tongue was numb most of the time. My, my chest was numb. Just there wasn't much of me that wasn't numb except my butt. Go figure. So there were so many questions that would come up in this group about how to deal with neuropathy that I noticed I was answering them because it was what we treated. And I knew the answer and I knew what could help. 'cause I was helping myself. That I reached out, eventually reached out to the creators of Colontown because in Colontown there's these little neighborhoods. So if you're stage four, you're in a certain neighborhood, so you can just have those specific conversations. Or if you are a certain genotype, then you have those conversations in that trials group maybe. And so I said, Hey, can I start a group for neuropathy? And they were like, yes, please, because we all have it. [00:35:00] And so I started a group inside Colon Town that is only for neuropathy and I it. Warms my heart because we have, within that group now created some treatment processes for those that are now going through chemo with the certain drug that we have to take where we now ice our hands and our feet so that it's reducing the neuropathy that people are getting now. And we started that as a patient led. Research project basically, and it is now becoming standard of care and it's the most fucking awesome thing I think I've ever done in my life. Tyson E Franklin: I think that is absolutely fantastic and what I like about it is you've used your knowledge in your experience as a Podiatry to actually help this group of people. Dana Cardinas: Yeah. Tyson E Franklin: I didn't see [00:36:00] that Dana Cardinas: coming. Tyson E Franklin: Yeah. Right. Dana Cardinas: Unexpectedly. I didn't see it coming. Tyson E Franklin: Yeah. I always say everything's supposed to happen for a reason. Exactly. And sometimes I do question a lot of things that happen and I like to think there's a reason behind it. Yeah. My dad passed away when he was 49. I was only 17. I kept thinking, where's the reason? And that, yeah, Tyson E Franklin: there's certain things I changed in my life around that time afterwards that I wouldn't, probably wouldn't be doing what I'm doing now or had the career I had if. I hadn't got that kick back then. Yeah. I would've had a different path that I was on. So I think it's the same with you. You've had a few crazy things happen and now you're on this completely different path. So when did you get the the tick, the all clear Dana Cardinas: so I got the all clear? October of 2018. That we call it no evidence of disease. Yeah. Because I'm a stage three CI never get cured. I, I will forever, my whole life be monitored. [00:37:00] But I've been clear ever since. I just saw the, my oncologist, in fact, I retired, my friend she left me to go travel the world and so I'm working, I'm breaking in a new one, and I like her a Tyson E Franklin: lot. So how often needs to get checked? Dana Cardinas: So now I just graduated, so once a year. Woo. It's awesome. Tyson E Franklin: That is good news. Dana Cardinas: I know it is. Tyson E Franklin: So now, now you've got through all that and retired from Podiatry, your Helping ColonTown I, oh, by the way, I love that t-shirt. Was that your design? That t-shirt? Dana Cardinas: The. Tyson E Franklin: The one I read out before that says colorectal cancer awareness, because that shit matters. That shit matters. Yes. Tyson E Franklin: That's a great t-shirt. And then you've got, on the t-shirt, you've got all the names of what people who have had colon cancer, what they would call their poo. Dana Cardinas: Yeah, their poo. And Tyson E Franklin: I like dookie. I haven't heard dookie for a while. [00:38:00] Dana Cardinas: Oh my gosh. The stink pickle. That's my favorite one. Tyson E Franklin: That's my favorite one. I like the Corn Eyed butt snake that this is all by the way. People just let you know this is all on a t-shirt, which I think is very funny. Um, Code brown goat pellets nuggets. Dana Cardinas: I did, I asked all of my friends, okay, what do you call it? And I had my good friend Lauren, who is a graphic artist I said, okay, Lauren, here's all the name here. Here's what we call it. And I used the poop emoji and put it all in there. And he did a phenomenal job. Tyson E Franklin: In the show notes, I'm gonna put a copy of this shirt, the front and back because it is a hilarious shirt. And I think you give everyone a bit of a laugh too. I like the head of, they have put here turd. It's basic. It's basic. It's very basic. And somebody else did put shit. Dana Cardinas: Yes. Tyson E Franklin: Basics. I dunno what a shoey is. That's a little bit weird. In Australia shoe's called a [00:39:00] Completely a shoey is drinking a beer out of a, out of a jogger. That's called a shoey. Oh Dana Cardinas: No. A shoe chewy that, yeah, that's a stinky one. Yeah. Whoof, that's That's a big one. Tyson E Franklin: Yeah. Ah, that's like shoe fly pie. Dana Cardinas: No, Tyson E Franklin: No, that's completely different. That's actually quite nice. Dana Cardinas: Good. That's awesome. Have you had Tyson E Franklin: that? Have you had shoe fly pie? I Dana Cardinas: did when I was in Philly. Yes. Yeah. Tyson E Franklin: Yes. That's pretty good in the I got it. Good. I got it from this town called Intercourse. Dana Cardinas: I, that's where I had it too. That's right next to Birden hand. Tyson E Franklin: Yeah. Where the arm where the Amish. The Amish had the shop there. Yes. And they were selling shoe fly pie where I Dana Cardinas: had it. Yeah. That's awesome. Tyson E Franklin: And people don't think this podcast is education. Dana Cardinas: There's so much education here. Tyson E Franklin: Some people think this show's not educational. Dana Cardinas: Tyson, I could go on and on about poop. Tyson E Franklin: So now you have your own business. You've set up something else called One Stop [00:40:00] Promotional Products. And if people are looking for it, it's one. The number one. One stop promotional products.com. Dana Cardinas: Yes. Tyson E Franklin: People can go check it all out. Actually, Dana Cardinas: either way, you can put one, the number one or spill out one both ways. We'll get you there. Tyson E Franklin: Oh, cool. Okay. I wasn't quite sure. So OneStop promotional products.com. So this is your business that you're doing now. All promotional products? Yeah. You are servicing mostly America. Do you ship it overseas or anything like that? Dana Cardinas: No. Right now we're not doing anything overseas 'cause it's a little too crazy for that right now. Yeah. But we do we are. Mostly 95% B2B. And we love it. We love it. We have two airlines and 175 active companies that we work with monthly. Oh, cool. And adding more, we add more weekly. It's a lot of fun. Tyson E Franklin: Who? Yeah. Well, I'm gonna order something and pick it up when I come over. In December. Dana Cardinas: Oh my God. Oh my God. And I'm gonna put [00:41:00] a big stink pickle on it. I'm gonna say you that right now, Tyson E Franklin: but the get ready. So how did you get into this? What was the OO Obviously like you retired young. Dana Cardinas: Yeah. Tyson E Franklin: And you, did you end up selling the practice? Dana Cardinas: I sold my shares in the practice. So the other docs were still there practicing. Yeah. And so they were not ready to retire yet, obviously. No, they were still doing it. They were, they, we were all pretty much the same age, so they were still doing their thing. So I, I sold my shares and got out. Tyson E Franklin: Okay. And then being young, as you still are. In my eyes Dana Cardinas: absolutely Tyson E Franklin: is this, how, why you, we gotta do something else. And that's how this came about. Dana Cardinas: It was totally by accident, a hundred percent accident. I go going through the cancer thing. I didn't do anything that year. Obviously. Yeah. Dana Cardinas: But in 2019 my wife and I were. Talking about, well, you know, let's, let's do something for fun. I'm getting bored. I need to do something with my hands. I like building things. [00:42:00] And somebody said, Hey, what, why don't you get one of those cricket machines and make signs? And a cricket machine is like a machine that you can send a design to. And it'll cut it out for you and then you can, put the vinyl or whatever Yeah. On side. Okay. That sounds fun. Yeah. Yeah. Yeah. And so, I was just doing it for fun and our local Mexican food restaurant that we go to entirely too much. But I refuse to stop going. They were like family and they said, Hey, you're doing some fun stuff. Do, can you make t-shirts? Because their staff, their shirts were horrible. They were truly horrible. And I, that night, we said, you know what? We don't know how, but we'll figure it out. Yeah. Dana Cardinas: 'Cause they needed shirts, so we went home. We bought a cheap Amazon press. I watched about 10 YouTube videos and was like, screw it. Let's make some shirts. And so we literally did their, that year it was their Cinco de Mayo shirts and they all it said was [00:43:00] Margarita's Mexican restaurant on it. That's it, that's all it said. But we made them and they could not have been happier with them. And. Customer said, Hey, where'd you get your new shirt? And they said, Dana. And Becky. And then next thing you know, they, we got more business and more business. And it got to where we said we might need to figure out how to do this with more professional equipment. Yeah. And Dana Cardinas: so we upgraded to more professional equipment, as you can see behind me. Tyson E Franklin: Yep. You can see it all there. Dana Cardinas: And now we run two heat presses, two professional heat presses on a regular base daily and just added this fabulous two head embroidery machine behind me. So we didn't have to outsource that anymore. And so, we do apparel, no minimums in house, which is awesome. But then if you need things like pens or name badges or you name it, literally anything you can think of, [00:44:00] lip balm. Lip balm. Yes. Lip balm. Lip balm. Dana Cardinas: We work with wholesalers for that and so we can, we have access to over 2 million products, which is fun. Tyson E Franklin: I know when I was on the website having a look around there was, it was so much fun looking at everything. And I was think as a Podiatry business, and I've got some Podiatry. One particular Podiatry friend called Carly who just loves swag. But Tyson E Franklin: anything that's branded and got names on it. Right. Just, Tyson E Franklin: and I must admit, I've got so many t-shirts, I've got like 200 t-shirts that I won't part with half my t-shirts. I've picked up at events, podcasting conferences and I just love, I'm the same thing. I just love that sort of stuff. Dana Cardinas: Right. Well, and the so again. Something I didn't see heading my way was all the things that I learned at top practices in day freeze and reading Jim Palmer, all those things. That is [00:45:00] now what we do. Tyson E Franklin: Yeah. Dana Cardinas: So we are that, that aspect of your business that keeps people top of mind. And that's the fun part because I have a little different spin on how we present products. I'm not gonna present you just a cheap cozy which a lot of companies will do because it's a cheap, cozy. Yeah. I'm gonna, if you are an electrician, I'm gonna present you something that is for your field that a customer is gonna want for the rest of their life they're never gonna get rid of. They're gonna keep it, and they're gonna call you over and over again. And that's why we keep getting business. Tyson E Franklin: Yeah that's a really good point. I've been to places where they'll have promotional products and it is cheap. I mean, You'll, you're trying, it's cheap. You're write with the pen and you've got RSI before you've written about the fourth word. 'cause it's just, there's so much resistance against the paper. Yeah. Or you'll bring something home [00:46:00] and your first time you use it, it just breaks. And to me, that makes a business look bad when they hand out crap swag. Exactly. Whereas if they hand a quality swag that you use again and again, then all of a sudden it, it actually puts that business in a positive light in your mind. Dana Cardinas: Right. And it keeps them top of mind. Yeah. Like, it truly does. Give them that up. Advantage over maybe somebody else. We and a lot of times I talk to customers, potential clients that say, okay, I want five different things. And I'm like, well, what's your budget? And they made me say, 500 bucks, $500. I'm like, all right, let's get one really good quality. Swag item. Yeah. For $500, let's not get a hundred of all these other little things, because all those other little things are gonna go in the trash. But this one really cool thing is gonna sit on somebody's desk and they're gonna look at it every day.[00:47:00] Tyson E Franklin: Yeah. I, well, I got stubby holders done stubby coolers. Your coozies as you call 'em over there 15 years ago before I sold the clinic. And I've still got a number of 'em here at home that I still use, and I've gone to people's places and I've seen them sitting with their stubby holders. Right. With a stubby in it. 15 years, after having them made. And they are still looking solid. They're still, yeah. Right. Dana Cardinas: Yeah. That's Tyson E Franklin: quality. Dana Cardinas: That's what we're all about. And that's one of our taglines is quality products only. That's the focus. Tyson E Franklin: I don't Dana Cardinas: want just walking around with a bunch of cheap shit. Let's go with some something good quality. Tyson E Franklin: Well think everyone listening to this, they that. To me that just applies to everything in life. Even your Podiatry business is provide a quality service. If you are gonna buy machinery, get the best that you can. Just get the best. Exactly. 'cause it will last longer. Give the patients the best. Whether it's covering [00:48:00] material or what you're getting the orthotics made of, just do, I think just always do the best you can. Dana Cardinas: Right, right. And if it costs a little bit more, explain to the patient or the customer who, whoever you're talking to. Tell them, okay, it's, it costs more because there's more going into this one. I've there's more time. The product's better. The craftsmanship is better. There's education behind it. It's not just, oh, I went online and ordered a pin from I don't know where, and I don't know who makes it and whatever. Spend the time and talk to your patients, especially because if there's something that you should be offering, but you're not because you don't think they'll buy it, they're buying it on Amazon, so why can't they buy it from you? But it's a better product if you're getting it from a reputable vendor or you know that, okay, this product is a better product than what they're getting on Amazon. Why can't they spend money with you versus Amazon? [00:49:00] Tyson E Franklin: It's true, and even the pen that I use most. This one is from a Podiatry clinic friend of mine, sole focus in Toowoomba. Nice. Dana Cardinas: Ooh. It is a, it is my God. SAT is my top seller. This is a Tyson E Franklin: beautiful pen to write with. And whenever I run out she usually sends me a few more. Dana Cardinas: I'll get you some. Tyson E Franklin: Just, they just really good pens. It just the feel of it. And because, and she got the whole pen done, like in her corporate colors, what her clinic is all about as well. And yeah. And she said the same thing. Wanted a quality pen, wanted something. When people write with it, they go, I want another one of these pens when they run out. And that's exactly what I do. But I do see it so she doesn't have to send it to me. I'll just pick some up next time I'm down there. So on. On that note, I want to thank you for coming on the podcast, sharing what got you into Podiatry, what got you out of Podiatry, which I think is just as important and what you're doing there. And like I said at the start, I just, I've [00:50:00] always loved your energy. Love chatting with you. You're so much fun to be around. Dana Cardinas: Thank you, Tyson. I, well, same is right back at you. I think as soon as we met. There was no doubt we were going to be destined to be lifelong friends because we laughed too much together. For sure. So, and before we get off, I will just say this if you are 45 or older and you haven't had a colonoscopy, please get one. They're not scary. All you do is poop the night, the day before and everybody poops. So it's, that's not scary. But get it done. And if you are not 45, but you're having symptoms force your doc to get you in to get it done you really just need to get it checked out. So, it'll save your life. Tyson E Franklin: That is fantastic. So I look forward to talking to you again soon. Oh, and I'll see you in December anyway. Dana Cardinas: Yes. Can't wait. Tyson E Franklin: Okay. Talk to you later. Bye. Dana Cardinas: Bye.