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Wharton's Cade Massey and Adi Wyner speak with Travis Sawchik, author of The MVP Machine and Big Data Baseball, about the change in dynamics in baseball data collection and analysis, pitchers implementing the sweeper pitch, modern use of pitchers and the pitch count, and how batters are improving their training to keep up with more skilled pitchers. They also discuss Oklahoma City winning the NBA Finals, the Florida Panthers winning the Stanley Cup, Elo Ratings, and LSU winning the Men's College World Series. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Shane Jensen speak with Dan Rapaport, golf writer and journalist, about golf shot accuracy, the US Open, expectations for the Ryder Cup, and the landscape of sports media. They also discuss NFL teams with uncertain QB situations, the value of learning vs winning, and Brad Marchand's play in the Stanley Cup playoffs. Hosted on Acast. See acast.com/privacy for more information.
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Have you ever said “thank you” to a chatbot or Chat GPT? Well, you're not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show. In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour, and why people treat AI like it's part of the cast of Friends. Meanwhile, Colin keeps things grounded with real-life examples with his usual “so what?” test. What You'll Learn in This Episode: Why 50% of customers trust companies less when they know AI is involved How AI literacy backfires (the more people understand it, the less they use it!) The subtle “outgroup” bias customers apply to AI systems Why hedonic recommendations (like chocolate) must come from humans How one bad AI interaction can poison the well for all future ones What the hell “personification” means—and why it matters for your brand The surprising emotional tension behind AI adoption (it's empowering and scary) Best Quote from the Episode: “AI isn't human, but customers treat it like it is—and that means it's being judged by human standards. If it screws up once, they'll remember. And they'll blame all AI for it.” – Professor Ryan Hamilton Resources Mentioned This podcast is sponsored by SOCAP International and IA Solutions, who are both as passionate about improving customer experience as we are. SOCAP: https://socap.org/ IA Solutions: https://iacallcenter.com/ Research References: Castelo, Noah, Maarten W. Bos, and Donald R. Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Dietvorst, Berkeley J., Joseph P. Simmons, and Cade Massey (2015), “Algorithm aversion: people erroneously avoid algorithms after seeing them err,” Journal of Experimental Psychology: General, 144, 1, 114. Hermann, Erik, and Stefano Puntoni, (2024), “Artificial intelligence and consumer behavior: From predictive to generative AI,” Journal of Business Research, 180, 114720. Ipsos (2022), “Global opinions about AI – January 2022, https://t.ly/qyyEI Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. Puntoni, Stefano, Rebecca W. Reczek, Markus Giesler, and Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131-151. Santoro, Erik, and Benoît Monin (2023), “The AI Effect: People rate distinctively human attributes as more essential to being human after learning about artificial intelligence advances,” Journal of Experimental Social Psychology 107, 104464. About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press Follow Ryan on LinkedIn. Subscribe & Follow Apple Podcasts Spotify
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Have you ever said “thank you” to a chatbot or Chat GPT? Well, you're not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show. In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour, and why people treat AI like it's part of the cast of Friends. Meanwhile, Colin keeps things grounded with real-life examples with his usual “so what?” test. What You'll Learn in This Episode: Why 50% of customers trust companies less when they know AI is involved How AI literacy backfires (the more people understand it, the less they use it!) The subtle “outgroup” bias customers apply to AI systems Why hedonic recommendations (like chocolate) must come from humans How one bad AI interaction can poison the well for all future ones What the hell “personification” means—and why it matters for your brand The surprising emotional tension behind AI adoption (it's empowering and scary) Best Quote from the Episode: “AI isn't human, but customers treat it like it is—and that means it's being judged by human standards. If it screws up once, they'll remember. And they'll blame all AI for it.” – Professor Ryan Hamilton Resources Mentioned This podcast is sponsored by SOCAP International and IA Solutions, who are both as passionate about improving customer experience as we are. SOCAP: https://socap.org/ IA Solutions: https://iacallcenter.com/ Research References: Castelo, Noah, Maarten W. Bos, and Donald R. Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Dietvorst, Berkeley J., Joseph P. Simmons, and Cade Massey (2015), “Algorithm aversion: people erroneously avoid algorithms after seeing them err,” Journal of Experimental Psychology: General, 144, 1, 114. Hermann, Erik, and Stefano Puntoni, (2024), “Artificial intelligence and consumer behavior: From predictive to generative AI,” Journal of Business Research, 180, 114720. Ipsos (2022), “Global opinions about AI – January 2022, https://t.ly/qyyEI Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. Puntoni, Stefano, Rebecca W. Reczek, Markus Giesler, and Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131-151. Santoro, Erik, and Benoît Monin (2023), “The AI Effect: People rate distinctively human attributes as more essential to being human after learning about artificial intelligence advances,” Journal of Experimental Social Psychology 107, 104464. About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press Follow Ryan on LinkedIn. Subscribe & Follow Apple Podcasts Spotify
Wharton's Cade Massey, Eric Bradlow, and Shane Jensen discuss the statistical improbability and athletic significance of a potential Novak Djokovic win at the 2024 French Open as well as what data tells us about recovery and performance over the course of elite tournaments. Hosted on Acast. See acast.com/privacy for more information.
Cade Massey, Practice Professor in the Operations, Information and Decisions Department at the Wharton School and host of the Wharton Moneyball podcast, discusses the growing influence of big data and artificial intelligence in sports—from game-day strategies to injury prevention and referee evaluation. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Shane Jensen, and Adi Wyner speak with Dean Oliver, author of Basketball Beyond Paper, about the NBA Playoffs, the importance of turnovers, tracking help defense, and motion tracking data. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Ron Yurko, Assistant Teaching Professor in the Department of Stats & Data Science at Carnegie Mellon University, and Director of the Carnegie Mellon Sports Analytics Center, about Scottie Scheffler's PGA win, golf analytics and modeling, and assessing long-term performance. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Adi Wyner speak with Blake Lawrence, co-founder of Opendorse, about college sports and the future of NIL. Hosted on Acast. See acast.com/privacy for more information.
This week on Bet the Process, Wharton professor Cade Massey joins Jeff and Rufus in analyzing the NFL draft, including the challenges of assessing a player's coachability, the dangers of overconfidence in decision-making, and using AI chatbots as therapists.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen and Adi Wyner speak with Kevin Cole, sports analyst with Unexpected Points, about the NFL draft, draft and trade strategy, the importance of mock drafts, and team investment strategy. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Eric Bradlow speak with Charlie Ebersol, founder and CEO of Infinite Athlete, about the integration of tech into sports and sports analytics. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey and Shane Jensen speak with Dan Szymborski, Senior Writer at FanGraphs, about the start of the new MLB season, the Yankees "torpedo bats," and the impact of Spring Training on the season. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Nate Duncan, NBA analyst and host of the Dunc'd On Podcast, about dark horse teams to watch, and how matchups play a role in the analysis of a team's success. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Shane Jensen speak with Todd Golden, Head Coach of the #1 ranked Florida Gators men's basketball team, about the upcoming March Madness tournament. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Shane Jensen speak with Kevin Cole, former PFF data scientist, and creator of the Unexpected Points podcast, about evaluating college players, the value of the NFL combine, and what to expect from rookies in the coming NFL season. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Adi Wyner speak with Leonardo Bonetti, Assoc. Professor, Dept. of Clinical Medicine, Aarhus University, about using cognitive assessments and personality tests to identify soccer players. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with football analyst Josh Hermsmeyer about the state of quarterbacks in the NFL. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Kevin Cole, NFL analyst, about last weekend's Divisional Round of the NFL playoffs, player narratives, the impressive play of Jayden Daniels, the upcoming Conference championship games, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Shane Jensen speak with Neil Paine, sportswriter and columnist, about bowl season in college football, the college football playoffs, the upcoming championship game, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Shane Jensen speak with Bill Connelly, Staff Writer at ESPN, about the College Football Playoffs, the upcoming semi-final games, coaching strategies, possible matchups for the College Football Championship Game, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Conor McQuiston, Associate Data Scientist at PrizePicks, about the latest news around college football, the conference championship games, the expanded college football playoff, and NFL Next Gen Stats. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey. Eric Bradlow, Adi Wyner, and Shane Jensen speak with Brian Burke, founder of Advanced Football Analytics, about the relationship and similarities between analytics of football and motorsports. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Ken Pomeroy, renowned college basketball analyst, about the start of the NCAA basketball season, NIL, college basketball modeling, the importance of preseason ratings, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Shane Jensen discuss the World Series, what it means for the Yankees to be down 3-0, and the analytics of the upcoming presidential election. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Adi Wyner speak with college football analyst, Kelley Ford, about his expectation for the 2nd half of the college football season, the storylines coming out of the Power 4 conferences, and the college football playoff. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen discuss the latest from the MLB Postseason, the eventful college football weekend, and recap Week 5 in the NFL. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Sean Clement, VP of Football Operations at Sumer Sports, about football modeling, how data science impacts team personnel, the integration of artificial intelligence, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Jimmy Buffi, Co-founder of Reboot Motion, about biomechanics in sports. the use of motion tracking data, the use of AI in data tracking, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Adi Wyner speak with Josh Hermsmeyer, founder of airyards.com, about the upcoming NFL season, the new kickoff rules, possible division leaders, standout players, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey and Adi Wyner speak with ESPN Writer, Bill Connelly, on the annual College Football Preview show. They discuss season expectations, conference re-alignment, the expanded playoff, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Eric Bradlow speak with Chris Leazier, Hudl's Market Director for North America, about their recent acquisition of StatsBomb, the importance of video in data collection, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen recap the 2024 Paris Games, what caught their eye in the games, major takeaways, likes/dislikes, and standout performances. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Maria Konnikova, New York Times Bestselling Author and Professional Poker Player, about the World Series of Poker, decision-making, Poker software, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey & Eric Bradlow speak with Dave Anderson, Co-founder and CEO of Breakaway Data, about sports data science, aggregating and utilization of player performance data, and how teams can best use the information collected. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner discuss the MLB Hall of Fame, what it takes to build a successful soccer team, the latest struggles of the Chicago White Sox, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Shane Jensen, and Adi Wyner discuss the UEFA European Championship, the British Open, and MLB pitching. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, and Adi Wyner speak with Javier Fernandez, Staff Data Scientist at Zealous Analytics, about the latest in motion tracking data in sports. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey and Adi Wyner speak with Dan Cervone, Co-founder of Zealous Analytics about the latest innovation in tracking data and analytics across the major sports. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Alok Pattani, Sports Analyst Consultant and Developer Advocate at Google, about the implementation and future of artificial intelligence in sports. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow and Shane Jensen speak with Dan Szymborski, Sr. Writer at FanGraphs, about the influence of MLB traditional statistics on Hall of Fame balloting and whether the criteria for the Hall of Fame needs to be updated for the current style of play. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Adi Wyner and Shane Jensen speak with Scott Powers, Professor of Sports Analytics at Rice University, about MLB analytics, WAR leaderboard, importance of the timing of RBI when it comes to statistical value, team expectations, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Nate Duncan, basketball analyst and commentator, about the NBA playoffs and the upcoming Conference Finals. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner speak with Kirk Goldsberry, author of "Hoop Atlas: Mapping the Transformation of the Modern NBA", about NBA analytics, motion tracking data in basketball, biomechanics, and more. Hosted on Acast. See acast.com/privacy for more information.
This week on Bet the Process, Kirk Goldsberry joins to discuss his career trajectory from geography to sports analytics, the importance of visualization in bridging the gap between data collection and explaining findings, and how NBA officiating has changed. Jeff and Rufus also chat about the NFL draft and criticism of their previous episode with Cade Massey.
Wharton's Cade Massey and Eric Bradlow speak with Jeff Seder, founder of EQB, Inc., about the upcoming Kentucky Derby, biomechanics in horse racing, what it takes for a horse to win the Derby, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey and Eric Bradlow speak with Bill Connelly, ESPN football analyst, about the upcoming NFL draft, draft prospects, and what we can expect from the new crop of NFL rookies. Hosted on Acast. See acast.com/privacy for more information.
This week on Bet the Process, Cade Massey joins to discuss his research on overconfidence in the NFL draft, blending expert opinions in the aggregate, and how to have influence in organizations. The boys also share their thoughts on Jontay Porter and blindly following Rufus' golf.
Wharton's Cade Massey and Adi Wyner speak with CJ Handron, co-founder of Diamond Kinetics about sports technology, youth baseball, using baseball player data, batting performance, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Cade Massey, Eric Bradlow, Adi Wyner, and Shane Jensen speak with Mark Broadie, creator of Strokes Gained, about the latest stories in golf, analytics of the game, and players to watch in the upcoming Masters Tournament. Hosted on Acast. See acast.com/privacy for more information.