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Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challenges agencies face in balancing creativity with compliance. Adrian talks us through the journey Fanclub PR is on and notes the ‘purpose-led' space is gaining a lot of traction, but with a big question mark over the authenticity and ‘trends' many are jumping on. Adrian explains how at a recent roundtable event he attended, many introduced themselves as ‘purpose-led agencies', in addition to that, Meta descriptions of 450 agencies revealed the number one trend was all related to … you guessed it… purpose. However, as Adrian states, “there's a huge, huge disconnect here when it comes to awareness of green claims, I think the awareness is low and the trend is that most agency people are led by the clients (which is fine), but agencies have a duty of care to their own staff to make sure that they know stuff.” At Fanclub PR Adrian and his team work closely with organisations such as Clean Creatives (two-time guests on the podcast - EP 24 and EP 67), and Creatives for Climate, with whom they have helped create an agency guide to greenwashing to support knowledge, education and awareness. (Linked below). On greenwashing vs. greenhushing, Adrian believes, "good creative agencies should help brands be transparent, giving them the confidence to talk about what they're doing”. We discuss the importance of good communication, something we are very passionate about at Can Marketing Save the Planet, given effective communication is critical to driving engagement and change, both internally and externally. Adrian agrees that communication cannot be underestimated as part of the green claims process, telling us “that process of interrogation is only going to make the work stronger”. As well as good communication we also touch on the future of marketing where Adrian is a firm believer in, "if brands stay consistent with their commitments year after year, they build communities, confidence, and leadership—that's where real change happens." Tune in as we talk to Adrian about: The need for agencies to educate their teams on greenwashing to ensure compliance and ethical, authentic storytelling. How transparency beats perfection and how brands should be sharing both successes and challenges to build trust. The disconnect between sustainability teams (focused on data) and agencies (focused on messaging) and the need for collaboration to bridge that gap. How consistency builds impact and creates deeper engagement than those jumping between campaigns. Why good communication is critical both internally and externally and the need to challenge will only make the work stronger. For more information about Fanclub PR and the work they do… visit https://www.fanclubpr.com/ And here are some related links discussed in the podcast: Creatives for Climate Anti Greenwashing Guide for Agencies Big Brand Came and Stole My Purpose Video case study – Mount Recyclemore Video case study – Winnie The Pooh: Deforested Edition Across this mini-series you've heard some fantastic insights and we've provided plenty of signposts to training and resources. Don't forget… if you're looking to upskill your team with the green claims landscape - you can also check out our 3 hour Greenwashing 101 short training course via our Sustainable Marketing Training Hub. ________________________________________________________________________ About us… We help Marketers save the planet.
In this episode of the Age of Adoption podcast, host Keith Zakheim welcomes Duncan Meisel, Executive Director of Clean Creatives, an organization challenging PR and advertising agencies to reject fossil fuel clients. Drawing from his background in climate NGO communications, Duncan has pioneered a global movement to eliminate ties between creative agencies and fossil fuel companies. The conversation explores how Clean Creatives provides a pledge for agencies and brands, targets those working with polluters, and confronts the conflicts of interest that arise when agencies serve both sustainability-focused clients and fossil fuel companies simultaneously.Despite current political headwinds facing climate initiatives, Duncan maintains an optimistic outlook grounded in planetary urgency and market fundamentals. He highlights how twice as much capital now flows into renewable energy compared to fossil fuels, and emphasizes that engagement typically increases during challenging political climates. For businesses navigating the climate transition, Duncan stresses the importance of focusing on material climate impacts that directly affect bottom lines—like insurance companies losing advertising revenue due to climate disaster—and building strategic plans that position organizations for success when the pendulum inevitably swings back toward climate action.Duncan Meisel, Executive Director of Clean Creatives, leads a global movement challenging advertising and PR agencies to cut ties with fossil fuel companies through their industry pledge system. Drawing from his background in climate NGO communications at organizations like 350.org, Duncan identifies how agencies serve conflicting interests when representing both sustainability-focused brands and fossil fuel clients. In this episode, he reveals the concerning "climate doomer" mentality among many agency professionals working with polluters and explains how Clean Creatives connects the dots between climate impacts and business consequences—like State Farm's $8 million Super Bowl ad cancellation due to climate disasters while their agency also represented Exxon. Despite current political headwinds, Duncan maintains that planetary urgency and strong market fundamentals, including twice as much capital flowing to renewables versus fossil fuels, provide reasons for optimism in the climate transition. Based in Austin, Texas, Duncan has been recognized as one of Adweek's Young Influentials and PRovoke Media's Innovator 25.In This Episode: (00:00) Introduction - Duncan Meisel of Clean Creatives(03:39) Duncan explains Clean Creatives' mission and fossil fuel pledge(07:44) Discussion of agency conversations and rationalizations for fossil fuel work(11:06) Brand perspective on agencies with fossil fuel clients(14:42) Duncan shares his Age of Adoption story amid political challenges(18:07) Clean Creatives' tactical focus on materiality and real impactsShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show: The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Duncan Meisel LinkedInClean Creatives WebsiteAntenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn
This episode features a conversation with Sam Narr, Founder and CEO of Kibbo Kift Agency, a specialist PR and performance marketing agency exclusively promoting climate solutions and social justice initiatives. Heavily influenced by his third-generation immigrant background, working-class roots, and an education in radical social movements and pop culture, Sam's motivation to work in environmentalism stems from an ambition to rebalance society's social and racial inequities.Over the last five years, Kibbo Kift Agency has worked with 60+ clients including climate activists, corporate pressure groups, innovative tech start-ups, responsible fashion brands, global climate organisations, and more.Kibbo Kift's projects have included a national campaign with Greenpeace UK, a national campaign to pressure MPs to support the only proposed legislation that ensures a joined-up approach to tackling the dual climate and nature crises, as well as ongoing media management of advertising and PR pressure group Clean Creatives, and global press office management for the world's largest digital clock, The Climate Clock, which counts down the time left until humanity passes the 1.5C threshold.Amongst other things, Sam and I discussed the rightwards political shift happening across the UK, Europe, and the United States, where this issue gets tangled up with climate, and what can be learned from the campaigns that brought us Brexit and Trump.Additional links: Visit the Kibbo Kift Agency websiteCheck out the Climate and Nature Bill campaignExplore Britain Talks Climate from Climate OutreachDing dong, it's The Climate ClockDig in to the Communicating Climate Change E-Learning Course on the Creatives for Climate Community HubSee The Brexit BusRead about the Stop the Boats campaignReclaiming Englishness with Caroline LucasCommunicating Climate Change Call-In Show #1
We recently closed out Climate Week in New York and Pace PR showed up in a big way this year. SVP Rose Levy, who leads our climate practice, stops by to talk about our engagement that week and how we advise all of our clients on best climate practices. Pace PR proudly co-hosted a networking breakfast to kick off Climate Week with Clean Creatives. Executive Director Duncan Meisel and I caught up at the breakfast to talk about the importance of comms within the climate arena. Enjoy!
What is the role that brands should play in our climate change conversations? We see some brands being consistent champions for the planet in their marketing campaigns, even beyond Earth Day, but is it enough? As consumer concern about climate change grows, so does the demand for brands to take an active role—not just in marketing but in genuine engagement with policy development and community dialogue. Yet, many companies still hesitate to make their voices heard. Why is that? What do consumers genuinely want from brands? In episode 153 of the Outdoor Minimalist podcast, we explore how brands can have more meaningful conversations, the importance of aligning actions with values, and how to break through the fear that might be holding some brands back. To help us challenge the status quo and uncover how brands can better connect with consumers who care deeply about the future of our planet, I sat down to chat with Ali Wines. Ali is a communications strategist who helps companies talk about sustainability and climate change. She runs Uncommon Ground Communications, where she works with clients from the ski and outdoor industry to nonprofits and construction companies to tell their sustainability stories with authenticity and courage. Before starting Uncommon Ground, Ali was the Executive Director of Protect Our Winters Canada. She's a skier, a dog person, and a mum to two daughters who are faster than her on a mountain bike. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ YOUTUBE: https://www.youtube.com/@theoutdoorminimalist ORDER THE BOOK: https://www.theoutdoorminimalist.com/book LISTENER SURVEY: https://forms.gle/jd8UCN2LL3AQst976 ----------------- Ali Wines | Uncommon Ground Uncommon Ground: https://www.we-are-uncommon.com/ LinkedIn: https://www.linkedin.com/company/uncommon-ground-comms/ Instagram: https://www.instagram.com/weare_uncommon ----------------- Episode Resources Aspen One: https://aspen.com/ Seventh Generation: https://www.seventhgeneration.com/ Potential Energy Coalition: https://potentialenergycoalition.org/ Clean Creatives: https://cleancreatives.org/ --- Support this podcast: https://podcasters.spotify.com/pod/show/outdoor-minimalist/support
This week's Beyond the Noise podcast is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington and senior reporter Evie Barrett.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.Last Friday's global IT outage that impacted Microsoft Windows devices, linked to an update by cyber security firm CrowdStrike, caused chaos for companies and other organisations across the world.The PRWeek journalists assess CrowdStrike's communications response. We hear from some PR professionals at the forefront of the crisis and discuss the wider crisis comms lessons.Separately, the trio discuss the possible implications of last week's news that Havas has seen its B Corp status revoked following a complaint by Clean Creatives related to the firm winning Shell's global B2B media account last year. Hosted on Acast. See acast.com/privacy for more information.
Duncan Meisel is the Executive Director of Clean Creatives. Clean Creatives offers a pledge for like minded PR and advertising agencies to only partner with companies who have a climate policy or are actively working towards bettering the planet. Learn more here, in the show notes.
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.
From client pitching to the Post Office, PRWeek's latest Noise in Brief podcast looks at major stories affecting the sector over the past week or so.Noise in Brief – a shorter offshoot of PRWeek's Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.Download the podcast via Apple, Spotify, or listen on your favourite platform.This week's edition features PRWeek UK editor John Harrington alongside reporters Evie Barrett and Elizabeth Wiredu.The trio discuss the major talking points behind the Post Office/Horizon scandal, looking at the communications responses and the wider implications for reputation and crisis management.The findings of Edelman's latest Trust Barometer - which found growing unease and mistrust among many people around innovation - are debated. There's also a look at the backlash to the project from the campaign group Clean Creatives among others.The client/agency pitching process is discussed following a story last week in which an agency was invited to pitch as a "courtesy".Finally, with the trading numbers now in, we ask: which supermarket groups 'won' Christmas with their festive campaigns? Hosted on Acast. See acast.com/privacy for more information.
“There's really no way you can say you don't know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.The F-List is a body of research and report which documents agencies who choose to continue working with fossil fuel organisations despite the scientific consensus that what they do is destroying the planet. It really doesn't get much clearer than that. We dive straight into this conversation finding out what has been happening with the Clean Creative campaign, its progress and of course, that infamous F-List. Duncan reveals that over 800 agencies have now taken the pledge including their first large agency (over a 1000 employees). When looking at the agencies who have made the bold commitment no to work with fossil fuel organisations vs, those who are on the F-List, Duncan points out, “there's really no way you can say you don't know this is a dangerous activity at this point” – the F-list is just highlighting to people those agencies who are choosing to ignore all the warnings. The F-List has evolved over the last 3 years, with more focus on the data, the sources and as Duncan explains, they were able to do both a global and multilingual search this time. They also had a much shorter reporting timeframe, “this year we tried to be really precise and look for agencies that were doing work right now in 2022 and 2023, the hottest years in human history.” We discuss the fact that despite all the evidence, the F-List agencies continue to try and defend their work, and the role the 800+ agencies committed to the Clean Creatives pledge have in telling their stories about change and progress. The more we share our work on the good stuff, the solutions and the opportunities around that the more we can work together to move away from those things that do the most harm. This conversation is one not to miss, whether you work for an agency or with agencies, it's important to be aware of the F-List and the work that Clean Creatives are doing. For more information about Clean Creatives - https://cleancreatives.org/ And if you catch this podcast in time to join Duncan and the Clean Creatives team in London for their Happy Hour on the 31st October - there's an invitation and more details to that event here. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together.
“There's really no way you can say you don't know this is a dangerous activity at this point”Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List.For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.The F-List is a body of research and report which documents agencies who choose to continue working with fossil fuel organisations despite the scientific consensus that what they do is destroying the planet. It really doesn't get much clearer than that.We dive straight into this conversation finding out what has been happening with the Clean Creative campaign, its progress and of course, that infamous F-List. Duncan reveals that over 800 agencies have now taken the pledge including their first large agency (over a 1000 employees). When looking at the agencies who have made the bold commitment no to work with fossil fuel organisations vs, those who are on the F-List, Duncan points out, “there's really no way you can say you don't know this is a dangerous activity at this point” – the F-list is just highlighting to people those agencies who are choosing to ignore all the warnings.The F-List has evolved over the last 3 years, with more focus on the data, the sources and as Duncan explains, they were able to do both a global and multilingual search this time. They also had a much shorter reporting timeframe, “this year we tried to be really precise and look for agencies that were doing work right now in 2022 and 2023, the hottest years in human history.” We discuss the fact that despite all the evidence, the F-List agencies continue to try and defend their work, and the role the 800+ agencies committed to the Clean Creatives pledge have in telling their stories about change and progress. The more we share our work on the good stuff, the solutions and the opportunities around that the more we can work together to move away from those things that do the most harm.This conversation is one not to miss, whether you work for an agency or with agencies, it's important to be aware of the F-List and the work that Clean Creatives are doing. For more information about Clean Creatives - https://cleancreatives.org/And if you catch this podcast in time to join Duncan and the Clean Creatives team in London for their Happy Hour on the 31st October - there's an invitation and more details to that event here.________________________________________________________________________________You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together.
As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception have made them questionable clients to support. In an effort to stop the support provided by advertising to the industry, Clean Creatives has been ramping up efforts to pledge our industry to move away from those contracts. Joe Cole tells answers our tough questions and shares how the initiatives has succeeded from idea to a massive movement that is now permeating the industry.
Welcome back! We're back in communications range to continue our collective journey of exploration into what the future holds for all living things on our planet. In the second episode of the season, we explore the hidden work that helps oil and gas companies undermine the many efforts of forward-thinking Earthlings to combat climate change. Our guest today is Duncan Meisel, Executive Director of Clean Creatives, who advocates the crucial yet sensitive role of PR firms in clean energy transition! The discussion will touch upon the F-list, an independent analysis from Clean Creatives revealing over 230 creative agencies working on global marketing strategies in support oil and gas companies. Mentioned in this podcast is how Hill & Knowlton promotes their support of a net-zero future on their website here, even as they manage the Oil and Gas Climate Iniative. Please tune in for an engaging discussion that delves into the possibilities that lie ahead and the potential of PR to shape a better narrative towards clean energy transition in the world.Stay curious, stay engaged, and stay tuned!Voices featured on the show: Duncan Meisel, ED of Clean CreativesLisa Ann Pinkerton, Earthlings 2.0 Host, CEO Technica CommunicationsRequisite Shameless PlugsThank you to Resource Labs for having us on the network.Follow us on our social channels to get the latest on episodes and other content. Please consider donating to our Patreon page to support the show.
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek's 2023 Sustainability Honorees. Hosted on Acast. See acast.com/privacy for more information.
Clean Creatives brings together leading agencies, their employees, and clients to address the ad and PR industry's work with fossil fuels. This years Loeries Creative Week will see Clean Creatives ask the question: The Climate is changing, is advertising? Lester Kiewit speaks to Stephan (Steven) Horn, country director for Clean Creatives, a campaign of Fossil Free SA.See omnystudio.com/listener for privacy information.
「化石燃料の仕事はお断り。広告・PR業界の気候アクティビズム「Clean Creatives」」 広告・PR活動やマーケティングを担うクリエイティブ業界から反グリーンウォッシュの大きなうねりが起こっています。広告業界がガス、石油などの化石燃料を扱う企業・業界団体の仕事を一切「お断り」する、というアクションを始めたのです。すでに現時点で900のクリエイターと295の広告代理店やPR関連企業などがこのアクションに署名し、化石燃料に関する企業の仕事を「キャンセル」し始めています。The post 化石燃料の仕事はお断り。広告・PR業界の気候アクティビズム「Clean Creatives」 first appeared on IDEAS FOR GOOD.
In this episode, Director of Clean Creatives, Duncan Meisel (he/him), discusses what he would idealistically want in an ideal world, from protecting experiences in nature to creating new food systems...Hosted by 22-year-old artist and climate justice activist, Tolmeia Gregory (she/her - also known as, Tolly), Idealistically is the podcast where activists, artists, influencers, scientists and more are asked what they would idealistically want, in an ideal world, to inspire more people to start creating radical visions of the future.Thank you to TOGETHERBAND for supporting Season 2 of Idealistically and making it possible for me to share more ideal worlds with you.Website: togetherband.org/Instagram: instagram.com/togetherbandofficialThings mentioned in this episode:Clean Creatives (cleancreatives.org/)Cannes Lions action (instagram.com/p/CfJDvhtoW7K/)Hot Take (hottakepod.com/)Nature Is A Human Right by Ellen MilesNational Park Cities (nationalparkcity.org/)Sierra Club (sierraclub.org/)Jamie Henn (twitter.com/jamieclimate)350.org (350.org/)H&M action (instagram.com/p/CSELx7HIJSr/)Naomi Klein article (thenation.com/article/archive/we-can-only-do-this-together/)Follow Clean Creatives:Instagram: instagram.com/clean_creatives Twitter: twitter.com/cleancreativesWebsite: cleancreatives.orgFollow Duncan Meisel:Twitter: twitter.com/duncanwritesFollow the podcast:Twitter: twitter.com/idealisticallyPInstagram: instagram.com/idealisticallypodFollow the host:Twitter: twitter.com/tolmeiaInstagram: instagram.com/tolmeiaWebsite: www.tolmeiagregory.com/idealisticallyCreated and edited by: Tolmeia GregoryOriginal music by: Stowe Gregory Hosted on Acast. See acast.com/privacy for more information.
As climate change continues to make its presence felt across the world, one unexpected profession has decided it needs to clean up its act. Launched in the United States, the Clean Creatives campaign is asking individual creatives, agencies and PR firms to pledge to refuse future work with the fossil fuel industry. To find out more, in this week's edition of Being Green, Glynis Crook speaks to Stephen Horn, its South Africa Country Director.
As climate change continues to make its presence felt across the world, one unexpected profession has decided it needs to clean up its act. Launched in the United States, the Clean Creatives campaign is asking individual creatives, agencies and PR firms to pledge to refuse future work with the fossil fuel industry. To find out more, in this week's edition of Being Green, Glynis Crook speaks to Stephen Horn, its South Africa Country Director.
Jamie Henn pulls no punches when he criticizes Big Oil's role is high prices at the gas pump. As he explains in this week's episode, skyrocketing energy costs can be attributed to oil companies price gouging and war profiteering during the current crisis with the war in Ukraine. And his organization, Fossil Free Media has a new campaign to confront the issue. The organization recently launched STOP, which stands for Stop the Oil Profiteering and is working with members of the U.S. Congress and advocacy groups to pass the Big Oil Windfall Profits Tax. On this episode, Henn explains exactly what the tax would do, who would benefit from passing it, and why he believes Big Oil companies are preying on consumers. We also discuss the state of climate activism in 2022, why going after Big Oil is good politics, and how to fight burnout after a number of political setbacks and ongoing crises. And be sure to check out Clean Creatives and People vs Fossil Fuels. Subscribe to our Substack newsletter "The Climate Weekly": https://theclimateweekly.substack.com/ As always, follow us @climatepod on Twitter and email us at theclimatepod@gmail.com. Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, Stitcher, and more! Subscribe to our new YouTube channel! Join our Facebook group. Check out our updated website!
On this week's podcast episode B Corps take a stand on fossil fuels, Spain gives menstrual leave for women, and the Smithsonian is giving back artifacts.
In this week's episode, Jonathan has Jamie Henn and Duncan Meisel from Clean Creatives and Fossil Free Media. Jamie opens up the episode talking about his 10 years at 350.org where he met Duncan. He went on to start Fossil Free media two years ago. It was born from the desire to take the best tools in communications and digital strategies to fight for climate justice. They provide the support for grassroots groups & coalitions, but we knew that wasn't enough if there wasn't some way to take on the fossil fuel industries marketing and PR, with millions of dollars spent on fossil advertising.
“It's critical brands consider the supply chain of their ideas.” The evidence is clear that with responsibility for 75% of carbon pollution, the fossil fuel industry is the number one cause of climate change. Yet, following COP26 - and our increased awareness of the catastrophic impact the industry is having on the planet, the urgency to transition to clean energy is still lacking. In this episode Gemma and I speak with Duncan Meisal, Director at Clean Creatives - an organisation dedicated to encouraging brands, agencies and creatives to reject working with the fossil fuel industry - providing data, facts, statistics and support. Tune in to hear us discuss how the advertising and public relations industry is facing its biggest corporate social responsibility challenge since the war over tobacco advertising and consider a number of headwinds the fossil fuel industry needs to weather; changes in consumer awareness and appetite, conflicting and confusing ‘green energy' statements hampering behavourial change, greenwashing and of course, the pursuit of creative talent. Duncan shares ... “We have invented all the technology we need for cleaner energy. We don't need any new oil wells or gas pipelines. The transition needs to start.” And whilst some would argue that the transition has started, in reality it's only a fraction of the focus for the industry. As recently as 2019, major oil companies spent over 99% of their capital expenditures on further development of oil and gas projects. Of course, the picture painted by agencies for fossil fuel companies is awash with greenwash - and this is why the marketing and advertising industry has a critical role to play - pivotal in balancing industrial policy and individual choice. When it comes to accountability and the need for transition, in reality 7 million people die from air pollution every year - a sadly staggering number. Hence the courageous ‘F List' , a public list ‘calling out' the agencies supporting the biggest climate polluters on the planet by developing misleading and confusing ‘green campaigns'. This 28 minute podcast is a hugely important and informative conversation - and with practical takeaways for agencies and brands by visiting www.cleancreatives.org/start. For us this first episode of 2022 - starts as we mean to go on, marking a focus on taking action and practical application. Find out more information about Duncan, his work and Clean Creatives visit www.cleancreatives.org - and any comments, questions, ideas, suggestions related to the podcast, Get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
“It's critical brands consider the supply chain of their ideas.” The evidence is clear that with responsibility for 75% of carbon pollution, the fossil fuel industry is the number one cause of climate change. Yet, following COP26 - and our increased awareness of the catastrophic impact the industry is having on the planet, the urgency to transition to clean energy is still lacking. In this episode Gemma and I speak with Duncan Meisal, Director at Clean Creatives - an organisation dedicated to encouraging brands, agencies and creatives to reject working with the fossil fuel industry - providing data, facts, statistics and support. Tune in to hear us discuss how the advertising and public relations industry is facing its biggest corporate social responsibility challenge since the war over tobacco advertising and consider a number of headwinds the fossil fuel industry needs to weather; changes in consumer awareness and appetite, conflicting and confusing ‘green energy' statements hampering behavourial change, greenwashing and of course, the pursuit of creative talent. Duncan shares .. “We have invented all the technology we need for cleaner energy. We don't need any new oil wells or gas pipelines. The transition needs to start.” And whilst some would argue that the transition has started, in reality it's only a fraction of the focus for the industry. As recently as 2019, major oil companies spent over 99% of their capital expenditures on further development of oil and gas projects. Of course, the picture painted by agencies for fossil fuel companies is awash with greenwash - and this is why the marketing and advertising industry has a critical role to play - pivotal in balancing industrial policy and individual choice. When it comes to accountability and the need for transition, in reality 7 million people die from air pollution every year - a sadly staggering number. Hence the courageous https://cleancreatives.org/news/clean-creatives-issues-the-f-list-2021-report-detailing-90-ad-and-pr-companies-working-for-the-fossil-fuel-industry (‘F List' ), a public list ‘calling out' the agencies supporting the biggest climate polluters on the planet by developing misleading and confusing ‘green campaigns'. This 28 minute podcast is a hugely important and informative conversation - and with practical takeaways for agencies and brands by visiting https://cleancreatives.org/start (www.cleancreatives.org/sta)rt. For us this first episode of 2022 - starts as we mean to go on, marking a focus on taking action and practical application. Find out more information about Duncan, his work and Clean Creatives visit https://cleancreatives.org (www.cleancreatives.org) - and any comments, questions, ideas, suggestions related to the podcast, Get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
Joe Cole joined me from his cross-country travel to share what he's learned building a list of what agencies are serving the interests of oil and fossil fuel companies at Clean Creatives. He's been rallying creative people–and others (that's important) to bring that work into the light, and make it plain who is taking the money. We all have a choice what type of work we do. Joe's work as a creative recruiter with We Are Rosie has shown him that people have more of a voice than ever, and want to work with companies they can be proud of as well as be paid by. Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander Hey, you might be a listener and have no idea, but I've written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn't want any more of them). You can read some fiction I've written here, for free. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support
A new generation of ad pros is getting more vocal about what they're willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He's the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie.In this 35-minute Ad Chatter episode, Dan Goldgeier talks with Joe about whether fossil fuel advertising could become as verboten as tobacco marketing has been and why other related businesses like banks and gas stations aren't targets of this effort. Dan and Joe also discuss the We Are Rosie platform, the benefits of not being tied to full-time employment, and what hiring managers are looking for in ad talent today.
Have you ever seen an ad for Total, Shell or BP bragging about their climate commitments and thought "what the hell am I looking at and how can they be so shameless"?And those campaigns are not only designed and developed to influence individuals and convince us that the fossil fuel industry is doing a good job, they're also targetting policy makers. The very people that should lead us on a path to decarbonisation and a greener and fairer society are the targets of carefully crafted campaigns developed by creative agencies often unkown by the general public that are hired by polluting industries to make them look great.In this episode, we're taking another trip behind the scences of corporate influence and decision making, why we're still very much facing a climate emergency and the role of creative agencies and pr firms in delaying climate action with Clean Creatives director, Duncan Meisel. Expect Exxon, Edelman, hydrogen and Shell to make appearances.
Clean Creatives campaign director Duncan Meisel joins the PRovoke Media podcast to discuss his group's efforts to stop PR firms — most notably Edelman — from working with the fossil fuel industry. In a spirited debate with Paul Holmes, Meisel asserts that such work obstructs urgently needed government action on climate change, and impedes climate justice solutions.
Episode 19 starts with some ~personal news~ from Amelia & Brian and features digital nomad and creative recruiter at We Are Rosie, Joe Cole. He joins us from some pretty great parking lot wifi in British Columbia. He gives us a front row seat to an incredibly eventful career working for Creatives for Georgia and Block Power to turn Georgia blue and swing the tide of our national election, joining We Are Rosie and Clean Creatives almost simultaneously, and doing it all from different vans and timezones around the world. His personal mission is to make the world better and you can get some first-hand insight at how he does that right here in this episode. You can follow Joe at @joecacola and learn more about Clean Creatives at cleancreatives.org. If you get the chance, it would make our whole poddy lives if you would leave us a review on Apple Podcasts or, heck, just tell a friend about the pod. You can find Amelia & Brian on Twitter at @ameliadirector and @bricoastal, respectively. Thanks for joining us! Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book
Discussions about Cambo are back on the menu in this week's Energy Voice Out Loud as Ed tells us about Clean Creatives, a campaign group trying to persuade PR and advertising agencies to give oil and gas the boot. After many a month, in-person energy events are now returning and Hamish was up at the P&J live this week covering the Floating Offshore Wind Conference. Back in the office (flat), there's been updates on ScotWind bids, but for who? Fyne-ally, Allister talks about plans to breathe new life into the Fyne field in the UK North Sea. He also pays tribute to Ithaca Energy CEO Bill Dunnett and industry stalwart Eric Marston who have sadly died. With the UN Climate Change Conference in Glasgow kicking off on the 2nd of November, Energy Voice is bringing together the leading voices in the energy transition debate in our flagship virtual summit: ETIDEX 2021. Energy Voice is proud to offer a platform for this vital discussion as the world's attention turns to Scotland for this year's critical climate talks. Scheduled for the 28th of October, ETIDEX 2021 will begin setting the agenda on the eve of COP26. Our event format will encourage insightful debate to generate clear and actionable outcomes for the industry, as world leaders convene in Glasgow. Over the course of four separate sessions, expert speakers from government and the energy sector will present their vision for the transition, and exchange ideas with our audience. Register for free today to attend from anywhere in the world at etidex.co.uk. Join us as we raise the curtain on COP26!
Show #1187. If you get any value from this podcast please consider supporting my work on Patreon. Plus all Patreon supporters get their own unique ad-free podcast feed. Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Sunday 22nd August. It's Martyn Lee here and I go through every EV story so you don't have to. Thank you to MYEV.com for helping make this show, they've built the first marketplace specifically for Electric Vehicles. It's a totally free marketplace that simplifies the buying and selling process, and help you learn about EVs along the way too. RIVIAN R1T DELIVERIES ON TRACK FOR SEPTEMBER - Rivian R1T deliveries are on track for September, according to a letter CEO RJ Scaringe sent preorder holders recently. September 2021 will be a momentous month for Rivian once R1T deliveries begin. The Rivian CEO stated that the team in Normal continue to build more and more vehicles every day. A recent video taken inside Rivian's factory in Normal showed all the employees working hard to make electric R1T pickup trucks. - he explained that Rivian wasn't just working on ramping production at its Normal manufacturing plant over the past few months. The EV startup was also working on “dialing in” its quality across five areas of the plant, including stamping, body, paint, assembly, and propulsion or battery and drive units. So Rivian preorder holders should expect quality R1T vehicles during delivery. Original Source : https://www.teslarati.com/rivian-r1t-deliveries-september/ TESLA SUPERCHARGERS PROVIDE BEST EV CHARGING EXPERIENCE - In the first JD Power US Electric Vehicle Experience Public Charging Study, Tesla came out on top. The new study found Tesla Supercharger stations provide the best electric vehicle charging experience of any other network when it comes to DC fast charging. As for Level 2 chargers, Tesla also won out. Its Destination chargers beat any other public plugs. - JD Power scored DC and Level 2 charging operators on a 1,000-point scale after surveying 6,647 owners of EVs and plug-in hybrid electric vehicles. - For those with access to free charging, overall satisfaction scored 706, but dropped to 673 points if an owner paid for access. More often than not, however, it was a charger's reliability that really dragged down scores. Of the respondents, 58% said a major problem with any EV charger was an out-of-service connection. Original Source : https://www.cnet.com/roadshow/news/tesla-superchargers-provide-best-ev-charging-experience-new-study-says/ THE PUSH FOR AD AGENCIES TO DITCH BIG OIL CLIENTS - Between 2015 and 2019, oil and gas firms doubled the share of their capital spending going to renewables and carbon-capture technologies. Here's the chaser: That accounted for less than 1 percent of Big Oil's overall capital investment, according to the International Energy Agency; 99 percent still went to oil and gas. - Duncan Meisel is the director of Clean Creatives, a coalition of people in the ad, PR, and marketing industries to refuse contracts with fossil fuel companies. Meisel says the idea for the pledge came after years of working in communications for environmental nonprofits, where progressive messaging campaigns are often countered by oil industry talking points from well-funded PR companies. - In August, the American Association of Advertising Agencies issued guidance to agencies on avoiding greenwashing, pointing to the Federal Trade Commission's standard of having “reliable evidence” to back up environmental claims. - Fossil fuel companies spent $9.6 million in 2020 on Facebook ads that presented oil and gas as “climate friendly,” according to a report released earlier this month by UK-based think tank InfluenceMap. In one such ad, Shell references its “net-zero emissions” target with the hashtag #MaketheFuture. At the same time, it told investors that its “operating plans and budgets do not reflect Shell's Net-Zero Emissions target.” - A May study from a team of Harvard researchers similarly found that ExxonMobil tailored its language in public-facing statements to emphasize “clean” oil - These ad campaigns and strategic alignments require the “the support, active engagement, and partnerships” among PR agencies, fossil fuel companies, and social media platforms. Original Source : https://www.wired.com/story/push-ad-agencies-ditch-big-oil-clients DRIVE ELECTRIC COLORADO SETS GOAL FOR 940,000 ELECTRIC VEHICLES IN STATE BY 2030 - Drive Electric Colorado has announced that it is setting its goal to put 940,000 electric vehicles on Colorado roads by 2030. The U.S. has set the national goal of 50% of all vehicles sold by 2030 to be electric. DEC is offering the following free resources about electric vehicles: - A user-friendly website with comprehensive information about EVs - Individual EV coaching support from vetted experts Online and in-person EV classesRide & Drive and EV Showcase eventsInteractive social media accounts with the latest information - The organization is also offering communities and other groups trying to encourage electric cars and bikes usage resources as well. These resources are as follows: Social media campaign collateral with topics like EV mythbusters, Charging 101, Colorado-specific FAQs, eBike Highlights, and moreDedicated landing pages for dealerships and utilities Profiles and stories about EV drivers in various communitiesFleet engagement about electric vehicles of all sizesCharger gap assessments Original Source : https://www.fox21news.com/top-stories/drive-electric-colorado-sets-goal-for-940000-electric-vehicles-in-state-by-2030/ TESLA SHOWS THE WAY TO ANDROID AUTO AND CARPLAY - While Apple or Android can solve the front end of the process, there are many other features I feel they've overlooked but which Tesla has addressed, because it's built its in-car tech from the bottom up rather than trying to add it to existing automobiles. - While anything that offers CarPlay or Android Auto will have a touchscreen, not all touchscreens are equal. Anything smaller than an iPad is very difficult to use on the move, and not many cars have a 10-inch screen as standard. - This is where Tesla has the advantage. Original Source : https://www.t3.com/news/in-car-entertainment-is-about-more-than-maps-and-voice-commands HAWAII ON TRACK TO MEET ZERO EMISSIONS DEADLINE - Despite a grave warning from the United Nations about the impending danger of climate change, state officials believe Hawaii is making good progress toward protecting the environment. - The state has set a goal to shift entirely to clean energy by 2045 - With impending changes to the local climate, Bass said the state will ultimately have to reconsider how its economy is structured in order to survive. Original Source : https://www.hawaiitribune-herald.com/2021/08/22/hawaii-news/were-doing-a-very-good-job-hawaii-on-track-to-meet-zero-emissions-deadline/ AUSTRALIA ON VERGE OF EV BOOM AMID SHARP JUMP IN SALES FIGURES - Australian sales of electric cars have risen at record levels in the past six months amid state government incentives as the industry forecasts greater price parity and consumer choice over the next 24 months. New car sales data released on Monday shows 8688 battery and plug-in EVs have been sold in the first half of 2021, which is more than in any calendar year. - six more models under $65,000 have been launched in the Australian market, bringing the total available under that price to 14. - Australians now have access to 31 passenger electric vehicle models from 12 different carmakers with the industry forecasting an additional 27 electric vehicle models entering the market by the end of next year. Original Source : https://www.smh.com.au/politics/federal/australia-on-verge-of-electric-cars-boom-amid-sharp-jump-in-sales-figures-20210820-p58kn5.html QUESTION OF THE WEEK WITH EMOBILITYNORWAY.COM It's back next week after a short break! Email me your thoughts and I'll read them out on Sunday – hello@evnewsdaily.com It would mean a lot if you could take 2mins to leave a quick review on whichever platform you download the podcast. And if you have an Amazon Echo, download our Alexa Skill, search for EV News Daily and add it as a flash briefing. Come and say hi on Facebook, LinkedIn or Twitter just search EV News Daily, have a wonderful day, I'll catch you tomorrow and remember…there's no such thing as a self-charging hybrid. 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Duncan Meisel is the Campaign Director for Clean Creatives, a project for PR, advertising, and creatives from around the country who are working to ensure a safe climate for future generations. To learn more about Duncan and Clean Creatives, head to their website at cleancreatives.org or follow Duncan directly on Twitter.---This week's episode of The Social Shift Podcast is a production of Third Shift Creative. It's hosted by Andrew Rurik and edited by Kate Eckberg.Say hello and connect with us on Instagram and Twitter
Joining Michael Azevedo on episode 31 of Making Media Now is Duncan Meisel, campaign director of an organization called "Clean Creatives". "Clean Creatives" is actively engaging with creatives working within the public relations, advertising and marketing fields to convince them to stop working with clients whose bottom line depends on the continued burning of vast quantities of fossil fuels. Earlier this year “Clean Creatives” issued a report that revealed the connections between the world's largest PR and ad agencies and the fossil fuel industry, as well as a video, a website, and a call to their fellow creatives to take the pledge to accept no fossil fuel money. Making Media Now is sponsored by Filmmakers Collaborative, a non-profit organization dedicated to supporting media makers from across the creative spectrum. From providing fiscal sponsorship to presenting an array of informative and educational programs, FC supports creatives at every step in their journey. About the host: www.mrazvo.com and https://www.linkedin.com/in/michael-azevedo/
In Episode 115, Quinn & Brian discuss: How to stop fossil fuel advertising. Our guests are JaRel Clay and Jamie Henn. JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate crisis, having some fun, and tackling racial justice along the way. No big deal. Jamie is a climate activist, strategist, and communicator. He's the Director of Fossil Free Media, a nonprofit communications lab to boost groups taking on the fossil fuel industry. Together, they're members of Clean Creatives, a group of strategists, creatives, and industry leaders looking to take on the fossil industry where it hurts: their mouth holes. If it kind of sounds like the introduction to the Justice League or something, you're not far off -- the work these guys are doing is saving the planet. Yes, we have a democrat in the White House, Ford's got a new electric truck that's sure to make waves, and solar just keeps getting better. But let's not forget: Exxon mobile is not f***ing around. We have to move at this thing from all angles -- and with the same level of fervor. To really do that, we have to take control of the messaging. We can't compete dollar to dollar, so we have to get creative. Along the way, we may end up starting the Clean Creatives Family Band. Have feedback or questions? http://www.twitter.com/importantnotimp (Tweet us), or send a message to questions@importantnotimportant.com Important, Not Important Book Club: https://bookshop.org/shop/importantnotimportant ("The Cold Millions") by Jess Walter https://bookshop.org/shop/importantnotimportant ("The Bully Pulpit") by Doris Kearns Goodwin https://bookshop.org/shop/importantnotimportant ("All Boys Aren't Blue") by George M. Johnson https://bookshop.org/shop/importantnotimportant (https://bookshop.org/shop/importantnotimportant) Links: https://cleancreatives.org/ (cleancreatives.org) Twitter: https://twitter.com/cleancreatives (@cleancreatives) Instagram: https://www.instagram.com/clean_creatives/ (@clean_creatives) Twitter: https://twitter.com/jamieclimate/ (@jamieclimate) Twitter: https://twitter.com/iGObyJAY (@iGObyJAY) Twitter: https://twitter.com/hiphopcaucus (@hiphopcaucus) Connect with us: Subscribe to our newsletter at http://importantnotimportant.com/ (ImportantNotImportant.com)! Follow us on Twitter: http://twitter.com/ImportantNotImp (twitter.com/ImportantNotImp) Follow Quinn: http://twitter.com/quinnemmett (twitter.com/quinnemmett) Follow Brian: https://twitter.com/beansaight (twitter.com/beansaight) Like and share us on Facebook: http://facebook.com/ImportantNotImportant (facebook.com/ImportantNotImportant) Intro/outro by Tim Blane: http://timblane.com/ (timblane.com) Important, Not Important is produced by http://crate.media/ (Crate Media) Support this podcast
Our series on Texas's winter crisis continues! In this episode, we talk with Jamie Henn (@jamieclimate) from Fossil Free Media (@fossilfreemedia) about the climate and power crisis in Texas. We discuss how the minions of the oil and gas industry --right-wing politicians Greg Abbott and Rick Perry, and their spin machine-- moved to shift the blame of the power outages on the Green New Deal and other progressive green energy policies. We also get into how Big Oil's spin machine works to pollute our media cycles. Jamie Henn is the founder and director of Fossil Free Media, a nonprofit communications lab that supports the movement to end fossil fuels. Previously, he was the Co-founder and Strategy & Communications Director for 350.org, the largest grassroots climate organization in the world. He is currently working on a campaign targeting PR firms doing work with the fossil fuel sector. And recently penned [with Duncan Meisel] a new article in the Independent UK called “Why on earth would right-wing people with connections to the fossil fuel industry lie about ‘frozen wind turbines' in Texas?” Read more// Independent UK: “Why on earth would right-wing people with connections to the fossil fuel industry lie about ‘frozen wind turbines' in Texas?” Clean Creatives: https://cleancreatives.org/ Fossil Free Media: https://fossilfree.media/ Follow us on any of these social media channels// Facebook: https://www.facebook.com/GreenRedPodcast Twitter: https://twitter.com/PodcastGreenRed Instagram: https://www.instagram.com/greenredpodcast YouTube: https://bit.ly/GreenAndRedOnYouTube Please follow us on Medium! (https://medium.com/green-and-red-media). Donate to Green and Red Podcast// Become a recurring donor at https://www.patreon.com/greenredpodcast Or make a one time donation here: https://bit.ly/DonateGandR This is a Green and Red Podcast production. Produced by Bob (@bobbuzzanco) and Scott (@sparki1969). “Green and Red Blues" by Moody. Editing by Issac. Special thanks to Jeff Ordower.