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The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It is hard to keep up with everything that is going on so this daily round up aims to capture some of the big themes and topics from across all the content.Topics range from the restructuring of marketing teams by Colgate's CMO, partnerships between major retail media networks and tech giants, discussions on 'Jobs to be Done' philosophy and again the role of AI in marketing. We also discuss the Lifelong Learning Session that featured Dr. Marcus Collins, Karen Nelson-Field PhD & James Hurman and some of the topics discussed during that session. And of course awards were announced today and there was a notable win for Publicis Dublin, THINKHOUSE and Heinken with Pub Museum achieving a Gold Lions. To cover it all I am joined by Colin Lewis, David Tiltman SVP of content at WARC and Yakira Young Content Manager at AdMonsters gave us her perspective from day one of the festival. Stay tuned to That's What I Call Marketing all week for updates:
Iconic commercial director Tom Kuntz kicks off Season Two. Over the course of his illustrious career, Tom has pushed creative boundaries with award-winning campaigns for Skittles, Old Spice, Tubi, Apple, Ikea, Bacardi, more Apple, Pringles with the guys hand stuck in the can... and so many more. He's won every award in advertising, including two Gold Lions at Cannes Lions for his Skittles "Beard", a Gold Lion for the iconic Old Spice commercial starring Isaiah Mustafa and consistently tops those Super Bowl polls. We discusses his boundary-pushing approach to storytelling and how he constantly challenges his own creative process. Tom shares insights into working with actors to find the funny and taking risks to subvert expectations. He also reflects on pivotal moments in his career like directing Old Spice commercial and making an ambitious stop-motion Action Man spot. We go deep on stuff. You'll love it. This is Part One of my fascinating chat, and provides a retrospective look at Kuntz's success in the industry through his lens of constantly reinventing and evolving his work. Check out Tom's work here and well as on his site here. The specific Kuntz' spots we talk about are posted at my wesbite jordanbrady.com too. Thanks to our editor Jake Brady Jake is available to edit your podcast, we could not do the show without him and love this guy behind words. Check out his Podcast Wax. FLOW STATE All of January 2024, try Magic Mind for FREE with this link and code JB20. Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you've seen my geniune endorsment of this mighty mind power juice. EVENTS Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word "transformational" in describing the past two years - because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers. My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024 is SOLD OUT. DM if you're interested. Next Bootcamp is April 27th, 2024. Limit 12 Filmmakers. Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Thanks, Jordan This episode is 93 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
In this weeks show my GENIUS guest is Bruno Bertelli, COO of Publicis Group and Le Pub. Bruno was born in Verona. He is an Italian through and through, with a standout career that has took him around the world. Today, Bruno has risen up through the agency landscape to become the most awarded Italian creative in the world with international awards including 146 Cannes Lions, including 27 Gold Lions and 2 Grand Prix. In this episode we dig into the support, inspiration and methodology to create a new kind of agency (Hello Le Pub) with creative ideas that earn their place in people's lives. Join us for a masterclass from Bruno Bertelli himself on how to identify fresh opportunities and turn this into commercial magic. Tune in and learn: How modern brands are briefing agencies to fail first The complimentary skill, besides creative genius, that you need to become a world class executive creative director The transformational model of high performing agencies How to be relevant in people's minds and lives Why the problem can also be the solution 3 big lessons for future leaders expanding globally. Stay tuned to the end for the best advice to support you on your journey and open your mind, plus your invitation to step into the next generation of agency in a country near you. Resources Music to get you in the zone: Billie Eilish – Bad Guy Advertising Genius at work from back in the day that combined brand and product brilliantly. You know when… Publicis Global / Le Pub Connect with Bruno Bertelli on LinkedIn (and keep an eye out on your next plane journey!) Learn more about your ad choices. Visit megaphone.fm/adchoices
Lip ComarellaEpisode 42: Show Notes.“The best opportunities I had here were always coming from people understanding what they are doing here, and what I'm doing here, and together, we can possibly bring something even better.” As quoted, our guest today is Netflix Animations art director, Lip Comarella. Hailing from the far North of Italy and currently based in Los Angeles, Lip's passions lie in tool-agnostic, emotional storytelling, and the pursuit of artistic excellence. He has won multiple Apple Design Awards, as well as the coveted Annie and Cannes of Gold Lions awards. Apart from being an art director and digital fine artist, Lip is also a Finnish Sauna evangelist. Join us as we talk about his thoughts on NFTs, how he got into art, his breakthrough piece of art, what inspired his creative style, his appreciation for new relationships, and so much more! This is one not to be missed! Key Points From This Episode:• The joys of making connections in the NFT space. • Lip's initial thoughts on NFTs and the attraction to NFTs as a product. • How Lip got into art and what inspired his creative style!• Much Better Now as a starting point for our guest. • Hear about his other jobs, apart from being an artist.• The animal Lip would choose to be, and why. • We talk about a bread fixation.• One piece of advice he received in high school that stands out above all the rest. • “Cherish your relationships” and other advice for first-time NFT artists.• Lip's ideal home destination, and why. • The love he had for being at school. • Our host in the hot seat as Lip asks him questions.• Unlocking the secrets of visual appeal for personal enjoyment and growth. • Photography as a well-suited medium for developing your taste and style. • Hear about NorCal's camera preference.• Smartphones versus digital cameras. • Common questions NorCal receives about NFTs, and general misconceptions.Links Mentioned in Today's Episode:Lip Comarella on TwitterLip Comarella on InstagramLip Comarella on FoundationLip Comarella on SuperRareMuch Better NowNorCal and Shill on Twitter
Donal Ware breaks down Thursday night’s Arkansas-Pine Bluff/Prairie View A&M game and takes a look at some key games this Saturday. It’s Friiidaaay! Click to download or listen to the podcast.
HELO creates moving experiences that connect brands with their consumers by bringing together the best in creative strategy, storytelling, production, and event design. They've worked with top brands to include Amazon Studios, Hulu, Comcast, Budlight, and Santander. In just our three years, they have won 13 Cannes Lions including Gold Lions in Promo & Activation, Production, Entertainment, and Cyber, an AICP Gold for Production, and were named MOST NEXT in the AICP NEXT Awards, recognizing the most innovative, forward-thinking work in the industry. With their willingness to tackle even the trickiest productions, AdAge named us a Production Company Standout. They have built a reputation by pulling off the 'not-been-done-before' things, and we wouldn't want it any other way For example, they recreated the 1862 World's Fair for the launch of one of Amazon Studio's most ambitious original films - AERONAUTS. Brendan Kiernan joins me on the podcast to talk about the challenges and future of storytelling. We also discuss how technology and media consumption is continuously changing and how organizations can keep up.
The lads chat about the Lions series and the Olympics. Please note this is before Rassie went full Rassie.
The lads chat about the Lions series and the Olympics. Please note this is before Rassie went full Rassie. See omnystudio.com/listener for privacy information.
In this episode, Jordan sits with Simon Vicars who is one of the original creatives behind the killer idea: Brewtroleum. Now an ECD at Colenso BBDO in Auckland, Simon recounts the many years it took to gain the trust of their client, to then one day finally unleash DB Export's Brewtroleum idea upon the beer drinkers of New Zealand. Taking home Cannes Titanium, Outdoor Grand Prix, and Gold Lions out the wazoo, they took home more awards than almost any agency in 2016 and they blew the doors off the beer industry with a fresh, new, never-seen-before idea - which is literally impossible to do. Trust me, anyone who can get away with writing "Drink Beer. Save the Whole World" has a few tricks up their sleeves. In the second half, they dive into Simon's creative process, they recount all of the ups and downs, wins and failures, and then land on his favorite Cannes winners of all time. This episode is jacked with insider tips and experiences, but most importantly there are a bunch of things that juniors and interns can really take to heart as they begin their journey into the advertising injury. It proves that whether you're in Burlington, Vermont or on the other side of the world in Auckland, New Zealand, as creatives in this wild industry, we all have a lot of the same struggles, the same desires, and the same drive to make the best possible work. Simon, with Brewtroleum, saw his opportunity and he totally crushed it. DB Export's Brewtroleum Case Study: https://youtu.be/1kPxOVUvIL8 Special thanks to... Storefront Music NYC for help with tracks and some sound design: https://www.storefrontmusic.net/ Allan Peck for lending me his versatile voiceover magic. https://www.allanpeck.com/ If you would like to be on How To Kill A Lion, simply reach out: jordan@buntainandpartners.com --- Support this podcast: https://podcasters.spotify.com/pod/show/howtokillalion/support
Micki Boas is a marketing consultant with an edge, driving radical success for clients who are ready to “go there” and go big. Micki has worked across various sectors to breathe new life into startups and world-class clients such as VaynerMedia, Microsoft, Coca-Cola, General Mills, Nike, Virgin, New York Red Bulls, L’Oreal, TD Bank and United Nations. To date, Micki has created brand partnerships valued at more than $15 million, increased Facebook traffic by as much as 600%, drove YouTube shares by 10X, and developed messaging strategies for a fintech startup that led to $3 million in new clients in less than 30 days. Micki has been awarded Gold Lions at Cannes International Festival for Creativity, a Silver Racies for Innovation from National Retail Foundation in Mobile Category, and an invitation to the UN Global Opportunity Lab (an innovation think tank) that brings together public and private interests to solve the UN 17 sustainable goals for development. Micki is also a member of the Columbia Digital Storytelling Lab, the NationSwell Council Habitas, and has participated in MIT Future of Entertainment programming. In addition to her consulting work, Micki focuses on education equality for the neurodiverse. She's the author of “One in Five: How We Are Fighting for Our Dyslexic Kids in a System That’s Failing Them,” published in August 2020 by Simon and Schuster. She's building a related online advising platform called Glinda, and recently spoke about reinventing America’s high schools on a panel for Laurene Powell Jobs organization XQ Institute. Micki talks about her inspirations behind her new release! You can find Micki on the web at Invisible Red Tape. Thanks for joining us! Blessings, Jen --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jen-lowry-writes/message
Blake Collier and Matt Ruff visit with Flight School’s Brandon Oldenburg about his 2012 Oscar-winning animated short, The Fantastic Flying Books of Mr. Morris Lessmore, the shifting landscapes of virtual and augmented realities and how they have changed the art of illustration and storytelling, the potential drawbacks of the mediums, and how immersive technology can help people understand the experiences of those in the past through the likes of Flight School’s World War I immersive experience, War Remains. Join us for this wonderful conversation with a pioneer on the frontlines of VR technology. Brandon Oldenburg is an award-winning film director, designer and immersive storyteller. Stories that he has directed have won an Academy Award, multiple Emmy Awards, multiple Gold Lions at Cannes including the Grand Prix and a host of other industry accolades. As Chief Creative Officer at Flight School, Brandon leads the team of creative directors and artists to produce innovative stories with new technologies. Prior to Flight School, Brandon co-founded Reel FX and Moonbot Studios, both leaders in animation and emerging technology.
Guy Poreh is a CEO and founder, industry-leading strategist, and a rockstar marketer. He won a coveted Cannes Lions award, he's a former BBDO executive experience as EVP of New Media, Silver + Partners' Chief Innovation Officer, as well as Senior Advisor on Digital for the Ministry of Foreign Affairs of Israel. Today, his company, Playground, helps startups succeed in entering the US market.
Today on Medicine Avenue we are joined by the Brazilian creative duo that is Diego Freitas & Mauro Arruda. They have recently made headlines by launching FCB Health Brasil, the network’s first-ever dedicated offering in Latin America, in their new roles as Co-Managing Directors and ECDs.Prior to this, Diego and Mauro led a successful creative charge at Havas Health, where their work won awards at almost every major festival - most notably, their Parkinsounds campaign.In this episode, we talk to them about their early careers; what they have learnt from serving on many awards juries; and what piece of work still haunts them to this day…
A Public Relations Podcast: Smoke Signal Episode 18- Postcard from Cannes The Cannes International Festival of Creativity is the only global stage where so many pieces of our industry come together at one time to celebrate creativity and celebrate what we do as an industry. Against the sun-soaked backdrop in the South of France, the Cannes Lions are the industry’s premiere awards for creativity. PR in many ways is the new kid on the block but in an age when ”earned creative” is more valuable than ever they are increasingly making their presence felt.. PR stalwart Michelle Hutton this year held the privileged role of President of the PR Jury – a role she describes as a “career highlight” -and in this episode gives us insight into how the jury whittled down close to 2000 entries from 67 countries to six Gold Lions (and excitingly – or perhaps perplexingly – for the first time one that originated from a PR agency) Michelle said the Jury came together around three clear guidelines. Firstly they wanted to see campaigns that had PR as an input, not just an output. That is, work that was designed with PR thinking not just PR that amplified someone else’s creative. Secondly, the work had to have a clear insight that the creative then developed around. Thirdly, great measurement that looked at not only outputs but the real impact of the campaign. Michelle said the jury really wanted to not only recognise and reward great work but set benchmarks about where the industry should be going. Some of her favourite campaigns were: - Mums For Safety Campaign https://www.lendlease.com/au/company/about-us/safety/mums-for-safety/ created by Sydney’s Houston Group for Lend Lease and took home a Silver Lion - #Stopmithania https://www.youtube.com/watch?v=cYXHLrOqSy8 created by Leo Burnett for HDFC Bank in India to encourage blood donations won a Silver Lion - The Land of the Free Press https://tbwa.com/work/land-of-free-press by TBWA/Helsinki FInland also took home a Silver Lion for its defence of press freedom Michelle distils two key takeouts from the festival: • There is no doubt that earned creative is winning across the festival. Work that earns the right to be part of the conversation is not just successful in awards but is the type of work that brands need today to be successful. It is yet another proof point that the industry is well placed, this is our time and we should be showing up at the C-Suite to have bigger and broader conversations around how we can protect and promote brands • “he brilliant work that stood out was those that used data to underpin earned-centric thinking to identify the insight; to target the audience; to amplify the work; and to measure the impact. So for those looking to future proof our work data and analytics has never been more important. Michelle said Australia again punched above its weight at the festival and so she is excited to return to Australia later this month when she returns to take the reigns as Edelman’s Australia CEO and Chief Growth Officer for Asia Pacific. “We have some fabulous talent in Australia and in many respects we have been ahead of the curve for many years and I have no doubt we can continue to do that,” Michelle said. “Australia is an innovative market and there are many businesses and brands who can take some risks and I think that’s the wonderful opportunity we have – to do things differently and to lead. That is certainly something I will be focusing on in our business.” In the news this episode I check in with UK pracademic Andy Green in Smoke Signal Episode 5. At the time, Andy was spearheading what had been coined the Dublin Definition – a grassroots effort to better define and make sense of the world of PR and how communications need to evolve and change to make a difference. In the 12 months since the Dublin Conversations have continue online and across the world and last week, Andy and his colleagues toured Ireland to share the outcomes. I look at how the conversation has progressed. And finally, I am also personally thrilled that Smoke Signal has been named one of Feedspot’s top Top 25 PR Podcasts on the web Thank you for listening. Do rate Smoke Signal on iTunes or subscribe via the blog.
Today on Medicine Avenue Ryan and myself are joined by the healthcare provocateur himself - Tim Hawkey. By day, Tim is the Chief Creative Officer of Area 23, An FCB Health Network Agency. By night he practices his cake-cutting techniques...Tim has lead the creative charge at Area 23, the agency that has almost single-handedly changed the entire creative trajectory of the industry. Their work has consistently won almost every award in the business, including being named 'Agency of the Year' at every major festival. Area 23 was also crowned the #1 Agency in the World by the AdvertisingHealth World Top 10 rankings, based on their stellar performance last year. In this episode, we talk to Tim about his birthright into advertising; his scientific background; the culture of creativity at Area 23; and more impressively...how he managed to shit his pants during a client meeting...
Today we are joined by the 2019 Lions Health Pharma Jury President Robin Shapiro. Robin tells us all about her career and daily role as the Global President for TBWA WorldHealth in New York; what she hopes to see at Lions Health this year; and how much it would cost for her to give us a gold lion...
A former copywriter for Goodby, Silverstein & Partners and Butler, Shine & Stern, Alex Grossman has always had a love for advertising. His 2017 commercial campaign for The French Film Festival won 3 Gold Lions and 2 Silver at Cannes, a record for comedy directors this year. It also won 6 Golds, 6 Silvers, and 3 Bronze at the prestigious…
Innovators Bill Wright and James Dawson-Hollis are Co-Chief Creative Officers at Ogilvy West. They've won wheel-burrows full of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I've ever met. I chat with Bill in the editing room. He inspires us with his […]