Podcasts about how the world sees you

Rusty Shelton – Zilker Media Shelton Interactive represented some of the world’s most well-known authorities and brands, managed the launches of more than 30 New York Times and Wall Street Journal bestsellers, was named one of the top 10 marketing agencies in the country in 2015 and 2016 by research firm Clutch and led digital strategy for some of the biggest bestsellers of the past few years, including The One Thing, by Gary Keller and Jay Papasan, The Confidence Code, by Claire Shipman and Katty Kay, Big Data, by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts, by Ann Voskamp, Take the Stairs, by Rory Vaden, How The World Sees You, by Sally Hogshead, Eat Move Sleep, by Tom Rath, Winning From Within, by Erica Ariel Fox and many, many others.

Nick Nanton speaks with world-class branding expert, Sally Hogshead. Sally is the best-selling author of books including Fascinate: How to Make Your Brand Impossible to Resist and How The World Sees You.

What's going on, everyone? It's Steve Larsen, and today, we’re gonna talk about how to compete with your Attractive Character.   I just spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.   Guys, I'm pumped for today. This could be a bunch of fun.   A lot of guys know, I was really shy for a long time, right? And I've mentioned that many times, and some of you guys have said, that's not true, Stephen. No way that's true, right?   But I was. I was really shy for a long time. I would say I even had a near-clinical fear of adults. You know, I would see an adult, and I would physically move in a different direction - I did that for a time.   Even into my early 20s, I was pretty shy. It's not that I was like cowering, or  that I wouldn't speak to anybody else...   It's just that I was doing everything that I could to not engage with human beings. I don't know why I was that way. It’s not that I was really reclusive… or that I was sitting back all the time, going, “ugh, it's a person.” That's not how I was at all. But there was no way I would be getting on stage now. There was no way I would ever do something like a podcast. Just the thought of that would freak me out. To have a camera on my face right now, there's no way.   When I finally became cognizant that I was this way, I started noticing all these business people who were amazing leaders. I’d be, “oh my gosh, check out those guys... Look at him, he's so impressive. He speaks and things sway. I wanted to develop that skill.   I started doing things like door-to-door sales for the explicit reason of learning how to sell in scary environments. I started doing telemarketing, for the explicit reason of going in and learning how to sell hard in environments where you're constantly getting rejected.   I don't know that everyone has to go through this kind of thing, but for me, I chose to start molding who I was... and who I was trying to become. It was a really challenging thing to go through.  As I started getting more into it, I noticed that my ability to speak and to give sales messages started improving.   Several years before I started working for Russell, I realized that I needed to get even better at this whole stand and deliver concept. I wanted to work out how to become… I don't wanna say, ‘a leader’… How to become... a ‘follow-able person’. It's kind of like saying leader.   Anyway, but I was trying to figure out how to do that. Because from my background, and where I was coming from - that was an insanely hard thing to do!   I would take my computer and find videos of people on stage. I did this specifically with Russell Brunson's stuff. This was way before we ever knew each other personally. I would take his videos - videos of him on stage, and I would go in front of a mirror, mute the video of him, so I could see him, but not hear him. And he'd be making all these gestures and I would mirror him. I would mimic him.     I’d be moving around all over the place, mirroring and mimicking everything he was doing. It was so weird. It was awkward. I know that it’s weird, but it was what I needed to start breaking out of the shell I was in.. It’s how ‘Steve Larsen’ was born.   Fast forward, I was working for Russell, sitting next to him; I was about 40-ish episodes into Sales Funnel Radio...  We were running this thing called the FHAT event - the Funnel Hackathon Event. People would pay 15 grand for three days, and I would teach for hours. I mean, man, it was a long freaking time!   Well, the very first FHAT event, we were vetting out the content, we were making sure that everything was awesome and solid. Then, right before Russell goes on stage, he turns around at me, and he goes, "Hey dude. Do you wanna introduce me?"   I always make it a habit to say “YES’ - especially when someone with a lot of influence asks me to do something…  My knee-jerk reaction is to say “YES!” and then figure out how to do it later. This attitude has brought me to some cool places in life.   At the FHAT event, the room's filled with loads of people - very successful people.There's like 60 people in there, and many millions - tens of millions - hundreds of millions of dollars, collectively inside of that room.   There's a lot of Russells inner circle - and they know what the heck they're talking about, right? I was like, crap, I gotta get on and introduce…   The whole role of somebody who introduces somebody else is merely to raise the state of the room so that when the speaker comes on, they don't have to raise the state of the room. They can just walk on and start presenting.   Otherwise, the speaker spends a whole bunch of time to do that. Russell told me, “that's your role.”  I was like, crap! How can I do that? It's not like Russell's low energy. How do I introduce Russell Brunson in a way that suits who he is? That suits his audience?   It was very challenging for me. I remember sitting there. I mean, he asked me three minutes ahead of time, to go on and do this. Immediately I was like, okay, is there a script? Is there like a format that good introducers use to bring on other prominent people? There's gotta be something. What can I do?   Russell walked over, and he said, "Hey, just make sure you raise the state of the room- that way, I don't have to."   I was like, oh crap. Okay, another huge task. Okay, sweet. Inside, I was like, oh, crap! He could tell I was stressing out. He knew that I had done all that stuff, like stand in front of a mirror with his videos muted,  just moving around and mimicking what he's doing.   He knew I’d done door-to-door. He knew I’d done telemarketing. He knew I’d done a lot of stuff and become good at them so that I could break out of my shell.   Instead of fight the fact that I was in a shell, I accepted the fact, and just did things to come out of it.   Knowing this, Russell turned to me, and this is what he said, and this is the reason why I wanna share this with you... Because it really, really, really matters:   He turned to me, and he said, he said, "Dude, "You model me. It's quite impressive how you model me. You model me to the ‘T.’ You do everything that I do. You model me so well, but you’ve got to have your own voice eventually. Just do it how you’d introduce me."   It's funny because I knew that answer, but for Russell to say it ‘in that way’, I really took notice.   At that time, I'd already been publishing. I'd already been doing a whole bunch of stuff. I would already say that I had, quote, unquote, found my voice.  However, when he said, dude, you gotta have your own ‘isms’, you gotta have your own character, you gotta have your own thing, I started thinking through, what makes ‘me’ me?   These were all quick thoughts that were hitting me as I'm about to walk on stage. I don't remember what I said, but it went great. The energy in the room got really high. It's half the reason I yell like crazy, guys. Those are all little things that I do on stage before bringing somebody big on, and, and it's a bunch of fun.   What does this have to do with anything? It has to do with everything....   Your business competes in the marketplace based on how much value it provides, right? You're very valuable if you answer a lot of questions, if you solve things for people, if you give things that people want, if you give things that people need (I suggest you go for the wants, not the needs - You’ll make more money). However, let’s start thinking through what value your business gives to the ecosystem - to the market? Because that's where you compete on the business side - with your strengths.   How can you be the best? How can you deliver more? How can you be more than the other guy? How can you do things in an entirely brand new, unique way? That's  what the business side competes on. Strengths.   Your Attractive Character, however, doesn’t compete on strengths. Isn’t that interesting? Let me explain…   In the first office that I was a part of with ClickFunnels, Russell and I would sit back to back. His computer and my computer screens were facing each other, so I could see his reflection in my screen...   I'd be building these funnels - In the first two months, I was totally mute. I didn't wanna say anything. I was like, this is freaking Russell Brunson, like, oh my gosh, look, Y'all, oh my gosh. He's gonna melt me with his marketing zeroes and ones, huh! I’d see his reflection in my screen 24/7 right there, I was like, don't say anything or you'll die. That was my mentality.   I remember my desk was a picnic table that was slightly too high, and my chair was slightly too low - so I get a lot of back pain 'cause I have kind of long arms. These details are burned into my head... I remember the way that room smelled, I remember the way it looked, I remember everything about that room. Over to my right, there was a book. I never read it, but it was called: ‘How The World Sees You.’ And on the back, it said two things. One of them was, “Don't compete on your strengths. Compete on your differences.” I thought that was really interesting.   The other one was, “You don't learn interesting, you unlearn boring.”   Now, I wanna look at those two phrases real quick. You have to understand that this is HOW your Attractive Character competes.   On the business side, you compete on strengths. Your business, the systems, the offer, the marketing.   But with your attractive character (which marketing bleeds into for sure) - You don't compete on strengths! Somebody will always be better, faster, stronger, right or  better-looking, right? Does that make sense?   Someone's always gonna be more talented. Someone's always gonna be boom, boom, boom, boom, boom. So on that measure, your attractive character will die.   It’s the fastest way to entrepreneurial suicide; to start competing with your attractive character on strengths because it’s never gonna be enough.   You start comparing yourselves to ideals. The problem with an ideal is that it’s fluffy, it's fictitious, it's out there. There's no way for you to know if you'll ever hit it... And because of that, it's not measurable - so it's not attainable.   As an entrepreneur you start spinning your wheels and comparing yourself to an ideal. To strengths. Don't do that. Don't do that.  I did that for a long time. I'm speaking from experience with this stuff. I did that for quite some time. It sucked. It was hard because you start saying things like, “man, I don't know if I'm ever gonna make this. Am I ever actually gonna be successful with this?” Right?   Every one of us has said that. Come on, I know we all have, right? Am I ever gonna, is something wrong with me? Oh my gosh, another two people made a million, you know, made the two comma club today. Crap. Gosh, dang it. Are you kidding me? Right? What's wrong with me?   Something must be wrong with me, because it’s not the funnel, it's not this, it's not that. It has to be me, right? And the entrepreneur starts to blame themselves because they're comparing themselves to where the other people are. They're comparing themselves to another person's business. That's a stupid comparison. Don't do it.   The way to move forward on the Attractive Character is to compare YOU to YOUR history. That's it. That is what keeps you from, from self-sabotaging, from literally burying yourself. It's like your brain eventually turns submarine mode, and it doesn't know how to go back up.   You start sinking-and going further, and further down. Oh crap, I can't get this, something must be wrong with me, because all these other people are getting it done.   You're comparing themselves with somebody's business. Stupid, dumb comparison. Because while a business competes on strengths, an attractive character competes on DIFFERENCES - YOU compete on your differences.  It is so much easier. My gosh, guys, you’ll save your sanity.   If you guys haven't been following me on Instagram, (I think you'll like it)... Monday morning, I always yell, and it's exactly what it sounds like. I yell. I get up, and I yell, whoo, yeah.   What I've been doing lately is having a whole bunch of you guys yelling back.  In the the highlights - Russell's in there yelling, Peng Joon's in there yelling - it's really fun.   Go check it out if you want to; you'll see what I'm talking about. But why do I do that? It's because it's what I would do anyway. I'm just me, but louder… That's the real trick with becoming an attractive character.   This internet business, does not exist for you to have to change into someone you’re not... Meaning there's this facade, right? There's this facade about what it means to be successful. I don't want any expensive fancy cars. Heh. Right? I'm not living in a mansion, urgh. Right? And there's this facade that's complete garbage when it comes to what it means to be successful on the internet. There's this persona that you have to go live. It's crap. It's complete garbage. Don't believe it. It doesn't make sense.   For those people who are doing it because that's who they truly are, great, I'm not poo-pooing on that. Like, that's great, okay, stay that course. That's awesome.   What I'm saying is those of you guys who are not naturally that way - you don’t have to pretend. If you want those things, that's awesome, but you don't have to pretend to be someone different to be successful.   I'm saying this because I've heard a lot of people say things to the equivalent of, I don't even own a briefcase, how can I be successful, urgh. Right? It's like, what? That's not what the game's about, right? Your business competes on strengths, but your Attractive Character competes on differences.   What makes me ‘me’ is how I compete; so I listen to music more openly, 'cause I'm always listening to music - my kind of music. I don't care if people don't like it because it’s one of the things that makes me different.     On the business side, I can't say that though. When it comes to products, I need to have slight reactions to what the market wants me to build for them…   However, for the Attractive Character, that's not how it works. I can do all the quirky things I love to do. The little character traits that I have that make me a bit weird... those things that I don't necessarily want other people to see... Man, those are your freakin' superpowers. That's the stuff to go publish about.   Right now, I'm yelling into a camera in an office by myself. It would be weird for other people to come to see this. I don't care. Right? For a long time, I would've cared though, 'cause I had that same perception.   I was like, this is what it means to be successful in this business; I have to go have X, Y and Z over here. I need to have this kind of suit, and I must look this way, I must act this way. I must be slightly recluse from all of these other people and set myself apart…   (I still have to be a little bit reclusive sometimes, when I'm around other people,  just to recharge, but it's not for the same reason. Mentally, I have to recharge, 'cause there's a lot of questions 24/7 at events, you know. Whoo, and I'm like, whoa, I gotta separate and isolate for a second)   When I hear somebody say, “I don't know that I can be successful because I have a stutter” or I have this limitation or that limitation, or I'm dyslexic, or I have ADHD. Man, that’s just wrong!     I had this counselor once tell me that I have a lot of tendencies of ADHD. And for a long time, I used to think that this was a hindrance. That's garbage. It's bullcrap.   Did you know that most billionaires are dyslexic? Seriously, go look it up. Richard Branson - the guy's dyslexic - it didn’t stop him.   Whatever it is about you - I'm not just talking about dyslexia, and you know, ADHD and stuff, whatever - I don't care what it is. Whatever it is about you that makes you feel incompetent- is actually a superpower. Stop acting like it’s a hindrance.   The beauty of the internet is that you can become who you are, even more, louder. You don't have to change you -  just be a louder you. That's what the attractive character is.   Instagram's kinda fun, 'cause I can do a lot of the little snapshots of what I'm doing throughout the day. I have a little dummy down there that I beat the crap out of. I'm gonna name it ‘Poverty’, so I can beat the crap out of ‘poverty’ every morning. It's really fun. But no one's telling me to do that. That's my own creativity and my own little weirdness kicking in. That's great for my Attractive Character.   What's funny is that if you try to go and you compete on strengths, if you try to be something that you’re not - IT WILL SINK YOU. You’ll have a tough time connecting with your audience. Your audience won't feel your authenticity if you're not being true to yourself. People can smell it. They can.   When you start having thoughts like, I don't know that I can do this because I have, blank. I have a limitation because of, blank. I have a limitation because of, blank. Those things are the things that you should be publishing about!   Not that it's a pity fest. Not that you're walking around all the time, saying like, oh well, follow me, I'm terrible at this. I'm awful at that. That's not what I'm saying at all. The reason I can push so freaking hard, is because I do have some ADHD tendencies. I’ve got a lot of friends who can't do that. It is a superpower.   When I talk about this, all of you guys who feel the same way - you reach out to me and you say, I getcha. I feel ya. I'm with ya. I understand what you're saying. If I wasn’t willing to expose my vulnerabilities - the things that I feel I'm limited on - I wouldn’t be able to connect with you in the same way.  Does that make sense?   That is why I tell everyone to publish so much. Don't take on a persona that doesn’t feel like you. Just be you - louder.   While  businesses competes on strengths and the ability to give results, your attractive character competes on differences. You don’t need to compare yourself to somebody else. If you're comparing your business to somebody else’s, I don't see a massive problem with that, as long as you feel like you’re not your business. You know what I mean?   Sometimes in an agency setting you are the business. Well, that can be dangerous. You'd be like, well, I suck at this, I suck at this. No, no, no, no, no, no. No, no. Bad.   The reality is that you don't have the ‘systems’ in place to get those things done. That's not YOU!  It’s your business. Right? So get in the habit of running your critiques through a filter.   You need to ask’ “Is this a business-oriented adjustment, or is this just, who I am?”   On the business side; judge, and critique away. It’s your baby and it's always broken. Don't fall in love with it. But when you head over to the attractive character side; don't judge yourself on how you’re different.   Your difference is your superpower - it’s what lets you be you. It's what calls out your tribe and provides the blanket of security for the people who follow you. What makes you attractive, what makes you followable, is your ability to be open with the things that you're not amazing at, your little quirks, the things that you ‘like’ or ‘don't like’ -  the polarity that you have…   When I say, “I hate this” or “I love this” - It's very polarizing. When I say “I freakin' hate VC funding, I can think of 99% of businesses that probably didn't need it.” I understand that some people are not gonna like that, and that's okay because it's me. I'm totally fine with that.   So as you think about your attractive character, don't judge yourself. Don't come over here and be like, oh, I should change, I should be this, I should...   I'm always for self-improvement, but don’t tie your self-worth to the worth of your actual business. Don’t tie your self-worth to the value of your offer, or how many people you’ve helped - You are NOT the business.   If you’re in this scenario, you need to start separating your business from your attractive character. You can be an attractive character of the business. Every business should have one. However, you are NOT the New Opportunity. You are NOT the Offer. You are NOT the Cause. You ARE the Attractive Character.   Every mass movement needs an Attractive Character, a Cause, and an Opportunity. However, the attractive character is in its own category. The Cause and the Opportunity are separate too. They are not judged on the same report card as the Attractive Character.   Anyway, I think I've beaten this one down like crazy. I just wanna help entrepreneurs to stop beating ourselves up. If you’re not like everyone else, then good, great, awesome. Be louder about it! You'll find it’s actually an accelerant. It's a catalyst, an enzyme. *Other synonyms*. So that you can go forward faster. Boosh!   But only, if you're willing to be open about your differences - that's the key- and the caveat. Again, it’s not a pity fest. That's not what I'm saying at all. Those little quirks are the things that make you amazing and unique.   Anyway, I think I've said the same thing like 12 times now, but it's because I'm trying to hit it home! Now, I challenge you to sit down and start thinking about what makes you different. Either write it down - or just start being cognizant of it.   I like guns - there's a sniper rifle behind the camera right there. It's an Airsoft sniper rifle. I don't care about being politically correct - because it's me. So start writing down these things. Start being cognizant of who you are - and then be willing to share those differences.   It may require you to drop a wall that you’ve been building because you're afraid of people seeing the true you. “I'm not clean all the time… Sometimes I'm a slob, heh.” Whatever. I don't care, okay?   My garage downstairs, it's not painted. Urgh, it shouldn’t be on Instagram because it's not painted, right? I hate that kinda garbage. On stage the other day we were talking about the stack slide. We were talking about using certain scripts, and I was talking a little bit about this…   There's one great therapy known to help people get past the fear of doing these kinds of things. It's really interesting. So if you guys raise your arm out at a 45-degree angle in front of you. Next bend, right, at the elbow. So your arm's out 45 degrees, starting bending at the elbow, and then get your hand, kind of like right by your face. Kind of like right by your cheek right here.   While you have been watching this, while you have been listening to/ reading this, without you knowing, I have ‘ninja-ly’ (that's a new word)... Like a ninja, I’ve placed the most deadly spider on your face from South Africa, and it's gonna bite your face.   Okay, get that thing off. Just slap that face. Yeah, right, get it done. Get it out there, right?   I couldn't tell if it was offensive when I did it on stage, or if it was actually  really cool. But you got the point, though?   Just buck up a little bit, and you guys are gonna be awesome. I care about you so much, okay, so much. I think about you guys like, 24/7, and that's 'cause when I look back and see where I've gone, both from a revenue and a business standpoint - it's humbling, right? But I was not expecting all of this other stuff ‘mentally’ to have to happen.   Am I an attractive character? My attractive character has now come to a point and a spot, where it is... My business doesn't move past the level of my attractive character anymore. I now have to develop individually, personally, mentally because my business will not move past the level of my attractive character. It's fascinating.   Anyways, guys, I hope that that was helpful. It's a long episode. Thank you for tuning in. I appreciate it. Hopefully, this episode has made you cognizant of the power that you have inside of you. The power that’s already there.   All right, I'll talk to you later. Bye.   Please remember to rate and subscribe. Got a question you want answering live on the show? Head over to salesfunnelradio.com and ask your question now.

In this episode, we're going to talk about how you can capture an audience and influence behavior by becoming more of your true self with our guest, Sally Hogshead. She is an award-winning branding expert, a hall of fame speaker and author. She is the world's authority on the science of fascination, based on her research of over 300,000 people. Her company developed the first methodology to actually measure your personal brand, called Your Fascination Advantage. Her best selling books include How The World Sees You and Fascinate: How To Make Your Brand Impossible To Resist. Resources: * http://howtofascinate.com/ – Sally's Website * http://howtofascinate.com/you – Take the Fascination Advantage Assessment for FREE with Access Code: LEADx * @SallyHogshead – Sally on Twitter * Buy Sally's book, Fascinate: How To Make Your Brand Impossible To Resist Sponsored by: * LEADx.org – subscribe to become 1% better every single day Review and Join Our Ambassadors Club: Please consider leaving an honest one- or two-sentence review on iTunes or on Stitcher.  Nothing matters more for bringing the podcast to the attention of others. And after you leave your review, send me an email at info at leadx dot org to let me know, and I'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership.

Sally Hogshead believes the greatest value you can add is to become more of yourself. As such, she created the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike well known personality tests, this test doesn’t measure how you see the world – but how the world sees you. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast

Sally Hogshead believes the greatest value you can add is to become more of yourself. As such, she created the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike well known personality tests, this test doesn’t measure how you see the world – but how the world sees you. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something that goes viral. Then, back in 2010, I read an amazing book by Sally Hogshead called, Fascinate. To this day, it is one of the most thoughtful and actionable books on how to captivate an audience through the power of persuasion. After this book, Hogshead published another best-selling gem called, How The World Sees You. This book really inspired a new direction in how I create content, because of how it focused so deeply not on what I was trying to accomplish, but rather my perception as others define it. Throughout the years, Sally has become a dear friend. She is so much more than a best-selling business book author and world renowned speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Most recently, she did something few authors dare to do. She went back and updated Fascinate. Not just by adding in a new chapter or foreword, but by doing a ton of new research and re-writing over half of the book. I thought the first version was next to perfect. This one? Well, let's just say that Sally nailed it. The new Fascinate is perfect. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #534 - Host: Mitch Joel. Running time: 58:13. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Sally Hogshead. Fascinate. How The World Sees You. Follow Sally on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #534 - Host: Mitch Joel. Tags: ad agency advertising agency advertising podcast audio blog blogging brand branding business blog business book business podcast content content marketing copywriter creative director crispin porter bogusky david usher digital marketing digital marketing agency digital marketing blog facebook fallon fascinate google how the world sees you itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog persuasion remy martin sally hogshead social media target twitter wieden kennedy wpp

Sally Hogshead is a professional speaker, and author of Fascinate and How The World Sees You. The How to Fascinate personality test reveals hidden talents, and unrealized potential. It reveals how people see perceive you at your best. Brad Sugars discusses The Fascination Advantage and how it can help understand how you can add value to your branding and any other venture you pursue.

Steve Larsen: All right everyone, hey. I'm super excited for this, this is going to be a treat and its very rare. There's a few people I go through and I interview, and they don't know much about ClickFunnels or the world that I live in, but that's not the case for this time. You guys have the special privilege of listening to Mr Danny Walsh, thank you so much for joining us. Danny Walsh: Thank you Stephen, thank you so much for having me on the show. Steve Larsen: I'm really pumped about this. Its funny, so I was interviewing Jenn Goodwin. I don't know when that was, it was a couple of weeks ago and after the show she kept messaging me. She's like, "You have got to interview this guy, Danny Walsh. He's the man, he's helped me with all my stuff," and so I've been really excited for this. She kept telling me, "I use him for building all this stuff." Do you mind telling us a little bit about what you're doing for Jenn? Danny Walsh: The work that I'm doing with Jenn and in general is about building a partnership between ourselves, so that we can better serve our audiences. This is a longer term arrangement I guess, so in the short term yes, I'm helping her with ClickFunnels, yes I'm helping her with some strategy stuff. That's not to say that she's not already well advanced in various parts of the internet, and she does have a lot of clients and she's working on some fantastic projects. I'm helping and advising on funnel type stuff, but in terms of the partnership what we've realized is that we have a lot of similarities. By working together and putting some systems in place, we will be able to better serve more people. That's the angle we're coming at from that piece of work, and its going well so far. Big thanks and shout to Jenn, I guess. Steve Larsen: She's also very impressed. You're a ClickFunnels expert, that's obviously what she said and that's what you go out and do, is help people with ClickFunnels itself. How did you get started doing that first of all? You had said just previously to this that you were doing this all on WordPress, and that's awful for everyone. Danny Walsh: I've been working online since I was eighteen and I'm thirty five now, so that's quite some time. One of the first things I ever did online was create a music business, and this was before YouTube and Facebook, and the things that we're accustomed to these days. There was myself and a group of friends and we was into music, and underground music in particular in the UK. Lots of bass driven stuff and we wanted to get into raves effectively, and go and perform and DJ and rap, and do all of this cool stuff that we were into when we were sixteen, seventeen and eighteen. At that point when you're eighteen, as you know, you have a choice don't you? Your mom or your family or whoever says get a job, and society says get a job so you tend to find yourself in college or wherever. I went to college for a week and I left, it wasn't for me. I'm eighteen, loving music, loving all these sorts of things. Recognizing that the internet was becoming very powerful and it was certainly catching my eye and my interest, and I'd done lots of computer stuff at school. Albeit these computers were ancient, the floppy disks and all this kind of stuff. From this music business, we've ended up having choice. You can either go on this course that the government has provided, or you can look to write a business plan, but they never expected anybody to write the business plan. I saw that as an opportunity when I was eighteen to actually not go on this course, and actually do the music. I was one of the only guys who came back after a few days with a big smile on my face, with a business plan. The lady in the job center, she couldn't believe it but they put me forward into this scheme, where we managed to get £3,000 so, about four and a half thousand dollars worth of funding. This is me at eighteen and we set off on this journey, of running this website and doing events, and we quite quickly became the number one urban music website. People couldn't believe it and that starting point, and that wasn't even WordPress. That was actually coding this stuff in html and everything was so primitive, it took ages to upload anything. There was no such thing as camera phones, we were pretty much on our own playing Vinyl, do you know what I mean? From there, and learning WordPress and the DJ-ing evolved into teaching children and young people, and that set me on my journey if you would. Steve Larsen: Sure. That's incredible. Danny Walsh: That's just the beginning. Steve Larsen: Yeah, you were eighteen. I can't believe that, that's amazing. I almost got kicked out of high school because I kept selling all these random knick knacks in school, whatever it was. Little pens, they don't really like that kind of stuff. Danny Walsh: No, and obviously not conforming or you're not parts of the masses and what they want them to be like. If you're doing something slightly different, they'll try and make you fall back in line. That's where entrepreneurs are different. Steve Larsen: Yeah, just a little bit. I talk about pre ClickFunnels days like its the dark ages a little bit. It makes it so much faster now, I can't believe it. You've got this business, what's the website again? Just so everyone knows. Danny Walsh: I'm on dannywalsh.co.uk Steve Larsen: That's right. The biggest thing you do is you go help people with ClickFunnels issues. What are the kinds of issues that people run into that you see? Danny Walsh: This is the interesting thing. Since I've been doing the music days and from teaching children and young people how to DJ, and then from there working for the Council Writing Policy. All of these things I've done in my background, the problems that people have brought up in terms of promotion, marketing. The need to get people to come to an event or the need to get people to buy a ticket, or the need to get people to actually take action. The problems have been similar all the way up until now, up until this morning when I was speaking to somebody on Skype. The similar problems just have new solutions and ClickFunnels is a new solution to age old problems, and literally does take hours and thousands of pounds or thousands of dollars out of the equation. Compared to what we was doing nearly twenty years ago, compared to what you can do now on ClickFunnels, its safe to say that the world has evolved for the better. Some of the problems that people encounter come in on different levels. If you think about technology, the technology is always a learning curve for people. I've been fortunate that I've done this from young and always done it, so if you're just coming in and trying to get into this thing, there's a big barrier in peoples minds where they're afraid to press things. Does that make sense? Steve Larsen: Yeah. Danny Walsh: People will for example get ClickFunnels or but a WordPress theme, or whatever it may be. Something practical that they've got to do, Photoshop, whatever it is. They'll get this thing open in front of them and they'll have the training, and there still seems to be this mental block that presents them from pressing things. They always say to me things like, "I was afraid to screw things up," or, "I was afraid that I might do something wrong." That is like well, there's nothing there to start with. Do something, and trying to get people over that mental barrier very, very broadly speaking. Yes we can talk about how to set up an email or how to set up a retargeting pixel, or how to set up Ationetics or whatever it may be. Specifically but on a very very broad level, you seem to get this theme that people are just afraid to get started. If I can help them to get started that's half of the battle won. Steve Larsen: I completely agree with that because I'll get a lot of people that'll just message me, and they'll say, "How do I do this?" You're right, it is this theme of people that are just. You might fail but its so much better to just fail taking action rather than, I don't know what it is. They can't put all the pieces together, they don't know, they super obsess over one piece and the next piece and the next piece. You're like just go ask someone to give you money and see if it works, and if that works go put it online. Danny Walsh: People have always said that I've been a bit cheeky. I'll be the guy that'll get pushed to the front, ask them ask them [inaudible 00:09:47] I guess there's a point here about experience. When you take a course or when you read a book, or you follow somebody or you absorb somebody else's lifestyle, you're looking at their experience. You might be reading somebodies experience, you might be watching somebodies experience, taking part of a course which shares somebodies experience. If you go through life continually looking at other peoples experiences and trying to model, so let's take ClickFunnels. Russel Brunson making all these ClickFunnels and its awesome, and I want to be like that so I'll watch the videos. They're looking at that and that's Russell's experience, and they're trying to model that which is great. Look at me and they'll say, "Danny Walsh is doing all these things, share with me your experience Danny." I'm sharing my experience and they're thinking how do I make this happen, how do I out that in place? That could be true of any guru, author, coach, anybody. They're all sharing their own experience. There's a time comes where the person who's continually listening and absorbing all of these experiences, needs to have their own experience. That's again this mental block, let's get over this first hurdle because you need to start telling people about your experience. Like you've just said, a failure or a mistake is part and crucial, part of the experience that you're going to be sharing in the future. If you're not prepared to have your own experiences and keep listening to everybody else's, then you're forever stuck. Steve Larsen: You're just going to keep hitting a wall. I actually just did a podcast about this, this is very interesting you're talking about it. I had this realization, it was a few weeks ago, which shows just how much we all learn constantly. I was listening to one of Dan Sullivan's courses called Pure Genius and he was talking about, "You can stop comparing yourself to an ideal. Its someone else's ideal you're always compared to." I've got to be more like that guy, I've got to be more like that guy and what it does, it makes you implode. You'll never be satisfied and instead start comparing yourself to where you just came from. I did this, and then you'll actually feel peace and satisfaction with where you're moving forward in that scenario. Danny Walsh: Without a doubt, and when you start to show more of your experience, and obviously this is driven by the experience and guidance of others. When you're showing more of your stuff you become more accustomed to likes and comments, and all of the things that the internet will give you which will boost your confidence, and enable you then to keep repeating the cycle. Before you know it, you're inbox is lighting up at two o'clock in the morning, with people asking you for advice as opposed to you messaging somebody at two o'clock in the morning asking them for advice. Does that make sense? Steve Larsen: 100% I definitely saw that switch happen for me. Danny Walsh: I guess it takes a while, doesn't it? Steve Larsen: Yeah, I've been doing it for about four years. Not as long as you but it definitely took a long time and finally when I realized that. There's a really good book called How The World Sees You, and in there he was saying, it was just right along with what you're saying. He said, "Stop focusing on your strengths. Its not so much about your strengths, its not so much about your weaknesses. 100% just highlight and focus on your differences. Whatever makes you different out there, you're not going to be, you'll stop focusing on the ideal. You'll start focusing on your insides and again have more." What I think is funny is we could talk about these kinds of issues rather than so much of the tech issues, because ClickFunnels makes it so much easier to do the tech stuff. You can actually focus on your own self. Danny Walsh: Without a doubt, and I have three core principles that underpin everything that I do and everything I would do with my clients, and I have them for year. The three principles are very simple. One of them is technology must work, that's the first principle. If technology doesn't work then it doesn't work and nothing can be solved, and no one can click through and there's complaints etc ClickFunnels makes the technology work, that's that bit sorted. Where we have to hire a bunch of guys and spend thousands and bang head on the wall for months, its handled. Principle one is underpinned by ClickFunnels now in my mind, and that's great. The second principle is get the right offer in front of the right people, and that's like Dream 100 stuff and all the rest of it. Taking the time to actually figure out who are these guys who I need to put this offer in front of, and one of the other things I do apart from music is fishing. I do lots and lots of fishing and we have funnels for fishing. The principles of putting the right bait to catch the right size of fish is very similar in marketing, so principle two you must have the right offer for the right people, Steve Larsen: Which is very easy to mess up. Danny Walsh: Very very easy to mess up but the power of funnels and the power of, the things that we can do now on the internet, especially with things like Facebook and Facebook live video. All of this cool stuff, is the third principle and this is simple as it gets. Technology must work, right offer for the right people. Third principle, build a solid relationship. That part again is where people, they will fall down or they will not put into context how important that part is, because if you can build a relationship it keeps people coming back. See what I mean? As well as being able to push yourself over the mental barrier of just getting started, you've got to make sure your tech works which we know ClickFunnels will help. Getting that right offer is only the first bit of it, you've got to build a relationship. When you get that package correct, that's when you can start to really advance and it doesn't have to be complicated. Steve Larsen: No, it really doesn't. I really like that third one, build a solid relationship. I think a lot of people get into the internet business because they figure, "I don't have to talk to anybody." You're about to go through some personal growth because you're really not going to make that much, unless you actually start building relationships with people. Danny Walsh: The relationships are key, do you know what I mean? Whether you have a fancy fifty five page extravagant system with all odds of emails or whatever, or you just send somebody a message on Facebook you're still building a relationship. You've got to do that in a way that gives value, as you know. You've also got to do that in a way that leaves people happy, and there's people out there who are expectant that they can just switch something on and make a lot of money. As we know that's not the case, its a great experience to have as long as you learn from that and you don't go back to buying the next thing that comes along. Just repeating that perpetual cycle, and having the relationship does mean having a conversation and getting people on the phone, and having Skype calls and all the rest of it. You've got to think longer term, whenever you're embarking on any sort of marketing project I guess. Steve Larsen: You just said something there that I thought was very interesting, because I had this realization a while ago that I needed to stop. I was getting stuck in this just go read books and learn and learn. After a while I realized these are great, I know all these principles. This is fantastic, but I don't even have a business to do it with. I realized this is going to sound totally ludicrous but I had to stop reading, because my learning needed to start coming from my own experiences. Rather than just be curios all the time, I had to switch gears and say okay. Stop reading so much, which is totally not normal. Just go execute and execute, and whatever barriers I run into I'll study about that barrier and how to get around it. Danny Walsh: Exactly. Steve Larsen: Much better way to do it. Danny Walsh: We talk about ready, aim, fire. You get ready and you spend ages there, you probably don't do anything. If we flip it round to ready, fire, aim we can fire a few things. People say, "I've not got the money, I've not got the investment. You can put up a Facebook page and you can set up a simple opt in page, and you can gauge interest with a dew dollars of Facebook ads. You don't need a big investment. If that all points in the right direction and makes you happy and smiley, and thinking this is feasible, I'm sure the investment will come. There's so many guys, and like I said I've done a lot of stuff in music and we did internet radio for years. For example, working with people who want to become artists, and there's guys out there they're older than me and they wanted to become artists all of their lives. Forever, since I've known them, since we were doing the music business. They've still not made it, and they produce music that's release quality will sell. I know it will sell, they know it will sell but for some reason in their mind, they're never quite happy with it. Its never quite perfect and they are ready aim fire. They've spent twenty five years aiming, and in all of those years they've got older, they've lost their rap appeal if that's the right way to describe it. You're becoming old and you're getting past this stuff, and you'll get to some point where you'll never do it. Whereas that piece of music you recorded when you was eighteen or that idea you had last night, is good enough now to take to market. One of the things I say to people a lot is if you don't have an idea, let's look at you. You are the brand, so if you can become the brand then you've got products in abundance. Like I said, we've got stuff in music, we've got stuff in fishing. I love music, I love fishing, I love all the things as well and we've got funnels and all of those. These are the things that we love, make them into businesses. The guys who are listening, what kind of things inspire you and motivate you? You don't need to worry about the next persons product, you are the brand but only if you think like that, and think what do I have to offer the world and how can I package that up in a simple way that adheres to some basic principles? Technology working, put it in front of the right people and build a relationship with these guys. Its something I've done since I was eighteen and I had a choice. Follow the crowd and go and go on me to put McDonald's five days a week, eight in the morning for an Egg McMuffin and you don't even get paid and you're going to do some learning stuff or start your own business. At that point I chose that journey, and you've got to take your choice and make your journey start. If you can do that and you can overcome the failures and you overcome the disasters that will undoubtedly get you along the way, and you just put things out there, then you will start to build experience and you will start to build momentum quite quickly. That espouses the formula to all of this, but some people will not take that first step and that's what I specialize in helping them to do. Steve Larsen: I want to just clap and shout. I just agree so much with what you're saying right now because its the journey we all go through with this. I think its we all want to be on the laptop on the beach making the millions, with no shoes on kind of thing. That's why a lot of people get into this, but its just like every other business. Russell and I were talking yesterday and I was telling him its amazing to me how many people think that just because, they think online business and offline business are two different categories. The fact that its online does not make it a business, the fact that its online doesn't make it. It was a business without that, just putting it offline or online is just a medium. Its just a channel for actually putting your products out there. Danny Walsh: Exactly, and you've got to liken it to a department store but every door leads to the same till as it were, to the same register. No matter which door you go through, it still leads you up to the same bank or the same register or wherever. People look at their offline business as the mainstay, people are coming through the door they're spending money and then they've got little tiny bit of stuff going on online. You're like if we put some simple things in place on the online side, you can double or significantly increase your income. Again, sometimes there's reluctance especially if somebody's used to working in that offline traditional thing. Its frustrating when people spend £5,000 on newspaper advertising and they can't even track who has read it. You have nowhere to track who has read that newspaper. Steve Larsen: Is it even working? Danny Walsh: Exactly. You can say to them, "How many visitors have you had from your last newspaper advertising campaign?" "One or two maybe, its hard to tell." Let's give away some cash as a lead. We'll give you £10 to spend in our offline business, or $10 to spend or $20 to spend. Complete this simple form. We've done this and the guy rings me up, he says, "Make it stop. It's only been two hours and I've got a hundred people with £10 in their hand, with address phone number every other thing that I could need as a business owner to market to these people. Stop it." He spent $35 or something on Facebook Ads. £5,000 on newspaper and people continue to pour their money into things that are not even proven to work. He doesn't know whether it's worked or not. Something like ClickFunnels and tracking it with proper analytics and Facebook retargeting and all the rest of it. You can see instantly how your offers are working and who's responding and such like, so dragging these people up from the dark ages and saying look guys. This is very possible for you if you stick to some basic principles. Don't make it overly complicated and just take some of your best stuff, or if you haven't got physical stuff you can give away, give away coupons or vouchers or cash. People will flock to your business, because you can get them through the door. Do the free plus shipping or some sample or some way to get them in, and you'll get a lot better return than you will of a newspaper or radio commercial, or whatever it is that's costing you a fortune. Steve Larsen: The market really is fatigued with the old way of doing marketing. I don't want to say old way because its not that it doesn't work, its just its own beast and most people have no idea what they're doing. You help people with ClickFunnels all the time, and I wanted to ask is there a way that you recommend or that you've seen, helps people shortcut the learning curve with ClickFunnels? It makes it just a billion times easier, but there is a little bit of a learning curve. Danny Walsh: Get started, that's the first biggest thing you can say. Is actually open the editor and attempt to do something. I've got videos, ClickFunnels have got videos. There's an abundance of videos that show you to the finest detail, then there's the group. Twenty two thousand ClickFunnels users in the group. If between those resources and the fact that you've got probably one of the most easy to use and powerful editors on the internet full stop, period. Steve Larsen: Sure. Danny Walsh: In front of you, then is it a need that you need to speak to somebody or is it a need that you need to reassess where you're at, or is it a need that you're so cluttered and you've got so many things going on, that you need to disable or remove some of these other things, so you can focus your time? Clearly, something is stopping you from getting started. Once you do get started clearly there's a learning curve, but like I said at the beginning press things, see what happens. Make a test funnel, do things step by step but with anything in ClickFunnels, from reading Dot Com Secrets to using it, to upgrading to Funnel Hacks, whatever it is that you do, the principles are the same and if you look at the funnel hacking principle of seeing a website that you want to model. Thinking there's a blue line across the top, how do I make a blue line across the top? There you go [inaudible 00:27:12] make it a blue background. Maybe adjust the padding a little bit, now they match. Next section underneath, and do it in a step by step process and it might take you a few hours. It might take you a few weeks, but by the end of that you will have learned everything you need to know. When it gets to the more technical stuff obviously you can reach out to people, there's people like myself and certified consultants, and all guys all over the place who will happily jump in and hep you. The biggest thing is just getting yourself started and getting stuck in, and like I said don't be afraid of pressing things and seeing how the editor responds. Then test your pages. As long as you've got a plan in mind, which underpins all of this, have a plan. Know what you want to o by the end of the process. What does it look like at the end of the deal, at the end of the process? If you can get that foundation in place, then just get stuck into it and you really will find that its not overly difficult to do. Steve Larsen: Its funny, I'm laughing. I always tell people to do the same thing, just go start. Someone was asking me a little bit ago, "How do I even get going on this thing?" I said, "This is how I got started. I just found a page that I liked and I decided I would just clone it, pixel by pixel. The whole way down." I was learning all this stuff and I got into ClickFunnels right after they left Beta. I'm sure you're a long time user also and I have hits. My wife and I are on a date and we were hanging out, and she wanted to watch a movie but my mind just kept going back to this ClickFunnels thing. I was having a hard time focusing on the fact that I was on a date. She's like, "Hey, let's watch a movie." There's no way she didn't notice but I pulled my computer up on the side and I was doing stuff, I ended up cloning the entire homepage of GetResponse, GetResponse the email auto responders. Just pixel by pixel the whole way through, and I was like holy cow. At the end of it I was like I could do this with anything. This is fantastic. Danny Walsh: That's the thing, whether you're on a date and its a bit boring or whatever it is, you're just funnel obsessed. There's a lot you'll get out of this and obviously with the community and the guys that are supporting. There's no reason why you should be stuck, and certainly if I think what I have to do all those years ago to put one website online and the costs. If you wanted custom designs doing, there was no such thing as Fiverr. There's all of the things that you take for granted now when it comes to ClickFunnels and whatnot, but it can't really e much easier and I'm sure it'll get easier and more cooler as time progresses At this point there's not really much in terms of an excuse, so you get something out there online. As long as you're ethical and you build a relationship with people, and you have some fundamental principles, there's no reason why the stuff won't take off. Again, don't limit yourself to one thing. You've got to look at multiple income streams and there's things like affiliate marketing and al the rest of it, what you can do to bring additional income into your business really. Steve Larsen: Its so true. I want to thank you for this, I've been taking notes like crazy. I just want to hit on those three things you said again, your three core principles. Technology mist work. Danny Walsh: Yeah, technology must work. Steve Larsen: Number two, you go to get the right offer in front of the right people, which is just the most basic. You have to do that, you'll waste so much money if you don't do that. Then number three, build a solid relationship. That's awesome, thanks for saying all you have on this. This has really been helpful. Where can people learn more about you again? Its dannywalsh.co.uk right? Danny Walsh: Yeah, that's my main site but I do have free videos that I do, and tutorials. I've got a members site as well again, all powered by ClickFunnels and people are obviously are welcome to join it. Do a weekly live call and working in partnership with quite a few guys who are also using ClickFunnels. I literally do support, I would imagine forty to fifty ClickFunnels users, plus the rest of the guys I support. There's a lot of people moving over from WordPress to ClickFunnels, and I coined the hashtag ClickFunnels pays the bills. Feel free to let that surface around, but it literally does pay the bills. A pleasure to be on the show, really. Steve Larsen: Thank you so much. I've been looking forward to this and I'm sorry we had to reschedule tons of times. Danny Walsh: It's been good and hopefully, like I said if anybody needs me, needs any help or support just feel free to reach out. It's been a pleasure. Steve Larsen: Awesome, thank you so much and definitely go check out Mr Danny Walsh. I appreciate that. Danny Walsh: Thanks Stephen. Steve Larsen: All right, bye bye. Danny Walsh: Bye bye, Speaker 2: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre billed sales funnel today.

Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives. In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win. Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start. GET THE EPISODE Download The Busy Creator Podcast, episode 86 (MP3, 38:43, 18.7 MB) Download The Busy Creator Podcast, episode 86 (OGG, 38:43, 21.6 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music Show Notes & Links Sally and Prescott have worked together on a varied of projects since 2011 Prescott discovered Radical Careering during his first job, which wasn't a very good job. When Sally found advertising, it was "love at first sight" Portfolio Center and their Copywriting course Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game "The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist." —Sally Hogshead Tweet This Fallon McElligott Rice, now just Fallon Her Second phase was working with smart people on rapid-fire projects "You want to be the dumbest person on the team." —Sally Hogshead Tweet This Her Third phase was disillusionment when inheriting a management role "It takes a completely different mindset to be with people than from being with my ideas." —Sally Hogshead Tweet This The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.]. Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles office CP+B's LA Office opened its doors on Sept. 10, 2001 "It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered." —Sally Hogshead Tweet This "In order to be a creative leader, you have to be able to lead people through the darkest times." —Sally Hogshead Tweet This "It's impossible to have creative ideas in an oppressive environment." —Sally Hogshead Tweet This     48 Laws of Power by Robert Green & Joost Elffers on Amazon and on Audible     Kerning pairs (such as FA) [caption id="attachment_3445" align="alignnone" width="478"]Kerning Pairs[/caption] There used to be a natural (ten day) cycle with print advertising. There was time to work on stuff. "I'm still a geek with words." —Sally Hogshead Tweet This Paste-ups Bill Westbrook Jean Robere "One for the reel, one for the meal." —advertising adage Tweet This "Don't be a worrier, be a warrior." —Tony Robbins (and Prescott, ironically) Tweet This Clients would cut their marketing budget during the recession. Remember this? or this? Tibor Kalman (1949-1999) Design, like Jazz, is a generational artform John Coltrane played with Miles Davis who played with Charlie Parker Armin Vit worked with Michael Bierut who worked with Massimo Vignelli A lot of NYC agencies did annual reports, but didn't show it in the portfolio Medieval Stonemasons "Signifance doesn't live in one piece. It lives in a movement or a body of work." —Sally Hogshead Tweet This The Martin Agency The One Show, advertising awards show Varnish, in print TBWA/Chiat/Day Wieden+Kennedy Goodby Silverstein & Partners Bob Barrie, Art Director binomial nomenclature Print finishes by thickness: Varnish → UV → Aqueous Print finishes by lustre: Dull → Satin → Hi-Gloss Nightclub Flyers Fascinate achieved New York Times Bestseller status Sally admits to not being great with long content (100,000 word books) How The World Sees You by Sally Hogshead on Amazon and on Audible "Revisions suck my soul. Creation enlivens me." —Sally Hogshead Tweet This "writing-tired", when Prescott feels uninspired to write blog posts, etc. "I can't write anything great for the first hour. I have to get into a trance." —Sally Hogshead Tweet This Antiproton The 9 Habits of Highly Creative People, a free guide from The Busy Creator "The hardest part about writing isn't writing, it's finishing the dishes." —writers' adage Tweet This Prescott and Sally got connected on social media Starship Design on Facebook  Sally Hogshead on Twitter  Sally Hogshead on Facebook  Sally Hogshead on Instagram  Sally Hogshead on YouTube  SallyHogshead.com  HowToFascinate.com/blog  BrandFascination.com Tools MacBook Noise-cancelling headphones Techniques Don't let the Creative Director and Managing Director be the same person; there needs to be a healthy tension between the two. Remark not only on awards won and praise given, but hard times which shape your character Examine any project via its priorities "Quality of Work", "Quality of Life", or "Quality of Compensation." Pursue the areas of work that feel like a "wellspring" of creativity; avoid "creative agony" Create an Idea Wall, and hang up your projects as you think of them Block time (at least 3 hours) to sink into writing Listen to music that reflects the sort of writing you're aiming for Designate externally- and internally-focused work (email vs. writing content) Habits Write down the words you use when mentoring, and which you need to hear Appreciate craft, even if it takes slightly longer Periodically examine your work and your agency to align with influence: Creative, Financial, or Cultural Shape expectations around you; follow the type of work that suits you best Take advantage of "swiftness"; don't analyse or think about ideas and instead just act (especially on side projects and writing ideas). Go to bed early; write in the morning. TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get Fascinate by Sally Hogshead as a free audiobook

For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?   My dear friend Sally Hogshead is our guest on today’s episode, and Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you! After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller! Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience. Today, Sally teaches us how to instantly persuade and captivate in a world with a 9 second attention span, using your own unique competitive advantages – including how to captivate customers and close the sale. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain's hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Take a listen and give us a review if you like what you hear!

Ed Normand is the President of "How To Fascinate", and his wife Sally Hogshead is the CEO of the company and the author of the book "How The World Sees You".  They use research to help people discover their personality's highest value, and share how coaches can use their system to help their business.  They also give listeners of the show a promo code to take their test for free!

Professional and personal growth requires forward momentum but its best combined with inner reflection. Using the power of your personality to enhance relationships and awareness of how you impact other people. At any age and phase of career you use personality and others use theirs to influence. When you know what and why and how to use it to your best advantage you become extrodinariy powerful. For more about personality Sally Hogshead's newest book How The World Sees You is a must read. For more information about personality, leadership and influence www.voiceforfitness.com/fitproblogs

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Sally Hogshead. How The World Sees You. Fascinate. Follow Sally on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast crispin porter bogusky david usher digital marketing facebook fallon fascinate how the world sees you itunes marketing podcast personality test remy martin sally hogshead target twitter wieden kennedy

Sally Hogshead, New York Times best-selling author of "How The World Sees You", speaker hall of fame inductee, and creator of Fascination Advantage® Assessment is living proof that to add the greatest value you can to the people around you, simply become more of yourself! This is particularly valuable in business and marketing as an entrepreneur.

Sally Hogshead believes the greatest value you can add is to become more of yourself. World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards. Hogshead is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion. Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. 

Hi, welcome to the online marketing show, this is Joey Bushnell and in this episode I want to point you in the direction of an incredible free resource. It's Sally Hogsheads Fascination advantage assessment and it can be found and at http://howtofascinate.com/you Sally is coming on the show in just a few days time to discuss her new book How The World Sees You. And part of the book is figuring out your personality, the ways that you are most fascinating and when armed with this knowledge you can use it to your advantage when marketing, story telling, in your branding, in your one on one conversions, your face to face interactions, everywhere. It will show your strengths, the attributes that make you fascinating, whether it's power, passion, mystique, prestige, alert, innovation or trust. Then it will decode that information and tell you how to use it to your advantage and become even more fascinating to your market and everyone around you. The test usually costs $37 to take, this is something other people have paid good money for but as part of Sally's book launch you can get it free for a limited time and only for the first 500 people. If you go to http://howtofascinate.com/you and use the code JBushnell you'll be able to take the assessment free of charge.