Podcast appearances and mentions of rusty shelton

In this episode of the Passion Struck podcast, host John R. Miles interviews Maha Abouelenein, a strategic communication and personal branding expert. The conversation centers around how small actions can lead to significant success, emphasizing the importance of self-reliance, creating value for others, and building meaningful relationships.Maha shares her personal journey, highlighting her experiences growing up as a minority in Minnesota and later moving to Egypt to care for her parents. She discusses the challenges she faced and how they shaped her understanding of self-reliance and the value of hard work. Her father's teachings about the importance of knowledge and reputation play a crucial role in her philosophy.Full show notes and resources:   https://passionstruck.com/maha-abouelenein-small-actions-big-success/SponsorsBabbel: Unlock the power of learning a new language with Babbel's innovative system. Passion Struck listeners can get 60% off their subscription at Babbel.com/PASSION.Hims: Regrow your hair before it's too late! Start your free online visit today at Hims.com/PASSIONSTRUCK.Quince: Experience luxury for less with Quince's premium products at radically low prices. Enjoy free shipping and 365-day returns at Quince.com/PASSION.For more information about our sponsors and promo codes, visit: passionstruck.com/dealsIn this episode, you will learn:The Power of Small Actions: Success is built on daily consistency and small efforts rather than waiting for big moments.Creating Value: Focusing on how to serve others can lead to personal and professional growth.Long-Term Thinking: Playing the long game and building relationships can yield significant rewards over time.Learning Opportunities: Working for free or taking on challenges can provide invaluable learning experiences that open doors in the future.Connect with Maha Abouelenein: https://www.mahaabouelenein.com/Order Passion StruckUnlock the principles that will transform your life! Order my book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life. Recognized as a 2024 must-read by the Next Big Idea Club, this book has earned accolades such as the Business Minds Best Book Award, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Order your copy today and ignite your journey toward intentional living!Catch More Passion StruckMy solo episode on Building a Team from the Ground UpCan't miss my episode with Gerry Hussey on How You Lead Yourself to Infinite PotentialWatch my episode with Coach Matt Doherty on How You Rebound From Life's Toughest MomentsDiscover my interview with Clint Padgett on Driving Team Performance ExcellenceCatch my interview with Rusty Shelton on How You Build Your Authority AdvantageIf you enjoyed this episode, please leave us a review! Even one sentence helps. Be sure to include your Twitter or Instagram handle so we can personally thank you!

In this episode of the Passion Struck Podcast, John R. Miles sits down with Jessica Kriegel, Chief Scientist of Workplace Culture at Culture Partners and author of Unfairly Labeled. With over 15 years of experience guiding top organizations like Toyota, Lockheed Martin, and Bank of America, Jessica shares her expert insights on building intentional workplace cultures that drive both people and profitability.Jessica explores the key strategies leaders can use to create thriving workplaces, overcome challenges like burnout, improve employee engagement, and navigate the complexities of virtual work. She also challenges generational stereotypes and offers practical solutions for fostering intergenerational collaboration. Her advice provides a powerful roadmap for leaders looking to transform their workplace cultures and create environments where both employees and organizations can flourish.Full show notes and resources:  https://passionstruck.com/jessica-kriegel-how-build-intentional-workplace/SponsorsBabbel: Unlock the power of learning a new language with Babbel's innovative system. Passion Struck listeners can get 60% off their subscription at Babbel.com/PASSION.Hims: Regrow your hair before it's too late! Start your free online visit today at Hims.com/PASSIONSTRUCK.Quince: Experience luxury for less with Quince's premium products at radically low prices. Enjoy free shipping and 365-day returns at Quince.com/PASSION.For more information about our sponsors and promo codes, visit: passionstruck.com/dealsIn this episode, you will learn:The concept of the "culture equation," which emphasizes the alignment of purpose, strategy, and culture to drive organizational results.Insights from a study conducted with Stanford University showing that organizations with aligned purpose, strategy, and culture achieve significantly better revenue growth.The role of beliefs and values in influencing employee actions and overall workplace culture.The necessity of intentional experiences to shape positive beliefs among employees.The dangers of generational stereotypes and the importance of understanding individuals beyond labels.The concept of "purpose fit" over "culture fit" in hiring practices to ensure alignment between personal and organizational purposes.The impact of consistent communication and repetition in reinforcing organizational values and goals.Connect with Jessica Kriegel: https://www.jessicakriegel.com/Order Passion StruckUnlock the principles that will transform your life! Order my book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life. Recognized as a 2024 must-read by the Next Big Idea Club, this book has earned accolades such as the Business Minds Best Book Award, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Order your copy today and ignite your journey toward intentional living!Catch More Passion StruckMy solo episode on Master Your Mind: 6 Proven Strategies to Overcome Self-DoubtCan't miss my episode withJacob Morgan on the Vital Power of Leading With VulnerabilityWatch my episode with Coach Matt Doherty on How You Rebound From Life's Toughest MomentsDiscover my interview with James Rhee On How You Lead Change Through KindnessCatch my interview with Rusty Shelton on How You Build Your Authority AdvantageIf you enjoyed this episode, please leave us a review! Even one sentence helps. Be sure to include your Twitter or Instagram handle so we can personally thank you!

In this episode of Passion Struck, we delve into the groundbreaking insights of behavioral scientist Alison Fragale, author of Likeable Badass. Fragale reveals how women can elevate their workplace status and secure career success by mastering the delicate balance of warmth and assertiveness. Drawing from decades of research, she offers practical strategies and actionable advice to help women navigate office politics, earn recognition, and achieve a fulfilling career. Discover how to transform perceptions, negotiate effectively, and rise to the top with Fragale's proven playbook for professional advancement.Full show notes and resources:  https://passionstruck.com/alison-fragale-master-science-status-for-success/SponsorsBabbel: Unlock the power of learning a new language with Babbel's innovative system. Passion Struck listeners can get 60% off their subscription at Babbel.com/PASSION.Hims: Regrow your hair before it's too late! Start your free online visit today at Hims.com/PASSIONSTRUCK.Quince: Experience luxury for less with Quince's premium products at radically low prices. Enjoy free shipping and 365-day returns at Quince.com/PASSION.For more information about our sponsors and promo codes, visit: passionstruck.com/dealsIn this episode, you will learn:Mastering the science of status: Understand how blending assertiveness and warmth can lead to greater respect and influence in the workplace.Balancing likability and capability: Cultivate both traits to gain value and respect from peers and leaders.Unlocking potential through intentionality: John R. Miles shares the mission of Passion Struck in helping individuals realize their potential with purpose and direction.Managing dual careers: Alison shares strategies on developing remote work arrangements and managing career-family balance before it became mainstream.Key themes from “Likeable Badass”: Grasp the difference between status and power and how they impact career advancement.Overcoming the competence-likability bind: Use specific strategies to showcase competence without sacrificing likability.Tackling limiting mindsets: Address the five limiting beliefs that hinder the journey to becoming a likable badass.Connect with Alison Fragale: https://alisonfragale.com/Order Passion StruckUnlock the principles that will transform your life! Order my book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life. Recognized as a 2024 must-read by the Next Big Idea Club, this book has earned accolades such as the Business Minds Best Book Award, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Order your copy today and ignite your journey toward intentional living!Catch More Passion StruckMy solo episode on How To Live Intentionally With Passion And PerseveranceCan't miss my episode withHilary Billings on the Psychology of Attention, Mastering Short-Form Video, and Personal Brand BuildingWatch my episode with Jen Gottlieb on How to Create Your Own Success by Being SeenDiscover my interview with Rory Vaden On How To Find Your Uniqueness And Exploit It In The Service Of OthersCatch my interview with Rusty Shelton on How You Build Your Authority AdvantageIf you enjoyed this episode, please leave us a review! Even one sentence helps. Be sure to include your Twitter or Instagram handle so we can personally thank you!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands. 

Ciera Rogers, the creative force behind the women's wear line, Babes, shared her inspiring journey on the Passion Struck podcast. Growing up in challenging circumstances, Ciera learned valuable lessons from her experiences, including the importance of leveraging disadvantages into assets. Ciera's approach to building her business, focusing on inclusivity and body positivity, has resonated with her audience, leading to significant success. Ciera's story serves as a testament to the power of resilience, hard work, and authenticity in achieving success, despite facing obstaclesOrder a copy of my book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! Recognized as a 2024 must-read by the Next Big Idea Club, this award-winning book has earned multiple accolades, including the Business Minds Best Book Award, the International Book Awards for Best Non-Fiction, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Don't miss out on the opportunity to transform your life with these powerful principles!Full show notes and resources can be found here: https://passionstruck.com/ciera-rogers-why-you-dont-need-to-fit-in-to-win/In this episode, you will learn:How to identify the intersection between what you're good at and what you're passionate aboutThe importance of using your uniqueness in the service of othersThe impact of behavior change on future successThe significance of turning disadvantages into assetsAdvice on taking the first step to invoke changeTips on building a personal brand image and company brandingStrategies for running a business cost-effectivelyLessons learned from challenging life experiencesThe value of living within or below your means for financial stabilityOvercoming obstacles related to upbringing or background to achieve dreamsAll things Ciera Rogers: https://cierarogers.com/SponsorsBrought to you by Clariton, fast and powerful relief is just a quick trip away. Ask for Claritin-D at your local pharmacy counter. You don't even need a prescription! Go to “CLARITIN DOT COM” right now for a discount so you can Live Claritin Clear.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Catch More of Passion StruckCan't miss my episode withJamie Kern Lima on the Power of Believing You Are WorthyListen to my interview withJen Gottlieb on How to Create Your Own Success by Being SeenWatch my episode with Rusty Shelton on How You Build Your Authority AdvantageListen to my solo episode on Find Your Matter Meter: Create Belief in Why You MatterSee my episode with Hilary Billings on the Psychology of Attention, Mastering Short-Form Video, and Personal Brand BuildingLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, explain the 3 types of media, and how to best position yourself between them to promote your brand, your product, and yourself.Hear Rusty and Barbara's full interview in Episode 132 of The Action Catalyst.

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

Are you conflicted about whether to position yourself as a corporate brand or a thought leader in the industry? Positioning yourself as a mission-driven authority in your industry is much easier because it builds trust with potential clients. In this episode of The Agency Blueprint, I'm joined by Rusty Shelton to discuss authority building to increase trust and agency scaling. Rusty is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He is also the founder of Zilker Media, an award-winning agency based in Austin, TX, that builds people-driven brands, and a Senior Marketing Strategist at Forbes Books. Listen in to learn more about building a personal brand, content strategy, and using content as a bridge to build relationships with people. Key Questions: [01:06] Why do most founders default to building a corporate brand over individual brands, and what are your thoughts on that? [04:33] Is it true that you need to keep your personal brand separate from your business if you want to scale? [09:07] How do we accelerate trust and build that personal brand? [13:29] How can you build a brand more focused on impact, growth, and not the individual? What You'll Discover: [01:26] The benefits of positioning yourself as a mission-driven thought leader rather than a corporate brand as a new agency owner. [03:11] The main reasons why it's easier when leading as an individual than a business. [04:51] How to go alongside your business brand as an agency owner to increase client trust. [07:23] The power of leading with value to create a different image in a potential customer's mind. [09:15] The action steps to take to build a personal brand online and accelerate trust with potential clients. [13:50] The importance of finding the right niche, maintaining authenticity when teaching, and bringing in your own experiences. [18:10] The power of using content as a bridge to build relationships with people as you add value. [21:41] The actions you need to take when approaching content strategy and authority building. [23:52] Where to find the Authority Advantage book by Rusty. Connect with Rusty: WebsiteTwitterBook

In this episode of the Passion Struck podcast, host John R. Miles sits down with Rusty Shelton, Chairman of Zilker Media and author of "The Authority Advantage," to discuss the power of personal branding. Want to learn the 12 philosophies that the most successful people use to create a limitless life? Pre-order John R. Miles's new book, Passion Struck, which will be released on February 6, 2024. Full show notes and resources can be found here:  How to Build Your Personal Brand and Create Your Authority Advantage with Rusty Shelton Rusty provides insights on why it's never too late to start building your personal brand and how being authentic and vulnerable can help you connect with your audience and make a bigger impact. Whether you're a leader, entrepreneur, or professional, this episode is packed with valuable advice on how to navigate the world of personal branding and become the messenger of your message. Sponsors Brought to you by OneSkin. Get 15% your order using code Passionstruck at https://www.oneskin.co/#oneskinpod. Brought to you by Indeed: Claim your SEVENTY-FIVE DOLLAR CREDIT now at Indeed dot com slash PASSIONSTRUCK. Brought to you by Lifeforce: Join me and thousands of others who have transformed their lives through Lifeforce's proactive and personalized approach to healthcare. Visit MyLifeforce.com today to start your membership and receive an exclusive $200 off. Brought to you by Hello Fresh. Use code passion 50 to get 50% off plus free shipping!  --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/  Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! How  Connect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles. Prefer to watch this episode: Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMiles Subscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclips Want to find your purpose in life? I provide my master class on six simple steps to achieving it. Want to hear my best interviews? Check out my starter packs on intentional behavior change, women at the top of their game, longevity, and well-being, and overcoming adversity. Learn more about John: https://johnrmiles.com/ 

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty.  Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty.  Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.

Rusty Shelton is an accomplished entrepreneur and thought leadership strategist who serves as the Founder and CEO of Zilker Media, a leading agency specializing in building platforms for authors, thought leaders, and brands.Rusty is also the co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset” and “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego.” He is a sought-after speaker, sharing insights on PR and marketing, and an active member of the Entrepreneurs' Organization in Austin. In this episode… In an ever-evolving digital landscape, building a personal brand with authenticity and trust is indispensable for growth. On this riveting episode of Inspire Insider, Rusty Shelton, the mastermind behind Zilker Media, sheds light on the power of people-driven brands. Rusty unveils the secret sauce to establishing thought leadership, encompassing strategies usually relegated to authors and publishers. Through captivating examples, he demonstrates the potential of quiz marketing as a potent lead magnet, which segues into a discussion on the Authority IQ quiz – a tool that helps individuals comprehend their standing in thought leadership.  Rusty continues educating listeners by discussing the significance of an online brand audit, urging the use of a distinctive name to dominate search results. He emphasizes the necessity of positioning oneself as a thought leader with insights to share rather than an operator looking to sell. Furthermore, Rusty talks about combating the perception of ego-driven branding by serving as a messenger for a mission-driven cause. In this episode of “Transform Your Brand Marketing with People-Driven Strategies,” Dr. Jeremy Weisz interviews Rusty Shelton, the Founder and Chairman of Zilker Media. They unravel the intricacies of building a powerful personal brand. Key takeaways include the efficacy of quiz marketing in generating leads, the significance of online brand audits in bolstering searchability, and the profound impact of cultivating trust through thought leadership. Don't miss this insightful conversation teeming with actionable strategies!

Episode 367 features Rusty Shelton, Founder & Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world.Find Rusty Online:Website: https://rustyshelton.com/New Book, "The Authority Advantage": https://www.amazon.com/dp/B0BRT8GCVGLinkedin: https://www.linkedin.com/in/rustyrshelton/Instagram: https://www.instagram.com/rustyrshelton/=============================Connect with the host, Brian Ondrako:Website: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Substack: https://brianondrako.substack.com/=============================This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.

In this episode, Patrick is joined by author and CEO Rusty Shelton to talk about his new book “Authority Advantage.” Rust first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today he is the Founder & and CEO of Zilker Media. In the time between his Harvard speech and his career today, he has written numerous books, represented a wide range of personalities and authors, and helped people around the world to build amazing brands. In their conversation, Rusty and Patrick discussed how all of us can leverage the authority advantage when we focus on impact, not ego.

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it's crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.Rusty further discusses the significance of personal branding and owning your online presence. He advises listeners to secure their full name as a website address, highlighting the value of this digital real estate. He also underscores the importance of aligning oneself with brands the audience knows, trusts, and respects to accelerate trust.Lastly, Rusty shares an innovative approach to content marketing, using it as a bridge to build relationships. He gives an example of a bank president hosting a podcast, not as an advertisement, but as an opportunity for peer-to-peer interaction, thus creating good content and building goodwill. This episode provides valuable insights into the power of thought leadership and the role of trust in successful business relationships.

Join Matt Watson and Rusty Shelton, Founder and Chairman of Zilker Media, as they talk about how mission-driven leaders build trust through creating visibility. Rusty and Matt discuss why founders and leaders should be the face of their brands instead of generic logos. Additionally, they share the secrets of getting over impostor syndrome, organizing your content, and best practices for founders to achieve influencer marketing status.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Rusty Shelton: https://rustyshelton.com  See omnystudio.com/listener for privacy information.

My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world's top executives, thought leaders, and companies.  Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He's a serial entrepreneur who has created multiple PR and branding agencies, so let's dive right into how he's done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review:   https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.  Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth  For all past shows, please check out www.thePOZcast.com

Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and enhancing impact with authority marketing. He taught over 20 Harvard Medical School CME courses and has spoken for organizations, including YPO, EO, SXSW Interactive, and various Fortune 1000 companies. In this episode… How can you amplify your brand and position yourself as a thought leader? In the ever-evolving digital landscape, these are not just supplementary considerations for entrepreneurs but critical elements of success.  Rusty Shelton is a trailblazer in digital marketing and thought leadership and has helped numerous entrepreneurs, authors, and executives build their brand authority. Rusty, a seasoned entrepreneur and marketing expert, brings invaluable insights from his extensive career, sharing real-life examples from his work, clients, and well-known personalities. In this episode of the Rising Entrepreneurs Podcast, host Dr. Jeremy Weisz and Rusty Shelton, Founder and Chairman of Zilker Media, delve deep into branding and thought leadership. Rusty explores the importance of building a robust online reputation and how to do it, the critical role authenticity plays in standing out and connecting with audiences in the crowded digital space. He also discusses the concept of an authority advantage and reveals how to harness it to propel your brand forward.

"The speed of trust is dramatically accelerated when you lead as a thought leader with something to teach rather than a company with something to sell." Rusty Shelton, founder of Zilker Media, joins this episode to share insights on how entrepreneurs can establish personal authority and thought leadership. He shares his journey in the media industry and how he started Zilker Media to help companies build personal authority. One of the key ways he has been successful building trust with clients and employees is by prioritizing personal branding and thought leadership alongside company marketing. There is a lot of significance to creating content that focuses on impact, not ego, in order to establish competitive differentiation. Rusty explains that in today's digital age, personality-driven communication is critical to attracting customers. It is important that businesses are creating a unique and memorable experience that resonates with the audience and communicates the brand's mission and values. One way to continue to nurture your audience and earn their trust is by building an email list and sharing valuable information regularly.   In this episode you will learn how to: Transform into an influential leader and acknowledged authority in your field Cultivate a prominent personal brand with a powerful digital footprint Create extraordinary experiences that endear your brand to your customers Foster authentic relationships by weaving emotion and truth into marketing tales Adopt storytelling methods for a more engaging and effective marketing strategy Make sure to listen to this episode to hear more about how Rusty overcame the struggle of growing his PR firm by shifting to building thought leadership for businesses. This episode is perfect for anyone that wants to learn how to build an authority advantage and be perceived as a mission-driven thought leader with something to teach, not just a company with something to sell. Connect with Rusty: https://rustyshelton.com/ Get the Book: The Authority Advantage Connect with Dan: www.dancockerell.com About Dan - https://dancockerell.com/about/ Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker Episode Highlights 00:04:31 - Building an Authority Advantage 00:09:39 - Marketing for Individuals 00:11:54 - Authenticity and Trust 00:14:13 - Impactful Content Creation 00:12:50 - The Importance of Authenticity in Branding 00:14:06 - Overdelivering is Critical 00:15:28 - Owning Your Name as a Piece of Digital Real Estate 00:17:37 - Building Trust through Authority by Association 00:25:25 - Marketing in the Age of AI 00:28:11 - The Importance of Being Memorable 00:29:25 - Nurturing Your Audience 00:30:09 - The Power of Referrals 00:35:27 - The Authority Advantage  

Rusty is of “The Authority Advantage, Building Thought Leadership Focused On Impact, Not Ego“ and the founder and chairman of Zilker Media, an Austin-based agency building people-driven brands.   zilkermedia.com rustyshelton.com

I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story." ********** Let's connect on Twitter (@trevoryoung) or LinkedIn and continue the conversation!

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don't want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands.  As a speaker, Rusty uses humour and targeted examples to challenge assumptions about thought leadership, showing leaders how to build authentic personal brands focused on impact, not ego. He has written three books and spoken around the world to a variety of audiences, from YPO to Harvard Medical to SXSW Interactive. Rusty's newest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty and features a foreword from David Meerman Scott, demonstrates how leaders can make an impact with their personal brand and build trust in an increasingly skeptical world.

I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape". We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape. He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off. The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media.Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Instead, he recommends developing long-term customers through visibility and authenticity. He believes the best leaders today are those who are willing to be candid. They reflect well for themselves and their business.Rusty provides some tips for referral marketing and customer acquisition. He recommends anyone who wants to do marketing a little differently to read his FREE book for a pragmatic roadmap to thought leadership.Key Points from the Episode:What is a People-Driven Brand?Practical Tips on How to become a Thought LeaderAdvantages of Authority MarketingAbout Rusty SheltonRusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a bestselling author, dynamic keynote speaker and successful entrepreneur. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list.An active keynote speaker, Rusty speaks to tens of thousands of people every year about how to build thought leadership, navigate the changing media landscape and make a bigger impact with Authority Marketing. He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.An EO Member with two exits under his belt prior to the age of 35, he is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Advantage Media Group, Publisher at ForbesBooks and a partner in Catch Engine and Think Engine.Rusty's commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton and many other top media outlets.An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs' Organization (EO) in Austin, where he has served on the board.He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie.Rusty loves to play golf, fish, coach his sons' sports teams and is the QB for Lake Travis' top “old man” flag football team.About Zilker MediaZilker Media was...

If I post about myself, it'll seem like I'm bragging. How many times have you thought that? Let's challenge that thinking . . . Learn how to Build Your Authority based on Impact, not Ego. "Authority marketing builds your visibility and credibility in your field and uses that thought leadership as a way to DRIVE BUSINESS and make a BIGGER IMPACT." Join Fanny Dunagan on the Creator Tips, Tools & Tales Live Show with guest, Rusty Shelton, Co-Author of Authority Marketing book, Keynote Speaker, Founder & Chairman at Zilker Media, as they discuss:

Have you ever heard the term, “Content is King?” It refers to the idea that the best way to get your business in front of prospective customers is by providing them with quality content. There are so many platforms available, there's no way we can use them all. So it begs the question, "Where should we focus our efforts?" To answer this question we're talking with Rusty Shelton, author of Mastering The New Media Landscape: Embrace the Micromedia Mindset and Authority Marketing. He is a bestselling author, entrepreneur, and keynote speaker. Rusty founded Shelton Interactive and led it to become one of the country's fastest-growing brand communications agencies before being acquired in 2016. His current agency, Zilker Media, is one of the fastest-growing businesses in Austin and focused on people-driven marketing. He is a wealth of information for anyone looking to build their personal brand. Access the show notes and episode guide: https://www.marketingacademyforagents.com/ep2

Anyone starting a change can learn from successful entrepreneurs like Rusty Shelton, CEO of Zilker Media. Rusty shares with Patti his experiences on how to envision what doesn't yet exist, make decisions without all of the answers, face fears of the unknown, and yet -- keep going.  

In this episode, Dan Sanchez talks about the 20+ books he's read on thought leadership to highlight the first of his top three books. What's the first book he recommends? Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton.

Imagine being a real estate developer and building a skyscraper on land someone else owns, and that the landowner has the right to change the price, the rules, and the terms of the land use at any time. That's insanity. Why would any sane developer invest so much time and money building that skyscraper when the landowner will eventually change the terms and destroy the investment? Yet, that's what nearly always happens when we build our businesses to be dependent on digital platforms other people own. In this episode, I'm going to share a story of how Harry's, the men's grooming company, built an email list with more than 100,000 subscribers in a week prior to their launch. They did this as part of their strategy to build their skyscraper on land they own, along with other great stories and secrets about platform strategy. How Harry's Built a 100K Email List in a Week Jeff Raider & Andy Katz-Mayfield, co-founders of Harry's, a men's grooming company, wanted to make a splash when their website launched. That's why they began a strong campaign to grow their email list before they even had much information about their new company out.  Harry's used a strong referral campaign to grow their email list. Instead of launching their company's website, they had a simple two funnel. The landing page invited the visitor to sign up for their emails with the words “Be the first to know” above the box and “step inside” instead of the usual “confirm” or “submit” button. These word choices created a sense of urgency and intrigue.  Once the visitor signed up to receive emails, they were brought to the second page of the website, which was all about their referral program. This page contained a unique URL that the visitor could share with their friends and family. Then it had a tracker to show many people you had shared with. Harry's gamified the referral process by setting up nice prizes for how many referrals a visitor made.  Referring 5 friends earned you a free shaving cream.  Referring 10 friends earned you a free razor.  Referring 25 friends earned you a free premium razor.  Referring 50 friends earned you free shaving for a year.  These incremental prizes were a great method for convincing visitors to share their referral codes with their friends and family. Plus, it built excitement over the company finally opening its doors.  This campaign led to Harry's receiving 100,000 email sign-ups in just one week. Raider shared that 77% of the collected emails were referrals (Source: Viral Loops). This massive email list allowed Harry's to ensure that when they finally opened, they weren't just making their opening to crickets. They had an engaged and excited audience for when their products were finally available, which helped them become highly successful.  Harry's successfully built their skyscraper on land they owned, their email list, instead of on land someone else owned, such as shelf space at big box stores. They now own the relationships and can contact their customers at any time, something that would be nearly impossible to do with a big-box distribution strategy. Platforms Can Give and Platforms Can Take Years ago I worked as the Chief Revenue Officer for a company called Family Link. Family Link had created a Facebook app called We're Related that allowed users to connect with family members and show those connections on Facebook. During my first 12 months with the company, the app was wildly successful and we were able to add $5 million in revenue. The app became the 4th most popular on Facebook and had 90 million installs.  Facebook saw how popular our app was and decided to create much of that functionality into the core Facebook offering. And not only that, they removed our app from the user's main profile pages who had already installed it. Essentially, Facebook decided to compete and then made it extremely difficult for us to compete. It was kind of like the landowner changing the terms of the deal after we had built the skyscraper, and it was perfectly legal because our app was built on their platform. We had built a metaphorical skyscraper on land they owned, and they could do just about anything they wanted. It is unwise to build businesses under these types of circumstances where we are not the masters of our own destinies. Facebook isn't the only platform that does this. As another example, Amazon encourages third-party vendors to sell on their platform. However, in many cases when they see a highly profitable product, they create their own version of the same product and compete.  "Facebook and other social media platforms seem like a shortcut because they make it appear easy to reach new people. But the trade-off is that you're a sharecropper. It's not your land. You don't have permission to contact people; they do. You don't own an asset; they do." - Seth Godin, Best-Selling Marketing Author Building a List We Own This doesn't mean using social media sites is a bad idea. The lesson I learned from the Facebook experience was the importance of building our own lists. An email list full of customers and potential customers that have already shown interest in our products or services is one of the most valuable assets a business can own.  Joe Pulizzi, the founder of Content Marketing Institute, explained it perfectly when he said: “An email list is critical because you can't build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don't own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience.” That quote was obviously from back when Google+ was a viable platform, but it illustrates that building our businesses to be reliant on other platforms can also go out of business, and we lose all of the investment we put into building our presence on that platform. Does this mean we should avoid using social media platforms or other company's websites? Of course not. They are still a great source for growing our reach. The point I'm trying to make here is that the end goal of our platform strategy must land outside of these platforms. We need to control the relationships and communication we have with our customers and potential customers. That means we're building our email lists, gathering phone numbers and mailing addresses, and doing anything that will allow us to contact people off of the platform we found them on.  “The most effective tactic is the use of email marketing to drive a real return. The reason it is effective is that people may engage and share on social, but they will buy from a sequence of emails that educate first and sell second.” - Jeff Bullas, Social Media Marketing Strategist LivingSocial Collects the Email of Every Website Visitor Here's another example: LivingSocial is a coupon company that recognizes the importance of capturing the contact information of prospective customers. They recognize that consumers who love coupons are usually willing to give up their contact information in exchange for coupons. That's why LivingSocial requires the email address of any of their website visitors.  That's right. Every single visitor, if they want to see what coupons LivingSocial has to offer, must exchange their contact information to see the company's website. This is an aggressive campaign that wouldn't work for all audiences. After all, most visitors need to experience some value before they're willing to give up their email addresses. LivingSocial has found that it works for their unique customers though.  One of the keys to LivingSocial's success is that the emails they send have great value to their ideal customers. For example, one of the emails the company sends out is called Instant Deals. The idea behind this is to help people find a spot to eat lunch. Right when their customers are beginning to think about what they'll eat for lunch, they receive an email with instant deals that can save them money on their meal and give them ideas for where they might like to eat.  I love this example because it shows how well LivingSocial knows their customers. Both the manner in which they collect contact information and the information they send in their emails demonstrates that they know their ideal customers well.  Each business has its own unique audience with its own unique desires and preferences. We need to build our platform on that. The better we know our audience, the better we'll know what kind of email capturing will work best for them and what kind of plan we should implement. Then we'll be able to provide them with effective emails that will transition them through the buyer's journey.  Becoming an Influencer Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with the kind of high visibility you might often associate with a celebrity. When that happens, the expert's name becomes synonymous with the field he or she works in - Adam Witty and Rusty Shelton, Authors of Authority Marketing Most business leaders have the expertise, passion, and knowledge that we can share with others. When we share that expertise, passion, and knowledge on our own platforms we can often become an influencer in our niches.  We can become an influencer and thought-leader by writing a book, speaking at events, hosting a podcast, creating YouTube videos, writing blog posts, sending an email newsletter, and more. As we provide our followers with useful and engaging content, they'll want more and more from us and we'll begin to build a true relationship. One of the reasons this works so well is because we're providing value before we ask for anything in return. Once we've established our expertise and created a loyal following, we'll be able to market our products and services in a way that is authentic and credible.  Again, it's important to recognize that as we're building our followings on social media, we need to find ways to build a list of our followers we own and can contact off social media platforms. The more we can encourage our followers to visit our sites and sign up for our email lists, the stronger our foundation will be. Then we'll be building our skyscraper on land we own. Key Takeaways Here are some of the top takeaways that stood out to me from this episode:  We need to build our metaphorical skyscrapers on land we own. This means growing a huge email list, membership site, or other platforms where we own the customer contact information and permission to contact customers and potential customers directly.  Our social media efforts, when we're using someone else's platform, should focus on getting our customers to come to our platform, gathering their contact information, and gaining permission to market to them.  The asset is the audience. In other words, the lists we build will become one of the greatest assets of our companies.  We can leverage our platforms to become influencers when we share our knowledge and expertise. Becoming an influencer can give us more control over our destinies because we cannot get de-platformed. A platform then cannot block us from contacting our own followers.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story  Are you building your skyscraper on land you own or on leased land? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/18-platform-strategy-building-skyscrapers-on-land-we-own/

Meet Rusty Shelton, Founder and Chairman of Zilker Media, strategist at AMG/Forbes Books, keynote speaker, and expert of online audience building. He’s also the author of the book  “Authority Marketing”, which boasts the foreword by none other than Steve Forbes. You’re about to think about personal brand and digital real estate for both you and your children, yes, your children, in a whole new light! Here’s a conversation we did not see coming! If you enjoy our podcast, would you please consider leaving a short review? It takes less than 60 seconds, and it really makes a difference in helping us get great content to great people! Contact us for professional services at JohnOberg.comFind our resources at DailyJo.comInterested in sponsoring the podcast? Email us! Follow John Oberg at:Twitter: twitter.com/johnpobergInstagram: instagram.com/johnpobergFacebook: facebook.com/johnobergcompaniesLive Radio Show: Tuesdays 8am CT stationhead.live/shfm Thanks for listening! 

Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there. Today we offer a wide assortment of advice on getting the most of your social media platform from some of the people that use those mediums best. Andy Molinsky is a Professor at Brandeis University’s International Business School, with a joint appointment in the Department of Psychology and author of Global Dexterity and Reach starts us off sharing what it takes to build a platform and how you will need to change and adapt as both content and platform evolve. Then Holly G. Green the CEO of The Human Factor and author of Using your Brain to Win walks us through the rules and protocols of the various social media platforms and what value you should place on metrics. Do likes and shares have a value? Finally, we wrap things up with Rusty Shelton the Founder and CEO of Zilker Media and author of Authority Marketing and Mastering the New Media Landscape.  Rusty will help you figure out which platforms to invest in, what channels build relationships and which sustain them and how you can use Twitter as a cocktail party to build relationships with targeted groups. If you want to add an extra punch to your platform take a minute to read the Four Qualities That Make a Platform Powerful!

Rusty Shelton – Zilker Media Shelton Interactive represented some of the world’s most well-known authorities and brands, managed the launches of more than 30 New York Times and Wall Street Journal bestsellers, was named one of the top 10 marketing agencies in the country in 2015 and 2016 by research firm Clutch and led digital strategy for some of the biggest bestsellers of the past few years, including The One Thing, by Gary Keller and Jay Papasan, The Confidence Code, by Claire Shipman and Katty Kay, Big Data, by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts, by Ann Voskamp, Take the Stairs, by Rory Vaden, How The World Sees You, by Sally Hogshead, Eat Move Sleep, by Tom Rath, Winning From Within, by Erica Ariel Fox and many, many others.

Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

FEAT. Rusty Shelton (Founder of Zilker Media) STORY OF THE WEEK: Prince Harry and Meghan Markle leave the Royal family and move to Canada. WHAT'S THAT, NOW?: Washington Post published an opinion piece stating that Star Wars is racist. GOOD NEWS: 6-year-old beats leukemia and returns to school with a cheering crowd of classmates and teachers. The Bachelor: Episode 2 Recap. MOVIES: Oscar nominations and snubs. AT THE BUZZER: Taco Bell offering $100,000 salaries. --- Send in a voice message: https://anchor.fm/buzzerpodcast/message

(Originally aired August 23, 2018) We have the remarkable ability to influence everyone we come in contact with - today we speak with a man who can go even further with the power of the Digital Age. Rusty Shelton's book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, is available at all major bookstores!

On today's episode, Seth speaks to Adam Witty, Founder and Chief Executive Officer of Advantage|ForbesBooks. Adam’s business aims to help entrepreneurs to grow their businesses through writing, publishing, marketing and PR. Tune in as he goes over learning to trust your instincts and taking calculated risks in order to grow your business. What began in the spare bedroom of his home is now an international publishing and Authority Marketing® company. Most recently, Advantage has partnered with Forbes to create ForbesBooks, the first book-publishing imprint for the global media company. Advantage|ForbesBooks is a 5-Time Honoree on the prestigious Inc. 500/5000 list of America’s fastest growing private companies in 2012, 2013, 2014, 2016, and 2017, and also named to the Best Places to Work in South Carolina for 2013 and 2014. He was named to Young Presidents’ Organization 40 Under 40, 50 Most Progressive, and was named to the 2011 Inc. Magazine’s Under 30 List of “America’s Coolest Entrepreneurs.” In 2012, Witty was selected by the Chilean government to judge the prestigious Start-up Chile! entrepreneurship competition. Adam and the Advantage|ForbesBooks team have helped over 1,300 busy entrepreneurs, business leaders, and professionals around the globe write, publish, monetize, and market a book to grow their business. Advantage|ForbesBooks’s famous Talk Your Book® program helps busy professionals get the content out of the their head and onto the paper in less than one day. He is the co-author of Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant with Rusty Shelton, Publisher at ForbesBooks, and the upcoming book Looking Forward To Monday, both scheduled to publish in 2018. He has also authored Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book, 11 Ways Financial Advisors Attract Their Ideal Clients With a Book, co-author of The Book Itch: Do You Have a Book In You?, and Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy. Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors, and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour. Adam has spoken to companies, conferences, associations, and college and high school students around the world. Although Adam is pleased to customize a talk to the needs of any audience, his typical speaking topics include Authority Marketing®, business development, customer service, writing and publishing a book, and entrepreneurship and business creation/start up. He has shared the stage with Steve Forbes, Gene Simmons of KISS, Peter Guber, and Bobby Bowden. Adam has been featured inThe Wall Street Journal, Investor’s Business Daily, USA Today, and more. More about Adam here, http://www.adamwitty.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A Agência Contatto começou a trabalhar em 2018 com a ICX Labs, start-up que trouxe para o Brasil o primeiro espelho interativo. A dificuldade era que o produto não estava disponível para os jornalistas verem, o que virou um desafio para o trabalho de assessoria de imprensa. Apresentação: Cassio Politi. Convidada: Talita Scotto. Artigo da Newco sobre inteligência artificial (é matématica, e não mágica): https://medium.com/newco/ai-isnt-magic-it-s-just-math-7e2d33cb7b4d. Site da Agência Contatto: http://www.agenciacontatto.com.br. Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

A Agência Contatto começou a trabalhar em 2018 com a ICX Labs, start-up que trouxe para o Brasil o primeiro espelho interativo. A dificuldade era que o produto não estava disponível para os jornalistas verem, o que virou um desafio para o trabalho de assessoria de imprensa. Apresentação: Cassio Politi. Convidada: Talita Scotto. Artigo da Newco sobre inteligência artificial (é matématica, e não mágica): https://medium.com/newco/ai-isnt-magic-it-s-just-math-7e2d33cb7b4d. Site da Agência Contatto: http://www.agenciacontatto.com.br. Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

A assessoria de imprensa para televisão demanda uma habilidade específica para essa mídia, que é muito diferente de site, rádio ou mídia impressa. Por exemplo, televisão não vive sem imagem. Outro ponto: sempre uma história precisa ser contada. Enfim, as peculiaridades são muitas. Apresentação: Cassio Politi. Convidada: Bartira Betini. Dica de livro: Manual de produção de televisão: https://www.amazon.com.br/Manual-Produ%C3%A7%C3%A3o-Televis%C3%A3o-Herbert-Zettl/dp/8522126895?tag=goog0ef-20&smid=A1ZZFT5FULY4LN&ascsubtag=go_726685122_49363357406_242624078159_pla-441406681828_c_. Para entrar no grupo VagasJornalismo do Yahoo é só mandar um email em branco para esse email (vagasjornalismo-subscribe@yahoogrupos.com.br). Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

A assessoria de imprensa para televisão demanda uma habilidade específica para essa mídia, que é muito diferente de site, rádio ou mídia impressa. Por exemplo, televisão não vive sem imagem. Outro ponto: sempre uma história precisa ser contada. Enfim, as peculiaridades são muitas. Apresentação: Cassio Politi. Convidada: Bartira Betini. Dica de livro: Manual de produção de televisão: https://www.amazon.com.br/Manual-Produ%C3%A7%C3%A3o-Televis%C3%A3o-Herbert-Zettl/dp/8522126895?tag=goog0ef-20&smid=A1ZZFT5FULY4LN&ascsubtag=go_726685122_49363357406_242624078159_pla-441406681828_c_. Para entrar no grupo VagasJornalismo do Yahoo é só mandar um email em branco para esse email (vagasjornalismo-subscribe@yahoogrupos.com.br). Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

Não existe relações públicas na prateleira de supermercado. Na esteira disso, muitas empresas acabam se esquecendo da estratégia, dos resultados e focando no glamour. Apresentação: Cassio Politi. Convidado: Vinícius Cordoni. Dica de leitura: artigo do B9 sobre prêmios na publicidade (https://www.b9.com.br/111538/voce-nao-da-a-minima-para-seu-cliente-pro-bono-tudo-o-que-voce-quer-e-encher-sua-estante-com-alguns-premios/). Site da agência Vinícius Cordoni: https://viniciuscordoni.com/. Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

Não existe relações públicas na prateleira de supermercado. Na esteira disso, muitas empresas acabam se esquecendo da estratégia, dos resultados e focando no glamour. Apresentação: Cassio Politi. Convidado: Vinícius Cordoni. Dica de leitura: artigo do B9 sobre prêmios na publicidade (https://www.b9.com.br/111538/voce-nao-da-a-minima-para-seu-cliente-pro-bono-tudo-o-que-voce-quer-e-encher-sua-estante-com-alguns-premios/). Site da agência Vinícius Cordoni: https://viniciuscordoni.com/. Autoridade é um ativo importante para uma marca. É a conquista de respeito por ser reconhecida como detentora de conhecimento em um determinado tema. Apresentação: Cassio Politi. Convidado: Felipe Pestana. A dica de livro é o Markteting Authority, de Adam Witty e Rusty Shelton. Disponível na Amazon: https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135. Para acessar os canais do Pestana, acesse: http://negociossemfiltro.com.br/. Música de encerramento: 'Big Trouble' (Marcelo Barbosa). Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

Rusty Shelton talks about how he manages to be a devoted husband and father, involved in coaching for his kid’s teams all while being recognized as one of the top authors and voices in the PR and media space.

When building a platform what methods can you use to connect with your audience and provide value?  How can you determine which platform is going to be best for you?   Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape.   Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media.   When you are creating content you want it to provide value but you also need it to memorable.  Peter has some tips for making your content sticky.

Rusty Shelton For many years, Zilker Media's Rusty Shelton has helped bestsellers and debut authors alike build their author brand and ramp up their online image so they can sell more books. Listen in as Rusty tells Alex White all about digital marketing and brand building for today’s authors.

Outsourcing podcast Get the full show notes for this outsourcing podcast here:outsourceaccelerator.com/223   Business Growth podcast In this podcast episode, I was interviewed by Business Growth podcast host, Rusty Shelton. I have shared in this interview about how I embodied remote, online and international work since 2008 - well before the phrases were even coined.  I have been outsourcing in the Philippines since 2011 and believes that outsourcing is one of the most potent and transformative business tools available today.     References Business Growth outsourceaccelerator/223   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore   About Outsource Accelerator Outsource Accelerator is the world’s leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator’s unique approach to outsourcing enables our clients to build the best teams, access most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach means that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.   About Derek Gallimore Derek’s blend of extensive international business and travel experience means that outsourcing came relatively naturally to him. Derek has been in business for over 20 years, outsourcing for over seven years, and has lived in Manila, Philippines – the world’s outsourcing capital – for over five years. Outsourcing is one of the biggest game-changing opportunities presenting both business, and the world today! Derek is passionate about spreading this message and encourages as many people to properly investigate the possibilities. Book a call with the OA team now -> https://outsourceaccelerator.com/meet-consult/  

Rusty Shelton is the Founder & CEO of Zilker Media, the country’s premier PR & marketing agency for authors, thought leaders and brands. He is the co-author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant. He’s also the co-author of Mastering the New Media Landscape: Embrace the Micromedia […] The post ML89 – The Brand Recognition Challenge with Rusty Shelton appeared first on Jake A Carlson.

"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's social media platforms, plus mistakes people make with their marketing. Plus, he gets me to commit to write a book.

I had soooooo much fun sharing my story today with Rusty Shelton on the Upside, a business growth podcast sponsored by ForbesBooks. The thing I love about the Upside, and other podcasts like it, is that it's all about the entrepreneur....growing a community of like-minded people who are ready to take challenges head-on and show great optimism for the future. Rusty had some amazing questions lined up for me today! In this episode, you'll learn how to: ~ Stop believing in a status quo worldview -- how to rewire your brain by focusing on these two areas ~ Effectively train the masses through layered leadership (raising expectations & providing accountability) ~ Determine if someone has an employee or an entrepreneur mindset within 4-6 weeks! Then head on over to DeniseWalsh.com and enter your email to get a 50% off coupon of the Dream Life Workbook when it comes out (Summer 2018)! Support the show (http://paypal.me/bwalsh)

Click Here to Subscribe to the Show: iTunes | Stitcher | Google Play | YouTube Rusty Shelton, Founder of Zilker Media and Strategist at AMG/ForbesBooks, joins Entrepreneur Hour to shed light on the secret behind getting people to take you seriously in business by leveraging the power of authority marketing. Today’s Sponsor: Belay Resources:  Apply to Founder Institute! Authority Marketing: By Rusty Shelton and Adam Witty Continue Reading: Chrismichaelharris.com/ep142

Barbara Henricks and Rusty Shelton talk with Bill Ringle about how traditional media and social media reinforce each other to build an audience for thought leaders and brands.

Barbara Henricks and Rusty Shelton talk with Bill Ringle about how traditional media and social media reinforce each other to build an audience for thought leaders and brands.

Do you have a message/product/service to share? Are you bewildered by the changing terrain of media? Do you feel like only multi-million dollar brands have the ability to shout above media noise? If so, then Barbara Henricks and Rusty Shelton, Co-Authors of Mastering The New Media Landscape, have a message for you. On today's episode of The PhotoTellers, Barbara and Rusty make sense of the "New Media Landscape," and also explain why Photographers are uniquely suited to benefit. What else can you expect to hear? Owned, Rented, & Earned media—what are they? “Do you own the first impression people have of you online?” –Rusty Shelton  How do you give yourself an online audit? If someone is looking for you directly, or if someone is looking for someone LIKE you  The changes in LinkedIn and why they love it. Why it's especially suited for Photographers.  Learn to think of your website as a media outlet, not a “brochure.” How to get people to interact with you.  Wisdom to the “armchair journalist." [HINT: That's you] How to build a content strategy How to use a piece of media to promote yourself without being “that guy.”  How to future-proof your online presence Where to find the best BBQ and TexMex in the Austin, TX, area Click the link below to grab a copy of their extremely practical book. Want to learn more about the book? CLICK HERE. Connect with Barbara by CLICKING HERE. Connect with Rusty by CLICKING HERE.

Embrace the Micromedia Mindset  Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network. The original live interview was 4/1/16.  The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

MASTERING THE NEW MEDIA LANDSCAPE: Embrace the Micromedia Mindset by Barbara Cave Henricks and Rusty Shelton This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Barbara Cave Henricks. The original live interview was 4/1/16. The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.  The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. Barbara is President & CEO of Cave Henricks Comunications. Rusty is Founder and CEO of Shelton Interactive. The websites are  about/barbara-cave-henricks and https://sheltoninteractive.com/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Rusty Shelton -  first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country's fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers. Barbara Henricks -  is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. A former journalist at NBC, Henricks has represented over 40 bestsellers during her publishing career. Show Highlights: Every individual and brand is a media outlet whether they realize it or not. @RustySheltonTraditional media is being heavily challenged more and more by new media every single day. @barbarahenricksThere are no gatekeepers in media anymore. Making a noisy online world, now deafening. @barbarahenricksThere is a massive opportunity to communicate and interact with anyone now, but few people know how to do this well. @barbarahenricksDo you own your real estate online or is it on rented property? @RustySheltonThere are three types of media: Owned, Earned and Rented @RustySheltonWhen you own your media, you can leverage that to get access to your audience any time you want to. @RustySheltonSocial media is rented real estate. It's relevant and needed – but not totally controlled by you. @RustySheltonMicro media allows you to make constant impressions and manage strong relationships with your audience. @barbarahenricksTwitter and LinkedIn are the two most used and relevant platforms for sales people. @RustySheltonThe power of perception for sales people is key because they should be seen as a person of authority in their industry. @RustySheltonHow easy are you to find online? If you aren't discoverable, how can you expect to grow an audience? @barbarahenricksNever sacrifice your credibility. Always be accurate and always be authentic. @barbarahenricksThe more connection to your audience that you own (email list, subscribers, etc.) the more leverage you have over the long term. @RustyShelton The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. For more show notes, visit http://www.uydmedia.com/mastering-the-new-media-landscape-with-barbara-cave-henricks-and-rusty-shelton/ See acast.com/privacy for privacy and opt-out information.