Podcasts about idea grove

We kicked off the program with four news stories and different guests on the stories we think you need to know about!Successful Fundraiser on Saturday for the Mary Ann Brett Food Pantry! Jim Brett checked in with Dan to review the event.Essex County Trail Association's Tails for the Trails - 5k Casual Canicross Coming up on March 29th! Martha Sanders – Chair of the Board of Directors for the Essex County Trail Association joined Dan.Law at the Movies: Turning Legal Doctrine into Art - the understanding of law, cinema, and the intricate interplay between the two! With Dr. Stanley Fish – author of “Law at the Movies”.Survey: Nearly 90% of Americans believe tipping is getting out of hand today! Scott Baradell - Branding & Consumer Trends Expert with Idea Grove gets at the tip of the iceberg.Listen to WBZ NewsRadio on the NEW iHeart Radio app and be sure to set WBZ NewsRadio as your #1 preset!

Marketing expert Scott Baradell joins Bob Miller and Chris Michaels on the Morning News Express to discuss Super Bowl commercials. Scott also heads up Idea Grove, a full-service marketing company.See omnystudio.com/listener for privacy information.

I think most people would agree that we have a crisis of trust right now after the pandemic. There are a lot of people who do not trust what the government says when it comes to health care. They do not trust the Supreme Court that their ratings are at an all time low in terms of trust. We're in a trust crisis. To talk about that today, Scott Baradell, CEO of Idea Grove and Author of Trust Signals.

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses understanding trust signals and building a trust profile for your brand. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How much time do you spend in meetings? How much focus time do you get? This week, Done! No. 559 is about some features from Google and from Microsoft that can assist you in having the workweeks you want. If you have tried these insights - what have you learned about how you have been working? What changes have you made after getting a better picture of how your time is distributed? Write to me and tell me. As you can see, I'm an inquisitive person and I'm always looking for more ideas on tricks to help us at work - every day. Have you heard about PR agency Idea Grove's smart solution to unclear response times in email? These episodes are also available as a weekly newsletter to your email. If you rather read than listen (or both!), sign up for a free subscription. David Stiernholm is a ”struktör”. As such he helps people and companies become more efficient and productive by creating better structure. His motto is: everything can be done easier! David is frequently hired as a speaker by all kinds of businesses ranging from well-established major corporations to entrepreneurial companies in hyper growth. He extinguishes himself by providing clients with concrete tools and methods that can be applied instantly both at work and in your personal life. During a talk with David Stiernholm you will realize that structure is both liberating and fun, and that by establishing a better structure you become less stressed and more efficient. More from David:

Scott Baradell is a writer and entrepreneur who grew his PR agency Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an inc. Best Workplaces in 2021 and 2022.  In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book.   Before Idea Grove, Scott was the chief communications officer for two Billion Dollar companies. He's the co-founder and CMO of a venture-backed start-up and an award-winning journalist. He lives in Dallas, Texas with his wife Maria, and children, Juliet, Benjamin, Jack, Christopher and Maggie.   Questions • Even though I read your bio, which is a formal description of who you are, we love for our guests to tell our audience in their own words a little bit about how they got to where they are today. So, could you share that for us? • So, can you tell us a little bit about your book Trust Signals, maybe two or three themes that the book talks about and why it's important if you're running a business to be aware of some of these things? • What do you mean by post-truth world? • Why do you think trust is so crucial for people when they're making a decision? And do you think it has increased or decreased in recent years? • What are maybe three to five things that consumers look out for that gives them that confidence that they can trust, they can rely on this organisation? • We have some listeners who are not very savvy in the online space, but they want to be known as a subject matter expert, what are some steps or trust signals that they could be successful in that online space? • Could you also share with our listeners what is the one online resource, tool, website or app that you absolutely can't live without in your business? • Could you also share with our listeners, maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently. • Can you also share with our listeners, Scott, what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • here can listeners find you online if they wanted to reach out to you? • Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote? It kind of helps to get you back on track if for any reason you got derailed. Highlights  Scott's Journey Me: Okay, so we always like to ask our guests at the beginning of the conversation before we even delve into the real juice of our conversation a little bit about your journey, Scott. Even though I read your bio, which is a formal description of who you are, we love for our guests to tell our audience in their own words a little bit about how they got to where they are today. So, could you share that for us?   Scott shared that like a lot of people, a lot of things happen by accident. He started out, not really interested in business, per se, he was a writer, he was interested in history. In college, he was editor of a college newspaper, and then he got tired of spending time in the library and decided not to become a history professor. So, he had to go find a job, his parents basically said, find a job within two months of graduation or your cut off. So, he use his clips, his writing from the newspaper that he was editing to get a newspaper job. And it kind of went from there.  He was a journalist for 6 years before he kind of saw the writing on the wall there. And then he went into corporate marketing, which he did for about 15 years and then decided back when blogging and things like that on the corporate side, were first starting to emerge that he wanted to be part of that.  So, he started his own business at that time. But from one space to the next, it was definitely a journey in an evolution where it wasn't all planned out, it's what he likes to tell his 15 year old daughter as well as just young professionals, it's okay, if it's not all planned out, just go in the direction of what you love, and it should work out.   About Scott's Book Trust Signals Scott shared that trust signals are just defined as evidence points in the book, he primarily focuses on evidence points online that make you more likely to trust a brand. So, for example, it could be coming across a positive review of a company where the use case sounds similar to how you might use a product or someone you trust, a creator you trust on social media endorsing a company or a media story in which puts the company in a positive light, these are all things that kind of can create a breadcrumb trail that can lead you to a company's website or hopefully, you've reinforced that website with lots of other trust signals like testimonials and case studies and other third parties saying good things about you.  So, that's really the book is about that idea. And he wrote the book specifically with PR people in mind, because PR people have for 100 years primarily defined their roles as getting media coverage, getting their clients mentioned in the media. And in today's post truth world, there's so much fragmentation that there aren't any shared sources of truth anymore.  People go to the media and the other sources of information influence that they trust. And so, what he tries to communicate to his profession since he was a PR pro after he left journalism is, in this day and age, you have to move beyond just trying to get stories for your clients in the media, you have to look at all these other kinds of trust signals that together, help to help your clients to win over audiences and to grow their businesses.   What Does the Concept Post-Truth World Mean? Me: So, trust signals are critical as you mentioned to grow your business. You mentioned post truth world and I have kind of an idea of what that concept means but I'd love for you to share with our audience, what do you mean by post-truth world?   Scott shared that what he means, is simply that in today's world, as opposed, as recently, as 30-40 years ago, the public doesn't rely on shared sources of truth. It used to be the New York Times was all the news that's fit to print, but now you've got probably a third of the country that says they don't believe a word in that publication. People get on the internet, and algorithms all pointing them towards information that confirms what they already think about things. They go into rabbit holes where they can dive deeper and deeper in a one perspective on things, which could be very different from someone else's and someone else's. And it didn't used to be that way. It used to be that you had a relatively small number of large media organisations that served as kind of the gatekeepers for information, the gatekeepers for public opinion, and it's not like that anymore.   The Importance of Trust and Has It Increased or Decreased in Recent Years Me: And in an organisation, right, you have customers and well, there is the popular saying that people buy from people who they know, like and trust. And I still believe that to this day, despite all of the technology and artificial intelligence and just so much that has advanced I think that concept still remains whether it's an individual or an organisation. Why do you think trust is so crucial for people when they're making a decision? And do you think it has increased or decreased in recent years?   Scott shared that well, it's crucial to not just business but everything, you're not going to get in your car and drive to the supermarket if you are worried that the red light at the traffic stop is not going to work or that when the green light goes that a car coming from the other way is not going to go, you're trusting that they're going to stop. Our whole society, everything we do, is built around this intricate system of trust. Most of the time we don't even think about and you're simply not going to buy anything from someone who you don't trust them, because it's impossible to vet almost any product unless you've already used it and it's the same product thoroughly enough without believing in the source of the product you're buying in.  That's kind of the shorthand that all of us use every day to figure out who I should buy from, who I should work with, who I should work for. An employee is going to potentially someone who's looking for job is going to look at their employer's glass door ratings before they go work there, that's a trust signal. And if they did find a company they want to work for and they put their resume together, they're going to put in all the best endorsements and kudos they can think of and those are trust signals. So, it makes the world go round.   But you asked, do you think it's decreased? He doesn't think it's decreased because he thinks it's kind of immutable. He thinks that we need it.  Studies go back to even before the earliest days of mankind, and even to primates and stuff in their hunting rituals, they do trust building rituals before they go out and hunt in a group to make sure that they will support each other and share their kills, for example. So, it's just intrinsic to every form of human relationships. So, a lot of people said, “Oh, it's post-trust, not just post-truth, but post-trust, people don't trust anymore.” And he would say that it's not trust, a trust deficit so much as a trust displacement.  In other words, you used to trust certain big institutions that you don't trust anymore. And so, you have to go find something else to trust. It's like, a big example in politics would be Donald Trump, for example. Donald Trump is someone who many, many people would consider very untrustworthy, however, in looking at his following, it's important to understand that clearly one of the reasons he's been able to develop this following is that many of those people had faith and trust in institutions that they lost that trust in. And people can't be without trust, they had to find somewhere else to put it. And they invested their trust in this person. So, in that way, he says trust is displaced, sometimes you're confused about where to put it. But you almost can't live life without putting it somewhere.   Things Consumers Should Look Out For That Gives Them Confidence to Trust an Organization   Me: So, could you also share with our listeners, maybe, I would say, three to five things that as a consumer you should be looking out for or what are maybe three to five things that consumers look out for that gives them that confidence that they can trust, they can rely on this organisation?   Scott shared that he can give you an actual example, from someone who works for him. She had a baby recently, before she had the baby, she and her husband had been planning a nursery and they'd gone over budget for the nursery. And so, they still hadn't bought a crib mattress and so, they just said, “Let's go get the cheapest crib mattress we can find because we busted our budget already.” So, Laurie is her name, she was going to go do that and then she remembered that like a year earlier, before she'd even become pregnant, that there was an influencer, creator that she followed on Instagram, who was talking about the importance of getting a non-toxic crib mattress, and that had stuck in her mind.  And so, even though her inclination was to just go buy something inexpensive, that stuck in her mind, so she did a Google search on safest crib mattresses. And, sure enough, she could recognize the name of the crib mattress that this influencer on Instagram had mentioned a year earlier. And then once she found that then she looked and looked up all the reviews she could find online, found a bunch of 4- and 5-star reviews. And then that drew her in further and then she found that there was an article in Parents Magazine, saying good things about this crib mattress.  And then finally she went to the company's website and found out they had a seal from the certifying organisation that was vetting non-toxic, environmentally friendly products. And then finally, she was already on the website and she bought the product. And all of those are examples of things that consumers use as a collection of trust signals that they follow to either make a purchase or whatever destination they're trying to go to.   Me: Brilliant, that's really good. And she did quite a few steps. She did her due diligence thoroughly.   And most people do and when he tells PR people and when he tells that story to them, he says, but would she have bought the crib mattress if she had just seen the Parents Magazine article? Probably not. So, why are you only focusing on that? Why don't you give your customer what they want, your customer wants you to help them build trust.   Trust Signals that Can Be Used to be Successful in the Online Space Me: So, let's say for example, we have some listeners who are not very savvy in the online space, but they want to be known as a subject matter expert. Similar to what you were saying, that Instagram influencer was able to lodge that piece of information in her mind, right? And it stayed with her up to a whole year later. What are some things that you could do online to establish trust in an online space? Because it's so hard, there's so much noise, there's so many different platforms. And I mean, I know everyone has their own audience and at the end of the day, if that customer is meant for you, they will come to you because whatever message you're sending out there, your message will be attracted to them. But what are some steps or trust signals that they could be successful in that online space?   Scott stated that if someone's interested in becoming a subject matter expert or influencer or building their own personal brand, there's really no substitute for producing great content. People don't know you, they haven't met you in person and they're only going to know who you are, if you show them who you are online. So, he would start by two things, figuring out what channel is most important, are most relevant to your goals that can be LinkedIn. His agency works primarily with B2B tech clients. So, LinkedIn is typically the most important channel. But on your audience, it could be Tik Tok, or Instagram or Twitter or something else. So, it can seem definitely overwhelming out there. So, it's always best to start with a single channel.  He'll tell you a channel that he used that helped him tremendously when he was starting to write the book is Quora. Quora is a great channel for questions and answers. And maybe you don't always want to talk about PR and marketing, maybe you want to talk about a movie or something like that, it kind of gets your juices flowing in terms of writing. And what he likes about Quora is that, generally, the comments and the engagement is respectful compared to like a Twitter or somewhere where it can be so nasty. So, for him, everyone's different. But whatever channel you choose, choose one channel to start with, and build out from there.  He's seen again, and again, people that start out on TikTok, for example, build a following, they move over and add Twitter, they move over and add LinkedIn or start on Twitter and then add LinkedIn. So, that's definitely the way to go. Don't try to do it all at once. That's the first most important thing.  And then just like you want to be focused in terms of your channel, be focused in terms of your content. There's so much content out there, it's overwhelming, and half of its being generated by ChatGPT now, so how do you stand out the two ways you stand out, are by talking about the same thing, not the same exact thing, but the same general thing that you're building over and over and over again, because what someone told him once is, by the time you've talked about something 100 times, maybe you might feel tired of it, but the people you're trying to reach are just now hearing it.  So just keep going, keep trying to find new wrinkles, find new ways to stay excited about it, don't move on to some totally different topic before you even build an audience for the first one. So, he thinks being focused in terms of your channel, and focused in terms of your content are the most important things.   App, Website or Tool that Scott Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without in his business, Scott stated that in his business, they produce a lot of content and content is not very valuable if people aren't seeing it so for him, he's a huge fan of Google Search Console in their everyday for sure for checking their own two websites. They have Idea Grove, which is his agency, their website, the agency website, as well as the Trust Signals website. He's looking at that everyday for insights into what content is resonating, what content to produce next, and really helps to inform and drive strategy and they use it for their clients too. He's got a lot other tools he uses, but that's probably his favourite.   Books that Have Had the Biggest Impact on Scott When asked about books that have had impact, Scott shared that there's a book he read a long time ago, actually in college, which unfortunately, was a very long time ago for him but it stayed with him. And it informed a lot of choices he made since actually. It's a book called Simple Justice: The History of Brown v. Board of Education and Black America's Struggle for Equality, it was written by a historian named Richard Kluger. And he encountered this book, which is a very long one, it's thick, in a yearlong legal history class in college at University of Virginia, and the book was basically a history of illegal cases, which sounds extremely boring. But what it was, that was so amazing, was it was a sweeping history of the entire African American experience as told through the American legal system.  So, in other words, from Dred Scott to Brown versus Board of Education, everything in between, before and after. He took all of these court cases and told the human story behind them in such a way that it was like reading a novel that you couldn't put down and told him that taking something that someone would inherently think, is not that exciting and making it exciting, is really fun, it's a fun challenge.  He works in B2B Tech, or his agency, and they work with some clients that work in very arcane spaces, they do this fairly obscure stuff, sometimes they think they're boring, they're like, “Oh, you can't do anything for us, we're too boring, you can't get PR for us we're boring.” But to unlock that and capture the story in there, because there's always a story in there somewhere, to capture that, and to have the client kind of light up, because you help them find that is really exciting. And he kind of, in a lot of ways, goes back to that book and how he went from “Oh, boy, this long book of legal cases to wow” this book that he couldn't put down, it's definitely had a big influence on him.   What Scott is Really Excited About Now! When asked about something that he's really excited about, Scott shared that something that's exciting that they're doing now is they've began offering their first package product, they're a traditional agency, so like lawyers or accountants, they build by the hour, basically, they sell their time, that's what most agencies do. They've never had a product per se, but they found they've had a lot of success with a specific kind of digital PR campaign where they kind of combined PR and SEO, they put out this really cool piece of content, which is a survey, a base piece of content that ties to their clients, industry, and got it gotten a tonne of media coverage and links back to their client site from them.  But they realised that they could package it up and just sell it separately and do it the same way every time to increase margin on it. And so, they've been having a lot of success selling a product as an agency, this offering and they've never done that before and Idea Grove has been around a long time now and they're all really excited about, doing something they haven't done before, that's always fun.   Where Can We Find Scott Online Website – www.trustsignals.com He did a lot of the work that led up to the book on that site. Not only that, but if you're interested in the book, but don't want to go out and spend $20.00 on it. He's excerpted the entire book chapter by chapter on that site for free, and he's also now started a podcast where he's breaking down the audio book into chapter by chapter, so, that's available for free. So, all of that if you go to www.trustsignals.com, you can find links to either the audio or text version of the book or Kindle version as well. As well as a lot of other stuff, as well as contact information if you'd like to reach him directly.    Quote or Saying that During Times of Adversity Scott Uses   When asked about a quote or saying that he tends to revert to, Scott shared that there's a great quote by a Japanese poet named Kenji Miyazawa from maybe 100 years ago, but he said, “We must take pain and use it as fuel for our journey.” At times, where he's had loss or other setbacks that are very hard, and you just kind of want to give up. It's a really good statement of what life really is.  Life is about resilience, and no one goes through life without having things that they have to endure and suffering. And if you can come out the other side, and burn it as fuel for your journey, he thinks that's a great way to take something hard and turn it into a positive.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links ·  Simple Justice: The History of Brown v. Board of Education and Black America's Struggle for Equality by Richard Kluger   The ABC's of a Fantastic Customer Service Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!   Our Next Webinar – May 16, 2023 at 10:00 am   Register Here

Please welcome another great guest on Rising Tide, Scott Baradell.  Scott is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace […]

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today, Scott discusses the trust signals that Google looks for. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today, Scott discusses the trust signals that Google looks for. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. Today, Scott discusses why third-party validation is a critical step to trust. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. Today, Scott discusses why third-party validation is a critical step to trust. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the brand is credible and trustworthy. Today, Scott discusses trust signals for PR and marketing. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the brand is credible and trustworthy. Today, Scott discusses trust signals for PR and marketing. Show NotesConnect With: Scott Baradell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trust Signals Scott Baradell, Idea Grove   – The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.   Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World. Here are some of the beneficial topics covered on this week's show: - How having a dialogue about a product does not work unless your clients trust you. - Why digital and inbound marketing should be extensions of public relations. - How PR does not have to revolve only around a company's media relationships. - Why many people consume the news they want and avoid the news they don't like. - How you present yourself online determines whether or not clients will trust you and your product.   Connect with Scott: Guest Contact Info Twitter @IdeaGrove Instagram @ideagrove Facebook facebook.com/DallasPR LinkedIn linkedin.com/company/idea-grove   Links Mentioned: ideagrove.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO of Idea Grove and Author of Trust Signals. The internet blog pioneer, full spectrum brand strategist, and award-winning journalist we can rely on when building relationships and trust with customers. In 2005, after Scott's last corporate job, he went out on his own and started his first business. The coming months would be plagued with tragedy and shortcomings... Scott thought he was cursed. He created one of the 1st business blogs, especially in Dallas, Tx... Idea Grove began ranking #1 on Google, driving a ton of new life into his PR business. There are 1,000,000x more blogs now but Scott has proven himself again by recently started a new blog that gets 2x as much traffic as Idea Grove. He credits this to TRUST SIGNALS and the ability to outrank even the biggest companies on Google or anywhere your content lives.   Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review.   Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn   Today's Sponsors: JavaPresse Coffee Company - #1 Rated Coffee Grinder on Amazon (Free Grinder in Link) SANESolution - Harvard Medical endorsed body & mind health framework American Dream U -  Transitioning veteran professionals   1 on 1 Scheduling, Sponsors, and Potential Guests - Click here Artwork

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell About the Book: What is a trust signal? Let's say you're interested in a book you aren't familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways: An accomplished and relevant biography Glowing praise from well-known people on the cover Five-star reviews on Amazon Acclaim on social media by people you follow Coverage in news media outlets you know and respect These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust. Mastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world—where trust is the most precious commodity of all. About the Author: Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog.  Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. And, interesting fact – during a visit to Japan, his tour bus was attacked by snow monkeys, but somehow he made it out alive! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/trust-signals-scott-baradell

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses understanding trust signals and building a trust profile for your brand. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The advent of digital technology has intensified competition in the business world today. And as a small business owner that wants to stand out from the crowd, you must go the extra mile to project your business to the public domain and gain the trust of your customers. However, to do this successfully, you should invest in creating a strong and trusting brand. When you develop the right brand for your small business, you can influence how people perceive your company. In today's podcast, Scott Baradell from Idea Grove and Stephen Halasnik from Financing Solutions discuss 'the value of small businesses building a trusting'.

Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of “Trust Signals: Brand Building in a Post-Truth World.” Episode on Website

Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. That approach is outlined in his new book, Trust Signals: Brand Building in a Post-Truth World, which is a #1 bestseller on Amazon in the public relations category. He's here to pick up our conversation where we last left off. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

“What PR clients are really seeking is credibility. They are seeking authority. They are seeking third-party validation. Ultimately, they are seeking one thing above all else: Trust. Brands need to be trusted in the marketplace, or they won't be able to grow.”That quote comes from the intro of a new book titled TRUST Signals: Brand Building in a Post-Truth WorldThe author of that book and our guest today is Scott Baradell, CEO of Idea Grove, a public relations and marketing firm focused on B2B technology that's landed on the Inc 5000 list of America's fastest growing private companies three times and was named one of Inc's Best Workplaces the past two years in a row.In this conversation, Scott shares his insights on:What is post-truth?What is the relationship between buyer persona personas and trust profiles?How to build brand trust in today's business environmentWhat is a trust profile and why is it relevant?Why you need to tie your brand story into a single narrative?More information about Scott and today's topics:LinkedIn Profile: https://www.linkedin.com/in/baradell/Company Website: https://www.ideagrove.com/Other Relevant Links:Check Out Scott's Book Here: https://www.amazon.com/Trust-Signals-Brand-Building-Post-Truth/dp/1544527829https://www.trustsignals.com/Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

Roughly two-thirds of Americans (63%) think that, ideally, it is better for society if the public is skeptical of the news media, Pew Research Center reports. Helping your business to build brand trust during a time of skepticism and distrust is the mission of Trust Signals®, a PR and marketing methodology developed by Scott Baradell, CEO of Idea Grove, one of the top 25 tech PR firms in the United States. Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired his new book, Trust Signals: Brand Building in a Post-Truth World, which was published in October 2022. This book shows why Scott's Trust Signals system is the most effective way for virtually any company to build, grow and protect its brand today. Scott's framework represents a whole new way to identify PR and marketing strategies, prioritize them based on expected return, and craft a unified plan to build trust among your buyers and other audiences. Brand trust has become the primary driver for business growth in 2022, as documented by studies from Edelman, RepTrak, the Pew Research Center and others. But in today's post-truth world, the landscape of trust is more complicated to navigate than ever—and can become a minefield for brands that make missteps. In his book, Scott introduces a new definition of public relations and a new approach to building, growing and protecting your brand online. Defined simply, "trust signals" are evidence points, from media coverage and online reviews to website trust badges, that make people believe in a brand. With the unique Trust Signals® methodology introduced in the book, Scott provides practical guidance to help every brand make smarter marketing investments—and help CEOs, CMOs and CCOs to better prioritize and calibrate their marketing efforts. For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow. Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie. He joined me this week to tell me more. For more information: https://www.ideagrove.com/ Discover More: https://www.trustsignals.com/ LinkedIn: @ScottBaradell Twitter: @DallasInbound

How Idea Grove Built an Inc 5000 Agency for Three Years in a Row!

Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today's most brilliant growth marketing thinkers & share their best learnings with you. Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that's doing some innovative work re-imagining the The post The Future of PR with Scott Baradell appeared first on WebMechanix.

Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today's most brilliant growth marketing thinkers & share their best learnings with you. Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that's doing some innovative work re-imagining the […]

The spring of 2020 has been an interesting time to do business, to say the least.   One of the most valuable things we could dwell on in the industry right now is how to navigate the turn around the corner as we are beginning to hear some hopeful pandemic-related news — while still feeling ourselves in the midst of an unprecedented challenge.    Recently on The Innovative Agency, I chatted with Scott Baradell, Founder and CEO of Idea Grove, about adapting communications and marketing during a crisis. What we talked about:   - Ways to adapt your marketing to show leadership   - Scott's raw story about loss and digging deep   - Focusing on helping and caring instead of selling   Check out this resource we mentioned during the podcast:   Scott's blog post, “The Importance of Getting It Together In Times Of Crisis”   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

We head to Dallas, Texas where Scott Baradell of Idea Grove sits in to teach us how he successfully made the transition from traditional PR to digital marketing. He explains why he moved from PR to a full menu of digital services, how his processes and team structure changed to account for this transition, and why PR and digital marketing are a great fit for pairing together.

Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48

Scott Baradell of Idea Grove talks to the Erik Huddleston, CEO of Trendkite. TrendKite revolutionizes how the world's biggest brands and media companies generate, amplify, and measure the impact of their earned media.

Scott Bardell has been a consistent innovator in the public relations and marketing space.  As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy.  In this discussion with host Glenn Gaudet, Scott shares his unique perspective on public relations, ways to build those crucial PR relationships and the best places to focus your time and energy to maximize results.

Scott Baradell (@dallasinbound) is president of Idea Grove, oversees one of the fastest-growing inbound marketing agencies. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. “Leadership comes down to inspiring people to want to be part of what you're doing. And that comes down to having a story that you're telling too. They want to be part of that narrative of what you're trying to do and why.” -Scott Baradell “Because my parents had views about race and other things that, to me, flew in the face of what felt right to me. And I think it probably led to me being a more of questioning person, which is I think what leads people into journalism a lot of times, questioning the conventional wisdom about things. So a lot of me focusing on southern history, was trying to understand what was making these people tick. Why were they making decisions that hurt other people..” -Scott Baradell “I think today increasingly you have to have powers of persuasion to be successful.” -Scott Baradell (On giving critical feedback to others) “Well, I think you can be honest without being hurtful. And I think what it really comes down to, preparation. Mental preparation about how you're gonna deliver the message in such a way that shows that you're trying to be protective of their feelings.” -Scott Baradell The Cheat Sheet: Learn why questioning and being inquisitive is a game changer in business How to give out critical feedback in business What makes a great leader (and why) Learn why almost everyone pivots in their career Learn how as introvert you can best manage your energy and get your alone time How to be an advocate for yourself and why it’s essential for your success Why storytelling is a huge corporate advantage you may not be leveraging And so much more…

On this edition of the Lubetkin on Communications Podcast, we chat with Ken Jacobs, the principal of Jacobs Executive Coaching and Jacobs Communications Consulting.   About the Guest Ken Jacobs Ken Jacobs is the principal of Jacobs Executive Coaching, which offers leadership coaching to communications and public relations executives, managers, and leaders who want to achieve breakthrough results. Jacobs has been coaching leaders and executives since 2007. Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF), of which he is a member, and is accredited as a Certified Professional Coach (CPC) and Energy Leadership Index (ELI) Master Practitioner by the Institute for Professional Excellence in Coaching (iPEC.) Jacobs is also the principal of Jacobs Communications Consulting LLC, which helps public relations and communications agencies grow and manage business, improve client service and relationships, and enhance staff performance, communications, and leadership skills. It does so via executive coaching, training, and consulting. Jacobs has worked with a number of respected communications firms, such as Catalyst, Cooney Waters Group, Coyne Public Relations, CRT/tanaka (Now Padilla/CRT), DBC Public Relations, Idea Grove, Ink & Roses, Jones PR, M Booth Associates, MSLGroup, MWW, Peppercomm, Portavoce PR, R&J PR, Ruder Finn, SPI Group, Stern Strategy Group, and Taylor, among others. Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with such agencies such as Ogilvy & Mather Public Relations; Ogilvy, Adams & Rinehart; Marina Maher Communications (MMC); and Maloney & Fox.

Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London. Today on Digital Marketing Radio we discuss the following: Public relations strategies What’s the secret to successful PR moving into 2015? What about inbound marketing – what are some of the most successful strategies at the moment? And is PR an integral part of inbound marketing? What defines good PR now? What form of content works best at the moment? The 2 types of buyer - the now buyer and the future buyer Why over time content marketing is a better bet compared with pay-per-click marketing What is the value of a Wall Street Journal article compared with a vertical trade? Do you use attribution modelling software? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Vocus [Public relations software] Trend Kite [Monitoring media coverage] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Link Detox [Find bad links SEO software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? The answer to audience and media fragmentation - which is the challenge for every business today - is to identify who your core audience is, and then use your core content in as many ways as possible, to reach them in as many places as possible.