Podcast appearances and mentions of lance bachmann

Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we have the honor of hosting Lance Bachmann, a digital marketing expert, entrepreneur, and the founder of LB Capital. Lance Bachmann has a proven track record of guiding businesses to exponential growth. As the founder of LB Capital, he specializes in scaling home service businesses with successful exits to private equity firms. In this episode, here's what you can expect to learn: The effectiveness of communication and cooperation among team members  The significance of adaptability during challenges Why staying updated with industry trends and acquiring new skills are key factors for success Understanding the needs and concerns of team members for effective leadership. How to direct team efforts towards a common objective and regularly reassess goals for optimal outcomes and more. LB Capital empowers businesses with distinctive financial solutions, focusing on tech ventures and home services for strategic growth, market leadership, and shared success. If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably

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Currently there is a lot of private equity activity in the roofing industry. Whether or not you have plans to sell, Lance Bachmann shares his insights on how you can make your roofing, contracting, or home services company more valuable. Lance is the founder of LB Capital, which owns a portfolio of companies in the home improvement and home services space. Learn More About Lance: Lance Bachmann the Digital Lion | Founder of 1SEO Digital Agency | Keynote Speaker Learn More About Contractor Dynamics: Clarity Call Elizabeth 2 - Contractor Dynamics

In this episode of "Be Authentic or Get the Fuck Out," your host, Eric Oberembt, is joined by special guest Lance Bachmann at the Blue Collar American Dream Conference. They delve into an unfiltered conversation about their experiences, success, and the importance of giving back.Lance Bachmann, a serial entrepreneur who has scaled multiple companies from small to multimillion-dollar businesses and sold them to private equity, shares his insights into the essential role of systems and processes in scaling a business. He emphasizes the importance of surrounding oneself with the right people and the power of learning from others' experiences to achieve success.Join them as they discuss Lance's journey from a challenging childhood to becoming a successful entrepreneur and the impact of his unique perspective on life and business.Don't miss this engaging and inspirational episode that reminds us to conquer self-doubt, build strong relationships, and be authentic in our pursuits. Tune in for practical takeaways and powerful insights from a true business maverick.Join the conversation and be inspired to embrace authenticity and drive change in your life and business.Listen to this episode on other podcast platforms: Spotify: https://tinyurl.com/BeAuthenticSpotifyGoogle Podcast: https://tinyurl.com/BeAuthenticGooglePodcastApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusic Connect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.com Follow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/eric.oberembtInstagram: https://www.instagram.com/oberembt

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/service-legend-pod PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ In this episode of the ServiceLegend Podcast, we're excited to host Lance Bachmann, a serial entrepreneur, digital marketing expert, and author renowned for driving exponential growth. As the founder of 1SEO Digital Agency and LB Capital, Lance is a trusted advisor in scaling home service businesses, boasting successful exits to private equity firms. His dynamic keynote speaking engagements, including appearances for Google and Facebook, underscore his prowess in entrepreneurship and strategy. Beyond the business realm, Lance's dedication to mentorship, charity, and family showcases his multifaceted persona. Join us to glean insights from his journey, where digital expertise meets a passion for community and family. If you want your business to reach new heights, listen in on the Service Legend Podcast today! Join the ServiceLegends Free Facebook Group if you haven't already so you don't miss this amazing story & more awesome content specifically for Concrete Coating & Painting business owners! � https://www.facebook.com/groups/38347... Useful Links: ServiceLegend: Based in Arizona

In this episode of the ServiceLegend Podcast, we're excited to host Lance Bachmann, a serial entrepreneur, digital marketing expert, and author renowned for driving exponential growth. As the founder of 1SEO Digital Agency and LB Capital, Lance is a trusted advisor in scaling home service businesses, boasting successful exits to private equity firms. His dynamic keynote speaking engagements, including appearances for Google and Facebook, underscore his prowess in entrepreneurship and strategy. Beyond the business realm, Lance's dedication to mentorship, charity, and family showcases his multifaceted persona. Join us to glean insights from his journey, where digital expertise meets a passion for community and family. If you want your business to reach new heights, listen in on the Service Legend Podcast today! Join the ServiceLegends Free Facebook Group if you haven't already so you don't miss this amazing story & more awesome content specifically for Concrete Coating & Painting business owners!

This week In The Den we're joined by Hunter Ballew, the innovative founder of the Revolt Coaching Group and Roofing.com, as well as the brains behind RoofCon and Cornerstone Constructions!We have the incredible privilege of learning from Hunter, an industry titan whose wisdom and experience are gold mines for anyone in the home service arena, especially for those of you navigating the roofing business. Hunter has figured out the secret sauce to staying ahead in this ever-evolving industry, and he's here to share that knowledge with you!We're tackling the pivotal stuff – the long-term strategic planning, the well-crafted exit strategy that promises a payday you've always dreamt of.We're also delighted to bring back Lance Bachmann to The Den. With his expertise, he shares unique insights into building a better home service business.But there's more. We explore the game-changing strategies of the Revolt Coaching Group, revealing how they help roofing businesses boost their profitability. This discussion underlines the critical role of marketing in the success of your business. Don't forget, RoofCon is on the horizon! The must-attend event is scheduled for November 9 - 11 in Orlando, FL. Get your tickets now HERE.If this video brought you some new insights, please like, share with your colleagues, and subscribe to our channel for more enlightening content. Let us know your thoughts and key takeaways in the comments section below. #HunterBallew #RoofingBusiness #RevoltCoaching #RoofCon #HomeServiceBusiness #Profitability #ExitStrategy #Marketing

Lance Bachmann is a seasoned professional known for helping companies achieve growth through tangible results. As a successful entrepreneur, influencer, and public speaker, he has established himself as a prominent figure in the business and marketing world. He founded the award-winning digital marketing agency, 1SEO Digital Agency, which specializes in helping local businesses and home services amplify their voice and project their company vision. Lance's contributions as a speaker have been significant, and he has participated in events hosted by major organizations such as Facebook, Google, and JD Power. Despite his numerous accomplishments, he remains dedicated to learning and growing, expanding his reach beyond digital marketing to other industries, and actively involved in charitable organizations and fundraising events in his community. Lance's entrepreneurial spirit, dedication to excellence, and passion for helping businesses succeed make him a true leader in the industry.   In this episode, Brad and Lance discuss business strategies, wealth, and investing tools. They also discuss how Lance has built his businesses and life from nothing to REAL wealth.   Bombs: “I'm the prize.”  When someone tells you they don't want to get involved, it means they don't care about you. Learn more about Lance here: https://LBachmannCapital.com  Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182  Watch the full video episode on Brad's Youtube Here: https://bradlea.tv     

“Never, never, never give up.” - Winston Churchhill Lance Bachmann is founder of 1SEO, one of the founders of Yellowpages.com and partner in multiple contracting businesses.00:00 Intro11:04 “Just because I win, doesn't mean you have to lose.”20:46 Relationships matter.29:30 People don't see what happens behind closed doors.

Lance Bachmann, also known as the Digital Lion, shares his journey from a troubled childhood to becoming a highly successful serial entrepreneur. According to Bachmann, the key to success in business is to focus on three essential areas: numbers, sales, and communication. Knowing how to read a P&L statement, understanding the sales process, and being able to communicate effectively are crucial for success. Bachmann also stresses the importance of believing in oneself and taking action. Lance Bachmann is a true son of Philadelphia: he was raised in the Northeast alongside his 14 brothers and sisters. With strong roots in his hometown and an unparalleled commitment to his family, Lance is a professional family man that can be trusted with anything. He was the youngest vice president in AT&T history and helped start YellowPages.com before leaving to start his own company, 1SEO, in 2009. Since then, Bachmann has become a best-selling author, international keynote speaker, entrepreneur, philanthropist, and owner of multiple home service companies. When it comes to private equity deals and acquisitions, Lance emphasizes the importance of having processes, systems, teams, leadership, and cash flow in place for managing and operating a business with valuation in mind. He stresses the importance of being transparent and honest when it comes to partnerships and acquisitions, and all parties being upfront about expectations. Overall, Lance Bachmann's journey is a testament to the power of perseverance, hard work, and a never-give-up attitude. His insights and experiences provide valuable guidance for aspiring entrepreneurs looking to build successful businesses. So take action, believe in yourself, and unlock the secrets of successful entrepreneurship with Lance Bachmann. Quotes from the episode: "If you're gonna go start your own company, take action, and don't be afraid to fail. Failure is just a stepping stone to success." "I truly believe to own a company and see its scale, the leader has to be able to sell and communicate articulated vision and have people believe in them." Key highlights: How Lance got involved with SEO Advice to new business owners Why Lance chooses service-based businesses How do you create valuation or enterprise value? Why your business isn't worth anything  Achieving generational wealth Selling with private equity Two things that kill deals: ego and time Why you should be operating your business with valuation in mind  For resources and links mentioned in this episode, visit: 365driven.com/episode305

When Lance Bachmann says “Let's f-in grow!”, he ain't kidding. My guest on the Podcast is a serial success story, and a must follow. From Lance's Philly roots, to becoming a massive success story, Lance still keeps his family roots in Philadelphia.  While we focus on Lance's documented and unprecedented growth, (fast tracking corporate success via AT&T/ Yellow Book) to forming and growing one of the Nation's premier Digital Marketing companies; Lance's early vision, conviction, and commitment to winning made the success story “book worthy.” The crazy part is that Lance is still clearly in acceleration- mode! Now- Bachmann has become a best-selling author (“All In”), international keynote speaker, entrepreneur, philanthropist, and owner of multiple home service companies.  We go deep in this no-holds barred interview. We also focused on family, long-term relationships, benefits of wrestling, being a leader and developing leaders, and now helping others to grow.    When you want to learn more about Lance Bachmann, and you should, check out the link below.  Enjoy, and as Lance Bachmann says- often- Let's F-in Grow! Link to learn more about Lance Bachmann

How do you know when it's time to sell your business?  This week on In The Den, we'll have Lance Bachmann and Jacob Washkurak discussing how to ensure you're prepared for the sale of your business. They'll cover topics such as growth in sales, systems, and processes; getting the best out of private equity deals; tips for exiting with family members or employees still in tow; and much more!Selling a business isn't something that should be taken lightly—it can be an involved process requiring planning from start to finish. Don't leave yourself vulnerable by taking shortcuts; tune into this episode and get ahead of the game!  With insight from two seasoned entrepreneurs who know their way around selling companies like no other, what are you waiting for?Listen now on the In The Den podcast—where every story can change your business' life!#SheHandlesIt #InTheDen #Podcast #privateequity #sellyourbusiness #exitstrategy Keep up with CJ Bachmann: Website: https://shehandlesit.com/ Facebook: https://www.facebook.com/CJBachmann1SEO Instagram: https://www.instagram.com/cjbachmann/ Twitter: https://twitter.com/cjbachmann1seo Click here to find In The Den Podcast on all of your favorite platforms like #Spotify and #ApplePodcasts: https://lionsden.buzzsprout.com/ 

As an Influencer, Entrepreneur, and Public Speaker, Lance Bachmann has a history of helping companies propel their growth with tangible results.  1seo.com digitallion.com

You won't find any trite "motivational business speaking" here; instead, you'll find practical advice from entrepreneurs who have already achieved the kind of success you seek in the home service industry.We have a groundbreaking episode coming in this week—because it's live from the Vertical Track Conference! Lance Bachmann is joined by a stacked expert panel featuring:Tommy Mello, Founder of A-1 Garage Doors & Home Service ExpertTJ Hartnett, Founder of Flywheel CoachingBrent Buckley, business owner who produced over $60 million in residential HVAC sales over last 18 yearsVictor Rancour, 33-year-old businessman who, in just four years, has grown his HVAC startup from zero to $40 million in annual revenueHere's your opportunity to hear firsthand the stories of some of the world's most accomplished home service business people and entrepreneurs, both triumphant and tragic. We discuss a wide variety of issues, fromTraining and development  How to get employees to buy into your visionScaling and managing debtTone and body language of your employees PPC and organic search engine optimizationImpacts of running multimillion dollar businesses and impacts on personal lifeAnd so much more!If you want to learn how to manage and scale your business, we've got you covered.Don't waste anymore time. Tune into this once in a lifetime opportunity to get what you need to start making more money for your home service business. Forget $10 million in revenue—we're here to help you get to $100!

Widely renowned business coach and mentor Sean Castrina joins Lance Bachmann for a one-on-one breakdown of how to wrestle with entrepreneurship. Sean has been a fighter for years, overcoming addiction and adversity all the way to where he is now — an owner of over 20 businesses and a serial entrepreneur powerhouse! It's time for your business to conquer the world. Join us this week to learn what your company needs to focus on — change your approach and start making more money! #DigitalLion #InTheDen #Podcast #RevenueGrowth #DigitalMarketing #Entrepreneur #HomeServiceBusiness #BusinessSuccessLearn more about Sean Castrina:Website: https://seancastrina.com/LinkedIn: https://www.linkedin.com/in/seancastrina/Facebook: https://www.facebook.com/seancastrinapage/Instagram: https://www.instagram.com/sean.castrina/Twitter: https://twitter.com/SeanCastrinaYouTube: https://www.youtube.com/channel/UC2DX7lLt3zS37jtDELR3rRwKeep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

Your brand is just as important as your bottom line, and a GOOD brand can actually be the difference between your business making $1 million or $10 million in revenue.Today, we're talking shop with the master of brand creation and design, Dan Antonelli, President of KickCharge Creative! Dan shares all the answers you need to create a powerful, long-lasting impact across your service area with a brand that will stand the test of time. Don't miss this episode! #DigitalLion #InTheDen #Podcast #GrowYourBrand #DigitalMarketing #Entrepreneur #KickChargeLearn more about Dan Antonelli and KickCharge:Website: https://www.kickcharge.com/ Dan's Bio & Social Media: https://www.kickcharge.com/team/dan-antonelli/ Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

Are you ready to see some REAL revenue growth in your home service business this year?Tom Howard knows a thing or two about how to aggressively grow a home service business. After all, he took his own from $1 million in revenue to an impressive $30 million in just a few years. Vice President of Customer Experience at ServiceTitan, Tom is the liaison between all the teams that oversee each client's success — which then matches the needs of each client with ServiceTitan's capabilities.If you aren't afraid to do the same, tune in for these important tips from Lance Bachmann and Tom Howard, ServiceTitan's Vice President of Customer Experience and owner of Lee's Air, Plumbing, and Heating. LFG!#DigitalLion #InTheDen #Podcast #RevenueGrowth #DigitalMarketing #Entrepreneur #HomeServiceBusiness #BusinessSuccessLearn more about Tom Howard:Website: https://leesair.com/ LinkedIn: https://www.linkedin.com/in/thomas-howard-80567417 Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

Lance Bachmann is the Founder of 1SEO Digital Agency, a Digital Marketing firm dedicated to achieving success for clients through proven and ethical internet marketing strategies. He is also the Co-Founder of Shock I.T. Support, the Vice President for Yellow Pages, and the owner of home-service-based businesses. He is releasing an upcoming book titled “Let it RIP!”, where he shares his personal story and how this has helped him grow his businesses further. In this episode, we talked about sales, advertising, employee growth, hustle, business mentality, partnerships...

In this week's episode of the eCom Ops Podcast, Norbert Strappler is joined by Lance Bachmann, CEO, and Founder of 1SEO Digital Agency. They discuss the importance of digital marketing for online business success, how SEO and PPC help online brands create better visibility and positioning, and tips on ranking above your competition.

A business without a foundation of healthy relationships has no room for growth. Today Lance Bachmann shares how he built five businesses on the principles of communication and relationship development. Listen in as Laura and Lance discuss focusing on improvement during business conversations, how to evaluate your own leadership communication skills and fill in the gaps, and what it was like overcoming childhood challenges in the foster care system to see long-term success.   Here are a few things you'll learn during this conversation: Why companies are more focused on culture than ever before Starting with the leadership team and “communicating down” How communication is form of survival when in difficult situations Why Lance chose to step down as the CEO of his company The importance of controlling your frustrations and emotions when having tough conversations   During the 24 Hour Influence Challenge Lance asks you to write down the top five people you want to meet and why, then reach out and share the reason. This challenge is to inspire action and create momentum in your business and life.   Crucial Conversations book: https://amzn.to/3JHxgH0   About Lance Bachmann:   As an Influencer, Entrepreneur, and Public Speaker, Lance Bachmann has a history of helping companies propel their growth with tangible results. He founded his own award-winning digital marketing agency, 1SEO Digital Agency, which specializes in helping home services and other local businesses amplify their voice and project their company vision. Lance has been a Contributing Speaker, Keynote Speaker, and Expert Interviewer at events for Facebook, Google, the US Search Awards, JD Power, Service World Expo, and more.   Connect with Lance: Agency Website: https://1seo.com/ Brand Website: https://www.lancebachmann.com/   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.

Lance Bachmann, also known as the Digital Lion, is the founder of 1SEO.com Digital Agency, the co-founder of Shock I.T. Support, and the host of Lion's Den podcast. Lance is the former Vice President of AT&T and founder of YellowPages.com Premise Division. In this episode, Lance teaches why you should separate business from personal relationships. He believes that the people around you the most want you to be the least successful, whereas the people in your outer circle are the ones who will be cheering for you. Lance also dives deep into how you can effectively use billboards in your local area and how to leverage the digital marketing engine to expand your business. Reference Links www.digitallion.com 1SEO.com Digital Agency Podcast: Lion's Den

1SEO $10m Agency Owner Sheds Some Light on What it Takes to Scale How do you improve your product, make your employees happier, improve your culture, and scale your agency? In this episode of the How to Scale an Agency, we have Lance Bachmann, the founder of 1SEO, one of the country's leading digital marketing firms. The agency was established in 2009 to help local, national, and international businesses with increasing their online visibility through SEO. Listen in to learn why you need to do a client churning assessment to know who your best longevity clients are. You will also learn how to set client expectations earlier on to avoid time-wasting when doing month-to-month contracts. “Your budget has to reflect your expectations and it has to be set up to the results.”- Lance Bachmann [10:53] What You Will Learn in this Episode: [0:57] Intro [1:37] Lance explains how he started and grew his agency 1SEO. [2:39] He credits his team plus the key factors that have made 1SEO a top agency. [4:37] How Lance and his team “battle tests” for clients by offering their complete expertise. [6:48] How 1SEO uses the churning customer strategy for agency growth. [9:41] Why your budget must reflect your expectations. [11:36] How 1SEO offers value to clients with month-to-month contracts. [12:56] How to set expectations with clients earlier on to avoid time-wasting. [15:31] Building software to cater to service-based business needs. [17:59] Lance on 1SEO's main goals moving forward. [18:58] Know when enough is enough and fire terrible clients. [20:03] Lance's book recommendation. Connect With Website: https://1seo.com/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Books Mentioned: Good to Great by Jim Collins Winning by Jack Welch Freakonomics by Stephen J. Dubner and Steven Levitt

In this week's episode of the eCom Ops Podcast, Norbert Strappler is joined by Lance Bachmann, CEO, and Founder of 1SEO Digital Agency. They discuss the importance of digital marketing for online business success, how SEO and PPC help online brands create better visibility and positioning, and tips on ranking above your competition.

Odds are good that you're paying 3X, 4X, or even up to 10X as much as you should be paying for leads – and you're missing out on some key long-term benefits of your lead generation efforts!   In this episode, host Dan Lesniak talks digital real estate marketing with Lance Bachmann, the Founder of 1SEO.  Lance's team of 100+ people helps real estate agents reach large audiences via social media, search engine optimization, pay per click ads, web development, and more.   Listen as Lance and Dan discuss:   ∙ The real reasons why so many real estate agents think that online advertising doesn't work ∙ The 3 biggest opportunities in digital media for real estate agents ∙ Why Zillow should NOT be your main review platform ∙ Lance's tips for reaching more listing leads ∙ The powerful tool that less than 1% of Facebook advertisers use

In this episode, your host, Chris Wilmerding talks to 1SEO's Lance Bachmann about advertising, negativity, happiness, and more. Check out Lance's website here: https://1seo.com/

We sat down with Lance Bachmann (CEO of 1SEO Digital and ShockIT Support) to discuss how rejection changed his life, building takes time, winning vs not losing, and competing with yourself. --- Send in a voice message: https://podcasters.spotify.com/pod/show/noprisoners/message Support this podcast: https://podcasters.spotify.com/pod/show/noprisoners/support

This week Lance Bachmann is joined by James Mangan, Executive Director of Beat The Streets Philadelphia. Discussing why it's so important to help young kids from the city or from the streets to pave the way for the future.

Lance Bachmann is sitting down with Alina Tsirelson, licensed professional counselor, MS, LPC. Alina Tsirelson provides therapy for individuals, couples, and families. They will be discussing mental illness for kids and what she's seeing out there with young adults.Keep Up With The Lion's Den on Social Media:► Twitter: https://twitter.com/Lancebachmann► Instagram: https://www.instagram.com/lancebachmann/► Facebook: https://www.facebook.com/Lancebachmanndigital/► Website: https://digitallion.com/1SEO:► Instagram: https://www.instagram.com/1seodigital/► Facebook: https://www.facebook.com/1seodigitalagency► Twitter: https://twitter.com/1SEODigital► Website: https://1seo.com/

Lance Bachmann is sitting down with Gregg Downer, legendary Lower Merion HS basketball coach, and the man who mentored Kobe Bryant both on and off the court before his time in the NBA.  Keep Up With The Lion's Den on Social Media:► Twitter: https://twitter.com/Lancebachmann► Instagram: https://www.instagram.com/lancebachmann/► Facebook: https://www.facebook.com/Lancebachmanndigital/► Website: https://digitallion.com/1SEO:► Instagram: https://www.instagram.com/1seodigital/► Facebook: https://www.facebook.com/1seodigitalagency► Twitter: https://twitter.com/1SEODigital► Website: https://1seo.com/

This week Lance Bachmann is joined by Evren Asral, from Total Soccer. Evren Arsal played at West Point and is a well-known mentor here in the Bucks County, Philadelphia area. Discussing how he didn't have time to sit back and just take a nap for three months.

In this episode, Rebecca Chalson interviews Lance Bachmann, an American digital marketing expert, and founder of one of the country's leading digital marketing firms, 1SEO.com Digital Agency. Despite coming from humble beginnings, Lance a born and bred Philadelphian, relied on his tremendous self-discipline and sheer will and work ethic to raise himself up from his surroundings and fuel his hunger for personal and professional success. In this episode, he shares his story, as well as tips on how to set up your business for digital marketing success.