NAILED IT! The Business of Roofing

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Joe Hughes dives deep into the business of roofing. He brings in team members from his roofing training company, Contractor Dynamics, as well as industry leaders and experts.

Joseph Hughes


    • Jun 17, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 29m AVG DURATION
    • 260 EPISODES


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    Latest episodes from NAILED IT! The Business of Roofing

    259. How This Roofing Company Is Getting From $6M to $10M This Year | A Contractor Dynamics Case Study

    Play Episode Listen Later Jun 17, 2025 12:42


    Want us to help you generate consistent, inbound appointments? Book a call with our team.Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!Key Takeaways:✅ Optimize your existing ad spend to perform like 5x the budget✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads✅ Build a weekly marketing meeting routine to track performance & plan ahead✅ Use data dashboards and scorecards to spot issues and improve campaigns✅ Benefit from shared insights across 120+ roofing companies nationwide✅ Access expert coaching and unlimited support to solve marketing challenges✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠➡️ Instagram➡️ Facebook➡️ LinkedIn#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

    258. The Real Reason You're Not Getting Consistent Roofing Leads (And How To Fix It)

    Play Episode Listen Later Jun 11, 2025 5:33


    Looking to get higher quality leads and solve your marketing problem? Book a call with our team.It's not your Facebook ads. It's not the market. It's not even your agency.The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.In this video, Joseph Hughes reveals what's really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.If you want predictability, growth, and freedom — it starts with understanding this truth.Key Takeaways:⚠️ Why most roofing companies are stuck in “random acts of marketing”

    257. Should You Hire a Marketing Agency or Build Your Own Team? (The Brutal Truth)

    Play Episode Listen Later Jun 5, 2025 6:53


    Looking to solve your marketing problem? Book a call with our team.If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.I'll show you how to decide what's right for YOUR business — not based on hype, but based on where you're trying to go.Key Takeaways:

    256. How Most Roofing Companies Waste Thousands On Marketing (And How To Fix It)

    Play Episode Listen Later May 30, 2025 8:43


    Learn how Contractor Dynamics can help you stop wasting money on marketingMost roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avoid getting ripped off✅ The 3 non-negotiables for successful marketing✅ What a real marketing strategy looks like✅ And how to take back control of your resultsThis episode is a must-watch for roofing company owners tired of gambling on marketing and ready to build a real, repeatable growth engine.Key Timestamps:0:00- Why most roofers waste marketing dollars1:26- What most marketing agencies get wrong3:36- The transparency roofing companies need5:18- 3 things you need to succeed with marketing8:07- How to build a real growth engineConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#roofingmarketing #roofingbusiness #roofingcontractor #roofingleads

    255. 5 Steps to Become A 5 Mile Famous Roofing Company

    Play Episode Listen Later May 28, 2025 4:32


    Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here's what you'll learn:✅ Why retargeting warm audiences leads to higher-quality leads✅ How daily, human, face-driven content builds real trust with your market✅ Why “being real” is your best marketing asset in 2025✅ How a simple 2-step ad strategy can completely shift your business growthThis isn't about chasing trends or burning ad dollars on cold audiences. It's about showing up, being human, and implementing a repeatable marketing framework that actually works. Whether you're trying to break out of obscurity or want to become the top roofing company in your area, this episode lays it all out.Key Timestamps: (1:12) – The 5-step “Five Mile Famous” social media strategy(1:20) – # 1 Show Up Daily(1:32) – # 2 Be Human(1:52) – # 3 Use video, not just photos(2:07) – # 4 Run awareness ads 365 days a year(2:35) – # 5 Retarget with lead generation ads(3:26) – RecapConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

    254. Our Latest Decision To Serve Roofing Contractors Better (One Of Our Boldest Moves Yet)

    Play Episode Listen Later May 20, 2025 18:55


    Schedule a call to learn about our marketing agency servicesAfter five years of focusing solely on marketing training for roofing companies, we're officially relaunching our done-for-you digital marketing agency services — and we're doing it the right way.In this video, Joseph Hughes shares the why behind the move, what it means for the roofing industry, and how this expansion allows us to serve more companies at a deeper level.

    532. 5 Ways To Increase Your Roofing Companies Lead Quality | Joseph Hughes

    Play Episode Listen Later May 7, 2025 6:24


    Schedule A Marketing Blueprint CallRunning ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.Here's what you'll learn:✅ How to improve lead targeting on ad platforms✅ Why content matters just as much as your targeting✅ How to use friction to filter out low-intent leads✅ What types of offers attract the right clients✅ Why providing value upfront builds trust and authorityThis isn't about gimmicks, it's about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.Key Timestamps:(0:03) – Identifying the problem: low-quality leads and price shoppers(0:45) – Strategy #1: Targeting the right audience within ad platforms(1:21) – Strategy #2: Using content to speak directly to ideal customers(2:48) – Strategy #4: Rethinking your offer to attract serious buyers(4:16) – Strategy #5: Providing value upfront to build trust and authority(5:39) – Final advice on scaling, working with agencies, and optimizing before spending moreConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

    252. Less Than 2% Marketing Spend At A Roofing Company | Randy Hurtado & Joseph Hughes

    Play Episode Listen Later Apr 21, 2025 3:15


    See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.If you've ever felt like you're pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.Key Takeaways:

    251. Create A Winning 2025 Marketing Plan & Spend LESS | A Guide For Roofers

    Play Episode Listen Later Apr 16, 2025 10:56


    See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:

    251. How To Build A Financial Projection For Your Roofing Company w/ Rob Tokay

    Play Episode Listen Later Mar 24, 2025 58:49


    See if you qualify for a free Contractor Dynamics marketing auditJoin host Elizabeth Lytle on The Nailed It! Show as she sits down with Rob Tokay to explore the power of technology in the roofing industry. In this insightful episode, Rob shares his journey in developing cutting-edge solutions that help contractors streamline operations, improve efficiency, and increase profitability. They discuss the evolution of digital tools, common challenges roofing businesses face, and how technology is reshaping the future of the industry.Key Takeaways:

    250. Hiring & Retaining Top Talent In Your Roofing Company w/ Brian Alexander

    Play Episode Listen Later Mar 19, 2025 48:38


    See if you qualify for a free Contractor Dynamics marketing audit.In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively.Key Takeaways:

    249. Create Raving Fans To Grow Your Roofing Company Faster w/ Clifton Muckenfuss

    Play Episode Listen Later Mar 17, 2025 54:16


    See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business.They also dive into the power of Google reviews, the importance of timing in asking for feedback, and how to remove friction from your customer interactions. Clifton provides actionable strategies for business owners looking to stand out from the competition and turn customers into lifelong fans.Key Takeaways:

    248. The Leadership Lessons Every Entrepreneur Must Learn w/ Elizabeth Lytle & Joseph Hughes

    Play Episode Listen Later Mar 12, 2025 41:29


    See if you qualify for a free Contractor Dynamics marketing audit.⁠In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry.Key Takeaways:

    247. Use A.I. To Increase Growth & Profitability In Your Roofing Company

    Play Episode Listen Later Mar 10, 2025 51:08


    See if you qualify for a free Contractor Dynamics marketing audit.In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors.They discuss how roofing business owners can avoid burnout by empowering their teams, the power of differentiation in marketing, and why being memorable is often more important than being better. From creating a strong internal marketing system to the psychology behind branding, this episode is packed with actionable takeaways to help you scale your business the right way.Key Takeaways:

    246. Top 6 Digital Marketing & Business Growth Tools For Roofers In 2025

    Play Episode Listen Later Mar 3, 2025 55:52


    See if you qualify for a free Contractor Dynamics marketing audit.Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more effectively, this conversation is packed with insights that every roofing business owner needs.Key Takeaways:

    245. How To Set & Achieve Your Goals In 2025 w/ Jeremy Simpson

    Play Episode Listen Later Feb 19, 2025 28:29


    Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success.Key Takeaways:

    244. How To Set Business Goals That Actually Make You Money

    Play Episode Listen Later Feb 5, 2025 11:56


    Need help implementing these strategies? Book a 15-minute call with our team. Are you tired of setting goals that sound great but never actually move the needle? In this episode, we're diving into why most people fail at goal setting and—more importantly—how to create a step-by-step system that guarantees success in 2025 and beyond. Here's what we cover: ✅ The 4 biggest reasons goals fail ✅ A proven 4-step plan to set and achieve your goals ✅ Why "Who, Not How" is a game-changer for business owners ✅ How to create systems over willpower for long-term success Key Timestamps: 00:00 - Why some people succeed with goals (and others don't) 00:14 - The frustrating cycle of setting goals that go nowhere 00:42 - 4 reasons why most goals fail 02:30 - The overwhelming trap that keeps you stuck 03:45 - It's not your fault—here's what's missing 04:07 - The 4-part system to finally achieve your goals 05:03 - Step 1: Have a crystal-clear vision 06:25 - Step 2: Focus on who, not how 08:10 - Step 3: Set measurable targets and track them 09:54 - Step 4: Review and reaffirm your goals regularly 11:19 - Your next steps + what's coming in the next episode Connect with Contractor Dynamics: ➡️ ⁠Website⁠ ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #GoalSetting #BusinessGrowth #EntrepreneurMindset #SuccessHabits #WhoNotHow #Entrepreneurship #SmallBusinessTips #MarketingStrategy #Leadership #BusinessSuccess

    243. The Top 4 Marketing Strategies To Be Prepared For In 2025

    Play Episode Listen Later Feb 3, 2025 28:42


    Need help implementing these strategies? Book a 15-minute call with our team. Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building a brand that stands out. Key Takeaways:

    242. A Roofer's Guide To Digital Marketing Metrics & KPIs | Hold Your Marketing Manager Accountable!

    Play Episode Listen Later Dec 11, 2024 35:58


    Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and building a data-driven strategy that drives long-term results. Key Takeaways:

    241. What Does A Marketing Manager Do At A Roofing Company? | An Essential Task List

    Play Episode Listen Later Nov 26, 2024 13:44


    Schedule a 15-Minute Clarity Call With Our Team Dive into this comprehensive guide on effectively managing and supporting a marketing manager for your roofing company. Sydney Correll, Marketing Director at Contractor Dynamics, breaks down the critical tasks marketing managers should perform daily, weekly, monthly, and quarterly to maximize ROI and drive growth. Learn actionable steps to hold your marketing team accountable, balance in-house and outsourced efforts, and ensure consistent, high-impact marketing execution. Key Takeaways:

    240. A Simple Guide For Roofers: Marketing Manager Salary & Pay Structure

    Play Episode Listen Later Nov 18, 2024 8:14


    Schedule a 15-Minute Clarity Call With Our Team Tune into this in-depth guide on structuring compensation for a marketing manager in your contracting business. Sydney Correll, Marketing Director at Contractor Dynamics, shares proven pay models used by successful clients. Learn how to set realistic salary ranges, structure performance bonuses, and understand the value of marketing managers as revenue-driving team members. This video will equip you with the tools to confidently design a pay plan that motivates and attracts top marketing talent. Key Takeaways:

    239. Hiring a Marketing Manager for Your Roofing Business: A Step-by-Step Guide

    Play Episode Listen Later Nov 14, 2024 26:13


    Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company's core values and culture. From crafting the perfect interview questions to understanding qualifications and experience, Elizabeth shares valuable insights that will help your business find the perfect marketing manager. Key Takeaways:

    238. Using Support Systems and VAs to Scale Your Business with Chris Diroll of SMA Support

    Play Episode Listen Later Nov 12, 2024 24:18


    In this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on higher-value tasks. Learn the best practices for identifying key areas for improvement, hiring VAs, and building a scalable support system tailored for roofing companies. Key Takeaways:

    237. Steal These Marketing Strategies Used By Top Performing Roofing Companies!

    Play Episode Listen Later Nov 6, 2024 8:21


    Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up, and adapting to industry changes. Learn how roofing businesses can navigate slow periods by stepping outside their comfort zones and using creative marketing approaches. Key Takeaways:

    236. How To Hire A Videographer For Your Roofing Company | Step By Step Guide

    Play Episode Listen Later Nov 1, 2024 11:47


    Check Out Our '5 Mile Famous' Video Course Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video talent, budget considerations, and why direct hiring often beats large agencies, this video is a must-watch for any contractor ready to stand out and drive growth through strategic video marketing. Key Takeaways:

    235. Three Key Strategies of Top Roofing Companies: Joseph Hughes' Notes From Industry Leaders

    Play Episode Listen Later Oct 16, 2024 10:09


    Schedule a 15-Minute Clarity Call With Our Team⁠ Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain market leadership. Learn from real-world examples and expert discussions on organizational health, financial intelligence, and the cutting-edge use of AI to streamline operations and boost profitability. Key Takeaways:

    234. You Want To Bring Your Marketing In- House? These Are The First Steps To Effectively Executing

    Play Episode Listen Later Oct 14, 2024 15:31


    Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Elizabeth Lytle explores the pivotal steps roofing companies can take to internalize their marketing operations effectively. This deep dive addresses common challenges like dependency on agencies and the inefficiencies of external lead generation. Elizabeth discusses the strategic advantages of in-house marketing, emphasizing the importance of understanding customer needs, selecting profitable projects, and establishing brand recognition locally. Key Takeaways:

    233. Building Your Marketing A-Team: A Blueprint for Roofing Companies

    Play Episode Listen Later Oct 10, 2024 10:12


    Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of having skilled, dedicated roles such as videographers, social media managers, CRM specialists, and a visionary marketing director. Key Takeaways:

    232. Navigating Market Changes and Growth in the Roofing Industry

    Play Episode Listen Later Oct 2, 2024 9:54


    Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes engages in a deep dive with Eric and Ross from Beacon about the evolving landscape of the roofing industry. They explore the unique challenges and opportunities facing roofing contractors today, from navigating insurance-heavy markets to leveraging technology for business growth. The conversation sheds light on the importance of education and strategic partnerships in empowering contractors to elevate their businesses. Key Takeaways:

    231. Creating Predictable Revenue with In-House Marketing for Roofers

    Play Episode Listen Later Sep 30, 2024 12:00


    Tune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability. Key Takeaways:

    230. The Resilience Factor: How Manager Jon Overcame Major Setbacks

    Play Episode Listen Later Sep 18, 2024 15:00


    Tune into this inspiring episode of The Nailed It! Show as Joseph Hughes dives deep with Manager Jon into the essence of adversity and its pivotal role in entrepreneurial success. They explore how challenges shape leaders and the importance of resilience and decision-making in navigating business hurdles. Manager Jon shares a compelling story of overcoming significant logistical challenges that tested his resolve and demonstrated the power of staying true to one's commitments. Key Takeaways:

    229. Evolving Social Media Trends: A Deep Dive for Roofers with Tim Brown of Hook Agency

    Play Episode Listen Later Aug 29, 2024 43:08


    Tune into this compelling episode of The Nailed It! Show as Joseph Hughes collaborates with Tim Brown to explore the evolving landscape of social media algorithms and their impact on content strategy for the roofing industry. They dissect the nuances of algorithm changes across major platforms like TikTok, Instagram, and Facebook, revealing how these shifts can be leveraged to enhance brand visibility and engagement. Tim shares valuable insights on crafting attention-grabbing content, the significance of the 'interest graph', and strategies for creating niche-specific content that resonates with target audiences. Key Takeaways:

    228. How to Scale Your Roofing Business with Effective Marketing Techniques with Sam Stilley

    Play Episode Listen Later Aug 21, 2024 50:27


    Join us on this episode of The Nailed It! Podcast as Joseph Hughes dives into an enriching conversation with Sam Stilley from Amstill Roofing, exploring the transformative power of strategic marketing in the roofing industry. This discussion pivots on the significance of maintaining a robust company culture while scaling operations through effective marketing techniques. Sam shares invaluable insights from his extensive experience, highlighting the importance of diverse marketing strategies, the dangers of over-reliance on a single marketing channel, and the critical role of tracking and analytics in optimizing marketing spend. Key Takeaways:

    227. How Leadership Drives B2B Success in Roofing with Diego Dante

    Play Episode Listen Later Aug 14, 2024 45:26


    Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes sits down with Diego Dante, the dynamic force behind RoofCon, to explore the pivotal role of leadership in the roofing industry. With his unique vantage point from orchestrating one of the largest roofing conferences, Diego shares invaluable insights on the traits common among successful roofing companies and the pitfalls that hinder others. They delve into the essence of effective B2B lead generation strategies and the transformative power of visionary leadership in business growth. Key Takeaways:

    226. Financing the Future: Chris Scoville's Blueprint for Contractor Growth

    Play Episode Listen Later Aug 7, 2024 45:59


    Tune into this transformative episode of The Nailed It! Show as Joseph Hughes delves into the innovative world of contractor financing with Chris Scoville, the visionary behind Improvifi. They explore the genesis and evolution of Improvify, a firm that has revolutionized financing solutions for home improvement contractors, enabling enhanced customer service and exponential business growth. Chris shares his personal journey from a restrictive non-compete to founding a company that not only offers financial solutions but also empowers contractors with strategic tools for success. This episode covers the challenges and triumphs of establishing a new norm in contractor financing, the importance of strategic partnerships, and the impactful strategies that have enrolled over 775 contractors onto their platform. Key Takeaways:

    225. Why Our Marketing Campaign Flopped: A Revealing Case Study

    Play Episode Listen Later Jul 15, 2024 15:37


    Schedule A Marketing Blueprint Call: https://www.contractordynamics.co/bpcall/?utm_source=Podcast&utm_medium=Podcast&utm_campaign=7.11 Join Joseph Hughes in a candid exploration of a marketing campaign that didn't hit the mark. In this enlightening video, Joseph dives deep into the specifics of what went wrong and how his team quickly pivoted to turn failure into a learning opportunity. This episode is perfect for roofing companies looking to grasp real-world marketing dynamics and avoid common pitfalls. Key Takeaways:

    224. Join Us For A Private Q&A with Gary Vee - An Exclusive Event For The Home Service Industry

    Play Episode Listen Later Jul 11, 2024 17:56


    Join The Arena Mastermind: https://arenamastermind.co/ Join Joseph Hughes and Benny Fisher as they share the exciting journey of securing Gary Vee for an exclusive Q&A tailored for the home service industry. This episode dives into the behind-the-scenes strategies they used, from networking at elite events to strategic emailing, culminating in a special session scheduled for July 18, 2024. Discover the power of connections and strategic planning in bringing top-tier speakers to The Arena Mastermind. Key Takeaways:

    224. Building a Roofing Empire: Lessons on Leadership and Growth from Sam Stilley of Amstill Roofing

    Play Episode Listen Later Jul 3, 2024 41:31


    Join Joseph Hughes, host of The Nailed It Show, as he sits down with Sam Stilley, the visionary leader of Amstill Roofing. In this enlightening episode, Sam shares his journey of growth and leadership within the roofing industry, revealing the foundational principles that have driven his company's success. Key Takeaways:

    222. Crucial Systems For Success In Your Roofing Company w/ Adam Kaminski, Aaron Christy, and Joseph Hughes

    Play Episode Listen Later Jun 27, 2024 71:27


    Learn more about Supplement & Claim Pros: https://supplementandclaimpros.com/ Join us for a riveting special edition of the "Nailed It Podcast," streaming from Indianapolis with Joseph Hughes, owner of Contractor Dynamics, alongside Aaron Christy and Adam Kaminski, partners at Indy Roof Company. Dive into a rich discussion about the foundational elements of business and personal development within the roofing and restoration industry. Key Takeaways:

    221. A $10 Million Dollar Social Media Blueprint w/ Jason Payne of State 48 Roofing

    Play Episode Listen Later Jun 25, 2024 17:12


    Are you ready to transform your roofing business using the power of organic content? Dive into this insightful interview with Jason Payne, owner of State 48 Roofing, who has built an eight-figure roofing company primarily through free, organic Facebook and Instagram content. Discover the strategies that propelled his company to impressive revenue heights and a robust team size, all by leveraging social media effectively. Key Takeaways:

    220. Top 8 Marketing Channels For Roofing Contractors & How To Effectively Utilize Each Channel

    Play Episode Listen Later Jun 17, 2024 8:38


    Are you tired of guessing which marketing strategies will truly elevate your roofing or contracting business? Don't worry; we've got you covered! In this comprehensive video, Joseph Hughes dives into the transformative world of marketing for roofing and contracting companies. With our newly launched Marketing University, discover the essential tools and techniques designed to skyrocket your business's growth. Here's what you can expect to learn: Key Takeaways:

    219. Building A Stronger Brand, Make More Profit! Joseph Hughes and Luan Nguyen On Strategic Marketing

    Play Episode Listen Later Jun 12, 2024 63:54


    Ready to revolutionize your construction business? Dive into this powerful episode of Luan Nguyen's "Get Biz, Do Biz, Get Paid" podcast featuring our very own, Joseph Hughes. In this engaging session, Joseph unpacks the crucial role of branding and marketing in distinguishing your construction company in today's competitive market. Key Takeaways:

    218. Revealing Our New Venture - The 'I Build America' Brand Launch

    Play Episode Listen Later Jun 10, 2024 10:12


    We get TONS of demand for our 'I Build America' t-shirts at roofing conferences and other industry events! In this video, you'll get the opportunity to hear about a passion project years in the making—the launch of 'I Build America' as a standalone brand!

    217. How Private Equity Is Shaping The Roofing Industry with Josh Sparks of Infinity Home Services

    Play Episode Listen Later Jun 5, 2024 57:20


    The topic of private equity has created a ton of buzz in the roofing industry!! Join Joseph Hughes as he conducts an enlightening conversation with Josh Sparks, CEO of Infinity Home Services, where they dive deep into the intricacies of private equity in the roofing industry. Whether you're considering selling your roofing company or just curious about the surge in private equity investments, this video is packed with invaluable insights directly from an industry insider. Key Takeaways:

    216. Elevating Your Roofing Brand: The Golden Group Strategy From Greta Bajrami

    Play Episode Listen Later Jun 3, 2024 6:20


    What 3 things will help you develop your brand and drive profit in your roofing company? Join Joseph Hughes in this enlightening conversation with Greta Bairami of Golden Group Roofing, captured at the NERCA convention in Massachusetts. In this interview, Greta discusses the innovative strategies that set Golden Group apart in the traditional Northeast roofing market. Discover how focusing on proprietary aspects rather than products has catapulted Golden Group into a leading position in the industry. Key Takeaways:

    215. Frank Ruiz with Beacon Reveals How to Scale Your Roofing Business with Smart Marketing

    Play Episode Listen Later May 30, 2024 8:51


    In this interview from our recent Five Mile Famous workshop in Phoenix, Joseph Hughes sits down with Frank Ruiz, the seasoned Sales Director at Beacon Roofing Supply. Dive into Frank's expert insights on how roofing company owners can elevate their businesses through strategic marketing and robust partnerships. Key Takeaways:

    214. How to Set SMART Goals for Business Growth | Success Strategies with Joseph Hughes

    Play Episode Listen Later May 28, 2024 14:53


    In this podcast, Joe shares the importance of setting SMART goals for your business and how it can transform your growth strategy. Discover how to move from vague aspirations to concrete, achievable targets with practical advice and real-world examples. Joe dives into the significance of creating specific, measurable, achievable, relevant, and time-based goals, and how these can bridge the gap between where you are now and where you want to be.

    213. From Struggles to Success: Mastering Roofing Business Growth with Jim Johnson and Joseph Hughes

    Play Episode Listen Later May 22, 2024 10:45


    Join us as Joseph Hughes of Contractor Dynamics and Jim Johnson of ContractorCoachPRO, a legend in the roofing and contracting industry, delve into the essentials of growing a successful roofing business. In this video, they discuss the importance of systems and processes, how to effectively train your team, and the critical steps to scaling your company. Highlights: 00:00 - Introduction and the importance of having a focused approach. 00:23 - Investing in the right people for your business. 00:53 - The power of processes and systems. 01:27 - Timing and sequencing in business growth. 02:24 - The importance of training and onboarding. 03:23 - Observing successful companies for best practices. 04:22 - The significance of having a CRM and lead management. 05:45 - Setting up employees for success. 06:14 - Documenting processes and training for scalability. 07:34 - Creating freedom through structured systems. 08:03 - Encouraging team independence and self-sufficiency. Learn from industry experts and take actionable insights to elevate your roofing company to the next level.

    211. Navigating Entrepreneurial Challenges: Insights from Hunter Ballew on Self-Doubt & Triumph

    Play Episode Listen Later May 8, 2024 57:11


    Join Joseph Hughes as he hosts Hunter Ballew on the Nailed It! Show, where they dive deep into the rarely discussed aspects of entrepreneurial life. In this episode, they explore the personal struggles and mental battles that leaders face behind their public successes. What You'll Discover in This Video:

    210. How to Differentiate Your Business in a Competitive Marketplace with Dan Antonelli

    Play Episode Listen Later May 6, 2024 9:05


    Join Joseph Hughes and Dan Antonelli in a dynamic discussion about conquering competitive challenges and distinguishing your home service business in today's saturated market. Discover innovative strategies to elevate your brand and ensure your company stands out, despite the heavy competition and high ad spends that dominate the roofing industry. What You'll Learn in This Video:

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