Construction + Small Business Marketing: It's a Code World:

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand's standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine

Discover the AI Coaching Tools Driving Explosive Growth in Home Services SalesJoin Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.Learn how top companies are: • Using AI to instantly review technician performance • Coaching reps on the go with real-time insights • Leveraging call analytics to close more deals • Increasing average ticket sizes by talking smarter, not harderIf you're in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.Whether you're a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy's incredible referral engine and how you can apply the same framework to your own business.

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn't just an afterthought — it's a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.They cover: • The biggest mistakes contractors make when offering financing • Why “leading with affordability” increases conversions • How HVAC pros and roofers can shift from order takers to real closers • Psychological pricing and website strategies that reduce abandoned leads • What financing info should (and shouldn't) be on your website

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that's turning community influence into business growth.Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.Whether you're an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.✅ Learn the secrets of becoming locally famous✅ Unlock community-based influencer marketing✅ Get real-life strategies that drive referrals and loyalty

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one's for you.

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you're leading a growing roofing company or a home service brand—this episode delivers honest, actionable insights on building lasting impact.

If you've ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad's skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what's working. Whether you're a contractor or a marketing agency, this is the data clarity you've been craving.

Getting Google reviews isn't just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.Discover actionable tips to:- Develop scalable review-generating systems to enhance customer feedback.- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.- Utilize tools such as Liftify to streamline the review collection process.- Steer clear of common reputation-damaging mistakes made by contractors.If you're in the home services space and want to dominate local search, don't miss this one.

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it's not just Facebook), they unpack what truly builds visibility and trust in your local market.

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads. Whether you're brand new to YouTube ads or ready to scale, this episode is packed with strategies to skyrocket your results.

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition beats reach.This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros looking to grow smarter—not just bigger.

On this episode of the Hook Better Leads Podcast, we're joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.We talk memes, marketing risks, and what makes people actually connect with your content.

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.

Subscribe to our page for more home services content / resources. Book a call with us: https://calendly.com/brynnwilson/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.

Learn more about Ben Tiger at; https://www.therooftiger.comSubscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are your systems and processes helping or hindering your growth? In this video, we explore how refining workflows, automating tasks, and optimizing efficiency can drive sustainable success. Whether you're managing a business, leading a team, or improving personal productivity, mastering systems and processes is key to scaling and achieving long-term goals.Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Curious about how a digital-only roofing sales process works? In this video, we break down the step-by-step journey from initial contact to final contract without ever needing an in-person visit!Learn more about Kody Landals at; https://www.reimagineroofing.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.

In this episode, we dive into the fascinating journey of rebranding a roofing company and expanding its reach into the retail sector. We explore the challenges and successes of refreshing an established brand, creating a new identity, and leveraging marketing strategies to stand out in a competitive industry. Plus, we discuss the exciting venture of pushing into the retail space, exploring the opportunities and hurdles that come with diversifying the business. If you're interested in business growth, branding, and the strategies behind entering new markets.Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedYard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbookDOPE:  https://www.dopemarketing.com/Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and exercise, masterminds to learn from your peers, how to overcome obstacles in your life, and more. Dave speaks on setting small and attainable goals to help you achieve your bigger goals and I think that is a big takeaway that could help a lot of people. We hope this episode helps: whether you have some specific takeaways for your personal/mental health, or maybe you just feel heard that you're not alone in the challenges you face.Here's to 2025 being an amazing year for all of us, cheers!0:00 - Intro2:14 - Dave's Wellness Strategies9:51 - Workout / Sleep13:24 - Work Life Balance as Entrepreneurs 18:32 - 75 Hard & EOS20:21 - Masterminds & Adventures37:10 - Tech & Distractions40:09 - Attention Economy For Home Service Businesses47:50 - Yard Sign Talk

In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they've built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they've redefined what success looks like in the roofing industry.Learn More about Black & White Roofing at;  https://blackandwhiteroof.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this episode, we dive deep into the latest trends, deals, and opportunities shaping the roofing industry. Whether you're a contractor, business owner, or investor, understanding the landscape of mergers and acquisitions in 2025 is critical to staying ahead.Learn more about Gregg Schonhorn at https://sfpadvisors.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this video, we break down the secrets to creating a flawless roofing customer experience from start to finish.

Becca Switzer of Roof Sales Mastery and I discuss what we think 2025 will look like for the roofing industry. We discuss Private Equity, Financing, and many more sales topics.If you'd like to learn more about Becca: https://roofsalesmastery.com/ 

In this episode of our podcast, we dive into the future of roofing marketing and explore what 2025 has in store for the industry. From emerging digital trends to the latest tools and strategies, we cover everything roofing businesses need to know to stay ahead of the competition.Learn more about Michael Stearns at; https://ascenddigitalexperts.comSubscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are you a roofing company looking to grow your business without breaking the bank? In this video, we dive into free and effective marketing strategies tailored specifically for roofing businesses. Whether you're just starting out or want to expand your reach, these ideas can help you attract more customers and stand out from the competitionLearn more about Aaron Christy at; https://indyroofandrestoration.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are you ready to level up your roofing business in 2024?

In this episode, we dive into the complex world of private equity in the roofing industry. From cash flow challenges and the pressure for rapid ROI to issues with sustainability and long-term business impact, we explore the risks and rewards of private equity-backed roofing companies. Whether you're a roofing contractor, an investor, or just curious about how private equity influences this niche, this conversation is packed with valuable insights.Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Kyle Van Boxel sat down with us at RoofCon, aswell as a special guest to kick things off :) Kyle discussed how Building Codes, Regulations, and Insurance have been evolving recently, and what products are hitting the market in response. New Reinforced Underlayments, new roof materials, and more.Tune in to learn how to stay ahead of the curve in 2025 in your market.Find Van Boxel Products here: https://vanboxelsupply.com/

Breakthrough Academy provides contractors with the systems, coaching, and community to enjoy increased profits, better work-life balance, and enable growth

In this episode, we explore strategies for turning large-loss commercial projects into profitable opportunities. Handling extensive damage, high stakes, and complex logistics can be challenging, but with the right approach, these projects can yield impressive returns.Learn More about Jason Elmer at;  https://www.trident-cg.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about Jim Johnson at https://prosperoushuman.com Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In today's video, we're diving deep into the 9 Best Roofing Software Solutions available on the market. Whether you're a contractor, architect, or homeowner, having the right tools can transform your roofing projects from tedious to seamless. We'll break down each software's unique features, pros, and cons to help you make an informed decision.But that's not all! We'll also explore how to identify and eliminate tech bottlenecks in your roofing business. Discover practical tips and strategies to streamline your operations, enhance productivity, and ensure your projects run smoothly.Learn more about Nick Peret at;  https://betterboss.io/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In this episode, we sit down with a young and highly successful door-to-door (D2D) sales professional who's breaking the mold and earning an astounding $400K at just 22 years old! From his humble beginnings to his rise in the sales world, we dive deep into the strategies, mindset, and habits that led to this massive success.Learn More about Nic Dokman at; https://www.royaltyrenewables.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Matt Spanton Joins for a Roofing Update for Hurricane Helene + helps give some perspective on leading through disaster.

I sat down with Dmitry to discuss how you should be marketing in busy seasons versus slow seasons.... because YOU SHOULDN'T STOP MARKETING IN SLOW SEASONS.We also talk about YouTube strategies for success, Private Equity's impact on the roofing industry, and dive into why Dmitry gets cease and desist letters.... and why he doesn't care!  This is a great episode with lots of valuable information so make sure to tune in!

In this episode, we dive into the strategies you need to succeed in 2024 when it comes to ranking on both ChatGPT and Google's Search Generative Experience (SGE).

Justin Puetz from Puetz Construction shares his journey from doing everything himself to growing a thriving business with a team and subcontractors. He discusses the challenges of scaling up, finding the right people, and maintaining quality while expanding. Tune in for insights on entrepreneurship, leadership, and balancing personal and professional life.Connect with Justin: https://www.facebook.com/justin.puetzTheir Website: https://puetzconstruction.com/