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John Kim's newest book is OUT NOW! Single on Purpose. It hit #1 in Dating on Amazon, Order it now!  ___ John Kim (The Angry Therapist) is doing things differently. Therapy in a shot glass. Ten minutes, no filler. ____  Ready to try the Lab? Try a new way to grow. Like fitness classes but for your mental and emotional health: https://www.tat-lab.com Sign up for texting with The Angry Therapist: https://www.theangrytherapist.com/texts Want to change your own life, give back to others and change the way others experience the world? Let's talk. Join JRNI Coaching and become a life coach. ____ Get $5 OFF -- Magic Spoon is healthy cereal that tastes too good to be true. Keto cereal that's High-Protein, Low-Sugar, Keto-Friendly, Non-GMO, Gluten-Free, Grain-Free, Soy-Free, Wheat-Free! Now you can have your cereal and eat it too. Nothing Artificial. Try Magic Spoon with our 100% happiness guarantee. $5 OFF -- MAGICSPOON.COM/ANGRY PROMO CODE: ANGRY ___ KENCKO.COM -- Get 25% OFF with code: ANGRY Kencko is smoothies and real nourishment for busy people. Add organic fruits and veggies to your daily routine in under one minute. No added sugars or sweeteners. All the vitamins and fiber. Find the right smoothie box, personalized just for you. FIRST 100 LISTENERS GET 25% OFF  https://www.kencko.com/angry ___ Music in this episode is by Keshco and Envato. The Angry Therapist Podcast is Produced and Audio Engineered by Amanda Meyncke.

Could knowing your DNA or genetics optimize your exercise programming? I’m a fan of course. DNA testing results can be an eye-opener about exercise, as well as optimal eating, sleep, and even supplementation considerations. What are you predisposed for? Beyond that is the subtitle today, why some people get fatter with more exercise, that got your attention. You'll love this episode with my guest Dr. Sam Shay. This episode is all about you... and unlike hormones and situations in life, it's something you can always rely on. Unlike lab tests, your DNA snips don’t change so you can test once and find it supports your compliance following what you know to be right and easily rejecting fads and trends all wrong for you. My Guest: Dr. Sam Shay, DC, IFMCP helps busy, health-conscious entrepreneurs and mom-preneurs increase their energy, resilience, and "Stop-The-Clock" from the effects of aging, so they can create and sustain a healthy and free life. Dr. Shay has dedicated his life to helping others through functional medicine and functional genetics. He has recently authored a new eBook on Genetics where you can learn the different types of genetics-based weight gain, how to future proof your brain, food triggers, how to genetically determine your optimal carb-tolerance, vitamin D absorption*, and immunity support.* * both so important to us in this moment of time we're in and forever will be We’ll share how you can get access to that free book later in the podcast and that link will be in the show notes. Questions we answer in this episode: How is your genetics approach different from others? Your ebook talks about the 3 different genetic ‘weight loss types’. Can you describe them and how women who aim to be fit, healthy, and at an ideal weight in menopause and beyond may be doing things against their own genetics? Can you explain how for some women, the more they exercise, the fatter or more ‘washed out’ their muscles are? Some – who are still cycling - even have their menstrual cycles get worse? Some listeners will wonder, can’t you just get this info from 23AndMe or Ancestry? How can listeners get in touch with you to learn more about their genetics? Free Book for Listeners: Get your free copy of Dr. Sam Shay's ebook: "Your Missing Genes: The Revolutionary Method to find your ideal diet, balanced weight, and help "Stop-The-Clock" of the effects of Aging,” available at www.DrSamShay.com/genetics Social media Listeners: Would you love to have Sam back to talk about addiction? Leave your comment below the show notes at flippingfifty.com You may also like: How Can DNA Testing Improve Your Fitness?  The Aging Athlete and Fitness Enthusiast Upcoming Programs: STRONGER - 12 weeks to better muscle, bones, and energy

John Kim's newest book is OUT NOW! Single on Purpose. It hit #1 in Dating on Amazon, Order it now! ___ KENCKO.COM -- Get 25% OFF with code: ANGRY Kencko is smoothies and real nourishment for busy people. Add organic fruits and veggies to your daily routine in under one minute. No added sugars or sweeteners. All the vitamins and fiber. Find the right smoothie box, personalized just for you. FIRST 100 LISTENERS GET 25% OFF  https://www.kencko.com/angry ---- PLUSHCARE -- Free 30 Day Trial Book a same-day appointment with a top online doctor. Get diagnosed and prescribed in as little as 15 minutes. Our primary care doctors are available 24/7. FREE 30 DAY TRIAL for Angry Therapist Listeners ___ John Kim (The Angry Therapist) is doing things differently. Therapy in a shot glass. Ten minutes, no filler. ____ Ready to try the Lab? Try a new way to grow. Like fitness classes but for your mental and emotional health: https://www.tat-lab.com Sign up for texting with The Angry Therapist: https://www.theangrytherapist.com/texts Want to change your own life, give back to others and change the way others experience the world? Let's talk. Join JRNI Coaching and become a life coach. ____ Music in this episode is by Keshco. The Angry Therapist Podcast is Produced and Audio Engineered by Amanda Meyncke.

From immigrant family and sharing a closet for a bedroom, to starting a baking mix company in her home kitchen, to leading a team, growing a retail base, and opening a brick and mortar location, Bella Lam from Coconut Whisk opens up and shares what's all gone into building the business up to what it is today.Bella shares what it means for her to build a business that leaves a legacy, adds meaning to her community, and build up more and more dreamers and doers in the next generation.Follow Bella on Instaram @_bellalamFollow Susan on Instagram @susan_restoringthedayOrder from Coconut Whisk and learn more about their mission at https://coconutwhisk.com/Exclusive Gift for Listeners:Get $5 off your Coconut Whisk order at coconutwhisk.com when you use promo code SUSAN5

Are you part of a peer group? If so, I'm sure you know the value that they can bring to you, both individually and as a business owner. If you've never joined one before, I think you're really going to enjoy listening to today's conversation with my guest, Dylan McCabe, as we cover the reasons why it can help you on your way to becoming a successful roofing contractor. Dylan McCabe from LIMITLESS Roofing CEO Groups assembles teams of non-competing contractors that meet once a month over Zoom, creating a sounding board for the contractors to discuss the issues they face and best practices in solving them. These meetings build camaraderie and a great support network.  You don't want to miss this! What You'll Hear in This Episode: Let's kick off this show with my quick “Follow-up Friday” tips for you! Dylan saw an opportunity to start a podcast, interviewing owners and CEOs of roofing companies to hear their stories. This allowed him to hear their challenges from a leadership standpoint and a business standpoint. That podcast led Dylan to start multiple 10-membered peer groups for these owners and CEOs of roofing companies, where they help each other break through limits in business and in their own personal leadership together.  All roofing company owners share the same problems! Dylan explains what EOS Worldwide (Entrepreneurial Operating System for businesses) is and how its concepts and tools empower you.  The EOS Model consists of these six components, as Dylan details: Vision People Data Issues Process Traction Being a learner and being growth-minded are two criteria for joining this program. Dylan shares the unique benefits to business owners and CEOs who participate in his peer groups. Connect with Dylan! Visit his Website Join his Facebook Group Listen to his Podcast Book Mentioned: Traction: Get a Grip on Your Business by Gino Wickman, Founder of EOS Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

In order to grow a solid and profitable roofing business, you're going to need salespeople that can get out there and produce for you.  My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well. On today's show, we'll be talking about where to find the right kinds of salespeople, how to attract them, and what it takes to build a team of A-players. Listen in, I think you're going to find this conversation very helpful! What You'll Hear in This Episode: Consider your goals, as Adam explains. What the average sales should be per rep, per year, conservatively, according to Adam. Before you begin hiring, you need a clear plan for what that salesperson will be responsible for. Adam discusses the options for paying your salespeople.  Financial models must be run to maintain your profitability and your financial health in order to stay in business, serve customers, and grow. Have transparency with your team on when and how they will get paid. Adam details how to find great salespeople and the common mistakes made in the hiring process. Adam shares how he breaks down training into three categories. Most sales reps waste 80% of their time because they were never shown the most effective and most profitable way to sell by following a proven system. Accountability is necessary in managing the team for the retention of performance. Ideas for having great sales meetings. Thinking fast on your feet is the most valuable skill in sales. Connect with Adam! The Roof Strategist  Adam's sales training includes a 120+ video library for storm and retail roofers! Adam's YouTube Channel Adam's Email The Roofing Sales Connection - for sales opportunities Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

Happy New Year! Here's to a healthy and profitable 2021!   Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

In today's interview, I talk with Vicki Suiter with Suiter Business Builders about why some contractors she works with have a consistent flow of quality applicants and others that just complain that there aren't any good people that want to work or take responsibility. We drill down to find what makes them different. What You'll Hear in This Episode: Every contractor should be part of a mastermind or peer group, where you have the opportunity to sit down with non-competing contractors to talk about the problems we have and potential solutions. Today's workforce is the best workforce we've ever had, it's just different than in the past. The #1 problem in the industry is finding and retaining key people. When you hire A-players, it is the secret to having more profits, more time, and more fun. The reason it's so hard to find good people is two-fold: 1) everyone is super-busy due to a supply and demand issue, and 2) the next generation of contractors are going into the trades in far fewer numbers.  Questions to consider: Are we building the kind of business that makes people want to come and work for us? Are we creating a culture that people are attracted to? The contractor industry should find ways to connect with kids in building more interest and tap into their desire to learn skills in the trades. Millennials want to work in an environment where they feel like they belong, where they matter and have a sense of contribution. This is actually a fundamental desire of everyone and a very important part of building an organization that makes people want to come and work for you. You need to build a team around you that takes ownership of their responsibilities so that if you need to step away from the company, they can run it. Build a culture where your people are accountable to a result. Implement “position agreements”, versus “job descriptions”. Job descriptions reflect a helper position with a task list. Position agreements have the employee own and manage results. Always be recruiting, training, and retaining. People, in general, want to do a good job, and as a business owner, you need to give them the opportunities to succeed. When you implement these steps and your employees love to work with you, they're going to be talking about you, and this will help attract your A-players. Have clearly-defined interview questions before your candidates even show up. Ask open-ended questions. You should be doing about 20% of the talking, and they should be doing 80% of the talking. The cost of turnover for the average employee is about $25,000, so you want to hire well. This will also be less stressful to your employees. When you build a culture where your team is out there talking about what a great place it is to work because they have that sense of belonging, they feel like they're treated well, good communication, they know how to win the game with you, and they get paid well, then people talk about it and want to work for you. Your “people'' are your most important asset. Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Are You Interested in Being Part of a Mastermind or Peer Group? Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ Connect with Vicki! Vicki's Website The Manager's Hiring Toolkit Vicki's YouTube  Did You Miss The Roofer Show with Guest, Vicki Suiter, in Past Episodes? Episode 96: The Top Reasons Contractors Don't Make the Money They Should Episode 79: How to Stop the Profit Bleed in Your Business Recommended - The Roofer Show with Guest, Charles Antis Episode 128: How This Contractor Keeps a 93% Employee Retention Rate Book Mentioned: The Profit Bleed: How Managing Margin Can Save Your Contracting Business, by Vicki Suiter THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

Having a consistent process for your project production is a must to maximize your job profits. If you're tired of getting those phone calls from the job or angry customers you'll want to listen to my interview with Tim Faller. Tim has consulted on production with hundreds of construction companies and we discuss his best practices for reducing slippage and making more profit on every job. “The money is made in the sale. It's production's job to protect it.” What you'll hear in this episode: The two main reasons Tim gets called: Remodelers call him with issues regarding slippage, inefficiency, or labor issues - issues pertaining to where they may be losing money. More companies are calling because they want to get their processes in place and working smoothly in preparation for transitioning to new ownership in the next 5 years, or they want to prepare and be ready for a recession. Problems are usually due to a lack of communication and commonly have to do with the handoff of information from sales to production. The lack of information is typically the reason why production struggles and isn't as efficient as it could be. What Tim is hearing is that the field staff feels like they are not getting enough information to do their project effectively. Lack of management of a client is also an issue that Tim sees. The contractor controls the flow of the work, the start time, the materials selections, etc. Tim shares a story that reflects how critical processes are. Salespeople should have a checklist that is completed for every job. The checklist should be created by the production team. Checklist considerations should include what the salespeople need in order to SELL the job, and what production needs in order to PRODUCE the job. These are often two very different things. Tim suggests a meeting between the foreman and the lead installer with the sales team, and get the turnover of 3 or 4 jobs at a time.  They can read everything that's in the paperwork.  What's NOT in the contract?  Who are the clients? How do they think? Who will be home during the day? How do they make decisions? What are some of their fears? What are some of the access issues we might have? What are the problematic spots that we might run in to? Prepare for challenges and be ready. For example, how many layers of shingles will we be stripping? How much rot damage should we be prepared for?  These kinds of questions help bridge the gap between the sales team and production, and prevent the negative divides. The physical hand off of information from sales to production is important. The lead on a job should check and confirm all materials before the project starts. It's possible that this task might be done 3 or 4 jobs ahead, so that we're all working on this. This is one of those areas where the lead on the job can double-check for accuracy and request any extra items that might be needed, and take responsibility for making sure that the right materials are on the job site. Somebody else can order it all, somebody else can make sure it gets delivered at the right time, but a checklist of items and physically seeing that all materials are ready to be delivered to the job site are an effective handoff. Consider having a pre-stocked trailer on site that allows them to have extra nails, extra caulk, extra flashing, etc. so that they don't have to run off and leave the job. This can be “indirect costs” for budget purposes.  Debrief - don't just shrug off an issue after the job is done. When you see a problem, get your team together for a post-mortem meeting and discuss what can be done to ensure that problem doesn't happen again. Dave shares the process he uses in roofing. One of the biggest challenges a company faces is getting away from the “it is what it is” thinking. If you have the correct culture in your business, everybody's working toward the same goal. Tim provides some tips on managing the client's expectations.   Connect with Tim! Tim's Website Tim's Email Tim is Starting a Peer Group for Specialty Companies For More Info: Remodeler's Advantage Subscribe & Listen to the Power Tips Unscripted Podcast! Great Source of Information! Power Tips Unscripted Podcast Resources / Links: Download My FREE 1-Page Business Plan Text me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~   The Roofer Show Sponsor Info Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

“Yes, and...” with Michael Bruny-GrothMy guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.This week we dig into:-How Improv training has a major impact on design process, interactions and business relationships.-How a variety of skills can compound and carve a path for you.-How a digital product launch can go from zero to hero when you don’t give up.-How “a prototype is worth a thousands meetings...” and also worth a ton of sales.LISTENERS Get 15% off the Logo Package Express: https://bit.ly/3et5EFV-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/Support the show (https://www.patreon.com/xdpodcast)

The recession is coming! The recession is coming! That's what you hear on the news every night. Manufacturing is down, property values down, and retail stores filing bankruptcy. But construction is booming, we can't find people to do the work because unemployment is low, and the stock market is at record highs. Recession? What recession? What's going on? It's been over 10 years since the last recession and most of our listeners weren't even in business then. All they know is business is great and it's going to last forever! But the party is coming to an end. It's just that nobody knows when. What have you done to prepare your business to not only survive but position yourself to thrive during a downturn in the economy? Today I'm going to give you 10 simple tips to recession-proof your business and also take advantage of the opportunities when the economy comes back. Show Highlights: Tip No. 1: Be prepared by having a plan. Download my FREE 1-page business plan to simplify your process. This plan asks you the important questions, the ones that really get you to think about what your business is, where you're making your money, what your ideal customer looks like, where's your business going to come from, etc. This will also help you figure out where you want to go with it. If you're looking at retiring in 5 years, that takes some serious planning. If you're a young person starting out, you want to build a business that's sellable, and that can support you in the lifestyle to which you've become accustomed. Tip No. 2: You need to know where you're making your money (residential, commercial, etc) because when things slow down, you're going to want to focus on that niche and bag the rest of it. You want to see what it looks like to have a 20% drop in business. What tends to happen during recessions is a building owner isn't going to want to spend big money to put a new roof on, so they're going to look at repairs (maintenance, coatings, resurfacing). This is where a huge opportunity exists. It is a low cost, low risk, high margins business. If you have a service department, now is the time to get the process down, and consider expanding. Service is a great profit center both inside and outside of a recession. If you do not have a service department, it might be time to consider one. Check out the Show Notes for a link to my past podcast with Greg Hayne on How To Start An Extremely Profitable Service Department! Tip No. 3: Cash! Have a lot of cash on hand to get you through a lean period to cover your overhead. Having a good amount of working capital solves a lot of problems. It will also be useful in case of opportunities present themselves. Collect your money on accounts receivables. If you aren't in the practice of doing this regularly, you need to start getting a good process put in place. This is how you make your profits, and where your cash is going to come from. When things slow down, people are slow to pay, so you need a way to stay on top of this. Check out the Show Notes for a link to my past podcast with Thea Dudley on 5 Reasons You May Have Cash Flow Problems! Check out the Show Notes for a link to my past podcast with Alex Barthet on How To Get Paid! Tip No. 4: Cut the fat! What expenses do you currently have that you can cut back on? Do it now so it isn't so painful later. Tip No. 5: Have your sales process down. When things slow down, there will be fewer opportunities, so you need to have a properly trained sales force that can go out there and sell for a higher price so that you can get your margins. Tip No. 6: Know your numbers. The number one reason contractors go out of business is because they don't charge enough money for their services. This is because they don't understand the costs of doing business. When the market turns, you'll have to be more competitive, and you can only do that if you understand your costs. You need a good reporting system.s, Tip No. 7: Have a good CRM set up to track your team, leads, jobs, and scheduling. Quick Tip: A good way to rustle up some business that you may not have thought of is dead leads! A simple way to bring those leads back to life is to send an email with the subject line, “Are you still looking to re-roof your home in (City)?” In the body of the email, just state “Let me know.” Include your contact information, your signature, and that's it! Send to all your dead leads! Tip No. 8: Make sure your website is fully optimized to attract visitors and to convert them, building trust as you go, into an actual lead. Then convert the leads into sales. Tip No. 9: Tips for your website: Establish yourself as an expert. It has to be fast and look great on a mobile device. Have the button on your website that they can click to call you. Don't use stock photos. Show photos of your guys and your equipment. Have a good “About” page. Include your photo and a short welcome video. Tip No. 10: Make sure that you're getting reviews. Make it an easy system by asking for a review upon completion of a project and making it a part of your sales process. Bonus Tips: 11) Get with your bank and set up a credit line. 12) Be sure you're taking your discounts with vendors. 13) Don't cut your marketing; increase it. You want repeat business and referral business. 14) Put out a newsletter to keep your name out in front of everyone. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Podcast 74: How To Start An Extremely Profitable Service Department With Greg Hayne Podcast 119: How To Get Paid With Alex Barthet Podcast 124: 5 Reasons You May Have Cash Flow Problems with Thea Dudley The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Have I got a jam-packed episode for you today! I'll be covering some industry news about upcoming expos, a new app from Owens Corning, the importance of networking, and timely information on the advantage of strategic partnerships. I want to remind you first, though, about how important it is to have a business plan in place. You can download my FREE 1-Page Business Plan from my website to help you with that, and then you need to be consistent. Remember, when you have consistency built into your business plan you're going to see results, and keeping consistent with those little things is what's going to help bring you success! Next week is the IRE, the International Roofing Expo in Dallas, TX, from February  4th-6th. This is a great opportunity to network with other contractors and see what's going on out there. They also offer some great educational seminars, so if you have a chance to attend, you absolutely should. Have you ever participated in the Owens Corning University Contractor Business Building Show? This is a phenomenal show you'll want to go to, especially if you can't make it to the IRE in Dallas. Owens Corning takes their show around the country on numerous dates, and the number of contractors and vendors you'll be able to network with is something you don't want to miss. Did I mention that it's FREE? Owens Corning has a new program called ProSell, and it's a new way of in-home estimating that I think you're going to love. I'll be giving you all the details of that in this show. Today I talk with Owens Corning National Training Leader Jon Gardner about the advantages of strategic partnerships with your suppliers. These include differentiating your business from your competition as an approved contractor, online classes for business and field training, and the opportunity to network with other professional contractors from around the country, and much more. I've seen these advantages first hand in my roofing business as an Owens Corning approved contractor for over 20 years.   Show Highlights: The long term value is not saving a few bucks on a bundle of shingles, but forming relationships. Advantages of partnering with a material manufacturer: Partnerships provide tools and resources that are more difficult to obtain outside of these relationships. When partnered with a manufacturer, part of their obligation and purpose is to help a contractor build their business. Differentiates contractors by leveraging the manufacturer's brand recognition, and to help build trust in the brand. Homeowners are savvy and able to thoroughly research the brands used by the contractor during the “hiring” process and feel more confidence and trust when a contractor is partnering with a manufacturer. As a contractor, you're able to charge a higher price because you can provide more value, based on the trust and relationship with the manufacturer. Links: For Tips, Strategies, and Free Downloads! The Roofer Show Text Dave @ (510) 612-1450 - I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Check Out What Owens Corning Has to Offer! Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee Did you miss the interview with Molly Moore from Ruby Receptionists on how to generate more leads? Listen to it here! The Roofer Show: Podcast 122 How To Get More Leads From Your Website with Molly Moore Owens Corning ProSell Owens Corning Roofing Contractor Events and Education International Roofing Expo - Dallas TX    

Too many contractors I work with tell me “Are you crazy? I can't take a 2-week vacation. My business can't run without me.” They're chained to their business! That's because they haven't set up the simple processes and put the right people in place to grow a business that doesn't rely on 1 or 2 key people. If that's you, you're never going to grow your business and have a responsible, accountable team.     In today's episode I'll show you the steps you can take so next summer you can say, “Honey, we're all going to Hawaii this summer!”     1. Start at the end.     2. Positions before people.     3. WIFM.     4. Manage your KPIs.     5. Come back with your mind right.   Download your free copy of the 1Page Business Plan For Contractors The Roofer Show Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! Are You Interested in Being Part of a Mastermind or Peer Group with Dave? Text Dave @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HERE to get Started! THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

Roofers need a Facebook/Instagram strategy because it offers a great opportunity to reach future customers. The next person buying a roof from you is most likely using one or the other, probably both, for almost an hour a day.  Today, I interview social media expert Aaron Hockel to find out what's working today to get more qualified leads for contractors. Show Highlights: Dave's challenge: Two weeks from today have five new 5-star reviews on Google. Go back through your old customers to follow up with them. This is also a great time to ask for referrals. Dave details how to do this! Your best source of new business is repeat customers.  From a marketing standpoint, you still need to position your roofing business where people spend their time. Facebook: About 1.5 billion people spend an average of 58 minutes a day signed in. Instagram: 500 million people spend an average of 53 minutes a day signed in. A person that buys a roof from you is likely using Facebook, Instagram, or both. Instagram has some cool features for discoverability.  Roofers can use hashtags on Instagram to get followed. Aaron provides some great examples of usage to expand audience visibility. Dave and Aaron discuss pay-to-play, the need for ads, and what costs to expects. Aaron details three Facebook and Instagram advertising ideas for roofers in 2020. Commercial contractors also have advertising opportunities on Facebook and Instagram. Aaron provides some solid ideas for low-budget advertising. Resources / Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! https://www.theroofershow.com Are You Interested in Being Part of a Mastermind or Peer Group? Text Dave @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** https://podcasts.apple.com/us/podcast/the-roofer-show/id1206359648 ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HERE to Get Started! Connect with Social Media Expert Aaron Hockel! Aaron's Website Aaron's Facebook Aaron's Twitter @AltaVistaSP  Aaron's Phone# (410) 760-6680 Aaron's Email Facebook Group Mentioned (Indianapolis Area) https://www.facebook.com/groups/ApartmentPeeps/ Did You Miss These Episodes with Aaron? Show #06 - How to Control Your Online Reputation with Aaron Hockel Show #34 - How to Get More Online Reviews with Aaron Hockel THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! -> Dave's Listeners Get a 21-Day Money Back Guarantee

Contractors ask me all the time if I were to start another roofing business what would be the #1 thing I would do. I always tell them the same thing. I would start with a written business plan. Without a written plan you can't have the clarity of where you want to take your business and how you're going to get there. That's why I wrote the 1 Page Business Plan. You can download it for free from my website and fill in the PDF. This will give you a professional business plan in just a couple of hours that you can review with your team to be sure everyone is headed in the same direction---a better business and bigger profits! What you'll hear in this episode: What is your plan for your business for 2020? Two things made a difference for me when I was driving my business into the ground: hiring a consultant and developing a business plan A business plan will get you organized, get everyone on board, and foster confidence in your leadership Common misconceptions that contractors have about a business plan Why do you need a business plan? My 8-step template to give you an overview of the future of your business: The End: What is your destination? How to plan ahead for when you will exit the business The Customer: You can't be everything to everybody. Determine the what, who, where, and why of the customer The Focus: Have an elevator pitch that covers three questions: What problems do you solve? How do you solve them better than your competition? What action do you want the customer to take? The SWOT: What are your strengths, weaknesses, opportunities, and threats? The Operation: You have to sell work, do work, and keep score (the three-legged stool) “Not getting invoices out means not getting the cash in.” The Process: See where the problems are in your business. Have systems and processes in place, and get good people in and train them to do a great job. The Action: What is the ONE thing that will make the most difference in your business? The View: What is your business going to look like at “the end”? “Everybody's got a plan until you get punched in the face.” ---Mike Tyson A business plan will give you a more profitable business, more satisfied employees, and more free time! Be ready to adapt, make changes, and have a plan! Resources / Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! https://www.theroofershow.com Are You Interested in Being Part of a Mastermind or Peer Group with Dave? Text Dave @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! https://podcasts.apple.com/us/podcast/the-roofer-show/id1206359648 THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

In today's interview, I talk with Vicki Suiter with Suiter Business Builders about why some contractors companies have a consistent flow of quality applicants and why others don't.  Vicki shares what causes these differences and how you can be the company that attracts quality candidates.   We also drill down on his to find and recruit great candidates as well.  Enjoy! Show Highlights: Every contractor should be part of a mastermind or peer group, where you have the opportunity to sit down with non-competing contractors to talk about the problems we have and potential solutions. Today's work force is the best work force we've ever had, it's just different than in the past. The #1 problem in the industry is finding and retaining key people. When you hire A-players, it is the secret to having more profits, more time and more fun. The reason it's so hard to find good people is two-fold: 1) everyone is super-busy due to a supply and demand issue, and 2) the next generation of contractors are going in to the trades in far fewer numbers. Questions to consider: Are we building the kind of business that makes people want to come and work for us? Are we creating a culture that people are attracted to? The contractor industry should find ways to connect with kids in building more interest and tap into their desire to learn skills in the trades. Millennials want to work in an environment where they feel like they belong, where they matter and have a sense of contribution. This is actually a fundamental desire of everyone and a very important part of building an organization that makes people want to come and work for you. You need to build a team around you that takes ownership of their responsibilities so that if you need to step away from the company, they can run it. Build a culture where your people are accountable to a result. Implement “position agreements”, versus “job descriptions”. Job descriptions reflect a helper position with a task list. Position agreements have the employee own and manage results. Always be recruiting, training, and retaining. People, in general, want to do a good job, and as a business owner, you need to give them the opportunities to succeed. When you implement these steps and your employees love to work with you, they're going to be talking about you, and this will help attract your A-players. Have clearly-defined interview questions before your candidates even show up. Ask open-ended questions. You should be doing about 20% of the talking, and they should be doing 80% of the talking. The cost of turnover for the average employee is about $25,000, so you want to hire well. This will also be less stressful to your employees. When you build a culture where your team is out there talking about what a great place it is to work because they have that sense of belonging, they feel like they're treated well, good communication, they know how to win the game with you, and they get paid well, then people talk about it and want to work for you. Your people is your most important asset. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Are You Interested in Being Part of a Mastermind or Peer Group with Dave? Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HEREto get Started! Connect with Vicki! Vicki's Website  The Manager's Hiring Toolkit Vicki'sYouTube   Did You Miss The Roofer Show with guest, Vicki Suiter, in Past Episodes? Episode 96: The Top Reasons Contractors Don't Make the Money They Should Episode 79: How to Stop the Profit Bleed in Your Business Recommended - The Roofer Show with guest Charles Antis Episode 128: How This Contractor Keeps a 93% Employee Retention Rate Book Mentioned: The Profit Bleed: How Managing Margin Can Save Your Contracting Business, by Vicki Suiter THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Why does my P&L tell me I'm making money but I don't have any cash in the bank? I hear this from contractors all the time. Where did the money go? Today, we are going to answer that question and others in my interview with Business Coach Shawn Van Dyke. We'll also get into Shawn's new book, Profit First For Contractors, and learn how you can transform your construction business from a cash-eating monster to a money-making machine. Show Highlights: One of the first things that Dave did as a young business owner after he bought out his dad's roofing business was to hire a business coach, which he feels is the best thing he could have done to help him develop a business plan. Shawn often sees business owners that do not understand the financial reports and statements and how to actually use those as tools to drive and grow the direction of their business. It's just math, it never changes, and once you learn how this works in your business, you never have to learn it again. You only need to apply it to your changing This makes all the difference! If you underprice your work you're going to get work simply because you're underpriced and you'll most likely be working for the wrong type of client, who will drain more time, energy, and money from you. You'll have to produce work and this is when you'll find that money starts leaving you faster than you could have imagined, then you'll be at the phase to start finding more work again because you're running out of cash and you don't have enough money to pay for the job that you're on. Shawn explains this cycle as the four phases of the “Craftsmen Cycle”: Price work Get work Produce work Find work You have to sell your value because there are customers out there who have a problem and will pay what your work is worth so that you can make a profit. Avoid the customers who tell you that they will never pay your prices. At first, it may seem that a lot of money is coming in because you're charging more money than perhaps you ever have before, but this is deceptive! You must understand the difference between margin and markup. “The $100 Example” is a great way to remember the difference between margin and markup, as Shawn relates. If you buy something for $100 and you mark it up 20%, the price you're selling at is $120. The gross profit if you buy something at $100 and sell it at $120 is $20. Now here's the mistake people make: Many think if they marked something up by 20% and they have a 20% profit and they spent $100 to get it, that $20 profit divided by $100 = 20%, and that's their margin. Therefore, they think their margin and their markup is the same. WRONG!! The $100 isn't what you sell, it's your cost. You don't sell your cost, you sell your price. The $20 profit needs to be divided by your price ($120), which would equal 16.7%. This 16.7% is your margin. A 20% markup will ALWAYS produce a 16.7% margin. It gets worse the bigger the numbers need to be. A 50% markup will ALWAYS produce a 33% margin. You have to start charging where you want to be so that you can generate the cash to get there. Profit is not an event, profit is a habit. The earlier on you can sell value, the more profitable you will be. Lower volume, higher margin. Learn how your CPA could be giving you wrong “business” advice, although their “tax” advice is correct. Your income is 100% of your budget. If you spend more than 100% of the money that comes in to your business, you will have problems. Pay yourself what you're worth. How much would you have to pay another person, or multiple people, to come in and do what you do? Don't forget your taxes! That has to come from the income that comes from your business. If you get a $10,000 check to start a project, a portion of that will go to your taxes, some will go to your salary, some will be profit, some will go for operational expenses. Go to your bank and set up a profit account! This is not accounting, it's cash management. Here's how cash flows: when money comes in we have to account for it, then we management it, and when it leaves the business we have to account for it again. You are responsible for the numbers and you have to know what they mean and whether they're correct or not. Shawn provides a story that will drive this point home. This really is a simple way to run your business and be profitable. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HEREto get Started! Connect with Shawn! To Buy Shawn's Book, Free Downloads and Resources, Including a Margin and Markup Table and a Free Video Series: Profit First For Contractor For a Free Action Guide and to Sign Up for a Coaching Program: Shawn Van Dyke Facebook: Shawn Van Dyke Instagram: shawnvandyke Twitter:@svandyke Mentioned Book: Profit First For Contractors, by Shawn Van Dyke THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Today we're going to get into Part 2 of my best 15 Quick Tips for an awesome 2020. If you missed Part 1 you'll want to download and listen to that show, as well, for a more comprehensive overview of my Quick Tips 1 through 8. Finally, be sure to share this show with another contractor so that they can have an awesome 2020, too! Show Highlights: Dave recaps his first 8 Quick Tips that he shared in Part 1: Quick Tip #1 - Get a plan. Figure out where you want to be at the end of 2020. Use Dave's 1-Page Business Plan available as a FREE download on his website to help you get started on the process of planning. Quick Tip #2 - Keep things simple, but be consistent. Checklists are helpful. Quick Tip #3 - What do you do? And who do you do it for? Don't try to do everything. Look at where you're making your money and focus on that. “The riches are in the niches.” Quick Tip #4 - Focus on profitability and increasing your margin. You don't have to be the biggest guy in town, but you do want to be the most profitable. Quick Tip #5 - Know your numbers. Measure your results, because what gets measured, gets improved. Quick Tip #6 - Education and training. Always be learning. Always be training your people, teaching them new skills. Learn how to sell, and train your sales team. Quick Tip #7 - Protect your time. Don't forget your systems and processes, which can help you streamline your time. Quick Tip #8 - Learn to be a good delegator. This frees you up to do what's really important, which is planning your business and running it like you should. Make sure to train your people and assign responsibility. Then, follow up and provide regular feedback. Quick Tip #9 - Get a coach or a mentor. They can help you put together your business plan and help you figure out the direction of where you're going. You can then share this plan with everyone in your company so they can better understand where you're going and how you plan to get there. JUMPSTART YOUR BUSINESS!! I WILL WORK WITH THE FIRST 10 CONTRACTORS ONE-ON-ONE FOR THE SPECIAL RATE OF $195!! Contact Dave HERE to get started! Quick Tip #10 - Our employees: take care of them! Always be recruiting, always be training, always retain. Be profitable so you can pay them well. Treat them with respect and show your appreciation. It costs a lot of money to replace employees, and that's money out of YOUR pocket. I share a LOT of excellent ideas on ways that you can take care of your people! Quick Tip #11 - Tune up your website. Make sure it's up to date and optimized. This is the hub of your marketing system! Keep it clean and organized. Your website attracts visitors, which you want to convert into appointments, which you want to convert into sales. If they're looking at your website, then they are looking at other contractors' websites, too. They are researching and looking for answers and solutions. Blog posts help to give them these answers. I provide you with some great examples of content that you DO and DO NOT want on your website! Quick Tip #12 - Have a good marketing plan. Did you miss my interview with Anna Anderson and “How To Set Up A Marketing Plan For Your Roofing Business”? There's a link to Episode 134 below to listen! Be clear on your goal, and have an understanding of who you're marketing to. You need to know where last year's leads came from and figure out what is working and what is not. This will help you come up with a marketing budget. Quick Tip #13 - Increase your price. Most contractors do not charge enough for their work. They either don't understand the cost or they don't understand the value they provide. Learn professional sales skills and learn how to differentiate your company from the competition that is worth a higher price. Quick Tip #14 - Have an operating budget. Keep it simple. Whatever you're going to spend on your overhead, you have to control it. Make sure it matches your accounting system. Quick Tip #15 - Your “Google My Business” page, reviews, and referrals. It all matters! Make sure your google page is professionally done with quality photos. Reviews are critical and the new “word of mouth”. Be sure to ask for reviews! Have a process and make it simple for them with links. Be referable by doing great work, and ask for referrals. Be consistent with following up. Business is built on referrals. Radius marketing and how to do it. BONUS TIP #16: Take a step back and figure out what it is that you're doing, not only with your business but with your life. It's all about balance! Take some time away from the office on a weekly basis and review your family, finances, business, health, and education to see how best you can find the balance that you're needing. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Did You Miss Part 1 Of My 15 Best Quick Tips For An Awesome 2020? Click Here To Listen! —> 15 Best Quick Tips - Part 1 Episode # 134 with Anna Anderson “How To Set Up A Marketing Plan For Your Roofing Business with Anna Anderson” JUMPSTART YOUR BUSINESS!! DAVE WILL WORK WITH THE FIRST 10 CONTRACTORS ONE-ON-ONE FOR THE SPECIAL RATE OF $195!! Contact Dave HERE to get started! THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Are you ready for an awesome 2020? Now is the time to be sure you get a running start at 2020 and have your best year ever with my best 15 Quick Tips for a profitable new year. Show Highlights: Before getting into Dave's best 15 Quick Tips, here's a great customer service tip that will help you differentiate yourself from the competition: On your way to an appointment, always send a quick text to confirm the appointment and to ensure that somebody is home. It's a great way to communicate with your customers. Offer to pick up a cup of coffee for them on your way over. Quick Tip #1 - Get a plan. Figure out where you want to be at the end of 2020. Use Dave's 1-Page Business Plan available as a FREE download on his website to help you get started on the process of planning. Quick Tip #2 - Keep things simple, but be consistent. Checklists are helpful. Quick Tip #3 - What do you do? And who do you do it for? Don't try to do everything. Look at where you're making your money and focus on that. “The riches are in the niches.” Quick Tip #4 - Focus on profitability and increasing your margin. You don't have to be the biggest guy in town, but you do want to be the most profitable. Quick Tip #5 - Know your numbers. Measure your results, because what gets measured, gets improved. Quick Tip #6 - Education and training. Always be learning. Always be training your people, teaching them new skills. Learn how to sell, and train your sales team. Quick Tip #7 - Protect your time. Don't forget your systems and processes, which can help you streamline your time. Quick Tip #8 - Learn to be a good delegator. This frees you up to do what's really important, which is planning your business and running it like you should. Make sure to train your people and assign responsibility. Then, follow up and provide regular feedback. Join Dave next week for Part 2 of the rest of his best 15 Quick Tips for a profitable new year. Topics will include marketing, websites, how to become an expert, how to get more leads, and much more! Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Contractors always tell me they need more leads. It's always more leads. And not those crappy leads. No, they want qualified leads. In today's interview with Anna Anderson we lay out the steps to set up a marketing plan that will bring in a consistent flow of qualified leads over the long term. Show Highlights: Anna gives an overview of The Roofing Technology Think-Tank and its mission and discusses opportunities for women in roofing. You have to have a good marketing plan in place in order to see growth.. Define your big-picture goals and share it with your entire team. What are your company's main goals, what is achievable today, and what is achievable in 3, 5, and 10 years? What are 3 things that will help you achieve that main goal? What are revenue goals, and how do we achieve that? Think of goals as 1% incremental changes every day and you will have transformation within your company every year. It doesn't have to be a huge mountain, but when you break it down, it's achievable. Dave discusses the FREE download of his 1-Page Business Plan, and how reverse-engineering your plan can get you where you want to be. Many people are requesting more leads, but they have no idea where they want their business to go. Define goals for the sales team and marketing, as well. There are many different places that goals fill the void and create an engaged workforce. Move away from Angie's List, Home Advisor, and other pay-for-performance platforms and start creating a brand. Charles Antis is a great example of how this branding works. Diversification within your marketing strategy is essential. To create a brand, you need to analyze the different opportunities to market your company through. Segment these opportunities into two buckets: 1) Traditional 2) Digital. Anna breaks these down. A good marketing plan doesn't happen overnight. It needs to be worked on all the time. You need to be asking on a regular basis, “Does this align?” If it aligns, it's working! If it doesn't align, is it that incremental shift that needs to happen to achieve success, or is it a pipe dream? Tracking leads can be challenging, but cannot be overlooked. You need to identify the conversion point, the last touchpoint that the user converted through. Managing all that data is essential, and that's where a good CRM comes into play. Whatever you do in your marketing should be delivering results. Anna shares how to budget for your growth. Competitive analysis - what do you look like compared to your competition? How to find out and ways to strategize. The benefits of partnering with Owens Corning and educating contractors to elevate their marketing game through Owens Corning University: they have an online course with 6 modules that dive deeply into the subjects covered by Dave and Anna. Links: Click here to get your free marketing analysis and OC University course http://www.artunlimitedusa.com/roofershow/ For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Recommended Podcast #125 with Jon Gardner “Why You Should Develop Strategic Partnerships With Your Suppliers”  Recommended Podcast #13 with Heidi Ellsworth “How Women Are Making Their Mark On The Industry”  Recommended Podcast #128 with Charles Antis “How This Contractor Keeps A 93% Employee Retention Rate” Recommended Links: The Roofing Technology Think-Tank National Women In Roofing GET YOUR MARKETING ANALYSIS HERE! TAKE THE OWENS CORNING UNIVERSITY MARKETING COURSE HERE! Artunlimited Become a Member of the National Roofing Contractors Association! The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

The recession is coming! The recession is coming! That's what you hear on the news every night. Manufacturing is down, property values down, and retail stores filing bankruptcy. But construction is booming, we can't find people to do the work because unemployment is low, and the stock market is at record highs. Recession? What recession? What's going on? It's been over 10 years since the last recession and most of our listeners weren't even in business then. All they know is business is great and it's going to last forever! But the party is coming to an end. It's just that nobody knows when. What have you done to prepare your business to not only survive but position yourself to thrive during a downturn in the economy? Today I'm going to give you 10 simple tips to recession-proof your business and also take advantage of the opportunities when the economy comes back. Show Highlights: Tip No. 1: Be prepared by having a plan. Download my FREE 1-page business plan to simplify your process. This plan asks you the important questions, the ones that really get you to think about what your business is, where you're making your money, what your ideal customer looks like, where's your business going to come from, etc. This will also help you figure out where you want to go with it. If you're looking at retiring in 5 years, that takes some serious planning. If you're a young person starting out, you want to build a business that's sellable, and that can support you in the lifestyle to which you've become accustomed. Tip No. 2: You need to know where you're making your money (residential, commercial, etc) because when things slow down, you're going to want to focus on that niche and bag the rest of it. You want to see what it looks like to have a 20% drop in business. What tends to happen during recessions is a building owner isn't going to want to spend big money to put a new roof on, so they're going to look at repairs (maintenance, coatings, resurfacing). This is where a huge opportunity exists. It is a low cost, low risk, high margins business. If you have a service department, now is the time to get the process down, and consider expanding. Service is a great profit center both inside and outside of a recession. If you do not have a service department, it might be time to consider one. Check out the Show Notes for a link to my past podcast with Greg Hayne on How To Start An Extremely Profitable Service Department! Tip No. 3: Cash! Have a lot of cash on hand to get you through a lean period to cover your overhead. Having a good amount of working capital solves a lot of problems. It will also be useful in case of opportunities present themselves. Collect your money on accounts receivables. If you aren't in the practice of doing this regularly, you need to start getting a good process put in place. This is how you make your profits, and where your cash is going to come from. When things slow down, people are slow to pay, so you need a way to stay on top of this. Check out the Show Notes for a link to my past podcast with Thea Dudley on 5 Reasons You May Have Cash Flow Problems! Check out the Show Notes for a link to my past podcast with Alex Barthet on How To Get Paid! Tip No. 4: Cut the fat! What expenses do you currently have that you can cut back on? Do it now so it isn't so painful later. Tip No. 5: Have your sales process down. When things slow down, there will be fewer opportunities, so you need to have a properly trained sales force that can go out there and sell for a higher price so that you can get your margins. Tip No. 6: Know your numbers. The number one reason contractors go out of business is because they don't charge enough money for their services. This is because they don't understand the costs of doing business. When the market turns, you'll have to be more competitive, and you can only do that if you understand your costs. You need a good reporting system.s, Tip No. 7: Have a good CRM set up to track your team, leads, jobs, and scheduling. Quick Tip: A good way to rustle up some business that you may not have thought of is dead leads! A simple way to bring those leads back to life is to send an email with the subject line, “Are you still looking to re-roof your home in (City)?” In the body of the email, just state “Let me know.” Include your contact information, your signature, and that's it! Send to all your dead leads! Tip No. 8: Make sure your website is fully optimized to attract visitors and to convert them, building trust as you go, into an actual lead. Then convert the leads into sales. Tip No. 9: Tips for your website: Establish yourself as an expert. It has to be fast and look great on a mobile device. Have the button on your website that they can click to call you. Don't use stock photos. Show photos of your guys and your equipment. Have a good “About” page. Include your photo and a short welcome video. Tip No. 10: Make sure that you're getting reviews. Make it an easy system by asking for a review upon completion of a project and making it a part of your sales process. Bonus Tips: 11) Get with your bank and set up a credit line. 12) Be sure you're taking your discounts with vendors. 13) Don't cut your marketing; increase it. You want repeat business and referral business. 14) Put out a newsletter to keep your name out in front of everyone. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Podcast 74: How To Start An Extremely Profitable Service Department With Greg Hayne Podcast 119: How To Get Paid With Alex Barthet Podcast 124: 5 Reasons You May Have Cash Flow Problems with Thea Dudley The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

When it comes to increasing your roofing sales, a professional proposal will separate you from the pack. Today I talk with Ryan Shantz from SumoQuote about their new software program that has everything you need to quickly put together a clear scope of work that will dazzle your prospect, build trust, and tee up that next sale. Show Highlights: SumoQuote was created because of homeowners who were asking for a price match on low-end competitors (no warranty, no professionalism, and no certifications) that were not similar to their business in any way. There was no good way to show this to the homeowner during the sales process. Since homeowners tend to be visual in the sense that they want to see the products they are getting, SumoQuote can give them a similar visual that will help them to see you as a different type of roofing contractor. Ryan's company was mostly doing insurance work but expanded their retail sales after the introduction of SumoQuote. In the first two years, their retail sales increased 64%, which translated to millions of dollars and made a huge impact on their business. SumoQuote can speed up your quotes because you can save templates in the program. This will help speed up your sales and separate you from the competition. 5 Keys to Improve Your Roofing Quotes: Simplicity sells. Make it as easy as possible for the homeowner to understand. If it's hard for the homeowner to understand, it's hard for the homeowner to buy. Don't tell them; show them. Your brain can absorb visual content 10 times fast than written, so the more you can include visual content within the quote, the easier it is for your clients to understand. Make the client the hero. The sales process is like a story, and there is a character for each part. Step away from you, the contractor coming to the homeowner's rescue, being the hero of the story. The more you insert the client and their home into the quote and the picture, the easier it is to see them as the hero. They should be the focus of this story. Throw to the client's sweet spot. Using a baseball analogy, when you make your pitch, you want to throw it at homeowner's sweet spot for them to have the greatest and easiest chance of hitting that ball. When you craft your quote, understand what matters to the homeowner, and make sure you include those points within your quote. Create new value for your client. At the end of every job, do a project summary report. This has a powerful effect on the client, as they can see your transparency as a business and that you're documenting the process for them. This instills trust in your business. In addition to its use for quotes and project summary reports, contractors can also use this software for inspection reports. SumoQuote has a built-in dashboard, which has a strong sales management analytical side to it. Salespeople can track their call-backs and get reminders on that; they can sync their sales numbers, and business owners can see what's open on their pipeline and see what their company's numbers are. Links: For Tips, Strategies, and Free Downloads! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Listen to Ryan's Other Interview Here! Podcast 109: How to Design a Professional Roofing Proposal That Sells Books Mentioned: Building a Story Brand: Clarify Your Message So Customers Will Listen, by Donald Miller The Science of Hitting, by Ted Williams and John Underwood Connect with Ryan! Email: ryan@SumoQuote.com Sumo Quote Facebook: Sumo Quote Watch Ryan's Webinar here: Youtube: Sumo Quote The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->Dave's Listeners Get a 21-Day Money Back Guarantee

Having a consistent process for your project production is a must to maximize your job profits. If you're tired of getting those phone calls from the job or angry customers you'll want to listen to my interview with Tim Faller. Tim has consulted on production with hundreds of construction companies and we discuss his best practices for reducing slippage and making more profit on every job. “The money is made in the sale. It's production's job to protect it.” Show Highlights: The two main reasons Tim gets called: Remodelers call him with issues regarding slippage, inefficiency, or labor issues - issues pertaining to where they may be losing money. More companies are calling because they want to get their processes in place and working smoothly in preparation for transitioning to new ownership in the next 5 years, or they want to prepare and be ready for a recession. Problems are usually due to a lack of communication and commonly has to do with the handoff of information from sales to production. The lack of information is typically the reason why production struggles and isn't as efficient as it could be. What Tim is hearing is that the field staff feels like they are not getting enough information to do their project effectively. Lack of management of a client is also an issue that Tim sees. The contractor controls the flow of the work, the start time, the materials selections, etc. Tim shares a story that reflects how critical processes are. Salespeople should have a checklist that is completed for every job. The checklist should be created by the production team. Checklist considerations should include what the salespeople need in order to SELL the job, and what production needs in order to PRODUCE the job. This is often two very different things. Tim suggests a meeting between the foreman and the lead installer with the sales team, and get the turnover of 3 or 4 jobs at a time. They can read everything that's in the paperwork. What's NOT in the contract? Who are the clients? How do they think? Who will be home during the day? How do they make decisions? What are some of their fears? What are some of the access issues we might have? What are the problematic spots that we might run in to? Prepare for challenges and be ready. For example, how many layers of shingles will we be stripping? How much rot damage should we be prepared for? These kinds of questions help bridge the gap between the sales team and production and prevent negative divides. The physical handoff of information from sales to production is important. The lead on a job should check and confirm all materials before the project starts. It's possible that this task might be done 3 or 4 jobs ahead so that we're all working on this. This is one of those areas where the lead on the job can double-check for accuracy and request any extra items that might be needed, and take responsibility for making sure that the right materials are on the job site. Somebody else can order it all, somebody else can make sure it gets delivered at the right time, but a checklist of items and physically seeing that all materials are ready to be delivered to the job site are an effective handoff. Consider having a pre-stocked trailer on site that allows them to have extra nails, extra caulk, extra flashing, etc. so that they don't have to run off and leave the job. This can be “indirect costs” for budget purposes. Debrief - don't just shrug off an issue after the job is done. When you see a problem, get your team together for a post-mortem meeting and discuss what can be done to ensure that the problem doesn't happen again. Dave shares the process he uses in roofing. One of the biggest challenges a company faces is getting away from the “it is what it is” thinking. If you have the correct culture in your business, everybody's working toward the same goal. Tim provides some tips on managing the client's expectations. Links: For Tips, Strategies, and Free Downloads! The Roofer Show Text Dave @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes!   UPCOMING CONFERENCE! 2019 Remodelers Summit September 24-25 in Orlando, FL “Evolution: The Art of Growth” Remodelers Summit UPCOMING CONFERENCE! 2019 Production Conference September 26 in Orlando, FL “Team Building” Production Conference   CONNECT WITH TIM Website: The Tim Faller Show Email: tim@remodelersadvantage.com Tim is Starting a Peer Group for Specialty Companies For More Info: Remodelers Advantage Subscribe & Listen to the Power Tips Unscripted Podcast! Great Source of Information!  Power Tips Podcast The Roofer Show Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

Today I talk with Owens Corning National Training Leader Jon Gardner about the advantages of strategic partnerships with your suppliers. These include differentiating your business from your competition as an approved contractor, online classes for business and field training, and the opportunity to network with other professional contractors from around the country, and much more. I've seen these advantages first hand in my roofing business as an Owens Corning approved contractor for over 20 years. Show Highlights: The long term value is not saving a few bucks on a bundle of shingles, but forming relationships. Advantages of partnering with a material manufacturer: Partnerships provide tools and resources that are more difficult to obtain outside of these relationships. When partnered with a manufacturer, part of their obligation and purpose is to help a contractor build their business. Differentiates contractors by leveraging the manufacturer's brand recognition, and to help build trust in the brand. Homeowners are savvy and able to thoroughly research the brands used by the contractor during the “hiring” process and feel more confidence and trust when a contractor is partnering with a manufacturer. As a contractor, you're able to charge a higher price because you can provide more value, based on the trust and relationship with the manufacturer. It's a contractor's job to educate a homeowner on a roof because they are not all the same. A roof is not just a roof. A homeowner will ultimately choose the contractor that they like and trust, and it comes down to helping the homeowner understand what they're about to get, because to the average homeowner, a roof is a fairly complex thing. Owens Corning's “Total Protection Roofing System”: investing time in helping contractors to communicate (and homeowners to understand) the value of a roof system. These two elements are designed to work together to protect that investment. Allows contractors to provide a solid presentation to the homeowner the various components of a roofing system. This provides homeowners the opportunity to learn, to ask good questions, to begin product and system evaluations, and to assess the contractor's appropriateness for installing the system and protecting their investment. According to surveys of homeowners and the reasons they make the purchases they do, it's not always about price. Price is important, but full coverage systems and taking the time to explain and instill trust is even more important. They're looking to see how you stand out from the other contractors. Benefits of extended warranties from a contractor's perspective: Many manufacturers (including Owens Corning) provide enhanced warranties that only the contractor that is part of the network can provide. Some extended warranties can include labor, material, and even the workmanship that the contractor has provided on that particular job. Being able to offer an enhanced warranty is yet another way that the contractor can differentiate himself from the competition. Allows the contractor to have a meaningful conversation with the homeowner about their investment and taking advantage of the additional peace of mind that the extended warranty through Owens Corning (or other manufacturers) offers. Owens Corning looks at their contractor-partners as equal partners when it comes to delivering the right system and the right services to the homeowners. Another service that Owens Corning has available to contractors: Owens Corning University on Demand - an online resource for training. Since roofing isn't a 9-5 job, contractors look for convenient ways and opportunities to learn and educate their employees. The online Corning University is a comprehensive, learning management system where each of its contractor network members can have a unique and personal experience with regard to education and training, covering a multitude of topics. Dave discusses the 3 problems he sees as a business coach for contractors: Lead generation How to convert the leads into sales Getting the margins you need to make a good profit Owens Corning invests in seminars throughout the United States with speakers they work with, who are keenly focused on the 3 subject matters that Dave addressed. Jon likes to call this the “3 Legged Stool”, because if one of the legs are cut off, you're more likely to fall to the ground. Typically 1-3 day seminars, with the industry's finest speakers Owens Corning also provides “Owens Corning University Business Building Day”. Contractors often feel alone, unable to talk to competitors or friends outside of the industry. Ability to network with non-competing contractors is a valuable opportunity. Owens Corning also holds a Platinum Conference in the 1st quarter of every year. There is a significant amount of time spent networking with non-competing contractors. Links: For Tips, Strategies, and Free Downloads! The Roofer Show Text Dave @ (510) 612-1450 - I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! Check Out What Owens Corning Has to Offer! Sponsor Info: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Click here and use the code Roofer50 for a special discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —-> Dave's Listeners Get a 21-Day Money Back Guarantee

I'd love to introduce you to Adrienne Edgar, who has some great techniques to share with leaders to up their coaching game.  Learn how Adrienne came to be a coach and her #1 tip for being successful with individuals and teams.   If you're loving this podcast, please take a moment to give me a rating and review! I'd love to know your thoughts!   Special Discount for Listeners: Get $300 off your WorkHuman 2019 registration with my special code: WH19CY   Register here: https://bit.ly/2RVjJzY

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*THIS IS RECORDED LIVE, YOU ARE WELCOME TO PARTICIPATE IN CHAT.* - - - - - - - - - - - - - Brought to you by: A COURSE IN MIRACLES, INTENSIVE ——ASCEND THIS TIME! —— LISTENERS GET 80% OFF HERE & NOW: https://goo.gl/AokJjw - - - - - - - - - - - - - Get One-on-One Spiritual Support with: Conscious Spirit-Coaching ( https://goo.gl/NYTWuJ ) Learn More @ www.OpenandClear.com - - - - - - - - - - - - - If you are inspired by this program please give back, every dollar helps. Give safely with Paypal, Venmo, Amazon, Google-Wallet, Apple-Pay or any service you have that you feel would benefit us. More info @ https://goo.gl/Na2anW - - - - - - - - - - - - - Please Like Us on FaceBook ( https://goo.gl/abMNCi ) - - - - - - - - - - - - - Thousands of hours of additional Mind-Blowing / Spiritual-Experience inducing content, available @: www.OpenandClear.com - - - - - - - - - - - - - Have any Questions or Advice? Feel Free to Contact Us @: OpenandClear@GMail.com - - - - - - - - - - - - - *PLEASE RATE US* - - - - - - - - - - - - -

*THIS IS RECORDED LIVE, YOU ARE WELCOME TO PARTICIPATE IN CHAT.* - - - - - - - - - - - - - Brought to you by: A COURSE IN MIRACLES, INTENSIVE ——ASCEND THIS TIME! —— LISTENERS GET 80% OFF HERE & NOW: https://goo.gl/AokJjw - - - - - - - - - - - - - Get One-on-One Spiritual Support with: Conscious Spirit-Coaching ( https://goo.gl/NYTWuJ ) Learn More @ www.OpenandClear.com - - - - - - - - - - - - - If you are inspired by this program please give back, every dollar helps. Give safely with Paypal, Venmo, Amazon, Google-Wallet, Apple-Pay or any service you have that you feel would benefit us. More info @ https://goo.gl/Na2anW - - - - - - - - - - - - - Please Like Us on FaceBook ( https://goo.gl/abMNCi ) - - - - - - - - - - - - - Thousands of hours of additional Mind-Blowing / Spiritual-Experience inducing content, available @: www.OpenandClear.com - - - - - - - - - - - - - Have any Questions or Advice? Feel Free to Contact Us @: OpenandClear@GMail.com - - - - - - - - - - - - - *PLEASE RATE US* - - - - - - - - - - - - -

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