Podcasts about differentiate

Have you got an authentic About You video that give your business an unfair advantage?In this episode Farley and Liam explain why a short, well‑crafted video that explains who you are, what you do, and why you care can do the heavy lifting of sales and trust‑building for you, over and over again. When done right, it becomes the conversation you wish you could have with every prospect: clear, confident, and focused on the result your customer wants. Why an About You Video WorksBuilds instant trust Seeing and hearing the person behind the business creates connection faster than text.Explains your value clearly A short video lets you show outcomes, not just list services.Repeats your best conversation Use the same confident message across your website, social, and proposals so every prospect hears the same clear offer.Reduces friction in the sales process Prospects who watch feel more informed and are more likely to book or enquire.Differentiates your brand A genuine video makes you memorable in a sea of generic posts and AI templates.Saves time Answer common questions once on camera instead of repeating them in messages and calls.Ready to build your about you video? Contact Liam today at recordandrepurpose.comSupport the show

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

What is the difference between pain and suffering? This is one of the most common questions Teal Swan has been asked since the very beginning of her career. Watch to find out.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

If your podcast guest interviews feel great but lead to zero action, the issue isn't your expertise; it's clarity. Thankfully, that's something that's easy to adjust! In this episode, Lyndsay Phillips shares a simple way to communicate what you do so hosts and listeners understand, remember, and respond to your call to action. Get ready to speak to real problems, make your value obvious, and turn interviews into clients!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/387Chapters00:00 The Importance of Clear Communication02:51 Crafting Your Message: The Four Clarity Checkpoints06:10 Engaging Your Audience: Pain Points and Solutions08:54 Building Trust Through Storytelling12:09 Differentiating Yourself in a Crowded MarketTakeawaysIt's not just about what you know, but how you communicate it.Each podcast conversation should be viewed as a bridge to profits.Interview questions guide the conversation and keep it focused.Address audience pain points to engage listeners effectively.Sharing a broader context of your expertise builds trust and authority.Use storytelling to illustrate your points and connect emotionally.Differentiate yourself by naming your unique methods or frameworks.Position your expertise in a way that highlights the transformation you offer.Craft your messaging to lead listeners to your offers.Practice your talking points to ensure clarity and confidence.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/387

Welcome to our monthly Reiki Lifestyle Questions and Answers Podcast with Robyn, Colleen, and Danni. In this soulful conversation, we talk about the practical tools Reiki offers to help you stay centered during sudden life changes and collective world chaos. We explore the history and global evolution of Reiki lineages, dismantle the myth of the "one correct way," and answer your questions about business liability, lymphatic drainage, and the distinct differences between clearing, grounding, and centering. Tune in to bring your nervous system back into perfect alignment and peace. In This Episode, You Will Learn: Discover how to utilize the mental-emotional, distance, and Karuna Reiki® symbols to heal feelings of urgency and restore mental clarity during unexpected life shifts. Explore the rich, evidence-based history of Mikao Usui's Reiki system and how different global lineages have naturally evolved to meet the needs of humanity. Master the practical application of Reiki with everyday physical movement tools.  Differentiate between the energetic practices of clearing, grounding, and centering to better prepare your mind, body, and space before a session. Navigate the foundational business aspects of a Reiki practice, including liability insurance considerations and creating safe spaces for clients. Mentioned in this Episode Symbols: Mental-Emotional Symbol (SHK), Distance Symbol (HSZSN), Power Symbol (CKR), Usui Master Symbol (DKM), Karuna Reiki® Symbol (Gnosa), and the Animal Reiki Tree of Life Symbol. Reiki Techniques: Kenyoku (Dry Bathing), Koki ho (Reiki with the breath), Gyoshi ho (Reiki with the eyes), and Reiju's.  Books: Alternate Currents by Justin Stein, A Modern Method of Healing by Hiroshi Doi, and Reiki, The Healing Touch by William Lee Rand. Historians & Guests Mentioned: Justin Stein, Olaf Bohm, Su Machado, Hiroshi Doi-sensei, William Rand, Hyakuten Inamoto, Tadao Yamaguchi, Frank Arjava Petter, Walter Lübeck, Mirjam Tod, and Frans Stiene. Tools: Vibration plates (LifePro), dry brushes, gua sha tools, and grounding mats. Locations: Mount Kurama (birthplace of Usui Reiki), Tokyo (Kanto earthquake of 1923), and the Salmon River wildlife preserve in Oregon for in-person Animal Reiki training. Connect with Colleen & Robyn ReikiLifestyle.com Reiki Lifestyle Podcast - On major podcast channels Free Online Reiki Share: Tuesdays, 9:30 am – 11:00 am Pacific Time, for a global Reiki healing circle. Free phone consultation: with Danni Instagram: @reikilifestyleofficial Email: info@reikilifestyle.com Love the Show? If this episode helped you on your journey, please Subscribe and leave a 5-star review on Apple Podcasts or Spotify. Your support helps us share the gift of Reiki with more people around the world! **DISCLAIMER** This episode is not a substitute for seeking professional medical care but is offered for relaxation and stress reduction which support the body's natural healing capabilities. Reiki is a complement to and never a replacement for professional medical care. Colleen and Robyn are not licensed professional health care providers and urge you to always seek out the appropriate physical and mental help professional health care providers may offer. Results vary by individual.

Innovations in Islet Cell Research   Evaluation and Credit:  Evaluation and Credit:  https://www.surveymonkey.com/r/medchat91   Target Audience             This activity is targeted toward primary care physicians and advanced providers.   Statement of Need  The purpose of this podcast is for physicians and clinicians to gain a deepening understanding of pancreatic islet cell transplantation research and its application for the treatment of chronic pancreatitis as well as future treatment of Type 1 diabetes.   Objectives  1.     Explain the role of pancreatic islet cells and their function in glucose homeostasis and insulin regulation. 2.     Discuss emerging research and investigational advances in islet-cell therapies. 3.     Differentiate allogenic, xenogenic and autologous islet cell transplantation, as well as islet cell transplantation via stem cells in the management of chronic pancreatis and Type 1 diabetes.   Moderator Mark McDonald, M.D., MHA, CPE System Vice President Pediatric Medical Affairs Medical Director, Norton Children's Louisville, Kentucky   Professor Department of Pediatrics Division of Critical Care UofL School of Medicine Louisville, Kentucky   Speaker Balamurugan Appakala, Ph.D. Norton Islet Cell Research and Transplant Program Director Wendy Novak Diabetes Institute, a part of Norton Healthcare and Norton Children's Professor of Pediatric Endocrinology UofL School of Medicine   Planners, Moderator and Speaker Disclosure   The planners, moderator and speaker of this activity do not have any relevant financial relationships with ineligible companies to disclose.   Commercial Support   There was no commercial support for this activity.    Physician Credits Accreditation  Norton Healthcare is accredited by the Kentucky Medical Association to provide continuing medical education for physicians.   Designation  Norton Healthcare designates this enduring material for a maximum of .75 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.   Nursing Credits Norton Healthcare Institute for Education and Development is approved as a provider of nursing continuing professional development by the South Carolina Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation. This continuing professional development activity has been approved for 0.75 ANCC CE contact hours. In order for nursing participants to obtain credits, they must claim attendance by attesting to the number of hours in attendance.     For more information related to nursing credits, contact Sally Sturgeon, DNP, RN, SANE-A, AFN-BC at (502) 446-5889 or sally.sturgeon@nortonhealthcare.org.   Resources for Additional Study/References Islet cell transplantation in children https://pubmed.ncbi.nlm.nih.gov/32571510/   Current status of pancreatic islet xenotransplantation https://pubmed.ncbi.nlm.nih.gov/39924969/   Date of Original Release | June 2026; Information is current as of the time of recording.  Course Termination Date | June 2029 Contact Information | Center for Continuing Medical Education; (502) 446-5955 or cme@nortonhealthcare.org   Also listen to Norton Healthcare's podcast Stronger After Stroke. This podcast, produced by the Norton Neuroscience Institute, discusses difficult topics, answers frequently asked questions and provides survivor stories that provide hope.   Norton Healthcare, a not for profit health care system, is a leader in serving adult and pediatric patients throughout Greater Louisville, Southern Indiana, the commonwealth of Kentucky and beyond. More information about Norton Healthcare is available at NortonHealthcare.com.

Way back in the early days of the Camerosity Podcast, we did a show with Canon historian and author Peter Kitchingman, and recently as the gang looked back at what topics were worth revisiting we decided to come back to Canon rangefinders.  But what expert would we get this time?  As it turned out, Peter was available and willing to come back so we decided to retread this bountiful topic and deliver a "Part Deux" to Canon rangefinders. Joining Peter and the regular hosts were Greg Harp, another excellent resource for these cameras who has a great deal of knowledge, plus listeners A.J. Gentile, Ben Ryerson, Ira Cohen, Jeremy Scott, Joan, John Roberts, Norris Liu, William Smith, and Will Pinkham. We start off with some brief history and then get into some of the earliest Canon rangefinders like the original Canon and the slightly later Canon J and JII.  Moving onto the historically significant S, SII, and IIBs and eventually covering the II, III, and IV series.  We move along to the back loaders like the V, VI, P, and 7 series, covering various lenses, including the 0.95 Dream lens, a very rare original Canon mount wide angle lens, and others.  Greg and Peter even share a bit of knowledge about Canon's X-Ray cameras which they made during and after the war. Although a majority of you probably wanted to hear the most about the interchangeable lens models, we give some love to the fixed lens Canonet models like the trigger wind Canonet, the Canonet QL17 G-III, and even some of the more economically priced models. Unusual to a Camerosity episode, we largely stayed on topic for this only only slightly veering into one Argus lens (blame Mike for that), but we answer a bunch of questions such as why is having different magnification ratios for the rangefinder useful, why is having separate viewfinder and rangefinder windows better, and what role did Nippon Kogaku play in Canon's history. As always, the topics we discuss on the Camerosity Podcast are influenced by you!  Please don't feel like you have to be an expert on a specific type of camera, or have the level of knowledge on par with other people on the show.  We LOVE people who are into shooting or collecting cameras, no matter how long you've been doing it, so please don't consider your knowledge level to be a prerequisite for joining! The guys and I rarely know where each episode is going to go until it happens, so if you'd like to join us on a future episode, be sure to look out for our show announcements on our Camerosity Podcast Facebook page, the Camerosity Discord server, and right here on mikeeckman.com. We usually record every other Monday and announcements, along with the Zoom link are typically shared 2-3 days in advance. Our next episode will be number 110, and we listened to you all for a topic and you chose 110 "Pocket Instamatic" cameras.  This means the Pentax and Minolta 110 SLRs will definitely make an appearance, but in the event we can't fill a whole episode about 110 cameras, we are opening up the discussion to all 16mm subminiature cameras.  We will record Episode 110 on Monday, June 8th at 7pm Central Daylight Time, 8pm Eastern Daylight Time, and 6pm Canada Saskatchewan Time.  For more time zones, please consult the World Time Buddy calculator and plug in your time.  Make sure you set your calendars and look out for the show announcement at the usual locations and be prepared to join us! In This Episode Peter Kitchingman is Back / Peter Still has Hundreds of Copies of His Book for Sale A Show Listener Recently Picked up a Canon JII and Asked What it Was The Origins of Canon's Early Models / Rangefinder Less Canon J Nippon Kogaku's Role with the Early Canon Cameras / Serial Numbers are Difficult to Track Canon J-Mount vs Leica Thread Mount (24 tpi vs 26 tpi) / The Canon SII Was the First LTM Canon Canon Remained Profitable During the War Making X-Ray Cameras Mike Thinks the Rotating Prism Was One of Canon's Best Features Which Canon is Good for a First Time Canon Rangefinder Owner? Quick Ways to Differentiate a Canon II, III, and IV / Canon IV Sb The Never Ending Questions About the EP Mark Some Canon Sleeper Lenses / Canon Often Launched Cameras with Wide-Angle Options The Canon V-Series / Lever Wind Models and the VT Trigger Wind Models Japanese Summilix 50mm f/1.4 Canon Lens / Trigger Film Advances CR Skinner and the Canon 1950 Model / Origin of the Name "Dream Lens" Canon 7 / Canon f/0.95 Lens and its Use in Hollywood / Stanley Kubrick's f/0.7 Zeiss Planar Lens Differences Between the Canon 7s and 7sZ / Lenses with Hoods Which Block the Viewfinder Why Do Some Lenses Inexplicably Skyrocket in Value? / Influencers The Helios-44 is Influencer Proof / Getting Stuff from Ukraine Canon Made Some Decent Fixed Lens Rangefinders Too / Trigger Winds Canonet 19 / Canonet QL17 GIII / Canonet QL25 and 28 Models Canon Cameras at the Leitz Auction / Repainted Black Cameras Tips on Identifying a Repainted Camera vs an Original Painted Camera What Are the Advantages of Having Multiple Magnification Ratios in a Rangefinder? Auxiliary Viewfinders / Canon V and VIs Have Built in Automatic Parallax for Viewfinders Experiences with Canon or Konishiroku Collapsible 50/3.5 LTM Lenses Keeping a Record of Camera Provenance and History Links The Camerosity Podcast is now on Discord! Join Anthony, Paul, Theo, Stephen, and Mike on our very own Discord Server. Share your GAS and photography with other listeners in the Lounge or in our dedicated forums. If you have questions for myself or the other guys, we have an “Ask the Hosts” section as well where you can get your question answered on a future show! Check it out! https://discord.gg/PZVN2VBJvm. If you would like to offer feedback or contact us with questions or ideas for future episodes, please contact us in the Comments Section below, our Camerosity Facebook Group, Instagram page, or Discord server. Order Your Very Own Camerosity Podcast T-Shirt! - https://www.zazzle.com/z/tbykl0hg Camerosity Podcast Episode 18 w/ Peter Kitchingman - https://camerosity.podbean.com/e/episode-18-canon-rangefinders-with-peter-kitchingman/ If you would like to order Peter Kitchingman's book, email him at peterkcrf@iinet.net.au. The Official Camerosity Facebook Group - https://www.facebook.com/groups/camerositypodcast Camerosity Instagram - https://www.instagram.com/camerosity_podcast/ Camerosity in Spanish Podcast - https://camerosity.es/ Theo Panagopoulos - https://www.photothinking.com/ Paul Rybolt - https://www.ebay.com/usr/paulkris - https://thisoldcamera.net/ Anthony Rue - https://www.instagram.com/kino_pravda/

Please visit answersincme.com/ADC860 to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Jordana Goren Fein, MD, MS. In this activity, an expert in retinal vein occlusion (RVO) reviews diagnostic best practices, newer-generation anti-VEGF therapies, and patient-centered management strategies. Upon completion of this activity, participants should be better able to: Describe best practices for diagnosing RVO; Differentiate between the clinical profiles of available newer-generation intravitreal anti-VEGF therapies for macular edema (ME) secondary to RVO; and Propose optimized, patient-centered treatment plans for the multidisciplinary management of patients with RVO.

Marcy Sagel is the founder and principal of MSA Interiors, a commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex commercial projects. With over 30 years of industry experience, Marcy has built a reputation for creating innovative, functional spaces that align with her clients' strategic and financial goals. She also co-founded Designer Bank, an online education platform that teaches design skills, space planning, software, and product knowledge to developers, investors, and aspiring designers.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Audit your top ten competitors before making a single design decision Prioritize closet space, in-unit laundry, lighting, and cabinetry in unit renovations Full-size stackable washers and dryers outperform compact units in resident satisfaction Furniture layout planning, including TV placement and door positioning, directly affects rentability Looking high-end and being expensive are not the same thing Cheap materials that fail early cost more over time than durable materials installed once Differentiate from the competition rather than replicate it     Topics What Residents Actually Want in a Unit Walk-in or large closets are now a baseline expectation, not a premium feature In-unit full-size stackable laundry is the preferred standard for most unit types Updated lighting, countertops, and kitchen cabinetry signal value to prospective residents Common Design Mistakes in Multifamily Layouts are not evaluated for furniture placement before construction or renovation TV placement and couch space are often afterthought considerations Excessive interior doors fragment rooms and reduce usable wall space Simple layout adjustments, such as moving a door 12 inches, can unlock meaningfully higher rents How to Stand Out Against the Competition List every competitor, their amenities, finishes, unit quality, and rents before setting a design direction Identify what the market is missing, then build toward that gap Boutique, differentiated spaces lease faster than properties that blend in Marcy cites a university-area project where a speakeasy-style hangout space and boutique design drove strong lease-up against large institutional competitors Looking Premium Without Overspending A $1.50 tile can look high-end with the right design approach Affordable housing projects should look as good as the budget allows, not be deliberately toned down Cheap, low-durability materials often require costly mid-cycle replacements that eliminate any initial savings Work with established vendors who can offer warranties and guarantee product longevity Designer Bank: Design Education for Developers Designer Bank is an online platform offering modules on Revit, rendering, space planning, lighting, flooring, and tile Modules are taught by industry practitioners with deep product knowledge Targeted at developers, investors, and anyone who wants to make better-informed design decisions    

In this episode, Gillian Perkins breaks down her real-world experience trying over a dozen different online business models—sharing what worked, what didn't, and which ones are actually worth your time today.From affiliate marketing and dropshipping to courses, memberships, and YouTube, she walks through the pros, cons, and earning potential of each model based on years of hands-on experience—including multiple seven-figure successes and a few costly failures.As you listen, you'll gain clarity on which business models are best for beginners, which ones scale, and how to choose the right path based on your strengths, goals, and personality.Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validateFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/101Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsTimestamps:00:00 Introduction: Businesses I've Tried (Wins & Failures)01:27 Affiliate Marketing (Pros, Cons, Earnings)04:01 Coaching (High Income, Low Scalability)06:40 Etsy (Creative but Competitive)07:56 Dropshipping (Time-Intensive & Risky)09:02 Courses (Scalable & Highly Profitable)10:50 Memberships (Recurring Revenue Model)13:17 Validate Program Mention16:02 Print on Demand (Flexible but Quality Matters)18:19 Freelancing (Hard to Differentiate)20:02 Agencies (Scalable but Not for Everyone)21:37 Shopify Stores (Powerful but Requires Marketing)23:31 Blogging (SEO-Driven & Competitive)26:02 YouTube (Best Growth & Revenue Driver)27:53 Podcasting (Indirect Monetization)29:18 Which Online Business Should You Start? 

Welcome to the June mailbag episode of Art Ed Radio! Host Tim Bogatz is joined by Amanda Heyn, AOE's Director of Community Engagement, to dive into listener questions that are hitting close to home for art teachers heading into summer. From navigating classrooms with wildly different skill levels to making the case to administration that your booming ceramics program needs more support, it's a fun and interesting conversation. They also tackle the difference between burnout and creative stagnation, why that distinction matters, as well as suggestions for working with talented students who just don't care. Resources and Links Come join the Art of Ed Community! 4 Ways to Differentiate in the Art Classroom 8 Things to Do When Teaching Is Taking a Toll on You Learn more about (and register for!) the Art Ed NOW Conference Advocating for Art Education (Ep. 443)

The Learning Leader Show with Ryan Hawk www.LearningLeader.com New Book -- The Price of Becoming www.LearningLeader.com/Becoming Austin Kleon is the NYT bestselling author of Steal Like an Artist, Show Your Work, and Keep Going. He's a writer who draws, a former librarian, and one of the most original thinkers on creativity working today. His new book is Don't Call It Art: 10 Ways to Create Like a Kid Again. This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. Key Learnings   Stay light. Bill Murray told ballplayers that if you stay light, loose, and relaxed, you can play at the highest level. Same with acting, writing, anything. Austin keeps a photo of Bill in his studio as a reminder. Play is the work. A lot of Austin's best work requires a sense of play. It's hard to tell where one ends and the other begins. Go to the analog desk first. Austin has a digital desk and an analog desk. Nothing electronic is allowed at the analog desk. He starts there with nothing and sees what comes. Most people never give themselves the time, space, and materials to make something of what's swirling inside them.  People want to watch someone who is activated. "People will pay every night to show up and see somebody believe in themselves." (Kim Gordon, Sonic Youth) The market for something to believe in is infinite. (Hugh MacLeod) The world is full of people just doing their thing. They're hungry to see someone on fire for something. The writer's job: take what everyone is thinking and put it into words. "You gave me the words" is the highest compliment a reader can give. Effortless is earned. People say the Friday newsletter looks easy. Austin's reply: Do it every Friday for 13 years, then call me. A place to put things makes you notice more. Thoreau took morning walks knowing he'd write later, so he paid closer attention. Carry a camera, and you start seeing shots everywhere. Live for the living, not for the writing. There's a tension between living your life and documenting it. Don't lose yourself to the feed. Your attention is the most valuable thing you have. Everyone wants to take it. The real challenge of modern life is making sure you're the one who decides where it goes. The best teachers are perpetual students. You realize what you know and don't know only when you try to teach it. Toggle between knowing and not knowing. The moment you think you know what you're doing, the work gets stale. You start running on routine instead of need. To be an amateur is to be a lover. The French root means "lover of." An amateur does it out of love, not material reward. Every great CEO should be put in a room with a four-year-old. They'd both learn something. Kids knock the pompous certainty right out of you. "I don't know. How do you think we should figure it out?" Austin's kids taught him it's less important to know everything than to know how to find out. The leader isn't the one who speaks while everyone listens. The leader listens, asks questions, stays curious, and wonders how everyone is doing. Look for who's having fun, not who's successful. Fun is underrated. Serious people have a serious time. Do it with lightness and it's contagious. "A master in the art of living draws no sharp distinction between his work and his play." (Lawrence Pearsall Jacks) He hardly knows which is which. He simply pursues his vision of excellence through whatever he's doing and leaves others to decide whether he's working or playing. To himself, he always appears to be doing both. Ask "What does the universe want to show me today?" A useful fiction. Tell yourself the world is trying to send you messages and suddenly you see a hundred of them. Have the toy before you know what you'll do with it. Austin buys typewriters, then asks what to make. Get the bicycle first. In six months you'll know what kind you actually want. Steal an idea someone only did once and turn it into a whole thing. Austin saw a single typewriter interview, made it a series, and has done more than 20. Put the human hand in the work. Austin decided 20 years ago to make it obvious a human made his stuff. In the age of AI, it stands out more than ever. People want the imperfection. Writing is thinking. People think you gather your ideas then write them down. The act of writing is the act of figuring out what you actually think. That's the hard part. Differentiate yourself by reading a book outside your field. Swim a little further out than everyone else and you find new water. Focus on what you can control. A writer controls only what's between the covers. Did you do a good job? Were you clear? Were you helpful? The rest isn't up to you. Austin's champagne moment a year from now: his kids flourishing. The older he gets, the less the books mean and the more his family does. Reflection Questions Where is your analog desk? Do you have a space with no screens where you go to make something of what's swirling inside you? Are you activated? When people watch you work, do they see someone on fire for it, or someone just going through the motions? What's one idea from outside your field you could steal this week? Where could you swim a little further out and find new water? More Learning #676: Jesse Cole - Built for the Fans, Obsession & Excellence#687: Jim Collins - What to Make of a Life#241: Austin Kleon - How to Steal Like an Artist   Podcast Chapters   00:00 The Price of Becoming - Pre-Order Now!  01:33 Meet Austin Kleon  02:53 The Bill Murray Photo: Stay Light  05:42 The Analog Desk: Where the Real Work Starts  08:51 People Want to Watch Someone Activated  15:22 Why "It Looks Easy" Is the Whole Point  16:28 The Newsletter as a Forcing Function to Notice  20:46 Who Owns Your Attention?  24:39 How Austin's Kids Became His Teachers  29:06 Why the Best Creators Stay Amateurs  31:33 Curiosity Is the Real Leadership Skill  34:09 What Does the Universe Want to Show Me Today?  35:02 Look for Who's Having Fun, Not Who's Successful  38:30 Do You Love to Write, or Love to Have Written?  41:00 The Typewriter Interviews: Stealing an Idea Done Once  47:18 The Interplay of Analog and Digital  49:02 AI and Why the Human Hand Wins  51:23 The Champagne Question: Family Flourishing  55:47 Walk-Ins Welcome  58:06 EOPC

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with Biff Ulm of Nice Enough Stickers here: http://prooftoproduct.com/361 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

spent $135,000 to spend the day with Alex Hormozi.  Here's what he taught me about the conversion process and selling chiropractic care.  If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations - it's your offer.  Dr. Pete and Dr. Stephen break down why so many chiropractors struggle to convert despite deeply believing in what they do. Drawing from Dr. Stephen's recent coaching experience with Alex Hormozi and the framework of the irresistible offer, this conversation unpacks the four factors that shape every conversion decision: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. From learning how to stop selling process and start selling transformation to creating a patient journey that feels clear, trustworthy, and achievable, this episode gives chiropractors a practical roadmap for increasing conversion, strengthening certainty, and helping more people commit to care with confidence. In This Episode You Will: Understand why conversion constraints often begin with an unclear offer.  Learn how to sell the transformation instead of the process.  Discover the four parts of an irresistible patient offer.  Clarify how trust, proof, and certainty increase patient belief.  See how a clear roadmap makes care feel easier to commit to. Episode Highlights 01:04 - Identify why the question is not whether conversion has a constraint, but where that restraint is showing up. 04:12 - Discover how an irresistible offer becomes the first lens for diagnosing a stalled conversion process. 05:55 - Clarify why patients do not buy services, systems, or procedures before they believe in the transformation. 09:36 - Recognize how selling the outcome changes the emotional weight of the entire conversion conversation. 13:10 - Explore the four-part value equation that shapes whether a patient says yes or hesitates. 18:26 - Understand why conversion becomes a skill when the dream outcome is made specific, emotional, and compelling. 23:32 - Reveal how proof, testimonials, and certainty increase a patient's belief that care can work for them. 27:05 - Examine how time delay becomes a conversion restraint when patients cannot see a faster path to results. 29:19 - Differentiate between a hard process and a supported process that makes commitment feel possible. 34:42 - Recognize how the right offer combines accountability, support, and clarity into a decision patients can trust. 36:15 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Chiro Ads please visit: www.makingmuvs.com/TRP Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

You are not your activated state: When emotions feel true self-leaders move from reactivity to steadiness. Check out the new daily steady living bundle (1 day mindset practice + 15 journal prompts)

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market. Learn more at https://justcreative.com/podcast Emily is the creator of the Fully Saturated report and founder of a micro studio focused on positioning and voice. Together, we explore why so many agencies struggle to stand out, what strong positioning actually looks like today, and how agencies can build relevance in an AI-enabled world. We discuss: • Why agency positioning often falls flat • The real meaning of “fully saturated” • How verbal identity creates distinction • The role of personality and point of view • What agencies can offer that AI can't • How micro studios and modern agencies can stay valuable Whether you're a strategist, designer, consultant, or agency founder, this conversation will challenge how you think about differentiation, positioning, and the future of creative businesses. Grab the report @ https://fully-saturated.com/ Use code: LASTCHANCE for 75% off Now only £95. Ends: 30th June 2026

Most founders using AI today are building the same thing.Same prompts. Same outputs. Same products.So the real question isn't "How do I use AI?"It's "How do I stay differentiated when everyone has access to the same models?"This week on Zero to One, we sat down with Olivier Toubia, professor at Columbia Business School and a leading researcher on AI, innovation, and entrepreneurship.

If you showed the same bitewing to 10 dentists, would they all agree on whether to pick up the drill? Why does the word monitoring mean nothing to a patient — and how does swapping it for active surveillance change everything from your notes to your indemnity to your government policy meetings? Is it overtreatment to act on an E2 lesion — or is “watch and wait” actually the lazy answer dressed up as minimally invasive? And what should you actually do with AI caries detection that flags shadows your eye doesn't see? In this episode, Professor Avijit Banerjee — Professor of Cariology & Operative Dentistry at King's College London, Honorary Consultant at Guy's & St Thomas', and First Dean of the Faculty of Dentistry at the College of General Dentistry — sits down with Jaz for what is genuinely one of the most important caries conversations on the podcast. Part one of two. Avijit doesn't do soft answers. The drill-fill-bill model is broken. “Monitoring” needs to go. “Treatment planning” is antiquated terminology medics dropped twenty-five years ago. And AI in caries diagnosis? Useful — but the moment it gets things wrong, you are the one with indemnity, not the software. What you walk away with is a framework (MIOC), a decision filter (three factors that decide whether to pick up a bur), and a vocabulary shift you can implement tomorrow. Part two covers peptides, SDF, hydroxyapatite, stepwise excavation, and managing caries in xerostomia. https://youtu.be/YriLo8_hXNw Watch PDP268 on YouTube Protrusive Dental Pearl: Delete the Word “Monitor” from Your Vocabulary Stop saying monitor. Start saying active surveillance. ⚠️ Active surveillance must not mean passive delay — document your reasoning, risk assessment, and what would trigger intervention. ✅ Explain it to patients as structured, proactive care: clinical checks, radiographs, risk review, behaviour support, and timely action if things change. Key Takeaways Minimum intervention oral care is bigger than minimally invasive dentistry. MIOC is prevention-based, person-focused, susceptibility-related, and delivered by the whole oral healthcare team. MID is only one part of MIOC: operative dentistry when a tooth actually needs intervention. The four MIOC domains are: identify the problem, prevent lesions and control disease, provide minimally invasive operative care, then reassess. A care plan is more useful than a treatment plan because it includes justification, prevention, behaviour change, and review. Ask patients what matters to you, not just what's the matter with you. Cavitation, cleansability, and lesion activity should guide whether to intervene operatively. A cavitated lesion that cannot be cleaned is much more likely to remain active. Smooth surface lesions may sometimes be made cleansable without conventional drilling. Restorations are not just about filling holes; they help recreate a cleansable tooth surface. There is no single perfect caries detection technology — clinical examination and good radiographs remain fundamental. If using NIRI, fluorescence, scanners, or AI, understand how the technology works and where it fails. AI should support diagnosis, not replace clinical judgement. For uncertain early lesions, triangulate: clinical findings, radiographs, risk, technology, and patient factors. Proximal resin infiltration has a role in the right patient and situation, especially as part of a wider prevention-led strategy. Highlights of This Episode 00:00 Teaser 02:17 Protrusive Dental Pearl: Active Surveillance, Not Monitoring 09:14 Minimum Intervention Oral Care vs Minimally Invasive Dentistry 11:28 Core Principles of MIOC 11:48 Domain 1: Identify the Problem 12:46 Domain 2: Prevention of Lesions and Control of Disease 13:18 Microinvasive Care Options 14:41 Domain 3: Minimally Invasive Operative Dentistry 16:38 Why “Active Surveillance” Matters 18:24 MIOC as a Practical Framework 19:43 Applying MIOC in Patient Communication 22:38 Sustainability & Salutogenesis 29:05 When to Pick Up a Drill 30:23 Biofilm as the Engine of Caries 31:33 Purpose of a Restoration in Caries Management 36:13 Caries Detection Technologies 42:44 Watch and Wait vs Detect and Manage 01:02:52 Outro Professor Avijit Banerjee's recommended reading and ongoing work: New textbook: A Clinical Guide to Advanced Minimum Intervention Restorative Dentistry (Banerjee A., Elsevier, 2024) — the most comprehensive single reference for modern MIOC and MID.

In this episode of the Growth Now Movement, I sit down with differentiation expert, branding strategist, and bestselling author Mark Levy for a fascinating conversation about what truly makes ideas spread. Mark has worked with some of the biggest brands and thought leaders in the world, including Google, Adobe, Amazon, and American Express. But one of the most incredible stories he shares in this episode is how he helped an unknown Simon Sinek articulate the idea that would eventually become Start With Why and the now-famous Golden Circle framework. We dive deep into what makes an idea memorable, how to communicate your message more effectively, and why so many people struggle to articulate the brilliance that's already inside of them. Mark explains how his background pitching more than 25,000 books as a sales director taught him how attention works, how curiosity works, and why emotion always beats logic when it comes to influence and connection. He shares practical tools for entrepreneurs, speakers, coaches, creators, and business owners who feel like they have a "half-formed" idea but don't know how to clearly express it. One of my favorite parts of this conversation is when Mark breaks down his concept of the "vision deliverable" and how directing feedback properly can completely change the way people respond to your ideas. We also talk about the power of free writing from his book Accidental Genius, how to bypass your internal editor, and why creativity often shows up when you stop trying so hard to force it. We also explore why "illogical" branding can create unforgettable companies, including the fascinating story behind Red Bull and how they built a category-defining brand by doing the unexpected. This episode is packed with insights on branding, messaging, creativity, thought leadership, marketing psychology, communication, and personal growth. If you've ever struggled to explain what you do, communicate your vision, or stand out in a crowded marketplace, this conversation will absolutely shift the way you think. In This Episode, You Will Learn: How Mark Levy helped Simon Sinek develop "Start With Why" Why differentiation is the key to standing out in business How to articulate ideas that feel unfinished or unclear The power of free writing to unlock creativity and clarity Why emotion and experience matter more than information How Red Bull built one of the most memorable brands in the world Why useful feedback requires intentional direction How to overcome your internal editor and self-doubt What makes certain speakers, brands, and ideas unforgettable Mark's definition of success and the daily habits that fuel his creativity

Your practice is stuck because you don't have enough Qualified Leads to take you to the next level.  In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the right time. Through the lens of the Theory of Constraints, they reveal why marketing struggles are rarely solved by simply “doing more marketing” and instead require deeper clarity around purpose, messaging, ideal patient profiles, and measurable systems. From refining the market message that cuts through the noise to understanding Marketing Spend, CAC (Cost to Acquire a Customer) and “Buyer Readiness”, this episode provides a strategic framework for chiropractors who want to stop spraying and praying and start building predictable attraction systems that scale influence, income, and patient impact. In This Episode You Will: Understand why attraction constraints are often the hidden bottleneck in practice growth. Discover how purpose, mission, and vision shape effective marketing systems.  Learn how to create messaging that cuts through marketplace noise and increases readiness.  Clarify the difference between random marketing activity and measurable lead generation.  See how metrics like CAC and LTV create confidence, scale, and strategic decision-making.   Episode Highlights 01:44 - Identify how one primary constraint can quietly suppress growth across an otherwise healthy practice. 03:54 - Discover why true transformation begins when education unlocks awareness rather than simply delivering information. 05:28 - Recognize how unresolved attraction constraints keep practices stuck even when effort and intention remain high. 08:16 - Explore why great coaching often reveals hidden solutions that were already within reach. 11:12 - Clarify why the problem behind the problem must be solved before marketing tactics can produce meaningful growth. 14:23 - Uncover how defining an ideal client profile changes the precision and effectiveness of attraction strategies. 16:36 - Examine the three-part messaging equation required to cut through marketplace noise and create urgency. 18:06 - Reveal how trust-building systems increase patient readiness long before a conversion conversation begins. 20:38 - Differentiate between inconsistent marketing activity and the disciplined repetition required to create momentum. 27:31 - Understand why data-driven marketing eliminates stress and creates confidence in scaling patient acquisition. 28:43 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Elevate Marketing please visit: https://goelevatemarketing.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

How Ace Hardware Scaled to 100 Years with AI Can a century-old brand out-recruit Amazon? In this episode, Stef Nikitas and Kaleigh Burns from Ace Hardware join Chad and Cheese to discuss "Project Hurricane"—the total overhaul of their hiring process. They share how they transformed a $500k "flyers and softball" budget into a $4 million automated recruiting machine. Key Highlights: Who is this... Grace? The "Toy" Test: Differentiate or Die The 2-Minute App Stop "posting and praying" and start listening to how one of America's most iconic brands is winning the talent war through high-tech helpfulness. How did the Ace team manage the "culture shock" of introducing AI to a workforce with such long-standing tenure?

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Edmund Fitton-Brown differentiates between various regional "ceasefires," noting the Hamas-Israel ceasefire is particularly fragile. He argues that progress toward a meaningful peace process requires intense pressure on Hamas'ssponsors, specifically Qatar and Turkey, to force the group to fulfill its disarmament obligations. (12/16)1945 FAILED SUICIDE

You don't have an effort problem - you have a FOCUS problem.  Most practices aren't stuck because of a lack of effort, they're stuck because they're solving the wrong problems in the wrong order. In this episode, Dr. Stephen and Dr. Pete introduce the concept of the primary constraint and challenge the idea of “priorities” by reframing success around singular focus. Through the lens of the accountability grid and the five domains of business, they lay the foundation for a new way of thinking about growth: identifying, sequencing, and solving the one constraint that matters most right now. This episode sets the strategic framework for eliminating overwhelm, creating clarity, and unlocking the next level of performance. The payoff is a shift from reactive problem-solving to intentional, CEO-level decision making that drives real momentum. In This Episode You Will: Understand why solving multiple problems keeps you stuck Learn the difference between constraints and symptoms Discover how to identify your single primary constraint See why sequencing problems is the key to growth Clarify how to think like a CEO instead of an operator Episode Highlights 01:55 - Recognize that every business faces multiple challenges, yet one primary constraint ultimately determines growth trajectory 03:55 - Understand the distinction between having many problems and identifying the single priority that creates leverage 08:40 - Discover that most growth plateaus are caused by a lack of focus rather than a lack of effort 09:05 - Explore the CEO's role as the “human magnifying glass” directing energy and resources toward one outcome 11:10 - Examine how concentrated focus ignites momentum instead of spreading effort across multiple weak initiatives 16:03 - Identify the importance of sequencing constraints rather than attempting to solve everything simultaneously 17:31 - Differentiate between symptoms and true constraints when moving to the next level of growth 18:21 - Clarify how the five domains of business align with the patient journey and operational structure 22:12 - Reveal the hidden cost of ignoring constraints in both impact and income 25:21 - Uncover the most common primary constraints across attraction, conversion, retention, team, and money 27:48 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen Live Well to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice.   Resources Mentioned Download your copy of the Accountability Grid here:  https://go.theremarkablepractice.com/remceo-ep357-acctgrid   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Aspen Live Well please visit: https://aspenlivewell.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.  

Celeste hosted Fit Model Pro Champion Emily Chanel, who shared her inspirational journey from military service and depression to becoming the first-ever Fit Model Pro and Olympia qualifier. The discussion centered on how bodybuilding transformed her mental health, how she balances multiple roles as a mother, counselor, and athlete, and how she promotes growth within the emerging Fit Model division. Emily emphasized resilience, authenticity, and mental discipline as the keys to success. She also discussed her relationship with her fiancé Stan, who helped her stay natural and grounded in the sport, and her passion for guiding new competitors through posing and presentation coaching. Key Discussion Topics 1. Career and Fit Model Division Leadership Emily is the first-ever Fit Model Pro Champion and inaugural Olympia qualifier. Competed since 2021; upcoming shows:New York Pro and Pittsburgh Pro, both used to gain Olympia panel feedback before the Olympia. Sees her role as helping define and promote the Fit Model division, encouraging more women to join through YouTube vlogs, posing clinics, and direct outreach. 2. Mental Health and Bodybuilding Connection Military veteran andmental health counselor specializing in addiction. Uses principles likeresilience, breath control, and disciplineto stay grounded during prep. Bodybuilding initially helped her recover fromdepression and traumaduring her divorce and single motherhood. 3. Motherhood and Balance Raises two children; attributes patience, consistency, and routine learned from parenting to her bodybuilding success. Being active sets a healthy example for her kids, teaching self‑care, structure, and resilience. 4. Relationship and Support System Fiancé Stan, a seasoned Olympian, influenced her mindset, helping her recognize bodybuilding's artistry and importance of staying natural. They balance one another—Emily adds fun and flexibility, while Stan provides focus and discipline. 5. Coaching and Professional Identity Runs posing sessions emphasizing confidence, stage presence, and mental readiness. Differentiates between being a counselor and a posing coach to keep professional boundaries clear. Uses motivational interviewing techniques to boost clients' self‑belief and composure. 6. Personal Philosophy and Advice Advocates forpatience, routine, community, and gratitude. Advises new competitors to enjoy the process and surround themselves with positive influences. For aspiring pros: practice resilience, learn from feedback, and act "as a pro" before earning the title. Highlights Journey Origin:Began lifting post‑divorce to combat depression; found purpose in bodybuilding. Professional Cross‑Over:Incorporates counseling skills—resilience and mindfulness—into athletic coaching. Representation:Leading advocate for Fit Model division's legitimacy and accessibility. Quote Insight:"Bodybuilding isn't just physical building; it's mental, emotional, and life‑building." Source Note:This summary is based on information from a recorded podcast interview. Other related materials or updates may exist beyond this meeting.   CONNECT WITH EMILY: https://www.instagram.com/emilychanell/ ALL LINKS: https://linktr.ee/emilychanel?utm_source=linktree_profile_share<sid=225fd2eb-961a-451c-a01d-e08ae9328515  

In this episode of The Beacon Way Podcast, Alex Smith, Strategy Consultant and Author of "No Bullsh*t Strategy", explains why most businesses lack real strategy, confusing it with sub-strategies like marketing or branding, and argues the core question is what the business does that is both highly demanded and uniquely positioned. He distinguishes freelancing from building a growth-oriented business, noting many hit plateaus and mistakenly pursue optimization—trying to be “better”—which commoditizes them. Instead, strategy is finding a “needle in a haystack”: something no one else sells that people want. Alex advises grounding the business in a clear, understood category, then uncovering existing accidental quirks that drive success (“find out who you are and do it on purpose”). He reframes “niching down” as being specific without shrinking the market, discusses hyper-competition and AI's impact on therapy, and shares a method for creating new value by sacrificing an assumed “good” industry norm and serving those who benefit from that reversal. Links mentioned in today's episode:Website: https://basicarts.org/No Bullsh*t Strategy book: https://basicarts.org/book/Connect with Alex on Linkedin: https://www.linkedin.com/in/alex-m-h-smith/ Chapters: 00:00 Meet Alex and His Book01:12 Why Most Businesses Lack Strategy03:14 Freelancer vs Real Business05:49 The Optimization Trap08:38 Find Unique High Demand10:16 Start With Category Grounding14:08 Do It On Purpose17:25 Niche Down vs Specificity17:57 Hyper Competition and Value29:10 Flip the Status Quo31:49 Sacrifice to Differentiate35:36 Where to Find AlexTurn on notifications so you don't miss our weekly podcast drops. If this episode resonated with you, give it a thumbs up, drop a comment, and be sure to subscribe to follow along.

16/16: Jack Burnham discusses how Chinese commercial satellite firms provide the IRGC with high-resolution imagery to direct attacks against American assets. He differentiates this from the state-led surveillance of the Chinese balloon incident over U.S. missile silos, emphasizing China's broad campaign to disrupt American societal morale.

There's never been more property data available to investors than there is today.   You can jump online and within minutes see median prices, growth rates, suburb rankings, sales histories, heat maps, demand scores and predictive analytics. It all looks impressive. It all looks scientific.   But here's the uncomfortable question…   What if most investors are using that data the wrong way?   What if relying on sales data alone is actually leading people into average suburbs, average properties, and very average long-term results?   Because while data tells you what happened, it doesn't tell you why it happened. And it certainly doesn't tell you what's going to happen next.   Today I'm joined by leading financial advisor Stuart Wemyss, to unpack why relying purely on property sales data could be a big mistake and what sophisticated investors should be doing instead.   We discuss the limitations of relying solely on historical sales data and emphasize the need for a balanced approach combining art and science.   We explore the core attributes of investment-grade properties, including scarcity, land value, and long-term performance.   Additionally, we highlight the significance of local knowledge and understanding street-by-street differences in property markets.   Join us as we provide insights to help you make informed business and investment decisions in the face of evolving market dynamics.   Takeaways  Data is valuable but incomplete without local insight and context. Focus on scarcity, location fundamentals, and long-term performance. Use a balanced approach combining art, science, and strategic planning. Local knowledge and experience outperform algorithms alone. Have a clear long-term strategy to navigate market cycles confidently. Understand the limitations of median suburb data. Differentiate between a good property and just a good deal. Recognize the importance of street-level distinctiveness. Use long-term evidence-based analysis for investment decisions. Avoid over-analyzing and maintain a strategic plan.   Links and Resources:   Answer this week's trivia question here - https://www.propertytrivia.com.au/ ·        Win a hard copy of How To Grow A Multi-Million Dollar Property Portfolio In Your Spare Time. ·        Everyone wins a copy of a fully updated property report.   Michael Yardney   Get the team at Metropole to help build your personal Strategic Property Plan. Click here and have a chat with us     Stuart Wemyss – Prosolution Private Clients     Get a bundle of free reports and eBooks: www.PodcastBonus.com.au   Join Michael Yardney, plus a team of experts, at Wealth Retreat 2026 on the Gold Coast in May. Find out more about it here and register your interest www.wealthretreat.com.au It's Australia's premier event for successful investors and business people.   Also, please subscribe to my other podcast Demographics Decoded with Simon Kuestenmacher – just look for Demographics Decoded wherever you are listening to this podcast and subscribe so each week we can unveil the trends shaping your future.   About The Michael Yardney Podcast | Property Investment And Wealth Creation  Australia   The Michael Yardney Podcast is one of Australia's leading property investment podcasts, helping investors understand the Australian property market and build long-term wealth through strategic property investing.   Each week we explore: • Australian property market updates• Property investment strategies in Australia• Melbourne property market trends• Sydney property market forecasts• Brisbane property investment opportunities• Capital growth property strategies• Property cycles in Australia• Negative gearing and tax strategy• Interest rates and their impact on property• Buyer's agent insights and investment planning   If you're serious about building a high-performance property portfolio and creating financial freedom through real estate, this podcast will give you the clarity and strategy you need.   Learn more at:https://propertyupdate.com.auhttps://metropole.com.au

From Motivation to Incentivization: How PPFG Changes Everything Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy.   Dr. Pete and Dr. Stephen break down how to intentionally connect outcomes, behaviors, and rewards so that performance becomes predictable and scalable. By aligning incentives with what truly matters and using the PPFG (Personal, Professional, Financial Goals) framework to uncover what drives each team member, leaders can create an environment where people are fully engaged, retention improves, and growth becomes inevitable. In This Episode You Will: Understand why incentivization drives performance more than motivation.  Learn how to connect behaviors to outcomes through clear KPIs.  Discover how discretionary energy separates good teams from great ones.  Clarify how alignment unlocks higher performance and fulfillment.  See how personal, professional, and financial goals fuel retention and growth. Episode Highlights 02:23 - Explore how alignment between purpose, performance, and profitability unlocks sustained energy and engagement. 03:43 - Discover how discretionary energy represents the hidden performance multiplier inside every team member. 04:50 - Examine the structured process of linking outcomes to behaviors as the foundation for effective incentivization. 06:26 - Differentiate alignment as the true driver of success beyond effort or activity alone. 09:02 - Uncover how removing judgment allows leaders to better understand what truly motivates individual team members. 11:05 - Identify the importance of creating mechanisms that ensure consistent and meaningful incentivization conversations. 14:15 - Reveal how lack of clarity around personal, professional, and financial goals leads to disengagement and eventual turnover. 17:26 - Clarify how a humble, relationship-first approach strengthens trust and opens the door for deeper alignment. 21:31 - Understand that helping people achieve their goals becomes the strongest driver of long-term retention. 22:41 - Recognize that failure to grow is the most expensive outcome, reinforcing the necessity of aligned incentives and performance systems. 25:06 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA's technology enhances attraction, conversion, collections, and long-term scalability.   Resources Mentioned Download your copy of the PPFG Worksheet here:  https://go.theremarkablepractice.com/remceo-ep355-ppfg  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about CLA please visit: https://insightcla.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

In the second part of this series, Dr. Justin Abbatemarco and Dr. Paulus Rommer discuss how to apply these study results into clinical practice.  Show citation:  Vietzen H, Kühner LM, Berger SM, et al. Epstein-Barr Virus Antibodies to Differentiate Multiple Sclerosis From Other Neuroinflammatory Diseases. JAMA Neurol. Published online March 9, 2026. doi:10.1001/jamaneurol.2026.0240  Show transcript: Dr. Justin Abbatemarco: Hello and welcome back. This is Justin Abbatemarco, and we're finishing up our interview with Paulus Rommer on his article on JAMA Neurology, Epstein-Barr Virus Antibodies that differentiate multiple sclerosis from other Neuroinflammatory Diseases. Paulus, can we talk about how we would apply your results into clinical practice right now? Dr. Paulus Rommer: The persistent high apnea antibody responses are a hallmark of multiple sclerosis. And in our micro center study, we found that the singular measurement is not sufficient to differentiate multiple sclerosis from other related disorders like MOGAD or NMOSD, but it's the repeated high levels over time. We see them in about 95% of our MS patients, but really rarely in MOGAD or NMOSD. So this persistent high levels is a good factor, with a high accuracy, to really diagnose multiple sclerosis and to differentiate them from MOGOD or NMOSD. Dr. Justin Abbatemarco: I think these are really helpful and I think a little more evolution in how we interpret these on individual patient level, like we talked about in the podcast, but more to come. Paulus, thank you again for all your work on this topic for coming on and we're excited to have you back in the future. Dr. Paulus Rommer: Thank you.   

Updated cholesterol guidelines introduce important changes in cardiovascular risk assessment and lipid management that directly impact pharmacist practice. This course reviews key updates from the new ACC/AHA dyslipidemia guideline, including risk assessment tools, LDL-C targets, and evolving roles for statin and nonstatin therapies. You will be better prepared to identify practice-relevant recommendations and support evidence-based lipid management in patient care.HOSTRachel Maynard, PharmDGameChangers Podcast Host and Clinical Editor, CEimpactLead Editor, PyrlsJanelle Ruisinger, PharmD, FAPhAAssociate Dean for Academic Affairs and Clinical ProfessorThe University of Kansas School of PharmacyPharmacists, REDEEM YOUR CPE HERE!CPE is available to Health Mart franchise members onlyTo learn more about Health Mart, click here: https://join.healthmart.com/PRACTICE RESOURCEReceive the exclusive Practice Resource to use as a reference guide for this episode by enrolling in the course. Click here to enroll!CPE INFORMATIONLearning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Describe key pharmacist-relevant updates in the new ACC/AHA Guideline for the Management of Dyslipidemia.2. Differentiate risk assessment and lipid-lowering treatment considerations that may influence pharmacist recommendations under the updated guideline.Rachel Maynard and Janelle Ruisinger have no relevant financial relationships to disclose.0.75 CEU/0.75 HrUAN: 0107-0000-26-156-H01-PInitial release date: 5/4/2026Expiration date: 5/4/2027Additional CPE details can be found here.

Updated cholesterol guidelines introduce important changes in cardiovascular risk assessment and lipid management that directly impact pharmacist practice. This course reviews key updates from the new ACC/AHA dyslipidemia guideline, including risk assessment tools, LDL-C targets, and evolving roles for statin and nonstatin therapies. You will be better prepared to identify practice-relevant recommendations and support evidence-based lipid management in patient care.HOSTRachel Maynard, PharmDGameChangers Podcast Host and Clinical Editor, CEimpactLead Editor, PyrlsJanelle Ruisinger, PharmD, FAPhAAssociate Dean for Academic Affairs and Clinical ProfessorThe University of Kansas School of PharmacyGET CE FOR LISTENING!Stay Compliant. Grow Clinically. Practice with Confidence. Pharmacist CE Subscription: All your CE in one convenient subscription. All episodes, CE, and Practice Resources for the GameChangers Clinical Update is included with your Pharmacist CE Subscription. But wait…there's even more!The Pharmacist CE Subscription includes: -  Compliance and licensure CE -  GameChangers Clinical Updates -  Practical continuing education across patient care topics *The subscription does not include microcredentials or certificates, which are available separately for pharmacists seeking specialized service training. Purchase Now!PRACTICE RESOURCEReceive the exclusive Practice Resource to use as a reference guide for this episode by purchasing the Pharmacist CE Subscription. CPE REDEMPTIONThis course is accredited for continuing pharmacy education! Click the link below that applies to you to take the exam and evaluation to claim credit:If you are already enrolled in this course, click here to redeem your credit. To purchase the Pharmacist CE Subscription and claim your CPE credit, click here or to purchase this course individually, click here.  CPE INFORMATIONLearning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Describe key pharmacist-relevant updates in the new ACC/AHA Guideline for the Management of Dyslipidemia.2. Differentiate risk assessment and lipid-lowering treatment considerations that may influence pharmacist recommendations under the updated guideline.Rachel Maynard and Janelle Ruisinger have no relevant financial relationships to disclose.0.75 CEU/0.75 HrUAN: 0107-0000-26-156-H01-PInitial release date: 5/4/2026Expiration date: 5/4/2027Additional CPE details can be found here.Follow CEimpact on Social Media:LinkedInInstagram

In this episode Jess explores the complexities of procurement, including bids, tenders and preferred supplier agreements. If you've been looking at these as a shortcut to big contracts Jess shares the competitive realities of these processes and why they are rarely the 'easy win' they appear to be. With many decision makers often out of the office throughout the summer months it's vital to prioritise the right business development activities and tighten up your sales strategy so tune in to learn why a sharp strategy in May is your best defense against a quiet July Key Topics Definitions and Distinctions Learn what preferred supplier agreements, bids, and tenders actually are 14:14 Differentiates between: Preferred supplier agreements (agreements to be a first point of call, often at a discount) 15:07 Tenders (organisations inviting suppliers to quote for a specific value/project) 17:20 Bids (suppliers' direct response/proposal to tenders) 19:15 Where to Find Bids, Tenders, and PSAs Understanding of public sector portals, government and council websites for sourcing 20:16 Explains why a business model built solely on price-cutting and competitive bids often fails to scale  21:21 Challenges and Realities of Bids and Tenders Highlights the extreme competitiveness of the environment 23:15 Explains that not all organisations use their PSAs or tender lists exclusively-sometimes specialist suppliers are needed 25:02 Notes that organisations use tender/bid processes for benchmarking, sometimes wasting suppliers' time 26:36 Points out how established relationships and proactive business development often influence selection 27:21 Lack of Control and Time Investment Describes the lengthy, uncertain, and often frustrating processes for suppliers 29:44 Emphasises the value of control in one's sales process versus passive, unreliable pipeline building 30:20 Explains the restrictions of PSA agreements (e.g. often cannot proactively contact decision makers) 31:02 Surprising Complexity vs. Perceived Ease Discusses the hidden work involved and misconceptions perpetuated both by proponents and internal procurement teams 32:41 Describes frequent delays, shifting requirements, and unpredictability 33:41 Strategic Perspective for Coaches, Consultants, Speakers, and Trainers Advises listeners to approach bids and tenders with eyes wide open 35:12 Explains why controlling the sales process is more stable, consultative, and ultimately preferable 36:19 Endorses using bids/tenders as a bonus, not a core sales strategy-unless there's an established relationship 37:04 Encourages proactive business development over reliance on tenders/PSAs 38:17 Key Quotes "Just because those organisations have preferred supplier lists... doesn't mean that that is always who they end up using." 24:45 "If you don't have that relationship, prior knowledge... it's really, really difficult to get that signed off." 30:28 "Go in eyes wide open... treat unsolicited bid submissions like a lottery ticket-a possible bonus, but not a reliable strategy for predictable income." 38:08 In some cases, being on a preferred supplier agreement even restricts your ability to network internally within an organisation, limiting future opportunities and risking removal from the agreement if rules are broken 32:04. The "easy win" of PSAs or tenders is usually an illusion; substantial effort, little control, high competition, and unpredictable returns are the norm 33:41. Key Resources Mentioned in this Episode: Join the B2B Sales Edit https://magic.beehiiv.com/v1/988ac64b-5875-4924-9d10-50faad2aa4ad?email=%EMAIL% Episode sponsored by The Expert Services Directory: A key resource for coaches / consultants / trainers and done-for-you service providers to generate inbound leads.  Check out The Expert Services Directory here https://expertservicesdirectory.com/ If you've enjoyed listening to Why bids + tender processes are a complete waste of time check out these episodes. How to pep up your B2B sales before the summer slump! - https://bit.ly/SellingtoCorporate098 How to create more sales opportunities (and get your sales process moving before summer) - https://bit.ly/SellingToCorporate124 Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

We discuss new research on what it takes to win the biggest races in cycling—and how that can help your own racing—and we analyze a study that looks at the potential causes of overtraining syndrome.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In part one of this series, Dr. Justin Abbatemarco and Dr. Paulus Rommer discuss the relationship between Epstein-Barr virus and multiple sclerosis, as well as the questions that still remain unanswered. Show citation: Vietzen H, Kühner LM, Berger SM, et al. Epstein-Barr Virus Antibodies to Differentiate Multiple Sclerosis From Other Neuroinflammatory Diseases. JAMA Neurol. Published online March 9, 2026. doi:10.1001/jamaneurol.2026.0240  Show transcript:  Dr. Justin Abbatemarco: Hello and welcome. I just finished interviewing Paulus Rommer on his article published in JAMA Neurology, Epstein-Barr Virus Antibodies to Differentiate Multiple Sclerosis From Other Neuroinflammatory Diseases. Paulus, could we maybe talk about this relationship that we've understood about multiple sclerosis and Epstein-Barr virus? And maybe the points that still remain unanswered? Dr. Paulus Romme: There's a very long story behind this because in 1868, Pierre Marie, a student of Charcot was talking about that multiple sclerosis is a sequelae of an infection disorder. By this, we now know that there's a long story. There have been associations between infectious mononucleosis, EBV infection, multiple sclerosis. Also, the migration studies really fits very well in this. So there have been an association, but then, in 2022, there was the US Army study, Bjornevik and Ascherio, who really have shown that there is almost no multiple sclerosis without EBV infection. But still, we do not know why almost all of our patients have EBV infection, but only very small subset have multiple sclerosis. But this is very important to get a deeper understanding, but this is still unknown. Dr. Justin Abbatemarco: This story of EPV and multiple sclerosis continues to evolve. And your work, as we talked about on the podcast, has really helped inform that discussion as well. And we still need to understand, outside of the initiation of the disease, how it drives the pathophysiology years after that initial infection. But it's really helpful to understand this in the larger set and now maybe using it as a biomarker to help us with our other neuroinflammatory diseases, so we'll discuss that the next episode. Again, I was just speaking with Paulas Rommer on his article in JAMA Neurology, Epstein-Barr Virus Antibodies to Differentiate Multiple Sclerosis From Other Neuroinflammatory Diseases. Paulus, thank you. 

Dr Peter Kevorkian and Life West: Building the Next Generation of Successful Chiropractors Great chiropractors don't happen by accident, they are built through philosophy, precision, and intentional leadership.   Dr. Stephen had the pleasure of sitting down with Dr. Peter Kevorkian, President of Life West Chiropractic College, to unpack what it truly takes to develop chiropractors who are confident, competent, and prepared to succeed. Drawing from decades in practice and leadership, Dr. Kevorkian shares how Life West is redefining chiropractic education through clinical specificity, integrated philosophy, and a commitment to certainty. This episode reveals a clear framework for developing not just graduates, but chiropractors who can lead, communicate, and deliver at the highest level. The result is a compelling vision for the future of chiropractic education, and the role Life West is playing in shaping it.  In This Episode You Will: Understand how Life West is redefining chiropractic education through clinical specificity  Learn why certainty is the foundation of successful chiropractors   Discover how philosophy must be integrated into every aspect of training   See how communication and clinical mastery work together to drive impact   Clarify what it takes to develop chiropractors who are truly practice-ready Episode Highlights 02:15 - Discover how decades of high-level practice experience now inform a leadership role shaping future chiropractors 04:25 - Understand the shift from personal practice success to developing impact through chiropractic education 06:40 - Recognize the responsibility of educational institutions to perpetuate and strengthen the profession 07:10 - Examine the current challenges in chiropractic education, including declining enrollment and future workforce concerns 08:30 - Reveal how financial support and engagement from practitioners can directly influence the strength of chiropractic schools 10:45 - Differentiate how Life West is prioritizing technical specificity over generalized training approaches 12:10 - Explore how certainty is developed through clinical mastery, not just theoretical understanding 15:20 - Clarify how Life West integrates philosophy into every aspect of its curriculum rather than isolating it 18:15 - Identify how students are trained to think like professionals, not just memorize information 22:30 - Uncover how developing a business mindset early prepares students for real-world success 27:10 - Examine how aligning strengths and roles impacts long-term success for graduating chiropractors 31:45 - Recognize the importance of preparing chiropractors for multiple paths while maintaining clinical excellence 41:41 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don't just grow—they attract the patients they were meant to serve.   Resources Mentioned For further details from Dr Peter Kevorkian's interview, please visit:  East Coast Tour Information: https://lifewest.edu/alumni/presidents-receptions Contributions: https://lifewest.edu/give   Life West Details: https://lifewest.edu/ Contact Info: pkevorkian@lifewest.edu   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/   Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Dr. Justin Abbatemarco talks with Dr. Paulus Rommer about the evolving understanding of Epstein-Barr virus (EBV) and its role in multiple sclerosis (MS), including recent research on EBV antibodies as diagnostic markers and potential therapeutic targets.  Read the related article in JAMA Neurology.  Disclosures can be found at Neurology.org. 

If your brand sounds like everyone else's, you're not competing. You're interchangeable.  Claims like "customer-centric," "trusted partner," and "AI-powered" don't do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.  In this episode, Drew Neisser brings together Scott Morris (Sprout Social), Gary Sevounts (Netris), and Lesley Davis to explore what real differentiation requires in B2B. They get into how companies clarify their story, align internally, and carry that differentiation from product to pitch to customer experience.  In this episode:  Scott explains why strong positioning only works when the product actually delivers on the promise, and how Sprout is building its brand around "social intelligence for breakthrough brands"  Gary shares how a shift from selling "just another fraud tool" to an "identity trust network" transformed growth, increased deal size, and helped drive a major acquisition  Lesley breaks down how differentiation shows up in a services business, especially in RFP-driven categories, where the real win comes from understanding the problem behind the problem  Plus:  Why pipeline without differentiation leads to smaller deals  How strong positioning starts with customer frustrations  The difference between bold positioning and empty promises  Why differentiation only works when the whole company reinforces it  If you're a B2B CMO trying to differentiate your business and make your brand impossible to ignore, this one's worth your time!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The GWC Framework: Why “Wants It” Determines Everything! The biggest hiring mistake in a chiropractic business usually is not talent, training, or even culture fit. It is putting someone in a seat they do not actually want.   Dr. Stephen and Dr. Pete unpack the GWC framework from Traction and show why “Wants It” is often the hidden reason behind underperformance, turnover, frustration, and team instability. They break down how to properly evaluate whether a team member gets the role, wants the role, and has the capacity to perform it, while challenging CEOs to stop selling people on positions and start building a stronger hiring process. The payoff is a more aligned team, healthier culture, lower turnover, and a business that can grow with greater clarity and momentum. In This Episode You Will: Understand why “Wants It” is often the missing factor behind team underperformance and turnover.  Learn how to use the GWC framework to assess role fit with greater precision.  Discover why selling people on a role creates costly hiring mistakes.  Clarify the difference between the right person and the right seat.  See how stronger team alignment protects culture, momentum, and long-term growth. Episode Highlights 03:51 - Recognize that underperformance, quitting, and firing often begin long before the visible breakdown appears inside the practice. 04:46 - Discover how the GWC framework reveals a deeper predictor of whether someone will truly succeed on a team. 06:25 - Understand why a person can clearly get the role and still fail simply because the internal desire to own it is missing. 08:05 - Uncover how misalignment between a position and a person's real motivation quietly sabotages performance over time. 09:44 - Clarify that wanting the role is what makes hard work sustainable when the pressure and difficulty inevitably rise. 10:41 - Examine why CEOs must stop guessing about role fit and start asking direct questions that expose real understanding and commitment. 12:28 - Reveal the costly mistake of selling people on a role instead of testing whether they will fight for it themselves. 16:03 - Differentiate between moving slowly in hiring and moving precisely by asking better questions that expose fit earlier. 19:23 - Explore how many chiropractors discover too late that loving chiropractic is not the same as wanting to be a business owner. 21:30 - Identify how most persistent business pain traces back upstream to a team issue and, more specifically, a right-seat issue. 24:37 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Chiro-Ads Academy please visit: www.makingmuvs.com/TRP     Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt's Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn't naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer's Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today's automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm

IN THIS EPISODE:Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ShesVisible.com⁠⁠Buy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OUR BOOKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.NEWSLETTER SUBSCRIPTIONIf LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - ⁠⁠https://b2bgrowthco.com/newsletter/⁠BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCASTIf you're enjoying The LinkedIn Branding Show, you'll love Michelle B. Griffin's solo podcast, Own Your Lane™, the personal branding and PR podcast for women experts ready to be chosen for what they do best. If you're an author, speaker, or thought leader ready for more visibility, recognition, and opportunity for your next-level era. Listen here –https://michellebgriffin.com/podcast/

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Forget the cliché advice to "get out" of your comfort zone; digital nomad Billy Lahr reveals why you should actually be working harder to get into it. In this episode of the Be It Till You See It Podcast, mindfulness coach and former dean joins Lesley Logan to challenge the "hustle culture" obsession with escaping comfort, arguing instead that we must distinguish it from the "complacency zone" by expanding our capacity from the inside out, much like stretching a pizza dough. Billy brings a refreshing, no-nonsense perspective on identity, curiosity, and the importance of maintaining a "centered self."   If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Master the art of curiosity to build deeper human connections. Differentiate between a healthy comfort zone and dangerous complacency. Reclaim your personal identity by identifying your ten life roles.Use mindfulness as a practical tool to manage high-intensity anxiety. Turn your unique strengths into a sustainable and purposeful life.Episode References/Links:Mindful Midlife Crisis - https://www.mindfulmidlifecrisis.comBilly Lahr Official Website - https://billylahr.comBilly Lahr Instagram - https://www.instagram.com/mindful_midlife_crisisJumpstart Conversation - https://beitpod.com/billylahrjumpstartconvoJumpstart Your Midlife Workbook - https://www.mindfulmidlifecrisis.comThe Selfish Woman Podcast - https://valeriejones.ca/podcastEd Latimore - https://edlatimore.comYoga Ananda Chiang Mai - https://www.yogaananda.net/about-kru-nokGen X Jukebox - https://www.genxjukebox.comGuest Bio:Billy Lahr is certified mindfulness meditation coach, certified personal trainer, behavior change specialist, former educator, serial overthinker, and host of The Mindful Midlife Crisis, a podcast for people navigating the complexities and possibilities of life's second half. In 2013, Billy started practicing mindfulness as a way to manage mounting mental health issues brought on by professional burnout, social media harassment from students, and a lack of job satisfaction. In 2021, Billy left his job as dean of students in order to travel the world in search of more meaningful experiences and community. Since then, he's been a GPS for individuals aiming to live more mindfully and intentionally through recognizing and harnessing their strengths, exploring their curiosities, growing and synergizing with their network by fostering consistency, discipline, patience, and self-compassion. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Billy Lahr 0:00  I'll tell you that the conversations that I've had with digital nomads is that being a nomad is incredibly lonely and isolating, because what you're doing is a lot of times, because it's such a transient community, is you're building these superficial relationships and people come and go out of your life. And I can tell you, just from my own personal experience, that a lot of that has exacerbated this feeling of isolation and loneliness and this longing for a deeper connection.Lesley Logan 0:31  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:13  All right, Be It babe. I'm really stoked for today's episode we had, I have the most fun talking to Billy Lahr as our guest, and it was really funny. We didn't talk about what he does until halfway through the podcast. And I don't want to ruin it. I don't want to spoil it for you, but we actually talked about comfort zones, and should you stay in them? Should you get out of them? And a whole lot more insights and I just think it's really fun. We talk about curiosity. And so I think you're just going to enjoy all of this. Oh, and the Be It Action Items at the end, fucking fabulous. You'll love them. So here you go. Here's Billy Lahr.Lesley Logan 1:45  All right, Be It babe. I'm super excited we have a total, like, true digital nomad as our guest today. Billy Lahr is here, and I kind of am obsessed. Because before I bought a house, and, like, settled in and like, loved being at home, my husband and I used to be nomads. Someone thought like we'll just be nomadic people. So we just dabble in it. But you do it full time. Can you tell us what you rock at and why you why you're a digital nomad?Billy Lahr 2:11  I rock at curiosity. I would say that's my superpower. I like to ask questions. I never, ever, whenever I meet people, I never asked the question, what do you do? That's the most boring question in the world. And there's a couple of reasons why I don't ask that. I actually got that tip from past guests on my podcast named Jesse Ross, and the way I look at it is, what you do, one, is usually the least interesting thing about you, like I taught, I taught English for 21 years. Everyone had one of me. Everyone knows what I did. So that's it's not fun for me to talk about that. Secondly, people generally don't like to talk about work outside of work unless they're super involved and they love what they do. Most people do what they do because it pays the bills. And there's nothing wrong with that. There's absolutely nothing wrong with that, and we'll come back to that a little bit later. But the third reason is, I think people over identify with their roles, their jobs. I live in Korea now, and I see that a lot, there is a pressure to have a certain status. And I feel like whenever you talk to people about what do you do, you can feel them recoil because they don't want to talk about it. So the first question I always ask all of my guests is, what are 10 roles that you play in your life? To me, that's a more interesting question. Now, the first four or five answers are always something familial. You know, for me, I'm a brother, I'm a son, I'm an uncle. Those things come like that. Then when you get into those later examples, you have to dig deep into what roles you actually play. So for me, digital nomad, Pearl Jam fanatic. I've seen Pearl Jam 54 times in nine states. I'm an avid paddle boarder. I've paddle boarded off five continent coasts. So those are the kind of things that are interesting and lead to better conversation. And because of my curiosity, I'm able to kind of wiggle my way through the mundane to get to those types of conversations.Lesley Logan 4:32  Yeah. I mean, I think, like, first of all, you're not wrong there. I go to a lot of parties, and of course, like, people are asking, what do you do? And this for me, most of the time, when people do ask me that I'm on a plane going somewhere and I and I'm like, well, it's gonna be really weird when I tell you what I actually do, because you're like, then why are you going to where you're going? That doesn't make sense. So it can be interesting and weird, but also, like not many people want to talk about their job, like you said, or it's like, it is the least interesting thing about them, or it's it is something that pays the bills. And so there are other things, but they're never asked that questions. They don't even know how to describe themselves or talk about themselves. And the fact that you're curious must mean that you meet cooler versions of people, like we can meet the same people, but because you can be more curious than me, you're gonna meet a version of them that, like I might have, like, missed because I asked the wrong question, or I didn't ask or not even the wrong question. I just asked a better question.Billy Lahr 5:27  My general rule when I talk to people, and this is going to sound a bit arrogant, but whatever. My general rule is, you need to be at least as interesting as I am, because I've lived a pretty interesting life, and if you have nothing to contribute, then, like, what value do you have for me in the conversation? So I'm going to dig around. I'm going to ask questions that maybe the normal person isn't going to ask. I had this situation pop up the other week, and there were two women who are like, I can't believe you just asked that. And I'm like, listen, if you don't ask, then you don't get the answers. So my dad always told me ask the worst anyone could ever say is no. So I ask, and those lead to better conversations.Lesley Logan 6:15  Yeah, yeah. I think, I mean, it is true, like I was taught that as well. It's like, if you don't ask, you got to know, and so you may as well ask, because if you get a no, then you know, and you can go find another way, but you could get a yes, and then it's like, oh my god, like you could get that. So I I completely agree. And I also think, like, you know, a lot of people are feeling lonely these days. I have to imagine, like, traveling the world if you're curious, you're never lonely, because you're always finding ways to talk to people and, like, get to know them. But people are lonely and they don't travel and they're surrounded by people, but I think it's because they're they're not getting to a deeper version of a person that they're talking to. So everything has surfaced all of the time.Billy Lahr 6:56  I'll tell you that the conversations that I've had with digital nomads is that being a nomad is incredibly lonely and isolating, because what you're doing is a lot of times, because it's such a transient community, is you're building these superficial relationships and people come and go out of your life. And I can tell you, just from my own personal experience, that a lot of that has exacerbated this feeling of isolation and loneliness and this longing for a deeper connection. It's very hard to maintain romantic relationships when you're on the move like this. So there is a part of me that does desire to just be in one spot. I'm someone who craves stability. I'm someone who craves structure. I crave routine. That's where I thrive. I used to work in education. Bells told me when to start and stop my day. So this is a huge leap, and I'm not not a fan of this idea of get out of your comfort zone. Shut up. I've been working really hard to get into my comfort zone. Let me sit in my comfort zone, but where I tell people to be cautious of is when we start to get into the complacency zone. So when things start to feel complacent, that's when we need to stretch our comfort zone like it's pizza dough. And you don't pull pizza dough from the outside. Only heathens do that. You push pizza dough from the inside, and where you see it's thin, you put some flour, you put a little bit more dough, and you massage that in there, and you stretch out that pizza dough. If someone tells you to get out of their comfort zone, I don't know if we can swear on here, you can just tell them, you know, shut the fuck up. I'm good in my comfort zone, but you need to take a look at, am I in my comfort zone, or am I, am I in my complacency zone? Right now, I'm definitely stretching my pizza dough because I was working a full time job. Now I'm back to freelance, and things are a bit more, you know, unstable. So, you know, I'm I'm trying to build some things, I'm trying to rebrand some things, and it all takes a lot of hard work, and there's a lot of uncertainty in there. And listen uncertainty as a very anxious person, as a very high intensity person, uncertainty does not sit well with me. So I'm very much navigating through all of this.Lesley Logan 9:31  This is so interesting. You are an enigma. But okay, first of all, I actually agree. I think there's something about getting out of your comfort zone all the time that the overachiever is listening to, that's the causing burnout, and it's causing extra stress. It's like, my if you're a high achiever, you're rocking it. That just means you like big things and you're doing those things, the overachievers, that's when you're like, I got to get outside of my comfort zone. It's like, but you haven't like you just said, I want to try to get in my comfort zone. It's like, that's interesting. How often have I just, like, sat still and, like, enjoyed the comfort that I created, you know, like, but do you mind? Can we dive into the complacency zone? Like, when you say that, like, the signs and symptoms you're in a complacency zone, the what, what came to mind is, like, you complain about the comfort zone. You kind of come like, you kind of complain about your, oh, the things in your life, or the things around your life, like that might be, to me, a sign, or sometimes you're in complacency, like you're good at what you do when you're still complaining about it. Is that one like, what are some signs that you're in complacency?Billy Lahr 10:30  That's a great question. So here's a perfect example, when I have new clients when so I was teaching business English here in Korea, so I wasn't teaching at a hagwon with elementary school kids. I've done with public education in that regard, I want to work with adults. So I was working at Hyundai and Kia and teaching their employees Business English. And so when I first meet them, I want to know, hey, what are your hobbies? And a lot of them will say, especially if they're parents, especially if they're new parents, my hobby is my child. Ding, ding, ding, complacency zone. So listen, let me, let me preface this by saying I'm not a parent, so I don't know what it's like to have a child. I don't know what it's like to sacrifice those things. What I do know is that my parents still did things despite having three kids. My dad sang in an all men's choir. Both my mom and my dad played softball throughout the week. They did things that still interested them so that they could socialize with people. So I think especially here, there is this emphasis on making sure that your child grows up and has a more successful future than what you have. And what I notice is that there's a lot of snowplow parents, we'll call them. Lesley Logan 12:00  Yeah, we have them in the States. Billy Lahr 12:02  Yeah, yeah. So I feel like when that happens, you lose your sense of identity again. We come back to this idea of identity, yeah. So where can you find identity? And it's through curiosity. And remember, it's you're not just one identity. You're playing many roles. So if you take a look at those 10 roles, and if you can't come up with 10 roles, that's another perfect example of, hey, maybe you're in this complacency zone. When was the last time you participated in one of those roles? Are all of these roles about someone else, because if they are, you're losing that sense of identity. So how do you go out and explore those? Easier said than done but that comes, that comes from self-awareness. It comes from sitting with your thoughts, your feelings and your emotions, sitting with what you want, and coming to a realization that, okay, I feel like, you know, we talk about being selfish and we talk about being selfless. There isn't necessarily anything wrong with being selfish if you've been overly selfless. So in the middle, you know, we talk about self-centered Well, what about centered self? That's ultimately where we want to be and when we want to be a centered self, it means that we need to be able to provide for others while also providing for ourself. Lesley Logan 13:34  Yeah, I agree, like we've talked on this podcast before, how I think selfish has to do a rebrand, because, like, very rarely have I experienced the people that I have talked to, the stories that I've heard, or the listeners that we have actually being selfish assholes, like most of the time when they think they're being selfish, they're just prioritizing their self. Billy Lahr 13:54  I want to direct everybody to Valerie Jones. Valerie Jones has a podcast called The Selfish Woman. She was a guest on the mindful midlife crisis. I think it's episode 57. Valerie is great, and she's done this excellent job of rebranding this idea of what it means to be selfish. So check that out.Lesley Logan 14:14  Yeah, okay, I might want an intro to her, because, like. Billy Lahr 14:17  You have to she's great. Lesley Logan 14:18  Done. We're doing it after this. Okay. Because, like, but I think like the centered self also, like I do, I do love that you challenge people who who are, who are parents, as a role, that if they don't have something outside of their kids, it, it doesn't actually help your kiddo out. Like we have seen these kids get older. We now have the Gen Z kids and these kids, and they haven't experienced disappointment, they haven't experienced a loss. They have it at a young age, because you just snow plowed all of it for them. And so now they're 20 something years old, and they're learning for the first time what it's like to fail at something that is a hard thing to do, that's hard. You got to learn it when you're younger. So I'm with you.Billy Lahr 14:57  And here's the I know people are like dude, you don't have kids. Mind your business. Okay. Let me give you another example. My former co host, Brian on the Bass. We call him Brian on the Bass because he plays bass in every band in the Twin Cities in Minnesota. He decided to, like I said, he's been playing bass in all of these bands. He records here and there. He developed. He he branded this new band called Gen X Jukebox. This is a guy who has three boys, boys, just or sharknadoes spinning around his house. They had a whoopsie. All right, they had a bonus baby. Sorry, they had a bonus baby when they were in their 40s, but he's still doing all of these things. They bought a bus and they turned it into a schooly, it's something that he and his wife did together. So listen, if you're listening to me and you're like, you childless, you childless piece of shit, you don't know what you're talking about. Okay, fine, fine, fine. Who are the other examples out there who are fulfilling these these roles, and take a look at your own and just say, Okay, what are things that I used to do that I don't do anymore? Or what am I curious about today that I want to learn more of?Lesley Logan 16:16  Yeah, I think that's so true. And I, for people, been listening to this podcast for a really long time, like the first three years of the podcast, I was like, I'm on a hobby hunt. And then people like you don't have hobby like you have so many hobbies. I'm like, No, I have a lot of hobbies that turned into pay. Like I got paid to do them, and the moment I'm getting paid to do them, I don't feel them as a hobby anymore. It's now a job. And I love what I do. I have no complaints. I love all of the aspects of my job, because I get to decide if I don't want to do them anymore, but I want to find a hobby, and I recently found one in the last year. And people are like, Oh, well, because I'm like, way up in Tarot right now. So however people feel about that, I don't care. I love it. I'm having the best time. And people like, Oh, are you gonna do a reading for me? And I was like, No, it's my fucking hobby. You can get your own reading. Go pay someone like, so I find that, like, it's really easy for people to, like, start doing something, and then people go, Oh, then you could do it for me. And it's like, I do find things that you could be curious about and, and I don't care if people want you to do it for them. You don't have to full permission from the pod permit. You get to just like, be curious about them and let them be with their or you can also change your mind. I do think that's another thing people have to realize. Like, you could be go, oh, I used to love to snowboard. And then you can go and go, Oh, I hate it now. That's fine. You can just don't worry about the sunk cost. Billy, you've mentioned your dad a couple of times, and I know that, like your dad had said something to you when you were a teacher, like, do you mind? Can we dive into that? And like, how that has shaped where you are today?Billy Lahr 17:42  Yeah, yeah. So, you know, my dad is a character. He's like Rodney Dangerfield in every movie. He's got the sexual innuendos. But you know, everybody knows who he is. Everybody calls him uncle D. So you know that this is just kind of guy that my dad is, but I remember him, my dad. He's a he's a farmer, he's a tinkerer, he he is a natural salesman. This guy is a renaissance man, and I think there's a small part of him, and he'll never admit this, that's maybe a little disappointed that I didn't get into, you know, being the the farm kid, or being the hunter or that sort of stuff. And instead, I got into I played sports, and I really got into books, and I got into writing. So I became an English teacher and and I remember one time he said to me, I hope you're a good English teacher, because you will starve if you have to do anything else. And he said it with love. He said it with love. He said it jokingly. But this is that's kind of what I've been figuring out here the last four years, because I left education in 2021 and I've been trying to figure out, okay, what is it that I'm good at that I can monetize? Is because there are and by monetize is being get paid for, right? Lesley Logan 19:05  Yeah, well, because the world we requires us to pay bills and so we have to figure a way to monetize something that we're willing to do for many hours of a week yeah. Billy Lahr 19:14  Yeah. And I think that's, you know, I've been, I've been figuring that out the last four years now I feel very, very lucky, very privileged, that one thing that he taught me was how to save and how to invest. So I've been able to travel around here the last four years with the money that I've saved, with the money that I've invested. I took this last year to work in Korea full time, because, like I said, I needed that stability, I needed that structure, I needed that routine. So in all of that, I've been experimenting. My wonderful friend Jill Daler talks about using the world as her laboratory and just seeing what works. And listen, lot of things have failed that I've done the last few years, and I think a big part of that is because I don't know how to market myself, and I don't want to play the algorithm game, because I grew up in the 90s, and the biggest sin in the 90s was selling out.Lesley Logan 20:20  Oh yeah, okay, so what? You're a little older than me, I think, but I do recall, you know, hearing people.Billy Lahr 20:26  I told you, Pearl Jam is my favorite band all those Seattle grunge bands. What did they teach us? They taught us don't sell out. Selling out is the greatest sin of it all, and this idea of marketing and playing the algorithm game and using clickbaity titles, it's so vomitus to me, and it feels disingenuous to who I am as a creative spirit. But then there are a lot of starving artists out there, so as I'm going through this rebrand, I'm thinking to myself, listen, maybe you need to play the game, because the last time I saw Pearl Jam, you want to know who was sponsoring the show, Amazon Music. Okay, so if Pearl Jam can come around to, you know, corporate, corporate suggestion, corporate support, then, then maybe I can play the game too, because, you know, who am I to Pearl Jam? Lesley Logan 21:22  But also, and here's the thing, like, I completely agree with that on a I own, on my own way, and that, like, the way that I could have had more followers, more subscribers on YouTube much sooner, given the industry I am, is to just be a little bit skinnier and make sure that I only work out in a tiny sports bra and tiny shorts. And like everything is about abs and glutes, abs and glutes, abs and glutes, and it's like, but that's not the way I teach. That's not the Pilates I teach. I actually am extremely like conscious that people just feel good in their body, that they don't think that fitness actually is how you lose weight, because it's not, it's how you eat and hormones and all that stuff, sleep, water and all these different things. However, 10 years into my YouTube channel, I just have 40,000 subscribers, and my friends have millions. So what I had to figure out is like, How can I understand what the titles have to be, and then be fucking honest with people in the video? So can you lose weight with Pilates? Is not like or like Pilates and weight loss like something that'd be so clickbait against me. It's like, okay, so let's talk about what real, actual weight loss is, if you how do you know you need it? And if Pilates can do it. And so I had to find a way to like, Okay, how do I digest the click bait? But then be honest and authentic. Because the other reality is, is like, No, you said starving artists, but like the impact that you and I want to make on this world, no one hears about it if it doesn't get put in front of their face and so and so you either have time or you have money. And the thing about the algorithms is you can have no dollars, but get your message out there. That's not something we could do in the 90s. Pearl Jam would have to pay for ad space and radio space and all this stuff. So I do feel like there is some swallowing of of some of it to go. Okay, well, what can I live with? Like, what's my value process there? And it has helped me immensely, because while I still don't have millions of subscribers, all the ones I do have, I got organically, and they actually like the message I have, you know, and even if they didn't subscribe, it at least got the truth, and then they can go do with what they want, you know. So that it's an interesting thing, but it is hard, because I fucking hate the game of the algorithms. I think it's annoying. It's frustrating, but also people are overwhelmed and exhausted and in complacency, and so how do we get them out? I don't know.Billy Lahr 23:38  Yeah, yeah, it's funny. It just dawned on me that I haven't talked about, like, what service I provide and and I think this is gonna be funny. This is gonna be funny now, if people have listened to me throughout this and they're like, this guy's kind of a spaz, that's why I'm a certified mindfulness meditation teacher.Lesley Logan 24:01  Well, your message, your message.Billy Lahr 24:03  Right, right. So what I tell people because people will tell me, like, you're pretty intense for you a meditation teacher, yes, I practice mindfulness so that I can be this obnoxious, because if I wasn't, I'd be a complete and total asshole. So I practiced it so that I can stay here in this area, because when I wasn't practicing, then I was very anxious, and that was manifesting in the depression, and that was manifesting in some other darker thoughts. So this brand of mindfulness that I share, it isn't it isn't granola. It is, it is, it's, it's more just like, hey, here's what we need to do. I'm not going to tell you to follow your passions. I'm not going to tell you that everything happens for a reason, because I don't believe in those things. But here's what I do think is practical, and here's an easy first step. And that, then, in turn, allows me to be genuine. And I like what you said there, like, yeah, we can have a clickbaity title as long as the content within the video is genuine and it's and it's authentic to who we are. When you listen to my meditations, I can be very can go into that meditation voice, and I can be very soothing, and I know that's what that audience needs, if they click on that meditation but if they're listening to an interview, you're going to get me at high energy, because I love being behind a microphone. That's why, like, I found ways to emcee events here in Seoul, just by, you know, you talk about, see it till you be it like or be it till, which one is it? Lesley Logan 25:50  I like the way you said it, I think it's great. Billy Lahr 25:52  No, no, because I actually wrote about this in one of my newsletters, because once your team reached out to me, I was like, see it till you, be it, does that make more sense? But then you were talking about, be it till you see it. And I was, I was volunteering as my volunteering with my services as an emcee for these live music events around here, not getting paid for it, but not expecting to. I was just doing it because it was fun. And then over time, the band that I was emceeing for, they're a band called The Johnny Birds. You can check them out on Spotify. Please do people. They were like, hey, every time you emcee, people donate more money, so we want to include you in on that. And I was like, oh, whoa. Like, I did not expect that, but it was so generous and thoughtful of them to be like, no, you're part of this band. It as part of the live show to some degree. So we want to make sure that we show our appreciation. And that was just me being it, yeah, and then all of a sudden, you know, I saw the money.Lesley Logan 27:04  I so first of all, I pretty sure you, you did write a newsletter, and you sent it to my team, and I got it, and I was like, this is so cool. I haven't met the person yet. Look at the impact we're having. I really love that, because I love that story, because I do think so many people are, like, waiting for it to be all figured out and figuring out how much do I charge for this, and what's the process? And it's like, but that has never been how anything has happened for me. Everything has happened by like, acting like I have an idea of what the fuck I'm doing, even if I don't doing the best I can, and then, like, seeing what happens, and all of a sudden it's like, oh, I'm four steps up the stairwell already, like it just happened, and then other people see it, and then see you do it, and they're inspired by that. And then they're like, Oh, you must know what you're doing. I'm gonna hire you for this thing, or whatever it is. And so I think a lot of people are waiting until they have their business card ready and they practice in front of the mirror. So I love that story so much, and I think it's really cool. And also, you have an innate thing, and we talked about this before, but like, you are a really good cheerleader for other people. You have a really good and that kind of goes back to, like, you have a hard kind of time. It's not selling out, but like, marketing yourself, as you said, because, like, you almost are like, the backup babe for so many people. You're like, ready to launch all their stuff.Billy Lahr 28:19  Oh yeah, give me the pompoms, man. I'll be the cheerleader. I'll be the cheerleader if you're doing good things, I'll absolutely be the cheerleader for you. And that's, I think that's where I went wrong with my own podcast, because I started off by giving people a platform to share their experiences and expertise, and I was having these really fascinating conversations. And then I started working with a podcast business coach, and bless his heart, he's he's a really great dude, but we didn't share the same vision. My vision was to give people a platform to share their experiences and expertise to my listeners, so that, and I just wanted to have those conversations with really fascinating people. And his idea was, well, hey, the only way that you're going to make money is if you market your coaching services. So it went completely and I hate sales. I hate them. I hate them. I hate them. I don't have my dad's sales acumen. It's I just would rather talk to other people and celebrate other people. And, you know, I feel like, you know, then people are like, oh, you know you're really good at the interview part. Oh, thank you. Like, that feeds my, my need for words of affirmations, like, You're really good. I'll tell you that I had Ed Latimore on my podcast. And Ed does thousands of podcasts in his lifetime. He's an author. People, check out Ed Latimore. He's got a book now called. Lesley Logan 29:53  You're doing it right now, Billy, you are promoting someone else. Billy Lahr 29:57  He said and here's the I've never met Ed in person, I've only met him through Zoom, but he's a really fascinating dude. And when we got done, he said, You know what? You're really good at this. And it kind of caught me by surprise, because Ed, Ed grew up like in the mean streets of Philadelphia, and, like, he was a professional boxer, you know, he literally doesn't pull punches, so he tells it like how he sees it. And that, to me, was one of the nicest compliments I've ever received. And I said, that means a lot to me, because I feel like you've done a lot of these. And he said, I have done a lot of these and and you're really good at this. And that, to me, again, goes back to the be it till you see it like I was just, I'm just asking questions. I'm doing the research and and asking questions. I hate when people send me their media flyers and like you can ask these questions. Guess what? That's a guarantee I'm not going to ask any of those questions, because then you have canned responses. I'm going to go and listen to the podcast that you did on other shows, and I'm going to write down all of the follow up questions that I think that the host should have asked you. I'm going to go to your website and I'm going to ask you specific things about your website. I'm going to read your book, and I'm going to ask you things that stand out to me in your book, because that's where real conversation comes. It doesn't come from these canned questions. And like the more that we understand other people, the more curious we are, and the more you know, harmonious of a society we can be.Lesley Logan 31:36  I think it goes back to like being you're a mindfulness coach like you being curious about other people and them being able to, like, hear that conversation requires mindfulness, because it requires them to be aware of any of the fucking things that they actually do in their life. Like, it's like, I think a lot of people go through the day, and so it actually doesn't surprise me that that's what you coach on. And also like, why you're a curious person. To me, they kind of go hand in hand. I also like, look, because we we coach Pilates instructors who are like, I just want to teach, you know, because I love what I do. And I'm like, the IRS doesn't care that you love what you do. If you have a business, they are going to audit you if you haven't paid taxes a couple years like they expect. They're going to give you a couple years to fuck around, and then they're going to expect their money. So I love that, and also I have to make sure that you, like, can pay your bills. So I appreciate your coach going. I want you to make your night, but there are so many different ways to make money around things. And you know you being until you see it in the beginning is a perfect way to, like, kick off your podcast and figure it out, because I don't think there's one way to make money with podcasts. I think there's a billion ways, and you'll find the one that works for you. And you don't have to be an actual, like, quote, unquote salesperson to do it. So I see it happening, and it probably already has, because you're still doing why would you podcast if it wasn't working for you? Billy Lahr 32:56  I'll be honest, I hauled I put a pause on the podcast back in March because it, it was, it was, like, in a toxic relationship, because, like, I couldn't quit it. I was, you know, I would, I would pause, and then I would keep going back to it, and I would pause, and I keep going back to it, and I pause it, and I haven't recorded in a while, and I don't have any intention of going back to recording it at this time, if things were to change then, then I would maybe, maybe this rebranding, you know, blows up. Then it's like, oh, okay, now I can go back to doing this, but I don't miss it, but at the same time, I feel really good about what we created. Like, we recorded over 100 episodes, and most of those were episodes with guests. And I'm really proud to look at that guest list and be like, Okay, we were 50-50, with men and women. We, you know, we were when it was, when it was me and Brian on the Bass, you know, it was two straight white guys, right? But we had a very diverse collection of people from the LGBT community, people of color, like, you know, we really sought out or, like, it was my show, I sought out people and different voices. And I think that that that's really important, because we need to get out of that, of that silo of what we see in here, and I think that's another sign, too, of complacency, if we go back to that, that if you're looking at and you're getting the same messages, whether, whether it's MSNBC, whether it's Fox News or whatnot, not even a news channel, if it's just the same messages over and over and over again, who's challenging that, and in then, in what way are you being curious?Lesley Logan 34:48  Yeah, yeah. I think, I think that's really true. I think a lot of people, they well, it's hard when your thoughts are challenged. It's much easier to just go, oh no, everyone around me thinks this way, and it's definitely challenging. I have family members that we have conversations, and I can tell what they're listening to, and I'm like, What are you like? What? Okay, let's for example, it was just Halloween. Here we're recording this, and I had someone tell me, Oh, this. They are this tool where you can easily see if there's drugs in the kids candy. And I said, I'm so sorry. I just have to ask, who the fuck is putting drugs in the candy? Who is doing this? People do. No one does. How would that kid get hooked on that drug and know which house it came from? It isn't a bag. Drugs are very expensive. No drug dealer is just giving drugs out for free in hopes that he hooks these children on drugs and then they'll then come looking for said drugs. Like, they wouldn't even know what drug they had to go buy it. They wouldn't even know what high they're on. This makes zero sense to me. I cannot participate in this fear mongering bullshit. I'm like, you have to like, you don't have to like, just go think about it. But no, every Halloween I have to hear it, there's probably drugs or needles. There's needles. I'm like, you can Google, are there needles in kids candy? And it will say no,Billy Lahr 36:06  it happened once. So it must happen all the time.Lesley Logan 36:08  Happens all the time. There are people like, what are so anyways, I but I do think people don't want to challenge their thoughts, because we're because there is something comfortable about being complacent, you know. So I think it requires people to be ready to be challenged in that way and want something different. I think it's also really cool. You know, it's not easy to start or stop anything like some people can don't get started. Some people get started, but they never stop. And podcasts, y'all are hungry babies. My YouTube channel is a hungry baby, and it never grows up. It will never, it'll never produce its own content. It will always require people me to show up and be present, people to want to be on this podcast, people to listen to the podcast. It will always require those things. And so it's pretty like, it's a pretty challenging thing to make a decision like that, and then, like, figure out what you want to do from it. So I don't know. I think it's cool, you know, what you're doing, what you're exploring. I would love to know, what are you like, are you excited about anything right now? Do you have a new country on your plate? Like, what's coming up next for you, Billy?Billy Lahr 37:09  Yeah, so I'm current, like I said, I'm in I'm in Seoul right now, but I am heading to Kota Kinabalu in Malaysia. I have yet to be to Malaysia, and then I'm gonna go to Kuala Lumpur. Kuala Lumpur was on my original list four years ago, and then it just kind of fell to the wayside. So going there, and then I'm going back to Chiangmai, because I love Chiangmai. You know, if you're Pilates, you probably have a lot of people who are like yogis, that travel around, so come to Chiangmai, and if you're in Chiangmai in January and mid February, let's go take a class together at Yoga Ananda. Because Kru Nok is the single greatest yoga teacher in the history of yoga teachers. She has this presence about her, like it's, I'm almost like a teenage girl outside of TRL on Backstreet Boy day every time she walks into the room, because I'm just like, oh my god, oh my god, oh my god. And it's not she's strikingly beautiful, of course, but it's her presence, and it's the way that she leads the class where I'm just like it, I'm just so impressed with with just the way that she instructs and the way that she adjusts, and it's really impressive. So yogi's out there.Lesley Logan 38:31  How natural, I have to follow up with you because we do like Chiangmai. We were just there last a year ago, and we were there after the floods. And it's, it's a beautiful, beautiful place. We were in Chiang Rai before that, and I kind of like Chiangrai, but my husband Chiangrai, but my husband really liked Chiang Mai, so I feel like we'll probably be back in Chiangmai, but that's cool.Billy Lahr 38:47  Yeah, but then I'll be back, I'll be back in the States, in case anybody is like, you know, I actually want to, I want to, I want to meet this guy, or I want to be in the same time zone as this guy. I'll be back in the States in April, because my niece is getting married in May. If she wasn't getting married, I would have no intentions of coming back to the States. But, yeah, you know, I suppose I should be there for that I should be the funcle.Lesley Logan 39:07  Also, also, it'll be it's always good to, like, step back into the place that you came from just to kind of see how far you've gone. Like, you know what I mean? Like, it's easy. It's an easier way to look in the rear view mirror. We're gonna take a brief break and find out how more people can find you online, instead of running into in Chiangmai and your Be It Action Items. Lesley Logan 39:28  All right, Billy, where, so you're a mindfulness coach. Where can they connect with you, meet you, work with you on Zoom. What do you got?Billy Lahr 39:35  Yeah, if you want more from the podcast, you can go to www.mindfulmidlifecrisis.com and you can sign up for the Jumpstart Your Midlife Workbook, and you'll be part of my newsletter too. That way, you can hear all all the times that I talk about Lesley's show, and you can find out where I go. I talk about my travels in there as well. I kind of give recaps of life lessons from the past episodes in that newsletter as well. If you're curious about what I do, you can go to www.billylahr.com it's L-A-H-R. If you want to check that out, I have a YouTube you can check out those. And I'm rebranding all those, so they're gonna be all sort of clickbaity titles. In case you don't like my esoteric titles that I've been using in the past. You can follow me on Instagram, mindful_midlife_crisis and you can follow me on LinkedIn, Billy Lahr, yeah, come check me out. Say hi. Let me know if there were any takeaways from this episode, things that I said that you were like, oh, I really like that, or things that I said where you're like, dude, you're full of shit. Let's talk about it. Lesley Logan 40:42  I think that both are great, though both has strike wonderful, curious conversations. I also want to say, way to go, way to promote all the things look at you. Look at you, Billy.Billy Lahr 40:52  I mean, I invested in that stuff. I might as well, yes, I might as well talk about them. So, yeah, absolutelyLesley Logan 40:59  Okay, you've actually given us some great stuff, but we always do the always do the the I totally listen, but I still want action steps at the end, be it, bold, executable, intrinsic or targets that people can take to be it till they see it. What do you have for us? Billy Lahr 41:11  Yeah. So the first thing that I tell people is to figure out what are your strengths, right? So this whole idea we talked about, follow your passion is complete and utter nonsense, passion is not a starting point. Passion is a byproduct, and it is a byproduct of this formula. Remember, I like structures, so we're going to have formulas. So step one, figure out what you're good at. Where are your strengths? If you don't know, ask somebody. Take a personality profile test. I actually have one in the Jumpstart Your Midlife Workbook that you can take. That's what this whole the whole workbook is about. This, these steps right here. Secondly, what are you curious about, and how can you leverage those skills and those strengths to learn more? And then third, find a community, find people that you can connect with, all of that will help you identify your purpose. And then, if you want to turn purpose into passion, you just multiply that by consistency, discipline, patience and self-compassion. Everybody talks about the consistency and and the the discipline, nobody ever talks about, the patience and the self-compassion, you got to have those two. And then what you'll find is, oh, you figure out what it is that you're passionate about. To me, passion is something that you will do on the weekend for free because you enjoy it so much, don't monetize it. You don't have to monetize it. Just do it for you. Do it for fun. And if, over time, you've like, oh, okay, like, maybe, maybe I can make a little side hustle with this. Go for it. But then remember, it's no longer a passion, it's a job. So keep those things in mind and just follow those steps, especially those first three, those are the big three right there. And you'll it'll give your life a little bit more meaning, and it will help you stretch that comfort zone. Lesley Logan 43:12  Yeah. So good. Way to go. Thanks, Billy. This is so fun. Billy Lahr 43:18  Yeah, thank you for having me. Yeah, I've enjoyed it. Lesley Logan 43:19  Yeah, everyone. How are you gonna use these tips in your life? Let Billy know. Let the Be It Pod know and send this to a friend who needs to hear it. Send it to a complacent friend. Be their kickstart. It'll help them stretch their dough and until next time, Be It Till You See It. Lesley Logan 43:33  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 44:15  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 44:20  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 44:24  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 44:32  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 44:35  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, host Travis Chappell and producer Eric dive into the surprising world of the highest-paid dead celebrities, using a recent Forbes report as a springboard to unpack how estates, brands, and IP keep generating cash long after someone is gone. They break down what Michael Jackson, Dr. Seuss, Pink Floyd, Biggie, Jimmy Buffett, Kobe Bryant, Arnold Palmer, Shaq, and others did with their intellectual property—and what that means for creators, entrepreneurs, and personal brands today. Along the way, they dig into AI, likeness rights, and why owning your own image and work matters more than ever. On this episode we talk about: How Michael Jackson turned catalog ownership into hundreds of millions in posthumous earnings Why Dr. Seuss continues to sell millions of books and land major licensing deals decades after his death How Pink Floyd, Biggie, Jimmy Buffett, Kobe Bryant, and Arnold Palmer structured exits, brands, and licensing to keep cash flowing Why IP (intellectual property), catalogs, and name/image/likeness rights are the real long-term assets behind these fortunes How AI, likeness rights, and “owning yourself” will reshape the future of creative work and personal brands Top 3 Takeaways Own your IP and likeness. The biggest long-term winners are the ones who own their catalogs, brands, and name/image/likeness rights, because those assets can be licensed, sold, and repackaged for years. Build assets, not just income. Touring, projects, and launches are great, but the real wealth comes from building a body of work and brand that can be bundled, sold, or licensed as a catalog over time. Differentiate yourself in the age of AI. As AI-generated content explodes, the most valuable creators will be the ones doing interesting things in the real world, protecting their rights, and building distinctive voices and experiences that can't be easily replicated. Notable Quotes "Not only was he creating a lot of content, he was owning a ton of content, which is like where the real money is actually made." "The takeaway is the value of IP—IP seems to be almost publicly undervalued when it is the catalyst for so many of these fortunes." "If you can still do your own thing and stand out from the crowd, you're going to win long term, whether you're fighting with AI or copycats or whatever that is." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

If the financial headlines feel overwhelming, Wes Moss and Christa DiBiase help bring things back into focus. This episode of the Retire Sooner Podcast ties real listener questions to long-term investing principles, offering context to support more informed decision-making. • Examine why many Americans feel financially behind while weighing the risks often associated with higher-risk areas such as crypto, meme stocks, options trading, and sports betting—and the behavioral pull of comparison-driven investing. • Evaluate pension choices by comparing lump sum payouts versus lifetime income streams in the context of longevity, income needs, and personal financial goals. • Understand how dividends may factor into total return and how reinvestment has historically contributed to long-term investment outcomes. • Assess how to use proceeds from a home sale by balancing debt reduction, investment opportunities, and liquidity for future flexibility. • Explore investment options often considered more conservative, such as Treasury money markets and short-term bond ETFs, while recognizing trade-offs between stability, income, and interest rate risk. • Differentiate between fixed annuities and CDs by reviewing guarantees, liquidity considerations, and how each may fit within a broader retirement income strategy. • Take a fresh look at your portfolio by balancing different time horizons, being mindful of taxes, and thoughtfully managing RSU stock (Restricted Stock Units) with an emphasis on diversification. Listen and subscribe to the Retire Sooner Podcast for more educational conversations about financial decisions and the world around them. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the fastest way to grow your income wasn't adding more patients, more hours, or more complexity but simply uncovering what's already there? Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it's intentionally protected. They walk through seven hidden profit levers already inside most businesses, from undercharging and outdated pricing to inefficient financial models and underutilized capacity. The framework is simple but powerful: reclaim value, optimize what already exists, and align your business model with both purpose and profitability. The payoff is immediate and practical, giving CEOs the ability to find, capture, and multiply profit without starting from scratch. In This Episode You Will: Understand why profit is not a natural outcome of growth Learn how to identify hidden profit already inside your business See how pricing, financial plans, and volume directly impact profitability Discover how to optimize your current practice before expanding Clarify how to add value centers without creating confusion or dilution   Episode Highlights 02:09 - Discover the provocative idea that significant profit may already exist inside the business, waiting to be uncovered rather than created. 02:32 - Understand the distinction that growth is natural for a practice, but profit requires intentional protection and vigilance. 02:56 - Recognize that profitability is not passive and must be actively managed as complexity and expenses increase. 05:06 - Identify how failing to charge for services already being delivered creates immediate and unnecessary profit leakage. 05:42 - Examine how uncharged value quietly accumulates across systems, representing pure profit that is never captured. 10:15 - Explore how stagnant pricing in a rising-cost environment gradually erodes margins and weakens financial sustainability. 12:14 - Uncover how small pricing adjustments can disproportionately increase profit margins without changing delivery. 14:57 - Differentiate between care plans and financial plans, revealing how structure and payment design influence commitment and revenue. 18:13 - Reveal how monthly recurring revenue models dramatically increase both retention and lifetime value. 22:48 - Clarify that increasing volume through efficiency and effectiveness can unlock significant profit without adding overhead. 34:28 - Examine the critical distinction between owning a job and building a business, especially as teams and complexity grow. 40:00 - Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Fortis please visit: https://fortispay.com/chiropractic/ To book a meeting with Fortis, please visit:  https://hubs.ly/Q03FRwtC0    Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Send us Fan MailShownotes can be found at https://www.profitwithlaw.com/527.AI isn't just coming for the legal industry—it's here, changing how law firms attract clients, streamline operations, and deliver superior client experiences. The real risk? Waiting on the sidelines while competitors leap ahead.On this episode of Profit with Law, host Moshe Amsel sits down with serial tech entrepreneur Alex Mehr, PhD, creator of Famous.ai and co-founder of Zoosk, to demystify how law firm owners can unlock outsized results by integrating artificial intelligence—without technical know-how or a massive budget.Alex shares the mindset, strategies, and tactical playbook you need to leverage AI for practical wins in your firm—from marketing and lead capture to automating client intake and creating custom tools unique to your workflow.Chapters:[00:00] Discover how AI supercharges law firm efficiency and client experience[01:53] Learn the founder story behind Famous.ai and its impact for entrepreneurs[03:37] See how breakthrough technology turns ideas into solutions for your practice[05:55] Why playing with new law firm tech keeps you ahead of competitors[07:44] Find legal tech apps that streamline discovery and client communications[10:35] How client-facing apps educate and convert leads for estate planning[12:23] What makes Famous.ai unique for law firms versus other software builders[13:48] Assess if you can build your practice management system without a development team[16:03] Transition your legal team from coding to strategic digital project management[18:55] Spot automation opportunities in your law practice's daily workflow[21:50] Differentiate app builders: Famous.ai vs. Replit for non-technical legal professionals[24:42] Measure the true cost savings of AI tools for your firm's operations[28:51] Rekindle your curiosity—experiment with AI to grow your law practiceResources mentioned:

A lot of people think talent is what sets you apart, but that's not how it really works. In this episode, I explain how talent is common, and it only gets your foot in the door. Once everyone has talent, it stops being the deciding factor. What separates people after that is everything else, like discipline, consistency, and how you show up. I break down why relying on talent alone will keep you stuck in the middle. Show Notes: [02:59]#1 Talent creates opportunity. [07:00]#2 Most people confuse potential with progress. [12:08]#3 Follow through survives through boredom, pressure and invisibility. [16:48] Recap Next Steps: --- Power Presence is not taught. It is enforced. If you are operating in environments where hesitation costs money, authority, or leverage, the Power Presence Mastermind exists as a controlled setting for discipline, execution, and consequence-based decision-making. Details live here: http://PowerPresenceProtocol.com/Mastermind  This Masterclass is the public record of standards. Private enforcement happens elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com