Podcasts about pitchbox

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox's MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features one of the best SEOs in Ireland, Luke Fitzgerald. Luke is a Freelance Digital Marketing Consultant who specialises in SEO, Content & Analytics. In this episode, Luke talks about everything you need to know in modern-day SEO. We start with the three pillars of search engine optimization which are technical, onpage, and offpage. We both share our secret softwares and insights into each one.  Examples include: Searchviu for technical SEO for areas like website migration. Ninja outreach, Pitchbox & buzzstream for outreach. Frase.io for AI content creation and on-page optimization. Lastly, app sumo for new softwares entering the market where you can get lifetime offers for cheap prices. We also talk about domains or subdomains for international SEO and the future of AI content in search. An excellent episode for any digital marketer.

Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her. Please welcome my friend, Gabby Miele. --- One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building. I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach. Gabby walked us through some ninja tips for Pitchbox inside the membership community that you can check out at seofortherestofus.org/community. ALSO, since we’re talking links, this week only I’m doing a super secret sale just for podcast listeners: an epic 50 PERCENT off my link building course, authority on autopilot. Combine that course with Gabby’s masterclass and you’ve got something pretty incredible to work with when it comes to ranking in Google. Check out that course at seofortherestofus.org/authority. Again that’s seofortherestofus.org/community for the seofortherestofus.org/authority for the special, podcast-listener only 50 percent off my link building course. I’m also excited for next week when we'll be joined by John Bonini where we’ll go on a SUPER deep dive exploration on winning at SEO by becoming somebody’s favorite content. I was really sleeping on how good John is at this stuff and he is going to absolutely blow your mind with how he thinks about content. I’ve been Brendan Hufford, don’t forget to work hard, be nice to people, and don’t get too lost trying to create something that matters.

In this PitchBox: Brian Rubiano, producer of Follow Lead Love. A feature documentary following dancers Kristine & Abdiel on their journey to promote inclusiveness, female empowerment & gender equality Brief Synopsis: Witness the triumphs and tribulations both on and off the dance floor of a queer African-American male and an aging Asian female broadway veteran who joined forces to once and for all help break the barriers of the world of ballroom competition of male to lead and female to follow. FollowLeadLOVE is a film that transcends beyond the world of dance where ballroom competition only serves as a backdrop to reflect social issues that parallel our today’s society such as inclusiveness, diversity, acceptance, female empowerment & equality. See the trailer here: https://www.youtube.com/watch?v=dBm6d7CJPUg&t=0s --- Support this podcast: https://anchor.fm/serproducer-more-about/support

Adrian Salvador shares his pitch about Konnect212, a tv show that focuses on 6 Latino teens growing up in NYC, exploring their stories in a positive way. Discover more about Adrian Salvador and this project. SerProducer --- Support this podcast: https://anchor.fm/serproducer-more-about/support

Sam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam about 1. Telling stories with videos 2. Growing Ahrefs’ channel 3. Learning by observation 4. Link automation 5. Youtube SEO Do not - I repeat: DO NOT - miss this one. It’s a treat. A juicy, chocolate-wrapped story of a true Marketer. 0:00 Introduction 2:18 Agency exit 3:55 joining AHREFS 6:39 How Sam made AHREFS’ Youtube channel successful 15:39 Repurposing written content into video 18:37 How much time goes into video creation 19:54 Measuring the success of Youtube videos 24:25 Youtube SEO 29:32 The key to creating better videos 31:02 Becoming a better storyteller 35:09 Link automation 47:40 Who Sam looks up to Subscribe: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Newsletter: www.kevin-indig.com/tech-bound Twitter: twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig Peter Mckinnon: https://www.youtube.com/channel/UC3DkFux8Iv-aYnTRWzwaiBA Casey neistat: https://www.youtube.com/user/caseyneistat Full contact: https://www.fullcontact.com/ Pitchbox: https://pitchbox.com/ Glenn Allsopp: https://detailed.com/ and https://gaps.com/ Authority Hacker: https://www.authorityhacker.com/ Twitter: https://twitter.com/samsgoh Ahrefs on YouTube: https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ

Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below. Smart link building how to stop following best practices and start getting links from Alexandra Tachalova   Podcast transcript Alexandra Tachalova: So when I was the very first time doing link building, I spent the first three or four months painting those features and well, I believe I did notice one or two links. Peter: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing marketing podcast, the podcast that invites the best marketing conference speakers to come and sum up their presentations in five minutes. It's 2020 Happy New Year to everyone. My name is still Peter and I'll still be your host for this podcast episode. If you would like to know more what is going on on the podcast, you could visit the time4marketing.com website when you have forum where you could subscribe to our email newsletter or just subscribe to this podcast. If you want to talk to me, you can find me on my web page, seos.si. Enough about me. I hope you're having a wonderful new year. With me today is Alexandra Tachalova. Alex, hello and welcome. Alexandra: Hello, Peter. Thanks for having me. Such a pleasure and honor being here today. Peter: Alex, I'm very glad that you are here with us. Where are you located? Alexandra: I'm based in Saint Petersburg, which is not in Florida, but in Russia. Well, we are based on the same continent with you, not really far away from you. Peter: True, true. But Russia sounds very cold. Is it unbelievably cold right now? Alexandra: No, it's not unbelievably cold. We are going to have a Christmas and New Year without snow. Right now it’s +3 +4 five. Yes, just rainy. Peter: Alex, you are the founder of the Digital Olympus Conference. Tell us a bit more about the conference and tell us a bit more what you do in your everyday job life. Alexandra: Well, first of all, let's chat a little bit about the Digital Olympus Conference. That's going to happen on the sixth of April in Kraków, which is based in Poland. We have very, I think inspiring lineup. We have Aleyda Solis, Michal speakers, Lukasz Zelezny, Fernando Angulo, Leonardo Saroni from Booking, Judith 'deCabbit' and many, many other quite well-known experts. We are a very affordable conference because the cost, our POS is less than 100 that. That's more or less about this Olympus Conference and hope to see you guys maybe-- by the way, you don't even need to go to our conference. You could also join us online because we do a free live stream. Even if you can't come personally, then you have an option to join us just online. When talking about what I do besides Digital Olympus, I do link building. I have a quite small agency and it's just under the same brand, under Digital Olympus. Well, actually we built links mostly for B2B clients. That's what I think I know very well and that's my areas of expertise. That's the reason why I'm talking about link building quite a lot and write about link building covers intellectually. Did write a post for the MOZ Blog about the economics of link building. I highly recommend checking it out. Get tons of positive feedback. People were writing to me across different channels and they really love this stuff because not a lot of experts sharing it, the real cost of link building and why like different options cost different- costs differently. Yes, that's a good one, I think. Let me add one more thing about my personal life. If you go to any of my social media channels, you'll find me and my horse. I'm really into horse-riding, in particular dressage. That may be my second fashion after digital marketing. Peter: To go to your presentation, you spoke-- Well, you speak at a lot of different events. But I contacted you because you spoke at the DMSS in Bali in 2019 with-- Alexandra: That was my excuse to go to Bali. [laughter] Peter: That is a lot of people's excuse to go to Bali. It’s business. I can write it off on business expenses. Your presentation title was How to Stop Following the Best Practices and Start Getting Links. Alex, here are your five minutes for your presentation. Alexandra: I was talking about how exactly we built links here at Digital Olympus, what we do. First of all, we don’t follow any best practices. If you go to, just you know, to Google on quite well-known digital marketing blog, you'll find tons of- they're sharing how to do link building like 66 best link building strategy that you need to do today or tomorrow. Don't do that because they are quite useless being honest. The reason behind it that they're overused. Also, well, I have something more to share here besides like, they are useless because we've already tried them and they don't work but besides me there are some data. For instance, some time ago, Brian Dean teamed up with Pitchbox, which is an outreach tool and they analyzed thousands of email outreach pitches. Well, they found out that their average response rate is quite low, in fact, below 9%. That's the reason why I think doing link building by following those strategies is not the right way to go because, let's imagine if you sent 100 emails, you might get only one or two links because the response rates while any link builder know that response rate doesn't equal to getting a link. What I suggest doing-- First of all, what we don't do, definitely we don't send mass emails because they have a quite poor response rate. Instead of these, I would recommend going to people that are already aware about your brands, so with whom you've already established a relationship. The reason behind it that they're much more responsive and eager to communicate with you, so your emails won’t be ignored. Plus they know you, they trust you so you could try to get a link from them. But for sure it's not just because you are so good and your content is so good, you need to give them something back or visit it because people understand the value of links. My recommendations will be, well, if you want to work with though then do it like really do link building. That's actually the most beneficial way of doing it because if you partner up with a company that doing link building on a scale, so they’re also investing in this process, then you could build much more links because they know more people, they write to more blogs. But you need to return them links back. That's where we are coming to an indirect link exchange. You need to contribute to other blogs but not to build links because it's very expensive. Well, for sure you could do this, but it's much more like, it makes much more sense to do it, to return things back to people that could also generate links, so you are doing indirect links exchange. Well, for sure not only links can be cured as something available for people, someone or connection the rest of others with hype or like, for instance, your clients. If you are checking your circles. What you do, you check your clients, your social media followers, your partners as well. Anyone who basically knows your brand and their whereabouts, your existence. Well, if you talk about liners, they might want to, something like your specs, they might want to, so you send them your secs and get a link. Well, for sure don't do like the majority of people do like sending here is what like-- send an email, how does it look like? For instance, I deliver this awesome blog post and I've been following you for ages and then the reason why you need to give me a link back, well, quite stupid. They don't owe you a thing so don't do that. Instead of these, what I would recommend doing, first of all, connect with them and do something valuable for them. For instance, like link back to them, sending soundtracks. Only after these, ask whether there is any chance to link back to your awesome, insightful blog posts. That's very much it. The last tip will be, if you want to find people that write across various blogs within your niche, most probably they're doing link building because that's the reason why they write to different blogs. On a regular basis go to BuzzSumo experts, the list of contributors because at BuzzSumo allows you on the most popular blogs and then search via those author names inside BuzzSumo. Going back to BuzzSumo and see whether they write across different blogs or only write on this one article. Your goal is to find those that write across a quite big number of blogs like me. For instance, I write on different blogs like Moz, Search Engine Journal, co-marketing [unintelligible 00:10:50] excel, and et cetera. That's very much it. Peter: Okay, excellent. Alex, how important do you feel are links still in SEO and even more, are they getting more important or less in the last years? Alexandra: I think they're like, there should be one more guy here that-- there will be a very interesting conversation because I'm sure, yes, for sure I say links, the main reason why sites are ranking at the top of Google results and then we need an opponent here, someone who is really- truly believe that technical SEO on-site is so then the reason why sites are ranking. The thing here that I know how to build links and I see that when we build links to our clients' websites, the clients pager they grow. I see how it works. Then the reason why I believe that links are really important. However, I don't really do technical SEO so I don't see any correlations between technical SEO. I'm not observing them because I don't do that. Each time I just meet people that do technical SEO they are like sharing, "No, you don't need links, you only need to just to nail your calls or whatever it is." There are one more very important thing that everyone should remember. If you have a small website, I mean it's not a big e-commerce brand, you don't have tons of pages. I don't think nailing your technical off-site SEO would help you like really change your situation, especially if we are talking about highly competitive niches like IT, well, digital marketing or something like that. You could do whatever you want with your website. Make it very fast, make it very, very beautiful in terms of your course but unless you have links, it's not going to work. Peter: Especially business to business websites are usually in such a way that it's small content. Alexandra: Yes, just because your competitors are doing this. The problem with all those things that related to links, if people around you within your niche heavily invest in link building, then Google sees it and reacts on those additional forces that are impacting the SERPs. Then the problem is, well, imagine no one would be doing link building and then I could imagine that links won't be so important because Google will be looking at other factors. Since we have links and links are the core of Google [unintelligible 00:13:56] still because they are recommendations. We are recommending something like in real life. When I recommend something and I'm a trustworthy source because, for instance, I recommend something because I really know I think the digital marketing, I am a trustworthy-- people believe me. That's the same with links. When you are a trustworthy website and do you say like, "Okay, I linked to this website," you basically say that the website that you're linking to is also trustworthy and that's how Google overlays things. Peter: Probably links are going to be important for always. Another question-- Alexandra: I think so. yes. Peter: If I'm a company and now what is the distinction, when should I decide to find someone from the outside to help me with my link building and when should I do it by myself inhouse? Is the size of the website, the criteria or-- When should I look for someone to help me with my link building? Alexandra: When it comes to digital marketing, well, I'm a big believer that you need to try it on own. When I have a potential client that tell me, "Look we might hire you or might not because we are right now considering doing it on our own." I say like, "Look do it on your own because you see how it's hard, first of all then if you see how it's hard, then you might see a value in my services." You just try it, you see that it's very hard because it's very hard, you barely-- Even if you do guest blogging, it's very expensive so you would just spend the very few months just trying to pitch something to someone and receive a lot of no most probably. The thing with link building or when I think you need to outsource these types of things, well first of all, when you want to do it faster. You hire an agency. Because the main reason why people hire an agency like us or agencies like another like other guys because they've already established those relationships so they want it just to capitalize on what we've already done. Starting from the very first month, we could build up to 30 links per client. We've already know people so we just simply sent emails and they said, "Okay, we'll do this." They need to do everything from scratch. When I was the very first time during link building, I spend the first three or four-month painting those features. I believe I do notice one or two links so if you linked that was all I was very frustrated and I was like why? Because you need to spend around two, three years establishing those relationships and then everything is easy. The second situation when you need an agency when you need very specific links. You've already a well-known company-- well, you don't need average links, you need very specific links to very specific pages. For instance, category or it might be even commercial pages. Then you could try to go to a link building agency and ask them whether they could help you. Because you have such clients from an enterprise sector, They are very well known company but they want to run better by some of their category pages because that's their commercial pages, that's where all the revenue stream is coming. Yes, in some cases, you could do this. The best thing about email, personalized email outreach is that you could even build links to those pages as well. Not for each and every company but if you are talking about well-known and if you know, people, you could do this. Actually, we have a few clients for whom we are building links to commercial pages. Peter: Excellent. All right, I think that's it. Alex, if people would like to contact you or talk to you more about link building, where can people find you? Alexandra: That might be LinkedIn but please, if you want to connect with me on LinkedIn, write down a short message. I have already 200 connections that are pending. I just want to be sure that I'm not going to skip your connection request. Just write down something like, "I heard you on podcast something like this and then the reason I'd love to connect, I just greatly appreciate it." Or you can just go straight to Twitter which allows you to connect with me directly by following me and asking me question there without sending any super tracklist to connect. [chuckles] Peter: All right. Thank you for being on the podcast. I'll add all of the links about the stuff that- Alexandra: Thank you, Peter: -talked about in the show. I will also add your presentation into the show notes so if people want to go deeper into the content, they can- Alexandra: Awesome. Peter: -do that. One more thing, do you have future conferences lined up? Where can people find you if they want to see you speaking live? Alex: I think the biggest one that I have in my calendar is BrightonSEO in April, so if you'll be around- If you plan to come to BrightonSEO hope to see you there and for sure I'll be speaking about link building, which is a quite hot topic right now. It's on the rise. If you are based closer to me in Eastern Europe then SEO zraz in Bratislava, right? I think so in Bratislava, will be in February and so well, our own conference. I won't be speaking there, but I'll be there and so well, I'll be just taking care of technical things at Digital Olympus and if you're based somewhere in Poland, hope to see you at our own event. Peter: All right. There's a lot of opportunities. Okay. Alex, thank you very much for being on the podcast. It was great talking to you and hope to see you around. Alex: Hope to see you, Peter. Thank you very much for having me. And have a lovely Christmas.  

Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening, which obviously isn't very effective.  Effective link building is digital public relations. It's also mastering the science of persuasion- that wildcard element of the webmasters, bloggers, journalists deciding to link to your site doesn't have to be so much outside of your control. Yet too many businesses wind up throwing link building and the outreach side of it in particular into the too hard basket. This is a shame because it's often a massive missed opportunity that's leveraged against them by their competitors.  One company that has been a huge innovator and link building is Pitchbox. Pitchbox isn't just a tool, it's a robust platform that allows you to automate large chunks of the link building process, making outreach easier and saving you hundreds of hours. I should know; my team actually uses this tool. On this episode number 199, I'm joined by serial entrepreneur and Pitchbox co-founder Michael Geneles. If you've struggled to scale your link building efforts or even failed to get them off the ground, today's episode is going to be a godsend. We're going to be talking a lot about link building best practices. And Michael will be revealing plenty of insider knowledge, including his theory on why you should run your link building team like a sales team. Forget the old school link building techniques you've learned in the past because this is going to be next-level stuff. If you're looking to get the jump on your competitors online, stick around and let's get this party started.

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunter to find emails for the right targets. [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information. [03:40] HubSpot’s website grader will grade your website. [04:00] If you can build a linkable asset, you will get a lot of people linking to your content. [04:22] You can try to buy a linkable asset. [04:31] Don’t just focus on links, but also social shares. [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up. [05:10] Start a conversation about sharing your content. [05:29] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunter to find emails for the right targets. [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information. [03:40] HubSpot's website grader will grade your website. [04:00] If you can build a linkable asset, you will get a lot of people linking to your content. [04:22] You can try to buy a linkable asset. [04:31] Don't just focus on links, but also social shares. [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up. [05:10] Start a conversation about sharing your content. [05:29] That's it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we'll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. Find Out More About Matt Here: Diggity Marketing@mattdiggityseo on TwitterMatt Diggity on YouTubeMatt Diggity on LinkedIn In This Episode: [01:01] - The conversation starts off in an unusual way: with a discussion of Matt’s last name. “Diggity” is a pen name, he explains, and talks about where he came up with it. [02:45] - Matt talks about how he got to know Alex Becker. [04:05] - We learn that Matt considers white hat, black hat, and grey hat to be all in the eye of the beholder. He also describes his history in black hat, grey hat, and white hat SEO. [07:41] - Is Matt considered a super-affiliate? [11:21] - Matt talks about whether he still does spun content. He then walks listeners through what spun content is and how it works. [13:31] - We learn about what works (and doesn’t work) with PBNs, as well as what PBNs are. [18:38] - Matt explains what dropcatch is. [21:41] - We hear Matt’s thoughts on not changing all the Whois information at once. [23:31] - How big of a team does Matt have on the grey hat side? [24:58] - Matt talks about what he does if a network or important site gets taken down, and explores the disavow process. [29:58] - We hear more about Matt’s use of Pitchbox. [33:48] - Matt has only had one manual action in his life, but tells the story of someone else who has always been able to recover from manual penalties. [35:25] - What does Matt do when he’s trying to get a high-trust link? [39:59] - Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. [43:04] - Matt defines negative SEO and talks about how it functions. [47:54] - There’s a lot of bad stuff that goes on, Matt points out, and is hesitant to go into details in case some unscrupulous listeners might get bad ideas. [49:03] - What are the techniques Matt uses for obscuring his footprint to Google? [52:14] - Matt asserts that PBNs make a lot of sense in the beginning of a website. [53:57] - Where can people learn more about Matt, or learn from him? Links and Resources: Diggity Marketing @mattdiggityseo on Twitter Matt Diggity on YouTube Matt Diggity on LinkedIn Affiliate Lab LeadSpring Authority Builders Co. Chiang Mai SEO Conference The Lab The Search Initiative Alex Becker Ed Dale Zac Johnson on Marketing Speak John Chow on Marketing Speak Affiliate World Asia Greg Davis on Marketing Speak PBNs Drop catching SnapNames DomainTools Pitchbox GMass Link Research Tools

I have to admit, I actually underestimated the power of what is needed to do great SEO. SEO is critical and needed for every business. Today, we are going to discuss how high quality websites and podcasts contribute to SEO, the components of really great SEO, and more with my SEO Specialist and SEO prodigy Chloe Spencer. Chloe Spencer is the Marketing Manager & SEO Specialist for Live Out Loud. Chloe started her first company when she was 14 with a Neopet website that ranked at the top of Google and made her thousands of dollars a month. She now runs an SEO and marketing agency. She has been featured on ABC, MSNBC, Huffington Post and more. You can find Chloe here: Chloe Spencer Chloe’s MSNBC Interview Ask Loral Show Notes [01:46] Chloe has 26 SEO clients. Today, we are going to talk about how Chloe got into SEO. [02:16] Chloe's dad is Stephan Spencer one of the top SEO experts in the world. He was a great mentor, but he didn't build her company for her. [02:26] Her first site was a virtual pet site that she monetized with AdSense. It ranked at the top of Google and she received tens of thousands of daily page views. [03:08] When she was 16, she started speaking professionally, and she started doing SEO for clients at 19. She is also a brilliant SEO coach. [03:59] How high quality websites and podcasts contribute to SEO. Components that contribute to really great SEO. [04:14] Search Engine Optimization has two pillars on page SEO and off page SEO. [04:27] On page includes content, keywords, technical SEO, page speed, etc. Off page is about link building and building authority using targeted keywords. Content quality has to be compelling, but off page SEO is almost more important, because Google is concerned with trustworthiness determined by who is linking to you. [05:24] You need high-quality sites linking to you in order to have the ability to rank. [05:38] Majestic is the top tool to check link authority. Look at the trust flow metric. Aim for a 20 or 30 at the least. [06:55] You build trust flow by building up your links. Be careful that you don't hurt your SEO with link building. [07:31] Spammy links are going to be really detrimental to your SEO and your rankings because they really lower your link authority. [07:37] Spammy links can actually get you a manual penalty from Google. [08:03] Black hat links might work for a little bit but sooner or later Google finds out and it will come back to bite you. [08:10] Do your link building correctly by being clever and creative. Create really amazing and compelling content. [08:22] Don't just post your blog content on your little corner of the Internet. Push it out to the world and get some eyeballs on it. Work with influencers, advertising, and SEO those articles, so you get some traffic and eyeballs on it. [09:21] Black hat link building is going against Google's guidelines and doing things like mass article generation and low-quality links back to your site. Things like link directories and link farms or mass comments or low quality blog posts. [10:10] The worst is comment spamming blogs. Often, these are no-follow and don’t pass any link juice. [11:07] Shady link schemes will get you penalized. The difference between black hat and white hat is really just following Google's guidelines. [11:18] White hat focuses on creating awesome user content. [13:07] Ask your potential SEO firm if link quality or link quantity is the most important. High quality links are the most important. It's all about quality not quantity. [13:53] The Yoast SEO plugin is good for optimizing title tags and meta descriptions, but don't worry about the whole red light green light aspect that it gives you. The title tag is your title attribute. It's at the top of your browser window. It is the most important spot for your keyword and shows up in the search results. [15:49] Focusing on keyword density could get you close to keyword stuffing. It's about where your keywords are. Title tags, heading, subheadings, once or twice in the body. [16:20] SEO in social media. SEO is critical to rank in Google. Social media marketing is still necessary. [18:41] Using social media to drive traffic to your website can help with SEO. Google does look at how much traffic you are getting. [19:55] Google Search Console and Google Analytics. These are necessary for every website. [20:33] Moz Keyword Explorer. [21:22] One of the biggest mistakes people make is not using keyword research tools. Moz is fantastic. [21:41] Rank Ranger is great for tracking rankings. It's important to track your mobile rankings as well as your desktop rankings. It's also important to make sure that your site is mobile friendly. [22:13] Link Research Tools are awesome for looking at your own link profile. [22:35] Use Link Research Tools to run a link detox report and then disavow any low-quality links. [22:40] Pitchbox is really great for reaching out to bloggers and influencers. [23:26] The number one thing that everyone needs to know about SEO is that it takes time and it is ongoing. Links and Resources: Chloe Spencer Chloe’s MSNBC Interview Ask Loral Loral’s Real Money Talks Majestic Yoast SEO Plugin Google Search Console Google Analytics Moz Keyword Explorer Rank Ranger Link Research Tools Pitchbox  

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building? 00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building 00:48 – Most people don’t have proper connections and use templates that don’t work 01:01 – “Links are a very dangerous thing” 01:12 – Link building is the same as doing outreach when it comes to sales 01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency 02:20 – If you’re looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good 02:32 – If you want to do it in-house, hire someone who knows the processes well 02:40 – If you decide to go with an agency, make sure that you’re not charged per link 02:53 – Make sure you’re paying a reasonable price 03:11 – Track reports regarding your link building 03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial 03:58 – That’s it for today’s episode! 3 Key Points: Link building isn’t easy and will hurt your ranking if it’s not done right. Before committing to an agency, ask for samples of links to check if they are providing great links. If you’re going to do link building in-house, choose someone who knows the processes by heart. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it's worth it to hire a great agency to do link building for you OR if you're better off doing it in-house. Time Stamped Show Notes: 00:27 – Today's topic: Should You Hire an Agency for Link Building? 00:33 – Neil ran an agency with link building in the past and Eric's agency is currently handling link building 00:48 – Most people don't have proper connections and use templates that don't work 01:01 – “Links are a very dangerous thing” 01:12 – Link building is the same as doing outreach when it comes to sales 01:50 – Pitchbox is an SEO outreach tool; if you're using it, it's better to hire an agency 02:20 – If you're looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good 02:32 – If you want to do it in-house, hire someone who knows the processes well 02:40 – If you decide to go with an agency, make sure that you're not charged per link 02:53 – Make sure you're paying a reasonable price 03:11 – Track reports regarding your link building 03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial 03:58 – That's it for today's episode! 3 Key Points: Link building isn't easy and will hurt your ranking if it's not done right. Before committing to an agency, ask for samples of links to check if they are providing great links. If you're going to do link building in-house, choose someone who knows the processes by heart. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas. Find Out More About Christoph Here: LinkResearchTools @cemper on Twitter Christophcemper.com Christoph Cemper on LinkedIn Christoph Cemper on Facebook In This Episode: [01:15] - Stephan starts things off with a quick recap of what he and Christoph talked about in the first part of their conversation. If you missed that and want to hear it, check it out here! [03:19] - Christoph picks up this episode where we left off with the previous part of their conversation, exploring the differences between 302 and 301 redirects. [06:12] - On average, how long does it take for 301 redirects to lose their ability to pass on rankings benefits? [08:31] - Christoph clarifies how the behavior of a 301 is exactly the opposite of what you would expect (and want) from a permanent redirect. [09:48] - Stephan restates what Christoph has been saying to make sure it’s clear for listeners. [11:32] - The test that Christoph did on 301 versus 302 redirects was a small-scale test, he explains, and talks about its scope. [12:16] - Stephan talks about a client he had who had used a 301 redirect. Switching to a 302 gave the client a rankings benefit. [15:25] - If you got hit with a penalty, whether manual or algorithmic, what is the procedure for cleanup? [19:38] - Stephan pulls things back for a moment to clarify and simplify what Christoph has been saying to ensure that it’s clear for listeners. [21:53] - The idea of link risk management is critically important, Stephan reveals, and explains why. [23:32] - Christoph talks about a potential threat to sites in which someone sends out emails asking sites to remove good links to your site. [27:01] - What’s the difference in process if you were penalized with manual action versus an algorithmic penalty because of links? As he answers, Christoph goes into great depth about analyzing links by risk. [35:22] - You can apply your own knowledge to the anchor text, Stephan explains, and discusses the importance of using Link Detox (DTOX). He and Christoph then discuss diversity in links. [38:09] - Does Christoph think that the risk of manual actions is higher now because of real-time Penguin? [40:00] - Stephan brings up the rest of the cleanup process once you’ve experience a penalty, whether manual or algorithmic. Christoph then walks us through this process. [44:48] - We learn more about Pitchbox. [45:36] - Christoph discusses what to do next in the process of link cleanup and removal. [49:10] - Stephan talks about what happens once you’ve created your disavow list for Google. [52:37] - We move into a lightning round. First, Christoph talks about expired domains and how page rank is affected. [55:28] - If you acquire an ongoing business and don’t want the page rank to reset to 0, what are some things you can do to decrease the likelihood of that happening? [57:27] - Christoph talks about whether you get special credit for links from .gov or .edu sites. [60:00] - Does Christoph have a browser toolbar that he wants to plug for giving data on power and trust? You can find the tools he discusses in his answer, and many more, at this link. [62:57] - Christoph explains why link velocity is an important thing to measure. [64:40] - Stephan talks about an article he wrote that goes through some of the most important tools in the LinkResearchTools toolset. [65:22] - Why should we look for hubs? Christoph explains that having good links is the equivalent to hanging out with the cool kids. [67:38] - Christoph talks about his LRT Associate Training program. He also offers a free spot at the upcoming Las Vegas training event to one lucky Marketing Speak listener, and offers details on how to win it. Links and Resources: LinkResearchTools @cemper on Twitter Christophcemper.com Christoph Cemper on LinkedIn Christoph Cemper on Facebook Christoph Cemper on Marketing Speak (Part 1 of 2) PBNs Penguin update SMX East IRCE Internet Retailer Magazine Ahrefs Majestic Open Site Explorer Link Risk Management by Stephan Spencer Dave Naylor Link Detox (DTOX) Pitchbox Disavow list TechCrunch ccTLDs Wayback Machine Algorithmic penalties Manual penalties List of tools from LinkResearchTools Industrial Strength Link Analysis With LinkResearchTools by Stephan Spencer Common Backlink Tool (CBLT) LRT Associate Training program Hertz Case Study Full Backlink Audit Benefits LRT Associate Training  

Alex Gopshtein - Co-Founder at Pitchbox - talks about the challenges that agencies and brands have when it comes to SEO and online marketing in an interview with Christoph C. Cemper. Learn how to stay organized when doing SEO and make sure that you know what the final goal of your link building campaigns is.

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today's topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That's it for today's episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn’t believe everything that Google tells you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do SEO for Small Businesses With Less Than $1000 a Month 00:35 – You can’t focus on everything 00:40 – Try to have your site on WordPress so you can have Yoast and not worry too much about on-page SEO 00:48 – Neil sticks to content creation and building links around the content 00:55 – Neil uses Ahrefs 01:01 – Put in your competitor’s URL and click on the top pages that will show you the pages your competitor gets the most traffic 01:29 – Look at that page and try to create a better version on your website 01:38 – Find the people that are linked out to the page and reach out to them 02:00 – Reaching out works, but it’s a long-term play 02:08 – Keep it simple 02:34 – “Don’t believe everything that Google says” 02:58 – When you only have $1000 a month, you can’t go really fast 03:10 – You can also use BuzzSumo which is similar to Ahrefs 03:26 – You can find a journalist who can write content at JustReachOut which is a PR tool 03:48 – For link outreach, you can use Pitchbox and MixMax 04:03 – You have to make sure that you stay consistent with your SEO 04:22 – Consistency will give people the impression that you’re starting to build your flywheel 04:33 – Scripted allows you to buy content at scale 04:53 – Upwork and ProBlogger also have people you can hire to make content for you 05:16 – Scripted is like a marketplace 05:37 – That’s it for today’s episode! 3 Key Points: There are ways to work on your SEO while on a conservative budget. SEO results takes time so you have to be patient. Leverage free and affordable tools that you can use to make your SEO work successfully. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effectively—even with a small budget—and why you shouldn't believe everything that Google tells you. Time Stamped Show Notes: 00:27 – Today's topic: How to Do SEO for Small Businesses With Less Than $1000 a Month 00:35 – You can't focus on everything 00:40 – Try to have your site on WordPress so you can have Yoast and not worry too much about on-page SEO 00:48 – Neil sticks to content creation and building links around the content 00:55 – Neil uses Ahrefs 01:01 – Put in your competitor's URL and click on the top pages that will show you the pages your competitor gets the most traffic 01:29 – Look at that page and try to create a better version on your website 01:38 – Find the people that are linked out to the page and reach out to them 02:00 – Reaching out works, but it's a long-term play 02:08 – Keep it simple 02:34 – “Don't believe everything that Google says” 02:58 – When you only have $1000 a month, you can't go really fast 03:10 – You can also use BuzzSumo which is similar to Ahrefs 03:26 – You can find a journalist who can write content at JustReachOut which is a PR tool 03:48 – For link outreach, you can use Pitchbox and MixMax 04:03 – You have to make sure that you stay consistent with your SEO 04:22 – Consistency will give people the impression that you're starting to build your flywheel 04:33 – Scripted allows you to buy content at scale 04:53 – Upwork and ProBlogger also have people you can hire to make content for you 05:16 – Scripted is like a marketplace 05:37 – That's it for today's episode! 3 Key Points: There are ways to work on your SEO while on a conservative budget. SEO results takes time so you have to be patient. Leverage free and affordable tools that you can use to make your SEO work successfully. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn't have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today's topic: How To Do SEO On a Tiny Website That Doesn't Have Any Visitors or Money 00:45 – As a tiny website, you can't compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don't focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website's URL—it will tell you about your competition 04:20 – Growth Everywhere's affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That's it for today's episode! 3 Key Points: Start small – don't think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu