Digital Marketing Insights Show

This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional.  Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future opportunity and one he's keeping an eye on. Throughout this episode, Bryan gives us insight into improving business via various digital channels and his thoughts on driving a business forward. This is a great episode for business owners who want to learn more about business growth.

This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructured an organisation structure identifying what is lacking to help drive the business forward. Elisabetta highlights Trello as a great tool for timelines and communications across departments. Throughout this episode, Elisabetta gives us insight into the structures and processes to drive a business forward. This is a great episode for business owners who want to learn more about digital transformation

This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client.  We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant newsletter subscription service. He stresses for manufacturing there is still such a big opportunity for video in the industry and that should be a 2024 focus. This a great episode for marketers who want to learn more about industrial marketing.  

This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply down to the right message, to the right person, at the right time. We discuss personalisation, segmentation and how database storage is the key to business success. Throughout this episode, Philip gives expert views on performance marketing and how to improve a business' email marketing. This a great episode for marketers who want to learn more about email marketing.  

This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.  

This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite was helping break the world record Speed Skating top speed of 103km/h with Kjeld Nuis. Throughout this episode, he gives wonderful insights into how businesses can create video content and suggests software you need to know. This a great episode for marketers who want to learn more about digital content creation from one of the best to do it.  

This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example he gave was this company was spending millions on billboard advertising, they flipped this from a negative ROI -1 to a positive ROI +2 they did this by understanding the locations of the billboards and producing CTA advertising for nearby stores, more local messaging and understanding the preferences of the audience in those areas. Gavin gives a wonderful insight into why you shouldn't silo your marketing allowing budget in multiple places and shares how he stays on top of the global leading marketing campaigns. This a great episode for marketers who want to learn more about global marketing campaigns and how big data can inform the next marketing move.

This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best ways to entice content. This a great episode for marketers who want to learn more about b2b marketing from someone who has been successful using multiple platforms.

This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity market. And how they helped the business successfully expand. He talks about idea generation for campaigns and how he operates his team.  This a great episode for marketers who want to learn more about the approach to 360 marketing and producing campaign work to complement digital areas like SEO, PPC and social.

This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throughout the episode, he reveals all these wonderful snippets in targeting and identifying the right markets. This a great episode for marketers who want to learn more about brand strategy at the highest level.

This episode features the entrepreneurial Tom Winter. Tom is the Founder of SEOwind. Tom starts by talking about his experience in SEO and quickly goes into the different aspects of SEO and what he believes is happening in SERPs at the moment.  He talks about the impact AI is having in the industry and how his software is utilising AI in organic search.  He gives an example of a campaign they ran where they produced 100 articles using well-researched AI pieces in 30 days. The results were incredible increasing the organic traffic of that site by 70% month on month. We go in-depth into AI prompts and AI bots highlighting chatbots in particular. This a great episode for marketers who want to learn more about SEO at the highest level.

This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful career work to date including at Adidas. Veronica talks about learning more about AI, using podcasts to broaden her knowledge and identify new areas to investigate. This a great episode for marketers who want to learn more about large business campaigns.

This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. He talks about starting off by making Irish Jobs a national major player and deep insights into the Digital Marketing Institute using SalesForce as their sales management platform, a new platform in customer io an emerging ai platform for communications and workvivo for team management. He talks about the future opportunities of AI and what he believes could help businesses develop at scale. This a great episode for business owners to understand the possibilities of developing their own businesses. 

This episode features the interesting Lloyd Cooke. Lloyd is the Managing Director at Taksu Digital. He talks about getting into SEO almost two decades ago and making the move to the Asian market starting in Hong Kong and now based in Bali. When talking about SEO for his clients, he talks about the importance of seeing where the business's current SEO lifecycle is. In knowing so with experience he would suggest the next "levers" to use in the next phase of the process. He talks about the complexity of doing SEO in parts of Southeast Asia and the elements you need to consider to be at the top. We talk about Web3 in depth the possibilities for many businesses right now and the limitations right now. Lloyd talks about migration work and how one of their regular projects is moving domains and improving organic traffic as a result. Lloyd runs through a host software he recommends and where to go for new insights. This a great episode for anyone looking to understand SEO at a high level, more about Web3 and site migration work.

This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the business may have. Marie gives the insight of identifying the top 10 performing pages on your site, and then leveraging other content on those matters to really double down on what is already working on the site. Giving an example of her experience around that. She also talks about SEMrush and digging into competitive keywords to find good content areas for your business site. This a good episode for anyone looking to understand building marketing strategies and understanding your business opportunities.

This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data the correct way. He talks about retention and affiliate marketing in depth about the changes in that market. He talks about Hubspot and advocates the platform in general. Fintan highlights Crisp Chat and the effectiveness of that type of chat software for SMEs and start-ups. He also touches on Reforge and Neil Patel for insights. This a great episode for start-ups and anyone looking to understand your business's digital marketing options. 

This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talks about the use of Miro and breaks down how to use the platform. Michael leads into working with clients, which social media how the most opportunity right now and his use of AI right now. This a good episode for anyone looking to understand brand strategy. 

This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point.  He talks about how he developed an OEE (overall equipment effectiveness) process that allows the business to analyse the most common pitfalls of products and how they could improve to the process to reduce refunds etc.. He used Spotfire to visualise the data for the wider team giving them real data on the effectiveness of products within the business. Patrick talks about pulling together all his skills to develop the scoreboards app - real-time live scores for GAA matches.  This a good episode for anyone looking to understand big data options and coding areas like web scrapping with python.

This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about the need to get into personalisation giving better packages for their partners and the challenges of devices in the process. He talks about the success of the Love Island Store in Ireland and how he pulled together all the factors for that. This a good episode for anyone looking to understand digital factors in running a large national platform.

This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0. How she builds audiences and if she uses third-party platforms to assist with her work. She talks about Lead Enforce and how targeting similar events or target audiences is a good way to build momentum. We talk about Meta Ads and TikTok Ads the differences and how Laoise is adapting to TikTok ads. This a good episode for anyone looking to understand event marketing via social media.

This episode features the lovely Dominic Emanuel Amariei. Dominic is a Digital Marketing Manager at CRH. Dominic starts by giving a detailed breakdown of digital marketing and ecommerce. He speaks about some of his campaign work improving a business by 700% with Amazon, and understanding website journeys giving the example of enabling multiple payment gateways to improve conversion rate. A great episode for anyone wanting to learn about e-commerce and ways to improve online business digitally.

This episode features the ambitious Harry Maharaj. Harry is a Director at Kilkenny Architectural Salvage & Antiques. Harry talks about working in a successful family business running large parts of the website and social media campaigns. He speaks about his search and salvage content and how their work has driven the business socials to 40k on Instagram and 10k on TikTok. We talk about the challenges of running an ecom site where a lot of the products could be one-offs or how the business is volume based and what comes with that. He talks about how live on the likes of Instagram and TikTok has been a huge benefit to the yard and where he learns about new updates in the industry. A great episode for anyone wanting to learn about the power of social media and e-commerce for Irish businesses.

This episode features the great Ellen Conway. Ellen is the Communications Manager at The Shona Project. Ellen speaks about her work for a non-profit organisation. She mainly focuses on strategy for both social media platforms and other digital platforms. She talks about creating a 10 million reach campaign, winning the Innovation for Change award and other awards for the Shine campaign she's been core to. She talks about creating content through their champions using their UGC content to really drive their message. She talks about identifying their target markets using their different audiences. i.e. younger audiences for their TikTok content using their first-hand user experiences. All this content from different sources does lead to storage issues so she explains how they handle all this content coming in and how they use it. She talks about AI tools which will help her. This a good episode for anyone looking to understand a non-profit successfully working on their digital marketing.

This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue increasing by over 400% in just a small period of time. She mentions Uber-suggests as a great free resource.  She really makes a good point that businesses should invest more in their website and email marketing giving good examples of why. This a good episode for anyone looking to understand on-page SEO.

This episode features the interesting Austine Esezobor. Austine is an SEO Consultant who specialises in Brand SERP optimization. He's also the Founder and Host of the Democratizing SEO Podcast. Austine starts by talking about the three pillars of SEO, on-page/off-page and technical. He believes SEO depends on the stage at which the company is but he is drastically pivoting into Branded Search and predicts a branded search future. Using the works of Jason Barnard, "The Brand SERP Guy” Austine is reworking what he is doing in SEO and now looking to the future. In a really interesting episode of the show we break away from just discussing the current landscape of SEO and instead produce some educated predictions into the future of SERPs. This a must-listen episode for anyone operating in SEO.

This episode features the excellent Kim Dotado-Kornachuk. Kim is the Director of Digital Marketing at Spark Public Relations. Kim talks about her decade in digital marketing mainly in the SaaS B2B space. She talks about using AI in her work to really help marketing objectives. She first highlights Midjourney for assets creation in particular she finds creating an avatar of yourself as a cool opportunity to promote your voice. She also highlights Jasper AI as her go-to for copy and creating appropriate content for her work effectively. She also highlights the real skill in AI at the moment is the prompts and how she currently optimises for them. A great episode for anyone looking to use AI in their digital marketing process.

This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlights the importance of a CRM at the core of your work. He describes the difference in business types for example; instagram/tiktok are more for your visual businesses, whereas software or saas solutions for example are best used for LinkedIn and Facebook. He gives a wonderful breakdown of how an audience and customer journey work and can be optimised on a site. A great episode for anyone working in the whole digital marketing process from content to acquisition.

This episode features the ambitious Christopher Kearns. Christopher is the Social Media Manager at Ryans Pharmacy. Christopher speaks about his work currently for Ryans Pharmacy which is still in it's early stages. He leads into one of his projects in rebranding a business during his previous role at Social Media Elite. He talks about editing for TikTok using Capcut and his methods to create high-quality content. Christopher also talks about his admiration for Mr Beast and the YouTube video culture. An area we discuss with AI coming into the landscape too. This a good episode for anyone looking to understand the mechanics behind social media.

This episode features the lovely Katka Kovacova.  Katka starts by discussing her roles in Digital Marketing with her current role as an Account Manager at Dyer Digital. Katka talks about creating successful UGC content for her paid ad accounts with a real focus on reels at the moment. She talks about how they receive UGC content (getting their clients to opt into receiving that type of content) reaching out via social media or finding them via reviews/repeat customers. She talks about identifying strong audiences and also how TripleWhale and AI data-driven software really assist in her bidding work. For management, she uses ClickUp as a one-stop tool for organising and communicating across the team. Katka also gives a nice little heads-up on responding to Apple ads when they come in the near future. This a great episode for anyone looking to learn more about social media paid ads and how to optimize them.

This episode features the lovely Eamonn Curley. Eamonn is a Freelance Content Marketing Consultant and has worked at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He recommends Marketmuse which definitely has contributed to his successful work (an optimisation and content research platform). Eamonn highlights some great points on identifying content and summaries his thoughts on AI entering the market.  This a good episode for anyone looking to learn more about creating great content and building a successful organic traffic strategy.

This episode features the wonderful Kate Proykova.  Kate is a Digital Marketing Strategist and Implementor, her real skill is identifying differentiators for business. Kate talks about her unique approach usually with start-up tech companies. She focuses on solely the marketing side of things identifying the best awareness and conversion opportunities. She does this by really understanding the journey currently of their audience. Advanced tagging of the pages and going the extra mile page-wise is key to her success for example she uses the example of adding in-depth relevant content to product pages across the site. This action alone increased the conversion of the example website by double digits. She highlights LinkedIn as a great b2b traffic source one of her strategies for content is using the director's profiles, sharing and tagging their content with the business profile has really helped increase the awareness of posts. She also highlights Canva as a great resource for creating content. This a good episode for anyone looking to understand more about identifying marketing differentiators for business.

This episode features the brilliant Stefan McLaughlin. Stefan is a Social Media Specialist at Pulseway. Stefan jumps right in and runs through his background in digital. He talks about his content creation for platforms like TikTok and Instagram. However the interesting area he focuses most of his time on is reddit. Stefan highlights how the space is thriving and has a really positive ROI for it's business there. His regularly uses hootsuite for social posting but speaking highly of both meltwater and mention platforms which perform social listening for his business and clients. We discuss VR and the future opportunties within that space. This a great episode for anyone looking to understand more about community management and social media engagement.

This episode features the talented Maria Hogan. Maria is a Freelance Professional Podcast Monitor and Producer. Coming from a radio and media background Maria uses her skills and ecommerce expereince to really help her clients get the best out of their show. She'll also provide coaching something which gives her clients a cost effective option if needed. Maria also has her own successful podcast called Recipe to the Road Podcast. Maria's prefered software for recording is  riverside and the free software Audacity for editing. She takes podcasting inspiration from IdeaBlossoms and Podnews email shootout. She uses Anchor for uploading and distribution. And has recently started using Swell AI to create transcripts, generate articles, and write what the podcast is about. Lastly we talk about the future of YouTube who is building a rss feed integration for (video) podcasting meaning your favourtie shows are about to get bigger. To learn more or contact Maria go to her website @ CreativelyContenting. This is a great episode for anyone looking to learn about podcasting.

This episode features the wonderful Vanessa McIntyre.  Vanessa is a Senior Data Visualisation Consultant. Vanessa starts off the show by discussing her ten-year-long career in data visualisation across various mediums, and how she came about to winning Tech Women 100 in 2021. She speaks about her passion for women in tech, referring to her advocacy and mentoring of women coming into the industry.  Vanessa gives clear advice on what needs to be done to get into data visualisation, while also namedropping her favourite softwares. This a good episode for anyone looking to understand more about data visualisation.

This episode features the ingenious Pam Ryan. Pam is a Freelance Copywriter and Content Creator for her company called Inklusive. Pam begins the show by reflecting on her initial intern work at the Irish Examiner. Moving on to the No.1 Media Group, WeddingDates and now a freelance copywriting and content creator at Inklusive. We talk about how she is very conscious of wording, learning more about inclusive language and how we can present our content in a positive light. Pam gives her creative tips in writing and highlights LinkedIn for getting some really good new insights from the platform. This a good episode for anyone looking to understand more about copywriting in particular as a skill.

This episode features the lovely Aline Melleiro Rheinboldt. Aline is a B2B Marketing Specialist and content creator at Vericode. Aline runs through her roles and focuses on her current experiences in B2B marketing.  She talks about using Hubspot in particular the email marketing section.  Using the tracking and workflows to keep up user activity on the CRM. Aline speaks highly of SEMrush and staying organised to keep ahead of demands. She also highlights how she develops communication depending on the audience like people in tech or business owners.  This a great episode for anyone looking to understand more about B2B marketing and how you communicate with professionals in that market.

This episode features the creative Cameron Mason. Cameron is a Social Media Manager and content creator at Four Loko. Cameron jumps right in and talks about his content creation on TikTok and Instagram. He talks about keeping his Instagram professional and slick whereas his TikTok is more for experimental work. He talks about his web series in Dublin. Initially deemed a failure he speaks about recycling the content during the pandemic from a few 100 views to 100,000s. He achieved this by putting a strategy in place and making smaller short-form content to work the algorithm. He highlights video leap as his go-to video content and PicsArt for his photography work. This a great episode for anyone looking to understand more about social media content creating for the likes of Instagram and TikTok.View Camerons work here: https://linktr.ee/CameronMason

This episode features the interesting Fernando Pascual. Fernando is a Human Centered Designer & Innovator at the Bank of Ireland. Fernando starts by wonderfully breaking down the key processes of design and taking both a micro and macro approach to the project. This includes simplification and making the process lean. He talks about his strength in design thinking and the software that helps. This a great episode for anyone looking to understand more about design and how to get structure complicated systems into efficient platforms.

This episode features the wonderful Lorenzo Sabia. Lorenzo is a freelance Lead 2D Animator and has worked on notable projects like Rick And Morty & Boy Girl Dog Cat Mouse Cheese. Lorenzo talks about his part in getting his skill set in animation, leading how he has landed big projects for platforms like Netflix. He gives his knowledge on how to get into the industry. Leading to what computers and software you need to get started for example tvpaint animation, harmony and adobe animate. Although highlighting companies like Disney have their own development platforms. This a great episode for anyone looking to understand more about animation and how to get into the industry.

This episode features the creative Clodagh Forte. Clodagh is a Social Media Marketing Manager & Content Creator for her own agency Creative Forte. Clodagh starts by talking about her work in social media both for the businesses she works with and her own personal work. Highlighting one of her success stories in creating user guides for one of her clients getting great reach and exposure for the brand. Clodagh speaks about using Capcut and how she's developed her own social profile in the travel space. She actually offers a lot of value in her content and uniquely looks for popular travel places and locations but looks to find an angle that happens been delivered before. i.e. unique photo angles of landmarks which you wouldn't have seen before. Clodagh briefly touches on AI entering the social world and that the fear of failure shouldn't hold you back. This a good episode for anyone looking to understand more about content creation and social media overall.

This episode features the ambitious Killian Andersen. Killian is a Freelance Copywriter & Content Creator for Outsider Magazine and runs the popular @killohikes on Instagram and TikTok. He speaks about growing his popular platform to 20k+ followers and how he deals with the approaches from businesses. He leads onto his work in copywriting, mixing with his passion for travel. Which has led to pieces in the Lonely Planet a wonderful personal achievement. He brilliantly explains the development of content and how he believes authenticity and "real" video capture will become a factor in the coming years. This a great episode for anyone looking to understand more about content creation in particular in the travel industry.

This episode features the innovative Ruth Guest. Ruth is a Cyberpsychologist & Founder at Sersha AI. Ruth starts by talking about her app and the creation of Sersha. She leads onto her work in content creation recommending software and equipment she has used over the years. Ruth then talks about developing her creativity. We nicely lead onto the emergence of Ai in digital marketing and Ruth stresses the importance of TikTok for businesses over the coming years. This a great episode for anyone looking to understand more about Ai and content creation.

This episode features the brilliant Áine Bennett.  Áine starts by talking about her roles as a Freelance Virtual Assistant and TikTok Content Creator. She talks about creating viral TikTok videos around Mcdonalds' around the world. Highlighting their menus and boasting views of several million. Áine also discusses her dealings with partnerships and how she decides what she's choosing. She gives great insights into how she gets into different countries' algorithms one example is by changing sim cards. She gives some nice ideas about the set-up in TikTok and highlights Be Real as an emerging platform that some of her circle enjoys. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.

This episode features the talented Klara McDonnell. Klara has many roles, including being an actor, presenter, and content creator who runs her own social media consultancy. We start by talking about marketing events, Klara talks about making the content emotive and how this experience could benefit the audience. She talks about how she would promote historic returning events and if you were marketing a new event and strategies for both. She nicely gets us inside into her influencer side of marketing. Discussing her relationships with businesses and how she creates partnerships. Regarding software, Klare speaks highly of Cap cut and Canva as content editing/creating tools. We then talk about AI content creation discussing writesonic and its script writing and Instagram posting tools. Lastly, Klara talks about Gary Vee as a source of information and someone who got her into TikTok. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.

This episode features the charming Maud O'Callaghan. Maud is a Marketing & Communications Professional at Fabric Social. Maud starts by talking about her career to date with a background of being in business through her family.  She talks about her natural PR skills and building out brands in her current role. She highlights a huge award-winning project for Failte Ireland creating a domestic tourism campaign with the challenge of the pandemic during the campaign. Still really focuses on understanding her audiences and identifying a business's tone of voice and how they want to be perceived in the market. Maud talks about using AI to track influencer activity on social media. This a good episode for anyone looking to understand more about PR and the process of building a brand.

This episode features the talented Adam Twomey. Adam is a Freelance video producer and video editor. He talks about getting started in the space and creating both general and film-quality content. Touching on "One Night in Cork" a short film selected for screening in Cork Indie Film Festival 2021. We talk about his usage of Adobe Premier (and After Effects) providing insight into how he's self-taught himself in a lot of places via YouTube and trial and error. We talk about the advancement of long-form content with short-form content in mind and how the Netflix show Wednesday demonstrated what we meant with the viral dance/sound that dominated TikTok during its release. Adam talks about social content for video and his thoughts on the space.  Overall this is a good episode for anyone looking to know more about video production and social media video content.

This episode features the wonderful Sefian Abdelwahab. Sefian runs through his work as a videographer and all the wonderful experiences he has had along the way. He talks about shooting and producing across the country, using his communication skills to find exactly what his clients want and recommend what they might need. He's always worked with Adobe Premier Pro and, he also recommends Di Vinci Resolve which he uses usually for colouring.  Sefian highlights what he would recommend for businesses for their digital strategy and throughout the show gives helpful insights into video creation. Overall this is a good episode for anyone looking to know more about video production and video content.

This episode features the excellent Morgan Biggs. Morgan is the Founder, Partner & Coach @ Training121 who finds himself regularly posting for their popular social channels. Morgan talks about the work they do in the community, and football at the grassroots level.  He highlights his work on social media, boasting over 100k+ followers on Instagram and 200k+ on TikTok. He talks about splitting their content into educational and entertainment. Partnering with brands and currently 6 Ireland International Players. He talks about their aggressive posting strategy, producing 2/3 of posts a day, short-form content. From June last year, he talks about Instagram's video algorithm and how they optimised for their growth in that period. He talks about his partnership with Life Style Sports, and how he identified using sounds and certain content that worked really well (daisy cutter videos). Talking about their first viral video accumulating 7 million + views at the time. Morgan talks about how he upskills himself and future plans for their digital and Training121 in general. This a great episode for anyone looking to learn more about social media and a blossoming Irish business.

This episode features the lovely Kevin Jordan. Kevin is the Content Creator and part-owner of KevEm Media. Kevin talks about his work in social media. He talks about managing a sports clothing brand and how they use TikTok to improve their client's organic reach. He talks about using TikTok as a search term and answering questions in their industry via the platform. He gives a wonderful example of a friend producing a virtual video on how to tune a guitar. Kevin talks software he uses and how he gets clients to embrace video. He talks about actively commenting and how he always encourages users to do the same. He also talks about the future of AI in the industry and using ChatGPT could really assist in digital marketing. This a good episode for anyone looking to learn more about content creators and social media.

This episode features the talented Daniel Buckley. Daniel is Digital Content Creator at Drink In. Daniel talks about his career working at Avoca and now Drink in. He gives advice to all businesses highlighting quick wins and leads on how he identifies trends and optimises your content. We discuss sounds on platforms like TikTok where Daniel points out Artlist and Epidemic Sound as potential options for businesses. We discuss the various lengths it takes to create content. This a brilliant episode for anyone looking to learn how to create content and have a strong social presence. 

This episode features the creative Gurkan Ates. Gurkan is a Digital Expert & Strategist who runs a business named gurtesmag. Gurkan first speaks about his growing platform and business gurtesmag. We focus on his content and work on the business. He uses viral and creative content from the wider world and provides tips for marketers to get creative. We run through some successful Christmas campaigns like Lancaster library getting created with their books going viral as a result, a Nike campaign with air jordans and a Mercedes Benz campaign. We talk about how we can be more creative and a good marketing campaign should have the approach of "take action first" something Gurkan explains in great detail. He goes on to speak about future opportunities in marketing explaining quick commerce, long to short-form content and podcasting are all opportunities in the market. For new insights, he suggests subscribing to the morning brew a daily newsletter which keeps you up to date with the markets. This is a great episode for anyone looking to know more about digital content and how to stay up to date with wider marketing content.