100 Days of SEO

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Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group? seofortherestofus.org/community.

Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best.

This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci.

Have you ever gone back to visit the neighborhood you grew up in? It was different, wasn’t it? Even if it hadn’t changed in all those years, it still wasn’t *quite* how you remembered it. That’s… kinda what we’re going to explore in this week’s show. In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think about SEO by talking to email marketers like Val Geisler and Chase Dimond. In this week’s show, we’re diving into a topic that’s been talked about a million (maybe a billion at this point), times before. It’s the neighborhood… most of us… grew up in. Content. Writing things online. But, for me and… maybe for you. It’s different now. And, I don’t think I realized just how different until today’s guest joined me for a conversation that would turn out to be an absolute masterclass in creating content that matters. So, let’s go take a walk through our old neighborhood, reminisce a little, and see what’s changed. Please welcome a fellow dad of 3 kids under 5, founder of Some Good Content, director of marketing at Databox and my friend, John Bonini. Outro: So as you heard John and I were about to dive deep into his search motivation framework, which is a spectacular companion to what you’ll already find in the SEO for the Rest of Us community membership area.  John’s masterclass, as well as a master class taught by EVERY SINGLE ONE of our guests is right there, inside the membership area. You can join the community and get that INSTANTLY by going to seofortherestofus.org/community OR just click open the episode details on your podcast player and click the link. Again, that’s seofortherestofus.org/community or click the link right here in the show notes in your podcast player. I love you. Thanks for giving me your most precious asset, your time. I know when I’ve gone on other people’s shows and that host’s audience reached out to say thanks, that just meant the world to me. Finally, please join John’s Some Good Content on Patreon. It’s $10/mo and is worth 10x that (I personally pay for it every month). -- I’m also excited for next week when we'll be joined by the only TWO-TIME guest ever on the podcast. Any guesses on who that’ll be? Share your guess with me on Twitter and I’ll read them at the intro to next week’s show.

Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her. Please welcome my friend, Gabby Miele. --- One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building. I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach. Gabby walked us through some ninja tips for Pitchbox inside the membership community that you can check out at seofortherestofus.org/community. ALSO, since we’re talking links, this week only I’m doing a super secret sale just for podcast listeners: an epic 50 PERCENT off my link building course, authority on autopilot. Combine that course with Gabby’s masterclass and you’ve got something pretty incredible to work with when it comes to ranking in Google. Check out that course at seofortherestofus.org/authority. Again that’s seofortherestofus.org/community for the seofortherestofus.org/authority for the special, podcast-listener only 50 percent off my link building course. I’m also excited for next week when we'll be joined by John Bonini where we’ll go on a SUPER deep dive exploration on winning at SEO by becoming somebody’s favorite content. I was really sleeping on how good John is at this stuff and he is going to absolutely blow your mind with how he thinks about content. I’ve been Brendan Hufford, don’t forget to work hard, be nice to people, and don’t get too lost trying to create something that matters.

We talked previously in episode 66 with Val Geisler about winning at SEO by better onboarding people to your product, primarily through email.  And, in our last episode, we talked with Jay Clouse about community and again the overlap was with email. If SEO is the best way to build traffic, EMAIL is the flywheel that helps you grow that engine with deeper relationships. EMAIL is what builds LOYALTY. So I reached out to a new friend to talk more about email and how to become somebody’s favorite AFTER they opt in. SEO traffic is cool, but conversions and purchases are way cooler. Today’s co-host has driven $50+ million in email revenue for clients. Partner at a 7 figure Ecommerce Email Marketing Agency. He’s a ton of fun to follow on twitter.  Please welcome my friend, Chase Dimond! --- If you’re a longtime listener, I have a surprise for you so sit tight for just a second. If you’re new here, every single guest joins us inside the SEO for the Rest of Us community for a bonus masterclass on what they’ve talked about in that episode. I want to give you an invitation. Join Chase and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO with email.  Chase walked us through his framework for doing that, including: Convert subscribers that churn Tag VIPs + sell them more products by sending them relevant content. A successful and interesting way we're cross-selling/upselling customers. Plus 5-6 other things. Jump into the community to get Chase’s masterclass on how SEO and email go together like lamb and tuna fish (or spaghetti and meatballs if that makes more sense for you). Also, want to go deeper than Chase's Masterclass? Check out HIS course on email marketing at seofortherestofus.org/chase Now, for my OG listeners, we’re doing something new. Today, you can join the community for just $1. Enjoy Chase’s masterclass and everything else inside the community for 30 days for just a buck. SEOfortherestofus.org/chase and sign up for just one dollar.

Something has been… missing… for a lot of us over the past year. 2020, and now into 2021. A group of people who support one another. It’s not on Facebook, or instagram, or even Twitter (as much as we’d like to pretend it is, or could be). Those are.. Audience. A conversation, maybe, but more likely a place where you What we’ve been missing, many of us, in this pandemic is something else. Before we get into what that is, I want to point out a big trend recently: Zapier acquired Makerpad Hubspot acquired The Hustle Business Inside acquired Morning Brew What those big companies are buying is exactly what we’ve been missing: community. It’s not just valuable for the acquisition, but also for (I’d argue) for SEO. If you want articles written about you, easy backlinks via deep relationships, you can get there with an audience, but it’s far easier with a strong COMMUNITY. Today, we’ll go on that journey together, discovering how to win at SEO by becoming somebody’s favorite community. I want to give you an invitation. Join Jay and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO by becoming somebody’s favorite community.  Jay walked us through his framework for doing that, including: Get people to post an intro Reply to posts with questions and tag other people in Reach out to folks who’ve been gone for a bit Reward model behavior Post every day — Always open-ended discussions ala Core Web Vitals post I made You’re awesome, I want more people like you → Can I give you some resources to share with friends? Onboarding: What do I do next? Then, reward them for doing the right thing. Jump into the community to get Jay’s masterclass on becoming somebody’s favorite community.

Can I give you an invitation? Join this week's guest, Corbett Barr, and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO by becoming somebody’s favorite blogger. Corbett walked us through his framework for doing that, including: How so many people are successful because they’re prolific and he just DELETED most of his stuff. How can he grow from there? Building relationships. So not just becoming your readers favorite blogger, but other blogger’s favorite blogger. Social engineer and even how to get a backlink from Corbett Barr himself. Jump into the community to get Corbett’s masterclass on becoming somebody’s favorite blogger. PS - Speaking of backlinks, have you seen "Authority on Autopilot?" Click here to learn my method to building backlinks while I sleep, all without sending a single spammy link outreach email.

We believe that the only way to win at SEO, long-term, is to become somebody's favorite. Peep's personal journey and how that impacts his thoughts on messaging and positioning How to decide what to say no to How to *not* be a commodity / differentiation He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool. Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.

Onboarding. Not that exciting. Right? Wrong. Think about the last party you went to. (Remember parties?) How'd the host greet you at the door? Did they show you around? Introduce you to other people? SEO isn’t just about getting clicks from Google. You need clicks that drive your business and also contribute to a customer lifecycle, not just a funnel. We need those cold visitors to convert, to subscribe to our ideas and worldview, and then want to become evangelists. BUT, you can also use an online element to make every single person who comes to your site from Google and subscribes or buys, into a RAVING FAN. Our guest today has experience working in marketing for nonprofits, big tech companies. she’s IN-credible. Matt Hall, the founder of Common People, says “Have you ever seen a movie that changes how you see the world? And suddenly the world feels a little different, a little more exciting? Her training was one of those moments for me in business.” She’s been called an email geek, a copywriter, a marketer, and a real game changer. You can just call her Val.

In this week's show, we are exploring how to become somebody's favorite site to write for. We chat with Alina Benny, who grew SalesHacker 400% and helped get it acquired. Wouldn't you love to grow your site 400% in 2021 with content written by experts in your industry? Me, too.

'SEO Copywriting" is a term that gets thrown around quite a bit.   Is it SEO? Is it copywriting?   Can the two ever coexist? Joel Klettke and I discuss this in today's conversation. Quick Links: 00:00 Introduction 01:40 What is SEO copywriting? 05:22 Beginner copywriting and SEO mistakes 08:00 Why CTR is the most important metric in Page 1 SEO rankings 10:15 SEO vs. Content Marketing 11:00 SEO research and Copywriting research ---- What SEO copywriting means really depends on who you ask. Some live and die by it and some swear it is it's own full-blown skillset. Copywriters who also know SEO and understand the impact of rankings and title tags are awesome. Joel, and I, both hate the phrase SEO copywriting because typically when you're writing copy for the web you're writing for the intent of engaging a human being SEO copywriting, on the other hand, is a phase used by companies on Upwork who want spammy articles they hope will bring in search traffic but also covert people to an offer. It becomes this less awesome game of keyword density and other nonsense. If you're doing copywriting and it's hurting your SEO, it shows you really don't know how to do copywriting. SEO is writing for people. Copywriting is writing for people. It's the same thing if you're doing it right. It's NOT finding 100 different ways to say why the pizza at your 100 locations in and around Tallahassee is awesome. If you're writing great, compelling copy, you're going to tick a lot of boxes for SEO anyhow. SEO should be a consideration and it should be baked in, not the end goal. The end goal is not to show up, or to rank for a thing, it's to deliver a message and communicate a value. If all you care about is ranking, you've got some misaligned goals in your business to rethink. One of the biggest seo copywriting mistakes that people make is thinking that the pages have to be a certain length. When that's the focus for your SEO, you put the word count ahead of the conversion and message of the copy. Every word on the page should serve your readers. Copy does have a place in SEO, but the mistaken belief that the H1 tag or title tag has to be a certain way, is wrong. When you have a stronger link profile, you can be a bit more playful in your copy. When you rank third in the search results, but your title tag is more compelling, you'll start getting a lot more clicks which will quickly boost you up in rankings. It doesn't matter if you do everything right with SEO and show up on page one, but when you can't convert that traffic, it's mostly worthless. Yes, get informed on SEO and understand ranking factors, but that is just one more tool in your SEO copywriting toolkit. What we're doing with words is having conversations and (hopefully) communicating something of value. That's way too important a thing to hand over from a true copywriter to an SEO department.

SO many of you asked questions for Season 2 that we'll actually be doing an additional episode in January! Want me to answer YOUR question in Season 3?

Buckle up for one HECK of an interview with  Kevin Indig (Atlassian / G2 / Shopify) this week on the podcast. We chat about: Learning SEO 10X faster What to do when you get stuck Beginner SEO mistakes Building an SEO / content team How to get great advice Advancing your career

Join the SEO for the Rest of Us Community: https://seofortherestofus.org/community Read: Here are my eight (yes, 8!!!) core takeaways from this interview: 1. The Secret to Creating Great Content We need to put out content every day. That is the currency of today’s day and age. Content that compels people to take action, that compels people to improve their lives, that gives them what they need to get on the path to happiness, essentially, fulfillment. That’s what every human being actually wants. Secret of life right there. When we create content that gets people into action, they’re going to love us. If your content is just like, oh, okay, they just regurgitated that other blog posts that everybody else is parroting, it just falls flat, but when it gets people to change, to shift, three years later you’re going to look back and this will be the turning point for them. Put out the kind of content that gets people to say F it. I’m going to do that 90-day challenge. I’m going to do it. I’m going to break through. I’m going to do the work because I’m tired of being stuck preparing all the time. I realize now, clearly, that I just have to start taking steps, doing my iterations. 2.How to Gain Trust and Close Sales The goal of our lead magnet, which is one of the main KPIs in my business, is to give them an experience with our content. Because when the mum puts on the earbuds and presses play and sits there for 20 minutes and all of the stress of the commute, getting cut off, the road-rage incident, the boss, the office cubicle she doesn’t like—when all of that washes away, and then the kids show up after that and she’s present and she’s grounded with them, and the whole evening is a totally different experience because of that one thing she did in between that came from a free thing we offered her from a pop-up on our blog. Boom, we’ve won. I don’t look at the win for us as I made a sale. I look at the win when she has that experience and feels something shift in her life. The transformation moment. If we put barriers to transformation, if we’re like, okay, I can help the world, but I’m only going to transform those who give this guy money, you’re shooting yourself in the foot. Because most people are gonna look at your sales page and be like, I don’t trust you. There’s scammers all over. Like I don’t trust you. I don’t believe it’s going to work. I don’t believe it’ll work for me. I don’t think I can trust you with my credit card. I don’t trust any of it, and so they don’t buy. Whereas, when you move the minor transformation, that little step in the direction of their goals, when you move that before the transaction, the trust factor changes. The rest of the numbers from that point on change significantly. There’s plenty of data to prove all of this. Demonstrate your ability to help them get the results they desire before asking for a sale and surprise, surprise, you’ll get a lot more people lining up with credit cards in hand saying that was great. Where can I get more? 3. Bullet-Proof Your Marketing Strategy If you have a one-legged table, sure you can balance something on it, but that’s it, right? If you’re falling on Facebook organic and Facebook changes their algorithm and there it goes, your whole table goes down, right? But if you’ve got a four-legged table and one of those legs come off, that table can stand on its own. If you’ve got an eight-legged table and you’re getting massive traffic from Pinterest, from Facebook ads, from Instagram, from YouTube, from Google, and all of those places are bringing you traffic, and you’ve got your own email list, and all of that’s working for you, then you can totally lose an entire leg, if you had to, and you would be unaffected. 4. The Right Mindset for Creating Passive Income I think the whole fake-guru world, the Instagram look at me on my hammock making “passive” income, which is a total lie, it’s got a false mindset installed in people and all they’re focusing on is that last big domino. You’ve got fake gurus selling webinar pitches of I’m gonna teach you how to knock over this gigantic, big, end domino that’s a $10K/month business, and everyone’s neglecting the 19 other dominos required to make that effortless. It’s a three-to-five-year journey to build out all of those dominoes, and delaying gratification is not an ingrained, innate response that we humans have. We want to believe there’s a shortcut. I was trying scam after scam after scam and MLM, network marketing, all kinds of things just to get rich quick. I’m a recovering opportunity seeker. I’m okay with that now. The shortcut was doing the work for three years straight. 5. Make Content Creation Easy on Yourself My wife enjoys crafting content through the written word. She likes brainstorming ideas. She often has three or four different blog posts at different phases of completion. Me? Oh, copy editing and punctuation. I don’t like it. It is not for me, but for the first few years I tried to force myself to blog, and surprise, surprise, I didn’t follow through. I didn’t stick with it consistently for the three years needed to really gain momentum because I would do it a few times and I’d have a little willpower and then finally I’m like this sucks. I don’t like it. It wasn’t until I tried video that I was like, wow. I got the idea out. It didn’t take a terrible amount of time. It was relatively coherent. I did it all on my cell phone. The YouTube app allows me to plug in a microphone, record it, cut the front, cut the end, I don’t edit anything, and I just upload the whole thing. It got done. I did it the next day and it got done, and I did it the next day and it got done: 120 videos in 120 days. By the end of that, I got through the learning curves and I was in motion. I was in traction. Blogging is where I want to be, but sometimes it’s not in the DNA. When you find that format that works for you, run with it. Go all in, and then build systems and teammates to get the other pieces of organic content out. 6. Why SEO Pays Off in the Long Run Blog, the podcast, and video. Those are the big ones. Social is absolutely secondary to me. It took me about a year and a half to get all three of those firing. Maybe there’s some superhuman individuals that can do all three at once and hit it out of the gates. For most people, it’s way better to go through one learning curve, get to competence, and then look at how do I add on the next learning curve? I did nothing but videos for six months, about 150. I switched to three videos per week, which was a really good pace for me. Then I put out my first lead magnet, and it sucked. It took three iterations to find a lead magnet that was actually enticing to my people. At a year is when I did my first blog. Even for me, it took 18 months to get all three of those firing. Now that they’re all firing consistently for longer periods of time, the power of compounding takes over, and that’s why I prefer search over social. Social you can get short-term benefits. Something goes viral. Boom! But the search, I have videos from 2016 that are still bringing in hundreds of subscribers per month to my channel, not to mention everything I’ve done since then. That’s the power you get in search that you just don’t get in social. 7. SEO Success Depends on One Thing How do I write a coherent post that actually keeps people’s attention? How do I deliver value? How do I write a title and a meta that might get clicked? How do I do this in a way that Google’s going to like it without compromising the human experience? You have two audiences: there’s the algorithm and then the human. Each one of those is a separate learning curve. Everybody’s like, how long is it going to take? I don’t know. How good are you? How smart are you? Are you good writer? I like to think of that iteration. First blog post up. There’s an iteration. Do another one. How can you improve? There’s all those little things to improve upon. The SEO path is effort-driven. I don’t have to spend a lot of money. My wife and I built her site—started at $95.40. Hosting and a domain: $7.95/month for the year. I still remember it. It was all we could afford, and I’ve brought in millions of dollars at this point in time, and mostly because of effort. The school of hard knocks is the absolute best school. Trial and error is absolutely the best teacher. The one thing you have to do to get on that path is to start. 8. Make More Money Niching Down The way the world’s going now is we need to find the Venn diagram: the overlap of this-for-that type situation. Those are the wide open ones. My wife and I, we do angel meditation, so it ain’t just normal meditations. We’re really far down the spiritual rabbit hole, and they’re like, wow, you’re doing that much volume, that much traffic, that much revenue on that? Like, whoa. Home girl, her and her husband, they’re trying to be like “online gym”. What if she loves horses? Then they were like, what if we did fitness for a specific type of horseback riding? Crushing it. They are crushing it. In four years, they’ve blown the top off their revenue compared to being the big person up top because they got super-specific down to this super-focused group of people. They share their passions. They’re creating content. Their audiences just loves the fact that she actually has horses on her property. It’s just such a win-win-win-win-win. They didn’t start there. They actually started with a clothing company many, many, many, many moons before, but the path evolves. Everybody wants to know what’s that right thing for me to go do? I want to know the right one before I start. We only see one or two steps ahead of us. It’s like plugging in a GPS. It ain’t going to tell you the whole path. It tells you one turn. You just follow the next turn and the next step and the next step and they keep coming; they keep showing up in front of you.

Here are my 3 core takeaways from this interview: 1. How to Learn SEO Fast Measuring the number of mistakes you make is not a very good measure of development. You could make the same number of mistakes continuously, or that number of mistakes could rise continuously, and your level of knowledge and development could increase alongside it. That's often the case. The thing that you should track is how good you are at learning from mistakes. You can make a hundred mistakes in one week, and then you can make a hundred mistakes in the second week. The thing that isn't acceptable is to make the same mistake more than once. You do that a lot at the start because you can't quite isolate what really it was that you specifically did that is not quite working. Some people fall into the trap of trying to avoid problems and mistakes as opposed to embracing the art of failure and actually taking those learnings and applying them. Your goal is to be very good at knowing what you've done wrong. 2. The Most Dangerous SEO Mistake You Can Make No matter how much theory and content you consume about SEO, you will never realize the nuances involved within it until you start doing it. There's a fundamental jump from the creation of great content to getting results that is often missed. A big part of this is backlinks. They start a new site. They create a bunch of content. They'll often say, "I'm going to publish five blog articles a week for the next ten weeks." You start doing that and you very quickly realize after 6-7 weeks that barely anything's ranking. Maybe you get semi-lucky and a few things are trickling in, but, based on your expectations, it's usually never getting close to where you would expect it to be. A lot of people try to answer the problem with more volume. Imagine that in the context of paid advertising. You spend $100K and you get really bad CPA (Cost Per Action). Would you decide to spent $200K right after that? You would never do that! Some people try ramping up to 10 pieces of content or 20 pieces of content a week, but there's a cost associated with this, whether it be time or cash. When it still doesn't work, then they realize: I need to do something different. People fall into the trap of trying to do twice as much of the thing that isn't working and hoping it will deliver results. 3. Explain SEO to your CMO / CEO (The Easy Way) Distill the information important down to what stakeholders want to hear. I don't need to be sharing with Brian Halligan, CEO of HubSpot, the minutia of a technical issue that we're trying to fix. What Brian would want to know is, if we invest stuff into this, what's the net result? Is it worth it? Come to them and say, "Hey, we've got these 10 different things that we can do. There's also a cost attached to these 10 different things. Here are the problems it will solve and why it's worth it." Showcase a vision outside of an individual tactic. Subscribe: http://seofortherestofus.org/yt Watch the full SEO for the Rest of Us Interview: Coming Soon! Listen on Apple Podcasts: https://100daysofseo.com/itunes Listen on Spotify: https://100daysofseo.com/spotify Listen on Google Podcasts: https://100daysofseo.com/google-podcast Join the SEO for the Rest of Us Community: seofortherestofus.org/community

If you are in the marketing automation space, it's great to look at the HubSpots of the world and try to leverage that to gain insight, but you can also look at sites like Wirecutter. You can look at any other property that has been able to kill it from an SEO standpoint and reverse-engineer what gave them success. One of the key insights I've recognized is when you look at Moz, Salesforce, or HubSpot, a lot of them have been able to establish a lot of traffic by simply creating glossary sections of their websites. That's something that, as an SEO, you should be able to look at and ask how can I apply this to my industry? If you're a coffee company, maybe you create a glossary around the different phrases that are interesting to coffee. If you are a plant company and you're selling plants, create a glossary section on your site that is dedicated to the bonsai trees, to the tulips, to any other plants. Don't hesitate to look at other industries outside of your own for inspiration. Subscribe on YouTube: http://seofortherestofus.org/yt Watch the full SEO for the Rest of Us Interview: Coming Soon! Listen on Apple Podcasts: https://100daysofseo.com/itunes Listen on Spotify: https://100daysofseo.com/spotify Listen on Google Podcasts: https://100daysofseo.com/google-podcast Join the SEO for the Rest of Us Community: seofortherestofus.org/community

and yet, here we are. ❤️ Please vote, tomorrow. Black Lives Matter Women’s Rights are Human Rights No Human is Illegal Science is Real Love is Love

Season 2 of SEO for the Rest of Us drops on November 9th and carries us through the holidays into January 2021. In this episode, I dive into why I can't wait to share that with you.

Check out the Tiny MBA at http://tiny.mba

The other day, I was reading an article about the death of SEO. For the record, SEO has died at least once per year since I started in 2010. At this point, I think we should make it a yearly holiday. In this video about Google's Genius stolen lyrics controversy, I'll cover: 00:00 - Introduction 00:27 - What "commodity" SEO content is 1:10 - How Genius caught Google "red handed" scraping their content 2:03 - Genius "watermarking" system explainer animation video 2:33 - Shoutout to Aj Kohn (twitter.com/ajkohn - blindfiveyearold.com) 3:04 - What Google stealing lyric content from Genius means for YOU --- Subscribe to this channel ➡️ https://brendanhufford.com/yt YouTube SEO Resources: How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2 Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/ --- My favorite SEO tool: https://ahrefs.com My favorite SEO hosting: https://100daysofseo.com/flywheel Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com --- The reason that I made this video was that I dug a bit deeper into two things that I couldn't stop thinking about. The first I'll talk about in this video, but you'll have to wait until next week for the second. Why? Honestly, what I'm about to explain is pretty straightforward. What I'm going to share with you next week may change SEO as we know it. Recently, Google got into a bit of trouble when the Wall Street Journal exposed them for steal a website's content.... knowingly... since 2014. If you've Googled song lyrics any time recently (or am I the only one?), you'll see that Google puts them directly in search. This is called a "no click" search since the answer you want is right in the results. This is similar to sports scores, weather, or (again if you're like me) UFC results. But since Google started doing this over five years ago, the song lyrics website, Genius, has repeatedly asked Google to stop stealing their lyrics. Google repeatedly said they weren't. Then, Genius got a crazy idea to prove that Google was stealing their lyrics. I explain exactly how they did that AND what this means for people like you (it's pretty serious) in the video above.

In this video, you'll learn the best practices for creating website architecture for SEO. If you want to rank higher in Google, make sure to watch until the end. We'll be covering, step by step, how to create a proper site architecture for your WordPress business website. We'll review best practices for helping Google (and other search engines) find and understand your content, as well as the mistakes I see people making over and over. Learn why site architecture matters for SEO, plus how to use things like content silos, content clusters, improved content depth, internal linking and categories to improve the architecture of your website. You'll not only have a great time creating your website, but you'll have a site that's ready to rank on the first page of Google. #100DaysofSEO Lessons: 1.) Introduction - 00:00 2.) Why does site architecture matter for SEO - 01:40 3.) Content Silos - 02:34 4.) Content Clusters - 03:31 5.) Content Depth - 04:45 6.) Internal Linking for SEO - 05:10 7.) Tages & Categories - 07:31 8.) Free SEO Challenge - 08:13 9.) SEO Quick Tips - 09:06 ---- Subscribe to this channel ➡️ https://brendanhufford.com/yt YouTube SEO Resources: How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2 Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/ --- My favorite SEO tool: https://ahrefs.com My favorite SEO hosting: https://100daysofseo.com/flywheel Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com ----

In this video, you'll discover why SEO can be an essential skill to have as a web designer. We'll dive into Google analytics and take a look at eight must-know metrics going into any web design discovery process. COMMENT BELOW to have me personally help you with your site. Have you ever had a web design client say one of these things to you? I don’t understand why you did this. That’s not how I would do it. I’m the target market and I don’t like it. I’ll know what I like when I see it. Any usage of the words “chill factor,” or “fun factor.” Make it pop Make the logo bigger Make it like this other site, but not This isn’t what we paid for How would you like it if you’d like to never have those words said to you again. In this video, we'll focus on SEO for web designers, including: Sessions Users Channels Landing Pages Content Drilldown Conversions Mobile Devices Geographics Demographics ---- Subscribe to this channel ➡️ https://brendanhufford.com/yt YouTube SEO Resources: How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2 Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/ --- My favorite SEO tool: https://ahrefs.com My favorite SEO hosting: https://100daysofseo.com/flywheel Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com ----

In this #100DaysofSEO video, John Doherty of Credo (getcredo.com) and I cover exactly how to get more digital marketing clients without cold calling or doing cold email. Additionally, we talk about hard-earned lessons that John has learned helping match 2,300+ businesses with SEO consultants, freelancers and agencies. John's site: https://getcredo.com

In this video, you'll learn the new way to create a WordPress website for SEO. We'll cover the main points, step by step, to make a WordPress website for your business. Learn the smart framework for SEO success, the best WordPress Plugins for SEO, how to set up your permalink structure, hosting for SEO, and WP site performance for SEO. You'll not only have a great time creating your website, but you'll have a site that's ready to rank on the first page of Google. #100DaysofSEO Lessons: 1.) Introduction - 00:00 2.) Why Choose WordPress (vs Wix or Squarespace) - 01:26 3.) SEO success framework - 01:53 4.) Best WordPress SEO plugins - 02:38 5.) WP site performance - 04:17 6.) Managed / Shared WordPress Hosting for SEO - 05:46 7.) WordPress Permalink structure setup - 06:36 8.) WordPress SIte Architecture for SEO - 08:20 9.) Best WordPress themes for SEO - 10:16 10.) Free SEO Challenge - 11:00 11.) SEO Quick Tips - 11:41 ---- Subscribe to this channel ➡️ https://brendanhufford.com/yt YouTube SEO Resources: How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2 Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/ --- My favorite SEO tool: https://ahrefs.com My favorite SEO hosting: https://100daysofseo.com/flywheel Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com ----

Today, on Day 56 of #100DaysOfSEO, we're taking at five articles to help you make better websites, better content, and get more links pointing at both. In today's episode, we review a few important things: