Podcast by Kevin Indig
Today, I'm unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude.We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption.Distribution is vital for platforms. Calendly's acquisition of Prelude, an HR enterprise tool, is a case in point. Flanagan compares Calendly's potential growth strategy to HubSpot's approach of building individual hubs around the contact record, each catering to different roles like marketing, sales, customer success, and operations.We also explore the idea of Calendly morphing into a platform and integrating with other established products to multiply its value, for example, Gong, Outreach, Chorus, Jira, Monday, Asana, Dovetail, and Qualtrics.Lastly, Flanagan shares some intriguing marketing ideas for Calendly, including acquiring a company like Lyre for its distribution capabilities and using Calendly to understand where time gets wasted or lost within an organization, thereby helping to optimize productivity.About Kieran FlanaganIntroducing Kieran Flanagan:* Current Chief Marketing Officer at Zapier and former Senior Vice President of Marketing at HubSpot.* Known for strategic insights and innovative ideas in the tech industry.* Expert in product-led growth (PLG) businesses and the importance of becoming a platform.* https://www.linkedin.com/in/kieranjflanagan/* https://twitter.com/searchbratNotes on the product, market, company and challengesProduct* Calendly = scheduling app used by +10M people, from tech workers to yoga class instructors* Vision: be THE go-to platform for work and leisure life planning* Basic explanation: you want to schedule time with someone → all you need to do is share your Calendly, and they can pick a time* You can set a time limit, charge them for your time, and define time slotsCompany* Founded in 2013 by Tope Awotona* profitable today* Valued at $3b in 2020 by raising $350M from investors + Awotona's life savingsGrowth* Massive growth during the pandemic: 50% Y/Y revenue growth in 2021 (about $85M)* growing faster than companies like Zapier or DocuSign* 53% market share in the USMarket* appointment scheduling market: ~$300M in 2021* 13-19% CAGR (compound annual growth rate)* predicted to reach $500-$700M in 2027* Direct competitors: calendar.com, Setmore, Timetrade* Indirect competitors: Google, Hubspot, Drift* Trends:* big players like Google getting into the market* remote work = accelerant for scheduling software* More professions use scheduling software, e.g. doctorsChallenges* Google entered the market: Google Workspace customers ($7.99) can provide scheduling with their Google Calendar* 2nd largest calendar app after Outlook, > 500M people* If Google Calendar was a social network, it would be bigger than Twitter or Snapchat* Calendly needs to win the enterprise segment* Calendly needs to build more features for verticals like Sales, HR or ProductivityContext of the episode* Calendly acquired Prelude* Predule = enterprise interview scheduling app for recruiting* Prelude raised $2.4M and has hundreds of customers* makes it easier to schedule a series of interviews (journey) with several stakeholders without the typical back and forth* more than just scheduling: provides information to applicants, Interviewer prep, and hiring analytics This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com
On their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy.They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and concert streaming.SHOW NOTESSpotify investor dayThe Content StudioThe Cutting Room showTIME STAMPS00:01:25 - The six bets for Spotify's future 00:02:45 - Live streaming 00:11:15 - An incubator program for new artists00:16:35 - A Patreon equivalent on Spotify00:21:45 - Concerts00:27:15 - Data analysis and personalization in the music industry00:32:00 - Marketing music in the digital age00:37:00 - How Spotify could test artists for their potential This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com
In this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user personas, and the importance of a seamless user experience. We also venture into his process for writing a book and the role of beta readers. Tune in to learn how to optimize your onboarding process for growth and success.Why onboarding is critical for GrowthOnboarding is critical for Growth because it helps users understand the value of a product and sets the foundation for a positive user experience. Done well, onboarding can lead to increased customer retention and, ultimately, revenue.5 takeaways about onboarding* Focus on onboarding as a crucial aspect of customer retention.* Consider the difference between product-led and sales-led onboarding.* Use the Eureka model for onboarding, which includes three stages: aha moment, activation, and habituation.* Set clear goals and metrics for onboarding success.* Create user personas and provide a seamless user experience in onboarding.The Eureka model for onboardingThe Euroka model includes three stages: * The aha moment: the user realizes the value of the product or service* Activation: activation is when the user takes action to start using the product* Habituation: habituation is when the user becomes a regular and habitual user of the productThese stages should be thought of as a journey that the user goes through in order to fully engage with and benefit from the product.Show Notes* ramlijohn.com* twitter.com/RamliJohn* https://www.linkedin.com/in/ramlijohn/* Product-Led Onboarding bookTimestamps02:20 - Ramli John's journey into onboarding and expertise in the field07:30 - The impact of onboarding on customer retention11:10 - Product-led vs sales-led onboarding: which is better?14:30 - The Eureka model for onboarding and its three stages18:20 - Setting goals and metrics for successful onboarding21:20 - Creating user personas for effective onboarding25:10 - The importance of a seamless user experience in onboarding29:00 - Different types of onboarding teams and their responsibilities35:00 - The role of customer success and marketing teams in onboarding37:00 - The process of writing a book and the importance of beta readers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com
TIMESTAMPS0:00 introduction1:07 Amanda's path from chef to content marketer5:48 Mise en place in content marketing6:28 How to write amazing Twitter threads12:44 Repurposing content18:52 Powerful mental models25:53 How to grab attention30:07 How to find your target audience's pain points38:41 How to balance work and family41:45 How Memes fit into content strategy45:41 Starting vs planning SHOW NOTESAmanda's website: https://amandanat.com/Amanda on Twitter: https://twitter.com/amandanatSparktoro: https://sparktoro.com/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/
SHOW NOTESEric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu Leveling up: https://www.levelingup.com/Single Grain: https://www.singlegrain.com/Leveling up NFT: https://heroes.levelingup.com/heroes/LVMH: https://en.wikipedia.org/wiki/LVMHTIMESTAMPS0:00 Intro1:30 What LVMH is and why you should care6:26 Arnault Bernard's growth thesis7:30 Idea 1 = collaborations with big NFT brands9:40 Idea 2 = cross and upselling between brands13:36 Idea 3 = insurance as added service16:36 Idea 4 = product refurbishing20:40 Idea 5 = attention M&A27:20 Idea 6 = gaming skins32:04 Leveling up33:35 founder skills35:10 gamifying life
Timestamps0:00 Warmup questions5:27 Important metrics SEO tools can't provide10:20 How will Yep make Ahrefs better?16:35 The biggest bet Tim took that paid off20:13 How Ahrefs manages to not run out of keywords to write about22:28 How to decide when to refresh content27:06 Is SEO becoming more product than marketing?33:33 Ahrefs most underutilized feature40:29 How to differentiate from all the other SEO tools44:15 The future of SEO tools49:07 Tim's secret believe51:22 The place of social media in today's marketing56:23 What Tim wishes for the SEO community
TIMESTAMPS2:06 How Trung thinks about what he's doing4:20 Trung's content creation process7:56 Working on the headline vs. the rest of a story8:36 How long it takes to write a Twitter thread10:02 How to add humor to content12:01 Standup comedy14:12 How Trung creates memes18:09 Elon Musk's tree trunk theory for building knowledge21:48 Trung's book recommendations24:24 The unique benefit of audio content28:35 The value of anchor content31:25 Workweek - a new media company34:19 Monetizing content35:23 Shopify and equity SHOW NOTESAsml Twitter thread: https://twitter.com/trungtphan/status/1429464889307762688?lang=enImgflip: https://imgflip.com/Mematic app: https://play.google.com/store/apps/details?id=net.trilliarden.mematic&hl=en_US&gl=USThe Prize by Daniel Yergin: https://bookshop.org/books/the-prize-the-epic-quest-for-oil-money-power/9781439110126Trung Phan Bloomberg articles: https://www.bloomberg.com/opinion/authors/AVrHdCE3O1I/trung-phanTrung on Twitter: https://twitter.com/TrungTPhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorSatPost: https://trungtphan.com/subscribe/Not Investment Advice podcast: https://www.youtube.com/channel/UC3r8rBjnMzsdgYC3b1sziwA
TIMESTAMPS1:07 The definition of a hustler2:45 Is “hustle culture” wrong?9:51 What hustle looks like for Ross day-to-day11:18 Ross' schedule and productivity routine14:09 How Ross runs Foundation Marketing17:16 How Ross writes break-downs19:24 Adobe - doing great content marketing22:04 How to breakthrough content marketing plateaus25:42 Thinking of Content Marketing as an investment28:05 Content Marketing Trends33:46 How to stand out in a content commodity world37:31 Every SaaS company looks the same40:43 Advice for anyone who is struggling or broke SHOW NOTEShttps://hustleandgrind.cohttps://foundationinc.cohttps://rosssimmonds.comhttps://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/Convo with peep laja: https://www.youtube.com/watch?v=b89EefIrt_EGoogle Duplex: https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.htmlProduct Hunt: https://www.producthunt.com/Stand out guide: https://content.rosssimmonds.com/stand-out-guide1Foundation marketing Adobe case study: https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/
TIMESTAMPS0:00 Introduction1:08 Why is it crucial to build an audience1:53 The best way to build an audience3:52 The importance of a strategic narrative8:08 How to build a strategic narrative step-by-step13:20 The power of category generation17:48 Serving an underserved niche in a big market19:37 The Cambrian SaaS explosion22:50 Building brand salience25:34 Product Expansion and transient advantages30:24 How Google is a monopoly and stuck at the same time33:12 Competing on price41:00 How to combine messaging and narrative SHOW NOTESThe end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advantaWynter: https://wynter.com/CXL: https://cxl.com/Peep on Twitter: https://twitter.com/peeplaja FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/
TIMESTAMPS1:09 SEO guidelines for writers in 20217:59 Creativity when writing for SEO10:43 Mediocre vs. top-notch content briefs17:00 Content briefs for inhouse vs freelance writers20:22 How to motivate writers23:34 How GPT-3 will change the content landscape forever31:25 How to develop the best piece of content on the web for a certain topic35:36 What data to put into a content brief38:55 How machine learning changes the Google search results41:11 Is there a place for websites in Google's future? SHOW NOTESBill King's podcast: www.billkingtm.com/podcastFrase: www.frase.ioGPT 3: https://openai.com/blog/openai-api/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/
TIMESTAMPS0:00 Introduction0:50 Fighting injustice and prejudices with e-commerce7:44 What it's like to start a DTC business as an SEO10:48 The vision for Afrodrops15:25 Improving internal search for e-commerce20:05 Internal search best practices21:11 The DTC brands and marketplaces that are killing it right now26:40 The impact of the pandemic on e-commerce30:41 Growth categories in e-commerce35:19 The next generation of e-commerce37:58 The challenge of going from offline retail to e-commerce SHOW NOTEShttps://afrodrops.comhttps://lukecarthy.comhttps://www.asos.comhttps://www.heinz.comhttps://www.fast.cohttps://www.shopify.comhttps://stripe.comhttps://www.cnbc.com/2021/02/10/walmarts-use-of-tiktok-will-likely-continue-even-if-oracle-deal-unravels.htmlhttps://www.primark.com FOR MORESubscribe to the Youtube channelSubscribe to the Growth MemoFollow me on TwitteriTunesSpotifySimplecast channel
TIMESTAMPS0:31 How to dominate a category in SEO?4:01 The best book for promoting your first e-commerce store6:54 Does Google love Shopify?8:18 How much can you earn as SEO?9:54 Do topic clusters still work?11:04 Joining Shopify SHOW NOTESRory Sutherland - AlchemyShopify guide FOR MORESubscribe to the channel for more videosSubscribe to the Growth MemoFollow me on TwitteriTunesSpotifySimplecast
TIMESTAMPS0:00 Introduction0:53 Marketing Showrunners4:09 How to come up with topics that capture people6:09 The top 3 podcasting mistakes10:34 Jay's formula for good premises22:53 How much personality plays a role in podcasting25:53 Bringing an established podcast to the next level30:26 The best metrics to evaluate podcasts35:20 What tools Jay recommends to use37:46 Examples of great shows39:38 Jay coaches me for Tech Bound49:44 The Growable Shows course SHOWNOTEShttps://jayacunzo.comJay's Book "break the wheel": https://bookshop.org/a/24650/9781544501055Helpscout documentary Against the Grain: https://www.helpscout.com/blog/introducing-against-the-grain3 clips: https://3clipspodcast.com/Unthinkable: https://jayacunzo.com/unthinkable-podcastRadiolab podcast: https://www.wnycstudios.org/podcasts/radiolabThe moment podcast: https://podcasts.apple.com/us/podcast/the-moment-with-brian-koppelman/id814550071Working it out: https://www.birbigs.com/working-it-out-podReply all: https://gimletmedia.com/shows/reply-allBinge Mode: https://www.theringer.com/binge-modeJay's course: growable shows https://jayacunzo.com/growable-shows FOR MORESubscribe to the channel for more videosSubscribe to Growth Memo for more contentiTunesSpotify
TIMESTAMPS0:00 Introduction0:52 The key message of the book Product-Led SEO3:09 Common misconceptions about SEO7:37 Getting things done in SEO10:18 SEO Product Managers13:29 Should SEO be part of Marketing or Product?18:18 Is stack ranking projects still up to date?20:01 How to create more awareness for SEO inhouse23:18 How to learn from the competition30:59 Getting better at opportunity sizing34:54 How much should you invest in SEO?37:42 The compounding effect of SEO40:00 The process of writing Product-Led SEO SHOW NOTEShttps://bookshop.org/a/24650/9781544519579https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/https://www.elischwartz.co/https://twitter.com/5lehttps://www.linkedin.com/in/schwartze/https://www.elischwartz.co/product-led-seo/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1
In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more. TIMESTAMPS 0:00 Introduction 0:56 State of the CMS market 3:38 The rise of WordPress 7:32 The biggest challenges webmasters face today 10:14 SEO fitness and dieting 17:28 How important is technical SEO in 2021? 20:05 The future of rich snippets and Schema 24:39 A fully Schema-augmented web 29:08 Trust and Blockchain timestamps 33:38 What it's like to run Yoast 36:02 The future of Yoast 37:50 Outro SHOW NOTES Yoast CMS market share analysis: https://joost.blog/cms-market-share/ NY Times link rot analysis: https://www.theverge.com/2021/5/21/22447690/link-rot-research-new-york-times-domain-hijacking (Free) duplicate post plugin: https://wordpress.org/plugins/duplicate-post/ Wordproof: https://wordproof.com/ Schema on Github: https://github.com/schemaorg/schemaorg Yoast: https://yoast.com/ Twitter: https://twitter.com/jdevalk
All questions: https://twitter.com/Kevin_Indig/status/1382460583564480512 Timestamps 0:32 How does SEO look like in 3-6-12 months when you land a new job/start a new project in an agency vs startup vs enterprise environment? 3:02 Which low-hanging fruit do you spot most often when checking out new sites? Perhaps divide it into small, SaaS (b2b), and large, inventory-based sites. 4:12 If you could go back 5yrs and say one thing to your past SEO self what would it be? 5:24 What is your most complex enterprise SEO project aside from Shopify? And did this project use Shopify? :) 6:40 When you already have your keyword list, and its volumes/organic CTR based LOOSE traffic potential, how do you create estimates/forecasts that are useful vs unrealistic/impossible? 8:42 When SEO traffic is almost flat line with no growth for more than 6 months, what should I do differently, where to go for ideas? 9:51As a startup, Should you first invest in SEO or Paid ads? 11:50 If there’s anything I learned from this post, it’s that SEOs like talking about the idea of SEO rather than actually doing it. Search landscape is always changing, adapt or get out. Time spent complaining is time better spent working. 12:45 How can I grow SEOTesting.com with a bootstrapped budget? 13:56 What areas do you think SEOs do not spend enough time talking or researching about? 14:54 SEO tips every early-stage founder should know! 16:22 If you had to pick one, what change are you/or have you implemented at Shopify that you're most excited about? 17:04 How can you grow in a competitive industry without buying links? 18:32 Where is the industry headed? Will SEO be a thing in 5 years? 19:55 Have you ever tried reverse engineering google algorithms to know how they actually work? 20:54 Where do ideas come from? Can we train our brains to be idea machines (big or small)? 22:00 The most persistent piece of SEO advice out there that you flat out disagree with? 23:14 What leads to a healthy SEO team culture? (And does "healthy" evolve with the company stage/size?) Shownotes First 90 days by Michael Watkins: https://bookshop.org/a/24650/9781422188613 Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo for more content: https://www.kevin-indig.com Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn. Timestamps: 0:00 Introduction 1:23 Be the VC of your time 4:28 The risk-taker and tinkerer mindset 8:57 The first things Guillaume would look at when growing a company with strong PMF 12:18 When to be CAC-efficient and when not 15:16 Building a Growth roadmap 17:32 The master's tools 20:43 EVELYN - Experiment Velocity Engine Lifting Your Numbers 24:49 What distinguishes good from bad experiments 27:47 Creating value where others don't see value 31:36 Guillaume's Zone of Genius 31:56 Teams over Self 32:16 How failure set Guillaume up for success Show notes https://twitter.com/guillaumecabane?lang=en https://www.linkedin.com/in/cabane/ www.kustomer.com www.madkudu.com EVELYN: https://airtable.com/universe/expZpCNVlkaoLGNAr/evelyn-experiment-velocity-engine-lifting-your-numbers Cialdini - Influence: https://bookshop.org/books/influence-the-psychology-of-persuasion-revised/9780061241895 Shackleton - Voyage: https://bookshop.org/books/endurance-shackleton-s-incredible-voyage-anniversary/9780465062881 Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo for more content: growthmemo.kevin-indig.com Follow me on Twitter: https://twitter.com/Kevin_Indig iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig #growth #growthmarketing #vc
Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers. Timestamps: 0:00 Introduction 1:16 How SEOs should think about data 2:53 SEO opportunity sizing 5:55 Translating traffic potential into Dollars 7:16 Slicing traffic forecasts into scenarios 8:46 Forecasting for different business models 11:00 Micro conversions 14:02 Nigel's tools 15:37 Projecting traffic inhouse vs. agency-side 18:30 What SEO agency clients care about 21:38 Client retention for SEO agencies 25:38 What in SEO can you prove with data and what not? 29:37 How to think when working with imperfect data 31:33 Good hypothesis formulation 33:02 How to sell imperfect data to clients 34:48 Planning for the year ahead 36:52 rapid-fire questions Show notes: www.similarweb.com www.ahrefs.com Nassim Taleb - Black Swan: https://bookshop.org/books/the-black-swan-second-edition-the-impact-of-the-highly-improbable-with-a-new-section-on-robustness-and-fragility/9780812973815 Hotjar: www.hotjar.com Nigel on Linkedin: www.linkedin.com/in/nigel-stevens-67218068 marketingog.com Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo for more content: https://growthmemo.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career. Timestamps: 0:00 Introduction 0:52 Why is there so much lukewarm content out there? 2:56 What makes content marketing teams successful 6:27 How the best content marketing teams measure their success 9:13 Pitching the business impact of content marketing to decision-makers 10:28 Making room for "the creative" while going driving revenue 14:03 How Jimmy would set up a content marketing strategy for a new brand 15:39 The difference between content marketing for companies with long vs short sales cycles 18:29 What to invest your money in 20:43 The best content marketing campaigns Jimmy has seen 22:53 Outstanding content marketing 25:13 Why Jimmy founded Superpath 28:40 The vision for Superpath 31:20 Hiring content marketing talent 32:54 Building a content marketer career 35:54 Jimmy's content marketing strategy for Superpath 39:47 Rapid fire questions Show notes: www.jimmydaly.com www.superpath.com superpath.co www.groovehq.com/blog/100k Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo for more content: growthmemo.kevin-indig.com Follow me on Twitter: https://twitter.com/Kevin_Indig iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00 Introduction 0:50 How Search Pilot was born 3:13 The basics steps of SEO experiments 6:18 How to pick the right sample size and understand statistical significance 9:04 The limitations of SEO testing 13:21 How Searchpilot creates such great case studies 20:53 The challenges of flawed SEO data 23:15 How exactly Will + Team set SEO experiments up 26:27 The biggest mistake people make with SEO experiments 31:11 Finding good SEO experiment ideas 34:16 How SEO has changed over the last 15 years 40:12 A change of the Google guard 45:54 What keeps Will in the game Show notes www.searchpilot.com www.brainlabsdigital.com Searchpilot case studies: www.searchpilot.com/resources/case-studies/ "Fifteen Years is a long time in SEO" on Moz: moz.com/blog/15-years-in-seo
Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer! Timestamps: 0:00 Introduction 0:01 Fanboying each other 1:38 What to learn about content marketing from being a pastor and US Army officer 7:08 Aaron's research process for copywriting 10:58 What is "the code"? 17:40 "ground zero" keywords 19:10 Going from creator to VP of Marketing 23:36 Tools to measure Growth 28:10 Where the biggest drop-off along the funnel happens 31:35 Human irrationality in marketing 33:54 non-linear buyer journeys 37:12 Aaron's "Zone of Genius" 42:01 The "Sticking Point:" of content 44:33 Rapid-fire questions Show notes: https://commonthreadco.com/ https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast https://www.iconicontent.com/blog/rejection-and-success Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. Timestamps: 0:00 Introduction 0:51 Why is long-form video content to important for brands? 5:18 Joe Rogan's success 7:27 Deep musical theory, hardcore history, and tribal behavior 9:31 Distribution of long-form content 12:45 How Phil would grow a brand with video 15:33 Finding and defining your target audience 17:57 Wistia vs. Youtube 23:06 Is Wistia better for SEO than Youtube? 25:40 Phils former live in SEO 31:26 Playing the long game 32:24 What you can learn from music about brand building 33:45 Phil's path to music 36:03 3 quick-fire questions Show notes: https://twitter.com/philnottingham https://www.linkedin.com/in/philnottingham/ https://www.youtube.com/user/MailChimp https://www.andertons.co.uk/ https://www.bbc.co.uk/programmes/b008mj7p https://sparktoro.com https://wistia.com/series https://wistia.com/learn/marketing/wistia-vs-youtube Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Read it here: https://www.kevin-indig.com/weekly-finds-week-46-2020
Get the full notes and more under https://www.kevin-indig.com/weekly-finds-week-45-2020/
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This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first. www.kevin-indig.com/tech-bound
This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve. https://www.kevin-indig.com/tech-bound/
Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that. Timestamps 00:00 Introduction 01:36 The story of "Women in Tech SEO" 04:04 How Areej started WTS 06:42 Mentoring women in the SEO space 11:01 The most valuable skill for mentees 11:46 WTS's values 12:58 Judgement-free zones 15:46 The long-term vision for WTS 18:24 The state of women in technical SEO 23:10 Facing conscious and unconscious biases as women and part of a minority group 26:43 Making yourself heard with assertiveness and confidence 29:30 Areej's background and what technical SEO problems she's likes to fix 31:06 Coming from Egypt to the UK 34:00 How Areej sees Black Lives Matter Show notes Women in Tech SEO: https://www.womenintechseo.com/ Interview form: https://forms.gle/M3Wa8UNUGFQV17Un7 Areej on Twitter: https://twitter.com/areej_abuali Areej’s site: https://www.areejabuali.com/ #marketing #seo #womenintechseo #equality
Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process. Timestamps 0:00 Introduction 0:59 The impact of GPT-3 on SEO 8:46 The AI-powered SEO process 13:04 Using Markov Chains for analytics and conversion attribution 18:25 Tools SEOs can use for machine learning 21:24 Do keywords still matter in an AI world? 28:09 Challenges that come with AI-generated content 36:56 Old knowledge is dangerous 40:32 Decay in Marketing 44:29 Optimization vs. Innovation 47:23 What Christopher is curious about at the moment Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig Show notes https://www.christopherspenn.com/ https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/ AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/ Marketing over coffee: https://www.marketingovercoffee.com/ IBM watson: https://www.ibm.com/watson Google AI blog: https://ai.google/ Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb Quanteda: https://quanteda.io/ Stylometry: https://en.wikipedia.org/wiki/Stylometry Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7 Aleyda Solis: https://www.aleydasolis.com/en/ Danny Sullivan: https://twitter.com/dannysullivan Bill Slawski: https://twitter.com/bill_slawski Simo Ahava: https://twitter.com/SimoAhava Lunchtime Pandemic: https://lunchtimepandemic.substack.com/ Trustinsights: https://www.trustinsights.ai/ #marketing #ai #machinelearning #seo
Find the subscription and articles on www.tech-bound.com
Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work. Timestamps: 0:00 Introduction 1:29 The hourglass-shaped marketer 8:35 Asking your manager for more responsibility 12:50 The transition from individual contributor to manager 15:36 How to teach people skills 21:09 Working on weaknesses 28:15 Agency vs. in-house 33:36 Going broad vs. deep 38:05 The key to getting things done in the enterprise world 45:03 How to evangelize SEO in-house 49:00 Making decisions based on uncommon data Show notes: Jared on Twitter: https://twitter.com/digagardner Jared on Linkedin: https://www.linkedin.com/in/jareddgardner T-shaped marketer: https://sparktoro.com/blog/the-t-shaped-web-marketer CXL article by Jared: https://cxl.com/blog/enterprise-seo/
Weekly Finds episode #34 https://www.kevin-indig.com/weekly-finds-week-34-2020/
Sam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam about 1. Telling stories with videos 2. Growing Ahrefs’ channel 3. Learning by observation 4. Link automation 5. Youtube SEO Do not - I repeat: DO NOT - miss this one. It’s a treat. A juicy, chocolate-wrapped story of a true Marketer. 0:00 Introduction 2:18 Agency exit 3:55 joining AHREFS 6:39 How Sam made AHREFS’ Youtube channel successful 15:39 Repurposing written content into video 18:37 How much time goes into video creation 19:54 Measuring the success of Youtube videos 24:25 Youtube SEO 29:32 The key to creating better videos 31:02 Becoming a better storyteller 35:09 Link automation 47:40 Who Sam looks up to Subscribe: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Newsletter: www.kevin-indig.com/tech-bound Twitter: twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig Peter Mckinnon: https://www.youtube.com/channel/UC3DkFux8Iv-aYnTRWzwaiBA Casey neistat: https://www.youtube.com/user/caseyneistat Full contact: https://www.fullcontact.com/ Pitchbox: https://pitchbox.com/ Glenn Allsopp: https://detailed.com/ and https://gaps.com/ Authority Hacker: https://www.authorityhacker.com/ Twitter: https://twitter.com/samsgoh Ahrefs on YouTube: https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ
In this Tech Bound Conversation, I speak to Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations, about mathematic, the joy of learning, and solving complex SEO problems. 0:00 Introduction 1:00 Getting good in writing as a Marketer 8:00 Having fun with learning 11:07 The technical SEO game 22:02 Alexi’s technical SEO routine 23:33 Exploratory SEO testing for sites 27:30 Going to computer science school 30:36 The Theory of Computation 33:32 A process for tackling complex problems 40:00 Doing as good as you can and focusing on the possible 46:50 How Alexis learns new things Alexis on Twitter: https://twitter.com/AlexisKSanders Alexis on Linkedin: https://www.linkedin.com/in/alexissanders/ Merkle: https://www.merkleinc.com/ National November Writing Month: https://www.nanowrimo.org/ Book - Why's guide to Ruby: https://poignant.guide/ Book - How to be good at math: https://www.amazon.com/How-Be-Good-Math-Brilliant/dp/1465435751 Book - How to not be wrong the power of mathematical thinking: https://www.amazon.com/dp/B00G3L6JQ4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 2 SEO games: technicalseo.expert, technicalseo.guru SEER - 55 resources to learn SEO: https://www.seerinteractive.com/blog/the-essential-seo-starter-kit-55-resources-for-new-analysts/ Khan Academy: https://www.khanacademy.org/ Codewars.com: http://codewars.com/ technicalseo.com: http://technicalseo.com/ SEMrush - how to learn technical SEO: https://www.semrush.com/blog/learning-technical-seo/ Mike King Technical SEO Rennaissance: https://moz.com/blog/the-technical-seo-renaissance
What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast. Timestamps: 0:00 Who is Andy Crestodina? 1:42 Lifestyle business or scale 4:35 The lifestyle project Andy would go for 6:28 Lessons learned from starting Orbit Media 20 years ago 8:54 Text is weak 12:24 Repurposing content into videos 18:00 Andy’s system for creating tons of content 21:32 The importance of deep work for getting things done 23:55 How Andy got to where he’s at 27:04 What traits lead people to be good at Search 31:05 What distinguishes successful from unsuccessful marketers 34:48 SEO is an outcome Show notes: * orbitmedia.com/blog * https://twitter.com/crestodina * https://www.linkedin.com/in/andycrestodina/ * A full video about Andy writing a blog article https://www.orbitmedia.com/blog/how-to-write-a-blog-post/
In this Tech Bound Conversation, I speak to Jim Christian, Found and CEO of Advanced Search Summit and Blush Digital, about the crazy link building tactics he pulled off at Head of SEO at Godaddy, buying Sergey Brin dinner, and starting a vastly successful SEO conference. Timestamps 0:00 Introduction 2:02 GoDaddy’s goldmine 5:22 How to file an SEO patent 8:25 Jim’s way to run SEO at Godaddy 15:53 Godaddy’s famous link penalty 24:02 Widget lnikbuilding still works 31:20 Starting an agency after working in-house 39:27 Starting Napa Search Summit 49:55 The time Jim paid for Sergey Brin's dinner 57:45 Meeting famous people Show notes - Advanced Search Summit: https://www.advancedsearchsummit.com/ - 15% coupon code for Napa Summit April 22-24th: "techbound" - Rosewood Hotel: https://www.rosewoodhotels.com/en/default - Blush digital: https://blushdigital.com/ - Digital Marketers Community: https://community.digitalmarketers.org/
In this Tech Bound Conversation, I speak with Scott Tousley, Senior Team Lead of User Acquisition at Hubspot, about growing your career in marketing. If you want to progress faster or pivot the trajectory you’re on, this conversation is for you! Timestamps 0:00 Introduction 1:16 What marketers need to know about career growth 9:09 Building trust with employees 14:38 Creating opportunities for yourself 18:50 Idiot mistakes when running growth experiments 25:02 An experiment with surprising results at Hubspot 33:33 When to pivot your career Show notes - Udemy SQL Course: https://www.udemy.com/course/the-complete-sql-bootcamp/ - Scott on Twitter: https://twitter.com/sjtousley - https://www.reforge.com/blog/how-hubspot-hires-growth-marketers
In this Tech Bound Conversation, I speak to JD Prater, Evangelist at Quora. I was stunned by the depth of transparency JD provides in his answers on Quora ranking factors and the algorithm. If you care about Quora in any sense, you need to check this episode out! Timestamps: 0:00 Intro 0:51 The job of an Evangelists 3:13 Marketing heroes 9:59 What Marketers get wrong about Quora 14:10 How Gary V and Jason Lemkin crush answers on Quora 18:17 The Quora algorithm 23:45 Quora ranking factors 29:31 Getting Quora ads right 38:31 Are video answers coming to Quora? 41:39 How to use Quora “Spaces" 44:49 Quora = If Facebook and Wikipedia had a baby 50:01 The future of Quora 57:52 JD’s personal goals 60:00 What more people need to understand about Quora Shownotes: * https://www.quora.com/profile/JD-Prater - https://podcasts.apple.com/us/podcast/grow-with-quora/id1462066796 - https://www.quora.com/What-makes-Quoras-ad-platform-unique-compared-to-Facebook-Google-etc/answer/JD-Prater - https://www.quora.com/At-what-stage-should-a-startup-hire-a-CMO/answer/Jason-M.-Lemkin - https://www.quora.com/profile/Adam-Fayed
In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert. Timestamps 0:00 Introduction 2:06 Bootstrapping Intellifluence 6:27 How Joe caused the Payday Loan update 8:25 Getting into hacking 10:16 Manipulating opinions with Social Engineering 14:46 How to defend against social engineering 16:54 Online Reputation Management 21:52 Influencer Marketing for dry topics 26:32 The most efficient social channels as of now 27:38 Examples of successful Influencer Marketing campaigns 29:08 Disclosing sponsored posts vs. not 30:57 How to become an influencer 32:40 Writing a book about Influencer Marketing 35:14 The underrated value of communities 39:32 How Joe learns new things 44:41 State of the Influencer Industry 49:23 What SEOs should know about Influencer Marketing 54:44 Bacon Ipsum Wine and Co-Flounder at Napa Summit 58:39 Psychological trigger in social engineering 60:00 Writing children’s stories for education 60:02 Mental clarity from Intermittent Fasting Show notes The Ultimate Guide to Using Influencer Marketing: https://www.amazon.com/dp/B077Y2SQ5P Digital Heretix https://www.digitalheretix.com/ Intellifluence: https://intellifluence.com/ Joe on Marketing Land https://marketingland.com/author/joe-sinkwitz Joe on Search Engine Land https://searchengineland.com/author/joe-sinkwitz https://www.inc.com/marty-weintraub/social-media-hackers-reveal-their-favorite-scams-how-to-protect-your-business-from-them.html Joe on Twitter: https://twitter.com/CygnusSEO Tech Bound: https://www.kevin-indig.com/tech-bound/ iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Youtube: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g
In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning. 0:00 Introduction 1:23 How Cindy started Mobile Moxie 2:33 The challenge of writing a book 4:47 New Mobile Moxie tools 9:37 The implications of Apple’s App Store scandal 11:50 why Cindy started Mobile Moxie 15:15 Fraggles and how Cindy discovered them 19:33 How to use Fraggles for SEO 24:04 Wordpress Gutenberg and Indexing APIs 38:55 Gary Illyes and Googler statements 44:37 NLP and entity recognition 50:35 Google’s recent indexing problems Show notes: Mobile Moxie: https://mobilemoxie.com/ Sign-up on Mobile Moxie: https://mobilemoxie.com/ with the promo code “KEVIN”! Cindy Krum’s book: https://www.amazon.com/Mobile-Marketing-Finding-Customers-Matter/dp/0789739763 Ted Talk Eat Pray Love: https://www.ted.com/talks/elizabeth_gilbert_success_failure_and_the_drive_to_keep_creating?language=en Fraggles article Moz: https://moz.com/blog/the-importance-of-fraggles Jobs indexing app: https://developers.google.com/search/apis/indexing-api/v3/quickstart Gary Illyes Q&A: https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/ NLP API: https://cloud.google.com/natural-language/
In this episode of Tech Bound Conversations, I talk to Bartosz Goralewicz, CEO and founder of Onely, about: 0:00 Intro 01:10 How Americans sell vs how Europeans sell 5:31 How Bartosz overcame his fear of cameras by starting a vlog 16:45 How Bartosz’s mother in law got him to stop caring about his accent 19:58 How Bartosz thinks and works 21:56 How Onely is setup 26:36 The form of meditation Bartosz practices 32:38 Overcoming the problem of finding good SEOs 42:42 Javascript prevents a lot of domains to fully index their content 50:23 The optimal way to optimize sites for performance 59:34 The main developer weapons for page speed 1:00:02 Measuring site speed programmatically 1:00:06 Does google compare site speed? https://www.kevin-indig.com/tech-bound/ http:s//www.onely.com/tools/ https://twitter.com/bart_goralewicz https://web.dev/fast#optimize-your-javascript https://web.dev/layout-instability-api/ https://developers.google.com/web/fundamentals/performance/critical-rendering-path/ https://www.youtube.com/watch?v=LPvpYq0Hwh8 https://www.youtube.com/channel/UCvdOne11PZFXLhbC6pf6p_w
Birtney Muller, Senior SEO Scientist at Moz, talks about Machine Learning, learning in general, elephants, and crazy chess stories! 0:00 Intro 0:54 2 Chess stories and why it’s not like Poker 9:00 What chess and Machine Learning have in common 11:28 How Britney fell in love with machine learning 16:06 Applying machine learning to SEO 18:47 How bad is TF-IDF really? 21:09 Google’s NLP API 25:00 How we can save elephants with machine learning 31:43 How machine learning will take Google to the next level 43:44 What is Moz planning to do with ML? 45:30 The Snapchat thief 50:55 The importance of learning * https://twitter.com/BritneyMuller * moz.com * chess.com * www.bitly.com/help-the-elephants * Book: Annie Duke - Thinking in Bets * AlphaGo documentary: https://www.netflix.com/title/80190844 * Andrew NGs course: https://www.coursera.org/courses?query=andrew%20ng
In this episode of Tech Bound Conversations, I talk to Malte Landwehr (VP of Product at Searchmetrics, a German SEO platform) about: 0:00 How Germans show their love by forcing foreigners to drink Club-Mate. 3:50 How Malte transitioned from one of the most respected German SEOs to product development 9:20 The SEO agency Malte started that lead to a boot camp in Greece. 21:11 Malte's fake Twitter accounts 26:09 Why Malte wanted to "get out of SEO" 28:36 Being data-informed vs. data-driven 31:47 How Malte and his team came up with a product strategy for Searchmetrics 34:55 The tools Malte and his toom use on a day-to-day basis 41:00 What Malte learned from SEO for Product? 46:55 How SEOs can better collaborate with Product 51:02 Why SEO should be under Product and not Marketing 54:25 How Product can better collaborate with SEO 56:12 What Malte has changed his mind about in terms of SEO now that he's "out" www.kevin-indig.com/tech-bound/ https://twitter.com/MalteLandwehr #seo #product #software #saas #techbound
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