Podcasts about one big idea

One Big Idea 6 - Creating Autonomous Enterprise Teams Through AI Squads with Superbo AI's Demetri PapazissisIn this episode of One Big Idea, host Josh Elledge sits down with Demetri Papazissis, the Co-founder and CEO of Superbo AI. Demetri joins the conversation to dissect the structural changes occurring in corporate technology adoption, shedding light on why many large-scale software implementations fail to deliver on their promises. He shares his insights on shifting from basic, siloed automation tools to advanced enterprise ecosystems, providing business leaders with a robust framework for deploying autonomous digital squads that safely drive measurable bottom-line performance.Creating Autonomous Enterprise Teams Through AI Squads with Demetri Papazissis from Superbo AIWhen evaluating artificial intelligence solutions, modern enterprises frequently fall into the trap of prioritizing raw output over actual business outcomes. Demetri Papazissis highlights that his "one big idea" directly challenges this approach: standard intelligence is no longer the true operational bottleneck—seamless backend execution is. While generic chatbots can generate text at lightning speed, true enterprise efficiency requires coordinated systems of specialized digital agents working proactively toward a shared organizational goal. By transforming isolated tools into collaborative digital squads that deeply integrate with existing ERP and CRM platforms, companies can successfully automate complex corporate workflows, such as resolving high-volume billing disputes or handling conversational streaming searches, without sacrificing accuracy.Deploying autonomous technology within highly regulated industries demands an unshakeable foundation of governance, auditability, and trust. Demetri emphasizes that successful enterprise adoption relies on clear escalation protocols and human-in-the-loop systems, ensuring that digital agents know exactly when to hand off complex scenarios to human teams. Rather than attempting to completely replace human staff or getting stuck in endless, static pilot phases, forward-thinking organizations must utilize simulation-first environments to visualize integrations before moving into live production. This methodology allows executive leaders to protect data sovereignty, satisfy compliance requirements, and reduce support costs—ultimately bridging the gap between impressive software capabilities and dependable, long-term commercial execution.Links Mentioned in the EpisodeDemetri Papazissis on LinkedIn: https://www.linkedin.com/in/demetripapazissis/Superbo AI Website: https://superbo.aiMore from The Thoughtful Entrepreneur

One Big Idea 1 - Using Trust and Relationships to De-Risk Ideas and Increase Adoption with Converse Digital's Tom MartinIn this episode of One Big Idea, host Josh Elledge sits down with Tom Martin, the Founder and President of Converse Digital and author of The Invisible Sale: Painless Prospecting for Professionals. Tom joins the show to share his game-changing framework on business development, marketing, and organizational influence. Specifically, he dives deep into how professionals can cultivate a powerful network of relationships to "de-risk" themselves, ensuring their ideas aren't just heard, but eagerly adopted by clients and decision-makers alike.Cultivating the Invisible Bond for Effortless Influence with Tom Martin of Converse DigitalWhy do some business development ideas catch fire while others fizzle out—even when the concepts are equally strong? According to Tom Martin, the secret weapon is what he calls the invisible bond. This bond is a strategic network of relationships, comprised of both strong and weak ties, built consistently over time. When cultivated correctly, this network creates an underlying layer of trust, credibility, and likability. When you present an idea to someone with whom you share an invisible bond, you effectively eliminate the friction of skepticism and lower their perceived risk in buying into your vision.Tom highlights that true persuasion isn't engineered in the exact moment of a pitch; it is the compound result of long-term investments made long before you ever ask for a deal. To activate this, professionals must intentionally nurture two types of connections: strong bonds (inner-circle advocates like core clients and direct stakeholders who create early momentum) and weak bonds (broader, casual acquaintances across industries who provide widespread amplification). By mapping out your network, executing micro-interactions, and consistently providing value before asking for anything in return, you transform your reputation from just another voice in the crowd into a trusted authority whose ideas are seen as a safe, winning bet.Links Mentioned in the EpisodeTom Martin on LinkedIn: https://www.linkedin.com/in/tommartinjr/Converse Digital Website: www.conversedigital.comMore from The Thoughtful Entrepreneur

What do you do when the storms of life hit? Our instinct is to hunker down, strain at the oars, and just try to survive. But what if the storm isn't just an obstacle — what if it's an invitation?Guest speaker Jeff Stemple walks us through one of the most familiar stories in Scripture: Jesus walking on water. And while the story is familiar, the truth buried inside it is anything but comfortable. By looking at the accounts in Mark, John, and Matthew side by side, Jeff unpacks why Matthew is the only gospel writer who includes Peter's attempt to step out of the boat — and why that "screw up" might be the most encouraging part of the whole story.The storms of life are invitations to step out in faith.Fear says stay put. Faith says step out. And what Jesus says to Peter in the middle of that storm, he says to all of us — come. The very place we least want to go may be the exact place Jesus is already standing, waiting for us to trust him.Whether your storm started last week or last year, this episode is for you.Watch all our sermons on our youtube channel "Flipside Christian Church"Join us in person 8:00am, 9:30am & 11:00am every Sunday morning.37193 Ave 12 #3h, Madera, CA 93636For more visit us at flipside.churchFor more podcasts visit flipsidepodcasts.transistor.fm

John Maytham is joined by Cailin Rumpf, career strategist, to tell us how a single unworn dress sparked a pay-it-forward movement aimed at giving young job seekers a boost in confidence and access. Afternoon Drive with John Maytham is the late afternoon show on CapeTalk. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic, and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30 pm. CapeTalk fans call in to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 to 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In an era of increasing productivity, efficiency and automation it’s important not to lose sight that education – the learning and teaching that we all pursue – is about human connection and transformation. Tune in to learn from Dr Gabi Nudelman, a Senior Lecturer in business sustainability and ethics, on how kindness could be our secret weapons against disconnection in our work and school environments.See omnystudio.com/listener for privacy information.

The blood-brain barrier prevents 98% of medicines from reaching the brain. This prevents the effective treatment of neurological disorders, from cancer to Alzheimer’s. If we knew how to create drugs that could pass through this barrier, then we’d be able to create targeted, effective treatments. But doing so requires a lot of trial and error, and there aren’t a lot of effective, ethical, targeted treatments. Until now. Tune in to learn from Dr Alexis Minchaca Acosta, a Research Officer at the Children’s Cancer Institute, on how her work in lab-made blood brain barriers could change the game for neurological disorders.See omnystudio.com/listener for privacy information.

As natural disasters increase in frequency and severity, we are all at risk of one day having our homes and our lives being in danger from fire or flood. Right now, we are seeing an unprecedented level of people needing rescue in the midst of disaster. But rescue shouldn’t just be after the point of no return, when people must evacuate their homes because hazardous conditions overwhelm communities. Listen to Dr Regina Jefferies, a human rights and refugee lawyer, on how recognising the broad scope of who tends to be a first responder in a disaster, and what it means to truly save people, could offer a fairer, kinder chance of rescue.See omnystudio.com/listener for privacy information.

Our coastal marine habitats are suffering from the man-made degradation of climate change. From coral reefs to seagrass meadows, oyster reefs and kelp forests, these ecosystems are vital nurseries for marine life and natural coastal buffers against storms and we’re losing them at a rapid pace. But all is not lost. We have the tools and the know-how to restore these environments. Tune in to learn from Ann Flemming Nielsen, a PhD student at the Centre for Marine Science and Innovation, on how we can use human engineering to build back the coastal environments in severe decline and give nature a chance to recover.See omnystudio.com/listener for privacy information.

Light has unlocked many technologies over the course of human history. The more we learn about what light is and what it can do, the more applications we find to advance our lives. When we study light at the smallest scale possible, at the atomic level, we can unlock some pretty amazing, pretty weird capabilities. Find out from Dr Alison Goldingay, an award-winning Postdoctoral Fellow at UNSW in the School of Physics, about how the study of light is making quantum computing a reality.See omnystudio.com/listener for privacy information.

Ask any AI image generator to create an image of a garden and you’re likely to receive a very specific type; manicured English or French, colourful plants, geometric forms and a winding pathway made of stone or gravel. Why is this such a big deal? Millions of AI images are generated every week but they only represent a narrow view of real life because the technology is trained off western-centric perspectives. In an era of AI slop and Shrimp Jesus’, hear from Dr Charu Maithani, a Lecturer in Media, Journalism and Communication, about how changing the approach to machine learning could have far reaching effects on our visual vocabulary.See omnystudio.com/listener for privacy information.

More than 400,000 children and adolescents will be diagnosed with cancer worldwide this year. Many treatments that are meant to save a child can leave them with lifelong side-effects, including heart damage, infertility and cognitive issues. But for the first time, precision medicine is using the tiniest tools – nanoparticles – to design tailor-made treatments to beat childhood cancer. Tune in to learn how precision medicine is changing the odds in the fight against childhood cancer with Professor Maria Kavallaris AM, a researcher whose own cancer diagnosis occurred at the same time as a career-changing opportunity to join the Children's Cancer Institute.See omnystudio.com/listener for privacy information.

On this episode of The Coaching Podcast, we're joined by Ron Ben-Joseph—Broadway-trained performer turned public speaking coach—who has spent over 25 years helping therapists, consultants, coaches, and soulful experts find their authentic voice and amplify their presence. From lessons learned on stage to practical tools for the boardroom, Ron shares how to speak with confidence, structure your message around what matters most to your audience, and design programs that flow from your zone of genius. Along the way, he reminds us that the best talks are not about perfection—they're about connection, listening, and leaving people with one big idea they'll never forget. About Ron Ben-Joseph - Public Speaking Coach for Therapists, Consultants, Coaches & Soulful Experts About: Ron Ben-Joseph is a highly accomplished Broadway-trained Performance, Executive Presence, and Media coach dedicated to helping individuals harness their unique strengths and amplify their message and presence on the grand stage. With an impressive track record spanning over 25 years, Ron has worked with a diverse range of clients, including entrepreneurs, C-suite leaders, non-profit teams, and consultants. Connect with Ron:Website: https://www.artfulspeaking.comhttps://www.linkedin.com/in/ronbenjoseph/ https://www.instagram.com/ronbenjoseph/

Today, we are joined by Leslie Zane.Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients.In this episode, we explore the revolutionary concept of the Brand Connectome and how it transforms traditional marketing approaches. Leslie challenges long-held marketing beliefs, explaining that the human mind is unpersuadable through conscious appeals, but highly receptive to unconscious triggers that form instinctive associations with brands. Key topics include:How the Brand Connectome forms in the unconscious mind and drives 95% of purchasing decisionsWhy brands should pursue distinctiveness rather than uniqueness when developing their identityThe counterintuitive approach of layering multiple messages instead of focusing on "one big idea"How growth comes from targeting non-users rather than existing customersWhy fantasy drives consumer decisions more powerfully than reality-based marketingLeslie Zane's Book: "The Power of Instinct: The New Rules of Persuasion in Business and Life" LinkedIn: linkedin.com/in/lesliezane Website: triggers.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:40) Tool: Understanding the Unconscious Mind's Role in Decision Making(04:00) Technique: Building the Brand Connectome for Instinctive Choice(07:00) Tip: Pursuing Distinctiveness Instead of Uniqueness(11:40) Technique: Combating Negative Brand Perceptions(13:10) Tip: Why Layered Messaging Beats the "One Big Idea" Approach(19:50) Technique: The "Keep, Stop, Add" Formula for Brand Evolution(24:30) Tool: Prioritizing Growth Targets Over Existing Customers(29:30) Tool: Tapping Into Unconscious Fantasies Instead of Reality(33:10) Tip: Why Emotions Alone Don't Drive Brand Decisions(37:50) Technique: Preventing Digital Brand Atrophy Through Consistency(40:00) Conclusion#CharlesGood #LeslieZane #TheGoodLeadershipPodcast #BrandConnectome #UnconsciousDecisionMaking #GrowthTriggers #DistinctiveBrandAssets #ConsumerPsychology #BrandStrategy #LayeredMessaging #GrowthMarketing #BrandEvolution #MarketingMyths #InstinctiveChoice #BrandLoyalty #FantasyMarketing #TriggersBrandConsulting #PowerOfInstinct #BrandManagement #BrandConsistency

Twenty-three minutes about what the Book of Psalms is about

In this episode, we dive deep into the world of data decentralization with Zhamak Dehghani, founder of Data Mesh and CEO of Next Data. Zhamak, a pioneer in the field, shares her vast experience and insights into how data mesh is reshaping the way organizations manage and leverage their data. Zhamak explains the key concepts behind data mesh and its importance in solving data scalability challenges. With her expertise in designing data-driven solutions, she walks us through real-world use cases and the core principles that make data mesh a game-changer for modern businesses. Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey.  If you are growing AI Startup or have a great storytelling, email us at: jake.villarreal@matchrelevant.com  

In this podcast episode, I welcome a special guest my older brother, Gabe McManus. Gabe joined our team as a book coach this year, bringing his deep passion for personal finance and his unique background in theater and editing to help financial advisors craft compelling narratives for their books.This episode dives into Gabe's journey from an avid personal finance enthusiast to a professional book coach, highlighting his approach to helping financial advisors find their unique voice and reach their ideal audience.Gabe's Journey: From Finance Enthusiast to Book CoachPersonal Finance as a Hobby: Gabe discusses his love for personal finance and the hundreds of books he's read on the subject, ranging from classics like Rich Dad Poor Dad to The Millionaire Next Door.The Importance of Storytelling: With a background in performance, he shares how he helps advisors translate complex financial ideas into engaging stories that resonate with readers.Helping Financial Advisors Publish BooksThe Power of the “One Big Idea”: We discuss how impactful books are often anchored by a single compelling idea, I share how our latest book projects are focused on helping advisors clarify their message to resonate with potential clients.Overcoming Financial Stress: He recounts his own experiences with finances and how sequencing money management decisions can relieve financial stress. He reflects on stories from our clients, showing how the right financial guidance can transform lives.Creating Financial Harmony in Relationships: We explore how the principles in books we've worked on, such as managing finances with intention, can foster healthier conversations about money between couples.The Role of Financial Advisors in Personal FinanceBeyond Investment Products: Gabe explains how working with advisors has shown him the holistic support they offer, which goes beyond mere product recommendations to include guidance on wealth building and financial independence.Pre-Selling Through Books: I talk about how a well-written book can serve as a powerful tool for advisors to pre-sell their services by sharing their expertise and philosophy before they ever meet with potential clients.Takeaways for Financial AdvisorsEvery Dollar Should Have a Purpose: We discuss the concept of giving each dollar a purpose, a core tenet of the books Gabe and I admire, which helps clients build wealth over time by automating their savings and investment processes.Write Your Own Financial Legacy: For advisors considering writing a book, Gabe and I emphasize the importance of identifying their unique message and leveraging it to inspire change and attract clients.Creating a Ripple Effect: Gabe shares stories of how his clients' ideas have influenced him personally, even affecting his conversations on the golf course and beyond.About Our Guest: Gabe McManus is a Theatre Arts Teacher and Book Coach with a passion for personal finance.You can learn more about his work: https://www.linkedin.com/in/gabe-mcmanus-0350505b/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the show

I'm finally able to move back into my craft space now that the remediation team has complete the flood clean up.  I had planned to reset the space as it was before, but my scrappy buddy had other ideas.  Can a born organized paper crafter help me develop a system that allows me to see my supplies and get more done?

Content  is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?  Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?  Same concept, different angles. Could you share some examples to explain this ?  How should one identify big ideas?  What are the 4 objections? How can content overcome these proactively?  Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/ Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com The discussion covers the Purna  focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals. The Key Highlights

Ideas are like portals that open up to exciting new realms of possibility. If you're human, it's highly likely you've had at least one inspired and big idea during the course of your lifetime thus far. Whether it's an idea for a book or an inspired idea to move to an exciting new place, the precise moment you ponder the idea is the precise moment it begins to manifest on the non-physical realm first.  SPONSOR: EveryPlate: Get $1.49 per meal by going to EveryPlate.com/MANIFEST and entering code 49manifest.  -------- BE THE LOVE will guide you to: ⁣

Each week, the leading journalists in legal tech choose their top stories of the week to discuss with our other panelists. This week was our 100th episode. To celebrate, we changed the format of the show slightly, and invited everyone who has ever been a panelist to stop by and share One Big Idea (a major trend, story, or shift they've noticed in legal tech over the past few years), and One Small Change (a subtle, perhaps overlooked, change that they think will have long-term implications).   Today's panelists are: Doug Austin Niki Black Jeffrey Brandt Cassandre Coyer Stephen Embry Caroline Hill David Horrigan Victoria Hudgins Greg Lambert Joshua Lenon Steven Lerner Victor Li Isha Marathe Molly McDonough Jean O'Grady Joe Patrice Julie Sobowale Zach Warren Stephanie Wilkins

For the first time, we have a multi-guest appearance to deliver an organic, insight-driven discussion.Today's episode shakes up the format a bit, but I promise it'll be full of big ideas and even BIGGER takeaways you can use in your business.First, there's Patrice Kelly, Chief Creative Officer at Snappy Kraken.She's been the strategic driving force behind Snappy Kraken's branding and an award-winning designer behind their marketing campaigns.Also, welcome back, Andrew Davis. He's a best-selling author & keynote speaker who's built and sold a digital marketing agency, produced for NBC, and has even worked for The Muppets. Andrew and Patrice will share the spotlight in a conversation about the importance of design and creativity to get the RIGHT attention, how being true to yourself leads to greater success, and why design should be a part of your story from day one.We Explore: Why it's better to start with “One Big Idea” than to start small and build on it. How to celebrate being different without feeling uncomfortable in your industry. What “Where's Waldo” teaches financial advisors about how to stand out and get noticed. Understanding the subconscious behavior of “Twinning” and how you can avoid it. And the one strategy Patrice & Andrew want you to steal that will help you overcome the hesitancy of taking risks. Links to Check Out: Andrew's Website Patrice's Award-Winning Marketing Campaigns Ling's Cars Andrew's YouTube Channel

Primetime on the Big Game, Making of Super Bowl Ads w/ Rich Singer - BRT S04 EP04 (166) 1-22-2023                    What We Learned This Week One Sentence – What does the Client want to tell the customers, in 1 Sentence One Big Idea – One Main Idea, One Emotion, One Story, One Promise, One Call to Action (CTA) David Ogilvy is the Father of Modern Advertising, Ad Man from Madison Ave in NYC, Mad Men is based on his ad firm TV is Expensive. There is a tendency for clients to want to jam in too much into an ad. AD Agency starts working on Super Bowl ads in August of the previous year, it is a 6 month process.     Guest: Rich Singer  https://www.linkedin.com/in/richsinger/   Award-winning Creative Director/Copywriter with over a decade of experience. Brands include Nike, The NFL, ESPN, E*TRADE, Yahoo and GE. Portfolio: zackandrich.com     Notes: Seg. 1 The show madman is about an ad agency in New York City in the 1960s. It is based on the classic ad agency of Madison Avenue called Ogilvy and Mather. It was run by David Ogilvy. Ogilvy is considered the father of modern advertising. He talked about that ads needed One Big Idea. An idea that is unique, timeless and surprising. Ogilvie was a big believer in direct response advertising, bottom line when you sell products. He had many advertising tenants or Commandments. You can't bore people into reading your ad. Don't be cute, be clear. Clearly define the position of the ad, who it is for. Ad should be conversational, clear with no jargon, to not confuse customers. Use the language of the customer. Ad copy should have simple headlines, with short words, short sentences and short paragraphs. Michael Masterson of Agora Publishing took the one big idea and elaborated on it. He said all ad copy should be about One Idea. This makes the ad copy organized, easier to follow, and it flows better. One Idea with one emotion, telling one story, giving the customer one promise, and finally one action for the customer to take.   Clip from 12/2021 Hollywood / Marketing Show Hollywood, Storytelling & Evil Dead's Bruce Campbell Nostalgia in Hollywood Marketing MB on Sales and Storytelling, Mad Men TV Show Business Lessons from Westworld TV Show (on HBO). In the Mad Men (TV Show on AMC) episode from season 1 called ‘The Wheel', Don Draper compares a slide viewer to a carousel, and then a time machine. The slides are taking you back to a better time when everything was good. He talks of the power of nostalgia, and the emotions we carry for the past. The word nostalgia comes from two Greek words; nostos, meaning “to return home,” and algos, meaning “pain.” In modern times, defined as a feeling of pleasure, and also slight sadness when you think about things that happened in the past. When we yearn for the past, we want to re-capture the magic, the old emotion we once felt. Full Show: HERE   Seg 2 Rich Singer has a 20 year career in advertising, working for New York firms. He started in print ads, then radio, billboards, smaller TV ads and worked his way up to doing major TV ads and Super Bowl ads. When you first meet with a client to create an ad campaign what do you discuss? Try to determine what the client wants to say. Boil down the client message to one sentence. The ad needs to be clear. What the client wants to say, needs to be in one sentence. TV is expensive. There is a tendency for clients to want to jam in too much into an ad. They want to have multiple messages, when you need one message that can be laid out in one sentence. What is the objective of the ad? Is it a brand story, building the company brand. Is it an offer story, like a special sales package being run in all the stores. There are different levels to a sales funnel and your advertising has to match what level you believe your customers are on. Customers who are new to a brand, would need to see a different ad from a company that has a well established brand where customers already know what they're getting. The analogy Rich uses when talking with clients, is like a dog with a tennis ball. If you throw one tennis ball at a dog he catches that. If you throw two tennis balls at a dog he just stands there, because he doesn't know what to do. This is what customers feel like if you try to throw too many messages at them in one ad. After the initial meeting with the client the creative team has typically 2 weeks to create a concept. Then you will check in with the client to discuss the overview of the concept, see if it is to the client's liking. Then typically you have 2 more weeks to work it out more. Meeting number 2, creative team would show the client a first draft of a script. Rich is a copywriter and creative who works with his partner who is an art Director. They run a team of six people total, broken into three teams of 2, each also consisting of a copywriter and an art Director.   Seg 3 Super Bowl ads ship to Network about 2 weeks before the big game. The process to create the Super Bowl ads started months before. Networks will approve the ad script, with lawyers also working on that process. Networks have the right to reject an ad from an agency. The last thing you want, and it's rare, is to send an ad for the Super Bowl to a Network and they rejected it. Agencies start working on Super Bowl ads in August of the previous year, and it is about a 6 month process. A client is spending $7 million with the net work to buy a 30 second spot during the Super Bowl. After the initial meeting, the creative team spends 3 to 4 weeks writing the first draft of the spot. In September Rich and his team would present the script or Scripts, could be three to the client. In the presentation will be Rich, his partner, his boss, meeting with the client team which could be 3 to 4 people. Rich and his team has created six Super Bowl ads. Ads are initially filmed in November, or about 2 1/2 months before the Super Bowl. Sometimes, though an ad could be filmed as late as New Year's. Many people plus lawyers review Scripts and there are multiple revisions throughout the process. The final script is put together before filming. Lawyers and clients are looped in throughout the process and approving the script. Once you have approved Scripts you go out and you hire a Director and a production team to make the commercial. The Director would then be responsible to create a treatment and may be a storyboard for the commercial. The ad agency has a producer who works with the production company and Director to get the process going. There's also a line producer who is on site during a commercial shoot keeping the process moving. At an actual commercial shoot there might be a production team that could be upwards of 100 people plus actors and extras who are in the ad. The agency will send 6 to 10 people, as well as the client probably has 3 to 7 people also at the shoot.   Seg 4 After a commercial is filmed goes into post production. This involves editing the commercial, possible re-shoots, and post edits. This is also where computer graphics and digital effects are added to an ad as well as music and sound. Special effects and computer graphics are very advanced where you can change backgrounds within an ad. Amount of special FXs all depends on the budget of the commercial. Rich has been involved in commercials filmed at multiple NFL stadiums where there could be as many as 100 extras to sit in a crowd. Usually when you create a Super Bowl, the agency and client are in agreement on what they're trying to accomplish. The most likely goal is brand buzz. You know you have a successful Super Bowl ad when it's a crowd pleaser, people are entertained, and they are talking about it the next day. The goal of any great Super Bowl ad is to be memorable and entertaining. Again clients are spending a lot of money, $10 million for this process. $7 million with the NFL and Network to air the ad, and a $3 million production cost. You're hiring actors, production teams, possibly celebrities and athletes. There is a lot involved in a 30 second ad. Rich said the script needs to be extremely tight. A 30 second ad would have 30 frames in it and every frame Hass to be thought out & timed, and accounted for in the script.     BRT Sales / Marketing: https://brt-show.libsyn.com/category/Sales-Marketing-Networking-HR   BRT Hollywood: HERE   BRT Business: HERE     Investing Topic: https://brt-show.libsyn.com/category/investing More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of     Thanks for Listening. Please Subscribe to the BRT Podcast.    Business Roundtable with Matt Battaglia The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.  Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more…  BRT Podcast Home Page: https://brt-show.libsyn.com/ ‘Best Of' BRT Podcast: Click Here BRT Podcast on Google: Click Here BRT Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/podcast-brt-home/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

Austin Hurwitz is the founder of One Big Idea media network (OBI) and has spent the previous 8 years in entertainment, helping launch Amazon Music and was responsible for the strategy and development of Venice Music's Web3 and community divisions. In this episode we discuss the current business model for musicians, how streaming affected the music business, and how Web3 offers solutions to the problems that both artists and fans face due to the current music industry standards.

Austin Hurwitz from One Big Idea explains the value proposition behind music NFTs for both the artist and the fans.

Boise State football changed forever after loss at North Texas in 1999 - we explain why (and why it's important going into this year's Frisco Bowl), the transfer portal is out of control and we come up with One Big Idea to fix the issue, BSU bowl-game MVP series launches with Brock Forsey (1999, Humanitarian Bowl), Famous Idaho Potato Bowl director on this year's matchup (and free French fries), and Johnny's NFL Penthouse/OuthouseSee omnystudio.com/listener for privacy information.

Boise State football changed forever after loss at North Texas in 1999 - we explain why (and why it's important going into this year's Frisco Bowl), the transfer portal is out of control and we come up with One Big Idea to fix the issue, BSU bowl-game MVP series launches with Brock Forsey (1999, Humanitarian Bowl), Famous Idaho Potato Bowl director on this year's matchup (and free French fries), and Johnny's NFL Penthouse/OuthouseSee omnystudio.com/listener for privacy information.

Do you make a daily To-do list only to see it go unfinished? Stop setting yourself up for failure! Today, Darren suggests an alternative that will help you be more productive and get shitake done.  Get more personal mentoring from Darren each day. Go to DarrenDaily at http://darrendaily.com/join to learn more.

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Lynda McHugh is the owner of Euro Body Contouring in New Jersey.After working for years as a corporate trainer she took the leap and launched her own beauty business. She's an example of what can happen when you start small (she launched out of a Chiropractors office).This episode covers:1. The One Big Idea that guides her professional life.2. The difference between mindsets of operating a beauty business as an owner VS a technician.The Art of UpsellingCollage - what are collages?You need to know your clients!Arming your technicians to be consultants MORE than just technicians.Why you should avoid overcomplication when educating your clients.3.  How using lymphatic drainage technology has shaped Lynda's business.Connect with Lynda at www.cryomyskin.com#CryoskinEndospheresRevenueStories

Do you believe in one idea enough to give it all your focus? Many people have great ideas, but they never know how big. They do nothing except think about it.   Show notes: Visit SincerelyTam.com/Notes   Instagram: @TamSincerely

Steven Clayton is an serial entrepreneur who has started 5 successful businesses in the last 15 years (all still running and profitable). These businesses generated over $17 million in the last 12 months. In addition, within the last 4 years alone, Steven (and his partners) have trained over 10,000 new entrepreneurs. Top 3 Value Bombs: 1. Hope is not a good strategy. 2. Figure out what you love to do and do more of that. Figure out what you don't enjoy doing and do as little of that as possible. 3. There is a direct correlation between most successful entrepreneurs and those who are in touch with their happiness recipe. Successful Entrepreneurs have One Big Idea. Follow JLD's FREE training & you'll discover Your Big Idea in less than an hour - Your Big Idea Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! ZipRecruiter: Find the right employees for your workplace with ZipRecruiter, the #1 rated hiring site in the US, based on G2 ratings! Try it for free at ZipRecruiter.com/fire!

Grant Cardone is a New York Times bestselling author, international social media influencer, the number-one sales trainer in the world, renowned speaker on leadership, real estate, investing, entrepreneurship, social media, and finance. Top 3 Value Bombs: 1. The 10x philosophy is the difference between success and failure 2. Getting to the next level has nothing to do with trying to make sense of where you are 3. Create huge targets; that's how you challenge yourself to start thinking differently Successful Entrepreneurs have One Big Idea. Follow JLD's FREE training & you'll discover Your Big Idea in less than an hour - Your Big Idea Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Thinkific: Ever feel like a record on repeat with 1-on-1 coaching? That's what's great about online courses – take your knowledge and turn it into an online program! Get started with Thinkific for free at Thinkific.com/eof!

Grant Cardone is a New York Times bestselling author, international social media influencer, the number-one sales trainer in the world, renowned speaker on leadership, real estate, investing, entrepreneurship, social media, and finance. Top 3 Value Bombs: 1. The 10x philosophy is the difference between success and failure 2. Getting to the next level has nothing to do with trying to make sense of where you are 3. Create huge targets; that's how you challenge yourself to start thinking differently Successful Entrepreneurs have One Big Idea. Follow JLD's FREE training & you'll discover Your Big Idea in less than an hour - Your Big Idea Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Thinkific: Ever feel like a record on repeat with 1-on-1 coaching? That's what's great about online courses – take your knowledge and turn it into an online program! Get started with Thinkific for free at Thinkific.com/eof!

If you could share One Big Idea to change the future of education, what would it be? In this special episode of Future of School's One Big Idea series, our guest is Andrew Campanella, president of National School Choice Week (NSCW), the largest public awareness effort in the U.S. focusing on opportunity in K-12 education. With the goal of informing parents of their school choice options, Andrew and the NSCW team work with more than 25,000 schools annually—along with thousands of organizations and homeschooling groups. Follow Andrew on Twitter @andrewrcamp National School Choice Week is held every January and in 2022 will take place from January 23-29. Learn more at https://schoolchoiceweek.com Andrew shares his big idea advocating for kindness, compassion and understanding in our K-12 education conversations. He asserts that each individual who has a role in the education system, whether a student, parent, educator or anyone else, has a unique perspective on the system, the role of schools, and the opportunities that will best suit their needs, strengths, and interests. In response to this big idea, Amy Valentine, Future of School CEO and host of the podcast, adds, “We owe it to our children to build an education system that honors their uniqueness.” Andrew explains further that a harsh, confrontational tone is rarely effective at “moving the ball forward” with respect to choice in education. We must maintain or, if necessary, reinsert the humanity into our conversations in order to recognize and realize the true value of personalized, individualized choice and opportunity for all students and families. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. And participate in the National School Choice Week conversation, including the opportunity to view new original content from Future of School, by using the Twitter hashtags #schoolchoice and #schoolchoiceweek Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 16th episode of Future of School's One Big Idea series, our guest is Justina Nixon-Saintil, Vice President of Communications and Global Corporate Social Responsibility at IBM. Among other initiatives, Justina leads a variety of programs that leverage multi sector partnerships to help create more inclusive and innovative schools and workforce. Justina shares her big idea that retraining through upskilling is a viable alternative to traditional education. She explains how, especially over the course of the pandemic, a high percentage of workers have decided to pursue continuing education and change careers. Providing more options for reskilling and upskilling programs as an alternative to traditional university degrees is an effective way to increase access to high-quality retraining and new career options. Justina explains how these programs can advance equity and how various stakeholders in the industry can get involved. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 15th episode of Future of School's One Big Idea series, our guest is Rudy Flores, who has 30+ years of experience in education as a teacher, principal and superintendent. Rudy is now Executive VP & Chief Development Officer for ChanceLight Education. Rudy shares his big idea of a portable national credential for teachers. He describes how the national teacher shortage makes this an urgent priority. With his idea, teachers' certifications and licensures can be transferred across states. This would help address areas of need in different states who are short on teachers with certain specializations or other areas of expertise. Even in the absence of specific shortages, it would allow teachers with adequate experience and expertise more options in their careers and, as a whole, benefit students by expanding access to highly qualified teachers. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 14th episode of Future of School's One Big Idea series, our guest is Carolyn Gill, International and New Markets Specialist for Vista Higher Learning. Vista is a foreign language publisher and digital content provider, and Carolyn has a background in languages with a specialization in foreign language teaching. Carolyn shares her big idea for a national program for all students to spend 6-9 months abroad after high school graduation. During this time, students would participate in service work, be immersed in another culture, and develop new language skills. When it's not possible to go to another country, the program could also apply domestically, for students to travel to a different part of the country, spend time in a different regional culture, and develop life skills. “Gap years” of this type are common in countries like Australia and could provide many of the same benefits to American students. Carolyn explains how the idea would increase cultural competence, help students gain maturity by living outside their comfort zone, and even look at their own community in different ways. These skills can be applied to an academic setting in higher education or the workforce. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 13th episode of Future of School's One Big Idea series, our guest is Haley Casten, a rising senior at Castle View High School in Castle Rock, Colorado. Haley shares her big idea of eliminating the SAT and other high-stakes college admissions exams, or at least reducing their importance to the admissions process. She explains how for many students, like herself, who are good students but have anxiety around test-taking, they may not perform on the test in a way that demonstrates their actual ability. From Haley's point of view, it's much better to look at the student holistically, including their grades, character, extracurricular activities, and other well-rounded factors that are a truer representation of who they are as a learner. “My grades are all A's and B's, and I feel that my SAT score doesn't really show how hard I work in those classes, and how smart I actually am,” Haley explains. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 12th episode of Future of School's One Big Idea series, our guest is Dr. Terry Farris, Chief Academic Officer at American Heritage College. Dr. Farris shares his big idea of individualized education plans (IEPs) for all students. Especially after the pandemic, we're seeing more and more that kids (and adults) have different interests, and they deserve the opportunity to explore those interests productively. This also involves prioritizing critical thinking instead of over-testing, to keep students engaged and avoid the risk of “losing them.” He proposes that we truly explore the possibility of IEPs for all. Often, according to Dr. Farris, most attention is either focused on designing education around the top 10% of students. Additionally, students in special education programs will have an IEP. What's left is the students in “the middle” who aren't provided with a personalized or engaging learning plan according to their needs or interests. As a result, many students will feel as though they don't like school, or at least will fail to get the most out of their educational experience. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 11th episode of Future of School's One Big Idea series, our guest is Nicole Biscotti, a proud educator who believes that everyone should have access to a quality education that connects them with their purpose. She seeks to bridge understanding, spark conversations, and inspire through her writing. Nicole wrote her book, I Can Learn When I'm Moving: Going to School with ADHD, with her 9 year old son about ADHD from the unique perspectives of a child and a mother who is also a teacher. Nicole shares her big idea that all teachers should have education and practicum in the area of special education so they're prepared to teach all learners. As a general education teacher whose own child was diagnosed with ADHD, Nicole realized she'd never received training in special education, and got a firsthand perspective of why it would be so beneficial. Her dual roles of educator and parent informed one another as she developed her big idea. Follow Nicole on Twitter @BiscottiNicole and using the hashtag #ADHDGlobalConvo What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the 10th episode of Future of School's One Big Idea series, our guest is Kyair Butts, a sixth grade teacher from Baltimore City Public Schools in Maryland. Kyair was Teacher of the Year in 2019 and 2020 largely because of his passion for adopting technology in his classes, his stellar mentorship of his students, and the facilitation of great minds and wisdom. Kyair shares his big idea of Small Group Wednesday. This was an idea developed by the BCPS teacher advisory council along with the district's CEO, and it proposes that Wednesday should be a half day of school in which, rather than teaching new content, the teacher will bring together small groups of students to focus on a particular skill based on what the teacher observed Monday or Tuesday, or based on data from recent assessments. It's an opportunity to be more responsive to students' personalized needs. In the afternoons, teachers would collaborate across grade levels for vertical planning, making sure that students in every grade are being equipped with the right standards-aligned skills. Kyair presents his idea in response to the sentiment, common in some places, to get back to “the way it was” in schools following the pandemic. He explains that the traditional way of doing things didn't work for all students, and now is when we must seize the opportunity to do not what was, but what could be. "Why not us, and why not now, to perfect education as something that it could be?," he asks. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the ninth episode of Future of School's One Big Idea series, our guest is Tillie Elvrum, an education advocacy pioneer with experience at the state and national level. With a background in communications, early childhood education, and personal experience as a parent advocate, Tillie specializes in grassroots organizing, parent engagement, school choice policy, and innovative education models. She is co-founder and administrator of Parent Support for Online Learning. Tillie shares her big idea about changing the way K-12 education is funded in the U.S. She proposes funding students rather than systems, meaning that the funding for education would be put into the hands of parents, enabling them to make the decision they feel is best regarding the learning environment that suits their child. As Tillie describes it, this idea would empower students and parents, and may also lead to a new level of personalization in learning. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school. Follow today's guest on Twitter: @TillieElvrum

If you could share One Big Idea to change the future of education, what would it be? In the eighth episode of Future of School's One Big Idea series, our guest is Dr. Shaun McAlmont, President of Career Learning Solutions at Stride, Inc. In this role, Dr. McAlmont manages all aspects of Stride's growing career readiness programs including the Destinations Career Academies. He is responsible for providing career readiness and workforce development solutions for students around the country that go beyond jobs traditionally aligned with vocational education to emerging new collar jobs of the future. Dr. McAlmont shares his big idea of moving best practices from adult career learning to students at the youngest of ages. Every child has the right to explore and attain great careers, he shares, and it's up to us as a society and an education system to help them get there. This idea includes rethinking credentialing, certifications, and more to better prepare students for jobs, careers, and life. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school. Follow today's guest on Twitter: @shaunmcalmont

If you could share One Big Idea to change the future of education, what would it be? In the seventh episode of Future of School's One Big Idea series, our guest is Judy Perez, CEO and Founder of iLearn Collaborative. Judy has been identified as a national level expert in K-12 online and blended learning by the U.S. Department of Education. Prior to founding the iLearn Collaborative, she directed district-wide blended learning at Jeffco Public Schools and led their online school from turnaround status to Performance accreditation. Judy shares her big idea of empowering students by giving them access to the learning environment they prefer for the courses they are taking, anywhere and any time. This means providing flexible, fluid learning options for students that might change depending on the subject area and the courses they desire to take. With personalized learning realized to this extent, students may take certain courses in a blended setting, others fully in-person, and others online, depending on what works best for them. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school. Follow today's guest on Twitter: @judyperez612

If you could share One Big Idea to change the future of education, what would it be? In the sixth episode of our One Big Idea series, we hear from Ray McNulty, President of the Successful Practices Network. In his career, McNulty has served at the school, district, and state levels – as a teacher, principal, superintendent, and commissioner of education of Vermont; is a past president of the International Center for Leadership in Education (ICLE); was senior fellow at the Bill & Melinda Gates Foundation; and was previously the dean at the School of Education at Southern New Hampshire University, which was named the 12th most innovative organization in the world by FAST Company Magazine. Ray's One Big Idea proposes that we must dramatically rethink the way assessment is used, as he describes the shortcomings of the high-stakes standardized testing environment that is used to measure students and teachers. “I don't hear parents coming up to me and saying ‘I want my child to be an incredibly good test-taker,'” he says, later adding, “We've made assessment an incredibly dangerous thing to learning.” Ray talks about the importance of well-rounded development, including how students are developing their character, and how schools should be promoting continuous growth in all areas. When testing is presented with such high stakes that it will mark students as a “success” or “failure,” it is counterproductive to learning. “We have to move to a growth model. We have to move to a growth perspective. We have to move to multiple measures, and not this one assessment,” he says. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the fifth episode of our One Big Idea series, we hear from Phil Dituri, Director of Education for FiCycle. Phil previously served as a Visiting Professor at Fordham University, and was a teacher, instructional coach, and chairperson of the mathematics department at New Design HS in lower Manhattan. While in public school, he was a three-time Math for America Master Teacher. Phil has a B.A. in Mathematics from NYU and a Ph.D. in Mathematics Education from Columbia University. Phil describes the big idea of integrating mathematics with financial education, specifically that personal finance should be the context through which algebra is taught. These are “gatekeeper” topics in our society, meaning that people need to have a good understanding of them in order to be successful, and compelling research shows that students learn each of these subjects better when they are taught together―math scores increase when it is taught in the context of personal finance, and financial principles are retained much better when taught with the underlying math. Further, students report higher interest and engagement when their math course is structured in this fashion. This idea has significant promise for various aspects of equity. Learn more about the research behind integrating mathematics and personal finance: https://ficycle.org/ What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the fourth episode of our One Big Idea series, we hear from Dr. Simmie Raiford, Vice President of Education Transformation for MGT Consulting Group. Dr. Raiford has more than 30 years experience as an educator with roles at the elementary school, district, and state levels, and in her consulting work is nationally recognized for leading school district efficiency, management, and performance reviews. Dr. Raiford describes her big idea, “Build a Child, Build a Nation.” She explains how this can be achieved when every teacher at every grade level enters their work with a true passion to pour themselves into their children. This creates successively stronger generations whose skills include academics and a variety of well-rounded skills, and with individuals who have the ideas and drive to shape the nation. Reflecting on her decades of experience as an educator, Dr. Raiford gives a number of compelling examples of “building children” with success. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school.

If you could share One Big Idea to change the future of education, what would it be? In the third episode of our One Big Idea series, we hear from Dr. Karen Reiss Medwed, Associate Teaching Professor in the Graduate School of Education and the Assistant Dean of Academic and Faculty Affairs in the Graduate School of Education at Northeastern University. Dr. Reiss Medwed shares her big idea for big business to step up in support of education by offering community learning hubs at heavily-trafficked retail locations. Inspired by the efforts of companies to set up accessible vaccination centers for Covid-19, this idea builds on that concept and addresses the problem of many learning centers that are located out of the way for families. Listen to the episode to hear much more and find out how this idea can transform educational opportunities and enhance equity in communities. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school. Follow today's guest on Twitter: @DrKGRM

If you could share One Big Idea to change the future of education, what would it be? In the second episode of our One Big Idea series, we hear from Kevin P. Chavous, President of Academic Policy & External Affairs at Stride, Inc. Kevin describes his idea for professionalizing the teaching corps by ensuring teachers attain a professional certification similar to the medical, legal, and accounting professions. Listen to the episode to hear his explanation of this big idea, and how it could lead to improvements in the profession and better compensation for teachers. What's your One Big Idea to transform education? Connect with us on social media or on our website, www.futureof.school, to share! Follow Future of School on Twitter @futureof_school and follow Amy Valentine @amyvalentine555. Learn more about Future of School and its mission to mobilize change in American K-12 education from a one-size-fits-all system to one that ensures all students reach their unbounded potential no matter where their learning takes place at www.futureof.school. Follow these Twitter accounts to connect with today's guest: @kevinpchavous @StrideLearn

Not everyone agrees with Guy Kawasaki. But no one ignores him. He uses his social influence to speak out about politics. Many told him to stay out of those issues — that he would lose followers. Indeed, when he began to use his social influence to get involved with the political process, many began to feel strongly about his inclinations. But actually gained followers by taking a firm stance. On this week's #One Big Idea episode, Sangram dives into why every person should stand for something.