Podcast appearances and mentions of shannon howard

In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

What does it take to absolutely crush it in network marketing? In this episode, I bring on three clients (Shannon Howard, Matt Koury and Lisa Grimolfson) I personally coached—one of whom became the #1 enroller out of 20,000+ distributors in just her first month. We're talking real strategies, real results, and how they executed at the highest level.No fluff. No theory. Just the exact moves they made to explode their businesses.Want in on this kind of success? Apply for personal coaching now and let's scale your business to the top.https://www.runwithrob.robsperry.com/rank

In this episode, we interview Shannon Howard, Director of Customer and Content Marketing at Intellum. What you'll learn in this episode: Strategies for creating valuable educational content How to differentiate your content from competitors Balancing SEO with quality content Effective use of AI in content marketing

B2B marketers take themselves so seriously. A little more humor wouldn't hurt.Even if you're thinking, “I already use humor in my content,” we're going to convince you to ramp it up. Because today, we're looking to a company that spends about a third of its content just on humor. And despite having "wasted" content on humor, it's thanks to their booming sales that they've raised over $8.6 million to fund sanitation projects around the world.In this episode, we're talking about the eco-friendly toilet paper brand, Who Gives a Crap, with the help of special guest, Shannon Howard. Shannon is Director of Customer & Content Marketing at Intellum. Together, we talk about dedicating a third of your content to making your audience laugh, edutainment, paying attention to the details, and much more. So take a bathroom break then tune into this episode of Remarkable.About our guest, Shannon HowardShannon Howard is Director of Customer & Content Marketing at Intellum. She joined the company in March of 2023. Shannon is an experienced Customer Marketer who's had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective. Prior to Intellum, she served as Customer Marketing Manager at PeopleGrove. She has also held marketing roles at companies like Crowdvocate, Litmus, and The Predictive Index. About IntellumIntellum is the learning management system powering the world's leading education programs. Intellum's scientific, data-driven approach is based on 20 years of industry experience, and the Intellum Platform includes all of the tools an organization needs to create, deploy, manage, track, and continuously improve highly personalized, engaging educational experiences. Large brands and fast-moving companies like Google, Meta, Amazon, Twitter, BeyondTrust, Randstad, AT&T, Verizon, Mailchimp, and many others rely on Intellum to improve product utilization, customer retention, and revenue. About Who Gives a Crap Toilet PaperWho Gives a Crap Toilet Paper is a recycled toilet paper brand. They pride themselves on creating a product that's better for the environment, as it has no inks, dyes, glues, chlorine or artificial scents. Their products can be delivered or picked up in store. And most orders ship free (over $25). But most importantly, they come with a mission to spread toilet humor and make the world a better place. They use 50% of their profits to build toilets and fund sanitation projects in developing countries. That money goes to a non-profit called WaterAid, which helps people in those countries access clean water, sanitation and hygiene education.The company was started by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga, who are engineers and product designers, in July 2012 after they found out that 2.4 billion people, or 40% of the global population, don't have access to a toilet. Now, according to their website, that number is down to 2 billion. So they started a crowdfunding campaign on IndieGogo and it took about 50 hours to meet their goal, and they raised over $50,000. They launched their first product in March 2013. Now they also offer paper towels and tissues. Each roll is also wrapped in recycled paper in color and playful prints for sanitation purposes. They've now raised over $13.3 million dollars (that's Australian dollars) or $8.6 million US dollars.What B2B Companies Can Learn From Who Gives a Crap Toilet Paper:Spend your time equally on creating content around product, impact, and humor. A third of the Who Gives a Crap blog is dedicated to bathroom humor. While that might seem like a lot of content that's not dedicated to marketing or making a sale, Shannon says, “In B2B, we forget that there's not a company on the other side of our marketing. There's a person and they have dreams and aspirations and they have things that they struggle with and they have a sense of humor. Everybody's been asked to do more with less. We just need something to break through the noise and give us a little reprieve. And I think humor does that.”Edutain your audience on your mission. Who Gives a Crap educates their audience on their mission to provide access to clean water and sanitation around the world, but they make it fun. Shannon says, “They're talking about deforestation. They're bringing things in that can be really heavy topics, but making them lighter. They do it in a way that's really organic and natural and funny.” Educate your audience on why what you do matters, and make it light, funny, natural and organic.Write like you talk. You've probably gone to a site where you have no idea what the business does, because the content is so dry and buzzword-heavy. Don't write like that. Act like you're explaining to a friend what you do and write it out. Shannon says, “This is something I try to think about for content when I'm writing for SEO. Okay, I'm writing for a search engine. But I'm also writing for humans. I can't write for search only, right? You need to write for real people who are going to read your content and give them a reason to want to read your content. If you can make it entertaining and maybe you're putting gifs in there or emojis, or you're breaking up the text, or you're giving some real life examples. Those are ways you don't maybe necessarily have to use humor. That's not part of your brand, but you can lighten it up a little bit.”Fit creative moments into the details. Every bit of real estate matters, whether it's on your blog, in an email, or on a piece of packaging. Shannon says, “If you have an autoresponder, an email signature, real estate on your website, on your social media, are you paying attention to those details? Are you personalizing them? Are you speaking to your customers there?” The details and the little bits of space are opportunities to personalize, to be creative, and to speak to your customers.Quotes*”Surprise and delight is a big part of B2C companies. But it's not something we always think about in B2B. We think about, like, what is the thing that is going to provide the most value? But then you think about something like loading screens. Or in Asana, when you check off a task that needs to be done, you get a little unicorn, yeti or otter that flies across the screen. So just things like that, where it's small, it doesn't add value. No one's buying it for the unicorn, but it's a way to surprise and delight your customers. And that does make a difference. I think we forget those little things can mean a lot more to people. They can be really impactful moments.” - Shannon Howard*”When it comes to brand voice, think about if you were to walk up to our brand at a party. What would they be like? Think about your brand and what would that brand look like personified in the real world.” - Shannon HowardTime Stamps[0:55] Meet Shannon Howard, Director of Customer & Content Marketing at Intellum[2:03] Why are we talking about Who Gives a Crap toilet paper?[3:57] What does Shannon's work at Intellum entail?[5:24] What is Who Gives a Crap toilet paper?[10:22] What makes Who Gives a Crap remarkable?[13:15] What are marketing lessons we can take away from Who Gives a Crap?[26:51] What is Shannon's content strategy at Intellum?[35:14] How does Shannon think about proving the ROI of content?LinksCheck out Who Gives a Crap Toilet PaperConnect with Shannon on LinkedInLearn more about IntellumAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week's episode features Shannon Howard, Director of Customer & Content Marketing at Intellum, who talks extensively about customer education as a key part of a business strategy. She and Dustin focus on the importance of customer education in areas such as customer retention, product adoption, and increasing customer satisfaction. The discussion covers the common mistakes businesses make in their approach to customer education, tips on scaling customer education, the crucial role of internal advocacy, and the significance of feedback from multiple internal teams. The pair also share insights on the importance of measuring metrics for the efficacy of education content and the potential for customer education content to act as a brand amplifier. If you have any questions or thoughts, you can reach out to Shannon through LinkedIn. Also, check out Intellum's website to learn more about their work.

Growth League Podcast: S3E31 - Shannon Howard, Director of Customer & Content Marketing at Intellum by Hook + Ladder Digital

Listen to this segment of The Chris & Amy Show where they're joined by Shannon Howard, a Riverfront Times Reporter who discusses the rich history of the Jamestown Mall and the exciting activities that occurred there including bear wrestling, custom van competitions, and much more.

In hour 2 of The Chris & Amy Show, Chris and Amy are joined by Shannon Howard, a Riverfront Times Reporter who discusses the rich history of the Jamestown Mall and the exciting activities that occurred there including bear wrestling, custom van competitions, and much more. They are later joined by St. Louis Representative Jim Murphy. Murphy discusses earning taxes in St Louis and how rates are much higher here than in other cities. He explains why that's a reason people are leaving the city. They wrap up the hour discussing Las Vegas Raiders Head Coach getting told that he is fired through a fortune cookie.

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!  For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform. Shannon is a customer marketing expert with years of experience building education programs for companies like The Predictive Index, the Institute for Integrative Nutrition, and Litmus. Her expertise spans from marketing to curriculum development to SaaS product management, making her the perfect person to guide us through the process of creating a successful customer education program.  She helps us answer questions about education programs like:  When is the best time to start one?  What are the top mistakes to avoid?  How do you use data to make better program decisions?  Tune in to learn from one of 2023's Top 100 CMA Influencers & Strategists and start developing more power users and advocates of your product.  Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannonlagassehoward/  Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/ Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com

Welcome to part two of this series based on the Confidence of Young Women. In the last episode we talked about college aged women, their confidence, and the challenges they face. In this episode we are going to be having a similar discussion, but this time, with high school women. We are going to discuss how do they manage their confidence, and really, how much has changed over the years, despite women making more and more headway in education and the workplace.   Clarity Empowers is a new community at New Tech high school that is focused on elevating teen girls by teaching them life skills, encouraging leadership, education and most importantly confidence. Clarity, as they call it, was created and is led by teacher and educator Shannon Howard. She will be joining us today with two students of New Tech who are co-founders and key leaders of Clarity Empowers. Vibha R. and Sophia S. Together we are going to talk about what it is like to be in high school today, what challenges women face and how they get through it.

As marketers, we're always on the hunt for more customers, more conversions. But after we get those customers how do we continue to retain and nurture those customers; to leverage the relationship for advocacy and further customer insights? Shannon Howard, customer marketing manager at PeopleGrove dives into her unique role and what it means for PeopleGrove's future growth. PeopleGrove is a career access platform that serves students and alumni at higher education facilities with the goal of ensuring that every learner has access to the people and networks needed to succeed. Shannon explores their website navigation with us and dives into what it takes to serve and reach both their B2B customers and end users. Through her role in customer marketing, Shannon focuses on distributing educational content while gathering customer insights to inform presale buying journeys.

Our guest Shannon Howard is a spiritual teacher, life coach, and parenting mentor. She has devoted decades of study to the fields of psychology, philosophy, spirituality, and holistic health.  In this conversation, we discuss her mother's cancer journey, the importance of emotional intelligence and how to become your own healer. Shannon's upcoming book, written with Lonnie Green and entitled Integral Emotional Intelligence: Keys to Creating and Extraordinary Life, will be available from Amazon on September 1, 2022. Further resources will be available on the website highestgroundinstitute.org after August 15, 2022. Shannon's Reading & Resource List:  1. Joyful Evolution: A Guide for Loving Co-Creation with Your Conscious, Subconscious and Superconscious Selves by Gordon Davidson 2. The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles by Bruce Lipton 3. Molecules of Emotion: The Science Behind Mind-Body Medicine by Candace Pert 4. 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience, and Authenticity by Joan Rosenberg 5. A Time to Heal by Beata Bishop 6. Longevity: The Healing Technique. A powerful 30-minute guided healing meditation. https://www.lazaris.com/shop-product/lazaris-series/accelerated-journey/longevity-the-healing-technique/ 7. Healing: The Nature of Health, Part I (Product #401) Audio of Lecture.  https://www.lazaris.com/shop-product/healing-and-well-being/health-and-healing/healing-the-nature-of-health-part-i/ 8. Mark Hyman on episode 546 of The Doctor's Farmacy: Making Your Body an Unwelcome Place for Cancer to Grow. https://drhyman.com/blog/2022/05/26/podcast-ep546/ 9. The Gerson Therapy—Revised and Updated: The Natural Nutritional Program to Fight Cancer and Other Illnesses by Charlotte Gerson 10. Change Your Genes Change Your Life: Creating Optimal Health with the New Science of Epigenetics by Kenneth R. Pelletier 11. The Burzynski Clinic Leading Integrative Cancer Treatment Center. Short YouTube video. https://www.youtube.com/watch?v=S2g0hXEjkao 12. Knockout: Interviews with Doctors Who Are Curing Cancer and How to Prevent Getting It in the First Place by Suzanne Somers If you enjoyed this conversation please leave a review in your podcast app. CancerTalks is a platform for anyone who has been touched by cancer. Write to us at info@cancertalks.com if you have a story to share. If you'd like to be in community with other cancer thrivers seeking personal transformation join us for free workshops on Zoom. Visit cancertalks.com/zoom to register. If you're moved to donate, please visit cancertalks.com/donate. 

My girlfriend Shannon Howard and come on and discuses me going Vegan, College graduation, Shannon’s Game of Thrones commentary and our dog moose. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

While communicating with your team and being a great leader is something we all need to strive for, it's hard to do any of that without really understanding you team. How do you work with them? How do they work with each other? What makes them succeed? What are the different personality types and why do they matter? You're not going to want to miss part 1 of this 2 part episode as our guest Shannon Howard really gets into the importance of understanding your team. Part 1 (http://insideoutgroup.org/37) Recorded on Cast (http://cast.rocks/25537) Music by Tyler William Ross (https://soundcloud.com/tylerwross/avril-14th-tyler-ross) Special Guest: Shannon Howard.

While communicating with your team and being a great leader is something we all need to strive for, it's hard to do any of that without really understanding you team. How do you work with them? How do they work with each other? What makes them succeed? What are the different personality types and why do they matter? You're not going to want to miss part 1 of this 2 part episode as our guest Shannon Howard really gets into the importance of understanding your team. Recorded on Cast (http://cast.rocks/25537) Music by Tyler William Ross (https://soundcloud.com/tylerwross/avril-14th-tyler-ross) Special Guest: Shannon Howard.

Shannon Howard is great at fixing things - your messaging, your marketing materials, your sales funnel... That's why, when you're ready to scale your business, you need a Shannon. You can learn more about Shannon here: www.youneedashannon.com This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

Shannon Howard is a recovering anorexic, bulimic, and binge eater herself. She teaches women struggling with low self-esteem and an unhealthy relationship with food how to love themselves, their body, and their life. By coming from a focus on pleasure and getting to the heart of their issues, Shannon’s clients are empowered to find freedom from food fears and create the life they’ve always wanted. But although she looks sweet as candy on paper. Pun intended. She’s has a very unorthodoxed way of conversing with her clients to ultimately creating a life that’s worth living and that’s with less obsession.   We discuss so much: Judgements on ourselves Loving Ourselves no matter what body we're in. Coaching- what’s it like to actually make money from scratching your own itch? Not everyday is going to be perfect. Conversations about depression, addiction, eating disorders and everyday compulsive negative thinking. Dealing with yourself even after you've gone through binge eating. This show will teach you what itmeans to scratch Your OwnItch. Being Yourself It will challenge your definition of mental illness and free you from the Matrix. Look out for her book: How big is your Thigh Gap? Stay updated on new episodes, guest interviews, health, and wellness information and resources by subscribing to the Scratch Your Own Itch on iTunes. Three days a week we bring you actionable insight, demystified truth, and simple steps to help you navigate the complex, often confusing health, wellness, and occasionally fitness information and answer the questions you’ve been asking.   Read more at Logantylernelson.com