Content Amplified

Send us a textIn this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator's view on building content that serves real people, not abstract segments.What you'll learn in this episode:How to set goals that name the persona and shape the asset, the CTA, and the follow-up.Practical ways to segment by function and seniority so engineers and executives each get what they need.A simple framework to choose formats when sample sizes are small vs. broad.How marketing ops equips sales: enablement pages, sequences, and working sessions that create consistent outreach.A two-tier KPI model: meetings first, opportunities second—plus the ROI math behind channel activation.When to gate, when to leave open, and how to test instead of debate.How to capture content consumption in handoffs so reps see the journey, not just the form fill.

Send us a textIn this episode we interview Ravi Pimplaskar, a marketing leader and storyteller with over 20 years of experience in ad tech. Ravi blends performance storytelling with campaign strategy, showing how emotion and structure can transform even the most technical B2B content into something people actually feel.What you'll learn in this episode:The six-word storytelling method that sharpens every campaign.Why every great marketer needs a moral — and a message.How to design for emotion, not just information.Turning bland B2B content into entertainment through empathy and relevance.How a “halftime show” webinar 5x'd engagement by changing the tone, not the topic.Why preparation creates freedom: rehearse, refine, then improvise when needed.How vulnerability and iteration drive creativity and confidence in your marketing.

Send us a textIn this episode we interview Knyckolas Sutherland, a B2B content strategist and creative marketer who blends behavioral economics with storytelling to make even the most technical topics human.What you'll learn in this episode:How timing transforms impact: why 10 minutes can matter more than a week.The art of “terminally online” — staying current without burning out.How to define creative boundaries so you can move fast without breaking trust.A 50/50 strategy for balancing format innovation and industry news.How survey data can fuel a full content ecosystem — from reports to infographics to social posts.Why creativity thrives within boxes, and how constraints can sharpen your best ideas.Lessons from a viral moment: what 1M views taught Knyckolas about algorithms, audience, and authenticity.

Send us a textIn this episode we interview Eric Hultgren, Director of Brand Strategy at Advance Local and lifelong storyteller. Eric shares his concept of weaponized curiosity—a mindset that transforms ordinary observations into powerful stories, sharper marketing, and deeper human connections.What you'll learn in this episode:What “weaponized curiosity” really means—and how to use it to see wonder where others see routine.How to replace cynicism with play and childlike exploration in your work.Why the best insights come from listening like an anthropologist—on Reddit, in malls, or at conferences.How to use AI as a creative partner, not a crutch, to sharpen your ideas.Why honest feedback is the most loving gift for creative growth.How to build a “truth circle” of peers who tell you when your ideas aren't ready yet.The difference between extra work and the work—why practice and curiosity are inseparable.

Send us a textIn this episode we interview Ricky Baizas, marketing leader, storyteller, and former actor turned creative strategist. He reveals how storytelling, discipline, and craft converge to create marketing that actually moves people.What you'll learn in this episode:Why great storytellers start as super-consumers—reading, watching, and absorbing human patterns.How writing by hand on a 3×5 card can sharpen your storytelling instincts.The secret to brevity: economy of words as the key to emotional power.Why 90% of your creative time should go into finding the insight before producing anything.How to test story resonance with digital “velocity” and quick engagement metrics.Why resource constraints—time, budget, and platform—often spark the most creative stories.How daily writing builds your voice, rhythm, and clarity as a communicator.

Send us a textIn this episode we interview Kara Smith Brown, CEO of Lead Coverage, a go-to-market consultancy serving freight and supply chain leaders. She explains how to build a repeatable revenue engine by prioritizing the right buyers at the right moment. What you'll learn in this episode:Why you should stop paying for “records” and commodity content—and invest in strategy and distribution instead.How to fuel your revenue engine: own the emails for your finite TAM and share timely, relevant “good news” with a clear point of view.The 5% moment: focus on buyers in-market now and let everything else serve that goal.Four kinds of intent data—and which matter: primary (your CRM), tertiary (e.g., Gartner via tools like 6sense), and single-stream industry sources; why secondary sources are fading.Database reality: 25–30% of contacts decay every 90 days—refresh relentlessly.Use AI for fast first drafts; spend money on the who, not the what.Turn content into coverage: use PR to place sharp points of view that can be traced to revenue.Align with sales: deliver in-market leads, not vanity metrics.

Send us a textIn this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity.What you'll learn in this episode:How to decide where AI belongs—and where it doesn't—by using authenticity as your compass.The most valuable places to apply AI today: data processing, automation, and information management.Why human oversight still matters most in creative and personalized marketing.A powerful story of personalization gone wrong—and what it teaches us about empathy in AI.How to talk to executives who want “AI to do everything” using data-driven arguments, including a revealing MIT study showing where AI pilots fail.How to empower your team to use AI as an enhancer, not a replacement, to unlock creativity and efficiency at once.

Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

Send us a textIn this episode we interview Molly Evola, Senior Content Marketing Manager at Customer.io. She shares a practical, system-first approach to turning everyday work into clear, consistent content. What you'll learn in this episode:How to unify product, marketing, sales, and lifecycle voices into one brand story—and keep it human to human. A simple hub-and-spoke plan: publish a guide, then repurpose it across email, blog, LinkedIn zero-click posts, and sales outreach. The operating system: an editorial Notion plan, a content request form that starts with “why” and “where,” and a quarterly roadmap. Editorial syncs with product to weave feature releases and larger themes into a single narrative. SME capture that respects schedules: 10–15 minute interviews, quick voice notes, and light editing that preserves personality. Fast workflows with transcripts from Zoom/Gong/Riverside and LLMs for outlines, pull-quotes, and structure. Sales-led content that drives pipeline: customer stories, tactical how-tos, and assets AEs and BDRs can send today. Internal promotion that actually gets seen: Slack callouts, an enablement newsletter, and Monday standups. 

Send us a textIn this episode we interview David Beach, actor and host of Awesome News Daily. He shares how stagecraft, warmth, and simple habits fuel authentic engagement without paid ads.What you'll learn in this episode:How to spark organic growth by “busking” online: show up, create curiosity, invite people in.Ways to turn Facebook into a campfire: post short, uplifting stories and reply with genuine warmth.A simple engagement ask that travels farther than “please subscribe”: encourage listeners to share one story that moved them.How to measure what matters: track steady listeners, celebrate small gains, and honor meaningful messages from fans.Voice that connects: smile as you speak, keep edits light, and let your humanity carry the mic.Fast-format strategy: why two–three minute episodes build habit and reduce friction.When you lack passion for the product: borrow real buyer passion and tell their stories.Practical discovery cues: Alexa daily brief, consistent posting, and occasional, well-timed community invites.

Send us a textIn this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.What you'll learn in this episode:How to define and maintain a clear, authentic brand voice in the era of generative AIWhy jargon-free messaging builds trust—and how to achieve itTactics for amplifying internal voices and turning your team into storytellersHow real customer stories can outperform polished campaignsThe role of optimism and positivity in brand positioningWays to make collaboration with non-marketing teams efficient and inspiring

Send us a textIn this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.What you'll learn in this episode:Why small, intentional events can have massive marketing impactHow to identify and activate your most passionate customersTactical ways to turn real customer stories into your most effective marketing toolHow Lauren's team avoids cold calls and spammy outreach while growing their brandThe overlooked power of event details—from name tags to take-home pizzaA practical framework to measure the ROI of customer advocacyHow to convince leadership to invest in relationship-driven marketing

Send us a textIn this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll learn in this episode:How to turn feature lists into outcome statements customers remember.A simple rule to eliminate fluffy copy your competitors could reuse.Ways to cut website word count while sharpening your message.How to mine Slack communities for real buyer questions at scale.Questions that reveal evaluation criteria buyers actually use.A practical path to align teams around one clear narrative.How to build a multi-step AI content workflow with n8n, Zapier, or Make.Why long guardrail prompts beat one-shot prompting for consistency.A drafting loop that posts straight to Webflow for faster publishing.

Send us a textIn this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada.What you'll learn in this episode:How to productize your content using AI tools like Replit and v0Why templates and interactive tools outperform traditional blog posts in the age of AI searchThe strategy behind building free micro-SaaS tools to increase inbound leadsHow Evan's team turned non-indexable content into a defensible SEO moatA tactical breakdown of embedding tools directly into CMS pages without developersWhy "content so good it could be sold" should be your new benchmarkReal-world examples of how free tools lead to long-term customer conversions

Send us a textIn this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.What you'll learn in this episode:Why AI is now the first consumer of your content—not humansHow the shift from keyword to conversation is breaking traditional SEOWhy your Google Ads data is vanishing and what it means for targetingThe new black hole in Account-Based Marketing (ABM)How AI bots are distorting lead scoring and email trackingWhy personalization is failing and where real connection might still happenThe one question every marketer must ask before writing another blog post

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.What you'll learn in this episode:Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketingHow showing obsession and passion makes even “boring” products compellingWhy mistakes and rough edits resonate more than polished perfectionPractical ways to uncover and share your company's unique process as story

Send us a textIn this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.What you'll learn in this episode:Why true alignment means knowing the why behind every campaignHow to merge promotional and content calendars for clarity and focusWhy involving agency partners and cross-functional teams early leads to better resultsHow to give creatives guardrails that unlock—not restrict—original ideasThe value of oversharing context across platforms and toolsA simple framework for benchmarking campaign success twice: against industry peers and against your own past performance

Send us a textIn this episode we interview Mick Essex, Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-saving custom GPTs that actually ship. See Powr's custom GPTs.What you'll learn in this episode:The simple rule to decide prompt vs GPT: when you repeat a similar prompt three times, make a GPT instead. How adding a clear knowledge base and iterating with “always” and “never” instructions sharpens results fast. A blueprint for an Article Draft Inspector that checks meta titles, FAQs, and image alt text—scaling edits from a few per day to dozens. An A/B sample sizer that prevents bad data by calculating the right audience and duration before you test. An email spam checker that flags risky words, suggests safer language, and can rewrite the message on the spot. An AEO optimizer that reads page source and suggests schema and copy tweaks to earn AI citations. A GA4 assistant concept that maps LLM citations and ties them to conversions with step-by-step explorations. How “Ninja teams” pair an engineer, PM, marketer, and support to build connectors without bloat. Why many of Mick's GPTs are public—and why the GPT Store options are free. A fast start: list the repetitive, time-heavy tasks, explain the problem and time cost, then ask ChatGPT to convert it into a custom GPT.

Send us a textIn this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this episode:How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and sparingly.A playbook for partnering with your CS team without stepping on toes by elevating customers as subject-matter experts.Ways to track and activate “past power users” at new companies using tools like UserGems within your ABX motion.How to build a community that actually engages: curated VIP channels, intimate meetups, and aligned content themes.Using community and intent signals (Slack chatters, blogs, webinars) to guide sales follow-ups and demo narratives.Techniques for coaxing real stories from customers—collaborative talk tracks that place them at the center.

Send us a textIn this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode:Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team's habits. Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified. QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.

Send us a textIn this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode:How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.

Send us a textIn this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.What you'll learn in this episode:What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role of radical collaboration in content strategyHow thinking like an editor improves both writing and outcomesWhy hiring journalists might be your content team's unfair advantage

Send us a textIn this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode:How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that changes your plan.How to sharpen your ICP with real purchase data and recent behavior.A practical way to map content to the five stages of awareness.How to reuse a few strong assets across segments without sounding generic.Where AI helps: synthesizing customer data and enabling on-site personalization.How to run a fast audit of your funnel, from reach to “contact us,” and fix obvious gaps.Tools and tactics he uses: AI-powered web personalization and message routing from ad to page.A plug-and-play framework (“FOCUS”) to keep strategy, tools, and tracking aligned.

Send us a textIn this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company.Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement.What you'll learn in this episode:Why content is more than a marketing asset—it's a gravitational force for engagementHow to measure content's true impact beyond surface-level metricsThe internal cost of unused content and how to avoid itHow marketers can build with empathy by listening to frontline teamsWhy AI will transform marketers from creators to curatorsWhat the future of content looks like in an LLM-powered world

Send us a textIn this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent. What you'll learn in this episode:How to design weekly programs one or two people can ship on time, every time. A simple newsletter play: handwritten notes to 10,000 subscribers that build trust and spark replies. A low-friction CTA that works: open Friday demos with minimal ops and maximum connection. How to storyboard in Figma so creative ideas get approved, produced, and remembered. Turning retro video game parodies into a conference booth that looks custom-built. When to entertain, when to educate, and how to align your voice with what your audience expects.

Send us a textIn this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns. What you'll learn in this episode:How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them. A practical prompt-writing framework: define role, context, constraints, and success metrics to reduce noisy outputs. Persona building beyond job titles: map channels, moments, and tones across the customer journey to conserve budget and boost relevance. An SXO mindset: optimize for search experience (voice, purchase history, device, and behavior), not just keywords. A test-and-measure toolkit: combine Search Console with tools like Ahrefs/BrightEdge, Hotjar, AnswerThePublic, Surfer AI, and SpyFu to validate long-tail bets. Budget protection with clarity: align KPIs, define qualified leads, and set guardrails before spending on paid. 

Send us a textIn this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode:How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five seconds.A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.How to brief agencies with brand books, style guides, and clear clip specs.Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.Where clickable Storylane demos add interactive depth and repurposable video content.The limits of AI avatars and the importance of a human voice.

Send us a textIn this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. What you'll learn in this episode:How to position your company as a trusted expert by solving real customer challenges, not chasing trends.A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.Practical metrics that matter: click-throughs, nurture touchpoints in your CRM, and self-reported attribution that adds helpful context.How to connect individual roles to the plan: monthly agenda-driven reviews, public strategy docs, and a weekly stand-up that surfaces wins and roadblocks.When to bring in sales and subject-matter experts to stress-test what you measure—and fix it fast.The difference between strategy and tactics, and why long-horizon markets (like government contracts) demand patient, relationship-led marketing.

Send us a textIn this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.What you'll learn in this episode:Why AI is an amplifier, not a replacement, for content creatorsHow Jill's team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing effortsThe importance of structured prompting and creative briefs for quality AI-generated contentWays to blend human insight with AI speed to retain brand authenticityHow Jill creates a culture of experimentation and AI literacy across a remote teamTactical strategies for budgeting and integrating new tools without disrupting the coreWhen not to trust AI—and how to spot the red flagsWhat it really means to align AI tools with business objectives, not hype

Send us a textIn this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode:How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same ideal customer.A simple system for warm introductions that compound into 20, 50, or 100 new relationships.Why patient, consistent outreach beats short-term tactics—and how to play the long game.A real example of one interview that grew into friendship, collaboration, and paid work over years.

Send us a textIn this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.What you'll learn in this episode:Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking like a private equity firm leads to better marketing decisionsTactics for getting internal access to valuable data—even without technical skillsHow to influence RevOps, sales, and C-suite teams through aligned metricsThe mindset shift marketers need to eliminate bad campaigns without ego

Send us a textIn this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.What you'll learn in this episode:Why traditional marketing fails with technical audiencesThe two core principles behind “anti-marketing” contentHow to create writing guidelines that actually drive clarityWhy ambiguous words like “efficiency” or “flexibility” weaken your messageThe power of asking “why” three times to sharpen your messageHow AI can help scale quality content—when used rightThe new way leaders are consuming content (hint: it's not whitepapers)

Send us a textIn this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.What you'll learn in this episode:Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assistantsPractical steps for marketers to adapt without fear of job lossThe value of mentorship, coaching, and micro-steps in mastering AI-driven content strategiesFree and paid resources for leveling up your skills and your team

Send us a textIn this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.What you'll learn in this episode:Why announcements carry authority that blog posts often lackHow press releases can directly support sales and marketing teamsThe best ways to distribute announcements without unnecessary delaysHow alignment with sales creates stronger impact and measurable revenue contributionTips for writing more compelling press releases, including the power of third-party quotes and clear calls to actionWhy imagery, logos, and customer testimonials elevate credibility and engagement

Send us a textIn this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn't become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectively

Send us a textIn this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.What you'll learn in this episode:How a strong opening hook in theater translates to top-of-funnel content.Ways to build trust and emotional connection in the middle of the funnel.Why resolution in a play is like closing a sale — and how it fuels advocacy.How quiet thinking time and everyday moments can spark creative breakthroughs.How to balance AI tools with a human storytelling voice that audiences trust.

Send us a textIn this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th anniversary.What you'll learn in this episode:How to weave a brand's century-long history into modern marketing without feeling outdated.Ways to collect and share authentic customer stories from multiple channels.Creative methods to involve partners, patrons, and staff in brand storytelling.The role of tour directors as brand ambassadors and storytellers.How flexibility in story-sharing builds community and engagement.

Send us a textIn this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.What you'll learn in this episode:Why product market fit isn't enough to scaleThe key to unlocking product market channel fitHow Uber's referral loop became a growth machineWhen to pivot away from a failing channel experimentHow to structure tests with clear timeframes and KPIsWhat you should ask customers before choosing a growth channel

Send us a textIn this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She's a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.What you'll learn in this episode:How guerrilla marketing actually started—and why it still worksWhat dopamine, serotonin, and rage have to do with viralityThe best physical environments for campaigns that go viralHow to brainstorm ideas that spark emotional responsesWhy junior marketers need ownership and KPI accountability from day oneWhat metrics matter most when tracking unconventional campaigns

Send us a textIn this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto's most trusted brands.What you'll learn in this episode:Why “relentless preparation” beats raw talent every timeA 3-part framework to structure marketing campaigns that actually deliverHow to shift your messaging from “I” to “you” for better engagementHow CoinDesk Indices approaches go-to-market strategy for themselves and their clientsThe tangible value of brand equity—and how to defend it in a results-obsessed businessWhy consistency, narrative, and internal alignment are core to marketing success

Send us a textIn this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms.What you'll learn in this episode:How AI is transforming the way we search and shop online.The rise of "Shoptainment" and how live shopping creates emotional connections.Why community-driven shopping is essential for new brands.Opportunities for sustainability and reducing fast fashion through innovative shopping experiences.The future of personalized, curated content and consumer habits.

Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.What you'll learn in this episode:How Robyn's team uses AI for research, persona development, and SEO contentWhy AI isn't replacing creativity—but making room for more of itThe role of "content IP" and how to atomize it across platformsHow to use AI to assist, not replace, thought leadershipPractical strategies for training teams to prompt effectivelyBuilding an internal culture that encourages experimentation with AIThe importance of distribution when it comes to thought leadershipWhy internal marketing is often the secret to content success

Send us a textIn this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.What you'll learn in this episode:Why LinkedIn is still the most powerful yet underutilized tool for B2B professionalsThe “Connect, Share, Engage” strategy that builds trust and drives real sales conversationsHow to personalize your outreach and avoid sounding like every other sales repTactical tips on using LinkedIn Navigator to find and connect with your ideal clientsWhat kinds of content perform best on LinkedIn—and why most people still aren't postingHow marketing and sales can collaborate through LinkedIn company page insightsThe one thing you should never say in a LinkedIn message

Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.What you'll learn in this episode:How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer's journeyWhy AI amplifies rather than replaces the marketer's creativityHow to unify marketing, sales, and other departments through data-backed content insightsTactical steps to build an evergreen content core based on audience pain points

Send us a textIn this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.What you'll learn in this episode:Why AI has exposed the saturation of top-of-funnel contentHow to craft bottom-of-funnel content that builds trust and differentiatesThe balance between using AI tools and creating content with human connectionWhy understanding real customer pain points starts with talking to salesHow sales enablement and marketing can finally align their effortsWhat content to cut—and what to double down on—in your strategy

Send us a textIn this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.What you'll learn in this episode:How generative engines are transforming SEO, content strategy, and attribution modelsTactical SEO differences between Bing and Google in a generative-first search eraWhy agents and retrieval-augmented generation (RAG) will shift buyer behaviorPractical content formatting tips that help LLMs surface your work fasterWhen and how to write for humans versus writing for generative systemsHow to prepare for the agent-to-agent protocol revolution and structured data indexingWhy CCbot (common crawl) access is essential to your visibility in AI models

Send us a textIn this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.What you'll learn in this episode:How Angel Studios grew from 6,000 to over 1 million members in under two yearsThe power of the “wisdom of crowds” in shaping film and TV contentHow the Angel Guild gives fans the power to greenlight projectsWhat the Sean Ellis test can teach entrepreneurs about market validationWhy behind-the-scenes access and fan collaboration deepen audience loyaltyHow Angel Studios partners with e-commerce and nonprofits to build layered storytellingThe shift from passive viewers to active producers in the content world

Send us a textIn this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO's office.What you'll learn in this episode:Why DataRails built a mascot—and how it's redefining B2B brand storytellingThe strategy behind launching Bob Sheetner, the FP&A PandaHow humor, character, and relatability build social media momentumTips for creating a mascot that lasts beyond a founder's brandReal-world tactics for scaling content with 3D, AI, and in-house productionHow to use fluent brand devices to increase recall and buying preferenceWhat it takes to build internal buy-in and creative alignment across teamsHow a mascot can make niche SaaS content unforgettable

Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in-person events outperform digital touchpoints for connection and retentionHow Maslow's hierarchy of needs shapes Molly's event strategyThe power of structure, signage, and subtle details to calm social anxietyTactical ways to balance premium production with business impactThe KPIs and OKRs Molly uses to measure event success beyond revenueHow to scale intimate, high-impact events across multiple markets

Send us a textIn this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions.What you'll learn in this episode:The one powerful mindset shift that separates reaction from responseHow to build a triage framework that filters signal from noiseWhen to engage and when to let the pitch go byWhy data and emotional intelligence must work togetherHow to handle loaded terms and keep your message alignedThe role of brand values in real-time decision-makingHow to “engineer the pivot” when new trends emergeWays to maintain strategic focus in chaotic environments

Send us a textIn this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.What you'll learn in this episode:Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere community should live within an organization for long-term successWhy “build it and they will come” is a mythHow to embed your brand authentically into existing communitiesWhy content, consistency, and habit-forming design are core to community growthHow Sauce Labs built a lasting DevRel and open source presence rooted in service