Content Amplified

Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.What you'll learn in this episode:The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what's said, but how it's perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to reduce friction and increase motivation in your contentThe key difference between describing what you do and showing what it gets peopleSimple strategies to turn complex ideas into compelling, actionable contentHow to design content that leads people naturally to the next step

Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision.What you'll learn in this episode:How to harmonize data and creativity to tell unforgettable brand storiesWhy audience empathy and business goals must be balanced from the startThe dangers of brands leaning too far into either analytics or aestheticsReal-world breakdowns of storytelling successes (Spotify, Nike) and failures (Pepsi)How Zane approaches storytelling for sensitive topics like aging and careWhy unicorn marketers—those fluent in both strategy and soul—are the futurePractical formats that are outperforming today, and how to adapt content by platformThe #1 storytelling mistake that makes audiences disconnect instantly

Send us a textIn this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.What you'll learn in this episode:How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today's marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter now (hint: it's not always your website)Why B2B marketers should rethink blog-first strategiesThe

Send us a textIn this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.What you'll learn in this episode:How to use the “award submission” strategy to unlock powerful customer stories.The art of building trust with enterprise clients without overwhelming them.Tactical methods for getting past legal and brand blockers.Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.How to work cross-functionally with sales and customer success to surface stories.Why starting with podcast interviews can simplify the case study process.Practical distribution strategies for B2B content—what works and what doesn't.Cori's philosophy on leading with value, not vanity, when asking for client participation.

Send us a textIn this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:How Foursquare evolved from a consumer app to a geospatial platform powering major brands.The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.Why aligning content with go-to-market strategies unlocks real impact.How to personalize one piece of content across industries, sales stages, and buyer familiarity.Michele's candid take on using AI for content customization—and where human oversight still reigns supreme.

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

Send us a textIn this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.What you'll learn in this episode:Why understanding your audience determines whether to lead with video or textThe surprising reason video content tends to outperform long-form articles in B2BMaurice's full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogsWhich AI tools Maurice uses to slice and optimize long-form video into dozens of assetsHow to build a repeatable system that informs your content strategy with real engagement dataWhy marketers should embrace repetition and resist the urge to reinvent the wheel every timeMaurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.

Send us a textIn this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.What you'll learn in this episode:How AI Overviews on Google are reshaping search traffic and user behaviorWhy traditional SEO tactics are becoming less effective and what to do insteadThe growing impact of zero-click searches—and how to adapt your content strategyHow to test your brand's presence in AI-generated answers and what it means for visibilityTactical advice for optimizing your website for AI results and search engine comprehensionWhy getting the “right” traffic matters more than getting “more” trafficThe future of web content: what resonates with your audience in an AI-first world

Send us a textIn this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.What you'll learn in this episode:Why writing for relatability creates an emotional hook that audiences rememberHow to identify and use your audience's "weakest point" to inspire and uplift through storytellingTactical ways to use surveys and feedback loops to better understand your audience's needsThe balance between intuition and data in content creationThe limitations of AI in emotional storytelling—and how it can still be a useful creative partnerWhy consistency and empathy are more powerful than perfection in writingHow content can subtly reshape perception, boost confidence, and create lasting impressions

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.What you'll learn in this episode:How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content builds connection, curiosity, and brand loyaltyHow to create a culture of trust and spontaneity within a content teamTactics for amplifying fan experiences and turning guests into storytellersLessons on authenticity, timing, and using pop culture trends to enhance reachHow to make a venue—or any brand—feel human, relatable, and unforgettable

Send us a textIn this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.What you'll learn in this episode:Why branding was once seen as a liability—and what changedHow to define brand in a world beyond logos and colorsTactics for involving your entire team—from SDRs to interns—in brand expressionHow Logan treats brand like part of the funnel, not something that floats above itReal examples of metrics they use to gauge branding effectivenessWhy switching off brand spend is like stopping rehab after knee surgeryHow employee advocacy and content creation directly drive engagementWhat makes cold outreach more effective when backed by brand awarenessWhy Solutionreach had to reintroduce themselves despite 25 years in the industry

Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why most marketing content fails to connect—and how to fix itHow “connection casting” flips the podcasting model on its headThe reason AI hallucinations mirror human marketing habitsHow to create customer-led content without relying on flawed surveysTactical steps to invite and feature ideal buyers on your podcastA real story of a podcast episode turning into a six-figure dealWhy focusing on relationships—not conversions—drives long-term growth

Send us a textIn this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.What you'll learn in this episode:How improv principles like "yes, and…” can sharpen your marketing instinctsWhy audience connection is a listening game, not a shouting matchLessons from the stage: turning laughter into trust and relatability in contentHow emotional truth builds stronger brand storytellingWhen to use humor—and when to hold back—to keep content compellingWhat content marketers can learn from sketch writing and live feedbackWhy comedy isn't just about being funny—it's about being understood

Send us a textIn this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.What you'll learn in this episode:How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.Why storytelling outperformed traditional sales tactics like cold emailing.Tactical steps for creating high-converting bottom-of-funnel video content.How to align brand messaging through authentic founder-driven stories.When and why to invest in high-production content — and how to prove it's worth it.How content empowers sales teams to educate and convert without heavy technical training.Why authentic, human-centered content will thrive even more in an AI-driven world.

Send us a textIn this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy.What you'll learn in this episode:Why saying “yes, but” may be the most important leadership tool in content marketingHow to prioritize projects that actually drive revenue without losing creative soulHow AwardCo grew its content team from 3 to 18 without losing agilityTactics for bringing leadership on board through solution-first communicationHow Bronson blends low-tech tools like sticky notes with AI to unlock daily creativityThe practical balance between process and spontaneity in the creative cycleHow tools like ChatGPT and Masset helped Bronson's team scale while staying human

Send us a textIn this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation.What you'll learn in this episode:Why 50% of ABM messaging should be universal—and the other 50% deeply personalizedThe real role of content in a high-performing ABM programHow to define buyer journey stages using tangible behaviors and real engagement signalsThe “4D Framework” for aligning sales and marketing: Data, Distribution, Destination, DirectionHow to enable sales with smart content, contextual messaging, and battle-tested templatesWhat first-party engagement can tell you that third-party intent data never willWhy “awareness” isn't a feeling—it's a trackable milestoneHow to revive deals stuck in limbo with a meaningful re-engagement strategy

Send us a textIn this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.What you'll learn in this episode:How to turn forgotten client relationships into million-dollar deals using targeted contentWhy SEO isn't always the answer—and what to do insteadHow to transform free third-party research into compelling thought leadershipA tactical system for tracking insights and building a “vault” of data-driven contentWhat marketers often miss when trying to influence senior leadership on AI adoptionWhy newsletters and Friday afternoons might be your secret content superpower

Send us a textIn this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.What you'll learn in this episode:The three content pillars that guide Blake's video strategyWhy emotional resonance is the most powerful marketing toolHow to capture attention in the first three seconds of a videoTips for small businesses creating content with just a phoneWhy a mix of polished and raw footage drives better engagementBlake's no-frills approach to analyzing content performanceHow to balance inspiration, education and a call to action in one clip

Send us a textIn this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership.What you'll learn in this episode:How to turn internal experts into industry voices without forcing them to writeWhy short podcasts are powerful tools for surfacing valuable insightsMethods for repurposing podcast content into high-impact assetsThe subtle art of building trust through education, not promotionTactics for keeping your podcast alive beyond episode sixHow to identify and recruit guests with the right stories and presenceReal metrics that matter when measuring thought leadership successCommon technical pitfalls to avoid when producing a podcast

Send us a textIn this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.What you'll learn in this episode:Why authenticity now outweighs polish in B2B marketingHow consumer trends are reshaping professional content strategiesTactical ways to blend thought leadership with brand messagingThe art of empowering employees to create content without going off-brandHow “low-production” video is redefining trust in B2B spacesPractical insights on internal enablement and user-generated advocacyWhat it means to “dogfood” your product and turn it into internal gold

Send us a textIn this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he's helped scale the company through the power of authentic storytelling and employee advocacy.What you'll learn in this episode:Why employee personal brands can outperform corporate channelsHow to encourage authentic participation without micromanaging contentSimple systems to help employees post regularly and effectivelyHow to measure the ROI of employee-led social media activityThe difference between auto-generated posts and authentic engagementWhy authenticity always outperforms automationHow to coach your team on growing second and third-degree networksTools and tactics to streamline branded content sharing without losing the human touch

Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this episode:Why authentic thought leadership begins with people who actually have thoughtsHow to identify and cultivate real thought leaders inside your organizationThe danger of drifting into product promotion instead of solving real problemsCreative ways to embed complex technology into compelling storytellingHow to make thought leadership consistent, measurable and impactfulWhy repurposing content across formats is a non-negotiable marketing tacticHow to use AI as a collaborator, not a crutchThe overlooked power of genuine connection in government and B2B marketing

Send us a textIn this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE.What you'll learn in this episode:Why hiring people with heart, soul, and strategy fuels nonprofit successHow to create a culture where mistakes are lessons, not liabilitiesTactics to empower small content teams to achieve big impactWhy storytelling is your nonprofit's most powerful marketing toolHow user-generated content and humor drive engagement on social mediaWays to partner with corporate allies to amplify your voice without a blockbuster budgetPractical formats—from carousels to quick interviews—that make storytelling scalable and impactful

Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'll learn in this episode:Why storytelling isn't just marketing fluff—it's essential for business success, especially in higher education.How narrative can dramatically reduce customer acquisition costs and increase lifetime value.The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.Why multiplayer storytelling is the next frontier in both education and enterprise.What businesses can learn from the entertainment industry's lead on immersive experiences.Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to craft content partners actually want to use—not just what marketing wants to give themWhy personalized outreach often beats automated newslettersThe two content formats partners request most—and why one is surprisingly underusedHow to build a feedback loop when you're short on tools or team sizeTips for striking the right content cadence so you stay relevant without overwhelmingWhy sales enablement should guide your partner content strategy

Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you'll learn in this episode:How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned mediaWhy relying solely on rented platforms like social media puts your business at riskThe importance of owning your audience through websites and email listsHow to strengthen your “bridge” with tools like CRM, CMS, automation, and strategyThe hidden dangers of weak content and how it breaks customer trustWhy marketers should think in terms of multiple bridges for different personasA powerful mindset shift: viewing content strategy as a responsibility, not just a task

Send us a textIn this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.What you'll learn in this episode:How to recognize the signs of diluted, broad messaging that fails to connectA four-part strategic framework to recalibrate your content with intention and authenticityWhy trend-chasing can fracture your brand voice and how to avoid itHow to differentiate your brand by owning a distinct point of viewWhy anchoring your strategy in story arcs builds resonance over timeThe power of using internal alignment and audience prioritization to drive effective messagingHow to turn a negative review into a brand-defining statement

Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll learn in this episode:Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click contentWhat measurement looks like when your goal is mind share—not just MQLs

Send us a textIn this episode Benjamin Ard breaks down the week's most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter.What you'll learn in this episode:Why OpenAI's move to open source a language model could give marketers more control and fewer API costsHow ChatGPT's image generation upgrade changes the game for mockups and campaign visualsWhat Google's AI Overviews in Europe mean for your SEO and content strategyThe new Meta Business AI bot and how it's making social ads instantly responsiveHow Meta's Advantage+ tool is using AI to create ads with higher ROASWhat the Adobe and LinkedIn integration means for high-volume campaign creativesWhy LinkedIn's new data-sharing default setting deserves your attentionHow to start experimenting with AI even if you're short on time or experienceLet me know if you'd like a punchier or more formal tone, or if this should be tweaked for a specific platform like Spotify or YouTube.

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in this episode:Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why that mattersHow to scale brand ads with 20+ high-performing content pieces in rotationThe underrated power of self-reported attribution and its role in driving more budgetWhy retargeting might be overhyped if you're not reaching the right buyerTactical ideas for aligning content creation with paid campaign successThe hidden cost of not understanding your true North Star metricWhy Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split

Send us a textIn this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue and a passion for team happiness.What you'll learn in this episode:Why revisiting your ICP's mindset—not just their title—unlocks better content performanceHow outdated attribution models are breaking your growth strategy (and what to use instead)How to embed content into every GTM motion, from sales enablement to event planningWhy short-form, on-demand content is winning in B2BThe hidden cost of creating content without a distribution planHow content fuels not just marketing, but sales and product strategy—when done rightA real-world example of how user research at a cybersecurity company transformed their content engine

Send us a textIn this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team.What you'll learn in this episode:How to build and maintain a 30-episode backlog to stay consistentThe outreach strategies Benjamin uses to find and book compelling guestsWhy he prefers candid, unscripted interviews and how that drives valueHow Riverside's AI tools streamline editing, branding, and video productionThe importance of removing filler words and pauses to boost episode flowHow he repurposes podcast transcripts with custom GPTs for content distributionTips for balancing authenticity and polish in post-productionThe AI philosophy behind making content that actually resonates

Send us a textIn this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on aligning brand and demand strategies in the tech space.What you'll learn in this episode:Why content without strategy is just noise—and how to fix thatA simple four-part framework for building your content strategy: themes, topics, content, and channelsHow to align content with both business direction and customer pain pointsWhy scaling only works when built on a focused, strategic foundationThe role of long-form content as a cornerstone for scalable content creationHow to use AI to amplify—not replace—smart marketingMetrics that matter: how to measure content success without chasing vanity numbersReal-world insight into consolidating 75 products into 5 strategic campaigns

Send us a textIn this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edtech, and the dating app industry.What you'll learn in this episode:Why deep audience understanding is the foundation of content that resonatesHow entertainment can be your most powerful marketing strategyThe overlooked power of cultural relevance in capturing attentionWhich data points actually indicate your content is workingWhy taking creative risks might be your best content moveHow to blend useful information with brand messaging for lasting impactPractical tips for creating standout content in saturated marketsThe importance of testing fast, failing cheap, and iterating wiselyLet me know if you'd like a punchier version or want to lean more into a specific topic—happy to refine!

Send us a textHost Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days.What you'll learn in this episode:How Baidu's new AI models compare to GPT-4.5 and why costs are plummetingWhy AI's affordability means it's no longer a competitive advantage—only how you use it mattersThe rise of AI agents and how they're automating marketing tasksNVIDIA's push for hallucination-free AI and what it means for reliabilityGoogle Gemini's deep research feature and how it's changing AI-powered insightsAI is evolving fast—stay ahead by tuning in!

Send us a textIn this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multiple successful acquisitions under her belt, Sarah shares insights on leveraging social media comments to enhance content strategies and brand engagement.What you'll learn in this episode:Why social media comment sections are a goldmine for marketersHow to turn audience feedback into content ideasBest practices for engaging with your online communityStrategies to moderate and maintain a healthy digital spaceThe power of employee advocacy in social media marketingThis conversation is packed with actionable insights on making social media work for your brand. Tune in!

Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships.What you'll learn in this episode:The three key elements that define a strong brand voiceWhy consistency matters—but adaptability is just as importantHow to differentiate your brand without copying competitorsThe biggest mistakes businesses make when crafting their voiceWhy showing personality is crucial for engagement and trustTune in for expert insights on crafting an authentic and memorable brand voice!

Send us a textYour host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.Stay ahead with this week's top B2B marketing updates in just a few minutes:Google is testing ads inside its AI-powered search—here's how to adapt your strategy.Salesforce and Microsoft both launch powerful AI sales assistants—find out what it means for your CRM and sales approach.TikTok gains serious momentum for B2B marketers, short-form video is dominating attention, and micro-influencers are rising fast.New state privacy laws and platform crackdowns (including LinkedIn restrictions) mean marketers must adjust their data practices immediately.Everything marketers need to know to stay informed and ready to take action, all in one quick video.

Send us a textIn this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from his experience in both agency and in-house roles, offering practical advice on data-driven marketing strategies.What you'll learn in this episode:Why generic messaging fails and how to make content truly relevant.How to leverage data from Google Analytics and CRM tools to understand your audience.The role of personas in content marketing—and why Craig doesn't obsess over them.The best distribution channels for different demographics and how to maximize engagement.Why engagement metrics matter more than direct sales in measuring content success.How to use geographic testing to refine your messaging before scaling.Craig's approach combines storytelling with data-driven decision-making, helping brands cut through the noise. Tune in to discover how you can create content that resonates and drives results!

Send us a textIn this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships.What you'll learn in this episode:Why traditional outbound sales strategies are failingHow content can be the ultimate sales equalizerThe difference between content-led sales and the typical sales funnelHow to use podcasts, blogs, and videos to create meaningful connectionsThe step-by-step process to turn content into high-value sales conversationsWhy every salesperson should be the CEO of their own deskHow AI is reshaping sales, and what you can do to stay aheadDr. Jim's insights will challenge everything you thought you knew about sales. Tune in to discover how to build lasting relationships and drive revenue—without the traditional "pitch slap" approach.

Send us a textIn this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered tools to game-changing updates from OpenAI, Google, Microsoft, and more, we explore how these innovations will impact marketing strategies.What you'll learn in this episode:How GPT-4.5 improves AI-powered marketingGoogle Ads' new AI-generated images and what they mean for ad campaignsMicrosoft Copilot's latest features, including voice mode and deep AI reasoningThe impact of Amazon's Alexa Plus on voice search marketingAI copyright challenges and what marketers need to watch forHow Perplexity's AI-powered browser, Comet, could change online search strategiesIf you're a marketer who wants to stay ahead of AI-driven changes, this episode is a must-listen.

Send us a textIn this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing.What you'll learn in this episode:The difference between content narcissism and authentic contentHow to create content that builds relationships, not just brand egoWhy employee-driven content often outperforms company postsHow to encourage and manage authentic content within your organizationThe challenge of tracking relationship-based content and how to measure successTune in to learn how to transform your content strategy into one that truly connects with your audience.

Send us a textIn this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy.What you'll learn in this episode:How to identify unique and relevant insights from customer conversationsThe power of aligning content marketing with a meaningful causeWhy working with industry experts enhances credibility and impactStrategies for executing content campaigns through events, white papers, and videoHow to collaborate with sales teams to uncover valuable marketing opportunitiesBarry's story is a masterclass in creating content that resonates, builds relationships, and makes an impact. Don't miss this episode!

Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations.What you'll learn in this episode:How to stay ahead of industry trends using alerts and social listeningThe secret to turning news into educational, audience-focused contentWhy personal branding plays a crucial role in B2B marketingThe best distribution strategies for timely content, from social media to emailHow internal subject matter experts can elevate your content gameThis conversation is packed with actionable insights on making your content relevant, engaging, and impactful. Don't miss it!

Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.What you'll learn in this episode:Why testing and learning is crucial for marketing successHow to measure the right metrics instead of drowning in dataThe surprising connection between TV, radio, and digital marketingA practical framework for A/B testing and optimizing ad spendHow to navigate attribution challenges in content marketingThe real-world skills marketing students need to succeedStephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!

Send us a textIn this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution.What you'll learn in this episode:How to craft compelling messaging using the "Why Buy?" frameworkThe key elements of an effective go-to-market strategyHow to align sales efforts with revenue goalsThe role of product knowledge in closing deals fasterStrategies for refining messaging based on real-time sales dataJeff's insights will help you sharpen your sales approach and turn product knowledge into actionable revenue growth.

Send us a textIn this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and personal branding.What you'll learn in this episode:Why LinkedIn is an underutilized platform for personal brandingHow to define your "why" before creating contentThe best way to start engaging and building your presenceHow often you should post and what types of content perform bestWhy sharing your knowledge makes you a thought leader, not a competitorThe importance of patience and consistency in building momentumHow to measure success beyond likes and impressionsIf you're looking to grow your reputation, generate leads, or simply get noticed on LinkedIn, this episode is packed with actionable insights. Tune in now!

Send us a textIn this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire customer journey beyond just acquisition.What you'll learn in this episode:Why focusing solely on lead generation is a short-term strategyHow to engage customers year-round with personalized contentThe power of speed and relevance in marketing communicationsHow to prioritize marketing efforts for maximum impactKey metrics that truly measure marketing success beyond vanity numbersAmy shares valuable insights from her 20-year marketing career, including her experience building HMP Collective, an omni-channel marketing initiative for pharmaceutical and medical device clients. Whether you're in B2B or B2C marketing, this conversation will change how you think about customer relationships.

Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. She shares her expertise on turning long-form content into bite-sized, high-impact pieces that engage audiences and drive results.What you'll learn in this episode:The two biggest reasons snackable content worksHow to break down long-form content into engaging snippetsWhy effective content should focus on value, not salesWays to brainstorm and format content for different platformsHow to subtly guide your audience toward deeper engagementIf you want to maximize your content's reach and effectiveness, this episode is packed with actionable insights!

Send us a textIn this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With experience spanning retail, hospitality, and finance, Danya shares how businesses can craft strategic partnerships to enhance customer value and drive engagement.What you'll learn in this episode:How to identify and build strategic marketing partnershipsWays to personalize offers using customer dataThe key to managing and leveraging CRM and analytics toolsWhy understanding your audience is crucial for segmentationHow to foster long-term relationships with partners for mutual successTune in for a masterclass in data-driven marketing and collaboration!

Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand.What you'll learn in this episode:How to prioritize tasks when you're the only marketerThe role of AI, automation, and project management tools in streamlining workWhen to outsource versus handling tasks in-houseHow to make a data-driven case for growing your teamThe key metrics that justify hiring additional marketing staffIf you're navigating the challenges of running marketing solo or leading a small team, this episode is packed with insights to help you scale smartly.