Content Amplified

Send us a textIn this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.What you'll learn in this episode:Why true alignment means knowing the why behind every campaignHow to merge promotional and content calendars for clarity and focusWhy involving agency partners and cross-functional teams early leads to better resultsHow to give creatives guardrails that unlock—not restrict—original ideasThe value of oversharing context across platforms and toolsA simple framework for benchmarking campaign success twice: against industry peers and against your own past performance

Send us a textIn this episode we interview Mick Essex, Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-saving custom GPTs that actually ship. See Powr's custom GPTs.What you'll learn in this episode:The simple rule to decide prompt vs GPT: when you repeat a similar prompt three times, make a GPT instead. How adding a clear knowledge base and iterating with “always” and “never” instructions sharpens results fast. A blueprint for an Article Draft Inspector that checks meta titles, FAQs, and image alt text—scaling edits from a few per day to dozens. An A/B sample sizer that prevents bad data by calculating the right audience and duration before you test. An email spam checker that flags risky words, suggests safer language, and can rewrite the message on the spot. An AEO optimizer that reads page source and suggests schema and copy tweaks to earn AI citations. A GA4 assistant concept that maps LLM citations and ties them to conversions with step-by-step explorations. How “Ninja teams” pair an engineer, PM, marketer, and support to build connectors without bloat. Why many of Mick's GPTs are public—and why the GPT Store options are free. A fast start: list the repetitive, time-heavy tasks, explain the problem and time cost, then ask ChatGPT to convert it into a custom GPT.

Send us a textIn this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this episode:How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and sparingly.A playbook for partnering with your CS team without stepping on toes by elevating customers as subject-matter experts.Ways to track and activate “past power users” at new companies using tools like UserGems within your ABX motion.How to build a community that actually engages: curated VIP channels, intimate meetups, and aligned content themes.Using community and intent signals (Slack chatters, blogs, webinars) to guide sales follow-ups and demo narratives.Techniques for coaxing real stories from customers—collaborative talk tracks that place them at the center.

Send us a textIn this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode:Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. Culture-aware communication: when Slack works, when live meetings win, and how to adapt to the team's habits. Customer-first consistency: align language across marketing, sales, and CS so the experience feels unified. QA at scale: use AI sentiment on calls to spot friction, tighten training, and shorten “issue review” meetings.

Send us a textIn this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode:How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.

Send us a textIn this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter.What you'll learn in this episode:What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role of radical collaboration in content strategyHow thinking like an editor improves both writing and outcomesWhy hiring journalists might be your content team's unfair advantage

Send us a textIn this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode:How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that changes your plan.How to sharpen your ICP with real purchase data and recent behavior.A practical way to map content to the five stages of awareness.How to reuse a few strong assets across segments without sounding generic.Where AI helps: synthesizing customer data and enabling on-site personalization.How to run a fast audit of your funnel, from reach to “contact us,” and fix obvious gaps.Tools and tactics he uses: AI-powered web personalization and message routing from ad to page.A plug-and-play framework (“FOCUS”) to keep strategy, tools, and tracking aligned.

Send us a textIn this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company.Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement.What you'll learn in this episode:Why content is more than a marketing asset—it's a gravitational force for engagementHow to measure content's true impact beyond surface-level metricsThe internal cost of unused content and how to avoid itHow marketers can build with empathy by listening to frontline teamsWhy AI will transform marketers from creators to curatorsWhat the future of content looks like in an LLM-powered world

Send us a textIn this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent. What you'll learn in this episode:How to design weekly programs one or two people can ship on time, every time. A simple newsletter play: handwritten notes to 10,000 subscribers that build trust and spark replies. A low-friction CTA that works: open Friday demos with minimal ops and maximum connection. How to storyboard in Figma so creative ideas get approved, produced, and remembered. Turning retro video game parodies into a conference booth that looks custom-built. When to entertain, when to educate, and how to align your voice with what your audience expects.

Send us a textIn this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns. What you'll learn in this episode:How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them. A practical prompt-writing framework: define role, context, constraints, and success metrics to reduce noisy outputs. Persona building beyond job titles: map channels, moments, and tones across the customer journey to conserve budget and boost relevance. An SXO mindset: optimize for search experience (voice, purchase history, device, and behavior), not just keywords. A test-and-measure toolkit: combine Search Console with tools like Ahrefs/BrightEdge, Hotjar, AnswerThePublic, Surfer AI, and SpyFu to validate long-tail bets. Budget protection with clarity: align KPIs, define qualified leads, and set guardrails before spending on paid. 

Send us a textIn this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets. What you'll learn in this episode:How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips.A slicing method: cut each Q&A, title clips with the problem solved, and match format to channel.Why micro videos capture buyer attention in the first five seconds.A hybrid toolkit: agency partners, AI platforms like Descript and Synthesia, and human editors.How to brief agencies with brand books, style guides, and clear clip specs.Distribution tactics: YouTube for search, Vimeo for restricted industries, LinkedIn for reach, and sales libraries for enablement.Where clickable Storylane demos add interactive depth and repurposable video content.The limits of AI avatars and the importance of a human voice.

Send us a textIn this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. What you'll learn in this episode:How to position your company as a trusted expert by solving real customer challenges, not chasing trends.A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.Practical metrics that matter: click-throughs, nurture touchpoints in your CRM, and self-reported attribution that adds helpful context.How to connect individual roles to the plan: monthly agenda-driven reviews, public strategy docs, and a weekly stand-up that surfaces wins and roadblocks.When to bring in sales and subject-matter experts to stress-test what you measure—and fix it fast.The difference between strategy and tactics, and why long-horizon markets (like government contracts) demand patient, relationship-led marketing.

Send us a textIn this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.What you'll learn in this episode:Why AI is an amplifier, not a replacement, for content creatorsHow Jill's team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing effortsThe importance of structured prompting and creative briefs for quality AI-generated contentWays to blend human insight with AI speed to retain brand authenticityHow Jill creates a culture of experimentation and AI literacy across a remote teamTactical strategies for budgeting and integrating new tools without disrupting the coreWhen not to trust AI—and how to spot the red flagsWhat it really means to align AI tools with business objectives, not hype

Send us a textIn this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode:How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.A practical “give first” approach to sales that removes pressure and builds trust.Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.How to identify and nurture referral partners with the same ideal customer.A simple system for warm introductions that compound into 20, 50, or 100 new relationships.Why patient, consistent outreach beats short-term tactics—and how to play the long game.A real example of one interview that grew into friendship, collaboration, and paid work over years.

Send us a textIn this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.What you'll learn in this episode:Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking like a private equity firm leads to better marketing decisionsTactics for getting internal access to valuable data—even without technical skillsHow to influence RevOps, sales, and C-suite teams through aligned metricsThe mindset shift marketers need to eliminate bad campaigns without ego

Send us a textIn this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.What you'll learn in this episode:Why traditional marketing fails with technical audiencesThe two core principles behind “anti-marketing” contentHow to create writing guidelines that actually drive clarityWhy ambiguous words like “efficiency” or “flexibility” weaken your messageThe power of asking “why” three times to sharpen your messageHow AI can help scale quality content—when used rightThe new way leaders are consuming content (hint: it's not whitepapers)

Send us a textIn this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.What you'll learn in this episode:Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assistantsPractical steps for marketers to adapt without fear of job lossThe value of mentorship, coaching, and micro-steps in mastering AI-driven content strategiesFree and paid resources for leveling up your skills and your team

Send us a textIn this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.What you'll learn in this episode:Why announcements carry authority that blog posts often lackHow press releases can directly support sales and marketing teamsThe best ways to distribute announcements without unnecessary delaysHow alignment with sales creates stronger impact and measurable revenue contributionTips for writing more compelling press releases, including the power of third-party quotes and clear calls to actionWhy imagery, logos, and customer testimonials elevate credibility and engagement

Send us a textIn this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn't become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectively

Send us a textIn this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.What you'll learn in this episode:How a strong opening hook in theater translates to top-of-funnel content.Ways to build trust and emotional connection in the middle of the funnel.Why resolution in a play is like closing a sale — and how it fuels advocacy.How quiet thinking time and everyday moments can spark creative breakthroughs.How to balance AI tools with a human storytelling voice that audiences trust.

Send us a textIn this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th anniversary.What you'll learn in this episode:How to weave a brand's century-long history into modern marketing without feeling outdated.Ways to collect and share authentic customer stories from multiple channels.Creative methods to involve partners, patrons, and staff in brand storytelling.The role of tour directors as brand ambassadors and storytellers.How flexibility in story-sharing builds community and engagement.

Send us a textIn this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.What you'll learn in this episode:Why product market fit isn't enough to scaleThe key to unlocking product market channel fitHow Uber's referral loop became a growth machineWhen to pivot away from a failing channel experimentHow to structure tests with clear timeframes and KPIsWhat you should ask customers before choosing a growth channel

Send us a textIn this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She's a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.What you'll learn in this episode:How guerrilla marketing actually started—and why it still worksWhat dopamine, serotonin, and rage have to do with viralityThe best physical environments for campaigns that go viralHow to brainstorm ideas that spark emotional responsesWhy junior marketers need ownership and KPI accountability from day oneWhat metrics matter most when tracking unconventional campaigns

Send us a textIn this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto's most trusted brands.What you'll learn in this episode:Why “relentless preparation” beats raw talent every timeA 3-part framework to structure marketing campaigns that actually deliverHow to shift your messaging from “I” to “you” for better engagementHow CoinDesk Indices approaches go-to-market strategy for themselves and their clientsThe tangible value of brand equity—and how to defend it in a results-obsessed businessWhy consistency, narrative, and internal alignment are core to marketing success

Send us a textIn this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms.What you'll learn in this episode:How AI is transforming the way we search and shop online.The rise of "Shoptainment" and how live shopping creates emotional connections.Why community-driven shopping is essential for new brands.Opportunities for sustainability and reducing fast fashion through innovative shopping experiences.The future of personalized, curated content and consumer habits.

Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.What you'll learn in this episode:How Robyn's team uses AI for research, persona development, and SEO contentWhy AI isn't replacing creativity—but making room for more of itThe role of "content IP" and how to atomize it across platformsHow to use AI to assist, not replace, thought leadershipPractical strategies for training teams to prompt effectivelyBuilding an internal culture that encourages experimentation with AIThe importance of distribution when it comes to thought leadershipWhy internal marketing is often the secret to content success

Send us a textIn this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.What you'll learn in this episode:Why LinkedIn is still the most powerful yet underutilized tool for B2B professionalsThe “Connect, Share, Engage” strategy that builds trust and drives real sales conversationsHow to personalize your outreach and avoid sounding like every other sales repTactical tips on using LinkedIn Navigator to find and connect with your ideal clientsWhat kinds of content perform best on LinkedIn—and why most people still aren't postingHow marketing and sales can collaborate through LinkedIn company page insightsThe one thing you should never say in a LinkedIn message

Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.What you'll learn in this episode:How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer's journeyWhy AI amplifies rather than replaces the marketer's creativityHow to unify marketing, sales, and other departments through data-backed content insightsTactical steps to build an evergreen content core based on audience pain points

Send us a textIn this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.What you'll learn in this episode:Why AI has exposed the saturation of top-of-funnel contentHow to craft bottom-of-funnel content that builds trust and differentiatesThe balance between using AI tools and creating content with human connectionWhy understanding real customer pain points starts with talking to salesHow sales enablement and marketing can finally align their effortsWhat content to cut—and what to double down on—in your strategy

Send us a textIn this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.What you'll learn in this episode:How generative engines are transforming SEO, content strategy, and attribution modelsTactical SEO differences between Bing and Google in a generative-first search eraWhy agents and retrieval-augmented generation (RAG) will shift buyer behaviorPractical content formatting tips that help LLMs surface your work fasterWhen and how to write for humans versus writing for generative systemsHow to prepare for the agent-to-agent protocol revolution and structured data indexingWhy CCbot (common crawl) access is essential to your visibility in AI models

Send us a textIn this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.What you'll learn in this episode:How Angel Studios grew from 6,000 to over 1 million members in under two yearsThe power of the “wisdom of crowds” in shaping film and TV contentHow the Angel Guild gives fans the power to greenlight projectsWhat the Sean Ellis test can teach entrepreneurs about market validationWhy behind-the-scenes access and fan collaboration deepen audience loyaltyHow Angel Studios partners with e-commerce and nonprofits to build layered storytellingThe shift from passive viewers to active producers in the content world

Send us a textIn this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO's office.What you'll learn in this episode:Why DataRails built a mascot—and how it's redefining B2B brand storytellingThe strategy behind launching Bob Sheetner, the FP&A PandaHow humor, character, and relatability build social media momentumTips for creating a mascot that lasts beyond a founder's brandReal-world tactics for scaling content with 3D, AI, and in-house productionHow to use fluent brand devices to increase recall and buying preferenceWhat it takes to build internal buy-in and creative alignment across teamsHow a mascot can make niche SaaS content unforgettable

Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in-person events outperform digital touchpoints for connection and retentionHow Maslow's hierarchy of needs shapes Molly's event strategyThe power of structure, signage, and subtle details to calm social anxietyTactical ways to balance premium production with business impactThe KPIs and OKRs Molly uses to measure event success beyond revenueHow to scale intimate, high-impact events across multiple markets

Send us a textIn this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions.What you'll learn in this episode:The one powerful mindset shift that separates reaction from responseHow to build a triage framework that filters signal from noiseWhen to engage and when to let the pitch go byWhy data and emotional intelligence must work togetherHow to handle loaded terms and keep your message alignedThe role of brand values in real-time decision-makingHow to “engineer the pivot” when new trends emergeWays to maintain strategic focus in chaotic environments

Send us a textIn this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.What you'll learn in this episode:Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere community should live within an organization for long-term successWhy “build it and they will come” is a mythHow to embed your brand authentically into existing communitiesWhy content, consistency, and habit-forming design are core to community growthHow Sauce Labs built a lasting DevRel and open source presence rooted in service

Send us a textIn this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.What you'll learn in this episode:The key distinction between creator marketing and expert influencer marketingWhy paying for attention is less effective than earning trustHow to build genuine relationships with B2B industry leadersWays to showcase brand authority without direct promotionStrategies to gain unpaid mentions in top-tier publicationsHow to justify the ROI of influencer marketing to internal stakeholdersThe story behind Duda's early adoption of Bing's IndexNow protocolHow Anton's SEO Charity brings industry experts together for good

Send us a textIn this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience.What you'll learn in this episode:Why SEO “packages” from web hosts are a waste of money.How shady agencies exploit small businesses with meaningless reports.Simple steps to vet an SEO partner the right way.Why referrals and in-house marketers are your best resource.The shift toward AI-powered search and how to adapt.Why opinionated, human content will always matter in a world of AI.Tactical ways to protect your marketing budget while growing your search presence.

Send us a textIn this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  What you'll learn in this episode:Craft opening lines that compel the next sentence—and the next.Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.Align lean, agile teams around one big idea rather than scattering effort across twenty.

Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you'll learn in this episode:Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer's journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content interactionWhy short discovery calls outperform lengthy demos in early outreach

Send us a textIn this episode we interview Ritvij Gautam, Head of Growth at Glencoco.Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.What you'll learn in this episode:Why authenticity matters more than ever in AI-written contentHow to start your article with emotional impact and work backwardThe exact prompts and workflows Rit uses with ChatGPTThe value of training AI on your personal tone and styleWhy modular writing beats monolithic content generationHow human intuition must remain in the AI loopWhy good SEO is a byproduct—not the goal—of great contentThe difference between hollow AI output and refined, high-impact messaging

Send us a textIn this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.What you'll learn in this episode:How Kharlo discovered credibility was the true gateway to customer trustThe critical role of content in pre-sales, business development, and closing dealsWhy startups must rethink their leadership page before their services pageThe tiered event strategy that determines whether a networking spend is $2K or $200KHow to balance quantitative metrics with real-world sales insightsKharlo's approach to building follow-up tools that actually convert

Send us a textIn this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.What you'll learn in this episode:How Kiran transitioned from engineer to marketing leaderThe content channels that generated 80% of Thunderclap's pipelineWhy focusing on bottom-of-the-funnel content drives conversionsHow to build trust with “scorecards” and results-driven storytellingThe anatomy of a lead magnet that reached over 80,000 peopleKiran's strategy for repurposing content to maximize ROIHow to build content that speaks directly to customer pain pointsThe framework Thunderclap uses to map content across the funnel

Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.What you'll learn in this episode:Why content should start at the bottom of the funnel, not the topHow to align content creation with measurable pipeline impactThe power of short-form video explainers in complex B2B sales cyclesA tactical approach to content repurposing across different buyer stagesHow to operationalize sales enablement with pre-built content assetsMetrics and methods to prove top-of-funnel content drives revenuePractical frameworks for balancing brand and performance content

Send us a textIn this episode we interview Kellie Cummings, a seasoned communications consultant with deep experience leading comms through crisis—most notably during the 2008 global financial collapse. She now helps organizations strengthen their internal trust through intentional, meaningful communication practices.What you'll learn in this episode:Why trust erodes silently inside companies—and how to detect itThe neuroscience of trust and how oxytocin plays a role in teamworkHow psychological safety depends on closing the gap between voice and choiceTactical strategies to encourage awe and kindness in remote environmentsHow high-trust teams impact brand, content quality, and customer resonanceThe link between segmentation, empathy, and trust-driven marketing

Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.What you'll learn in this episode:Why trust and relevance are the cornerstones of audience engagementHow public radio builds content around context, not just informationA simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall GanzHow to gather real-time feedback and qualitative data to improve content strategyWhy consistency in message and presence wins in the long game of attentionTactical tips on creating urgency and emotional resonance in your storytelling

Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.What you'll learn in this episode:The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what's said, but how it's perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to reduce friction and increase motivation in your contentThe key difference between describing what you do and showing what it gets peopleSimple strategies to turn complex ideas into compelling, actionable contentHow to design content that leads people naturally to the next step

Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision.What you'll learn in this episode:How to harmonize data and creativity to tell unforgettable brand storiesWhy audience empathy and business goals must be balanced from the startThe dangers of brands leaning too far into either analytics or aestheticsReal-world breakdowns of storytelling successes (Spotify, Nike) and failures (Pepsi)How Zane approaches storytelling for sensitive topics like aging and careWhy unicorn marketers—those fluent in both strategy and soul—are the futurePractical formats that are outperforming today, and how to adapt content by platformThe #1 storytelling mistake that makes audiences disconnect instantly

Send us a textIn this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.What you'll learn in this episode:How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today's marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter now (hint: it's not always your website)Why B2B marketers should rethink blog-first strategiesThe

Send us a textIn this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.What you'll learn in this episode:How to use the “award submission” strategy to unlock powerful customer stories.The art of building trust with enterprise clients without overwhelming them.Tactical methods for getting past legal and brand blockers.Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.How to work cross-functionally with sales and customer success to surface stories.Why starting with podcast interviews can simplify the case study process.Practical distribution strategies for B2B content—what works and what doesn't.Cori's philosophy on leading with value, not vanity, when asking for client participation.

Send us a textIn this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:How Foursquare evolved from a consumer app to a geospatial platform powering major brands.The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.Why aligning content with go-to-market strategies unlocks real impact.How to personalize one piece of content across industries, sales stages, and buyer familiarity.Michele's candid take on using AI for content customization—and where human oversight still reigns supreme.

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership