Content Amplified

Send us a textIn this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms.What you'll learn in this episode:How AI is transforming the way we search and shop online.The rise of "Shoptainment" and how live shopping creates emotional connections.Why community-driven shopping is essential for new brands.Opportunities for sustainability and reducing fast fashion through innovative shopping experiences.The future of personalized, curated content and consumer habits.

Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.What you'll learn in this episode:How Robyn's team uses AI for research, persona development, and SEO contentWhy AI isn't replacing creativity—but making room for more of itThe role of "content IP" and how to atomize it across platformsHow to use AI to assist, not replace, thought leadershipPractical strategies for training teams to prompt effectivelyBuilding an internal culture that encourages experimentation with AIThe importance of distribution when it comes to thought leadershipWhy internal marketing is often the secret to content success

Send us a textIn this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.What you'll learn in this episode:Why LinkedIn is still the most powerful yet underutilized tool for B2B professionalsThe “Connect, Share, Engage” strategy that builds trust and drives real sales conversationsHow to personalize your outreach and avoid sounding like every other sales repTactical tips on using LinkedIn Navigator to find and connect with your ideal clientsWhat kinds of content perform best on LinkedIn—and why most people still aren't postingHow marketing and sales can collaborate through LinkedIn company page insightsThe one thing you should never say in a LinkedIn message

Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.What you'll learn in this episode:How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer's journeyWhy AI amplifies rather than replaces the marketer's creativityHow to unify marketing, sales, and other departments through data-backed content insightsTactical steps to build an evergreen content core based on audience pain points

Send us a textIn this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.What you'll learn in this episode:Why AI has exposed the saturation of top-of-funnel contentHow to craft bottom-of-funnel content that builds trust and differentiatesThe balance between using AI tools and creating content with human connectionWhy understanding real customer pain points starts with talking to salesHow sales enablement and marketing can finally align their effortsWhat content to cut—and what to double down on—in your strategy

Send us a textIn this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.What you'll learn in this episode:How generative engines are transforming SEO, content strategy, and attribution modelsTactical SEO differences between Bing and Google in a generative-first search eraWhy agents and retrieval-augmented generation (RAG) will shift buyer behaviorPractical content formatting tips that help LLMs surface your work fasterWhen and how to write for humans versus writing for generative systemsHow to prepare for the agent-to-agent protocol revolution and structured data indexingWhy CCbot (common crawl) access is essential to your visibility in AI models

Send us a textIn this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.What you'll learn in this episode:How Angel Studios grew from 6,000 to over 1 million members in under two yearsThe power of the “wisdom of crowds” in shaping film and TV contentHow the Angel Guild gives fans the power to greenlight projectsWhat the Sean Ellis test can teach entrepreneurs about market validationWhy behind-the-scenes access and fan collaboration deepen audience loyaltyHow Angel Studios partners with e-commerce and nonprofits to build layered storytellingThe shift from passive viewers to active producers in the content world

Send us a textIn this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO's office.What you'll learn in this episode:Why DataRails built a mascot—and how it's redefining B2B brand storytellingThe strategy behind launching Bob Sheetner, the FP&A PandaHow humor, character, and relatability build social media momentumTips for creating a mascot that lasts beyond a founder's brandReal-world tactics for scaling content with 3D, AI, and in-house productionHow to use fluent brand devices to increase recall and buying preferenceWhat it takes to build internal buy-in and creative alignment across teamsHow a mascot can make niche SaaS content unforgettable

Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in-person events outperform digital touchpoints for connection and retentionHow Maslow's hierarchy of needs shapes Molly's event strategyThe power of structure, signage, and subtle details to calm social anxietyTactical ways to balance premium production with business impactThe KPIs and OKRs Molly uses to measure event success beyond revenueHow to scale intimate, high-impact events across multiple markets

Send us a textIn this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions.What you'll learn in this episode:The one powerful mindset shift that separates reaction from responseHow to build a triage framework that filters signal from noiseWhen to engage and when to let the pitch go byWhy data and emotional intelligence must work togetherHow to handle loaded terms and keep your message alignedThe role of brand values in real-time decision-makingHow to “engineer the pivot” when new trends emergeWays to maintain strategic focus in chaotic environments

Send us a textIn this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.What you'll learn in this episode:Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere community should live within an organization for long-term successWhy “build it and they will come” is a mythHow to embed your brand authentically into existing communitiesWhy content, consistency, and habit-forming design are core to community growthHow Sauce Labs built a lasting DevRel and open source presence rooted in service

Send us a textIn this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.What you'll learn in this episode:The key distinction between creator marketing and expert influencer marketingWhy paying for attention is less effective than earning trustHow to build genuine relationships with B2B industry leadersWays to showcase brand authority without direct promotionStrategies to gain unpaid mentions in top-tier publicationsHow to justify the ROI of influencer marketing to internal stakeholdersThe story behind Duda's early adoption of Bing's IndexNow protocolHow Anton's SEO Charity brings industry experts together for good

Send us a textIn this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience.What you'll learn in this episode:Why SEO “packages” from web hosts are a waste of money.How shady agencies exploit small businesses with meaningless reports.Simple steps to vet an SEO partner the right way.Why referrals and in-house marketers are your best resource.The shift toward AI-powered search and how to adapt.Why opinionated, human content will always matter in a world of AI.Tactical ways to protect your marketing budget while growing your search presence.

Send us a textIn this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  What you'll learn in this episode:Craft opening lines that compel the next sentence—and the next.Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.Align lean, agile teams around one big idea rather than scattering effort across twenty.

Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you'll learn in this episode:Why leading with content earns more trust than pushing demosHow to write outbound emails that actually get readThe “give to get” approach and how it changes the buyer's journeyTactical ways to track engagement and intent using soft metricsHow to design outbound campaigns that align sales and marketingStrategies for following up based on real content interactionWhy short discovery calls outperform lengthy demos in early outreach

Send us a textIn this episode we interview Ritvij Gautam, Head of Growth at Glencoco.Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.What you'll learn in this episode:Why authenticity matters more than ever in AI-written contentHow to start your article with emotional impact and work backwardThe exact prompts and workflows Rit uses with ChatGPTThe value of training AI on your personal tone and styleWhy modular writing beats monolithic content generationHow human intuition must remain in the AI loopWhy good SEO is a byproduct—not the goal—of great contentThe difference between hollow AI output and refined, high-impact messaging

Send us a textIn this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.What you'll learn in this episode:How Kharlo discovered credibility was the true gateway to customer trustThe critical role of content in pre-sales, business development, and closing dealsWhy startups must rethink their leadership page before their services pageThe tiered event strategy that determines whether a networking spend is $2K or $200KHow to balance quantitative metrics with real-world sales insightsKharlo's approach to building follow-up tools that actually convert

Send us a textIn this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.What you'll learn in this episode:How Kiran transitioned from engineer to marketing leaderThe content channels that generated 80% of Thunderclap's pipelineWhy focusing on bottom-of-the-funnel content drives conversionsHow to build trust with “scorecards” and results-driven storytellingThe anatomy of a lead magnet that reached over 80,000 peopleKiran's strategy for repurposing content to maximize ROIHow to build content that speaks directly to customer pain pointsThe framework Thunderclap uses to map content across the funnel

Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.What you'll learn in this episode:Why content should start at the bottom of the funnel, not the topHow to align content creation with measurable pipeline impactThe power of short-form video explainers in complex B2B sales cyclesA tactical approach to content repurposing across different buyer stagesHow to operationalize sales enablement with pre-built content assetsMetrics and methods to prove top-of-funnel content drives revenuePractical frameworks for balancing brand and performance content

Send us a textIn this episode we interview Kellie Cummings, a seasoned communications consultant with deep experience leading comms through crisis—most notably during the 2008 global financial collapse. She now helps organizations strengthen their internal trust through intentional, meaningful communication practices.What you'll learn in this episode:Why trust erodes silently inside companies—and how to detect itThe neuroscience of trust and how oxytocin plays a role in teamworkHow psychological safety depends on closing the gap between voice and choiceTactical strategies to encourage awe and kindness in remote environmentsHow high-trust teams impact brand, content quality, and customer resonanceThe link between segmentation, empathy, and trust-driven marketing

Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.What you'll learn in this episode:Why trust and relevance are the cornerstones of audience engagementHow public radio builds content around context, not just informationA simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall GanzHow to gather real-time feedback and qualitative data to improve content strategyWhy consistency in message and presence wins in the long game of attentionTactical tips on creating urgency and emotional resonance in your storytelling

Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.What you'll learn in this episode:The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what's said, but how it's perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to reduce friction and increase motivation in your contentThe key difference between describing what you do and showing what it gets peopleSimple strategies to turn complex ideas into compelling, actionable contentHow to design content that leads people naturally to the next step

Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision.What you'll learn in this episode:How to harmonize data and creativity to tell unforgettable brand storiesWhy audience empathy and business goals must be balanced from the startThe dangers of brands leaning too far into either analytics or aestheticsReal-world breakdowns of storytelling successes (Spotify, Nike) and failures (Pepsi)How Zane approaches storytelling for sensitive topics like aging and careWhy unicorn marketers—those fluent in both strategy and soul—are the futurePractical formats that are outperforming today, and how to adapt content by platformThe #1 storytelling mistake that makes audiences disconnect instantly

Send us a textIn this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.What you'll learn in this episode:How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today's marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter now (hint: it's not always your website)Why B2B marketers should rethink blog-first strategiesThe

Send us a textIn this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.What you'll learn in this episode:How to use the “award submission” strategy to unlock powerful customer stories.The art of building trust with enterprise clients without overwhelming them.Tactical methods for getting past legal and brand blockers.Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.How to work cross-functionally with sales and customer success to surface stories.Why starting with podcast interviews can simplify the case study process.Practical distribution strategies for B2B content—what works and what doesn't.Cori's philosophy on leading with value, not vanity, when asking for client participation.

Send us a textIn this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:How Foursquare evolved from a consumer app to a geospatial platform powering major brands.The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.Why aligning content with go-to-market strategies unlocks real impact.How to personalize one piece of content across industries, sales stages, and buyer familiarity.Michele's candid take on using AI for content customization—and where human oversight still reigns supreme.

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

Send us a textIn this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.What you'll learn in this episode:Why understanding your audience determines whether to lead with video or textThe surprising reason video content tends to outperform long-form articles in B2BMaurice's full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogsWhich AI tools Maurice uses to slice and optimize long-form video into dozens of assetsHow to build a repeatable system that informs your content strategy with real engagement dataWhy marketers should embrace repetition and resist the urge to reinvent the wheel every timeMaurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.

Send us a textIn this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.What you'll learn in this episode:How AI Overviews on Google are reshaping search traffic and user behaviorWhy traditional SEO tactics are becoming less effective and what to do insteadThe growing impact of zero-click searches—and how to adapt your content strategyHow to test your brand's presence in AI-generated answers and what it means for visibilityTactical advice for optimizing your website for AI results and search engine comprehensionWhy getting the “right” traffic matters more than getting “more” trafficThe future of web content: what resonates with your audience in an AI-first world

Send us a textIn this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.What you'll learn in this episode:Why writing for relatability creates an emotional hook that audiences rememberHow to identify and use your audience's "weakest point" to inspire and uplift through storytellingTactical ways to use surveys and feedback loops to better understand your audience's needsThe balance between intuition and data in content creationThe limitations of AI in emotional storytelling—and how it can still be a useful creative partnerWhy consistency and empathy are more powerful than perfection in writingHow content can subtly reshape perception, boost confidence, and create lasting impressions

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.What you'll learn in this episode:How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content builds connection, curiosity, and brand loyaltyHow to create a culture of trust and spontaneity within a content teamTactics for amplifying fan experiences and turning guests into storytellersLessons on authenticity, timing, and using pop culture trends to enhance reachHow to make a venue—or any brand—feel human, relatable, and unforgettable

Send us a textIn this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.What you'll learn in this episode:Why branding was once seen as a liability—and what changedHow to define brand in a world beyond logos and colorsTactics for involving your entire team—from SDRs to interns—in brand expressionHow Logan treats brand like part of the funnel, not something that floats above itReal examples of metrics they use to gauge branding effectivenessWhy switching off brand spend is like stopping rehab after knee surgeryHow employee advocacy and content creation directly drive engagementWhat makes cold outreach more effective when backed by brand awarenessWhy Solutionreach had to reintroduce themselves despite 25 years in the industry

Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why most marketing content fails to connect—and how to fix itHow “connection casting” flips the podcasting model on its headThe reason AI hallucinations mirror human marketing habitsHow to create customer-led content without relying on flawed surveysTactical steps to invite and feature ideal buyers on your podcastA real story of a podcast episode turning into a six-figure dealWhy focusing on relationships—not conversions—drives long-term growth

Send us a textIn this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.What you'll learn in this episode:How improv principles like "yes, and…” can sharpen your marketing instinctsWhy audience connection is a listening game, not a shouting matchLessons from the stage: turning laughter into trust and relatability in contentHow emotional truth builds stronger brand storytellingWhen to use humor—and when to hold back—to keep content compellingWhat content marketers can learn from sketch writing and live feedbackWhy comedy isn't just about being funny—it's about being understood

Send us a textIn this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.What you'll learn in this episode:How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.Why storytelling outperformed traditional sales tactics like cold emailing.Tactical steps for creating high-converting bottom-of-funnel video content.How to align brand messaging through authentic founder-driven stories.When and why to invest in high-production content — and how to prove it's worth it.How content empowers sales teams to educate and convert without heavy technical training.Why authentic, human-centered content will thrive even more in an AI-driven world.

Send us a textIn this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy.What you'll learn in this episode:Why saying “yes, but” may be the most important leadership tool in content marketingHow to prioritize projects that actually drive revenue without losing creative soulHow AwardCo grew its content team from 3 to 18 without losing agilityTactics for bringing leadership on board through solution-first communicationHow Bronson blends low-tech tools like sticky notes with AI to unlock daily creativityThe practical balance between process and spontaneity in the creative cycleHow tools like ChatGPT and Masset helped Bronson's team scale while staying human

Send us a textIn this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation.What you'll learn in this episode:Why 50% of ABM messaging should be universal—and the other 50% deeply personalizedThe real role of content in a high-performing ABM programHow to define buyer journey stages using tangible behaviors and real engagement signalsThe “4D Framework” for aligning sales and marketing: Data, Distribution, Destination, DirectionHow to enable sales with smart content, contextual messaging, and battle-tested templatesWhat first-party engagement can tell you that third-party intent data never willWhy “awareness” isn't a feeling—it's a trackable milestoneHow to revive deals stuck in limbo with a meaningful re-engagement strategy

Send us a textIn this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.What you'll learn in this episode:How to turn forgotten client relationships into million-dollar deals using targeted contentWhy SEO isn't always the answer—and what to do insteadHow to transform free third-party research into compelling thought leadershipA tactical system for tracking insights and building a “vault” of data-driven contentWhat marketers often miss when trying to influence senior leadership on AI adoptionWhy newsletters and Friday afternoons might be your secret content superpower

Send us a textIn this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.What you'll learn in this episode:The three content pillars that guide Blake's video strategyWhy emotional resonance is the most powerful marketing toolHow to capture attention in the first three seconds of a videoTips for small businesses creating content with just a phoneWhy a mix of polished and raw footage drives better engagementBlake's no-frills approach to analyzing content performanceHow to balance inspiration, education and a call to action in one clip

Send us a textIn this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership.What you'll learn in this episode:How to turn internal experts into industry voices without forcing them to writeWhy short podcasts are powerful tools for surfacing valuable insightsMethods for repurposing podcast content into high-impact assetsThe subtle art of building trust through education, not promotionTactics for keeping your podcast alive beyond episode sixHow to identify and recruit guests with the right stories and presenceReal metrics that matter when measuring thought leadership successCommon technical pitfalls to avoid when producing a podcast

Send us a textIn this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.What you'll learn in this episode:Why authenticity now outweighs polish in B2B marketingHow consumer trends are reshaping professional content strategiesTactical ways to blend thought leadership with brand messagingThe art of empowering employees to create content without going off-brandHow “low-production” video is redefining trust in B2B spacesPractical insights on internal enablement and user-generated advocacyWhat it means to “dogfood” your product and turn it into internal gold

Send us a textIn this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he's helped scale the company through the power of authentic storytelling and employee advocacy.What you'll learn in this episode:Why employee personal brands can outperform corporate channelsHow to encourage authentic participation without micromanaging contentSimple systems to help employees post regularly and effectivelyHow to measure the ROI of employee-led social media activityThe difference between auto-generated posts and authentic engagementWhy authenticity always outperforms automationHow to coach your team on growing second and third-degree networksTools and tactics to streamline branded content sharing without losing the human touch

Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this episode:Why authentic thought leadership begins with people who actually have thoughtsHow to identify and cultivate real thought leaders inside your organizationThe danger of drifting into product promotion instead of solving real problemsCreative ways to embed complex technology into compelling storytellingHow to make thought leadership consistent, measurable and impactfulWhy repurposing content across formats is a non-negotiable marketing tacticHow to use AI as a collaborator, not a crutchThe overlooked power of genuine connection in government and B2B marketing

Send us a textIn this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE.What you'll learn in this episode:Why hiring people with heart, soul, and strategy fuels nonprofit successHow to create a culture where mistakes are lessons, not liabilitiesTactics to empower small content teams to achieve big impactWhy storytelling is your nonprofit's most powerful marketing toolHow user-generated content and humor drive engagement on social mediaWays to partner with corporate allies to amplify your voice without a blockbuster budgetPractical formats—from carousels to quick interviews—that make storytelling scalable and impactful

Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'll learn in this episode:Why storytelling isn't just marketing fluff—it's essential for business success, especially in higher education.How narrative can dramatically reduce customer acquisition costs and increase lifetime value.The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.Why multiplayer storytelling is the next frontier in both education and enterprise.What businesses can learn from the entertainment industry's lead on immersive experiences.Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to craft content partners actually want to use—not just what marketing wants to give themWhy personalized outreach often beats automated newslettersThe two content formats partners request most—and why one is surprisingly underusedHow to build a feedback loop when you're short on tools or team sizeTips for striking the right content cadence so you stay relevant without overwhelmingWhy sales enablement should guide your partner content strategy

Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you'll learn in this episode:How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned mediaWhy relying solely on rented platforms like social media puts your business at riskThe importance of owning your audience through websites and email listsHow to strengthen your “bridge” with tools like CRM, CMS, automation, and strategyThe hidden dangers of weak content and how it breaks customer trustWhy marketers should think in terms of multiple bridges for different personasA powerful mindset shift: viewing content strategy as a responsibility, not just a task

Send us a textIn this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.What you'll learn in this episode:How to recognize the signs of diluted, broad messaging that fails to connectA four-part strategic framework to recalibrate your content with intention and authenticityWhy trend-chasing can fracture your brand voice and how to avoid itHow to differentiate your brand by owning a distinct point of viewWhy anchoring your strategy in story arcs builds resonance over timeThe power of using internal alignment and audience prioritization to drive effective messagingHow to turn a negative review into a brand-defining statement

Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll learn in this episode:Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click contentWhat measurement looks like when your goal is mind share—not just MQLs

Send us a textIn this episode Benjamin Ard breaks down the week's most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter.What you'll learn in this episode:Why OpenAI's move to open source a language model could give marketers more control and fewer API costsHow ChatGPT's image generation upgrade changes the game for mockups and campaign visualsWhat Google's AI Overviews in Europe mean for your SEO and content strategyThe new Meta Business AI bot and how it's making social ads instantly responsiveHow Meta's Advantage+ tool is using AI to create ads with higher ROASWhat the Adobe and LinkedIn integration means for high-volume campaign creativesWhy LinkedIn's new data-sharing default setting deserves your attentionHow to start experimenting with AI even if you're short on time or experienceLet me know if you'd like a punchier or more formal tone, or if this should be tweaked for a specific platform like Spotify or YouTube.

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in this episode:Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why that mattersHow to scale brand ads with 20+ high-performing content pieces in rotationThe underrated power of self-reported attribution and its role in driving more budgetWhy retargeting might be overhyped if you're not reaching the right buyerTactical ideas for aligning content creation with paid campaign successThe hidden cost of not understanding your true North Star metricWhy Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split