10 Minute Beauty Business Podcast with Lexi Lomax

Ahhh, summer. The season of sunshine, sandals… and salon owners accidentally letting their momentum nosedive into a beach chair.Look, we all need rest. But if you're treating July like a business sabbatical without the systems to back it up, Lexi's got news for you: you're about to f around and find out.

Halfway through the year. Did that hit you like a freight train too?If you're feeling like time is flying and you're still winging it behind the scenes of your salon, this episode is a pause-and-check-in moment just for you.We're not just talking about goals or vision boards—we're talking about what it actually takes to be the kind of leader your business needs. Not the perfect kind. Not the always-likes-confrontation kind. The durable kind. The kind that knows how to have hard conversations without ghosting the whole team or turning into Miss Trunchbull overnight.Inside this episode:Why “not being a natural leader” isn't a problemWhat really causes salon owners to burn out on leadershipThe leadership traps we all fall into (people-pleasing, ghosting, overcorrecting… sound familiar?)How separating your likability from your leadership is the unlockWhat every good leader actually has (hint: it's not charisma)Why you need tools, not just inspirationYou don't need to be born for this. You just need the right tools and a little bit of help from someone who gets it. Good news—that's exactly what we've built.Come find out what it looks like to stop surviving leadership and actually get good at it.And for even more support you didn't know you were missing, check out The Monday Club: https://www.lexilomax.com/monday-club

Ever had one of those days where you fantasize about locking the salon doors and tossing the keys into the ocean? Same. In this episode, we get real about the defining moments that shaped our journeys as salon owners. This is for the days when you're carrying too much and wondering if it's all even worth it.Inside this episode:Why your first goals still matter, even if they make you laugh nowHow a foundation built years ago still shapes what's working todayWhat it really means when you're questioning everythingWhy support systems (emotional and structural) are non-negotiableThe truth about burnout, leadership, and why it feels so personalIt's normal to want to walk away sometimes. But it doesn't mean you're doing it wrong. You're just tired. Let's talk about it—and how to build something strong enough to carry you through.If you need help with all of this (especially building those essential systems), you need to check out the Monday Club. Learn more here: https://www.lexilomax.com/monday-club

Being a salon owner is deeply emotional work—even if no one tells you that upfront. In this episode, we're talking about what it really means to be an emotional container in your salon: for your team, your clients, and everyone in between.Whether it's handling trauma-dumping clients, overly chatty assistants, or the team member who always has “just one more thing,” you're constantly being pulled on emotionally. And the truth is? You were never meant to carry it all.We're diving into:Why leadership becomes emotional labor without boundariesThe mindset shift needed to stop being your team's therapistEmotional containers vs. emotional filters—and why you need bothHow to set systems in place that protect your energy and leadershipThe red flags of burnout, resentment, and why they sneak in fastYou don't need to become cold or unapproachable—you just need to lead with clarity instead of carrying everyone else's chaos. This episode is your permission slip (and practical guide) to do exactly that.Ready to create leadership systems that protect your energy, not drain it? Join the Monday Club for emotional filter templates, leadership support, and done-for-you resources to help you lead with strength: https://www.lexilomax.com/monday-club

If you've ever walked away from a team meeting with your heart pounding and your mind spinning, this episode is for you.Leading a team isn't just about systems and strategy—it's deeply personal. And when things don't go as planned, it hits different.In today's episode, we get real about the emotional side of salon ownership, why leadership is personal, and how to care deeply without letting every bump in the road derail your confidence. Here's what you'll hear:Why leadership is emotional—and why that's not a bad thingHow to separate feelings from feedback in hard conversationsThe importance of having a safe space to process challengesWhat happens when you don't have systems to support you emotionallyWhy the right support (like the Monday Club!) changes everythingSalon ownership is more than a job—it's a calling. And leading well means learning to protect your peace while still showing up fully for your team. Whether you're navigating growing pains or feeling emotionally spent, this episode reminds you: you're not alone, and you're doing better than you think.Join the conversation inside the Monday Club—your safe space to lead with clarity, strategy, and heart: https://www.lexilomax.com/monday-club

If your business feels fragile—even while the numbers look good—you're not alone. Most salons skip a crucial step when growing: building out backend systems that actually support their success. In this episode, we're talking about what it really takes to scale sustainably, why working harder isn't the answer, and how to stop relying on sheer willpower to hold everything together.You'll learn why strong systems—not just talent or hustle—are the key to real growth, and how to shift from reactive leadership to a business that runs with rhythm. Whether you're managing a team, juggling behind-the-chair work, or just trying to stay ahead, this is the mindset and strategy shift that changes everything.If you're ready for structure, clarity, and actual ease in your salon, this one's for you.In this episode, we cover:How I'm rebuilding my business for next-level growth (and what that means for you)Why you can't scale chaos—systems that actually support you and your teamThe hard truth about doing “all the things” but still feeling stuckReady for less stress and more strategy?Join us inside The Monday Club here: https://www.lexilomax.com/monday-club

As salon owners, we've all had moments where we made a decision out of guilt, fear, or trying to keep the peace. But when emotion is your strategy, things get chaotic fast—and your business feels more reactive than intentional.In this episode, we're digging into what it really looks like to lead with clarity, maturity, and confidence. We're talking about how to shift from emotional responses to empowered leadership.In this episode, we cover:Why emotions can't drive your leadershipThe difference between babysitting your biz vs. building it to thriveThe systems that create unshakable foundationsMy new resource that is a total game-changer for salon ownersThe Monday Club is officially open! Get all the details here: https://www.lexilomax.com/monday-club

If you think you have a hiring problem, I'm going to lovingly tell you, you probably don't. What you actually have is a leadership void.In this episode, we're diving into the systems and structure that are actually missing when stylists don't stick, when culture feels off, and when you keep finding yourself in a cycle of hiring, rehiring, and repeating. Spoiler: your team isn't the problem. Your lack of leadership systems is.We're getting into:Why hiring based on “vibes” is not a strategyWhat happens when you don't set the culture (hint: your team will do it for you)The difference between freedom and flying by the seat of your pantsAnd how to hire for longevity, not just for next Saturday's shiftWhether you're just starting to build your team or you've had the same crew for years, this conversation will challenge the way you think about leadership, structure, and your role as the one driving the culture forward.And if you're ready to take this even deeper, I'm breaking it all down inside my Seven Systems to Seven Figures masterclass.Sign up (or find the replay) here: https://lexilomax.myflodesk.com/7systemsto7figs

Are you exhausted from doing all the things but still wondering why your business feels like it's stuck on a hamster wheel? You're not alone—and I've got news for you: working hard doesn't automatically mean you're building something that lasts.In today's episode, I'm giving you the wake-up call you didn't know you needed. We're diving into the truth about what's actually keeping you from scaling—and spoiler alert—it's not your lack of hustle. It's that you're mistaking activity for strategy.We're talking about:Why being super organized doesn't mean you're set up for successThe difference between effort and effectiveness in your salonWhat real business maturity looks likeThe systems your salon needs if you want to stop babysitting your biz and start scaling itIf you want to learn the exact systems that scale your salon sustainably, join my FREE masterclass 7 Systems to 7 Figures—happening April 14th. Sign up here: https://lexilomax.myflodesk.com/7systemsto7figs

Do you ever feel like you're shouldering the weight of your business and life on your own? If you're a woman in leadership, chances are you've felt this burden—juggling decisions, managing a salon, handling your household, and trying to maintain that perfect Pinterest-worthy image. But what if I told you that you don't have to do it all alone?In today's episode, we dive into the importance of support—real support. I'm sharing why having the right kind of guidance, mentorship, and community can make all the difference in moving your business forward. Whether you're stuck in the weeds or wondering why your growth feels stagnant, the answer might be simpler than you think: You need a support system that gets it.I'll be opening up about: Why relying on your husband or friends for business advice (especially when they're not business experts) may be holding you backHow professional support can turn your “I'm overwhelmed” spiral into clear, actionable steps for growthIf you've ever felt like you're the only one who sees the full picture, or you're tired of constantly second-guessing yourself, this episode is for you.And if you're ready to take your business to the next level, don't miss out on my SSO IRL Retreat—a transformative experience designed for salon owners who are done with feeling stuck and are ready to take massive action:⁠ https://lexilomax.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaa7ZENQ7Y06PDK32RUbGKbW2jEVU4jYAC3pcxACF8zCb1t3eEUZYcTzEfs_aem_dEILrEnd0bDVomMmSVXYRg

If you're like most salon owners, social media can feel like the only way to grow your business. You're posting, engaging, and trying to keep up with the ever-changing algorithms. But what if I told you there's a whole other world of visibility strategies that don't rely on Instagram or TikTok?In this episode, we're shaking up the myth that social media is the only way to grow your salon. While social is great, it's not the end-all-be-all. I'm revealing the hidden strategies that will scale your business and bring in high-ticket clients—without being chained to social media.If you're ready to take back control and grow your salon with smarter, more effective strategies, this episode is for you! Tune in for tips that will make your phone ring off the hook and help you build a thriving business without social media burnout.If you're ready to take this a step further, don't miss my Visibility Tenfold masterclass! This is not a social media class - it's a real visibility system that works on autopilot. If you feel like Instagram controls your business, it's time to take your power back: https://lexilomax.thrivecart.com/visibility-tenfold/

You're doing all the things—posting, running promos, keeping your team together—so why does it feel like you're treading water instead of actually growing? If more effort meant more revenue, you'd be rolling in it. But that's not how it works.This episode is all about breaking the cycle. We're diving into the biggest mistakes holding you back and the three key shifts you need to start seeing real, predictable growth in your salon. Because scaling isn't about working harder—it's about working smarter with a real strategy that moves the needle.In this episode, we'll talk about:Why more effort = more revenue is a mythCommon mistakes I see salon owners making all the timeWhat actually moves the needle for salon ownersAnd if you're ready to start really scaling, check out my DFY Business and Marketing Plan Intensive here: https://lexilomax.thrivecart.com/q4-custom-business-plan-intensive/

Ever feel like you're stuck in the weeds, even though you're grinding hard? That's because scaling isn't about working harder—it's about making the right moves at the right time. I'm breaking down the exact mindset shifts and strategies that will get your salon growing faster—without the burnout or spinning your wheels.You'll hear about:Why grit alone won't scale your salon past that growth plateauThe real reason you feel stuck (hint: you don't know what you don't know!)How to simplify, optimize, and refine your strategy to get to seven figures and beyondHow my unique Real Life retreat is helping salon owners like you skip the trial-and-error and leave with a complete, actionable plan that actually moves the needle.If you've been trying to DIY your way to success, it's time to stop. Scaling your business isn't about adding more; it's about getting smarter with what you already have. You won't want to miss Lexi's tough-love advice on why your business needs a strategic makeover and how to make that happen—without doing it all on your own.And if you're ready to take your business to the next level, I'm hosting a Real Life Retreat to help you break through those growth barriers.Tune in and get ready for some no-nonsense, game-changing insights to help you grow faster, smarter, and with more peace of mind. Let's do this!SSO IRL Retreat:⁠ https://lexilomax.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaa7ZENQ7Y06PDK32RUbGKbW2jEVU4jYAC3pcxACF8zCb1t3eEUZYcTzEfs_aem_dEILrEnd0bDVomMmSVXYRg⁠If this episode hit home, share it with a salon bestie and leave a review—it means the world!Foundations to Your Seven Figure Salon: ⁠https://lexilomax.myflodesk.com/foundation-million-dollar-salon⁠SalonQuarterly: ⁠https://www.salonmindsmastermind.com/salon-

If you're working hard but feel like you're hitting a wall and just can't seem to scale past that ceiling, this episode is for you. I'm breaking down the #1 mistake salon owners make when they're trying to grow their revenue (hint: it's NOT about working harder

Raising your prices is one of the hardest things to do in business, but it doesn't have to be. If the fear of losing clients or facing pushback is holding you back, this episode is for you.We're talking about how to shift your mindset around pricing, confidently communicate your value, and handle objections without second-guessing yourself. Because when your rates reflect your expertise, you attract the right clients and build a more sustainable business.Let's break it down so you can finally price your services with confidence.If this episode hit home, share it with a salon bestie and leave a review—it means the world!SSO IRL Retreat: https://lexilomax.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaa7ZENQ7Y06PDK32RUbGKbW2jEVU4jYAC3pcxACF8zCb1t3eEUZYcTzEfs_aem_dEILrEnd0bDVomMmSVXYRgFoundations to Your Seven Figure Salon: https://lexilomax.myflodesk.com/foundation-million-dollar-salonSalonQuarterly: https://www.salonmindsmastermind.com/salon-quarterly

Running a hairstyling business can feel like a never-ending to-do list, but what if you're the one making it harder than it needs to be? In this episode, I'm breaking down the mindset shifts and strategies that help you stop overcomplicating things and start seeing real progress.So grab your coffee (or wine, no judgment), and let's talk about how to get out of your own way and build a business that actually works for you. Spoiler: It's simpler than you think.SSO IRL Retreat: https://lexilomax.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaa7ZENQ7Y06PDK32RUbGKbW2jEVU4jYAC3pcxACF8zCb1t3eEUZYcTzEfs_aem_dEILrEnd0bDVomMmSVXYRgFoundations to Your Seven Figure Salon: https://lexilomax.myflodesk.com/foundation-million-dollar-salonSalonQuarterly: https://www.salonmindsmastermind.com/salon-quarterly

Okay, babe, let's talk about something real. If your salon feels like a hot mess, a whirlwind of chaos, and you're constantly running around putting out fires... it might be you.Yikes. But no worries, we can fix it! There's a huge difference between salon owners who are stuck in that overwhelm and those who are scaling and thriving, and it all comes down to how you lead!If you're still thinking like a stylist instead of a CEO, it's time to make that change. I'm sharing all my juicy tips to help you step into your CEO power, get some real structure in your salon, and finally move away from that chaos to something that actually grows. Trust me, if you're ready to stop the madness, this episode's gonna be your new bestie!SSO IRL Retreat: https://lexilomax.my.canva.site/?fbclid=PAZXh0bgNhZW0CMTEAAaa7ZENQ7Y06PDK32RUbGKbW2jEVU4jYAC3pcxACF8zCb1t3eEUZYcTzEfs_aem_dEILrEnd0bDVomMmSVXYRgFoundations to Your Seven Figure Salon: https://lexilomax.myflodesk.com/foundation-million-dollar-salonSalonQuarterly: https://www.salonmindsmastermind.com/salon-quarterly

Guess who's back?

It's the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you've accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I'm here to remind you that growth and success don't happen by chance—they happen with a plan. Let's talk about how to make 2025 your best year yet. A million-dollar salon might sound overwhelming, but it's totally achievable when you break it down. From monthly revenue goals to daily targets, the numbers start to make sense when you see them step by step. Whether it's tweaking your team's performance, increasing retail sales, or refining your client experience, the key is knowing what you want and creating a plan that actually works for you and your business. But here's the thing: your business can't thrive unless you're thriving too. This isn't just about spreadsheets and goals; it's about giving yourself the time and space to lead effectively. CEO days, vacations, and moments to unplug aren't luxuries—they're essential. If you're tired of flying by the seat of your pants and ready to run your salon with purpose and clarity, it's time to make that shift. You don't have to hustle harder—you just need systems that support you and your team.

Today's episode is packed with actionable tips to refine your salon's messaging, boost client trust, and grow your business. Plus, I'm sharing updates about the podcast's brief January hiatus and what's coming next for the show. In this episode, we're diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I'm breaking down why vague messaging like “We do great hair” won't cut it, and how using solution-oriented language such as “Let me help you get the blonde you've always wanted” can create a powerful connection with potential clients. We'll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I'll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise. Finally, we'll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you're tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don't miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”

Your messaging matters, probably more than you think. In this episode, we're breaking down how the words you use to describe your services, both online and in person, can make all the difference in filling your books and building trust with your clients. Whether you're running a booth, managing a team, or going solo, your ability to connect with the right clients starts with clear, thoughtful communication. We'll talk about how to move beyond generic phrases like “we do great hair” and instead use language that speaks directly to your ideal clients. From updating your Instagram bio to refining the way you talk about your services during appointments, small changes can have a huge impact. I'll also share some practical ways to uncover what your clients really value and how to reflect that in your marketing. This episode is packed with simple strategies to help you create messaging that resonates and drives results. You'll learn how to build trust through your captions, reviews, and even casual conversations at the salon. Plus, we'll discuss how your messaging ties into your larger business and marketing plans so that everything works together to attract the right people. If you're ready to grow your client base and hit those big business goals, this is the episode for you. Take a listen, and don't forget to share it with a friend. And hey, if you love the show, leave a review—it really helps more salon owners and stylists find the podcast. Thanks for being here! Check out 100 Days of Salon System: Sales and promos and how people buy differently today

Let's talk about creating a salon marketing plan that works—and not just for now but for the future of your business. This week, I dive into the power of building a consistent client pipeline that never runs dry. Whether you're rocking a rental salon model, a hybrid setup, or managing employee-based stylists, you'll learn why it's crucial to have a plan that consistently brings in your dream clients. Plus, I'm sharing details about my Five Ways to 50K event—a free five-day coaching experience designed to help you add $50,000 to your salon's bottom line.

Are you ready to stop grinding behind the chair and start leading your salon to its full potential? If you feel stuck, overworked, and know there's more money and freedom waiting for you, this episode is exactly what you need. I'm sharing how you can shift into the CEO role of your salon, take back your time, and still grow your revenue—all without burning out. As we gear up for 2025, it's time to rethink your role in your business. I'll guide you through why working behind the chair too much could be holding your salon back and what steps to take to reclaim your time while leading your team to success. This isn't about working harder—it's about creating systems that support growth so you can scale your business without sacrificing your sanity. And don't miss my invite to Five Days to $50K, a free coaching event where I'll show you how to add $50K to your bottom line next year. You deserve more freedom, more income, and more balance—and it all starts here. Let's make 2025 your best year yet! CLICK HERE for Five Days to $50k

This week's episode is all about creating meaningful rest as a salon owner. With Thanksgiving upon us, it's a perfect time to reflect on what we need to feel restored, both mentally and physically. I know firsthand how difficult it can be to step away from the demands of running a business, especially during busy seasons. That's why I'm sharing a system that's helped me not only rest but also truly recharge, so I can show up as my best self in my business and personal life. We're talking about clearing mental and physical space—what I call closing loops. These unfinished tasks pile up in our minds and stop us from fully disconnecting, even when we're off the clock. I'll explain how breaking tasks into small, actionable steps and completing them systematically throughout the week can transform how you feel about your time off. I also encourage you to schedule regular “you days” to focus on activities that bring you joy and allow you to step out of your usual routine. In addition, I'm super excited to announce an upcoming free event: Five Ways to 50K. This five-day training will take place in December and is designed to help you identify and implement strategies to add $50,000 in revenue to your business in 2025. The format is simple, actionable, and incredibly effective, whether you join live or catch the replays. Keep an eye on my Instagram stories and your inbox for details on how to join - @lomax.lexi Making time for rest isn't just about relaxing; it's a strategy for growth. By closing the loops on your to-dos, carving out time for yourself, and investing in your business systems, you set yourself up for sustainable success. This episode is your guide to creating that space, starting today. Check out the full 100 days over on YouTube - https://www.youtube.com/@LexiLomax

In this episode of the 10 Minute Beauty Business Podcast, I'm chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she's sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire's methods can help you reclaim time and stay focused on what really matters. We break down the importance of client communication, especially through email, as one of the easiest and most effective ways to build client loyalty and keep your books full. Claire shares how using emails to stay connected with clients (outside of appointment reminders) is a smart way to deepen those relationships and encourage repeat bookings. Her approach is far from “salesy”; it's about creating genuine connections and providing valuable content that makes clients look forward to their next email. Delegation is another big focus. If you're balancing salon work with business tasks and feeling stretched thin, Claire's got practical advice on outsourcing the right tasks to free up your time. We talk about how bringing in a professional for things like email marketing, appointment systems, and admin support can instantly ease your workload. Claire has a new service called "Elevated Inbox," which is designed to simplify client communication even further with beautifully crafted, done-for-you templates that bring ease and polish to your salon's emails. Whether you're a salon owner, stylist, or educator, this episode is packed with insights you can put to use right away. Listen in to hear Claire's tips on improving client relationships, boosting your efficiency, and ultimately building a beauty business that supports the life you want. Connect with Claire Instagram: @clairemonroehairco Website: www.clairemonroehairco.com

Can you believe it's already mid-November? Time's flying, but don't let the end of the year sneak up on your beauty business goals! In this episode, I'm sharing practical ways to make the most of the year's last weeks. Whether it's attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you've got left. Don't wait until January—there's still plenty of time to make a real impact! I just returned from an inspiring retreat with my Premier Coaching clients, and I can't wait to share the insights we gathered. We focused on defining our unique brand promise—the true, emotional experience we offer clients beyond just hair, skin, or beauty services. What's your promise to clients? How are you infusing it into every touchpoint of your business, from social media posts to in-salon interactions? If your marketing connects emotionally, clients feel seen, valued, and will keep coming back. As the holiday season kicks off, I know it can feel overwhelming to handle everything. So, let's keep it simple! I'm giving you tips to weave desire-driven marketing into your client experience without adding extra work. A well-placed email, some intentional social media content, or a warm in-salon touch can make a huge difference for your holiday bookings and set you up for a strong start in 2024. Consistent, small actions are all you need to finish the year strong!

Want to know how fashion can completely transform your approach to the beauty business? In this episode of The 10 Minute Beauty Business Podcast, I'm sitting down with my good friend and personal stylist, Eddie Michel. We go way back to our fashion school days, and now Eddie is a Nordstrom personal stylist, helping women of all shapes and styles feel their absolute best. He shares how understanding fashion trends and building real relationships with clients can be a game-changer for anyone working behind the chair or running a beauty business. Eddie and I break down why relationship-driven selling is everything. He talks about how he keeps his clients coming back by knowing their needs, remembering the details that matter to them, and following up—because, as he says, success is in the follow-up. For those of us in the beauty world, it's a reminder that you can't just be transactional; you've got to make clients feel understood. We get into the practical ways to build that trust, how to keep your client relationships warm and connected, and why personalized experiences are what keep people loyal. We also dive into this season's biggest fashion trends and how beauty pros can take advantage of them. Eddie breaks down what's happening in fall fashion, from burgundy everything to wide-leg trousers and ballet flats. We discuss how to bring that same fresh energy into the salon—think clever retail displays that make your shelves feel inviting and stocked with intention. Eddie's perspective from the retail world offers ideas that are easy to implement but make a big impact, especially when it comes to holiday sales. Whether you're looking for practical ways to elevate your in-salon experience, get smarter about retail, or even just step up your personal style game, this episode has something for you. Eddie's approach is all about real connection and being intentional with how you present yourself and your services. Trust me, by the end of our chat, you'll be inspired to rethink how fashion and beauty can work hand in hand to serve your clients even better. And don't forget—Eddie's got some curated shopping boards you'll definitely want to check out for fall inspiration! Connect with Eddie Instagram - @edimich

In this episode of The 10 Minute Beauty Business Podcast, I'm giving you a simple, high-impact plan to boost your salon's success for the holiday season—even if you're starting with zero prep! If you're feeling behind or just want an easy-to-follow strategy to bring in more sales, keep listening. From setting up quick and effective retail goals to leveraging client referrals, I'm sharing exactly how to get your salon ready for the busiest season of the year. First, if holiday planning slipped your mind, don't stress! I'll walk you through how to set up the basics for client referrals and reviews to kickstart momentum for 2025. Gathering client info and reaching out through email and text can make a huge difference. The goal? To keep clients engaged, ask for reviews, and encourage word-of-mouth recommendations that bring new clients through your doors well into next year. We're also talking retail strategy. Instead of overwhelming your clients (and yourself!), pick three core products to focus on for the rest of the year. These should be the items that benefit every client, and I'll show you how to make them shine across all your platforms—social media, emails, and in-salon promotions. This time of year is noisy with ads, so a streamlined approach makes it easier for clients to see what you're offering and why they need it. Remember it is crucial it is to stay in constant communication with your clients. Whether you're running a holiday promo, introducing new products, or just celebrating with a client appreciation event, over-communicating is key. 80% of sales come from follow-ups! If you need a deeper dive into visibility strategies, check out my Visibility Tenfold masterclass or join Salon Quarterly for ongoing support. Let's make this your best holiday season yet!

In this episode of the 10 Minute Beauty Business Podcast, I'm diving into a crucial topic: in any economy, people are still spending—you just need to give them a reason to spend it with you. With some salon owners noticing a lull in October, it's time to reframe how you see these quieter periods. The truth is, clients will always find money for what they value most, and your job is to make sure your services are at the top of their list. I'll walk you through how to communicate the value of your offerings in a way that speaks to your clients' needs and desires, especially when the economy feels uncertain. It's not about offering discounts or scrambling for new customers—it's about building relationships, showing the transformation you provide, and making sure your clients view your services as essential, no matter what's going on in the world. I also share a recent experience that highlights how small, thoughtful touches can make a big difference in customer loyalty. Plus, if you haven't started using YouTube to boost your salon's visibility, I explain why now is the perfect time to jump in and how it can easily fit into your marketing strategy without adding extra stress. This episode is packed with insights on how to keep clients spending in any economy, by simply giving them the right reason to do so. Let's ensure your beauty business is always top of mind! ⁠Check out 100 days of salon systems here

In this episode of The 10 Minute Beauty Business Podcast, we're diving into something a bit different—but equally as valuable for your beauty biz success. I'm sharing the first of my 100 days of salon systems journey, a YouTube series I've been posting daily to inspire you to take actionable steps in your salon. This episode is packed with insights on how to streamline your business using simple, effective strategies that can help you achieve seven-figure success, or at the very least, that seven-figure energy. If you've ever wondered how to elevate your salon operations, this episode is for you! We talk about the importance of core values and how having these defined can be a game changer for salon owners. It's not just about the services you offer or the products you sell—it's about knowing who you are as a business owner and who you want to work with. Defining core values like community, respect, and integrity will help you shape the culture of your salon and make tough decisions easier. I share how these values not only guide day-to-day operations but also create a work environment where both staff and clients feel aligned with your vision. You'll also hear about my free masterclass, which breaks down the foundations of building a million-dollar salon. Whether you're a seasoned salon owner or just starting out, these systems will give you the tools to create a thriving business that doesn't just scrape by but truly prospers. If you're serious about your salon's growth, this episode is a must-listen! By the end of the episode, you'll walk away with practical advice on how to implement systems that simplify your business and amplify your results. Plus, if you've been curious about YouTube or are ready to start leveraging video for your salon, this is your nudge to dive in! Be sure to tune in, and let's take your beauty business to the next level. Check out this FREE masterclass - Foundation Million Dollar Salon

In this episode of the 10 Minute Beauty Business Podcast, I'm joined by Kasie Heiden, a specialist in leadership and team dynamics, to address one of the biggest challenges salon owners face: leading a salon team effectively without creating bottlenecks. We focus on practical salon leadership strategies that help beauty business owners get out of their own way—removing the barriers that often stem from miscommunication or lack of team alignment. Kasie shares powerful tools that transform workplace friction into productive momentum, helping salon businesses succeed instead of stagnate. This episode provides valuable insights on how to create a well-functioning salon, build a positive salon culture, and boost team productivity. We look at the common problem of salon culture fit—what happens when a stylist or team member doesn't align with the existing salon vibe, even if their technical skills are great? This is one of the most frequent challenges beauty business owners encounter, and we discuss effective ways to solve it. Kasie shares methods to bridge these gaps by using tools like CliftonStrengths to uncover each team member's unique strengths and align them with the salon's goals. By understanding each stylist's individual abilities, salon leaders can create a more cohesive team, avoid typical leadership pitfalls, and make the salon a more positive and productive workplace. It's about removing the hidden obstacles that hold your salon back, especially those rooted in emotional tension, unclear expectations, or communication breakdowns. Kasie also shares techniques to enhance self-awareness, improve communication within the salon, and build a supportive culture that minimizes misunderstandings and boosts efficiency. Imagine managing your team without the stress because they understand your vision, know their roles, and are fully aligned with the salon's mission. This kind of leadership approach leads to a thriving salon. Higher productivity, effective delegation, and a motivated team can translate directly to better profitability. We outline how to implement these changes to see real results. If you're a salon owner dealing with issues like team friction, poor communication, or low productivity, this episode is filled with solutions to transform your beauty business. Whether it's helping your team understand their place in the bigger picture or learning how to stop micromanaging, Kasie's insights are exactly what you need to stop bottlenecking your success. This episode is about more than just improving daily operations—it's about creating a sustainable, thriving beauty business where both you and your team can grow and succeed. Tune in to learn how to lead your salon with confidence, build a winning team culture, and truly elevate your beauty business. Connect with Kasie on Instagram - @kasie.heiden or on LinkedIn

Does being a salon owner make you feel dead inside? In today's episode, I'm getting real about why so many salon owners feel burnt out and why it doesn't have to be that way. Owning a salon should be empowering, not a drain on your energy or just a way to get “free rent”. It's time to reshape how you think about your salon's profitability and, most importantly, how you value your own time and leadership. Most salon owners I talk to aren't paying themselves properly—if at all. They're working endless hours, managing staff, dealing with product costs, and handling every tiny detail, often for little more than the privilege of being called an "owner". This needs to change. I share insights on how to reframe your compensation, the importance of systems, and why you need to get out of your own way to let your business grow and thrive. Being a salon owner means wearing a lot of hats, but it doesn't mean you should sacrifice your mental health and happiness in the process. You need to have boundaries, empower your team, and focus on cultivating a culture that lets everyone shine—without micromanaging every detail. A great salon thrives when everyone, including you, has the opportunity to grow. If you're ready to stop simply getting by and start making your salon a source of pride and profit, tune in to this episode. Also check out my Supported Salon Owner program—designed to help you build a business that works for you, not the other way around. It's time to value yourself and your business as much as you value your clients and your team. Check out 100 days of salon systems

I'm launching something major—100 days of salon systems for free on YouTube! These bite-sized, actionable videos will help you refine your salon business and make the rest of the year incredibly productive. I'll also share some strategies for handling those tough hiring and firing decisions—without the stress. If you've been feeling the need to make changes in your team or operations, this episode is for you! Wondering how to set your salon up for a successful Q4? I'll give you some key insights on prepping your business for the holidays, avoiding common mistakes, and ensuring a smooth transition into the new year. Plus, I've got a few surprises up my sleeve, so don't miss out on this episode! Whether you're ready to revamp your salon systems or need advice on handling difficult team changes, you'll get valuable takeaways that can be implemented right away. Trust me, you won't want to miss the tips I'm dropping to help you grow and scale your business like a pro. Make sure to tune in, and don't forget to check out my 100 days of salon systems on YouTube—it's all starting today!

Tired of working long hours behind the chair and still not seeing the financial rewards? In this episode, Morgan Rose Edema reveals how you can create a profitable salon business that gives you both real money and the freedom to live life on your terms. Morgan, the owner of Cedar Rose Salon and Suites, joins me to discuss her journey from being a stylist to running a successful hybrid salon. She shares her strategies for creating a business model that offers flexibility, community, and the ability to charge what you're worth. If you're a salon owner or stylist looking to break free from the traditional mold and make real money, this episode is packed with insights you can start applying today. We speak about the importance of understanding your finances, setting clear standards, and knowing when to delegate tasks so you can focus on what you do best. Morgan talks about the systems she's implemented to manage her salon effectively, ensuring it thrives even when she's taking extended vacations. Discover how to build a salon business that not only brings in real money but also grants you the freedom to enjoy your success. Connect with Morgan Instagram @hairbymorganrose and @cedarrosesalonandsuites

Yes, you read it right—business tips and pelvic floor health, all wrapped up into one! In this episode of the 10 Minute Beauty Business Podcast, we're not only talking business but also tackling a subject most people don't want to discuss—how to stop peeing your pants. I'm joined by Dr. Kassie DeWitt, a pelvic floor rehabilitation expert who's built her career helping women take control of their pelvic health. We're exploring how this often-ignored topic impacts your day-to-day life and even your business success. Many women think bladder issues are normal after childbirth or during menopause, but Dr. Kassie is here to set the record straight. She explains how salon owners, in particular, are at risk due to long hours on their feet and poor posture. Dr. Kassie shares simple yet powerful strategies to improve your pelvic floor health while maintaining your busy schedule. Whether you've experienced bladder control issues or you're simply curious about how pelvic health can affect your overall well-being, this episode has plenty of valuable insights. We cover how to hydrate properly, build better habits, and stop common issues from escalating—because no one should have to compromise their health while running a business. For all the busy women out there, this conversation will help you take control of your body and boost your confidence. Be sure to check out Dr. Kassie's free masterclass and follow her on Instagram for more expert advice. Connect with Dr Kassie Instagram: @dr.kassiedewittotd Website: www.kassiedewitt.com

After 18 years in the business, I've picked up some valuable lessons, and today, I'm sharing how you can take control and steer your salon in the right direction. Whether you're a seasoned owner or just starting out, this episode has practical advice you won't want to miss. One major topic we cover is people-pleasing and how it can prevent you from making the tough decisions your business needs. I've been there—avoiding rent increases, sidestepping difficult conversations, and feeling like everything is on your shoulders. But it doesn't have to be this way! I'll share a mindset shift that can help you overcome these challenges and build a stronger, more resilient business. We also discuss the importance of solid foundations in your business. If things aren't where you want them to be, it's time to take a closer look. I'll explain why having strong contracts and systems is essential for protecting your peace and profits. And, I'll touch on how working with a coach or joining a mastermind, like salonMINDS, can accelerate your growth and success. Lastly, we talk about the need to take a break—because it's not just okay, it's necessary for your success. I'll tell you why giving yourself permission to step back and recharge is crucial for maintaining your sanity and driving your business forward. So, take that break, come back refreshed, and let's keep building your path to seven-figure success. Let's get started! Check out salonMINDS - CLICK HERE

Are you ready to streamline your salon operations and make your business run more efficiently? In this episode of the 10 Minute Beauty Business Podcast, I break down how essential systems are in both life and business. From managing everyday tasks like packing a diaper bag to keeping salon operations on track, systems are the backbone that keep everything running smoothly. I share a personal story that highlights the importance of having simple, repeatable processes in place. We often think systems are only for complex tasks, but they're crucial for handling daily responsibilities too. By setting up clear systems, you can reduce stress, avoid chaos, and ensure that your salon operates efficiently, even when you're not there. It's about focusing on what truly matters and making sure your business supports your life, not the other way around. In this episode, I offer practical advice on implementing effective systems in your salon. The goal is to eliminate unnecessary complexity and focus on the right tasks to keep things moving forward. A well-designed system will give you more time, less stress, and a more successful business. If you're looking to take control of your salon's growth and simplify your operations, this episode is a must-listen. Plus, Salon Minds is now open for enrollment—this mastermind is perfect for salon owners who are ready to elevate their business. Tune in, and let's get those systems in place to keep your salon thriving. DM me if you are interested in joining salonMINDs

What if your need to be liked is holding your business back? In this episode, we're getting real about how people pleasing can sabotage your success as a salon owner. I'm breaking down why tough conversations and clear boundaries are essential if you're serious about growing your business to six figures and beyond. We're talking about the shifts you need to make in your leadership style, starting with ditching the need for approval. You'll learn how to set the tone from the beginning, so your team knows exactly what's expected—and why this isn't about being harsh, but about building a solid foundation for long-term success. Plus, I'm sharing a personal story that's all too relatable: how not handling an issue early on led to major regrets. It's a simple, yet powerful reminder that being proactive, not reactive, is the key to keeping your business running smoothly, even when life throws curveballs your way. By the end of this episode, you'll have a fresh perspective on what it really means to lead with confidence, and how to stop letting people pleasing get in the way of your million-dollar goals. Tune in and take your first step toward becoming the decisive, respected leader your salon needs.

Welcome to another episode of the 10 Minute Beauty Business Podcast! Today, I'm sitting down with Andrea Suarez, the visionary owner of Gilded Salon in Tampa, Florida. This conversation is packed with insights that every beauty professional will find invaluable, whether you're just starting out or looking to elevate your brand to the next level. Andrea's journey from a solo suite stylist to a successful salon owner is one you won't want to miss! In this episode, we dive deep into how Andrea built the Gilded brand from scratch, turning her passion for gold into a thriving salon with a distinct vibe and loyal clientele. Andrea shares the pivotal moments in her career, from moving back to Tampa and creating a unique brand that resonates with her personal style, to overcoming the challenges of salon ownership. Her story is a testament to the power of staying true to your vision while adapting to life's twists and turns. We also explore the importance of branding and how Andrea's attention to detail, from custom tissue paper to an elevated client experience, has set Gilded Salon apart in a crowded industry. Her approach to leadership—putting her team first, investing in their growth, and fostering a positive salon culture—has been key to her salon's success. If you've ever wondered how to balance growth with maintaining your core values, Andrea's journey will provide you with plenty of actionable advice. As we wrap up, Andrea opens up about what's next for Gilded Salon, including a major renovation to better serve her clients and team. Plus, we discuss the challenges of staying original in a world saturated with social media and the value of outsourcing tasks to focus on what truly matters. Whether you're a salon owner or a beauty entrepreneur, this episode is filled with tips and inspiration to help you elevate your business and brand.

Ready to unlock the secrets to turning your salon into a million-dollar business? In this episode, we're diving into the transformative power of effective communication and tackling the common challenge of people-pleasing among salon owners. Join me, Lexi Lomax, as we explore how these strategies can propel your salon to new heights of success. One of the key takeaways from this episode is the significance of leadership in achieving salon success. I'll share my personal journey of running a million-dollar salon, emphasizing that it's not just about hitting revenue milestones but ensuring profitability. We'll discuss why thinking bigger is crucial, and how your salon can thrive even with capacity limitations. It's time to shift your mindset and embrace the possibility of substantial growth, regardless of your salon's size or current earnings. We'll also delve into the practical aspects of leadership, highlighting the importance of transparency and feedback within your team. I'll share real-life examples of how maintaining open lines of communication can prevent misunderstandings and foster a supportive work environment. By setting clear expectations and avoiding the pitfalls of people-pleasing, you can create a more efficient and harmonious salon operation. Finally, we'll discuss the role of clear, fact-based communication in building strong client relationships and boosting team performance. I'll offer insights on how to handle sensitive business decisions, such as price increases, without letting emotions cloud your judgment. By adopting effective communication strategies, you can elevate your salon to new heights and embody the million-dollar energy that propels your business forward. Tune in to this episode of the 10 Minute Beauty Business Podcast to learn how to lead with clarity, confidence, and a vision for growth. Whether you're aiming for a million-dollar salon or striving for a more profitable business, these strategies will help you achieve your goals and create a thriving beauty empire. Don't miss out on these actionable tips and inspiring insights!

Welcome back to the 10 Minute Beauty Business Podcast! In this exciting episode, I'm joined by the incredibly talented and inspiring J Ladner. J's energy and passion for the beauty industry are simply unmatched, and I couldn't wait to finally have him on the show. We dive into J's journey, his innovative approach to hairdressing, and how he became a pivotal figure in the beauty community. Get ready for some invaluable insights and a lot of fun! J shares his incredible journey from being a salon owner in Dayton, Ohio, to becoming a world-renowned educator and the Chief Brand Ambassador for Oligo Professional. His story is one of determination, creativity, and a deep love for the industry. J emphasizes the importance of efficiency in hairdressing, revealing his secrets to cutting service times in half without compromising quality. If you're looking to maximize your productivity and client satisfaction, you won't want to miss J's expert tips and advice. We also explore the emotional side of being a hairstylist and the challenges that come with it. J talks about the importance of making intentional decisions and how they can impact your business and personal life. He encourages stylists to break free from autopilot mode and embrace curiosity and innovation in their work. J's message is clear: efficiency and creativity go hand in hand, and by harnessing both, you can elevate your career to new heights. Finally, we discuss J's exciting new venture – one-on-one virtual coaching for hairstylists. This personalized approach allows J to guide stylists through practical techniques and strategies that can be implemented immediately. Whether you're a solo artist, part of a salon team, or a student, J's coaching sessions are designed to help you thrive. Tune in to learn more about this game-changing opportunity and how you can benefit from J's expertise. You can check out everything J has to offer on his website - jladner.com Also you can listen in to J and Nina's podcast - No Stylist Left Behind Podcast

Ready to supercharge your beauty business? Dive into this episode as I bring you behind the scenes at our Annual Advisory Retreat. Hear candid conversations with some of the most inspiring salon owners and entrepreneurs, and discover the systems and mindsets that can propel you to seven-figure success. Plus, a little life update from yours truly! In this episode, we're pulling back the curtain on my Annual Advisory Retreat, where some of the most badass women in the beauty industry gather to share, learn, and grow. You'll hear from Melissa Claire, Andrea, Alex, Morgan, and myself in an unfiltered discussion about our journeys, challenges, and triumphs in building thriving beauty businesses. Here's what you can expect from today's episode: Celebrations and Milestones: Discover what each of these powerhouse women is celebrating as they reflect on their successes over the past year. From launching new product lines to securing major deals, these stories are sure to inspire and motivate you. The Power of Systems: Learn how implementing effective systems can reduce stress and burnout, and why they are crucial for sustainable growth. I also share my top three systems that have kept my business running smoothly, even during my maternity leave. Creating Community: We delve into the importance of surrounding yourself with the right people and fostering a supportive salon culture. Whether you're a solo entrepreneur or leading a team, building connections can make all the difference. Personal and Professional Growth: Hear personal updates, including my experience with motherhood and how it has reshaped my perspective on business and life. Plus, insights on finding balance and staying focused amidst the chaos. Real Talk: Expect a genuine, unedited conversation with yawns and all, because running a beauty business and a family is no easy feat. It's about keeping it real and understanding that behind every success story, there's a lot of hard work and resilience. I invite you to plug into this episode, feel the energy, and take away actionable insights that you can implement in your own beauty business. And as always, I love hearing from you! DM me with the word “SYSTEM” for a special gift – my top three systems that are game-changers for salon owners. Join the Conversation: Follow me on Instagram and share your thoughts about this episode. Tag me in your stories, and let's keep the beauty business community thriving and supportive. Remember, you're not alone on this journey – we're all in this together, moving towards success, one step at a time. Tune in now and get ready to elevate your beauty business! See you in the next episode, and don't forget to reach out if you're interested in joining the Annual Advisory or learning more about Supported Salon Owner. Let's grow together!

I'm beyond thrilled to share the latest episode of the 10 Minute Beauty Business Podcast with you. This week, I had the absolute pleasure of chatting with the incredible Nina Tulio. We dove into her remarkable 27-year journey in the beauty industry, touching on her diverse roles from hairstylist to salon owner, and now, a sought-after educator. Nina's story is not only inspiring but also packed with valuable insights for anyone looking to elevate their beauty business. Nina shared her passion for supporting commissioned salon owners, emphasizing the importance of profitability and understanding your numbers. She provided actionable advice on pricing, product costs, and ensuring your business remains profitable without feeling guilty about making money. Nina's commitment to helping beauty professionals thrive by understanding their financials and setting strong business foundations is truly commendable. If you've ever struggled with pricing or profitability, this episode is a must-listen. One of the key takeaways from our conversation was the evolving landscape of the beauty industry, especially the shift from traditional salon models to hybrid and commission-based structures. Nina highlighted the importance of adapting to these changes, ensuring your leadership and business practices are up-to-date to stay competitive. We discussed the resurgence of commission salons and the trend of independent stylists moving back to these models, seeking stability and growth. Nina's insights into these industry shifts are invaluable for anyone looking to navigate the future of their beauty business. Lastly, we talked about the importance of setting clear boundaries and policies while maintaining empathy and humility in our interactions with clients and teams. Nina's balanced approach to business, combining strong leadership with genuine care for others, is something every beauty professional can learn from. Whether you're dealing with pricing dilemmas or client management, Nina's strategies will help you find the right balance. Don't miss out on this episode full of practical advice and heartfelt wisdom! Tune in now to soak up all the knowledge and start implementing these proven strategies to take your beauty business to the next level! Connect with Nina through her website - www.ninatulio.com

Check out Supported Salon Owner - ⁠⁠⁠CLICK HERE Can you believe it? We're already halfway through the year, and it's July, which is officially baby month for me and my family. As I'm on maternity leave, I've been reflecting on the importance of having solid systems in place. Trust me, when life throws you curveballs—like summer colds and sick kids—those systems are what keep everything running smoothly. Today, I'm giving you a life update and sharing what to expect over the next couple of months on the podcast. In this episode, I'm diving deep into effective salon leadership. Good leadership is more than just being in charge; it's about creating an environment where your team feels supported and empowered. I'm sharing some personal stories, including how our systems allowed me to step back without things falling apart. I also discuss the critical balance between serving your team and your clients, which is essential for growing a successful salon business. We're also switching things up a bit while I'm on leave. I've batched some fantastic interviews with industry experts and friends outside the beauty world. Every other week, you'll hear from me solo, and on the alternate weeks, enjoy longer-form interviews that go beyond the ten-minute mark. Expect insightful conversations with guests like leadership experts, health professionals, and industry gurus—all aimed at giving you actionable tips to elevate your salon business. Lastly, I introduce you to my new YouTube channel, "Diary of a Salon Owner," where I'll be sharing behind-the-scenes glimpses into salon life and more in-depth discussions from the podcast interviews. Plus, don't miss out on our incredible community in Supported Salon Owner and Salon Quarterly. These programs are designed to help you implement proven strategies, ensuring you're not just surviving but thriving in your beauty business. Tune in, and let's continue this journey together. Your path to becoming a million-dollar salon owner starts here!

Can you believe that Q2 is over? In this episode, we dive into the reality that we're halfway through the year and how we can make the most of the next 6 months. This episode is all about taking stock of where you are, celebrating your wins, and planning for an even more successful second half of the year. One of the biggest challenges we face as entrepreneurs is the highs and lows that come with the journey. I'll share some personal stories and insights to help you understand that it's completely normal to fall back into old habits, but what's not normal is staying there. We'll discuss the importance of a quarterly review, using tools like a business diary to track your progress, and why it's crucial to look at the data to see what's working and what needs to change. This episode is packed with actionable advice on how to conduct a thorough review and set yourself up for success in Q3. If you feel like you haven't made as much progress as you hoped, don't worry—you're not alone. I'll guide you through a process to forgive yourself for any missteps and focus on the positives. We'll talk about shifting your mindset from scarcity to abundance, and why it's essential to celebrate your accomplishments, no matter how small they may seem. This is your chance to reset, dream big, and plan for the next six months with clarity and purpose. Finally, we explore how to lay the foundation for a strong Q3, the workhorse of the year. Whether you're looking to invest in your business, join my programs, or just need a boost of motivation, this episode is for you. I'll explain why Q3 is the perfect time to double down on your efforts and set the stage for a prosperous end of the year. So tune in, get inspired, and let's make the rest of 2024 our best yet!

Check out Supported Salon Owner - ⁠⁠CLICK HERE In this latest episode of the 10 Minute Beauty Business Podcast, we're shaking things up with some fresh and exciting guest episodes. I've been recording behind the scenes with some incredible people who are not just from the beauty industry but are also inspiring entrepreneurs in their own right. These conversations are different from anything we've done before, and they're going to be fun, insightful, and packed with actionable advice to help you level up your business. Trust me, you won't want to miss these episodes! This week, I'm diving into the biggest lessons I've learned from 18 years of salon ownership. Can you believe it? Eighteen years! From sticking to your goals and maintaining your business direction to handling difficult situations and people, I'm sharing the strategies that have kept my salon thriving. If you've ever felt overwhelmed or uncertain about the future of your salon, this episode is for you. You'll learn how to navigate your journey with confidence and clarity. One of the key takeaways from this episode is the importance of having solid systems in place. Better systems lead to a better business, and trust me, they prevent those "WTF" moments that can throw your whole day off. I'm sharing how you can implement these systems in your salon to boost efficiency and reduce stress. If you're looking to streamline your operations and make your business run more smoothly, you're going to love this episode. Lastly, let's talk money. Business is about making smart financial decisions, and it's crucial to pay attention to your numbers. I share personal experiences and hard-earned lessons about managing finances, budgeting, and understanding your financials to drive your business forward. If you've ever struggled with the financial side of your business, this episode will provide you with practical tips and strategies to get your finances in order and make your business more profitable. So, grab your notebook and get ready to transform your beauty business with these proven strategies! Check out Supported Salon Owner - ⁠⁠CLICK HERE

Check out Supported Salon Owner - ⁠CLICK HERE In this episode of the 10 Minute Beauty Business Podcast, we're diving into a topic that every entrepreneur needs to master – amplifying your voice. I started off with some heartfelt gratitude for all of you who tune in each week. Your messages and feedback keep me going, and this week, one DM had me laughing out loud. It's those moments that remind me we're all in this together, facing similar challenges and rising above them as a community. Today, we tackle the crucial aspect of making your business heard. As entrepreneurs, especially in the beauty industry, it's easy to feel like you're repeating yourself endlessly. But guess what? That's exactly what you need to do. To stand out in a crowded market, you must consistently tell your story – what you do, who you do it for, and why you do it. It's not about being desperate; it's about being clear and confident in what you offer. If Target can run ads non-stop without hesitation, so can you. It's time to shed any fear of over-communicating your value. We also discuss the power of persistence and touchpoints. Whether it's through social media, emails, or in-person conversations, people need to hear your message multiple times before they take action. This episode is packed with actionable advice on creating consistent, engaging content that highlights your unique offerings and the benefits for your clients. From sharing testimonials to showcasing what makes your salon special, I emphasize the importance of repetition and clarity in your communication strategy. Lastly, let's break down the importance of moving past scarcity and victim mentalities. Desperation doesn't mean defeat – it can be a powerful motivator to innovate and push forward. By consistently showing up for your business and your clients, you build trust and credibility. Remember, every touchpoint is a step towards converting interest into loyal clientele. So, let's amplify your voice, stay persistent, and move boldly towards your goals. Tune in, take notes, and let's elevate your beauty business together! Check out Supported Salon Owner - ⁠CLICK HERE

Check out Supported Salon Owner - CLICK HERE In this episode of The 10 Minute Beauty Business Podcast, I'm speaking about a critical issue for salon owners: how to effectively share testimonials on social media. We all know that getting and displaying reviews is essential, but the traditional methods often fall flat. Canva graphics with five-star ratings might have worked in the past, but they lack the emotional impact needed to truly connect with potential clients. Today, I'm sharing actionable strategies to elevate your social proof and make your testimonials engaging and story-driven, ensuring they resonate with your audience and bring in more clients. The key to sharing testimonials is storytelling. People don't want to read boring text; they want to connect emotionally with real stories. When you craft a narrative around your client's experience, it's much more impactful. For example, instead of posting a generic review, create a short video that shows the client's journey: their initial hair, the inspiration they brought in, the process, and the final result. Add a heartfelt text from the client expressing their love for the new look. This approach not only showcases your skills but also allows potential clients to see themselves in those stories, making your services more relatable and desirable. Sharing testimonials in a more engaging way isn't just about making pretty posts. It's about creating a deeper connection with your audience. When you tell a story, you evoke emotions, making your content memorable and impactful. This method helps build trust and credibility, which is crucial for attracting new clients. Moreover, it's not about going viral but about consistency and quality, ensuring your salon's social media presence is strong and effective in converting views into bookings. Finally, remember that you are the guide in your client's story. Your services help them become the hero of their own beauty journey. Highlight their transformations and satisfaction, not just your role in it. This subtle shift in perspective can make a huge difference. By focusing on the client's experience and results, you make your content more engaging and your social proof more powerful. Implement these strategies to make your social media efforts more fruitful, bringing in more aligned clients and making your salon's online presence truly shine. Check out Supported Salon Owner - ⁠CLICK HERE

In this episode of the 10 Minute Beauty Business Podcast, we're diving deep into actionable strategies you can implement right away to boost your beauty business and attract more clients. I'm thrilled to share insights from my brand-new masterclass, Visibility Tenfold, which is designed to help you get more eyes on your business and build awareness. This method has been a game-changer for my salon, resulting in exponential growth over the past five years, and now I'm sharing all the secrets with you! One key takeaway is that while social media is important, it's not the sole driver of our growth. Visibility Tenfold focuses on maximizing your business visibility off social media as well. This method has proven results, and even those who only implement part of it have seen significant improvements. It's all about strategic moves and making sure every effort counts, without the constant stress of social media trends. Trust me, you can skyrocket your business by combining the right off-social strategies with intentional social media actions. In the coming episodes, I'll be walking you through a mini-series on how to effectively use social media in conjunction with the Visibility Tenfold method. We'll explore how to simplify your social media approach and make it truly matter to your clients. From creating engaging content that speaks directly to your audience's desires to showcasing your unique selling points, I'll provide you with practical tips and real-life examples to make your social media presence more impactful and less overwhelming. If you haven't taken the Visibility Tenfold masterclass yet, now is the time! For just $97, you can transform your business and see almost immediate results. This is the resource that can kickstart your growth, whether you're new to my coaching or a long-time listener of the podcast. Remember, it's not just about posting pretty pictures; it's about creating meaningful connections and delivering exactly what your clients want. So, get ready to revamp your approach and watch your business flourish! Resources Instagram: ⁠@lexilomax⁠ Masterclass: ⁠Visibility Tenfold⁠ Join SSO Community: ⁠Supported Salon Owner

In this episode of the 10 Minute Beauty Business Podcast, I dive into a topic that many salon owners find daunting but is crucial for success – contracts and legal agreements. I emphasize the importance of having solid contracts to ensure freedom and peace of mind in salon ownership. Additionally, I share business updates and insights to help you thrive in your beauty business. Importance of Contracts: Contracts and legal agreements provide freedom and security in your business. Many salon owners tend to overthink their contracts, but simplified, clear agreements are essential. Avoid liability by establishing proper legal frameworks and ensuring your contracts cover all necessary aspects. Creating Staff Excitement: Engaging and motivating your staff starts with understanding their motivations and maintaining a positive culture. Having the right team and shared goals makes a significant difference in your salon's success. I share tips on how to keep your staff excited and aligned with your salon's vision. Masterclass Insight: My latest masterclass, "Visibility Tenfold," focuses on growing your business revenue without spending extra time on social media. The principles apply to both client acquisition and backend operations, helping you build a well-rounded and thriving business. Highlights from the masterclass include strategies for increasing visibility and revenue while maintaining a balanced workload. Handling Contracts Efficiently: Simplify your contracts and avoid overthinking the process. Use tools like ChatGPT to draft basic agreements, then consult a lawyer for finalization to ensure everything is legally sound. Investing in legal advice is crucial for saving time and avoiding costly mistakes in the long run. Community Support: The Supported Salon Owner (SSO) community offers valuable resources, support, and direct communication with me to help you navigate salon ownership challenges. By joining SSO, you gain access to a network of like-minded salon owners and expert advice to elevate your business. My message is clear: stop overthinking and start simplifying. Whether it's contracts, staff motivation, or business strategies, clarity and simplicity are key. By setting up proper legal frameworks and focusing on what truly matters, you can achieve the freedom and success you desire in your beauty business. Instagram: @lexilomax Masterclass: Visibility Tenfold Join SSO Community: Supported Salon Owner Tune in to this episode for practical advice, business updates, and a motivational boost to simplify and strengthen your salon business. Don't miss my insights on creating a legally sound foundation and achieving true business freedom.

On this episode of the 10 Minute Beauty Business Podcast, we're diving into Instagram's latest updates and how they impact your salon business. I'll guide you through new features like "frames," "reveal," and "cutouts," offering creative ways to boost your engagement. But we won't stop there—I'm also sharing strategies for optimizing your online presence beyond social media, so you can attract clients without the daily posting grind. Many of you have struggled with Instagram glitches and the pressure of maintaining a constant social media presence. This episode addresses these frustrations and provides actionable solutions to elevate your visibility. By tuning in, you'll learn how to diversify your marketing efforts, leverage SEO, and optimize online business listings to attract more clients effortlessly. If you're tired of the social media rat race and want sustainable, effective strategies to grow your beauty business, this episode is a must-listen. Don't miss out on these game-changing tips that can transform your business and bring in the right clients with ease. CHECK OUT VISIBILITY TENFOLD