AutoKnerd

Welcome to AutoKnerd, where car sales gets smarter, funnier, and a whole lot more human. In this episode, we're diving into the real secret sauce of selling cars: customer validation. Spoiler alert: it's not about stamping a parking ticket or dropping prices like confetti. Host Andrew Sardone unpacks what it actually means to earn trust, ask the right questions, and build connections so strong they convert anxious browsers into confident buyers. You'll hear: • A firsthand story of how listening beat discounting • Why trust-building can literally double your close rate • Three validation scripts that actually work • What 76% of customers don't trust about dealerships — and how to flip it • And why empathy is still undefeated in the sales game Whether you're new to the floor or managing the whole store, this episode delivers the mindset, language, and tactics that make you unforgettable to your customers — and unstoppable in your numbers. Validation isn't a magic trick — it's a skill. And today, you're leveling up.

Car buyers aren't just buying vehicles—they're buying you. In this episode, we unpack how emotional intelligence (EQ) transforms average consultants into top performers. Backed by data, dealership success stories, and real-world strategies, we'll show you how mastering empathy, trust, and active listening leads to more sales, happier customers, and longer careers. Whether you're new to the game or looking to sharpen your edge, this episode is your roadmap to selling with soul and closing with confidence. If you've ever struggled with customers who put up walls or managers who don't “get” the human side of selling, this episode is for you. contact- Andrew@autoknerd.com

In this episode of AutoKnerd, we dive into the often-misunderstood world of digital leads—the ones that show up from sources like social media and credit sites without clear intent. These leads can feel like a mystery, and working them can quickly turn into a draining guessing game. We explore how to approach them with empathy, strategy, and clarity, offering real-world messaging tips that actually get responses without sounding robotic. Whether you're getting ghosted on day one or trying to nurture curious clicks into real conversations, this episode gives you the mindset and messaging to handle the chaos of online Ups without losing your soul in the CRM.

Most salespeople lose their next five deals the moment their last customer drives away. Why? Because their follow-up is either lazy, robotic… or nonexistent.   In this episode of AutoKnerd, we're digging into one of the most underrated, money-making habits in automotive sales: purposeful follow-up. I'll show you what bad follow-up sounds like, how to build a rhythm that actually creates trust, and the exact moment you've earned the right to ask for repeat and referral business—without sounding desperate.   If you're ready to stop chasing and start farming a business that feeds you year after year… this is the episode. Like what you hear? Follow AutoKnerd for weekly insights that make the car business more human, profitable, and fun.

You did the work. You asked the right questions. You found the perfect car. And they still bought from someone else.   In this episode, we break down the kind of rejection that hurts the most—when you do everything right and still lose the deal. Learn why it's not always your fault, how embarrassment plays into customer ghosting, and what real follow-up with integrity looks like.   This one's for every consultant who gave it their best… and walked away empty-handed.

What happens when the sales board goes blank… and your confidence goes with it? In this episode, we're taking aim at one of the most toxic beliefs in the car business: “You are only as good as your last deal.” Spoiler alert—you're not. This isn't just another sales training episode. It's a gut-check.   We dive into: The emotional trap of commission-based identity Stoic wisdom for surviving a slow month Why legacy beats leaderboard every time And how kindness is the KPI no one talks about—but everyone remembers   If you've ever felt like a failure because your number didn't measure up—this one's for you. You are not your commission slip. You are your consistency. Your integrity. Your ability to care, even when it doesn't pay.   Let's break the cycle—and build something better. Andrew@AutoKnerd.com

In this episode of the AutoKnerd Podcast, we dive into the power of reinvention and resilience. Inspired by the remarkable post-WWII transformation of Volkswagen, we explore how even the toughest setbacks—whether in your career, personal life, or business—can become the foundation for a powerful comeback.   Through the lens of Volkswagen's shift from a wartime symbol to a beloved global brand, this episode offers practical insights on how you can reset your mindset, rebuild trust, and move forward with purpose. Whether you're facing challenges in sales or striving for a personal transformation, this episode will show you how to embrace change, face your struggles, and build the future you want.   Tune in for inspiration, actionable advice, and a reminder that no matter how deep the setback, you can always rebuild and move forward.

Let's face it: sometimes, customers can be a lot. Whether they're rude, demanding, or just plain frustrating, we've all encountered those clients who make us want to hit “snooze” on our careers. But here's the secret—kindness is the best way to survive, thrive, and even maybe win them over.   In this episode, we dive into the art of smiling through gritted teeth, keeping your cool, and turning difficult customers into loyal ones—all with a sprinkle of humor and a splash of sarcasm. Spoiler alert: This episode won't make you like those customers, but it will show you how to handle them like a pro.   Plus, we'll take a stroll through automotive history with examples from Henry Ford and Mercedes-Benz—because who doesn't want to hear how the masterminds of the past kept their cool while revolutionizing the car industry? (Trust us, it's better than it sounds.)   So, if you're ready to take your customer service to the next level—without throwing anyone under the bus (yet)—this episode is for you. Grab your coffee, put on your best customer-facing smile, and let's get into it.

Imagine if every morning commute required firing up a boiler, watching a pressure gauge, and possibly losing your eyebrows in a steam-related mishap—sound crazy? Well, it almost happened! This week on AutoKnerd, we dive headfirst into the wonderfully strange and largely forgotten world of steam-powered cars. From Nicolas-Joseph Cugnot's crash-prone invention to the ridiculously impressive Stanley and Doble steamers, we'll explore a reality where brass replaced plastic, steam replaced gas, and “waiting for pressure” replaced road rage. Whether you're selling cutting-edge cars or just nerding out on automotive oddities, this episode offers hilarious insights into how innovation, convenience, and common sense don't always arrive in the same vehicle. Subscribe now so you don't miss your weekly dose of automotive madness—and maybe you'll learn exactly how not to pitch a car that takes 30 minutes to start.

Buckle up, AutoKnerds, because today we're diving into one of the wildest ideas in automotive history—nuclear-powered cars! That's right, once upon a time, engineers and dreamers thought the best way to fuel your daily commute was with a miniature nuclear reactor. What could possibly go wrong?   In this episode, we'll explore two of the most infamous attempts at making this atomic fantasy a reality: ☢ The Ford Nucleon – Ford's 1958 vision of a car powered by a tiny fission reactor (because swapping out uranium cores instead of oil changes sounded fun). ☢ The Simca Fulgur – A French concept car that wasn't just nuclear-powered but also voice-controlled and autonomous. Basically, it predicted modern tech—just with way more radiation concerns.   Along the way, we'll break down the atomic-age optimism that led to these wild designs, why they ultimately never hit the road, and—most importantly—what sales professionals can learn from these over-promised, under-delivered vehicles. Because if history has taught us anything, it's that customers don't love being sold a dream that turns out to be impossible.  

The DeLorean DMC-12 wasn't just a car—it was a vision of the future. Stainless steel body? Check. Gull-wing doors? Check. A marketing campaign that made it the must-have ride of the early ‘80s? Absolutely. So how did this dream machine turn into one of the biggest automotive flops of all time? In this episode of AutoKnerd, we take a deep dive into the story of John DeLorean, his revolutionary car, and the moment the world lost faith in his brand. From Hollywood hype (Back to the Future, anyone?) to corporate chaos, we explore the key sales and branding lessons behind this cautionary tale. And of course, we sprinkle in some Ready Player One vibes and a few ‘80s pop culture nods for good measure. If you love automotive history, sales psychology, and learning from the past, this one's for you!

What if I told you that the fastest way to bigger commissions... is to stop chasing commissions? Sounds crazy, right? But here's the kicker—it actually works. In this episode, we're pulling back the curtain on why leading with kindness, empathy, and real human connectionisn't just good karma—it's good business. I've got stats to prove it, stories to back it up, and a simple shift you can make today that will change the way customers see you forever. Think you know what it takes to win in sales? Think again. Hit play and find out why the best salespeople aren't the ones pushing the hardest… they're the ones who care the most.

In this episode, I sit down with David Hirschfeld from Tekyz.inc to explore how AI is transforming the sales process. We discuss how AI can enhance CRM systems, streamline daily tasks, and give sales professionals a competitive edge. Whether you're in sales management or on the front lines, this conversation will show you how to leverage AI for efficiency and better customer relationships. Don't miss it! mash subscribe!  ———- David's Bio David Hirschfeld is a 35-year software development veteran with a unique perspective on startups, technological innovation and business growth. A former physics student from UCLA, David's career spans leadership roles at tech giants like Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup—which grew to 800 customers across 22 countries and was successfully sold in 2000.   Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups. Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.   David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics. When not transforming business strategies, he enjoys woodworking, golfing, and drawing leadership insights from his experience raising four successful sons.

Ever walked onto a car lot and suddenly felt like you're on an episode of Shark Week—but you're the seal? Yeah, customers feel that too. That's why trust is everything in sales. And guess what? The secret to building trust isn't a magic script or the perfect close—it's kindness. In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfortable with. We're breaking down real-world stats (because numbers don't lie), sharing stories of sales done the right way, and giving you actionable strategies to build trust, increase sales, and create customers for life. Here's what you'll get in this episode: ✅ Why high-pressure tactics are killing your sales (and what to do instead) ✅ The science behind trust and how emotions drive buying decisions ✅ How a little kindness goes a long way in turning customers into raving fans ✅ Real, practical ways to sell without feeling like a pushy salesperson The best salespeople don't just close deals—they build relationships. And that starts with trust, empathy, and actually caring about the customer sitting in front of you. So, if you're tired of the old-school “sell or die” mentality and want to start winning the right way, hit play now. Your customers (and your commissions) will thank you.

Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer. In this episode, we explore: ✔️ How active listening transforms customer interactions ✔️ The difference between hearing and understanding ✔️ Why asking the right questions leads to better sales outcomes ✔️ Real-world examples of how listening can turn hesitation into commitment If you're in sales—especially the automotive industry—this episode will help you refine your approach and connect with customers on a whole new level. Listen now and start selling with more care, confidence, and authenticity!

"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers" In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever. Join Andrew as he breaks down: Why hybrid vehicles are becoming a must-have in dealership inventories. The key motivations of hybrid buyers, from fuel savings to sustainability. How to position hybrids as the perfect solution during the needs assessment stage. Strategies to overcome common objections, like price concerns and misconceptions about performance. The importance of empathy, kindness, and genuine connection in guiding customers toward smarter, more meaningful purchases. Whether you're a sales consultant, sales manager, or dealership owner, this episode is packed with actionable insights to help you adapt to the changing market, engage with customers on a deeper level, and close more hybrid deals. Tune in and learn how to lead the charge in this growing segment of the automotive market!

Hosted by Andrew Sardone Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and start selling with purpose—because when customers feel cared for, they're motivated to buy.   Feel free to reach out. Andrew@Autoknerd.com

  In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys. We explore the emotional rollercoaster that customers experience and its impact on their overall impression of the dealership.   But it doesn't have to be this way! We'll share innovative strategies to transform this idle time into a truly valuable experience. Why not use this opportunity to educate customers about their new vehicle? From tech tips to performance features, let's turn waiting time into learning time, ensuring that customers leave with a positive and informed perspective on their purchase. Tune in for insightful discussions and expert advice on turning potential frustration into satisfaction.   Please share to help others www.AutoKnerd.com Andrew Sardone Asardone@autoknerd.com

Hey folks, welcome back to AutoKnerd! Today, we're diving into the topic of ‘The Great Reset'. You know, it's been a tough time for the auto industry, and it's easy to feel overwhelmed and discouraged. But let's remember that we're all in this together, and we can bounce back stronger than ever.   First things first, let's talk about the challenges we're facing. Car sales are tough, and working so hard can leave us feeling drained and unfulfilled. But here's the thing: we have the most powerful asset we could ever have - our brains. So, let's use them to our advantage and figure out how to get back on track.   In this episode, we'll explore what's happening in the auto industry and discuss some strategies for recovery. We'll talk about the importance of taking care of ourselves, our customers, our dealerships, and our families. And we'll share some tips and tricks that can help us move more metal and make a positive impact on the industry.   So, grab a cup of coffee, sit back, and let's chat about how we can get our heads back on track and make the auto industry a better place for everyone.   Your host, Andrew Consulting and training services available by emailing Andrew@AutoKnerd.com

In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety. Join me as I delve into: History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits. Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the wheel by mitigating the risks associated with phone use. Customer Education: Effective strategies for presenting tech-related features to customers. Learn how to establish a baseline understanding of their personal technologies to tailor your demonstrations and enhance their comprehension. Whether you're a sales consultant or simply interested in automotive safety, this episode provides valuable insights into the intersection of mobile technology and driving. Tune in to stay informed and discover how to make driving safer and tech presentations more impactful. YouTube: www.AutoKnerd.com Email: Andrew@autoknerd.com #CarSalesTraining #AutoSales #DrivingSafety #CellPhones #Legislation #SafetyTech #CustomerEducation #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #TechFeatures

Welcome to the latest episode of AutoKnerd! In this episode, we tackle a crucial aspect of the car sales process: effectively communicating complex technologies to customers. Buying a car can be overwhelming, especially when faced with advanced features and technologies. It's essential to match your explanations to the customer's level of technical understanding to ensure they feel confident and informed. In this episode, I discuss how to: Understand Your Customer: Techniques for learning about your customer's knowledge level and comfort with technology. Simplify Complex Concepts: Strategies for breaking down difficult technologies into easy-to-understand definitions that align with the customer's understanding. Avoiding Technical Overload: How to explain features without overwhelming or scaring away potential buyers. Building Confidence: Tips for ensuring customers feel comfortable and informed, enhancing their overall buying experience. By effectively communicating and simplifying car technologies, you can create a more positive experience for your customers, helping them make informed decisions without feeling intimidated. Don't miss out on these valuable tips and techniques—tune in now! Podcasts can also be viewed at www.YouTube.com/@autoknerd

Welcome to the latest episode of AutoKnerd! Today, we're diving into a critical yet often challenging part of the sales process: follow-up. Follow-up isn't just about making another sale or getting referrals—it's about building and nurturing a long-term, trusting relationship with your customers. In this episode, I emphasize the importance of maintaining a positive connection with your customers even after the sale is complete. Here's what you'll learn: The Right Approach: How to ensure your customers continue to pick up your calls by applying the right amount of pressure and showing genuine care. Avoiding Common Pitfalls: Recognizing the fine line between being persistent and being pushy, and how to avoid alienating your customers. Building Trust: Techniques to establish a long-term trusting relationship that makes customers feel comfortable and valued. Referrals Done Right: Strategies for gaining referrals organically by making your customers feel appreciated and respected, rather than pressured. Whether you're a seasoned sales consultant or new to the industry, this episode is packed with actionable insights to help you master the art of follow-up. By focusing on relationship-building, you can ensure your customers are not only satisfied but also eager to refer others to you. Don't miss out on these valuable tips and strategies—tune in now! #CarSalesTraining #AutoSales #FollowUp #CustomerRelationships #SalesConsultant #CustomerTrust #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #CustomerLoyalty

Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery. A great delivery is more than just handing over the keys—it's about creating a memorable experience that ensures the customer's happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtful delivery process is crucial for both the customer and the dealership. In this episode, you'll learn: Importance of a Good Delivery: Understand why a smooth and detailed delivery process enhances customer satisfaction and fosters positive relationships. Steps for a Successful Delivery: Discover the key steps to ensure a comprehensive and engaging delivery experience, from vehicle walkthroughs to personalized service. Creating a Lasting Impression: Learn techniques to leave a lasting impression that encourages customers to return for future purchases and refer friends and family. Benefits for the Dealership: Explore how an excellent delivery process can lead to repeat business, positive reviews, and increased customer loyalty. Whether you're a seasoned sales consultant or new to the automotive industry, this episode is packed with actionable insights to help you elevate your delivery process and enhance customer satisfaction. Don't miss out on these valuable tips—tune in now!

Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal. I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit. Join me as I break down the contrasting approaches to closing a car deal: Salesperson Approach: Understand how traditional salespeople set up negotiations, often compromising their commission or the customer relationship by giving or taking away offers. Sales Consultant Approach: Learn how a sales consultant counsels customers, listens to their needs and wants, and educates them on vehicle finances to set the stage for a zero-negotiation close, ensuring extreme customer satisfaction. Discover the strategies and mindset that can transform your closing process, fostering long-term customer relationships and higher profits. Whether you're new to the industry or a seasoned pro, this episode is packed with insights to help you close deals more effectively and ethically. Don't miss out on these valuable tips and techniques—tune in now!   Contact: Andrew@AutoKnerd.com #CarSalesTraining #AutoSales #ClosingTechniques #SalesConsultant #CustomerSatisfaction #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #SalesSuccess

In this episode of AutoKnerd, we explore a pivotal part of the automotive sales process: the test drive.

Video Podcast can be found here --->AutoKnerd Welcome back to AutoKnerd! In today's podcast, we're diving deep into a crucial aspect of the car sales process: the walk-around.

In our 13th episode of AutoKnerd, we dive deep into the essential practice of fact-finding in the car sales process. Discover why it's crucial for car sales consultants to invest significant time in asking questions and uncovering the unique needs and desires of each customer. Join me as I explore how every need and desire is intricately tied to an emotion, and why understanding and tapping into these emotions can transform the sales experience. Learn how selling based on these emotional connections is far more effective than simply showcasing a vehicle and hoping for the best. This episode is packed with insights and strategies to help you elevate your sales approach by prioritizing the customer's emotional journey. Don't miss out on these valuable tips to enhance your fact-finding skills and drive successful sales outcomes! YouTube Channel ---> Click Here

In this episode of AutoKnerd, host Andrew Sardone delves into the crucial step of the car sales process: needs assessment. With a philosophy centered on prioritizing the customer's experience, Andrew emphasizes the importance of understanding the customer on a deeper level to guide them towards the perfect vehicle. Tune in as Andrew explores the emotional connection customers have with the features they desire in a car, and how to leverage this connection to drive purchasing decisions. By elevating these emotions into action, Andrew demonstrates how sales professionals can not only meet but exceed customer expectations while maximizing profitability. Whether you're a seasoned salesperson looking to refine your approach or a newcomer eager to learn, this episode offers valuable insights into transforming customer insights into successful sales outcomes. Don't miss out on this enlightening discussion on customer-centric selling strategies in the automotive industry! www.AutoKnerd.com  Andrew@AutoKnerd.com

Join Andrew Sardone, a veteran Sales Trainer and an expert in electric vehicles (EVs), for insightful discussions on navigating technology in the automotive industry. In this week's AutoKnerd episode, Andrew tackles the challenge of explaining complex tech features to individuals who are less familiar with modern technology. Whether you're a sales professional looking to enhance your communication skills or someone seeking to understand automotive innovations better, this episode offers practical tips and strategies. Andrew breaks down complicated features into manageable concepts, guiding listeners through the process of effectively explaining technology to customers. Discover how to bridge the gap between tech-savvy enthusiasts and those new to advanced automotive technologies. Tune in and gain valuable insights into simplifying tech explanations for a diverse customer base. Subscribe to AutoKnerd and accelerate your understanding of technology in car sales!

In today's episode of AutoKnerd, we delve into the art of sales consultancy and the power of conducting a thorough needs assessment with your customers. Join us as we explore how taking the time to understand your customer's needs can elevate positive emotions, build trust, and ultimately, win the deal. Tune in for valuable insights and strategies to enhance your sales approach and create lasting connections with your customers!

Join host Andrew Sardone on AutoKnerd as we dive deep into the electrifying world of electric vehicles (EVs). In this episode, we debunk common myths and misconceptions surrounding EV adoption, from range anxiety to battery woes, with humor, sarcasm, and expert insights. Tune in for a shockingly bright exploration of the future of transportation!

In this episode, we explore the visionary journey of Henry Ford and his groundbreaking experiments with ethanol as a fuel for automobiles. From the early 20th century to the present day, Ford's passion for sustainability and innovation paved the way for advancements in alternative fuels and sustainable transportation. Delve into the fascinating world of automotive history with us and discover the legacy of Henry Ford—a visionary ahead of his time.

In this episode, we explore the evolution of Advanced Driver Assistance Systems (ADAS), from their origins as a solution to distracted driving to their role in paving the way for fully autonomous vehicles.  

Join us on AutoKnerd as we explore a game-changing approach to car sales: prioritizing relationships over control. Discover why building genuine connections with customers is crucial for long-term success. With insightful discussions and practical tips, this episode will challenge your perspective and empower you to revolutionize your sales strategy. Tune in now to unlock the secrets to sustainable success in the world of car sales!

Join us on AutoKnerd as we dive into the emotional journey of automotive purchasing, exploring how feelings shape our decisions behind the wheel. From the excitement of stepping into a dealership to the challenges of navigating doubts and uncertainties, each episode uncovers the emotions that drive our choices. Discover the power of positive connections, empathetic strategies, and proactive problem-solving in enhancing the car-buying experience.