How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 9.Takeaways(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into(5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:15) Takeaway #4: Use these two barometers to test if you're oversharing:#1: Is this helpful for my audience? #2: Is sharing this appropriate for my audience? (9:41) Takeaway #5: Hit reply on emails that you like! Links from this episode:Take another look at the email we featured in Episode 9 Build your email toolbox when you join Email Mastery.Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you're Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps:(4:30) How Hannah's research brain – and TikTok culture – led to this email (12:51) The balancing-act-slash-experiment that is Hannah's email list (14:37) How to set objectives in research so you don't color the data (18:09) The measure Hannah used for this email, in absence of replies (21:29) The ripple effect this email gave to Hannah's overall personal brand About our guestHannah is a Consumer Psychologist for growth-stage startups. She's also a Cornell Psych Grad & trained therapeutic Counsellor with 10 years of experience in qualitative research. Now she helps clients like HubSpot and Shopify Plus decode how their customers think, so they can connect with (and convert!) the human behind the buyer. Links from this episode:Take a look at the email we're talking about today Take a look at Jason Fiefer's email with the full story of Naveen's reframe Follow Hannah on LinkedIn Get more transparent insights from Hannah at hannahshamji.com/newsletter Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episodeApple Podcasts Spotify Google Podcasts Or find on your favorite podcast player
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 7. Takeaways(2:32) Takeaway#1: Creativity isn't magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss' hesitations to risk Links from this episode:Take another look at the email we featured in Episode 7Get access to Nick's class on creativity when you join Email Mastery. Get really jealous of Dr. Eric's Fier's patients when you take a look at his site. Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple Podcasts Spotify Google Podcasts Or find on your favorite podcast player
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps:(3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns(4:32) How they reduced risk pre-send(6:59) The follow up email that snowballed the campaign viral-ity (10:31) Why you shouldn't plan an airtight content calendar(13:00) How Nick reapplied media principles and community building methodology to bust expectations (15:28) The benign violation theory that gives these emails their magic (19:19) The craziest job offer story that sounds too crazy to be true (22:23) Why Nick's favorite email lists change so frequentlyAbout our guestNick Gaudio is a native West Virginian, ENFJ, Ravenclaw, Scorpio, Wood Ox, and Chaotic Good. He's earned an MFA from The University of Michigan, as well as seven awards from the Press Association as a reporter. Nick has served as a writer and/or email expert for many companies, large to small, B2B to B2C, ecom to SaaS: including theCHIVE.com, Saatva, Rev, Infinite Ranges, RunYourPool, and most recently, Rattle. He lives in Austin with his very patient wife and three toddlers.Links from this episode:Take a look at the first email we're talking about todayTake a look at the second email we're talking about todayFollow Nick on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.Takeaways(2:03) Takeaway #1: Show, don't tell. (But, for real.)(3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We(5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers(6:50) Takeaway #4: Try psychological incentives before physical incentives(8:32) Takeaway #5: Test best practices(8:56) Takeaway #6: Listen to your intuition, especially when dealing with humans(9:29) Takeaway #7: Couple list-wide feedback initiatives with individual, behavior-based surveysLinks from this episode:Take another look at the email we featured in Episode 5Take a look at the non-customer version of the emailTake a look at the survey sent to non-customers Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)Understand when to send feedback / review / upsell / and other strategy emails when you join Email Mastery. Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you're hesitant to bother your customers? Listen in on how Licorice.com's customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send on feedback requests without any hesitation. Timestamps:(1:31) How a domain name (and COVID-19) moved Jonathan from corporate to ecomm(3:40) The crazy inspiring feedback this email generated – and how it led to a relationship with one of the world's wealthiest(5:19) How the team knows when to survey their customers(6:40) The survey questions they asked – and the one that got the best responses(8:02) The A/B test results from their “best practice” sender name(11:55) The brand Jonathan swipes from for design and structure inspiration(12:08) The brand that convinces Jonathan that he's getting real, personal 1:1 emails – despite him knowing he's in a funnelAbout our guestJonathan is the co-founder of GOAT Foods, parent company to seven gourmet snack companies.Links from this episode:Take a look at the email we're talking about todayFollow Jonathan on LinkedInMunch on some goodies from the GOAT foods family: licorice.com or pretzels.com or chocolate.com or caramels.com or cashews.comGet design inspiration from hexclad.comDare to remember that the flockfoods.com email's are automatedGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
About this episodeLet's dive into the strategies and methods used in the Valentine's Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.Takeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don't be scared to sell. The products you're pitching provide value, as long as you're not being too pushy.(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.(6:16) Takeaway #4: Borrow from other media(8:06) Takeaway #5: Think outside the inbox, especially if you've got a team to help amplify(9:24) Takeaway #6: Try a sentiment rating systemLinks from this episode:Take another look at the email we featured in Episode 3Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
About this episodeWhat happens when you're about to hit deadline but legal still hasn't given you approval? You come up with a new idea – that takes the internet by a storm. Because when you're not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine's Day love letter to your customers.Timestamps(4:00) How lack of legal approval actually inspired a better email(9:05) The elements that gave this email an authentic feeling of caring(10:50) Why it's okay that this email's impressions aren't measurable(13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes
Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget BreakthroughAbout this episodeLet's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways(1:35) Takeaway #1: Email isn't dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) Takeaway #2: Don't scoff – save! Use “bad” emails to inspire good ones. (3:48) Takeaway #3: Just do behavioral emails. The work is worth it. (4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email. (6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn't getting in the way. (7:11) Takeaway #5: Don't forget the Rule of One. Write to one person. Picture that one persona, and write to them. (8:10) Takeaway #6: Don't underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer (9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you're a cult brand, and make sure you include a CTA. (10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products Links from this episode:Take another look at the email we featured in Episode 1 Take a look at the surprise sequel abandoned cart emailGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)About this episodeHow do you sell a $20,000 product to a busy school principal who's never heard of your brand? Well, if you're Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we're talking about todayFollow Jo on Twitter and LinkedInGet lost in all the the awesome content on CopyhackersHire Boxcar to get Jo and team on your emailsSwipe Hiut's emails like Jo doesGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode. Find on your favorite podcast playerGet the full transcript of this episode
How do you sell a $20,000 product to a busy school principal who's never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn't – to inform and inspire your own email strategies.Every other week, an email expert will share an email story – and the following week, I'll walk you through the concrete takeaways you can apply to your work.Subscribe to Email Swipes and never miss another episode!
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you're Megan Boshuyzen, you develop a dozen interactive April Fool's Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.About our guestMegan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid's monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation's PJ Library.Ideas you don't want to miss(04:39) The system Megan uses to ship emails for 3 brands with her 2-person team(06:27) The crazy timeline they gave for this email – and why it still wasn't long enough (!)(07:52) The bajillion variations of emails and landing pages Megan and Julia developed for this one email send(09:04) Why they didn't link to an external quiz for the non-interactive audience (this one surprised me)(15:42) The creation process of the email (and landing pages) – and where they swiped design inspiration from(19:49) The types of responses the email generated – and how that's informing their future strategy(24:00) Megan's favorite brands to swipe from – and why developers tend to use curated feeds for inspirationLinks from this episodeTake a look at the emails we're talking about todayMake coding emails even faster with Megan's email design system tutorial for Parcel UnpackedPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.Check out Uproot's fun-and-well-designed emailsSend better email with Sinch's email offeringsFind Megan on LinkedIn or on her websiteFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you're Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.About our guestRy Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He's written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he's done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients - while training thousands of students as a guest-teacher inside Copy School (by Copyhackers) and his own training platform, Empire Engineering.Ideas you don't want to miss(4:19) How Ryan does and does not use AI – and the process-improving reasons why(9:05) One of Ry's humanizing criteria for writing copy(9:39) The mashup of things that inspired this serenading email (5 entire years ago!)(11:09) How Ry sets the tone of cart close emails to empower confident decision making(14:23) What “projectuition” is – and how Ry uses it to normalize and validate pain points(17:11) The feedback Ry got from this email and video(19:58) The strategic change Ry would have made to this email if he could go back in time(21:28) Ry's favorite brands to cull inspiration from – and whyLinks from this episodeTake a look at the email we're talking about todayPlan more effective emails with my Ecomm Playbooks or SaaS Success PackFree consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here.Be amazed by how fresh AppSumo keeps their descriptions for similar products over and over againGet enthralled by the “mundane moment” storytelling of Cheryl Rerrick and Tarzan KayConnect with Ry on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the Sinch April Fool's Day email, featured in Episode 20.Ideas you don't want to miss(02:26) Takeaway 1: Block the big things into your content calendar(02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly(02:48) Takeaway #2: Don't stop until you hit the dead end of the customer experience(05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity(05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor.(06:18) Takeaway #5: Don't stress if your creative process fluctuates with timeLinks from this episodeTake a look at the emails we featured in Ep. 20Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you're not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you're Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for.*About our guest*Jared Jones is a writer, musician, and one-time podcast guest living in Boston, Massachusetts. He's currently trying to sell his first screenplay so if you happen to know any famous movie producers, well, that'd be pretty neat.*Ideas you don't want to miss*(05:25) How Jared used his comedy background to develop the Drizly voice – and his “test the fences” barometer(11:43) How the team planned the 19-email-20-push (!) Drizly goodbye – and how the idea was borne from the absurd amount of emails they had to send(12:49) How the “last Western” movie influenced the idea and imagery of the campaign(16:55) Jared's brainstorming strategy – and elusive methods for defining a creative process(21:25) The results of the goodbye emails (and other fun subscriber reactions over the years)(28:30) How Jared is transitioning to a new role at a 100-year old brand that has tighter fences(30:13) Jared's favorite brands to swipe emails from(32:14) A neat trick Jared uses to build loyalty with his readers*Links from this episode*Take a look at the emails we're talking about todayPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassCheck out the product description pages (PDps) on Firebox's siteFollow Jared's journey as he shapes the evolving Stanley Black and Decker Craftsman voiceSee how Liquid Death's voice touches everything they doReplace your Drizly fix with another “absurdist” brand, GoodrCheck out how Chubbies speaks straight to their audienceFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com*Subscribe to Email Swipes and never miss another episode*Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
What happens when you know your customers use your product to tap into their inner child? If you're Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.Timestamps:(3:07) The first step the GetUplift team takes before they touch any copy(4:42) How the customer research fed this email idea(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead(7:37) The little extras that make this abandoned cart shine(11:03) An excellent A/B split for all abandoned cart sequences(12:58) Sophia's tip for testing unconventional things(17:47) How this sequence gave a feedback loop to optimize further sequences(18:09) The one thing Sophia would change to improve this emailAbout our guestSophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.Links from this episode:Take a look at the email we're talking about todayFollow Sophia on LinkedInCheck out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you're there, it's neatWhen you're stuck, get big picture positioning reminders from TovalaGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara's Earth Day sale, at the height of COVID-19.Ideas you don't want to miss(02:01) The new idea the team came up with, to replace the original IRL initiative(03:13) What made this email risky(03:58) The disappointing response this email got(04:46) A similar email I once got from a different brandLinks from this episodeTake a look at the email we're talking about todayPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassGive me feedback on Season 1 so I can improve for Season 2Follow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11.Ideas you don't want to miss(02:08) Takeaway 1: Research gives you relevance.(03:03) Takeaway 2: Templates have their place, but they're limited(03:26) Takeaway 3: Use abandoned carts to motivate, not just remind(05:29) Takeaway 4: Layer in emotion – it's how people make decisions!(05:52) Takeaway 5: Test your buttons – boring often converts betterLinks from this episodeTake a look at the email we're talking about todayPlan more effective abandoned cart sequences with my Abandonment PlaybookGrow your business when you join the Creative CEO AcademyFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 12.Timestamps(3:23) Takeaway 1: Convert users by helping them to get to the aha moment(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh(7:57) Takeaway 5: Get readers hooked with a micro-commitment(8:45) Listen in on Dawn's experience collaborating on this project – and her insightful thoughts on the email and flowLinks from this episodeTake a look at the email we're talking about todayPlan more effective onboarding sequences with my SaaS Onboarding Success PackBe more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Follow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you're talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?Timestamps(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well(6:52) The type of email that I find hardest to write – and why(8:58) What it was like to write an email flow together with another copywriter(9:53) How this email changed from its original iteration(10:16) The reactions this email garneredLinks from this episodeTake a look at the email we're talking about todaySupercharge your Pinterest and Instagram marketing with TailwindFollow Nikki on LinkedInGrow your business when you join the Creative CEO Academy (I'll earn a commission)Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission)Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Whew, it's been a fun season! Let's take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1.Ideas you don't want to miss(01:05) Why I started Email Swipes despite the fact that I'm not your classic podcast person(03:41) The one thing I'd do differently if I was launching Email Swipes again(04:28) The best part of the launch (that I almost didn't even include)(04:39) Why I edited the first 10 episodes myself – and why I started outsourcing the editing(06:10) How I use AI (and how I don't) for Email Swipes(06:54) The most surprising things about podcasting(08:01) The most rewarding thing about podcastingLinks from this episodeGive me feedback on Season 1 so I can improve for Season 2Check out everyone's guesses on what I was launching (on the success page of the survey, @#sorrynotsorry)Subscribe to Jason Fiefer's awesome newsletterFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15.Ideas you don't want to miss(01:36) Takeaway #1: Keep your content goal-oriented(06:17) Takeaway #2: Keep your content action-oriented(07:12) Takeaway #3: Don't forget that sender name reputation is worth more than subject line click-abilityLinks from this episodeTake a look at the email we featured in Episode 15Balance your content and promos better with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to ConvertKit using this affiliate link. Terms and conditionshere.Give me feedback on Season 1 so I can improve for Season 2Follow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
Let's dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.Ideas you don't want to miss(06:11) Takeaway #1: Build your brand's human side with safety nets(06:16) Takeaway #1.1: Test your sender names(07:43) Takeaway #2: Keep the customer front and center when using humor(10:24) Takeaway #3: Weave branding into your email strategy(11:32) Takeaway #4: Find mini-niches to spotlight and engage withLinks from this episodeTake a look at the emails we featured in Ep. 18Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassThinking of starting a podcast? I highly recommend Chana Greenstein's podcast bootcamp (nope, not an affiliate!)Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen hereSign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don't use the term excellent for many newsletters – this one's uniquely insightful)Missed the Bitly episode with Devin O'Toole, Love and Links? Listen hereHave fun with Jared's website hereFollow Nikki on LinkedInGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
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