Entrepreneurship and Art

Carly, George, and Dan are joined by Berklee College of Music student Adam Saah. Adam recently wrote two articles on the B-Certification process (To "B" or Not To "B" and To Care More) and has been helping GHStrategic (George's consulting firm) become B-certified. The group discusses what that process has been like and how ethics can be a competitive advantage.

Comedians' works are streamed and broadcast across Spotify, YouTube, Pandora, SiriusXM, and more. However, unlike music where royalties are paid for two copyrights (composition and master recording), Comedians have only ever been paid royalties on the recording of their performance, not on the underlying literary work (equivalent of a composition). Jeff Price, founder of Word Collections and previous founder of Tunecore, Audiam, and more is setting out to fix that by helping comedians license and collect royalties owed to them for their unlicensed literary works. Learn more about Word Collections: https://www.wordcollections.com Follow Jeff Price's blog: https://medium.com/@JPriceOfMusic

Dan, George, and Carly talk about what life post-COVID may look like. Will conferences stay virtual? What about livestreams and concerts? Is it finally VR's time to shine? Read the full show notes: https://www.entrepreneurshipandart.com

Dan, Carly, and George talk about what it means to be an industry plant, if that matters, and how it impacts people's perception of your talent or art. They also touch on the complexity of separating great art from bad people, and what it means to be privileged. George learns about papayas. Full show notes: https://www.entrepreneurshipandart.com

Mat Dryhurst joins George, Carly and Dan this week to answer all sorts of important questions. Is New Zealand the best place to live? Are we living in a sim? Is post-modernism the metaverse? They also talk about the future of Web 3.0, the major flaw of pay-per-stream models, and the similarities between NFTs, the music industry, the art world, venture capitalists, and sex work.

Misogyny is everywhere, including the E&A community. Carly, George, and Dan devote some of this episode to explore a recent experience Carly endured, compounded by the disappearance and murder of Sarah Everard, and what can be done to prevent it from happening in the future to create safe spaces for women. They're also saying goodbye to Slack. Carly has a new podcast (don't worry, she will not be leaving E&A).

In true George, Dan and Carly fashion, things get started with the smell of Scholastic book fairs and taxi cabs (aka Carly's new favorite adjective: redolent), before diving in to data. The three get into how the new Apple updates will impact data collection, privacy, and the customization of different tools, and what this means for both companies and consumers. Data leads to NFTs, the Most Passionate Percentile, and marketing theatre. Dan makes a sandwich. View show notes and more: https://www.entrepreneurshipandart.com/

George, Dan and Carly discuss the much-discussed Phoebe Bridgers guitar smash on SNL and the different standards women and men are held to in the music industry. They also get into Sony's purchase of AWAL and, while unsurprising, what it means for musicians and the publishing space. Read the show notes: www.entrepreneurshipandart.com/blog/phoebe-bridgers-and-sonys-acquisition-of-awal

George, Dan and Carly talk about how the rebellious nature of movements like Occupy Wall Street led to the GameStop trading frenzy. The three also share their first impressions of Clubhouse and talk through how they intend to use it — in real time! Some other exciting announcements are made like the new Female Founders branch that Carly will be spearheading. Read the show notes and more: https://www.entrepreneurshipandart.com/

George, Dan, and Carly talk about why Spotify may never make a profit with their business model, how smart contracts could be the key to social media moderation at scale, and the importance of imbuing ethics into your business proactively versus reactively. Carly forgets how many weeks are in a year. Read the show notes: www.entrepreneurshipandart.com/blog/keytars-spotifys-big-bet-and-value-statements

Carly, Dan and George look back at the year and have compiled their collective top three things for different categories. If you ask George, which no one did, 2020 was the year of reflection, of getting to it, of George's confusion, of not making much money, of pleasure, of notebooks, of sourdough, of the ‘gram, of disintermediation, a year like no other, of Zoom, of joy, the year TV and movies really came into their own, of consistency as a KPI, of One Direction, the year we learned that rules are meant to be broken, the year people loved the internet, of pour over coffee, and—drumroll please for Dan's contribution—the year of the rundle. (You're welcome, Josef) Read the show notes: https://www.entrepreneurshipandart.com/blog/our-top-three-things-of-2020

Carly's back and migraine-free for E&A's 30th episode! In this episode, Dan, Carly and George debate the merits of working for startups vs more established companies, what employee retention rates mean for a company's culture and bottom line, and how the career path trajectory has evolved over time. They also get into the complicated world of unicorn companies, VC funding and useful idiots. Read the show notes: www.entrepreneurshipandart.com/blog/ethical-leadership-and-useful-idiots

While artists and creators should always be searching for organic, non-paid methods of reaching new audiences, paid advertising is a reliable way to put your art in front of a large audience. In order to reap long-term rewards from these ads, artists need to go a step further in strategizing how to use advertising to build a passionate audience. This episode covers where to advertise, who to advertise to, what type of content to use in your advertisements, and how to measure your ads, Read the article here: https://www.entrepreneurshipandart.com/blog/advertising-for-creatives-pt-1-building-awareness

Peter Lockhart takes Carly's place and does a dang good job! He speaks with Dan and George about the importance of preserving music as a crucial part of our history and his own career trajectory that has included everything from, but not limited to: Wolfgang's Vault, Morocco, Biden (yes, the Joe Biden), and now Erroll Garner. The three also discuss the importance of artists owning their music and retaining creative control, and the difference between marketing music versus other products. Click here to read the show notes: www.entrepreneurshipandart.com/blog/preserving-music-and-erroll-garners-legacy-with-peter-lockhart

Dan, Carly and George get funky in this episode as they delve into mental health, how to be more zen, George's trough of despair which he has gotten mathematical with, and the importance of getting closer to your customers. They also share their first guest article and announce the next book club book! Join the book club: https://www.entrepreneurshipandart.com/blog/ea-book-club-range-by-david-epstein

George reads a distilled version of his latest article Eating Your Own Dog Food and Scratching Your Own Itch. Features the song “Skeletons in My Closet” by Berklee student and artist, Maya Wagner - and, yes, George paid for it and licensed it all through RAIDAR, and, in so doing, scratched my own itch and ate my own dog food. Read the full article here: https://www.entrepreneurshipandart.com/blog/eating-your-own-dog-food-and-scratching-your-own-itch

Dan, Carly and George share some of their favorite, or at least most watched, movies, and talk about what a Trump media company (heaven forbid) may look like. Carly breaks her creative block, George licenses his first song from RAIDAR, and Dan shares advertising tips for creatives. For the first time ever, there is an overlap in the three things too, and it's a very well-deserved double mention. Read the show notes: https://www.entrepreneurshipandart.com/

Dan, Carly and George talk about the convergent thinking that happens when artistic and technical genius meet, the difference between pivots and random acts of “improvement,” the unlikely rise of Crocs in the fashion world, and the different distribution models offered to musicians. They also talk about how to be your own hype person and share some of their favorite instrumental soundtracks. Read the show notes: https://www.entrepreneurshipandart.com/blog/convergent-thinking-and-random-acts-of-improvement

Dan, Carly and George get into digital scarcity, the confusing world of crypto, the link between sex (and sex workers) and the internet, and three named celebrities. George also talks about his latest piece about how to avoid bright shiny objects and false signals, and the three dig into the noisiness of data. Read the show notes: https://www.entrepreneurshipandart.com/

Carly, Dan and George talk about the origins of their names, Spotify's latest copyright sure-to-be blunder, the importance of eating your own dog food, and how to deal with creative blocks and stunted confidence. George celebrates all things Ween. Read the full show notes at www.entrepreneurshipandart.com/blog/pushing-through-creative-blocks-and-ween

George, Dan and Carly get into social media algorithms, when to fire a customer, lessons learned on the job, and self actualization. George continues his incredible writing streak, and Dan shares some of his new favorite tools while Carly struggles to follow along. Read the show notes: https://www.entrepreneurshipandart.com/

George, Dan and Carly celebrate the first week they have all published a new piece in ages (accountability jars work, folks). They also talk about the link between MTV and podcasts, the best and worst of email providers, Antifa, and Carly's plans to become the resident E&A research writer. Read the show notes here: https://www.entrepreneurshipandart.com/

George, Dan and Carly talk about different media revenue and business models, the job to be done of local media, how to avoid innovator's dilemma, and how the pandemic has changed our routines, wants and what we value. For show notes, go to https://www.entrepreneurshipandart.com/blog/changing-landscape-of-media-and-innovative-business-models

E&A's first intern, Josef, joins Dan, Carly and George to talk about what George is like as a professor, lessons from other podcasts, and high profile music copyright cases. They also get into royalties and record contracts, including Kanye's, the Oracle TikTok back door deal, how important value statements are, and RBG's legacy. Read the show notes: https://www.entrepreneurshipandart.com/blog/podcast-label-contract-and-value-statements

This week Carly, George and Dan get into what leads people to cults, what an exit strategy can tell you about your product-market fit and values, and George tries (unsuccessfully) to validate the idea of making gimp bracelets or macrame instead of writing and publishing articles. Read the show notes at: https://www.entrepreneurshipandart.com/blog/podcast-cult-marketing-and-exit-strategies Entrepreneurship and Art is hosted by Carly Sheridan, George Howard, and Dan Servantes

In this audio article, Dan makes the case that artists should drop the traditional music release cycle and instead adopt a business model more akin to media companies. By releasing content more consistently, artists will have more revenue-generative opportunities and more meaningful connections with fans. Read the article here: https://www.entrepreneurshipandart.com/blog/artists-as-media-companies

George offers his gift of culinary wisdom around blue cheese dressing. If you're looking for the more marketing and music-focused discussion, skip ahead to around the 38:00 minute mark, but don't tell George. Dan, George, and Carly talk about how to involve fans in the creation process, the network effect of different platforms, and barriers to creation. In light of the Jacob Blake shooting, and several other atrocities since the murder of George Floyd, we'd also like to reshare the BLM resources for anyone looking to read, learn, or find places to donate. Read the show notes: https://www.entrepreneurshipandart.com/blog/ramble-blue-cheese-and-imprimatur

George, Dan, and Carly are joined by Mark Kates, the founder of Fenway Recordings. The four discuss music and politics, musicians who stay silent versus those who speak up.

This week, E&A partnered with the Boston Managers Group to present a National Independent Talent Organization (NITO) panel featuring some of the biggest names in the live music world. Click the buttons at the top of this email to watch or listen to the panel and scroll down to learn more about NITO's mission to support the live music industry during the pandemic. Learn more about NITO: https://nitolive.org/ Watch the Panel: https://www.youtube.com/watch?v=25tgWJYZDWY

Dan and Carly go rogue for a special duo episode to talk about transatlantic travel, letting your metrics guide you to new learnings, setting up social media ad campaigns, and how and why they made the choices they've made around E&A's personas. Read the show notes: https://www.entrepreneurshipandart.com/blog/podcast-setting-up-social-media-ads

George, Dan and Carly talk about the first few chapters of Carol Dweck's book and different ways they already are, or can, apply the growth mindset in their own lives. They also get into Daniel Ek's comments about the commoditization and devaluation of music (s/o Walmart), ways to save and support the arts, and Carly shares a throwback to one of her favorite ad campaigns.

We've got a special episode for you this week. This episode is a panel hosted by Ralph Jaccodine of the Boston Manager's Group, which originally aired on May 6. The panel features our own George Howard and SoFar Sounds CEO Jim Lucchese. The three talk about how the music industry is changing as a result of the pandemic, what SoFar Sounds is doing to address the changing market, and how artists can sustain their careers in the current climate.

Carly, George and Dan talk about creating chaos in music, in politics, and on the internet. They also share their thoughts on the importance of taking care of your mental health, and George offers up his personal email for anyone who may be needing a bit of extra support during these upside down times. Have an idea or problem you can't quite figure out? Write it out!

George, Dan, and Carly introduce the launch of the book club and its first book. They also discuss the effects that different management styles can have on the workplace culture, the relationship between psychology and marketing, and George reminds us of a truly strange internet conspiracy theory.

Carly, George, and Dan discuss Quibi's failures, how to make business education better for all students, the dopamine hits of battle royale games, and Carly's interview with Cindy Gallup. Read more at https://www.entrepreneurshipandart.com/

We've got a mini-episode for you today, recorded during George's weekly office hours where he invites listeners to hang out on Zoom. Join the E&A slack: https://hello.entrepreneurshipandart.com/slack In this episode, George's former student Josef asks about press and playlisting for a new artist and how to start getting attention. We also talk about cold emailing industry professionals and building personas. Read the show notes: www.entrepreneurshipandart.com/blog/office-hours-indie-pr-playlisting

George, Carly, and Dan talk about their productivity tools, core competencies vs competitive advantages, why people must wear pants (and masks), and public performance rights. Read the show notes here: https://www.entrepreneurshipandart.com/blog/podcast-productivity-and-core-competencies Entrepreneurship & Art is hosted by Carly Sheridan, George Howard, and Dan Servantes

How to build an audience from nothing, Ben & Jerry's vs. Häagen-Dazs, Hey vs. Apple, Live Nation's baffling announcement, and Carly's new "How to Build Your Own Personas" article. Read the show notes: https://www.entrepreneurshipandart.com/blog/podcast-ben-jerrys-and-the-most-passionate-percentile Join our Slack community: https://join.slack.com/t/ea-xpj8039/shared_invite/zt-ezspm23r-18Q5~fah0tjAnlP_5w_zcw Entrepreneurship & Art is hosted by Carly Sheridan, George Howard, and Dan Servantes.

In this episode, we announce the new Entrepreneurship & Art slack channel, answer a listener question about Intra-band Agreements, and George shares his love of Doritos and the Cockney accent. Read the show notes here: http://entrepreneurshipandart.com/blog/podcast-cockney-accents-and-doritos Entrepreneurship and Art is Carly Sheridan, George Howard, and Dan Servantes

Carly, George, and Dan discuss the viability of making a living from streaming royalties, "seeing the elephant", and the latest E&A articles. Also, George goes down a YouTube a rabbit hole, and we discuss our unjustified aversion to Joe Rogan. Read the show notes: http://entrepreneurshipandart.com/blog/podcast-seeing-the-elephant-the-commoditization-of-music

George Howard spoke with artist Zoë Keating about the effects COVID-19 is having on the music ecosystem, her own revenue streams, and what her path forward may look like. All music in this episode has been performed by Zoe Keating and is used with her permission. Visit zoekeating.com for more. For more from Entrepreneurship & Art go to www.entrepreneurshipandart.com

Carly, George, and Dan discuss the Black Lives Matter protests, George's interview with Zoë Keating, Dan's panel for the Recording Academy, Carly's upcoming persona article, and how we encourage each other and hold each other accountable. Read the show notes: https://www.entrepreneurshipandart.com/blog/podcast-black-lives-matter-and-encouragement-accountability

Copyright law, quarantine hair, investing, music distribution, Alec Baldwin, and pickles. Just another day with Carly, George, and Dan. Read the show notes: https://hello.entrepreneurshipandart.com/quarantine-hair

Carly and Dan try to convince George to do Karaoke. George explains why “Stop, that tickles” is an important phrase to know in different languages. More importantly, they discuss new revenue opportunities for independent musicians including private live streams and fan subscriptions. Read the show notes: www.entrepreneurshipandart.com/blog/podcast-stop-that-tickles-and-new-revenue-streams

Carly and George get jealous about Dan's new t-shirt. They also discuss Little Richard's passing, the first "Ask Us Anything" segment, "nudge" tactics and behavioral economics, and pivoting to video. Read the show notes here: www.entrepreneurshipandart.com/blog/podcast-little-richard-and-behavioral-economics

Carly, George, and Dan talk about the Women of Sex Tech Conference, Travis Scott's Fortnite activation, their Bandcamp shopping hauls, and they discover a new use of the phrase “in other words…” Read the show notes: www.entrepreneurshipandart.com/blog/podcast-women-of-sex-tech-conference-and-the-collision-of-fortnite-and-the-music-industry

George, Carly, and Dan talk about new music, why companies (and artists) should be using persona-driven marketing, and offend most of New Jersey. Check out the show notes: https://www.entrepreneurshipandart.com/blog/podcast-ea-talks-2

The following is a letter George Howard, Music Business Professor at Berklee College of Music, wrote to his students after they learned that the college would stay closed for the remainder of the academic year. Read the letter here: https://www.entrepreneurshipandart.com/blog/purpose-with-a-classroom More from Entrepreneurship and Art: https://www.entrepreneurshipandart.com/

George, Carly, and Dan discuss the Job To Be Done of Music and how artists can adapt to the new era of remote artistry.

by George Howard: "I've long held that the good business person and the good Buddhist both look at the world unencumbered by past biases. In this way, business people avoid innovator's dilemma-type pitfalls as well as keep from falling prey to Dunning-Kruger (mis)assumptions." Read the article: Purpose In The Time Of Quarantine