Holistic Business Growth with Jess Parvin

What's more important that living your Purpose?  For the past 6 months, I've been studying to be a certified Soul Purpose Coach. This has got me thinking about all things related to our Purpose- how do we find it? How do we make it "real" in the world? How might it change/ evolve? And what holds us back? In this episode we dive into all things Purpose-related:  Potential barriers to living a life of purpose (ex: conditioning, lack of community, fear/ blocks) How to tell if your current work is not in alignment with your purpose How Human Design gives us insight into our Purpose/ Life Theme, and much more Most people know their purpose but need someone to give them "permission" to live it.  How my own journey has evolved, giving me clues to my Purpose and then expressing it in different ways So whether you're still searching for your higher calling, or you are currently building a business that is purpose-driven and soul-aligned, you will find this episode thought provoking and helpful. If I can support you in finding and expressing your purpose, contact me to learn more about my Holistic Business AND Purpose Coaching packages.  To get your Human Design Chart read (+ a mini coaching session around your work/ Purpose)  now through November 10 - book here: https://jessparvin.hbportal.co/public/6539725b2f2e8300c91082b6/1-My_services   

What is Human Design and how can we use it to help us in our businesses and careers?  Human Design is an amazing tool that combines ancient wisdom like astrology, the chakra system, I-Ching, and more with quantum physics. Each of us has a "unique energetic blueprint" that is represented by our HD chart which is created based on the day and time that you were born.  I have been exploring this amazing tool for a few years on my own, and recently have been using it with coaching clients who are looking for guidance as they start or grow a soul-purpose buisness. Mainly, HD is an incredible opportunity for us to look at who we are, inately, without all of the conditioning that has likely taken us away from ourselves. It is my favorite tool for helping us tap into the wisdom of our body, and our own intuition- the most important step in personal or professional growth. In this episode I talk about the basics of Human Design, how it has impacted me (with lots of examples from my chart), and how I've seen it help clients. I also describe most of the key aspects of a Human Design chart, and how they're useful, such as: -Energy Types: There are 5 types and each one has a unique way of being in the world. This is very much tied to our work because it gives us insight into how we naturally interact with others, what our main strengths are, and what kind of rest/ replenishment we need. -Strategy & Authority: These are probably the most important aspects to know because they give us guildelines for making decisions and reaching our highest potential. -Energy Centers: Cooresponding to the Chakra System, whether your centers are open or "defined" can give you a lot of insight into how much you are affected by other peoples' auras -Gates & Channels: The combination of these "gifts" starts to point us towards our greater purpose. -Incarnation Cross (aka Life Theme): The big picture "red thread" that is connecting us to our highest selves and greater purpose in life.  and more! Between now and November 10 I will be offering a special on HD Business Growth sessions: We will look at your chart and I will describe to you the most important aspects of it. We will discuss an issue you're having in your job/ business and we'll look to the chart to see what clues it gives us to help you move through it. Only $150 for 90 minutes. Email me jessparvin@gmail.com if you're interested!   

This is a vulnerable episode that I was NOT excited about recording! I launched a group coaching container and it failed. But I see the value in failure and embrace it as an integral part of the learning process. So I'm sharing with you my own experience in hopes that it resonates with you, no matter where you are on your journey. Amy Edmondson author of “Right Kind of Wrong: The Science of Failing Well” says there are various types of failure, but the one we want to focus on she calls “Intelligent Failure” and this is defined as “a failure that comes from the undesirable result of an experiment” but the experiment itself was worthwhile because it taught you something, and can probably be improved upon to create different result next time. How can we embrace "intelligent" failure, learn from our mistakes, share authentically because we know that others can also learn from our mistakes, and fail less often (and more gracefully) over time?  In this episode I share my own recent experience and contemplate universal questions and struggles that I know EVERY entrepreneur faces, such as: -Creating a sense of experimentation and PLAY in our business, and other creative endeavors -Balancing the experimentation with structure, frameworks, accountability, etc. when it is necessary -Looking at internal and external factors that may have contributed to a failure, acknowledging them and learning the necessary lesson (without beating ourselves up in the process!) -Being aware when we feel FEAR - what is it trying to teach us? Are we in danger, or are we on the path to something new and exciting? How can we look under the fear and use it to propel us towards our highest self?  -Having goals, a big vision, etc. but letting go of the outcome. And letting go of perfectionism!  I hope you find this episode validating and valuable! Please share with anyone you think could benefit from it, and send me a message on Instagram (@holisticbizgrowth) about your relationship with failure! It's time that we normalized it.     

Jessica Mele is a writer and philanthropic advisor who has just wrapped up 8 years working at the William & Flora Hewlett Foundation, and is now launching her new brand - Jessica Mele Creative -which showcases her creative, comedic writing AND her advising services. She's also about to launch a new solo theater project called “Eat the Mama” (at the same time as moving her family and launching her new business!), which she tells us about.  Jess is also is a recent client who started working with me about 6 months before her planned leave from her previous job (which had a term-limit). We worked on bringing all of these seemingly disparate parts of her (the writer, comedian, artist, advisor, philanthropist, etc) into her new brand in a way that feels cohesive but super unique. Now in this episode we were able to look back (as well as forward) and discuss her big Transition into entrepreneurship- the ups and the downs!  Some of the highlights include: How & when she started planning to leaver her wonderful job that had an 8 year term-limit “Coming out” as a creative person and blending her creative work with her “professional” career to launch a business that represents all of her How we worked together and identified the common themes of “storytelling” and “collaboration” in all of the work she does, and built a brand around that The imposter syndrome/ fear that comes up around being an artist, and the importance of making art anyway because personal stories are interesting and inspiring How to merge our “personal” and “professional” life as entrepreneurs- what do we share and not share?  Clarifying our values and always coming back to that when making decisions, creating content, starting business relationships, etc. What her version of “The Transition” into entrepreneurship has looked like And then. . .  we get into Astrology! Listen to the whole conversation for so many nuggets of wisdom - I think you will find it very inspiring, especially if you're a new entrepreneur, a creative person/ artist, or are going through a period of dramatic transition.  Check out her beautiful new website (designed by yours truly): https://jessicamelecreative.com/ If you're in the San Francisco area, go to her 1-woman performance of "Eat the Mama"! http://www.zspace.org/eatthemama Learn more about my new GROUP COACHING program that starts September 14! https://jessparvin.com/group-coaching/    

You have found your passion/ purpose and you feel like creating a business is the next step for you. Congratulations! Entrepreneurship is an amazing container for personal growth and it can provide so much flexibility and freedom to allow you to live your best life. BUT where do you start?! You might be feeling confused and overwhelmed thinking about all the things to do like:  Clarify your offerings & pricing Get branding assets like photography, a logo, copy and more Figure out a marketing strategy and content creation plan that feels good Build a website  Set up an email marketing system and create a "funnel" and so much more! Take a breath. You're not alone! In this episode I talk about the most important things to consider when starting a business, so you don't waste months or years (like I did!) trying to figure everything out on your own (with the help of Google).  I also talk about my new 8 week Group Coaching container that I just launched! I am so excited to gather a small group of women entrepreneurs and go through this journey together of clarifying, strategizing, embodying and birthing your buisnesses! We start September 14, so if you are interested please take a look at my website and contact me if you have any questions or would like to schedule a consultation! More info: https://jessparvin.com/group-coaching/

Britt Tucker is an inspirational speaker and coach who helps women step into who they're created to be. Through workshops, trainings and speaking all over the world she uses her voice to connect with all kinds of people and has created a business that is truly aligned with who she was born to be.  Britt tells us how she began her entrepreneurial journey, 9 years ago after working in corporate but feeling unhappy and unfulfilled. She then decided to jump into entrepreneurship, starting with corporate trainings, and then adding coaching and inspirational speaking.  I was fascinated by the fact that she has made a living talking to groups of people, and asked her a lot of questions about where that talent (and confidence!) comes from. We also discuss: -What steps she took to make 180 change her life and start a business at the age of 30 -Working as a professional, touring speaker and what that looks like -The creative entrepreneurial cycle (always changing and evolving every couple years or more!) -Great tips for speaking to large or small audiences and how to get started -How she prepares to speak to different audiences Learn more about what Britt does on Instagram @BrighterwithBritt

On this episode of the podcast, I interview (in person) my friend and recent client, Gina Bower of Amplify Your Heartpath. Gina is a brand photographer, copywriter, and creative collaborator for women creating heart-centered, intuition-led businesses. We have so much in common in the way we approach business and life, so it was a lot of fun to work with Gina to create her new branding and website. During our process of creative collaboration, we both experienced growth in surprising ways that have helped us serve our clients even better.  Some other topics covered: *How she built a new business aligned with her personal values, after closing the first version of her business years ago. *How she allowed herself to take things slow this time, acknowledging the different seasons of her life, and trusting that it's all perfect. *Setting boundaries and intentions with clients, and sometimes being flexible, so that both you and the client are clear on expectations. *The process of helping women open up and be authentic and comfortable during their branding photoshoot  *Letting go of the “Shoulds” and ideas of perfection to embrace outcomes that are surprising, beautiful and unique- and how this important process is the best part of collaboration. *How we can all benefit from each other's vulnerability and putting ourselves out there Gina and I have perfectly complimentary businesses and similar ways of helping  women entrepreneurs tap into their intution during the process of launching a business, so we are excited about the possibility of collaborating in the future! If you're inspired by this episode and feel the calling to launch or relaunch your business in a supported, collaborative environment, we've got you covered with photography, copy, web design, branding, coaching AND creative collaboration. Check out Gina's beautiful new website: https://amplifyyourheartpath.com/ And follow her on instagram! https://www.instagram.com/amplifyyourheartpath/

This was such a fun podcast episode to record! I met Raphaela over a year ago at a ceremony in Mexico, and we've stayed in touch since. Recently she decided to launch her new business, after a year of studying with shamans, diving deep into her own personal healing, and now helping other women follow a similar path. Raphaela Röckinghausen guides intuition-led women to radically heal and shift their lives through intentionally curated community and going inward. She lives between Mallorca, Spain and Mexico, and her services include in-person women's circles, 1:1 kambo experiences & 1:1 rapè sessions. What are kambo & rapè? Well, we talk about that in the podcast! I had the pleasure of working with Raphaela on developing her new brand through creating the logo, and chosing the color scheme and fonts. Then I built her a beautiful new website using my Shiva Template. Since she picked the “Full Support” Shiva option, all she had to do was give me her photos, text and other content, and I transformed the template into a unique expression of her brand. Take a look at Raphaela's site here: https://raphaelahealing.com Learn more about my budget-friendly Shiva Template (with DIY or Full Support options): https://jessparvin.com/shiva-template

Samantha Gladdish is a No BS Business Mentor, Lead Gen & Sales Expert, and Lover of All Things Online Marketing (and Food!). Samantha is the host of The Wellness Witch podcast, which is in the top 4% of podcasts globally. She is also the CEO of holisticwellness.ca - an online business that helps women optimize their health and hormones.  I was really excited to interview Sam and pick her brain about all things marketing, since she has successfully grown not 1, but 2 online businesses, in the wellness and business spaces respectively. It was especially refreshing to hear that her guiding principal has always been to listen to her intuition, and take consistent "imperfect" action, knowing that every step might not be perfect, but overtime it will (and has) lead to huge progress.  Some topics we cover: How Samantha created a successful multi 6 figure online business and the framework she used to scale so quickly "Working Backwards" to create her 2nd business (as a wellness business coach & mentor) How to sell to your ideal client with authenticity and integrity How daily consistent imperfect actions can lead to something big Her favorite marketing platforms/ processes  How to re-frame social media  Her favorite tools for tapping into her intution The importance of self-care & setting healthy boundaries as an entrepreneur Why & how defining a niche can skyrocket your sales and more!! Learn more about what Sam does: Sam's Business Mentorship website: https://www.samanthagladish.com Her wellness website:  https://holisticwellness.ca Wellness Witch Podcast: https://holisticwellness.ca/podcast Sam on Instagram: @holisticwellnesswitch @samantha_gladish   *Also mentioned in the episode. . . I have a new freebie to help you create your BEST year yet in 2023!  Get my free Goal Setting & Planning Mini-Course here: https://jessparvin.com/2023

After recording this episode, I left for Guatemala. The first stop on a 6-month "digital nomad" adventure. For the past few years, I have been living and working abroad for 2-4 months a year, and this year I am extending it to half the year. I frequently get asked how this lifestyle is possible, and in this episode I'm sharing all of my advice, my plans and lots of helpful links for anyone considering living & working abroad!  I know that I am SO lucky to have freedom & flexibility in my business and my life as well as the PRIVILEGE to travel wherever I want, thanks to where I was born and the body I inhabit.  I love helping other people start and grow businesses that support whatever lifestyle they desire. If you're looking to travel or live abroad while working, I hope you'll find this advice useful.  First of all, there's the question of dealing with your house or apartment. House sitting vs. renting your place- which option (if either) is best for you? Some resources mentioned:  LuxuryHouseSitting.com  Airbnb Sabbatical Homes.com Furnished Finder.com  Secondly, you'll need to find a place (or places) to live abroad. Should you rent ahead of time or wait until you get there? The answer is, it depends on where you're going and what time of year. How can you decide where to go? Use digital nomad groups on FB and/or larger communities created for digital nomads. Resources Mentioned: Unsettled (global community for travelers with work/ live retreats) Volunteer Abroad: volunteerworld.com Digital Nomads Mexico FB group Finally, you'll need to handle some other logistics, like. . .  International phone plans: I recently discovered e-sim company Airolo Insurance: Do you need travel insurance? Do you need "digital nomad insurance"? I am using Safetywing.com for the first time, because they have a simple package made for digital nomads specifically.  Packing: After several months-long trips I offer my advice on how to pack efficiently!  Your business: Do you need support? How can you stay in communiciation with clients (if necessary) even when you're many time zones away? Every business is different, but it can be invaluable to work with a coach who can help you figure out all of these logistics.  Contact me for a free consultation if you need help configuring your business to fit a more nomadic lifestyle! PS- For information on sustainable, conscious travel, check out this great documentary called The Last Tourist *Note: there may be affiliate links contained in this content   Logistics & Advice  Phone plan (Airolo)  Insurance (safetywing) - do you travel insurance? Do you need “digital nomad” specific insurance?   Packing, what I've learned from the past few months long trips. Why less is more.  Getting support for your business - how to incorporate your “typical” workday into a new lifestyle  -advice: getting away from your “normal” life can actually open up a lot of time and energy.  -Do you need support? VAs, tech support, automations in your website, etc.    I LOVE helping coaching clients with these questions. If you are thinking about traveling or living abroad while working, I'm happy to coach you through more tailor-made logistics. Book a consultation now! 

So you've started a business, or you're starting a “side hustle” that you hope will grow into your main gig. . . The MOST important thing at this point is to look legitimate and professional, so potential clients/ customers know that you're an expert in your field and that they can trust you to help them create the transformation they're seeking.  Your website is the HOME of your brand. It's where people will spend time before they meet you, building that know/ like/ trust factor. Generally, if you don't have a website, your business does not look legitimate. It's homeless :( And if you do have a website, but it's poorly designed, hard-to-navigate, or doesn't evoke the feelings & emotions you want your brand to express - it's NOT going to help you grow your business and bring in new clients. In this episode I help you navigate all of the many questions that come up around web design, including:  -Which CMS (content management system) platform to chose? There are SO many options out there (Wix, Squarespace, Wordpress). . . I walk you through some of the pros and cons of the most popular, and talk about all the reasons why I chose to work exclusively with Wordpress. -To DIY or not? I am not in the habit of always trying to sell a fully customized, brand new website to everyone. I know that might not be possible for you, so you're considering DIY-ing the design and/or website build. But you need to have all of the information going into that decision. I talk about the pros and cons of both DIY and hiring someone- what questions you need to ask yourself and/ or the professional you're considering hiring.  -Finally, I offer some solutions that fit nearly every budget, level of experience, and type of business. My recently launched Shiva template comes in two options: DIY or full-support. Check it out if you're ready to have a beautiful, functional, professional-looking site ready in just a few days or weeks!  For more information on Shiva: https://jessparvin.com/shiva-template/

Toral Livingston-Jha is a leadership & personal development coach, mindfulness teacher and coach mentor serving heart-centered change makers. I had the joy and honor of working with Toral as her business coach and designer for the past 9 months.  When she hired me as a business coach, some of the work we did was around clarifying the WHY and HOW of her business, as well as WHO she really wanted to serve. Throughout our coaching sessions, we also discussed identity, limiting beliefs and how societal conditioning can affect how we show up in our business. This led to the realization that her old branding & website did not reflect her authentic voice, identity or personality. So we embarked on a re-brand and new website design! In this episode, Toral shares how she overcame burnout, after years of working as an environmentalist in the non-profit and private sectors. It was only after hitting an emotional and physical wall that she hired her first coach, and realized her life's calling. We also discuss: Doing the "personal growth" work so that we can show up fully for our clients, and create more abundance for ourselves and everyone around us. How mindfulness is woven into every aspect of her work. If we can get to know our own mind, our habits, etc. we can recognize how they are getting in the way of us reaching our goals and then choose to change.  Growing a business intentionally and steadily, always recalibrating if it feels out of alignment with our highest values. Pricing revelations she's had around the value she's providing, the space she's holding for clients, the importance of the “in between” time with coaching clients, and more. How the process of stepping into an aligned brand can boost your confidence, uplift your work, and call in the EXACT ideal client you had in mind. 

Evangelina Chavez is the founder of Synchronicity, a company that uses quantum technology to identify and eliminate limitations of the electromagnetic field of our clients, directing all that energy to the generation of abundance. Sounds pretty cool, right? I have been working with Synchronicity and "the quantum machine" for a few weeks now and am SO excited about the shifts that have happened, that I wanted to share it with everyone. We talk about the amazing results that their clients get through this quantum technology + coaching AND we have a special offer at the end of the show!  Some gems from this episode include: How Synchronicity helped me get out of my months long "slump" What the heck is quantum technology and what does "electro hypnosis" mean? How this technology helps us accelerate the abundance that we are creating in our lives, and businesses + reach our goals quickly without working more.  and so much more!  Synchronicity's Website :https://synchronicity.com.mx/en Synchronicity on Facebook: https://www.facebook.com/Synchronicity-101241668967892

We all want to work less and make more, right?! Working 8 hours day/ 5 days a week is actually pretty crazy when you're an entrepreneur!  You are always on, you are always putting yourself out as the FACE of the brand. You're always doing ALL the behind the scenes work to keep the wheels moving, in addition to working with clients. This takes much more energy than a traditional job, where you have people to share the workload with, and your individual responsibility is much less.  You want to create more abundance (money, energy, value, etc.) but you don't want to sacrifice more time (your most precious asset) AND maybe you don't necessarily want to serve less people, because you're really passionate about how you can help people.  Often we think that the solution to making more money is to add more on to our plate. Maybe that looks like adding more clients OR creating more service offerings. But this takes up more of your time and energy. So consider what you can take out that might free up more time and energy, and then what you need to do with that extra time to create more money in a streamlined, simplified way.  In this episode I offer 6 ways that you can simplify your business right now, to create more abundance of time, energy and money!   

This is an episode that has been in the back of my mind for a while. It was a little bit challenging to record! If you haven't reflected back on your "journey", I highly suggest creating a voice memo or writing down all of the steps you've taken on the path to get to where you are. Because wherever you are, it's perfect. And I am so grateful for the long, windy, sometimes unsure path that lead me here today. In this episode, I basically breeze through the last 40 years, sharing the highs and lows of my journey to becoming an entrepreneur, and then how my business has changed and evolved in the past few years. I also break down the three parts of Holistic Branding that I consider essential for each entrepreneur to explore: 1. Strategy  2. Implementation 3. Embodiment The embodiment piece is significant for this episode, because I believe that we all have a story, or at least parts of our story, that are relevant and valuable to incorporate into our brand. Who is your ideal audience and what parts of your story would most resonate with them? How can you authentically and safely share your story publicly? For me, it looks like creating this podcast episode, as well as social media posts and newsletters. For you, it might look different, but we all have so much wisdom to share, and vulnerability is the key to authenticity and connection. . . the basis of a good life, a good business, and good (holistic) marketing! 

Sandhya Sudhakar has made it her mission to change the way people feel about how they show up at work, and in turn how connected, engaged, and motivated they feel while they are there.  She does this through Career, Leadership & team coaching, as well as workshops using the Enneagram framework.    After ‘checking all the boxes' as an adult, Sandhya found herself working for a company whose values she didn't align with, and it led her to emotional burnout. This sent her on a journey of self-discovery that led to entrepreneurship. Her journey was greatly influenced by the Enneagram personality framework, which she now uses as a way for individuals, teams and leaders to tap into their authentic work style.    In this episode, Sandhya gives us some great advice for managing our physical, mental and emotional energy as well as our time. And we discuss how the idea of “productivity” changes dramatically when you switch from working for someone else to working for yourself.    Learn more and download her Free Personality Assessment Guide on her website: https://www.yourselfatwork.com/ Follow Sandhya on Instagram!

Julie McGill is a freelance attorney, as well as a professional astrologer, and founder of the Cosmic Gem brand. Jules has built her life around these seemingly opposing professions, but she explains to us how they actually compliment each other. Part of her journey has been to bridge the divide between these two worlds, and respond to society's prejudices and preconceptions around what astrology is.  Julie has used astrology as a North Star in her own life, and now she helps clients discover the benefits through natal chart readings, as well as love and life readings that take into account how the position of the planets are affecting the world, and us as individuals. In this episode, she tells us about creating her business, the process of rebranding (and the soul-searching that went into it) AND she gives us juicy insights into how the stars are affecting us all right now!  Be sure to check out Julie's (new) website and get on her fabulous email list- she sends out 2 emails per month packed with information about the stars and useful advice for navigating various astrological periods. The Cosmic Gem Website

We hear the term “money mindset” a lot in the entrepreneurial space lately. What does this mean? How can you identify what is holding you back, when it comes to earning, spending and saving money? And how can you shift your mindset towards more abundance, ease and clarity when it comes to money?   The patriarchal society that we all live in has a lot to do with the value we place on money, and how it shows up in our lives. In this episode I question the layers of conditioning that have been placed on people in our society (especially women) and name some of the common “themes” of  limiting beliefs that this conditioning creates.   Almost all of our limiting beliefs are centered around: 1. Security 2. What other people think 3. Society's idea of right and wrong  4. Self Doubt Then we look at how these limiting beliefs tend to manifest themselves in our business: 1. Overgiving  2. Scarcity Mindset 3. Charging too little 4. Feeling icky about “selling yourself” Whether you're an entrepreneur or not, this episode will help you identify some of the ways that your “money mindset” could use some improvement, by identifying the conditioning you've grown up with and the ways that might be showing up in your life.

Recently I returned from a three week trip to Costa Rica, which included a 6 day silent retreat in the jungle. Looking back, I see so many benefits to this period that I didn't even count on, including taking a break from technology and my schedule, spending time immersed in nature, reconnecting to my inner voice, and much more. But one of the most valuable pieces is how it helped me nurture my creativity, and receive guidance from my intuition. In this episode I suggest ways that we can all recharge our creative battery, even if a week-long sabbatical is out of the question, and why that is necessary for business development and growth. 

Formerly an international expert at the Bill & Melinda Gates foundation, Mel influenced hundreds of millions of dollars and helped launch the global campaign to eradicate malaria. After working in 25 African countries by the age of 30, Melody found herself hyperventilating through a panic attack, utterly confused why she felt so stressed, exhausted, and unhappy inside the life she always thought she wanted.  In the wake of her pain, she quit her dream job, sold her belongings, and traveled solo around the world to answer a question that was relentlessly keeping her up at night: In all her work fighting for the freedom and healing of others, was she living free herself? Now her life mission is to give stressed out, overworked professional's permission to create more space in their lives, choose themselves, and find the freedom they've always wanted. She does this through her company Soulcation - as a podcast host, coach, and most recently— author. Her new book “Soulcation: Living a Live You Don't Need a Vacation From” comes out in April.  In this episode we follow Mel's story into entrepreneurship, and she gives us lots of juicy tips on how she navigates unsteady waters while always preserving her sense of freedom, fun, and experimentation. She also walks us through the process of writing, self-publishing and marketing her first book!  Check out ALL of the great things that Mel does on her website, and get on her mailing list to be the first to know about her new book! https://www.melodymiles.com/

A lot of entrepreneurs struggle with being the face of their brand- even if they have a "personal brand"- and this can make branding & marketing a HUGE hurdle! But, like it or not, marketing/ selling is an essential part of being an entrepreneur. There's no way around it if you want to grow, BUT there is a way to do this that feels good and authentic and creates value for both YOU and your audience. And guess what? The bonus is that marketing can actually be a catalyst for huge personal growth and really important mindset shifts!  In this episode we look at HOW and WHEN to make your branding & content about you, and when to focus more on the client/ customer. Read the blog post version of this episode here Check out The Holistic Business Plan Course here Follow me on Instagram and watch the full live video series: Holstic Branding

I'm SO excited to be here in Mexico, interviewing my sister Sam Parvin, in-person! Sam is an entrepreneur and the owner of Parvin Music, a music licensing & creation company that helps brands uplevel their marketing through the power of music.  Before becoming an entrepreneur, Sam was the Global Music Consultant for Coca-Cola. When she was suddenly let go from that job, she saw the vision she had for her future start to disappear. But within a few months, she moved to Mexico and created her first business. Now she works with international companies like Modelo and Maker's Mark while living by the beach in Playa del Carmen.  We skip around a bit in this episode because we had so many interesting topics to cover, like: trusting your intuition and co-creating with the universe, identifying your dream client and marketing solely to them, investing basics for financial freedom, the ups and downs of living & working in Mexico, the holistic 'ecosystem' of branding and how music fits in, and so much more!!  Go to Sam's website for a free worksheet on how to incorporate music into your brand: https://parvin-music.com/ And check out my Goal-Setting & Marketing Course (use the coupon code mentioned in the episode for 50% off!): https://jessparvin.com/goal-setting-course/ Books Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine By Mike Michalowicz Unshakeable: Your Financial Freedom PlaybookBy Tony Robbins  

Happy New Year! After taking a month-long travel break, I'm back with an episode about goal-setting a planning for the year. I walk through the most important steps that will help you visualize your future, create the business that you want, and step into that future with clarity and ease. 1. Visualization - Who are you a year from now? 2. Create goals from this subconscious place, not what you think you SHOULD do. 3. What steps do you need to take to bridge the gap between where you are now and where you want to be? 4. Identify and explore what might be holding you back.  We wrap up with a list of the most common areas of your business that might sabotage you from reaching your goals! If you want to dig deeper and really create momentum towards reaching your goals this year, check out my new Goal Setting & Planning Mini-Course! https://jessparvin.com/goal-setting-course/ And for the next month only, I am offering a special new year package: $777 for 4 coaching sessions AND access to my full-length course, The Holistic Business Plan. Contact me for more information: jessparvin@gmail.com.

Holly Marley-Henschen is a marketing expert, ‘word witch' and certified Storybrand Certified Guide. Working within the StoryBrand framework, Holly helps entrepreneurs and businesses communicate clearly and effectively in their business, Brighter Brand Marketing. In this episode, we dig into SO many interesting topics, such as: -The distinction between freelancing and being a business owner, and the work involved in creating a Brand -How to free up time & energy while growing your business holistically  -The importance of branding, and the intersection of visual branding, strategy & messaging -The “hero's journey” way of framing your message -The StoryBrand way of laying out a website and leading customer's to take the action you want -Authentic, intentional marketing techniques that feel good, not sleazy Holly's website: https://www.brighterbrandmarketing.com/ Create your own BrandScript: https://www.mystorybrand.com/ *The books Holly mention are Building A StoryBrand by Donald Miller and The Big Leap by Gay Hendricks

I've learned a lot in 5+ years of full-time self-employment. Looking back, there are a lot of lessons I needed to learn to get to this point. I want to share these with you, in hopes that maybe you can implement them earlier in your entrepreneurial journey! 1. Valuing my time more. 2. Being very intentional with my offerings and who I serve. 3. Investing in myself (self-care & personal growth) 4. Putting myself out there, setting big goals and then detaching from the outcome.  In this episode, I mention my upcoming "Abundant & Aligned 2022 Mini-Mastermind" happening Dec. 2&3. Click here to learn more

You're an online entrepreneur (or aspiring one) because you value freedom, flexibility and creativity. You want your work to reflect your life and for all of it to harmoniously work together. . . But you're confused and overwhelmed. There is SO much to do as an entrepreneur! Where do you even start?  Enter The Holistic Business Plan. In this episode I go through the 5 parts of this framework that I have spent years perfecting, using and coaching others on. It includes: 1. Goals & Planning 2. Mindset 3. Branding 4. Your Website 5. Marketing When these 5 parts are in balance, you will have a successful online business.  In my new 'Holistic Business Plan' Course I go more in-depth into each of these areas, with video coaching, worksheets and resources for new or pivoting entrepreneurs who want to find clarity and focus in the direction they are taking their business. Check it out here

My first "Visionary Entrepreneur" interview episode! Samia Shalabi is an artist, entrepreneur and world-traveler. Her jewelry business, Karazi Design, is celebrating its 20th anniversary this year (check out her shop link below for 20% off until Oct. 25!) In our interview, we talk about what it's like to make a living as an artist, and how to pivot and “make it work” when necessary. Samia always knew that travel would be a major part of her life, and built her business around that freedom and flexibility that she craves. Now she works with artisans in her part-time home of Bali, as well as in India, and leads small group tours in India and Morocco. We also touch on how COVID changed her business and forced her to take it completely online, which was a blessing in disguise.  https://karazidesign.com/

I recently returned from a 2-week, no-work vacation and in this episode I share a few of the things that I did right (this time)!  1. Plan ahead as much as possible - make lists of what you need to get done before you leave, which clients you need to talk to, what automations you might need to set up, etc. 2. Communicate with clients and employees as early as possible. . . remind them more than once when you are going to be gone, and ask them to put in any “requests” for work a couple weeks before you leave. 3. Delegate! If you have tasks that still need to be done while you're gone, try hiring a Virtual Assistant. 4. Put up your email vacation notification a day or two before you leave. Include instructions for clients in case they have an “emergency”. If you are totally unavailable, consider giving them a back-up option, like contacting your VA or giving them the contact of another person or company that does what you do.

After more than 5 years of self-employment with a service-based business, I've had my fair share of "nightmare" projects and clients and also A LOT of great clients! In this episode I share what I've learned about attracting the right kind of client and how good communication and education can prevent nightmare situations. Here are the basics we cover: Get clear on who your audience is and speak to them directly in your marketing, on your website, etc. Create a list of questions to ask yourself AND the client when considering taking on a new client or project.  Create clear boundaries and communicate them to your client (in a contract and/ or “new client onboarding” page or pdf). Charge more! (check out my PRICING audio training). The client will be more committed and communicative, the perceived value will be higher. You might be doing yourself AND your client a disservice by undercharging, because it seems less valuable and “important”.  Listen to your gut and stick to those boundaries you set!! If you feel like something is “off” in the initial consultation, really think about whether or not you should take on this client. You can say No!  If you still need help. . . hire a business coach with more experience. 

In this episode I discuss the 3 most common ways that people pivot their business: Taking an existing business online - This can look like you changing the whole way that your business is presented, and what you offer, or it could just look like you finally creating a website, social media accounts and having an online presence for the first time. For example, a lot of brick-and-morter businesses realized during the pandemic how extremely valuable having a good, useful website is as well as social media and other forms of online marketing.  Changing your services. For example, you might be a healer who didn't have much of an online presence, and most of your clients came to you through referrals. Then COVID hit and now you are offering online consultations, and thinking of creating an online course or some other offering to supplement your income now that you're not seeing as many in-person clients.  Niche-ing or targeting a different audience. This is common in a lot of industries, especially the coaching industry. As coaches begin to grow and level-up their business, they will increase their prices and narrow down their niche. That sounds counter-intuitive to a certain extent, but when you have a specific niche, it is easier to know what they need, for you to provide that to them, and to streamline your marketing messaging, your onboarding process, and your workflow because you will know exactly who you're speaking to. So the “when to niche or change your audience” question often comes up for existing entrepreneurs when you are feeling scattered, out of alignment with your audience, or overwhelmed by doing too many things for too many types of clients.  All of these types of pivots have 1 thing in common: REBRANDING. When you make a big change in your business, you need to get the message out to the world about the change, and strategic as well as visual rebranding is very important. Strategic rebranding is where you re-define your audience (esp. important if you're in category #3, niche-ing), clarify your offerings (esp. important for category #2), and get super clear on your messaging.  Visual branding may not be absolutely necessary- especially if you're in category #1 or #2, though if you're changing your audience it is absolutely necessary in my opinion. Your visual branding (i.e. your logo, fonts, color scheme, photos, etc.) is the vehicle that tells your story, and if you're changing the story you should change the vehicle so people pay attention.  Need help pricing your services? Download my FREE audio training- Pricing for Service-Based Entrepreneurs: The 8 Essential Steps  

In this episode, I discuss what it was like to be on the "other side" of a rebrand/ new website launch! I recently changed my business from Jess Parvin Designs to just Jess Parvin, created a new visual brand identity and launched a new website (JessParvin.com). Some of the big takeaways from this experience were: 1. Having new branding and/ or a new website creates a buzz- it's a great marketing tool in and of itself. I got a lot of new client inquiries right away, because people were curious about the new site and my services! 2. TIME is so valuable. I hired a coach to get through this project and creating that time container really pushed me to get it done. Sometimes hiring an expert is the best investment because it saves us so much time in the long run, and time is the only resource we have that's not renewable! 3. Perfection is overrated. Getting your message out there is the most important thing, so don't use  4. I discuss why I changed my name and what it means to now have a "personal brand", including the mindset shifts I went through and the vibe I'm aiming for with my new branding.  5. I put my prices on the new website publicly for the first time. I discuss the pros (and potential cons) of doing this.  Read the related blog post here!  Need help with pricing your services? Download my free audio training--  Pricing for Service-Based Entrepreneurs: the Essential 8 Steps

Welcome to Holistic Business Growth with Jess Parvin! In this very first episode, I discuss my recent branding photoshoot for my new website/ rebrand, as well as my reasoning for starting a podcast. I recently had a photoshoot with Bobbie Harte, an amazing branding photographer here in Madison, Wisconsin. These photos will be the bedrock of my new website and new branding (together with a new logo, fonts, etc.).  One of the pillars of my 5-part Holistic Business Growth process is Mindset and shifting our mindset is key to embodying the badass boss we were born to be! I see good photography as an essential tool in this process- because when we can see our "highest self", we can more easily be her.