Making Sales Social Podcast

In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up your outcomes. Plus, they explore how to apply permission-based strategies to client referrals and introductions. If you're ready to build stronger, more qualified sales conversations without being pushy, this one's for you.

In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing the sales process to navigating resistance and leveraging emotional intelligence, this conversation is packed with insights to help leaders build teams that thrive through transformation. Whether you're a sales leader, team builder, or culture champion, this episode offers actionable strategies for making change stick.

In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on LinkedIn. Plus, learn how to use your network to earn warm introductions and grow your business.

In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to position your business for growth without the hard sell, and why embracing your wins (especially as a woman in business) isn't bragging—it's smart marketing.

Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with content and influencers while maintaining a balanced routine that supports ongoing sales activities. Download the accompanying ebook for more detailed insights—visit SocialSalesLink.com/day. Perfect for sales professionals looking to enhance their LinkedIn engagement.

Debra Eckerling, an award-winning author and goal strategist, joins Stan Robinson on the Making Sales Social Podcast. Debra introduces her DEB Method, a simple yet effective approach to achieving personal and professional goals. Discussing her latest book, "52 Secrets for Goal Setting and Goal Getting," she shares insights from industry leaders across business, tech, and entertainment. The episode explores practical strategies for networking, setting realistic goals, and achieving them, all while highlighting the significance of social connections and adaptability in turbulent times. Discover tactics for momentum building and integrating professional and personal aspirations.

Sales Navigator expert Stan Robinson Jr. explores five essential tools to enhance your sales funnel in this insightful episode. The podcast covers strategies like building targeted lists, leveraging alerts, and utilizing advanced search filters on Sales Navigator. Additionally, premium users will learn about Account IQ, Lead IQ, and the powerful Smart Links feature, providing deep insights and streamlined content sharing. Discover how these tools can transform your approach, offering actionable intelligence and opportunities in virtual and social selling. Don't miss these valuable insights from Social Sales Link.

Join host Brynne Tillman on the Making Sales Social podcast, featuring elite performance coach Alaina Schwartz. Discover how high achievers can double or triple their income while working fewer hours. Alaina discusses innovative strategies for aligning business actions with the true purpose of overcoming the hustle and grind mindset. Learn about clearing limiting beliefs at the subconscious level and harnessing intuition to drive business success without sacrificing life balance. Enjoy insights into achieving sustainable, high-level performance and purpose-driven entrepreneurship.

Explore how AI-powered prompt writing is revolutionizing business efficiency with hosts Brynne Tillman and Stan Robinson, Jr. in this episode of Making Sales Social. Discover strategies for cost reduction, time efficiency, enhancing creativity, and accessing expertise through AI. Learn about the Crispy Prompt framework, tailored solutions, and creating role-specific avatars to streamline processes and engage effectively with clients. Don't miss insights on leveraging AI as a powerful tool while maintaining security and fostering creativity in the sales landscape. Plus, celebrate their book, "Prompt Writing Made Easy," a number one new release on Amazon.

In this episode, we sit down with Amy to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down outreach to speed up results, and creating compelling solutions that truly resonate with buyers. If you're ready to ditch the spray-and-pray approach and get intentional about your sales strategy, this one's for you.

Get ready to supercharge your LinkedIn game with this episode of Making Sales Social Live! Brynne Tillman, Bob Woods, and Stan Robinson Jr. dive into five practical ChatGPT prompts written in their signature CRISPY format—designed to help you engage authentically on LinkedIn. From crafting powerful comments to writing blog posts and curating content that converts, this episode is packed with actionable tips. Plus, get the inside scoop on their brand-new book Prompt Writing Made Easy! Whether you're a social selling pro or just getting started with AI, this one's a must-listen.

In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on authentic LinkedIn engagement, Brandon breaks down what it really means to make sales social in today's world.

In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic away.

In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today's AI-driven strategies. We dive into what's working now, what's not, and how brands can thrive in a world where attention is currency. Whether you're a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build real relationships and drive better results on LinkedIn.

What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term team success. If you're scaling a sales org, this one's a masterclass.

In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for finding key influencers, leveraging platforms like LinkedIn and Listen Notes, and using engagement techniques to build valuable connections. If you're ready to take your social selling game to the next level, this episode is a must-listen!

Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They discuss the influence of AI on sales and how professionals can safeguard their roles by focusing on human elements that AI can't replicate. Gain practical insights into building trust, enhancing personal branding, and harnessing referrals for successful social selling.

Join hosts Bob Woods and Stan Robinson, Jr. on the Making Sales Social podcast as they delve into boosting LinkedIn engagement. Discover strategies for leveraging comments to elevate your visibility and build trust-based conversations. Learn the importance of intentionally engaging with posts from your first-degree connections and influencers in your industry. They also explore methods to enhance your LinkedIn presence authentically, especially during the AI era, and provide actionable insights for navigating LinkedIn's algorithm to increase your social selling effectiveness.

In this episode of Making Sales Social, we explore the future of sales with Kelly Lichtenberger. Discover how AI is reshaping prospecting, why personalization is key, and how to strike the perfect balance between automation and human connection. Learn expert strategies to adapt to shifting buyer behaviors, leverage social selling, and make every sales interaction more meaningful. Don't miss these insights on staying ahead in the AI-driven sales landscape!

In this episode, we break down how to transform cold prospects into warm, engaged connections. Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss the three essential stages to building authentic relationships in sales. From earning the right to a conversation to leveraging AI while keeping your unique voice, we share actionable insights to help you foster genuine connections and drive meaningful sales conversations. Tune in for expert strategies and practical tips to make your sales social!

Explore the intriguing intersection of ancient wisdom and modern business strategies as Cristina DiGiacomo, a renowned philosopher and corporate visionary, joins host Brynne Tillman. Cristina shares her unique approach to integrating philosophy into leadership and decision-making, demystifying how ancient concepts can guide executives through complex challenges. Delve into practical philosophy, the pursuit of truth, and how Stoic practices can enhance business leadership. Plus, discover Cristina's thoughts on balancing professional accolades with philosophical principles and the modern tools bringing classic philosophy to new generations.

In this episode, Bob Woods and Stan Robinson Jr. break down five powerful ways to use LinkedIn Sales Navigator for smarter prospecting. From optimizing personas and leveraging social proximity to utilizing the Sales Navigator newsfeed, buyer mapping, and smart links—this episode is packed with insights to help you build better relationships and close more deals. Tune in to learn how to make the most of Sales Navigator and turn data into sales success!

In this episode of Making Sales Social, we dive into the art of influence with special guest Elaina. Learn how to ethically persuade others, differentiate influence from manipulation, and master the seven key principles that drive decision-making. Whether you're in sales, leadership, or everyday interactions, these insights will help you build trust, create meaningful connections, and inspire action. Tune in to discover how influence can transform your business and personal success!

In this episode of Making Sales Social, Chief Coaching Officer Stan Robinson takes the lead while Brynne and Bob are away. This week, Stan dives into a crucial topic: how to maximize your limited time on LinkedIn. Discover actionable tips to ensure your LinkedIn routine is as productive as possible. From checking notifications and managing direct messages to strategically connecting and engaging with your network, Stan provides practical advice to help you stay on top of your LinkedIn game. Don't miss out on these insights that will keep your social selling efforts efficient and effective. Tune in and learn how to make every minute on LinkedIn count!

In episode of the Making Sales Social Podcast, we delve into "Mastering B2B Growth: Unified Revenue Strategies." Join us as we sit down with Mark Osborne, a MarTech trailblazer and author of "Are Your Leads Killing Your Business." Mark shares his innovative approach to integrating marketing, sales, and customer success to create unified revenue teams. Learn how to identify killer clients, build effective revenue systems, and leverage data and technology for sustainable growth. Discover the secrets to turning leads into loyal clients and accelerating your business success.

In this episode, we dive into the essentials of optimizing your LinkedIn company page to maximize your online presence and engagement. Learn how to create an eye-catching profile, regularly post high-quality content, encourage employee advocacy, and leverage analytics for better results. Tune in as we share actionable tips and strategies to help you stand out from the competition and attract your target audience. Whether you're a seasoned marketer or just getting started, this episode is packed with valuable insights you won't want to miss. Keep your sales social with us!

Join us on this episode of Making Sales Social as we sit down with Kristi Mitchell, the strategic marketing consultant and founder of Marketing Uncomplicated. In "Marketing Uncomplicated: Simplify, Strategize, Succeed," Christine shares her journey from corporate battle scars to building a clear, no-nonsense marketing strategy that empowers service-based businesses to cut through the noise and build genuine relationships. Tune in for actionable insights on simplifying your approach and creating strategies that truly resonate with your audience.

In this episode of the Making Sales Social Podcast, Hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into the essentials of becoming a LinkedIn micro-influencer. Learn how to optimize your profile, create valuable content, and build trust-based conversations to stand out in your niche. Perfect for professionals aiming to enhance their social selling skills and make a significant impact in their industry.

In this episode of the Making Sales Social Podcast, host Brynne Tillman sits down with Nirvano Brans, a visionary revenue and sales leader with a decade of experience in high-performance global revenue operations across diverse sectors like fintech, HR tech, and professional services. Nirvano shares his insights on developing go-to-market strategies, scaling sales organizations, and building robust sales and marketing frameworks. Discover how to leverage data, focus efforts, and create a strong pipeline to drive revenue growth and achieve business success.

In this episode of the Making Sales Social Podcast, we explore how to unlock the hidden power of your LinkedIn network. Learn practical strategies for leveraging first- and second-degree connections, using advanced filters to identify your ideal prospects, and engaging them in trust-based conversations—all to boost your sales success without sounding pushy. Join us for actionable insights to turn your social proximity into a strategic sales advantage.

In this episode of Making Sales Social, hosts Bob Woods and Brynne Tillman reveal how to transform LinkedIn into your ultimate sales tool. Learn practical strategies to identify your ideal customer profile, leverage first- and second-degree connections, and build powerful referral partnerships—all to unlock hidden opportunities within your network. Tune in for actionable tips that will help you drive more conversations, nurture relationships, and ultimately boost your sales success.

In this episode of Making Sales Social, we explore the power of LinkedIn's networking tools to unlock hidden connections. Join our hosts as they discuss strategies for using filters and Sales Navigator to identify second-degree connections, build your ideal client profile, and secure warm introductions. Learn how to leverage your network to access key prospects and transform your sales approach—because knowing who knows your prospects is the first step to turning connections into conversions.

In this episode of Making Sales Social, we dive into the delicate balance between leveraging AI tools for sales efficiency and maintaining genuine human connections. We discuss the importance of blending automation with authentic engagement to build trust and relationships. Tune in to learn how to harness AI without losing the personal touch that drives sales success.

Struggling to keep up with content creation? In this episode of Making Sales Social, we reveal how to become a prolific content producer—without writing! Learn how to repurpose a single video into multiple posts, leverage AI for smarter content creation, and use simple strategies like quotes, polls, and recaps to maximize your reach. Tune in to discover how to create more content with less effort and turn your social selling strategy into a powerhouse!

In Episode 365 of the Making Sales Social Podcast, Bob Woods sits down with SEO expert and podcasting pioneer Favour Obasi, host of the globally acclaimed We Don't Play podcast. Favour shares his journey of leveraging SEO, digital marketing, and creative strategies to connect with audiences in 119 countries. Discover how he blends music, content development, and storytelling to build impactful communities and scale digital presence. Whether you're curious about SEO, global outreach, or podcast growth strategies, this episode is packed with actionable insights to inspire your business journey.

In this episode of Making Sales Social, hosts Bob Woods and Stan Robinson Jr. dive into LinkedIn's underutilized "Providing Services" feature and how it can elevate your social selling strategy. Learn how to effectively use this tool to showcase your services, communicate with prospects, and even attract reviews from satisfied clients. With practical tips on setting up your profile, handling proposals, and expanding your reach, this episode is a must-listen for sales professionals looking to maximize LinkedIn's potential. Tune in for expert insights and actionable strategies to boost your sales success!

In this episode of Making Sales Social, we're joined by Andrew Barbuto, a LinkedIn sales expert, to explore the art of social selling. Andrew shares actionable strategies to create engaging LinkedIn content, build authentic relationships, and close more deals. Learn how to tailor your outreach, leverage storytelling, and use LinkedIn's tools to transform your sales game. Whether you're a seasoned sales professional or just starting out, this episode is packed with insights to help you succeed in the social selling space. Tune in now!

Join Ana Juneja, a distinguished IP attorney, and Stan Robinson as they explore the intersection of intellectual property law and social selling. Discover crucial strategies for businesses to protect their online content, avoid legal pitfalls, and build a robust personal brand. Ana shares insights on the differences between copyright, trademark, and patent laws while emphasizing the importance of originality and clear contracts. Whether you're a sales leader or entrepreneur, this episode offers valuable guidance on safeguarding your creations and leveraging social media, with Ana's unique dual perspective as both a lawyer and business owner.

Join hosts Brynne Tillman, Stan Robinson as they delve into the art of optimizing your LinkedIn profile for 2025. Learn the importance of transforming your LinkedIn page from a resume to a resource, updated tactics for using banners and headlines to improve search engine optimization, and how to convert the profile into a personal landing page attracting ideal clients. Uncover tips for enhancing various LinkedIn sections like the featured, experience, skills, and recommendations to boost visibility and engagement. This episode equips listeners with actionable insights for leveraging LinkedIn.

Join hosts Brynne Tillman and engage with Ron Gupta, Chief Revenue Officer at Evolution IQ, exploring the dynamic intersection of sales and technology. Discover how Ron transitioned from civil engineering to leading revenue growth and his insights on effective sales recruitment. Delve into the impact of AI on sales strategies, the evolving tech landscape, and the future of revenue generation. Ron shares lessons learned in sales leadership, emphasizing the importance of mentorship and relationship-building. Tune in for a deep dive into innovative sales strategies and technology's role in shaping the industry.

Join Stan Robinson as he delves into the world of sales and procurement with expert Mike Lander, CEO of Piscari Limited. Uncover the intricacies of how procurement teams impact B2B sales strategies and learn essential tips for navigating RFPs and building strong buyer relationships. Mike shares his insights on leveraging platforms like LinkedIn for stakeholder engagement and emphasizes the importance of risk management in sales negotiations. This episode offers valuable guidance for sales professionals looking to enhance their approach to complex commercial deals.

Join Bob Woods and Kevin D. Turner on the Making Sales Social podcast as they explore strategies for enhancing LinkedIn profiles, effectively using social selling, and navigating LinkedIn's evolving features. Kevin D. Turner shares insights on personal branding versus "personal blending" and explains recent LinkedIn updates, including changes to audio rooms and native video capabilities. With a focus on building relationships and engaging audiences, this episode provides valuable guidance for professionals looking to optimize their LinkedIn presence and leverage the platform's tools for business success.

Join Stan Robinson, Jr. as he delves into sales leadership with Paul Morton, CEO of Practical Leadership Academy. Discover how effective sales management is rooted in servant leadership and the importance of putting people first to naturally drive sales. Paul discusses the challenges managers face in shifting their mindset from transactional to relationship-focused strategies and shares insights into leading with love and accountability. Explore the evolving role of human connection in sales amidst technological advancements and learn practical techniques for enhancing team performance. Tune in for valuable leadership lessons tailored for modern sales environments.

Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. on the Making Sales Social podcast as they explore the "12 Days of LinkedIn." This episode focuses on actionable strategies to enhance your LinkedIn presence. Learn how to craft engaging headlines, compelling about sections, and leverage social proximity for networking. The hosts share insights on the importance of sharing valuable content, giving and receiving recommendations and referrals, and engaging authentically with your network to spark meaningful sales conversations. Tune in to discover how to start more conversations without being overly salesy.

Courtney Johns on, a social media expert, joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore effective social selling strategies on TikTok. Courtney emphasizes the importance of creating value-driven, human-centered content, especially for business platforms. She shares insights on crafting engaging TikTok videos that offer step-by-step guides and storytelling to build thought leadership and attract potential customers. Discover how to optimize your personal brand over company pages and effectively convert viewers into clients with expert commentary and strategic content creation.

Bob Woods and Stan Robinson Jr. explore strategies for capturing prospects' attention on LinkedIn without being salesy. They outline three steps: viewing profiles strategically, following versus connecting and engaging thoughtfully with substantive comments. Emphasizing relationship-building, they warn against the pitfalls of insincere interactions and AI-generated comments, advocating for genuine connection. The episode encourages listeners to focus on adding value and staying memorable, tapping into LinkedIn's capabilities for fostering meaningful professional relationships. Join the conversation to master the art of subtle yet impactful LinkedIn engagement.

Jennifer Frye, a sales and marketing expert, joins host Brynne Tillman to discuss effective strategies for building and maintaining a robust sales pipeline. They tackle the integration of sales and marketing, emphasize the importance of targeting the ideal client profile, and explore the power of cold calling in an authentic manner. Jennifer introduces her unique approach to lead generation that avoids conventional scripts and focuses on genuine connections. The conversation delves into actionable steps for prospecting, crafting compelling messaging, and ensuring consistent follow-up to maximize sales success.

Brynne Tillman and Stan Robinson Jr. discuss the launch of Ask SSL AI on the Making Sales Social podcast, emphasizing the importance of integrating training, tools, and coaching for effective sales and prospecting. They explore challenges like retaining a personal voice in AI-generated content and managing diverse ICPs. The episode introduces the functionality of Ask SSL AI, a platform designed to customize AI responses to match company voices, organize chats, and convert content into meaningful sales conversations. The episode underscores the transformative potential of combining AI with LinkedIn for enhanced sales strategies.

Mark Gambale, CEO of Close With One, joins Brynne Tillman on the Making Sales Social podcast to explore innovative sales frameworks that transform teams. Mark, who has collaborated with top companies like Amazon and Apple, shares insights into closing complex sales efficiently, emphasizing a human-centric approach that saves time and enhances connection. Discover how understanding client aspirations and building genuine rapport can lead to successful outcomes. Learn strategies to avoid common sales pitfalls and enhance your closing techniques in big-ticket B2B sales.

Dive into the Making Sales Social podcast with Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they explore eight powerful ways to express gratitude through LinkedIn. Perfect for nurturing professional relationships, these tips range from endorsing skills and facilitating introductions to engaging with content and sharing insightful posts. Discover the value of personalized video messages, insightful interviews, and more as the hosts share their expertise. Elevate your networking strategy and show appreciation effectively in the professional landscape.