Podcast appearances and mentions of Mark Osborne

Après une série consacrée aux races anciennes et une deuxième aux animaux de la basse-cour, l'excellent naturaliste et éleveur-documentariste Rémi Dupouy (co-auteur avec Yann Arthus-Bertrand de Vivant en 2022, entre-autres) est de retour pour 6 nouveaux épisodes dédiés à l'un de ses animaux fétiches : l'Ours brun. Originaire de Gascogne, Rémi connaît particulièrement bien cet "autre de l'Homme", aujourd'hui présent en France exclusivement dans les Pyrénées. Cette série est l'occasion pour lui de nous faire (re)découvrir cet animal qui fascine autant qu'il inquiète, et ce depuis des millénaires...Dans ce premier épisode, impensable de ne pas présenter toute la famille des Ursidés, le nom scientifique, vous l'aurez compris, des 8 espèces de nounours actuelles. Les Ours sont répartis sur tous les continents à l'exception de l'Océanie et de l'Antarctique, et ont colonisé toutes sortes de milieux, de la banquise arctique aux déserts moyen-orientaux en passant par la jungle indienne. Ils ont également une immense diversité de taille et de forme :L'Ours brun (Ursus arctos) est présent en Eurasie et en Amérique du Nord. avec une douzaine de sous-espèces (dont le Grizzly). Parmi les poids-lourds,  l'Ours Kodiak (jusqu'à 1 tonne !).L'Ours noir (Ursus americanus) a presque disparu de la plupart des États-Unis et du Mexique. Il se maintient au Canada et en Alaska, où sa population est même en hausse. Il vit principalement dans les forêts tempérées et boréales,L'Ours polaire (Ursus maritimus) ou Ours blanc, vit en Arctique, qui porte son nom (arktos = ours en grec). Sa fourrure est translucide et creuse, pleine d'air, ce qui constitue un excellent isolant. C'est l'un des plus gros ours (record : 800 kg) . Il mange surtout des phoques.Le Panda géant (Ailuropoda melanoleuca) vit dans les forêts tempérées des montagnes de Chine, et se nourrit surtout de bambou. L'Ours malais ou Ours des cocotiers (Helarctos malayanus), vit en Asie du Sud-Est. Ce sont les poids-plumes de la famille : moins de 50 kg. Leur fourrure est noire et rase, adaptée au climat chaud.L'Ours lippu, Ours à miel, ou Ours paresseux (Melursus ursinus) vit en Inde, au Sri Lanka et au Népal. Sa longue fourrure est noire et pelucheuse. Ses oreilles sont en forme de plumeau. Il a une tache blanche en forme de « V » sur la poitrine. Il est insectivore et frugivore.L'Ours à lunettes (Tremarctos ornatus) est endémique des Andes tropicales. Principale caractéristique : les taches blanches autour de ses yeux, d'où son nom.L'Ours noir d'Asie ou Ours à collier ou Ours du Tibet (Ursus thibetanus) vit de l'Iran au Japon. Ils ont une petite tache blanche en croissant sur la poitrine et donnent l'impression d'avoir une crinière.___SOURCES :Vignette : Les 8 espèces actuelles d'Ursidés. Montage à partir de deux images libres de droits (Shutterstock)Extraits :01'50 : "heartbeat" (Pixabay)06'41 : Générique de la série Rahan, Nina Wolmark, 1986 (©Canal +)09'51 : OOMPH !- "Eisbär" ("ours polaire" en français), 2004 (℗ Supersonic). Reprise de Grauzone (1981).13'58 : Kung-fu Panda, Mark Osborne & John Stevenson, 2008 (©DreamWorks Animation)17'07 & 18'32 : Le Livre de la Jungle, Wolfgang Reitherman, 1967 (©Walt Disney Pictures)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Let me know what you think of this episode? Join host Dorsey Ross as he welcomes Mark Osborne, the inspiring voice behind the Valiant Forge podcast, in a heartfelt conversation about faith, redemption, and leadership. Discover Mark's transformative journey from a life disconnected from God to one of purpose and community-building. This episode delves into the power of mentorship, the importance of a supportive male community, and the call for men to lead with integrity and faith. Whether you're seeking personal growth or ways to uplift others, this episode offers valuable insights and encouragement for every listener.Mark Osborne's website https://www.thevaliantforge.com/ Support the showWant to be a financial supporter of the show, click here, https://www.buzzsprout.com/1754677/supporters/newFollow and subscribe to the podcast here, and get weekly updates on when new episodes are released.  https://podcasts.apple.com/us/podcast/dorsey-ross-show/id1495921329Social Media Links,  Instagram https://www.instagram.com/dorsey.ross/Facebook https://www.facebook.com/DROCKROSS/ My Book Amazon Book Overcomer https://bit.ly/4h7NGIPWant to be a guest on Dorsey Ross Show? Send Dorsey Ross a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1615423845838x127949785844303500Affiliate Link For Podmatch https://www.joinpodmatch.com/dorseyross

Voici un nouvel épisode de la série Prunus !Issus de la famille des Rosacées (dans laquelle l'on retrouve entre autres les Roses, tout simplement), les arbres "Prunus" regroupent des espèces incontournables aujourd'hui en France, auxquels nous consacrerons une partie de la saison 5 : le Prunier donc, mais aussi le Cerisier, le Pêcher, l'Abricotier, et enfin l'Amandier. Des arbres à l'histoire millénaire et qui ont tous connu un succès mondial après des siècles de domestication et de culture sur leur terre d'origine : la Chine.On continue avec le Pêcher, un "Perse" (Prunus persica) dont la culture a réalité émergé il y a plusieurs milliers d'années dans l'Empire du Milieu. Son nom d'inspiration iranienne vient du fait que c'est Alexandre le Grand qui l'aurait rapporté en Europe lors de ses conquêtes du Moyen-Orient. Tout comme les autres Prunus, le pêcher donne de succulents fruits (les "pêches"), aussi bien sublimées par la gastronomie (qui n'a jamais mangé une "Pêche Melba", ce dessert inventé au XIXème siècle consistant en des moitiés de pêche pochées autour d'une généreuse boule de glace vanille et recouverte de coulis, d'amandes et de chantilly ?) qu'honorées par les récits religieux comme de la pop-culture (ce qui est notamment mis en scène dans le célébrissime dessin animé Kung-fu Panda, inspiré de croyances taoïstes)._______

Mark Osborne spent decades in the background, playing rhythm guitar on the worship team, raising his kids, and going to church, while quietly living without real purpose, spiritual depth, or a genuine connection with God. A mild heart attack at 48 nudged him toward healthier habits, but it was the day he sat alone on his birthday with a bowl of Captain Crunch and asked God why he wasn't happy that something finally cracked open. What followed was a fitness journey that spiralled into ego, social media obsession, a marriage pushed to its breaking point, and ultimately, a moment on his knees that changed the direction of his life entirely.   In this honest and encouraging conversation, Mark shares how he and his wife rebuilt their relationship and their faith from the ground up, what he's learned about the difference between self-improvement and Christ-centred development, and why he now believes discipline is not a pathway to self-mastery but a fruit of the Holy Spirit. He also speaks directly to men who are drifting, and to the women who love them, offering practical wisdom and genuine hope. Mark is the host of The Valiant Forge podcast. This episode could be the beginning of taking you from a life of staying in the background to the future that God has planned for you. WEBLINKS The Valiant Forge Podcast YouTube

Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Mark Osborne, #1 Best-Selling Selling Author on B2B Marketing & Sales. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Osborne: Website: ModernRevenueStrategies.com Twitter: https://twitter.com/re_mark_able LinkedIn: https://www.linkedin.com/in/remarkablemark/ *E – explicit language may be used in this podcast.

Interview with Mark Osborne – Pt2 Mark discusses hearing the whisper of God's Voice and how actions of obedience brought clarity of purpose for his life.

Interview with Mark Osborne. Mark discusses how God intimately re-aligned his life providing him with the encouragement he needed to step into his calling.

We are fortunate to have Mark Osborne, owner and brewer, of Adroit Theory Brewing on the show to discuss the history and innovation Adroit Theory has brought to the craft beer community. Mark shares some great stories about how he started brewing unique and experimental beers on a half barrel brewing system and the adventures in acquiring unusual adjuncts. We also have a couple beers to taste along with Mark on the show. Now grab a beer and enjoy the show! If you would like to contact the show you can reach the hosts through email at tapthecraft@gmail.com, or interact with us on Facebook at facebook.com/tapthecraft and for all our links visit tapthecraft.com/linktree. We have a voicemail number...you can call 208-536-3359 (208-53ODDLY) to leave feedback or questions and have your voice heard on the show. We invite you to visit our website at tapthecraft.com for more craft beer content. If you enjoy our content and want to Toast Your Hosts, then please visit our Patreon page at patreon.com/tapthecraftYou can follow Denny on Instagram and Untappd @lucescrew. You can follow Kris on Untappd at @K9Hops and on our Facebook page. Find more links at tapthecraft.com/linktree. Discord server at tapthecraft.com/discord BEERS MENTIONED ON THE SHOW:Adroit Theory Filthy [Peaches & Cream + Crumb Cake + Vanilla] Smoothie Sour Adroit Theory Destructive Construction Hazy IIPALINKS TO ARTICLES DISCUSSED:Adroit Theory Website

In this episode of Portfolio Pulse, host Steven Huskey welcomes Mark Osborne—founder of Modern Revenue Strategies, marketing technology trailblazer, best‑selling author, and one of the few marketing and sales experts who is also a Certified Exit Planning Advisor. Mark shares his unexpected journey from promoting college bands to advising major brands, and ultimately to helping mid‑sized businesses grow revenue and maximize enterprise value. Mark explains why traditional marketing agencies often miss the mark when companies are preparing for an exit, and how shifting focus from “big, sexy strategy projects” to improving processes, systems, and recurring revenue can dramatically increase a company's valuation. With real examples—including how a roofing company doubled its exit multiple—Mark breaks down the practical steps entrepreneurs can take to strengthen EBITDA, enhance transferability, and position their business for a more profitable sale. 

Send a textMark Osborne is the host of The Valiant Forge, a podcast created for Christian men who want to grow in their faith through honest, grounded conversation. His work centers on biblical masculinity, spiritual leadership, and the quiet battles men often fight alone.  Mark's story includes a late-life wake-up call marked by a health scare, depression, and a season of spiritual dryness that led to a renewed faith and restored marriage. That season reshaped how he understands manhood, obedience, and what it means to lead with humility and courage.  He approaches conversations not as an expert, but as a fellow traveler, speaking openly about fatherhood, failure, emotional health, addiction recovery, forgiveness, and Scripture lived out in everyday life. Mark brings a steady, thoughtful presence and values discussions that go deeper than surface-level answers, always pointing back to Christ with honesty and grace. His website:  https://www.thevaliantforge.com/His podcast:  https://open.spotify.com/episode/1NOP0AuscqJSlU9M0GElKy?si=l_4WgZy1TJC9SYFe_m9P4QContact US:  Rumble/ YouTube/ IG: @powerofmanpodcastEmail: powerofmanpodcast@gmail.com.Twitter: @rorypaquetteSTART YOUR OWN MEN"S MOVEMENT!  We NEED more men to LEAD!  Join us here to learn how!   https://www.facebook.com/groups/490821906341560/?ref=share_group_linkYou have VALUE!  You are WORTH IT!  BELIEVE IT!

S6:E18 You can be fully booked and still be building a fragile business. Queue Up Episode This week on Small Business Stories, Dr. LL sits down with Mark Osborne, founder of Modern Revenue Strategies and author of Are Your Leads Killing Your Business? If people don't trust you, they won't buy. If you don't differentiate, you attract the wrong buyers. Mark explains how chasing more leads can erode margins, as well as lead to team burnout and stalled growth. He introduces the concept of "only-ness" and breaks down the three interlocking systems that drive scalable enterprise value: attraction, acceleration, and activation.

S6:E18 You can be fully booked and still be building a fragile business. Queue Up Episode This week on Small Business Stories, Dr. LL sits down with Mark Osborne, founder of Modern Revenue Strategies and author of Are Your Leads Killing Your Business? If people don't trust you, they won't buy. If you don't differentiate, you attract the wrong buyers. Mark explains how chasing more leads can erode margins, as well as lead to team burnout and stalled growth. He introduces the concept of "only-ness" and breaks down the three interlocking systems that drive scalable enterprise value: attraction, acceleration, and activation.

Building on their recent podcast episode on Kung Fu Panda (John Stevenson & Mark Osborne, 2008) with screenwriter John Yorke, Alex takes Chris through the mechanics and mysteries involved in the hero's journey, Joseph Campbell's famous structure and patterning of narrative, to discuss how such storytelling archetypes link to Jungian approaches towards the process of character individuation. Topics include the big-screen reworkings of the hero's journey and its industry function as a screenwriting template; theorisations of form and formalist frameworks for understanding narrative organisation; Campbell's interests in the traces of our unconscious mind as found in collective archetypes that surround culture; and the way that the formula for heroic action and its calls to adventure can and do work within the creative spaces of fantasy. **Fantasy/Animation theme tune composed by Francisca Araujo** **As featured on Feedspot's 25 Best London Education Podcasts** **As featured on MillionPodcast's Best 10 UK Animation Podcasts and Best 60 Movie Podcasts in the UK**

Welcome to The B-Side! Here we talk about movie stars! Not the movies that made them famous or kept them famous, but the ones that they made in between.  Today we celebrate Canadian greatness. We celebrate Rachel McAdams! Our B-Sides include The Lucky Ones, The Time Traveller's Wife, Passion, and Every Thing Will Be Fine. We also spend some time on The Hot Chick, and do a couple of Rachel McAdams-inspired quizzes at the top of the episode. It's fun! We talk about her new Sam Raimi movie Send Help. We reflect on McAdams' stratospheric rise to stardom within the first few years (and films) of her career, that time she dated Ryan Gosling, and her many accents over the years. We also shout-out the sheer amount of great filmmakers she's worked with over the years: Wes Craven, Ira Sachs, Woody Allen, Terrence Malick, Brian De Palma, Cameron Crowe, Antoine Fuqua, Tom McCarthy, Wim Wenders, Mark Osborne (animated), Sam Raimi, and Kelly Fremon Craig. That's incredible! There's the limited amount of press she has done over the years (though this podcast episode is lovely, about her and her dear friend) and the fact that the hit movies she's starred in throughout her career are mostly not made for movie theaters anymore. We speak to her comedy chops and her constant alignment with the directors she works with. She's a pro! And finally, we show some appropriate respect to the Michael Sucsy-directed romance The Vow. The woman loves a movie wherein time is manipulated!

Chasing unqualified leads is costing you time, money, and momentum. Want better clients—not just more of them?In this episode of The Business Ownership Podcast I interviewed Mark Osborne. Mark is the  Fractional Revenue Leader for Professional Services & B2B SaaS at Modern Revenue Strategies. Recognized by AdAge Magazine as one of the world's Top 25 “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for B2B SaaS, Tech, and Boutique Professional Services Firms. Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues in 90 days through his focus on building Systems that emphasize strategic approaches to growth. He is founder of Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee" and a Free Diagnostic Tool to identify your fastest path to growth.Stop marketing to everyone. Start winning the right customers. Learn how to find your most profitable customers.Check this out!Show Links:Modern Revenue Startegies: https://modernrevenuestrategies.com/diagnostic/Mark Osborne on LinkedIn:  Mark Osborne, MBA, CEPA® | LinkedInBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Episode 166 of the Fantasy/Animation podcast high kicks its way into the world of DreamWorks' successful Kung Fu Panda franchise (2008-) with this look at the series' first big-screen instalment, Kung Fu Panda (John Stevenson & Mark Osborne, 2008), with very special guest John Yorke. John is a television producer, screenwriter, editor, and author, who was Head of Channel 4 Drama (2003–2005), controller of BBC drama production (2006–2012) where he founded the BBC Writers Academy, and more recently managing director of Company Pictures (2013–2015). He is now teaching screenwriting via his own company, John Yorke Story, and is the author of Into the Woods: How Stories Work and Why We Tell Them (Penguin, 2014) and Trip to the Moon: Understanding the True Power of Story (Penguin, 2026). Topics include the tension between showing and telling that underpins the character development of Kung Fu Panda's protagonist Po (Jack Black); story as central to the film's effectiveness as a martial arts animated comedy and the spectacle of the animated body in physicalising certain narrative beats; storytelling within a commercial animation context and how the medium's narrative strategies are enabled by animation as an industrial art form; and how Kung Fu Panda functions as a popular fantasy film merging Chinese with American cultural concerns yet remains indebted to longstanding folkloric structures of narrative. This podcast is sponsored by the project “UK-China Animation: Co-Creating Research and Knowledge Exchange,” led by the University of Nottingham and funded by the British Council through an award from its Going Global Partnerships programme, which builds stronger, more inclusive, internationally connected higher education and Technical and Vocational Education and Training systems (TVET). **Fantasy/Animation theme tune composed by Francisca Araujo** **As featured on Feedspot's 25 Best London Education Podcasts** **As featured on MillionPodcast's Best 10 UK Animation Podcasts and Best 60 Movie Podcasts in the UK**

God Centered Concept Discipleship Series is now live. Our first book is now on Amazon called the Victory in 7. Help support us by purchasing your copy today on your kindle or paperback.Victory in 7: The Foundational Process (God Centered Concept Discipleship Series): Wright, TS: 9798274946032: Amazon.com: BooksTo have TS Wright speak at your event or conference or if you simply want spiritual or life coaching or just a consultation visit:www.tswrightspeaks.comVisit our website to learn more about The God Centered Concept. The God Centered Concept is designed to bring real discipleship and spreading the Gospel to help spark the Great Harvest, a revival in this generation.www.godcenteredconcept.comKingdom Cross Roads Podcast is a part of The God Centered Concept.In this episode of the Kingdom Crossroads podcast, host T.S. Wright interviews Mark Osborne, who shares his transformative journey from a life of self-absorption to one focused on faith and service. Mark discusses the pivotal moments in his life, including his struggles with purpose, fitness, and relationships, leading to the creation of his podcast aimed at helping Christian men. He emphasizes the importance of legacy, decision-making, and the impact of family on faith. The conversation highlights how personal testimonies can inspire others and the significance of following God's calling in one's life.TakeawaysMark's journey began at 48, feeling lost and without purpose.He turned to fitness as a way to regain happiness.Self-absorption led him to neglect his relationships with God and family.The decision to focus on God transformed his life.Mark's podcast aims to help men become better leaders.Family legacy plays a crucial role in faith development.Every decision impacts the legacy you leave behind.Listening to the Holy Spirit makes decision-making easier.Iron sharpens iron; community is vital for growth.God rewards those who serve Him faithfully.Mentioned in this episode:Victory in 7 Book on Amazon - Get your copy today

In this value-packed episode of SaaS Fuel, Mark Osborne, founder of Modern Revenue Strategies and top 25 marketing technology trailblazer, joins host VO and Jeff Mains for a tactical deep dive into building holistic, scalable revenue systems that go beyond the siloed tactics of old. Mark reveals why random acts of marketing and sales are growth killers, the transformative impact of aligning marketing, sales, and customer success, and practical steps for identifying and nurturing your ideal customers. You'll also learn how storytelling and “microscripts” can drive trust and reduce friction, the importance of bow-tie funnels (aka the power of retention and expansion), and get a playbook for creating try-before-you-buy offers that accelerate confidence. If you want your SaaS business to be built for significance and scale—this episode is your treasure map.Key Takeaways00:00 "Mastering Sales & Revenue Strategy"05:11 "Building Effective Revenue Systems"06:17 Revenue Growth Through Three Systems12:35 Identifying Top Customers Strategically13:39 Targeting the Right CRM Customers19:31 "Aligning Teams to Drive Revenue"23:49 B2B Buying Shift: Trust Erodes25:34 Health, Perception, and AI Challenges29:02 "Bite-Sized Client Value Strategy"32:12 Effective SaaS Onboarding Strategies35:49 Focus on One GTM Strategy40:50 The Power of Specialization42:35 "Storytelling Powers Human Connection"47:28 "Creating a Category of One"48:35 "Collaborative Metrics and Visual Mapping"52:31 "3D Holograms & AI Innovation"Tweetable Quotes"But what I find is that really building a revenue system that has multiple components and sort of interlocking components is the real key to growth." — Mark Osborne Category of One Marketing: "And so we have built a proprietary proven process that leverages our unique expertise for this unique marketplace. And if you believe that that's the right way to solve this problem, then we're the only solution that exists for you." — Mark Osborne Quote: "the stat is now that something like 70% of the buyer's journey is done before they talk to a single provider, much less you, if you're the second or third tier provider in the marketplace." — Mark Osborne Lower-Risk Sales Strategies: "it's just a way of giving them that bite of the burger so they can then be excited about coming in and finishing the meal rather than feeling like, well, should I talk to five more people or two more people or get three more references instead." — Mark Osborne The Power of Storytelling in Sales: "Telling stories is the way that we really resonate and connect with people. So each of those different sort of layers of really small stories and really, you know, sort of large allegories are important throughout the sales process." — Mark Osborne SaaS Leadership LessonsBuild Systems, Not SilosSustainable growth comes when every part of the revenue journey is connected—attraction, acceleration, activation.Customer Obsession Beats Logo HuntingLong-term companies focus on advocating for and expanding existing customers, not just acquiring new ones.Say No to the Wrong RevenueThe discipline to turn away poorly-matched clients fuels long-term success and product integrity.Create Alignment Through Visual...

Your revenue may be rising… but your business value might not be. And for founders planning an exit, that's the only number that matters. In this week's podcast, Greg is joined by Mark Osborne, author of Are Your Leads Killing Your Business? and one of the only Certified Exit Planning Advisors focused specifically on sales and marketing.  Mark breaks down the most common exit-planning mistakes founders make long before they think about selling. We dive into why sales, marketing, and customer success shouldn't operate as silos, but as a single value-building engine, plus the quickest operational "wins" founders can implement to free up resources and accelerate growth.Mark also outlines the key systems buyers care about most, and reveals the crucial difference between chasing more revenue and building true enterprise value. If you're planning an exit or want to build a business worth more tomorrow than it is today, this episode is essential listening. Topics Discussed in this episode: Mark's background - From managing unknown bands to helping businesses grow (02:13) How to choose the right software to aid your growth (07:32) Most common exit planning mistakes entrepreneurs make (10:40) Combining sales, marketing, and customer success(20:15) Big wins that free up resources to focus on growth (28:02) Key systems founders should focus on when exit planning (30:42) The difference between growing revenue vs growing business value (36:25) Are your leads killing your business? (40:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Free copy of Are Your Leads Killing Your Business? Mark's LinkedIn Sit back, grab a coffee, and learn how to transform your business into an asset that buyers will fight over.

Your revenue may be rising… but your business value might not be. And for founders planning an exit, that's the only number that matters. In this week's podcast, Greg is joined by Mark Osborne, author of Are Your Leads Killing Your Business? and one of the only Certified Exit Planning Advisors focused specifically on sales and marketing.  Mark breaks down the most common exit-planning mistakes founders make long before they think about selling. We dive into why sales, marketing, and customer success shouldn't operate as silos, but as a single value-building engine, plus the quickest operational "wins" founders can implement to free up resources and accelerate growth.Mark also outlines the key systems buyers care about most, and reveals the crucial difference between chasing more revenue and building true enterprise value. If you're planning an exit or want to build a business worth more tomorrow than it is today, this episode is essential listening. Topics Discussed in this episode: Mark's background - From managing unknown bands to helping businesses grow (02:13) How to choose the right software to aid your growth (07:32) Most common exit planning mistakes entrepreneurs make (10:40) Combining sales, marketing, and customer success(20:15) Big wins that free up resources to focus on growth (28:02) Key systems founders should focus on when exit planning (30:42) The difference between growing revenue vs growing business value (36:25) Are your leads killing your business? (40:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Free copy of Are Your Leads Killing Your Business? Mark's LinkedIn Sit back, grab a coffee, and learn how to transform your business into an asset that buyers will fight over.  

This episode is essential for veteran entrepreneurs who want to stop chasing bad leads and start building a high-value business ready for a profitable exit. Mark Osborne dives into why "sales is a process, not an event." He shows how founders can leverage their military discipline to implement predictable, scalable B2B revenue systems. He shares that the goal is to maximize your company's Enterprise Value (EBITDA)—not just top-line revenue—by clearly defining your product's difference and building documented, transferable sales and marketing processes that any future buyer will pay a premium for. Episode Resources: FreeDownload - Modern Revenue Strategies About Our Guests Mark Osborne is the Founder of Modern Revenue Strategies. Advertising Age Magazine named him a  “Marketing Technology Trailblazer” putting him in the top 25 people in the world at using Technology and Data for Marketing.  He is the Author of the #1 Best-Selling B2B Marketing and Sales book “Are Your Leads KILLING Your Business?” Host of “The B2B Growth Blueprint Podcast” with over 100 episodes and Top 5 ranking in Apple Podcasts with 500+ monthly listeners.   He is one of very few marketing and sales experts in the US who is a Certified Exit Planning Advisor (CEPA) with an MBA, highlighting my expertise at growing Enterprise Value and EBITDA, not just Top-line Revenue. About Our Sponsors Navy Federal Credit Union   Navy Federal Credit Union offers exclusive benefits to all of their members. All Veterans, Active Duty and their families can become members. Have you been saving up for the season of cheer and joy that is just around the corner? With Navy Federal Credit Union's cashRewards and cashRewards Plus cards, you could earn a $250 cash bonus when you spend $2,500 in the first 90 days. Offer ends 1/1/26. You could earn up to 2% unlimited cash back with the cashRewards and cashRewards Plus cards. With Navy Federal, members have access to financial advice and money management and 24/7 access to award-winning service. Whether you're a Veteran of the Army, Marine Corps, Navy, Air Force, Space Force or Coast Guard, you and your family can become members. Join now at Navy Federal Credit Union.   At Navy Federal, our members are the mission.    Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

Mark Osborne is a marketing guru and the author of "Maximize the Multiple," 13 Key Levers to Improve Your Sale Price.We have a fascinating discussion about some of his 13 levers. One that stood out is  what we and others preach - get rid of owner dependency, especially in sales.Mark divides the levers into categories of what affect they can have on a business' multiple of earnings.Good - .3X-1.5X improvementsBest - 1.5X-3X improvements We couldn't cover all 13 in one episode so expect Mark back in the future.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903

What if your leads are actually hurting your business instead of helping it grow?

As a guest on Mark Osborne's B2B Growth Blueprint podcast John discusses how business owners can:Exit With Style, Grace, and More Money®Avoid value hurting trapsThe top things owners should do to increase valueJohn MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

Revenue growth isn't about luck—it's about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn't—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently. Let 40 Strategy help refine your sales process!    Connect with Mark: Website: https://modernrevenuestrategies.com/  LinkedIn: https://www.linkedin.com/in/remarkablemark/  Book title: "Are Your Leads KILLING Your Business?" Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

In episode of the Making Sales Social Podcast, we delve into "Mastering B2B Growth: Unified Revenue Strategies." Join us as we sit down with Mark Osborne, a MarTech trailblazer and author of "Are Your Leads Killing Your Business." Mark shares his innovative approach to integrating marketing, sales, and customer success to create unified revenue teams. Learn how to identify killer clients, build effective revenue systems, and leverage data and technology for sustainable growth. Discover the secrets to turning leads into loyal clients and accelerating your business success.

Send us a textIn this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Business? Mark shares his journey from managing bands in the 90s to helping B2B companies create winning systems that drive results.What you'll learn in this episode:Why chasing growth hacks can hurt your business.How to build marketing systems grounded in strategy.The role of technology in scaling effective processes.Steps to identify and attract your ideal customer profile.Tips for balancing transactional and account-based marketing strategies.Get ready to transform your approach and focus on what truly works!

Send us a textOn LinkedIn, Kristina Jaramillo and Eric Gruber have been talking a lot about teams not being ABM-ready. They are simply retrofitting ABM on top of existing processes, content, messaging etc -- and they are not making the changes they need to land and expand high-value accounts.  As a result, they struggle with accounts going dark. They struggle with accounts becoming stuck or disengaged,. They struggle with accounts churning. Within this podcast, Mark Osborne and Eric Gruber talk about the GTM assessment that needs to be done before you even think about ABM,  

Learn about the 3 types of killer clients and how to build the systems to dominate your market as told by Mark Osborne.

Focus on something you're truly passionate about. Throughout our conversation today, we've touched on a lot of different aspects of marketing. For me, it all started with an interest in understanding how people think and communicate, which is at the heart of marketing. From there, I moved into advertising, which is a part of marketing, then digital marketing, adding another layer, and finally, analytics, which offers a different perspective. I've enjoyed diving into each of these areas because marketing is a passion of mine. Even when working on a business that might take longer to see results, as long as it's in a field I'm passionate about, the journey doesn't feel long because I'm still enjoying the process of learning. So, my advice is to ensure you're working in an area you genuinely care about, not just one that seems like a good business opportunity.

This episode is a repost from The B2B Growth Blueprint podcast with Mark Osborne.There is a shift away from traditional management toward self-managed, digitally-enabled companies. We are entering the Post Managerial Era of Capitalism. In this new way of thinking about business and organization, top-down structures are giving way to self-management, where employees make decisions informed by real-time data and customer insights.Mark Osborne from the B2B Growth Blueprint podcast provided a platform to discuss the implications of this shift.Mark highlights the role of empathy, emotional engagement, and agile customer feedback in building responsive, customer-centric businesses, and emphasizes the importance of leveraging digital tools to create interactive environments where customers can actively participate and provide invaluable insights. This approach allows businesses to strengthen product development and build loyalty by making customers feel directly involved.Mark Osborne emphasizes the relevance of these strategies for early-stage companies, emphasizing iterative design and customer engagement, even with limited resources. By integrating these principles, businesses can not only strengthen their product development but also create a loyal customer base that feels directly involved in the process.Resources: Learn What They Didn't Teach You In Business School (The Value Creators Course)Connect with Hunter Hastings on LinkedInConnect with Mark Osborne on LinkedInThe B2B Growth Blueprint Podcast on Apple PodcastThe B2B Growth Blueprint Podcast on YouTubethevaluecreators.comTVC Substack: hunterhastings.substack.com

We're looking at what creativity is, why it is important and also how it is not just a preserve of the arts. Kathryn's guest is Mark Osborne - he set up Leading Learning which covers a range of educational services including leadership development and mentoring, curriculum development and creating innovative learning environments.

Today on the podcast, Mark Osborn joins Bradley to discuss systems for growth. Recognized by AdAge Magazine as one of the world's Top 25 “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for B2B SaaS, Tech, and Boutique Professional Services Firms.Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues in 90 days through his focus on building Systems that emphasize strategic approaches to growth. He is founder of Modern Revenue Strategies offering a "10X ROI B2B Growth Guarantee" and a Free Diagnostic Tool to identify your fastest path to growth at ModernRevenueStrategies.com/diagnosticThanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com! Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered.Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Don't forget to visit club.capital and mention you heard about us on the Above The Business podcast!

Recognized by AdAge Magazine as one of the world's leading “Marketing Technology Trailblazers” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience creating Revenue Growth Systems for Early Stage SaaS, Tech, and B2B Services Firms. Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues and pipeline in 90 days through his focus on building Revenue Systems that emphasize strategic approaches to revenue growth. He is founder of Modern Revenue Strategies offering a “10X ROI B2B Growth Guarantee.” Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Osborne: Website: ModernRevenueStrategies.com Twitter: https://twitter.com/re_mark_able LinkedIn: https://www.linkedin.com/in/remarkablemark/ *E – explicit language may be used in this podcast.

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients. Mark is on a mission to eradicate the notion of 'growth hacks', instead advocating for sustainable growth systems rooted in fundamental strategies. He underscores the criticality of unifying marketing, sales, and customer success around the metric of pipeline velocity to achieve transformational growth and market dominance. In this episode, Brandi and Mark dive deep into the importance of defining context for ideal customer profiles throughout the sales process, the perils of unqualified leads, and the game-changing potential of better coordination between marketing and sales in nurturing campaigns and defining lead qualification criteria. Tune in as they explore what success looks like for companies that effectively tackle these challenges and the positive implications for businesses when these problems are solved. Get ready for an insightful discussion on driving revenue faster through better marketing-sales integration. Bullet Points of Key Topics + Chapter Markers: Topic #1: Importance of Visual Tools in Analyzing Systems [05:12] "Flowcharts are really powerful tools to help analyze and improve systems within organizations," Mark Osborne emphasizes. "By visually mapping out the critical path of processes, you can identify bottlenecks, set KPIs at crucial steps, and refine the process to achieve exponential growth." Brandi Starr agrees, adding "Visual tools make it easier to communicate complex processes and get everyone on the same page." Topic #2 Unifying Revenue Teams for Transformational Growth [14:37] Mark Osborne suggests, "To achieve transformational growth and dominate a marketplace, companies need to unify marketing, sales, and customer success under a shared objective of growing revenues." He recommends "creating a unified revenue team, building a scorecard with KPIs across the revenue system, and aligning incentives based on the scorecard to remove friction and create coordination." Brandi Starr concurs, stating "Measurement and accountability are key to creating alignment and removing friction between revenue teams."  Topic #3 Defining Context for Ideal Customer Profiles [22:51] Brandi Starr and Mark Osborne discuss the importance of defining context for ideal customer profiles throughout the sales process. "Companies often fail to effectively communicate this context," Brandi observes, leading to "unqualified leads and decreased resource allocation for the best opportunities." Mark expands, "By better defining lead qualification criteria and setting up targeted nurturing campaigns, marketing and sales can collaboratively improve pipeline velocity and accelerate revenue growth." So, What's the One Thing You Can Do Today? Mark's 'One Thing' is to get your revenue team together and define your revenue system. "The very first thing is to get the team together, define your system and think through the roles, especially if you're a small company... it's really easy because you've probably got one or two people in marketing and then a handful of salespeople. Get those folks together and start to define what that looks like and what you're trying to achieve." He encourages listeners to download the free book offered in the show notes, which provides templates and a guide on modern revenue strategies to help you get started. Buzzword Banishment: Mark's Buzzword to Banish is 'growth hacks'. He wants to get rid of this concept forever because he believes "growth hacks are not a thing. Growth hacks don't exist." Instead, Mark emphasizes building sustainable growth systems based on fundamental strategies.  Links: Get in touch with on: LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Madolyn Smith Osborne had the kind of fairy tale show business beginning that most can only fantasize about. While still in school at The University of Southern California, she won her first paycheck with a serendipitous audition before famed choreographer, Gower Champion, when a lead dancer and understudy had to be replaced in the Broadway-bound production of Pal Joey starring Lena Horne.  Madolyn's passion for musical theater as well as her training with beloved choreographers Bill and Jacqui Landrum, prepared her well for the opportunity. A year later, on the eve of graduating from USC's School of Dramatic Arts., her mentor, the late, iconic theatre and film producer and Academy Award-winning actor, John Houseman, launched a swan song of sorts for her with a production of Shakespeare's All's Well That Ends Well, in which Madolyn starred in the role of Helena. Mr. Houseman had invited various industry professionals to see the show in the 99-seat Stop Gap Theater on campus, including his former protege, film director, Jim Bridges, who, upon seeing Madolyn's performance, invited her to play the role of John Travolta's mistress, Pam, in the cult classic, Urban Cowboy. Madolyn went on to give multiple award-winning performances in the L.A. theater scene. Among her triumphs, she created the title role of Emily in Stephen Metcalfe's play of the same name, which was directed by the renowned producer-director, Jack O'Brien, during its premiere at San Diego's revered Old Globe Theatre.  When Madolyn was studying with legendary actress, Kim Stanley, and opera singer, Gloria Lane, she became a founding member of L.A. Theatre Works.  Madolyn also enjoyed a terrific TV and film career in which she found herself starring in features opposite the likes of no less than Steve Martin in All of Me, Roy Scheider in 2010: The Year We Make Contact, Chevy Chase in Funny Farm, Joe Pesci in The Super, and in TV shows like Due South, Cheers, If Tomorrow Comes, and Sadat. But at the height of her powers, all of that was abruptly interrupted by a chronic illness that she fights to this day.Madolyn resides in Toronto, Canada with her husband, former NHL hockey great, Mark Osborne, and 2 adult daughters who live nearby.            For the record, Madolyn and I have known one another for more years than either of us will admit, having met and worked together on a few productions while we were both in drama school at the USC. 

Send us a Text Message.Ever wonder what it takes to color a film or how to get paid for it?  Host Jonny Diaz sits down with veteran Film Colorist, Mark Todd Osborne as he shares his years of experience coloring  such films as, It Follows, CAPOTE, Need for Speed,  Scrambled, Mountain Queen and more. Mark delves into the intricacies of color grading, discussing the technical and artistic decisions that bring a director's vision to life on screen. He shares many life lessons that are bound to inspire and educate and motivate any film enthusiasts out there. This interview offers a rare glimpse into the world of film color grading and the pivotal role it plays in storytelling.For more info on coloring visit:https://mtocolor.com/Mixinglight.comFor More please visit: www.SoloPictureStudios.comFollow: @SoloPictureStudios - InstaGram & Youtube. Like, Rate & Subscribe Thanks!

Discover why a systems approach to marketing drives faster growth than hacks with Mark Osborne. Learn practical strategies for sustainable business success in our latest podcast episode! Join Mark Osborne, a Marketing Technology Trailblazer, as he explains why a systems approach outperforms hacks in driving marketing growth. In this insightful episode, Mark discusses essential growth systems that spark innovation and creativity in marketing and sales. Learn how to leverage the customer journey, craft unique messaging, and focus on quality leads to boost credibility, trust, and revenue without breaking the bank. Discover Mark's journey from managing bands to mastering data-driven marketing for B2B firms and gain practical strategies for sustainable business growth. Connect with Mark: https://ModernRevenueStrategies.com https://www.linkedin.com/in/remarkablemark/ PROMOTION: I'll provide a free copy of my book for your audience: https://modernrevenuestrategies.com/book/ ▼ ▼ You can connect with/follow Talking with the Experts: Book a guest spot: https://bit.ly/45Vslx8 Master the Art of Podcasting (Program) https://bit.ly/3RnATrR YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ Website: https://talkingwiththeexperts.com/ LinkedIn: https://www.linkedin.com/company/talking-with-the-experts/ Talking with the Experts: https://www.linkedin.com/company/talking-with-the-experts/ Facebook Page: [Rose Davidson] https://www.facebook.com/rosedavidsonaustralia/ Instagram: https://www.instagram.com/rosedavidson_australia/ #TalkingWithTheExperts #BusinessPodcast #EntrepreneurAdvice #BusinessGrowthTips #SuccessStories #ExpertInterviews #StartupSuccess #BusinessStrategies #EntrepreneurJourney #SmallBusinessTips

How do you encourage children to start making their own decisions? And at what age should they be able to do this with confidence? First off, it's all about helping them build "decision-making scaffolding", education specialist Mark Osborne tells Nine to Noon.

How do you encourage children to start making their own decisions? And at what age should they be able to do this with confidence? First off, it's all about helping them build "decision-making scaffolding", education specialist Mark Osborne tells Nine to Noon.

In this THINK Business Mini Business Course, Jon Dowskin and Mark Osborne, #1 Best-Selling Selling Author on B2B Marketing & Sales discuss how to identify triggers in business. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Osborne: Website: ModernRevenueStrategies.com Twitter: https://twitter.com/re_mark_able LinkedIn: https://www.linkedin.com/in/remarkablemark/ *E – explicit language may be used in this podcast.

In this insightful clip, Jon Dwoskin and Mark Osborne, #1 Best-Selling Selling Author on B2B Marketing & Sales, delve into a valuable discussion, focusing on one key insight that can enhance your business today. Their conversation highlights a singular, practical strategy, offering a fresh perspective for entrepreneurs and business owners. Tune in to discover this crucial piece of advice and see how it could be the catalyst for your next business breakthrough. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Osborne: Website: ModernRevenueStrategies.com Twitter: https://twitter.com/re_mark_able LinkedIn: https://www.linkedin.com/in/remarkablemark/ *E – explicit language may be used in this podcast.

In this THINK Business Mini Life Course with Jon Dwoskin, Mark Osborne, #1 Best-Selling Selling Author on B2B Marketing & Sales shares insights on how to tap into your inner entrepreneur, offering practical advice and relatable experiences. Gain valuable takeaways and inspiration that can be applied to your own life journey, whether it's about personal growth, career development, or a specific skill. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Osborne: Website: ModernRevenueStrategies.com Twitter: https://twitter.com/re_mark_able LinkedIn: https://www.linkedin.com/in/remarkablemark/ *E – explicit language may be used in this podcast.

On this week's episode of The Marketing Stir Podcast, Mark Osbourne, founder of Modern Revenue Strategies and Author of “Are Your Leads Killing Your Business?”, joins Ajay and Vincent to discuss the key ingredients that you can use to craft a successful marketing strategy.

This week on Writers & Company from the archives, celebrating a classic that's also one of the most translated books in the world: Le Petit Prince or The Little Prince by Antoine de Saint-Exupéry. Biographer Stacy Schiff, filmmaker Mark Osborne and novelist Éric Dupont joined Eleanor Wachtel for the book's 75th anniversary in 2018 to reflect on its enduring appeal.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author and Marketing Technology Trailblazer of Modern Revenue Strategies, Mark Osborne.Mark Osborne is a seasoned expert who has worked with CEOs, founders, and sales leaders in early-stage B2B firms. His focus is on helping these companies build systems for generating revenue. This includes attracting the right prospects, accelerating deals through the sales pipeline, and activating existing clients for renewals, upsells, referrals, and testimonials.One of the key points Mark emphasized during our conversation was the importance of understanding the ideal customer and their buying journey.Mark believes many companies must take the time to truly understand their customers and context, leading to ineffective marketing strategies and wasted ad spending.Mark suggests a differentiated positioning strategy is crucial for creating awareness and generating demand at the top of the funnel. He advises relying on advertising or content with a clear differentiation from competitors. Mark's approach to working with clients starts with a diagnostic to identify strengths and weaknesses in their revenue systems. He can create a 90-day plan to accelerate growth by diagnosing the areas of opportunity. Mark highlighted that his clients often experience a doubling of leads within the first 90 days and offer a 10x ROI guarantee within six months.Mark emphasized the need to focus on the ideal customer profile and craft messaging that resonates with them rather than trying to be a perfect fit for everyone. By attracting the right prospects, businesses can move faster through the sales pipeline and achieve more renewals, upsells, and referrals, ultimately dominating the marketplace.Key Points from the Episode:Importance of understanding the ideal customer and their buying journeyCreating a differentiated positioning strategyChallenges of lead generationNeed for a holistic view of the customer journeyThe changing landscape of B2B marketing accelerated by the pandemicImportance of patience and empathy in understanding the customer's experienceThe trend of buyers wanting to distance themselves from vendorsThe importance of focusing on the ideal customer profile and crafting resonating messagingMark's approach to working with clients, including a diagnostic and 90-day planAbout Mark Osborne:Mark Osborne, recognized as a "Marketing Technology Trailblazer" by AdAge Magazine in 2017, boasts extensive experience crafting Revenue Systems for SaaS, Technology, and B2B Services firms. Mark's expertise lies in integrating Sales, Marketing, and Customer Success strategies, particularly for organizations navigating complex sales cycles and intricate buying committees to secure substantial contracts. A seasoned communicator and team leader, Mark excels in researching markets, competitive positioning, and executing creative Go-To-Market strategies. His proficiency extends to Demand Generation, Lead Generation, and Revenue Growth through Account-Based Marketing, Sales, and Customer Advocacy programs.Mark's accessible insights cater to C-Suite, Marketing, and Sales Leaders adapting to the evolving B2B landscape. Beyond his professional pursuits, he enjoys sport fishing, indulging in Tiki drinks, and catching the latest movies with his wife.About Modern Revenue Strategies:Modern Revenue Strategies offers CEOs and Sales Leaders of early-stage SaaS, Tech, and B2B Services firms a sanity-saving approach to...

In which we bring back Covid-19 pandemic memories by discussing the Spanish Flu in Canada with the help of Kevin Kerr's excellent 2002 play Unity (1918).   Sorry for having posted so little in November - it was pure and simple a scheduling mistake. --- Support: Patreon (https://www.patreon.com/historiacanadiana); Paypal (https://www.paypal.com/paypalme/historiacanadiana); recommended reading (https://historiacanadiana.wordpress.com/books/) ---Contact: historiacanadiana@gmail.com; Facebook (https://www.facebook.com/CanLitHistory). --- Further Reading: Budgell, Anne. We All Expected to Die: Spanish Influenza in Labrador, 1918-1919, ISER, 2018. Darroch, Heidi Tiedemann. “The War at Home: Writing Influenza in Alice Munro's “Carried Away” and Kevin Kerr's Unity (1918),” Canadian Literature 245, 2021, pp. 90-104. Humphries, Mark Osborne. “Paths of Infection: The First World War and the Origins of the 1918 Influenza Pandemic.” War in History, vol. 21, no. 1, 2014, pp. 55–81. Kerr, Kevin. Unity 1918, Talonbooks, 2002.

Mark Osborne, technology trailblazer, author, musician, and B2B expert explains the importance of returning to the funadamentals of marketing. Along the way we learn a little about the importance of data analytics, John Mayer and Super Bowl Commercials.  Free Download, "Are Your Leads Killing Your Business" Music clips throughout the pod are from the brilliance of Kenny Kilgore.