Million Dollar Landscaper

In this episode, Scott breaks down one of the biggest myths in local marketing: that all you need to rank higher on Google is more 5-star reviews.   Spoiler alert: It's not true.   Scott shares the results of recent tests run with real landscaping businesses—and reveals how some are outranking competitors with double (or triple!) the number of reviews by simply posting updates and photos consistently.   You'll learn: Why reviews alone won't boost your Google ranking The posting strategy that sends the right “signals” to Google What types of photos and updates move the needle the most How to turn your job site into free SEO fuel The minimum number of reviews you do need before this works   Plus, Scott explains how to set up a simple weekly routine that builds trust with Google and potential customers—without hiring an SEO agency or begging for reviews.  

In this episode, Scott sits down with Matt Thibeau, founder of Savant Marketing, to break down what landscapers really need to know about running Facebook ads that actually get results.   Matt's agency specializes in marketing for lawn, landscape, and outdoor living businesses—and in this conversation, he clears up the confusion around boosted posts, ad budgets, creative content, and more.   You'll learn: Why most Facebook ads fail (and how to fix yours before wasting money) The three things every landscaping ad needs to succeed How to create offers that attract quality leads—not price shoppers The surprising power of personal branding (and why your face beats a fancy logo)   Plus, Matt shares what kind of budget you actually need to make Facebook ads work—and why following up fast matters more than fancy tech.  

In this episode, Scott sits down with Paul Sanneman, founder of Contractor Staffing Source, to tackle one of the biggest headaches in the landscaping industry: finding (and keeping) good employees.   Paul has helped contractors across North America hire over 4,500 team members—and in this conversation, he breaks down exactly why your hiring strategy probably isn't working, and what to do instead.   You'll learn: Why the best candidates are never on job boards (and how to reach them) The real difference between hiring and recruiting (and why it matters) How to use AI to write better job ads and build a reliable hiring system What landscapers get wrong about pay, culture, and onboarding   Plus, Paul shares the one mistake that kills company culture faster than anything else—and how to avoid it.  

In this episode, Scott sits down with AI expert Jonathan Mast, founder of Whitebeard Strategies, to break down how landscapers can actually use AI to save time, win more jobs, and grow their businesses faster.   Jonathan shares real-world examples of how AI can help with everything from writing emails and building SOPs to creating instant landscape mockups right in front of clients — and why landscapers who start using these tools now will have a major edge.   You'll also learn practical tips on how to "train" AI to sound like you, avoid rookie mistakes, and use it safely without risking your business info.   Ready to start using AI the right way (without sounding like a robot)?  

Before you run ads for your landscaping business, you need to make sure your business is actually ready. In this episode of the Million Dollar Landscaper Podcast, Scott and Katie explain why more leads won't fix a broken foundation—and how skipping steps can waste your money and wreck your reputation. You'll learn: ✅ Why "Reach" is the final step in the R6 system ✅ The #1 reason most landscaping ads fail ✅ Simple checks to know if you're really ready to start advertising

Episode 5 of the R6 Framework Series Are you sending out estimates... and hearing crickets? Do potential customers seem excited at first—then vanish? You might not have a lead problem. You might have a follow-up problem. In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down the fourth system in the R6 Framework: Remarketing—the key to staying in front of leads who aren't ready to buy yet.

Are people checking you out… then disappearing?   You send the quote—and never hear back.   You follow up once—but still crickets.   Now what?   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet.  

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.  

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why most landscapers don't have a lead problem—they have a marketing systems problem.   You're posting on social media… maybe running some ads… maybe even getting leads. But they're not turning into jobs. Or worse—you're losing money chasing the wrong customers.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with H-2B visa expert Nataly Mualem to reveal a game-changing hiring strategy that most landscapers don't even know about—the October Strategy.   If you rely on H-2B workers, you already know how tough the competition is getting. With visa caps filling up faster than ever and an increasing number of businesses applying, many landscapers are struggling to secure the workers they need. But what if there was a way to beat the system and drastically improve your chances of getting H-2B workers?   Nataly breaks down: ✅ What the October Strategy is and why it gives you an advantage over spring applicants. ✅ Why most landscapers miss out on this opportunity (and how to fix that). ✅ The rising demand for H-2B visas and what's driving the competition. ✅ Green card options – Can landscapers secure a more permanent workforce? ✅ The biggest mistakes landscapers make with H-2B applications. ✅ Legal & policy updates that could impact your hiring in 2025.   If you've ever lost out on workers due to visa caps or want to make your hiring process less stressful and more predictable, this episode is a must-listen.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why Google reviews are one of the easiest (and most overlooked) ways to win more customers—and how ignoring them is costing you money.   You do great work, but if you don't have 5-star reviews to prove it, potential customers will choose your competitor instead. And if you're not actively asking for reviews? You're leaving money on the table.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reveals why just getting leads isn't enough—and why so many landscapers keep falling into the feast-or-famine marketing trap.   You hustle to get leads when things are slow… then get too busy to keep marketing. The cycle repeats. Sound familiar? The truth is, marketing isn't just about getting leads—it's about having a system that attracts, converts, and retains customers consistently so you never have to start from scratch again.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down one of the most overlooked but powerful marketing tools for landscapers—your Google Business Profile (GBP).   Most landscapers focus on websites, but here's the truth: GBP is the first thing potential customers see when they search for landscapers in their area. If your profile isn't set up or optimized, you're leaving money on the table.

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy of Green Frog Web Design to tackle one of the biggest struggles for landscapers—getting stuck working in their business instead of on it.   Most landscapers start their business because they're great at what they do, but before they know it, they're buried in the day-to-day grind—sharpening mower blades, handling customer calls, doing estimates, and even bookkeeping. Sound familiar?  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Derek and Kelli Shaw of Hey Lieu to uncover a game-changing strategy for landscapers—leveraging Virtual Assistants (VAs) to save time, reduce costs, and streamline business operations. Running a landscaping business is overwhelming, and administrative tasks can quickly eat up your time. But what if you could outsource those tasks to highly skilled, cost-effective remote assistants? Derek and Kelli share how they used VAs to transform their moving business and how landscapers can do the same. From customer follow-ups to scheduling, bookkeeping, and even marketing, VAs can take critical tasks off your plate so you can focus on growth.

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Carl Sorensen of Sites4Contractors to tackle one of the biggest problems landscapers face—a website that isn't bringing in leads.   If your website is just sitting there, not getting you calls, messages, or jobs, this episode is for you. Carl shares the must-have elements of a high-converting website, the biggest mistakes landscapers make (and how to fix them), and why generic messaging is killing your sales. Plus, we dig into how AI can help—or hurt—your marketing strategy.  

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dig into one of the most overlooked but critical aspects of running a successful landscaping business: your P&L (Profit and Loss) statement.   If you've ever wondered why your profits don't match up with what's in your bank account, or how other landscapers claim they're hitting sky-high profit margins, this episode is for you. Scott and Kati break down why having a properly set-up P&L is the foundation for pricing your work accurately, making smarter financial decisions, and staying profitable year-round. From understanding gross vs. net profit to identifying mistakes in your overhead and labor costs, they're sharing the insights every landscaper needs to know.  

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dive into the art of customer communication and how it can transform your landscaping business.   If you've ever struggled with getting clients to call you back, managing customer expectations, or keeping up with today's fast-paced communication methods, this episode is for you.   Scott and Kati break down why communication is one of the most critical skills for landscapers and lawn care professionals, especially when it comes to building trust with new clients. From responding to inquiries quickly to understanding how different customers prefer to communicate, they share practical strategies that will help you save time, win more jobs, and keep your clients happy.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan teams up with Jake and Cody from Evergrow Marketing to reveal marketing strategies that every landscaping and lawn care business owner needs to know. If you've ever felt like you're throwing money at ads without seeing results, this episode is for you.   Jake and Cody dive deep into the data-driven strategies they use to help landscapers across the country get more leads, grow their businesses, and avoid common marketing mistakes. From breaking down seasonal ad budgets to explaining the difference between Google Search Ads, LSAs, and Facebook Ads, they'll show you exactly where and when to spend your marketing dollars for maximum ROI.   But it's not just about running ads. Jake and Cody share how to prepare your business for a flood of leads, why timing matters more than you think, and how tracking your results can make or break your success.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Matt Smith, seasoned entrepreneur and host of the Service Industry Podcast, to help landscapers kick off 2025 with a clear and actionable plan for crushing their revenue goals.   Matt shares his proven goal-setting system that's helped countless home service business owners grow from six to seven figures. From breaking down yearly goals into month-by-month targets to simplifying your processes for better results, Matt delivers practical advice that you can put into action today.   But it's not just about the numbers. Matt and Scott dive into the mindset shifts and discipline it takes to achieve your goals—whether it's building a stronger business or staying on track with personal growth. Plus, Matt opens up about why surrounding yourself with the right people and keeping your goals front and center can make all the difference.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan kicks off the New Year with a short but powerful message to help landscapers set the stage for a successful 2025—without the overwhelm of long-term resolutions.   Scott gets real about starting the year under the weather and shares practical tips for reflecting on 2024, setting realistic goals, and taking care of yourself so you can thrive in both life and business.   From celebrating last year's wins to identifying one simple goal for January—like organizing your truck or reviewing your pricing—Scott emphasizes the power of small, actionable steps to build momentum. Plus, he highlights why now is the perfect time to check your numbers and ensure your pricing is setting you up for profit, not stress.   But it's not just about business. Scott reminds us that landscaping is tough work, and your health and well-being are the foundation of everything you do.  

In this replay episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Laura Reale of AquaReale and BlueGreen Marketing to uncover the secrets to building and retaining a stellar landscaping team that's motivated, loyal, and ready to grow with your business. Laura shares her proven strategies for overcoming the challenges of hiring and keeping great employees in an industry notorious for high turnover. From crafting better job ads to creating a work culture employees don't want to leave, this episode is packed with practical, no-nonsense advice you can start using today.   Laura breaks down how to: Write job ads that attract the right candidates (instead of wasting time on the wrong ones). Avoid common interview pitfalls and ask the questions that really matter. Build a team culture that values employees and keeps them engaged. Show appreciation in simple, meaningful ways that make a big impact.   Plus, Laura shares her unique approach to fostering loyalty—even getting employees to return after leaving!   This replay isn't just about hiring—it's about creating a workplace that stands out, reduces chaos, and keeps your business running smoothly. If you've been feeling stuck with hiring or retention, this is the episode you've been waiting for.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down a step-by-step process for delivering professional landscaping estimates that help you stand out, win more jobs, and increase profits. Scott dives into the entire estimating process—from the moment you pull up to a customer's property to presenting a polished quote that builds trust and closes deals. Whether you're new to the estimating game or looking to tighten up your process, this episode is full of practical tips that'll set you apart from the “Chuck in a Truck” competitors. Scott shares how to: Make a killer first impression (because details like parking and appearance matter). Build trust through great communication and open-ended questions. Use checklists to avoid costly mistakes and ensure no detail is missed. Help customers visualize their project with simple, creative tools. Set clear expectations for your process, timeline, and pricing. Plus, Scott reveals one game-changing tip: delivering your estimates on the spot whenever possible to close the sale while the excitement is still high. This episode isn't just about getting the job done—it's about presenting your value, standing out as a professional, and creating a smooth, stress-free process for both you and your clients.

In this episode of the Million Dollar Landscaper Podcast, host Kati Molchan dives into a topic that's shaking up the landscaping world: artificial intelligence (AI) and how tools like ChatGPT can transform your business.   Kati tackles the common misconceptions landscapers have about AI—"It doesn't mow lawns or dig holes, so why bother?"—and explains why embracing ChatGPT can help simplify your day-to-day operations, save time, and reduce stress.   From drafting professional emails to creating job descriptions, generating seasonal marketing content, and brainstorming new services, ChatGPT is a versatile tool that can get 80% of the work done for you—leaving you to polish it with your expertise. Kati also shares practical tips for using ChatGPT in your business, from building FAQs for your website to creating client newsletters and even designing training materials for your crew.   This episode isn't about replacing the hard work you already do—it's about using AI as an assistant to make running your landscaping business smoother, easier, and more efficient.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy, founder of Green Frog Web Design, to tackle a critical topic for landscapers: goal setting and planning for 2025.   Scott and Ezra discuss why so many landscapers find themselves stuck year after year and how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals can change the game. Using real-world examples, they explore how reviewing 2024's wins and challenges can help you set clear goals, track your progress, and overcome obstacles like client acquisition costs, lead generation, and workflow bottlenecks.   This episode dives deep into practical strategies for landscapers, including breaking down long-term goals into manageable steps, measuring key performance indicators (KPIs), and avoiding the common mistakes that keep most people from following through. Ezra also shares the importance of tracking leads, measuring results, and leveraging tools like CRMs and goal-tracking apps to stay ahead in a competitive industry.   But this episode isn't just about motivation—it's about actionable steps you can take today to set your business up for success in 2025.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reflects on Thanksgiving and dives into one of the most important—and often overlooked—aspects of running a landscaping business: making sure your pricing includes your paycheck.   Scott shares why Gross Profit alone isn't enough to measure your success and explains how overlooking Net Profit—and failing to pay yourself a livable wage—can leave your business struggling to grow. Using real-world examples, he uncovers the common mistakes landscapers make when reviewing their Profit & Loss statements and why it's critical to account for all overhead costs, including your own paycheck.   But this episode isn't just about identifying the problems—it's about finding solutions. Scott introduces the Cash Flow & Grow program, a comprehensive system designed to help landscapers calculate their true costs, price jobs for profit, and ensure they're paying themselves a livable wage.  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most common yet misunderstood challenges landscapers face: why hard work and solid Gross Profit margins aren't translating into a healthy bank account.   Scott shares a recent conversation with a client whose Gross Profit margin sat at a respectable 47%, but with a Net Profit of just 2%, they were on the brink of financial trouble. Through this real-world example, Scott unpacks the dangerous myth that focusing only on Gross Profit is enough to run a profitable business and explains why ignoring Net Profit and overhead costs can leave you scrambling year after year.   This episode goes beyond just identifying the problem—it's about offering solutions. Scott introduces the Landscaping Pricing Calculator, a tool designed to help landscapers factor in all their costs and price their work for profitability. With built-in group coaching, this resource ensures you're not just guessing at your numbers but truly understanding them.   Tune in as Scott breaks down the importance of reviewing your Profit & Loss statement monthly, shares practical tips for addressing common overhead issues, and offers guidance on how to hit Net Profit goals of 10-15% or more. Plus, get a sneak peek at the upcoming Black Friday sale, where you can grab the Landscaping Pricing Calculator at a special price.   If you're tired of spinning your wheels and ready to take control of your numbers, this episode is packed with actionable insights to help you finish the year strong and set your business up for long-term success!  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Mike Andes to tackle one of the most pressing challenges for landscapers today: hiring and keeping reliable team members in a tough labor market. With 155 Augusta Lawn Care locations and a proven track record of success, Mike has implemented groundbreaking strategies that go beyond traditional hiring tactics—strategies any landscaping business owner can benefit from.   Mike dives deep into how Augusta Lawn Care uses pay-for-performance to incentivize productivity, builds a culture of accountability through profit sharing, and practices open book management to create transparency with his team. He explains how these innovative approaches not only attract quality employees but also inspire them to work harder and stay longer, helping Augusta Lawn Care stand out in a crowded industry.   Scott and Mike also explore the realities of the current labor market, discussing why finding skilled labor has become so challenging and how technology—like CRM software and even robotics—could be the key to staying competitive in the years ahead. Mike shares practical advice for landscapers on getting started with these systems and making them work for businesses of any size.   Whether you're struggling to find good help or looking to create a team that's truly invested in your business's success, this episode is packed with actionable insights that can help you build a resilient workforce. Tune in to learn how Augusta Lawn Care's innovative hiring strategies could be the game changer your landscaping business needs!  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that every landscaping business owner can benefit from as the year winds down: how to finish strong and set yourself up for a profitable 2025. With the season wrapping up and many landscapers finding it tougher to sell work this year, Scott dives into strategies that can make all the difference.   Scott shares how to leverage your year-end data—going beyond basic profit and loss statements—to pinpoint which services and clients brought in the most value. He explains how understanding this information can help you set realistic, revenue-driving goals and make smarter business decisions for the year ahead. From pricing strategies to effective scheduling, Scott provides actionable tips to help you avoid common pitfalls like underpricing or overbooking. You'll also hear valuable marketing advice on reaching your ideal clients. Scott emphasizes the power of Google reviews, the importance of showcasing your expertise through educational content, and how local partnerships can boost visibility and referrals. He also discusses creating a budget to align with your revenue goals, covering everything from labor and equipment expenses to marketing investments.   If you're looking to end this year on a high note and kick off 2025 with a solid plan, this episode is packed with practical advice to help you make it happen. Tune in to learn how to clarify your goals, strengthen your marketing, and position your business for success in the coming year!  

In this episode of the Million Dollar Landscaper Podcast, hosts Kati and Scott Molchan dive into a common challenge for landscaping business owners: unclear roles and responsibilities. When everyone's on a different page, tasks fall through the cracks, tensions rise, and efficiency takes a hit. But with the right structure and communication, you can turn things around—no matter the size of your team.   Scott and Kati share insights from a recent coaching call where they helped a client clarify roles for their Crew Leaders, Operations Managers, and Owners. They break down exactly what each role should focus on daily, from crew oversight to handling client requests and tracking hours. For smaller teams or solo operators who wear multiple hats, they've got you covered too, with tips on prioritizing, delegating, and managing all the moving parts.   You'll learn actionable steps for creating job clarity and setting clear expectations, so your team knows what “success” looks like in their roles. Plus, they discuss how communication tools like Jobber and Asana can make a difference in keeping projects on track and everyone in sync.   If you're ready to reduce stress, boost productivity, and end the season strong, this episode is packed with practical advice to help you clarify roles and tighten up your operations. Tune in and get the strategies you need to keep your business running smoothly and efficiently!  

In this episode of the Million Dollar Landscaper Podcast, hosts Kati and Scott Molchan talk about one of the biggest roadblocks business owners face: perfectionism. We've all been there—caught up in the idea that everything needs to be perfect before we take action. But what if you gave yourself permission to “do it dirty”? Kati and Scott break down how perfectionism, often rooted in fear, can hold you back in your business and personal life. They share personal stories, like how perfectionism has impacted their marketing efforts and why it's okay to make mistakes along the way. In this episode, they explore how to overcome perfectionism by focusing on progress over perfection. You'll learn actionable tips, like asking yourself what you're afraid of, what could really happen if things aren't perfect, and how to define what "good enough" looks like to get unstuck. Plus, Scott shares his experience of letting go of control and how it's made a big difference in their business. Whether you struggle with handing tasks off to your team or feel paralyzed by the idea of getting things just right, this episode is packed with practical advice to help you push past perfectionism and start taking action. If you're ready to stop holding yourself back and start moving forward, this episode is a must-listen!  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan takes on a critical topic for landscapers: understanding the difference between gross and net profit. Scott shares a recent conversation with a landscaper who was working long hours and struggling to make $60,000 a year. The landscaper had heard others in the industry talk about charging 30-50% profit and wondered if they were doing something wrong. Scott clears up the confusion by explaining the key differences between gross and net profit—and why aiming for 15-20% net profit is a healthy and realistic goal. In this episode, Scott breaks down how to calculate both gross and net profit and explains why many landscapers are likely quoting gross profit numbers, not net. He also warns listeners about the dangers of taking advice from others who may not know their own numbers, especially when it comes to what's being said online. If you've ever felt unsure about your pricing or wondered if you're leaving money on the table, this episode is packed with practical advice to help you better understand your numbers and charge with confidence.

In this episode of the Million Dollar Landscaper Podcast, hosts Kati & Scott Molchan dive into a topic every business owner faces: getting things done, even when you don't feel like it.   We've all been there—days when you're tired, unmotivated, or just plain over it. But as a business owner, there are moments when you simply can't call it quits. Kati shares personal stories, including helping their son Ben prepare for the Pipefitters Exam, and explains how to push through those tough days when you'd rather do anything else.   In this episode, Kati breaks down how shifting your mindset and expectations can make all the difference. He covers how you don't always need to feel motivated to take action—sometimes, the action itself will bring the motivation. You'll also hear strategies on how to catch negative thoughts and shift them into something more productive, using gratitude to power through. Whether you're struggling to finish a project or feeling burned out, this episode is packed with real-world advice on how to keep moving forward—even on the toughest days.   If you're ready to learn how to manage those “don't wanna do it” days and take control of your actions, this episode is a must-listen!  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing.   Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calendar full. That's where multi-channel marketing comes in.   In this episode, Scott breaks down why using a variety of marketing methods—like social media, email, Facebook ads, postcards, and door hangers—can give you a huge advantage over the competition. He shares real-world examples of how each channel works to attract clients, build your brand, and fill your schedule with high-quality jobs year-round.   You'll also learn how to test and track your marketing efforts, so you can fine-tune your strategy and invest in what's working. Whether you're just getting started or looking to level up your marketing game, this episode is packed with actionable advice.   If you're ready to take control of your marketing and grow a thriving landscaping business, don't miss out on Scott's expert tips on multi-channel marketing!   #LandscapingBusiness #MarketingStrategy #MultiChannelMarketing #BusinessGrowth #LandscapingMarketing #SmallBusinessSuccess #Landscapers #SocialMediaMarketing #EmailMarketing #FacebookAds #PostcardMarketing #BusinessTips #MillionDollarLandscaper  

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most critical topics for landscapers: pricing your work. Scott addresses the number one question landscapers face—how much should I charge?—and provides real, actionable strategies to stop underpricing and start running a profitable business.   Scott breaks down the key challenges landscapers face, like underestimating time and labor, not accounting for overhead, and competing with low-ballers. He also shares his personal story of struggling with business knowledge, only to realize that understanding financial documents like profit and loss statements and cash flow is crucial to getting pricing right.   Throughout the episode, Scott offers tips on improving your pricing strategy, from tracking job costs to leveraging technology and software to create accurate estimates. He emphasizes the importance of communicating your value to customers and why competing on quality, not just price, is the key to long-term success.   If you're ready to take control of your pricing and finally get paid what you're worth, this episode is packed with practical advice to get you there. Don't miss out on Scott's expert insights that will help you build a thriving, profitable landscaping business!   #LandscapingBusiness #PricingStrategy #BusinessSuccess #MillionDollarLandscaper #LandscapingTips #JobCosting #BusinessGrowth #LandscaperChallenges #Entrepreneurship

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Michael Fortinberry, co-founder of Protiv, to discuss how building a strong company culture is the foundation for any successful landscaping business. Michael introduces the concept of performance pay and explains how aligning incentives with performance can transform your team's motivation and engagement. Together, Scott and Michael dive into the challenges landscapers face with employee retention, accountability, and productivity, and how focusing on culture can help solve these issues. Michael shares stories from his own business experience, showing how performance pay encourages teamwork, quality, and efficiency, all while improving company culture. He also breaks down how Protiv's software makes implementing performance-based incentives easy and effective, no matter the size of your crew.   If you're looking to build a motivated, accountable team and improve your company culture, this episode is packed with actionable insights. Learn how to implement performance pay and watch your business thrive! https://www.protiv.com #LandscapingBusiness #CompanyCulture #PerformancePay #TeamMotivation #GrowYourBusiness #SmallBusinessSuccess #Leadership #MillionDollarLandscaper #Podcast #LandscapingTips

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changing solution that can ensure no customer call goes unanswered. Charlie shares his journey from running a home service business to developing a 24/7 AI voice tool designed to streamline customer interactions, boost efficiency, and help landscaping businesses stay ahead of the competition. They dive deep into the pros and cons of AI, addressing common concerns from landscapers about losing the personal touch and the importance of consistency in customer service. If you're tired of missing calls and potential clients, this episode is a must-listen. Discover how AI can revolutionize your customer service, improve your bottom line, and give you an edge over your competitors.   #LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changing solution that can ensure no customer call goes unanswered. Charlie shares his journey from running a home service bus iness to developing a 24/7 AI voice tool designed to streamline customer interactions, boost efficiency, and help landscaping businesses stay ahead of the competition. They dive deep into the pros and cons of AI, addressing common concerns from landscapers about losing the personal touch and the importance of consistency in customer service. If you're tired of missing calls and potential clients, this episode is a must-listen. Discover how AI can revolutionize your customer service, improve your bottom line, and give you an edge over your competitors. https://www.free-2-grow.com   #LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

Are you struggling to keep your landscaping crew busy during the slow season? Don't wait until your calendar is empty—it's time to take action! In this episode of the Million Dollar Landscaper Podcast, Scott Molchan dives into the importance of consistent marketing and how it can save your business from those dreaded slow periods.   We'll discuss a real-life scenario from one of our coaching clients who's facing a potential furlough due to a lack of upcoming jobs. Discover how a consistent marketing strategy could have kept their pipeline full and their crew working.   You'll learn actionable, cost-effective marketing strategies that you can implement today, from door hangers and yard signs to social media posts and email campaigns. Whether you're looking to maintain steady work or avoid the slow season altogether, this episode is packed with tips to help you grow your landscaping business.   Plus, don't miss out on our free Q3 Marketing Plan, designed to help you stay consistent with your marketing efforts. Download it now at Million Dollar Landscaper Q3 Marketing Plan.   In This Episode: Why consistent marketing is crucial for avoiding slow seasons How to implement cost-effective marketing strategies Practical tips to keep your crew busy year-round How our Q3 Marketing Plan can help you maintain a full pipeline   Don't let slow seasons catch you off guard—tune in now and take control of your business!   #LandscapingBusiness #ConsistentMarketing #SmallBusinessGrowth #MarketingForLandscapers #GrowYourBusiness #MarketingTips #Podcast #MillionDollarLandscaper #SmallBusinessSuccess #MarketingTools #LandscapingTips

Email marketing is a powerful tool for businesses because it allows you to reach your audience directly in their inbox, where they're most likely to engage. It's cost-effective, easy to set up, and lets you tailor your messages to specific groups, making your campaigns more personal and effective. With the right tools, you can automate much of the process, track your results in real time, and adjust your strategy to maximize impact—all with minimal effort. "On this week's episode, Scott and Kati discuss email marketing, specifically how easy it is to do!"   QUESTION —What email marketing software do you use? Let us know on our Facebook Page.  

While word-of-mouth advertising can be a powerful tool for a landscaping business, relying solely on it can limit our growth potential. To reach a broader audience, and stay competitive in an increasingly digital market, it's important to diversify our marketing efforts.   On this weeks episode, Scott talks about the importance of maintaining a balanced approach to marketing in order to ensure our businesses' visibility and profitability.  

  Maintaining a healthy relationship with our competitors in the landscaping business is crucial because it fosters a collaborative environment where everyone can thrive. By viewing competitors as peers rather than adversaries, we can exchange valuable insights, share resources, and even refer clients to one another when the need arises. This mutual respect helps elevate industry standards, reduces unnecessary conflicts, and can lead to partnerships that benefit both businesses. In the long run, a positive relationship with competitors can enhance our reputation and contribute to a stronger, more supportive local business community. On today's episode Scott talks with Ezra McCarthy of Green Frog Web Design.    QUESTION —How well do you know your competitors? Let us know on our Facebook Page.  

Coping with dark times can be challenging, but finding solace in grounding activities like lawn care can make a difference. Mowing the lawn, trimming the edges, and even pulling weeds can provide a sense of control and accomplishment when everything else feels uncertain. It's a quiet, meditative practice that reminds you that life goes on, and with a little attention and care, things can flourish even in the darkest moments.On today's show, Scott talks with Paul Lacinski of Bitchin Lawns about his journey from the Dark Place to the Green Industry.    QUESTION —Does your work bring you peace and solace? Let us know on our Facebook Page. https://www.instagram.com/bitchin_lawns?  

Are you sitting there wondering what it would be like to balance the intensity of fighting fires, the creativity of landscaping, and the joys and challenges of raising a family? well get ready for an inspiring and down-to-earth conversation filled with insights, stories, and practical tips, because todays guest does exactly that! On this weeks episode, Scott talks with Bobby Paddock, a dedicated firefighter, devoted family man, and owner of Red Line Lawns.   QUESTION —Do you have another career besides landscaping? Let us know on our Facebook Page. redlinelawnservicesllc

A.I. can help your landscaping business by designing and rendering stunning garden layouts, optimizing irrigation systems,  and instantly providing accurate job cost estimates. But it can also be useful by enabling us to create polished, error-free marketing materials and client communications. Using A.I. to identify spelling and grammatical errors, and suggest stylistic improvements, allows us to ensure a consistent level of professionalism across all our content. And by automating these tasks, we save valuable time and resources, allowing our team to focus on creativity and strategy. On todays episode, Scott talks with Ezra McCarthy of Green Frog Web Design about the advantages of using A.I. in your landscaping business https://www.greenfrogwebdesign.com   QUESTION —Do you think the previous paragraph was written by a human, or Artificial Intelligence? Let us know on our Facebook Page.

SEO is like having a well-placed sign in a crowded market. It helps ensure that when people search for what you offer, your business stands out and gets noticed. By optimizing your website, you can attract more visitors, which can translate into more customers and sales. SEO also helps build your brand's credibility because search engines tend to rank trusted and authoritative sites higher. This means that with good SEO, your small business can compete with larger players without breaking the bank on advertising. This weeks show is the second half of Scott's conversation with Jake Hundley and Cody See of Evergrow Marketing. If you missed the first half, go back and listen to last weeks episode!   QUESTION —How much do you pay for SEO? Let us know on our Facebook Page.  

SEO, or Search Engine Optimization, is crucial for landscaping businesses because it helps increase their visibility online. When potential customers search for products or services related to landscaping, good SEO practices ensure that your website appears higher in search engine results. This drives more traffic to your site, leading to more leads and sales. Additionally, strong SEO can build credibility and trust with customers, as sites that rank higher are often perceived as more reputable. For small landscapers with limited marketing budgets, effective SEO is a cost-efficient way to compete with larger companies and attract a local audience.   QUESTION —How hard are you to find online? Let us know on our Facebook Page.  

When we ask a question, we aim to explore the essence of who we are and where we fit in the world. Questions evoke introspection and self-discovery, urging us to confront our fears, challenge our assumptions, and embrace uncertainty with courage. Through questions, we venture beyond the surface, unearthing the truths that shape our beliefs, values, and relationships. Embracing the power of questions allows us to dive into the sea of human consciousness, where profound insights and revelations await those who dare to explore its depths. But it's best not to overthink it. On this weeks episode Scott enlists the help of Shannon Walsh of EZBZ and Premier Home Services to provide answers to questions submitted to the Podcast on its Facebook page. Are you struggling to make the profits you want in your landscaping business? Check out the ProfitsUp Estimating for Landscaping https://www.milliondollarlandscaper.com/profitsuplive   QUESTION —Do you have a question you would like us to answer? Let us know on our Facebook Page.

Addressing toxic workplace culture starts with open communication and a commitment to change. It's important to create an environment where employees feel safe to voice their concerns without fear of retaliation. Leaders should actively listen and take concrete steps to address issues, such as implementing policies that promote respect and inclusivity. Ultimately, fostering a positive workplace culture requires continuous effort and a willingness to hold everyone accountable for their behavior. On today's show, Scott discusses strategies for dealing with workplace toxicity. QUESTION —Have you ever had to terminate someone? Let us know on our Facebook Page.

Choosing the right equipment for a landscaping business is crucial for success. However, it's not just about having the best gear; regular maintenance is equally important. Well-maintained equipment lasts longer, performs better, and reduces downtime due to unexpected breakdowns. By investing in the right tools and keeping them in top condition, you ensure your business runs smoothly and stays competitive. This week Scott talks with James Walsh of Premiere Home Services about his favorite landscaping equipment.   QUESTION —What piece of equipment could you not live without? Let us know on our Facebook Page.