Nauti Nerds: nerdy marketing people offering nerdy businesses marketing advice

Over the past month, I've spoken with several builders who've all expressed frustration with lead generation. They heavily rely on platforms like Checkatrade while neglecting the potential of their own digital presence.In this episode, I delve into a critical issue that holds many tradespeople back: the lack of a personal website. I explore why relying solely on lead generation services can be a costly mistake. Many tradesmen become comfortable with Facebook pages and Checkatrade profiles, but without a dedicated website, they miss out on a vital tool for growth. A personal website offers control, scalability, and a stronger brand presence—advantages that far outweigh the costs. I also address misconceptions about website costs and emphasise how a well-built site can generate a steady stream of high-quality clients.For tradespeople, your website isn't just another tool; it's your digital storefront. It's where you showcase your best work, build trust, and grow your business on your terms.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered how a simple ring could revolutionise your health?In this episode of Nauti Nerds, I reveal how the Oura Ring has become a game-changer in my wellness routine. I'll share why it's more than just a fitness tracker—it's a powerful tool that's reshaped how I approach everything from sleep to daily activity.I explore the Oura Ring's standout features, like its ultra-precise step tracking, which has made me rethink my nights, and how the ring's seamless integration with fitness platforms has supercharged my workouts.I'll also discuss how lifestyle tagging has made me more aware of the small choices that add up to significant changes. And let's not forget the style factor: this sleek, minimalist ring is as beautiful as it is functional.If you're seeking optimal health, the Oura Ring could be the key to unlocking your best self.Nauti Nerds is produced and managed by Urban Podcasts.

Can writing blogs skyrocket your Google ranking?In this episode of Nauti Nerds, I debunk some common myths and set the record straight: Can consistent blogging elevate your website to Google's first page? Spoiler alert: It is a little more complex than you might think. While fresh, relevant content is a cornerstone of SEO, I explain why it takes more than posting blogs to achieve top rankings.I also share how diverse keywords can attract different user intents, making your content a magnet for varied audiences.Nauti Nerds is produced and managed by Urban Podcasts.

Why waste hours in meetings when you can achieve the same in minutes?Discover how Loom is revolutionising our agency by transforming cumbersome meetings into efficient, easily shareable video recordings. Whether you're breaking down SEO reports or providing feedback on tech projects, Loom ensures clarity and saves time for everyone involved.In this episode, I share real-life case studies showcasing Loom's versatility in our operations and how with just a click, you can record your screen, voice, and even include a camera feed to convey complex information effortlessly.Nauti Nerds is produced and managed by Urban Podcasts.

Imagine waking up to a perfect morning, only for your day to spiral into unexpected challenges. That's the reality for many business owners, and therapy and a robust support network are both essential and reassuring and supportive in times of need.In this episode of Nauti Nerds, I share the emotional rollercoaster of entrepreneurship. From anxiety and sleepless nights to the joy of shared successes, I open up about the mental health struggles that often lurk beneath the surface.I explore how friendships with those who genuinely get the entrepreneurial grind offer unparalleled support. Whether celebrating wins or navigating low points, having a circle of like-minded individuals can make all the difference.Nauti Nerds is produced and managed by Urban Podcasts.

Imagine turning client feedback into a powerful marketing tool. We've done just that, and in this episode of Nauti Nerds, I share our game-changing strategy.Inspired by our conversation with Mihai Vinatoru from DWF, an SEO powerhouse in Romania, we've adopted a quarterly survey system revolutionising how we collect client feedback and generate authentic Google reviews. I share how this ingenious system not only improves our services but also has the potential to significantly boost our brand reputation.You'll learn how seamlessly integrating positive feedback into your website can keep your testimonial section up-to-date without lifting a finger, giving you a reason to be optimistic about your online presence.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered why your ad campaigns aren't yielding the results you hoped for? In this episode of Nauti Nerds, I share our secrets to mastering lead generation through Google Ads and social media ads.I'll share our top strategies, including why letting your ads run their course during the learning phase before making any changes is crucial. Plus, I'll discuss the necessity of continuously crafting new campaigns with fresh ad copies and landing pages to maintain peak performance.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered how a simple expert commentary can land you in a prestigious publication like Forbes?In this episode of Nauti Nerds, I share our journey to getting featured in Forbes. From the unexpected ease of the process to the incredible boost it gave our marketing agency. I'll walk you through our steps to secure this feature using platforms like Harrow, Featured, and Quoted.I'll even share the secrets to responding effectively to journalists' requests and the strategies that helped us stand out among a sea of submissions.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the secrets to giving feedback that truly resonates with your designer or web developer, ensuring your creative vision comes to life. Say goodbye to generic critiques and learn how to articulate your preferences in a way that fosters collaboration and innovation.In this episode, I share essential tips and real-world examples, including our logo design journey with a psychotherapist, to help you navigate the often tricky waters of creative feedback.Discover how to break down your feedback into specific, actionable elements like colour, font, spacing, and layout. I'll guide you through identifying what you don't like and explaining why so your designer can better understand and execute your vision.Nauti Nerds is produced and managed by Urban Podcasts.

Imagine this: you're on a discovery call, thinking you've landed a potential client, only to discover the person on the other end is a sales coach offering unsolicited advice. His bait-and-switch tactic was frustrating, and his follow-up strategy could have been more effective.In this episode, I share some recent encounters with salespeople while searching for solar panel providers and the necessity of authenticity, being genuine and strategic rather than robotic and aggressive in sales.Nauti Nerds is produced and managed by Urban Podcasts.

Prepare to protect yourself against shady agency practices! In this episode, I tell a chilling real-life horror story from one of our American event venue clients. I share how their former agency's unethical tactics wreaked havoc on their business. I break down the alarming strategies this 'cowboy agency used,' such as holding the client's Google ad account hostage and making them buy back their data.I reveal the unethical practices going on in the marketing world and highlight why our full-service approach prioritises client trust and transparency.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered why some products seem to follow you around the internet?In this episode, I'll explain the essentials of retargeted ads and share how this ad strategy can help you maximise your marketing budget while keeping your brand top-of-mind for potential customers.I'll also share the technical details as I break down the nuts and bolts of setting up retargeting campaigns on Google, Facebook, Instagram, and more while explaining how to effectively use pixels and data analytics to re-engage those elusive visitors who didn't convert the first time.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the secrets to skyrocketing your brand's online presence through the power of digital PR.In this episode, I share how we transformed our business by responding to journalist requests on platforms like Harrow and Featuredcom. This hands-on approach has significantly increased our domain authority and rating, as well as high-profile brand mentions on major sites.Whether you're a marketer or a curious business owner, this episode will demystify link-building and provide actionable advice to elevate your brand's authority and visibility.Nauti Nerds is produced and managed by Urban Podcasts.

Stepping onto the stage at SEO Vibes in Poland, I was hit by an unexpected wave of doubt. Surrounded by industry giants, my confidence wavered—was I worthy to be here? In this episode, I share the reality of imposter syndrome, as I confess to grappling with it before delivering our agency's presentation. Despite the jitters, we not only won over the crowd but also found ourselves in the midst of a game show that tested our SEO knowledge, sprinkled with a dose of laughter.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever been lured by the siren song of an agency promising the moon, only to be left adrift in a sea of broken dreams? We've all been there, and in this episode, I navigate the treacherous terrain of digital marketing agencies with an unflinching eye.I share the story of a skincare startup's quest for online dominance and the harsh realities of the ad spend they were told could make them kings. I explore the value of honesty and realistic goals in building a client-agency relationship that creates a lasting legacy of success. Nauti Nerds is produced and managed by Urban Podcasts.

Learn the secrets of skyrocketing your e-commerce success by mastering the art of affiliate marketing. This strategy is changing the game for businesses everywhere, and in this episode, I'll share stories and strategies that showcase its vast potential. You'll discover how to seamlessly integrate affiliate programs into your WooCommerce, Shopify, or Magento platform. The best part? You can achieve all of this without the steep costs of conventional advertising.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the secrets of lead generation mastery and learn top-tier strategies that will transform your service-based business.In this episode, I share insider tips on successful cold email campaigns and the secrets behind our niche-specific email strategies that have been reeling in leads like a pro fisherman on a sunny day.I reveal how appointment setting can become your new best friend, thanks to tools like Calendly's round-robin system, ensuring your business development team is always in the right place at the right time. And because we're all about making emails pop, I'll share tips on crafting communications that are so vibrant that they stand out in an inbox like a neon sign.Nauti Nerds is produced and managed by Urban Podcasts.

After navigating the business world's stormy seas, I can't emphasise enough the life raft that is comprehensive business insurance and a solid legal team.In this episode, I reveal the hard-hitting lessons I learned and why entrepreneurs shouldn't set sail without the right coverage—from the intricacies of legal insurance to the necessity of cyber and public liability protection.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the secrets to thriving in the tightly regulated terrains of CBD, erotic services, and medical marketing. In this episode, I navigate the labyrinth of strict advertising rules.Prepare to discover how savvy SEO, dynamic digital PR, and cunning link-building can elevate your brand's online visibility without crossing the regulatory red tape. It's all about outsmarting the system, measuring success with cold, complex data, and keeping your marketing mix as diverse as your audience.Nauti Nerds is produced and managed by Urban Podcasts.

Peering through social media's looking glass, I saw my reflection distorted by the sheen of others' success stories. It was a moment of reckoning that many entrepreneurs know all too well—the feeling of falling short amidst the parade of perfection on our feeds.In this episode, I explore how social media shapes business owners' self-perception. With raw honesty, I dissect the emotional impact of online comparison, sharing lightbulb moments from therapy sessions and a candid look at how businesses' visibility has shifted from the past to the digital present.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the mysteries of SEO as I dissect the contentious practice of buying backlinks for a sharper competitive edge.In this episode, I unravel the intricacies of off-page SEO manoeuvres like link building, digital PR, and guest posting and how these play pivotal roles in skyrocketing website performance.Nauti Nerds is produced and managed by Urban Podcasts.

Ever wonder how to make your website the talk of towns across the UK? Buckle up for a journey into SEO with a local twist as I reveal the map to digital domination with location-based landing pages.In this episode, I explain how targeting broad city names and niche local terms can catapult your site to the top of Google. Prepare to be enlightened by our strategy, which is not only rocketing us up the rankings but also keeping our content fresh and our readers riveted.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the secrets behind Google's latest algorithm tweaks as I guide you through the maze of AI-generated content and its potential pitfalls.In this episode, I share true stories of websites that have vanished from Google's radar due to AI overuse and arm you with the knowledge of how to blend human ingenuity with machine efficiency.Nauti Nerds is produced and managed by Urban Podcasts.

Unlock the full potential of your business's digital identity as I unravel the complexities of website development.In this episode, I compare the worlds of custom and pre-designed websites while sharing how your online identity can shape your business's future.Whether you're considering a brand refresh, an upgrade, or toying with the idea of hopping from WordPress to Wix, I've got you covered and share my insights on best practices in web development.Nauti Nerds is produced and managed by Urban Podcasts.

Handing over the reins of something you've painstakingly built can feel like letting go of a part of yourself - that's the leap of faith I took when introducing an Operations Manager to our squad of nerds.In this episode, I wanted to share the transformative power of delegation and the exciting growth it's spurred within our business. With new project and account managers on board, we've seen firsthand how entrusting others with key responsibilities boosts service quality and affords us the cherished luxury of personal time, once a stranger to our late-night work sessions.This is an honest conversation about the fears and triumphs that come with stepping back to let others step up and a testament to how a little loosening of the grip can lead to monumental gains for everyone involved.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever walked into an office where the air practically buzzes with positivity? That's the gold standard we're all chasing, and in this episode, I'm letting you in on the formula for a workplace that thrives on happiness and success.Our Netflix sessions aren't just about binge-watching; they're about building bonds, and when it comes to transparency, we're fostering a culture of recognition and shared triumphs.I'm sharing how a positive work culture isn't just good karma—it's good business. From the careful curation of hiring the right personalities that mesh with your values to the celebration of milestones and personal achievements, I'm sharing the glue that makes our team tick.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever felt the warm fuzzies when your favourite cafe scribbles a "Happy Birthday!" on your cup? That's the power of personal touch I'm unpacking in this episode of Nauti Nerds as I share tales from my recent birthday with you.You'll learn how a simple text from my skin clinic and a handwritten card from my chiropractor weren't just well-wishes, they were masterstrokes of marketing genius. It's time to get crafty and personal with your client outreach, and I'm here to show you how a sprinkle of birthday cheer can turn casual customers into loyal fans.I'll share how you can leverage tools like Mailchimp and SMS marketing platforms to automate those birthday greetings and why even a modest discount or heartfelt note can keep your clients coming back for more.Nauti Nerds is produced and managed by Urban Podcasts.

When we were recently approached by a big-name influencer agency, the glitz and glamour quickly dissipated as we delved into the murky waters behind their marketing strategies. The revelations were alarming; from before-and-after weight loss deceptions to fake medical endorsements, the ethical lines blurred into nonexistence.In this episode, I peel back the curtain on the troubling tactics used to peddle health products on social media, revealing the unsettling truth about the content that floods platforms like Instagram and TikTok.As consumers, creators, or industry professionals, please maintain honesty and approach online content with a healthy dose of scepticism.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever found yourself locked in a deal that seemed too good to be true, only to discover hidden traps? That's the reality for many clients who partner with certain marketing agencies, a truth I've witnessed firsthand.In this episode, I share the unethical practices lurking within the industry, from suffocating contracts to the false allure of inflated stats. I tell a harrowing tale from a law firm that learned the hard way how a once promising partnership can crumble when profits trump performance. It's a stark exploration of why integrity and transparency aren't just buzzwords; they're business lifelines.Nauti Nerds is produced and managed by Urban Podcasts.

Could your website be the untapped gold mine you've been sitting on all this time?In this episode of Nauti Nerds, I'm getting into the nitty-gritty of transforming your digital presence into a revenue-generating powerhouse. I'm dishing out the secrets of niche edits, guest posting, and digital PR—tactical moves for your website that could add thousands to your monthly income.Nauti Nerds is produced and managed by Urban Podcasts.

As an entrepreneur, you must ride the ups and downs of running a business. It can be a challenging experience with moments of stress, isolation, and responsibility that can weigh you down. In this episode, I want to discuss the less-discussed side of entrepreneurship and how having a supportive network of fellow business owners can help you through it. Whether it's managing clients, staffing issues, or just navigating tough days, this episode will provide you with strategies to remain steadfast and adaptable. Entrepreneurship is not for the faint of heart, but it can be an enriching experience.Nauti Nerds is produced and managed by Urban Podcasts.

Learn the secrets of building an authentic connection with your audience and discover why content creation is vital to your digital presence.In this episode, I discuss how investing just 10-15 minutes into content creation can significantly improve your brand's engagement without being overwhelming. From a podcast episode turning into social media gold to a law firm's TikTok dance-off, I reveal how content creation can help in marketing.

Content creation has significantly changed in recent years, and podcasting has become a viral medium. It provides a unique way to establish brand credibility and engage with existing and potential clients.The Nauti Nerds podcast has had an incredible journey, becoming a game-changer in our marketing approach, resulting in a 232% increase in listenership. In this episode, I discuss how podcasting can benefit your business and share real-world examples of how it has helped Nautilus Marketing grow.Nauti Nerds is produced and managed by Urban Podcasts.

As the captain of the Nauti Nerds ship, I and the team have navigated Nautilus Marketing through a sea of opportunities this past year, and I can't wait to share some nuggets of our successes in this episode as I look back at what we have achieved in 2023.We're celebrating a 42% surge in revenue thanks to collaborations that have charted new territories, like our ongoing partnership with Amazon. I'm also tipping my hat to the brilliant crew joining us, and I'll share how I've embraced self-care amidst the entrepreneurial waves.So, please grab a cup of holiday cheer and join me as we ring out the old year with gratitude and gear up for a new year brimming with secret projects and robust strategies.

Have you ever wondered if a simple tweak to your website could open the floodgates to a surge of customer engagement? That's precisely what happened to us at Nautilus Marketing.In this episode, I take you behind the scenes of our digital transformation, where connecting HubSpot's robust CRM service, combined with their live chat app and the power of Slack, led to a phenomenal increase in our website's conversion rates.However, it's not all about the tools; it's about the strategy. Timing is everything when responding to website leads—those precious few minutes can mean the difference between a new customer and a missed opportunity. By embracing a call-handling service, we caught every potential lead, even during the twilight hours when our office was a shadowy silhouette against the night sky.So, are you ready to make each click count, just as we did?

Just the thought of conferences made me roll my eyes - until a recent trip to a European marketing conference in Budapest turned that scepticism on its head. I was surrounded by savvy business owners, fellow SEO fanatics, and link builders, and even though the conference was primarily focused on the European market, I found a goldmine of insights that boosted my business. From casual chitchats to networking at parties, we struck gold in the relationships we formed.In this episode, I dive into the practical ways you can utilise the knowledge you gain by attending business conferences.

As entrepreneurs, we know the struggles of balancing mental wellness and business responsibilities all too well. That's why I have implemented various self-care techniques and built a support system at Nautilus.In this episode, I share my strategies that have been instrumental in managing my stress levels and maintaining my overall mental health as an entrepreneur. I talk candidly about making therapy a regular part of my routine and how it's served as a release valve for my anxieties. I also explore the profound impact of personal health on business growth and share self-care activities such as massages and chiropractic adjustments and how these practices have improved my health and work performance.

Unlocking the hidden potential of PR can greatly benefit your brand's SEO and branding.In this episode, I will be exploring the various forms of PR, from traditional print press to the rapidly evolving digital PR. I will explain how these PR forms can increase your brand's visibility and authority. We'll also take a closer look at the impact of backlinks on SEO.

Prepare to decode the mystery of website audits! In this episode, I'll provide you with a clear understanding of the process of a website audit and explain why they are crucial for your business growth.I'll uncover the real power of website audits in boosting your site's performance and ROI, the various ways to conduct these audits and the importance of investing in a quality one.

It's time to take on the topic of trust in digital marketing agencies, addressing why it isn't beneficial to shift from one agency to another constantly.In this episode, I expose the pitfalls of jumping ship, including overlapping resources and stagnant progress.We'll also examine the necessity of giving an agency enough time to do its work and how this patience can pay off in the long run. An effective digital marketing campaign can genuinely thrive with the right amount of trust and time.

It's a question I get asked almost every day: "How much does it cost to build and maintain a website?"In this episode, I explore the costs of running a website and how you can budget for it wisely. I get into the nitty-gritty of domain name pricing and the importance of choosing a trustworthy hosting provider. I also highlight the extra costs you might not expect, such as backups, security, and emails.I also demonstrate the price differences between e-commerce and brochure websites and give you a sneak peek into how we structure our pricing and the various functionalities you should consider for your website.If you're just starting out or looking to revamp your existing website, this episode is brimming with crucial insights.

Picture this: we were pitching to a potential client when he dropped a bombshell, proudly stating that he expected his employees to respond to work queries even on weekends. It was a shocking statement that left me wondering whether we could foster a healthy business relationship with such an individual.In this episode of Nauti Nerds, I explore work-life balance and setting boundaries, not only with your team but also with clients and prospects. I share our personal experiences and the critical lessons learned about the importance of fostering a supportive culture in one's team and the dangers of toxic expectations.

Ready to shift your perspective on competition? In this episode, I share why I love stalking my rivals and why you should. It's not as sinister as it sounds, far from it, you'd be surprised by the invaluable insights you might gain.This episode of Nauti Nerds is about watching your competitors' actions, learning industry updates, and incorporating the best bits into your marketing strategies. Don't worry; it's not all spying and scheming. We'll explore the importance of networking and making friends with competitors. It's about fostering a supportive community in your field that shares knowledge, helps each other grow, and even passes on referrals. After all, the world is big enough for everyone to succeed.Nauti Nerds is produced and managed by Urban Podcasts.

Wondering how to maximise your SEO efforts and future-proof your strategy? This episode is a treasure trove of insights and tips as we immerse ourselves in the world of SEO audits, an essential and often overlooked aspect of SEO strategy.I'm taking you behind the scenes of our SEO audit process, showing you how our team meticulously examines websites to identify areas for improvement. You'll discover how these audits provide a snapshot overview of your website's performance, backed by data and expert insights.Whether you're working with an agency or managing SEO in-house, this episode will provide practical tips on maximising your SEO efforts.Nauti Nerds is produced and managed by Urban Podcasts.

It's time to debunk some myths and set the record straight about Wix and its capabilities for website design.Forget what you've heard about Wix limiting SEO capabilities – I'm here to bust that myth with hard-earned insights from our experiences with SEO clients. I discuss the platform's all-in-one solution and how it provides everything from payment gateways to SEO tools, order management and hosting.This episode is your ultimate guide to understanding the value of Wix, its limitations, its strengths and why it might be the perfect web design for you. Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever thought about safeguarding your valuable marketing budget from unnecessary Google ad clicks?Imagine a scenario where you can relax and witness an influx of leads without having to worry about wasting your budget on irrelevant clicks.Well, you'll be pleased to know that I've stumbled upon a new anti-click fraud service and in this episode, I'll reveal all the details on how we now save HUNDREDS of pounds every month while also enhancing the quality of our leads.Nauti Nerds is produced and managed by Urban Podcasts.

Remember the last time you came across a brand logo that stuck in your mind? Perhaps it was the colours, the style, or the uniqueness. In this episode, we delve into the nitty-gritty of not just creating a brand, but crafting one that resonates, stands out and leads to long-term sustainability and profitability.We also tackle the often-overlooked aspect of branding - the brand style guidelines. We explore this invaluable tool that can aid not just your team, but also third-party collaborators in maintaining the brand's integrity. We share insights on how to communicate your vision effectively to freelancers or agencies, shedding light on strategies that save time and make your vision clear.Nauti Nerds is produced and managed by Urban Podcasts.

Fend off hackers and keep your WordPress website running smoothly with our rundown of simple yet crucial steps! In this week's episode, we pull back the curtain on WordPress security, dispelling misunderstandings and shedding light on how, with a little extra care, you can make your website fortress-like. We dive into the nitty-gritty of WordPress maintenance, from the need for unique admin usernames and passwords to the wisdom of changing your login URL.Discover the importance of regular backups, the potential risks of shared servers and the value of our maintenance packages in ensuring your site's safety.Nauti Nerds is produced and managed by Urban Podcasts.

Ever wondered how to make the most of your marketing budget without breaking the bank? That's what we're diving into on this week's episode, as we unpack the concept of a Minimum Viable Product (MVP) and its application in marketing.Together, we delve into how the MVP approach can be a game-changer for your business and you'll discover how this method can test new markets and industries without a mammoth initial investment.We also share a fascinating real-life case study from our client's experience, where we created an MVP to explore different marketing strategies without splashing out on ads.Nauti Nerds is produced and managed by Urban Podcasts.

Are you looking to boost your productivity like never before? Do you desire a tool that's not just a project management system, but an all-encompassing platform for your business?This week, we share how we graduated from Trello and Slack and fully integrated Monday.com into every facet of our business.From CRM to project management, billing, custom automations and integration with other platforms like Google Ads and Canva, Monday.com has been a game changer for us and could be for your business too.Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered how a stack of data can be transformed into a powerful marketing tool? Or how an event like Pride can become a platform for your brand to shine?Spoiler alert: we're unraveling the power of direct marketing in this week's immersive discussion.Tom unpacks the art of sending out physical mail shots, leaflets with call-to-actions and the potential of partnering with other brands to mutually amplify your messages. We're also spilling the beans on how to utilise events and apps for your marketing - an often overlooked, but potent strategy.Nauti Nerds is produced and managed by Urban Podcasts.