Podcasts about h2h human

Host: Drew McClure Guest: Ryan Pereus Role: Founder, Owner, and CEO of Superhuman Prospecting Topic: Revolutionizing Cold Calling with the H2H (Human-to-Human) Method Episode Summary In this episode of Zero to 5000, Drew McClure sits down with Ryan Pereus, the mastermind behind Superhuman Prospecting, a premier cold-calling outsourcing firm, and the creator of the innovative H2H method. Ryan shares his journey from college graduate to founder, exploring how he transformed traditional sales tactics into a trust-based, human-centered approach. They dive into the nuances of cold calling in the 21st century, balancing assertiveness and authenticity, and the importance of belief transfer in sales. Ryan also discusses how adapting to market conditions, honing methodology, and building a mission-driven business have positioned Superhuman Prospecting as a leader in the B2B space. Whether you're an entrepreneur looking to scale or a sales professional eager to refine your skills, this episode offers actionable insights and a fresh perspective on sales and leadership. Key Takeaways The Human-to-Human Approach (H2H): Sales should prioritize building trust and fostering authentic connections rather than aggressive tactics. Iterative Growth: Starting small, testing ideas, and adapting quickly were instrumental to Superhuman Prospecting's success. Balancing Assertiveness with Authenticity: Effective salesmanship involves confidently transferring belief in your product while respecting boundaries. Positioning for the Future: Ryan emphasizes the importance of process improvement and market readiness over immediate revenue gains. Overcoming Resistance in Sales: Strategies like tailored questions and structured frameworks can turn initial resistance into productive conversations. Notable Quotes “The purpose of a cold call isn't to sell the product; it's to build trust and spark interest.” “You don't have to lie to be the best salesperson. Trust is what drives long-term success.” “Position can be more important than revenue—build your process now so you're ready when the market is.” Superhuman Prospecting Website: superhumanprospecting.com H2H Methodology and Book: Trust Call: h2hmethod.com Purchase Trust Call on Amazon: Amazon - Trust Call Ryan Pereus on LinkedIn: LinkedIn - Ryan Pereus

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.Guest IntroductionBob Burg is a bestselling author and highly regarded speaker who's known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.Shifting From Selling To Serving - Key TakeawaysThe Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.Influence and IntentInternally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others' lives establishes lasting trust.Overcoming Traditional Sales TacticsListen to Understand: Instead of just listening to respond, focus on deeply understanding each client's needs and motivations.Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.Principles in Modern TimesHuman Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.Key Quotes“Great influencers attract people to themselves and then to their ideas.”“Money is simply the reward for hitting the target; the target is serving others.”“Faith is the belief that an event not yet happened is going to happen.”“It's always H2H – human to human. Technology, if used correctly, can make it easier to connect.”Resources Mentioned

In this episode, Erwick welcomes Bryan Kramer, a renowned business strategist, global keynote speaker, executive coach, and two-time best-selling author. They discuss Bryan's personal journey of losing 85 pounds, overcoming type 2 diabetes, and his philosophy of trust and decision-making in both personal and professional life. Bryan shares his experience of burnout in 2016, which led him to reevaluate his life and make significant changes. He emphasizes the importance of trusting oneself to make the right decisions and how this trust played a crucial role in his health transformation. The conversation also covers Bryan's move to Lisbon, Portugal, and how it has positively impacted his creativity and perspective. Bryan talks about the concept of H2H (Human to Human) and its relevance in today's digital world, where genuine connections are more critical than ever. Bryan provides practical tips for listeners struggling with health issues or work-life balance, such as analyzing their calendar to create more time for health and wellness activities. He advises taking life one day at a time and focusing on incremental changes to achieve long-term goals. Key Takeaways: Trusting oneself is essential for personal transformation. Significant lifestyle changes can lead to improved health and well-being. Moving to a new environment can enhance creativity and perspective. The H2H concept is vital for authentic connections in business and personal life. Analyzing one's calendar can help create space for health and wellness. Small, consistent steps are more effective than seeking quick fixes for life changes. Closing Thoughts: The host concludes the episode by expressing hope that listeners found the conversation with Bryan inspiring and insightful. He invites the audience to subscribe, rate, and review the podcast and teases the next episode, which will continue to explore transformative stories.

Ever wondered how to become a "Zen Master of Digital Marketing"?

In this episode of Entrepreneur's Enigma, host Seth interviews marketing legend Bryan Kramer. Bryan, known for coining the phrase H2H (Human to Human), shares his transition from the corporate world to entrepreneurship and the importance of developing a clear vision in leadership. They discuss Bryan's TED talk, his move to Portugal, and his personal journey of overcoming burnout. Bryan emphasizes the value of doing the next right thing and discusses his preferred social media channels, such as Instagram for storytelling and LinkedIn for business engagement. This conversation provides insights into the power of relationships and the impact of personal growth on entrepreneurship. Key Moments [04:17] HGH: History, growth, and personal success story. [06:57] Intense work, TED coach, entertainment background, rigorous. [10:18] Career focused on digital transformation in agencies. [13:35] Passionate about creating relationships and collaborations. [18:09] Prefers Instagram for photography, Facebook for personal. Find Bryan Online https://bryankramer.com If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a service business usually means that you rely upon your service being fantastic. You rely upon referrals and having clients that talk about you. And you rely on word of mouth and organic marketing. As a service professional / service business I'd go a step further and say you are in the business of human relationships and not (insert whatever it is that you do). Every service business is in the industry of H2H and when we understand why and more importantly how to use that in our marketing, nurturing and delivering then your business will grow. Tune in to this weeks 'Get More Referrals Today' podcast as we show you how to become a H2H ninja If you loved the episode, it would be amazing if you could share it to another handful of people or even leave a review on your favourite podcast platform.. And remember don't forget to subscribe to us on... ITunes Spotify YouTube Google Play ** Don't forget to come and join us in the "Referrals For Service Based Professionals Tribe" - https://www.facebook.com/groups/michaelgriffiths ** Grab your free guide "How To Get 100 Clients In The Next 12 Months All Through Referrals" - https://www.100in12.com ** Subscribe to our YouTube Channel for great tips to becoming more profitable in your business each week - https://www.youtube.com/channel/UCxAXVX4-6VP9twDj8bRAw1Q/ ** If you are ready to transform your referral systems take a look at how we draw out the Million Dollar Referral system in this quick video – https://www.thepartnershipclub.com.au/video

Welcome to a special episode of the TWC Talks podcast! Today, we bring you into a moment captured during a top-tier client event, where host Mike Walker discusses strategies for improving customer retention and reducing churn in order to achieve "business immortality". He emphasizes that the business environment is changing rapidly due to the internet and information access. The host advises thinking of business as "human to human" rather than "business to business" or "business to consumer". Building relationships and delivering ongoing value is critical.The host explains that a sale is not finished until the customer achieves their desired outcome. With subscriptions, the relationship begins at purchase, not ends. Therefore, companies need to focus on keeping clients rather than just getting clients. He notes that retention is influenced by the customer's emotions and vision for the future, more than past value received. Creating loyal customers requires anticipating how they feel, communicating consistently, and developing a company-wide service culture. With limitless options, customers will stay loyal if they feel connected on a human level.Enjoy the episode and check the links below for more info & resources.Get an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/Our Monthly Printed Memos - Free Trialhttps://consultingmemo.com/optin-568134011666363883437See our Portfolio of Brandshttps://welchequities.com/OVERVIEW:(01:12) Client services and retention.(03:30) Customer focus and churn rates.(07:11) H2H - Human to Human.(12:42) Developing value for customer retention.(14:31) The sale is not the finish line.(19:36) Developing a retention culture.(21:06) Join us in person!Learn more about Fimi Collective:https://www.fimicollective.com/

Mitchell Feldman is the CMO of the brand new start up XRAI Glass who are focused on 'Subtitling the World' and have been shortlisted for several high profile awards.  Mitchell is a serial entrepreneur and remembers fondly his late mother typing on her old computer keyboard using the modem coupler which inspired Mitchell to explore the power of computing and tech from an early age. Mitchell left school at 16 years old and 'fell into technology' starting his own business in 1999 and exiting in 2010 only to start another company in 2012. In 2014 he won the first ever Microsoft Cloud Partner of the Year, then he merged companies which led to him winning 'Tech Entrepreneur of the Year' in 2018 which finally led to him selling his company to Hewlett Packard. Mitchell describes how he suffered a period of depression after the sale of his business and questioned what he really wanted out of life. The sudden success left him with a feeling of emptiness.It's at this point that Mitchell met up with what he describes as his 'frenemy' Dan Scarfe who had also recently exited a business and now they were both faced with the question of 'what next?' Mitchell knew that the academic and technical rigour of the work was always a struggle for him but he also knew how to use his ADHD as a superpower which was gave him success in sales and marketing to leverage the best of his capabilities. Mitchell hires people who are better than himself in the knowledge that he can focus on his strengths and leave the other areas to those better equipped. XRAI Glass effectively subtitles life to help those with hearing impairment. It is a combination of sophisticated Artificial Intelligence with Augmented Reality capabilities. XRAI Glass was born out of a very personal experience for Dan Scarfe when he realised that his 96 year old grandfather could not hear the conversation properly around the family dinner table and therefore felt isolated. This was the catalyst for the idea that became XRAI Glass. The possibilities for XRAI Glass to become a Force for Good were endless. They knew they had something special when they observed people crying when they tried the product and experienced its life changing effects. The XRAI team soon discovered that the technology they were building would assist people with a range of disorders including APD (Auditory Processing Disorder), Dyslexia, ADHD, ADD and more. The current version of the glasses uses extended reality, meaning that it provides digital overlays on the analogue world and it also now harnesses the power of Chat GPT.  The journey is just beginning. Please watch this episode on our YouTube channel where Mitchell will actually demonstrate the amazing features of the glasses for a World Better Led. They have also made the decision to donate the software free for life to those most in need.  It's no longer B2B or B2C, it's H2H - Human to Human! WATCH this episode: https://www.youtube.com/@theleadersenigma/videosLearn more about XRAI: https://xrai.glass/

Jim Irving is no stranger to sales, a 3 time author with over 43 years in B2B selling with a number of industry leading tech organizations. He is well versed in what strong sales  people are doing well and where there is room for improvement. Starting his sales career in Scotland, he now runs Merit Consulting based in Belfast, N. Ireland.Join us as Jim and I discuss the fundamentals of sales and what we can do to  bring them back. From sales process, mindset, leadership, discovery and much more. Get your pen and paper ready, this one is noteworthy.00:51 Welcoming Jim03:10 Importance of the Sales Process07:10 Connecting with Customers: Going with the Flow of Conversation and Building Relationships 10:01 “Shame on You, Sales Leader!”12:07 Detaching from the Outcome 16:01 Psychology of Selling, H2H (Human to Human)19:55 Pass-offs and Buyer Impact23:40 Misunderstandings and the Importance of Live Discussions26:02 Coming Up Against a Machine & LinkedIn29:42 “WMT” (Which Means That) 33:00 Value36:07 Discovery38:28 Research and Discovery: What You're Doing Right44:14 Dance In The Moment48:24 Disarming and Vulnerability 51:22 Looking at the Positives and Believing In Yourself53:25 Flipping the Lens58:15 Get In Touch with Jim!  LinkedIn: Jim Irvinghttps://b2bsellingguidebook.com/index.htmlAmazon: Jim IrvingWe are excited to launch The K2 Sales Academy, an online subscription based sales training for both individual sales professionals as well as sales leaders and their team.Access our LMS for bite size asynchronous learning modules, knowledge checks to apply the learning and the ability to submit your work to your leader if working with a team.To sync up regularly with your manager, discuss your progress, course correct and connect with your manager, use the LMS to book a coaching call.Access our Resource folder for templates, scripts, check lists and join us for Virtual Live Webinars and Live Q & A, all on the LMS.To access our free one week Trial visit The K2 Sales AcademyWe are excited to launch The K2 Sales Academy, an online subscription based sales training for both individual sales professionals as well as sales leaders and their team. Access our LMS for bite size asynchronous learning modules, knowledge checks to apply the learning and the ability to submit your work to your leader if working with a team. To sync up regularly with your manager, discuss your progress, course correct and connect with your manager, use the LMS to book a coaching call. Access our Resource folder for templates, scripts, check lists and join us for Virtual Live Webinars and Live Q & A, all on the LMS. To access our free one week Trial visit The K2 Sales Academy

Den här veckan står Instagram för både räckvidd och update. Plattformen har minst sagt varit omdiskuterad på sistone! Vi är otroligt glada över att kunna presentera vår allra första gäst – Pia Lanneberg! Hon är coach, föreläsare och utbildare inom kommunikation, ledarskap och den mänskliga aspekten av varumärkesbyggande. Vi fördjupar oss inom employer branding och hon berättar om H2H (Human to Human).

AADOM Radio & Smile Advantage Present:Shelly Otte, MAADOM & Ryan CorbyMore About Shelly:Shelly Otte, MAADOM has been the Office Manager for Dr. Douglas Schulz (Corporate Lakes Dental) and the Education Center Manager at Corporate Lakes Education Center previously while in Kansas City. While there, she implemented their own in-office dental membership plan. She was also the President of the Kansas City AADOM Chapter and the chapter was recognized as 3rd Place Chapter of the Year at the 2018 AADOM Conference.Shelly and her family moved to Monument, CO for her husband's work three years ago. There she joined the practice of Dr. Jeffrey Yelle (MountainWellnessDentistry) as his Practice Administrator. Shelly successfully helped navigate a rebranding, huge social media platform and a large membership base with their dental membership plan.Most recently, Shelly joined the team of Smile Advantage to pursue her passion for helping offices to implement and grow their dental membership plans. She is also extremely excited to work directly with local AADOM chapters and the national organization with her new role. AADOM is something that Shelly has been passionate about for many years.With the recent promotion of becoming a grandma (GoGo) in April, Shelly and her family are moved back to the Kansas City area to be with family. She is extremely excited to be back in her hometown and re-engage with the dental community there. When not working you'll find Shelly enjoying her family, 3 rescue dogs and cooking. She is also an avid football fan (KC Chiefs obviously)!!Shelly's passion for continuing education, serving her community and being actively involved in AADOM and the dental industry is contagious. She sets out every day to make others smile and give back in a positive way. Her goal in life is to make every day a little easier and happier for others. Shelly is confident joining forces with Smile Advantage will bring tremendous success for their clients, business and herself.More About Ryan:Starting his first business at the age of 8, Ryan has only continued his drive and love for business. He is a serial entrepreneur with specialized skills in a variety of creative disciplines that complement dentistry like marketing automation, video production, graphic design, web development, live events, customer follow up & honest "H2H" Human to Human customer service.He has provided services for large enterprise companies as well as helped small businesses develop a level of professionalism, customer service & revenue generation through relevant and effective marketing material.Ryan loves technology and has a way of discovering the best use of newer technologies to benefit & streamline his Dental client's marketing communication, workflow, and production. His knowledge of how the software operates and attention to detail exemplifies his success in many facets of the Dental Practice. He demonstrates an inquisitive nature that becomes paramount in assessing a structured plan to provide an accurate resolution to clients based upon individual assessments of their needs. Ryan solves difficult problems and conveys the answers clearly and concisely to his clients.Ryan's passion lies deep in old fashion customer service and working with his clients in a 1:1 personal way & he lives by the mantra "The Fortune is in the Follow-Up”Learn More about Smile Advantage:https://smileadvantage.com/Learn More about AADOM:https://www.dentalmanagers.com/

Eddie Saunders with Flex Machine Tools blew us away with his dynamic opinions on what it takes to be a unicorn marketer in an industrial marketing setting.Eddie shares what has helped grow his mentality and what has helped him to allow himself to market Flex in such a personal way. He says that B2B will always be H2H (Human to Human), and we love that mentality and the way he reverse engineers his marketing strategy.Alex Meade, Beacons Point, VP of Sales & Marketing Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.Connect with Alex on LinkedInEddie Saunders, Marketing Manager, FlexArmFather, Husband, Kickboxing Coach, Former Top Ranked MMA Fighter, Jiu-Jitsu Competitor, Sports Announcer, Singer/Songwriter, and lover of all things adventurous!The above are just a few things that truly embody who Eddie is and what he's all about. Each of us is living life according to what we know and gravitate towards. For Eddie, it's simple...turning over every stone, exploring every opportunity, squeezing every moment for what it's worth, always growing, and never slowing. If you liked this podcast as much as we did listen to Eddie's podcast: Flex & Friends. Link below.Connect with Eddie

Jim Irving is no stranger to sales, a 3 time author with over 43 years in B2B selling with a number of industry leading tech organizations. He is well versed in what strong sales  people are doing well and where there is room for improvement. Starting his sales career in Scotland, he now runs Merit Consulting based in Belfast, N. Ireland.Join us as Jim and I discuss the fundamentals of sales and what we can do to  bring them back. From sales process, mindset, leadership, discovery and much more. Get your pen and paper ready, this one is noteworthy.00:51 Welcoming Jim03:10 Importance of the Sales Process07:10 Connecting with Customers: Going with the Flow of Conversation and Building Relationships 10:01 “Shame on You, Sales Leader!”12:07 Detaching from the Outcome 16:01 Psychology of Selling, H2H (Human to Human)19:55 Pass-offs and Buyer Impact23:40 Misunderstandings and the Importance of Live Discussions26:02 Coming Up Against a Machine & LinkedIn29:42 “WMT” (Which Means That) 33:00 Value36:07 Discovery38:28 Research and Discovery: What You're Doing Right44:14 Dance In The Moment48:24 Disarming and Vulnerability 51:22 Looking at the Positives and Believing In Yourself53:25 Flipping the Lens58:15 Get In Touch with Jim! LinkedIn: Jim Irvinghttps://b2bsellingguidebook.com/index.htmlAmazon: Jim Irving 

Seguro que has escuchado de B2C y B2B... Pero para tener éxito en ambos modelos necesitamos un enfoque H2H (Human 2 Human). En este episodio del vender diferente podcast estoy con el autor del libro "Disfruta y gana vendiendo: manual de ventas" dónde hablamos de la importancia de ser "humano" y auténtico en nuestro rol de vendedores. Te ayudaremos a conectar con tus propios valores, a cambiar la perspectiva de tu cliente, y a vender el valor de lo que haces. Es un proceso en el que abandonas la improvisación y tomas el control de tus ventas y tu negocio. Al final, vas a cerrar más ventas siendo tú mismo.

Hoe zorg jij voor een onweerstaanbare aantrekkelijke #klantbeleving? Zo he, dat is een mond vol... Maar klanten verwachten in toenemende mate een buitengewone #service. Dat betekent vriendelijk zijn, enthousiasmeren. Dat betekent de klant het gevoel geven dat je exact snapt wat de behoefte is. En dat je daar weer feilloos op aansluit met jouw product of dienst. Heb je al de nodige positieve recensies online staan? Denk je na over innovatieve oplossingen om de klant in de toekomst nog steeds te kunnen bedienen? Stuur je al een kaartje op de verjaardag? Vergeet je niet de dat de oudste kortgeleden is afgestudeerd? Customer journey's, loyalty programma's, punten sparen totdat je een ons weegt... soms is het best vermoeiend om die klant tevreden te houden. Een prille troost? Al je goedbedoelde acties verbleken als sneeuw voor de zon als je het meeste cruciale mist: échte menselijke aandacht. Vergeet B2B of B2C... langdurige relatie stuwen op H2H: Human 2 Human. Dat is waar het met Danielle de Jonge over heb in aflevering 95 van de Over Spreken Gesproken podcast. Danielle is zelf podcasthost van dé klantenpodcast in BNR Nieuwsradio, heeft meerdere bestsellers geschreven en is go-to expert op het gebied van het bouwen van eigentijdse klantenrelaties. Na afloop van het luisteren van dit gesprek weet jij hoe je jezelf onderscheidend kunt profileren en op doeltreffende wijze klanten kunt vinden en houden. Niet doorvertellen hoor. Kijk voor meer informatie op de website van Daniëlle: https://www.danielledejonge.nl. Wil je zelf praten met resultaten ga dan naar de gratis Online Sprekers Academy: https://www.desprekersregisseur.nl/online-sprekers-academy. Iedere eerste, derde en vijfde maandag van de maand staat er een nieuwe aflevering voor je klaar. Samen met host Glenn Vergoossen maken we korte metten met plankenkoorts zodat we spreken met meer impact.

We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations. On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group. We Discuss: What common themes are you seeing/hearing right now with the variety of clients you are working with? Why Human-to-Human? What does that mean? Are you bullish on the future of events, trade shows, gatherings, etc? Tim & Danny's Top Tips: 1. Exhibitors - New methods and thinking needed to meet audiences where THEY are. 2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights 3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs Top Takeaways: 1. Experience design is dead. The future is guiding transformation 2. We need to do better at understanding the people we are designing for. Connect with Tim & Danny: Email: timothy.simpson@maritz.com, danny.hardman@prg.com LinkedIn: https://www.linkedin.com/in/timothyrsimpson/ (https://www.linkedin.com/in/timothyrsimpson/) https://www.linkedin.com/in/dantonhardman/ (https://www.linkedin.com/in/dantonhardman/) Did You LOVE this Episode? Leave a 5-Star Rating @ https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257 (Apple Podcasts) Leave a 5-Star Rating @ https://open.spotify.com/show/7J5t2Z0EVVpJUDT3L4Th9S (Spotify) Subscribe at your favorite platform Join our email newsletter - tradeshowu.biz Mentioned in this episode: John Lee Dumas book giveaway - join newsletter list John Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success

Olá! Tudo bem? Falamos com Veridiana Mellilo, Sócia Proprietária na Veridiana Mellilo Consultoria e Serviços em Comunicação Ltda. E estes são os principais pontos deste bate papo: O que é essencial no processo de autoliderança? Os grandes desafios para empreender. Reinvenção: olhar para dentro para melhor conexão. Quais recomendações para quem ainda não empreendeu? Os gatilhos enganosos ao empreender. Os caminhos estratégicos para conexões com pessoas. Os segredos para uma melhor comunicação. H2H - Human to Human, olhar para o material humano. E muito mais! Ouça e comente! E assine nossa newsletter para você ficar por dentro de todas as novidades e não perder nenhum episódio! https://podcastplaneta.com Um abraço e que você tenha uma vida extraordinária! Líder de Elite - Vida e Liderança Extraordinárias Carlos Hoyos PS. Gostou? Deixe sua avaliação no iTunes! * Sobre Veridiana Mellilo * Sócia Proprietária da Veridiana Mellilo Consultoria e Serviços em Comunicação LTDA. Formada em Relações Públicas pela PUC-Campinas, com extensão em Inteligência pela Associação de Diplomados da Escola Superior de Guerra a Empresária Veridiana Mellilo é Sócia proprietária da Veridiana Mellilo Consultoria e Serviços em Comunicação Ltda, Sócia dos Centros de Reabilitação e Habilitação de Jaguariúna CEJ (Centro de Equoterapia de Jaguariúna) e CAJ (Centro de Referência do Autismo de Jaguariúna), é apresentadora do talk show Café Empreendedor da Rádio Brasil 1270AM, Mentora da Pré-aceleradora de negócios liderados por mulheres Go On Women e Mentora de alunos de Relações Públicas da Puc-Campinas. LinkedIn: https://www.linkedin.com/in/veridianamellilo Site: www.veridianamellilo.com * Sobre Carlos Hoyos * Carlos Hoyos é o host do podcast Planeta e do canal do YouTube "Líder de Elite". Carlos é empresário e empreendedor, Coach Executivo & Empresarial, especialista em alta performance e inteligência emocional para líderes, facilitador de treinamentos, mentor de coaches e empreendedores e consultor empresarial. Pai da Clara e do Benjamin, é apaixonado por desenvolver líderes, executivos, e empresários para que possam atingir seu potencial maior em suas vidas, famílias, equipes e empresas. https://carloshoyos.com/ https://www.youtube.com/CarlosHoyosLDE https://www.instagram.com/CarlosHoyosLDE https://www.linkedin.com/in/CarlosHoyosLDE

On this episode of The Marketer's Journey, I interview Raj Sarkar, CMO at 1Password. During the episode, we discuss bringing brands to market in an efficient way, how to optimize opportunities based on audience segments, and some of the pillars he's put in place for the marketing team as CMO at 1Password.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Get smart to market on a budget. During our discussion, Raj mentioned that he has a few tricks up his sleeve when it comes to marketing on a lean budget from past experiences. Smart marketing doesn't always necessarily come down to having a healthy budget—creative thinking will get you far when money is tight.The gap between B2B and B2C marketing is closing. Although there is still a clear distinction to be made between B2B and B2C marketing, the gap is closing and brands are now moving closer to H2H (Human to Human marketing). Raj used the example of Dropbox, noting that the company broke into the B2B segment by first connecting with people on a B2C level, who ended up liking the product so much that they brought it to work with them.Surprise and delight. By Raj's standards, if a piece of content doesn't delight the reader, then it has failed. Although considering things like SEO is important, it's essential that content adds value and emotion to the customer at the end of the day.Learn more about 1Password here: https://1password.com/Learn more about Raj here: https://www.linkedin.com/in/rajsarkar/

Prima di parlarvi di come fare lead generation è necessario fare alcune precisazioni per evitare di incappare in comuni errori strategici.* LinkedIn è un social pensato prettamente per fare B2B. Per generare lead occorre porsi e raggiungere uno step intermedio: la fiducia. * LinkedIn è la massima espressione del concetto di H2H (Human to Human - Bryan Kramer). E' quindi necessario metterci la faccia, operare con il proprio profilo personale.

Nós já estamos muito acostumados a segmentar as vendas entre vendas B2B (Business to Business) e vendas B2C (Business to Consumer). Certo? Mas, neste 3 em 3 de hoje, eu quero reforçar a necessidade de nos concentrarmos no H2H – (Human to Human). Nunca o seu cliente este tão exigente e com tantas boas escolhas à sua frente. Mas também é verdade que este mesmo cliente nunca esteve tão carente da humanização. As empresas e profissionais de vendas que sairão na frente serão aquelas que criarem esse difícil diferencial competitivo. Ouça, aproxime-se dos seus clientes, procure sempre encantá-lo e boas vendas!

Founder of StartupU, Host of StartupU Podcast + StartupU TV   Built first 7-Figure+ business from college apartment, doing business in 32 States with 5 of the 7 major players in the turnkey furniture space.   Podcast frequently trends in the Top 100 around the world, spending the first 8 weeks in the Top 5 on New and Noteworthy under Business, Health and Education.   Reversed a pre-cancerous health condition naturally after receiving a diagnosis that would likely lead to an early death by the age of 40 (50, at best).     In this episode, Karen and Chris discuss: Success Story of Chris Commit to Get Leads Fully immerse yourself in your industry. If you don't know what needs to be done, you won't know who to reach out to.  Consult to Sell It's not B2B or B2C - it is H2H: Human to Human.  Connect to Build and Grow Use the PADE (prioritize, automate, delegate, eliminate) process to leverage and scale yourself out of positions you don't need to be in. Success Thinking, Activities and Vision Build in the habits that will allow you to thrive. Motivation and discipline are highly overrated, but success habits will allow you to find your own success.  Sweet Spot of Success     "You have to put yourself in the best position to succeed first and foremost, because that's going to lead to momentum, momentum leads to motivation."- Chris Michael Harris     *5 Minute Success - Listener Giveaway* Go to USCDownload.com to receive your FREE Ultimate Startup Checklist; everything you need to validate your business idea and get the ball rolling on getting your first customers!     Connect with Chris Michael Harris: Twitter: https://twitter.com/heycmh  Facebook: https://www.facebook.com/HeyCMH/  Website: https://chrismichaelharris.com/   Show: https://chrismichaelharris.com/podcast-page/  YouTube: https://chrismichaelharris.com/youtube-page/  LinkedIn: https://www.linkedin.com/in/heycmh  Instagram: https://www.instagram.com/heycmh/      About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here's to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen's book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

We're all familiar with B2B (Businesses to Business) and B2C (Business to Consumer), but have you heard of H2H (Human to Human)?  In today's episode of The Greatness Machine, Darius sits down with Joshua Lee, entrepreneur, author, coach, marketer, husband, father - "The Dopamine Dealer of LinkedIn" - to discuss this concept, and why it's key to building a successful business in the 21st century. You'll learn a little about Joshua's start in digital marketing in the wild days of the early 2000s, when he landed a little company called "MySpace" as an early client before it was bought by Rupert Murdoch in an epic deal. You'll discover the moment he realized his work had devolved into "monetizing just to monetize," and why he decided to do a massive "reset" of his life and career, forging a new and more fulfilling path. You'll learn methods for pushing past the noise and automation to create and nurture an organic following and boost your engagement score using LinkedIn. You discover why Joshua is so passionate about helping people reconnect and create lasting relationships for themselves in business and in life. Joshua brings an incredible amount of value in this discussion - thoughts, ideas and strategies that can help you humanize your business and grow your engagement. Enjoy!   What You'll Learn in this Show: How he got started in the "Wild Wild West" of digital marketing in the early 2000s, as well as the moment he made a serious "reset" in his life and career. How you can build and nurture an organic following using LinkedIn. The "magic formula" for boosting your engagement score. Why bringing the human connection back into marketing and cutting through the noise is so important. And so much more... Resources: Joshua's website ‎The Greatness Machine Podcast Website Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices

Connecting at a human-level comes naturally to Venkatesh. His humble upbringing and strong foundation in a value system, helps him connect and understand people. He has experienced and realized that whether the business plan calls for B2B or B2C relationships, its all about H2H (Human to Human) connections.

Press Play for:  -Sales is Human to Human -Psychology of Posting on Social Media -Effective Sales on Linkedin -Visualizing the Future -Appreciating The Little Things -The Power of Clubhouse Rooms -Being a Representative of Yourself and Company -Bringing Authenticity to the Product   We Meet: Joshua Lee, CEO & Founder of Stand Out Authority Episode References:  -Dan Sullivan right so Strategic Coach -Pencil Video - https://tinyurl.com/h587k75t -Kevin Harrington Mentor to Millions - https://tinyurl.com/3knzvhtd   Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Joshua: https://standoutauthority.lpages.co/home/   Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts  or Google Play Follow on Spotify Subscribe and Review on Stitcher    About Guest: "There’s no B2B or B2C, only H2H, human to human, because every business is run by a human being." Joshua & Rachel Lee They call me "The Dopamine Dealer of LinkedIn" and I’m proud of that nickname. I’m an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father.   Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies. I’ve been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more.   But that’s not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I’ve created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience.   I think it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish. I genuinely believe there is NO B2B or B2C just H2H – Human to human connections, and I want to show you how to do exactly that! I also believe there’s no such thing as work-life "balance" only an integrated life built on a foundation of vision, relationships, passion and business.

Press Play for: -Sales is Human to Human -Psychology of Posting on Social Media -Effective Sales on Linkedin -Visualizing the Future -Appreciating The Little Things -The Power of Clubhouse Rooms -Being a Representative of Yourself and Company -Bringing Authenticity to the Product We Meet: Joshua Lee, CEO & Founder of Stand Out Authority Episode References: -Dan Sullivan right so Strategic Coach -Pencil Video - https://tinyurl.com/h587k75t -Kevin Harrington Mentor to Millions - https://tinyurl.com/3knzvhtd Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Joshua: https://standoutauthority.lpages.co/home/ Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher About Guest: "There’s no B2B or B2C, only H2H, human to human, because every business is run by a human being." Joshua & Rachel Lee They call me "The Dopamine Dealer of LinkedIn" and I’m proud of that nickname. I’m an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father. Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half a billion dollars, which generated over 35 Trillion online impressions for these companies. I’ve been lucky enough to build 16 companies in my career from online marketing to coaching to web design and more. But that’s not my real passion. My real passion is creating lasting, meaningful and most importantly HUMAN connections. I’ve created StandOut Authority so I can work with entrepreneurs like you to help you humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with your clients or audience. I think it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish. I genuinely believe there is NO B2B or B2C just H2H – Human to human connections, and I want to show you how to do exactly that! I also believe there’s no such thing as work-life "balance" only an integrated life built on a foundation of vision, relationships, passion and business.

Clubhouse is on everyone’s newsfeed. Are you there? Do you have a spare invite? As a career coach to marketers I spend most of my time on LinkedIn yet Clubhouse has me hooked. So what is Clubhouse? The new social media tool on the block. I met this week’s guest on Clubhouse and then we got to know one another on LinkedIn. Get ready because during this week’s episode, you will hear a refreshing conversation on making real human connections in ANY setting, Joshua B. Lee shares precisely how the same rules apply to building authentic HUMAN relationships on any social media platform. Yes, including Clubhouse. You may also be surprised to hear how expressing appreciation especially for underappreciated actions could be game-changing also on any social media platform. However, Joshua too believes in the potency of LinkedIn. LinkedIn being my “main man” when it comes to social media tools (other than my husband and three sons of course). So who is Joshua B. Lee and why is this conversation essential especially if you rely on the power of authentic relationships in your career or life?   Joshua B. Lee has been called “The Dopamine Dealer of LinkedIn” and he’s proud of that nickname. He is an entrepreneur, business owner, author, coach, marketer and a very blessed husband and father. Way back in 2003 Joshua built his career in online marketing with clients like MySpace and Google with advertising spends of over a half of Billion dollars, which generated over 35 Trillion online impressions for these companies. He has been lucky enough to build 16 companies in his career from online marketing to coaching to web design and more. But that’s not his real passion. Joshua’s real passion is creating lasting, meaningful and most importantly authentic HUMAN relationships. And he can show you how to do exactly that using LinkedIn, a business-centric professional platform.   Joshua created StandOut Authority so he can work with entrepreneurs to help them humanize your professional or company brand on LinkedIn using authentic, inspirational engagement with their clients or audience. Joshua thinks it’s one of the most important things anyone can do in their business to truly build long-term and lasting relationships that flourish.   Joshua genuinely believes there is NO B2B or B2C just H2H – Human to human connections. He personally had to take the time to reinvent himself and look deeply inside to realize it wasn't "all about the click" or even the sales that went along with it... but building genuine human relationships. Joshua can guide you on your entrepreneurial paths towards making those real human to human connections too!   Share this episode with three professionals whose career success relies on learning how to cultivate human connections (even if they are not yet on Clubhouse).   Highlights   Lessons: What Josh learned while dressing up like Spiderman in a children’s hospital Donating: Giving your time is more valuable than giving money Kids: We can learn about resilience from kids (and a surprising ask) Appreciation: How can we authentically appreciate little (and big moments)? Relationships: Are there other kinds of transactions on which we can connect? Connections: How are business connections essentially just human connections? Algorithms: Which ones matter more than the ones typically tracked online? Success: Are there other definitions we may have forgotten? Entrepreneurship: It’s a journey and sometimes it’s incredibly heart-breaking Sales: How to share your voice consistently so folks are inspired to work with you Engagement: What we take for granted vs. our appreciation for engagement. Job Search: How to find decision-makers in companies and figure out culture 10/20/70 Rule: Let’s talk strategy about the best content you can create on social media Example: Josh walks us through a specific example anyway can tailor for him- or herself! Value: What does it take to feel like a valuable expert online? Perception: Whose perception is driving us crazy? Resume: Let’s reframe what to feature on your resume. Power: Call to action for us all to tell your story. Tag Josh and Melissa. We’ll be happy to support you. LinkedIn: Reaching out to contacts, endorsing them, and nurturing advocates. Clubhouse: How to make it work for you and leveraging LinkedIn as the perfect pair What’s Next: Find Josh on LinkedIn. Send your tailored invite note letting him know the value you garnered following this conversation.   Links to quench your curiosity:   Learn more about The StandOut Authority Find Joshua on LinkedIn Hear his insights on Clubhouse @thejoshblee Follow Melissa on Clubhouse @careeroutcomes   Want to continue the conversation?   Now you can by following me on Instagram! There I jump on an IGTV Live every Wednesday! You’ll catch me reporting LIVE on-location (so far in a gas station on a highway, a modern art museum, and my local fruit smoothie shop) OR hosting a LIVE “after-party” with the week’s guest! Who knows where my next episode will take me or what else you can learn from this week’s amazing guest? Come along! I want YOU to join me on my next adventure. I’m easy to find on Instagram @careeroutcomesmatter Rather keep it professional? Let’s connect on LinkedIn. I encourage every single podcast listener to connect with me. Ready to pivot into a new marketing full-time role this year? Register for a complimentary masterclass entitled: The 5-Step Strategy Marketers Use To Pivot Into Their Dream Marketing Career (Without Undervaluing Themselves)!

If you're still thinking in terms of B2B or B2C you may well be missing the whole point. In his new book The Ministry of Common Sense, Martin Lindstrom suggests that the important thing to remember is that your business is actually all about H2H...Human to Human. Whether you're selling to another business or an end user, you're ultimately selling to another human. Here's a link to the book - http://bit.ly/3obzdQd And here's a link to the Part I of my 8 Part Interview with Martin on a range of topics from Branding to WeightWatchers to Wellness - https://bit.ly/3659Eu3 #commonsense #B2B #B2C

Known as The Dopamine Dealer of LinkedIn & author of ‘Balance is BullSh*t’ . Joshua B. Lee is an Entrepreneur, Business Owner, Author, Keynote speaker, Coach, Husband and Father. In 2003, he built his career in online marketing with clients such as MySpace, Yahoo and Google. Managing over $500 million in advertising spend and controlling over 35 Trillion online impressions. He has built 16 companies from online marketing to coaching to web design and more, but is most passionate about human connections. His current venture, StandOut Authority, is about humanizing your professional brand on LinkedIn through authentic and inspirational engagement. Clients have included Dan Sullivan, Joe Polish, John Maxwell along with companies such as Gartner, Oracle and ADT. He believes there is no B2B or B2C, only H2H, human to human connections. As a father of two and published author, he believes there is no work-life balance but an integrated life based on vision, relationships, health and business. In this interview, he shares his thoughts on why LinkedIn is the best place to have business conversations and foster relationships, how to use LinkedIn to not only grow your audience and engagement, but convert them into brand advocates, and give you the secrets of how to use LinkedIn to build authentic connections and relationships that result in amazing opportunities. Key takeaways Why LinkedIn Social Listening and why it's more important than EVER No B2B or B2C, just H2H (Human to Human) when crafting your outreach Have industry influence that draws in Opportunities Engage with your target audience through human conversation, not automation. Learn More about Joshua B. Lee and StandOut Authority at: www.StandOutAuthority.com Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere.  The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups.  “There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee Some Topics We Discussed Include: Avoid doing these specific things on LinkedIn, especially if you do not want to be banned  The 10/20/70 content rule What your SSI score is on LinkedIn and how to improve it Why you want to include your job from high school on your profile How Josh was able to close a multi-million dollar deal with the help of Sales Navigator From buying selling traffic for MySpace to starting over again by moving back home with his folks How to get out of your home office “prison” and be completely open to your surroundings How talking like a 5th grader will improve your connections Examples of what to say when you are first connecting with someone - without being sales-y. Resources From Joshua B. Lee: StandoutAuthority.com LinkedIn Authority Accelerator References and Links Mentioned: Hemmingway app LinkedIn Sales Navigator Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Cold Outreach Strategy Guide - Will Wang A LinkedIn Strategy Guide - Josh Turner    

Lerne jetzt Content Marketing: https://www.geschichtendieverkaufen.de Nr. 60 - H wie H2H: Human to Human / Das Content Marketing ABC. Das Social in Social Media steht für Emotionen, Menschlichkeit und ein herzliches Mindset. Der Podcast für Content Marketing, Social Media, Kommunikation und Vertrieb & Sales

Today, I share with you the steps that I take with my clients to help them understand, create and share their own company values with their teams.   Once you have identified your own values, then it will help you to create and build your own company culture and this will also help build employee engagement and performance. In addition to this, it also helps your prospects and clients identify what type of organisation. Probably the most powerful part of identifying your values is that you can then measure and call out individual team members' performance against each value and. This could be for rewarding good behaviour and also addressing when things aren’t going quite right.    Years ago, no one really talked about Company Values, but as we develop through the latter years, people are starting to understand how our values help to create a culture and strengthen our people strategy.    Amongst other things on the show that I’ve talked about    (H2H) Human to Human Communication  The IT Experts Company Values  Steps to create the Company Values    These steps are :    Step 1 - Create Between 3-7 Core Values  Step 2 – Understanding your own values  Step 3 - What are the Company values  Step 4 - Cloning Employees  Step 5 – Select the ones that suits better for your Business  Step 6 – Define the Company Values  Step 7 – Involve your Team  Step 8 - Chat with your team and ask if we have missed anything out    Once you have mastered your Company Values, you can use these to help support the vision that you are aiming for in your business in the future.     This can impart to your team to help your people perform more for your Business and making sure that whatever it is that you are doing it should align to what the company stands for.    So that's pretty much it for me today.      You can access the other IT Experts Podcasts here -  https://innovatetosuccess.com/itega-podcast/    If you haven’t seen it yet, go and check out our App and take the IT Experts Test you can download by clicking here -  https://bit.ly/ITE-APP    If we're not connected already, let’s connect on LinkedIn, YouTube and over our website at innovatetosuccess.com     Alternatively, you can drop me an email at Ian@innovatetosuccess.com    Till next time, you look after yourself and I'll catch up with you soon! 

Human-to-Human leadership conversations aim to further effective communication. In this episode,  Adam Torres and Bryan Kramer, CEO at H2H Companies, explore the evolution of Human-to-Human leadership conversations.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers.In this conversation, we learn about Kate’s path to marketing, from reaching 20 million listeners as Music Director and DJ at Sirius/X.M. to building products and her own agency (working with Walmart no less).Kate is a serial entrepreneur, and aside from starting as a DJ, her journey is far from typical, it started with sexual harassment, some fatherly advice, and 9 pages of a book that was a gift from her husband (The Furnace) – intrigued? You ought to listen.They also dig into what we, as marketers, can learn from being a radio D.J. The influence of Bryan Karmer and the idea of marketing H2H (Human to Human) and, of course, discuss what she would like to throw into the Rockstar CMO Swimming Pool, our portal to hell for all the bullshit and snake oil of the marketing business. A fun, inspiring, and insightful conversation. Enjoy!

In this episode, learn how to master LinkedIn sales for YOUR business. 

At Flycast Partners, it's not B2B or B2C—It's H2H: Human 2 Human. We're here to understand you and help you with your IT business needs. Josh Young joins us this week so you can get to know one of our BDR team members that works hard to build strong relationships with our customers.

Czy nastąpił koniec rozróżnienia pomiędzy marketingiem skierowanym do klienta indywidualnego i biznesowego? Co takiego się wydarzyło, że zaczyna się mówić o H2H i jak marketerzy B2B powinni podchodzić do tych rewelacji? Z tego odcinka dowiesz się m.in.:• czy podział na marketing biznesowy i indywidualny nadal istnieje,• jakie są podobieństwa i różnice pomiędzy B2B i B2C,• na czym polega koncepcja H2H (Human to Human) i jak możesz ją wykorzystać.Książkę "ABC Marketingu B2B" w formie tekstowej - elektronicznej i papierowej znajdziesz na stronie http://abcmarketingub2b.pl Dołącz do społeczności słuchaczy podcastu i otrzymuj powiadomienia o nowych odcinkach, webinariach, szkoleniach oraz materiałach edukacyjnych z obszaru marketingu B2B - Link

Connect with us! Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: info@insidethegreenroompodcast.com Welcome Roland Frasier, the Co-Founder of Digital Marketer, inside the Greenroom! He is co-founder and/or principal of three of Inc. Magazine’s fastest-growing companies, and he has founded, scaled, or sold 24 different 7 to 9 figure businesses. He currently advises over 150 companies on digitally-centric customer acquisition, activation, referral, retention, revenue strategies, and implementation. In this episode, we discuss the power of scaling your business and how to build a company you can one day sell. We also discuss the power of offline events, and how to create your events so that they become an asset. As people become more and more disconnected from others by the digital world, they start to crave the element of human connection. Thus, Roland explains how the H2H (Human to Human) method is a far more powerful method of marketing communication than B2B. Meeting Planners, listen up as Roland unveils some of the biggest game-changers on how they grew from a couple of hundred attendees to 50x that in 5 years. PLUS: Insider tips on how to get hired as a speaker! Roland is a meeting planner for his own events and is always looking for new speakers. He’s hired speakers from Advance Your Reach, and he recommends our students to other meeting planners. Learn the best practices to win one of Roland’s amazing stages!  My Favorite Nuggets: How to create an event that is an asset, that you can one day sell Are you going to build an asset, or are you going to grab the cash? How to build Brands & Assets Cater your presentations to your audience, small tweaks go a long way! Choosing your event Location: Go to the environment that has the people you want to work with  Non-sellable to a sellable asset model How to grow your event from hundreds to multiple thousands! Who are the stakeholders in your events? (Vendors, Sponsors, speakers, customers) Quick Episode Summary: 2:12 Welcome, Roland inside the greenroom! 3:14 Roland's first event 6:36 When Roland teamed up with Digital Marketer 10:35 When Roland sold Marketing Conversion Summit 15:09 How T.A.C.S went from non-saleable to salable 15:36 What booking a celebrity can do for your event 20:32 Budgeting for production 23:50 Having sponsors pay for the event 25:21 The profit centers at T.A.C.S 29:14 The power of a topic-driven event 30:29 The brilliance in operations at Roland's event 34:42 The one thing that helped grow T.A.C.S 38:22 Making your event live without you 41:40 Determining your event multiplier 46:12 How speakers can help events win 49:24 How to make money at an event went you aren't allowed to sell on stage 52:52 Speed round with Roland 53:12 The speakers who have impacted Roland 54:37 Roland's favorite up and comers 57:34 Roland's best moment inside a greenroom 1:03:48 My Biggest takeaways Connect with Roland: Trafficandconversionsummit.com Digitalmarketer.com rolandfrasier.com www.facebook.com/rolandfrasier Insta: rolandfrasier Twitter: @rolandfrasier

We've all seen that marketing has made a sharp turn towards more authentic human conversations. So how can AI coexist in that world and can it survive?  My conversation with Bryan Kramer, inventor of the H2H (Human to Human) business philosophy and I discuss the pros and cons of AI in marketing and whether AI can survive in this new marketing world. Learn Bryan's take on AI in leadership, small business and several other areas. You'll be surprised at Bryan's position and even more surprised on mine. Listen in to find out.    Show Links:  Guest www.bryankramer.com My Chatbot: https://m.me/fanaticsmedia?ref=w6471331    Replica social therapy app: https://play.google.com/store/apps/details?id=ai.replika.app&hl=en_US Moodpath app health coaching app: https://mymoodpath.com/en/    Marketing Quote: The consumer is not a moron; she is your wife. David Ogilvy

In this episode, Bryan Kramer talks about the evolution of Marketing and how all of the things that used to work now work more! After starting and successfully running, PureMatter, a global leader in Digital, Social Media and Content Marketing, Bryan discovered he needed more in his life and he started making video content, writing blogs, and doing interviews like this. Bryan’s philosophy is that today’s market is based on #H2H (Human to Human) interaction, not B2B or B2C. Here are the top 3 things that entrepreneurs should focus on to attract and retain customers: Personalization - really understanding your potential client. Understanding so much that you are personalizing the approach for them rather than grouping them into a category. Don’t be salezy, be helpful - the more helpful we are the more it is going to create trust. Engage - engagement means that you are creating more relationships which will eventually create more abundance. Take a listen and find out Bryan’s advice on how to build personal relationships with your clients or prospects in a market overrun with digital interaction.

John Stancliffe is a 15 year veteran in the digital space, currently as Social Media Manager for AT&T Business and tells us about what life is like working at a big company. Resources, access to mentorship and leaders is a tremendous form of growth. Want to be an entrepreneur without the risk? You can have a lot of creative freedom inside a large organization as an intrapreneur. John gives his thoughts on how he's had this mindset throughout. We discuss building employee advocates out of the workforce. Empowering people with skillset and permissions to build their personal brands on social and advocate for the brand. You might be reluctant as a brand but you're sitting on an army of support! Why hire a bunch of influencers when you have such a great team? We then chat about being a dad and in the workforce. It's great to be at a solid company when you have a family and have little turnover when you go home at the end of the day and not have to worry about going back into the office. John is building a platform talking about how to balance your work and still be a parent. He's even interviewed Chris Gardner, the man who's life was the basis of the book/film The Pursuit of Happyness about this. We end talking about using social in B2B. It's an H2H Human to Human play. Check out John on: LinkedIn | Instagram | Twitter | #DadChat

If you’re someone who keeps up with the latest in marketing, then you’ll know it’s no longer about B2C or B2B. But all about H2H (Human to Human). And who better to talk to about this than the entrepreneurial agency thought leader, Paul Cash, Founder of Rooster Punk. So join me as I interview Paul and find out more about how his agency helps B2B companies to compete through storytelling and humanising their marketing...

On finding your ideal brand voice, authenticity in marketing, and the essential role of the fearless Creative

Many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention will make sales itself. When you keep your customers happy, they will become your best sales team. So how do you work on customer retention? The first step is to understand that, no matter what your industry is, you are dealing with humans. Take into account the human brain. Consider their emotions. Look for where they need support, and what you can do to really show you care about they position they are in. What would you want if you were in their shoes? On this episode of Creative Warriors, we are joined by Joey Coleman. Joey helps companies keep their customers.  He's an award-winning speaker and works with organizations around the world ranging from small startups to major brands such as Deloitte, Hyatt Hotels, Zappos, and Whirlpool. His First 100 Days methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. In his upcoming book, Never Lose a Customer Again, he shares strategies and tactics for turning one-time purchasers into lifelong customers. Download this episode this episode today to hear how you can keep your customers and turn them into your largest sales force by simply giving them a piece of your heart. THE NEVER QUIT WARRIOR    “Serve emotional needs with nearly telepathic accuracy.” - Joey Coleman My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - Life is so much easier if you're nice. You have to account for the human brain and how emotions work. Most companies reward acquisition over retention. You have to believe what you have is valuable. Think about your requests as thought you are doing others favors. Be sure to follow up and check in with all of your customers. Your quality of work still has to be exceptional. No matter what you do you're in an H2H (Human to Human) business. Celebrate the success your clients achieve with your services. Retention can lead to more acquisition. Guest Contact - Joey's Website Joey's Twitter Joey's Book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Mentions- 17hats  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

La relazione alla fine è quello che conta: che cosa stiamo facendo per migliorare la dimensione H2H (Human to human) con i nostri contatti anche virtuali? Siamo molto concentrati nel pubblicare contenuti, siamo altrettanto attenti a coltivare relazioni, ad ascoltare gli altri?

La relazione alla fine è quello che conta: che cosa stiamo facendo per migliorare la dimensione H2H (Human to human) con i nostri contatti anche virtuali? Siamo molto concentrati nel pubblicare contenuti, siamo altrettanto attenti a coltivare relazioni, ad ascoltare gli altri?

Today my special guest is Stacey Brown Randall. Stacey is a business growth accelerator focused on helping solopreneurs, small business owners and people on commission make more money and find more time. She helps business owners avoid business failure. She has set up a systematic approach to going at business in such a way that you create such a positive client experience that referrals come to you without even having to ask. Our philosophies around sales, referral marketing and client experience line up almost identically and I’m so grateful for her taking the time. This episode is focused on what she refers to as H2H – Human 2 Human – sales and business. I hope you enjoy this episode and share it with your friends!   Click to Tweet http://ctt.ec/00ob4 .@staceybrandall’s advice for #solopreneurs and #smallbusiness owners: Schedule business development in your routine http://bit.ly/2n6zoOU http://ctt.ec/p3i55 You gotta do great work, because no one refers average work and no one refers crappy work. http://bit.ly/2n6zoOU       Show notes [02:00] Stacey’s entrepreneurial journey. [03:52] Stacey’s advice to solopreneurs and microbusiness owners [07:41] Getting referrals without asking for them [09:23] It all starts with giving high-quality service [10:20] Your client experience has to be consistent [11:00] The philosophy behind referrals. [13:30] Relationship-building sales models [17:40] How to setup a positive client experience on a shoestring budget [26:59] Commoditizing referrals [28:25] Stacey’s programs and how to get in touch     Mentions Gain access to all recources Stacey mentioned in the episode at http://growthbyreferrals.com/chrisspurvey/ Visit Stacey’s website at http://staceybrownrandall.com/ Connect with Stacey on Twitter and LinkedIn Join the Facebook Group Referrals Without Asking

Growth by Referrals and productivity tips from Stacey Brown Randall. Stacey is a business owner and founder of Stacey Brown Randall and the Growth by Referrals program. She shares a unique approach to building your small business through referrals, and how to improve your productivity. "It’s not about B2B or B2C – it’s about H2H – Human to Human is where we build trust and become resources to our clients. Because it is at this place where cultivating referrals begins." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Today Buyers Meeting Point welcomes Simona Pop as our guest. Simona is the Head of Partnership and Global Communication at InstaSupply. She has held roles in sales, marketing, and event planning and she is an author and speaker for WeRSM, one of the largest independent websites dedicated to social media. In 2016 she was selected as the winner of the Virgin Disruptor challenge for her desire to disrupt P2P.  Simona recently had a guest post placement on Spend Matters titled, “In Business Relationships, It’s All about H2H (Human to Human)”. In this podcast, we discuss her article along the following lines: There is no real B2B/B2C divide, but rather a consistent need for strong, healthy human relationships able to fuel success in complex businesses.One of the relationships that deserves attention is procurement's relationship with tech, described by Simona in the post as evoking “distinct feelings of inertia and unease".Given the fact that human bonds are just as critical in commerce as they are in community, shared values become foundational, and should play a much larger role than they often do today.

So Who is Stacey Brown Randall? WELL... I am a member of the business failure club Champion of solo-prenuers* and small business owners Love working with people who have to develop and cultivate relationships to sell A gatherer not a hunter when it comes to cultivating new business I abhor cold calling (Will. Not. Do. It.) Anti-perfectionist…because no entrepreneur has time for perfection I truly believe you can create a referral explosion in your business I am a Business Growth Accelerator who figured out how to grow my business and now work with other business owners to help them do the same. My mission is to help people make more money and find more time. If you follow my work (receive my tips, downloads, training videos) you will find I am passionate about teaching you to understand referral marketing, client experience, business growth and being more productive. If the business you are in involves growing and cultivating relationships to “get a sale” then you are my people. It’s not about B2B or B2C – it’s about H2H – Human to Human where we build trust and become resources to our clients. Because it is at this place where cultivating referrals begin. I am also a certified productivity coach, an adjunct professor, received my Master’s in Organizational Communication, have a background in sales and marketing, and married (to a hottie) with three kids. Oh yea... I edit my text messages I organize my kitchen junk drawer I am more likely to say “you guys” than “ya’ll” despite being raised in the South I am a Carolina Panther, Boston Red Sox and USC Gamecock fan *From time to time people ask me what is a solo-preneur. A solo-preneur is a one person business…as in it is just me, myself and I. www.growthbyreferrals.com/seth Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.MarketDominationLLC.com/Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

About Today's Guest Sebastian Rusk on The Sales Podcast ( http://www.thesaleswhisperer.com/82 ) Sebastian Rusk had a daughter at 22 and learned what hustle is all about. After the real estate market crashed in 2008 he had to start over. And that's exactly what he did. Hear how he did it in today's episode. Tools To Thrive * Start Blogging Today ( http://www.bluehost.com/track/tsw ) : If you are new to blogging and need to put up a quick site and get real help with your hosting, try Bluehost ( http://www.bluehost.com/track/tsw ).  I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost ( http://www.bluehost.com/track/tsw ) , and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount ( http://www.bluehost.com/track/tsw ). Rubber-Meets-The-Road Tip * Got settled in SoCal in 2002 and wanted to be an entrepreneur. * Did direct marketing and lead generation in real estate and then 2008 collapsed. * Went back to Miami and it took him two years to realize he had to start over. * Was planning on coming to see Tony Robbins in SoCal and his friend introduced him to a co-worker of Tony Robbins and they hit it off. * Sebastian sent his video to her and she loved it and him and his energy. * He sent Social Buzz and TV to his designer and *three days later he had this logo and a YouTube channel*. * He realized he had to do more than just teach. He had to really walk them through how to connect and grow a business. * He started connecting with people, building his own business and bootcamps. * In 2011 he launched and it took a year to really make it profitable. * Now he's the brand ambassador for his clients and leverages his bow tie to help his clients grow. * We're living in an age of storytelling and disruption. * He was cast for a reality show on Fox a couple of years ago and he flew out in one day for a 15-minute meeting. He wandered over to Times Square and realized he was standing in the advertising mecca of the world but everyone was looking down at their phones. * Storytelling allows people to talk about what they like and care about. If brands can figure out how to become the go-to source for what they do by “enrolling people” into their stories and build an emotional connection they'll win. * The days of shoving stuff down the throats of your prospects are over. * The prospect is ready to buy if they are in your ecosystem, meaning they are online learning and reading and watching and studying about their purchase. If you are doing this right they are consuming your content and come to you to connect and buy. * It's all about H2H - Human to Human - selling and connecting and relationship building. * Customer experience is key. * Customer service is defense. * Heck, even the @CIA is now on Twitter ( https://twitter.com/cia ). * It's more cost effective to socially listen and gamble on reaching out proactively to your prospects mentioning what you do like a guy mentioning “I'm going for a run” and then Nike ships him 6 pairs of shoes. * Twitter has replaced the telephone. It bypasses the gatekeepers. * Search.twitter.com * Tell stories around the problem you solved. Links Mentioned * Connect with Sebastian Rusk on Twitter ( https://twitter.com/sebrusk ) * Visit Sebastian online at * http://socialbuzztv.com * http://sebastianrusk.com * http://www.sebrusk.com * Buy his book Social Media Sucks!: (if you don't know what you're doing) ( http://amzn.to/1mOOFii ) If you liked this episode, please let me ( https://twitter.com/saleswhisperer ) know on Twitter. Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). * Episodes 51 to 60 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-51-60 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy