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Latest episodes from Unobstructed

Episode 42 - Women in Leadership: Insights from AudienceView's VP Trio on Building a Positive Workplace

Play Episode Listen Later Mar 9, 2023 35:34


In honor of International Women's Day, we sat down with three amazing women from AudienceView's leadership team: Nancy (VP of People), Rosemary (VP of Sales), and Jennifer (VP of Product Management) They're here to share their experiences and offer advice on what makes a workplace truly great. From the best and worst advice they've received to the importance of inclusion, this episode is full of valuable insights for anyone looking to grow in their career and create a positive work environment. Tune in and join the celebration.

Episode 41: The Impact of XR (eXtended Reality)

Play Episode Listen Later Feb 24, 2023 17:57


Is extended reality (XR) poised to revolutionize the live events industry? AudienceView's Jo-Ann Chiam thinks so. With over 20 years of experience in tech and ticketing, she has committed her career to staying on top of trends and their impact on the big picture. Already leveraged to make massive financial gains during the pandemic shutdown, XR's immersive and interactive experiences add a layer of excitement to eventgoers, making them feel like they are a part of the action. No longer limited by physical restrictions, XR can bridge the gap between audiences and venues across the globe, and unlock new doors in terms of accessibility, allowing people with hearing impairments or language barriers to participate fully.   Want to learn more? Listen in and check out these links below to continue your education on XR, and we can't wait to facilitate new ways for audiences to discover, attend and remember events.   https://www.xrwomen.com/ https://metamandrill.com/ https://www.linkedin.com/in/jchiam/

EP 40: Collecting Squirrels with Laurie B. Squire

Play Episode Listen Later Oct 29, 2021 43:15


Laurie B. Squire, Director of Ticketing & Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions. They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions & exhibitions, optimizing per capita spending, and much more! Quick links: Laurie Squire on LinkedIn Imagine Exhibitions, Inc. Dino Safari USA Downton Abbey: The Exhibition Box Office Ticketing Software

EP 39: Maximizing Revenue with Matt DiFebo

Play Episode Listen Later May 13, 2021 38:41


Matt DiFebo, a highly respected industry leader and visionary in #SportsBiz, joined Mike Evenson on episode 39 of the Unobstructed podcast. Matt has become known as the nation's leading expert in collegiate ticket sales and has been recognized as a pioneer who has revolutionized the industry in regards to how college athletic departments can maximize revenue from ticket sales. They discussed the need for greater sophistication in college sports, breaking down silos within athletics departments (and on campus), the growing need to diversify offerings, the importance of pricing analytics, the changing landscape of fan engagement, maximizing revenue, retention risks as we reopen, sales culture, the psyche of the customer and much more! Quick links: TheFanSummit.com Matt DiFebo on LinkedIn

EP 38: Into the Future with Garry Golden

Play Episode Listen Later Apr 30, 2021 55:12


Garry Golden, an academically trained Futurist that helps organizations explore implications of long term change, joined Mike Evenson on episode 38 of the Unobstructed podcast. Garry is also the founder of Into the Future, a Brooklyn-based learning space that has a mission to help the world anticipate and lead change. They discussed futurology, the slow pace to fast change, trends vs. fads, cryptocurrency, TikTok, spatial computing, the intersection of social and technological change, the empowered athlete / actor / entertainer and much more!

EP 37: Experience Economy with Jim Gilmore

Play Episode Listen Later Mar 24, 2021 43:34


Jim Gilmore, an Assistant Professor of Innovation and Design within the Weatherhead School of Management at Case Western Reserve University, joined Mike Evenson on episode 37 of the Unobstructed podcast. Jim is a co-author of The Experience Economy: Competing for Customer Time, Attention, and Money – the book that spawned worldwide interest in experience design, customer experience management and experiential marketing.  They discussed all aspects of the experience economy – a subject that Jim Gilmore literally wrote the book on! Topics included ‘thrice in a lifetime’ experiences, integrating virtual events with physical goods, curating audiences, seating people by interest, failing small (and often), events inside of events, economy of scale versus economy of scope, money value of time and much more!

EP 36: Gena Buhler and Scott Crossfield from Theatre Projects

Play Episode Listen Later Mar 18, 2021 46:15


Gena Buhler and Scott Crossfield from Theatre Projects joined Mike Evenson on episode 36 of the Unobstructed podcast. Gena is Head of New Business Development for North America, while Scott is the organization’s principal theatre designer. They discussed the accelerated adoption of technology by theater-goers, the future of the hybrid event model, the need to remove “excuse barriers” in the arts, the ray of hope as arts organizations begin to put tickets on sale and much more! They also examined parallels that highlight the similarities between the years after the 1918 influenza pandemic and our current environment as we begin to reopen.

EP 35: Reduced Capacity, Increased Creativity with Bret McCormick

Play Episode Listen Later Mar 9, 2021 46:24


Bret McCormick, facilities and ticketing beat reporter at the Sports Business Journal (SBJ), joined Mike Evenson on episode 35 of the Unobstructed podcast. Bret has been a sports reporter, writer and editor for more than 15 years, focusing on creative storytelling, investigative journalism and using social media to interact with readers. They discussed the increase in mobile adoption across all age segments, creative tactics being used by sports organizations to make up for revenue shortfalls, re-entry into large crowds of people, the challenges associated with monetizing “stay at home fans,” spending in college athletics, hygiene theater and much more!

EP 34: #BeCowboy with Kosha Irby

Play Episode Listen Later Feb 19, 2021 42:51


Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more. They discussed the PBR’s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more! Quick links: PRB.com PBR on Twitter, Facebook and Instagram Kosha Irby on Twitter

cmo pbr irby kosha prb professional bull riders pbr
EP 33: Change the Narrative with Aubrey Bergauer

Play Episode Listen Later Feb 5, 2021 49:13


Aubrey Bergauer, CEO of Changing the Narrative, joined Mike Evenson on episode 33 of the Unobstructed podcast. Hailed as “the Steve Jobs of classical music,” Aubrey is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras. They discussed the patron experience, relentlessly pursuing retention, removing barriers, the importance of diversity across our staff and stages, ideas for new and recurring revenue streams, the role of an arts organization’s website, owning the value chain and much more!

EP 32: Fan Monetization Strategies with Nels Popp

Play Episode Listen Later Jan 29, 2021 53:16


Nels Popp joined Mike Evenson on episode 32 of the Unobstructed podcast. Nels is an Associate Professor of Sport Administration at the University of North Carolina at Chapel Hill and serves as the Co-Director for the Center of Research and Intercollegiate Athletics. His research interests include revenue generation for college athletic departments with a particular emphasis on sport ticket sales at both the collegiate and professional sport levels. They discussed fan monetization strategies, opportunities for new revenue streams, treating data as currency, the importance of understanding the distinct difference between price and value, the need to engage better with displaced fans and much more. You can follow Nels on Twitter at @NelsPopp.

EP 31: INTIX Live! with Maureen Andersen

Play Episode Listen Later Jan 20, 2021 38:57


Maureen Andersen, President & CEO of the International Ticketing Association (INTIX), joined Mike Evenson on episode 31 of the Unobstructed podcast. Maureen is an industry veteran, voice of calm and mentor to so many ticketing professionals.  They discussed the role that ticketing professionals have played during the chaos at the start of the pandemic and how their responsibilities have grown and shifted, the courses that should be required if a bachelor’s degree in ticketing was created, a preview of this year's INTIX Live! Digital Conference & Exhibition and much more! Quick links: 2021 INTIX Live! Digital Conference registration @intixassoc on Twitter  Maureen Andersen on LinkedIn AudienceView is a proud Platinum Sponsor of the 2021 INTIX Live! Digital Conference & Exhibition. Please visit our booth in the virtual exhibit hall to learn more about our software solutions, audience growth strategies and client communities that are used by thousands of live entertainment organizations across the world. We invite you to join us for TheaterMania's TriviaMania Happy Hour from 5:00 - 6:00 PM on Wednesday, January 27 in the Social Hour Room. Members of the winning trivia team will earn bragging rights and an Amazon gift card. We also encourage you to attend Kara Parkinson’s education session – The Patrons’ Perspective: An Overview of Buying Behavior and a Timeline to Return to Theaters – at 2:00 PM on Thursday, January 28.

EP 30: #SportsBiz and Personal Branding with Chris Grosse

Play Episode Listen Later Jan 14, 2021 51:11


Chris Grosse, Assistant Athletics Director for Marketing at Penn State University, joined Mike Evenson on episode 30 of the Unobstructed podcast. Chris is a preeminent sports marketer and has made career stops at Florida State, New Mexico State, Navy and Georgetown before arriving in Happy Valley in 2018. He’s the brains behind wildly successful promotions like Millennial Day, Fashion Faux Pas Night, Hail to Kale and many more. He also firmly believes that a hot dog is a sandwich.  They discussed Chris’ creative process, how to leverage theme nights to drive attendance and revenue, strategies to stay relevant when fans aren’t attending games, his success in building a personal brand on Twitter, how his dad role has helped his sports marketing role and much more. His Twitter account, @Chris_Grosse, is a must-follow for all live events professionals.

EP 29: Dance Like Everybody's Watching with Dr. Trevor Boffone

Play Episode Listen Later Jan 8, 2021 48:42


Dr. Trevor Boffone, a Houston-based educator, writer and producer, joined Mike Evenson on episode 29 of the Unobstructed podcast. Known to his nearly 300,000 followers on Instagram as “The Dancing Teacher,” Trevor is a lecturer in the Women’s, Gender & Sexuality Studies Program at the University of Houston and a Spanish teacher at Bellaire High School. They discussed how Trevor earned the title “The Dancing Teacher,” how he’s amassed such a large social media following, his unique approach to teaching high school Spanish, reasons why theater professionals should be paying closer attention to platforms like TikTok, the benefits of making theater more accessible and much more. Helpful links: @TrevorBoffone on Twitter @dr_boffone on Instagram trevorboffone.com

EP 28: State of UK Theatre with Sita McIntosh

Play Episode Listen Later Dec 21, 2020 48:01


Mike Evenson was joined by Sita McIntosh on episode 28 of the Unobstructed podcast. Sita is the Chief Operating Officer at WhatsOnStage, the UK’s largest theatre website that is an unrivaled source of news, reviews, interviews, videos, tickets and more. They discussed the state of the arts industry in the UK, the #CurtainsWithoutYou campaign, the resilience of theatre professionals and the importance of striking an optimistic tone. Sita also talked about things you can do to help theatres during the pandemic, the yeoman's work that has been done by ticketing and box office professionals in 2020 and what she looks forward to most when venues open again.

EP 27: Culture of Experimentation

Play Episode Listen Later Dec 10, 2020 30:36


Kristen Huss, Vice President of Community Partnerships at the Hudson Valley Renegades, joined Mike Evenson on episode 27 of the Unobstructed podcast. Kristen has spent her entire career in Minor League Baseball (MiLB), starting with selling programs as a 16-year-old to her current leadership position with the Renegades. They discussed the Hudson Valley Renegades' culture of experimentation, things that live events organizations can learn from the way that MiLB teams operate, opportunities to participate in the experience economy, the strategy behind building a promotions calendar, the importance of selling the entire gameday experience and more.

EP 26: Handing Out Keys

Play Episode Listen Later Nov 30, 2020 49:36


Mike Evenson was joined by Hannah Grannemann, Assistant Professor and Director of the Arts Administration Program at the University of North Carolina at Greensboro, on episode 26 of the Unobstructed podcast. Prior to joining UNCG in 2017, Hannah spent 17 years in the arts, mostly in non-profit theatre, which included leadership roles at the Children’s Theatre of Charlotte, PlayMakers Repertory Company, Yale Repertory Theatre, among others. They discussed the benefits of embracing a digital strategy, the risks associated with going dark, the reach of virtual events, the need to experiment with content and pricing and more. Hannah also talked about the virtual events she’s enjoyed during the pandemic, time travel, why we should be handing out keys and the importance of maintaining our rituals while removing barriers to attending the arts. +++++ Hannah is currently a guest editor of We the Audience, an ArtsJournal blog, and is writing a series of articles focused on Audiences During the Pandemic. You can follow her on Twitter at @1126banana.

EP 25: Giving Thanks with Dave Wakeman

Play Episode Listen Later Nov 24, 2020 48:11


Mike Evenson was joined by Dave Wakeman on episode 25 of the Unobstructed podcast. Dave is a consultant, speaker and podcast host that has worked with clients all over the world to help them generate higher profits, enter new markets and grow businesses. Dave specializes in turning fuzzy ideas into measurable outcomes for organizations. They discussed things they’re thankful for in an otherwise turbulent 2020, including how supporters are being extra generous with their time and money, the creation of new forms of ‘live entertainment,’ the return of drive-ins, the opportunity to take risks and more! Dave also talked about how friction and constraints fuel creativity, ways that disruption breeds innovation, the need to reexamine your value proposition and pandemic silver linings. Sign up for Dave's free weekly newsletter on the business of tickets, live entertainment, and events: Talking Tickets! His podcast The Business of Fun is one of the top podcasts in the world dedicated to people that market and sell tickets, live experiences, and human connection. Find out more about Dave at his website DaveWakeman.com.

EP 24: The Marist Mindset List

Play Episode Listen Later Nov 6, 2020 48:18


Joyce Yu-Jean Lee, Assistant Professor of Digital Media at Marist College, joined Mike Evenson on episode 24 of the Unobstructed podcast. In addition to her work in higher education, Joyce is a visual artist working with video, digital photography, and interactive installation. Her artwork examines how mass media and culture shape notions of truth and understanding of the other. They explored and discussed the 2020 Marist Mindset List in great detail. The annual list is a collaborative effort by Marist faculty from different disciplines with diverse backgrounds focusing on 10 major areas: arts, commerce, education, ethics, fashion, history and politics, language and literacy, science, sports communication, and technology. They also talked about Joyce’s journey as a visual artist, how to best connect with college students, engaging in the social good, the need to get great at telling the story of why your organization exists and more. Helpful links: 2020 Marist Mindset List Joyce Yu-Jean Lee website FIREWALL Internet Cafe

EP 23: Virtual Success at Geffen Playhouse

Play Episode Listen Later Oct 26, 2020 34:44


Mike Evenson was joined by Patrick Brown, Director of Marketing at the Geffen Playhouse in Los Angeles, on episode 23 of the Unobstructed podcast. Patrick began his tenure with the Geffen Playhouse in 2018 after thriving in his previous roles with the Los Angeles Master Chorale. They discussed how the Geffen Playhouse team shifted their business model through the pandemic, creating engaging remote experiences for their audience, the logistics behind such a move and how they can continue to scale this effort into new and exciting theatre.  Patrick also talked about the role of regional theaters, the importance of having a cohesive visual identity and embracing new technology.

EP 22: Customer Service & Engagement

Play Episode Listen Later Oct 1, 2020 40:39


Mike Evenson was joined by Jonathan Boulter, the Associate Director of Patron Services at Virginia Tech's Moss Arts Center, on episode 22 of the Unobstructed podcast. A Virginia Tech alumnus, he began his career at Walt Disney World, but made his way back to the university in 2012. They discussed how the staff at the Moss Arts Center has continued to serve their core demographic during the COVID-19 shutdown, their HomeStage Series, pricing strategy for virtual events and the complex nature of hybrid events.  Jonathan also talked about his customer service philosophy, leadership approach, the importance of thinking safety first, ‘Zoom fatigue’ and more!

EP 21: Evolution of Live Events with Andrew Thomas

Play Episode Listen Later Sep 16, 2020 52:56


Mike Evenson was joined by Andrew Thomas on episode 21 of the Unobstructed podcast. Andrew is a South Wales-based ticketing industry consultant and Director of the Ticketing Professionals Conference. In a career spanning more than 20 years, he has worked as a vendor, venue operator and consultant in both the sports and performing arts sectors. They discussed the future of virtual events, the irreplaceable experience of in-person events, the staying power of policy shifts driven by COVID-19 and the evolving skill set of ticketing professionals. Andrew also talked about the need for customer ease and satisfaction to be at the top of our priority lists, offered advice for furloughed ticketing professionals and urged venues and organizations to use this unfortunate industry slowdown as an opportunity to experiment.

EP 20: The Role of Technology in Reopening Campuses

Play Episode Listen Later Aug 28, 2020 39:00


Mike Evenson was joined by Sean Moriarty on episode 20 of the Unobstructed podcast. Sean is a 30+ year veteran in the area of campus technology and currently serves as the CTO at SUNY Oswego. They discussed the current climate on the SUNY Oswego campus, the Oswego Forward reopening plan, the need to adhere to low-tech safety protocols and the critical role of technology as part of a campus wide solution. Sean also detailed how the leadership team SUNY Oswego arrived at the decision to implement AudienceView Campus Flow, which will serve as the core technology to help them re-open campus wide in the safest way possible. The State University of New York at Oswego is a public college that is part of the SUNY system, the largest comprehensive system of universities, colleges, and community colleges in the United States.

EP 19: Live Events will Change...But How?

Play Episode Listen Later Aug 20, 2020 31:07


Our host, Mike Evenson, delivers a solocast for episode 19 of the Unobstructed podcast. The episode is focused on the potentially permanent changes that we may see in the live events industry as a result of COVID-19. Mike talks about the need to re-examine your consumer experience, the importance of knowing the people that are attending your events, sweeping changes related to concessions, the increased reliance on personal devices in your venue and more!

EP 18: Peel it Back with Jesse Cole

Play Episode Listen Later Aug 7, 2020 52:12


Mike Evenson was joined by Jesse Cole on episode 18 of the Unobstructed podcast. Jesse is the founder of Fans First Entertainment and the owner of the Savannah Bananas, where their mission is Fans First, Entertainment Always. They discussed the importance of getting people’s attention, making small bets, not fearing failure, obsessively focusing on the event experience and how the Savannah Bananas make every decision through the lens of “Is it fans first?” Jesse also talked about how he focuses on creating long-term fans rather than making short-term profits, the need to get through ‘the suck’ and keep moving and how he’s been able to successfully operate his team by spending zero dollars on marketing.

EP 17: The Future of College Campuses

Play Episode Listen Later Aug 3, 2020 38:52


Mike Evenson was joined by Kelsey Harmon Finn, CEO of the National Association of College Auxiliary Services, on episode 17 of the Unobstructed podcast. Kelsey, a 20-year veteran in higher education and association management, was on the campuses of UC Berkeley, UNLV and Illinois State University before joining NACAS as CEO in 2015. Kelsey talked about the role of auxiliary professionals on college campuses, their impact on the in-person student experience and how NACAS supports the global sharing of ideas, information and insight. They also discussed how colleges and universities are planning for the return of students this fall, budget shortfalls related to newly instituted safety protocols, the intentionality of the services available on college campuses and the need to take a “community first, revenue next” approach to achieve long-term success. Founded in 1969 as the National Association of College Auxiliary Services, NACAS provides opportunities for higher education auxiliary service professionals to share ideas, enhance programs and revenues, and develop professional relationships. NACAS is the largest auxiliary services support organization serving higher education. Our membership includes colleges and universities throughout the United States, Canada, United Kingdom, Ireland, and Australia.

EP 16: Growing Bolder

Play Episode Listen Later Jul 29, 2020 42:52


Mike Evenson was joined by Marc Middleton, founder and CEO of Growing Bolder, on episode 16 of the Unobstructed podcast. Marc is a media entrepreneur, Emmy Award-winning television journalist, author, filmmaker, speaker, activist and consultant who focuses on the changing culture of aging. Marc discussed his organization’s mission to re-brand aging, how organizations should communicate with older generations, his distaste for the term Boomer and ageist stereotypes that need to be retired.Growing Bolder is a team of award-winning journalists, broadcasters and creatives all focused on sharing the inspirational stories of ordinary people living extraordinary lives — men and women who are redefining the possibilities of life after 50. Growing Bolder not only provides the inspiration to live a healthier and more active life, it delivers the tools, tips, resources and community support necessary to make it happen.

EP 15: Rob Williams, Chief Product Officer at AudienceView

Play Episode Listen Later Jul 15, 2020 46:12


Our guest for episode 15 is Rob Williams, Chief Product Officer at AudienceView. Rob joined our host, Mike Evenson, to discuss the changing landscape and continued evolution of the live events industry. They talked about the acceleration of AudienceView’s strategic innovation plan, the transition from a product view to a platform view and the ability to more efficiently build and release features that benefit all clients. Rob also shared how AudienceView is now in a better position to maximize its investment in resources to rapidly offer solutions designed to help venues reopen based on new procedures that may need to be introduced due to COVID-19 and other future challenges or opportunities in the industry.

EP 14: Hale Centre Theatre’s journey from shutdown to reopening

Play Episode Listen Later Jul 8, 2020 55:34


Mike Evenson was joined by Michael D. Fox on episode 14 of the Unobstructed podcast. Michael, the Chief Operations Officer at Hale Centre Theatre in Sandy, Utah for the last 18 years, says that his passion is to turn the public into regular patrons and current patrons into raving fans of Hale Centre Theatre. Michael discussed his organization’s journey from venue shutdown to their reopening in late June. He shared all of the items that were considered by his team, the logic used to decide what protocols to put in place and the important things he’s learned along the way. This is a must-listen for any live events professional that is on the path to reopening their venue.

EP 13: The Patrons’ Perspective

Play Episode Listen Later Jun 26, 2020 34:13


TheaterMania’s Publisher Rosemary Maggiore joined Mike Evenson for episode 13 of the Unobstructed podcast. They discussed the key findings from the recent survey of more than 5,000 members of the TheaterMania community. The Patrons’ Perspective: An Overview of the Impact of COVID-19 on the Behavior of Theater-goers, a report generated from the survey results, will be released the week of June 29. The report uncovers new behaviors of theater-goers, including the appetite for virtual events, opinions of incremental procedures to increase public safety, motivations and timelines to return to live events, near-term ticket buying intentions and more.

EP 12: Spring Cleaning for Live Events Professionals

Play Episode Listen Later Jun 18, 2020 33:24


Our host, Mike Evenson, delivers a solocast for episode 12 of the Unobstructed podcast. The episode is focused on spring cleaning for live events professionals, offering listeners ten things they can do to improve their business. Mike talks about the importance of getting to know your customers better, the need to periodically examine your tools and processes, defining (or redefining) loyalty, revisiting your physical spaces in a post-COVID world and more!

EP 11: The Ritz-Carlton Experience w/ Antonia Hock

Play Episode Listen Later Jun 10, 2020 53:04


Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, joined Mike Evenson on episode 11 of the Unobstructed podcast. They discussed Ritz-Carlton’s status as a culture-first and customer-centric organization that empowers its employees to create unforgettable experiences. Antonia shared why all staff members carry the Ritz-Carlton Credo Card and how it represents the heart and soul of their culture, values and service strategy. They also talked about opportunities for surprise and delight, anticipating customer needs, strategies to cultivate loyalty and why you should avoid asking, “How can I help you?”

EP 10: Bringing Students Back on Campus

Play Episode Listen Later Jun 2, 2020 30:00


Mike Evenson was joined by Derek Mitchell on episode 10 of the Unobstructed podcast. Derek has spent nearly 15 years working in the higher education industry, a career that began as a student worker at the University of Maine and continues in his current role as the Product Manager for AudienceView’s Campus and Grad solutions. Derek talked about the current challenges being faced by the higher education community, specifically related to the management of campus facilities like dining halls, libraries, labs, student unions and recreation centers. These spaces, which have traditionally been first-come, first-serve, will now require technology to help assist with capacity management, student flow, contactless access and other newly adopted safety protocols. They also discussed the recent launch of the AudienceView Campus Flow solution, a new packaged offering designed to help higher education institutions manage capacity in spaces where students congregate, enhancing safety and supporting physical distancing measures. They highlighted the critical role that technology will play in helping bring students back to campuses across the country in the safest way possible.

EP 9: Broadway’s Next Act w/ Cristyne Nicholas

Play Episode Listen Later May 22, 2020 36:22


Public Relations veteran Cristyne Nicholas joined Mike Evenson on episode 9 of the Unobstructed podcast. They talked about Cristyne’s role in rebuilding New York City’s $27 billion tourism industry following the tragic events of September 11th and the methodology that can be applied to our current economic crisis. They discussed the need to over-communicate so that people understand the new rules and expectations, along with the importance of the health confidence factor of businesses as we begin to re-open. Cristyne also shared the positive things she’s seeing in her community, including support for essential workers, the surge of creativity of artists and the general generosity of people.

EP 8: Darren Rovell

Play Episode Listen Later May 12, 2020 46:07


Darren Rovell joins Mike Evenson on the Unobstructed podcast to discuss the changing landscape of sports business. Darren has covered the industry for more than 20 years, with stops at ESPN and CNBC before joining the Action Network in 2018 as a Sports Business Reporter & Senior Executive Producer. His unique approach and personality has earned him 2 million+ followers on Twitter. In this episode, they discuss remote fan engagement, the future of the in-venue experience, the role of ticket revenue in the decision to re-start college athletics, his bold approach on social media and more. You can follow Darren Rovell on Twitter at @darrenrovell.

EP 7: Head, Heart & Gut

Play Episode Listen Later Apr 29, 2020 35:32


James Mackenzie-Blackman, CEO of Eden Court, joins Mike Evenson on the podcast to discuss how his organization has continued to engage with its patrons, re-vectored staff and technology to help their community and collaborated with peer arts groups in the Scottish Highlands. James stressed the importance of blocking out all of the noise and clinging to your values to best serve staff, customers and the community at large. James also shared bright spots that he’s experienced during these otherwise gloomy times, like uncovering staff skills that were not known and taking advantage of the gift of time to reflect on a set of scenarios that haven’t had the proper attention paid to them. You can connect with James on Twitter at @jamesmackblack.

EP 6: Precedent for an Unprecedented Situation

Play Episode Listen Later Apr 24, 2020 44:19


Mike Evenson was joined by Byron Harrison, the leader of Charcoalblue’s global acoustics practice. They discussed Byron’s recent paper, Performance Buildings in the Post-Pandemic World, which focuses on the changes venues will need to consider when artists and audiences return. They take a look back in history at how theaters confronted the challenges presented by the 1918 flu pandemic and what we can learn from their actions. Topics of conversation also included the increased scrutiny of the health-worthiness of venues, the need to quickly learn from the canaries in the coal mines, the psychology of social distance seating and the increased opportunities to leverage local talent when doors re-open. We invite you to learn more about Charcoalblue and to follow them on Twitter at @Charcoalblue.

EP 5: Sports Business with Dr. Bill Sutton

Play Episode Listen Later Apr 17, 2020 33:39


Dr. Bill Sutton joins Mike Evenson for episode 5 of the podcast to discuss the current state of the sports business world. A self-described “prac-ademic,” Bill's career has been a mix of teaching, consulting and high-profile sports marketing positions. They discuss the attributes needed to be a great leader remotely, how sports organizations can continue to engage with fans, the concept of a virtual season ticket and a prediction for the 2020 college football season. Bill also talks about how organizations need to increase buyer confidence and to adequately address the number one question being asked: When is it safe to attend sporting events again?

sports business sportsbiz bill sutton
EP 4: Crawl. Walk. Stream.

Play Episode Listen Later Apr 8, 2020 35:50


Disruption often leads to innovation. With stay-at-home orders in place for many parts of the world, businesses and communities have turned to live streaming as a conduit to reach their customers. Rudy J. Ellis, founder and CEO of Switchboard Live, joins the Unobstructed podcast to discuss how organizations can leverage live video to share their content, engage with their audiences and generate revenue. He shares his thoughts on how to approach this new initiative, stressing the importance of getting going and then getting better. This is a must-listen for any live events professional that is considering or has recently started live streaming their content. 

EP 3: House Seats

Play Episode Listen Later Apr 3, 2020 28:54


Broadway theaters went dark on March 12 when government officials enacted new restrictions in an attempt to curb the spread of COVID-19. Our friends at TheaterMania, Rosemary Maggiore (@RoeMaggiore) and David Gordon (@MrDavidGordon), join Mike Evenson to share their viewpoints on how theater is staying alive during these uncertain times when the shows can’t go on. The trio discusses how this business interruption is impacting the theater industry globally, highlighting the heartwarming moments that have happened as a result. TheaterMania is the place for those interested in live theater and the performing arts to connect with like minded people to learn about what's going on and understand how they can engage.  TheaterMania delivers a combination of news that people need to know and fun, lighthearted content – which is needed more than ever.

EP 2: Ticketing Hugs #INTIXhugs

Play Episode Listen Later Mar 27, 2020 29:48


AudienceView’s CMO Mike Evenson is joined by INTIX CEO Maureen Andersen. An industry veteran, community leader and mentor to so many ticketing professionals, Maureen shares her very unique vantage point on these unprecedented times. They discuss the effect of the COVID-19 crisis on the entertainment industry and the ways that this interruption will have a lasting impact on how live events organizations operate. Maureen also provides a rundown of resources and support being offered by INTIX, which includes online forums, weekly video chats and more. She also sends virtual #INTIXhugs and asks everyone else to do the same.

EP 1: Navigating COVID-19

Play Episode Listen Later Mar 18, 2020 35:08


The first episode of the Unobstructed podcast features a conversation between AudienceView’s CMO Mike Evenson and CEO Mark Fowlie. They discuss how our industry is navigating the COVID-19 pandemic, from the sudden absence of live events to how quickly organizations have rallied in this moment of crisis.  They share things they are seeing that make them optimistic about the future of live events and make a strong case that this disruption will lead to innovation.

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