Podcast appearances and mentions of dave wakeman

My guest today is Dan Galpern.  Dan is CEO of DanceOne.  What a great conversation this is.  We discussed how dance impacts every aspect of our lives, even if we don't recognize it.  Dan humors me and talks about the Baldwins.  We discuss dance studios and the thousands of small businesses that dance powers.  Dan shares how he came to be so passionate about dance.  We get into some great things on strategy and branding. We talk about performance and exceptionalism.  Just an all around great talk. Check out Dance One at www.DanceOne.com Visit my website at www.DaveWakeman.com You can sign up for my newsletters. Get to the Dave store. And, more!  Rate, review, and share the podcast. It helps!  Also, send me your guest suggestions at Dave@DaveWakeman.com  

My buddy, Simon Severino, is back.  I wanted to have him come teach us how he turned one webinar into $80,000.  Why? Because it applies to all of us.  We go through Simon's plan for coming up with the idea, filling the webinar, and following up.  Simon also teaches us how he uses AI to create better marketing materials to drive people to his webinars.  Check out Simon's site at www.StrategySprints.com because he now has a free offer to try out some of his ideas.  Great resource.  Visit me at www.DaveWakeman.com and get the newsletters.  Rate the podcast! Review it! Share it!  This helps me grow. Also, send me a note at Dave@DaveWakeman.com to let me know who you want to hear from. 

My guest today is Faisal Hoque.  He has a new book, Transcend: Unlocking Humanity in the Age of AI.  This is a very hopeful conversation because Faisal definitely knows that there are always going to be things that people can do that AI and computers can't.  Our conversation covers a lot of territory including frameworks to make your use of AI effective.  We talk about humanity and the important things that AI can't do.  We cover some of the hot topics like "will AI steal your job".  This was a good one...especially when we hear so much stuff about AI. I found Faisal to be a voice of reason on the subject.  Visit my website and never miss a post! www.DaveWakeman.com April 1st webinar sign up here.  

My guest today is Jimi Gibson.  Jimi is a trained magician.  He's used his magic skills to help us understand marketing and strategy a little bit better.  This is a fun conversation.  We talk about Jimi's work at The Thrive Agency and how the unique culture drives impact.  We discuss audience bullseyes and dehumanizing language.  We talk about humanity.  Jimi shares a great lesson from his training in Canada while he was standing on a stump.  Jimi also shares a key takeaway from his TED Talk about the magic we all have within us.  This one is great.  Let me know what you think by sending me an email at Dave@DaveWakeman.com Sign up for the first in a five part webinar series on selling tickets in uncertain times. April 1st at 1 PM Eastern time "Understanding the Premium & Single Ticket Buyer Mindset in a Downturn". Visit my website www.DaveWakeman.com and sign up for my newsletter so you don't miss these things, articles, or other fun stuff!  Share the podcast! Rate it! Review it!  This helps me continue to give you great conversations. 

My guest today is Lawrence Amstrong.  He's written a new book, Layered Leadership: Drive Double Digit Growth and Dominate Your Competition With Creative Strategies and Execution.  This conversation is even more timely than it was when we had it a few weeks ago because we talk about creativity, innovation, and strategy.  Lawrence talks about how his path has taught him resilience.  And, a lot of these lessons are more important than ever.  I'm doing a FREE webinar series on selling tickets in times of uncertainty.  The first one is on April 1st at 1 PM Eastern called "Understanding the Premium & Single Ticket Buyer Mindset in a Downturn".  This is the first of 5 that will help you deal with uncertainty.  Visit my website at www.DaveWakeman.com and get the newsletters and never miss a new post.   

My guest today is Jill Schulman!  A total badass.  She is a Marine that focuses on teaching people the power of positive psychology so that they can be braver.  This was a conversation I was excited to have because I feel like we all can use a bit more bravery in our lives.  We talked about a ton of cool stuff including: Toxic Positivity Challenges Psychology v. Positive Psychology Taking action And, a lot more. You can connect with Jill at www.breakthroughleadershipgroup.com Visit my website at www.DaveWakeman.com and sign up for my newsletters to get assessment, action tips, and more!  Do me a solid: Rate Review Share  This podcast! 

My guest today is John Reider!  He is 'The Bubble Man'.  Seriously, it says so on his Teams' handle!  We had a great time talking about John's businesses. He is the king of bubbles and has a number of businesses built around bubbles.  More importantly, we had a chance to uncover a lot of important ideas that will help you with your business like: Listening to your customers.  Understanding that you bring joy and transformation to your customers.  The importance of evolving your ideas. Plus a lot more.  Check out the Bubble Bus at www.BubbleBus.com You can find Atomic Bubbles at www.AtomicBubbles.com Visit my site at www.DaveWakeman.com. Sign up for the newsletters!  Rate! Review! Share! The podcast! 

This is amazing!  Happy 2025 to you all!  My guest today is the owner of Magical Memories Entertainment, Steven Burchard.  We had a great talk about relationships and creating experiences for folks.  This conversation had some serious range because we got from Lambeau Field and the Green Bay Packers to Fort Knox to Guantanamo Bay and beyond.  A key part of the conversation is how Steven was able to shut down for Covid and rebound almost immediately. There are some lessons there for all of us.  Visit me at www.DaveWakeman.com  The pop up gets you my newsletters.  I'm going to Indianapolis in April. The final details are being worked out, but would you be interested in me coming to work with your team or put together a workshop in your town?  Send me an email at dave@davewakeman.com  Talking Tickets has a Slack Channel!

I love this conversation with John Kinsner because John has done so many things as he has made his way to becoming CEO of Black Ink Presents that I can't call our conversation anything less than a love letter to the business.  We discuss a ton of things today: We talk about the tour for 'Labryinth'. John's experience sweeping floors, cleaning bathrooms, and all the other jobs he did on the way to being a CEO.  Producing and creating content using existing IP.  Symphony audiences and helping reach a new generation of fans.  I talk about my love of LCD Soundsystem and we hit on influences and how you learn about art.  Like I mention in the intro, this is a total love letter to the business of entertainment.  Check out Black Ink Presents at www.BlackInkPresents.com Check me out at www.DaveWakeman.com Get 'Talking Tickets' at https://talkingtickets.substack.com. Rate! Review! And, Share!   

This is a special conversation that comes from a LinkedIn Live I did with Bruce Eckfelt and William Lieberman.  We discuss KPIs.  You can find me at www.DaveWakeman.com Sign up for my newsletters on my website.  Tell me who you want to hear from and what topics you want to learn about by sending me an email Dave@DaveWakeman.com  

My guest today is Jon Allen from TKT.com. We had a good time talking about TKT's move to the European market.  Jon teaches me about taking a US tech focused approach to the hospitality ticket market in Europe.  We talk about opportunity.  We also hit upon the importance of speaking the language of the market you are in.  Jon talks about staying in line with GDPR.  And, much more.  You can find Jon and his partners at www.TKT.com  You can find me at www.DaveWakeman.com Let me know who you'd like me to talk with by sending me an email at Dave@DaveWakeman.com Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com  Rate! Review! Share! This helps me continue to grow the podcast. 

I've got Andrew Recinos on the podcast today!  Andrew is the CEO of Tessitura.  He came to me with a great idea: we have our podcast conversation built around the ideas I share with folks in 'The Fans for Life' workshop.  We discussed ideas such as: Why Andrew enjoys my POV of looking at tickets through the gamut of tickets sold.  We discuss the idea of inspiration from outside of the world of arts.  Andrew shares where he finds his ideas from. Especially ethnography.  Innovation, creativity, and opportunity.  We hit on all kinds of great stuff!  This one is a lot of fun, actionable, and one I'm glad I got to have.  Let me know what you think.  Send me your thoughts at Dave@DaveWakeman.com  Check out Tessitura's website: www.tessitura.com Get my newsletters and keep up with me at www.DaveWakeman.com Rate, review, and share the podcast! Every little bit helps. 

What a fun episode!  Yaniv Zaid is my guest today. We had a great time!  Yaniv's new book is called 'The 21st Century Sales Bible' and it will help you sell more tickets, services, and products of all kinds.  Authenticy is the key to success in the 21st century and we cover what that means exactly.  Trust. Relevance. Balance.  At the core of Dr. Zaid's message, "love". Love for other people.  www.persusasion.co.il Send me your thoughts on today's episode at dave@davewakeman.com  Tell me who you want to hear from, what you want to know, or trends and opportunities that you are looking at.  www.DaveWakeman.com and keep up with me. 

I'm reposting my conversation with Steve.  The original show notes didn't publish only my bulleted notes about what I wanted to say.  I had some bad weather in my area and the disruption in internet and power threw me for a loop.  Enjoy a picture of the tree that fell in my driveway. My guest today is Steve Cook.  Steve is CEO of TCG Entertainment.  We talk about the 15th anniversary of Cirque Musica.  I was excited to talk with Steve because he has a background that has touched the symphony, amusements, tour productions, and a lot more.  Steve's experience with the Dallas Symphony Orchestra and Disney on Ice are prime examples of bringing ideas from outside of your typical industry playbook to use in your situation.  You bring a solution from another world to bear on your business.  In this case, Steve used lessons from his time in amusements to create thinking that elevated the DSO's business.  We discuss trends in the business.  Steve talks about the pricing issues.  I bring up dealing with brokers. And, a lot more. www.tcgent.com www.cirquemusica.com On Wednesday, October 2nd, I'm hosting a "Strategy 101" webinar. The ideas here are part of a push I have to create a brand new executive education class in a strategy called "Markets and Competition: Strategy in Modern Times".  So, I want to share some of the thinking and find out what works and what doesn't work for you.  Sign up here! My website: www.DaveWakeman.com Get my newsletters.  Share this episode. Rate and review it!  Send me your questions to dave@davewakeman.com   

Hi!  I'm creating a class called "Markets and Competition: Strategy for Modern Times" and as I'm putting it together, I want to share the journey with you.  Today, I recorded a quick webinar called "Strategy 101".  In this webinar, we talked about 7 ideas that I think will give you a strong foundation in strategy.  My 5 question strategy framework Why strategy isn't planning Strategy is about elimination "We don't have time for strategy" Clarity And, a lot more.  I talk about the impact of consolidation in the American market as a tool to understand the context of a strategic vision... Do me a favor!  Share this episode with someone that needs a little bootcamp on strategy.  Rate the podcast!  Review it!  Visit my website and sign up for my newsletters! www.DaveWakeman.com   

My guest today is Steve Cook.  Steve is CEO of TCG Entertainment.  We talk about the 15th anniversary of Cirque Musica.  I was excited to talk with Steve because he has a background that has touched the symphony, amusements, tour productions, and a lot more.  When I say, "lovingly steal"...Steve's experience with the Dallas Symphony Orchestra is a good example of just what I mean.  We discuss trends in the business.  Steve talks about the issues with pricing.  I bring up dealing with brokers. And, a lot more. www.tcgent.com www.cirquemusica.com On Wednesday, October 2nd, I'm hosting a webinar called "Strategy 101". The ideas here are part of a push I have to create a brand new executive education class in strategy called "Markets and Competition: Strategy in Modern Times".  So, I want to share some of the thinking and find out what works and what doesn't work for you.  Sign up here! My website: www.DaveWakeman.com Get my newsletters.  Share this episode. Rate and review it!  Send me your questions to dave@davewakeman.com 

My guest today is Angela Meleca. What a great conversation.  We got into a really interesting conversation about: Arts' business models Funding Arts as a business The public value of the arts Framing conversations Measuring the impact of arts And, much more!  You can find Angela on LinkedIn: https://www.linkedin.com/in/angelapmeleca Meleca Creative Advisors: https://www.melecacreative.com Visit me at www.DaveWakeman.com Get 'Talking Tickets': https://talkingtickets.substack.com Get 'Business of Value': https://businessofvalue.substack.com Join the 'Talking Tickets' Slack Channel: https://talking-tickets.slack.com/join/shared_invite/zt-119g3ze9e-IMCN~xcmlm8o2nkAREKHqA    

My guest today is Stephen Glicken from Project Admission.  You have heard from Stephen before, but I wanted to have a chat about what Project Admission has been working on... Including new areas of focus and big new partnership announcements.  This episode was delayed due to a personal situation. So the references to visiting them at the Tessitura conference in DC are outdated.  My bad.  You can get the 'Talking Tickets' newsletter: https://talkingtickets.substack.com The 'Business of Value': https://businessofvalue.substack.com My website at www.DaveWakeman.com  

I have two guests today: David Hornby and Michael McDermott.  David is the Managing Director Northern Europe, UK, and Ireland for SecuTix and Michale McDermott is the General Manager of the Americas for SecuTix.  We had a really great conversation that hit on a ton of really great ideas and concepts.  In this episode, we talk about: Tech and change in tickets The secondary market Customer focus Tools of transacation  A really great case study on Guinness and the Guinness visitor's tour Do me a favor and rate and review the podcast on your favorite platform.  Share this episode with someone you know that will find it valuable.  You can also visit my website www.DaveWakeman.com and check out the shop where you can sign up for the 2024 Virtual Workshop Series or 'Fans For Life' in NYC.  I've been sending you emails every day to ask what you are thinking about and how I can make the newsletter and podcast more valuable for you... If you haven't heard from me, you can email me at Dave@DaveWakeman.com and let me know what's going on.   

Brian Hess is back!  We are talking sports washing.  I thought I had a better grasp on the subject than I did. But Brian discusses the many ways that sports washing presents a challenge to sports fans in America, outside of the obvious ones.  We discuss the possibility of foreign investment in the NFL, LIV, and more. We also hit on the way that these investments can impact our policies as a country and harm our citizens.  I'm curious what your take is on the subject.  So send me a note at Dave@DaveWakeman.com and let me know.  Check out my website at www.DaveWakeman.com Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com Come and hang out with me for the 'Fans for Life' workshop in NYC on September 4, 2024.  Totally redesigned and rethought.  https://www.eventbrite.com/e/fans-for-life-creating-and-keeping-todays-fans-tickets-902412549227?aff=oddtdtcreator&utm_source=email&utm_medium=sparkpost&utm_campaign=postpublish

I loved this conversation because I totally got Sabrina Carrazzo worked up about teaching, women's sports, and helping international soccer teams enter the US market.  Sabrina and Asli Pelit teach a sports PR and communications class at NYU. They invited me to give a guest lecture earlier in the year.  I loved the way that Sabrina nurtured, challenged, and taught her students.  So I wanted to get her on the podcast and view it as a total win for all of us that she came on.  We discuss a bunch of great things such as: Women's sports and the current moment of growth. Bringing soccer teams to the US market.  Technology.  Teaching.  Fandom Culture.  And, a lot more Totally great conversation!  Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com Come hang out at the BrewDog in SoHo on 2 July at 5 PM for a meetup. We can talk tickets and have a few pints. https://www.brewdog.com/uk/brewdog-soho Join me for the 'Fans For Life' Workshop in NYC on September 4th. I've rebuilt the workshop to reflect the current environment and we cover strategy, branding, sales, pricing, renewals, and more.  https://www.eventbrite.com/e/fans-for-life-creating-and-keeping-todays-fans-tickets-902412549227?aff=oddtdtcreator&utm_source=email&utm_medium=sparkpost&utm_campaign=postpublish My website is www.DaveWakeman.com  

My guest today is Jason Velez from the Staten Island Ferry Hawks.  I've known Jason for a long time. So long that he has one of the OG Dave business cards.  So, it was great to catch up with Jason.  We hit on 3 big topics in this episode: Selling based on value Competing with bigger brands and bigger teams Unique promotions We talk about the Ferry Hawks partnership with the Wu Tang Clan.  We talk about creating unique value.  We discuss why price isn't necessarily a driver of demand...and more.  2 July, I'm hosting a meet up in London at the Brew Dog in SoHo at 5 PM.  We can throw back a pint!  https://www.brewdog.com/uk/brewdog-soho I'm hosting a brand new, freshen up version of 'The Fans For Life' workshop in NYC on September 4th, 2024.  As a good excuse to go see Pearl Jam at Madison Square Garden.  You won't want to miss this because I'm going to pack in a ton of good ideas that will help you and your team sell more tickets in 2024 and 2025.  We will cover: Pricing Branding Strategy Sales And, more! https://www.eventbrite.com/e/fans-for-life-creating-and-keeping-todays-fans-tickets-902412549227?aff=oddtdtcreator&utm_source=email&utm_medium=sparkpost&utm_campaign=postpublish Get the 'Talking Tickets' newsletter. https://talkingtickets.substack.com Visit my website at www.DaveWakeman.com  

Lauren Teague returns!  Lauren is the CEO of FanWgn. She has created an idea that is called "Second Fan Fashion" and it is very cool.  FanWgn ties together a few of Lauren's favorite things: Sports Fashion Tech Sustainability In this episode, we talk about Lauren's career path and how she went from an employee to a sole business to a founder.  We hit on the importance of strategy. Se talk about fandom, entrepreneurial spirit, and the environmental challenges of fashion.  Lauren is working with Brian Berger on the Sports PR Summit that is happening in Chicago this year on June 17th. You get a full day of learning and you get to see the Cubs!  That's a winning day!  I'm mapping out the new, improved 'Fans For Life' for NYC on September 4th. I want to know what you want and need to know so let me know by responding in the poll that is going out in today's 'Talking Tickets' or by sending me an email at Dave@DaveWakeman.com You will find me in London from 27 June to 7 July. I've got a few things going on, but mark your calendar for 2 July because I'm going to try and figure out a place to have some drinks and meet up with folks.  A 'Talking Tickets' meetup!  Check out my Live Nation antitrust case roundup in 'Talking Tickets'. Visit my website at www.DaveWakeman.com   

My guest today is Chris Pantani.  Chris is the GM of the NY Mavericks of the Professional Bull Riders.  We talk about bull riding and why there is now a professional bull riding team representing New York City.  I find out that there is a long history of professional bull riding in NYC.  We also talk about the makeup of bullriding, the history of the sport, and the ambition going forward.  Chris shares how his experience at Goodyear has helped him be in a good position to lead a team in PBR.  We talk about sponsorships and activations. We hit on rooting for a sport that has a history of being individually driven...and a lot more.  Make sure you join me in NYC on September 4th for 'Fans For Life: Creating and Keeping Today's Fans!' Re-invented for 2024.  We will talk about things like: Lifetime Fan Value Brand Codes Strategy Before Tactics Discounts are for Dummies Feeding the Content Funnel  And, more.  Get my newsletters, find my store, and read my blogs at my website: www.DaveWakeman.com  Make sure you rate and review the podcast on your favorite platform. And, share this episode with someone that will benefit!  Thank you for spending time with me and don't hesitate to send me a note to say hello at Dave@DaveWakeman.com     

Today is the 200th episode of 'The Business of Fun' podcast! You didn't think I would not have something special prepared, did you?  I will share some lessons learned and some things I'm thinking about and paying attention to.  You can come work with me in NYC on September 4th, 2024...I've recreated 'Fans For Life' for the current world we live in. Find out what I'm up to by visiting my website at www.DaveWakeman.com Please, share the podcast and review it. These things help.  Talking Tickets: https://talkingtickets.substack.com  The Business of Value: https://businessofvalue.substack.com     

The podcast discusses building value for long-term success through emotional connections, market research, and branding. Dave, John and Nik decode pricing strategies and fan reactions, optimizing ticket prices for events. Insights on enhancing ticket value perception and strategies for season ticket sales are also explored, along with casual banter and a soccer club startup advertisement. 3 Takeaways •Understanding customer value is crucial for effective pricing strategies. •Enhancing customer experience through unique offerings can improve value perception. •Market research and tailored pricing strategies are essential to meet audience preferences. Deep Dives Valuing the Product and Establishing Pricing Strategy The podcast discussion delves into the importance of accurately assessing the value of a product or service in order to establish an effective pricing strategy. It emphasizes that value perception can be influenced by both tangible and intangible factors, such as the emotional experience offered to customers. By focusing on understanding what customers find valuable and engaging in dialogue with them, businesses can tailor their pricing and offerings to meet consumer preferences. Enhancing Customer Experience and Perceived Value The podcast highlights the significance of enhancing customer experience to increase perceived value, especially in the context of a soccer club. It suggests innovative approaches, like offering exclusive experiences or benefits alongside ticket purchases, to add value for customers. By providing unique and memorable experiences, clubs can differentiate themselves, build stronger relationships with fans, and attract more supporters. Differentiation in Pricing and Adding Experiential Value The discussion underscores the importance of differentiation in pricing strategies to maximize perceived value. By offering tiered pricing structures or special incentives for early purchases, businesses can create a sense of exclusivity and increase appeal. Additionally, incorporating experiential elements, like unique events or collaborations, can further enhance the value proposition for customers. Understanding Market Dynamics and Unique Audience Preferences The podcast emphasizes the need to understand market dynamics and tailor pricing and offerings to specific audience preferences. It highlights the diverse nature of audience segments and how unique demographics may require different pricing approaches. By conducting market research and engaging with customers, organizations can adapt their strategies to align with market needs and enhance overall value perception. Building Sustainable Business Models and Community Engagement The discussion touches on the significance of building sustainable business models while fostering community engagement. It stresses the importance of long-term sustainability, which may involve evaluating pricing structures and revenue sources. By actively engaging with the community, understanding local dynamics, and offering value-driven experiences, businesses can create a lasting impact and establish strong relationships with their audience. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildit/support

I haven't always been a champion sleeper.  Like a lot of my friends, I haven't always had a regular bedtime due to work, school, social life, whatever.  In college, at the University of Alabama, I couldn't be torn from the things going on in my dorm. I was so excited to see everything...I didn't want to miss a thing.  Later on, I was working 3 or more jobs to pay for school including working nights at several nightclubs.  During those years, I'd catch sleep whenever I could.  Including underneath the desk in the recreation center or the tennis courts that I worked at.  To say that my sleep schedule was screwed up would be doing a disservice to the term "screwed up".  Eventually, I got my sleep in order.  I'm often in bed right at 11PM and I'm out of bed sometime around 645AM.  You'll learn that this fits right into the natural sleep rhythm our bodies have.  Dr. John teaches us about things we can do to sleep better.  He also covers where we might be having problems sleeping.  And, he goes over his SLEEP NOW formula. --- You can follow Dr. John: Twitter LinkedIn Instagram Visit Dr. Sleep Fix: 'Nobody's Sleeping' Dr. John's new book. The Sleep Assessment Get Dr. John's newsletter and be the first to know when his sleep course drops!  --- Keep up with me at my website: www.DaveWakeman.com  You can find all of my stuff like newsletters and more at my Linktree.  Do me a favor and rate this episode on your favorite podcast platform. Share it with your friends and colleagues as well. Okay, that's two favors!  --- I want to get your voice into the podcast this year: so send me your questions about strategy especially around overcoming complacency in your business... Or, if you have a guest suggestion, let me know what you want to learn more about and from whom by sending me an email at Dave@DaveWakeman.com  -- Thanks for being here today!  I appreciate you! 

Today's episode is personal because it is about the proposed arena in Northern VA.  My guest is Brian Hess from I Street Advisors. Like me, Brian lives in the area.  We discuss the arena at length: The nature of the market and where attendance comes from.  Public subsidies. The 50/50 bet at the heart of the deal.  Whether or not the District's offer to Monumental makes sense.  Traffic.  More!  Do me a favor, I want you to be a bigger part of the podcast this year:  Send me your questions on revenue, strategy, and audience building to dave@davewakeman.com Visit my website at www.DaveWakeman.com and sign up for my newsletters so you won't miss out on my upcoming visits to London, NYC, Seattle, Sydney, and Melbourne.  You love the podcast! Share that love by leaving a rating, review, and sharing this episode with your colleagues... Join the 'Talking Tickets' Slack Channel and say hello to me and over 325 ticket folks from around the world. 

"What do scalpers really like to see when a ticket goes on-sale?" That question popped up in my inbox about a week ago. It got me thinking about the questions that people ask me when they want to know how to "stop" the secondary market or whether or not to work with the secondary market.  So, I had Martin Haigh from Total Tickets come on to discuss this topic since he's just put together a special report on the secondary market.  Martin and I try to come at this topic from a neutral point of view, but Martin's thinking on the subject has changed over the years to be more pro-secondary and I mention that my thinking on the secondary market has changed because I was involved in the secondary market at a different time and different space.  In today's episode we cover ideas like: Good bots v. Bad bots Blockchain and the claim it will eliminate the secondary market Creativity and why the secondary market will always find a way to get tickets Distribution and how the secondary market can be a powerful tool in your distribution plan. Why you may not want to eliminate all resale, even if you can.  You can get the information on Martin's report here!  Get 'Talking Tickets' my ticket newsletter.  Visit my website: www.DaveWakeman.com  Don't miss 'First Wednesdays with Dave' on January 3rd, 2024 at 1 PM Eastern. We will be talking about getting 2024 off to a fast start.  I want to include your voice in the podcast. So send me a note and tell me what challenges you are dealing with.  Is there a specific topic you want to learn more about? Do you have a guest you'd like to hear me talk with?  Let me know. 

I've got the TiqAssist guys on today.  Chris Babu and Jamie Zimmerman.  www.tiqassist.com  We got into a bunch of stuff like: How feeling pain as STHs led them to start TiqAssist. Jumping careers to get into sports.  The "strain" of resale for season ticket holders. The cash offer that TiqAssist makes to help make people have a bit more "peace of mind" Let me know what you think: Dave@DaveWakeman.com  Visit my website at www.DaveWakeman.com Talking Tickets: https://talkingtickets.substack.com Business of Value: https://businessofvalue.substack.com  Sign up for the 20 April FREE webinar: "Filling Your Seats NOW!"

My guest today is Drew McManus from UpStage CRM: www.upstagecrm.io  We had a great time catching up in Seattle at INTIX and now we've gone and done a podcast!  We hit on a lot of topics like what led Drew to start UpStage.  I put Drew on the spot and make him define "one size fits none". We discuss where he gets his ideas from.  Why focusing on the minimum amount of functionality is magic.  And, a lot more.  Hook up with my friends at Cover Genius in Birmingham for the Ticketing Professionals Conference.  www.CoverGenius.com I've been paying special attention to the CFAR (Cancel For Any Reason) product because the data becomes more compelling everyday.  Guests want peace of mind in their purchases and are willing to pay for it. We've seen that really clearly at the Playhouse Theatre in Ohio where 48% of guests have taken up refund protection as the weather can be challening in the winter.  The idea applies to health, economic issues, and THE WEATHER!  So talk to Joe, Hayley, Chris, and the team.  Visit my website at www.DaveWakeman.com  You can go to my shop and get a "Pick My Brain" session.  Keep an eye out for workshops in NYC, London, Sydney, and more!  Get 'Talking Tickets' for my weekly ticketing thoughts: https://talkingtickets.substack.com Get 'The Business of Value' and learn strategy, branding, and marketing: https://businessofvalue.substack.com  Rate the pod! Review the pod! Share the pod!  SUBSCRIBE!!!! 

I have Mark Herschberg back today to talk about his new app, Brain Bump.  This is a really cool tool that lets you bring learning with you wherever you are. I've been taking part in the launch and it enables me to provide bite sized nuggets and insights to you so that you can access the ideas that you want to use when you need them.  Check out my friends at Cover Genius: www.covergenius.com Pay special attention to the CFAR (Cancel For Any Reason) product. As we get more data, we are finding that peace of mind is an even bigger factor in people's purchase decisions than it has been at any point since we've started measuring the number.  At the Playhouse Theatre in Ohio, we've seen 48% of ticket buyers take up refund protection.  This is stuff to pay attention to.  Hook up with Joe, Hayley, Chris and the Cover Genius team in Birmingham at the Ticketing Professionals Conference.  Visit my website at www.DaveWakeman.com. You can find some new stuff in the shop including a situational consulting offer that is an hour to pick my brain.  Also, I'll be dropping new workshops in places like London, NYC, Melbourne, and Sydney. I'm on the road, y'all.  Get my newsletters:  Talking Tickets: https://talkingtickets.substack.com The Business of Value: https://businessofvalue.substack.com  Please rate, review, and share the podcast! 

I'm talking with Paul Bailey from Halo in Bristol, UK today.  We are discussing brand and this is a great one because we set out to hit on a few really important topics: Research Brand Purpose Top of Funnel Activity Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs.  We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more.  Check out my friends at Cover Genius: www.CoverGenius.com  The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment.  https://covergenius.com/any-reason/ Visit my website at www.DaveWakeman.com. I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney.  Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet.  Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com and 'The Business of Value' at https://businessofvalue.substack.com  Rate! Review! Share!  These things help me out! 

My final conversation from the floor of INTIX at the Booking Protect booth.  This time I catch up with friend of the podcast, Christy Grantham.  We talk about why she goes to INTIX.  Christy talks about how INTIX helps her learn about new tech, new ideas, and avoid burnout.  One of the important things Christy learned was around the shift from "no refunds, no exchanges".  She also highlights the importance of meeting the customer where they are. Giving people more options gives you a higher NPS number... We also hit on how Christy could do customer tags right away in her hotel room...we will have to check in later to see if she followed through.  Give this one a listen and let me know what you think.  Check out my friends at Cover Genius. Building on this conversation, check out 'Cancel For Any Reason' the ultimate in peace of mind. Visit their website at www.covergenius.com  Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com  Visit my website at www.DaveWakeman.com Share the podcast. Rate it! Review it!   

Here's another conversation live from the Cover Genius booth at INTIX 2023 in Seattle with Casey Thomas of AudienceView.  We talk about what Casey likes about INTIX. We hit on things she's learned. And, why we are snazzy dressers.  Check out AudienceView at www.audienceview.com  Hook up with my friends at Cover Genius and find out how they've helped folks like AudienceView and the Playhouse Theatre deliver a better customer journey. And, you can find out why 48% of people taking up refund protection is such an incredible number.  Make sure you connect with them at the Ticketing Professionals Conference in Birmingham in March.  Visit me at www.DaveWakeman.com I'm doing a workshop in NYC on April 11 on marketing and strategy in challenging times. Sign up for the 'Talking Tickets' newsletter so you don't miss the chance to sign up. You can get the newsletter at https://talkigtickets.substack.com 

I did some quick podcast conversations at INTIX that I loosely called, "8 minutes at INTIX" from the Cover Genius booth.  This first one is with Angela Higgins. Along with Jo Michel, Angela does the Ticketing Professionals Conference of Australia.  The conference is in October this year. Check out my friends at Cover Genius: www.CoverGenius.com We did a really interesting panel at INTIX with Jo-Ann from AudienceView, Kelley from Playhouse Theatre, and Joe from Cover Genius that focused on how much embedded protection helps accelerate the customer journey.  Along the way, we uncovered that 48% of people are buying refund protection in at Playhouse right now. That's a number that points out that people want peace of mind and they are willing to pay for it.  We also found out that 61% of people are buying strictly for the content and that pricing is a secondary or non-factor in the buying journey.  And, we uncovered that people feel better about the entire process when they are offered refund protection and this shows up with big jumps in NPS score.  Find out more at www.CoverGenius.com  Get my newsletter, 'Talking Tickets' at https://talkingtickets.substack.com  Visit my website at www.DaveWakeman.com  I'll be traveling this year with upcoming dates for workshops in DC, NYC, London, and Sydney. Find out more in this week's Talking Tickets newsletter. 

REPOST WITH REPAIRED FILE Totally new idea this week.  Chris Furnell offered up the idea of a conversation centered entirely on the process of change and making change stick in our organizations.  I jumped at the chance because I've been talking with y'all about change for years.  So we dug in deep on change.  We cover things like: Dealing with constant change.  Leaders wanting to shorten the distance between ideas and results.  Why you can't "tell" someone into changing.  Why it is that old patterns die hard... And, a lot more. I'll be in Seattle from 23-26 January at INTIX. You'll see me at the Cover Genius booth on Wednesday and Thursday recording some live podcasts under the banner: "8 minutes at INTIX".  I'll also be leading a panel on Thursday at the Inspiration Stage at 10:45 AM called "Enhancing the Customer Journey with Embedded Protection". This panel will include Joe from Cover Genius, Jo-Ann from AudienceView, and a special guest! You'll learn about new data that helps understand people's purchase decision. We will also share data around people's perception of the event, pre and post purchase...and more.  Send me an email: Dave@DaveWakeman.com and I will make sure you don't miss us.  Take my pricing survey: https://forms.gle/Dc5FVHB93A9GGx9p9  Lots of interesting data about where folks are struggling with price, who makes the decision, and why the decision is being made poorly.  I'll be sharing that in the weeks ahead.  Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com Visit my website at www.DaveWakeman.com  Share! Review! Subscribe to the newsletter and the podcast!  Love y'all for being here.  

I'm my own guest today with an audio version of my "2023 Numbers to Know" webinar.  This is something I started during the lockdown year of 2020 and I'm back with a lot of intersting stuff like: What the 60% projected drop in GDP means for Australia. And, how this will help you look at numbers.  1 and what Return to Work policies have really looked like.  63% of Americans want to take a vacation in the next 6 months. What does that really mean? Are there more gamers under 18 or over 45? Or, is the in-between the big area?  This is one of my most popular presentations.  Give it a listen.  Visit my website at www.DaveWakeman.com Check out the 'Talking Tickets' newsletter: https://talkingtickets.substack.com 'The Business of Value': https://businessofvalue.substack.com Check out my friends at Booking Protect, a Cover Genius company: www.BookingProtect.com  We will be at INTIX in Seattle. So be there! 

My guest today is Dave Harland...the Wordman himself. Get his excellent newsletter: The Word!  This is an excellent conversation about things like: Dave's Uncle Tony, Gary V, and Simon Sinek and what all three of them have in common.  Why being a trained journalist helps Dave be a better copywriter. How to not take yourself seriously as a marketer. What a perfect email might look like... And, more.  Check out my website at www.DaveWakeman.com Get the 'Talking Tickets' newsletter for FREE each Friday: https://talkingtickets.substack.com Send me a note at Dave@DaveWakeman.com Check out my friends at Booking Protect: www.BookingProtect.com Now, a Cover Genius company. Booking Protect will be at INTIX in Seattle, January 23-26.  The Booking Protect team has more insights to share, more data to help understand customer behavior, and the same great service that will help you offer the best experience to your guests.  Find the podcast valuable: Share it with your colleagues or friends. Rate it. Review it. Subscribe to it.   

My guest today is Eduardo Lebre from Circular Unity. www.circularunity.com We discuss sustainability in the live entertainment business.  Eduardo teaches us about things like: Why Coldplay's touring habits are so important to a sustainable touring business.  How likely ticket buyers are to pay for more sustainable events.  Why you need to consider things like travel in the environmental impact of your event.  Check out my website: www.DaveWakeman.com Join me for my annual Numbers to Know webinar to help sell more tickets in 2023: 13 December 2022 at 11 AM Eastern.  Get the 'Talking Tickets' newsletter each Friday: https://talkingtickets.substack.com Check out my friends at Booking Protect: www.BookingProtect.com Now a Cover Genius company, meet the team at INTIX in Seattle. The Booking Protect team has been developing new insights into customer behavior, buying habits, and more that will help you better serve your guests and offer your organization more opportunities.  There is also a rumor of a juice bar in Seattle. But you have to be there to find out.  Let me know what you are up to by sending me a note at dave@davewakeman.com   

We picked a card, any card, and drew the econometrics Ace and Founder of magic numbers, Dr. Grace Kite.  Grace has over 20 years of number crunching experience across all the main advertising buying categories and is dead set on helping marketers make the most of their data. Tune in as we pull a ton of topics out of a hat, including her first job at a bingo hall, her fascination with real people, why data people need people skills, explaining analytics to clients like they're a mate in the pub, whether ROI is higher when advertisers commit more budget, strategies for marketing effectiveness in a recession, and loads more.   Open sesame your ears and let the smarts pour in.  ///// Follow Grace on Twitter and LinkedIn   Check out magic numbers  And follow them on Twitter and LinkedIn too Read all Grace's Marketing Week articles This episode talks about these two in particular: When it comes to marketing payback, words matter just as much as numbers Advertisers need to get over their fear of commitment    Timestamps (01:48) - Quick fire questions  (03:23) - First ever job at a bingo hall (06:26) - Similarities between her insurance and marketing jobs  (09:26) - magic numbers and what they do  (14:38) - Why words matter as much as numbers in data analysis  (18:18) - Findings around annual marketing budget versus ROI  (28:41) - Listener questions (including one from Dave Wakeman) (35:20) - 4 Pertinent Posers  Grace's book recommendations are: Snow Crash by Neal Stephenson /////

We've gone bar crawling in Washington DC and laid bait of Tanqueray & tonic to lure and lubricate the writer, teacher, speaker and “Revenue Architect” Dave Wakeman this week. Clients call him a “shot of adrenaline”, and his work has taken him around the world working with some of the world's biggest brands like American Express, Google, Coca-Cola, Nike, and the Boston Red Sox. He's also the host of the number 1 podcast in the world for folks marketing and selling sport, theatre, and experiences: The Business of Fun.    Join us for a proper session that takes us through his unique route into marketing via nightclubs, how gin taught him about customer experience and pricing (hic), leveraging Eddie Vedder, the vital choices faced when considering your strategy, The key P pricing, why discounts destroy brands, the meh metaverse and loads more. ///// Follow Dave on Twitter and LinkedIn. Check out his website, which is also a good place to see his upcoming events around the world. Here's the amazing EB Research Partnership Dave worked with.  Two useful resources: a LinkedIn article on value-based pricing and an article on the 10 core strategy principles. Timestamps (2:30) - Quick Fire Qs  (07:45) - First ever job  (11:30) - Falling into Nightclubs (18:50) - Price (19:40) - Going from Nightclubs to Marketing (22:35) - Different challenges with different types of live experiences (26:20) - Route into and learnings on marketing  (30:10) - Gaining confidence and adding value to marketing (31:40) - Eddie Vedder Story (37:00) - Listener questions  (59:25) - 4 Pertinent Posers (59:30) - Advice to younger self (1:02:05) - Banish one thing from the industry (1:04:30) - Recommended books Dave's book recommendations are: A New Way to Think by Roger L. Martin  Managing for Results by Peter F. Drucker  Underworld by Don DeLillo  The Sheltering Sky by Paul Bowles  The Sun Also Rises by Ernest Hemingway  The Confessions of the Pricing Man by Hermann Simon  /////

Fill out my survey to help me improve the newsletter and podcast: https://forms.gle/mDAEcSNqLW8yMq5e8 My guest today is Dr. Corey Gibbs. A guy I've known a long time has started a new business and we wanted to discuss it. Support Corey's run in NYC by giving to the Ronald McDonald House: https://charity.gofundme.com/o/en/campaign/ronald-mcdonald-house-new-york-2020-tcs-new-york-city-marathon/coreygibbs1 Check out my friends at Booking Protect: www.bookingprotect.com. Customers are taking refund protection at a rate of over 30% now, showing clearly that they desire the peace of mind that refund protection provides. Find out how you can offer refund protection while creating a new revenue stream for your organization.  Email me: dave@davewakeman.com and get the NPS worksheet I created with my friends at Eventellect. They have an amazing 77 NPS score and we teach you why that matters and how to find out your own.  Check out the Activate email marketing solution from Activity Stream. If you have been communicating with your audience through the pandemic, great! If you haven't, what are you waiting on? Either way, Activate will help you communicate more effectively. Visit www.activitystream.com to find out more.  Get everything Dave Wakeman at Linktree: https://linktr.ee/DaveWakeman

Dave Wakeman is an expert on current trends in sales and marketing, an in-demand speaker, trainer and popular podcaster. In this insightful LIVE session on the trade show floor of the ALSD Conference in Las Vegas, Dave dishes on how the way people BUY has changed post-pandemic, why Segmenting, Targeting and Positioning have become more important than ever, how sales reps can individually overcome a flat marketing campaign, how to smartly listen and apply what people ask for vs. what they really want, the value of sales preparation vs. scripting, and how to apply a strategic focus to your sales effort going forward.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you wonder how you can craft a winning strategy for your company? The most effective way to achieve this goal is by uniting sales and marketing to work together and complementarily to one another. This may sound easier said than done, but we have expert tips to share with you on our latest podcast. We spoke with Dave Wakeman, a "Revenue Architect" who has worked with some of the biggest brands in the world. Dave Wakeman's work has taken him around the world and back. He has experience working with some of the world's biggest brands like American Express, Google, Coca-Cola, Nike, the Boston Red Sox, Madison Square Garden, and over 150 other top organizations. Dave's work has been cited in publications such as the Wall Street Journal, The New York Post, US News & World Report, and The Washington Post. The BBC called him “The King of Tickets” for his expertise on marketing and selling live events to audiences around the world. Partners have called him “The Revenue Architect” for his work creating strategies that penetrate new markets, profitably.We start our discussion with something particularly interesting: Dave completed a major sales and marketing research study last year, and here, he shares what he discovered, as well as the findings that surprised him the most. This is a fascinating study and very relevant to where sales and marketing are at now. How will Dave's findings affect sales and marketing in the coming months and years? Perhaps we should take a step back first. Why do sales and marketing need to work together to craft a winning strategy? These two pillars are closely related, despite their differences. What do the two gain from each other? How can one positively influence the other? How can aligning the two lead to bigger and more consistent results? Dave shares his insights. Dave also explains how mapping your customer journey will reveal gaps and opportunities to grow your business. It's easy to think you know your customers, their pain points, and so on. But when is the last time you mapped your customer journey? This simple but vital exercise can lead to some impactful breakthroughs. Never underestimate the power of a good customer journey map. It is important to deliver value at every phase of the customer journey, and Dave examines why that is here. Moreover, he offers advice on how sales and marketing can collaborate to make it happen.How does the sales funnel all fit together… lead generation, lead nurture, buyer readiness, closing the sale? There are several important steps, but what is the right order? How does each step impact the others? The sales funnel is straightforward in some ways, but it's also more nuanced than you might think. Dave shares valuable insights on it here. Our podcast ends with Dave's top piece of advice for sales, marketers, business owners, and entrepreneurs to put into place right now. Listen to our episode below to find out what that tip is!To find out more about Dave Wakeman, visit his official website here. You can also follow him on Twitter and LinkedIn. Support the show (https://p2q.link/donate)

I'm my own guest today doing a audio recording of my presentation on pricing.  I cover discounts, data, price integrity, perception, and more!  I'm doing a Q&A later this week, so send me your questions at dave@davewakeman.com Check out my friends at www.bookingprotect.com See what Einar, Martin, and the team at Activity Stream are up to at www.activitystream.com Get the NPS worksheet I created with my friends at Eventellect by sending me an email. 

Mike Evenson was joined by Dave Wakeman on episode 25 of the Unobstructed podcast. Dave is a consultant, speaker and podcast host that has worked with clients all over the world to help them generate higher profits, enter new markets and grow businesses. Dave specializes in turning fuzzy ideas into measurable outcomes for organizations. They discussed things they’re thankful for in an otherwise turbulent 2020, including how supporters are being extra generous with their time and money, the creation of new forms of ‘live entertainment,’ the return of drive-ins, the opportunity to take risks and more! Dave also talked about how friction and constraints fuel creativity, ways that disruption breeds innovation, the need to reexamine your value proposition and pandemic silver linings. Sign up for Dave's free weekly newsletter on the business of tickets, live entertainment, and events: Talking Tickets! His podcast The Business of Fun is one of the top podcasts in the world dedicated to people that market and sell tickets, live experiences, and human connection. Find out more about Dave at his website DaveWakeman.com.

You're in for a treat today! We're speaking to Dave Wakeman, aka the Revenue Architect. Dave is a star in the ticketing and entertainment industry, and he's the guy that American Express referred to as The King of Tickets. Dave has a fascinating story to share! In today's show, he talks to us about creating revenue, how to deal with change, and reinventing yourself. He also tells some amazing stories that are sure to inspire you! Dave Wakeman's bio Dave Wakeman is “The Revenue Architect.” His consulting work has attracted clients such as American Express, Manhattan Construction Company, Volunteers of America, Yahoo!, the United States Department of State, the Seattle Seahawks, and over 100 other leading companies from around the globe.  Dave is widely known for his work in modernizing the secondary ticket market and partnering with American Express and Circles on their Black Card ticketing program that revolutionized the way that people buy tickets and view the secondary market.  With his consulting firm, the Wakeman Consulting Group, Dave has turned his focus to helping organizations around the globe maximize their profitable revenue.  Dave is a powerful advocate for the need for businesses to tell stronger brand stories and that explosive growth isn't a miracle. It is a product of having a great strategy combined with the right marketing and sales efforts.  You can see Dave regularly writing and being interviewed about marketing and revenue in the pages of SEAT Magazine, The Seattle Times, The New York Post, and US News and World Report. Dave is also a frequent guest on radio and television, including appearances on The Tom Leykis Show and The Exchange with Amanda Lang and many other media appearances. Nightclubs Dave started his career opening nightclubs in the mid-1990s, and he opened nightclubs all over the country. The club that he opened in St. Louis did not do very well, and that led Dave to one of the best opportunities of his career. A great career opportunity Dave moved to Seattle, knowing no one there, and with about $600 in his pocket. He landed a job working for Paul Allen, who helped start Microsoft with Bill Gates.  A talent for marketing Dave helped Paul to open the Experience Music Project, which is on the grounds of the Seattle Center and is now called the Museum of Pop Culture (MoPOP). That was where Dave discovered that he had a marketing talent. Dave Wakeman's move to New York    Dave Wakeman's marketing ability led him to many different places. He moved to New York and worked with a company called Americana Tickets. That was where he worked with American Express and the Centurion Card, helping them to figure out how to buy and distribute tickets for their clients all over the world. Dave worked on many different projects Together with the ad agency for Yellowtail Wines, Dave threw Tailgate parties in 36 cities. That was one of the key ingredients that helped Yellowtail to grow and get into Costco. He worked with Coca-Cola on the launch of their Odwalla product, the efforts to support the Affordable Care Act in America and to get President Obama re-elected in 2012. He also did a lot of work in Australia.  Generating money Dave Wakeman grew up in very modest circumstances. He realized very early on that the way to make something of himself would be through his ability to generate money and to market and sell effectively. Over the years, he developed an eye for the things in which people look for and find value. Dave Wakeman's thoughts on creating value Dave understands that if you can create enough value for the people you're aiming to serve, then you should also be able to collect some of that for yourself. Unique experiences in LA Dave helps people get registered to vote through #iVoted, which also invites people to attend virtual concerts with some great artists.  Helping non-profits Dave loves to give back, so he often uses his expertise to help non-profits. Creating revenue  If you want to create revenue or have the most impact, you consistently need to ask three questions: What is the value you're trying to create?     Who is the customer that will pay you?     How do you reach those people? You need to focus on the value that you're trying to create for people, you need to find the specific person who you can help, and you need to communicate effectively. Strategy and tactics Strategy is where you're trying to get to, and tactics are how you get there. Lack of precision Dave believes that when people lack precision when they speak, it leads to poor outcomes. The King of Tickets Dave Wakeman attributes becoming known as The King of Tickets to luck, his excellent relationship-building skills, and technology. You are not replaceable Dave points out that your ability to be you is not replaceable. So, you need to invest in having a point of view, relationships, and finding ways to create value for the people you serve because none of those are replaceable. Coping with change We need to embrace change. So, although we are going through a terrible time right now, you should not give up because people will come back.   Recognizing and embracing the power of change Change will come, no matter what. Many years ago, Dave learned that change is the only thing in life that is certain. And when change rears her beautiful face, you must embrace her because change is the only thing that you have.  Reinventing yourself, coming out of the pandemic Coming out of the pandemic, you don't have to be the same person you were going into it. The key to reinventing yourself lies in looking at what you want to do and who you want to become going forward. Links and resources: Dave's newsletter    Dave's Sunday strategy newsletter, The Business of Value  The Business of Fun Podcast  Books mentioned: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Chan Kim and Renee Mauborgne Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future by Dorie Clark Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It  by Dorie Clark Connect with Eric On LinkedIn On Facebook On Instagram On Website

If you want to create a high volume of content easily, what is the best way to do so? Dave Wakeman, Founder of Wakeman Consulting Group, joins Bacon Sports Founder Rob Cressy to jam about content creation design and success mindset. Why is it easier to create content when thinking from the top down? Why is it important to be your own guinea pig? How does process give you the freedom to be creative? How can you easily create 100 ideas? How can you create content that has maximum impact? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman - Website: http://davewakeman.com/ Other Awesome Content: If you liked this episode then you should also check out Leadership DNA, a podcast for those who aspire to be a better leader. On it we break down the blueprint for leadership. Are you a thought leader who would like to create a podcast so you can share your message with the world? I created a step-by-step course called LaunchingPodcasts.com to help you easily launch a podcast.

We talk about creative marketing ideas that aren’t, and then learn about effective and actually creative ideas from marketing mega-mind Dave Wakeman. NEWS - http://bit.ly/2qmhfm4 GUEST - http://bit.ly/LAWsomeWakeman ©2019 Consultwebs

Dave Wakeman-  Dave Wakeman is "The Revenue Architect" and is an internationally recognized expert in opportunity creation and capture.    3 words underpin his philosophy on business:   * Opportunity * Creativity * Humanity   Dave speaks around the world on the topics of change, community, and opportunity. He hosts the world's number one podcast dedicated to the live entertainment and experience business: The Business of Fun.      Contact Dave:   Website LinkedIn Twitter   Listen to another #12minconvo

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

Today's special episode of "The Business of Fun" is brought to you by Booking Protect: the global leaders in refund protection.  Find out how you and your organization can partner with Booking Protect to offer your customers a better buying experience and you can create a new stream of revenue by visiting them at www.bookingprotect.com I'm my own guest today.  I did a webinar on Monday, March 19th that focused on the premium sales and marketing process.  I hit on a lot of the stuff I've learned over the last year or so about marketing and selling premium and how we've put that into practice.  Also, there are two special offers at the end of the podcast that I want to highlight here as well: 1. I'm doing a really limited number of single team sales trainings. 5 in total! These are really great ways to work with me and your sales team to work on focusing your marketing and prospecting in entirely new ways and creating new approaches to opportunity creation.    2. I'm doing a 1-day workshop in Los Angeles on June 5th focused on selling and marketing the premium experience. This is going to be a super intense 1-day workshop where we work together as a group to come up with new ideas, new strategies, and new tactics to generate opportunities, close sales, and create repeat business. You can find out more about both of these opportunities by emailing me dave@davewakeman.com 

The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and gambling to capture the interest of the college football or NFL fan? What opportunities are there for brands to work with the AAF or the local teams? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman - Website: http://davewakeman.com/ Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

Today's episode is brought to you by Booking Protect.  If you offer your guests tickets or live experiences, you should be offering them refund protection. Refund protection gives your guests peace of mind, a better buying experience, and offer you a new stream of revenue.  Find out more by visiting www.bookingprotect.com Today's guest is someone that I've known for years and he was the first customer I had when I started out on my business owner adventure, Peter Shankman.  Peter is really like a shot of adrenaline when it comes to customer service and the word we hit on over and over again is empathy.  I wanted to have Peter on because he talks about the customer economy and how customer service can be a key driver of business.  This is a topic that can't be heard enough.  In this episode, we talk about the little things that make a big difference like the way that you can buy a drink for intermission before the show when you go to a theatre on the West End.  We talk about people, a lot.  You can find Peter at www.shankman.com.  Follow Peter on Twitter.  Peter's podcast is Faster Than Normal.  Get Peter's book, Zombie Loyalists.  Visit my website and blog at www.DaveWakeman.com   

Tiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods being back from the perspective of marketing the PGA tour and the overall health of the sport. While it was captivating to watch Tiger Woods in contention on Sunday of a major, what can be done to get fans to care about more than just one player? What about the winner Brooks Koepka. Why is no one talking about him and is that a problem? Is sports betting the answer? What about long drive contests and other micro events with more excitement and a shorter viewing time? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman Websites: Bacon Sports: www.baconsports.com Wakeman Consulting Group: http://davewakeman.com/ If you enjoyed this podcast episode then check out The Rob Cressy Show on the Bacon Sports Podcast Network. On it we have conversations with creators and entrepreneurs about their success mindset and excellence. Other Awesome Content: Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

On this episode, I welcome Jo Michel.  Jo is a partner in Mission Tickets in Australia and she has spent over 20 years working with non-profits on ticketing events including festivals, productions, and other events.  In this episode, we discuss a wide range of challenges and opportunities that she deals with including team building in compressed timelines, learning from all areas of focus, and a new conference that she is working to put together with another friend of ours, Angela Gahan.  You can find out more about Jo by visiting her website. You can also find Jo on Twitter.  You can find me by going to my website, DaveWakeman.com And, you can follow me on Twitter.  If you like what we are doing here, please subscribe and review the podcast. It will help us move up in the rankings and will make sure other people find us as well. 

Today's episode of The Business of Fun features Rob Cressy.  Rob is one of the people that encouraged me to start a podcast and told me that the first few would be terrible, but I would get better.  This episode is a lot of fun because we talk about fun, creating content that is compelling, and how you can connect with people.  Rob is the Founder of Bacon Sports and is a forward-thinking content creator with an entrepreneurial spirit that develops creative goals and strategies to drive growth. He generates ideas and turn them into action, drives innovation, and excels at telling a brand story on multiple platforms in a fun and engaging way. You can find Rob on Twitter. And, look at Bacon Sports to find out everything that he is up to there.  As always, if you like the show, please subscribe and leave a review.  You can always visit me on my website, DaveWakeman.com.  Or, you can send me an email dave@davewakeman.com.   

Fan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sporting events as well as on social media. How is paying $16 for a craft beer at a Nationals game elevating the fan experience? How can baseball get more fans to pay attention? Why aren’t brands marketing to fans the way they would want to be marketed to? Why is fan engagement the cheapest form of marketing? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman Websites: Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Wakeman Consulting Group: http://davewakeman.com/ Other Awesome Content: Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

Dave Wakeman, aka, “The Revenue Architect” is an internationally recognized expert in the areas of marketing, strategy and branding. He has worked with international giants like Marriott, American Express, and Madison Square Garden to improve their business offerings and ROI. Dave founded the Wakeman Consulting Group; a boutique management consulting firm, that focuses on helping companies achieve better results in their investments of time and money. Topics discussed during this podcast episode include; Increasing sales without increasing traffic or creating new products Identifying issues in your sales funnel Most common marketing mistakes And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: DaveWakeman.com Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:20 - Dave Wakeman's growing up and influences 3:00 - How did you get into marketing? 6:15 - Two big marketing projects Dave worked on before starting Wakeman Consulting Group (American Express and Yellow Tail Wines) 9:15 - Marketing lessons Dave learned from working in nightclubs 14:15 - What are the marketing 'low-hanging fruit' that you look for when working with a new organisation? 17:00 - What are the biggest mistakes you see when businesses have issues with marketing and traffic? 18:30 - What are the common mistakes businesses make in their sales funnel? 20:15 - Case studies - Dave's success stories 22:30 - Dave's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

On this episode of Through the Noise, it’s the return of the Revenue Architect himself, Dave Wakeman of Wakeman Consulting Group. As always Dave specializes in helping everyone from nonprofits to Fortune 1000 companies to political advocates to fully realize their support bases. This week, Dave talks to hosts Blake and Ernesto about the challenges inherent to working with donors for charities and nonprofits. When the name of the game is garnering buy-in support for your project, Dave Wakeman is a go-to figure for advice on donor development, connectivity and communication. Dave also explains the importance of effective and relatable storytelling in fundraising campaigns, as well as staying focused along one’s project path. Principal of the Wakeman Consulting Group, he’s known as the “Revenue Architect” and helps organizations — nonprofits and for-profits — become more effective and make more money. Sounds great, right? Today we’ll talk about the importance of storytelling in conveying your mission. Through the lens of Bunnies for Bethesda, we’ll figure out how to grow effectively and scale that growth in a way that makes sense for the mission. You’ll also find out more about the new Non-profit Advisory Board Networking Group we’ve recently initiated. Dave Wakeman is known as “The Revenue Architect.” His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization.

What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert and motorsports professional John Robbins asks Dave Wakeman to uncover some of the myths he's observed and insights he's gained throughout his career. Dave Wakeman, The Revenue Architect, is an expert on marketing, branding and revenue generation.  It's all about your customers: the value you create for them, who they are and how do you reach them? In this episode of The Inside Racing Podcast, Dave questions the behaviors and methods used in sports to attract real, engaged customers, not fans. Stop making assumptions and start getting clear by talking with your customers and understanding what they want and need. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Are you interested in keeping the conversation going with Dave? Visit www.DaveWakeman.com or follow Dave on Twitter (@davidwakeman). You'll also love Dave's Business of Value newsletter, which is a free subscription when you sign-up on his website. Dave also mentioned Seth Godin's book All Marketers are Liars (All Marketers Tell Stories, revised)

Almost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various companies and teams, including his appearance at the 2016 Sports Sales Boot Camp at the ALSD Conference in Pittsburgh. Wakeman also tackles some of the issues surrounding metrics, and whether executives are looking at the wrong benchmarks when attempting to gain revenue. Twitter: @DavidWakeman

Regular listeners of Through the Noise may remember today's guest, Dave Wakeman who joined us about 50 episodes ago to discuss why nonprofits should run like a business. Check it out after this episode. (http://throughthenoise.us/mediacast/151-david-wakeman/). His last appearance was so packed with valuable info, we just had to see what we secrets we could get him to spill this time. Principal of the Wakeman Consulting Group, he's known as the "Revenue Architect" and helps organizations -- nonprofits and for-profits -- become more effective and make more money. Sounds great, right? Today we'll talk about the importance of storytelling in conveying your mission. Through the lens of Bunnies for Bethesda, we'll figure out how to grow effectively and scale that growth in a way that makes sense for the mission. You'll also find out more about the new Non-profit Advisory Board Networking Group we've recently initiated. Dave Wakeman is known as "The Revenue Architect." His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization

Dave Wakeman is known as “The Revenue Architect” for his ability to build creative, profitable revenue solutions for businesses and organizations around the globe.  In this episode, we explore the concept as it relates to Contact Marketing mission of helping sales reps to break through to named accounts with far greater efficiency.

Total Duration 40:49 Download episode 147 Beyond Gantt Charts and Critical Path In this episode, I welcome Dave Wakeman from Wakeman Consulting Group to talk about Strategic and Business Management. This is a leg of PMI's Talent Triangle™ that often doesn't get enough focus. Dave shares insights on strategy and operations that show our success goes far beyond our technical project management skills. Check out his website to sign-up for Dave's newsletter and read his blog. Transform Your Ability to Lead This Year Join me for this year's Leadership Fast Track Program. You and I will work directly to transform your ability to lead and deliver. See LeadershipFastTrackProgram.com Thank you for joining me for this episode of The People and Projects Podcast! Have a great week! SCHEMING WEASEL FASTER by Kevin Macleod Licensed under Creative Commons: Attribution 3.0 License. STRATEGY by Something for Kate available on Amazon at http://amzn.to/23yvo8t

If anyone has ever told you to focus on your developing your weaknesses instead of your strengths, you won't want to miss David Wakeman's thoughts on the subject. Principical of the Wakeman Consulting Group, David Wakeman works with nonprofits to help remember and amplify the value they add to the world in order to become not only more profitable but also more successful. Bringing a business approach to nonprofit goals is a switch that would benefit a great number of nonprofits and today's episode is packed with useful information and ideas to revamp and reinvigorate your work.  Dave Wakeman is known as "The Revenue Architect." His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization

The definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved a ton of inventory (over $10 million), yet the astonishment of how limited the industry is at adaptation. Wakeman discusses his theories on how to help improve inefficiencies, especially in sales, and why social selling is only component of increasing the amount of ticket sales revenue opportunities for a franchise. Twitter: @DavidWakeman