Women in Product Marketing

Questions covered in this episode: 1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:01 What are your roles in Zendesk?5:13 Can you talk about what Zendesk is actually doing with AI?11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?13:48 Do you have any frameworks?15:31 How does product marketing integrate with the PM team?17:56 How do you measure success for a B2B launch?20:13 What are your tried and true methods of continuing that launch momentum.22:32 How do you think product marketing is going to change over the next five or 10 years? 24:34 How should AI play a role in product marketing? 26:53 How do you achieve work life balance?31:13 What's your favorite thing about product marketing?39:47 What do you think has been the one thing that's been most important for growing your career? Want more insights from Candace Check out her Sharebird Profile.Looking to connect? You can find Candace here on LinkedIn.

Questions covered in this episode:01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere?07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first time?11:15 How PMM specifically has changed with regards to AI?20:11 Where are some great resources where they can tap into that you think would help benefit anyone in product marketing?28:36 What new skills do you think product marketers will need to succeedHow do you think product marketing will change over the next 5, 10 years?32:58 How do you think product marketing will change over the next 5, 10 years?35:33 How do you achieve work/life balance?40:26 What is the one thing that has been most important growing in your career?Want more insights from Claudia? Check out her Sharebird Profile.Looking to connect? You can find Claudia here on LinkedIn.

Questions covered in this episode:01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:51 How is your role like at Strava?08:06 How do you approach your passion for Product Marketing storytelling?16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?28:07 How do you think product marketing will change over the next 5, 10 years?30:09 How should AI play a role in product marketing? 32:04 How do you achieve work/life balance?35:14 What is the one thing that has been most important growing in your career?Want more insights from Lauren? Check out her Sharebird Profile.Looking to connect? You can find Lauren here on LinkedIn.

Questions covered in this episode:01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? 04:33 What is your role at Costanoa Ventures? 07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions?08:52 How was it meeting the king of Norway?11:41 Can you share more about your book, and how you came up with this?17:01 How do companies like Microsoft start with the end in mind with their strategy?26:40 How do you think product marketing will change over the next 5, 10 years?29:24 How should AI play a role in product marketing? 31:55 How do you achieve work/life balance? 35:28 What is the one thing that has been most important growing in your career?36:57 What's your favorite thing about product marketing?Want more insights from Martina? Check out her Sharebird Profile.Looking to connect? You can find Martina here on LinkedIn.

Questions covered in this episode:01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?06:57 What is your role like as a Head of Product Marketing at Coda?13:21 How do you achieve work/life balance?26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)?27:44 What are the top three KPIs for Product Marketing and how do you track/measure them?30:16 Are you using OKRs to align your team's efforts to the company goals?32:48 What do you know now that you wish you knew then?Want more insights from Beth? Check out her Sharebird Profile.Looking to connect? You can find Beth here on LinkedIn.

Questions covered in this episode: 1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 5:36 What are your roles in Bill?9:02 Can you tell me a little bit about how you work together?10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?15:43 How product marketing can get a seat at the table earlier in product development?20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch. 29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time?32:32 What are your favorite metrics to report on?35:54 How should AI play a role in product marketing? 37:59 How do you achieve work life balance?39:47 What do you think has been the one thing that's been most important for growing your career? Want more insights from Tara? Check out her Sharebird Profile.Looking to connect? You can find Tara here on LinkedIn.Want more insights from Kelly? Check out her Sharebird Profile.Looking to connect? You can find Kelly here on LinkedIn.

Questions covered in this episode: 1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:57 What is your role like as a VP of PMM at Pinterest?8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?16:19 On the outbound side do you have any frameworks for how to think about go to market?19:09 How important are brand marketing skills for product marketers compared to analytical skills? 21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?23:46 Should product marketing decisions be data driven or more so data informed?25:45 How do you think PMM will change over the next 5 or 10 years? 28:40 How should AI play a role in product marketing? 30:45 How do you achieve work life balance?37:55 What do you think has been the one thing that's been most important for growing your career? 39:57 What is your favorite thing about product marketing?Want more insights from Julie? Check out her Sharebird Profile.Looking to connect? You can find Julie here on LinkedIn.

Questions covered in this episode: 0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:40 What is your role like as a VP of PMM at Verkada?6:58 what is the profile of a really successful product marketer that you look for?10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?18:48 What criteria do you use to prioritize releases?21:15 How do you decide on the right amount of detail to share and go to market materials?23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?25:39 How do you think PMM will change over the next 5 or 10 years? 26:52 How should AI play a role in product marketing? 28:20 How do you achieve work life balance?31:08 What do you think has been the one thing that's been most important for growing your career? 33:22 What is your favorite thing about product marketing?Want more insights from Priyanka? Check out her Sharebird Profile.Looking to connect? You can find Priyanka here on LinkedIn.

Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian?8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?32:27 How do you think PMM will change over the next 5 or 10 years? 36:10 How should AI play a role in product marketing? 39:54 How do you achieve work life balance?42:21 What do you think has been the one thing that's been most important for growing your career? 44:52 What is your favorite thing about product marketing?Want more insights from Ashley? Check out her Sharebird Profile.Looking to connect? You can find Ashley here on LinkedIn.

Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake?8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 15:09: How do you get your teams on board with messaging?20:47: How do you incorporate that voice of the customer into messaging positioning?24:33 How do you think PMM will change over the next 5 or 10 years? 25:10 How should AI play a role in product marketing? 26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?27:09 What do you think has been the one thing that's been most important for growing your career? 28:53 What is your favorite thing about product marketing?Want more insights from Alexandra? Check out her Sharebird Profile.Looking to connect? You can find Alexandra here on LinkedIn.

Questions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business?16:05 Can you please tell us more about your article ‘primer on positioning' and your book ‘Obviously Awesome'?25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch?34:18: What role should AI play in product marketing?38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now?Looking to connect? You can find April here on LinkedIn.

Questions covered in this episode: 1:26  Opening Question (Can you share a time when you failed at something and learned?)5:16  What is your role like and what Nextdooris all about?11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting?13:35 What is the way that you bring voice of customer to life at the organizations that you work for?16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion?20:51: What are good OKRs for product marketing?24:50 How do you make the jump from a senior manager level to the director level?29:40 What are some innovative launch activities you've done that were successful?34:09 Rapid FireWant more insights from Brianne? Check out her Sharebird Profile.Looking to connect? You can find Brianne here on LinkedIn.

Questions covered in this episode: 2:01  Opening Question (Can you share a time when you failed at something and learned?)5:58 What is your role like as a VP of Product Marketing at New Relic?7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like?12:18 Can you share a little bit more about how you build high performing teams?16:46: How do you hire great PMM talent?20:51: What tools should product marketing use to relay customer feedback to product?24:53  Rapid FireWant more insights from Pallavi? Check out her Sharebird Profile.Looking to connect? You can find Pallavi here on LinkedIn.

Questions covered in this episode:1:52  Opening Question (Can you share a time when you failed at something and learned?)6:02 What is your role like as a Senior Director of Product Marketing at Wiz?13:05 Can you share your experience as a online poker player?16:43 Do you have anything to share about what you've learned about your first year as a working mom?21:07: Do you have a messaging template that you like to use?24:03 How do you, and at what stages do you test your messaging?26:50 How do you showcase or describe interviewers your work in messaging?28:16  Rapid FireWant more insights from Jiong? Check out her Sharebird Profile.Looking to connect? You can find Jiong here on LinkedIn.

Questions covered in this episode: 2:02  Opening Question (Can you share a time when you failed at something and learned?)5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?10:42 Could you maybe share a little bit about how you go from conception to launch of a product?17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?20:30 Do you see that customer insights is the same within the new product or the feature enhancement?25:38 What does your product marketing team org structure look like? 29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?34:52 How do you distinguish different launch tiers?40:32  Rapid FireWant more insights from Jameelah? Check out her Sharebird Profile.Looking to connect? You can find Jameelah here on LinkedIn.

Questions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)5:32 - What is your role like as a Director of Product Marketing at Attentive?10:07 - What has helped you be the most successful when you are that first product marketing hire?12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?14:16 - What are you doing in the first 90 days to try to make an impact?17:28 - Who do you hire first?18:57 - How do you communicate product marketing achievements upwards and build visibility?22:07 - How do you combat burnout for your team?25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?27:04 - Rapid FireWant more insights from Candice? Check out her Sharebird Profile.Looking to connect? You can find Candice here on LinkedIn.

Questions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?4:19 What is your role like as Director of Product Marketing at OkCupid?8:27  Can you give a few examples of how you've used data to influence future product development? 12:04 Messaging and positioning - how has customization become such an integral part of your career?14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey? 18:43 What should you do when you don't think that the feedback from your boss is correct?20:41 How important are brand marketing skills for product marketers compared to analytical skills?23:52 What do you consider must-haves for a new competitive intelligence function at a current company? 26:38  Rapid FireWant more insights from Jane? Check out her Sharebird Profile.Looking to connect? You can find Jane here on LinkedIn.

Questions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?)5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?9:15 Is GenAI a huge product marketing fit already?13:01 How do you think GenAI will change what product marketing does?18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?26:06 CMO role vs. VP of Product Marketing? How do they differ?28:57 What got you excited about creating the Reforge course?33:02  What's your favorite part of the course?35:32  Rapid FireWant more insights from Meghan? Check out her Sharebird Profile.Looking to connect? You can find Meghan here on LinkedIn.

Questions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)5:14 - What is your role like as a Director of Product Marketing at Indeed?6:44 - How can Indeed help a candidate stand out while looking for jobs?9:52 - Understanding of the cover letter.11:27 - How do you approach building and scaling the PMM team?15:38 - How do you manage parenthood and a full-time job?22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?29:04 - How do you build effective buyer journeys?32:00 - Rapid FireWant more insights from Sherrie? Check out her Sharebird Profile.Looking to connect? You can find Sherrie here on LinkedIn.

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?5:58 How you made the transition from PM to PMM?11:52 PLG Process using The Price Estimator.12:39 What are some of the top methods that you have for conducting effective competitive research16:27 What are some of the best practices when you're implementing a price increase rollout?20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?23:14  How do you make an internal business case for product marketing to own pricing?26:38  Rapid FireWant more insights from Jackie? Check out her Sharebird Profile.Looking to connect? You can find Jackie here on LinkedIn.

Questions covered in this episode: 00:34 Opening Question (What inspires you?)1:20 What is your role like?3:12 How did you become a PMM?6:21 What are your thoughts on quiet quitting?12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you learn that actually helped you become a manager?19:46 What do you look for in recruiting?24:55 Do you have anything tactical that you do to help you hire someone?28:01 What about team development either as a whole or on an individual level?33:18 Rapid Fire Looking to connect?Check out Rebecca's Sharebird Profile or connect on LinkedIn. Kerensa's Sharebird Profile or connect on LinkedIn. 

Questions covered in this episode:1:28 Opening Question4:51 What is PMM and your role like as a Sr. Director at Twilio?7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?9:27 Myth busters of PMM 12:39  What are some of the top methods that you have for conducting effective competitive research14:41 How do you present market and buyer insights to product before the product development stage?19:03 How do you delineate the responsibilities of market research between product marketing and user research?22:43 Are there any tools that you'd recommend for sales enablement?26:17 How do you actually measure the success of whether sales enablement's working or not?27:58 Rapid Fire  Want more insights from Vanessa? Check out her Sharebird Profile.Looking to connect? You can find Vanessa here on LinkedIn.

“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree MotamediIn this week's episode, Mary sits down with Desiree Motamedi, Shopify's VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise -  and how even if you're not an expert, being an investigator and having a private eye for your product, paired with talking to your customers is a recipe for success and growing your career. Desiree also shares her insights on the factors she considers before promoting a launch such as really thinking about how it will move the needle for revenue and create external visibility. Check out Desiree's AMAs on Sharebird.Connect with Desiree on LinkedIn.Questions covered in this interview: How do you balance work with the product team that should be prioritized, without hurting the relationship? How should PMMs work in collaboration with product managers and the customer success team on product launches? What are the factors that you consider before choosing how to promote the launch? Do you have a framework for how you approach new opportunities / creating strategies?

“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya DregoIn this week's episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You'll also hear Vidya advocate for the benefit of becoming confident in owning your area and strengths, and how that confidence plays into being a full stack product marketer. Being willing to learn, staying curious, and solving hard problems are all key components in driving your career.Check out Vidya's AMAs on Sharebird.Connect with Vidya on LinkedIn.Questions covered in this interview: What are some good resources to practice for PMM interview questions and case studies? Do you recommend product marketers focus on being great at one specific niche (skill, industry, etc.) or try to be more of a generalist. What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?

“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia SzatarIn this week's episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia's perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different types of product launches. They also discuss the importance of having a product strategy and how that paves the way for a successful launch. Check out Julia's AMAs on Sharebird.Connect with Julia on LinkedIn.Questions covered in this interview: What has been the most useful mechanism you have used to test messaging and determine the best message? What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment? What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch? Considering not all launches are created equal, how do you distinguish between the different types of product launches? How do you identify and prioritize the channels for a launch campaign? How do you roll out pricing and packaging for a new product launch?

In this week's episode, Mary sits down with Jasmine Jaume, Intercom's Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of Jasmine's specialties, as she's had experience both establishing and re-establishing these assets at companies that are just starting out, or larger companies who are re-iterating the messaging hierarchy. Other talking points: Jasmine is a big advocate for curiosity and mentorship  Messaging is her jam  Using data takes the emotion out of the decisions - it's not “I think”, it's “the numbers show…”, “customers are saying..” Tools used to drop in on sales calls, be privy to the conversations and what's resonating and what's not  Check out Jasmine's AMAs on Sharebird.Connect with Jasmine on LinkedIn.Questions covered in this interview: How do you build great working relationship/s with your PM/s and other product stakeholders? Congrats on the recent rebrand! What role did product roadmap and marketing strategy have on guiding that process? Have you found a good framework to communicate your product roadmap to customers? We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines? What is your overall process when developing a messaging platform from scratch? What are the biggest obstacles you typically encounter in implementing new messages for a product or service? We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product?

“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week's episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Another thing that Jasmine also emphasizes is the importance of a unique and diverse skill set across your team and why this is crucial to consider when hiring.Check out Jasmine's AMAs on Sharebird.Connect with Jasmine on LinkedIn.Questions covered in this interview: What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused? What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire? What role does brand play in product marketing?

“The messaging framework always starts with understanding: Who is it that we're targeting?  What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill  In this week's episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya's transition into product marketing, how she's learned to be more strategic vs. tactical, and the core areas to focus on when creating impactful messaging. Priya also shares about the P.I.E model - no, not the tasty dessert, but performance, image, and execution. Tune in to hear more of her expertise and how to uplevel your messaging framework.Check out Priya's AMAs on Sharebird.Connect with Priya on LinkedIn.Questions covered in this interview: What is your overall process when developing a messaging platform from scratch? What are the biggest obstacles you typically encounter in implementing new messages for a product or service? We often talk about product messaging in the context of a new product launch. Can you share your perspective and best practices for repositioning a mature, market-leading product? (i.e. SurveyMonkey to Momentive rebrand) How do you measure the impact of product marketing in your company?

“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria ChinIn this week's episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches.Check out Victoria's AMAs on Sharebird.Connect with Victoria on LinkedIn.Questions covered in this interview: What is the common mistake you see companies make with product launches? How do you make decisions around channels to use for new product launches? What product launch metrics should B2B SaaS product marketers be accountable for? I know another area you're passionate about is product strategy and customer focus. Can you talk about how that's done at Asana, and how it feeds into the launches?

“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah BriteIn this week's episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah's perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In addition to a reminder that kindness matters, this episode is loaded with goodies on how to filter your work to reflect what impacts topline KPI's, sneaky competitive tips and tricks, and how to manage stakeholders using data to your advantage.Check out Leah's AMAs on Sharebird.Connect with Leah on LinkedIn.Questions covered in this interview: What is an important KPI that you see PMM teams completely missing? How do you break down responsibilities and KPI's for product launches between demand gen and product marketing? How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips? What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy? Do you have any advice for navigating multiple stakeholders with conflicting feedback when creating sales enablement? How does your product marketing team usually work with your product team?

“It's not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina FuAlina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent AMA on Stakeholder Management. Her and Mary's conversation is centered around tools to drive alignment cross-functionally on a global team  in a remote working environment and the necessary check-points for gathering feedback as you're preparing for a launch. They also define customer and product evangelism.Check out Alina's AMAs on Sharebird.Connect with Alina on LinkedIn.Questions covered in this interview: What are some tried and true strategies to drive alignment cross-functionally for a remote team? What is the best cadence for gathering stakeholder feedback in preparation for a launch? How do you build better relationships with product management? I feel like this is the most complicated relationship out of all cross-functional partners. How do you constantly stay aligned? Questions on customer and product evangelism: How do you define both, how are they different? What are the best ways to build a plan around these? Has there been anything you tried that didn't work?

“Show up, be awesome, and speak in the language of your customers” - Natala MenezesNatala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the partnership with the product team as well as add value and support. Check out Natala's AMAs on Sharebird.Connect with Natala on LinkedIn.Questions covered in this interview: What is your process for developing buyer personas for a new product launch? What are the foundational steps to develop a repeatable and scalable launch discipline? In your experience, what are some of the common product launch challenges or red flags that you see? How Product marketers can be more involved in the product development lifecycle? As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates. How to add value to a product team that isn't used to working with a PMM? In what ways do you see (or recommend) product marketers build trust with their XFN partners? How do you more effectively influence product roadmap priorities and timeline?

Claire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. She and Mary discuss the art and science of the PMM craft, combining the psychology of habit forming with messaging, marketing, design, etc. Tune in to hear the framework for developing new products and the work that PMM is responsible for behind PLG. Connect with Claire on LinkedIn.Join Claire on Sharebird.

Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launches. Alysia shares advice on how to better understand your buyer and identify your strengths to be a better leader. In this interview you'll hear advice for your first product launch, and how to leverage your strengths to enable new opportunities.Check out Women on Work podcast.Connect with Alysia on LinkedIn.Join Alysia on Sharebird.

Meg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impacted working women and our roles as business leaders and caretakers. Another key focus of this interview is how to scale your company quickly and articulate what you do better than competitors prioritizing business impact. Tune in to hear how to become a leader of your subject matter, find both male and female allies,  adapt to a virtual world, earn a seat at the table, gain confidence and be remembered, and ultimately believe in yourself and all that you are capable of. Connect with Meg on LinkedIn.Join Meg on Sharebird.

Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna's specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this interview you'll hear advice on evaluating the success of a product launch, recognizing the evolution of your product line and company narrative, how to structure your team and champion your own success in the tech world. Connect with Jenna on LinkedIn.Join Jenna on Sharebird.

It's always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we're chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she's leaned into her past experiences to get to where she is today. With her eyes set on a future CMO role, she explains that it's all about putting yourself out there, being willing to bet on yourself, and being comfortable being uncomfortable.Connect with Ashley on LinkedIn.Join Ashley on Sharebird.

Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn't recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that make every launch successful (ie. troubleshooting what doesn't go according to planned, the benefit of discovering issues in advance prior to the launch day, and how to prep and make sure you're on track for deliverables). They also talk about launch narrative - ensuring that  you have a clear narrative that tells a cohesive story in a competitive market. Beyond product launches, they discuss PLG and the role of product marketers in a self-serve business. This includes understanding use cases, strategically making a splash in the market, creating consistency and standardization while still being creative, learning to scale and grow with your business and team, and ultimately keeping up with the pace of the org. Connect with Christy on LinkedIn.Join Christy on Sharebird.

Susan, aka Spark,  joins us in this week's episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon career that has not come without sacrifice and hard work. In this interview Mary and Spark discuss the core PMM principles that have helped her and her team become successful across product marketing and launching products. They also discuss what it's like to be female in a male dominated space, the importance of future proofing your next move whilst taking risks, and the transition from B2B advertising to B2B and B2C productivity. If there's anything you take away from this interview it's stay hungry, take risks, and don't be afraid of new opportunities, even when they scare you. As Spark puts it, “if you're not a little scared, are you really pushing yourself?”Connect with Spark on LinkedIn.Join Spark on Sharebird.

“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it's like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your customer, and really making sure that you are driving business impact and that those business decisions are tightly aligned with business outcomes. Many people think of product marketers as creatives, but playing the numbers game and analyzing data is what helps you keep a seat at the table. Connect with Agustina on LinkedIn.Join Agustina on Sharebird. 

As an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships with product management, and takes on the research and discovery phase. She also shares how she keeps a pulse on the market and advice on how you and your team can best compile your MRD.Connect with Amy on LinkedIn.Join Amy on Sharebird. 

What does it take to be a successful marketer and achieve a VP role? In this week's interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she's approaching her 30/60/90 day plan, and how curiosity and an eagerness to learn have aided in the acceleration of her career. They also discuss how to scale your team – one of Kimberly's specialties. Books recommendations: 1. Servant Warrior Leader by Phil Johnson 2. The First 90 Days by Michael D. WatkinsConnect with Kimberly on LinkedIn.Join Kimberly on Sharebird.

Welcome back to the Women in Product Marketing podcast. In this week's interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won't want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”. Other topics of conversation that Mary and Katharine discuss are inbound marketing, what to look for when evaluating a new role, how to orientate yourself and your team around the power center at a company, how the priorities of your team vary in a B2B vs B2C space , and how to manage a variety of categories. Connect with Katharine on LinkedIn.Join Katharine on Sharebird. 

Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve.JD is the host of the Thrills and Chills podcast, where he interviews seasoned PMM leaders on what it's like to be the first PMM and how to establish product marketing at an organization. Jeffrey is the host of The Product Marketing experts where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap. See you next week!Connect with Mary, JD, and Jeffrey on LinkedIn - we love hearing from you! 

Connect with Seema on LinkedIn. Join Seema on Sharebird. 

Connect with Liz on LinkedIn.Join Liz on Sharebird. 

Connect with Priya on LinkedIn.Join Priya on Sharebird. 

Connect with Div on LinkedIn. Join Div on Sharebird. 

Connect with Kelly on LinkedIn.Join Kelly on Sharebird. 

Connect with Sara on LinkedIn.Join Sara on Sharebird. 

Connect with Liza on LinkedIn.Join Liza on Sharebird