Podcast appearances and mentions of anders ericcson

A lot of the classic expertise research, especially the research about deliberate practice and the "10,000 hour rule", is inspired by K. Anders Ericcson's study of violinists at the Berlin Conservatory. However, we have seen before how misleading sampling a particular culture and generalising the findings over the whole of humanity can be. Thankfully, Lucy Green's How Popular Musicians Learn gives us something of an antidote to this classical music bias. Green's book is based on interviews with 14 musicians in south-east England, of which 13 were instrumentalists and one, a singer. Their musical genres were all "guitar-based popular music" which includes rock and folk music. In her book, a number of findings undermine standard narratives about learning, including the inevitability of practice being unpleasant (the musicians enjoy their practice, unline classical musicains); the need for sheet music in order to learn (they all worked from recordings, and most couldn't read music); and the need for instruction (none of these musicians had been extensively formally trained, and those who had been had found it unhelpful). Enjoy the episode. *** RELATED EPISODES Check out other episodes on anthropology and culture, and how they help provide wider samples for our understanding of psychology: 144. Developing Talent in Young People by Benjamin Bloom 121. Attachment Theory as Cultural Ideology 116. Cultural Foundations of Learning, East and West by Jin Li 106. The Anthroplogy of Childhood by David Lancy 89. The World Until Yesterday by Jared Diamond 39. The Geography of Thought by Richard NIsbett SUPPORT You can support Education Bookcast and join the community forum via Buy Me a Coffee using the following link: https://www.buymeacoffee.com/edubookcast .  

Today we took a new look at an old question: What does it take to become a really, really good copywriter? I wanted to answer this question by zeroing-in on the path of mastery. I've been learning about the path of mastery for a long time. What I found out goes against what I learned in school and what I see on TV and in the movies. Our culture celebrates achievers but it does NOT respect the path of mastery very much. I'm lucky in that I know a number of copywriters who are well along this path, including a few who are personal friends and a few more who are my mentoring clients. To prepare for this show, I went back to the books I've been reading since 2009 to flesh out my ideas and observations. A few surprises, some new information. But nothing that goes against anything I've noticed and concluded up until now. So what I did was pick some key points from great books about mastery, and weave all that together with some practical, down-to-earth tactics and approaches for getting really, really good at copywriting. The way I see it, in copywriting, the word “mastery” is a term to describe having so many skills and so much knowledge at your fingertips that what you do looks effortless to someone watching you. It's not really effortless, but it's certainly different, when you do something after having prepared yourself to get really good and having done it in a certain way. And there is a known and documented way to get to this place. A better way to say it is: to get on this path. Because mastery, it turns out, is much more a path than a place. It's more a journey than a destination. It's more a way of continuously working on your skills, rather than a badge that you put up on your website. When you're well along the path of mastery, you may be able to solve problems and come up with ideas in a fraction of the time it takes someone with less experience to do the same thing. When you do it, often seems effortless to the person watching. If they knew what was going on under the hood, they would know better. It's not excruciating, but it's not always that easy, either. In copywriting at the highest levels, being able to perform at a high level is important. Why? Because somehow, as copywriters we find ourselves, in situations where we have to fix things or change directions under great time pressure. If you have the ability to go with the flow in situations like that, it can make all the difference in the world. On today's show, we didn't talk that much about the amazing feats of master copywriters. But we took a really good look at how they got there and how you can get there, too. Because when the heat is on, you'll want to be there yourself. When everyone's counting on you, you want them to feel good about how you perform. The advantages are: you have more choices and more opportunities. You end up working with more interesting people on more interesting projects. And, last but not least, you end up getting paid a lot more money. Here are the four parts of today's show: Part 1: Practice Doesn't Make Perfect — But Practice for Mastery Keeps Making You Better and Better What famed cello player Pablo Casals said about practicing. The definition of the kind of practice that makes mastery possible from the leading expert in the field, Anders Ericcson. Plus more from author Daniel Coyle and Robert Greene. Part 2: The Two False Flags On The Path Of Mastery My favorite expert on mastery is the late writer George Leonard. Some important insights from him on what the path is like, along with two misleading signs to watch out for, and why they occur from time to time. Part 3: So What Do You Practice, Anyway? Killer wisdom from martial art great Bruce Lee, as well as a couple other great insights from master teacher of hypnosis Igor Ledochowski and author Robert Greene. Also, a key finding from neuroscience about mastery, from author Daniel Coyle. This part of the show gives you a clearer picture of how practice fits into your journey as a copywriter. Part 4: What Gets You On The Path And Keeps You Going The surprising personal quality that gets and keeps you on a path to mastery. Spoiler alert: It's not innate intelligence or talent. But, according to Robert Greene, it IS genetic. Books mentioned: Mastery, by George Leonard https://www.amazon.com/Mastery-Keys-Success-Long-Term-Fulfillment-ebook/dp/B01ND0X91Y Mastery, by Robert Greene https://www.amazon.com/Mastery-Robert-Greene-ebook/dp/B007V65PBK The Talent Code, by Daniel Coyle https://www.amazon.com/Talent-Code-Greatness-Born-Grown-ebook/dp/B0026OR1UK Peak, by Anders Ericcson and Robert Pool https://www.amazon.com/Peak-Secrets-New-Science-Expertise-ebook/dp/B011H56MKS Download.

Happy New Year! Thank you for listening to Why I'll Never Make It! The next season is just a few weeks away and I wanted to start off the year by going back to conversations I had to with two psychologists back in 2020. I think their insights are a good reminder for us as we continue to grow and better ourselves as artists. The first one you'll hear from is Brooke MacNamara, Ph.D. We talk about the amount of training, coaching, and practice it takes to continually work on our craft. One popular strategy is called the 10,000 Hours Rule, popularized by Malcolm Gladwell, who you'll also be hearing from throughout this discussion. But Dr. MacNamara, has done research that shows the importance of quality over quantity. Get the WINMI Newsletter: whyillnevermakeit.com In his 2008 book Outliers: The Story of Success, Gladwell proposes this 10,000 Hours Rule based on a study of violinists conducted by psychologist Anders Ericcson. And the rule is pretty simple: mastery comes after someone practices one skill, like playing the violin, and according to Gladwell “10,000 hours is the magic number of greatness.” This rewind episode focuses on this rule, its implications, and how or if it can even be applied to us as artists. Subscribe to WINMI and get Bonus Episodes   Make a one-time Donation to the podcast ---------- Why I'll Never Make It is an award-winning, Top 25 Theater Podcast hosted by Off-Broadway actor and singer Patrick Oliver Jones, and it is a production of WINMI Media, LLC. Background music in this episode by John Bartmann and Blue Dot Sessions is used under a Creative Commons Attribution-NonCommercial 4.0 International License. Follow WINMI: Website | Instagram | Twitter | YouTube  

Worried your kid is an asshole? Or that he or she is well on the road to becoming an asshole? You're not alone. Bad behavior (read: assholery) is no fun to be around, let alone to parent around. In this episode of POTC, Yael and Melinda Wenner Moyer, author of How to Raise Kids Who Aren't Assholes, discuss what kinds of behavior to be concerned about, the risk factors for assholery, and evidence-based practices for intervening with asshole behavior. Listen in to this episode for practical advice on identifying the function of asshole behavior, instilling theory of mind, setting the stage for empathy, responding to sibling rivalry, and much more! Listen and Learn: Yael and Jill's personal experiences and struggles raising kids in a world of too much parenting adviceThe conflicting responses to Melinda's book's titleA science-based explanation of why kids act like assholes Melinda's personal experience managing parenting and work (and practical advice on how you can too)Expert-approved recommendations for teaching kids to take responsibility for their behaviorPractical advice for teaching kids to consider others' perspectives and how their own behavior impacts othersMelinda explains growth mindset, fixed mindset, how the two differ, and why they're important for your child's developmentPractical advice for utilizing rewards without fostering assholeryWhat the science says is an effective approach to curbing sibling fightsHow to approach kid screen time with younger kids and teensHow to know when assholery is code for needing additional support from a parent or an expert (like a psychologist)And much, much more! Resources: Melinda's book, How to Raise Kids Who Aren't Assholes: Science-Based Strategies for Better Parenting--From Tots to Teens!Check out Anders Ericcson's and Robert Pool's Peak: Secrets from the New Science of Expertise Grab your copy of all our favorite books at bookshop.org/shop/offtheclockpsych.Check out Debbie, Diana, Yael, and Jill's websites to access their offerings, sign up for their newsletters, buy their books, and more!  About Melinda Wenner Moyer: Melinda Wenner Moyer has a master's in Science, Health & Environmental Reporting from NYU and a background in cell and molecular biology. She is a contributing editor at Scientific Americanmagazine and a regular contributor to The New York Times, Washington Post, and other national magazines and newspapers. She is a faculty member in the Science, Health & Environmental Reporting program at NYU's Arthur L. Carter Journalism Institute. Melinda was the recipient of the 2019 Bricker Award for Science Writing in Medicine, and her work was featured in the 2020 Best American Science and Nature Writing anthology. Buy Melinda's most recent book, How to Raise Kids Who Aren't Assholes: Science-Based Strategies for Better Parenting--From Tots to Teens! Keep up-to-date with Melinda's work by subscribing to her newsletter, here! Related Episodes: Episode 58. Balancing the Big Stuff with Miriam Liss and Holly Schiffrin   Episode 83. The Tao of Work and Family Balance with Tod Perry and Carl TottonEpisode 113. Self-Compassion for Parents with Susan PollakEpisode 123. Tantrum Survival Guide with Rebecca Schrag HershbergEpisode 149. How Not to Lose it With Your Kids with Carla NaumbergEpisode 166. How to Manage Multiple Life Roles Skillfully with Sarah ArgenalEpisode 187. Raising a Child with ADHD, with Russell Barkley Episode 200. Growing Grit with Angela Duckworth Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to be great at something you love? Don't follow the age-old tropes. For decades, we've been told that, in order to become truly great at anything, we need to devote ourselves to thousands of hours of deliberate practice or have mad talent. Even better if you have both. But, what if that was a lie? Or, at least not the full picture? What if there was a third path that was actually the secret to greatness for many of the world's top performers across nearly every domain? According to today's guest, Ron Friedman, there is. Ron is an award-winning social psychologist who specializes in human motivation. In his latest book, Decoding Greatness (https://amzn.to/2UPM2a6), he breaks down the counterintuitive strategies the world's highest performers take to achieve excellence. He was inspired to write it by research on pattern recognition, skill acquisition, and creative genius, as well as a personal fascination with creators, entrepreneurs, and athletes who accomplish things that almost no one else can.You can find Ron at:Website : https://www.ronfriedmanphd.com/If you LOVED this episode:You'll also love the conversation we had with Anders Ericcson, also known as the father of world-class performance, excellence and expertise and the person whose research is often misquoted as the basis for the famed 10,000-hour rule : https://www.goodlifeproject.com/podcast/anders-ericsson/Check out our offerings & partners: Fiverr: Fiverr connects businesses with freelancers offering digital services in 300+ categories. Collaborating online hasn't been this easy since...ever. And right now, you can sign up for Fiverr Business absolutely FREE for the first year and save 10% on your purchase with promo code GOODLIFE when you go to Fiverr.com/businessSleep Number: Adjustable firmness, comfort and support on each side. Proven quality sleep is life-changing sleep. Special offers, for a limited time. Only at Sleep Number stores or sleepnumber.com/GOODLIFEMy new book, Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive is now available for pre-order at https://sparketype.com/book/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Certain clusters of nerds on the internet can find it very frustrating when successful people say a lot of incorrect stuff ("Just focus on your passion and be yourself!") about how they found success in their field. To be clear, I am such a nerd. Cedric Chin has researched and written extensively about the academic literature on skill acquisition and expertise—and has made these concepts extremely practical for knowledge workers looking to improve their career skills at his Commonplace blog. Through Cedric's writing, we can build a better model of how experts build their models, which should help us develop our own skills, especially in areas of complexity and uncertainty like management, building a business, or growing an audience. If you are interested in developing practical expertise, check this episode out and follow Cedric's work for more great info. Learn more from Cedric here: Website: www.commoncog.com | Commonplace Blog Twitter: @ejames_c Selected Articles & Series: The Tacit Knowledge Series The Chinese Businessman Paradox A Framework for Putting Mental Models to Practice If you're enjoying the show, the best way to support it is by sharing with your friends. If you don't have any friends, why not a leave a review? It makes a difference in terms of other people finding the show. You can also subscribe to receive my e-mail newsletter at www.toddnief.com. Most of my writing never makes it to the blog, so get on that list. Show Notes: [01:55] A disagreement on tacit knowledge vs deliberate practice—and establishing some definitions [14:00] Why “purposeful practice” is useful to almost everyone—and why “deliberate practice” has a much more narrow application [22:10] The necessary conditions for expertise—and why most of the skills that people want in their lives aren’t easy to research [25:50] “Tacit knowledge” is knowledge that can’t easily be put into words. Experts aren’t very good at explaining what they’re doing, but naturalistic decision-making researchers are able to extract what’s actually going on. [32:27] How athletes make quick decisions—with examples from judo, racquet sports, and Cristiano Ronaldo [40:48] Experts are able to prioritize the most important things in complex environments and are able to easily recognize different “prototypes”—plus a practical management example [49:51] How should someone create an environment that helps people learn and recognize prototypes? [56:25] Having an accurate model of the world doesn’t necessarily mean that you’re going to be more successful [01:06:10] Sometimes having an inaccurate model of the world is beneficial and makes people more successful in marketing and in sport [01:19:50] How to develop the skill of trial and error [01:25:00] How to learn more from Cedric Links and Resources Mentioned “The Making of an Expert” by K. Anders Ericcson “Deliberate Practice and Proposed Limits on the Effects of Practice on the Acquisition of Expert Performance: Why the Original Definition Matters and Recommendations for Future Research” by K. Anders Ericcson and Kyle W. Harwell “Peak: Secrets from the New Science of Expertise” by K. Anders Ericcson Manager Tools Todd Nief’s Show: Sarah Sentes (Manager Tools) on managing in industries that resist management Naturalistic decision-making “The Two Settings of Kind and Wicked Learning Environments” by Robin Hogarth and Tomás Lejarraga “Range: Why Generalists Triumph in a Specialized world” by David Epstein “Superior self-paced memorization of digits in spite of a normal digit span: The structure of a memorist’s skill.” by Yi Hu and K. Anders Ericcson The Cambridge Handbook of Expertise and Expert Performance “The relationship between expertise and visual search strategy in a racquet sport” by Bruce Abernethy and David G. Russell “Conditions for Intuitive Expertise: A Failure to Disagree” by Gary Klein and Daniel Kahneman Recognition primed decision “Developing cognitive task analysis and the importance of socio-cognitive competence/insight for professional practice” by Julie Gore and Adrian P. Banks “Friendly casualty outcomes: choice of counter Improvised Explosive Device tactics matters on the asymmetric battlefield” by Larry D Baca and Michael D Proctor Cristiano Ronaldo scores in complete darkness Jimmy Pedro “Sources of Power” by Gary Klein “The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work” by Gary Klein “A New Model of Scheduling in Manufacturing: Tasks, Roles, and Monitoring” by Sarah Jackson and John R. Wilson Explicit and tacit rationality Expected utility hypothesis Bayesian inference Lean startup “Superforecasting: The Art and Science of Prediction” by Philip Tetlock “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss “Thinking, Fast and Slow” by Daniel Kahneman “Psychobiology of Fatigue During Endurance Exercise” by Samuele Marcora Predictive coding “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport

When it comes to bettering ourselves as artists, it involves a lot of training, coaching, and practice. One popular strategy is called the 10,000 Hours Rule, popularized by Malcolm Gladwell. But today’s guest, psychologist Brooke Macnamara, has done research showing the importance of quality over quantity. Get the WINMI Newsletter: whyillnevermakeit.com In his 2008 book Outliers: The Story of Success, Gladwell proposes this rule based on a study of violinists conducted by psychologist Anders Ericcson. And the rule is pretty simple: mastery comes after someone practices one skill, like playing the violin, and according to Gladwell “10,000 hours is the magic number of greatness.” Today’s episode is going to focus on this rule, its implications as well as how or if it can be applied to us as artists. Follow Brooke: Website / Twitter  Follow WINMI: Instagram / Twitter / Website  Join this podcast as a WINMI Producer and gain access to exclusive episodes and special content.  

This MindEspresso is Is about achieving high performance and working in a flow state from Matthew McConaughey, Jiro Ono, Anders Erickson and Mihaly Csikszentmihalyi. I’ll be referencing the book PEAK by Anders Ericcson and the book FLOW Mihaly Csikszentmihalyi. I primarily work with corporate executives, but I also have a passion for personal leadership. I’ve started these Personal Leadership MindEspressos from people I’ve interviewed. **Critical Feedback encouraged. I’m going to try it for a couple of months to see if it’s useful. I've also started a small group for people to share their ideas around personal leadership. https://lnkd.in/ebvpHGt #coaching #performance #culture #motivation #innovation #management #personaldevelopment #culture #inspiration #diversity

Anders Ericcson parla della così detta "Deliberate Practice", ovvero della Pratica intenzionale. Nella quale ci spiega come per diventare campioni o N1 in qualsiasi campo, c'è bisogno di esercitarsi per 10.000 ore in 10 anni, cercando di perfezionare e migliorare, ogni nostra singola azione. Se ci pensi, è tantissimo tempo, ma io non potrei essere più d'accorso con questa teoria. In questo episodio, ti spiego meglio di che si tratta e perchè conoscerla, ti può aiutare a vedere il tuo impegno in "prospettiva".

In this episode, Sim discusses 5 books that have influenced how he thinks and have motivated him to explore deeper. www.unstoppablerise.com Resources mentioned: 1. 25 Books to Read In Your 20s - https://bit.ly/36yLKIG 2. Meditations by Marcus Aurelius - https://amzn.to/38CUbRF 3. How to Think Like a Roman Emperor by Donald Robertson - https://amzn.to/2S2QaQP 4. Deep Work by Cal Newport - https://amzn.to/2LUbVyg 5. Peak by Anders Ericcson - https://amzn.to/2PVori6 6. Psycho-Cybernetics by Maxwell Maltz - https://amzn.to/2YSgfmL 7. The Richest Man in Babylon by George Clason - https://amzn.to/2tkAiyH 8. The Millionaire Next Door by Thomas Stanley - https://amzn.to/34k30fN 9. The Power of Awareness by Neville Goddard -https://amzn.to/2RTrgmk

“You don’t change your identity overnight. You have to start with these little keyhole experiments until something that you think that was just an interest becomes a real passion or a vocation.”David EpsteinConventional wisdom dictates that mastery demands an early start. Relentless focus at the exclusion of other pursuits. And as many hours of deliberate practice as humanly possible.Be it violin, painting, basketball or boat building, there’s simply no substitute for a life wholly devoted to developing that narrowly defined skill.Hence the “10,000 hour rule” zeitgeist embrace — an edict divined by psychologist Anders Ericcson and made famous by Malcolm Gladwell.But is this actually true?Today’s guest put this theory to the test, researching the world’s top performers across a wide variety of disciplines to discover a most counter-intuitive truth — that early specialization is actually the exception to the rule. It turns out that the most successful among us are those who developed broad interests and skills while everyone else was rushing to specialize.Today we explore why breadth is the ally of depth – not the opposite. And why generalists are the ones most primed to excel.Enter journalist and multiple New York Times bestselling author, David Epstein.In addition to being an exceptional runner (he set the Columbia University record for 800 meters), David is a former investigative reporter for both ProPublica and Sports Illustrated with master's degrees in environmental science and journalism. Three of his stories have been optioned for films. And his TED Talk, Are Athletes Really Getting Better, Faster, Stronger? has been viewed over 8 million times (and even shared by Bill Gates).David is currently best known for his two smash-hit bestsellers, The Sports Gene: Inside The Science of Extraordinary Athletic Performance and Range: Why Generalists Triumph in a Specialized World. A #1 New York Times bestseller, Range is arguably the must-read breakout hit of 2019 — a book as much about parenting as it is about performance.This is an insanely informative and engrossing conversation about the benefits of being a generalist — in career, sports, science, art, and life.In a world that heavily favors early specialization, we discuss why it’s often the late bloomers who prevail. Why it's the jacks-of-all-traders rather than the nose-to-the-grindstoners who ultimately blaze a path to greater success, happiness and fulfillment in both career and life.We discuss David's infamous debate with Malcolm Gladwell that changed the famous thinker's mind — and spawned David’s groundbreaking books.We talk about the benefits of inefficiency. Why frequent quitters end up with the most fulfilling careers. And why failing isn’t just good, but the best way to learn.Our greatest masters — professional athletes, Nobel laureates, musicians, inventors, and scientists — all resist siloing themselves in a single field. Instead they think broadly. Embrace diverse experiences. And constantly cultivate new interests.My hope is that David’s message will inspire you to do the same.And if you’re a late bloomer like myself, this exchange is certain to reassure and delight. See acast.com/privacy for privacy and opt-out information.

Were you always searching for the next thing to do, know, or be? Were you known as a Jack of All Trades and it wasn't a good thing? Find out if you're a HedgeFox or one in the making and why that's a good thing. Listen to today's podcast to understand how that trait has become a quality in today's culture and society. Performance art concentration video: https://youtu.be/cW2YhHAot6I The Incredible Power Of Concentration - Miyoko Shida Books mentioned: Curious by Ian Leslie: http://michellespiva.com/Amz-IanLeslie-Curious Deep Work: Rules for Focused Success in a Distracted World by Cal Newport: http://michellespiva.com/Amz-CalNewport-DeepWork Peak: Secrets from the New Science of Expertise by Anders Ericcson: http://michellespiva.com/Amz-AndersEricsson-Peak Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihaly: http://michellespiva.com/Amz-MihalyCsikszentmihaly-Flow Rich Dad Poor Dad by Robert Kiyosaki: http://michellespiva.com/Amz-RobertKiyosaki-RichDadPoorDad Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Listen to today's podcast as Michelle talks about how to take what you know from experience and turn it into a teachable concept to others. 4 Components: Know-how: practical Know-what: facts Know-why: science Know-who: communication ____________________________ Books mentioned: Frames of Mind by Howard Gardner: http://michellespiva.com/Amz-HowardGardner-FramesofMind Peak: Secrets From the New Science of Expertise by Anders Ericcson: http://michellespiva.com/Amz-AndersEricsson-Peak Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1  CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva  IG: @MichelleSpiva  --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

First described by Anders Ericcson, deliberate / purposeful practice is a 5 step process that can create anyone into a master at some skill.

Copywriters are solitary creatures who spend large amounts of time alone. Yet the good ones understand quite a bit more about human motivations and behaviors than almost anyone else, including most professional psychologists. Why is that? A lot of it comes from observation and thinking about what they have observed. But more to the point, they have to… or, their copy just won't work. Last week we talked about a "core curriculum" of books people copywriters need to read. This week, we're going to talk about "the advanced stuff" – a deep and possibly disturbing survey of how and why people do what they do. Stuff you need to know if you want to improve the response to your copy. So today these words are especially relevant: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now, some friendly advice regarding what we're going to be talking about today. Of the dozens of books I considered for last week's episode and this one, the nine books I'm suggesting today made the cut. My advice is that you need to brace yourself when you read them. This stuff can be scary, because as you start to find out how people REALLY behave – and why – it will almost certainly shake up some of your cherished assumptions about humanity. But as a marketer and copywriter, you need to know anyway. Three categories of books: 1. Persuasion 2. Story 3. The mind, and learning -Persuasion Books 1. How to Argue and Win Every Time, by Gerry Spence • Spence is a lawyer with an incredible winning record • Learned some hard lessons early on, changed his approach • Not easy or fun, but incredibly valuable 2. Scott Adams: Winning Bigly – Persuasion in a World Where Facts Don't Matter Anymore, by Scott Adams • Visionary thinker about persuasion • This book could upset you – it's worth the disruption • I have it on order. I've only looked at the table of contents on Amazon. 3. Never Split the Difference, by Chis Voss • Former top FBI hostage negotiator • Not what you would expect • Some very valuable insights about persuasion I've never seen anywhere else. - Story Book 4. Wired for Story, by Lisa Cron • Talks about story and how the human brain responds to it • She's got plenty of Hollywood and NY publishing experience • Great teacher – clear explainer - Books on the Mind and Learning 5. Mindset, by Carol Dweck • Two types of people • Invaluable for understanding those who will/those who won't • Author is Stanford professor 6. The Talent Code, by Daniel Coyle • Shows why talent is NOT the deciding factor • Lots of tips for learning and improvement • Good introduction to work of Anders Ericsson (book 8) 7. Mastery, by George Leonard • Great book by terrific writer • Helps you understand the frustrations of getting better • Short book, easy read, strangely motivating 8. Peak, by Anders Ericcson and Robert Pool • The "10,000 hour rule" demystified • Clear and well written, but not an easy read • If you want to become a master copywriter, you must read this - Evolutionary Psychology 9. The Moral Animal, by Robert Wright • Will open your eyes to things you never thought about • Not always pleasant and sometimes scary • You'll understand human nature at a MUCH deeper levelDownload.

Copywriters are solitary creatures who spend large amounts of time alone. Yet the good ones understand quite a bit more about human motivations and behaviors than almost anyone else, including most professional psychologists. Why is that? A lot of it comes from observation and thinking about what they have observed. But more to the point, they have to… or, their copy just won't work. Last week we talked about a "core curriculum" of books people copywriters need to read. This week, we're going to talk about "the advanced stuff" – a deep and possibly disturbing survey of how and why people do what they do. Stuff you need to know if you want to improve the response to your copy. So today these words are especially relevant: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now, some friendly advice regarding what we're going to be talking about today. Of the dozens of books I considered for last week's episode and this one, the nine books I'm suggesting today made the cut. My advice is that you need to brace yourself when you read them. This stuff can be scary, because as you start to find out how people REALLY behave – and why – it will almost certainly shake up some of your cherished assumptions about humanity. But as a marketer and copywriter, you need to know anyway. Three categories of books: 1. Persuasion 2. Story 3. The mind, and learning -Persuasion Books 1. How to Argue and Win Every Time, by Gerry Spence • Spence is a lawyer with an incredible winning record • Learned some hard lessons early on, changed his approach • Not easy or fun, but incredibly valuable 2. Scott Adams: Winning Bigly – Persuasion in a World Where Facts Don't Matter Anymore, by Scott Adams • Visionary thinker about persuasion • This book could upset you – it's worth the disruption • I have it on order. I've only looked at the table of contents on Amazon. 3. Never Split the Difference, by Chis Voss • Former top FBI hostage negotiator • Not what you would expect • Some very valuable insights about persuasion I've never seen anywhere else. - Story Book 4. Wired for Story, by Lisa Cron • Talks about story and how the human brain responds to it • She's got plenty of Hollywood and NY publishing experience • Great teacher – clear explainer - Books on the Mind and Learning 5. Mindset, by Carol Dweck • Two types of people • Invaluable for understanding those who will/those who won't • Author is Stanford professor 6. The Talent Code, by Daniel Coyle • Shows why talent is NOT the deciding factor • Lots of tips for learning and improvement • Good introduction to work of Anders Ericsson (book 8) 7. Mastery, by George Leonard • Great book by terrific writer • Helps you understand the frustrations of getting better • Short book, easy read, strangely motivating 8. Peak, by Anders Ericcson and Robert Pool • The "10,000 hour rule" demystified • Clear and well written, but not an easy read • If you want to become a master copywriter, you must read this - Evolutionary Psychology 9. The Moral Animal, by Robert Wright • Will open your eyes to things you never thought about • Not always pleasant and sometimes scary • You'll understand human nature at a MUCH deeper levelDownload.

My thoughts on the recent interview with Anders Ericcson

K. Anders Ericcson, Conradi Eminent Scholar and Professor of Psychology at Florida State University, shares insights from his latest book "Peak: Secrets from the new science of expertise.” which he coauthored with Robert Pool. Find out how lessons learned from decades of research on human performance can help you maximize your effectiveness as a business owner and leader. Anders has spent his career researching how expert performers attain their superior performance through extended deliberate practice. Ericsson’s research has been widely cited and famously mischaracterized by Malcolm Gladwell, who failed to adequately distinguish between the quantity of hours spent practicing, and the quality of that practice when citing the "10,000-Hour Rule” in his New York Times bestseller, "Outliers."

If you've ever wanted more energy, vibrancy, and creativity in your life, then do we have the playful show for you. Today I'll be talking with my ever-playful wife, Jessica about play. What it's all about, why we need to do it, and why it's so incredibly important for all that we do…and at any age. That plus we'll talk about Nature time, nibblers, trying new things, exploring new trails, taking a child-like view of the world, and what's the powerful lesson Sir Meowsers has taught both of us about play. Game Changing Self-Improvement and Self-Help Topics Include: What we can learn from kitty play How play helps with arthritis and with our health How play can flip the on-switch for life What happens with kids when they have to focus and pay attention Why getting too serious hurts our kids efforts and ours as well How you can overcome obstacles by making things a gam What is play? What is nature play? What it means to look at the world with child-like eyes What's a great (playful) thing to do on a hike What it means to go to nature Why you don't want to enjoy your childhood while it lasts What's the importance of motor neurons What happens if you stop playing Why it's so important to nourish your soul How to make what you do playful What's the link between creativity and play Why it takes play to bring out our creativity and inspiration Why you can produce more when you step away from work – and head for play time What we can learn from the nameless dance walk guru What we can learn from Pharrell Williams and being happy How we can each be challenged to be more playful What a unicycle had to do with college How you can improve your grades by playing more What we can learn from Anders Ericcson and Peak Why it's so important to find something you like to do with your kids What where you live has to do with how you play Why gardening can be play How animals can make us more engaged in the world Jessica Lee and Michael Sandler Share the Game Changing Benefits of Play for Happiness, Health & Success! Fitness | Inspiration | Motivation | Spiritual | Spirituality | Meditation | Inspirational | Motivational | Self-Improvement | Self-Help | Inspire For More Info Visit: www.InspireNationShow.com

Conspiracy Theories get revisited as Eric and Bryan welcome fellow nerd Anders Ericcson as their guest. Click here if the player has trouble loading. Photo Credit: The infamously “invisible” USS Eldridge DE-173, c. 1944, courtesy Grunherz and Wikimedia. The post Invisible Teleporting Everythings appeared first on NERDONOMY.