Podcasts about bite sized books

Mike Capuzzi, founder of Bite Sized Books, emphasized the importance of short, helpful books for business owners. He explained how being seen as a book author can give one a competitive edge and how Shooks can be a powerful marketing strategy. Capuzzi offered insights on how to tie products and services to books and shared a formula for creating effective Shooks. He also shared success stories of authors he has worked with and encouraged business owners to consider writing short books as part of their marketing strategy.Mike shared a success story of a client who was a mercury-free dentist and had written a book called "Are Your Teeth Toxic?" He found local businesses where his ideal readers would be, such as yoga studios, health food stores, and chiropractors' offices, and displayed his book with a free offer. In the first 30 days, he got three new patients worth thousands of dollars, proving the effectiveness of targeted marketing.Audrey and Mike also discussed the power of short books and being an author. Mike shared success stories of authors who have used his services to create short books and how it has helped them in their business. They also discussed the importance of serving the reader first and creating a book that will benefit them.Be sure to chicken this ink to receive Mike free materials: Mikecapuzzi.com/magicAre you ready to write and publish your 100-page book? Visit bitesizedbooks.comMike is also a podcast host. Visit his site here authorfactor.comBuzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Riverside.fm Professional Remote Content Creation StudioAltogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business Cards Let's speed up your follow up. Get a digital business card.Small Business Legal Services Your Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests Now Keep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

Join Divya Parekh to learn about storytelling. Turn your experiences and achievements into compelling narratives that captivate an audience, making them more memorable and impactful. Click this link to learn more https://success.divyaparekh.com/unfairadvantage/Get a taste of success with Bite-Sized Books! For just $1. Click now to start your journey! http://bit.ly/3YtcSAxBeyond Confidence is broadcast live Tuesdays at 10AM ET.Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).Beyond Confidence Radio Show is broadcast on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.

Interview With Mike Capuzzi Achieve Maximum Influence and Impact With Your Own Short, Helpful Book #BiteSizedBooks #Shooks #MikeCapuzzi Hi, and welcome to the show! On today's show I have the pleasure of welcoming world-renown marketing strategist and Amazon #1 best seller Mr. Mike Capuzzi to talk about little books called ‘Shooks' and how business owners, entrepreneurs and CEO's can use these bite sized books to leverage the power of being a short, helpful book author. Since 1998, Mike has helped thousands of business owners market their business smarter and since 2008, he has helped business owners become published authors. In 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs and CEOs. Mike helps entrepreneurs and business owners publish short, helpful "direct response" books to grow their authority and differentiate their businesses. Mike's short, Shooks™ are very intentional in the way they look, in their singular focus, how the helpful content is choreographed, and in their ultimate goal to get readers to take action and become your customer, client, patient, member, or student. Shooks are faster to create, easier to read, and are designed according to an intentional and proven direct response marketing formula. This is an important and critical differentiator from all the other types of books out there because direct response books are focused on getting readers to respond (not just read and put on their bookshelf). To learn more about the topics discussed, or to contact Mike directly, click the link below. Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Marcia talks with multi best selling author, publisher, & host of the Author Factor podcast, Mike Capuzzi. Since 2008, Mike has helped business owners become published authors. In 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooksTM) for business owners, entrepreneurs and CEOs. Mike explains how powerful these short helpful books can be a boost in credibility for ANY business owner. You can find more about Mike's short helpful books at www.bitesizedbooks.com  or grab a few of his best sellers for free at www.MikeCapuzzi.com/magic  ================= Marcia and 3 other experts are hosting a business growth panel on Saturday, June 17th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com  & use the 75% off discount code "Super" for your $27 ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now for bonus material. ================= Please subscribe & ring the bell for reminders about next week's show . ================= About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com Curious or have questions. Text her at 949-229-2112. ♾️  

Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs. If you've ever thought about writing a book or need some marketing help with a book you've already written this is the episode for you and Mike has a great gift for everyone KEY TAKEAWAYS Publishing short information books can help define  entrepreneurs and business owners in their marketplace What do you want the reader to do after they have read your book? If you always focus on serving the reader you will be able to easily decide on a subject for a book It's important to have a point of distinction from other people in your area of business Publishing a book is a long-term investment for generating leads for your business The goal is to get the reader to respond and take action to become a client of your business Think about the people you can help with your publication, it's a disservice to others for you not to do it Think about your ideal reader and share stories that they will find relevant, you are serving them Consistency is what will make you successful To increase your confidence you have to take action and be around other successful people BEST MOMENTS ‘There is a special thing that happens when you become a published book author' ‘A book is a written conversation between you and others ‘ ‘Published book authors are seen as an authority in their area' RESOURCES FOR THIS EPISODE https://mikecapuzzi.com/magic/ VALUABLE RESOURCES https://www.facebook.com/groups/confidententrepreneurscollective  http://www.nataliearabella.com/club Confidence Mastery Podcast  Consultation Call Booking https://calendly.com/natalie-arabella-bailey/confidencecollective ABOUT THE GUEST Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients. This expertise has led him to be a guest speaker on the stages of some of the world's most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing. In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs. CONTACT DETAILS https://mikecapuzzi.com/magic/ ABOUT THE HOST Natalie Bailey is a Property Developer and Coach and Mentor. Having over 10 years' experience in running businesses, including Bars, Gyms, and eCommerce she now has a property development business with her business partner and Mum, Paula. She helps others be more confident and successful in health, wealth & happiness so they can live the life they dream of.  On a mission to help combat loneliness with the Better Together message, she helps busy, lost and stuck entrepreneurs to truly connect with themselves with the Confident Entrepreneurs Club, her Mastermind groups and Retreats. Living between Mallorca and London, she embodies everything she teaches. With a background in Personal Training, health and fitness is high on the agenda, with wealth creation and happiness going hand in hand to create a confident and successful life. Check out www.nataliearabella.com for more information. Check out www.nataliearabella.com for more information and coaching plans CONTACT METHOD FACEBOOK- https://www.facebook.com/nataliearabellabailey LinkedIn- https://www.linkedin.com/in/nataliegoldstarbep/ Instagram- https://www.instagram.com/nataliearabellabailey/ Clubhouse- https://www.clubhouse.com/@nataliearabella TikTok- https://www.tiktok.com/@nataliearabellabSee omnystudio.com/listener for privacy information.

Mike Capuzzi is a publisher, author, and book publishing coach and has been helping clients create exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today.

In this KEEN ON episode, Andrew talks to 50 STATES OF MIND author Ryan Bernsten on how everyone in America is connected and nobody is lost Offering a fresh perspective on U.S. politics, American national and Oxford University Masters graduate Ryan Bernsten's book 50 States of Mind: A Journey to Rediscover American Democracy will be published on March 28, 2023 by UK publishers Bite-Sized Books. Bernsten is a graduate of Northwestern University and Oxford's Creative Writing Master's program. He has written for The Oxford Political Review, USA Today, The Infatuation, and The Trevor Project, where he currently serves as Senior Managing Editor. Ryan is an award-winning playwright whose plays have been performed across the US and UK. Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children. Learn more about your ad choices. Visit megaphone.fm/adchoices

464 Mike Capuzzi - Bite-Sized Books to Build Authority & BusinessWelcome to Episode 464 of The Today's Leader Podcast, Building Tomorrow's Best Leader Today. Our guest today is Mike Capuzzi and if you are looking for ways to build your authority and increase growth in your business, then stay tuned.Mike Capuzzi is an author, nonfiction book coach and short book publisher for business owners, entrepreneurs, and CEOs who want to leverage the power of being a short, helpful book author.Since 1998, Mike has helped thousands of business owners market their businesses smarter and since 2008, Mike has helped business owners become published authors. In 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs, and CEOs. Shooks are the ideal type of book for these men and women to publish because they are easy to create, can be read in about an hour and offer helpful ways for readers to connect with the author.Please welcome Mike to the podcast.--------------------------------------------------Show LinksListener gift link: https://MikeCapuzzi.com/giftsRead The 100-Page Book online: https://100PageBook.com/flipRead the The Magic of Shooks: https://bitesizedbooks.com/authorsMy web sites:https://MikeCapuzzi.comhttps://BiteSizedBooks.comMy podcast:https://TheAuthorFactor.com————————————————Video versions of this podcast are available on Youtube at https://www.youtube.com/@TonyCurl/Our Podcast is hosted at https://www.spreaker.com/show/the-todays-leader-podcastOur podcast is recorded on the Riverside.fm Platform https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=tonyIf you are looking to build better leadership skills, check out The Today's Leader website at todaysleader.com.auWe are driving a leadership revolution and BUILDING TOMORROW'S BEST LEADERS, TODAY!Today's Leader is a collective, The mindset to make a difference and the ability to create an impact. Our Emerging Leaders Masterclass can be found at https://www.tomorrowsbestleaders.com/course/emerging-leaders-roundtable-masterclass#/homeThink & Grow Business Hosts our Today's Leader Masterminds. TAGB where we focus on personal, professional, and business growth. Book your free 30-minute discovery call at https://thinkandgrowbusiness.com.au/book-your-free-discovery-call/You are standing Stronger, Braver, and Wiser. Don't forget the golden rule “ Don t be an A-HoleWatch our Video Podcasts on Youtube https://www.youtube.com/c/TonyCurl/Follow on Linkedin https://www.linkedin.com/company/the-todays-leader-podcast/Check Out our Top 10 Leadership Podcasts: https://todaysleader.com.au/the-best-leadership-podcasts-for-2021/#purpose #leadership #communication #conversations #clarity #todaysleader #blindspot #tomorrowsbestleaders #mentoring #mondaymentoring #development #developmentplan #highpotentiall #impostersyndrome #careerskills #management #people #process #crisisleadership #storytelling #productivity #legacy #lead #fear#personalgrowth #leadershipgrowth #business #eq

464 Mike Capuzzi - Bite-Sized Books to Build Authority & BusinessWelcome to Episode 464 of The Today's Leader Podcast, Building Tomorrow's Best Leader Today. Our guest today is Mike Capuzzi and if you are looking for ways to build your authority and increase growth in your business, then stay tuned.Mike Capuzzi is an author, nonfiction book coach and short book publisher for business owners, entrepreneurs, and CEOs who want to leverage the power of being a short, helpful book author.Since 1998, Mike has helped thousands of business owners market their businesses smarter and since 2008, Mike has helped business owners become published authors. In 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs, and CEOs. Shooks are the ideal type of book for these men and women to publish because they are easy to create, can be read in about an hour and offer helpful ways for readers to connect with the author.Please welcome Mike to the podcast.--------------------------------------------------Show LinksListener gift link: https://MikeCapuzzi.com/giftsRead The 100-Page Book online: https://100PageBook.com/flipRead the The Magic of Shooks: https://bitesizedbooks.com/authorsMy web sites:https://MikeCapuzzi.comhttps://BiteSizedBooks.comMy podcast:https://TheAuthorFactor.com————————————————Video versions of this podcast are available on Youtube at https://www.youtube.com/@TonyCurl/Our Podcast is hosted at https://www.spreaker.com/show/the-todays-leader-podcastOur podcast is recorded on the Riverside.fm Platform https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=tonyIf you are looking to build better leadership skills, check out The Today's Leader website at todaysleader.com.auWe are driving a leadership revolution and BUILDING TOMORROW'S BEST LEADERS, TODAY!Today's Leader is a collective, The mindset to make a difference and the ability to create an impact. Our Emerging Leaders Masterclass can be found at https://www.tomorrowsbestleaders.com/course/emerging-leaders-roundtable-masterclass#/homeThink & Grow Business Hosts our Today's Leader Masterminds. TAGB where we focus on personal, professional, and business growth. Book your free 30-minute discovery call at https://thinkandgrowbusiness.com.au/book-your-free-discovery-call/You are standing Stronger, Braver, and Wiser. Don't forget the golden rule “ Don t be an A-HoleWatch our Video Podcasts on Youtube https://www.youtube.com/c/TonyCurl/Follow on Linkedin https://www.linkedin.com/company/the-todays-leader-podcast/Check Out our Top 10 Leadership Podcasts: https://todaysleader.com.au/the-best-leadership-podcasts-for-2021/#purpose #leadership #communication #conversations #clarity #todaysleader #blindspot #tomorrowsbestleaders #mentoring #mondaymentoring #development #developmentplan #highpotentiall #impostersyndrome #careerskills #management #people #process #crisisleadership #storytelling #productivity #legacy #lead #fear#personalgrowth #leadershipgrowth #business #eq

Ever dreamed of writing your own book, but the responsibilities of everyday life seem to make that dream impossible? Or maybe you like to read, but never actually finish a book because something always seems to interrupt? Yeah, me too. Today's guest has a solution to this literature problem! Mike Capuzzi, a nonfiction book coach and publisher for business owners, shares how you can extract important nuggets of information to create engaging, concise content that doesn't take weeks to read. He calls these types of books SHOOKS (short books). Designed to be read cover to cover in just one hour, you could turn your reading or publishing dreams into reality this year!  Mike is the author of 15 books, including two international Amazon # 1 Best Sellers. He is also the host of The Author Factor Podcast.  About Your Host DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.   Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive. Connect with Denise DCA Virtual Business Support website. View and listen to Podcasts with Denise Cagan. LinkedIn 

If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today. Mike Capuzzi is an author, nonfiction book coach, and short book publisher for business owners, entrepreneurs, and CEOs looking to leverage the power of being a short, helpful book author. Since 1998, Mike has helped thousands of business owners market their businesses smarter. Bite Sized Books is his book publishing company, founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs, and corporate leaders. Shooks are the ideal type of book to publish because they are easy and fast to create, can be read in about an hour, and offer helpful ways for readers to connect with the author. Mike is the author of 15 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom and insights on how they write and leverage a nonfiction book in their businesses. And because we are broadcasting LIVE on Veteran's Day, Mike also will be talking about a book that he recently published along with 13 military veterans sharing their ideas for a strong nation. I have an advanced release copy of that book called 'I LOVE AMERICA' on my desk now and I STRONGLY recommend it. Websites: Mike Capuzzi | Bite Sized Books  The Author Factor Podcast | Amazon

In this episode, I'm joined by Mike Capuzzi, the author of The Magic of Short Books and the founder of Bite Sized Books. If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share in this episode. We talk about: The big idea of the Magic Of Short Books. [3:10] Three powerful benefits of publishing a non-fiction book. [5:30] How a Shook overcome the most common excuse for writing a book. [7:15] The pathways for making your short non-fiction book more powerful. [9:00] The magic sauce of a Shook. [11:55] Can you make money with a Shook? [14:20] The magic formula for building your authority. [15:45] Exciting things happening in Mike's world that might interest you. [17:45] Mike's ideal client and how he serves them. [20:00] How to get hold of Mike's Magic short book kit of three Shooks. [25:00] The premise of Mike's The Author Factor Podcast. [26:25] Full show notes and links mentioned are available at https://badasspreneurs.com/mike-capuzzi/ =====

Mike is an amazon bestselling author, publisher and coach for business owners. He is the author of 15 books, including 2 international Amazon bestsellers, The 100-Page Book and The Magic of Short Books.  Mike has over 25 years of marketing experience and  his expertise has led him to be a guest speaker on the stages of some of the world's most foremost experts on marketing.  In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs. Which publishes a unique "direct response marketing" format of short nonfiction, business-oriented books for business owners, entrepreneurs and CEOsMike Capuzzi- Mike Capuzzi - Publisher, Author & Coach - Mike Capuzzi (99+) Mike Capuzzi | LinkedIn

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. And a massive bonus is that they also increase your authority in search engines like Google. Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy. As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week's incredible guest, George Kapernaros. What you'll learn from Mike Capuzzi 00:00 Mike Capuzzi and Jason Barnard00:43 Mike Capuzzi'z 100 Page Book01:15 Mike Capuzzi'z Brand SERP01:52 What is a “Shook”?05:58 Who are Shooks for and Who are they not for?07:20 Can Doing Upsell Affect the Value of a Book?08:06 What are the Two Pathways Built for Readers?09:25 Book-centric Marketing Strategy11:08 How to Make Money With a Book13:00 The Free Book Strategy14:48 What Does Shook-centric Authority Mean?17:53 Are Books a Monologue?18:45 Mike Capuzzi's Thoughts on Creating a Website for Each Book21:23 Purple Cow vs The Big Idea23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook26:10 How Long Does it Take to Write a Shook?27:35 Tips for Staying Focused When Writing a Shook29:25 Passing the Baton: Mike Capuzzi to George Kapernaros This episode was recorded live on video August 2nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. And a massive bonus is that they also increase your authority in search engines like Google. Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy. As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week's incredible guest, George Kapernaros. What you'll learn from Mike Capuzzi 00:00 Mike Capuzzi and Jason Barnard00:43 Mike Capuzzi'z 100 Page Book01:15 Mike Capuzzi'z Brand SERP01:52 What is a “Shook”?05:58 Who are Shooks for and Who are they not for?07:20 Can Doing Upsell Affect the Value of a Book?08:06 What are the Two Pathways Built for Readers?09:25 Book-centric Marketing Strategy11:08 How to Make Money With a Book13:00 The Free Book Strategy14:48 What Does Shook-centric Authority Mean?17:53 Are Books a Monologue?18:45 Mike Capuzzi's Thoughts on Creating a Website for Each Book21:23 Purple Cow vs The Big Idea23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook26:10 How Long Does it Take to Write a Shook?27:35 Tips for Staying Focused When Writing a Shook29:25 Passing the Baton: Mike Capuzzi to George Kapernaros This episode was recorded live on video August 2nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. An a massive bonus is that they also increase your authority in search engines like Google. Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy. As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week's incredible guest, George Kapernaros. What you'll learn from Mike Capuzzi 00:00 Mike Capuzzi and Jason Barnard00:43 Mike Capuzzi'z 100 Page Book01:15 Mike Capuzzi'z Brand SERP01:52 What is a “Shook”?05:58 Who are Shooks for and Who are they not for?07:20 Can Doing Upsell Affect the Value of a Book?08:06 What are the Two Pathways Built for Readers?09:25 Book-centric Marketing Strategy11:08 How to Make Money With a Book13:00 The Free Book Strategy14:48 What Does Shook-centric Authority Mean?17:53 Are Books a Monologue?18:45 Mike Capuzzi's Thoughts on Creating a Website for Each Book21:23 Purple Cow vs The Big Idea23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook26:10 How Long Does it Take to Write a Shook?27:35 Tips for Staying Focused When Writing a Shook29:25 Passing the Baton: Mike Capuzzi to George Kapernaros This episode was recorded live on video August 2nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand. But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy those benefits listed above. In fact, your book can come in at well under 100 pages (including plenty of images and large type). Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books. Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books. If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today. Visit mikecapuzzi.com/gifts for your free copies of the books mentioned on this episode.

Sales and Cigars Episode 60 Mike Capuzzi “Turning Business Owners Into Book Authors” Walter sits down author, coach, and publisher Mike Capuzzi of Bite Sized Books. Mike specializes in helping business owners, entrepreneurs and CEOs publish short helpful books for long term profits. These short helpful books or as Mike calls them Shooks are around 100 to 120 pages and seem like a one-hour conversation on whatever your “special sauce” may be. Not overwhelming your readers is key, instead of writing one 300-page book, write three 100-page books. Being an author adds to your value and credibility and creates a tangible sales tool that people hold on to. Mike also generously has a gift for all our listeners; use the link below to claim yours. Mike like Walter is a lover of cigars and a nice bourbon and has some fun stories to share. Connect with Mike Capuzzi: https://www.linkedin.com/in/mikecapuzzihelps/   https://www.facebook.com/MikeMCapuzzi   FREE GIFT FOR LISTENERS:  https://mikecapuzzi.com/magic/   Connect with Walter Crosby: https://www.linkedin.com/in/walterlcrosby/ https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee https://helixsalesdevelopment.com/ https://helixsalesdevelopment.com/podcast/ walter@HelixSalesDevelopment.com

This week, Roger chats with Mike Capuzzi, publisher, author and book publishing coach, about the power of shooks otherwise known as short books, and how you as an entrepreneur can use them to market your business.  Mike breaks down how you can use shooks to reach clients and establish yourself as market leader in your field.  He further explains why you should publish a shook and the advantages of shooks for the author and its readers. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Mike Capuzzi Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.  In 2019, he launched Bite-Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books. Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books. If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable.  This is a must-have addition to every accountant's library to provide to have the premier accounting business today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestion you may have.  We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

Mike Capuzzi is a publisher, author, and book publishing coach and has been helping clients create exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books. Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books. If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today.

S03E039 - Julie and Corey are joined by Mike Capuzzi of Bite Sized Books to talk about being an author.  At the beginning of the show, Julie and Corey talk about their own thoughts on reading and reading habits and Corey gives a theory as to why video is more popular to writing.  Once Mike joins, they pick up the conversation where it left off and get into the concept of Bite Sized Books.  They cover the expectations of being an author and how to use that to your advantage.  Hint:  you probably won't make money off the book itself.  Mike talks about how to measure success from the book and the group talk about pitfalls of writing a good book.   Get a gift from Mike on his website (www.mikecapuzzi.com/gifts)   Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach 

Mike Capuzzi is the founder and owner of Bite Sized Books, a publishing company that specializes in nonfiction short helpful books, or “shooks”, to allow business owners to promote themselves and their business. Mike's team works with local business owners, corporate executives, service providers, and online entrepreneurs to create book-centric marketing strategies that are efficient, strategic, and profitable. In this episode of Small Business Storytellers, Seth Silvers and Mike Capuzzi dive into the world of nonfiction books and discuss the benefits of publishing books as a business owner. They also talk about the ins and outs of publishing books for marketing purposes, and how certain strategies can be applied to create effective and exceptional books. Connect with Mike and check out Bize Size Books Mike's Website: https://mikecapuzzi.com/ Bite Sized Books Website: https://bitesizedbooks.com/ This episode was produced by Story On Media & Marketing: https://www.successwithstories.com. --- Send in a voice message: https://anchor.fm/seth-silvers/message

Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.If you've ever wanted to write a non-fiction book but weren't sure how to do it, you're going to love what Mike has to share today.Listener gift link:https://MikeCapuzzi.com/giftsRead the The Magic of Shooks:https://bitesizedbooks.com/authorsMy web sites:https://MikeCapuzzi.comhttps://BiteSizedBooks.comMy podcast:https://TheAuthorFactor.com

Are you interested in learning a better way to grow your profits? In this segment, Mike Capuzzi shares how he helps business owners, entrepreneurs and corporate leaders write, publish, and leverage short, helpful books (shooks I call them) to create a unique differentiation point for them and their business. See video here - https://youtu.be/ZvKFM2lvFjQ WHO IS MIKE? Mike Capuzzi is an advisor, author and publisher for business owners looking to stand out. Since 1998, Mike has helped thousands of business owners market their business smarter. He is the inventor of the world-famous collection of hand-drawn direct-response doodles—CopyDoodles®—which are used by copywriters, marketers, and business owners around the world. For the past decade, Mike has helped business owners become published authors and in 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooksTM) for Main Street business owners. Shooks is the ideal type of book for local business owners to publish because they are easy to create, can be read in about an hour and offer helpful ways for readers to connect with the author. In his latest shook, The 100-Page Book, Mike shares his proven formula anybody can use to author, publish, and leverage a shook to create a position of authority, differentiate one's business and attract more ideal customers. MIKE'S CALL TO ACTION Read two of my shooks for free: The 100-Page Book The Shook Quick Start Guide https://mikecapuzzi.com/gifts/ https://BiteSizedBooks.com GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Mike Capuzzi is the founder of Bite Sized Books and author of six books himself, including a #1 bestseller The 100-Page Book: The Business Owner's Guide to Self-Publishing a Short Customer Attraction Book. In this interview he shares the framework he uses to create short helpful books he calls "shooks" to generate a steady stream of customers for small business owners in any industry.

Watch the video recording of this show, See the highlight videos Gain access to online real estate syndication resources ACCESS THE SHOWNOTES PAGE BY CLICKING HERE.

Mike Capuzzi is a publisher, author and business coach. Are you looking to get to the next level in your business? Mike is your guy. Throughout his 25 years in marketing with 21 of those as a consultant, Mike's has consistently surpassed the expectations and outcomes of traditional marketing concepts for his clients.   This is the thing I'm most excited to tell you about, Mike. In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks). He originally set these up for the local Main Street business owners he saw struggling to get their customers to go online after they had left their brick-and-mortar shops. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books. (see more here: https://bitesizedbooks.com/   Mike is also the host of The Main Street Author Podcast where he interviews business owners and book experts on real-world, proven ways to leverage a book to position yourself and promote your business. After this interview I recommend you check out the programs and testimonials of SHOOKs and how they work for business owners at  MikeCapuzzi.com, and if you think you would make a great guest (one that has written and published at least one printed book), visit MikeCapuzzi.com/guest to introduce yourself!

Listen in as Mike Capuzzi of Bite Sized Books and the Main Street Author Podcast interviews John Kremer on how to sell more books. Lots of great tips are shared in this half-hour interview. You’ll be glad you listened in. Listen in as Mike Capuzzi of Bite Sized Books and the Main Street Author Podcast […]