PROFIT With A Plan

Create Raving Fans: How Small Businesses Win Big with Memorable Experiences  EP304 Profit With A Plan Podcast Released May 27, 2025 Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service Solutions Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit® Podcast Notes: In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them. If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap. ⏱️ Timestamps + Key Moments: 00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist 00:04:02 – What Disney taught Vance about loyalty and brand affinity 00:05:38 – Why Chick-fil-A trains better employees than most companies 00:07:00 – The real reason small businesses can't blame the labor pool 00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney 00:10:04 – Why creating emotional connection beats flashy branding every time 00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients 00:13:58 – The simple 3-part system to keep clients for life 00:15:50 – Why paper newsletters still outperform digital marketing 00:17:40 – How even B2B firms can use customer experience to grow loyalty 00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations" 00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz 00:29:11 – Branding an insurance agency as “the agency that rocks” 00:31:05 – Why being memorable is better than being the cheapest 00:32:11 – Little things, big impact: how a university security guard wowed Vance's family 00:36:03 – Vance's free gift: 52 Ways to Wow Your Customers Without Breaking the Bank

Simplify & Scale: The Power of a Clear Business Promise 

Simplify, Document, Scale: The 3-Step System for Process Excellence  EP302 Profit Withe a Plan Podcast Released May 13, 2025 Guest: Errol Allen, Process Expert, Founder of Errol Allen Consulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Curiosity-Driven Leadership: The Operational Edge  EP301 Profit With A Plan Podcast Released May 6, 2025 Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

Stop Selling, Start Dating - How to Build Loyal Clients EP300 PROFIT With A Plan Podcast Released April 29, 2025 Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers Podcast: Profit With A Plan Guest: Deirdre Tshien | CEO of Capsho Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

Break Through Resistance & Build a More Valuable Business with Justin Goodbread

Fix the Friction: How to Align Teams for Better Performance EP297 of Profit With A Plan Podcast Release date: April 8, 2025 Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™ Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Episode Summary: Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team's success. Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.

EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy Release date:  April 1, 2025 Guest: Eden Lovejoy, Founder of Virtual GM Matrix Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

Is your business built for long-term value or just survival? Guest:  Saul Cohen, Accountant and Acquisitions Expert - The Expert Eye Host: Marcia Riner, Business Growth Strategist - Infinite Profit® In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it's time to sell.

How to Spot & Keep A-Players in Your Business with Dr. Axa Yox GUEST: Dr Axa Yox, PhD, award winner, inventor and author HOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Episode Summary Hiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team. With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you're serious about scaling your business with the right talent, this episode is packed with actionable strategies you don't want to miss! Key Takeaways ✅ How to identify top talent – Spot the best candidates who will drive your business forward. ✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving. ✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back. Timestamps & Key Insights

Hidden Government Resources to Grow Your Business for Free Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting Episode Summary In this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth. At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you're a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy.

Crafting Marketing that Connects with Emily Aborn Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host Introduction What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth? In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools. We're diving deep into: ✔ How to craft marketing that feels authentic and engaging ✔ The balance between pain points and benefits in messaging ✔ Why cohesive branding matters across all platforms ✔ The power of specificity and clarity in your content Whether you're a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business. Let's jump in! Episode Highlights & Key Takeaways [00:00:07] Introduction: The Power of Words in Marketing Marcia introduces the episode and the role of effective copywriting and branding in business success Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging [00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist The importance of storytelling in making marketing more relatable and effective [00:06:49] Discovering What You Truly Love in Business How Emily identified her strengths in marketing, writing, and strategy The importance of aligning your business with your natural talents for long-term success [00:08:56] The Power of Specialization Without Losing Opportunities Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients Why specialization can actually attract higher-quality clients [00:10:59] Crafting a Clear, Authentic Message for Your Brand Avoid trying to be everything to everyone—clarity builds trust and connection Consistency in tone and language reinforces your brand identity Using recordings of natural conversations to refine messaging [00:13:40] Pain Points vs. Benefits: Finding the Right Balance Many marketing strategies focus only on pain points, but is that always the best approach? Why excitement and aspiration can be just as powerful as urgency and fear Instead of just fixing a problem, market the vision of a better future [00:15:47] Selling Without Manipulation Not every customer wants a quick fix—some prefer a strategic, long-term approach The difference between marketing to emergency buyers vs. aspirational buyers Why attracting aligned customers leads to better long-term relationships [00:20:29] Making Copywriting More Conversational and Engaging Find your natural speaking style and let it translate into your writing Avoid robotic or overly polished copy—people connect with authenticity Using voice memos to refine messaging before writing [00:23:28] Using Specificity to Make Your Message More Relatable A vague message won't connect with the right audience Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.” Being specific makes content feel more personal and engaging [00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcome Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?” Speaking to a specific outcome attracts the right audience without alienating potential customers [00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer Content marketing should speak to one specific audience per post Trying to appeal to everyone at once makes messaging unclear and ineffective Instead of writing one long, general post, create separate targeted messages for different audience segments [00:30:42] Creating a Cohesive Marketing Strategy Marketing starts with a great conversation that builds trust and leads to sales Effective copywriting connects with the audience and makes it easy for them to take action Your words should reflect your brand personality so potential clients feel they already know you Conclusion: Your Words Can Build Your Business Great marketing isn't about tricks or gimmicks—it's about using the right words to connect, engage, and convert. Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience. So, what's your next step?

Selling Your Business in 2025? What Buyers Want with Chris Cantwell

Bootstrapping for Growth: How to Scale Smart Without Outside Investors Released February 18, 2025 Guest: Manny Skevofilax CEO of Portal CFO Consultants Host: Marcia Riner, Business Growth Strategist, Infinite Profit®   Is chasing rapid growth putting your profits at risk?

The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of Anura Host: Marcia Riner - Business Growth Strategist of Infinite Profit®

Work Less, Earn More: Smart Systems & Time Investment for Business Growth EP288 of PROFIT With A Plan Podcast February 4, 2025 Guest:  Jordan Tait, founder of The Intentional Business Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Episode Summary: Is your business running you instead of the other way around? In this episode of Profit with a Plan, host Marcia Riner sits down with Jordan Tait, founder of The Intentional Business, to discuss how 6 and 7-figure entrepreneurs can design a business that supports their ideal lifestyle without working more hours. Jordan shares his journey from corporate burnout to building a business that prioritizes profit, efficiency, and freedom. Discover how smart time investment, systemization, and strategic delegation can transform your business into a tool that works for you—not against you.

Stress-Free Hiring: How to Find the Perfect Fit for Your Team with Dr. Mike Neal PROFIT With A Plan Podcast, EP 287 January 28, 2025 Guest: Dr Mike Neal, a practicing Optometrist and CEO of Build My Team Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Episode Summary: Tired of wasting time and money on the wrong hires? Dr. Mike Neal, CEO of Build My Team and practicing optometrist, joins the podcast to share his revolutionary approach to hiring. In this episode, you'll discover why traditional methods like resumes are outdated, how to find hidden A-player talent, and why hiring quickly and proactively can transform your business. Learn how Dr. Neal's assessment-based hiring process can save time, cut costs, and bring the right people into your team with confidence.  

Aligning Teams with Customer-Centric OKRs with Josh Seiden EP286 of PROFIT With A Plan Podcast Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Episode Length: ~35 minutes   Episode Summary In this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create clarity, empower teams to prioritize effectively, and ensure measurable customer impact. If you've ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters. Key Discussion Points with Timestamps [00:00] Introduction to the Episode Marcia introduces Josh Seiden and his expertise in strategy, customer-centricity, and evidence-based decision-making. The focus: Aligning team efforts with OKRs to deliver measurable customer value. [00:05] What Are OKRs? Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals. Example: Cleveland Clinic's goal to be "the best place in the world to receive health care" and the measurable steps to achieve it. [00:18] The Problem with Top-Down Leadership Discussing how leadership's disconnected goals can lead to wasted effort. OKRs bridge the gap between leadership vision and team execution. [00:30] How OKRs Align Teams OKRs empower teams by providing a framework that clarifies the “why” behind tasks. Encouraging creativity and problem-solving among employees by focusing on outcomes rather than tasks. [00:45] Applying OKRs in Small and Large Organizations Josh highlights examples of OKRs in startups, nonprofits, and enterprises. OKRs can focus on big goals like revenue growth or smaller initiatives like employee engagement. [01:05] Building Customer-Centric OKRs The importance of understanding customer behavior to set meaningful objectives. Josh shares how to align internal and external goals with customer needs for maximum impact. [01:18] Measuring Success with Key Results Outcomes must reflect a change in customer behavior that creates value for both the organization and the customer. Example: Increasing average shopping cart size as a key result for premium brand positioning. [01:30] Implementing and Adjusting OKRs Setting a regular rhythm of OKR check-ins (weekly, monthly, quarterly) to assess progress and recalibrate strategies. Josh emphasizes the experimental nature of OKRs, encouraging teams to test and iterate. [01:45] Overcoming Common OKR Challenges Why OKRs fail when they lack clarity or buy-in from teams. Josh introduces the OKR Repair Kit, a free resource to troubleshoot and improve implementation. [02:00] Resources for Getting Started Josh's book, Who Does What By How Much?, offers a practical guide to customer-centric OKRs. Visit OKR-Book.com for free tools like the OKR Repair Kit. [02:20] Final Takeaways Marcia and Josh wrap up with actionable insights on aligning teams, empowering employees, and creating measurable impact. Key quote: “Every organization wants to get better, but OKRs help define what ‘better' means.” Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it's not just about working harder—it's about working on the right things that create measurable value for your customers and your company. If you're ready to dive deeper into this transformative framework, check out Josh's book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com. Key Keywords for SEO Optimization Objectives and Key Results (OKRs), Customer-centric strategy, Team alignment framework, Measuring organizational success, Business growth tools, Evidence-based decision-making, Boosting employee engagement, OKR implementation strategies, Practical OKR guide, OKR Repair Kit, Profit With A Plan, Business Podcast   This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That's why we're offering a Free Growth & Marketing Audit. In one powerful session, we'll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let's get started!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Fix Profit Leaks and Build a Sales Powerhouse with Nicholas Loise Are you ready to plug the biggest profit leaks in your business and build a sales engine that drives consistent growth? In this episode of Profit with a Plan, host Marcia Riner is joined by Nicholas Loise, founder of Sales Performance Team and a seasoned sales leader. Nick shares the secrets to transforming your sales process into a powerhouse of profitability while creating systems that boost your business's value when it's time to sell. If you're ready to turn your sales team into a profit-generating machine, this episode is a must-listen! Key Topics Covered: [00:00:06] The #1 Profit Leak in Businesses Nick dives into why most businesses bleed profits through lost sales and how focusing on conversion rates can reverse the trend. [00:08:00] Building a Foolproof Sales Playbook Learn how to design a replicable sales system and playbook that sets up your sales team for success. [00:14:15] The Key to Sustainable Sales Growth: The 5 Ps Nick outlines the essential components: People, Processes, Playbook, Production, and Pipeline, to create a high-performing sales team. [00:20:00] The High Cost of Missed Sales Explore how lost sales impact your bottom line and actionable strategies to address them. [00:28:30] The Sales Process as an Asset Discover how having a proven, repeatable sales process can significantly enhance your business's enterprise value when selling. [00:33:50] Coaching for Sales Excellence Nick emphasizes the importance of coaching salespeople, analyzing calls, and refining their approach to increase conversions. [00:38:20] Common Sales Mistakes to Avoid Avoid the pitfalls of targeting the wrong audience, poor messaging, and ignoring follow-ups that hinder sales success. Top Takeaways: Plugging Profit Leaks: The hidden cost of lost sales is the largest profit killer in most businesses. Focusing on improving conversion rates and identifying why sales are lost can recover substantial revenue. Creating a Sales Playbook: A detailed, repeatable sales process is essential for scaling your business and preparing it for a future sale. Maximizing Enterprise Value: Systems, processes, and a capable sales team significantly boost your business's valuation and make it a desirable acquisition. Timestamps for Actionable Insights: [00:06:30] Why most businesses lose profits on sales [00:14:45] Developing a sales playbook that works [00:20:50] The importance of regularly auditing your sales process [00:28:00] Coaching techniques to refine sales teams' skills [00:36:10] Common pipeline mistakes and how to clean them up [00:40:20] How small tweaks in your sales process can lead to exponential growth Call-to-Action: Don't miss out on Nick's free Sales Pack, including the top 88 strategies for a high-performing sales team. Visit https://www.salesperformanceteam.com to download now.   Subscribe and Share: Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!   Keywords: Profit leaks, Sales process, Sales playbook, Sales management, Small business growth, Sustainable sales systems, Sales team development,Revenue generation, Sales strategy optimization   This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That's why we're offering a Free Growth & Marketing Audit. In one powerful session, we'll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let's get started!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building Legacy and Profit: Exploring ESOPs with Kelly Finnell If you've ever wondered how to sell your business while preserving its legacy and empowering your team, this episode is for you. Kelly Finnell shares decades of expertise to help you understand ESOPs and their role in ownership succession planning. Whether you're planning an exit or looking to create long-term value, this episode will give you the tools to make informed decisions. Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Kelly Finnell, ESOP Consultant - Executive Financial Services, Inc.     Episode Summary: In this episode of Profit with a Plan, host Marcia Riner dives into the transformative power of Employee Stock Ownership Plans (ESOPs) with Kelly Finnell, one of the nation's premier ESOP consultants and the author of The ESOP Coach. Kelly shares the benefits of ESOPs as an exit strategy, a management transition tool, and a wealth-building opportunity for employees—all while preserving your business legacy. Whether you're exploring liquidity options or considering how to secure your company's future, this episode offers actionable insights to help you make informed decisions. Episode Highlights: [00:01:10] What is an ESOP? Kelly defines ESOPs as Employee Stock Ownership Plans, explaining their dual purpose as an exit strategy for business owners and a retirement plan for employees. Learn how ESOPs differ from traditional 401(k) plans and why they're a unique option in ownership succession planning. [00:06:30] The Key Benefits of ESOPs Kelly breaks down three key features that set ESOPs apart: Borrowing capability for financing transactions. Stock purchase transactions with the business owner. Exclusive focus on the sponsoring company's stock. [00:12:45] How ESOPs Create Win-Win Scenarios Discover how ESOPs align employee efforts with company profitability, creating a sweat-equity-based retirement plan that motivates employees and drives growth. [00:18:30] Timing Your Transition Kelly advises business owners on when to implement an ESOP, emphasizing the importance of starting at least five years before a planned exit. Learn how an ESOP serves as a glide path for ownership transitions and leadership development. [00:22:50] ESOP Suitability for Small and Mid-Sized Companies Kelly outlines the ideal candidate for an ESOP, focusing on businesses with $1M+ in adjusted EBITDA and at least 30 employees. Hear real-world examples of successful ESOPs, including companies like Publix Supermarket and BDO. [00:29:15] Tax Benefits of ESOPs Explore how ESOPs allow companies to operate tax-free, offering significant advantages at both the corporate and shareholder levels. Kelly shares how Congress incentivizes wealth-sharing through ESOPs and why this strategy appeals across political lines. [00:35:00] Dispelling Common ESOP Myths Kelly addresses misconceptions, such as fears of employee-run committees and the complexities of transitioning to an ESOP structure. Gain clarity on how ESOPs maintain effective leadership and governance. [00:40:20] Steps to Get Started with an ESOP Kelly shares actionable advice for business owners considering ESOPs: Evaluate if your company meets the criteria. Build a leadership team to guide the transition. Leverage resources like his book, The ESOP Coach, and ExecFin.com for deeper learning. Call-to-Action: Ready to explore how an ESOP could work for your business? Visit Kelly Finnell's website, ExecFin.com, for more resources, videos, and articles. Check out his book, The ESOP Coach, on Amazon for an in-depth guide.   Subscribe and Share: Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!   Keywords: ESOPs (Employee Stock Ownership Plans), Ownership succession planning, Exit strategy for business owners, Employee ownership, Business legacy, ESOP benefits, ESOP tax advantages, Small and mid-sized businesses, Retirement planning for employees, ESOP transactions, Selling to employees, Liquidity strategies for businesses, Business succession planning options.   This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That's why we're offering a Free Growth & Marketing Audit. In one powerful session, we'll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let's get started!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Perry Marshall, Business Strategist, Best-selling Author, and Expert in digital advertising.   Episode Description: What if 80% of your success comes from just 20% of your actions? This week, Marcia Riner sits down with Perry Marshall, business strategist, best-selling author of 80/20 Sales and Marketing, and a pioneer in exponential business growth. Perry shares how the 80/20 principle—and its recursive power—can help you uncover hidden profits, focus on high-impact opportunities, and stop wasting time and money on the wrong people, customers, and tasks. If you're ready to stop spinning your wheels and start working smarter for massive ROI, this episode is a game-changer.   Key Takeaways: Identify the Vital Few: Focus on the 20% of tasks, customers, and resources driving 80% of your results. The Recursive 80/20 Rule: Dig deeper—the top 20% of the 20% generates 64% of outcomes. Eliminate Waste: Avoid the low-impact 80% draining your resources, including unprofitable customers and efforts. High-Value Offers: Create ultra-premium solutions for hyper-responsive customers willing to pay top dollar. Smarter Targeting: Use data to identify and duplicate your best customers for exponential returns.   Timestamps for Key Points: 00:00 – 01:02 Introduction: What if 80% of your success is hidden in 20% of your efforts? 01:17 – 02:58 Guest Introduction: Perry Marshall's expertise in leveraging the 80/20 rule to unlock untapped business growth. 03:15 – 06:11 The Story of “Racking the Shotgun”: Why finding the right people matters more than convincing the wrong ones. 06:35 – 09:50 The Real Power of the 80/20 Rule: The top 4% of customers or actions drive 64% of results—stop focusing on the bottom. 10:30 – 14:13 The $2,700 Espresso Machine: Why high-value customers will always pay exponentially more. 14:45 – 18:00 Duplicating Your Best Customers: How to target and attract hyper-responsive buyers using data-driven strategies. 18:45 – 24:01 Real-World 80/20: How Perry helped businesses reduce ad costs, eliminate waste, and increase profits with precision targeting. 24:10 – 29:00 Why You Should Fire 10% of Your Customers: Removing resource-draining clients to maximize profitability. 29:30 – 36:00 Posture Shift: Why sales is a disqualification process—focus only on the customers who are a perfect fit. 36:50 – 39:00 The Shortcut to Smarter Marketing: Upload your top customers to platforms like Facebook for targeted, high-value lead generation. 39:10 – 42:00 Never Develop a Product Until They Pay: Validate demand first to save time, money, and resources. 42:30 – 46:00 Final Takeaway: Work smarter, not harder, by focusing on the cream of the crop customers driving your business.   CTA for Listeners: Ready to turn the 80/20 principle into real profits? Visit PerryMarshall.com/Podcast to grab Perry's book 80/20 Sales and Marketing for just $7 (including shipping).   Listen Now: Subscribe to Profit With a Plan on all major podcast platforms and never miss an episode! Keywords: 80/20 rule, exponential business growth, Perry Marshall, high-value customers, business strategy, hyper-responsive buyers, smarter marketing, eliminating waste, digital advertising, profit maximization.   This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That's why we're offering a Free Growth & Marketing Audit. In one powerful session, we'll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let's get started!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Angela Frank, Fractional CMO - The Growth Directive   What if your marketing could do more by doing less? Imagine ditching the overwhelming clutter of tactics and instead focusing on a cohesive, streamlined strategy that actually works. That's exactly what Angela Frank, fractional CMO and founder of The Growth Directive, is here to share with us today. Angela has helped businesses generate over $50 million in revenue with her innovative Marketing Ecosystem approach—a game-changing strategy that connects every piece of your marketing to drive sustainable growth. In this episode, she reveals: Why your marketing ecosystem is the missing link to scaling your business. The key metrics that show if your marketing is paying off or wasting money. Insider tips for staying ahead of marketing trends in 2025 and beyond. If you've ever felt like marketing is a money pit with no payoff, Angela's insights will shift your mindset and your results. Buckle up, because this episode will show you how to simplify your marketing, amplify your impact, and position your business for long-term profitability.

AI SEO & Voice Search: The New Frontier for Small Business Success Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Guest: Robert Downey, co-founder of Simply Be Found Google as we know it is dead.” Bold claim, right? But today's guest, Robert Downey, isn't here to sugarcoat the future. AI and voice search are rewriting the rules of how customers find businesses, and small business owners must adapt—or risk disappearing from the conversation altogether. In this episode, Robert reveals how tools like AI SEO, voice search, and dynamic strategies are reshaping the digital landscape. If you've ever wondered how to stay relevant and visible as search evolves, this is the episode you can't afford to miss.    Key Timestamps [00:00:06] Introduction to the Episode Marcia introduces Robert Downey and the provocative topic: “Google as we know it is dead.” [00:01:09] The Rise of Voice Search Discover how voice assistants like Alexa, Siri, and Google Assistant are redefining how customers search for businesses. [00:04:35] The Importance of Being Found Robert explains why small businesses must move beyond traditional SEO and adapt to AI and voice search technologies. [00:09:10] The 3 SEO Pillars for AI Robert outlines the essential components for AI optimization: Content, Authority, and Trust, and how they impact your discoverability. [00:12:50] Blogging for AI Success Learn why smaller, consistent content updates can outperform traditional long-form blogging in the age of AI. [00:16:30] The AI SEO Pixel Explained Robert introduces the AI SEO Pixel, a game-changing tool for dynamic website optimization without backend access. [00:20:40] Organic Search in the AI Era How AI search levels the playing field by prioritizing trust and relevance over paid placements. [00:25:50] Actionable AI Strategies for Small Businesses Robert shares practical ways to leverage AI, voice search, and local SEO to dominate in your market. [00:30:15] The Future of Search & Staying Ahead A warning for businesses: adapt now or risk being left behind in a rapidly evolving search landscape. Conclusion This episode underscores a crucial point: the way we search is changing, and businesses must evolve to stay competitive. AI and voice search are no longer optional; they're essential. Robert Downey's insights and tools like the AI SEO Pixel provide actionable strategies to help small businesses thrive in this new era. Ready to future-proof your business? Visit Simply Be Found to learn more about Robert's innovative platform.   Subscribe to Profit with a Plan on your favorite podcast platform to catch more actionable insights in future episodes. See you next week!     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don't wait—start unlocking your business's potential today!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Marketing + Sales = Revenue: The Formula for Business Growth with Kyle Mealy Introduction Are your marketing and sales teams working against each other instead of together? In this episode, Marcia Riner sits down with Kyle Mealy, a Fractional Chief Revenue Officer, to uncover how businesses can dissolve the silos between marketing and sales to drive growth. Kyle shares his proven framework for aligning teams, tracking metrics, and focusing on revenue to unlock untapped potential. Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Kyle Mealy, Fractional Chief Revenue Officer - Ready For The Next Level What You'll Learn in This Episode How to Align Marketing and Sales: Turn two competing teams into one cohesive revenue-driven force. The Marketing Funnel & Sales Pipeline "MRI": A powerful tool to diagnose leaks in your revenue system. Making Better ROI Decisions: Simplify analytics to measure efficiency and make smarter marketing and sales investments. Episode Highlights [00:05:51] Kyle's Unique Journey to CRO Success Kyle's career path has been anything but traditional, moving from lab management to running a karate school to leading a digital marketing agency. Each step taught him valuable lessons about process, data, and leadership, which now fuel his innovative revenue strategies. [00:15:36] The "Shared Fate" Approach Kyle introduces the concept of merging marketing and sales into a unified department focused solely on revenue. This alignment eliminates inefficiencies, reduces finger-pointing, and helps teams work together toward common goals. [00:23:40] Introducing ROAS: A New Way to Measure ROI ROAS, or Return on All Sales and Marketing Spend, is a game-changer for businesses. Kyle explains how combining marketing and sales budgets into one metric helps businesses measure efficiency and identify opportunities for growth. [00:33:00] The Revenue Cascade Framework Kyle explains the Revenue Cascade, a simple but effective process that tracks your customer journey: Awareness: How many people are learning about your brand? Interest: How many are engaging with your content? Action: How many take the next step, like scheduling a call or requesting more information? Conversion: How many become paying customers? By analyzing these stages, businesses can identify where they're losing potential customers and develop strategies to fix those leaks. [00:41:10] Real-Life Applications of Kyle's Strategies Kyle shares success stories of businesses applying these strategies, including how one client cut unnecessary spending on events while increasing engagement with targeted campaigns. SEO-Rich Long-Tail Keywords Aligning marketing and sales for higher revenue Data-driven business growth strategies Measuring ROI in small to mid-sized businesses Marketing funnel sales pipeline integration Fractional Chief Revenue Officer benefits Collaborative marketing and sales solutions Revenue-focused decision-making for entrepreneurs Conclusion In this episode, Kyle Mealy showed us how aligning marketing and sales can transform your business into a revenue-driven machine. From his "Marketing Funnel & Sales Pipeline MRI" to the Revenue Cascade framework, Kyle shared actionable strategies to simplify processes, optimize resources, and drive measurable growth. If you're ready to take your marketing and sales to the next level, Learn more about Kyle's Revenue Cascade framework at ReadyForTheNextLevel.com  Thank you for listening to Profit with a Plan. Subscribe now so you never miss an episode. Until next week, make your plans and profit with them!     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don't wait—start unlocking your business's potential today!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals  Are you tired of blending in while your competitors steal the spotlight? It's time to take your brand from ordinary to extraordinary. In this episode of Profit With a Plan, I sit down with Trey Robinson, a powerhouse marketing executive who has mastered the art of positioning brands for unstoppable growth. Trey shares his strategies for creating a standout brand, leveraging organic search to surpass even the biggest players in your industry, and aligning your marketing strategy with your boldest business goals. This episode is packed with actionable insights to help you position your business for success. Don't miss it! Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Trey Robinson, Digital Marketer - Story Amplify Key Talking Points & Timestamps: [00:00:05] – The Importance of Standing Out Marcia introduces Trey Robinson and sets the stage for a conversation on brand differentiation, growth strategies, and creating a marketing foundation that drives success. [00:04:00] – Sales and Marketing: A Dynamic Duo Trey shares his journey from high school sales to becoming a marketing leader, highlighting the interplay between sales and marketing in building successful businesses. [00:10:10] – Branding Beyond Logos Trey discusses the misconception that branding is just about logos and colors. A brand is about the experience you create and the promises you deliver. [00:15:45] – Defining Your Unique Value Proposition (UVP) The key to differentiation: Trey explains how identifying your unique value and sharpening your niche can drive exponential growth. [00:22:10] – The Riches in the Niches Trey emphasizes the power of niching down and serving a specific audience exceptionally well, with examples from his own work. [00:27:50] – Crafting a Content Strategy for Growth How Trey used organic search and a content-first approach to help Realized Holdings grow from $5M to $15M. He explains the value of creating helpful, targeted content that meets your audience's needs. [00:33:15] – Building a Foundation for Long-Term Success Trey and Marcia dive into why your brand and marketing strategy should evolve with market trends and customer needs while remaining true to your core. [00:40:05] – Digital Audits: A Powerful Starting Point Trey introduces Story Amplify's free digital audit, a tool to evaluate your online presence, from social media to website performance, and actionable tips for improvement. [00:47:20] – Final Insights and Actionable Advice Marcia and Trey share why now is the perfect time to revisit your brand, refine your messaging, and prepare for growth in the year ahead. Conclusion This episode reminds us that great branding is about much more than a logo—it's about creating an experience that resonates with your audience and drives results. Now is the time to revisit your unique value proposition and ensure your brand is positioned for success.   Don't forget to subscribe to Profit With a Plan on your favorite podcast player so you never miss an episode filled with actionable insights to grow your business. Until next time, make your plans and profit with them!   These notes are optimized for keywords such as, Brand Positioning, Unique Value Proposition (UVP), Marketing Strategy, Organic Search Optimization, and Business Growth.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want. Host: Marcia Riner, Business Growth Strategist - Infinite Profit Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"   Key Points with Timestamps: [00:02:19] - Corey's Journey to Specialization: Corey shares his early start in marketing, his time at Scorpion, and how he grew their revenue by 8x in six years. [00:03:02] - What is Deep Specialization? Corey explains how focusing on a vertical market creates better results for clients, builds employee expertise, and allows you to charge premium prices. [00:09:08] - The Common Mistakes of Generalist Businesses: Hear the story of Alex, a business owner who learned the hard way that catering to too many markets leads to chaos and frustration. [00:15:56] - The Numbers Behind Specialization: Corey crunches the numbers to show how just 1% of a vertical market can create a multimillion-dollar business. [00:20:50] - Choosing the Right Vertical Market: Learn the criteria for picking a vertical market, focusing on problems you solve well and markets you enjoy working with. [00:23:32] - Building Authority in Your Vertical: Corey outlines three strategies: inbound marketing, outbound marketing with thoughtful gifts, and relationship-based networking. [00:28:40] - The Power of Referrals in Vertical Markets: How to leverage “Mavens” and niche communities to create word-of-mouth momentum. [00:33:20] - Overcoming the Fear of Missing Out: Corey addresses the emotional and practical challenges of saying no to broad markets and why focusing is the real key to growth. Conclusion: Corey Quinn's insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power. If you're ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey's audiobook and resources. Don't forget to subscribe to Profit with a Plan for more actionable strategies to grow your business. Make your plans—and profit with them!   Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform      These notes are optimized for keywords such as Specialization, Vertical Markets, Founder-Led Sales, Scaling, Profitability, Business podcast     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

 Is It Time To Upgrade Your Tax Team?  Forward Thinking Tax Strategies  Ready to unlock the tax secrets that could save you thousands and accelerate your business growth? Join Marcia Riner and tax expert David Snider, CEO of Harness Wealth, as they dive into tax strategies that go beyond mere compliance. Think your current tax team has your back? Think again. From choosing the right business structure to discovering little-known tax incentives, David sheds light on ways your tax strategy might be holding your business back. Whether you're planning to expand, acquire, or even sell, this episode will open your eyes to how proactive tax planning can be a powerful growth engine. It's time to think forward and ask: Do you have the right tax team to get you there? Key Talking Points & Timestamps [00:02:05] Meet David Snider David's impressive journey from Bain Capital to founding Harness Wealth. How his experiences drive his mission to make tax and financial guidance accessible. [00:03:30] Business Structuring for Tax Optimization Understanding the impact of business structure on taxes, from QSBS benefits to choosing the right entity. [00:06:40] Differences Between Tax Planning & Compliance David outlines the proactive nature of tax planning vs. typical compliance, emphasizing the value of ongoing advisory. [00:09:15] Real-Time Tax Strategy How “safe harbor” rules, estimated taxes, and cash flow timing can protect your business from unexpected liabilities. [00:12:40] Entity Choice & Tax Advantages Post-2017 Tax Cuts implications and benefits of alternative structures like multi-member LLCs and S-Corps for reducing state taxes. [00:16:55] Proactive Tax Advisory for Business Growth The importance of having a tax advisor who's actively monitoring your business goals, potential industry changes, and tax policy shifts. [00:22:25] Leveraging Tax Advisors as Strategic Growth Partners From R&D credits to location-based incentives, David discusses the tax tools that can significantly lower operational costs for growth. [00:25:30] Specialized Advisory for Niche Markets Why niche-focused tax advisors, who understand the unique needs of your industry, can boost growth faster than a generalized approach. [00:27:40] Outsourced CFO Services When and how businesses can benefit from outsourced CFO support as part of their tax advisory for financial forecasting and strategic cash flow management. Conclusion: If you're still wondering whether your current tax team has what it takes to drive your business forward, this episode is your wake-up call! David Snider reveals the possibilities that come with having a proactive, forward-thinking tax advisor in your corner—someone who can help you navigate tax policies, optimize cash flow, and fuel your company's growth goals. With the right tax team, you're not just saving money—you're setting your business up for lasting success. Take advantage of David's exclusive offer and get a complimentary consultation at https://harnesswealth.com/Marcia. Remember, the best investment you can make is in a tax strategy that aligns with your vision for growth!   Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform      These notes are optimized for keywords such as Forward-thinking tax strategies, Business tax planning, Outsourced CFO for small business growth, Optimize taxes for business growth and Tax team for business sale planning.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

From Stalled to Thriving: Transform Your Business Finances  In this insightful episode, Marcia Riner sits down with Stewart Ervin, founder of Bracket Management and a Fractional CFO with over 25 years of experience. Stewart shares his expert insights on business turnarounds, offering practical steps to regain control over finances, enhance operational efficiency, and boost overall business value. Get ready to learn proven strategies that can transform your business and set it on the path to profitability and growth. Key Highlights: [00:00:05] - Episode Introduction Marcia introduces the topic of financial turnaround and introduces Stewart Ervin as a trusted Fractional CFO with years of experience in guiding businesses to profitability and efficiency. [00:00:43] - Welcome to Profit with a Plan Marcia sets the stage for the episode, explaining the Profit with a Plan mission to help entrepreneurs boost profitability and prepare for sustainable growth. [00:01:20] - Special Offer: Profit Booster Playbook Marcia offers a free resource: the Profit Booster Playbook, available at boostingprofit.com to help entrepreneurs tackle growth plateaus and profit plateaus. [00:02:05] - Meet Stewart Ervin and Bracket Management Stewart shares his journey from finance to Fractional CFO work, detailing how his expertise in operational and financial strategy has helped businesses transform their financial health. [00:04:49] - The Importance of Recognizing Financial Signals for Turnaround Stewart explains key indicators of a business in need of a turnaround, such as flat revenue, declining profits, and delivery issues, encouraging proactive measures for business health. [00:07:20] - Setting Clear Goals and Avoiding Plateaus Stewart shares insights on why consistent growth is essential, warning against complacency and the risks of stagnant business operations. [00:09:50] - Assessing Financials for Business Turnaround Stewart outlines his process of examining a business's 3-year financial overview without initial owner input to identify unbiased issues and patterns in cash flow, profits, and expenses. [00:11:30] - Key Value Drivers in Turnarounds Stewart emphasizes three critical areas for improving a business's value: effective pricing strategies, cost control, and steady business growth, with a breakdown of Lean Six Sigma techniques. [00:17:00] - How a Fractional CFO Transforms Businesses Stewart and Marcia discuss the strategic advantage of bringing in a Fractional CFO who aligns financial stability with operational strategy, showing why it's a cost-effective and impactful option for businesses under $50M in revenue. [00:19:00] - Why Incremental Change Drives Success Stewart explains that a disciplined approach of 3% improvements in pricing, cost reduction, and growth can create sustainable 8-10% year-over-year profit increases. [00:24:00] - Realistic Turnaround Timelines Stewart shares that most turnarounds show stabilization within three months, giving business owners a roadmap to profitability without lengthy waiting periods. [00:29:20] - The Value of a Big-Picture Perspective Stewart explains that successful businesses require a cohesive strategy where all departments move toward shared goals, reducing costly, reactionary fixes. [00:30:00] - Free Business Health Assessment Stewart introduces Bracket Management's assessment tool at bracketmgmt.com/assessment, a 35-question diagnostic that evaluates a business's financial, strategic, and operational health. [00:31:40] - Final Thoughts on Proactive Financial Management Stewart emphasizes the importance of engaging a financial strategist before crisis hits, highlighting the need for early intervention and consistent growth. Conclusion If you're tired of seeing stagnant results and ready for real financial transformation, Stewart's insights are the blueprint to start that journey. From stabilizing your finances to building sustainable growth, Stewart shows that with the right focus, any business can shift from plateaued to profitable. Remember, a turnaround doesn't mean you're at the end; it means you're ready to scale to the next level. Keep these insights in mind, subscribe to Profit with a Plan, and start making your business the success story you know it can be.   Special Offer: take Bracket Management's free Business Health Assessment. This assessment includes 35 questions covering key areas like financial stability, operational efficiency, and strategic planning. The assessment provides a personalized report to help business owners identify strengths and areas for improvement in their business operations. Link: bracketmgmt.com/assessment Stewart emphasizes that the assessment is data-driven, giving an objective snapshot of where a business stands, making it a valuable tool for any owner looking to enhance business performance or begin a turnaround. Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform  These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Master Business Credit: Fund Your Growth Without Personal Guarantees Many business owners struggle to secure funding without risking their personal assets. Relying on personal guarantees leaves them vulnerable, and it can feel impossible to get the credit they need to grow. Imagine trying to scale your business while constantly worried that one misstep could put your personal finances—and even your home—on the line. It doesn't have to be this way. Most entrepreneurs aren't aware of the hidden strategies that the big corporations use to access credit without the personal risk. In this episode of Profit with a Plan, business credit expert Murray Beaulieu reveals how you can build strong business credit, avoid personal guarantees, and tap into new opportunities for funding. Learn the insider tips to protect your assets, manage cash flow, and set your business up for long-term financial success. Key Takeaways: Boosting Your Business Credit Timestamp [00:00:07]: Marcia introduces the topic of how to build business credit without risking personal assets. Murray emphasizes that most businesses under $100 million lack the resources to leverage business credit properly. Using Business Credit Without a Personal Guarantee Timestamp [00:13:05]: Discover why it's essential to avoid personal guarantees and keep your business liability separate. Murray shares how to build credit under your EIN, reducing personal risk and protecting personal assets. Transferring Business Credit When Selling Your Company Timestamp [00:16:36]: Marcia and Murray discuss how building a strong business credit profile can increase your company's value when selling. Learn how to transfer business credit with the sale, making your exit strategy smoother. Floating Accounts Payable & Receivable Timestamp [00:21:11]: Murray touches on managing cash flow with business credit, using lines of credit, and loans against accounts receivable or inventory to maintain flexibility. Other Highlights: The Difference Between Personal and Business Credit Timestamp [00:09:00]: Business credit isn't automatic like personal credit. You must be intentional and proactive to build it. The importance of consistency in business data (addresses, phone numbers, etc.) across all platforms to avoid credit rejection. The Power of Leveraging Business Credit Timestamp [00:14:30]: Business credit opens doors to better terms, lower insurance premiums, and credibility in the marketplace. Murray shares how a small business used business credit to outbid a larger competitor for a government contract. Tips for Building Business Credit Timestamp [00:25:01]: Murray shares actionable steps to ensure your business looks credible to credit bureaus, including maintaining consistent addresses and registering with business credit agencies like Dun & Bradstreet. Actionable Advice: Transition personal expenses used for business (like phones, utilities, etc.) into your business name to start building credit. Regularly check your business credit report and ensure all information is up to date and consistent. Avoid using personal guarantees whenever possible by building credit through your EIN. Call to Action: Want to learn more about how to build your business credit? Connect with Murray Beaulieu on LinkedIn and get a free business credit report evaluation as a special offer for podcast listeners! Mention you heard about him on Profit with a Plan. Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform  These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

How to Grow Your Business Using LinkedIn with Colin Hirdman Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool. Key Takeaways: Philosophy for LinkedIn Success: Be authentic: Show up genuinely and communicate in your own voice. Educational mindset: Focus on teaching, not selling. Experiment: Be willing to test different strategies and improve over time. Audience Building: Use LinkedIn Sales Navigator to build specific, targeted audiences. Leverage LinkedIn events and thought leaders to connect with potential clients who are actively interested in relevant topics. Connection Strategies: Reach out to 25 potential connections daily, aiming for around 500 connections per month. Prioritize connecting with those who have mutual connections, as this increases the likelihood of engagement. Avoid using sales messages in connection requests—keep it simple and genuine. Follow-Up Messaging: After connecting, send a message that authentically thanks them—no hard sells. Follow up a week later with added value, such as helpful resources, insightful questions, or relevant content. LinkedIn Live Streams: Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences. Follow up with attendees after the stream, providing value and a link to your calendar for a potential strategy call. Maintaining Relationships: Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business. Use LinkedIn's natural tools to nurture relationships, and consider moving conversations off-platform when appropriate. Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool. Connect with Colin Hirdman: Website: rainmakergrows.com LinkedIn: The only Colin Hirdman on LinkedIn! Call to Action: If you're looking to grow your business through LinkedIn, visit Colin's site for a free consultation or connect with him directly on LinkedIn. And don't forget to grab Marcia's Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins Introduction: In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you're a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI. Key Talking Points: [00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps. [00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business. [00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads. [00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website's conversion rates. [00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search. [00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients. [00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches. Guest's Offer: Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business's online presence today. Connect with Marilyn Jenkins: Visit Marilyn's website for more resources: maximizeyourgbp.com Follow her on LinkedIn for more digital marketing tips and strategies. Conclusion: If you're ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don't miss the chance to transform your Google Business Profile into a powerful tool for growth. Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity Welcome to another episode of Profit with a Plan! In this episode, Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® tackles productivity with guest, Mark Struczewski, a Houston-based productivity coach and host of The Mister Productivity™ Podcast, who has recorded over 1,300 episodes. Mark shares his expert insights on eliminating overwhelm, boosting productivity, and maintaining focus. Whether you're a solopreneur or leading a team, this episode is packed with actionable tips to help you get more done without burning out.   Key Talking Points: [00:02:01] Introduction to Mark Struczewski Marcia introduces Mark and his productivity journey, emphasizing his practical, actionable approach to managing time and eliminating distractions. [00:04:34] The Power of Quick Wins Mark discusses how focusing on a single, small task can help overcome feelings of overwhelm. He advises against trying to tackle everything at once, which only leads to frustration. Instead, find one quick win to build momentum. [00:12:15] Micro Breaks for Maximum Focus Mark highlights the importance of taking 3-5 minute micro breaks without technology to recharge your mind and body. He explains how stepping outside, grounding yourself, and taking in nature can refresh your energy and improve productivity. [00:17:10] Scheduling vs. To-Do Lists Mark explains why scheduling tasks on your calendar is more effective than relying on to-do lists. He shares his tip of blocking time for small, 5-15 minute tasks to avoid feeling overwhelmed by long lists. [00:21:11] Personalizing Your Prime Time Mark emphasizes the importance of understanding your personal prime time for productivity. Whether you're an early riser or a night owl, schedule your most critical tasks during your peak performance hours. [00:26:40] Setting Clear Goals and Vision Mark explains how to align your daily activities with your long-term goals. He stresses the need to start with a clear vision, then work backward to create actionable goals that feed into your plan. [00:35:00] The Importance of Movement Mark talks about how regular movement—whether through standing desks, rebounders, or micro breaks—can significantly enhance productivity. He shares research from the blue zones, where active lifestyles lead to longer, healthier lives. [00:40:20] Multitasking Myth Mark debunks the myth of multitasking, explaining that most people are simply switching rapidly between tasks, which reduces overall efficiency. Focus on one task, bring it to completion, then move on to the next. Actionable Tips: Micro Breaks: Take 3-5 minute technology-free breaks throughout the day to reset your focus. Plan, Don't List: Put your most important tasks on your calendar, not on a to-do list. Prioritize Your Prime Time: Identify when you're most productive and schedule your biggest tasks during that window. Get Moving: Incorporate physical movement throughout the day to stay energized and productive. Say No to Multitasking: Focus on one task at a time to improve efficiency and reduce stress. Learn More About Mark Struczewski Visit MisterProductivity.com to explore Mark's podcast, coaching services, and productivity resources. Whether you're looking for coaching or more productivity tips, you'll find everything you need on his site.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen Episode Overview: In this episode of Profit with a Plan, Marcia Riner sits down with TEDx speaker and award-winning message strategist Andrea Driessen to discuss how mastering your message can lead to increased revenue and business growth. Whether you're a business owner whose promotional materials fail to capture the value of your offerings, a thought leader struggling to distill your expertise into a compelling hook, or someone overwhelmed by AI-generated content, this episode is for you. Andrea shares her insights on why effective messaging is crucial and how to refine your copy to connect deeply with your audience. Key Takeaways: [00:00:10] – Introduction to the Episode: Marcia introduces Andrea Driessen and highlights the importance of communicating the true value of your offerings through clear and effective messaging. [00:01:14] – Why Your Promo Materials Shouldn't Be About You: Andrea emphasizes that your promotional content should focus on the audience's needs, not just your business's achievements. She explains how to shift your messaging to reflect the benefits your audience will receive. [00:02:54] – The ‘So What?' Test: Andrea introduces the simple yet powerful ‘So What?' test, which helps business owners ensure that their messaging is audience-focused. This tool guides you to continuously ask, "So what?" to dig deeper into what truly matters to your audience. [00:06:57] – Crafting Messaging in the Age of AI: Andrea discusses how AI can assist with generating content but lacks the human touch necessary to create emotional connections. She highlights the importance of using human intelligence (actual intelligence) to craft compelling, cohesive copy that resonates with readers. [00:11:30] – The Importance of Clarity in Your Messaging: With attention spans shrinking, Andrea explains how crucial it is to make your messaging clear, concise, and engaging from the start. If your words don't immediately connect with your audience, they'll move on. [00:13:30] – Practical Tips for Crafting Audience-Centric Copy: Andrea shares actionable tips for creating effective copy, such as replacing jargon with simple language and focusing on the audience's needs and pain points. [00:14:50] – The Human Touch in Copywriting: Andrea explains why human copywriters are still crucial, even with AI's rise. She discusses how human insight is necessary to write copy that builds trust, engages emotionally, and captures the essence of a brand's voice. [00:16:40] – Real-World Application of the 'So What?' Test: Andrea provides examples of the 'So What?' test in action, showing how this approach can refine and sharpen your messaging to better engage your audience. [00:21:00] – Actual Intelligence Beats Artificial Intelligence: Andrea breaks down the limitations of AI in copywriting and why human intelligence is irreplaceable when it comes to crafting engaging, high-converting copy. [00:25:00] – The Value of Professional Copywriters in Lead Generation: Marcia and Andrea discuss how working with a professional copywriter can shorten the sales cycle, cut through the noise, and help businesses generate leads more effectively. Andrea's Copywriting Secrets: Clarity and Conciseness: (00:11:30) Clear and concise messaging is key in an age of short attention spans. Your words should instantly convey value and resonate with your target audience. Consistency Across Platforms: (00:12:50) Andrea explains the importance of maintaining consistent tone and content across all marketing channels to build a cohesive brand. Emotional Connection: (00:06:57) AI can't replace the human touch. Andrea shares how human copywriters tap into emotional intelligence to make copy feel more genuine and relatable. About Andrea Driessen: Andrea Driessen is a results-driven message strategist with a TEDx talk that has garnered nearly 2 million views. Her expertise in copywriting and marketing has helped hundreds of entrepreneurs and business leaders increase revenue by refining their messaging. Andrea is also the author of a 3x award-winning business book and a frequent contributor to LinkedIn. Connect with Andrea: Website: AndreaDriessen.com AI vs. Actual Intelligence Insights: AndreaDriessen.com/ai LinkedIn: Follow Andrea for her "World-Changing Words" series where she shares actionable copywriting tips.     Sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Boosting People, Performance, and Productivity with Conor Cunneen Episode Summary: Join Marcia Riner and Conor Cunneen in this lively and insightful episode of Profit with a Plan. Conor, an Irishman happily exiled in Chicago, brings his unique blend of humor and business wisdom to the podcast. Known for his engaging style, Conor shares his powerful 'Gift of GAB' methodology—a practical framework to improve people, performance, and productivity. Learn how this simple yet effective strategy can enhance employee engagement, foster a positive work culture, and drive team performance. Key Points with Timestamps: [00:00:06] Introduction to Conor Cunneen: Marcia introduces Conor, known for his humor-infused business wisdom, and sets the stage for a lively discussion on people, performance, and productivity. [00:01:14] The Gift of GAB Framework: Conor introduces his 'Gift of GAB' concept (Goals, Attitude, Behavior) and how it can transform workplace dynamics by enhancing engagement and productivity. [00:04:30] Conor's Background and Journey: Conor shares his journey from the corporate world to becoming a speaker and consultant, focusing on helping people and organizations thrive. [00:07:40] Improving Employee Engagement: They discuss the importance of employee retention and creating a work environment where individuals feel valued and appreciated. Conor explains how to become a leader who inspires self-worth and motivates employees to be brand ambassadors. [00:11:00] Creating a Positive Work Environment: Conor dives into the 'Gift of GAB' methodology and the impact of positive reinforcement in fostering a supportive and productive culture. [00:15:30] The Power of Being Intentional: Marcia and Conor talk about the significance of intentional actions in daily interactions, and how this approach can drive team morale and collaboration. [00:18:45] Practical Tips for Leaders: Conor shares simple yet effective techniques for leaders, including using positive language, addressing people by their names, and recognizing contributions to build a motivated and engaged team. [00:22:10] The Impact of Compliments and Recognition: Conor emphasizes the power of genuine compliments and how they can create a win-win situation for both the giver and the receiver. [00:30:05] Applying GAB in Various Areas of Life: Marcia and Conor discuss how the 'Gift of GAB' framework can be applied not just in business but also in personal life, enhancing relationships and interactions. Highlights: Conor's humorous take on corporate life and how humor can be a tool for reinforcing key business messages. The importance of creating an intentional and positive work environment to boost employee morale and productivity. Insights into how leaders can use simple techniques to improve team dynamics and achieve business goals. Actionable Takeaways: Implement the 'Gift of GAB' framework in your leadership style to enhance employee engagement and retention. Start using the CHAPS acronym—Compliment, Hear the words "Thank you," Address people with their names, Positive language, and Smile—to create a positive atmosphere in the workplace. Be intentional about your interactions and use positivity as a tool to motivate and engage your team. Connect with Conor Cunneen: Website: irishmanspeaks.com Social Media: Twitter (X): @IrishmanSpeaks Instagram: @IrishmanSpeaks TikTok: @IrishmanSpeaks LinkedIn: Conor Cunneen Download the Profit Booster Playbook: Boost your business profitability with Marcia Riner's new Profit Booster Playbook, packed with three essential strategies and actionable steps. Get your free copy at boostingprofit.com. Engage with Us: What part of Conor's CHAPS framework resonated with you the most? Drop your thoughts in the comments and start implementing these strategies today. Subscribe to Profit with a Plan on your favorite podcast platform for more insights on growing your business profitably.     Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it! Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.     Special Offer from Marcia Riner:  Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created the Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com       About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: Fit for Success: How Fitness Can Drive Business Growth with Anthony Camacho   Host: Marcia Riner, CEO & Business Growth Strategist of Infinite Profit® Guest: Anthony Camacho, International Fitness and Sales Performance Coach   Episode Description: In this episode of Profit with a Plan, Marcia Riner is joined by Anthony Camacho, an expert in both fitness and sales performance, to discuss the unique ways that focusing on physical well-being can directly impact business growth. As a seven-time pro qualifier in the IFBB and a certified sales coach, Anthony has worked with entrepreneurs and businesses ranging from startups to multimillion-dollar enterprises, helping them understand how improving their fitness can elevate their sales, increase profitability, and enhance leadership. Throughout the episode, Anthony shares actionable insights on how fitness not only boosts personal health but also plays a pivotal role in strengthening business performance. If you're looking to improve your business success while optimizing your physical health, this episode provides the strategies you need to excel in both areas.   Key Highlights: [00:03:00] The Fitness-Credibility Connection: Anthony explains how improving your physical fitness enhances your credibility in the business world, making you more attractive to clients and opening new opportunities for revenue growth. [00:06:45] Fit for Success: Learn the three key elements that blend fitness with business strategies to boost both your personal and professional success. Anthony discusses how maintaining your physical health drives higher sales performance and helps business owners stand out. [00:10:55] Uncovering the Overlooked Factor in Business: Discover the number one factor many entrepreneurs overlook in their business, and how focusing on fitness can be the game-changer that helps break through plateaus and accelerate business growth. [00:26:40] Building Mental Grit: Anthony shares how the discipline and mental toughness developed through fitness can directly translate into pushing through obstacles in business, helping you achieve higher levels of profitability. [00:31:30] The Importance of Daily Accountability: Learn why daily accountability in both your fitness routine and business efforts can significantly impact your long-term success. Anthony emphasizes how regularly tracking progress keeps you on course for consistent growth.   About Anthony Camacho: Anthony Camacho is an International Fitness and Sales Performance Coach, a fitness model, and a seven-time pro qualifier in the International Fitness and Bodybuilding Federation (IFBB). He has worked with businesses ranging from startups to companies worth up to $40 million, helping them improve their sales performance by focusing on physical and mental well-being. Anthony is also a bestselling author and founder of Top Producer Factory, where he coaches business owners on how to elevate their sales through improved fitness and leadership skills. Special Offer from Anthony Camacho: Anthony is offering a limited-time opportunity for a free one-on-one session for those ready to become “Fit for Success.” This session is designed to help you unlock new levels of sales performance by integrating fitness into your routine. To apply, complete the application on Anthony's website and show why you're committed to making this transformation. Connect with Anthony Camacho: Instagram: @AnthonyCamacho_Hitman TikTok: @AnthonyCamacho_Hitman Facebook: Anthony Camacho YouTube: Top Producer Fitness     Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it! Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.     Special Offer from Marcia Riner:  Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created the Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com       About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Breaking the Growth Ceiling: How to Scale Your Business Without Working Harder    "What if you could reclaim 50% of your time and still grow your business? It's not about working harder; it's about working smarter and more intentionally." – Brandon Gano   Are you feeling trapped by the growth ceiling in your business, no matter how much effort you put in? What if the answer isn't working harder but working smarter? In this episode of Profit with a Plan, Marcia Riner sits down with visionary entrepreneur Brandon Gano, who shares his game-changing insights on breaking through business roadblocks. Learn how to identify the hidden issues that are holding your business back and discover strategies to scale your company without sacrificing your sanity or adding more hours to your workweek. If you're ready to take your business to the next level, this episode is a must-listen!   Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Brandon Gano, Co-Founder of WhadIf   Key Topics Discussed: Where Growing Businesses Get Stuck: Many business owners hit a growth ceiling that feels impossible to break through. Brandon discusses the common pitfalls that businesses face and how these barriers can often be self-imposed. Instead of working harder, identifying and addressing hidden obstacles within the business can lead to breakthroughs. Pinpointing the Root Causes of Business Issues: Rather than assuming the solution lies in more leads or additional marketing spend, Brandon emphasizes the importance of diagnosing the real problems. He compares this approach to a doctor's diagnosis—asking the right questions and analyzing symptoms to find the true cause of issues, rather than jumping to drastic solutions. Scaling Beyond Current Limits Without Adding More Hours: The episode dives deep into how business owners can scale their operations without working themselves into the ground. Brandon introduces the concept of intentional business model design, which involves aligning all parts of the business to function seamlessly as a cohesive unit. By doing so, entrepreneurs can achieve growth without the burnout that typically accompanies expansion. Highlights: Diagnostic Tools: Brandon talks about a free diagnostic tool available on the What If website. This tool asks critical questions that help identify where business pain points and roadblocks are, offering a clearer path to resolution. Historical Business Insights: Brandon provides an interesting look into how the evolution of business structures since the Industrial Revolution has led to the common departmental silos and competition for resources that exist today. He explains how this historical context affects even small businesses and why a new approach is necessary. Practical Steps for Business Owners: The conversation offers practical advice, like conducting time studies to understand how business owners are spending their time. This self-awareness is a crucial first step in reallocating tasks and focusing on strategic growth activities. Takeaways for Business Owners: Evaluate Your Business Structure: Look at your business as a whole and identify areas where you may be acting as the bottleneck. Start considering ways to delegate tasks and build systems that allow your business to operate efficiently without your constant involvement. Adopt a Holistic Approach: Avoid seeing different functions (like marketing, sales, and finance) as separate entities. Integrate them to work towards a unified business goal. Plan for Serenity: Aim to build a business environment where serenity is part of the culture. Constant firefighting and crisis management are unsustainable. Focus on systems and training that empower your team to handle issues independently. Resources Mentioned: Free 3-Part Audio Series: Learn how to reclaim 50% of your time and set up your business for scalable growth by visiting whatif.com/clarity. Call to Action: Join the Conversation: Share your biggest business roadblock in the comments. Brandon and Marcia might offer some insights to help you overcome them! Subscribe and Stay Updated: Don't miss out on future episodes of Profit with a Plan. Available on all major podcast platforms. Connect with Brandon Gano: While not on social media, you can explore more about Brandon's approach to business growth and his partnership with Sean Delaney by visiting What If.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Profitability of Peace: How Letting Go Leads to Greater Success What if the very emotions you're ignoring—like guilt, judgment, and an insatiable drive for more—are the ones silently sabotaging your business success? In today's episode, I'm joined by happiness expert Matt O'Neill, who's here to challenge the idea that grinding harder leads to greater profits. Instead, he'll reveal how prioritizing peace, generosity, and clearing out those bad moods might just be the key to unlocking the abundance and profit you've been chasing. Ready to discover a more joyful path to success? Let's dive in. Host:  Marcia Riner, Business Growth Strategist, CEO of Infinite Profit Guest: Matt O'Neill, Happiness Expert, Host of the "Good Mood Revolution" Podcast, and Author of the "Good Mood Revolution" Book Key Talking Points: The Cost of Guilt and Judgment: How the emotions of guilt and the wound of judgment hold back your abundance and profit. Matt's personal experience with judgment and its impact on his business and personal life. Prioritizing Peace Over Insatiable Desire: The pivotal moment in an entrepreneur's journey when they can choose peace over relentless ambition. How recognizing and healing from feelings of inadequacy can lead to lasting success. The Power of Generosity: Why being generous in spirit with employees and clients is the most profitable strategy in the long run. How a positive company culture starts with the leader's happiness and its ripple effect on business outcomes. The Importance of Clearing Bad Moods: Introduction to the 8 bad moods that can sabotage your happiness and success. Why addressing these moods is more crucial than focusing solely on profit growth. Memorable Quotes: "Happiness is not just a feeling; it's the most profitable strategy you can implement in your business." "The relentless pursuit of more can often be the very thing that holds us back from true abundance." "If you don't like the way you're going, it's never too late to change direction and prioritize what truly matters." Call to Action: Take the Free Assessment: Discover your "Bad Mood Saboteur" and your "Good Mood Superpower" by visiting Matt O'Neill's website at MattONeill.com. Understand what's holding you back and what can propel you forward. Listener Engagement: Share Your Insights: After taking Matt's quiz, share your superpower and bad mood saboteur in the comments. Let's see what trends emerge among fellow entrepreneurs. Subscribe and Stay Tuned: Don't miss out on more powerful insights. Subscribe to "Profit with a Plan" on your favorite podcast platform and tune in next week for more tips on growing your business profitably.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Maximizing ROI from Your PR: Secrets to Turning Media Exposure into Profit Ever wondered how to turn your media exposure into cold, hard profit? In this episode, we're diving deep with PR expert Mitch Carson, who's mentored top CEOs, speakers, and authors on how to maximize their PR efforts for real financial returns. Whether you're looking to boost your credibility or get your business featured on major networks, Mitch shares the strategies that can transform your PR into a profit-generating powerhouse. Tune in and discover how to make your media presence truly pay off! Key Takeaways: Leveraging PR for Profit: Mitch shares how to use PR not just for exposure but for creating real financial returns. He explains the importance of having a strong media presence, including network TV interviews, and how these can position you as a credible expert in your industry. The Power of Newsjacking: Learn how to piggyback on current events and trends to gain media coverage that resonates with your audience. Mitch recounts his own experience during the 9/11 tragedy, where he successfully used PR to market a product that supported a good cause, garnering global attention. Why Credibility Matters: Mitch emphasizes the role of credibility in PR. He discusses how being featured in respected publications like Forbes or Entrepreneur can significantly boost your trustworthiness in the eyes of potential clients. PR for the Everyday Business: Not just for big names, PR can be a game-changer for local businesses too. Mitch outlines practical steps for small business owners to gain media attention, from writing columns in local publications to getting involved in community-driven initiatives. The Importance of a Unique Selling Proposition (USP): Mitch highlights the need for a compelling USP to stand out in media pitches. He shares examples of how even the most mundane businesses, like plumbing, can become media darlings with the right PR strategy. Why This Matters: In a crowded marketplace, being the best-kept secret won't cut it. This episode teaches you how to get seen, build credibility, and ultimately drive more profit through strategic PR efforts. Call to Action: Ready to see how PR can transform your business? Mitch is offering a free consultation to help you assess your current PR strategy and identify opportunities for growth. Visit https://GetInterviewedGuaranteed.com/MeetWithMitch to schedule your session.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Safeguarding Your Business in the Age of AI with Myra Roldan Are you feeling the pressure of keeping up with AI advancements while protecting your business data? The rapid pace of technology is overwhelming, and the stakes are high. One wrong move can lead to a catastrophic data breach. But fear not! In this episode of Profit with a Plan, Marcia Riner sits down with Myra Roldan, a powerhouse in AI and data protection. Myra is the founder of Undesto and a LinkedIn Top AI Voice, and she's here to demystify AI and share cutting-edge strategies to help you navigate this complex landscape safely. Tune in and discover how to leverage AI without compromising your data security. Key Discussion Points: Understanding AI and Data Protection: The rapid advancements in AI and the accompanying data protection challenges. Myra explains how AI developments present both opportunities and risks for businesses. AI Policy and Strategy: Importance of having an AI policy and strategy in place. How to socialize and enforce AI policies within your organization. Conducting Risk Assessments: Steps to perform a risk assessment to identify vulnerabilities in your systems. The significance of data classification and understanding what information can and cannot be shared. Employee Education: The necessity of educating employees about AI and data protection. How informed employees can prevent potential data breaches. Implementing Security Measures: Practical steps to secure your network and manage the use of generative AI tools. How to use third-party tools like Zapier for safe data processing. Maximizing AI While Ensuring Security: Balancing the use of AI to enhance productivity without compromising data security. Real-life use cases and success stories of AI implementation. Data Privacy and Consent: The importance of having a data privacy policy and obtaining customer consent. How to manage data storage and sharing in compliance with regulatory requirements. Proactive Measures for Small Businesses: Simple yet effective steps for small and medium businesses to protect their data. How to prioritize AI initiatives and measure return on investment. Conclusion: Marcia and Myra wrap up the discussion with actionable insights and practical advice for entrepreneurs looking to navigate the AI landscape safely. Myra also shares a special offer for listeners: a free report on safeguarding business data in the age of generative AI, available on her website, Undesto.ai. Call to Action: Download Marcia's new Profit Booster Playbook at BoostingProfit.com to discover three essential strategies to make this your most profitable year ever. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and join the conversation by sharing your AI strategy in the comments. Connect with Myra Roldan: Website: Undesto.ai LinkedIn: Myra Roldan TikTok: Learn with Myra Subscribe and Stay Updated: Catch new episodes of Profit with a Plan every Tuesday for more profitable insights and strategies. Make your plans and profit with them!     Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: The Hidden Benefits of Preparing Your Business for Sale Host: Marcia Riner | Business Growth Strategist, Infinite Profit® Guest: Marty M. Fahncke | Acquisitions Advisor, Westbound Road Episode Summary: In this insightful episode, Marcia Riner and Marty Fahncke delve into why every business owner should prepare their business for sale, even if they never plan to sell it. Marty, who has helped hundreds of small businesses scale to over $1 Billion in revenue and facilitated $450 million in acquisitions, shares his expert insights on how proper preparation can significantly increase a business's value and readiness for unforeseen circumstances. Key Talking Points: Marty's Journey and Expertise: Marty shares his extensive background in business growth and acquisitions, emphasizing the lessons he learned along the way. His experience highlights the critical importance of always being ready to sell. Why Every Business Should Prepare for Sale: Marty discusses the often-overlooked reasons for preparing your business for sale, including the "Four D's and a B" (Divorce, Debt, Disagreements, Disease, and Burnout). These factors can unexpectedly force a business sale, and being prepared can prevent financial loss and ensure smooth transitions. Steps to Maximize Business Value: Get Your Financials in Order: Accurate, up-to-date financials are crucial. Marty emphasizes the need for professional bookkeeping and accounting to ensure your financial health is transparent and appealing to potential buyers. Implement an Operating System: Establishing a comprehensive business operating system enhances efficiency and streamlines operations, making the business more attractive and easier to transition. Owner Exit Plan: Reducing the owner's involvement in daily operations increases the business's appeal to buyers, as it demonstrates that the business can run independently. Identify Your Buyer: Building your business with a potential buyer in mind helps ensure it meets the criteria that make it attractive to future owners. Understand Your Valuation Target: Knowing your business's true value and what it takes to reach your financial goals is essential for long-term planning and eventual sale. Focus on Profit, Not Tax Mitigation: Prioritizing profit over minimizing taxes increases your business's valuation, making it more appealing to buyers. Prepare for the Long Term: Maintaining clean and profitable financials and operations for at least three years before a sale can significantly enhance your business's value and appeal. Key Quotes: "Even if you never plan to sell your business, things can happen that might force you into it." "Preparing your business for sale, even if you never plan to sell it, is a wonderful thing no matter what." "A business that revolves around you is very difficult to sell because I can't sell you." Special Offer: Marty offers a free copy of his upcoming book, "Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large," along with a workbook. Listeners can email book@boomersellsthebusiness.com with the subject line "Profit with a Plan" to get on the list. Actionable Advice: Download Marcia's Profit Booster Playbook: Packed with three profit strategies and actionable steps to make this your most profitable year. Available for free at boostingprofit.com. Engage with the Podcast: Share your comments and questions in the thread. Let Marcia and Marty know which strategies you're implementing in your business. Connect with Marty: Website: http://westboundroad.com LinkedIn: Marty M. Fahncke Email for Book: book@boomersellsthebusiness.com Final Thoughts: Marcia and Marty emphasize the importance of planning for the future and the significant benefits of preparing your business for sale. Whether you're looking to grow, optimize, or sell, the insights shared in this episode are invaluable for every entrepreneur. Next Episode Teaser: Stay tuned for more great profitable information on next week's show. Subscribe to Profit with a Plan on your favorite podcast player to catch new episodes every Tuesday.     Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

One Conversation Away: Transforming Marketing with Tom Schwab Host: Marcia Riner | Profit Booster®,  Business Growth Strategist, CEO Infinite Profit® Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever. Key Talking Points: NearBound Marketing: Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities. Big Fish Don't Swim Through Funnels & Whales Don't Click: Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations. OBSCURITY: Every Business's Biggest Problem: Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting. Show Highlights: Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses. The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust. Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business. Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure. Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience. Guest Resources: Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business. Podcast Guest Profits Book: Get Tom's book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook. Call to Action: Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you're interested in or share your own guesting experiences. Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable. Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Turning a Customer Service Cost Center into a Profit Center Host: Marcia Riner, CEO & CFP of Infinite Profit Guest: James O'Brien, Co-Founder and CEO of Ducky Introduction: In this episode of "Profit with a Plan," Marcia Riner dives into the transformative power of turning your customer service department from a cost center into a profit center. Joining her is James O'Brien, co-founder and CEO of Ducky, an AI customer support company. James shares his insights on leveraging customer interactions to drive revenue and create loyal advocates for your brand. Key Topics Covered: 1. The Problem with Traditional Customer Service: Many businesses view customer service as a necessary expense. The frustration of investing resources into a service that doesn't seem to pay off. How customer service can become a roadblock to growth. 2. Transforming Customer Service: James O'Brien shares game-changing strategies to shift the perspective from cost center to profit center. Leveraging customer interactions to drive revenue. Creating loyal advocates for your brand. 3. The Role of AI in Customer Service: Introduction to Ducky, an AI customer support company. How AI can augment human capacity rather than replace it. Specific examples of how Ducky integrates with existing systems like Zendesk. 4. Practical Steps to Improve Customer Service: The importance of asking customers for feedback on their preferred interaction methods. Automating repetitive tasks to free up time for more strategic activities. Using AI to improve the efficiency and effectiveness of customer service representatives. 5. Enhancing Customer Retention: The value of retaining customers over acquiring new ones. The role of customer service in building long-term customer relationships. Strategies for upselling and cross-selling to existing customers. 6. Implementing AI Solutions: The simplicity of integrating AI tools like Ducky with minimal technical work. The process of onboarding and fine-tuning the system to fit specific business needs. Overcoming the initial resistance to new technology by demonstrating ease of use and value. Call to Action: Listeners are encouraged to explore how AI can enhance their customer service and drive profitability. Visit Ducky's website for a demo and see how it can transform your customer interactions. Additionally, download Marcia's new Profit Booster Playbook at boostingprofit.com to discover essential strategies for making this your most profitable year ever. Conclusion: Marcia and James highlight the importance of customer experience in driving business growth. They emphasize that with the right tools and strategies, customer service can become a powerful profit engine. Listeners are invited to reach out with their questions and challenges, ensuring they get the most out of their customer service departments. Subscribe: Don't miss out on more great episodes of "Profit with a Plan." Subscribe to the podcast and tune in every Tuesday for actionable insights to boost your profitability.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

Accelerate Your Business Growth through Acquisition with Jeff Villwock Introduction: In this episode of Profit With A Plan, Marcia Riner dives into the powerful strategy of business acquisition. Discover how acquiring existing businesses can be a shortcut to expansion, financial stability, and long-term success. Joining her is Jeff Villwock, an expert with over 40 years in the investment banking industry and CEO of Rittenhouse Book Distributors LLC. Key Topics Covered: Introduction to Business Acquisition: Benefits of acquiring existing businesses. Shortcuts to expansion and financial stability. Real-world examples of successful acquisitions. Jeff Villwock's Expertise: Jeff's background and career highlights in investment banking and healthcare services. His experience with over $2.5 billion in transactions. The transition from investment analyst to forming his own investment banking firm. Understanding the Acquisition Process: Navigating M&A transactions. Raising capital for acquisitions. Identifying the right opportunities and evaluating businesses for purchase. Finding the Right Business to Acquire: Strategies to locate underperforming but valuable businesses. Utilizing platforms like LinkedIn to identify potential targets. Building relationships with potential sellers and understanding their motivations. Overcoming Common Obstacles: Addressing concerns like funding and integration. The role of SBA programs and asset-based lending in financing acquisitions. Importance of thorough due diligence and having an expert advisor. Real-World Success Stories: Jeff's involvement in significant acquisitions, such as Iasis Healthcare and Surgis LLC. Recent examples of successful client acquisitions facilitated by Jeff. Post-Acquisition Integration: Ensuring smooth transitions and maximizing the value of the acquired business. Strategies for trimming costs and enhancing profitability. Long-Term Growth and Wealth Creation: How business acquisition can significantly boost your net worth. The importance of focusing on long-term growth and exit strategies. Call to Action: Listeners are encouraged to explore acquisition opportunities to grow their businesses. Jeff Villwock offers his expertise through his platform, the Acquisitions Professor. Find out more about how Jeff can assist with your acquisition needs at JeffVillwock.com or AcquisitionsProfessor.com.   Subscribe and Follow: Don't miss out on future episodes of Profit With A Plan! Subscribe on your favorite podcast platform to stay updated with the latest insights on boosting your business profitability.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Visual Data Analytics: Transforming Business Insights with Peter O'Sullivan Do you find it difficult to make sense of endless data? Overwhelmed by complex reports that don't seem to drive actionable insights? In this episode, we're joined by Peter O'Sullivan, a master in visual data analytics, who will transform how you view and utilize your business data. Learn how visual tools can simplify complex data, reveal hidden opportunities, and drive smarter decisions. Don't miss out on unlocking the true potential of your data—tune in now and revolutionize your business insights! Host: Marcia Riner, The Profit Booster Guest: Peter O'Sullivan, Founder of HighBeam Analytics Key Discussion Points: Introduction to Data Analytics: Understanding the basics of data analytics and its importance for businesses. Differences between having data and effectively utilizing it. Why an Additional Application? The necessity of tools like InsightQ™ for comprehensive data analysis. Benefits of customized solutions for distributors. Creating InsightQ™: Peter's journey from large corporations to founding HighBeam Analytics. The inspiration and process behind developing InsightQ™. Customization for Distributors: Why InsightQ™ is tailored specifically for distributors. The advantages of using a specialized BI application. Enhancing Data Capabilities: Key elements for businesses to improve their data analytics. Essential skills and roles needed in a data-driven organization. Leveraging AI: Insights into the use of AI and machine learning in business operations. Practical tips for managers to adopt AI technologies effectively. Visual Analytics: The power of visual analytics in simplifying complex data. How visual tools can provide intuitive insights for better decision-making. Building Your Own Data Analytics: Steps to start with data analytics using tools like Power BI. Importance of having a fundamental understanding of your business data. AI and Generative AI: Distinguishing between AI and generative AI. How generative AI can enhance business operations. Advice for Small Businesses: Incremental changes to boost profitability. Importance of external consultants and domain experts. Key Takeaways: The importance of data analytics in gaining competitive advantages. How tailored solutions like InsightQ™ can transform business operations. Practical advice for small businesses to start their data analytics journey. The role of AI in future-proofing business strategies. Resources Mentioned: Visit HighBeam Analytics to discover how to optimize your sales and operations with data analytics. Download the Boosting Profit Playbook for actionable strategies to enhance your business profitability. https://www.highbeamanalytics.com Engage with Us: Share your thoughts and questions in the comments. Subscribe to Profit with a Plan for more insights and strategies. Join us next Tuesday for another episode filled with valuable business tips. Tune in to learn how to turn your business data into a powerful tool for growth and efficiency.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Amplify Your Business with Organic Social Media  Episode Overview: In this episode of "Profit with a Plan," Marcia Riner chats with Molly Mahoney, The Prepared Performer, about leveraging organic social media, AI, and chat automation to skyrocket sales. Molly shares her viral "Go Live And Monetize" method and insights on creating authentic, engaging content. Host:  Marcia Riner, Business Growth Strategist, CEO of Infinite Profit Guest:  Molly Mahoney, Social Media & AI Expert, CEO of The Prepared Performer   Key Talking Points: The Power of Organic Social Media: Learn how Molly's "Go Live And Monetize" method reached millions organically. Discover strategies to create authentic, engaging content that resonates with your audience. Building Deeper Connections: Leveraging AI and chat automation to build deeper connections and relationships with your audience. The importance of consistent content and showing up authentically to nurture your audience. Visibility and Credibility: How consistent, valuable content boosts your visibility and credibility online. The significance of having a strong online presence for when potential clients research you. Engaging Your Audience: Tips on using polarizing questions and fun, human content to increase engagement. Examples of effective engagement tactics, like asking simple yes or no questions. AI in Content Creation: How AI can streamline content creation and marketing efforts. Real-world examples of using AI for market research, organizing data, and automating content. Case Studies and Success Stories: Molly shares stories of clients who successfully used these strategies to connect with their audience and boost sales. Insights into the importance of follow-up and nurturing relationships for long-term success. Overcoming Challenges: Addressing common hurdles in social media marketing and providing practical solutions. Emphasizing the need for systems and consistency to avoid overwhelm and maximize results. Fun and Human Connection: The value of incorporating personal interests and fun elements into your content. Building relationships based on shared interests and authenticity. Resources and Links: Molly Mahoney's Free 2-Week Trial of Content Club: Molly.live/profit   Engage with Us: Share your polarizing questions (e.g., "Brussel sprouts: yes or no?") in the comments to boost engagement. Subscribe to "Profit with a Plan" on your favorite podcast platform for more insightful episodes. Next Week's Episode: Don't miss the next episode, where we continue to bring you actionable strategies to make your business more profitable. Tune in every Tuesday for more great content and expert advice. Closing Thoughts: Marcia and Molly encourage listeners to implement the strategies discussed and to engage with them online. Building authentic connections and providing value through consistent content is key to growing your business organically. Connect with Molly Mahoney: Facebook & LinkedIn: Molly Mahoney Instagram: The Prepared Performer New Podcast: Authentically Awesome (launching soon) Stay tuned for more episodes of "Profit with a Plan" and make your plans to profit! Engage with Us We'd love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we'll get back to you with personalized advice. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Streamline Your Business with Cutting-Edge B2B Payment Solutions   Introduction Is cash flow a constant headache for your B2B or B2G business? Are inefficiencies draining your resources and profits? You're not alone, and we have just the solution. In this episode, we're diving deep into B2B payment solutions, exploring strategies to streamline operations, save money, and enhance payment security. Host:  Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Guest: David Ademola, B2B Payment Expert at PayNation™️ Key Talking Points Removing Manual Processes Automation in payment systems reduces errors and saves time. Integrating accounting software like QuickBooks or Zoho can streamline data entry and processing. Open API integrations simplify connections between existing platforms. Accelerating Cash Flow Using tailored payment solutions to cut down on delays and improve cash flow. Understanding and utilizing Level 2 and Level 3 optimization to reduce processing fees significantly. Automating recurring billing for consistent cash flow. Increasing Payment Acceptance Security Leveraging advanced data entry requirements for more secure transactions. Using virtual cards to control and monitor spending. Implementing robust fraud prevention measures to protect financial data. Improving Efficiency and Reducing Costs Multi-platform integrations (QuickBooks, Zoho, CRMs, and ERPs) to enhance operational efficiency. Reducing steps in payment processing from multiple entries to one or two steps. Enhancing inventory management through integrated systems to avoid overstocking and understocking. Exploring Payment Options Beyond traditional credit card payments: ACH, e-checks, and virtual cards. Offering flexible payment terms for B2G clients, such as 30, 60, or even 90-day terms. Managing subscriptions and memberships efficiently with updated payment systems. Navigating Fees and Margins Strategies for incorporating transaction fees into product pricing. Educating on the difference between surcharges and cash discounts. Understanding the impact of transaction fees on the bottom line and how to mitigate them. Conclusion Streamlining your payment processes can revolutionize your business operations and improve your financial health. Tune in to this episode to learn actionable strategies from David Ademola, a seasoned Fintech expert, and take your business to the next level. Connect with David Ademola For more information on tailored B2B payment solutions and a free analysis of your payment processing systems, visit longustreferralpaynation.com and reach out for a free consultation to optimize your payment processes. Engage with Us We'd love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we'll get back to you with personalized advice. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

From Founder to Leader: Six Powers of Balanced Leadership with Sharon Seivert Introduction: In this episode of Profit with a Plan, we delve into the transformative journey from founder to leader. Marcia Riner discusses with Sharon Seivert of Core Consulting the six innate powers that can reshape your leadership approach, enhance your business growth, and foster a healthy organizational culture. Whether you're feeling overwhelmed in your entrepreneurial path or eager to unlock new leadership potentials, this episode offers practical insights and strategies to elevate your business. Key Talking Points: Overcoming Entrepreneurial Overwhelm: Marcia opens the discussion by addressing the common feeling of isolation and overwhelm among entrepreneurs. The conversation sets the stage for discovering how shifting from founder to leader can unlock innate powers and build a thriving business. The Six Powers of Balanced Leadership: Sharon introduces her six powers of balanced leadership and how these can transform both leadership and organizational culture. These powers include core values, vision, focus, interactions, structure, and synergy. Core Values and Vision: Sharon emphasizes the importance of defining core values and a clear vision. She explains how these elements serve as the gravitational center for the business, guiding all decisions and actions. Focus and Execution: The discussion moves to the importance of focus and targeted execution. Sharon shares strategies for drilling down on key opportunities and avoiding the common pitfall of spreading resources too thin. Building a Cohesive Team: Sharon discusses the role of interactions in modeling the right behaviors for the team. She stresses the importance of hiring individuals who align with the company's core values and vision. Creating Effective Structures: The conversation highlights the need for structures that support the business's goals. Sharon provides examples of how structures can be adapted to meet evolving needs and ensure sustainable growth. Achieving Synergy: Sharon describes how the alignment of core values, vision, focus, interactions, and structure leads to organizational synergy. This synergy results in more ease, increased profitability, and a stronger, more resilient business. Practical Steps for Implementation: Sharon shares practical steps for entrepreneurs to implement the six powers of balanced leadership. She emphasizes the importance of ongoing evaluation and adjustment to maintain alignment and achieve desired outcomes. Resources and Next Steps: Sharon Seivert's Offerings: Visit http://corecoachingconsulting.com to download the free report, “What's In It for Me?” Explore additional resources, join the Core Community events, and access educational content on their YouTube channel and blog. Consider reading Sharon's book, “The Superpower of Balanced Leadership in Unbalanced Times” for a detailed roadmap. Closing Thoughts: Marcia and Sharon encourage listeners to reflect on their core values and align their business strategies accordingly. By embracing the six powers of balanced leadership, entrepreneurs can create a harmonious and profitable business environment. Subscribe to Profit with a Plan on your favorite podcast player for more insights and actionable strategies. Call to Action: Share your core values and why you're in business in the comments section. Engage with the community and join the conversation about effective leadership and business growth. By integrating these insights and strategies, listeners can move from being overwhelmed founders to empowered leaders, ready to take their businesses to new heights.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia & her team at (949) 229-2112 ♾️  

Expert Strategies for Securing Business Capital with Matthew Meehan and Luigi Rosabianca In this episode of Profit with a Plan, host Marcia Riner sits down with financial experts Matthew Meehan and Luigi Rosabianca to explore effective strategies for securing the capital your business needs. Whether you're struggling to obtain funding or looking to enhance your financial foundations, this episode offers valuable insights and practical tips from industry veterans. Tune in to learn how to propel your business to the next level with the right financing solutions. Key Takeaways: Business Financing Challenges: Many business owners feel stuck and frustrated by the daunting process of securing funding. Our experts break down the common hurdles and how to overcome them. Guest Introductions: Matthew Meehan: With over two decades on Wall Street, Matthew has helped countless businesses secure the capital they need through strategic sales initiatives and financing solutions. Luigi Rosabianca: Known as "The Professor," Luigi brings a diverse background in architecture, law, and political science to his strategic approach in analyzing and improving business operations. Common Financing Myths: Dispelling the myth that money solves all business problems. Our guests discuss why throwing money at a problem isn't always the solution. Three Cs of Financing: Understanding the importance of cash flow, credit, and collateral in securing business financing. Learn how having even one of these elements can open doors for funding. Building Strong Foundations: The critical role of setting up proper business entities, banking relationships, and maintaining accurate financial records to attract investors and lenders. Collateral Options: From accounts receivable to yellow steel, discover various forms of collateral that can be leveraged for financing. Equity vs. Debt Financing: When and how to consider exchanging equity for capital, and the benefits of profit-sharing arrangements. Strategic Partnerships: The power of merging with complementary businesses in highly fractured industries to achieve sustainable growth and higher exit multiples. Tips for Business Owners: Practical advice on building business credit, maintaining personal credit, and preparing your business for future financing needs. Special Offers: Free Guide: Download the Small Business Insiders Guide to Financing, offering six ways to get funding even with no collateral or credit issues. Available at shieldadvisorygroup.com. Resources Mentioned: Podcast: The Liquid Lunch Project – Available on all major podcast platforms. Website: shieldadvisorygroup.com for more information and resources. Engagement: We'd love to hear your questions and feedback! What kind of financing are you looking for? Share your thoughts in the comments, and let's keep the conversation going. Subscribe to Profit with a Plan to never miss an episode filled with valuable insights and strategies for making your business more profitable. Tune in every Tuesday on your favorite podcast platform.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you.  You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia & her team at (949) 229-2112 ♾️

The Art of Sustainable Growth with Heather Udo Introduction Are you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time. Key Takeaways Growth without strategy can lead to severe challenges. This episode focuses on scaling businesses smartly and avoiding common pitfalls. Profitability Insights Marcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business. Guest Introduction Heather Udo's impressive background: Founder and CEO of Shoppable, a successful SaaS and technology business. Developed technology licensed to numerous Fortune 500 companies. Holder of four U.S. patents. Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials. Heather's Journey Heather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success. Handling Business Challenges Heather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships. Building the Right Team Heather offers tips on hiring effectively: Conduct a thorough audit of tasks before creating job positions. Ensure clarity in job roles to avoid misalignment and underperformance. Leveraging Your Network Heather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads. Avoiding Unnecessary Distractions Heather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth. Closing Thoughts Marcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod." Connect with Heather Udo Shoppable: shoppable.com Instagram: @heather_udo Stay Connected Subscribe to "Profit with a Plan" on your favorite podcast player. Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?    Marcia has created a brand-new Profit Booster® Playbook just for you.  You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com   Please subscribe & ring the bell for reminders about next week's show About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

On this episode of "Profit with a Plan," Marcia Riner sits down with Ted Lau, the dynamic Owner and CEO of Ballistic Arts. Ted shares his expertise on transforming marketing skepticism into tangible success, especially for B2B businesses. Discover actionable strategies for achieving remarkable ROI, the importance of understanding your target audience, and the critical role of foundational marketing tactics. Whether you're a seasoned entrepreneur or new to the marketing game, this episode is packed with insights to elevate your business growth. Episode Highlights Host: Marcia Riner, CEO of Infinite Profit®, business growth strategist. Guest: Ted Lau, Owner and CEO of Ballistic Arts, an award-winning digital marketing agency. Key Takeaways Effective Marketing ROI: Ted emphasizes the importance of generating tangible returns from marketing investments. Many businesses have unrealistic expectations or become jaded by ineffective marketing strategies. Ted aims to turn that skepticism around by demonstrating clear, measurable results. Difference Between B2B and B2C Marketing: B2B marketing requires a different approach compared to B2C. B2B focuses more on direct relationships, trade shows, and precise lead conversion rather than just brand awareness. Foundational Marketing Strategies: Importance of creating a comprehensive plan before executing marketing strategies. Reverse engineering revenue goals to determine the number of leads needed. Targeting and Personas: Identifying and understanding the target audience deeply, including their preferences and pain points. Using industry-specific jargon to attract the right audience and increase ad relevancy. Holistic Marketing Approach: Combining creative content with data-driven strategies for lead generation. Continuous monitoring and adjusting based on competitive analysis and market feedback. Challenges in Marketing: Educating clients about the importance of follow-ups and the right methods to convert leads. Overcoming skepticism and building trust through consistent and proven results. Success Stories and Practical Tips Ted shares examples of transforming clients' skepticism into trust by delivering quantifiable lead generation and revenue. Importance of content marketing in establishing clients as industry leaders. Practical advice on budgeting for marketing as an essential part of business growth, akin to investing in employees. Resources and Links Ted Lau's YouTube Channel: "You Know Ted Lau" for quick-hit videos on business and marketing basics. Ballistic Arts Website: BallisticArts.com for in-depth marketing services and strategies. Conclusion Marketing is crucial for business growth and should be treated as a vital investment. Focus on foundational strategies and targeted marketing to see significant returns. Engage with experts like Ted Lau to navigate the complexities of effective marketing. Call to Action Subscribe to "Profit with a Plan": Don't miss out on future episodes packed with valuable business insights. Engage with Us: Share your thoughts, questions, and experiences in the comments. Marcia and Ted are ready to provide feedback and insights. Stay tuned for more actionable strategies on the next episode of "Profit with a Plan"!   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?    Marcia has created a brand-new Profit Booster® Playbook just for you.  You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com   Please subscribe & ring the bell for reminders about next week's show Marcia Riner is the go-to guru for all things business growth and greater profitability.  With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market.  More information can be found at https://www.InfiniteProfitConsulting.com Got questions? Text Marcia @ (949) 229-2112 ♾️