PROFIT With A Plan

Brand Clarity Beats Polished Marketing  EP337 of Profit With A Plan Podcast Released February 17, 2026 Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist

Make It Easy to Buy: Fix the Friction Killing Your Revenue EP336 Profit With A Plan Podcast Released, February 10, 2026 Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm. Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist

Stop Posting More: Fix Your LinkedIn Network Strategy Instead EP335 of Profit With A Plan Podcast Released February 3, 2026 Guest: Daniel Alfon, LinkedIn Strategiest Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

Stop Guessing- Use Benchmarks to Fund Profitable Growth EP334 Profit With A Plan Podcast Released January 27, 2026 Guest: Jon Morris, CEO of Fiscal Advocate Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

Hiring Isn't a Gut Call. It's a Numbers Call. EP333 of Profit With A Plan Podcast Released January 13, 2026 Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist  

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025   Guest:  Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®  

Stop Guessing: Use Your Numbers To Actually Grow Your Business EP330 Profit With A Plan Podcast Releases December 9, 2025 Guest:  Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®  

Pricing Mistakes That Are Costing You Millions EP329 Profit With A Plan Podcast Released December 2, 2025 Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®  

How to Tell Stories That Actually Convert Your Audience Into Clients EP328 of Profit With A Plan Podcast Released Date 11.25.25 Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit®  

Influence Beats Authority - The Leadership Skill That Changes Everything EP327 of Profit With A Plan Podcast Released November 18, 2025 Guest:  Tami Reiss, Leadership Trainer and the CEO of Leader Within  Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®  

Stop Using Personal Credit to Fund Your Business

From Audience to Income: How Paid Communities Create Real Freedom EP325 Profit With A Plan Podcast Released November 4, 2025 Guest:  Carol Tice, Journalist and Founder of the Community Growth Academy  Host: Marcia Riner, Business Growth Strategist | Infinite Profit  

Plug Your Profit Leaks - Build a Lean Company That Grows Faster EP324 Profit With A plan Podcast Released October 28,v 2025 Guest:  Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025 Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®  

When to Move Beyond QuickBooks -CFO Insights for Growing Businesses EP321 of Profit With A Plan Podcast Released September 30, 2025   Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit®  

Why Your SEO Isn't Working Anymore (And What to Do in 2025) EP315 Profit With A Plan Podcast Release date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEO Host:  Marcia Riner, Business Growth Strategist | Infinite Profit®  

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit®  

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity  EP313 Profit With A Plan Podcast Released: July 29, 2025 Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

The Sales Engine That Scales – With Alan Versteeg Guest: Alan Versteeg, Co-Founder of Growth Matters Host: Marcia Riner | Profit Booster® Podcast: PROFIT With A Plan Topic: Building a Sales Engine for Entrepreneurial Scale Released: July 22, 2025

Building a Sales Team That Sells: Hiring Right and Messaging Smart EP311 - Profit With A Plan Podcast Released Date: July 15, 2025 Guest: Walter Crosby, CEO of Helix Sales Development Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   Episode Overview Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again. On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results. Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook. ⏱️ Key Takeaways & Timestamps [00:03:20] Meet Walter Crosby Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way. [00:04:43] Falling Into Sales: The Accidental Career Path Walter shares how most top salespeople don't start in sales—and why the hunger to perform outweighs fancy credentials. [00:08:00] Why Needing to Be Liked Kills Sales Performance Discover why a salesperson's need for approval gets in the way of asking tough, deal-closing questions. [00:10:00] The Traits of a Top Sales Rep The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy. [00:14:05] Are You Solving the Wrong Problem? Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates. [00:15:45] The #1 Mistake in Sales Hiring Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process. [00:17:00] Skill Set vs. Mindset: Hire for What Matters Why sales success isn't about product knowledge—but knowing how to reach, navigate, and speak to the buyer. [00:21:10] Why Industry Experience is Overrated Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead. [00:23:00] Stop Selling the Job During the Interview Learn how to evaluate a candidate before pitching your company culture and compensation package. [00:26:00] Why Your Salesperson Shouldn't Be Your Marketer Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure. [00:29:00] Aligning Sales & Marketing Messaging Discover how to hand your sales team the right message—so they're not winging it with buyers. [00:32:00] The Infrastructure of a Winning Sales Org Why you need sales processes, messaging, management, and training before you expect consistent performance. [00:33:45] Never Promote Your Top Salesperson to Manager Walter shares the leadership trap most CEOs fall into—and what to do instead. [00:36:01] Resource: Walter's Sales Velocity Email Series Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at

Scaling Smart: Private Equity, Profit & Purpose Guest: John Brooks, CEO of Warehouse on Wheels Host: Marcia Riner, Profit Booster® | PROFIT With A Plan Podcast Episode Runtime: 33 mins Tags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals

Building Capacity & Using Positive Stress to Drive Business Growth Podcast: Profit With A Plan - Episode 309 Release date: July 1, 2025 Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity Model Host: Marcia Riner, Business Growth Strategist at Infinite Profit® Episode Summary Is stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out. Whether you're hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal.

Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity EP308 Profit With A Plan Podcast Released: June 24, 2025

EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall Podcast: PROFIT With A Plan Host: Marcia Riner Guest: Doug Hall, Inventor & Author of “Proactive Problem Solving” Is your business wasting time, talent, and money on preventable problems? This episode is your wake-up call. Doug Hall—renowned inventor, innovation researcher, and founder of Eureka! Ranch—joins Marcia to expose the root cause of wasted resources in growing companies: broken systems and disengaged employees. Discover how to create a culture of proactive problem solving across every level of your organization—from the frontlines to leadership—and finally stop the stupid.

Episode Title: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric Williams Released: June 10, 2025 Guest: Eric Williams, Founder & Chief Business Transformation Officer at Willity Host: Marcia Riner, Business Growth Strategist at Infinite Profit®

Built to Scale: Strategic Leadership That Frees You from the Day-to-Day  EP305 Profit With A Plan Podcast Released June 3, 2025 Guest: Liz Weber, Global Leadership Guru Host: Marcia Riner, Business Growth Strategist | Infinite Profit® Episode Summary: In this episode of PROFIT With A Plan, Marcia Riner sits down with Liz Weber, a 2025 Top 30 Global Leadership Guru, leadership advisor, keynote speaker, and strategic consultant to boards and C-suite teams. Liz unpacks why most small business owners become the bottleneck in their companies—and what it takes to step into true strategic leadership. If you're tired of doing everything yourself, stuck managing every little detail, or worried that your business can't function without you—this episode is your blueprint for sustainable growth and succession-ready leadership. Discover how to build systems, develop leaders, and scale without burnout. This is the episode founders, CEOs, and visionary entrepreneurs can't afford to skip. SEO Keywords: leadership advisor for small business, strategic leadership for entrepreneurs, scalable business systems, how to delegate effectively, off-loading founder knowledge, business succession planning, developing leadership teams, simple systems to grow business, sustainable business growth, C-suite leadership strategies

Create Raving Fans: How Small Businesses Win Big with Memorable Experiences  EP304 Profit With A Plan Podcast Released May 27, 2025 Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service Solutions Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit® Podcast Notes: In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them. If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap. ⏱️ Timestamps + Key Moments: 00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist 00:04:02 – What Disney taught Vance about loyalty and brand affinity 00:05:38 – Why Chick-fil-A trains better employees than most companies 00:07:00 – The real reason small businesses can't blame the labor pool 00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney 00:10:04 – Why creating emotional connection beats flashy branding every time 00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients 00:13:58 – The simple 3-part system to keep clients for life 00:15:50 – Why paper newsletters still outperform digital marketing 00:17:40 – How even B2B firms can use customer experience to grow loyalty 00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations" 00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz 00:29:11 – Branding an insurance agency as “the agency that rocks” 00:31:05 – Why being memorable is better than being the cheapest 00:32:11 – Little things, big impact: how a university security guard wowed Vance's family 00:36:03 – Vance's free gift: 52 Ways to Wow Your Customers Without Breaking the Bank

Simplify & Scale: The Power of a Clear Business Promise 

Simplify, Document, Scale: The 3-Step System for Process Excellence  EP302 Profit Withe a Plan Podcast Released May 13, 2025 Guest: Errol Allen, Process Expert, Founder of Errol Allen Consulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Curiosity-Driven Leadership: The Operational Edge  EP301 Profit With A Plan Podcast Released May 6, 2025 Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

Stop Selling, Start Dating - How to Build Loyal Clients EP300 PROFIT With A Plan Podcast Released April 29, 2025 Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers Podcast: Profit With A Plan Guest: Deirdre Tshien | CEO of Capsho Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

Break Through Resistance & Build a More Valuable Business with Justin Goodbread

Fix the Friction: How to Align Teams for Better Performance EP297 of Profit With A Plan Podcast Release date: April 8, 2025 Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™ Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Episode Summary: Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team's success. Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.

EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy Release date:  April 1, 2025 Guest: Eden Lovejoy, Founder of Virtual GM Matrix Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

Is your business built for long-term value or just survival? Guest:  Saul Cohen, Accountant and Acquisitions Expert - The Expert Eye Host: Marcia Riner, Business Growth Strategist - Infinite Profit® In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it's time to sell.

How to Spot & Keep A-Players in Your Business with Dr. Axa Yox GUEST: Dr Axa Yox, PhD, award winner, inventor and author HOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Episode Summary Hiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team. With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you're serious about scaling your business with the right talent, this episode is packed with actionable strategies you don't want to miss! Key Takeaways ✅ How to identify top talent – Spot the best candidates who will drive your business forward. ✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving. ✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back. Timestamps & Key Insights

Hidden Government Resources to Grow Your Business for Free Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting Episode Summary In this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth. At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you're a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy.

Crafting Marketing that Connects with Emily Aborn Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host Introduction What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth? In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools. We're diving deep into: ✔ How to craft marketing that feels authentic and engaging ✔ The balance between pain points and benefits in messaging ✔ Why cohesive branding matters across all platforms ✔ The power of specificity and clarity in your content Whether you're a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business. Let's jump in! Episode Highlights & Key Takeaways [00:00:07] Introduction: The Power of Words in Marketing Marcia introduces the episode and the role of effective copywriting and branding in business success Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging [00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist The importance of storytelling in making marketing more relatable and effective [00:06:49] Discovering What You Truly Love in Business How Emily identified her strengths in marketing, writing, and strategy The importance of aligning your business with your natural talents for long-term success [00:08:56] The Power of Specialization Without Losing Opportunities Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients Why specialization can actually attract higher-quality clients [00:10:59] Crafting a Clear, Authentic Message for Your Brand Avoid trying to be everything to everyone—clarity builds trust and connection Consistency in tone and language reinforces your brand identity Using recordings of natural conversations to refine messaging [00:13:40] Pain Points vs. Benefits: Finding the Right Balance Many marketing strategies focus only on pain points, but is that always the best approach? Why excitement and aspiration can be just as powerful as urgency and fear Instead of just fixing a problem, market the vision of a better future [00:15:47] Selling Without Manipulation Not every customer wants a quick fix—some prefer a strategic, long-term approach The difference between marketing to emergency buyers vs. aspirational buyers Why attracting aligned customers leads to better long-term relationships [00:20:29] Making Copywriting More Conversational and Engaging Find your natural speaking style and let it translate into your writing Avoid robotic or overly polished copy—people connect with authenticity Using voice memos to refine messaging before writing [00:23:28] Using Specificity to Make Your Message More Relatable A vague message won't connect with the right audience Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.” Being specific makes content feel more personal and engaging [00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcome Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?” Speaking to a specific outcome attracts the right audience without alienating potential customers [00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer Content marketing should speak to one specific audience per post Trying to appeal to everyone at once makes messaging unclear and ineffective Instead of writing one long, general post, create separate targeted messages for different audience segments [00:30:42] Creating a Cohesive Marketing Strategy Marketing starts with a great conversation that builds trust and leads to sales Effective copywriting connects with the audience and makes it easy for them to take action Your words should reflect your brand personality so potential clients feel they already know you Conclusion: Your Words Can Build Your Business Great marketing isn't about tricks or gimmicks—it's about using the right words to connect, engage, and convert. Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience. So, what's your next step?

Selling Your Business in 2025? What Buyers Want with Chris Cantwell

Bootstrapping for Growth: How to Scale Smart Without Outside Investors Released February 18, 2025 Guest: Manny Skevofilax CEO of Portal CFO Consultants Host: Marcia Riner, Business Growth Strategist, Infinite Profit®   Is chasing rapid growth putting your profits at risk?

The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of Anura Host: Marcia Riner - Business Growth Strategist of Infinite Profit®

Work Less, Earn More: Smart Systems & Time Investment for Business Growth EP288 of PROFIT With A Plan Podcast February 4, 2025 Guest:  Jordan Tait, founder of The Intentional Business Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Episode Summary: Is your business running you instead of the other way around? In this episode of Profit with a Plan, host Marcia Riner sits down with Jordan Tait, founder of The Intentional Business, to discuss how 6 and 7-figure entrepreneurs can design a business that supports their ideal lifestyle without working more hours. Jordan shares his journey from corporate burnout to building a business that prioritizes profit, efficiency, and freedom. Discover how smart time investment, systemization, and strategic delegation can transform your business into a tool that works for you—not against you.

Stress-Free Hiring: How to Find the Perfect Fit for Your Team with Dr. Mike Neal PROFIT With A Plan Podcast, EP 287 January 28, 2025 Guest: Dr Mike Neal, a practicing Optometrist and CEO of Build My Team Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Episode Summary: Tired of wasting time and money on the wrong hires? Dr. Mike Neal, CEO of Build My Team and practicing optometrist, joins the podcast to share his revolutionary approach to hiring. In this episode, you'll discover why traditional methods like resumes are outdated, how to find hidden A-player talent, and why hiring quickly and proactively can transform your business. Learn how Dr. Neal's assessment-based hiring process can save time, cut costs, and bring the right people into your team with confidence.