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Let's empower craft beer industry leaders with relevant and insightful craft beer marketing insights. Listen if you're interested in beer drinker psychology, taproom marketing, and tactics for improving distribution sales.

Chris Overlay


    • Mar 18, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 34m AVG DURATION
    • 42 EPISODES


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    Latest episodes from Get Hoptimized

    CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)

    Play Episode Listen Later Mar 18, 2025 42:12


    In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation. Dan shares his valuable insights for navigating CBC, especially for first-timers and growing breweries. We discuss the evolving brewing industry, including the rise of contract brewing and alternative beverage lines like wine and THC-infused products. Dan emphasizes the importance of planning ahead, scheduling vendor meetings, and reviewing operational costs to maximize your CBC experience. We also explore strategies for business owners to delegate tasks and focus on strategic growth. Whether you're attending CBC or looking to improve your brewery's operations, this episode is packed with actionable advice.For more information about Dan and the Beverage Federation, head to www.beveragefederation.com/-Music Credit-Neon Drive by Punch Deck | https://soundcloud.com/punch-deck Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Should You Build An App For Your Brewery? - Interview with Ross Stensrud of TapWyse

    Play Episode Listen Later Jul 8, 2024 42:21


    In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. We've had the chance to see the data for ourselves and speak with Ross on multiple occasions about the work TapWyse is doing – we like what we see! So we asked Ross onto the show to answer questions about what apps can really do for your brewery and things you should consider when building one. Learn more about TapWyse at www.tapwyse.com and connect with Ross at ross@tapwyse.com. ---Intro/Outro Music by ComaStudio from Pixabay ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok

    Play Episode Listen Later May 27, 2024 19:10


    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Why Your Reach on Instagram Posts is Low RecentlyHow To Structure Ads for Multiple LocationsShould You Care About Email MarketingWhat is Up With TikTok LatelyWant to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    CBC Vegas Eats and Drinks (A Local's Guide)

    Play Episode Listen Later Apr 17, 2024 22:08


    If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won't have any trouble finding world-class restaurants and bars named after celebrities. This guide isn't for that. This is for folks looking for local secrets and undercover gems. If you're in search of the best craft beer in town, delicious food that won't blow your budget, or just some help to not feel lost, you'll find it here. Welcome to Fabulous Las Vegas! ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Improving Brewery Profitability with Derek Smith from Small Batch Standard

    Play Episode Listen Later Apr 5, 2024 38:29


    We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits. Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage. You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at derek@sbstandard.com. Learn more about Small Batch Standard at sbstandard.com ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders

    Play Episode Listen Later Mar 22, 2024 25:48


    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote locationTips for promoting a seasonal beer garden Which website builder to use for your breweryWant to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Get Answers: Meta Violations, Spam DMs, and Sharing Assets

    Play Episode Listen Later Feb 24, 2024 30:14


    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of themSpam Messages within Meta ManagerBest practices for sharing marketing assetsWant to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. ---Intro/Outro Music by ComaStudio from Pixabay ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines

    Play Episode Listen Later Jan 19, 2024 20:11


    This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right nowWhether or not you should use cloud storage systems Promotional timelines for events like Valentine's Day and Super Bowl Want to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. ---Intro/Outro Music by ComaStudio from Pixabay ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design

    Play Episode Listen Later Oct 8, 2023 48:13


    Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    4X ROI with Brewery Finder and Rewards App "Crackem"

    Play Episode Play 26 sec Highlight Listen Later Sep 4, 2023 41:07 Transcription Available


    When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies user visits and rewards. Plus, they have over 4,000 active venues in all 50 states. So there is at least something working and worth asking a few questions about, right? Check out the full interview and learn more about Crackem at crackem.us---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Brewery Websites, How To Better Navigate The Design Process

    Play Episode Play 30 sec Highlight Listen Later Aug 14, 2023 51:29 Transcription Available


    A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too. So whether you're shopping for website builders right now, planning to DIY, or considering a redesign, this podcast will be super helpful. And if you want to get in touch with Marcus and his website design company, head over to www.perfectevolution.xyz---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    T-90 Pellet Issues with Guest Chris Holden of The Hop Guild

    Play Episode Listen Later Jul 17, 2023 29:58


    We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.You're gonna love it. If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Tales From A Rebranding Experience with Virginia Beer Co.

    Play Episode Play 37 sec Highlight Listen Later Jun 27, 2023 35:56


    We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    CBP Connects Milwaukee Event Preview with Andrew Coplon

    Play Episode Play 16 sec Highlight Listen Later Apr 17, 2023 30:45 Transcription Available


    Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online. To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing

    Play Episode Play 36 sec Highlight Listen Later Apr 7, 2023 30:13


    We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you.---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Craft Brewers Conference 2023 Preview with Ann Obenchain

    Play Episode Play 30 sec Highlight Listen Later Mar 17, 2023 29:34 Transcription Available


    We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more. Learn more about CBC and register at www.craftbrewersconference.com---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Controlling Brewery Costs in 2023

    Play Episode Play 43 sec Highlight Listen Later Mar 3, 2023 44:29 Transcription Available


    We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful. If you are looking for more financial insight, head to Kary's website, www.craftbreweryfinance.com. ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day

    Play Episode Listen Later Feb 7, 2023 19:02


    An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January.  We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day. Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    What New Instagram Feed Filtering Means for Your Brewery's Content

    Play Episode Listen Later Jan 20, 2023 30:36


    This week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com. News This Week: - Buddhist sue over beer name- Drinkers might be less price sensitive than we thought- Fat Tire has a new look- Instagram reveals new feed filtering controls- The Twitter rival you've never heard of- AI and retail inventory tech---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Unpacking Public Relations for the Craft Beer Industry

    Play Episode Listen Later Nov 21, 2022 43:35


    When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? So many questions... In short, YES! You should absolutely care about PR. To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli's global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers. KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people. The conference takes place this March in Boston. You can learn more at Beeramplified.comYou can also learn more about Kevin's company at kevinyorkcomms.com---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Building A Loyalty Program That Drives Revenue To Your Taproom

    Play Episode Play 19 sec Highlight Listen Later Oct 31, 2022 25:18


    A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. Enter today's guest, Jackson Boyer. He's an expert on marketing, tech, and has a background in venture capital too. But he's also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.He's a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service. I've been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us. Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they'll get you taken care of. More info at buddytexts.com or by emailing jackson@buddytexts.com ---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Common Hope, The Collaborative Beer Initiative That's Raising Parkinson's Awareness

    Play Episode Play 29 sec Highlight Listen Later Oct 17, 2022 32:04


    Last year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness. Bent Water was able to partner with The Michael J. Fox Foundation so that a portion of beer sales will be donated to this important non-profit. Bent Water was able to get breweries across the country to participate, like Harpoon, Fat Bottom Brewing, The Bronx Brewery, and more.Aaron joined us on the show to chat about their new initiative and answer some questions on beer collaborations, branding, and more. Learn more about Common Hope at www.commonhopebeer.com---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

    Direct-to-Can Digital Label Printing | Kyle Stephens, Craft Beverage Warehouse

    Play Episode Play 15 sec Highlight Listen Later Oct 3, 2022 27:32


    Imagine a more creative and environmentally friendly label design process that was also great for smaller print runs... That's what direct-to-label digital can printing and the folks over at the Craft Beverage Warehouse are about. Kyle Stephens is one of the founders of CBW. He was kind enough to join us on the podcast to talk about their process and share his thoughts on label designs. You can learn more about Kyle and Craft Beer Warehouse at www.craftbevwarehouse.com

    digital craft warehouses stephens printing cbw kyle stephens beverage warehouse
    West Sixth Brewing, Interview with Kelly Hieronymus

    Play Episode Play 15 sec Highlight Listen Later Aug 24, 2022 34:09


    West Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort.  They've raised more than $1 million for nonprofits.Kelly has been with them since the beginning as their 6th employee (now they have more than 100) and first marketing-focused employee. She's driven all marketing and branding for the brewing since. As part of her role, she also oversees the events team, which appears at more than 500 events throughout Kentucky annually.Learn more about West Sixth at westsixth.com@gethoptimizedwww.gethoptimized.com

    Win More Brewery Customers by Understanding Their Customer Journey

    Play Episode Play 31 sec Highlight Listen Later Jul 25, 2022 30:36


    Understanding the steps someone takes to become your customer is critical to the success of your marketing strategy. Doing so will help you better communicate with your target audience, convert them into paying customers, and inspire them to refer you to even more people. Us marketing geeks refer to these steps as the customer journey, and we want to take this opportunity to unpack the concept. To help demystify the marketing-speak, we invited Sara Nay (COO of Duct Tape Marketing) on to the Get Hoptimized Podcast. Have a listen, it's a half-hour well worth your time. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast.  With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.  Learn more at: https://ducttapemarketing.com/@gethoptimizedwww.gethoptimized.com

    Grow Your Brewery With Effective Communication

    Play Episode Play 28 sec Highlight Listen Later Jul 13, 2022 22:07


    Whether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show. Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.Brenden does a FREE 90 minute training on effective communication over Zoom every few weeks. It's LIVE and interactive, it is not a webinar. He's coaching a bunch of people for free on the call directly. Here are some topics they cover:1. How to Present Succinctly2. How to Run Effective Meetings3. How to Master Presentation Confidence4. How to Present Yourself Effectively in Any SettingLearn more at: https://www.rockstarcommunicator.com/@gethoptimizedwww.gethoptimized.com

    How To Grow Your Brewery's Social Following from Zero

    Play Episode Play 20 sec Highlight Listen Later Jun 27, 2022 40:24


    Growing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category. Prithvi Madhukar aka The Marketing Nomad has been a digital entrepreneur and business owner for the past two years. She is also a podcaster (Top 100 in Marketing for India), a YouTube vlogger, an Etsy shop owner, a content creator, and a nano-influencer. Prithvi is a Marketing Strategy Consultant and the CEO of her own Marketing Consultancy firm, The Marketing Nomad LLC. She has successfully worked with 60+ clients from 8 different countries in the past year of her entrepreneurship journey. She started from scratch and built an online business that knows no borders and allows her to be a digital nomad. She also enjoys Bollywood dancing in her free time.ENTER TO WIN A COPY OF PRIT'S NEW E-BOOK "ZERO TO 4" Just shoot an email to info@gethoptimized.com with the subject line "zero to 4" and you'll be entered to win. @gethoptimizedwww.gethoptimized.com

    ceo social marketing etsy breweries bollywood prithvi prithvi madhukar marketing nomad zero to
    Creating & Communicating Value with Your Taproom Guests

    Play Episode Play 30 sec Highlight Listen Later Jun 13, 2022 40:16


    What are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery. That's why we had Andrew on the show. He has a ton of experience helping breweries uncover that value through his work with Secret Hopper. Andrew and his team have interviewed hundreds of taproom guests and compiled mountains of data centered around creating more value. We discuss loyalty programs, memberships, board games, and more. It's an enlightening conversation that you can't miss! If you'd like to learn more about Andrew or Secret Hopper, head to secrethopper.com@gethoptimizedwww.gethoptimized.com

    Turn Glances Into Interest with Your Brewery's Copywriting

    Play Episode Play 50 sec Highlight Listen Later May 23, 2022 27:29


    Good copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show. Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, compelling marketing materials that spark emotion and drive action. Built on storytelling skills and an analytical approach to marketing, her copy turns glances into interest and interest into sales.She's the founder of CEK Copywriting, learn more at cekcopywriting.com.@gethoptimizedwww.gethoptimized.com

    Connecting Craft Brewery Finance and Marketing

    Play Episode Play 36 sec Highlight Listen Later May 9, 2022 75:16


    This is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected.Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown Brewery in Worcester, MA.He has spent the last 20 years using finance to help improve financial results for his beer business. Now, he's helping other craft breweries do the same.Learn more about Kary and how he can help your brewery with financial training, courses, and coaching at craftbreweryfinance.com @gethoptimizedwww.gethoptimized.com

    Improving Your Brewery's Instagram and Photography

    Play Episode Play 27 sec Highlight Listen Later May 2, 2022 35:01


    Kendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps people take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success. Learn more about Kendra at girlmeansbusiness.comFree Resource from Kendra:  girlmeansbusiness.com/emailkit One of the best ways to grow your business is with email marketing. If you are brand new to email, this Email Starter Kit will walk you through the 4 steps to get started, along with templates for creating your first lead magnet and welcome series. @gethoptimizedwww.gethoptimized.com

    Micro Influencer Marketing Platforms

    Play Episode Play 30 sec Highlight Listen Later Apr 18, 2022 35:42


    Cyrus is a Ph.D. in Engineering and AI, and a serial entrepreneur with a great passion and knowledge in building platforms, marketplaces, and social apps over the last 12 years. Cyrus and his co-founder, Devid Benoliel, have built a platform for Instagram growth and marketing which has served over 800,000 businesses, influencers, and those aspiring to become influencers.Currently, Cyrus and his partner are running Ainfluencer.com which is a DIY marketplace for Instagram influencer marketing. They are on a mission to serve micro-influencers as well as small/medium-sized businesses to get the financial freedom they deserve. @gethoptimizedwww.gethoptimized.com

    Incentive-Based Marketing & Sales for Breweries

    Play Episode Play 60 sec Highlight Listen Later Apr 11, 2022 31:49


    What if instead of discounting your prices to make a sale, you used value-add incentives? What might that do for your margins, especially when it comes to beer distribution sales? This is an excellent question to unpack because there are a lot of creative ways to win sales without having to hurt your margins. Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.more info here: https://marketingboost.comhttps://www.linkedin.com/in/6101960marcotorres@gethoptimizedwww.gethoptimized.com

    Discussing The 2021 National Craft Beer Consumer Motivation Report

    Play Episode Play 58 sec Highlight Listen Later Mar 28, 2022 33:38


    Michael Varda is a super smart guy with a ton of experience in researching behavior on multiple levels. His company, Craft Beer Advisory Services, developed an excellent research report on the consumer behavior of craft beer drinkers during 2021. He's on the show to talk about some of the findings. More info about Craft Beer Advisory Services:  https://craftbeeradvisoryservices.com/ @gethoptimizedwww.gethoptimized.com

    Using Humor, Satire, and Creativity Within Brewery Advertising

    Play Episode Play 22 sec Highlight Listen Later Mar 14, 2022 39:48


    An eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries. Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders and experiential marketers.He's also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage.He's hired Bill Morrison (artist for The Simpsons, former EIC of MAD Magazine, director of Futurama) and many of the members of the MAD Magazine creative team to help brands move past their comfort zones and create ad campaigns infused with humor and satire.Learn more about the MADIdea that is MADvertising - what it is, who's talking about it, the brands that are already on-board, and how to get them to work for you!https://www.theideaintegration.com/madvertisinghttps://www.instagram.com/saulcolt/@gethoptimizedwww.gethoptimized.com

    Influencing Customer Behavior Without Feeling Gross - Interview with Dr. Chris Gray

    Play Episode Play 30 sec Highlight Listen Later Feb 21, 2022 46:57


    A former psychologist, Dr. Chris has been a passionate and pioneering expert in buyer psychology and purchase behavior for more than two decades. In that time, he has interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors that govern purchase decisions and buying behavior across a wide range of product categories — from dish soap to diamonds. We had him on the show to give us some insight into how breweries can understand more about their customers and influence their buying behavior - without feeling gross. This is an excellent interview to listen to for craft brewery owners, managers, and any small business owner that is interested in improving their marketing. Enjoy! If you'd like to learn more about Dr. Chris, check out his website www.thebuycologist.com or find him on LinkedIn: www.linkedin.com/in/drchris@gethoptimizedwww.gethoptimized.com

    If The Banning Surveillance Advertising Act passed, what would it mean for small business advertising?

    Play Episode Play 30 sec Highlight Listen Later Jan 25, 2022 15:15


    On January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise - including breweries. For the sake of argument, let's assume the bill passed. What kind of changes would actually take place with the way you run ads? @gethoptimizedwww.gethoptimized.com

    What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]

    Play Episode Play 30 sec Highlight Listen Later Dec 16, 2021 53:19


    What motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf? This might appear like a simple question, but the true answers are harder to uncover than you might realize.  The fact is, buyer motivation is something marketers spend a lot of time and money trying to figure out, and with good reason. Understanding what motivates someone to choose your beer instead of someone else's offers an incredible advantage to your marketing strategy.  That's why we invited Ryan onto the show. He's an expert at performing customer interviews in order to understand why people buy stuff. And he's done this for breweries! So we asked him to share his insights with us. Listen in for an excellent conversation and take notes when Ryan starts talking about questions he asks during interviews. If you'd like to connect with Ryan: ryanpaulgibson@contentlift.io https://www.contentlift.io/ https://www.linkedin.com/in/ryan-paul-gibson/ @gethoptimizedwww.gethoptimized.com

    How to Measure The Success of Your Brewery's Advertising Strategy

    Play Episode Listen Later Nov 24, 2021 11:42


    Ultimately, the most important metric related to your advertising strategy is revenue. Any marketer that doesn't admit that is delusional. It's the dollars that truly count at the end of the day. In order for your advertising strategy to drive more revenue, it needs to deliver the right message to more of the right people, frequently enough for them to remember it. Therefore, you should care about other advertising metrics too. In this episode, we discuss a few key performance indicators and how they'll lead to more revenue for your brewery.---Music by Timtaj at Pixabay@gethoptimizedwww.gethoptimized.com

    Key Takeaways From Ad World 2021

    Play Episode Listen Later Nov 1, 2021 22:13


    I wanted to hop on the mic and share some insights from Ad World that I thought were super relevant to the craft brewery industry.  The virtual conference took place last week and featured keynote speakers from all over the marketing industry. I'm going to be sharing more tidbits on social but here are my notes on the big takeaways for craft breweries. @gethoptimizedwww.gethoptimized.com

    Fernando Rojas - Da Boost Digital Marketing

    Play Episode Listen Later Oct 21, 2021 54:11


    Fernando is the owner of Da Boost digital marketing. I know what you're thinking... A marketing company talking to another marketing company, what a snooze-fest. But hear me out... I wanted Fernando on the show so that we could try and give a look behind the curtain, so to speak. Fernando is a super smart dude with a ton of great experience doing digital marketing for companies in multiple countries. Plus, he loves beer. For more information on Da Boost, www.da-boost.com@gethoptimizedwww.gethoptimized.com

    Voodoo Brewing Co. - Interview With CEO, Matteo Rachocki

    Play Episode Listen Later Oct 4, 2021 34:04


    Voodoo Brewing is certainly a company to look to as an example of great craft brewery marketing. Their Instagram looks amazing, they have a beer collaboration with Styx, and have found a way to be both creative and consistent with their label art. CEO Matteo Rachocki joins us on our inaugural episode to share some of his thoughts and key lessons. For more information on Voodoo Brewing Co. https://www.voodoobrewery.com/ https://www.voodoobrewery.com/ohmama @voodoobrewery For more information about Hoptimized Social www.gethoptimized.com  

    styx brewing co voodoo brewing

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