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Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.Key Points:·Important Metrics for Google Ads: Discussion on various metrics like reach, clicks, impressions, cost per click (CPC), and cost per lead (CPL), focusing on how to measure the success of ads based on campaign goals.·Significance of Quality Ad Scores: Explaining the importance of Google's quality ad scores and how they impact ad performance and algorithm interactions.·Impact of Landing Pages on Ads: How well-designed landing pages that match ad content can significantly improve ad performance and user engagement.·Branding and Its Influence on Ads: The substantial role of branding in ad recognition and conversion, including statistical insights on the effectiveness of branded content.·Ad Optimization Tips: Practical advice on optimizing ads for better performance, including the use of descriptive headlines, unique descriptions, and relevant extensions.·Favorite Aspects of Ad Management: Emily shares her personal enjoyment in identifying opportunities for improvement through data analysis.·Starting with Google Ads on a Budget: Tips for small businesses or individuals looking to start with Google Ads without a significant initial investment.·Future of Digital Advertising: Thoughts on the evolving landscape of digital advertising, including the role of generative AI and the increasing importance of brand trust.
March 5, 2024 - State funding for rape crisis programs and the "Enough is Enough" program has been stagnant for years, but a coalition is hoping to secure additional investments. We talk about these anti-sexual violence initiatives with Will Rivera, interim executive director for the New York State Coalition Against Sexual Assault, and Emily Miles, executive director of the New York City Alliance Against Sexual Assault.
Six years ago, I launched Choose the Hard Way to inspire more people to embrace the idea that doing hard things builds stronger humans who have more fun. My guests are among the very best in the world at what they do and I've been lucky that they've graciously shared their stories here. To celebrate 100 episodes, I'm doing something different and sharing more of my story--a story about a friendship that has pushed me to do hard things for 15 years and counting. This podcast isn't about hacks, tricks and shortcuts. It's about the powerful things that happen when you choose the hard way--and I hope my guest's stories inspire you to go do hard things with people you love and have some fun. That's the best part of life and it's available to everyone willing to answer the call to adventure. I have a request: please pick something challenging to do, invite a friend to do it with you and leave a comment or shoot a DM to @hardwaypod on social and tell me how it went. Joining me today is @blakeoftoday. In the past year, Blake has become one of the most popular storytellers on Instagram because of his distinctive storytelling style focused on family, fatherhood and jiu-jitsu. He's the host of the Grappling with Fatherhood podcast, the author of the Blakeoftoday substack and one of the only humans I know who organically grew his Instagram following from less than a thousand followers to nearly 200k followers in a year. Blake has joined me on this podcast in the past to deconstruct our path to podium finishes at the gravel race now known as the Unbound 100 in 2014 and 2015. Today, we're talking about how our chance meeting while volunteering at a shelter for unhoused people in downtown Los Angeles led us to start doing workouts at a park in Silverlake that were brutal and would have been total nonsense if they hadn't been so much fun--and how that led to friendship, rivalry and both of us pushing each other to go bigger and bigger. And so can you. Choose the Hard Way is the podcast about how doing hard things builds stronger humans who have more fun. Please help more people find this podcast. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with a friend. We are 100 episodes deep and I really appreciate all of your support. Go to choosethehardway.com to sign up for the newsletter and if there's someone you think would make a great guest, DM @hardwaypod. Choose The Hard Way is a Big Truck Production. Anthony Palmer at Palm Tree Pod Co is the producer and editor and Emily Miles is head of digital and marketing. Hekla Projects founder Jeffrey Nebolini is the world-renowned designer behind our brand identity and the Choose the Hard Way logo. The content for this show is created by @vontz.
In this episode, Emily shares insights on how to manage our priorities effectively in our fast-paced lives. Additionally, she talks about discovering our purpose and motivation, or "why," during the decision-making process, drawing from her experiences working in the Admissions department at Candler.
Emily Miles returns to the podcast with mom, Jana Wagner, of Wally Woo Farm in Lacygne, Kansas. Host Laura St. Clair leads the discussion on what Emily and Jana look for, and what they don't. Two Hanoverian stallions feature prominently in the discussion, Daily Show and Sole Mio. Click on the names for links to each stallions pedigree. Video Links: Daily Show as a 3 year oldDaily Show as a 6 year oldDaily Show I1 FreestyleSole Mio as a 3 year oldSole Mio as a 6 year oldThis podcast series is sponsored by Carronada Farms and Hilltop Farm. For more information on this podcast, message us on our FaceBook page, The American Hanoverian Society Official Page, or send us an email at ahsoffice@hanoverian.org.Thanks for listening!
Ten years on from the horse meat crisis, a new scandal has engulfed almost the entire food retail sector. Huge quantities of foreign pork - sometimes tens of thousands of tonnes a week - has been passed off, fraudulently as British. One meat processor - who can't be named for legal reasons - has been accused by former employees of 'washing' hams that are visibly rotten, or mixing bad meat with fresh produce. They even allege paperwork - which would pick up infections like bacteria or E.coli - was being falsified. We talk to the Farmers Weekly journalist who broke the story Abi Kay. And we dip into the 'vagina-scented' ski slopes of Utah to visit the trial of the century - Gwyneth Paltrow v Terry Sanderson.At the time of publication, the Food Standards Agency (FSA) had not provided us with a comment after we approached them.You can watch our episodes in full at https://global-player.onelink.me/Br0x/VideosThe News Agents is a Global Player Original and a Persephonica Production.[Two hours after the episode was published, the FSA provided us with this statement:“We are continuing our criminal investigation into how a meat supplier allegedly provided products labelled as British when they were in fact sourced from other countries. This is a live investigation which means we are looking into all new lines of inquiry with the relevant local authorities, including investigating potential food hygiene breaches. This is alongside the work we are doing to investigate food fraud. Based on the investigation to date, there is no indication that food is unsafe or there is an increased risk to consumers. Criminal investigations take time and need to be done with due process and fairness. The FSA will work tirelessly on behalf of consumers to ensure that this criminal investigation is done to the highest possible standards. I do want to emphasise at a time when cost pressures and other challenges mean the risks of food fraud might be increasing, it is vital everyone involved in the food chain works to ensure that food is safe and what it says it is.” Emily Miles, Chief Executive of the Food Standards Agency]
Emily Miles converses with noted author Priyanka Kumar.
All week on Farming Today we've been looking at the state of the UK's abattoirs - from animal welfare to the challenges of finding staff. There are about 245 abattoirs in the UK, slaughtering millions of animals. Government figures for October this year show 173,000 cattle, 1.1 million sheep and 926, 000 pigs. There used to be many more abattoirs, but tighter regulations and economies of scale have seen consolidation. The future of small abattoirs has been a concern for many farmers for a number of years now. Farming Minister Mark Spencer has said he is actively looking at supporting smaller abattoirs, to keep them running. But it might not be in time to save some. We speak to a campaigner who's fighting to save the Tottingworth abattoir in Heathfield in East Sussex which is earmarked for closure in January. The Food Standards Agency says it's doing all it can to support small abattoirs by cutting red tape and reducing costs, but the CEO Emily Miles said they can't have a separate regulatory system for small abattoirs, even though they are only selling meat locally, because some by-products do end up in produce destined for export, and would need to comply with those standards. We visit a plant where Scottish salmon is slaughtered and processed, and speak to the Humane Slaughter Association about whether the stunning methods used in the slaughter of wild salmon, could be applied to fish caught at sea.
On May 2nd, a draft opinion was leaked from the Supreme Court. The public soon discovered that the Court had voted to overturn Roe v. Wade, 1973 decision that established a woman's constitutional right to an abortion. Immediately, protests broke across the country. Many argued that this decision could set the U.S. back more than 50 years, to a time when women who were in need of an abortion were forced to get one illegally in unsafe conditions. In this episode we talk to Judith Vivell, a local artist, about what it was like for women seeking abortions before the Roe v. Wade decision. We also speak with assembly member Jessica Gonzalez-Rojas who introduced New York's Reproductive Freedom and Equity bill. Finally, Emily Miles, the Executive Director of the NYC Alliance Against Sexual Assault, discusses her concerns for those they serve. Read more: https://epicenter-nyc.com/the-stark-difference-between-two-abortions-before-and-after-roe-v-wade/ Find your assembly member: https://nyassembly.gov/mem/search/ Find your senator: https://www.nysenate.gov/find-my-senator Assembly Bill A10148: https://www.nysenate.gov/legislation/bills/2021/a10148 New York City Alliance Against Sexual Assault: https://www.svfreenyc.org/ Order 8 more free at-home COVID tests: https://special.usps.com/testkits Epicenter-NYC membership: https://epicenter-nyc.com/the-case-for-epicenter-membership-one-auntie-to-another/ Our intro music: http://karavikamusic.com/See omnystudio.com/listener for privacy information.
Welcome to the American Hanoverian Society Podcast. In this episode, Laura St Clair from the AHS Education Committee, talks to Michael Bragdell and Emily Miles about starting young horses - we'll cover training philosophies, managing owner expectations, what your youngster needs to know before starting undersaddle training, and we'll ask - who are the young horse trainers of the future?Michael Bragdell is the training director at Hilltop Farm in Maryland. Originally from Sweden, Michael joined the Hilltop team in 1995. He is well-known for his success with young horses and has twice won the USEF Four-Year Old National Championships and three USDF Dressage Final Championships on horses he started. Michael is a USDF Bronze, Silver, and Gold Medalist and is a USDF Certified Instructor. Last October, Michael and Qredit Hilltop, a stallion Michael has known since he was a yearling, took the victory in the Devon CDI4* Grand Prix and Freestyle.Emily Miles of Wally Woo Farm in Kansas has been training young horses since she was a kid herself. Emily is also a Bronze, Silver and Gold USDF Medalist, and she has won numerous national titles, including the U25/Brentina Cup and every Young Horse and Developing Horse division at the national championships. Emily has represented the United States at the World Championships in Verden, Germany and Ermelo, Netherlands with WakeUp, Sole Mio and Daily Show.You can reach our guests through their websites, for Michael, go to hilltopfarminc.com and for Emily, it's wallywoofarm.com. And if you enjoyed the conversation, please subscribe and recommend the AHS Podcast to a friend. We look forward to many more lively and educational discussions in future episodes so stay tuned. This podcast series is brought to you by the American Hanoverian Society . For more information on this podcast, message us on our Facebook page, The American Hanoverian Society Official Page or send us an email at ahsoffice@hanoverian.org. Thanks for listening!
This episode is with Emily Miles, Chief Executive of the Food Standards Agency (FSA). Before that Emily held a number of very senior central government positions in DEFRA, Home Office and Cabinet Office. As you can imagine it is a very wide-ranging discussion. We talk about the role of the FSA (and yes we do mention Brexit and the impact that has had as well as the opportunity to create policy from first principles). Emily offers fantastic insight on what makes a successful “bridge” between central government policy making and local delivery. The FSA sits very firmly on that bridge in terms of supporting the implementation of national policy and also supporting local councils in their day-to-day work. My favourite part of the interview is when Emily talks about leadership and the importance of honest, authentic leadership and being yourself! She also highlights the importance of being open to making mistakes and how this is an essential part of the journey towards personal and organisational progress. Enjoy it!
Emily Miles is the Chief Executive Officer of the FSA. She took up the role on 23 September 2019 after moving from Defra.https://www.fdf.org.uk
Throughout the month of September, CSaP: The Science & Policy Podcast is sharing bonus episodes which draw on material recorded as part of the Centre for Science and Policy's 2020 Virtual Annual Conference. In this episode, CSaP Executive Director Dr Rob Doubleday sits down with Professor Dame Theresa Marteau, the Food Standards Agency's Emily Miles, and Professor Dame Ottoline Leyser to discuss the food system in the context of the covid-19 pandemic. -- CSaP: The Science & Policy Podcast is hosted by CSaP Executive Director Dr Rob Doubleday, and is edited and produced by CSaP Communications Coordinator Kate McNeil. If you have feedback about this episode, or questions you would like us to address in a future week, please email enquiries@csap.cam.ac.uk.
This episode is a conversation with Emily Miles, Eyob Moges, and Abhi Mishra, some of the founding members of the Evansville-based organization, Coalition Against Racism in Evansville (CARE). The CARE project aims to uncover and recognize through research the ubiquity of racism across different industries and the unique expression of this racism in each of these spheres of life in Evansville. Summer and the CARE members talk about experiences of racism growing up in Evansville, dealing with family members with different viewpoints, the reason for the creation of the group, the goal and plan for the project, and more. Find CARE below- Facebook: https://www.facebook.com/CAREprojectEVV Twitter: https://twitter.com/careprojectEVV Find Cultural Communications below- https://www.flow.page/culturalcommunications --- Support this podcast: https://podcasters.spotify.com/pod/show/summer-m-el-khodary/support
The class of 2020 is entering a job market they likely didn't expect. In this episode, Emily Miles talks with Walter Center for Career Achievement director Joe Lovejoy about how recent graduates can pivot and find meaningful work.
Zoë Peterson is a professor in the Counseling Psychology Program and the director of the Sexual Assault Research Initiative at the Kinsey Institute. Emily Miles talks with Peterson about the reports of increasing domestic violence, and much more. She talks about the subtle early signs, steps a victim can take and much more. If you need help, you can contact the National Domestic Violence Hotline at 1−800−799−7233 or visit https://www.thehotline.org. In Indiana: 24-hour Statewide Hotline at 1-800-332-7385 Indiana Family Helpline 1-855-HELP-1ST Family Support Center/Children's Bureau 317-634-5050 Teen Link Hotline 317-255-TEEN
With more time at home and uncertainty in grocery stores, many of us are planning and planting gardens. In this episode, Hilltop Garden manager Kaylie Scherer talks with host Emily Miles about how to get started at home or in a community plot.
Is your heart beating faster these days? Is your digestion out of sorts? These changes could be a sign of fight-or-flight response. In this episode, Gregory Lewis of the Kinsey Institute and Intelligent Systems Engineering department talks with host Emily Miles about how we can use physical practices to help manage our mental health.
Experts on the IU Health Center Gender Affirming Care Team want to hear from you. But before you reach out, you can listen to them describe tips and resources for gender diverse people and allies. In this episode, Drs. Kel Thomas and Laura Knudson talk with host Emily Miles about how to navigate gender care amid a pandemic.
Parenting during a pandemic probably wasn't something you planned for, but licensed psychologist Dr. Beth Trammell has tips to help. The IU East associate professor of psychology talks with host Emily Miles about helping kids cope with COVID-19.
Emily Miles speaks with Brandy Muncy about coping with anxiety and depression in a social isolation context we're encountering during the Covid-19 pandemic. Brandon Muncy is a counselor at Counseling and Psychological Services, serving the mental health needs of students at Indiana University's Health Center.
In fewer than 50 years, North America has lost 2.9 billion birds, nearly a third of the 1970 population. In this episode, the team explores the significance of birds, the story of one unloved variety and the ways people can work to bring back our feathered friends. Hint: a big one is birding. 2:15 - black vulture story with Katie Fallon from the Avian Conservation Center of Appalachia 11:00 - interview between Janet McCabe and IU's own Ellen Ketterson 24:00 - bird loss vox pop with Jacob Einstein and Emily Miles, featuring voices from around the IU campus 29:30 - interview between Jim Shanahan and Wesley Hochachka from the Cornell Lab of Ornithology
This is our last episode of the 2018-2019 school year. We know, the school year actually ended just over a week ago. Maybe we’re huge procrastinators, or maybe we’re just prolonging the inevitable goodbye. That’s our theme this week: Goodbye. It’s fitting that this week’s episode features pieces from three of us seniors -- or, I guess, *recent graduates* -- as we say goodbye to our time as students at IU. You’ll hear from Emily Miles, Pealer Bryniarski, and host Sheila Raghavendran, plus contributing senior Naomi Farahan.
Directions take us where we need to go. Yet direction is such a versatile word. Whether it’s a physical place we’re going or an emotional journey, our directions in life can shape who we are as well as our next step in life. Max Sandefer is your guide for this episode, featuring pieces from Pealer Bryniarski, Emily Miles and Thanmayee Maddipati.
Host Sophia Muston walks us through the ASR moral alignment chart, including memes, skunks demons and so much more. Producing this episode: Kat Spence, James Keys, Emily Miles, Sophia Muston, Jack Bassett, Sheila Raghavendran, Max Sandefer, and Pealer Bryniarski
Buckle up. Host James Keys is about to take us on a metaphysical ride. We’re going to dig deep into truths, lies, self-identity, and all things imposter. In this episode: Sophia Muston's game of BS, Emily Miles's interview with Jesus at Drag Queen Story Hour, Jack Bassett's trip to the barber shop, James's reflection on memories of his dad, and Noura Ahmed's dive into the reality unseen on one woman's Instagram.
It’s been a great season for us and we hope that it has been for you too. Esperamos que hayas disfrutado de los temas que tocamos esta temporada. We talked about being kidnapped in Venezuela by the FARC, we went to Liberal Kansas for Cinco de Mayo, we covered the stories of Paola’s family experiencing Hurricane Maria in Puerto Rico; we talked about los del 1.5 Generation, the effects of deportation among families, Domestic Violence, the Census 2020 and more. But that’s not all we’ve done. Thanks to our Summer intern, Emily Miles, we were able to bring you animations of some episodes, cool social media posts and a Spotify Bilingual playlist. We want to say Gracias to our editor Sophia Paliza Carre, our contributors Grisel Barajas, Barbara Anguiano, Amy Gastelum, Emmy Beltre and a huge thanks to everyone who shared their stories with us over the past two seasons. And don’t forget to follow us on Twitter and like us on Facebook to keep up with what we’re up to behind the scenes and more.
In episode 89, Through the Gates producer Emily Miles speaks to the SoCal genre-blurring act Chicano Batman. The group visited Bloomington to headline the annual Culture Shock festival, which took place at Rhino's Youth Center on April 14, 2018. #chroniclesatiu
In episode 86, Emily Miles speaks with Barbara Restle, environmental activist and press freedom advocate. A childhood in 1930s Austria, where Nazi occupation came to suppress independent reporting, led Restle to eventually study journalism at Indiana University. In 2017, Restle contributed funding to the Media School for the study of the Freedom of Information Act and confidential source protections. The music in this episode comes from Greta Keller, Bela Bartok, Jahzzar and Doctor Turtle. #chroniclesofiu
Hilary Moore Hebert joins us to talk about what led us to become professional horse people, and Emily Miles joins us for the Total Saddle Fit trainer tip on young riders riding young horses. Listen in...Support the show (https://www.patreon.com/user?u=87421)
On today's show we talk to Emily Miles about training and riding 6 year old dressage horses, Richard Malmgren joins us for an update on long lining, and we have the Total Saddle Fit trainer tip on the older schoolmaster. Listen in...Support the show (https://www.patreon.com/user?u=87421)
Tom French is a professor of journalism and a winner of the Pulizer Prize for feature writing. Today he joins us to talk about a student-produced series, The System, published earlier this year in the Indiana Daily Student. It is an in-depth multimedia investigative franchise that took place over the course of 12 months. It was a sensitive and moving look into how university protocols impact people reporting sexual assault, and those named as their attackers. Four talented student-journalists were key to The System, and we talked about Carley Lanich's reporting in our interview. We would also point out the fine work of Nicole McPheeters (photography), Emily Miles (multimedia) and Eman Mozaffar (development). Check out our conversation with Tom here and then, please, go read The System, which shines an important light on a critical subject.
In episode 67, Through the Gates producers Abbie Gipson and Emily Miles look into Indiana University campus ghost stories and discuss their findings. Be sure to listen to this in conjunction with episode 65, where we talk to IU alum Kat Klockow about her book Haunted Hoosier Halls and other paranormal phenomena (https://soundcloud.com/through-the-gates-at-iu/ep-65-the-haunted-history-of-indiana-university-with-kat-klockow) #chroniclesofiu
Emily Miles hosts this week's episode of American Student Radio ,"Up There." We climb up a fire tower, explore the sky, and ask people, just what is up there. Turns out it’s seeds, language and a bunch of stoners.
Sometimes people sample sweet potato pie. Sometimes people collect samples of heirloom seeds. Sometimes people sample other people’s music in their own. Our producer Emily Miles explores sample culture in music.
In this piece, producer Emily Miles takes a look at the meaning of live music. Its magic may be self-contained, but its effects are shockingly human.
Sheila Raghavendran and Emily Miles talk about everything we’re not supposed to talk about, taboo stories, ranging from death to bathing to first date no-nos.
Sometimes, taboos aren’t rooted in culture or dictated by the people around us. They’re deeply personal. In research for this next piece, Emily Miles discovered three key reasons for personal taboos: insecurity, conflict avoidance and burden sparing. But those mean nothing outside of real experiences shared by three IU students.
Beyond mass hysteria is background fear, the kind that operates at a low hum throughout much of society. One of the most common is arachnophobia, the fear of spiders. In this next piece, ASR producer Emily Miles asks students why they can't handle this eight-legged creature.
ASR hosts Abbie Gipson and Emily Miles have been going to Lotus International Music Festival in Bloomington for four years. This year, Lotus featured 70 activities, 35 performers in 12 venues. They discuss all things Lotus from their favorite performers to the economics of the festival. Here are some of the artists they mentioned: A-WA: https://www.youtube.com/watch?v=g3bjZlmsb4A Movits! :https://www.youtube.com/watch?v=Wkz8_d1rUIU The Dhol Foundation: https://www.youtube.com/watch?v=W4Rh9PP0cz8
Hair plays a massive role in constructing identity. It is personal and social, cultural and global. And it is a huge piece of what it means to be a woman. Producers Sasha Sokolchik and Emily Miles set out to determine what hair means to Bloomington.
The biggest biking event in Bloomington this weekend might have been The Little 500, but The Bloomington Bike project is riding all year round. ASR’s Emily Miles and Sheila Raghavendran report.
Many people wannabe the person who saves the day. For one heavy machinery mechanic, and father of producer Emily Miles, His first plan didn’t work out, but as you’ll hear, perhaps it’s best that way.
For some of us, home isn’t complete without our pets. Just over a year ago, Trampass Walden lost his dog, an 8-year-old beagle mix named Levi. From posting hundreds of fliers to speaking with psychics, Trampass Walden has tried it all to find his missing friend. Even after so long, he’s refusing to give up, because home isn’t right for him without Levi. Emily Miles brings us this story.
Olympic Bronz Medalist and US Young Horse Team Coach Christine Traurig on the future of the young horse program and Emily Miles on her amazing winning young horse WakeUp. Plus, the Total Saddle Fit Tip of the Week with Endel Ots on transitions. Listen in…Support the show (https://www.patreon.com/user?u=87421)