The Beacon Way

In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Shannon Russell, founder of Build Better Teams Consulting, to explore how LEGO Serious Play can help organizations strengthen communication, uncover new ideas, and create more connected teams.Shannon began her career as a television producer before leaving the industry to build a STEM education business while raising two young children. After spending more than eight years teaching LEGO and robotics, she discovered LEGO Serious Play, a hands-on methodology that helps adults think, communicate, and solve problems in a more visual and collaborative way. During the conversation, Shannon explains how building with LEGO can create a more level playing field during meetings. Instead of hearing only from the most vocal people in the room, every team member has an opportunity to build, explain, and contribute their perspective.Adrienne and Shannon also discuss the challenges of managing remote and growing teams, the importance of regular check-ins, and why leaders need to create more opportunities for genuine human connection in an increasingly digital workplace.Whether you are leading a small business, navigating rapid growth, managing a remote team, or trying to improve collaboration across your organization, this conversation offers practical ways to help people feel heard, valued, and connected.In This Episode• Shannon's transition from television producer to entrepreneur • Starting a business while raising young children • How Shannon's STEM education company evolved • What LEGO Serious Play is and how it works • Why hands-on learning can improve understanding and retention • Creating space for quieter team members to contribute • How LEGO can reveal team roles, gaps, and opportunities • Supporting accidental business owners who suddenly have a team • Using LEGO Serious Play with remote and in-person teams • How regular check-ins strengthen team cohesion • Building stronger relationships in remote workplaces • Why celebrating wins can create a healthier team culture Key TakeawaysHands-on learning creates deeper understanding: LEGO Serious Play encourages people to think with their hands. Team members build their answers, explain their ideas, and create a visual representation that others can better understand and remember.Every team member deserves an opportunity to contribute: Traditional meetings often favor the most vocal people in the room. A structured building exercise gives quieter or more introverted team members an equal opportunity to share their ideas.Strong teams require consistent connection: Remote work can leave employees feeling isolated or disconnected from the larger organization. Regular team check-ins and intentional one-on-one conversations can help people understand their priorities, ask for support, and feel valued.Leaders need to know their people: Team cohesion is not only about productivity. Asking about an employee's family, challenges, goals, and life outside of work can build the trust needed for stronger communication and long-term retention.Celebrating progress strengthens culture: Ending the week by recognizing personal and professional wins can help teams focus on what is going well instead of only discussing problems and unfinished tasks.Chapters00:00 Introduction and Shannon's Career Journey01:14 Transitioning from Television to STEM Education03:14 Starting a Business with Young Children08:41 Discovering LEGO Serious Play10:50 How LEGO Serious Play Improves Team Collaboration13:24 Tactile Learning and Human Connection16:26 Building Team Roles and Organizational Plans17:46 Supporting Accidental Business Owners19:16 Helping Team Members Understand Their Roles21:38 Virtual vs. In-Person LEGO Sessions23:28 Keeping Growing Teams Connected24:22 Weekly and Individual Team Check-Ins26:17 Celebrating Wins and Strengthening Culture28:55 Building Deeper Workplace Relationships30:23 How to Connect with Shannon RussellConnect with Shannon Russell:Build Better Teams Consultinghttps://buildbetterteamsconsulting.comBuild Better Teams Podcasthttps://buildbetterteamsconsulting.com/podcast

Business growth should not depend on luck, assumptions, or the latest trend. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Hugo van den Biggelaar, CEO of The Bitsing Company USA, to explore a proven methodology for making clearer, more intentional growth decisions. Hugo spent more than eight years at Nike, working across finance, insights, loyalty, digital marketing, and brand strategy before moving into entrepreneurship. Today, he is helping bring the Bitsing methodology from Europe to the United States.  Bitsing is a business growth framework developed over more than 30 years and used by more than 1,000 organizations. It brings finance, strategy, positioning, marketing, and sales together in one structured plan designed to help leaders focus on the actions most likely to produce measurable growth.  In this conversation, Hugo explains why business owners should stop relying solely on gut feeling, how to identify where growth is already proven, and why the strongest brands give people an emotional reason to choose them. Adrienne and Hugo also discuss the challenges that businesses face at every size, from small entrepreneurial teams to global organizations, and how leaders can turn scattered ideas into a practical roadmap. In This Episode -Hugo's journey from Nike to entrepreneurship  -How the Bitsing methodology was developed  -Why every business needs a clear growth roadmap  -The difference between a financial goal and a strategy  -How to use revenue data to decide where to invest  -Why businesses often overlook what is already working  -How to balance current revenue with new growth opportunities  -Preparing a business to scale, sell, or exit  -Why rational selling points are easy for competitors to copy  -How emotional positioning creates brand preference  -Three practical steps toward more intentional growth  Key Takeaways -Set financial goals first. Brand awareness, website traffic, and sales conversions can support growth, but they are strategies rather than the final business goal. -Follow the evidence. Your existing revenue data can help show which services, products, audiences, and markets deserve more of your time and budget. -Create preference, not just a reason to buy. Price, speed, and features can all be copied. A strong brand gives people an emotional and distinctive reason to choose you. Chapters:00:00 Introduction 00:36 Hugo's Journey from Amsterdam to Nike and New York 02:48 Leaving Nike and Taking the Leap into Entrepreneurship 05:59 Bringing the Bitsing Methodology to the United States 06:54 How the Bitsing Growth Method Was Developed 09:34 The Seven Principles Behind the Framework 10:19 Building a Business Growth Roadmap 11:47 Why There Is No Secret Shortcut to Growth 12:36 Knowing When to Hire, Expand, or Stay Focused 15:18 Replacing Gut Feeling with Business Data 15:47 The Pencil Methodology Explained 16:46 Deciding Where to Invest Time and Marketing Budget 18:14 Growth Strategies for Scaling, Turnarounds, and Exits 19:48 Why Businesses of Every Size Face Similar Problems 22:32 Three Steps Toward Intentional Growth 23:06 Set Financial Goals Before Choosing Strategies 24:37 Let the Data Guide Your Decisions 25:03 The Three Brand Challenges Businesses Must Solve 26:24 Why Creating Preference Matters Most 26:51 Finding an Emotional Advantage Competitors Cannot Copy 28:03 Why B2B Marketing Is Still Human 28:51 How to Connect with Hugo 30:06 Closing  Connect with Hugo van den Biggelaar:Bitsing Website https://bitsing.com Email hugo@bitsing.com LinkedIn https://www.linkedin.com/in/hugovandenbiggelaar/  Learn More About Bitsing The Bitsing Company https://bitsing.com About the Bitsing method https://bitsing.com/about Books https://www.amazon.com/Seven-Laws-Guaranteed-Growth-Management/dp/906369413X  

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Thinking about starting a business—or building one that stands the test of time? In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Dr. Kevin Gazzara, CEO of Magna Leadership Solutions and CoachSultants.com, executive coach, leadership expert, speaker, professor, and author of The Leader of OZ. Before launching his own consulting firm, Kevin spent 18 years at Intel Corporation, where he held leadership roles in product management, program management, and leadership development. He later led Intel University's management and leadership programs, helping develop more than 40,000 managers across 10 countries. Today, he works with organizations around the world to build stronger leaders, healthier workplace cultures, and high-performing teams.  During this conversation, Kevin shares his 8 Ps of Entrepreneurship, a practical roadmap designed to help entrepreneurs build businesses with intention instead of relying on trial and error. Together, Adrienne and Kevin discuss: -The 8 Ps of Entrepreneurship  -Why long-term planning gives entrepreneurs an advantage  -Building a business that can withstand change  -Creating a unique competitive advantage  -Growing your professional network  -Strategic partnerships that accelerate growth  -Why saying "no" to the wrong clients is good business  -The difference between coaching and consulting  -Leadership lessons from decades of developing executives  Whether you're launching your first company, growing an established business, or investing in your own leadership development, this episode offers practical strategies you can begin applying immediately.  Connect with Dr. Kevin Gazzara:

As AI-generated content floods the internet, one thing is becoming increasingly valuable: authentic human connection. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with digital marketing veteran Stephan Bajaio, founder of Vibe Logic and former co-founder of Conductor, one of the world's leading enterprise SEO platforms. Together they explore how AI is changing digital marketing, why authenticity is becoming one of the biggest competitive advantages for businesses, and what behavioral health practices can do to better connect with the people they're trying to serve. The conversation dives into content strategy, SEO, therapist branding, patient psychology, evergreen content, and why the best marketing isn't about selling—it's about helping. Whether you're a practice owner, marketer, or business leader, this episode offers practical insights into creating content that builds trust, creates connection, and serves people before they ever become customers. In This Episode:-How AI is reshaping marketing  -Why authenticity matters more than ever  -Creating content that builds trust  -Marketing for behavioral health practices  -Writing for patients instead of search engines  -Evergreen content that continues delivering value  -Human-centered SEO strategies  -Why empathy is your biggest competitive advantage  -Turning expertise into meaningful content  -The future of digital marketing   Chapters:00:00 Introduction 00:55 Meet Stephan Bajaio 02:00 From Yahoo! to Building a Half-Billion Dollar SEO Company 03:40 Why Behavioral Health Marketing Matters 05:15 Authenticity in the Age of AI 07:10 Why Therapist Bios Often Miss the Mark 10:10 Helping Patients Feel Seen Before They Call 14:20 Marketing Is About Creating Connection 17:00 You're Not Always Marketing to the Patient 20:10 What McDonald's Can Teach Us About Marketing 24:10 Why Therapists Need to Speak Human, Not Clinical 31:00 Creating Evergreen Content That Actually Helps 36:30 Why Expertise Alone Doesn't Build Trust 41:00 Treating Real Problems, Not Bullet Points 47:00 The Lasting Impact of Helpful Content 50:00 Where to Connect With Stephan 51:20 Closing Thoughts Connect With Stephan Bajaio Vibe Logic https://vibelogic.com LinkedIn https://www.linkedin.com/in/stephanbajaio/ 

Leadership isn't about being the loudest voice in the room. It's about building trust, creating accountability, and bringing people with you. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with executive leader, board director, entrepreneur, and bestselling author Victoria Pelletier to discuss her remarkable leadership journey—from overcoming a traumatic childhood and becoming an executive at just 24 years old to leading organizations through mergers, acquisitions, corporate transformations, and cultural change. Victoria shares how years of being one of the only women in leadership shaped her approach, why she was once known as "The Iron Maiden," and how embracing authenticity transformed both her leadership style and the impact she has on the people around her. The conversation explores human-centered leadership, accountability, workplace culture, navigating difficult conversations, leading through change, and creating environments where people can thrive while still achieving high performance. If you're a business owner, executive, manager, or aspiring leader, this episode offers practical insights into building stronger teams and becoming the kind of leader people genuinely want to follow. In This Episode:Victoria's journey from adversity to executive leadership  Being the only woman in the room  Why authenticity matters in leadership  The dangers of leadership masks and personas  Building trust through vulnerability  Human-centered leadership vs. command-and-control leadership  Accountability without sacrificing empathy  Leading through mergers, acquisitions, and organizational change  Creating followership instead of compliance  How to know when it's time to leave an organization  Connect With Victoria Pelletier Website https://victoria-pelletier.com LinkedIn https://www.linkedin.com/in/victoriapelletier YouTube channelhttps://www.youtube.com/@UCpps5pAsPd83Bbn0YnofHRQ Books, Speaking & Leadership Resources https://victoria-pelletier.com 

Why Most Branded Podcasts Fail (with Roger Nairn, CEO of Jar Podcast Solutions) Welcome back to The Beacon Way Podcast! In this episode, host Adrienne Wilkerson sits down with Roger Nairn, Co-Founder and CEO of Jar Podcast Solutions, to discuss what separates successful podcasts from the thousands that never gain traction.Roger shares why many branded podcasts fail, how organizations should approach podcasting as a strategic business asset, and why every podcast needs a clear purpose before the first episode is ever recorded.The conversation also explores audience-first content creation, podcast measurement and analytics, podcasting's evolution into video, the role of AI in content creation, and what the future looks like for creators, marketers, and media companies.Whether you're launching your first podcast or looking to improve an existing show, this episode offers practical insights into building content that creates lasting audience engagement.In This Episode:· Why most branded podcasts fail · The difference between content marketing and podcast strategy ·  How to determine your podcast's purpose ·  Building audience-first content · Podcast analytics that actually matter · Video podcasts and the future of the medium · AI's impact on content creation and storytelling · Remote agency leadership and operations · Why human connection still matters in an AI-driven world  Chapters00:00 Introduction & Meet Roger Nairn  01:01 The Story Behind Jar Podcast Solutions  02:20 Why Most Branded Podcasts Fail  05:32 Podcast Analytics & Measuring Success  08:05 Why Every Podcast Needs a Job  10:35 Different Podcast Formats for Different Goals  13:05 How Long Should a Podcast Be?  15:50 The Evolution of Podcasting & Video Content  17:00 The Human Element of Podcasting  18:30 Podcasting in the Age of AI  21:50 AI Slop, Authenticity & Human Connection  24:40 AI, Hollywood & The Future of Creative Work  33:00 How Jar Uses AI Internally  36:25 AI, Creativity & Agency Operations  41:15 Where to Find Roger Nairn  42:55 Closing Thoughts Where to find Roger and Jar Podcast Solutions:  Jar Podcast Solutions Website  https://jarpodcast.comLinkedIn  Connect with Roger Nairn on LinkedIn https://www.linkedin.com/in/rogernairn604/ Resources & Blog  https://jarpodcast.com

On this episode of The Beacon Way Podcast, host Adrienne Wilkerson interviews Deanna Dolecki (President) and Ashley Ruggeri (Account Director) of Blue Duck Agency about their backgrounds, the agency's services (digital, acquisition email, direct mail, and video), and the emotional weight of marketing in mental and behavioral health. They discuss why “work-life balance” is better framed as work-life harmony, how Blue Duck has been fully remote for 26 years, and the benefits and challenges of virtual work, including productivity, flexibility for parents and caregivers, and the added effort required for collaboration and feedback—especially for younger employees. They share culture-building tactics like transparent company updates, intentional Zoom and in-person gatherings, games, meme/GIF chats, and hiring for “intangibles” by focusing interviews on candidates' stories and motivations. Links mentioned in today's episode: blueduckagency.comReach out to Ashley: ashley@blueduckagency.com

How Cheque Helps Service Businesses Get Paid Faster with Dynamic Discounting  Adrienne interviews Julia, founder of Cheque, who moved from Sweden to the US after leaving her role at a Stockholm accelerator to start an invoicing platform for service businesses. Drawing on interviews with about 100 service providers, Julia explains how Cheque uses dynamic discounting—letting businesses offer optional discounted net 5 or net 10 terms alongside standard net terms—so clients can pay early for a 1%–3% discount, helping vendors improve cash flow without relying on lines of credit or factoring. They discuss the realities of entrepreneurship, the pain points in existing bookkeeping and invoicing tools, and Cheque's longer-term vision for a “credit exchange without credit” that could route early-payment demand across the platform. Julia shares how to contact her and notes Cheque's free plan and QuickBooks integration. Contact Julia on LinkedIn: https://www.linkedin.com/in/juliadelin/Cheque Website: https://www.chequepay.co/Contact Adrienne on LinkedIn: https://www.linkedin.com/in/adriennewilkerson/Beacon Media & Marketing Website: https://www.beaconmm.com/ Follow Beacon Media & Marketing Social Mediahttps://www.linkedin.com/company/beacon-media-marketing/posts/?feedView=allhttps://www.facebook.com/beaconmm/https://www.instagram.com/beaconmm/ 00:00 Welcome and Introductions00:18 Julia's Founder Story01:29 How Cheque Works02:37 Taking the Leap04:02 Entrepreneur Rollercoaster08:14 Big Vision for SMBs09:45 Cash Flow Alternative12:06 Dynamic Discounting Demo16:35 Proactive vs Collections19:51 Credit Exchange Vision21:32 Roadmap and Risk22:39 Free Plan and Contact23:58 Healthcare Use Case27:03 Closing Thanks

On this episode of The Beacon Way podcast, Adrienne interviews Reno-based CPA and business broker Mike Bosma about his path from studying accounting (originally planning on law) to working at Deloitte and Grant Thornton, then launching his own CPA firm in 2007. Bosma shares how a Reno KOH radio show led to a broader advisory platform that later became a podcast, and discusses selling his CPA firm in 2017, why the acquirer struggled with the firm's consulting-heavy model, and how he reacquired it in 2021 while also building a brokerage practice. He offers guidance on preparing to sell a business: making the founder replaceable, negotiating role clarity before closing, practicing transparency, and keeping accurate accrual-based financials free of personal expenses, along with insights on private equity structures and post-sale transition planning.Mike Bosma – Keystone CPAshttps://keystone.cpa/bosma-on-business/775-786-4900mbosma@keystone.cpa.com

What Are You Paying a Marketing Agency For in 2026 (When AI Can Do 60% of Marketing)? | Part 1 On this solo episode of the Beacon Way Podcast, host Adrienne Wilkerson (CEO and co-founder of Beacon Media and Marketing) tackles the question of what businesses are paying for in marketing as AI now handles up to 60% of marketing tasks, citing a 2025 Anthropic study showing roughly 65% observed AI usage in marketing research and production. She argues AI is primarily a production layer, while agencies provide strategy, judgment, specificity, compliance, and cross-discipline coordination—especially critical for mental and behavioral health practices. Adrianne outlines what AI does well (first drafts, SEO/structure, variations, research synthesis, analytics, production scaling, and workflow automation) and where it consistently fails without humans (positioning, audience nuance, clinical accuracy, HIPAA/compliance judgment, brand voice consistency, cross-channel coordination, stakeholder relationships, and strategic prioritization). 00:00 Welcome to Beacon Way00:58 The AI Agency Question01:32 What You Pay For Now03:17 Anthropic Study Findings05:35 AI Wins in Marketing08:29 Where AI Falls Short14:17 Human Judgment Matters15:42 Wrap Up and Part Two

In this episode of The Beacon Way Podcast, Alex Smith, Strategy Consultant and Author of "No Bullsh*t Strategy", explains why most businesses lack real strategy, confusing it with sub-strategies like marketing or branding, and argues the core question is what the business does that is both highly demanded and uniquely positioned. He distinguishes freelancing from building a growth-oriented business, noting many hit plateaus and mistakenly pursue optimization—trying to be “better”—which commoditizes them. Instead, strategy is finding a “needle in a haystack”: something no one else sells that people want. Alex advises grounding the business in a clear, understood category, then uncovering existing accidental quirks that drive success (“find out who you are and do it on purpose”). He reframes “niching down” as being specific without shrinking the market, discusses hyper-competition and AI's impact on therapy, and shares a method for creating new value by sacrificing an assumed “good” industry norm and serving those who benefit from that reversal. Links mentioned in today's episode:Website: https://basicarts.org/No Bullsh*t Strategy book: https://basicarts.org/book/Connect with Alex on Linkedin: https://www.linkedin.com/in/alex-m-h-smith/ Chapters: 00:00 Meet Alex and His Book01:12 Why Most Businesses Lack Strategy03:14 Freelancer vs Real Business05:49 The Optimization Trap08:38 Find Unique High Demand10:16 Start With Category Grounding14:08 Do It On Purpose17:25 Niche Down vs Specificity17:57 Hyper Competition and Value29:10 Flip the Status Quo31:49 Sacrifice to Differentiate35:36 Where to Find AlexTurn on notifications so you don't miss our weekly podcast drops. If this episode resonated with you, give it a thumbs up, drop a comment, and be sure to subscribe to follow along.

In this solo Beacon Way podcast episode, host Adrienne Wilkerson explains how digital overload is making marketing attribution unreliable as the linear path from seeing an ad to booking a call disappears. She describes the “dark funnel,” where key trust-building touchpoints—reels, blogs, AI overviews, referrals, and podcasts—aren't captured by traditional analytics, a challenge amplified in behavioral health where decisions are personal and can take months or longer. Citing shifting attention and non-linear buyer journeys, she shares how Beacon is adapting by prioritizing brand signals over last-touch conversions, pursuing AI citations alongside Google rankings, improving intake questions by asking what prompted outreach, measuring content engagement depth, and evaluating momentum over months. She concludes that the real issue is trust, longer sales cycles, and human-to-human connection.Chapters: 00:00 Welcome to Beacon Way00:51 Digital Overload Hits Marketing02:01 Why Attribution Breaks Down02:51 The Modern Messy Journey04:10 Dark Funnel Explained04:57 Attention Spans and Loops06:58 Beacon Measurement Reset07:18 Brand Signals That Matter08:08 AI Citations Over Rankings09:16 Trust and Better Intake Questions11:19 Measure Depth and Momentum14:37 Trust Wins in Slow Cycles17:01 Wrap Up and Next StepsIf this episode resonated with you, give it a thumbs up, leave a comment, and subscribe to be notified on new podcast releases weekly!

Early Warning Signs Your Business Is Headed for the ER (and How to Triage Fast) | w/ Maartje of The Business Emergency RoomIn this Beacon Way Podcast episode, the host speaks with Maartje of The Business Emergency Room about spotting and navigating business “emergencies.” Maartje explains that symptoms of crisis are similar in small and large organizations, with a key warning sign being stalled decision-making and running the business like “too many tabs open.” She shares how her engineering background and experience in oil and gas frontier projects, disaster recovery, and sailing shaped a scalable crisis framework focused on decision tools rather than domain expertise. They discuss reframing “failure” as learning and forward motion, finding sparring partners to escape the echo chamber, and using “needed conversations” to surface friction early by naming it and inviting perspectives. Maartje also describes triage for fast-growing service practices through clarifying the owner's core work, delegating operations, and rigorously prioritizing by asking “why now?”00:00 Welcome and Guest Intro01:42 Early Warning Signs05:49 From Engineering to Crisis Work10:14 Why Business ER Exists13:12 Reframing Failure16:52 Finding Support Systems20:18 Triage for Practices25:47 Favorite Problems to Solve29:32 Starting Hard Conversations35:58 Final Advice and Priorities38:18 How to Connect39:38 Closing and Outro

In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Jen Slusser-MacTernan, Director of Outreach and Talent Development at Horizon Treatment Services, to explore what outreach, storytelling, and community engagement really look like in behavioral health.Jen shares her journey from graphic design and jail-based addiction education to leading outreach, media production, events, and learning initiatives across Horizon's multi-location organization. The conversation dives into how Horizon approaches marketing not as promotion, but as community outreach, and how that mindset shapes everything they do.They discuss:• Horizon's nearly 50-year history serving Alameda County and beyond• Rebuilding and strengthening post-COVID• Their full continuum of care (youth prevention, sobering centers, detox, residential, outpatient)• How connecting sobering centers directly to detox reduces treatment drop-off• Using anonymous feedback kiosks and “heard you did this” boards to improve client and staff experience• Grassroots outreach strategies (schools, health fairs, law enforcement partnerships, internships)• The power of storytelling through Horizon's podcast and upcoming story-driven seriesHorizon currently operates sobering centers in Santa Clara, Alameda County, Chico, and Albuquerque — expanding access to care while reducing strain on jails and emergency rooms.If you're a behavioral health leader, outreach professional, or someone passionate about addiction recovery and community impact, this episode offers practical insight and real-world perspective.Links mentioned in today's episode: 

Host Adrienne Wilkerson welcomes John Sanders of RevKey Digital to discuss how AI is changing Google paid ads, especially for mental health practices. John shares his background managing Google Ads since 2015, how his wife's testing psychology practice led him into the mental health niche, and how he founded Rev Key in 2018, now supporting mostly mental health clients with a team of nine account managers. They explain the shift from keyword-based exact match search campaigns to intent-driven targeting, noting that search campaign cost-per-click has often doubled in the last 18 months, making traditional search less viable. John describes using performance max more frequently due to lower CPCs and broader top-of-funnel reach, while emphasizing the need for tight guardrails to prevent low-converting placements like display and to stop auto-generated assets such as poor AI-created videos. The conversation covers why agencies should avoid letting AI write ad copy in regulated mental health contexts, predictions that ads will eventually appear alongside Gemini and within AI search experiences due to Google's ad-driven revenue model, and the current AI market dynamics with ChatGPT holding major share. John also offers advice for choosing an agency: clients should own their Google Ads account and expect clear, monthly communication beyond reports to connect ad performance to real business outcomes.

Join Adrienne Wilkerson, host of the Beacon Way Podcast, as she chats with George Swetlitz, Co-founder of Right Response AI, on the importance and nuances of managing reviews in the mental health and behavioral health space.Discover George's journey from consulting at McKinsey to developing Right Response AI, a tool designed to handle reviews at scale. They discuss the 'conversion gate' concept, the drawbacks of generic AI responses, and how authentic, empathetic engagements can turn a negative review into an opportunity. Perfect for businesses looking to optimize their reputation management and capitalize on AI advancements.

Navigating Financial Success with Natalia Zacharin In this insightful episode of The Beacon Way podcast, host Adrienne Wilkerson welcomes special guest Natalia Zacharin from Zacharin Consulting. Natalia, an expert in accounting and fractional CFO services, shares her journey and the innovative ways her firm helps business owners improve their cash flow and profitability. They discuss the common pitfalls of bookkeeping, the importance of accurate financial data, and strategies to address financial emergencies. The conversation also touches on the integration of AI in bookkeeping, the impact of human connection in business, and essential advice for accidental business owners, particularly in the mental health sector. Natalia offers actionable tips for scaling a business effectively, ensuring proper owner compensation, and leveraging technology without compromising quality. Don't miss the special offers exclusive to The Beacon Way listeners. 00:00 Introduction and Special Guest Natalia Zacharin00:39 Natalia's Journey into Financial Consulting01:18 Challenges in Business Finances04:43 Case Study: Fixing Financial Data06:43 Helping Businesses Navigate Financial Crises11:10 Accidental Business Owners and Financial Advice20:53 Scaling and Growing a Business22:42 Challenges of Scaling and Hiring23:35 AI Disruption in the Legal and Accounting Fields24:43 The Limitations of AI in Bookkeeping28:33 The Role of AI in Content Generation35:51 The Importance of Human Connection in Business41:38 Conclusion and Contact Information

In this episode of the Beacon Way Podcast, host Adrienne Wilkerson discusses the significant impact of AI on social media marketing strategies, particularly in the mental health sector.Adrienne talks about how AI is transforming search behaviors, enabling moreconversational interactions on platforms like Instagram and TikTok. The episode covers practical tips for optimizing your online presence to match these new search patterns, including the importance of maintaining a human touch in AI-driven interactions. Key takeaways include leveraging AI for content creation, audience behavior analysis, and ethical considerations. Whether you're managing your social media in-house or through anagency, this episode provides valuable insights into integrating AI effectively while preserving the compassionate care your patients expect.

Ethically Promoting Your Behavioral Health Practice on Social Media | The Beacon Way Podcast In this episode of the Beacon Way podcast, host Adrian Wilkerson explores the ethical promotion of behavioral health practices on social media. Adrian shares invaluable insights on building genuine connections online through authentic and transparent content, respecting patient privacy, and leveraging technology like AI responsibly. Learn practical tips for creating relatable and engaging content, the importance of empathetic engagement, and how to navigate the rapidly evolving AI landscape in your marketing strategy. This episode is a must-listen for behavioral health professionals looking to ethically enhance their online presence and foster meaningful connections with potential patients. 00:00 Introduction to Ethical Social Media Marketing00:57 Building Genuine Connections Online02:34 Creating Relatable and Practical Content04:49 Engaging Directly and Empathetically05:59 Maintaining High Ethical Standards07:50 Leveraging AI in Social Media Marketing12:17 Optimizing Social Media for Searchability14:25 Final Thoughts and Encouragement18:47 Conclusion and Next Steps

In this episode of the Beacon Way Podcast, Adrienne Wilkerson discusses the critical role of internal marketing in healthcare, emphasizing how great patient experiences can lead to referrals and advocacy. She explores strategies for transforming patients into advocates, the importance of gathering feedback, and building trust within the community. The conversation also highlights the need for consistency in patient experiences and branding across multiple locations, ultimately encouraging healthcare providers to prioritize internal marketing to foster lasting relationships with patients. Takeaways Internal marketing is crucial for patient experiences. Great patient experiences lead to referrals and advocacy. Marketing should continue even after patients become clients. The patient experience is vital for building a strong reputation. Asking for feedback should be done thoughtfully and respectfully. Trust is essential in mental health and behavioral health. Consistency in patient experience is key to advocacy. Billing experiences can significantly impact patient satisfaction. Cohesive branding helps in building community trust. Internal marketing fosters relationships and encourages patient advocacy. 

In this episode of the Beacon Way podcast, Adrienne Wilkerson discusses the transformative impact of AI on SEO and the emergence of Generative Engine Optimization (GEO). As search behavior shifts towards AI-driven tools, traditional SEO strategies must evolve to remain effective. The conversation emphasizes the importance of structuring content for AI responses, building topical authority, and maintaining a human connection in marketing. The episode concludes with a call to adapt to these changes while focusing on meaningful connections with audiences.For more information, visit our blog: https://www.beaconmm.com/2025/12/04/the-future-of-seo-and-ai-in-2026-how-to-stay-visible-in-the-age-of-ai-search/

In our 100th episode of The Beacon Way Podcast, we're celebrating a milestone by digging into something that changed everything for our guest: data.Host Adrienne Wilkerson sits down with founder and clinical director of the Center for Intimacy & Relationships, Camille Espinoza, to talk about how tracking team metrics and understanding what actually drives success helped her improve client outcomes, boost team morale, and make better leadership decisions.Whether you're running a clinic, leading a creative team, or just trying to make sense of chaos—this episode will show you the power of data-informed leadership (and how to start small).Thank you for supporting The Beacon Way through 100 episodes! Here's to the next 100.

In this heart-wrenching yet inspiring episode of the Beacon Way Podcast, host Adrienne Wilkerson is joined by Jeffrey Johnston, a remarkable individual who shares his deeply personal story of loss, addiction, and finding purpose. Jeff talks about the devastating loss of his son Seth and wife Prudence and how these tragedies led to the foundation of Brightn, an AI-powered mental wellness app. Jeff's story is a poignant reminder of the power of resilience and the importance of prevention in mental health. This timely discussion is especially relevant during the holiday season, a period that often magnifies our sense of loss and grief. Join us for this incredibly moving conversation as Jeff shares his journey and how he's working to create a lasting legacy.Check out the app here: https://www.brightn.app/Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffrey-a-johnston/Subscribe to his YouTube channel: https://www.youtube.com/channel/UCmGZTTnszWNlkG0sIGcp-YQBuy his book 'This One's For You': https://www.amazon.com/This-Ones-You-Inspirational-Addiction/dp/1735680001

In this episode of The Beacon Way podcast, host Adrienne Wilkerson is joined by Steve Ramona, a prolific podcaster who started his journey in October 2022 and has already completed 850 shows! Steve shares insightful tips on how to succeed in the podcasting world, the importance of a servant's heart in business, and his experiences that highlight the law of reciprocity. From overcoming initial fears to harnessing the power of relationships, Steve elaborates on his journey and offers valuable advice for aspiring podcasters. Tune in for an inspiring conversation filled with actionable tips and transformative stories. Links and resources:Doing Business with a Servant's Heart Podcast: https://www.servinginbusinesspodcast.com/IMDB https://pro.imdb.com/name/nm16106884YouTubeSign up for his newsletter:  https://doing-business-with-a-servants-heart.kit.com/628f9d5962Follow Steve on socials! LinkedIn: https://www.linkedin.com/in/steveramona/Twitter (X): https://twitter.com/oppbrokerFacebook: https://www.facebook.com/steve.ramona/Instagram: https://www.instagram.com/bizopportunitynow/TikTok: https://www.tiktok.com/@podcastmentor

Welcome to another episode of The Beacon Way podcast! In this episode, host Adrienne Wilkerson is joined by Courtney De Ronde, founder and CEO of Forge Financial and Management Consulting and the creator of the Simple ScaleUp System. Courtney shares her journey from founder to CEO, discussing how successoften introduces complexity in business. She talks about her firm's evolution and the decision to split from a traditional CPA firm, focusing on financial, leadership, and management consulting. The conversation dives into the challenges of role alignment, productivity, and leveraging human intelligence within teams. Courtney offers practical insights and tools for business owners dealing with similar complexities, emphasizing the importance of understanding and aligning team strengths. LINKSTools and Assessments Mentioned:Kolbe Index (conative assessment – how people take action)

In this short and heartfelt episode of The Beacon Way Podcast, CEO Adrienne Wilkerson shares a message of gratitude as the team reflects ona year of massive change, AI disruption, and renewed purpose.From marketing shifts to internal transformation, Adrienne offers her thoughts on where we've been, what we're navigating now, and why—despite the uncertainty—there's so much to be thankful for.If you're a leader managing disruption or just looking to pause and reflect this holiday season, this episode is for you.Wishing you a restful, meaningful Thanksgiving from all of us at Beacon Media + Marketing.

Join host Adrienne Wilkerson in this solo episode of the Beacon Way Podcast as she talks about the importance and impact of AI voice search on mental health practices. Discover why voice search is crucial for your practice, the evolution of AI search behaviors, and comprehensive strategies for optimizing your content for voice AI. Learn about the four primary pillars of modern search behavior, local voice optimization, visual content discoverability, and the shift towards generative engine optimization (GEO). Adrienne also discusses actionable steps to enhance your digital presence, including understanding your audience, developing quality content, and leveraging analytics. Don't miss this insightful episode that aims to help your practice thrive in the evolving digital landscape. 

In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes a special guest, Steve Koscik, who has been the fractional CFO at Beacon for the past three years. Steve shares his extensive background, having previously served as a CFO for a Toyota-based material handling company. He discusses the substantial benefits of fractional CFO services, including financial clarity, KPI setup, cash flow optimization, and strategic decisionsupport. Steve explains the differences between fractional and full-time CFO roles, emphasizing mentorship and efficient financial systems. Additionally, the conversation covers how AI and tools like Giraffe are revolutionizing financial management. The episode concludes with insights on preparing effective business budgets and tips for financial planning. Don't miss out on understanding the significance of a fractional CFO and how it can transform your business!Links mentioned in today's episode:Think CFO: https://www.thinkcfo.net/ Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-koscik-cpa-mba/Email Steve at: steve@thinkcfo.net

Most organizations focus on ROI—but what about VOI?In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it's essential for behavioral health organizations and mission-driven businesses to understand it.While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for you.To learn more about measuring your VOI, check out our blog: https://www.beaconmm.com/2025/09/09/measuring-voi-in-behavioral-health-marketing-a-guide/

Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing.Ken discusses common misconceptions, important metrics, and practicalstrategies for understanding and maximizing ROI beyond simple revenue calculations.Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and brand lift. Don't miss insights on how to navigate operational inefficiencies, leverage AI tools, and connect ROI to broader business goals for sustained growth.For more information, visit our blog: https://www.beaconmm.com/2025/10/08/how-we-calculate-true-roi-for-our-clients/

In this episode of The Beacon Way Podcast, host Adrienne Wilkerson sits down with Dr. Monica Estes, a Navy veteran, endodontist, and founder of a rapidly growing dental group with three South Carolina locations.Dr. Monica shares her journey from dental school to military service to launching a practice straight out of residency—an uncommon but intentional leap. Together, they unpack the mindset shifts required to grow from solo practitioner to multi-location leader, the business skills dental school doesn't teach you, and how to build a practice that's both clinically excellent and scalable.If you're a dentist, specialist, or healthcare entrepreneur looking to grow your practice without losing your passion, this episode is for you.

In this episode of The Beacon Way podcast, host Adrienne Wilkerson sits down with Scott and Brian Seideman to discuss their innovative new app, Theo, which leverages AI to support teens struggling with mental health issues.Brian, a licensed therapist, shares his extensive background working with a variety of populations, while Scott explains the personal experiences that led to the development of Theo. They dive into the creation process, the urgent need for teen mental health resources, and how Theo provides real-time support between therapy sessions.You'll also hear how Theo is being built with HIPAA and SOC 2 compliance, clinician-approved scripts, and guardrails to ensure teens get emotionally safe, appropriate support. Plus, Theo is fully customizable to meet the unique needs of each user.The app is fully developed and currently in pre-launch mode.Beta testing begins at the end of September with broader testing through October.If you're a clinician, parent, school, or organization interested in participating in the beta or learning more, reach out directly to the founders:Brian: brian@pathwaywellnessinc.comScott: scott@pathwaywellnessinc.com

In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes Loralyn Mears, co-founder of HELPipedia. They delve into HELPipedia's initiatives in transforming education for high school students, especially those with special needs. Loralyn shares the story behind the creation of HELPipedia, its mission to provide safe spaces and resources for youth development, and their pivot to focus on empowering parents and caregivers. They also discuss the importance of community events and small business involvement, and how these contribute to creating supportive environments for youth. Tune in to learn about the innovative solutions HELPipedia offers and how you can get involved in their mission.Links mentioned in today's episode:https://www.youtube.com/ ⁨@Midlifesuccess⁩  https://www.meetup.com/helpipedia-it-takes-a-community/https://helpipedia.org/events/https://steer.us/marketplaceConnect with Loralyn on LinkedIn: https://www.linkedin.com/in/loralynmears/Donate here: https://donate.stripe.com/6oEbLAaZqdW0dTaeUY

In this episode of the Beacon Way Podcast, CEO Adrienne Wilkerson is joined by CRO Ken Okonek to discuss exciting updates at Beacon Media + Marketing. They announce the transition of co-founder Jennifer Christensen to her new passion projects and share their enthusiasm for the future of Beacon. The discussion covers the company's renewed mission and vision, their commitment to quality in the rapidly changing AI marketing landscape, and their focus on deepening expertise in the behavioral health space. Tune in to hear about the new directions Beacon is taking and how they are aiming to foster deeper human connections through innovative marketing strategies.

In this episode of the Beacon Way Podcast, host Adrienne Wilkerson welcomes Josh Troche, owner of Pedal Stomper Productions, to discuss the intricacies of podcasting and video production for business marketing. Josh shares his journey from starting a YouTube channel at a semi-truck dealership to running a full-fledged production company specializing in photo, video, and podcast content. The conversation delves into essential tips for creating impactful video content, overcoming camera shyness, understanding the importance of preparation, and maintaining audience engagement with structured content. Whether you're a podcast newbie or looking to refine your skills, this episode is packed with valuable insights to help you succeed. Don't miss out on Josh's expert advice on setting up your own podcast studio, leveraging intentionality in content creation, and navigating the challenges of pod fade.

In this episode of the Beacon Way podcast, Adrienne Wilkerson welcomes Gerry Gadoury, a 25-year veteran of the tech professional services industry. Gerry discusses his diverse career, which includes roles as a recruiter, salesperson, manager, consultant, trainer, executive, speaker, author, and business owner. He shares insights about his Destination Employer Methodology, aimed at helping startups and scaling companies attract and retain top talent. Gerry emphasizes the critical role of culture in building high-performing teams and discusses the importance of intentionality in business decisions. He also introduces the industry's first cybersecurity and tech-focused Recruitment and Retention as a Service (R-A-A-S) platform. Tune in to learn how to create a thriving culture in your tech company and achieve business success. Connect with Gerry on LinkedIn: https://www.linkedin.com/in/gerrygadoury/  Be sure to check out his podcast: https://www.youtube.com/@GerryGadoury Purchase a copy of his book, Destination Employer: https://www.amazon.com/dp/B0CR352P8M?ref=cm_sw_r_ffobk_cp_ud_dp_PC8459TN8BN3R8F94SRP&ref_=cm_sw_r_ffobk_cp_ud_dp_PC8459TN8BN3R8F94SRP&social_share=cm_sw_r_ffobk_cp_ud_dp_PC8459TN8BN3R8F94SRP&bestFormat=true&csmig=1 

Join host Adrienne Wilkerson in this *solo* episode of The Beacon Way podcast as we explore the critical role of authenticity and consistency in branding for behavioral health clinics. Learn how a strong, reliable brand presence can boost revenue, build trust, and connect with patients meaningfully. Discover practical tips on leveraging personal stories, digital marketing, and AI tools to enhance brand authority and recognition. Don't miss this insightful conversation that delves into why branding matters more than ever in the crowded mental health marketplace.

In this episode of The Beacon Way Podcast, host, Adrienne Wilkerson welcomes special guest Peter House, CEO & Founder of DeepTree, a managed IT and cybersecurity service provider. With a history dating back to fourth grade, the two professionals discuss the transition from wearing multiple hats as a founder to becoming a CEO. Peter shares his journey, including the pivotal moment of a traumatic brain injury that greatly impacted his career and life. They talk about the importance of empowerment within organizations, the synergy between technology and business processes, and the balance necessary to ensure both security and functionality in IT solutions. The discussion also touches on the challenges of starting a business, the value of character in forming partnerships, and the need to continually assess and adapt to new technologies and market demands. This episode is a must-watch for entrepreneurs, business owners, and anyone interested in leadership and the evolving landscape of technology and cybersecurity.

Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses. Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends. Whether you're new to AI or looking to enhance your current marketing efforts, this episode offers invaluable insights to help your business thrive in today's data-driven marketplace.

Join the award-winning executive team of Beacon Media + Marketing on The Beacon Way Podcast as they host Mitchell Beinhaker, a seasoned business law and estate planning attorney with over three decades of experience. In this episode, Adrienne and Mitchell discuss the vital aspects of legal considerations for business owners, from drafting contracts to handling commercial leases and structuring multi-generational family businesses. Mitchell sheds light on the importance of having legal documents in place, the pitfalls to avoid, and how to ensure smooth business operations. Whether you're a startup or an established business, this episode offers invaluable insights to help you avoid common legal mistakes and grow your business successfully. Don't miss this engaging conversation packed with practical tips and professional advice!Check out Mitchell's podcast: https://mitchbeinhaker.com/podcastGet a copy of his book: https://a.co/d/gcLvj7e

The way people search is changing fast — and if your content isn't keeping up, you're already falling behind. In this solo episode of The Beacon Way, Adrienne breaks down the best practices for SEO and GEO optimization in 2025, and how AI is completely reshaping the game. Whether you're a business owner, content creator, or marketer, this episode will help you understand how to stay relevant in search — and in front of the right audience. From smarter algorithms to the rise of Generative Engine Optimization (GEO), Adrienne shares practical tips you can apply now to future-proof your content strategy. You'll learn: -Why traditional SEO isn't enough anymore -How to write content that sounds human and ranks well -The role of AI in search visibility (and what to watch out for) -How to structure your site and blog content for GEO -Real-world examples from Beacon's clients and industries Check out our blog post for more insights: https://www.beaconmm.com/2025/07/16/b... 

Your website is more than a digital storefront—it's often your only shot at winning a customer's trust. But what really makes a website memorable (and effective)? In this solo episode of The Beacon Way, Adrienne Wilkerson breaks down the power of UX/UI design and why it's absolutely essential for small business growth.From boosting conversions to shaping your brand message, Adrienne shares practical insights into what makes a website work—and what makes visitors bounce. Plus, she dives into real-world examples from industries like mental health, home services, and tourism, straight from the Beacon portfolio.Tune in for a straight-talking, insight-packed episode that will change the way you think about your website.

Join us for this dynamic episode of The Beacon Way Podcast, where host Adrienne Wilkerson sits down with Josh Pitchford, Principal at Sandler Training Atlanta – Sales Engine. Known for his practical, no-fluff approach to selling and leadership, Josh shares what really moves the needle in modern sales teams, and what holds most of them back. Discover how Josh uses the Sandler Selling System to help sales leaders stop chasing activity and start building impact-driven cultures rooted in coaching, clarity, and accountability. Learn more about Sandler here: https://sandler.com/Connect with Josh on LinkedIn:   / josh-pitchford-6163274  

Join us for an inspiring episode of the Beacon Way podcast, featuring Stephanie Sweeny, the founder of Women's Mental Health Specialists and a certified nurse midwife. Stephanie shares her journey, challenges, and the unique care model she has developed to address gaps in women's mental health care. From her personal experiences with depression and anxiety to her approach to holistic, compassionate care, Stephanie's insights are profound. She discusses the importance of sleep, exercise, and community support in cultivating mental well-being. Don't miss this enlightening conversation about empowering women's health at every stage of life.Women's Mental Health Specialists serve patients in Tennessee, Kentucky, Florida, and Oregon. Learn more about the clinic here: https://womensmentalhealthspecialist.com/

Navigating Wealth Management with Dustin Serviss Welcome to another episode of the Beacon Way Podcast, hosted by Adrienne Wilkerson. In this episode, Adrienne is joined by Dustin Serviss, the founder of Service Wealth, who shares his journey and insights into wealth management. Established in 2005, Service Wealth focuses on helping business owners and successful families navigate the complexities of wealth and insurance. Dustin discusses the evolution of the financial planning industry, the importance of lifestyle design, and how he helps clients achieve their financial goals. Tune in to hear valuable advice on personal branding, work-life harmony, and financial strategies for business owners.https://a.co/d/4lJPrOd Dustin's bookhttps://www.servisswealth.com His companyhttps://www.thepictureofwealth.com/podcast His podcasthttps://a.co/d/70NaHCl Why Greatness Cannot be Planned: The Myth of the Objective 00:00 Introduction and Guest Welcome02:04 Dustin's Journey to Starting Service Wealth03:23 The Reality of Entrepreneurship06:01 The Importance of Work-Life Harmony08:30 Personal Branding and Authenticity13:05 Evolving Financial Planning for Business Owners16:38 Lifestyle Design and Financial Planning24:20 The Impact of News and Stress on Financial Decisions29:47 Spending Accelerator Exercise and Final Tips34:25 Conclusion and Farewell

From Newsroom to Purpose-Driven Storytelling | Michael's Journey with Bipolar Advocacy & Media EntrepreneurshipIn this episode of The Beacon Way: Founders Edition, we sit down with Michael, co-CEO of Pizzetta Media, who shares his remarkable transformation from a seasoned news professional to a purpose-driven entrepreneur amplifying mental health voices.Michael opens up about his diagnosis with bipolar disorder, his journey through stigma in the corporate world, and how he turned personal struggles into a mission to uplift others. This conversation dives deep into mental health in the workplace, entrepreneurship with a cause, and finding harmony between family life and business.

Empowering Men's Mental Health: A Conversation with Justin GarberIn this episode of the Beacon Way podcast, we are joined by Justin Garber, a clinical psychologist with over a decade of experience in various settings, including the Department of Veteran Affairs. Justin, who specializes in the relationship between psychological stress and the body's response system, shares his personal journey into the field of psychology and the founding of Restorative Psychological Services. The discussion delves into the unique challenges and strategies for engaging men in psychotherapy, as well as the importance of mental health awareness across different generations. Justin also shares insights into managing work-life balance as an entrepreneur and highlights the importance of focusing on core values and mission in business. Tune in for an enlightening conversation on mental health and entrepreneurship.00:00 Introduction and Guest Welcome01:44 Justin's Journey into Psychology04:20 Veterans Affairs and Personal Connection06:54 Starting Restorative Psychological Services08:37 Challenges and Rewards of Entrepreneurship12:54 Focus on Men's Mental Health17:56 Balancing Work and Personal Life24:47 Empowering Employees and Final ThoughtsBooks referenced in today's podcast: https://www.aileadership.com/bookhttps://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776Learn more about Justin and Restorative Psychological Services:https://restorativepsychservices.com/justin-garber-psyd/_____________________________________________________________________Beacon Media + Marketing is an Alaska-based digital marketing agency with a proven track record of success, harnessing the power of data and award-winning creative to deliver outstanding results for our clients. It all starts with data, because data drives results! We are a data-driven agency because we know that in the business world, success is measured by the numbers. We pride ourselves in award-winning work that marries the best of data analytics with stunning creative to deliver the right message, at the right time, to the right demographic. Our power lies in the clicks, leads, engagement, and conversions we produce for our clients!Learn more about us at BeaconMM.com

The Beacon Way Podcast: Navigating Wellness for First Responders with Dr. Carrie Steiner Welcome back to the Beacon Way podcast! In this episode, we continue our founders' edition with special guest Dr. Carrie Steiner, founder of the First Responders Wellness Center and a licensed clinical psychologist with 13 years of experience as a Chicago police officer. Dr. Steiner shares her journey from the police force to establishing a wellness center dedicated to helping first responders. She discusses the critical need for mental health support in the community, the challenges of finding the right clinicians, and how her center provides specialized care for police, firefighters, and paramedics. Dr. Steiner also highlights the importance of self-belief and community support when starting a business. Tune in for an insightful conversation about the intersection of mental health and first responder culture. 00:00 Introduction and Guest Welcome01:54 Inspiration Behind First Responders Wellness Center03:21 Challenges and Realizations in the Field05:40 Establishing the Wellness Center10:34 Growth and Expansion19:00 Balancing Roles and Responsibilities26:48 Advice for Aspiring Entrepreneurs27:23 Conclusion and Contact Information

In this episode of The Beacon Way Podcast, host Adrienne Wilkerson welcomes James Barry, founder, and CEO of Pluck Superfood Seasonings. James shares his journey from being a professional chef in Hollywood for nearly 20 years to founding Pluck. He explains the initial inspiration behind Pluck, which began with his desire to find nutritious food for his family, particularly organ meats. James elaborates on the challenges he faced, such as starting his business during COVID, the lessons learned from his previous meal delivery service, and the importance of incorporating health and family into his business plan. He discusses the efficacy of Pluck in providing nutrient-dense foods easily and the positive impact it has had on its customers. James also touches on his podcast 'Everyday Ancestral,' the importance of valuing one's journey, and respecting others' progress in their entrepreneurial paths.Website - https://eatpluck.com/Amazon- https://www.amazon.com/pluck-organ-meat-seasoning/s?k=pluck+organ+meat+seasoningPodcast -https://eatpluck.com/everydayancestral/Company Socials - @eatpluckPersonal Social - chefjamesbarry00:00 Welcome to the Beacon Way Podcast00:31 Meet James Barry: From Hollywood Chef to Entrepreneur00:58 The Birth of Pluck Superfood Seasonings10:06 Overcoming Challenges and Finding Success12:26 Balancing Health, Family, and Business18:19 Launching a Business During COVID20:58 The Power of Podcasting in Marketing22:02 The Vulnerability of Entrepreneurship22:42 Overcoming Imposter Syndrome25:52 The Importance of Honoring Your Experience30:16 Balancing Growth and Sustainability36:51 Effective Customer Service Strategies40:49 Conclusion and Where to Find Us

Welcome to another insightful episode of the Beacon Way Podcast! In this episode, Adrienne is joined by Chris Maliszewski, founder of the Walking Tall Movement. Together, they discuss Chris's journey as a survivor of the tragic Highland Park mass shooting in 2022, how this experience inspired the creation of the Walking Tall Movement, and the challenges of navigating mental health while running a business.Chris and Adrienne dive deep into topics like vulnerability, the importance of human connection, and the struggles of being an entrepreneur. They explore how trauma can be transformed into a force for good, the challenges of founding a movement, and why it's essential to talk openly about mental health. They also reflect on the power of community, relationships, and small businesses to drive change.Tune in for a candid conversation on resilience, healing, and making a positive impact in the world.