Podcasts about enhancing quality

Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement. That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch. AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about: ✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content. ✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords. ✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools. Learn more about Kimberly Anderson-Mutch Connect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

“We have 10 different aspects of quality, and testing is just a subset of activities in the overall quality culture. You need to have a good testing practice, but it's just a tiny part of quality culture." Janet Gregory and Selena Delesie are the co-authors of “Assessing Agile Quality Practices Using QPAM”. In this episode, we discuss how to elevate and improve our organization's quality culture and practices. Janet and Selena begin by explaining what quality culture truly entails, distinguishing it from a narrow focus on testing. They describe the QPAM model, breaking down its 10 quality aspects and 4 dimensions to provide you with a comprehensive model for assessing your quality practices. Gain insights on why social and sociotechnical aspects of quality are more critical than technical ones, and explore some quality aspects such as feedback loops, development approach, and defect management. Janet and Selena also elaborate on why they consider defect management to be of the lowest priority and provide reasoning for their decision. Whether you're a seasoned quality professional or a team leader striving for continuous improvement, this episode contains valuable takeaways to help you build a quality-driven culture that delivers high-quality results. Tune in to learn actionable tips for conducting your own quality assessment and driving quality transformation in your organization.   Listen out for: Career Journey - [00:02:10] Quality Culture - [00:04:58] Quality & Testing - [00:06:42] Quality Assessment - [00:08:37] 10 Quality Aspects - [00:11:00] The Importance of Sociotechnical - [00:13:30] QPAM is Not a Maturity Model - [00:16:11] 4 Dimensions - [00:19:52] Feedback Loops - [00:23:09] Explaining Feedback Loops - [00:25:45] Development Approach - [00:30:18] Defect Management - [00:33:03] Understanding the Problem - [00:37:19] Conducting a Quality Assessment - [00:40:26] Insights from Past Assessments - [00:44:49] 3 Tech Lead Wisdom - [00:49:04] _____ Janet Gregory's BioJanet Gregory is a testing and process consultant with DragonFire Inc. She specializes in showing agile teams how testing activities are necessary to develop good quality products. She works with teams to transition to agile development and has taught agile testing courses worldwide. She contributes articles to publications and enjoys sharing her experiences. Selena Delesie's BioAs a coach, consultant, and trainer, Selena helps leaders and executives shift into healthy leadership, business agility and to engage the strengths and passions of their team to produce a highly creative, productive and vibrant workforce. She is a published author and invited speaker on agility, quality and leadership practices. Selena is co-author, with Janet Gregory, of the books Assessing Agile Quality Practices with QPAM, and A Guide for Facilitating Quality Assessments, as well as a contributing author to other published works. Follow Janet and Selena: Janet's Twitter / X - @janetgregoryca Janet's LinkedIn - linkedin.com/in/janetgregory Janet's Website - janetgregory.ca Agile Tester - agiletester.ca Selena's LinkedIn – linkedin.com/in/selenadelesie  Quality Assessments using QPAM bundle – https://leanpub.com/b/qualityassessmentsusingqpam _____ Our Sponsors Enjoy an exceptional developer experience with JetBrains. Whatever programming language and technology you use, JetBrains IDEs provide the tools you need to go beyond simple code editing and excel as a developer.Check out FREE coding software options and special offers on jetbrains.com/store/#discounts.Make it happen. With code. Manning Publications is a premier publisher of technical books on computer and software development topics for both experienced developers and new learners alike. Manning prides itself on being independently owned and operated, and for paving the way for innovative initiatives, such as early access book content and protection-free PDF formats that are now industry standard.Get a 40% discount for Tech Lead Journal listeners by using the code techlead24 for all products in all formats. Like this episode?Show notes & transcript: techleadjournal.dev/episodes/182.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

In this week's episode of Keeping Abreast with Dr. Jenn, we are joined by Dr. Joel Evans, an expert in genetic risk assessment and functional medicine. We delve into the groundbreaking screening tool offered by Genotype.com, focusing on personalized breast cancer risk analysis. Our conversation touches on the interplay between hormones, blood sugar, and breast cancer risk, as well as the role of inflammation and fat cells in increasing risk. Dr. Evans highlights how combining genetic and lifestyle assessments can provide a powerful and accurate picture of one's breast cancer risk, empowering women to make informed choices about their health.In this episode you'll:Discover the new breast cancer risk assessment tool by Genotype.com.Learn about the significance of combining genetic and lifestyle factors in risk assessment.Understand how identifying below-average risk can alleviate fears and emotional burden.Explore the impact of environmental factors, stress, and lifestyle changes on breast health.Gain insights into the potential of early detection measures starting from age 30.Recognize the importance of safe screening recommendationsEpisode Timeline:00:05 Introduction and Welcome02:01 Introduction to Genotype.com's Breast Cancer Risk Assessment Tool05:24 How Genetic and Lifestyle Factors Interplay in Assessing Risk11:32 Impact of Environmental and Lifestyle Factors on Breast Health11:56 New Methods in Breast Cancer Screening20:55 Recommendations for Women Starting at Age 3028:57 Hormones and Their Link to Breast Cancer Risk30:50 Personalized Screening and Preventative Measures33:41 The Role of Lifestyle Changes in Reducing Breast Cancer Risk42:46 Enhancing Quality of Life through Risk Assessment58:38 Closing Remarks and Encouragement for Breast Health ProactivityDr. Joel M. Evans, M.D., is a board-certified OB/GYN and Director of The Center for Functional Medicine. He is the Chief Medical Officer of HealthPointe Solutions and GeneType, focusing on AI in healthcare and breast cancer risk assessment. Dr. Evans is a leading educator at the Institute for Functional Medicine and the Medical Director of the Keep-A-Breast Foundation, making significant contributions to breast cancer prevention and women's health.To talk to a member of Dr. Jenn's team and learn more about working privately with RHMD, visit: https://jennsimmons.simplero.com/page/377266?kuid=327aca17-5135-44cf-9210-c0b77a56e26d&kref=vOKy0sAiorrKTo get your copy of Dr. Jenn's book, The Smart Woman's Guide to Breast Cancer, visit: https://tinyurl.com/SmartWomansBreastCancerGuideJoin the Facebook group: Facebook: https://www.facebook.com/groups/keepingabreastwdrjennConnect with Dr. Jenn:Website: https://www.realhealthmd.com/Facebook: https://www.facebook.com/DrJennSimmonsInstagram: https://www.instagram.com/drjennsimmons/YouTube: https://www.youtube.com/@dr.jennsimmons

In this compelling episode, we explore the profound impact of interior design, unraveling the layers of significance that turn a house into a home. The introduction sets the stage, emphasizing how your home is an extension of your personality, a sanctuary for memories, and a canvas awaiting your creative touch.  Learn how investing in interior design is not just an expense but an investment in the art of living, leaving a lasting impact on your daily life and long-term happiness.   Podcast Episode Show Notes:   Introduction: Welcome to a journey where the phrase "home is where the heart is" takes on a profound significance. Your host delves into the transformative potential of interior design, exploring why investing in this area could be one of the most fulfilling decisions you make. This episode aims to shed light on how a well-designed space can not only enhance your living experience but also add long-lasting value to your home.   ---   **1. The Power of First Impressions:** First impressions matter, and in your home, they set the tone for your entire living experience. Discover how investing in quality interior design goes beyond superficial aesthetics, creating an ambiance that not only enhances appearance but also makes a lasting impression, reflecting your taste and style. Your home becomes a carefully crafted environment, welcoming and soothing for both visitors and inhabitants alike.     2. Enhancing Quality of Life: The connection between surroundings and mental well-being is explored. Learn how a well-planned interior can significantly influence your mood, productivity, and overall happiness. From the tranquility of a personalized bedroom to the relaxation promoted by a well-designed living room, discover how investing in interior design is an investment in your everyday joy and mental wellness.   3. Long-Term Financial Benefits: Contrary to misconceptions, interior design isn't a frivolous expense; it's a strategic financial decision. Explore how well-designed homes can have higher market values, attracting potential buyers willing to pay a premium for visually appealing and functional living spaces. Understand how money spent on interior design becomes a wise investment, potentially yielding significant returns when it's time to sell.     4. Functionality and Efficiency: Interior design goes beyond aesthetics; it's about creating a space that works for you. Learn how custom storage solutions and thoughtful layouts can enhance the functionality and efficiency of your home. Discover the impact of a well-planned layout on natural light and airflow, making your home not only aesthetically pleasing but also practical and enjoyable to live in.   5. Personalization and Expression: Your home should be a mirror reflecting your personality, interests, and experiences. Explore the importance of personalization in interior design, going beyond decoration to align every element with your lifestyle and preferences. Learn how personalization transforms a house into a home, making every corner a testament to your unique identity.   6. Sustainable and Timeless Choices: Quality interior design transcends trends, aiming for a timeless aesthetic. Understand how careful planning and durable materials contribute to creating a space that remains beautiful and functional over the years. Explore the role of sustainable practices and classic design principles in promoting longevity, making interior design a financially and environmentally responsible choice.   7. Building Lifelong Memories: A well-designed home becomes a hub for shared experiences, strengthening connections with family and friends. Discover how thoughtful interior design fosters a sense of togetherness, turning meals and gatherings into cherished moments. Understand the value of a space that bears witness to personal and shared memories, making the investment in interior design a rewarding journey of creating a haven for lasting connections.   Conclusion: In conclusion, interior design is a multifaceted decision with enduring impacts on your daily life and long-term happiness. It's not just an expense; it's an investment in the art of living. As you contemplate where to direct your resources, consider the transformative power of a thoughtfully designed interior, making your home a canvas that reflects your individuality and enhances your overall well-being. If you enjoyed today's episode, don't forget to subscribe to The Nomadic Spaces Podcast and leave a review. Your support keeps us bringing engaging content to you. You can find more about me and my contact info at sukkhainteriordesign.com or if you are on IG send me message over there @sukkhainteriordesign.

Host Bill McBain welcomes on Sarika Cullis-Suzuki, co-host of The Nature of Things, to discuss the Mystery of the Walking Whale. Plus enhancing quality of life for our senior pets.

In this episode of The Saving Lives Podcast, "Integrating Palliative Care in the ICU: Enhancing Quality of Life," host EddyJoe discusses the article 'Palliative Care in Intensive Care' from 'Intensive Care Medicine.' The episode examines how palliative care improves patient quality of life and reduces ICU stays, highlighting its role beyond end-of-life care. It emphasizes the need for training and changing perceptions among healthcare professionals. Essential for medical practitioners, this episode offers insights into incorporating palliative care into ICU practices for better patient outcomes. The Vasopressor & Inotrope Handbook: ⁠⁠Amazon Affiliate Link⁠⁠ (I will earn an extra small commission) and ⁠⁠Signed Copies⁠⁠. TrueLearn Link: ⁠⁠⁠⁠⁠⁠⁠⁠https://truelearn.referralrock.com/l/EDDYJOEMD25/⁠⁠⁠⁠⁠⁠⁠⁠ Discount code: EDDYJOEMD25 Citation: Neukirchen M, Metaxa V, Schaefer MS. Palliative care in intensive care. Intensive Care Med. 2023 Dec;49(12):1538-1540. doi: 10.1007/s00134-023-07260-z. Epub 2023 Nov 27. PMID: 38010381; PMCID: PMC10709230. --- Support this podcast: https://podcasters.spotify.com/pod/show/eddyjoemd/support

Have you heard these common myths about reading to individuals with dementia? Myth 1: People with dementia can't understand or enjoy reading. Myth 2: Reading is a solitary activity and won't benefit socialization. Myth 3: It's too late to start reading to someone with dementia. In this episode, Susan Ostrowski debunks these myths and shares the truth about the impact of the Reading2Connect program on individuals with dementia. In her work, Susan has learned that people with dementia can continue to enjoy reading and often find it brings opportunities for socialization and leadership. In this episode, you'll learn: How the Reading2Connect® program can improve socialization and connection for individuals with dementia, leading to a better quality of life. The importance of selecting meaningful and clinically appropriate reading materials for individuals with cognitive impairments and how it can enhance their engagement and comprehension. How incorporating visual elements in reading materials can further enhance engagement and comprehension for individuals with dementia. About the success of the Reading2Connect® program in receiving funding and interest from libraries and organizations and how it's positively impacting the community. Insights into empowering individuals with dementia through leadership roles in reading and discussion groups, allowing them to foster a sense of purpose and autonomy. About Susan Ostrowski: Susan Ostrowski is a highly experienced speech pathologist and the creator of the Reading2Connect® program. With a remedial reading and speech background, Susan has devoted her career to helping individuals with cognitive impairments. Recognizing the impact of dementia on reading abilities, Susan embarked on a mission to develop materials that cater specifically to this population's needs. Through extensive field testing and collaboration with healthcare professionals, she has successfully created over 50 booklets that engage and resonate with individuals living with dementia. Susan's program addresses cognitive challenges such as organizational thought, sustained focus, and working memory, offering a unique approach to reading and comprehension. Her work has gained recognition and support, including partnerships with organizations like AGE-u-cate® and collaborations with libraries. Susan's dedication to improving the quality of life for individuals with dementia through reading is making a significant impact in the field, providing caregivers and individuals with valuable resources and opportunities for connection. After the episode, view these videos to see the program in action: Bk Stand Falls logo.ChaseCity.mp4 Small Group Res-Directed.MOV Rosa Parks 4.mp4 Connect with Susan: Website LinkedIn About the Podcast AlzAuthors is the global community of authors writing about Alzheimer's and dementia from personal experience to light the way for others. Our podcast introduces you to our authors who share their stories and insights to provide knowledge, comfort, and support. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends on their own dementia journeys. We are a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please visit https://alzauthors.com/donate/ . Thank you for listening. We are a Whole Care Network Featured Podcast. Proud to be on The Health Podcast Network. Want to be on the podcast? Here's what you need to know. Shop our Store

Have you heard these common myths about reading to individuals with dementia? Myth 1: People with dementia can't understand or enjoy reading. Myth 2: Reading is a solitary activity and won't benefit socialization. Myth 3: It's too late to start reading to someone with dementia. In this episode, Susan Ostrowski debunks these myths and shares the truth about the impact of the Reading2Connect program on individuals with dementia. In her work, Susan has learned that people with dementia can continue to enjoy reading and often find it brings opportunities for socialization and leadership. In this episode, you'll learn: How the Reading2Connect® program can improve socialization and connection for individuals with dementia, leading to a better quality of life.The importance of selecting meaningful and clinically appropriate reading materials for individuals with cognitive impairments and how it can enhance their engagement and comprehension.How incorporating visual elements in reading materials can further enhance engagement and comprehension for individuals with dementia.About the success of the Reading2Connect® program in receiving funding and interest from libraries and organizations and how it's positively impacting the community.Insights into empowering individuals with dementia through leadership roles in reading and discussion groups, allowing them to foster a sense of purpose and autonomy. About Susan Ostrowski: Susan Ostrowski is a highly experienced speech pathologist and the creator of the Reading2Connect® program. With a remedial reading and speech background, Susan has devoted her career to helping individuals with cognitive impairments. Recognizing the impact of dementia on reading abilities, Susan embarked on a mission to develop materials that cater specifically to this population's needs. Through extensive field testing and collaboration with healthcare professionals, she has successfully created over 50 booklets that engage and resonate with individuals living with dementia. Susan's program addresses cognitive challenges such as organizational thought, sustained focus, and working memory, offering a unique approach to reading and comprehension. Her work has gained recognition and support, including partnerships with organizations like AGE-u-cate® and collaborations with libraries. Susan's dedication to improving the quality of life for individuals with dementia through reading is making a significant impact in the field, providing caregivers and individuals with valuable resources and opportunities for connection. After the episode, view these videos to see the program in action:  Bk Stand Falls logo.ChaseCity.mp4 Small Group Res-Directed.MOV Rosa Parks 4.mp4 Connect with Susan: Website LinkedIn About the Podcast AlzAuthors is the global community of authors writing about Alzheimer's and dementia from personal experience to light the way for others. Our podcast introduces you to our authors who share their stories and insights to provide knowledge, comfort, and support. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends on their own dementia journeys. We are a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please visit https://alzauthors.com/donate/ . Thank you for listening. We are a Whole Care Network Featured Podcast. Proud to be on The Health Podcast Network. Want to be on the podcast? Here's what you need to know. Shop our Store  

The FDA Group's CEO, Nick Capman sits down with Dan Barker, CEO of Wikimotive, to explore perspectives on management and leadership. Dan shares his unique professional journey and dives into the importance of vulnerability and constant learning in leadership and management, as well as discussing other topics, including: How management can be the 'easy' side of the equation, with leadership being about ensuring management systems are built and executed effectively. Dan's non-typical career path, from cabinet maker to marketer and eventually CEO. The importance of leadership and management in enhancing people's quality of life. How good leaders and managers appreciate significant moments in their employees' lives. How enthusiasm and constant learning are important qualities for leaders. In 2023, Dan Barker was named as successor to [owner and founder] Tim Martell, accepting the role of Wikimotive's Chief Executive Officer. Since joining the company in 2018, Dan's extensive background in both personnel and project management, combined with his insatiable pursuit of knowledge, fueled his trajectory through nearly every role that Wikimotive had to offer. Inspiring optimizations and efficiencies along the way, the impact of Dan's expansive knowledge, sound decision-making, and measured management style can be felt in every facet of Wikimotive's daily operations. https://wikimotive.com/ Who is The FDA Group? The FDA Group helps life science organizations rapidly access the industry's best consultants, contractors, and candidates. Our resources assist in every stage of the product lifecycle, from clinical development to commercialization, with a focus in Quality Assurance, Regulatory Affairs, and Clinical Operations. https://www.thefdagroup.com/

How can members of the cancer care team help their patients with breast cancer continue to thrive despite their diagnosis? Watch as Lillie Shockney, RN, BS, MAS, HON-ONN-CG, Professor of Surgery at Johns Hopkins University and member of the National Breast Cancer Foundation medical advisory council, shares how to enhance quality of life preservation and restoration for breast cancer patients and survivors.

Joe is a serial entrepreneur. He has founded six companies and sold three of them resulting in multiple seven-figure profits. As a successful entrepreneur, speaker, and quality of life coach, Joe inspires and challenges people to connect with who they truly are so that they can have meaningful relationships and live a healthier and higher-quality lifestyle. Joe's approach simplifies the process of achieving a harmonic life by focusing on the things that truly matter. He teaches his clients to practice gratitude and appreciation to better all areas of their life from fitness to family to finances. His methods help his clients become the best version of themselves and allow them to play more, live more, and make more.Get CLARITY to understand yourself and how you function best, WISDOM to operate in your strengths, and FREEDOM to delegate tasks that aren't in your zone of genius. Take this quiz now: www.moretimetospend.com/underdog

Episode 3: Learn many easy to apply evidence-based tips and tricks for enhancing the quality of sleep and create your plan of action.

It's important for us to reflect on where we are today — being careful not to just follow the career model that we strove to achieve for so long — but to adapt to an ever changing society and personal demands. Because we work hard for so many years, it's important to adjust our careers in a way that enhances our own quality of life. Listen to how Dr. Taz Varkey, a board-certified OB/GYN and fertility specialist, changed her medical practice so it became -- despite the challenges -- a more rewarding, fulfilling, and exciting luxury… one that educates and empowers girls and women.

THE STATE OF OUR ASSOCIATION: Implementing the Core Competencies of Service: The NAATP Addiction Treatment Provider Guidebook Marvin Ventrell, JD NAATP Executive Director GENERAL SESSION 1 Enhancing Quality, Accountability, and Effectiveness in Addiction Care: The Measurement Based Practice Model John F. Kelly, PhD Elizabeth R. Spallin Associate Professor of Psychiatry in Addiction Medicine Harvard Medical School GENERAL SESSION 2 Betty Ford: First Lady, Women’s Advocate, Survivor, Trailblazer Lisa McCubbin | Susan Ford

Before graduating, in 1996, from Southern Illinois School of Dental Medicine, Rich Bailey had already become an entrepreneur selling his wildly successful Billy-Bob Teeth, which he invented while sitting in denture class. These novelty chompers brought laughter to millions and spawned a new global market. Rich has also enjoyed serving as a small town dentist in North Idaho. It was during this time that he recognized the incredible and largely unmet dental needs of senior citizens in long-term care facilities.  He developed a unique approach to meeting the needs of this community and Onsite Dental Services was born. Their mission: “Enhancing Quality of Life by Improving Oral Health.”

In recognition of American Heart Month, IU School of Nursing Professor and Director of the Center for Enhancing Quality of Life in Chronic Illness Dr. Susan Pressler, PhD, RN, FAAN, FAHA, joins the podcast to discuss the causes, risk factors and best prevention and wellness practices related to heart disease. As a cardiovascular researcher, she shares her information on her current study on how coginitive training can improve memory in patients with heart failure.

Preventing and Curing Prostate Cancer (and Avoiding Unnecessary Biopsies and Prostatectomies) (30:10 min) Kirk’s video overview of his interview with Dr. Scholz (3:00 min) Mark Scholz is a medical oncologist, and medical director of Prostate Oncology Specialists (ProstateOncology.com) who has Continue reading Preventing and Curing Prostate Cancer (and Avoiding Unnecessary Biopsies and Prostatectomies) and Enhancing Quality of Life – An Interview with Mark Scholz, MD→ The post Preventing and Curing Prostate Cancer (and Avoiding Unnecessary Biopsies and Prostatectomies) and Enhancing Quality of Life – An Interview with Mark Scholz, MD appeared first on .

Deborah Driscoll and Ann Meeker-O’Connell have a discussion with TIRS Editor-in-Chief, Dr. Stephen Spielberg in this podcast. Read the full article here.

MD Anderson President Ronald DePinho, M.D., discusses how major forces are challenging the delivery of quality health care.