Podcasts about evolve media

Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets> Here's a glimpse of what you would learn…. Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.Here are the 3 action items that Josh identified from this episode:Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand's credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product's appeal and visibility on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.Josh Hadley 00:00:47  Ian, togeth...

Today on "Spaghetti on the Wall", Armando is talking with Mark Lewis, a business consultant and author. Mark discusses his philosophy of "Give a Damn", which encourages empathy, kindness, and respect in personal and professional interactions. He believes that adopting this mindset can lead to a happier, healthier, and more successful life. He also shares his unique interview technique for hiring employees that fit into a company's culture, emphasizing the importance of face-to-face communication. He also discusses the importance of teaching children about morals and respect from a young age. After getting an MBA from Tulane University, Mark worked at IBM for 13 years before forming Communiqué (1994) that became the South's fastest growing ISP. After Communiqué, Mark merged multiple businesses and became the Chamber's Rising Tide Small Business of the Year. In 2002, As President of the Louisiana Technology Council (LTC) he helped Louisiana rise from 49th to 32nd out of 50 states in technology employment. Mark currently coaches executives and moderates CEO Round tables for the State of Louisiana (10+ years). Mark published the book, “GIVE A DAMN! – The Ticket to Cultural Change.” As a bestselling author, his book discusses how a GIVE A DAMN attitude can culturally make a huge positive difference in all lives. Currently Mark is the CEO and co-founder of Evolve Media, a patented start up AI video development company that allows users to create a single video from multiple videos automatically, and it's all done in minutes. As a Board member of EO of Louisiana Mark was awarded the “Marshall Klein Louisiana Entrepreneur of the Year” in 2019.

Ian Smith founder of Evolve Media Agency an Amazon Marketing Agency led by digital marketing expert and Amazon pro. They help Amazon sellers create winning content to improve their listings, generate more qualified external traffic to their product detail pages, and boost their conversion rates so they can rank higher than other sellers in their category and become a leading Amazon brand.ian@EvolveMediaAgency.com

In this episode of Startup Hustle, Andrew Morgans connects with Evolve Media President and Content Creator Ian Smith. They discuss strategies to help Amazon and other online sellers with conversion rate optimization. Find out how Ian moved from employee to founder, doing what he loves most. Learn also how going solo, building brands with content, and appealing to both logical and emotional buyers can pay off. Tune into this fast-paced episode on Startup Hustle and start converting!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Evolve Media: https://www.evolvemediaagency.com/content   Learn more about Marknology: https://www.marknology.com  See omnystudio.com/listener for privacy information.

We have a return guest—Walder Amaya from Episode 4 is back on the podcast. So what's Walder been up to since we last chatted way back in 2015? Quite a bit actually. He departed Evolve Media to co-found Apex Mobile Media—a leading mobile marketing solutions company. And in just a short period of time the company has grown to include the Apex Gaming Network and AlphaKonnect. Walder takes us through where the idea for Apex came from, and what was required of both him and his business partner, Chris Lombardi, to make the company a reality. We also get a first-hand account of what it was like navigating the global pandemic from the perspective of an entrepreneur. And after you're done listening to this podcast be sure to jump back in time to Episode 4, which serves as a de facto pre-qual for today's show.

Leo Resig is the Chief Executive Officer & Co-Founder at Atmosphere, the world's leading streaming TV service for businesses.  A graduate of Indiana University with a degree in Management, Leo tested a range of career paths -- everything from screenwriting to personal banking -- before discovering digital advertising in its nascent stages in 2002. He cut his teeth on the agency side as a digital media Ad Ops manager in Hollywood at Crew Creative. He then joined Gorilla Nation (now Evolve Media), on the publisher side with roles in ad operations and graphic design.  Leo and his brother, John Resig, started theCHIVE.com in 2008 as a one-stop shop for viral photos and videos. theCHIVE became a global lifestyle movement and CHIVE Media Group became the umbrella company for theCHIVE.com, their ecommerce business The Chivery, a 501c3 non-profit called Chive Charities, and streaming OTT app, CHIVE TV.  The brothers spun the idea for Atmosphere TV over beers at a local bar, after realizing that the experience of consuming content on TV's outside the home could be elevated. This was the birth of CHIVE TV, which became the flagship channel within Atmosphere's streaming platform, which now houses over 50 TV channels.  Along the way, Leo also went on to co-found a golf apparel company called William Murray Golf with Bill Murray and his brother John. He also launched a top 50 US-brewery called Resignation Brewery in 2014 selling KCCO Beer. Philanthropy has always been important to Leo and he and his brother established Chive Charities in 2011 which has helped raise and donate over $20M to help individuals with rare medical disorders, veterans and first responders.  Family has always come first for Leo. He is a proud father to two amazing children and husband to his wife, Tiffany. Hailing from Fort Wayne, Indiana, Leo now resides in Austin, TX by way of Chicago and Venice Beach

On this episode we chat with Ian Smith about off-Amazon marketing strategies. Ian Smith is the President and CEO of Evolve Media. This Amazon Marketing agency has been helping sellers rank higher and receive more reviews through off-amazon marketing strategies since 2017. Whether they're selling products or generating leads, Evolve Media creates content that educates and informs Online Shoppers. You can find out more about them at https://www.evolvemediallc.com/. Make sure to subscribe to the podcast so that you are notified of new episodes!

Scaling up your FBA business for a huge payday means one thing: generating leads. If you want a beefy contact list investors with deep pockets will pay top-dollar for, you need outside traffic. Ian Smith from Evolve Media, a firm specializing in helping FBA businesses generate warm traffic outside of Amazon, is here to help. Their conversation covers effective Facebook marketing strategies, turning cold traffic into warm traffic, and how to build up massive, profitable customer email lists. Click play now, and like/subscribe to Amazon Seller Insights to never miss a new episode! → https://spoti.fi/3fzI0r5 What you'll learn: 02:00 - Ian's strategy for driving outside traffic to new Amazon listings. 07:00 - How to target warmer traffic to your FBA storefront. 11:15 - Using actual data and/or look-alike data in Facebook ad campaigns. 13:00 - How Amazon interprets data from outside Smart URLs. 14:55 - Tips for warming up cold traffic. 19:00 - Ideas for building up a customer email list. 20:25 - Ian's ideal flow for capturing customer info. 22:40 - Why generating an email list is critical to your FBA business. --- Send in a voice message: https://anchor.fm/zonguru/message

A Sordid Tale of AfterEllen with Former Content Contributor Karen Frost  First of all, for people who might not know… What is AfterEllen? For the Generation-ZERS  AfterEllen was founded in 2002. Prior to its founding, there hadn’t really been a queer women-specific site that focused on queer female representation in the entertainment industry. AfterEllen flagged for readers when there was a queer female character on TV, offered movie reviews, and conducted interviews with women in queer roles. Over time, the site went through several sort of cosmetic variations, to include video logs and sock puppet re-enactments of “The L Word,” but for 17 years it’s stayed true to its original ideology of identifying and promoting queer female visibility on TV and in movies. Show Notes:                                         Before the Intro - 15 secs  What About Dat? Is a Podcast Queens Production,  Sponsored by Archetype Footwear.  Archetype Footwear OVER MUSIC INTRO - 30 - seconds Jen - Welcome Back to another episode of What About Dat? A podcast where I talk about socially relevant television and speak with thought leaders who want greater visibility and representation in film, television, and digital publication for women, lgbtqia, and their allies.  Today on the podcast we are joined by arm-chair TV-Pundit, former content contributor for AfterEllen, Lez Watch TV, and Tello Film Productions. The Queer Queen of analytics and data and Young adult novelist of the upcoming, “Daughter of Fire Series,” Book 1. Conspiracy of the Dark.   The lovely Karen Frost. Jen - Thank you so much for joining me today, I’ve been a huge fan since you decided to eat your sandwich next to me at Clexa Con.  Karen - Thank you for having me.    Jen - What did you do before writing for AfterEllen? What compelled you to reach out and become involved in the publication?  Karen - I’d read the site since probably a few months after its founding. Every day, I would go on and see if there was a new article. Frankly, back in the early 2000s there was so little representation that there were only new articles a few times a month. The site was absolutely pivotal to my formation of a queer identity as a teenager, and I’d always dreamed of contributing, so when a call went out for writers in 2015, I hoped I’d be picked. Jen - Of your 182 articles what is the piece you are most proud of?  Karen - Let me preface my answer with a bit of a story. In 2016, there was a MASSIVE uproar in the queer female community after the character of Lexa on the CW show “The 100” was killed. Without getting into fandom-specifics, one of the things to come out of it was the feeling, “Why are our characters always being killed off?” For the first time, someone put together the data on it, and we discovered that 25-30% of all queer female characters have been killed off on TV shows. That’s a rate orders of magnitude larger than straight characters. Put another way, there was a statistically significant tendency of shows to kill off our characters. But had no one done the math, that knowledge would have remained in the realm of “feelings” rather than “data.” Because of work to highlight this problem, the next two years saw a plummeting in the number of queer female characters who were killed. Now, to get back to your question of what article I’m most proud of, I would say that the articles that I’m most proud of are the ones that used data to make a point about representation, for example showing that an actresses’ best chance of getting an Oscar nomination and winning since 2002 has been to play a queer character. I believe that it’s hard to convince Hollywood to have more representation using just “feelings,” but if you use data to show the profitability, then it’s hard for Hollywood to say no.   Jen - At ClexaCon, you briefly mentioned a mass exodus from AfterEllen? What happened? Why did so many writers cease their involvement with the publication?  Karen - The mass exodus happened in September 2016 when then-editor Trish Bendix was fired after six years at her position. Evolve Media, who owned AfterEllen at the time, announced it could no longer keep a full-time editor given that AfterEllen wasn’t meeting revenue goals and that it would be reducing the amount of content produced. The relationship between Trish and Evolve immediately soured, and all the writers but me chose to leave in solidarity with Trish. Anyone interested in those dynamics should read an article Trish posted about the dying queer media and the struggle to monetize it. She had a first row seat for years in seeing how the entire media landscape was affected, not just AfterEllen.  Jen - You wrote an article entitled “Why I stayed,” which was a compelling counter-argument for why you were going to continue to contribute articles to AfterEllen during a time when other people were leaving. Why did you stay?  Karen - As I mentioned before, AfterEllen was an absolutely pivotal part of my identity formation as a teenager, and I realized that the site would continue to exist whether all the writers stayed or left. It would continue to be a global platform with the ability to create positive impact for young women coming to terms with their sexual orientation. Girls in Bangladesh, Kenya, South Korea, Argentina, and even in the US wouldn’t know about the backstory with Trish. Two or five or however many years later, they would log onto the site and I wanted them to have something to read that would help them. I think we often become very myopic and Anglo-centric when we think about the world just because we write in English, but there is SO much of the world that is also impacted by what we write. Jen - What was your turning point? What made you finally leave?  Karen - After Trish, Evolve Media hired Memoree Joelle as the new editor. Memoree came to the site with some baggage in the sense that she had expressed what were perceived to be anti-transgender comments in the past. We writers knew about those sentiments, but for the first several years, she kept the sentiments behind those comments private and off the site. In late December 2018, however, when it became clear that Evolve Media was looking to sell AfterEllen and would no longer be monitoring whether she was publishing anti-trans rhetoric, she began to publish that rhetoric through the AfterEllen Twitter handle. That’s actually a bit of an over simplification in the sense that Memoree would argue that she’s not “anti-trans” per se but rather that she feels that as the LGBT community has focused on trans issues, it has come at the cost of lesbian issues and therefore she seeks a more equitable balance of resources and energy. However, the delivery of that message came across as extremely anti-trans.  By December 2018, I could no longer remain with AfterEllen. As someone who doesn’t share Memoree’s ideology, it was impossible to continue to be associated with it. As much as I believed in the spirit of AfterEllen’s mission, to have stayed any longer would have been to condone that sort of bigotry, which I don’t.  Jen - What are some of your takeaways from working at AfterEllen?  Karen - I would say the biggest takeaway is that Hollywood is changing. Often we get impatient at the pace of change, but in 2002 we might see three queer female characters in movies a year and in 2019 we’re talking about whether Valkyrie and Captain Marvel will date in massive, billion dollar grossing Marvel movies. The amount and quality of representation today is unbelievable compared to two decades ago and earlier. I’d like to believe that some of that is a result of the great work done by people at AfterEllen, Autostraddle, and other sites.  The other takeaway is that yes, queer media is dying. That’s for a variety of reasons, but one thing that I would flag is stovepiping in our community. For a decade, readers would come to sites like AfterEllen or Autostraddle and they would read about all the queer content on TV. There was a unified base of knowledge that was shared among the community. Everyone knew, for example, the ten shows that had queer characters. Now people seem to be falling into a few fandoms and not paying attention to what’s happening outside those few. Readership for sites like AfterEllen is dying in part because rather than going to AfterEllen, viewers are going to show-specific sites. But if we lose these universal or aggregative sites, then we lose a really good repository of knowledge. Book Trailer - 1min + Jen- “Conspiracy of the Dark” - Is really different from the deeply analytical articles you’ve put out into the world. Where did the inspiration for the project come from? How did you find your story? Karen - I’ve always loved Young Adult fantasy. Ever since I was a kid, that’s always been my favorite genre. But there really haven’t been a ton of queer protagonists in mainstream books. When I was a teenager, there were three: Malinda Lo’s “Ash” and “Huntress,” and then Tamora Pierce’s “The Will of the Empress.” So with “Conspiracy of the Dark,” the inspiration was just to write a good and interesting story, but also to create more content for young queer women. We need stories of our own, and if mainstream publishers aren’t particularly interested in giving it to us, then we have to write it and disseminate it any way we can.  Jen - Being that you write high-fantasy, what kind of research do you do, and how long do you spend researching before beginning a book? One of the luxuries of high fantasy is that no research is necessary! I love it. You just open up your computer and go. Jen - What does literary success look like to you? If you could have it all, what would it look like with journalism and writing, what does success look like for you?  Karen - I would say that literary success for queer content looks very different from straight content. Here’s what I mean: JK Rowling has made a billion dollars off the Harry Potter series and merchandising. If you’re going to write straight content, that’s success. Success is fame and fortune. But queer content will never sell like that. No one will be getting rich off queer content, and in fact I only know of one queer female writer who makes enough to do it full-time. To me, success in our genre is impact. If someone reads my book and says, “Wow, this is fantastic. I’ve never before seen myself portrayed as a knight or a mage,” then that’s success. All I want to do is put out the content that didn’t exist when I was a teenager. Let’s fill figurative libraries with the content that the mainstream has denied us for centuries.   It’s largely the same with journalism: success is about creating impact. It’s almost impossible to know if the articles that I write have caused anyone in Hollywood to re-evaluate how they do representation, but I hope they have. Ultimately, fame is fleeting and subjective. Here today, gone tomorrow. But if an article plants the seed where Hollywood says, “Hey, maybe Captain Marvel CAN be gay,” then that’s impact forever. Jen - What’s the most difficult thing about writing queer characters?  Karen - There’s nothing difficult about writing queer characters…if you’re already queer yourself. I think where we see more difficulty is when straight people are writing queer characters.  Jen - How does your background in queer pop-culture effect the way you write characters? Karen - Not exactly. I will say, however, that there was a queer couple on TV whose dynamic I really liked so I used their dynamic as the basis of the romantic pairing in my book.   Jen - What was your hardest scene to write? Why? Karen - The opening few pages of my book. In the initial draft, I wanted the description of my character’s world to be very detailed so that readers would feel immersed in it. I immediately realized, however, that it was too much and no one would get past those pages. They would stop reading. So I had to go back and cut.   Jen - What was the pitch process like trying to sell your concept to literary agents? Karen - The way publishing works is that for mainstream publishers, normally you get a literary agent and the agent then tries to market your book to publishers like Harper Collins. So in essence you have two barriers to get over: finding a literary agent and then finding a publisher. Literary agents post online what they’re looking for: cook books, fantasy, sci-fi, etc. I ended up querying 17 literary agents, all of whom specifically said they wanted LGBT content and fantasy content. Every single one of them turned the book down. Then I tried Bella Books, for which you don’t use a literary agent, and also was turned down. The truth is that mainstream publishing really doesn’t want queer female YA content right now, and the two or so books a year that come out with it feel like a miracle. For me, I was also hurt by the fact that to date, queer women haven’t shown an interest in YA fantasy as a genre. The most popular genre is contemporary romance. So for any publisher taking on the book, it’s a risk. It could turn out that neither gays nor straights want to read it.   Jen - How did you connect with Ylva publishing?  Karen - I sent my manuscript to them using the website instructions. To be honest, it was my last effort. If Ylva hadn’t taken it, I would have given up. Ylva has been wonderful to work with, and I really, really am glad they believed in the book and decided to take a chance on it. Jen -  Moving forward what do you think will happen to queer digital publications? Do you think you will ever return to journalizing or has that ship passed?    Karen - I think we’re seeing an atomization of queer digital publications. The revenue structure that supported blogs and websites in the mid to late 2000s is gone. There’s just not the money in it, and that hurts websites. When they can’t stay monetized, they fold, and that trend impacts not just the queer sites, but everyone. For queer content, what pops up are small, personal websites run by one or two people. The problem with sites like that is it’s hard to direct traffic to them. With so many, how do readers know to go to them? It’s not that they’re bad, but rather it’s hard for them to promote themselves. For myself, I love writing about queer topics, particularly in the entertainment field, but frankly, my ability to return to that field isn’t contingent on me. With this atomizing, people feel like they want to run their sites themselves without outside content. What that’s meant is that I can’t get anyone to take my free articles. So while I have lots of ideas for articles, I have no place to publish them.   Jen - This has been an interview with Karen Frost, thank you so much for being here today. Your presence elevates the podcast. Please come back soon. Be sure to follow us on twitter @whatabout_dat.  Music Outro   

Not us, we’re still going to be the same old podcast you’ve always loved! This week Dan’s got news about Evolve Media’s Mandatory content network has terrible employment practices and Max has a review of the Doctor Sleep trailer. Then we close out the show with some discussion about Joker winning the Golden Lion at the Venice Film Festival which is something neither of us thought was going to happen but bodes well for the film come Awards Season.Is there something you think we should see or want to know if we’ve seen? Let us know on Facebook or Twitter!

E3 2019: This year's Electronic Entertainment Expo (E3) has been a strange one with big players absent and new hardware on the horizon, but it's still bringing announcements and trailers to make our jaded hosts excited. Games discussed: Cyberpunk 2077, Final Fantasy VII Remake, Fallout 76, Pokémon Sword/Shield, among others. RELEVANT EPISODES: Episode 54 - Noun the Adjective (19 June 2015): When Andrew and D. Bethel talked about the Final Fantasy VII Remake announcement at E3 2015. Shortcast 54 - Cameo Train (11 May 2018): The last time we said "Cameo Train" was in this episode where Avengers: Infinity War was discussed. Shortcast 59 - Lizard Man Fantasies (15 June 2018): D. Bethel and Andrew discuss E3 2018. Textured in Fear (24 May 2019): Our hosts dissect a recent trailer (with gameplay––pre-E3) for Final Fantasy VII Remake. RELEVANT LINKS: "Spotlight: Games at E3" (14 June 2018): Where D. Bethel recounts his favorite trailers from E3 2018. Alexandra, Heather. "Cyberpunk 2077 Artist Says Controversial In-Game Image is Commentary on Corporations." Kotaku. Gizmodo Media Group, 12 June 2019. Tamburro, Paul. "How GOG and CD Projekt Red are Ruining Their Public Image." Game Revolution. Evolve Media, 23 Oct. 2018. INFO: Visit our website at forallintents.net and leave your thoughts as comments on the page for this episode. Join our Facebook page. Social: Andrew - Twitter & Instagram, D. Bethel - Twitter & Instagram Subscribe to our YouTube channel. Subscribe to and review the show on the iTunes store. FEATURED MUSIC: "Disco Medusae" and "District Four" by Kevin McLeod (incompotech.com) Tracks are licensed under Creative Commons: By Attribution 3.0 License .

 Leverage the power of amazing assets on Facebook & Facebook Messenger Make your sales explode using best practices and our proven content strategies Learn how the right strategy and approach on Facebook can result in increased sales for the long-term Resources/Links: bit.ly/MCcheatsheet> - 11 Crucial Features That Your ManyChat Messenger Bot Must Have Cheat Sheet bit.ly/mtimessenger – Evolve Media Facebook Ads and Messenger Marketing evolvemedia.agency Summary   Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more. In this episode of Marketing the Invisible, Ian shares how to leverage the power of content as assets for Facebook and Facebook Messenger Marketing. Check out these episode highlights: 01:20 – Ian Smith's professional background as an experienced digital marketer, content creator and as a Facebook messenger marketing expert 01:54 – His ideal clients: somebody needing leads. So usually it's a business that survives on leads they need to get clients 02:17 – How he help his clients get leads at a good cost and help them warm up those leads and extract valuable information from that lead 04:03 –The symptoms his clients experience when trying to solve their lead generation problem 05:09 – Ian's Valuable Free Action (VFA): Create content and create videos. 06:50 – Ian's Valuable Free Resource (VFR): Free Boss Lifestyle.com: Go to bit.ly/ianytv 07:59 – What kind of revenue success have you had? I've generated at least five million dollars in the last three years of doing business online. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland. Beaming out to from the sand here Little Castaways Beach in Queensland, Australia joined today by Ian Smith, a very well welcome. Where are you hanging out, man? Ian Smith: Hey, thanks for having me. I'm over here in Orlando, Florida right now. Tom Poland: We're going gonna be doing this interview. The subject is 'How to Use Facebook Messenger Marketing- in just seven minutes'. Now for those of you who don't know Ian, he's one of North America's best-kept secrets. He creates and distributes video and written content for businesses specifically to increase sales and generate leads, video production, facebook ads, Clickfunnel, email marketing. I guess would be fair to say the common denominator is copywriting, Ian? Ian Smith: I would say content in general. Yes so written and video content is what we are specializing in creating. And then we distribute that using Facebook Messenger, email, ClickFunnels. All that stuff.

 Leverage the power of amazing assets on Facebook & Facebook Messenger Make your sales explode using best practices and our proven content strategies Learn how the right strategy and approach on Facebook can result in increased sales for the long-term Resources/Links: bit.ly/MCcheatsheet> - 11 Crucial Features That Your ManyChat Messenger Bot Must Have Cheat Sheet bit.ly/mtimessenger – Evolve Media Facebook Ads and Messenger Marketing evolvemedia.agency Summary   Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more. In this episode of Marketing the Invisible, Ian shares how to leverage the power of content as assets for Facebook and Facebook Messenger Marketing. Check out these episode highlights: 01:20 – Ian Smith’s professional background as an experienced digital marketer, content creator and as a Facebook messenger marketing expert 01:54 – His ideal clients: somebody needing leads. So usually it's a business that survives on leads they need to get clients 02:17 – How he help his clients get leads at a good cost and help them warm up those leads and extract valuable information from that lead 04:03 –The symptoms his clients experience when trying to solve their lead generation problem 05:09 – Ian’s Valuable Free Action (VFA): Create content and create videos. 06:50 – Ian’s Valuable Free Resource (VFR): Free Boss Lifestyle.com: Go to bit.ly/ianytv 07:59 – What kind of revenue success have you had? I've generated at least five million dollars in the last three years of doing business online. Tweetable Takeaways from this Episode: You can use content as a great way to answer a lot of frequently asked questions and overall shorten your sales cycle instead of having to talk to each client for an hour. You can easily talk to them for 30 minutes because they've already watched…Click To Tweet People try to throw money at their lead generation problem. Trying it scream louder basically and spend more money on ads but that's not the solution. The solution comes down to content and educating your audience better.- Ian Smith Click To Tweet Content is the foundation of what we do. We use content as an asset, a leveraging tool to not only wall up that lead quality but also to answer the most frequently asked questions and to weed out the not so qualified leads.- Ian Smith Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland. Beaming out to from the sand here Little Castaways Beach in Queensland, Australia joined today by Ian Smith, a very well welcome. Where are you hanging out, man? Ian Smith: Hey, thanks for having me. I'm over here in Orlando, Florida right now. Tom Poland: We're going gonna be doing this interview. The subject is 'How to Use Facebook Messenger Marketing- in just seven minutes'. Now for those of you who don't know Ian, he's one of North America's best-kept secrets. He creates and distributes video and written content for bus...

Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from ManyChat to Facebook messenger. Touching also on reviews and social proof as well as the importance of follow-ups and giving your customers a way out, he urges business owners to build that customer relationship. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from […]

Many of us in business are very familiar with using a sales funnel. We’ve all heard about sales funnel and/or used them as ways to market our business, Facebook Messenger marketing using chatbots in particular, which are like ClickFunnels but within Facebook Messenger exclusively. This is becoming increasingly popular because of the rates of responsiveness and conversion. Ian Smith from Evolve Media is one of the premier experts in doing this. Ian shares what’s unique about all these chatbots and Messenger marketing from a fresh perspective. There are so many different ways to reach people over social media and market your business, but these chatbots are very effective and a very new modern way to do it. It’s the hot new marketing method and we’re going to learn all about it from Ian. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

Many of us in business are very familiar with using a sales funnel. We’ve all heard about sales funnel and/or used them as ways to market our business, Facebook Messenger marketing using chatbots in particular, which are like ClickFunnels but within Facebook Messenger exclusively. This is becoming increasingly popular because of the rates of responsiveness and conversion. Ian Smith from Evolve Media is one of the premier experts in doing this. Ian shares what’s unique about all these chatbots and Messenger marketing from a fresh perspective. There are so many different ways to reach people over social media and market your business, but these chatbots are very effective and a very new modern way to do it. It’s the hot new marketing method and we’re going to learn all about it from Ian. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

In part one, we covered the technical details of the Barco E2 presentation system in general and some tips. In part two we discuss training, finding the right operator, and 4K on the system. . Video available below Host: Wallace Johnson T Guests: Tyler Mayne – Evolve Media Twitter

The Barco E2 presentation system has become a standard in the event staging world. We discuss the specs, tips, tricks and technology of this screen management tool. . Video available below Host: Wallace Johnson T Guests: Tyler Mayne – Evolve Media Twitter

This week on Lady Problems, the MTV News podcast dedicated to pop culture’s treatment of women, Hazel Cills and Teo Bugbee sub in for host Rachel Handler to talk to former AfterEllen editor-in-chief Trish Bendix about the implosion of lesbian media. Bendix worked with AfterEllen for ten years, when the site was one of only two lesbian media companies on the internet. But when AfterEllen was taken over by Evolve Media, for the first time, the fate of the site rested on the decisions of mostly straight men — men who, according to Bendix, shrugged that responsibility right off their shoulders. Beyond the murky fate of lesbian media, in this episode we also cover Rolling Stone misgendering Laura Jane Grace, a new law that will protect actresses from internet age-truthers, and the magical mystery tour of Robert Downey Jr.’s hairy, hairy body in the 2004 weirdo classic Fur. Feel free to find Hazel, Teo, and Rachel on Twitter and say hi, or call us with your Lady Problem at 205-677-5239 — yes, that is 205-677-LADY, and if you think we’re not going to remind people of that every single week, then you must not know Lady Problems.

Emigrating with his family at a young age from his native Honduras, Walder Amaya was forced to restart his life in a new country. But this would prove to be just one of the many challenges that he would turn into opportunities. Walder chats with us about moving to a new country, dropping out of high school to start his own business, and how chance meeting with an executive at Rogers Media, started him on a career path to where he is now Executive Vice President of International Sales and Operations, at Evolve Media.