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In this episode of the Experience Strategy Podcast, podcast hosts, Dave Norton and Aransas Savas explore the rapidly evolving landscape of enterprise community building with Rich Millington, founder of FeverBee and a leading expert in community strategy. With nearly two decades of experience helping organizations build thriving communities for members, customers, and employees, Richard brings a wealth of knowledge from working with industry giants like Google, Facebook, Oracle, and Wikipedia. His insights challenge traditional notions of community management, advocating for supporting existing ecosystems rather than controlled forums, and offering practical strategies for mapping community landscapes and measuring real outcomes. Tune in to this episode for a fresh perspective on creating meaningful, collaborative experiences that drive genuine value for businesses and their stakeholders. For access to the transcripts of this episode, click here.
In this episode of the Learning While Working Podcast, Sarah Hawk, co-CEO of Discourse, shares the transformative potential of chat platforms in facilitating learning and collaboration in the workplace. The conversation explores the concept of "fast lane" and "slow lane" chat environments, emphasising the significance of intentional information architecture and fostering a culture of open, transparent communication, and much more.About Sarah HawkSarah Hawk is an expert in online community building and manages the team that builds Discourse, the 100% open source discussion platform built for the next decade of the Internet. Prior to her current role, Hawk was Head of Community at community consultancy FeverBee.Key takeaways:Intentional Information Architecture: Hawk emphasises the importance of designing a well-structured information system. Ensuring people know where to post questions, how to find answers, and how to retain and document knowledge is crucial for long-term organisational growth.Mindful Cultural Building: Building a culture that encourages open communication, prolific question-asking, and transparent storytelling enriches the learning experience. It's about taking people on your journey, not just arriving at the destination.Fast Lane vs. Slow Lane in Chat Platforms: Understanding the distinct roles of real-time (fast lane) and more permanent, reflective discussions (slow lane) helps optimise chat platforms for both immediate collaboration and long-term knowledge retention.Segmented time stamps:(00:00) Introduction.(04:05) Communication in remote workplaces and its impact.(09:18) Empowerment through intentional and mindful discussion.(11:51) Archiving fast-paced conversations systematically.(14:41) Building community through setting guidelines.(18:52) The need for a flexible platform for knowledge sharing and safety.(20:55) Insights on information architecture, culture and learning.Links from the podcast:Connect with Sarah Hawk on LinkedInCheck out Discourse's Website
Today my guest is Richard Millington, the founder of FeverBee, a football fan, and a published community author who loves data but still may get bored during a photo shoot
In this episode of the Community Strategy Podcast, you'll hear a conversation with CSP Host, Deb Schell, and Richard Millington, the founder of FeverBee, who talk about the insights he's discovered on his journey as an international community consultant, and the author of Buzzing Communities, Indispensable Community, and Build your Community, Richard's clients have included Google, Facebook, Oracle, Wikipedia, EMC, Greenpeace, and many more. Prior to FeverBee, Richard interned with Seth Godin in New York.Show Notes - Click here for Show NotesBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
#056 What are the kinds of behaviors that drive engagement in your community? How do you guide each member through the activities that keep them coming back? Analytic tools are the answer to questions like these, but the metrics you get with most platforms are not that great. Our guest today is one of the true OGs of digital communities. Richard Millington is the massively influential author of Buzzing Communities and the founder of FeverBee, where they take the guesswork out of community management and use a data-driven approach to deliver next-level experiences. So why do people join your community, and why do some leave? How do you increase participation? What is the return on investment of your membership? We get into all of that with Richard today. We also discuss paid versus free communities, member surveys, guidelines, and leadership. So listen in on this chat to learn about the game-changing tactics used at companies like Apple and Facebook that you can apply to your membership at any level. Show notes and more at SmartPassiveIncome.com/cx056.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Uncommon Conversations: Deep Talks with Community & DevRel Leaders
In this 49-minute convo, Richard Millington, community consultant, founder at FeverBee, and three-time author, discusses what every community builder can learn from Gordon Ramsay: Do less so you can focus more on what truly delivers value. It starts with creating a well-defined community strategy.Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business impact. Learn more about how you can help your community thrive with Common Room at commonroom.io, and join the Uncommon community at commonroom.io/uncommon.
Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. We are super excited to have as our guest, Richard Millington, who's the Founder of FeverBee and author of Build Your Community. Today, we'll be talking with Richard about communities, metrics, and what FeverBee does for organizations. Download this episode now to find out much more, and don't forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:01:31] Richard introduces himself, he tells us about FeverBee, and how he got into the field of communities. [00:06:11] How did Richard move Seth and a lot of his clients into the headspace of being community first and what a community could do for his brands? [00:12:29] Richard dives into the topic of convince and persuade. [00:16:22] We hear Richard's thoughts on how to set goals for community or for existing communities that are out there today. [00:19:26] When you find what your goals are for engaging a community, Georg wonders how to do this authentically without overriding what everyone else is already doing in the community, and Richard tells us how they approach it. [00:25:02] We learn from Richard the way to go about understanding what matters for your community and finding the right goals. [00:29:10] When it comes to open source communities, Richard shares suggestions of where to begin when people are trying to figure out what goals to set. [00:30:56] Georg asks Richard if he's ever done a workshop in an asynchronous way over mailing lists or slack where you didn't require everyone to be in the same room at the same time for the workshop. [00:31:55] We hear about setting targets based upon prior data or data that already exists, and Richard explains a problem in plucking metrics from thin air. [00:36:53] Find out where you can follow Richard on the internet. Value Adds (Picks) of the week: [00:37:46] Georg's pick is enjoying their backyard pool. [00:39:24] Richard's pick is his girlfriend's cat finally likes him. [00:40:31] Venia's pick is the importance of travel. Panelists: Georg Link Venia Logan Guest: Richard Millington Sponsor: SustainOSS (https://sustainoss.org/) Links: CHAOSS (https://chaoss.community/) CHAOSS Project Twitter (https://twitter.com/chaossproj?lang=en) CHAOSScast Podcast (https://podcast.chaoss.community/) podcast@chaoss.community (mailto:podcast@chaoss.community) Ford Foundation (https://www.fordfoundation.org/) Georg Link Twitter (https://twitter.com/georglink) Venia Logan Twitter (https://twitter.com/SamanthaVenia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Richard Millington Twitter (https://twitter.com/richmillington) Richard Millington LinkedIn (https://uk.linkedin.com/in/richard-millington-5a32782) FeverBee (https://www.feverbee.com/) [Build Your Community by Richard Millington](https://www.amazon.com/Build-Your-Community-connections-community/dp/1292329998/ref=sr12?qid=1657214684&refinements=p27%3ARichard+Millington&s=books&sr=1-2&text=Richard+Millington)_ Richard's Blog- “How to Set the Right Targets and Build a Great Community Dashboard” (https://www.feverbee.com/community-dashboard/) Richard's Blog- “Have You Prepared Your Community for These Powerful Trends?” (https://www.feverbee.com/ommunity-technology/) Special Guest: Richard Millington.
Using “community” as a tool to strengthen and enhance the value a company or organisation delivers to its stakeholders is a concept and idea that entrepreneurs need to understand. Richard Millington is both an entrepreneur and a world expert in online community management. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of the world's most popular online communities blog and Buzzing Communities. Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard focuses obsessively behind cracking the ‘social code' driving successful social groups. FeverBee's approaches combines cutting edge social psychology with advanced data insights and a library of repeatable case studies. FeverBee shows organizations how to foster hosted online communities (not the social media kind) which can be used to identify and generate leads, increase repeat purchases, improve search rankings, drive a research agenda and resolve customer questions quicker than any customer service line. Since this podcast was originally recorded, Richard wrote a follow up book Build Your Community: Turn Your Connections Into a Powerful Online Community Our NBN interview with David Spinks who wrote “The Business of Community” is clearly relevant to those interested in the topic. Mentions and links: Derek Sivers review of So Good They Can't Ignore You – by Cal Newport feverbee feverbee ROI Buzzing-Communities-Bigger-Better-Active feverbee compare platforms Wojtek the Solider Bear group on Facebook 2010 TEDxKrakow talk about the group TED and TEDx Fans in Poland Group backpacking light Community Building at events This podcast was originally recorded in 2017 for Project Kazimierz. The NBN Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of our carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee. About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/entrepreneurship-and-leadership
Using “community” as a tool to strengthen and enhance the value a company or organisation delivers to its stakeholders is a concept and idea that entrepreneurs need to understand. Richard Millington is both an entrepreneur and a world expert in online community management. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of the world's most popular online communities blog and Buzzing Communities. Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard focuses obsessively behind cracking the ‘social code' driving successful social groups. FeverBee's approaches combines cutting edge social psychology with advanced data insights and a library of repeatable case studies. FeverBee shows organizations how to foster hosted online communities (not the social media kind) which can be used to identify and generate leads, increase repeat purchases, improve search rankings, drive a research agenda and resolve customer questions quicker than any customer service line. Since this podcast was originally recorded, Richard wrote a follow up book Build Your Community: Turn Your Connections Into a Powerful Online Community Our NBN interview with David Spinks who wrote “The Business of Community” is clearly relevant to those interested in the topic. Mentions and links: Derek Sivers review of So Good They Can't Ignore You – by Cal Newport feverbee feverbee ROI Buzzing-Communities-Bigger-Better-Active feverbee compare platforms Wojtek the Solider Bear group on Facebook 2010 TEDxKrakow talk about the group TED and TEDx Fans in Poland Group backpacking light Community Building at events This podcast was originally recorded in 2017 for Project Kazimierz. The NBN Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of our carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee. About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Using “community” as a tool to strengthen and enhance the value a company or organisation delivers to its stakeholders is a concept and idea that entrepreneurs need to understand. Richard Millington is both an entrepreneur and a world expert in online community management. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of the world's most popular online communities blog and Buzzing Communities. Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard focuses obsessively behind cracking the ‘social code' driving successful social groups. FeverBee's approaches combines cutting edge social psychology with advanced data insights and a library of repeatable case studies. FeverBee shows organizations how to foster hosted online communities (not the social media kind) which can be used to identify and generate leads, increase repeat purchases, improve search rankings, drive a research agenda and resolve customer questions quicker than any customer service line. Since this podcast was originally recorded, Richard wrote a follow up book Build Your Community: Turn Your Connections Into a Powerful Online Community Our NBN interview with David Spinks who wrote “The Business of Community” is clearly relevant to those interested in the topic. Mentions and links: Derek Sivers review of So Good They Can't Ignore You – by Cal Newport feverbee feverbee ROI Buzzing-Communities-Bigger-Better-Active feverbee compare platforms Wojtek the Solider Bear group on Facebook 2010 TEDxKrakow talk about the group TED and TEDx Fans in Poland Group backpacking light Community Building at events This podcast was originally recorded in 2017 for Project Kazimierz. The NBN Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of our carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee. About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
In this episode of Masters of Community, we have an exciting and intense debate between David Spinks and Richard Millington. Rich is the Founder and MD at FeverBee, a community consultancy that has helped over 290 organizations develop thriving communities. He believes that the core purpose of a community is to give people the right information, while David argues that the purpose of a community is to receive and offer help to others they share problems with. Other points in between these extremes are also discussed. The debate will help clarify what community means to your business, how to create a community outside of the “information sharing” purpose, and the correct stats to optimize your community operations. The best part? Our moderator Jen balances the otherwise intense debate with her funny audio effects. Who is this episode for?: Business and nonprofit community managers and analysts. 3 key takeaways: 1. Why do people join a community?: Having a sense of belonging is a great consequence of finding high-quality information in a community. While both are important, they don't have equal importance. Therefore, you must focus on great information first through customer journeys in their business community, as initiatives to build a sense of community only last while there are budgets for them. A sense of belonging comes from having your problems heard, finding people who have the same challenges as you, and feeling like you are a part of the product-building process. While people don't actively look to belong in business communities, businesses that provide that feeling will have an upper hand. 2. How to measure a sense of belonging?: Ask simple questions about value, safety, and relationships in the community to help understand the ethos of the community. Understand that the role of creating a sense of belonging is only one of the roles that the community will play in members' lives. 3. How do you build a community outside the information exchange paradigm?: Relentlessly providing high-quality information quickly helps make your business community a welcoming place where members feel included. Beyond that, to sustain engagement, a sense of purpose in the community is important and will help them see it as a place to receive and create value for others. Understand the different types of communities that can exist and use that to clarify the purpose of your community. What other things should your users be able to take away besides information? Notable Quotes: 1. “A community is never going to be homogenous..as we know, a lot of the time people come for information at first, and then they start coming back more because this starts to become a place where some percentage are going to become more and more invested. Very engaged in the community” 2. “You might use [customer] journeys to make sense, especially at the newcomer phase, but as a full model, I don't think the data supports [the commitment curve model] in a predictive way. I think people jump around all over the place. And it's far messier than what we think”. 3. “I don't think you can build community without investing at the core of really making sure that the people who are creating value feel connected, feel connected to the purpose, feel connected to each other. That's what's going to motivate them to show up every day and create that value for all the other members who are just there to consume information”.
Episode Notes:Learn more about Rich Millington [todo add links here]:Richard's LinkedInFeverBee's WebsiteFeverBee CommunityRichard's Book: Build Your CommunityEpisode resources:The Business of Belonging: How to Make Community your Competitive AdvantageLearn More About CMX Summit 2021: RiseBook Tickets for CMX Summit 2021: RiseIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on Spotify
In this episode of Masters of Community, we speak with Richard Millington - Founder of FeverBee. Richard knows a LOT about community, in fact, he has published three books on the topic… in this episode we dive deep into how to create a community, a data driven approach to improving your community and how to design your community strategy. Richard also covers how you can grow engagement, how to create content and how to uncover gaps and opportunities for growth. Richard shares an intriguing approach to creating unique experiences for members by introducing members to experiences specific to where they are in their community member journey as opposed to engaging all members at the same time with the same experience. On top of all this, Richard shares a ton of practical advice, data and insights on community technology, causation versus correlation and how to tie community metrics back to business results. Who is this episode for?: Community Managers! 3 key takeaways: 1. The Community Manager Magic - Richard shares that the true magic of the community manager is their ability to get people to make useful contributions to a community. Richard consults with businesses that want to give out swag or offer some kind of reward… but actually Richard shares that this motivation is often intrinsic for a community member - they want to know they are making a contribution 2. Working for free - Richard believes that a community is a wrapper that motivates people to do things that they would never typically do. Richard states that none of us would go home and plug into a support line for business, but we would all head home and answer dozens of questions for others if we feel like we're making a difference to people or a cause we care about. 3. Asset Based Community Development (ABCD) - Richard shares that not all community members will be able to make the same contribution. For example, a brand new community member may not be able to write an expert blog post for the community. Instead, Richard urges us to make requests to community members for assets that they will be able to produce based on the stage of their community journey Notable Quotes: 1. “None of us would go home today and then plug into a customer support line to work for free for an organization. But we will go to an online community and answer dozens of questions to help someone else.” 2. “So I think the whole magic of what we do. The real skill in building online communities is being able to persuade every single person to make unique, useful contributions to the group, or at least feel like they can make a unique useful contribution to a group.” 3. “And so often I go to organizations and we talk about how to motivate people to engage in communities. And they start talking about rewards. What can we pay them? What swag can we give them? Or how can we feature them on a billboard or something just like this. But the reality is this is far more subtle, nuanced. Like people don't want their name on a billboard. It's weird. Like if someone offered me to have my face on a billboard in London today, I think probably not that I'm insecure about my face, but it's kind of weird basically, if I can just feel like I'm helping some people in a unique way... that is the most rewarding thing.” Rapid-fire question answers: 1. What book has had the biggest impact on your life? Permission Marketing by Seth Godin and also Endurance by Alfred Lancing 2. If you had a magic wand and could get any data about communities that you can't get today, what data, or what insight would you most want to get? Really clean data that matches buying behavior with member behavioral data 3. What's a go-to engagement tactic or conversation starter that you like to use in your commute? Instead of asking “One interesting thing about yourself?” ask “What is the one thing you did for X?” 4.What's your favorite video game? Counter Strike and chess! 5. Who in the world of the community would you most like to take out to lunch? David, Rachel and Jim from Roundtable and Brian, Erica John and Carrie… you know who you are! 6. What's the community product you wish existed? The “ice breaker” tool that was used at CMX a couple of years back, icebreaker.video which is now: gatheround.com 7. If you were forced to go in house and work on community for one company, what company would you choose? CMX, so I could bring it down from the inside :) 8. What's the weirdest community you've ever been part of? A community for psychopaths... 9. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one Twitter-sized piece of advice for the rest of the world on how to live, what would that advice be? Just go and do interesting things. Nothing is ever as good or bad as you think it will be...
In this episode of Masters of Community, we speak with Richard Millington - Founder of FeverBee. Richard knows a LOT about community, in fact, he has published three books on the topic… in this episode we dive deep into how to create a community, a data driven approach to improving your community and how to design your community strategy. Richard also covers how you can grow engagement, how to create content and how to uncover gaps and opportunities for growth. Richard shares an intriguing approach to creating unique experiences for members by introducing members to experiences specific to where they are in their community member journey as opposed to engaging all members at the same time with the same experience. On top of all this, Richard shares a ton of practical advice, data and insights on community technology, causation versus correlation and how to tie community metrics back to business results. Who is this episode for?: Community Managers! 3 key takeaways: 1. The Community Manager Magic - Richard shares that the true magic of the community manager is their ability to get people to make useful contributions to a community. Richard consults with businesses that want to give out swag or offer some kind of reward… but actually Richard shares that this motivation is often intrinsic for a community member - they want to know they are making a contribution 2. Working for free - Richard believes that a community is a wrapper that motivates people to do things that they would never typically do. Richard states that none of us would go home and plug into a support line for business, but we would all head home and answer dozens of questions for others if we feel like we're making a difference to people or a cause we care about. 3. Asset Based Community Development (ABCD) - Richard shares that not all community members will be able to make the same contribution. For example, a brand new community member may not be able to write an expert blog post for the community. Instead, Richard urges us to make requests to community members for assets that they will be able to produce based on the stage of their community journey Notable Quotes: 1. “None of us would go home today and then plug into a customer support line to work for free for an organization. But we will go to an online community and answer dozens of questions to help someone else.” 2. “So I think the whole magic of what we do. The real skill in building online communities is being able to persuade every single person to make unique, useful contributions to the group, or at least feel like they can make a unique useful contribution to a group.” 3. “And so often I go to organizations and we talk about how to motivate people to engage in communities. And they start talking about rewards. What can we pay them? What swag can we give them? Or how can we feature them on a billboard or something just like this. But the reality is this is far more subtle, nuanced. Like people don't want their name on a billboard. It's weird. Like if someone offered me to have my face on a billboard in London today, I think probably not that I'm insecure about my face, but it's kind of weird basically, if I can just feel like I'm helping some people in a unique way... that is the most rewarding thing.” Rapid-fire question answers: 1. What book has had the biggest impact on your life? Permission Marketing by Seth Godin and also Endurance by Alfred Lancing 2. If you had a magic wand and could get any data about communities that you can't get today, what data, or what insight would you most want to get? Really clean data that matches buying behavior with member behavioral data 3. What's a go-to engagement tactic or conversation starter that you like to use in your commute? Instead of asking “One interesting thing about yourself?” ask “What is the one thing you did for X?” 4.What's your favorite video game? Counter Strike and chess! 5. Who in the world of the community would you most like to take out to lunch? David, Rachel and Jim from Roundtable and Brian, Erica John and Carrie… you know who you are! 6. What's the community product you wish existed? The “ice breaker” tool that was used at CMX a couple of years back, icebreaker.video which is now: gatheround.com 7. If you were forced to go in house and work on community for one company, what company would you choose? CMX, so I could bring it down from the inside :) 8. What's the weirdest community you've ever been part of? A community for psychopaths... 9. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one Twitter-sized piece of advice for the rest of the world on how to live, what would that advice be? Just go and do interesting things. Nothing is ever as good or bad as you think it will be...
In this episode, we welcome Richard Millington, the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. FeverBee uses proven social science to develop successful online and offline communities of customers, fans, and members.Richard is the sole author of the world's most popular online communities blog and the highly rated book, Buzzing Communities, widely cited as introducing best practices into developing successful online communities.His unique focus is on cracking the 'social code' behind successful social groups. FeverBee's approach combines cutting-edge social psychology with advanced data insights and a library of repeatable case studies. Over the past 13 years, Richard has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.Together we cover: - Why it's critical for SOME companies to leverage the power of community.- What organizations do a great job at building their communities.- The benefits you get by starting small and having a clear strategy to expand beyond that.- The psychology that keeps people coming back.- Richard's fascination with finding a valuable goal for specific communities within the many directions they can develop.- Finding the right balance between following your community and leading it.- Ways to shift approaches when an unexpected event happens.- Online vs offline events and how each can offer unique opportunities.- Understanding what value & success is in the context of building communities.- Why communities have to offer value that people can only get there, in order to thrive.- How communities can be the most cost-effective way to scale a business.- Concrete examples and actionable advice to get massive wins.- Richard's framework for building community strategies.- Finding the sweet spot to truly become indispensable to your audience.- Specific tactics and secrets to building trust & long-lasting relationships with members.- Why it's so important to do your research. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In today's Masters of Community episode, you'll hear from Community Industry expert of 20 years and native New Zealander, Sarah Hawk. Hawk began working as a software developer at Xerox in the 90's, where her interest in the tech community was sparked and led her to eventually landing the role as a community manager. Her experience as a community manager at SitePoint network, head of Community at FeverBee, and an online community consultant finally led her to migrating to Discourse in 2016 as the Head of Community. Hawk discusses the shift that's occurred from necessary, organic, and authentic communities to communities starting with a business goal and focused on statistics and metrics. Hawk also talks about the challenges and courage it takes to step down and move on from a community. Finally, Hawk shares the steps for figuring out a community strategy, beginning with your research, finding the fundamental need, and being a successful community manager. As well as how to find your community platform, make the most of it, and the most important metrics to measure. Notable Quotes Referring to Community Managers: “I think without the right kind of personality or the right kind of character, and depending on the kind of community, we know that the fundamentals they've got to have good product knowledge, and they've got to have the respect of users is all of those standard things that we talk about all the time, but they've also just got to have that something magic that works for that kind of audience. They need to be approachable, but knowledgeable. Right.” “My number one metric would be DAU over MAU. So calculating your stickiness. Calculate your monthly active users and dividing by your daily active users. So yeah, the stickiness of your community, because speaks across the board to a good experience, right? If people keep coming back, they either love it and love everything, or they love one thing so much that they're willing to overlook the parts that they don't like. And so the holy grail of stickiness would be, you know, around the 30% mark, but it's extremely rare to see that.”
In today’s Masters of Community episode, you’ll hear from Community Industry expert of 20 years and native New Zealander, Sarah Hawk. Hawk began working as a software developer at Xerox in the 90’s, where her interest in the tech community was sparked and led her to eventually landing the role as a community manager. Her experience as a community manager at SitePoint network, head of Community at FeverBee, and an online community consultant finally led her to migrating to Discourse in 2016 as the Head of Community. Hawk discusses the shift that’s occurred from necessary, organic, and authentic communities to communities starting with a business goal and focused on statistics and metrics. Hawk also talks about the challenges and courage it takes to step down and move on from a community. Finally, Hawk shares the steps for figuring out a community strategy, beginning with your research, finding the fundamental need, and being a successful community manager. As well as how to find your community platform, make the most of it, and the most important metrics to measure. Notable Quotes Referring to Community Managers: “I think without the right kind of personality or the right kind of character, and depending on the kind of community, we know that the fundamentals they've got to have good product knowledge, and they've got to have the respect of users is all of those standard things that we talk about all the time, but they've also just got to have that something magic that works for that kind of audience. They need to be approachable, but knowledgeable. Right.” “My number one metric would be DAU over MAU. So calculating your stickiness. Calculate your monthly active users and dividing by your daily active users. So yeah, the stickiness of your community, because speaks across the board to a good experience, right? If people keep coming back, they either love it and love everything, or they love one thing so much that they're willing to overlook the parts that they don't like. And so the holy grail of stickiness would be, you know, around the 30% mark, but it's extremely rare to see that.”
In today's Masters of Community episode, you'll hear from Community Industry expert of 20 years and native New Zealander, Sarah Hawk. Hawk began working as a software developer at Xerox in the 90's, where her interest in the tech community was sparked and led her to eventually landing the role as a community manager. Her experience as a community manager at SitePoint network, head of Community at FeverBee, and an online community consultant finally led her to migrating to Discourse in 2016 as the Head of Community. Hawk discusses the shift that's occurred from necessary, organic, and authentic communities to communities starting with a business goal and focused on statistics and metrics. Hawk also talks about the challenges and courage it takes to step down and move on from a community. Finally, Hawk shares the steps for figuring out a community strategy, beginning with your research, finding the fundamental need, and being a successful community manager. As well as how to find your community platform, make the most of it, and the most important metrics to measure. Notable Quotes Referring to Community Managers: “I think without the right kind of personality or the right kind of character, and depending on the kind of community, we know that the fundamentals they've got to have good product knowledge, and they've got to have the respect of users is all of those standard things that we talk about all the time, but they've also just got to have that something magic that works for that kind of audience. They need to be approachable, but knowledgeable. Right.” “My number one metric would be DAU over Mau. So calculating your stickiness. Calculate your monthly active users and dividing by your daily active users. So yeah, the stickiness of your community, because speaks across the board to a good experience, right? If people keep coming back, they either love it and love everything, or they love one thing so much that they're willing to overlook the parts that they don't like. And so the Holy grail of stickiness would be, you know, around the 30% Mark, but it's extremely rare to see that.”
In today’s Masters of Community episode, you’ll hear from Community Industry expert of 20 years and native New Zealander, Sarah Hawk. Hawk began working as a software developer at Xerox in the 90’s, where her interest in the tech community was sparked and led her to eventually landing the role as a community manager. Her experience as a community manager at SitePoint network, head of Community at FeverBee, and an online community consultant finally led her to migrating to Discourse in 2016 as the Head of Community. Hawk discusses the shift that’s occurred from necessary, organic, and authentic communities to communities starting with a business goal and focused on statistics and metrics. Hawk also talks about the challenges and courage it takes to step down and move on from a community. Finally, Hawk shares the steps for figuring out a community strategy, beginning with your research, finding the fundamental need, and being a successful community manager. As well as how to find your community platform, make the most of it, and the most important metrics to measure. 2-3 impactful quotes Referring to Community Managers: “I think without the right kind of personality or the right kind of character, and depending on the kind of community, we know that the fundamentals they've got to have good product knowledge, and they've got to have the respect of users is all of those standard things that we talk about all the time, but they've also just got to have that something magic that works for that kind of audience. They need to be approachable, but knowledgeable. Right.” “My number one metric would be DAU over Mau. So calculating your stickiness. Calculate your monthly active users and dividing by your daily active users. So yeah, the stickiness of your community, because speaks across the board to a good experience, right? If people keep coming back, they either love it and love everything, or they love one thing so much that they're willing to overlook the parts that they don't like. And so the Holy grail of stickiness would be, you know, around the 30% Mark, but it's extremely rare to see that.”
Ben catches up with Richard Millington from FeverBee on all the do's and don'ts for creating successful online communities. Listen to the episode here!
Translating your strategy into technical requirements, engaging with community platform vendors, and negotiating the best deal. Pre-Show: Brian doesn’t have COVID-19 Resource: Community Launch Guide Platform Vendor Selection: Brian’s twitter thread on vendor selection Builtwith.com Feverbee’s community platform comparison tool Resource: Platform Vendor Scorecard Sponsored by: Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service cost The Localist event platform aggregates, automates and analyzes all of your events, so you can grow your community
Feverbee founder and return podcast guest, Richard Millington has spent over a decade helping hundreds of companies around the world develop successful, indispensable communities. He is also an international speaker and author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities and The Indispensable Community: Why Some Brand Communities Thrive When Others Perish. In this episode of the Leading Learning podcast, Jeff talks with Rich about the evolution of online communities and ways the current pandemic is impacting them. They also discuss the relationship between virtual events and online community and Rich shares specific and practical tips about how to successfully launch and grow a community. Full show notes available at https://www.leadinglearning.com/episode245.
Feverbee founder and return podcast guest, Richard Millington has spent over a decade helping hundreds of companies around the world develop successful, indispensable communities. He is also an international speaker and author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities and The Indispensable Community: Why Some Brand Communities Thrive When Others […] The post The Indispensable Community with Richard Millington appeared first on Leading Learning.
Richard Millington is the Founder of FeverBee, FeverBee is a community consultancy company that has helped companies like Facebook, SAP, Lego and many more. He started his first online community in 1999 and is the author of Buzzing Communities and The Indispensable Community. Needless to say, he knows a thing or two about community! Richard dove right into what communities should be doing today and what communities serve as a good example of what to do. He shared that since the industry has had some years to mature companies are now generally doing a good job of getting engagement in their communities but not a very good job of getting the value out of their communities. Two examples he shared were FitBit and Alteryx which are both doing a great job having the community support multiple goals within the company. There are so many areas the community can touch and improve like support, recruitment, product feedback, time to resolution, case studies, testimonials and so many more. Richard also touched on the fact that most brands overestimate just how much their community members want to be apart of the community. If you think about yourself how many branded communities are you apart of? Keeping that in mind, you want to build a community around a practical need, something that fulfills a need of the community. Just because you love a product that doesn't necessarily mean that they will join a branded community, solve a problem they have and they will be more likely to join and participate. In the last section, we went into several social psychology strategies that Richard has used building communities. The first was the theory of self-determination which basically means the more you can get what you want out of the community of your own volition, not being sold, the more they will feel a sense of community. Richard also mentioned the “Sense of Community”, a research paper that outlines how to cultivate a sense of belonging that builds a community. Using all the strategies, metrics and material above has helped Richard and the FeverBee team grow some of the best online communities in the world.
Richard Millington is the Founder of FeverBee, FeverBee is a community consultancy company that has helped companies like Facebook, SAP, Lego and many more. He started his first online community in 1999 and is the author of Buzzing Communities and The Indispensable Community. Needless to say, he knows a thing or two about community! Richard dove right into what communities should be doing today and what communities serve as a good example of what to do. He shared that since the industry has had some years to mature companies are now generally doing a good job of getting engagement in their communities but not a very good job of getting the value out of their communities. Two examples he shared were FitBit and Alteryx which are both doing a great job having the community support multiple goals within the company. There are so many areas the community can touch and improve like support, recruitment, product feedback, time to resolution, case studies, testimonials and so many more. Richard also touched on the fact that most brands overestimate just how much their community members want to be apart of the community. If you think about yourself how many branded communities are you apart of? Keeping that in mind, you want to build a community around a practical need, something that fulfills a need of the community. Just because you love a product that doesn't necessarily mean that they will join a branded community, solve a problem they have and they will be more likely to join and participate. In the last section, we went into several social psychology strategies that Richard has used building communities. The first was the theory of self-determination which basically means the more you can get what you want out of the community of your own volition, not being sold, the more they will feel a sense of community. Richard also mentioned the “Sense of Community”, a research paper that outlines how to cultivate a sense of belonging that builds a community. Using all the strategies, metrics and material above has helped Richard and the FeverBee team grow some of the best online communities in the world.
My guest for Episode 83 of The Startup Playbook Podcast is Lauren Capelin, the Head of Venture Community at Reinventure Group. Reinventure is Westpac Bank's $50M venture fund for Australian entrepreneurs and disruptive technology in the Fintech space. To date, Reinventure has 20 companies in its portfolio including Hyper Anna, Brickx and Assembly Payments. We have spoken about the importance of community on a number of previous episodes and Reinventure has led the way in both developing the Fintech community in Australia as well as building it's deal flow pipeline and stakeholder management through effective community building and management. In this episode, Lauren and I deep dive into some the specifics of community where we cover topics such as. The importance of knowing who you are selling to How to build a successful community around your goals The 5 buckets of communities How to measure the health and success of communities WATCH ON YOUTUBE PLAYBOOK MEDIA – Growth through Data-Driven Storytelling THE E-COMMERCE PLAYBOOK ACCELEPRISE AUSTRALIA STARTUP PLAYBOOK HUSTLE APPLICATION Show notes: Rachel Botsmon Book - what's mine is yours (Rachel Botsman) Brian Chesky John Zimmer Reinventure Westpac Simon Cant Danny Gilligan CMX Hub Salesforce Blackbird Startmate Stone&Chalk Fintech Australia Swarm conference FeverBee Holly Liu (podcast) Lauren Capelin (Twitter) Lauren Capelin (LinkedIn) Feedback/ connect/ say hello: Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Watch the video on Youtube here. Don't have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep083 – Lauren Capelin (Head of Venture Community – Reinventure) on using community for growth appeared first on Startup Playbook.
Summary: Richard Millington is the founder of FeverBee. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, … Continue reading Richard Millington – Founder of Feverbee – Expert in Online Community Building (s3ep11) → The post Richard Millington – Founder of Feverbee – Expert in Online Community Building (s3ep11) appeared first on Project Kazimierz.
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management. Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including: 1. Maximising the utility of the community rather than the use 2. Making sure it's easy to find answers to the questions being asked 3. Helping to give people a sense of autonomy within a community 4. Understanding the difference between joining a community and participating in a community He then provides tips on how we can be measuring the success of our communities including: 1. Avoiding presenting engagement metrics 2. Only tracking the things that matter like leads generated, customers retained etc. 3. Making your metrics matter by making them emotive Finally, Richard provides his top tip and key takeaway when it comes to online communities, but you'll have to... See acast.com/privacy for privacy and opt-out information.
How do you "apply a little psychology" to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini's persuasion techniques. I think you'll find these real world examples very practical.
What do you do with a background in psychology? A lot of things. How about running an online community? I found Richard Millington, founder of Feverbee, talking about how he applies psychology to his business of helping organizations build strong, active online communities. As you've probably seen in your travels about the web, there are a lot of communities (such as those on Facebook) and sometimes you join them because you're interested in the person or the product the company sells. Then what happens? A lot to times nothing because that "community" isn't really a community. It's just a Facebook page that an employee created because he/she felt they "had to" because everyone else is doing it, but there's no actual discussion going on. What's an online community supposed to do? It's supposed to be interesting and helpful to its members. A community is supposed to "connect like minded people" and maybe even get them excited about a product and perhaps even, in the best case scenario, communities get their members to be so excited about the cause or the product that some of them become "evangelists" - real fans who spread the word. But how do you make this happen? What can you do to make a community active? Let's hear how Richard Millington effectively uses a little psychology in his work as a community builder.
Jeff Cobb interviews Richard Millington, founder of Feverbee and well-known expert in the area of online community. Show notes available at http://www.leadinglearning.com/episode47.
We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable engagement? What does valuable engagement look like? What is the output of engagement? What are 3 examples in this field that inspire you? What’s the next big thing in this space? Where can we learn more about you and your work? And of course we get Richard's word of wisdom at the very end. Article: http://linkhumans.com/podcast/richard-millington-feverbee Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow