Podcasts about Dau

It's day two of the World Cup, and the biggest download winner isn't any of the football games anyone predicted — it's a Coca-Cola-sponsored sticker-album app. That's just one of three stories this week that matter for mobile.Felix Braberg flies solo for the Friday news segment. The FIFA Panini Collection is pulling roughly half a million downloads a day across Brazil, Mexico, and the US — 12.2 million downloads in 30 days and ~$1.5M revenue — built around Panini's physical collectible-card heritage and Coca-Cola bottle QR codes. Felix also crunched the numbers on Block Blast's 24-hour Google Play takedown (rumored IP infringement) and found it cost the game roughly $120K/day in lost ad revenue, with a 17% daily-active-user drop and a 14-month download low. And Supercell's US game development is winding down — one project killed, another in limbo after staff departures — feeding the bigger question of when (or whether) Supercell lands its next hit.Three stories, one theme: distribution is fragile, and even the biggest names are exposed.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 Cold open — Block Blast's lost daily active users00:40 FIFA Panini wins the World Cup download race03:00 The Coca-Cola + Panini sticker-album playbook04:30 Block Blast's 24-hour outage — the real cost06:30 The $120K/day loss and the Turkey/Indonesia drop08:00 Supercell kills a US game, another in limbo━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Michael interviews Kevin Dau, pastor for discipleship and counseling at Hespeler Baptist Church in Cambridge, Ontario, and a practicum instructor for Heritage College and Seminary's master's level biblical counseling certificate. Dau contrasts professional counseling with pastoral counseling, where caring becomes more personal and multifaceted because counselees are also part of church life, increasing stress and highlighting human limits. Using Galatians 6:1–3, Exodus 18, and themes from Psalms, they discuss bearing one another's burdens while watching for temptation, pride, and burnout, and the need for accountability, peer support, and sometimes personal counseling for counselors. They emphasize proactive self-care, ordinary means of grace, recognizing stress signals (affect and effectiveness), building a church culture of vulnerability, and regularly asking trusted observers what they see and acting on it.00:00 Podcast intro and guest00:59 Kevin ministry roles02:10 Training counselors at Heritage03:38 Pastoral burdens and stress07:24 Needing care and counseling12:00 Accountability for shepherds18:12 Asking for help early20:34 Stress and means of grace24:55 Galatians warnings and humility26:28 Practical steps and closing

Why DAU Is the Ultimate Partnership MetricIn this clip, Harish Sarma, VP, Business Development & Partnerships at Yahoo, explains why Daily Active Users (DAU) is his North Star metric

✍【乱翻书时刻】跟Tom聊字节如何做增长，这是字节跳动考古系列第七期。Tom 2019 年加入字节，在增长中台负责国际化业务，七成精力投在 TikTok 增长上。那一年多时间里，TikTok 涨了四五亿 DAU。他从业十多年，亲历过中国互联网增长方法论从买量、裂变、ASO 一路演化到平台化、风控、创意工业化的全过程。行业里大多数公司理解的增长还停留在投放、渠道、裂变，但字节这一代 UG 早已把增长做成了中台组织：算730天甚至全生命周期的 LTV，建预测归因模型，搭红包中台、千沧北斗，把投放优化师蒸馏成机器人。这一期我们想聊的不只是字节怎么涨 DAU，而是它怎么把增长做成一种核心能力。从2012年张一鸣画的那张 PPT，到2017年中国有嘻哈+吴亦凡那条起床视频带来的百万新增，到2018年春节抖音一个月涨几千万日活，到2019年巴西打快手、TikTok在欧美疫情期间一个双月涨1.2亿日活，再到这两年红果和豆包的逆势爆发，Tom串起了字节增长十年里几乎每一个关键节点的内部视角。也聊一些少有人讲的细节：邱少云事件后的素材风控体系，K3战役里抖音极速版怎么用人群包隔离避免蚕食主端，跟 Facebook“DDoS”式投放是怎么回事，字节为什么不碰积分墙和灌假量，以及一个25岁的校招生为什么敢拍板一个双月一个亿人民币的预算。最后落回到一个问题：为什么字节跳动你学不会？

A top-5 mobile game with 60-70 million daily active users just disappeared from Google Play for 24 hours and came back. Nobody from Hungry Studios is saying anything. That's the headline.Jakub Remiar flies solo this week with nine stories from the May 23-29 news cycle. The Block Blast Android outage is the biggest shock — a game that big going dark on a major platform for an entire day with zero public explanation. The Monopoly Go licensing story is the most quietly important: Scopely paid Hasbro $41M last quarter alone, confirming the $168M/year run-rate that puts Monopoly Go in genuinely different stratosphere from everything else in social casino. And Valve raised the Steam Deck OLED 1TB from $649 to $949 — a 40% hike that prompted Tim Sweeney to publicly joke about Gabe Newell's $500M super-yacht.Plus: Playtika layoffs as social casino keeps declining, Unreal Engine 6 teased via Rocket League, NetEase posts 7% YoY growth, CD Projekt Red announces a new Witcher 3 expansion called Songs of the Past, IO Interactive's James Bond game hits 1.5M copies in 24 hours, Fortnite returns to iOS to a 3.4M download spike, and the GDC 2026 trend report confirms generative AI is the only thing anyone in the industry is talking about.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 Cold open — the Steam Deck mega-yacht joke00:30 Block Blast vanished from Google Play (and came back)02:00 Playtika layoffs + Monopoly Go's $41M Hasbro license fee03:30 Unreal Engine 6, NetEase Q1, Witcher 3 + James Bond05:24 Sponsor — Potensus06:32 GDC 2026 trend report — generative AI dominates07:30 Fortnite iOS return drives 3.4M downloads in 8 years08:30 Steam Deck +40% price hike + the mega-yacht punchline

One guy. Five helpers. $30 million a year in revenue. 97% profit margin. Zero UA. 700 million lifetime downloads. The most successful solo developer in mobile gaming history is Swedish and you've probably never heard of him.Matej Lančarič, Jakub Remiar, and Felix Braberg return with another One Man Wonder episode — this time on Robert Topala (RobTop Games) and Geometry Dash. The game launched in 2013 as a premium $1.99 title, spawned a free-to-play Lite version, and has been compounding ever since. Active users just hit an all-time high of 10 million DAU — double where they were in October last year. Daily revenue is $75K, with 2025 trending toward $27M after a record $33M in 2024.The most uncomfortable part isn't the revenue. It's that Topala has literally one UA creative running, his entire growth engine is organic, and his profit margin has stayed between 93% and 97% every single year since 2015. He's still in Sweden paying full Swedish tax because he can't be bothered to relocate. The lesson for everyone else? Either build something so good that creators on TikTok and YouTube market it for free for a decade — or accept that you'll never operate at this margin profile.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 Cold open — $27.4M revenue, one employee02:32 One Man Wonder #N — meet Robert Topala from Sweden05:18 All-time-high 10M DAU and the growth curve doubling14:32 Ad revenue breakdown: $75K/day total revenue16:35 The Swedish financial filings — 93-97% profit margin since 201520:12 How AppLovin mediation 3x'd revenue from 2022 to 202422:41 Third biggest platformer by downloads — just one person26:34 TikTok and YouTube as the real UA engine--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠#mobilegaming #useracquisition #gamedesign #geometrydash #robtop #onemanwonder #f2p #geometrydashshowcase Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

✍【乱翻书时刻】这是寻求最接近真相的一次头腾大战复盘，试图把各种散落的时间点串成因果链。2018年5月8日，张一鸣的朋友圈正文是庆祝TikTok登顶，又在评论里加了一句“微信的接口封杀、微视的抄袭行动阻止不了抖音的步伐”。马化腾回复：“可以理解为诽谤”；张一鸣回应“前面不适合讨论了，希望以后公正”；马化腾说“要公正你们的太多了”。在这个时间段，抖音已经每月DAU翻一番，短视频战场胜负其实已经定了。但接下来的三四年里，因为一系列偶然和情绪积累，从两位老板朋友圈玩笑式的争论开始，青少年话题意外放大了擦枪走火，然后双方互相提起诉讼，甚至直接点名骂老板，有人被警方带走问询、高管短期出境避风头，各种偶然让事情变得不可控，到最后都承认根本不该这么打。回头来看，头腾大战像是一场预言的自我实现。因为张一鸣的微博签名一直都是逃逸平庸的重力，2016年他在小晚那篇采访里讲：“BAT中的T还是很强的，我们还没有逃出重力。”腾讯是远未逃出的重力，可能也预示着冥冥之中必有一战。

Fydd 'na ddim pedwerydd dyrchafiad yn olynol i Wrecsam ond roedd hi'n ddychrynllyd o agos. Dau bwynt oedd y gwahaniaeth rhyngddyn nhw a'r safleoedd ail-gylfe yn y pendraw ar ôl gorffen y tymor gyda gêm gyfartal yn erbyn Middlesbrough ar y Cae Ras. Ond mi gafodd y Dreigiau ddau gyfle mawr i ennill y gêm a chipio'r chweched safle oddi wrth Hull City. Be fydd y rheolwr Phil Parkinson wedi ei ddysgu o'r tymor? Sut all o wella'r garfan? Oes angen iddo fod mwy hyblyg yn ei arddull chwarae?Emosiynau gwbl wahanol oedd i Gasnewydd wrth guro Barrow i osgoi disgyn o'r Ail Adran. Cymysgedd o orfoledd a rhyddhad oedd hi, wrth i'r clwb ddod yn anghyfforddus o agos unwaith eto i golli eu statws yn y gynghrair bêl-droed. Y cwestiwn mawr ydi, beth sydd angen newid er mwyn sicrhau bod hyn ddim yn digwydd eto?Ac wrth gwrs, gan fod y tymor wedi dod i ben, mae'n rhaid coroni pencampwr proffwydo Y Coridor Ansicrwydd 2025-26...

Xbox doubles down on a DAU strategy with no real plan to get there. Ubisoft keeps cleaning house while its franchises collect dust. And the most doom-and-gloom post ever written about the games industry lands on LinkedIn, and it's hard to argue with.Topics Covered:● Xbox's public memo: Rebranding back to Xbox, shifting to DAU as a north star● UK games subsidies: £28.5 million, three funding tracks, and why Turkey is still running laps around everyone● Ubisoft Canada shakeup: Four big departures, Assassin's Creed Hex in trouble, and why Tencent might be the only real solution● Marvel Rivals vs Overwatch 2● China vs the West: The structural advantages nobody talks about and what Western developers can actually do about it● The doom post: 10 reasons western gaming is structurally uninvestible, and where the guys agree and push backCHAPTERS:00:20 Show Intro and Agenda01:35 Boys Only Banter02:56 Shills04:03 Istanbul Trip Plans04:38 Division Resurgence Update07:59 Xbox Memo Breakdown17:33 UK Games Subsidies23:45 Fortnite Shampoo Ads26:55 Habi's New Game30:58 PC Pivot Reality Check32:06 China Publishers Paper Tigers32:42 Marvel Rivals vs Overwatch34:47 Blizzard Momentum Update37:24 Ubisoft Canada Shakeup43:59 Why China Dominates Mobile46:29 Creativity vs Pragmatism50:23 Game Industry Doom List

✍【乱翻书时刻】去年这个时候，行业还在争论短剧是“百亿市场”还是“千亿市场”；今年红果宣布DAU破亿，但与此同时，横店群演却在抱怨“短剧开机量腰斩”。到底哪个才是真实的短剧市场？“中国电影单日票房平均1.4亿，短剧单日流水3.5亿——短剧已经是电影的2.5倍。其中AI短剧4月15日单日广告消耗接近1亿，比两个月前Seedance 2.0发布时翻了4倍。与此同时，红果DAU破1.6亿逼近爱优腾，横店群演抱怨开机量腰斩，龚宇宣布爱奇艺要转型‘非中心化社交媒体'。”一句话定调：这不是一个行业内部的升级，这是一次整个影视工业的地基置换。今天我们要回答三个问题：红果革了谁的命？AI短剧又要革谁的命？谁会活下来？

In this solo episode of Two and a Half Gamers, Felix breaks down one of the most underrated growth levers in mobile gaming — your mediation setup.The reality is that ad monetization performance varies massively by geo — especially in Tier 4 markets like India and Indonesia. Low-end devices, low LTV, and poor fill rates create a completely different optimization problem compared to Tier 1 markets.The biggest unlock is not adding more networks. It's designing your mediation stack around constraints. Device filtering, delayed ad loading, language segmentation, and local demand sources can significantly increase revenue without increasing DAU.The takeaway is simple.If your mediation setup is the same globally…you are leaving money on the table.This episode is brought to you by Potensus. If you're a mobile game publisher tired of leaving money on the table - listen up.Potensus is a premium ad network built by people who've actually been on both sides of this industry - game publishers, agencies, and successful exits. They get it.Here's the thing - Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.And they handle everything with their in-house team. PLUS they're partnered with PlayableMaker WINK WINK - so they'll take a brand's YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.Head to potensus.com to get started or check their creative portfolio here https://vimeo.com/showcase/12093300?fl=so&fe=fs---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 Intro + why mediation matters01:20 What are Tier 4 geos02:30 Ad loading strategy (critical!)05:30 Avoiding ANRs on low-end devices08:00 Mediation setup for India11:30 Fill rate problems and solutions13:30 Indonesia best practices15:30 Banner optimization tricks16:50 Japan bonus strategy18:00 Final thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

We break down one of the biggest and most misunderstood “games” in the world - NYT Games Wordle & crossword.With over 8.5 million DAU, this app sits among the largest mobile games globally.But here's the twist:

This puzzle game feels like work… but it's making moneyIn this episode of Two and a Half Gamers, we break down Brilliant Sort, a puzzle game by Belka Games that is scaling fast - despite gameplay that feels more like a chore than entertainment.With around 50K DAU and strong monetization, the game proves once again that in mobile gaming, player psychology beats gameplay innovation.We analyze:• Why “cleaning mechanics” are so addictive• How extreme friction drives monetization• Why UA creatives are completely fake (and still work)• How this fits into the broader “sort game boom”Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 First reaction — this feels like work01:30 What Brilliant Sort actually is03:00 Why this screams UA play05:00 Core gameplay (and why it's painful)08:00 The “cleaning / sorting” psychology11:00 Monetization breakdown (coins, ads, friction)14:00 Why difficulty is intentional17:00 DAU vs revenue reality19:00 UA strategy and fake creatives22:00 AI creatives and concept diversity25:00 Scale potential (60–100K/day ceiling?)27:30 Final verdict---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Subway Surfers City just hit 10 million downloads in 3 weeks — but is it actually a good business?We tear apart Sybo's long-awaited follow-up to one of the most downloaded games in history. We break down the gameplay, the surprisingly advanced (and stingy) economy, Felix's obsession with the ad placements, and why the UA setup is basically a ghost town despite having MiniClip's full weight behind it.After 5+ years of development in Denmark and a soft launch back in July 2024, Subway Surfers City finally went global — but the numbers are already declining. Is this a profitable sequel or a $20K/day money pit that'll never recoup its dev costs?Topics covered:Game breakdown: gacha system, hoverboards, shard economy, modes & daily trialsAd monetization deep dive: 8 rewarded ads/day cap, ad boxes, interstitials done rightWhy Felix wants to sell you a subscription to watch MORE adsRevenue reality: ~$100K/day total, DAU at 730K and shrinkingUA analysis: 51 creatives, mostly Facebook, no AdROAS, no AppLovin — why?The organic trap: can Subway Surfers City ever escape the shadow of the original?Cross-promo mystery: 16M monthly downloads next door and zero funnel into CityWas this game worth building at all?Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 intro02:38 Game overview – What is Subway Surfers City?04:13 Background – Sybo, MiniClip, and the original game05:49 Monetization model – IAPs vs. the original's ad-only approach06:26 Ad placements deep dive – Rewarded ads, revives, doubler07:32 Economy breakdown – Shard gacha, currencies, and the 8-ad daily cap21:13 Felix's wild idea – Pay to watch MORE ads22:07 Interstitial placement & eCPM balance23:37 Numbers – Downloads, DAU, revenue26:14 Revenue reality – $20K/day IAP, ~$100K/day total31:03 UA breakdown – 51 creatives, Facebook only, no AdROAS33:05 Why is the UA so weak? MiniClip, earn-outs, LTV issues36:06 Cross-promo – Why isn't Subway Surfers 1 pushing City?39:10 Final verdict – Was this game worth making?Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Julio Iglesias demanda a Yolanda Díaz por injurias y calumnias tras sus acusaciones de abusos sexuales y esclavitud laboral. La fiscalía archiva la denuncia original contra Iglesias; Díaz se reafirma, e Iglesias inicia acciones penales. La jueza Nuria Ruiz Tobarra solicita imputar a Carlos Mazón por homicidio imprudente en el caso DANA. La instrucción judicial enfrenta críticas por la supuesta injerencia del marido de la jueza. El Gobierno desclasifica archivos del 23F para combatir bulos de ultraderecha, entre críticas por su transparencia selectiva. En la sesión de control, Pedro Sánchez y Feijóo se enfrentan; el PP interroga al presidente sobre el ex-DAU, una agresión sexual y la gestión de Adif en el accidente de Adamuz. La jueza del accidente de Adamuz pide a Adif la devolución de piezas retiradas. En el caso Koldo, José Luis Ábalos y Koldo García buscan evitar la prisión; Jessica, ex-novia de Ábalos, confirma cobros sin trabajar en Ineco. El déficit del sistema de pensiones ...

Los sindicatos policiales exigen la dimisión del ministro Grande-Marlaska tras el presunto abuso sexual del DAU a una compañera, y se estudia una segunda víctima. En México, la muerte de "El Mencho" desata una ola de violencia narco en 13 estados, mostrando la problemática del narcoestado latinoamericano, mientras España carece de recursos contra el narcotráfico. A nivel internacional, el Tribunal Supremo de EE. UU. anula los aranceles de Trump, pero este impone un gravamen universal del 15%, lo que abre un debate en el Parlamento Europeo sobre la ruptura comercial. El Gobierno desclasifica unilateralmente documentos del 23F, genera críticas y peticiones de otros partidos para desclasificar más archivos estatales o de terrorismo. La dirección de VOX expulsa a dos concejales en Madrid; Javier Ortega Smith mantiene su portavocía. Se registra un preocupante aumento del 'sexting' entre jóvenes, alertando sobre riesgos de compartir contenido íntimo y la extorsión. La población de Madrid ...

El abogado de la agente que denunció por agresión sexual al ex DAU de la Policía Nacional informa sobre una presunta segunda víctima y una "cacería" contra la primera. También recibe contactos de agentes por acoso laboral en la cúpula policial. Donald Trump amenaza con aumentar los aranceles, planteando un 15% global por 150 días, tras la invalidación judicial de gravámenes. El Parlamento Europeo paraliza la ratificación del acuerdo comercial con EE. UU., mientras expertos señalan la obsesión de Trump por los ingresos fiscales y la dependencia energética europea. En Italia, fallece Domenico, un niño de dos años, tras un trasplante de corazón. Se investiga negligencia médica por el posible daño del órgano debido a hielo seco durante el traslado, con seis sanitarios imputados. Sus padres planean crear una fundación. Un estudio de Nature desvela que modelos de IA avanzados desarrollan comportamientos maliciosos, sugiriendo incluso asesinatos. Expertos alertan sobre la falta de ...

El Tribunal Supremo de EE. UU. frenó gran parte de los aranceles de Donald Trump, aunque este anunció nuevas medidas comerciales, generando incertidumbre. El PSOE enfrenta un fin de ciclo por una denuncia de agresión sexual contra el exjefe del DAU de la Policía Nacional y otros escándalos de acoso. En Canarias, cuatro altos mandos policiales son investigados por acoso laboral. En deportes, el Athletic Club se acerca a Europa. Atlético y Real Madrid juegan hoy, con Ancelotti defendiendo a Vinicius. Carlos Alcaraz disputa la final de Doha. El programa "Poniendo las Calles" destaca el "Museo Itinerante de Matemáticas de Aragón", que combate la despoblación llevando el aprendizaje lúdico a pueblos vaciados. Pablo Delgado impulsa "Cantus Crucis", proyecto que rescata cánticos sacros medievales grabando a personas mayores para preservar el patrimonio cultural. También se mencionó a un jardinero de Torrevieja al que se le denegó el teletrabajo. Un estudio concluye que "Ob-La-Di, Ob-La-Da" ...

La asamblea de Venezuela aprueba ley de amnistía para 644 presos políticos, excluyendo a quienes usaron la fuerza. Trump ordena desclasificación de archivos ovni tras interés por Obama. EEUU prepara fuerza militar para posible ataque a Irán si no cesa programa nuclear en 10 días. El Príncipe Andrés, investigado por conducta inapropiada y filtración a Epstein; documentos del caso mencionan a Trump miles de veces. En España, el ex DAU de la policía, José Ángel González, es denunciado y la víctima protegida. Deportes: Oriol Cardona, campeón olímpico de esquí de montaña (2º oro español invernal), Ana Alonso bronce. Crisis migratoria en Canarias, con llegadas de Mali por conflicto. El padre Miguel Gamín en Badajoz acoge migrantes malienses ante inacción municipal, con apoyo civil, abordando la ruta de Libia y desestabilización externa. Leire Martínez lanza su álbum debut "Historias de aquella niña", inicia gira española/internacional. El disco, terapéutico, cuenta con colaboraciones. ...

Respaldo al ministro Marlaska por el caso DAU, acusado de violación a una subordinada, con apoyo ministerial y Page señalando un "fin de ciclo" en el PSOE. La investigación del DAU avanza con pruebas de coacciones y posible manipulación laboral. Marlaska contacta a la víctima y se le asigna escolta. La violencia machista es grave: semana trágica con 3 mujeres y 2 niños asesinados (uno en Tenerife), sumando 10 víctimas en 50 días, lo que desata debate sobre ineficacia de recursos. En Madrid, la criminalidad general baja, pero las agresiones sexuales suben, con dos violaciones diarias. Internacionalmente, el príncipe Andrés, arrestado en Reino Unido por su conexión con Jeffrey Epstein, enfrenta indemnizaciones a víctimas. En economía, el mercado laboral español muestra desafíos: aumento de despidos en periodo de prueba (2800 diarios, 70% de indefinidos). Pedro Sánchez defiende la reforma laboral, aunque surgen críticas sobre los fijos discontinuos. Finalmente, el Tribunal Constitucional ...

El café sube su precio cerca de un 30% en el último año debido al cambio climático, que afecta a países productores como Brasil, Vietnam y Colombia. Las altas temperaturas estresan las plantas, reduciendo calidad y cantidad del grano, lo que, sumado a una demanda global creciente, eleva los precios al consumidor. La policía británica detiene al ex príncipe Andrés, hermano del rey Carlos III, por su vinculación al caso Epstein. Se le acusa de conducta inapropiada en cargo público, reenviando información confidencial del gobierno británico a Jeffrey Epstein, con quien mantuvo contacto tras la condena del pederasta en 2008. Otros nombres relevantes, como Bill Gates o Bill Clinton, figuran en documentos desclasificados. Una investigación interna analiza la presunta violación de una inspectora por el ex-DAU de la policía, José Ángel González. Un juzgado admite la denuncia. El Ministerio del Interior investiga un posible encubrimiento, pues el director general de policía lo conocía hace ...

El exdirector adjunto operativo de la Policía, José Ángel González, enfrenta una querella por agresión sexual, presentada por una inspectora tras el fin de su relación. González afirma que renunció para proteger la imagen policial y defenderse, aunque el ministro del Interior, Fernando Grande-Marlaska, asegura que fue un cese. Marlaska niega conocer los hechos previamente, expresa decepción y suspendió al comisario Óscar San Juan, acusado de coaccionar a la víctima. La denuncia incluye agresiones, coacciones y malversación, con una posible pena de hasta 30 años, agravada por abuso de superioridad. Partidos como el PP, SUMAR y Podemos critican la gestión de Marlaska y exigen responsabilidades. La inspectora Gema Barroso asume la DAU de forma interina. La víctima, que comunicó en julio a Barroso que no podía trabajar, desconfía de la Policía Nacional para la investigación. Este suceso agrava la percepción de impunidad en el ámbito político español.

If you think eCPM is the most important metric in ad monetization, this episode is for you.Felix breaks down:• eCPM vs Fill Rate• Why Ad ARPDAU is king• Recency model & impression decay• Why more ads can hurt revenue• SDK crash risks & ANR thresholds• Aggressive end cards & churn• How mediation doubles revenue• Networks vs exchanges explainedThis is a practical introduction to how mobile ads actually work once the SDK is live.Key takeaway:Ad monetization is not about showing more ads. It's about optimizing per user.The biggest misconception in mobile ad monetization is obsessing over eCPM. eCPM alone is meaningless. Revenue comes from eCPM × fill rate, and the only metric that truly matters is Ad ARPDAU. That's your real performance line of sight. If eCPM goes up but fill drops, you can still lose money. Networks respect publishers who talk about Ad ARPDAU because it shows you understand the business, not just vanity metrics.eCPMs are not fixed. They are dynamic and driven by complex algorithms. Networks use dozens of parameters including device type, geo, historical installs, auction loss rate, and most importantly recency models. The first few impressions per user are the most valuable. After 5–7 impressions, the per-unit value drops sharply. If you keep pushing more interstitials, you may increase impressions per DAU but flatten total revenue while damaging retention. More ads ≠ more money.Operational discipline separates professionals from amateurs. Never rush SDK updates. Android ANRs and crash thresholds can destroy organic distribution. Aggressive end cards increase churn. Mediation doubles revenue when implemented correctly because it creates a marketplace instead of a single buyer. And exchanges are not networks — they are resellers. Understanding these mechanics is the difference between earning $100 a day and scaling to $1,200+ before expanding demand sources.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 – Why Most Studios Misunderstand Ads01:20 – The 4 Metrics That Actually Matter03:30 – Why eCPM Is Overrated05:10 – Ad ARPDAU: The Only Metric That Counts07:00 – How Networks Calculate eCPM09:20 – Recency Model & Impression Decay11:40 – Why More Ads Don't Always Mean More Revenue13:00 – SDK Risks, ANRs & Crash Thresholds15:10 – Aggressive End Cards & Churn17:10 – Mediation Explained (Why It Doubles Revenue)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

If the majority of mobile casuals' target audience takes Ozempic, what effect does that have on games? No one's asking these questions, so welcome to the Game Economist Cast. Weight loss drugs, AI copilots, and gambling apps dominated the most expensive media real estate on earth, and games were barely in the frame. In this episode, we unpack what that signal means for interactive entertainment, Eric uncovers Riot's 2XKO downsizing to Google's Genie 3, and the future of engines. Phil previews his GDC talk on the economics of a billion-dollar cosmetic economy, Chris breaks down his attempt to design and publish a trading board game, and we ask a harder question: in a world of Ozempic and infinite AI supply, what actually happens to gaming demand? We discuss: • The 2XKO reset and the economics of niche within niche genres • Team size, burn rate, and why a 160-person fighting game team changes the break-even math • Free to play cosmetics versus box price DLC in a capped DAU genre • Why betting apps can out-monetize most games on ARPDAU • How appetite suppression might reallocate time, spending, and loop sensitivity • Genie 3 and the cost curve of game production • Engines as rule governance layers in a probabilistic content world • Cosmetic economies as foundational theory • Scarcity, signaling, and equilibrium pricing in digital status markets • Price discovery, private information, and turning trade into tabletop play Listen now! Chapters (00:00:00) - Do Dicks Make You Smarter?(00:03:14) - the economics of a billion-dollar game economy(00:05:21) - The Economics of Cosmetics(00:06:29) - Let's Talk Economics with Game Developers(00:08:36) - 2xKo Cut Their Team In Half(00:09:42) - 2xKO: A Niche Within a Niche(00:12:23) - On 2xK's Failed Fight(00:15:53) - Brawlhalla's $200 Million Run Rate(00:18:48) - How to Find Your Love of Gaming(00:20:59) - Do You Think Every Minute Played Playing Video Games Is Being Used for(00:21:49) - Tunic: A Masterclass in Game Design(00:23:41) - June's Journey: The Most Complex Game Ever Made(00:24:24) - June's Journey: The Hidden Objects Theme(00:26:20) - Phil Philonomics: No One Plays Games Together(00:30:28) - I Made a Board Game Without Money(00:33:16) - Super Bowl Gambling(00:34:29) - The Future of AI Ads(00:36:47) - Weight Loss Pills and Gaming(00:43:24) - Do You Think Being a Whales Is Harder Than Being a(00:44:01) - Gambling Apps vs. Sports Betting(00:47:42) - Is AI a Threat to Video Game Companies?(00:54:05) - Will AI Make Games More Cost Effective?(01:00:23) - B2B vs. Mainstream(01:00:39) - Game Economics

✍【乱翻书时刻】• 全球化的成败关键- 到底是战略时机？在地人才？还是模式选择？2017-2020与抖音同步时间线的“全球化三连败”，在战略、资源、人才都给定的情况下，当年的运营细节与算账经验，至今仍有价值。• Helo是一个令人惋惜的产品- 它存在的两年时间里，具有仅次于TikTok的用户增长曲线。你可以站在在地团队和竞争对手的双重视角，了解他们如何在一个突然出现技术变量、用户井喷的市场，跟紧对手直到超越对手，但最终仍然因地缘关系和内生动力不足而中止扩张。• 地缘形态还会继续让全球化变复杂- 随着中美完成TikTok案例，人们可能已经淡忘了5年多前，曾经有200多个中国应用在印度突然消失，因为多种因素，公众没有同感，但创业者不应忘却。

Nýlega voru staðfest smit af skæðri fuglainflúensu í villtum fuglum hér á landi. Dauðir fuglar sem smit greindust í fundust m.a. við Tjörnina í Reykjavík og við tjörn við Ögurhvarf í Kópavogi, en smit af þessari gerð höfðu þá ekki greinst hér á landi frá sumrinu 2023. Andrea Björk Hannesdóttir dýralæknir hjá Dýrheimum kom í þáttinn og fór til dæmis yfir það hvað fólk á að gera finni það dauða fugla og hvað berast að varast, t.d. varðandi gæludýr sem gætu komist í snertingu við smitaða fugla. Við höfum töluvert rætt þriðja æviskeiðið í þessari viku og í dag fengum við góðan gest sem hefur einsett sér að njóta þessa tímabils eins og hægt er. Hann heitir Ísólfur Gylfi Pálmason og á að baki farsæla starfsævi sem kennari, stjórnmálamaður og fleira - hann neitar að leggjast í kör á efri árum og leggur sig fram við að ögra sér, fara upp úr hjólförunum og prófa nýja hluti. Ísólfur sagði okkur frá sundferðum, hjóla- og tjaldferðum og tónlist sem hann lumaði á og ákvað að fá konuna sína til að syngja og reynda tónlistarmenn til að spila á upptökum sem hann hefur gefið út. Svo voru það mannlegu samskiptin með Valdimari Þór Svavarssyni. Undanfarna fimmtudaga hefur hann einbeitt sér að mannlegum samskiptum á vinnustöðum og í dag talaði hann um kulnun og hvernig hún getur tengst mannlegum samskiptum. Tónlist í þættinum í dag: Líttu sérhvert sólarlag / Sigríður Thorlacius og Valdimar Guðmundsson (Bragi Valdimar Skúlason) Lítill fugl / Ellý Vilhjálms (Sigfús Halldórsson, texti Örn Arnarson (duln.f. Magnús Stefánsson) Morgunljóð til Margrétar / Steinunn Ósk Kolbeinsdóttir (Ísólfur Gylfi Pálmason, texti Pálmi Eyjólfsson) Þrjú tonn af sandi / Haukar (Winfield & Blackwell, texti Þorsteinn Eggertsson) UMSJÓN: HULDA G. GEIRSDÓTTIR OG GUNNAR HANSSON

This is not a meditation app. This is one of the smartest subscription businesses on mobile.In this episode, we break down Finch, a self-care app with ~10M DAU, extreme retention, and a web-first monetization system that turns subscriptions into a social, altruistic act.We cover product design, streak mechanics, collectibles, subscription psychology, web revenue via Stripe, community monetization, and why Finch doesn't even need ads to print money.What we cover• Gamified self-care loops• Subscription psychology done right• Web monetization beyond the App Store• Spend depth without whales• UA and creative strategy at scaleKey takeawayThe best monetization doesn't feel like monetization.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why this app broke our brains01:10 — Finch: game or mental health app?02:10 — Core loop: Tamagotchi meets daily quests03:30 — Goals, habits, and farming rewards05:20 — Streaks, streak repair, and monetization pressure07:00 — Collectibles, cosmetics, and lightweight live-ops08:20 — DAU shock: 9 million daily users09:10 — Retention benchmarks that look fake10:30 — No ads… and why that matters12:00 — Subscription as the core business14:20 — Web presence and community scale15:40 — The Guardian system explained17:10 — “Pay your own price” subscriptions19:00 — Spend depth without whales20:40 — Why Stripe changes everything22:00 — Web revenue vs App Store illusion23:40 — UA channels and creative strategy25:10 — Wall-of-text, POV, and AI creatives27:00 — Why this scales infinitely29:00 — What games can steal from this31:00 — Is this the future of mobile monetization?34:00 — Final verdictMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.meIf you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00' actually outperforms ‘try for free'.Top Takeaways:

Pixel Flow! works because it combines familiarity with novelty. The core loop feels intuitive if you've played sorting or bench-based puzzle games, but the slinging and conveyor mechanics add speed, mastery, and tension. Difficulty is created through execution pressure, not confusion. Players feel smart when they win and responsible when they lose, which massively boosts engagement.Monetization is deceptively simple and very effective. Interstitials trigger on failed and completed levels, rewarded videos are optional and placed where they don't break flow, and there are no unnecessary ad placements on app open. Ads already contribute roughly 15–20% of revenue and perhaps even more, with room to grow, but the team clearly prioritizes uninterrupted gameplay to protect conversion and retention.The biggest growth driver is UA. Pixel Flow! skipped a traditional soft launch, went hard on AppLovin and Mintegral, then expanded rapidly to TikTok, Unity, Google, and Meta. Creative velocity is extreme, with thousands of new creatives pushed in weeks, including playables, AI visuals, and gray-zone recognizable characters. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg00:00 — Intro and why Pixel Flow matters02:10 — First impressions and core loop04:10 — Sorting shooter mechanics explained06:40 — Bench, tray, and slinging mastery09:30 — Difficulty design and fail states12:10 — Comparison vs Voodoo-style sorting games14:00 — Growth timeline and revenue explosion16:00 — DAU, geo mix, and scale reality18:30 — Copycats and category pressure21:00 — Deterministic vs casino-style puzzles23:20 — Ceiling discussion: 15–30M per month?25:00 — Ad monetization breakdown27:30 — Why not to overpush rewarded ads29:30 — CPI, retention, and UA efficiency32:00 — Creative velocity as the real moat35:00 — IP lookalikes and gray-zone creatives38:30 — What Pixel Flow must do next41:30 — Final take and closing thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Why is Lessmore's Arrow Puzzle Escape scaling to millions of DAU and making $250k/day in Ad Revenue? In this episode, we break down how Lessmore built Arrow Puzzle Escape into one of the fastest-scaling ad-monetized puzzle games on the market. From brutal simplicity and ultra-low CPI to aggressive ad design and relentless testing, this is a masterclass in distribution-first mobile game design.Topics covered• Why Lessmore is a testing company• How Arrow Puzzle Escape reached ~4M DAU• Why simplicity crushes CPI• Ad monetization design choices• Session length vs difficulty• Why remove-ads is hidden• Why copycats don't matterGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg00:00 — Intro & Lessmore background02:30 — Miniclip acquisition context04:30 — Portfolio overview & performance06:00 — Arrows DAU explosion explained08:10 — Category comparison vs traffic puzzles10:30 — Why arrows beat cars for CPI12:30 — Gameplay walkthrough & simplicity15:00 — Difficulty design and session length17:30 — Ad monetization breakdown20:00 — Interstitials, rewarded videos & banners22:30 — Retention vs monetization tradeoffs25:00 — Why remove-ads is hidden27:00 — Creatives & UA scaling logic29:30 — Testing culture & prototype accounts32:00 — Why copycats won't catch up34:00 — Final takeaways & Part 2 teaser---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This week in mobile gaming and entertainment:Unity risks another developer revolt with a new Enterprise fee, Warner Bros rejects a $108B Paramount bid in favor of Netflix, and Sensor Tower data shows casino, 4X and Solitaire hybrids dominating both revenue and downloads.What we cover:• Unity's new Enterprise Minimum Commitment Program• Why developers are calling it “blackmail”• How much Unity may charge top studios ($250k–$2M/year)• Netflix vs Paramount: who controls Warner Bros• Why streaming platforms now dictate entertainment power• US vs Global IAP revenue differences• Why 4X dominates globally• Why Solitaire & hybrid mashups are exploding in downloads• DAU charts that reveal ad-monetization giantsGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Unity Enterprise fee backlash03:30 — Unity's broken incentives05:20 — Netflix vs Paramount for Warner Bros07:30 — US revenue weather09:00 — Global trends & DAU growth---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Épisode 1406 : “Reddit n'est plus seulement “le forum des geeks”, c'est en train de devenir un canal d'insights, de recommandation produit et de performance média très sérieux, avec des codes radicalement différents Et une croissance pub plus rapide que la plupart des autres plateformes sociales.Reddit, longtemps ignoré par les marketeurs, est en train de devenir une des plateformes les plus efficaces pour les marques qui savent jouer le jeu de la communauté : insights, considération, perf, gestion de crise. Pourquoi Reddit est en train de compter sérieusement pour les marquesEn quelques chiffres :•Reddit compte plus de 100 millions d'utilisateurs actifs quotidiens (DAU), autour de 101–116 millions selon les derniers trimestres 2024–2025.C'est l'équivalent de Threads ou Twitter•Le site génère plusieurs milliards de visites par mois (≈4,5 milliards en mai 2025), avec en moyenne 5+ pages vues par visite et environ 16–20 minutes passées par jour pour un utilisateurCôté revenus :•Reddit a généré environ 1,1–1,3 milliard de dollars de revenus en 2024, dont plus de 90% issus de la publicité.•Aux États‑Unis, les revenus pub de Reddit sont ceux qui croissent le plus vite parmi les plateformes sociales, autour de +30% à +50% par an selon les périodes.Qui sont les utilisateurs de Reddit et pourquoi c'est intéressant pour les marquesGlobalement, environ la moitié des utilisateurs sont basés aux États‑Unis.Aux US, 44% des utilisateurs ont entre 18 et 29 ans, et la grande majorité est dans le 18–34 ans.En 2025, il y a plus de 500 millions de comptes Reddit.C'est une augmentation de plus de 50% depuis 2019.2/3 des utilisateurs sont des hommes r/funny est le subreddit le plus populaire (67 millions d'abonnés)L'intérêt de Reddit pour les marquesComportements : le rôle clé de la recommandationReddit, c'est un énorme moteur de “social search” où les gens demandent “qu'est‑ce que je dois acheter ?”,I•Selon les données internes Reddit, environ 25% des posts sur la plateforme sont liés à des recommandations (produits, marques, services).•Dans 43% de ces conversations, les utilisateurs demandent explicitement de nouvelles options ou des alternatives produits – ils sont en phase active de recherche.•Pour une marque, ces moments sont beaucoup plus bas dans le funnel que le simple scroll d'un feed.Quel usage en faire ?Avant même de faire de la pub sur Reddit, tu peux l'utiliser comme un focus group permanent : qu'est‑ce que les gens disent de ta catégorie, de tes concurrents, de ton produit ? De plus en plus de marques utilisent Reddit comme un outil de recherche consommateurs : observer les conversations, identifier les “pain points”, la façon dont les gens comparent les produits, etc.•Reddit a lancé des outils comme Pro Trends, qui donnent aux annonceurs une synthèse des tendances de discussion par communautés et sujets, pour les aider à comprendre ce qui agite leurs audiences.Le case Sonos – r/Sonos :Subreddit d'environ plus de 250k membres (ordre de grandeur) rempli de clients, dont beaucoup très exigeants.Un Social Media Lead de Sonos est intervenu sous un handle personnel (KeithFromSonos), avec une posture “je suis là pour vous, pas pour vendre”, en répondant de façon honnête, en reconnaissant les problèmes, en escaladant certains cas en interne. Résultat : amélioration du climat global sur le subreddit, regain de confiance dans la marque.. . . Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Felix covers this week's biggest gaming business headlines: Saudi Arabia's PIF slowing investments, King Shot surpassing $542M in revenue, AppLovin gaining ground on iOS, remarketing spikes, and Sensor Tower's November revenue & DAU charts.What you'll learn• Why PIF's cash slowdown could freeze gaming M&A• King Shot hits $542M in 9 months + $4.1M best day• Apple Ads losing share to AppLovin• Android still ruled by Google Ads• Remarketing up 20% YoY as CPIs climb• Top revenue games (Last War, Monopoly GO, Royal Match…)• Top DAU apps (Roblox, Free Fire, Block Blast…)Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — PIF slows investments → gaming M&A winter03:00 — King Shot hits $542M → 4X meta dominance06:10 — AppsFlyer Index: AppLovin rises, remarketing up 20%08:50 — Monthly revenue rankings (Last War, Monopoly GO, King Shot…)10:20 — DAU rankings + final takeaways---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In this episode of the GovDiscovery AI Podcast, host Mike Shanley speaks with Dr. Marina Theodotou, Executive Director of the newly launched Center for Frontier AI Security (CFAS). Drawing on her eight years at the Department of Defense, including leadership roles at the Defense Innovation Board and Defense Acquisition University, Dr. Theodotou discusses how the U.S. can maintain an AI advantage amid global competition. She highlights CFAS's mission to bridge the gap between AI policy and implementation by creating national security specific standards for AI safety, reliability, and alignment. The conversation also explores the challenges of compute power, interoperability, and the critical role of collaboration across government, industry, and academia in securing frontier AI systems. RESOURCES CFAS Website: www.cfas.online Connect on LinkedIn: https://www.linkedin.com/company/center-for-frontier-ai-security/ https://www.linkedin.com/in/marinatheodotou/ BIO: Dr. Marina Theodotou is an innovation and transformation leader with more than 30 years of experience advancing high-impact initiatives at the intersection of defense, finance, education, and consulting, spanning the US, EU, and Middle East. She is the Executive Director and Founder of the Center for Frontier AI Security (www.cfas.online) a non-profit focusing on operationalizing AI in national security. Dr. Theodotou also serves as a Senior Advisor with Kotter International, the premiere change management and innovation consultancy. As Executive Director of the Defense Innovation Board at the Pentagon, she advised top DoD leadership on innovation, digital transformation, and organizational change, delivering more than 150 actionable recommendations with 40% adoption rate. She also co-led a classified assessment of US-China AI competition shaping national defense strategy. Dr. Theodotou previously spearheaded people innovation at the Defense Acquisition University, (DAU) launching the groundbreaking People Innovation Readiness Assessment Framework to complement technology-centric innovation. She led efforts to scale digital products driving an exponential 1,720% increase in student digital engagement. Leveraging her leadership, she founded and led teams that scaled platforms like TEDx DAU, catalyzing widespread innovation throughout the DoD. She has published 150+ articles, served as a keynote speaker, mentor, and coach to tens of professionals in federal government and academia. As professor at the Jack Welch Management Institute, she taught over 120 Executive MBA Students. Dr. Theodotou won numerous innovation awards including the 2024 United States Distance Learning Association Gold Award, the 2023 Chief Learning Officer Innovation Trailblazer Gold Award and the DAU 2023 Senior Businessperson of the Year. Dr. Theodotou holds a doctorate in education on organizational change and leadership from the University of Southern California and continues to champion cross-sector innovation, organizational agility, and inclusive change as a board member, coach, and mentor.  LEARN MORE: Thank you for tuning into this episode of the GovDiscovery AI Podcast with Mike Shanley. You can learn more about working with the U.S. Government by visiting our homepage: Konektid International and GovDiscovery AI. To connect with our team directly, message the host Mike Shanley on LinkedIn. https://www.govdiscoveryai.com/ https://www.konektid.com/

Épisode 1385 : Youpi c'est lundi et aujourd'hui on vous fait un récap de l'actu chaude ! On fait le point sur Adobe, Threads, Instagram et Linkedin ! Belle semaineInstagram lance une nouvelle fonctionnalité appelée « Competitive Insights ». C'est une fonctionnalité qui permet de comparer ses performances avec des comptes concurrents.Comme l'option qui existe déjà sur Linkedin.Concrètement, le module est disponible dans le tableau de bord professionnel d'Instagram. L'outil permet de comparer votre performance avec celle de dix comptes concurrents maximum. —Avec Firefly, Adobe passe la seconde La semaine dernière se tenait la conférence MAX 2025. C'est la grand messe d'Adobe. Une méga keynote durant laquelle le géant Adobe présentait l'intégralité des nouveautés à venir…Evidemment il a été beaucoup question d'intelligence artificielle..Ca se passe du côté d'Adobe Firefox qui propose désormais un nouveau modèle de génération d'images, plus réaliste et précis. Adobe génère désormais des images en 4 millions de pixels, bien davantage que Midjourney ou OpenAI.Accident de pianoSatire sociale qui met en lumière une créatrice de contenu qui se met en scène en se faisant mal. Enfin façon. De parler car elle présente une insensibilité congénitale à la douleurPendant des années sa renommée grandit car elle va toujours plus loin dans ses actes.Le film illustre le comportement t des fans, hardcore fans et d'une créatrice qui a depuis longtemps: perdu le sens de ce qu elle fait,Quentin Dupieux donc barge, Adèle Exarxopulos donc très fort LinkedIn enregistre une forte augmentation des commentaires et des publications vidéo.Comme chaque trimestre, LinkedIn vient de mettre à jour ses données trimestrielles et en profite pour faire un petit point sur LinkedIn.LinkedIn enregistre une progression marquée de l'engagement en 2025. Les commentaires sur les publications ont augmenté de 24 % par rapport à l'année précédente. Preuve selon le PDG que son algorithme contribue à stimuler plus d'engagement, en montrant aux utilisateurs plus de messages qui sont susceptibles de les intéresser.Les vidéos publiées sur la plateforme connaissent également une forte dynamique, avec trois trimestres consécutifs de croissance à deux chiffres sur le visionnage de vidéo.Threads atteint 150 millions d'utilisateurs actifs quotidiensThreads franchit une nouvelle étape en atteignant 150 millions d'utilisateurs actifs quotidiens (DAU), contre 100 millions en décembre 2024. En mensuel, la plateforme revendique 400 millions d'utilisateurs. C'est le moment de la comparaison avec XÀ titre de comparaison, X aurait 600 millions d'actifs mensuels et 250 millions d'utilisateurs quotidiens.Ce sont les chiffres communiqués officiellement mais selon plusieurs acteurs indépendants la réalité est plus proche d'un point de convergence. Selon les graphiques.. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Yn 28 oed, bu'n rhaid i Joe Morrell dderbyn bod ei yrfa fel chwaraewr proffesiynol ar ben oherwydd anaf i'w ben-glin. Dau sy'n gallu uniaethu gystal â neb gyda'r ergyd enfawr hynny ydy Malcolm Allen ac Owain Tudur Jones.Am y tro cyntaf ers dros i ddegawd, mae Lerpwl wedi colli pedair gem yn olynol. Manchester United, o bawb, oedd y diweddaraf i gael o gorau o dîm Arne Slot. Be sydd wedi digwydd i rai o sêr amlycaf y Cochion? Oes 'na obaith o'r newydd i gefnogwyr Utd?A pharhau i ddisgwyl am fuddugoliaeth mae Wrecsam. Ydi'r rheolwr Phil Parkinson wir mewn peryg o golli ei swydd?

Welcome to another episode of BREAKING Protocol, our ongoing mini-series where we break down key updates and design questions straight from the development of SHADE Protocol.Kendall put this DAU out to the community, asking players directly what kinds of game music resonate with them — and what might best capture the essence of SHADE Protocol.⁠⁠https://linktr.ee/LittleLegendaryGames?utm_source=linktree_profile_shareHost: Jared Gonzalez. Executive Producer: Kendall Quiñones. Cohost: Chaz Hawkins, Mauro Piquera. Master Chief Engineer: Jared Gonzalez. Editor: Jared Gonzalez. Graphics Editor: Jared Gonzalez. Digital Media Editor: Jared Gonzalez. Producer: Jared Gonzalez. ⁠⁠https://linktr.ee/razzledazzleshowpodcast⁠

What's up guys. This is the final segment that will come out from the conversation between Rayvone, (it's me the editor man), Peter and Dau. We are discussing the Clippers organizational disturbance that is the present investigation over financial misdeeds. We recorded this conversation last Sunday (9/28) and because media day has happened since then, I also included my transcription of statements from Kawhi in interviews.Thanks for your time and have a great day!Find us online:Ray - @rayvonehackshawPeter - @bucketsince88Dau - @NiloticValor

What's up guys. Editing bay Ray here. This is the fourth segment from our conversation with Dau. We discuss the implications of the Fred Van Vleet injury on the Rockets' ability to contend in the 2025 - 2026 season.Find us online!Ray - @rayvonehackshawPeter - @bucketsince88Dau - @NiloticValor

What's up guys. Editing bay Ray here. This is the third segment from our conversation with Dau. We discuss Carmelo Anthony being inducted into the Hall of fame, what he had to say about Denver during his induction and how it reflects on his relationship with the organization going forward.Find us online!Ray - @rayvonehackshawPeter - @bucketsince88Dau - @NiloticValor

Felix dives into ad monetization trends, focusing on the surprising rise of prison-themed games dominating the simulation and idle arcade charts.Key insights:Prison Life (Supercent)~$107K/day ad revenue, ~$38M annual run rate.DAU ~2M, nearly 100% ad-driven.Rewarded impressions: ~4 per DAU (50% base) = $42K/day.Interstitials: ~6 per DAU (70% base) = $60K/day.Clever onboarding: first speed-up (Segway/tricycle) given for free → players experience premium benefit → later higher conversion.Takeaway: “Give it free first, then charge later.”Prison Survival (Highgame, Vietnam)DAU ~600K. Revenue ~$21–32K/day.Hypercasual-style “convert or die” model → if no rewarded ad, user is forced into interstitial.Core loop 50–80s → optimized for frequent ad exposure.Monetization mix: 6–8 interstitials per DAU = $12–15K/day; rewarded = $2–3K/day; banners/app open = $2K/day.Takeaway: Hypercasual ad-monetization loops still work in 2025.Prison Escape Journey (X Games Global, Vietnam)DAU ~560K. Revenue ~$10–15K/day.Essentially, a supermarket simulator reskinned with a prison theme.Interstitials on 180s loop; rewarded ads for ramen currency; “remove ads” IAP.Clever use of interstitial at app open instead of Google's app open ad → eCPM $8–15 vs $2.Prison Escape Simulator (Digital Melody)DAU ~220K. Revenue ~$6–10K/day.Softer ad strategy: fewer interstitials (~8 per DAU) + hidden rewarded ads.Monetizes heavier on rewarded app open format.Launched mid-August 2025, still scaling.Genre Trend: Simulation → Prison Theme TakeoverA year ago, supermarket manager sims dominated top simulation charts.Today: Prison Escape Journey is #1 in simulation.Prison themes resonate globally — from idle arcade to forex to supermarket clones.Takeaway: Prison is the new supermarket. Expect more reskins, higher conversion funnels, and creative UA exploiting the theme.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Trends03:36 The Rise of Prison-Themed Games08:57 Deep Dive: Prison Survival Game Analysis14:54 Exploring the Supermarket Simulator Influence20:43 Conclusion: Future of Simulation Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

What's up guys. Editing bay Ray here. This is segment two from our conversation with Dau. We discuss our media day expectations and hopes for how the season starts with all of the new moving parts.Find us online!Ray - @rayvonehackshawPeter - @bucketsince88Dau - @NiloticValorTranscript

What's up guys. Editing bay Ray here. We are working on changes to how we upload the show and the timing of each episode. Stay tuned for more updates. Peter and I are joined by Dau and in this segment, we are discussing the MPJ trade in a bit more hindsight. Expect a media day preview tomorrow.Find us on the interwebsRay @rayvonehackshawPeter @bucketsince88Dau @NiloticValor

งานสร้างภาพยนตร์สักเรื่องก็เป็นเรื่องใหญ่แล้ว ทั้งการถ่าย สร้างฉาก ออกกอง ล้วนเป็นเรื่องที่ต้องคิดและจัดแจงกันอย่างละเอียด แต่ก็มีภาพยนตร์จำนวนหนึ่งที่เหมือนจะดันพรมแดนของงานสร้างหนังออกไปให้ไกลขึ้นอีก จนเราทึ่งว่างานภาพยนตร์มันจะมีข้อจำกัดอยู่ที่ตรงไหน อีพีนี้ของ Cinefile จัสพาโจ้บองโก้และชมพูเล่าฟังการถ่ายทำภาพยนตร์อลังการงานสร้างจำนวนหนึ่ง อาทิ Boyhood ที่ใช้เวลาถ่ายทำถึง 12 ปีกับแคสต์ชุดเดิม, Russian Ark ภาพยนตร์ขนาดยาว Long Take ที่แท้จริงเรื่องแรก, หรือ DAU ภาพยนตร์ที่ให้นักแสดงใช้ชีวิตในเมืองจำลองเป็นเวลามากกว่า 2 ปี #SalmonPodcast #Cinefile #CinefilePodcast #พอดแคสต์หนัง #รีวิวหนัง #ทุกประเด็นภาพยนตร์กับคนรักหนัง ---- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Cinefile on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast จัส https://www.instagram.com/teeraphanny/ มาร่วมรีวิว บอกรักหนังที่ชอบไปด้วยกันกับชาว Cinefile ได้ที่กรุ๊ป Cinefile Archive https://www.facebook.com/groups/340582525457844 Learn more about your ad choices. Visit megaphone.fm/adchoices

Mermer ake ci dɛ̈ɛ̈p thok erin Chol ku Dau wakol laar ci keek kuöt paal bik keek nɔ̈k ku keek aa mith koor leŋ ruön 12 ku 15.

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