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“The Fell Swoop just like Nike Just do it But with the Funk”
1023. Aprende a contar historias como Disney ¿Cuál es el gran éxito de Disney? ¿por qué engancha a tantas personas? Si quieres capturar leads cualificados de manera constante, predecible y escalable con mentoría de negocios en Linkedin te podemos ayudar en la próxima edición. https://youtu.be/Lwp07kvZ5JY Volviendo al tema de hoy, a todos nos encantan las historias. Los neurocientíficos han investigado que el 30% soñamos despiertos. Nos encantan las historias, nos ayudan a mantenernos despiertos. Las historias: Organizan la información para captar la atención y cautivarles.Pasan de ruido a música, ruido y lo música técnicamente son igual, pero la música haEl cerebro recuerda la música y se olvida del ruido.Va de la mano del branding, sencillos y releerlas que se repitan una y otra vez, y se queda en la conciencia en el público.Nike Just do it. Pixar es de Disney Steve Jobs lanza 1982, era una descripción muy técnica, fue un desastre el lanzamiento.Luego vuelve de Pixar.Apple comunicación clara “Piensa diferente” Los verdaderos héroes son de carne y hueso sus clientesIdentificando lo que querían sus clientes: que los vieran y escucharan.Reto al que se enfrentaban.Herramientas para que pudieran expresar.La gente compra no los mejores productos sino los que entienden. Las partes de una buena historia Personaje: Quiere algo.El cliente es el héroe no es la marca. Problema Tiene un problema.Le impide conseguir lo que quiere, la máxima .Tendemos vender soluciones a problemas externos.Pero los clientes compran soluciones para problemas internos. Los clientes se pueden enfrentar a tipos de problemas:Internos Externos Filosóficos Guia Aparece un guía, que le salva.Los clientes no buscan a otro héroe si no buscan un guía.Si nos posicionamos como héroes en la mente de nuestro cliente se plantearía lo siguiente: Él es otro héroe no tengo tiempo para ver su historia Estoy buscando un díaTú eres el centro o el Centro es el cliente Plan Ese guía le da un plan.Los clientes confían en un guía que tenga un plan.Sí encuentran el guía pero este no tiene un plan no va a funcionar.No compraran hasta mostrarles un plan de acción sencillo que puedan seguir .Las características del plan debe ser:Sencillo Que lo puedan adaptar Que lo puedan seguirUn camino sencillo, que visualice cómo hacer negocios con nosotros.El guía les brinda un par de pasos.Las personas para resolver sus problemas buscan una: Filosofía o Sistema Una secuencia de procesosDos tipos de plan:Plan de un acuerdoPlan de una metodología Acción Le llama a actuar.Los clientes no actúan a menos que los desafíes.El llamado a la acción implica:retar al cliente a que haga un paso para resolver sus problemas y conseguir el beneficio que quiereDos tipos de llamada a la acción:Llamada de acción directaCompra o solicita AHORALlamada de acción de transiciónNos permite profundizar la relación con el cliente Evita el fracaso Esa acción le evita que fracase.Si no tengo nada que ganar o Nada que perder porque debería comprarte? Tenemos que hacerle ver el coste de oportunidad de no hacerlo. El fracaso es como la sal en el pan casero.Si pones mucho daño del pan si no lo pones no sabe nada. Éxito Consigue el éxito.Nunca asumir como les puede cambiar la vida El tomar tu propuesta.Decirlo frontalmente.Sino se irán con la competencia.Se trata de contar la visión sobre lo que van a conseguir si utiliza tus productos o servicios. Las 3 primera preguntas a hacerse Los primeros 15 min se debe responder… sino se responde… habrá caído en el ruido. ¿Qué quiere ser héroe? El cliente es el héroe, no es tu marca.Qué o quiénes le impiden ser lo que él quiere.El catalizador de la historia es que el Héroe quiera al algo.Porque luego la historia es un viaje. ¿Qué le impide que el Héroe logré lo que quiere ? ¿Cómo será la vida si logra lo que quiere? Gracias por estar al otro lado,
主播:梅莉 |翩翩音乐:今天,我们要聊聊国际上,那些颜值爆表的大厂广告词(catchy brand slogans)!Brand指品牌;Catchy是一个形容词,表示“引人注意的、容易记住的”,很抓人的;slogan是广告语。所以,catchy brand slogans,就是“吸引人的品牌广告语”。这些广告语都是short(简短的),而且,can be adapted over time(与时俱进的)。他们的作用是:当顾客see it or hear it,就能让人知道这是哪家品牌(recognize your brand)。所以,广告文案必须能抓人。A catchy sloganis so so so importantfor companies!好的广告文案实在是太太太重要了!所以,很多大厂(big brand),都是花了好大一笔资金在广告上。广告文案必须catchy,抓住客户的吸引力。好的广告文案还是有规律的,国外就总结了4条广告军规。这4条军规分别是什么?有哪些大厂的slogan满足这4条军规呢?01. 好广告文案的4条军规1.It needs to be memorable, easy to remember.要令人难忘,好记。比如麦当劳的slogan:I'm lovin' it.我就喜欢!非常的memorable。2.It is good for it to include key benefits.要包含核心价值点。比如杜蕾斯某次父亲节的slogan:Tothosewhouseourcompetitor'sproduct:HappyFather'sDay!如果你用了我们对手的产品(competitor'sproduct),那就祝你父亲节快乐吧!(夺笋呢)以此来突出自己公司产品的安全系数高,其他公司比不上。3.It differentiates the brand.要跟别的品牌区别开来。比如,中国有好几个凉茶品牌,但王老吉的广告语,就是“怕上火,喝王老吉”,既包含了核心价值(key benefits),又differentiates the brand。*differentiate/ˌdɪfə'rɛnʃɪet/v. 区别开来,使有差异(形容词是different)4.It has to give a positive feeling about the brand.广告一定要给品牌传递正能量。广告语最好是:be positive, warm, happy feelings,积极,温暖,传递快乐的情感。比如欧莱雅的广告词:Because you're worth it.因为你值得拥有!每次听到,都会觉得要爱自己多一点。我们来看一下,国际上最流行的一些大厂经典slogans。02. 8个成功、经典的国际slogans1.Nike(耐克)Just do it.做就是了!耐克的经典广告语,既简单清楚又很口语,这句广告语可以成为很多问题的答案:做就是了,just do it!2.Apple(苹果)Think Different.非同凡想。这是苹果公司的经典广告,也是乔布斯留给这个世界的真知灼见。3.L'Oréal(欧莱雅)Because you're worth it.你值得拥有!经常能在电视上看到,一些很美的女明星,对着镜头,很认真地对你说:欧莱雅,你值得拥有!非常catchy的广告。4.Disneyland(迪士尼)The happiest place on Earth.地球上最快乐的地方。迪士尼第一个园区在加州落成的时候,这个广告语就诞生了。It has become a very consistent part of Disneyland's branding for many years. 这么多年一直都在,可见这个slogan多成功。5.De Beers(戴比尔斯集团)A diamond is forever.钻石恒久远,一颗永留传。这个是1947年,美国一家广告公司的文案(女生哦)想出来的。这条广告语问世73年来,在美国一直非常有辨识度,是the most recognized slogan。6.Uber(优步,美国打车平台)Move the way you want.你想去哪,就带你去哪。Uber之前在美国风评不是很好。他们原来的slogan是“Everyone's private driver”(“每个人的专属司机”),后来改成了“Move the way you want”,也算是改头换面。7.KFC(Kentucky Fried Chicken肯德基)Finger lickin' good.好吃到舔手指。(吮指留香)肯德基广告语背后有quite a funny story:This memorable slogan was created very randomly. 这条广告语很随意地就诞生了。一位女士看到肯德基的老板Mr Harman吃炸鸡的时候,舔手指,然后就说:“Mr Harman is licking his fingers.”一名员工就说,“Well, it's finger lickin' good.(的确是,它就是好吃到舔手指)” 8.Walmart(沃尔玛)Save money. Live better.省钱,让生活更美好!Before it was “Always low prices”. 原来的广告语是“Always low prices”,主打价格低廉。后来,他们added a benefit to the consumer,加了一个价值点,就是品质也好,物美价廉。请留言告诉我们:大家有没有比较推荐的广告文案?你觉得超棒的广告语是什么?期待大家的留言哦!
Two things that scare us are corpses and ghosts. Peter Kreeft wrote about this, noting that these scare us because they are separated things that belong together. When apart, dead bodies revolt our senses and spirits terrorize our minds. Horror movie plots depend upon our disturbance at this separation of body and soul, or if not total separation, then the disordering or the dismemberment of bodies and souls. Without the soul the body is not animated, and without the body the soul is as invisible as a passing breeze.Now, I am not a trained philosopher, but it seems fairly straight forward that if God doesn't exist, then our soul fades away with him, and along with those things, so goes our free will. Worse still, in a godless universe where we are happenstances of chemistry, the “do unto others” notion begins to unglue. Things we hold in our minds fall apart quickly once the soul is denied. The soul is like a binding agent, like an egg in a recipe, that keeps the flour of matter held together. Remove either part of the recipe and the whole cookie crumbles.This presented a real problem for me, as the idea of the Golden Rule clung to me even after falling away from faith. The concept of “do unto others” is found in various religions and cultures throughout history. However, the further step of “love your enemy” is unique to only a few. Jesus was quoting the Old Testament in his two commandments to “love God” and “do unto others.” He did not invent it himself, he was quoting Moses and Proverbs, but taking it even further into forgiveness. To make the point stick, he claimed to be God, the actual one and only God, the living God, and then he lived out this practice of loving his enemies, all the way to his final breath on the Cross.This is the trouble with Jesus.He raised the bet so high that even if other books of wisdom say, “love your enemy,” none of them declare that the speaker or author of the phrase was God himself. This claim that he makes cannot be understated. He says he is God in the flesh. Imagine hearing someone say that to you. What is most unbelievable to me is that I believe him when he says it.More strange still is the fact that even non-believers quote and paraphrase Jesus, when they should be rejecting him entirely as a liar. Many atheists are obsessed with Jesus, but only to disprove him or mock him. Yet they can't look away. They can't stop talking about Jesus. The trouble here is that what he says is insane to us, but then he doesn't act insane. Instead everything he says and does becomes convincing that he is not lying, which is why we cannot stop reading and arguing about him, and naturally, those who deny him wind up hating his followers. Oddly enough, Jesus predicted all of this, telling his followers that they would be hated. Wow, was he right about that.If Jesus is not God, then what else would Jesus be but an arrogant and insane person? That's why the response from deniers comes like a hammer. If you don't see the God in Jesus, then the response could only be anger. Really, who could possibly be taken serious saying, “I forgive your sins,” unless the person saying it was God? Who could possibly have the nerve to speak it, and expect to be believed, save God himself?The Thomas Jefferson Bible is an attempt to circumvent this problem of Jesus' divinity, but Jefferson missed the point from the start. Jesus is not only instructing us about God. He is very clearly telling us that he is God. Jefferson cut out all miracles and supernatural events of his Bible, keeping just the teachings of Jesus. As a Deist, Jefferson believed in God, but not in the divinity of Jesus. But why would anyone, let alone the wise Jefferson, keep the teachings of an ordinary flesh-and-bone person that claimed to be God but was lying about it? If Jesus is not God, why would anyone care what he said about anything, on any topic?When I was a non-believer, I thought Thomas Jefferson was onto something, but at some point in my struggle with faith in the Resurrection I realized that if the miracles are not true, then Jesus is not God, and that would make the teachings a complete waste of time. Buddhism has great teachings, so you can get that there. Stoicism has all the morals and self-denial you'll ever need, and a ton of great sayings to use in place of prayer. Greek mythology has more characters and better drama. We don't need or want an “ethical teacher” who says he is God, unless he actually is God. If he is truly the incarnate God, then yes, we want that. We want that very much. More than anything in the world. There are plenty of people in history who have believed they are God. But we don't believe any of those people. We only believe this one carpenter who made the claim.If the miracles and Resurrection did not happen, then Jesus is a fraud. But if the miracles are true, then the teachings matter. No, it's more than that. Then everything he ever said or did matters immensely. Quite honestly I would rather Jefferson had carved a version of the Gospels that kept the miracles instead of the teachings, because while the teachings are wonderful, the Resurrection is why a billion people occupy pews every week. They do not get dressed up for church on Sunday morning because he told the parable of the talents or upbraided some Pharisees about the meaning of the law. The Resurrection is everything. The teachings interpret the rules we are the live by, but they do not provide the reason for belief. The reason for belief is the miracle, not the parables. I don't like rules. But I love the miracle. Thus, I love the parables, too. If the Resurrection didn't happen, then those rules don't matter. But the more I read the Gospels the more I realize that I can not help but see that Jesus is God. There is just no other way around it. I cannot read it any other way.So as a result, if you see that Jesus is the incarnate God, his “do unto others” and “pray for your enemies” become real commands. You don't have martyrs of other faiths praying for their enemies while being tortured and killed, as Jesus did when he cried out, “Forgive them for they know not what they do." Then you have the many saints doing the same thing, like St. Stephen or St. Maria Goretti or Good King Wenceslaus. For a believer the right answer to every situation is to imitate Jesus, but this proves very difficult. This is like reading fan fiction, where the imitator never lives up to the original writer.Sure, praying for your enemies sounds good on paper, but that idea is not natural to us. Love my enemy sounds reasonable when I am comfortable and full and warm. Most of us live in greater comfort than any king who existed before the inventions of refrigeration or indoor plumbing. In a stable society, with well-fed people, in warm houses, and plenty of jobs, then, yes, “love your enemy” seems entirely possible. But many people today can feel how tenuous and fragile this order of our modern society actually is and no prophet is needed to announce that we are likely occupying a temporary state in human history.This problem of being only a creature, only chemistry, is troubling, or should be troubling to us all. If we have intellect but no real free will, with no goal save that of our next meal or personal achievement, hope and charity sink like stones. If we lack souls, then we are solely creatures, and creatures forget “do unto others” when resources grow scarce. When it comes time to eat, a wolf does not think of the good of the pack until its own belly is full, nor does a blade of grass consider its neighbor when searching for water in a drought. Plants and animals do not divest of their resources or pray for their enemies, they merely strive for self-preservation and reproduction. These ideas would sometimes corner me when the “noonday demon” of depression would arrive unannounced, at any hour, not only noon. Then, as a creature, I had few places to turn, but none of those places could really help.Yes, there are pills and therapy, but I could not cry out, "Help me, science!" to answer the deepest longing of my heart, which was never fully satisfied with what this finite world can offer. I could read about Cognitive Behavioral therapy, but that was an arrow still aimed at the self. Mindfulness was another self-buttressing solution, and was a bit warmer to the problem but still faced earthward. Then there was talking to someone, but the talk would give guidance toward lifestyle changes, yoga, hobbies, and offer pamphlets and especially pills. Psychiatry since the time of Sigmund Freud has loathed faith so a nudge never came from there. After making all the lifestyle changes and trying all the suggestions, it always seemed that pills was the actual answer.Doctor: Any tobacco or alcohol or drug use?Me: None.Doctor: So you have a healthy diet and exercise regularly?Me: Yes. Except for daily breakfast cereal with 9 grams of added sugar per serving.Doctor: What about yoga?Me: Yes. I've done that.Doctor: How is your job and family relationships?Me: All very stable.Doctor: And you have hobbies and friends.Me: Yes.Doctor: What about financial difficulties?Me: I have a good job.Doctor: Are you overstressed?Me: Only when I drink too much coffee.Doctor: And you've read those pamphlets I gave you?Me: Yes, and many other books.Doctor: (pensive, coming to the end of his WebMD list of suggestions) Have you tried prayer?I'm kidding. Of course the last comment didn't happen. No, here is what the last comment was:Doctor: (pensive, coming to the end of his WebMD list of suggestions) Well, I guess we can increase your dosage. How many milligrams are you taking? I'll write a new prescription for you.Always pills. Always pills. Hooray for pills! I felt like the scene in the movie Dumb and Dumber where Jim Carrey is stuffing rat poison pills into a man's mouth and telling him, “Pills are good. Pills are good.”Science, that trusty tool to fix all the things, could offer facts and instruct me about neurotransmitters and receptors and synaptic clefts. Better yet, science could do some magic with those pills that seemed to provide a solution. But in the end I realized that pills did not resolve the problem any more than getting high or drunk ever solved a problem. Taking pills to address spiritual problems is like taking Advil to heal a compound bone fracture. It's the wrong treatment.So science wasn't the solution.Nor could I say, “Help me, self!” when the well inside was already dry. The cistern was cracked, my tank was empty, so I could not draw up the strength needed to restore myself, as my self lacked the necessary mortar to seal the drain. In fact, my self was the problem, so I only could pretend for a while to “suck it up” or “man up.” As an employee of large corporations, I was very good at keeping up the adage “Fake it until you make it,” as that is the lifeblood of office culture. But faking takes a toll. At some point, unless you are especially gifted with the twin pillars of pride and vanity, faking it becomes hard to maintain. Along with drinking issues, this is another stop in life where I discovered the flaw in willpower, as the self has its limits. Both science and willpower eventually run into finite walls. What a surprise then when I discovered that the Holy Spirit not only seals the cistern, but it fills it too, and as a bonus it can pass through those finite walls.No knowledge or possessions or status or science or self-assurance could help me with the underlying questions. “If you're felling depressed,” I was told, “it's because there is a chemical imbalance in your brain that requires medication.” Whenever I heard this I could not help but think of Brave New World and the drug called soma, where the characters would take this wonder drug to bury any uncomfortable feelings or questions about their life and the universe. The narrator even says “…that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.” In fact, various lines from the book says it all. Soma had “All the advantages of Christianity and alcohol; none of their defects.”What I heard from my fellow atheist friends and my doctor was what Huxley's sex-obsessed character Lenina says in the book when Bernard is feeling blue:“…why you don't take soma when you have these dreadful ideas of yours. You'd forget all about them. And instead of feeling miserable, you'd be jolly. So jolly.”So I did. Or I tried to be jolly. I pretended for periods of time to have conquered the problem, but it never truly disappeared. I tried to answer the yearning, to fill the void with sand, to pulverize it, to medicate it, to cure it with therapy, to use mindfulness, and to ignore it through chasing goals. But science and my personal autonomy proved inadequate in fastening any kind of lasting meaning to existence. Science did not satisfy the heart, nor did my own attempts at sculpting truth suffice.Science feeds our need for certainty, for actual answers, and science is excellent for finding truth in certain spaces. I should qualify that; the hard sciences are reliable at finding truth through measurement and experiment. There are various other “sciences” that do not share the same rigor as chemistry and biology and physics, but even these three fields are beginning to have bleed-through from non-scientific political and social ideologies. Yet, even solid science cannot get us all the way to the goal, to the full “why.” The “whys” I am speaking of are all simple sentences: the why of existence, of being, of knowledge, of gravity, of time, of beginnings, of endings, of justice, of truth, of goodness, of beauty, of righteousness, of suffering, of forgiveness, of redemption.The real questions were these subtle “whys.” Like shadows behind a wall, the shapes were papered over, kept in hiding by small talk and distractions. We could all see the shapes but we avoided talking about them. Instead we talked about these things: “Have you seen the ?” “Did you watch the game yesterday?” “Can you believe what President said?” “Have you seen the new ?”Those were not the questions I cared about. The main question underneath, that I was seeking, is encapsulated in this quote:"Man will always yearn to know, at least in an obscure way, what is the meaning of his life, of his activity, of his death." (Gaudium et Spes, 41)I would go to great lengths to find answers to these questions via ideology in a book or through the lens of my self and my experience. But sooner or later, a little tug would come back to me. As it always does, I'd feel the tug, like the nibble of a fish biting a hook.This electric feeling of “the tug” was like that which comes through a fishing pole, when the tug of something on the hook alerts the mind, while simultaneously quickening the heart. Anyone who has gone fishing and had the luck of getting a nibble, or better yet, catching a fish, knows this feeling. The tug of the fish brings full awareness. You become awake to what is happening in the water, where you cannot see, but you know full well something is there because you can feel it. We only have our senses to know anything, but this kind of tug that I'm talking about goes past our usual senses into something deeper, to a sense in the heart that cannot be quantified, captured, or tested like other things.Old ideas would come into motion. Something would hint to me that there is more than just work and paying bills or having sex or drinking beer. But I would shut those thoughts down because I did not want to open those archives. I was worried that what I had denied might be true. That was the real fear. I believed that I had control and that God was not real. But then on occasion the tug became a strike, a direct bite. A fight. Suddenly then I'd be wrestling with the question: what if it is true? What if I am not the creator of my destiny? What if there is something more to life? For anyone who knows what I'm talking about - this feeling of a tug - if you doubt or deny God, you will probably ignore that tug, like I did, and continue onward. No shortage of TV series and movies and hilarious cat videos await, so you can carry on for years with staring into screens. But sooner or later in life you may not want to ignore it. You may not be able to ignore it forever as some event will force the issue. The beauty of free will is the choices we get to make. The path we are being guided to walk is to ignore the tug. That's what we are being told by every part of society: TikTok advertisement: “You are the good thing.” Christina Aguilera: “You're beautiful, in every single way.” L'Oréal Paris: “Because you're worth it.” Nike: “Just do it.” Harley Davidson: “American by birth. Rebel by choice.” Reebok: “Cheat on your girlfriend, not your workout.”I guess the slogan, “Lord, have mercy on me, a sinner,” will just never do well in sales. Memento Mori sounds better as a slogan, but the translation, “Remember one day you will die,” also probably won't sell widgets. “Take up your cross and follow me” will probably not be a Bud Light Super Bowl ad any time soon. Well, I guess these slogans aren't for the short term. In the long run, however, as in eternity, these slogans work wonders.How funny it is to me that I refused to take orders from anyone, but all the while I was being told, guided, instructed what to do by advertisers and businesses and governments and influential people. As the doctor guided me toward pharmaceuticals, the political parties and ad agencies and sports leagues and social media were going to great lengths to keep me distracted from addressing the tug, from calling on the aching question that was raising its hand. While the world was selling me on freedom and autonomy, they were telling me what to do every step of the way. They were telling me, “Don't be a fool. Don't look into it. Whatever you do, do not ask the hard questions.”But the tug was summoning me to something bigger, to this much greater question, far bigger than what Apple product to buy or Netflix show to watch. And I didn't want anything like God to be true. I did not want it to be valid. Because then someday I would have to revisit those rules, those old bronze age edicts that I felt so unfair, so out of touch with our modern world, and that bothered my sense of freedom because they said “No” to my behavior. I didn't want to be challenged. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.whydidpetersink.com
This MindEspresso is about “not doing” so that you can focus on the things that matter. I’ll be looking at the brand new book The Not Doing List by Alexander Bant (He/Him), in it he shares his unique philosophy of creating a Not Doing List to guide your focus. As Steve Jobs said “Deciding what not to do is as important as deciding what to do,” which is the advice he gave to the CEO of Nike “Just get rid of the crappy stuff and focus on the good stuff.” And of course what you don’t do is the essence of strategy — eliminating the things that don’t give you leverage or strategic advantage to focus on the unique things that create leverage is the whole point of strategy. As Bant says; “So how do some leaders accomplish so much more? They are simply better at saying no. They appear to do it all, when in reality they are laser focused on what they won’t do. Their yes-to-no ratio is radically different from yours. “ #mindset #focus #goals #strategyexecution #strategicplanning
The Rising Entrepreneur Podcast | Valuable Advice For Aspiring Entrepreneurs
Sometimes things in life can happen that will completely stop you in your tracks, and it's hard to figure out what to do. During times like this, you want to turn to someone who's been through it and came out the other side successfully. Mike James is the Founder and Owner of P&Z Life Coaching, a motivational speaker and event emcee, and his passions are health and wellness, physical recovery, and working with the youth. On this episode of The Rising Entrepreneur podcast, Corey and Mike talk about a tragic motorcycle accident that brought him from physical trainer to mental trainer, the advice he gives to his clients when they want to create more happiness and success in their life. Get the full episode details and transcript here: www.therisingentrepreneur.com ----- You'll Learn: Why you feel bogged down in your life and what to do to make the feeling stop. What to do with the extra time you have during this pandemic to maximize self-discovery. How certain practices will help you finally clear your mind. And so much more… ----- Favorite Quote: “Life is like NIKE - Just do it.” - Mike James ----- Resources Mentioned During This Episode: Join Corey's Private Facebook Group: www.myfbgroup.com ----- Subscribe To The Podcast: Apple Podcasts: https://bit.ly/TREoniTunes Spotify: https://bit.ly/TREonSpotify Google Podcasts: https://bit.ly/TREonGoogle Stitcher: https://bit.ly/TREonStitcher iHeartRadio: https://bit.ly/TREoniHeart Youtube: https://bit.ly/TREonYouTube Facebook: https://bit.ly/TREonFacebook ----- Connect With Mike James: http://www.pandzforlife.com/ -----
How To Overcome Resistance. Show note links: For more, head over to: www.franexcell.com/ For more information or to apply for The Proactive Pants Mastermind: https://www.franexcell.com/proactivepants Book in a discovery call to see how I can help you: https://calendly.com/franexcell/30min To join my Free Facebook Community for daily mindset tips and tricks: https://www.facebook.com/groups/franexcellcommunity/ Download your Free Procrastination Buster here: https://franexcell.lpages.co/procrastinationbuster/ Make sure you’re following me on Instagram @franexcellcoach and tag me into your key takeaways! That feeling of resistance you feel when you’re starting to go outside your comfort zone is inevitable. But you CAN overcome it. It’s part of the process. Right now it probably feels like a heavy, negative feeling, full of emotion and all the things you’re making it mean. All the negative thoughts of ‘who are you to do this’ and ‘you think someone would actually pay you THAT?’ Not only allll the thoughts, but all the distractions and excuses. All the ways you can NOT actually do the things you’re trying to. The fear, the overwhelm, the blame, the excuses, the overthinking everything, the second guessing and doubting yourself. It’s that icky transition stage between where you’re at right now and where you’re going. It feels like an internal tug of war with part of you wanting to do something and another part literally doing everything in its power to stop you...but they’re both you! But is it REALLY you? Understand this isn’t actually you just having a negative dialogue with a really freaking mean person in your own head. It’s part of the process of your brains misguided attempt to keep you safe. It’s afraid of change and trying to keep you where you are so you don’t try to change anymore. That’s its goal, for things to go back to exactly how they were. It’s heavily linked to your unconscious beliefs and thought habits. So, if your conscious mind is saying ‘I want to do this’ but your unconscious is saying ‘hang on a minute you don’t believe you’re good enough to actually do this so i’ll remind you of that with all the thoughts that are going to stop you even trying’. You then have an internal battle on your hands. You have a case of resistance. Then it becomes harder and harder to actually get things done, procrastination is ruling your business, and you get more and more frustrated with yourself because you just can’t understand why you’re not doing the things you know would help drive you forwards! Annoying right?! So how do you overcome resistance? Firstly, accept that resistance is an inevitable part of growth. You’re certainly not the first and won’t be the last person to experience it. We all struggle with it from time to time. No matter what stage of your business you’re at. New level, new devil. There’s no magic pill that makes it go away. So don’t beat yourself up when you do feel it and allow yourself to LEARN from it. It’s more of a case of learning to recognise resistance, and then asking it to dance and you deciding who leads. Awareness, as with anything, is the first key to changing it. Recognising and acknowledging that’s what’s going on is the quickest way to push through it. From there you get to choose and make the decision to (in the words of Nike…) Just do it! Just the awareness and acknowledgement of it takes away its emotional power over you and puts the control back in your hands. Exercise I have an exercise for you. Pick one task or goal that you know you need or want to do but just can’t seem to get yourself to. Write it down. Now, list ALL the reasons you can’t do it. Keep going until you can’t think of any more. Look at the list. Now I want you to pretend you’re in a debate with someone else and come up with all the counter ways those things aren’t true. Then pick out the core beliefs that you feel the most emotional draw to, that feel the most real to you and write the opposite of that to create a new, more empowering belief...that’s STILL realistic so you BELIEVE it and don’t just discount it. So for example let’s take the age old ‘I don’t have time’. Your NEW belief becomes ‘I always find time for the things that are important to me’. Believable, true, can’t really be argued with ...consciously or unconsciously! Change the focus Take the focus away from the resistance to why you’re doing what you’re doing. Losing sight of that all important reason you’re even doing it in the first place is a sure fire way to make it louder! This is another reason that CLEAR and MEASURABLE goals are important. It needs to be compelling enough and have an emotional drive to keep up that motivation. That big vision you have, get as super clear on exactly what it looks like as you possibly can. Consistently remind your brain what you want, why you want it, what it looks like and what’s possible. On the contrary, when you focus on the resistance the good old ‘what you focus on grows’ takes hold and that becomes the dominating force and what you’re essentially telling your brain to give you more evidence for. When you consciously shift the focus from that, to what it is your aiming for, the big vision. Then it will start to work WITH you to make that happen. The way you think things are, are the way they WILL be. It’s a self perpetuating cycle that you’re training your brain into. Check in with your values Make sure what you’re doing in line with your values. Is this resistance to change in general and stepping outside of your comfort zone, or are you actually doing something that doesn’t sit right with you? Change the voice. When we’re listening to that inner mean voice it will take on the form of a particular person. Some people hear it as their own voice, some people hear it in the voice of a critical parent or family member. Just start to notice it, then literally change the voice! Imagine Micky mouse or Donald duck saying those things to you. Would it have such an emotional hold? Would you be able to argue back to it more easily? Even laugh it off? This process again breaks that emotional connection which is a big driver for keeping you stuck. It takes away that mean little voice’s power so you can consciously challenge what it’s saying. My favourite book on the subject is Steven Pressfield's, The war of art. (Affiliate link) It's aimed specifically at writers but it really applies to anyone trying to achieve anything big and out of their comfort zone. When you can push through the resistance, there is good news! Right on the other side of resistance is usually a breakthrough or some kind. A new skill, an uplevel, a limiting belief being broken. When you can start to see resistance as a GOOD thing, it becomes that much easier to deal with! If you know that now is the time to start changing things for yourself and want to explore this further, have any questions or want some accountability to make sure you’re doing the things you need to then please book in a free discovery call so we can see what needs to happen to get you from where you’re at right now, to the successful business owner you know you can be!! Fx
It’s still a heatwave in town as we are hitting record highs. What makes Alaska so much hotter? Docious can swim but what’s his limit? Kaepernick and Nike “Just say No” to a colonial flag shoe. Sylvester Stallone charges over $1,000 for selfies. What are our overall thoughts from the debates last week? Should Obama endorse Biden this early? Stranger things season 3 early thoughts, Cuzzo talks about his recent experiences and gives thoughts on a closed chapter in his life. Excuse the fan in background but it’s HOT! Extra Media: Heatwave: https://www.accuweather.com/en/weather-news/sweltering-heat-wave-produces-all-time-record-high-in-anchorage-on-independence-day/70008741 Toxic Work Environment: https://www.linkedin.com/pulse/toxic-work-cultures-make-best-employees-quit-brigette-hyacinth Sylvester Stallone selfies: https://amp.dailycaller.com/2019/06/24/sylvester-stallone-slammed-charging-1000-selfies Kaepernick & Nike: https://www.cbssports.com/nfl/news/colin-kaepernick-input-reportedly-influences-nike-to-cancel-sale-of-betsy-ross-american-flag-shoes/amp/
GLG part en Live dans l'Accrotidienne Blabla Tech et TV du 30 janvier 2018 et du Lundi au vendredi entre 15h et 16H heure #XiaomiMi9lite #Bluetooth5.1 #FausseMémoire Le Jtgeek c'est 3 Chaines Youtube -GLG Reviews http://youtube.com/glgreviews -GLG Vidéo http://youtube.com/lesmagouilles -WTS by GLG http://youtube.com/wtsbyglg -Site collaboratif https://legeek.tv Un Huawei Y Max à gagner en Janvier: https://jtgeek.com/tombola-geek-janvier-2019-un-huawei-y-max-une-camera-xiaomi-4k-ou-camera-ip-a-gagner/ Soutenez l'accrotidienne sur : https://www.utip.io/gregutip Mes nouvelles lunettes: https://goo.gl/XWAZYN Suivez mes trips en live sur Instagram: greglegeek Tu peux me payer un café ou Café gourmand dans le super Chat, Paypal https://paypal.me/jtgeek ou Tipeee: https://www.tipeee.com/jt-geek-china Pour être sur que je répondrai à ton commentaire: -Laisser un commentaire Super Chat (Bouton $ dans le commentaire) -Arriver dans les premiers Aujourd'hui cette Emissions existe grâce aux cafés via Tipeee et pub via utip – Tombola Geek du mois, cadeaux aux choix et T-shirts Garanti. (Bonus T-shirt Star War) – 1 Pulco contre 1 restau, – – Jour de l'an Chinois du 3 au 10 février – Legeek.Tv Plus : Téléphone pliable – A venir: Cubot X19 bloqué à HK , Dossier fake du Samedi + Live, Adaptateur USB-C vers HDMI+VGA – Les films à venir: Polar à finir – Mes séries Tv et Youtube: MURS CYCLOPEENS - EP2 - Les murs en pierres fondues, Counterpart – http://shanzhai.fr: Faux téléphone ferrari, Nike Just beak it Nouvelles formules. Au programme du Lundi, mercredi et Vendredi: 00:00 Mise en place 02:00 News tech du jour 12:00 Films et série TV de ma semaine 17:00 Vidéo Youtube que j'ai aimé et mes vidéos Youtube 20:00 Le billet d'humeur de GLG 25:00 Mes news tech, produits reçu et test à venir 30:00 Vos commentaires de la veille 32:00 Au-revoir, bisous et à demain Au programme Mardi et Jeudi en Live: 00:00 Mise en place 02:00 Présentation et intro 03:00 10-15 mins de news Tech, produits reçus et mes news tech 18:00 LIBRE Antenne et question réponse sur le Chat 32:00 Au-revoir, bisous et à demain Libre antenne et lecture du chat (priorité au Super Chat forcement) , Durée Max 30 mins pour me laisser une vie ——————- ● Accro En Podcast ● ——————- Retrouvez votre accrotidienne en Podcast sur: RSS: http://feeds.soundcloud.com/users/soundcloud:users:75856437/sounds.rss Tuto écouter podcast: https://jtgeek.com/?p=57650 Itunes: https://itunes.apple.com/fr/podcast/accrotidienne-par-glg/id1418866992?l=en Podcast Spotify: https://open.spotify.com/show/32qcRl1KNpFgh6jEhi04J3 ——————- ● Suivez Moi Greglegeek / Jtgeek ● ——————- ► Ma Chaine tech | http://youtube.com/glgreviews ► Ma Chaine Touristique et fantastique: http://youtube.com/wtsbyglg ► Instagram | https://www.instagram.com/greglegeek_/ ► Twitter | https://twitter.com/glgreviews ► Facebook | https://www.facebook.com/glgreviews ► Google+ | https://plus.google.com/glgreviews ► GLG Blog | https://jtgeek.com
In acest episod vorbim despre campania aniversara Nike "Just do it". Ce impact a avut, de ce au ales aceasta strategie si ce poti invata tu din asta. Link-uri de interes pentru topic: Ad: https://www.youtube.com/watch?v=Fq2CvmgoO7I https://www.marketwatch.com/story/nikes-kaepernick-ad-to-provide-a-long-term-gain-after-some-near-term-pain-analyst-says-2018-09-04 https://www.nbcnews.com/business/business-news/what-boycott-nike-sales-are-31-percent-kaepernick-campaign-n908251 https://www.boredpanda.com/funny-colin-kaepernick-nike-ad-memes/?utm_source=google&utm_medium=organic&utm_campaign=organic https://www.adweek.com/creativity/colin-kaepernick-gets-the-call-fronts-nikes-30th-anniversary-of-just-do-it/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign
In this episode we welcome our guests Ny & also Mo from Colour Out The Box podcast to discuss: • Our first full time job • Mr Wolf school reunion • Wahala experience at the Afro Hair Talk show • Nas dissertation about his relationship with Kelis • The stress of fathers not being able to see their child • Serena's problems at the US open final • Is Serena trying to balance Motherhood, Tennis and being a full time megastar getting to her. • Was the umpire bias • Nike Just do it campaign with Colin Kapenick • Are they just backing Colin for the publicity or do they truly believe in his cause. • Should Nike remove sponsorship from the NFL • Mac Miller R.I.P • Ariana Grande getting backlash for leaving Mac Miller due to his drug problem. • Janet jackson being black balled by a CBS exec • Is it ok for Amandla Stenberg a mix race woman to play a black woman in a real life adaptation. • Wizkid stating he wants to build a school in every African country. • Drake & Meek Mill making up • Faith Evans vs Mary J Bilge "battle of the aunties" • Joe Budden vs Eminem • George Zimmerman threatening the Carters • Stavros's drama with Ghanaian Uber drivers. • #StavrosSays Recommendation : Travel Africa Connect with our guest Mo at: @colouroutthebox on Instagram, Twitter Connect with us at & send your questions & comments to: #ESNpod so we can find your comments www.esnpodcast.com www.facebook.com/ESNpodcasts www.twitter.com/ESNpodcast www.instagram.com/ESNpodcast @esnpodcast on all other social media esnpodcast@gmail.com It's important to subscribe, rate and review us on your apple products. You can do that here... www.bit.ly/esnitunes
Download This Awesome Podcast: http://bit.ly/2Wx2gAN Rod Khleif is an entrepreneur, real estate investor, multiple business owner, author, mentor, and community philanthropist who is passionate about business, life, success, and giving back. As one of the country's top real estate investors, Rod has personally owned and managed over 2,000 apartments and homes. Rod is Host of the #1 Ranked iTunes Real Estate Podcast which has been downloaded more than 1,500,000 times – “The Lifetime Cash Flow Through Real Estate Investing Podcast.” Rod is the author of “How to Create Lifetime Cash Flow Through Multifamily Properties” considered to be an essential “textbook” for aspiring multifamily investors. As an accomplished entrepreneur, Rod has built several successful multi-million dollar businesses. As a community philanthropist, Rod founded and directs The Tiny Hands Foundation, which has benefited more than 50,000 community children and families in need. Rod has combined his passion for real estate investing and business development coaching with his personal philosophy of goal setting, envisioning, and manifesting success to become one of America's top real estate investment and business development trainers. From www.rodkhleif.com … Rod Khleif immigrated to the USA at six years old in 1966. He remembers his mother crying as they past the Statue of Liberty. WHERE DID ROD GET HIS WORK ETHIC: “My Dad and Mom really struggled. My Mom… actually I got my work ethic from her. Because she babysat kids to have extra money for us. She was very entrepreneurial. She invested in the stock market. She was a Housewife. She bought the house across the street. And she bought this when I was about fourteen. And when I was about to graduated from High School a few years later she told me she made about twenty grand in equity on it… it had gone up twenty grand. And I'm like I'M DOING THAT!” WHAT CATAPULTED ROD FROM MEDIOCRITY to SUCCESS: Rod got his Brokers license as soon as he turned 18. “I didn't make any money my first year. Made ten grand… twelve or fifteen my second year. My third year though, I met a guy who taught me about MINDSET and ATTITUDE and I made in the hundred thousand range…” MENTORSHIP!!! Find a Mentor! Rod 10xed his profits BEFORE 10X was even a thing!!! All because of a MENTOR! “In 2006 my portfolio went up 17 million dollars while I slept.” And the 2008 came along. Rod had about 800 units and SFR properties spread through out three states and he got crushed. “I lost it all. I call these seminars. This was a 50 Million Dollar Seminar for me.” HUGE LESSON: “What was fascinating to me was that my multi families did just fine, it cash flowed throughout that crisis. My single families didn't. The reason being… they were spread out… LISTEN IN FOR WHY IT COSTS MORE TO HOLD SINGLE FAMILY RENTALS!!! THAT WAS THEN, THIS IS NOW… ON MINDSET: 80 percent of your success in anything is MINDSET or PSYCHOLOGY. Only 20 percent is the mechanics… 80 percent or maybe even 90 percent is your ability or motivation TO TAKE ACTION! LISTEN IN FOR ALL THE TOOLS YOU NEED TO HELP YOU WITH MINDSET! MORNING ROUTINE: “One of the gifts I give to all my students: “The Miracle Morning” by Hal Elrod. ANOTHER BOOK RECOMMENDATION: “The Secret” WORDS TO LIVE BY!! Nike - “Just do it!” “Everything starts from a place of gratitude.” “Get yourself to a point where you are feeling incredible emotion for these things that you want as if you have already have them.” BIG WHY His lovely wife. HOW TO FIND ROD: Please listen to his podcast! Read his books! You can find this all at: www.rodkhleif.com BONUS VALUE ADD: FREE BOOK!!!! “How to Create Lifetime Cash Flow Through Multifamily Properties” by Rod Khleif Text ROD to 41411 We are so honored to have had Rod on our podcast! So GRATEFUL!!! And so grateful to you for listening!!! Thank you! See acast.com/privacy for privacy and opt-out information.
The show notes are basic and insightful but you will have to listen to get the emotion of the term FIREWALKER. This comes doing to NIKE "Just do it" adapt. Climbing the mountain of life then to display valiance and logic by looking out over the long open gaps in open valleys to see the next moves. With rising technology and videos we have a life of constant paralysis by analysis. What is your truth and have you tried and felt the burn of being a fireman and the act of courage of the hero. Have you learned Spanish and spoken to someone in a cultural efficacy situation and seen the camaraderie of speaking a native language. Have you visited a culture you were formally skeptic about????? If not you are controlled by the fear of Arm Chair Professor syndrome. We must Learn in the informational overloaded society than to take constant action to break thru the void of change. Stay thirsty and harness a shield tough enough to receive constant attacks
Veckans avsnitt presenteras av KL Sweden. Skriv rabattkoden "appsnack2013" när ni köper för att få 20% rabatt. Medverkande i veckans avsnitt är Michael Ploug Gartner (@bigmajk) & Jakob Hultman (@raekob). Glöm inte att du kan följa #AppSnack på Twitter @apptvse eller Facebook. Du kan även lyssna på programmet som podcast via iTunes. Nike - Just do it Veckans Nyheter Apple stämda för att de säljer HD-Video till äldre iPhone och iPad De 6 största ändringarna i iOS 7 Beta 3 Mavericks är också uppdaterad 10 appar för iPhone och iPad gratis idag Nya bilder på den beryktade budgetmodellen av iPhone ICQ finns på Mac App Store Island bjuder på Samsung-reklam iPod som vinylskivor Veckans speltips Badlands Veckans apptips Analog Camera Glöm inte att veckans avsnitt sponsras av KL Sweden - som gör grymt fräscha fodral och skydd till iPhone, iPad och MacBook. Svenskgjorda i högkvalitet och dessutom 20% rabatt till alla AppSnacks lyssnare. Surfa till klsweden.com, välj ut produkterna du vill ha och mata in appsnack2013 som rabattkod.
Last week, I talked with Charli Brown about song writing and writing your own personal song. This week, I'm going to give you steps to take to write your own personal song: 1. Don't worry if it's not good enough for anyone else to hear. Just sing, sing a song! 2. To Rhyme or Not To Rhyme--That is the question! 3. Which came first: The Melody or The Words? 4. Be like Nike: Just do it!
Last week, I talked with Charli Brown about song writing and writing your own personal song. This week, I'm going to give you steps to take to write your own personal song: 1. Don't worry if it's not good enough for anyone else to hear. Just sing, sing a song! 2. To Rhyme or Not To Rhyme--That is the question! 3. Which came first: The Melody or The Words? 4. Be like Nike: Just do it!