Podcast appearances and mentions of patrick comer

Dagens ämnen: 0:00 Intro 6:01 Volvo 10:53 Evolution 24:02 Amerika och köpa dippen 37:21 Robotaxi 42:30 OMX 45:07 Veckans Fill or Kill 46:46 Intervju med Cint vd Patrick Comer! www.cint.com www.instagram.com/fillorkillpodden  Tack IG! https://upl.inc/ig_fillorkill Tack @savr! http://savr.com/kf  Tack Virtune! http://virtune.com 

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry. Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group. Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while. Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer. In the last segment of today's episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and how it could potentially impact synthetic data/persona providers and the data used to train them. Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it's reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights. Key Takeaways: (01:24) Highlighting the growing importance of Restech in market research. (02:14) Recent developments in mergers, acquisitions and funding in the Restech arena. (03:05) Restech has played a significant role in redefining the market research industry. (06:09) Company roles and identities within the Restech space continue to evolve. (07:59) Reinforcing the value of traditional market research in the face of technological advancements. (10:01) AI exhibits potential — but also challenges — in market research and insights generation. (12:37) What impact has AI had on brand and research agency relationships? (14:26) How veteran research agencies can adapt and utilize historical data in the AI age. (17:33) Continuous technological advancements and their implications in market research. (19:13) Precise decision-making is critical in an AI-influenced research environment. Resources Mentioned: Restech Landscape Restech Website Post your thoughts, using hashtag #restech. Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

Throughout history there are commonly periods of societal narcissism, in which we believe our own era is the most extreme example of whatever condition we're considering. For example, in the 1950's, Americans regarded the automobile as the absolute apex of human engineering, even though some thousands of years before, humans had managed to build the pyramids. Since the invention of fiction, we've credited contemporary creators with devising the most fantastical worlds ever imagined - from Samuel Taylor Coleridge's poem Kubla Khan, to Walt Disney's Disneyland. But it's hard to imagine an era more extreme than the one we're living in today. Even with the caveat of misplaced narcissism, there has never been a greater disparity between the real world and the non-real world. Between, say, the world of manufacturing, and the promised land of the metaverse. The metaverse is a more-or-less parallel rendering of the real world, in a 3D digital dimension. Although we've been promised versions of this vision for years - with names like “holograms” and “VR” - the latest portal into this alternative universe is called “Web3.” Web3 is built on the blockchain, which is, at its heart, a metaverse where we can relate to each without going through a middle-man. In other words, in this utopian digital future we won't need Facebook, Netflix, or anybody who builds an online platform for us, because, somehow, we're all going to be able to build these bridges between ourselves. So, the question is - is Web3 another empty promise about mass market adoption of life-changing Virtual Reality - which is always just about to happen but never seems to - or, is a blockchain, crypto-currency, free-to-be, Web3 world really here? Arguably New Orleans most successful entrepreneur ever is betting on option number 2.  In 2010, Patrick Comer created a real-world company called Lucid (now Cint), which dealt in collecting data. In 2021 Patrick sold Lucid for $1.1 billion. Patrick's latest venture is called Gripnr. Gripnr couldn't be more untethered to the real world if it was an acid trip. Gripnr is a Web3, blockchain-based platform that allows online game players to play a game like Dunegeons and Dragons and incorporate crypto-currency and NFTs into their online gaming world. Meanwhile, back in the real world, Stephen Bateman has a forge in the back yard of his house in Jefferson Parish. Stephen is the owner and sole employee of his company, Down The River Forge. He spends his days making knives. Stephen started the business in 2020. Today he's making high-end, hand-crafted hunting knives, kitchen knives, meat cleavers, oyster shuckers, and cane knives, for clients across the country and around the world, as far away as New Zealand, Norway, and the UK. If you want a handmade knife from Down The River Forge, your current wait time is 18-20 weeks. And, thanks to Stephen's appearances on TV, and the organic success of Down The River Forge's Instagram account, Stephen's client list is growing every week. If you've ever been in a brainstorming session, you've probably heard an encouraging moderator try and elicit input by saying, “There's no such thing as a bad idea.” On the other hand, anybody who has sat through a pitch session in which entrepreneurs pitch concepts for startup businesses, will tell you there is no shortage of bad ideas. Or so they think. In reality, there are countless stories of very successful businesses whose founders had people tell them, “It'll never work.” Patrick's startup, Gripnr, is a business that is so cutting-edge it's almost literally in a world of its own. And who would have known that there is such an enormous demand for custom knives until Stephen had the courage to commit to Down the Rive Forge. Peter has ended quite a few of these Out to Lunch shows over the years by saying “I look forward to following you and keeping up with your continued success,” but doubtful that he's ever meant it more than he does after hearing these two very different entrepreneurial tales. Out to Lunch is recorded live over lunch at NOLA Pizza in the NOLA Brewing Taproom. You can find photos from this show by Jill Lafleur at itsneworleans.com. And you can check out Patrick's last appearance on Out to Lunch talking about how he sold Lucid.See omnystudio.com/listener for privacy information.

On a recent show, we talked about Successful Exits with the founders of Turbosquid, Levelset, and Lucid. A successful exit is when your business is doing so well that someone buys it off you. In 2021 the founders of Turbosquid, Levelset and Lucid sold their New Orleans companies for $75m, $500m, and $1.1b dollars, respectively. As impressive as that is, it's not the full story about all the successful exits that are happening in the New Orleans tech sector. On this edition of Out to Lunch we take a look at two other companies who have made successful exits, from the buyer's side, as well as the seller's. Let's kick off by catching up with Darryl Glade. Darryl was on Out to Lunch back in 2019. If you want to check out that conversation, search in your podcast app for Out to Lunch - the episode was called "The Camera Doesn't Lie." Darryl's company, IMOTO Photo, specialized in taking photos for real estate listings. The quality of photos in real estate listings can make a huge difference - both in finding the right buyer, and getting the right price for the seller. We're not sure what photos Darryl used to execute his own sale, but in 2021 he sold IMOTO Photo and an allied company, Rocket Photo, for $5m, to a real estate tech company based in Quebec, Canada, called Urban Immersive. Unlike some other exits, Darryl and his whole team have stayed on after the sale. Today, IMOTO Photo is bigger than ever and has added all kinds of tech to the services it provides to home buyers and sellers, including real estate listings in the Metaverse. Since 2015 we've been following the fortunes of a local education technology company called Whetstone. Whetstone is a software platform that improves classroom teaching. It streamlines and standardizes teacher observation and instruction. You only have to meet Whetstone CEO Libby Fischer once to know she's the kind of person who's going somewhere. And, in fact, today she has gone somewhere - she's gone on her honeymoon. But before she went there, Libby led Whetstone to a successful exit.  In 2021, Whetstone was bought by another Ed-Tech company, based in Lafayette Louisiana, called SchoolMint. Like Darryl's company, everybody who was at Whetstone has stayed on at SchoolMint. Libby has become SchoolMint's Chief Operating Officer, and Whetstone's Director of Operations, Zach Hollwedel, has become SchoolMint's Vice President of Finance Operations. When we talk about local startups being bought by bigger companies, one of the frequent criticisms is that these sales siphon future earnings away from New Orleans and into the coffers of out-of-town owners.  That has not happened with the purchase of either IMOTO Photo or Whetstone. To the contrary, it looks like these successful exits are more success than exit. Everybody is still at both of these companies, and rather than siphoning off anything, these companies are both growing, creating more wealth for New Orleans. Out to Lunch is recorded live over lunch at NOLA Pizza in the NOLA Brewing Taproom. At itsneworleans.com you can find photos from this show by Jill Lafleur. And check out part I of our Successful Exit series with Patrick Comer, Matt Wisdom and Scott Wolfe Jr. See omnystudio.com/listener for privacy information.

The beginning of anything is the hardest part. The first day of school. Your first week in a new job. Or the first 12 months of a new business. According to the Small Business Association, 20% of new businesses fail in their first year. About 50% fail in the first 5 years. And after 10 years, only around 30% of businesses are still going. Of that 30%, about one quarter have what is called a “successful exit.” A successful exit is when your business is doing so well that someone buys it off you -- for a price that makes all your hard work worth it. These percentages make it sound like, if you start a business, you have a pretty good chance of a successful exit. Actually, you don't. When you do the math, your chance of getting from startup to successful exit is 0.075 %. In other words, close to zero. Which makes what happened in New Orleans in 2021 so extraordinary. In the space of a few months, we saw three stupendous successful exits. First up was Turbosquid. Turbosquid is an online marketplace for buying and selling 3D images and models that are used in everything from video games to TV commercials. The company was one of the earliest successful tech startups in New Orleans. It was founded in 2000. In 2021, co-founder Matt Wisdom sold Turbosquid to a company called Shutterstock, for $75m. Next up was Levelset. Levelset is a software-based company in the construction industry. Basically, it acts as a contractual meeting place for contractors and the many subcontractors on a construction site.  Levelset's function is managing all of the financial obligations on a construction project, so that everyone gets paid, and gets paid on time. They secure and facilitate almost $2B in payments every month. Levelset started life with the name zLien. Scott Wolfe Jr, a local New Orleans real estate attorney, started the company in 2011. In 2021, Scott sold Levelset to a company called Procore - for $500m. To round out our spectacular 2021, there was Lucid. Lucid is a New Orleans company that specializes in conducting, compiling, and analyzing consumer research. The company started out life in 2010, as Federated Sample. In 2015 it changed its name to Lucid. And in 2021 Lucid was sold to a Swedish market research firm, called The Cint Group - for $1.1B The founder and CEO of Lucid is Patrick Comer. For many years, the New Orleans economy was firmly rooted in the oil and gas industry. When big oil left the city, it seemed like only hospitality and tourism could flourish here.  Then, a little after the turn of the 21st century, New Orleanians learned a new term: “Tech startup.” We saw technology companies starting up, and growing, with the help of business incubators like Idea Village and Propeller. At the same time, we were watching Silicon Valley in California. As we witnessed the success of venture-capital-driven tech companies that came out of there, people here in New Orleans started asking, “Where's our Google or Facebook?” Well, in business terms, it hasn't taken long to answer that question. In just 10 years we've seen the successful exits of three very impressive local companies that were built here from scratch: Turbosquid, Levelset, and Lucid. And it seems like, rather than having reached what 10 years ago we considered the pinnacle of achievement, we're realizing that what we've actually reached is a new plateau. A new basecamp from which we can continue climbing. Matt, Scott, and Patrick's incredible achievements are not only an inspiration to other entrepreneurs, they're providing a foundation to help build the next generation of New Orleans businesses. Out to Lunch is recorded live over lunch at NOLA Pizza in the NOLA Brewing Taproom. You can photos from this show by Jill Lafleur at our website itsneworleans.com. And you can meet a couple of the next generation of entrepreneurs and find out about their tech startup, Bloks, "the Wix of apps" that lets you build your own app.   See omnystudio.com/listener for privacy information.

Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5. The guys kick off the episode talking about Ryan Smith's recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team. Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen's new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once. Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar. Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next. In the last news story of the day, the guys discuss the announcement from the US Census Bureau about its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey (ACS) five-year data, ahead of an expected March 2022 release date. In the last segment of the episode, Brian and Brian discuss a recent article published by INC. called, 3 Ways Market Research Makes You Dumber and What to Do Instead. They dig into the article and give their opinions on what the author states in the article. They both agree the article is clickbait and more of a description of a dysfunctional organization than an indictment of market research firms. You can read it here (https://www.inc.com/geoffrey-james/3-ways-market-research-makes-you-dumber-what-to-do-instead.html) Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender.  More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/  Email: vkrishnan@researchdefender.com   Website: https://researchdefender.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you. [00:00:19] Vignesh Krishnan: Thank you. [00:00:19] Jamin Brazil: What do you think about SampleCon? [00:00:20] Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great. [00:00:41] Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample. [00:00:47] Vignesh Krishnan: Federated Sample. [00:00:48] Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why. [00:00:50] Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one. [00:00:54] Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky? [00:01:01] Vignesh Krishnan: Exactly, yeah. [00:01:02] Jamin Brazil: It's not like me in high school, sneaking into the movie theater? [00:01:04] Vignesh Krishnan: No, exactly. [00:01:07] Jamin Brazil: So Research Defender, tell us about it? [00:01:09] Vignesh Krishnan: So our job is to help improve the data quality in the industry as well as fight fraud. We do a few other things including helping suppliers and buyers increase their conversions, because as you can imagine it's a pretty highly connected industry via API's. So a lot of the work we do is on that front trying to fight fraud. Like I said, increase data quality, increase conversions. Just have a better cleaner healthier ecosystem specifically on the quant side, but we do qual work as well obviously online. [00:01:38] Jamin Brazil: So when you think about the issues of fraud, what do you think is driving it? [00:01:42] Vignesh Krishnan: It's easy, money. So that's usually the fundamental driver. Because if there isn't that, then there is no incentive and hence you don't have fraud. So I would say that continues to be the biggest one. I think there are some theories about potentially changing opinions and so on and so forth like we saw around the election situation again in the last few years. I personally don't think that's the biggest driver around fraud in the industry. I simply come, think it comes down to incentive. [00:02:10] Jamin Brazil: Monetary framework. That's right. On social media I've been experiencing about 18.5 percent fraud. By fraud I define that as somebody says they are somebody else. In other words they are not who they say they are. Sometimes it's,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid.  More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick/  Website: https://luc.id/   Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:04] Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in - [00:00:19] Patrick Comer: Brothers in arms since the beginning. [00:00:21] Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right? [00:00:25] Patrick Comer: It was Federated Sample. Because I'm really good at branding. [00:00:26] Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it. [00:00:30] Patrick Comer: Yeah, much better. [00:00:31] Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir. [00:00:39] Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going. [00:00:49] Jamin Brazil: It is a packed house. [00:00:50] Patrick Comer: Yes, it is. [00:00:53] Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this. [00:01:03] Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved. And to see such a strong board, to see such strong and passionate sponsors, and to really see the entire industry all together here is worth that risk. Because you can imagine how they get you. Is that really the right choice? Are you supposed to let go? Are you supposed to let everyone else run the baby? The desire was it would be a neutral ground. Territory for all. That we could have a real conversation. Sometimes you have to realize the only way to make that happen is to get out. What is also incredible is Rachel and the board have taken it to a level that we never would have if it was just Lucid. I didn't understand that it would expand far greater than I would have imagined by letting it go. [00:01:57] Jamin Brazil: It's been three years that you haven't run it, but there has only been two sessions, or two instances, you haven't. What is it like for you attending and not being in charge of it? [00:02:06] Patrick Comer: Oh, so much better. So much less stress to not actually - It's much better to be the attendee than to run it. Just ask anybody who has run a conference before. You have to let - Or I have to let the agenda - The primary reasons that we're here be in everyone else's hands. It's no longer my story, or the things that I think are important are the things that are important. Literally, it's us, not just what I'm coming up with. [00:02:32] Jamin Brazil: SampleCon is this - There is not another space inside the market research space that is as comp...

My guest today couldn’t understand why the research industry wasn’t catching up to the technology of, say, the advertising industry. So he decided to do something about it. Patrick Comer is the founder of Luc.id, which helps companies make data-driven decisions inspired by the sentiments of real people. Patrick Comer is the founder of Luc.id, which helps companies make data-driven decisions inspired by the sentiments of real people. Sponsored byVervoe – If you’re considering hiring, use Vervoe to find the best candidate based on performance. Vervoe uses skills assessments that showcase the talent of every candidate so you can make better hiring decisions. Mixergy listeners who sign-up for the free three-month trial will also get a 30-min complimentary consulting session with our Customer Success team member. HostGator – Ready to take your website to the next level? Whether you're a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the second part of the two-part series related to her recent opening session at SampleCon. The session was titled Future-Proofing Our Industry and covered a range of different topics. For this episode, the focus is on the implications of the capital coming into the industry, user engagement, proving the process of user engagement, and some key lessons learned by the esteemed members of the panel, both personally and professionally, related to the impact of the Covid-19 pandemic. The panel includes Patrick Comer, the CEO and Founder of Lucid, Bob Fawson, EVP of Business Strategy for Dynata, Mario Carrasco, the Co-Founder and Principal of ThinkNow, and Rebecca Brooks, the Founder, and CEO of Alter Agents. The industry  Over the last several years and even more over the last twenty months, the amount of capital coming into the market has increased. Mergers and acquisitions have also increased, and the ecosystem appears to have expanded. New digital players are enabling more insights, and there are new buying audiences within corporations. The opportunities available for people today Mario feels that we are sitting on some incredible data which has been overlooked by marketers for a long time. He does not think that the digital add-in industry has come to grips with how that will impact the world. He feels that the sample industry is poised to fill many of the data gaps that will occur in a post-cookie world. Bob does not know how anyone in the future can be successful as a sales, brand, or operations manager without also being a bit of a data scientist. He feels that we have just seen the beginning of it because data is becoming harder to get, and more people are figuring out what data scientists do, and seeing the value of it. Patrick feels that the industry is sitting on a gold mine because, as a collective group, we have first-party data and permission to ask questions every day. What got built over the years through data insights and surveys has suddenly become interesting to many other players. Rebecca thinks that new money, new investors, and new ideas coming into the space is excellent for the industry. She is excited about having the opportunity to do something different, build differently, and think about things differently. Something else that came out of the pandemic for her was that many systems and traditional ways of doing things got exposed to be either flawed or broken. Urgency  Bob feels that we have moved into a space where there is more urgency. There is money coming into the research space. There is the opportunity, so we need to start treating the people who fuel our industry like human beings. Staying nimble Rebecca feels that companies holding onto the way things were or who try to put things back into the box will fail. Business leaders need to be nimble, open, and adaptive. Machine learning Bob thinks that we, as an industry, need to move towards machine learning. He feels that the new capital coming into the industry will facilitate that. Res tech Patrick feels that res tech plays beautifully into the direction in which things are moving. It all comes down to us holding our own in an environment where we are up against mar tech and ad tech. We need to attract talent and capital to the industry. The value of res tech The value of res tech is allowing people who do not understand our industry to feel like they do. Supply Supply is a hot topic right now because there appears to be a shortage of it. Investments scaled back when the pandemic started, and everyone resorted to purchasing on the various exchanges out there. Helping Rebecca's approach to the supply problem is to come at it from the angle of looking for ways to help people. Candid At Alter Agents, they are candid with their clients when talking about the issues they are having.

Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the first part of a two-part series she created from the session she moderated at SampleCon, which took place in Los Angeles a few weeks ago. The session was titled Future-Proofing Our Industry and covered topics that included talent topics related to how people will return to work, supply topics, and market dynamics. The panel includes Patrick Comer, the CEO and Founder of Lucid, Bob Fawson, EVP of Business Strategy for Dynata, Mario Carrasco, the Co-Founder and Principal of ThinkNow, and Rebecca Brooks, the Founder, and CEO of Alter Agents. What work looks like for the next six to twelve months Rebecca: Alter Agents had an easy transition to working full-time remotely during the pandemic. Their staff also doubled during that time. They decided to allow their lease to lapse at the end of June 2021 and keep on working remotely. It has been challenging not to have the usual opportunities to interact and chat with colleagues. So Rebecca has scheduled time to meet with everybody one-on-one, once a month, to keep connected and talk about business or personal matters. Overall, her staff is happy and working better than ever. Working from home has released them from some of the stress they were experiencing from being at work. They now communicate with one another fluidly via Slack. Rebecca's primary concern is upholding the company values and maintaining its culture. Bob: Bob feels a little concerned about onboarding and helping new team members find mentors and learn how to work in a professional environment. They have been pursuing a hybrid model, which was a shift for their company. Bob is not sure that anyone knows what their preference will be six months from now, but he is looking forward to that evolution. Bob has enjoyed seeing how resilient people are. He hopes to end up with a little more balance between work and non-work life. Mario: When ThinkNow was founded back in 2010, working from home was a core tenet. They wanted to be a cloud-first company. Their leadership works from their headquarters in Los Angeles, and they have sales staff around the country, project management teams in India, and development teams in Latin America. The hardest part of the pandemic was finding themselves unable to see their overseas employees at their annual or bi-annual gatherings. Although technology has helped, they still miss getting together in person and interacting. They have taken the approach of opening their office and letting people come in when they want to. So far, that has been working well. About 70% of the employees go in two to three times a week, and the rest go every day. They are looking at people from a holistic perspective, rather than only looking at them only from a work lens, to address some of the mental wear and tear after the pandemic. Patrick: Lucid is a global company, so they are constantly aware that the pandemic affects different parts of the world differently, and it is not over yet. They have done their best to live up to their core value of compassion. The team went out of its way to offer help to Indian people and their families and assist them in staying connected and doing business. Patrick remembers having to remind their team in India that they could have extra days off if they or their families were sick. Sharing an experience, and knowing that we are all innately very human at this time, has made Patrick a more empathetic person, and hopefully a more compassionate person too. Connecting people Bob It was supportive of Bob's company culture to see the offices in Europe or the Philippines take on the work that others could not. That connected people across cultures and across the legacy companies that make up Dynata. It has been a catalyst for a lot of expression of good within the company. Moving forward  Moving forward needs to be an organic process.

Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.

~ High-Performance Entrepreneurship ~ Lucid is a question and answers ecosystem, that connects data results with companies in the marketplace, so agencies, brands, and other organizations that need survey responses can connect directly with suppliers who provide those respondents. It is a genius idea and today on the show we have the founder of Lucid, Patrick Comer.    If you guys remember recently we interviewed Richard Koch the author of The 8020 Principle, and he talks about Uber as a network business.  Airbnb is also a network business. These network businesses are connecting the business with clients very easily by just having an app or platform to connect them. It has proven to be an incredibly lucrative and very successful business model in today's online driven world.      03:54 Who is Patrick Comer? 06:15 Patrick's Journey into Tech 10:16 Building Lucid 13:14 7-Figure Mindset VS 8-Figure Mindset 16:54 Patrick on Hiring 19:26 Lucid in the Next Decade 30:46 Maintaining Work/Life Balance 38:50 Patrick on Remote Work Culture 45:40 High-Performance Tips for Habit Building 53:12 Where to Find Patrick Comer?     Contact Info:   https://luc.id/ Patrick on Twitter: @comerpatrick     Subscribe to the Podcast:   Website:  https://www.thebusinessmethod.com/   Apple Podcasts:  http://bit.ly/TheBusinessMethod   Google Podcasts:  http://bit.ly/TheBusinessMethodGooglePodcasts   Spotify:  http://bit.ly/SpotifyTheBusinessMethod

On this episode we sat down with our friends Patrick and Iris who both have stepped out of their comfort zone and took a leap of faith, in going into a new state. Both originally from Austin, Tx. Patrick moved to Arkansas and graduated from the U of A ( University of Arkansas) with a degree in engineering. While graduating during the pandemic, he started to apply for jobs and landed one in Little Rock. While his girlfriend Iris is a college student in Georgia. Who also has traveled all around the world from going to Hong Kong to having an internship in New York. Having a long distance relationship hasn't been easy for them. Just like anyone else would, they struggled. However, true love finds it's way!! If you surround yourself with people you love and pushes you to be your very best version of you. Odds are you will succeed in life! Keep going and chase your dreams! I hope this episode brings you hope, joy, and value! Have a good one! 

Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU- Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different. In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr. Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020. In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results. Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

New Orleans is becoming a hotbed for entrepreneurial activity, and Patrick Comer intends to contribute to the growing startup energy in the region. With a background in research, data analysis, and technology development, the next new thing of course, combines all three. Patrick Comer founded Lucid with a vision to democratize data collection by applying programmatic technology to market research. Lucid is now the worldwide leader in enterprise marketplaces for sampling. Since its inception in 2010, Lucid has become one of the most successful tech startups in New Orleans, with hundreds of employees across the globe. The company has evolved to democratize market research through programmatic technology -- effectively helping global brands (like Spotify) understand changing consumer sentiments and how to best market to these new personas. All through data provided at what was previously an unprecedented pace and scale for the market research industry. Patrick also coined the term ResTech. ResTech is a comprehensive term for the software and tools that help platforms, agencies, and brands target, deliver, and analyze their insights initiatives. Patrick shares the story behind the company that now far exceeds $10 million in annual revenue. Patrick shares his belief that ResTech has the power to provide marketers with a clear roadmap to success. It helps marketers remain on the pulse of their customers’ changing sentiments so that they can understand what makes them tick, what they care about, and how to best appeal to them through personalized and targeted messaging.

Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Lucid Website (https://luc.id/) Check out Patrick Comer’s Podcast (https://luc.id/lookingglass/) In today’s data-focused, consumer-driven market, having insights into the customer mind is priceless. Getting access to that data though is another thing. But this is where innovation steps in. A pioneer of the restech or research technology landscape, Patrick Comer combines research, data analysis, and technology in his company, Lucid. We talk about their startup to scale-up story, the learnings they’ve picked up on, the shifts they’ve made, plus more. Don’t miss this episode on this extraordinary startup making waves in the industry.  We’ll talk about: Lucid and the work they do in the research tech space [01:33] Why insights are now part of an enterprise’ competitive advantage [03:46] Patrick’s reason for starting Lucid [06:40] The innovative business model of Lucid [10:08] Key learnings in growing to $100M [13:26] Competition can help you grow [17:53] There’s a lot of value in giving away all your good stuff [21:50] The creation of the restech industry is for all companies [23:25] When you are in the scaling process, documentation matters [24:28] How Patrick shifted from the startup CEO to the scaling CEO [26:49] Realizing the importance of culture and values [30:38] The switch to a decentralized office [33:11] The competition for talent is now global [35:06] What’s next for Lucid [37:48] The one thing Patrick recommends [40:38] About Our Guest: As the Founder and CEO of Lucid, Patrick Comer pioneered the restech or research technology landscape. Lucid provides access to first-party survey data in over 100 countries. A successful growth story that shows how innovation is a key driver, their mission is to change how the world’s answers are accessed. Patrick welcomes anyone to reach out to him through his Twitter.    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.  Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Welcome back to Intellicast! Today’s episode is a news-filled one! Brian Lamar and Producer Brian kick it off by talking about a couple of branding changes that occurred last week. First, the guys talk about the new omnibus services launched by Directions Research called Xcelerant. They then talk about PRS In Vivo US rebranding as Behaviorally. It leads to a conversation about how they have tied their focus into their name. Next, the guys talk about some new data privacy and legislation news. First, they discuss California’s new law, A.B. 2257, that wants research respondents to be treated as independent contractors and for incentives to be meet the minimum wage. This leads to a long discussion on the potential impact to online researchers, including whether this will lead to an increase in professional respondents, will it improve data quality, or will it be a driver to a respondent scoring system. In the second story on this topic, the guys talk about the announcement from CES from executives of 3 big tech firms that they expect a new nationwide data privacy law to be introduced by the new administration. Brian and Producer Brian then talk about a recent LinkedIn post by Patrick Comer around the Research Technology (Restech) industry. They talk about what they found interesting where different organizations are placed. You can check it out here: https://www.linkedin.com/posts/comerpatrick_restech-activity-6758033005341761536-jsyt They also touch on the launch of SampleNinja, the new DIY respondent management hub from Discuss.io, and Luth’s new panel that swaps company shares for data. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC, to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result. Listen in to hear more about this swiftly-changing scenario! Lucid, LLC, unites buyers and sellers of survey samples in over 90 countries – bridging the divide between global questions and human answers. Every day, millions of questions are answered via Lucid’s programmatic marketplace – enabling anyone, in any industry, to get real answers. Lucid’s clients can ask questions of targeted audiences and measure the effectiveness of their digital advertising. This authentic, first-party data drives powerful insights, in real-time.  Lucid is headquartered in New Orleans with offices in London, New York, Gurgaon, and Sydney. A Surprising Duality The month of March has been a rollercoaster ride for Lucid. Amidst the economic storm clouds that are brewing right now, there’s a lot of volume and strength on platforms and the number of interviews and the number of transactions have gone up. This duality has been a challenge to navigate, so Lucid has been taking a closer look behind the scenes. Not surprisingly, the surveys involving COVID-19 have increased. What they also found was that people were pushing to complete projects quickly, as companies started to invoice in order to get account payables secured while waiting for their next project. Looking Forward Will Require a Look Backward There are radical changes in behavior, purchasing, and opinion with everybody being at home right now, but analyzing this will require sorting out over time. Lucid has seen that some companies are slowing, pausing, or canceling work; and in other areas, they are speeding up, accelerating, and moving work. More companies are doing fast general population surveys without much targeting to get a couple of quick hits and then moving on, versus longer, tailored, targeted-audience surveys, just to get a handle on how things are moving around so quickly. Tough Decisions The COVID-19 pandemic has produced at least two crises: a healthcare crisis and a financial crisis, and with this in mind, Lucid has had to make some difficult decisions. Patrick addresses staffing changes and Lucid’s philosophy in assisting its terminated employees in finding other work in the market research space, as well as discussing how Lucid has been taking action regarding the impact of its remaining employees’ health and safety globally. He quotes Michael Leavitt, Former Secretary of Health and Human Services: “Everything we do before a pandemic will seem alarmist. Everything we do after a pandemic will seem inadequate.” In the face of the coming financial crisis, Patrick feels confident that his company has moved quickly and strategically to create capability, stability, and confidence in Lucid’s liquidity from a transaction-buying viewpoint. A New Normal and Its Challenges Sima and Patrick reflect on life and business post-COVID, and how the decisions we make now impact our future. There is no going back to “normal”, and many companies will suffer.  Conversely, an economic downturn is an incredible time to start a company and to implement procedures that will help it endure through the toughest of times. Patrick speaks to the various challenges that leaders face and how they should be part of the solution that needs to happen now versus using this time for company gain. _______________________________ Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! Email: Sima@simav.sg-host.com LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don’t forget to leave a rating and review!

On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC, to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result. Listen in to hear more about this swiftly-changing scenario! Lucid, LLC, unites buyers and sellers of survey […] The post Navigating Rapidly-Evolving Changes in the Marketplace with Patrick Comer | Ep. 92 appeared first on Infinity Squared, LLC.

Welcome back to Intellicast – we have a jammed packed episode for you this week! Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency and marketing to the market research industry. They also discuss her podcast Ponderings From the Perch, why she started it and what listeners can learn from it. Priscilla and the guys then get into some fun stuff where we learn about her taste in music, a book she would recommend, and her hidden talent. We then get into our Mount Rushmore of museums. Stay with us, it’s pretty cool. Prior to the great interview, the guys kick the episode off with a new Best/Worst where they taste-test the Impossible Whopper versus the original Whopper. They then jump into a discussion on Comer’s Law, a recent blog put out by Lucid Founder, Patrick Comer. You can connect with Priscilla on Twitter at @LittleBordMomma or on LinkedIn (https://www.linkedin.com/in/priscillamckinney/). Be sure to check out her podcast Ponderings From the Perch (https://podcasts.apple.com/us/podcast/ponderings-from-the-perch/id915048718) on Apple Podcasts or your favorite podcast app. To learn more about Little Bird Marketing, visit their website (https://www.littlebirdmarketing.com/). You can also connect with them on Facebook (https://www.facebook.com/littlebirdmarketing), LinkedIn (https://www.linkedin.com/company/little-bird-marketing/), Twitter at @LittleBirdMktg (https://twitter.com/LittleBirdMktg), or Instagram (https://www.instagram.com/littlebirdmktg/). Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc Brian will be speaking about the sample landscape at the Future of Insights Summit in Athen, GA on December 5-6. You can register by visiting their website: https://www.futureofinsights.com/ You can also run into us and Priscilla at the Insights Marketing Day in Denver on October 10th. You can register on their website: https://www.insights-marketing.org/

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Rob Benson, co-founder of dwindle. Contact Rob Online: rob@dwindle.app dwindle [00:00] Rob Benson with Dwindle, dwindling it down as it were.  They are a new entrant into the market research space. Really cool in real time AV testing that is designed to work alongside designers.  Enjoy the episode. [00:17]   We are live today at IIeX, the Innovation Show for market research in the U.S.  I’ve got Rob with Dwindle. You have a co-founder. Is that correct? [00:30]   That’s right.  That’s Joe. [0:31] Joe’s standing over there, but because we only have two mikes, you’re going to go ahead and represent and represent well, I’m sure. [00:36] Sure. [00:36]    OK, good.  Tell me a little bit about Dwindle.  What do you guys do? [00:39] So, a little bit of background maybe:  We come from an internet marketing background, and it’s our first conference here, our first kind of dive into market research.  We’re still trying to learn the lingo and the vernacular, which is strange. But we’re getting there. So, we started... we’ve been doing internet marketing for 15 years or so, and we have plenty branding and logo projects, right?  We kind of developed this tool out of necessity because at one point presented, I remember we presented a really big, big branding project. It was a big deal. It didn’t go so well. And we learned things during the presentation that would have been great to know beforehand, right?  So we developed this quick-choice model, where we present two images to a person on an app on their smartphone. They start tapping, and each of those taps tells us something about their preferences: whether they like literal logos versus abstract, Sara versus Sans Sara font. So, going into a branding project, our design team now is armed with this information.  So, we’ve been using it internally with great success. (probably 40 or so projects to date) and kind of sampling it out to some other agencies. It’s going well. So we wanted to come here to try to learn where we might be able to fit a product like that. [02:05]   Got it.  Now, you’re connected with Patrick Comer, who we all know as the founder and CEO of Fulcrum, now rebranded Lucid.  How do you guys know each other? [02:16] So, Patrick married my aunt, who is a...        [02:20] That really is a family connection.           [02:23] Yeah, afraid so.  I’m understanding what a tight-knit family this whole industry is, right?  So just knowing one person in that industry has put us in touch with people like you, who are heavy hitters in this place, and it’s a...   [02:38] It makes me feel old that Patrick married your aunt.   [02:42] Well, now, she’s only four years my senior.  She’s more like a big sister. Yeah, sorry. [02:50]   Patrick and I are around the same age, so. [02:51] Right.  So, his wife, my aunt, and my mom are 15 years apart. [02:57] Got it.  Totally got it.  Perfect. Thanks for the clarity.  I feel a little bit better now. Patrick, I still think I’m older than you.  Ahh, you guys have been to the show. Just today’s your first day, right? [03:07] Well, yesterday we came.  This is our first show; so, we’re still learning.   [03:10] What do you think about the show so far? [03:11] Oh, man, it’s phenomenal:  the resources and this tight-knit community.  Everybody is so willing to help and really mentor us as newbies.  We kind of weren’t sure where we might get the answers to the questions we’re having, but everybody that we’ve talked to just, whether it’s at lunch or in these break-out sessions, have been so helpful.     [03:34]    That’s awesome.  Are you... So, going back to Dwindle.

On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer – The Competitive Landscape for Lucid Everybody […] The post Patrick Comer – Perspectives on Data Collection | Ep. 037 appeared first on Infinity Squared, LLC.

On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer - The Competitive Landscape for Lucid Everybody always talks about the landscape offered by different companies, along with the competition. But Patrick has always maintained that it doesn’t matter who the competition is or who isn’t. In the end, every peer will compete against them or partner with them in some way. The reality of the situation is that all the other companies are also the clients. Regardless of the niche or category they occupy, they will still work with Lucid in one way or another. “In our world, it's neither one nor zero. It's always gray.” - Patrick Comer on competition Purpose Over Competition It is impossible to get away with pointing out peers and branding them as the enemy. What is more important is to focus on purpose and the goals. Companies will thrive as long as they are narrowly focused on their mission, values, and what they are trying to deliver. This is regardless of whether another partner has similar products or capabilities. While those may seem competitive, they are not as important as focusing on clients and a defined mission. “Purpose is far more important than comparing ourselves to other people.” - Patrick Comer The Purpose of Lucid Lucid recognizes that every single day, there are questions being asked among various global platforms. Each of these questions need the right audiences to answer them, whether they come individually or in the form of surveys. Patrick and his team connect global questions to human answers. Their second purpose is to provide real impact on the communities around them. It is easy to talk about business in the context of competition, growth, and where they fit. But every day, the people at Lucid remind themselves that they are members of society. Quick links to connect with Patrick Comer: Twitter - Patrick Comer LinkedIn - Patrick Comer Website - Lucid Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Today, my guest is Patrick Comer, Founder and CEO at Lucid. Lucid is the first global exchange for market research sample which introduced programmatic buying and selling to the market research industry. Prior to founding Lucid, Patrick has a decorated career in market research and consulting that spans 2 decades. He lives with his wife and children in New Orleans. FIND PATRICK ONLINE: Twitter: @comerpatrick LinkedIn: https://www.linkedin.com/in/comerpatrick/ https://luc.id/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. Today, my guest is Patrick Comer, founder and CEO of Lucid. Lucid is the first global exchange for market research sample which introduced programmatic buying and selling to the market research industry. Prior to founding Lucid, Patrick has a decorated career in marketing research and consulting that spans two decades. He lives with his wife and children in New Orleans. Patrick, thank you very much for being on the podcast today. [00:00:28] I am super excited to be here and to support you in this new venture. I've been excited to see what you're going to be up to, and this seems to be the perfect fit, so glad to be here. [00:00:37] Ah, thanks very much. [00:00:39] Hell yeah. Rock and roll. [00:00:39] We all know that our parents and upbringing have an impact on who we are and what we do, varying degrees of course. What did your parents do, and how did that affect your career? [00:00:49] So my parents were both priests, which meant that I got to see my father do a sermon every single Sunday, and values and the articulation of those values were important in the household, but also obviously in church every Sunday. And I was reflecting on, what did my parents teach me? What were their core, fundamental lessons that I learned? And I was reflecting on my mother and how she really taught me that it's not really about me, that the things that I do, the success that I've had with Lucid, at the end of the day, it's not about Patrick Comer. I'm not trying to achieve things for me. It's really about influencing and impacting the people around me. I'm really not the most important person in the room, and that's a humbling thing to learn from your mother. And it's really helped me, I think, be a CEO, because my job is to support the people around me, not to be the focal point myself. And I also reflect on my father, and his big lesson for me time and time again was that everyone mattered. I saw him so often spend an incredible amount of personal time with what would be conceivably the least important person in the room. And it was that presence that he had with everyone-helped me treat, quote, important people as human beings, but also the least among us as people of importance and people that need to be spent time with. And so I really look at those two things, that it's not about me and everyone matters, as kind of the bedrock of my core values from my parents. [00:02:36] It's interesting how the core values informs really who you are and what you spend your time doing. Entrepreneurship of course, and then one of the interesting things about the company that you started is where you started it, New Orleans. Can you talk to us a little bit about that? [00:02:51] I'm just really lucky I moved to New Orleans when I did. People always ask me, did you have some strategic plan of moving to New Orleans and starting a business? And it couldn't be more complex than, I had just gotten married and my wife and I were starting a family. And she's the youngest of 12, and so we decided to have that family be raised among family here in the Big Easy. So we moved three years after Katrina to New Orleans, and I thought that I was just going to connect with and network with the start...

In the New Orleans entrepreneurial community there's a conversation that comes up fairly regularly. It's speculation about who's going to be the first company in the new wave of startups to break out. To hit the big time. To be our version of Google, Facebook, or Twitter. One of the company names that surfaces near the top of everybody's list is Federated Sample. Another is 365 Connect. There's a fair chance you're saying to yourself I've never heard of either of them. As you re about to find out in this episode of Out to Lunch, Federated Sample is one of New Orleans' fastest growing companies. And 365 Connect is picking up more international awards than Brad Pitt. What do the companies actually do In the case of Federated Sample, it s super specialized statistical sampling that happen to be super important if you have a business, a service, or want to get elected and would like to know what people make of you. Patrick Comer is the co founder and CEO of Federated Sample. Kerry Kirby heads up 365 Connect. They re an online platform that connects apartment building owners, property managers, renters and lease holders and keeps them connected. In the Remember, You Heard It Here First segment of the show, Peter introduces Zubin Teherani and his new entrepreneurisl idea, First Place. Hear a fuller conversation about First Place, here. Photos taken at Commander s Palace restaurant by Cheryl DalPozzal. See omnystudio.com/listener for privacy information.