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Hosted by jamin brazil
Hosted by jamin brazil
5 episodes with jamin brazil
3 episodes with jamin brazil
2 episodes with jamin brazil
2 episodes with jamin brazil
2 episodes with jamin brazil
Hi, I'm Priscilla McKinney, CEO and Momma Bird here at Little Bird Marketing and I'm a St. Patrick's Day birthday! Everyone wants to party on my birthday and have fun. I am a fun person - very outgoing and funny (if you agree, please call one of my kids and let them know). But people often think I am a people person. I'm really not. I'm a “my kind of people” person. What I mean by that is I like people who are overtly helpful, bring energy into the room, give without thinking of getting and don't take themselves too seriously. I love this industry and have met so many colleagues who have become friends - like really good friends. I had a lot of friends before I got into this industry, but I made room for more. Do you see how much fun I'm having and want to be a part of it? Good news! In this episode I scrap the rules, call my bestie, Sarah Kotva and gossip about people in the industry. It's all good and you'll have a great time. So grab a glass of wine with us and let us introduce you to people you HAVE TO KNOW in market research. Then, go forth and connect with them online. You'll laugh, you'll cry, and you'll be in on all the jokes! Let's do this! Cheat sheet: Sarah Kotva https://www.linkedin.com/in/sarahkotva/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Ivka Markovic https://www.linkedin.com/in/ivka-markovic/ Aryn O'Donnell https://www.linkedin.com/in/arynodonnell/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ James Endersby https://www.linkedin.com/in/jamesendersby/ Adam Jolley https://www.linkedin.com/in/adamjolley/ Alex Hunt https://www.linkedin.com/in/alex-hunt-540ba910/ Vivek Bhaskaran https://www.linkedin.com/in/vivekbhaskaran/ Cynthia Harris https://www.linkedin.com/in/cdharris/ Michaela Gascon https://www.linkedin.com/in/michaelagascon/ Lisa Wilding-Brown https://www.linkedin.com/in/lisawildingbrown/ Bob Quesreshi https://www.linkedin.com/in/bobqureshi/ Ryan Barry https://www.linkedin.com/in/ryan-barry-8354036/ Dominic Carter https://www.linkedin.com/in/dominiccarterjapan/ Ted Pulsifer https://www.linkedin.com/in/tedpulsifer/ Dexter Chew https://www.linkedin.com/in/dexterchewtoronto/ Pravin Shekar https://www.linkedin.com/in/pravinshekaroutliermarketer/ Tony Cheevers https://www.linkedin.com/in/tonycheevers/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Sandy Casey https://www.linkedin.com/in/sandy-casey-a3aa702/ Leigh Caldwell https://www.linkedin.com/in/leighcaldwell/
In this episode, Dima is joined by Jamin Brazil, Chairman of HubUX, a platform for qualitative and UX Research. Jamin describes himself as a career market researcher and career entrepreneur. He shares his insights on using customer input to develop a product they will love to use and how product pricing strategies impact the revenue stream.
A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it's now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. We discuss: When should companies use virtual focus groups? What are moderating best practices? What goes into successful preparation? And more. Join us. Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4 Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message
Welcome back to Intellicast! We have a jammed packed news episode for you today. Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive. First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil's company HubUX. As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity. After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform. In a story that is right up Producer Brian's alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it. In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.” Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft. Find Marbue Online: LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is Marbue Brown, founder of the Customer Obsession Advantage and author of the "Blueprint for Customer Obsession." Prior to starting his own consulting firm, Marbue has served as the head of customer experience at Chase, global lead of customer experience at Amazon, and senior director of customer experience management at Microsoft. Marbue, thank you very much for joining us on the show. [00:00:36] Marbue Brown: Jamin, it's a pleasure to be with you and looking forward to having a very stimulating discussion. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition question and surveys. For a limited time, user seats are free.
My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies. Find Kate Online: LinkedIn: https://www.linkedin.com/in/katherineecaldwell/ Abercrombie & Fitch: https://corporate.abercrombie.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everyone. You're listening to the Happy Market Research Podcast. I am Jamin Brazil, your host. Our guest today is Kate Ioas, senior customer insights at Abercrombie and Fitch. The original Abercrombie and Fitch was founded in 1892 in New York city by David T. Abercrombie. He was an outfitter for the elite outdoorsman. Today Abercrombie and Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie and Fitch, Kate served in the research function at Disney parks, the MarTech group, and rocket companies. Kate, welcome to the podcast. [00:00:39] Kate Ioas: Thank you so much. Really happy to be here. [00:00:43] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing, again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's a huge honor to have you here. And as always, I like to provide a little bit of context for our listeners. Let's start with the first question. What did your parents do, and how did that inform what you do today? [00:01:53] Kate Ioas: For sure. So kind of interesting. So I'm obviously big in the corporate world and neither of my parents really were. My dad was actually a teacher growing up and he volunteered a lot in our school, as did my mom. Taught us art lessons, were involved in all the school carnivals and after prom and all that.
My guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, LEGO, and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. Find George Online: LinkedIn: https://www.linkedin.com/in/george-carey-250676/ The Family Room: https://familyroomllc.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi everybody, welcome to the podcast. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is George Carey, founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracker with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, Lego and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. George, welcome to the show. [00:00:45] George Carey: Thanks, Jamin. I'm happy to be here. [00:00:46] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications; Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at b-r-o-a-d dot m-s-u dot e-d-u/marketing. Again, b-r-o-a-d dot m-s-u dot e-d-u/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit have u-x dot com. It's a huge honor to have you here. I got a fair amount of exposure to Passion Points. I'm excited about talking about that topic but I wanted to provide a little bit of context for our audience. Everybody knows that emotion is really important. In fact, it has never been more important for brands to connect to consumers at an emoti...
My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and started her career as an English and Spanish teacher to elementary school students. Find Jill Online: LinkedIn: https://www.linkedin.com/in/jillkbishop/ Website: https://multilingualconnections.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody, welcome. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil and I'm going to try to get through this intro in this take. Today we are joined by Jill Kushner Bishop, the founder and CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcripts, multi-media localization, and interpretation services. Prior to founding Multilingual Connections, Jill, she was the cultural and diversity and language consultant to Chipotle and started her career as English and Spanish teacher to elementary school students. Jill, welcome to the podcast. [00:00:43] Jill Kushner Bishop: Thank you so much. I'm happy to be here. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the course you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Language is really important and I am very thankful for how you started your career and the service you had towards our young people. [00:02:04] Jill Kushner Bishop: Thank you. Language has always been such an essential part of who I am and what I do and I was excited to bring language and culture and the understanding of the connection between the two, to all different ages. [00:02:17]
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. This is episode 556. And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US. Enjoy! Alright, let's make this a kick ass day! Management Tips for Gen Z (Part Two) This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”. In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA's annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations. You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences. How Gen Z Views Themselves According to Chris and Erin's report, Gen Z views themselves as: Tech savvyOpen mindedCreativeFast learnersDetail oriented How Other Generations View Gen Z All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including… EntitledLazy NeedyMoves too fastNarcissistic While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment. For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday. My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day. Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month. The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.” Compare that to this TikTok of a Gen Zer explaining to their...
Today I'm joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. There are a few things that are very interesting about Civic Science that you may not know. First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. Find John Online: LinkedIn: https://www.linkedin.com/in/johndick/ Company: https://civicscience.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q References: Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdfThe Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is May 9th, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. This is episode 552. And, today, according to Spotify, Harry Styles' “As It Was” is the number one song in the US. I love how the music review site, pitchfork.com put it, “If Styles' last record was about having sex and feeling sad, “As It Was” seems to be about having sex, feeling sad, then getting over it.” Alright, let's make this a kick ass day! Today I'm going to cover the topic of managing employees, specifically Gen Z. This is the first of a two part series on the topic. To start, let me be honest with you…I'm not perfect and am still figuring this out. So, feedback is welcome and appreciated! Let's start with a sclesious statement. If you are a Gen Xer, that is 42 to 57 years old, then you recall the disruption to the hiring, training and engaging of Millennials as they entered the workforce. A whitepaper published in Novermber 2011 by PWC said, “The millennial generation, now entering employment, will reshape the world of work.” And they did. The risk management group Thomas McGee said, “As young professionals, they look for processes, documentation, and recruitment language as evidence of a commitment to workplace safety.” One great example is how UPS adopted VR for driver safety trainin...
In Episode 9 of Looking Outside we discuss the evolving expectations of market research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX. Jamin shares techniques he's developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities. As a voice of influence in the industry, Jamin also speaks to the importance of finding the ‘one Jamin' by building consistency and removing the ego. As he says, it's about (really) listening and being humble. Jamin also shares how he continues to push himself to learn, through active adoption of hobbies that take him into uncomfortable spaces. -- To look beyond the familiar, Jamin takes on a hobby in an area that he's less comfortable in, and actively participates in that so he's learning by doing. Right now that's in the crypto world of Coinbase and OpenSea. https://podcasts.apple.com/gb/podcast/happy-market-research-podcast/id1423733045 (Check out Jamin's Happy Market Research podcast.) https://podcasts.apple.com/gb/podcast/ep-501-how-gen-z-is-different-and-why-you-should-care/id1423733045?i=1000546970152 (Hear the episode Jo Lepore appeared on.) https://happymr.com/ep-106-edwin-wong-senior-vp-of-research-and-insights/ (And listen to the episode referenced here with Edwin Wong on communities.) -- Jamin is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000. Today, Jamin is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast. Connect with Jamin on https://www.linkedin.com/in/jaminbrazil/ (LinkedIn) and https://twitter.com/jaminbrazil (Twitter). See more on HuUX https://hubux.com/ (https://hubux.com/), and take a listen to the Happy Market Research podcast https://happymr.com/ (https://happymr.com). -- Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2022. OBOY and Neon Beach music features in Episode 9, via Soundstripe.
Find Brian Online: LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is March 28th, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's master of science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on-campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out [INAUDIBLE sounds like: MSU's] program at B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. Again, B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. HubUX is a research operations platform for private panel management, qualitative automation- including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Be warned, this episode has a few curse words. Actually, there's two. I will- you'll know when you hear them. You will find a cleaned version on our Web site, at HappyMR.com. This is Episode 516, and if you were born on March 28th, 1982, then according to Birthday Tunes, I Love Rock ‘n Roll by Joan Jett and the Blackhearts was the number one song on your birthday. Now, I was 10 years old when this song came out, and I can tell you, as a 10-year-old boy, Joan Jett symbolized sexuality and attitude. She sang about kicking ass, not putting up with anybody's bullshit, and not giving a- and here's a second curse word- fuck about what anyone thought about her sexual proclivities, and whether or not she was a switch hitter. Right from the start, this song, I Love Rock ‘n Roll, it drips with attitude. It has heavy drums that lead into kick-ass power chords that are in stereo with a “get off your ass and onto the dancefloor” hand clap. As the rhythm settles in, you get some badass riffs from the guitar, that introduce Joan Jett on the mic. Enjoy. [SONG PLAYS] [00:03:23] Jamin Brazil: So to you, birthday person, happy 30th birthday. To everybody else, let's make today a kickass day. Now, let's switch gears.
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 28, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe. Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn. But! This isn't a show on current events. It is a show about the world of consumer insights. What I'd like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like… is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on. The answers to these research questions rarely are placed in the context of our broader world. Let me be clear.
Jamin Brazil talks about the single largest impediment to growth: talent. Jamin discusses how to attract and engage employees, issues stemming from hybrid ways of working, and the significance of investing in employee morale.
This episode is in collaboration with QUAL360 North America. Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest. We are thrilled to have you on the show. QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Marcos Online: LinkedIn: https://www.linkedin.com/in/mmoldes/ Website: https://www.pinterestcareers.com/ Website: pinterest.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is February 21st, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research Program. Are you looking for a higher-paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 509, and according to Billboard's music charts, "Blinding Lights" by Canadian pop star The Weeknd has become the number-one song of all time. For today's episode,
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 14, 2022. Happy Monday & Happy Valentine's Day! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US. Today is a day to celebrate love. According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment. But brands haven't always loved their customers. When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”. As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash. The job of sales and marketing was to extract a...
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is February 7th, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. In today's episode, we'll cover: In a crazy world, how your local grocery store is keeping us connected and improving our mental health Top TunesAnd, a name change for this podcast This is episode 506 and according to Spotify, GAYLE - abcdefu is the number one song across the globe. OK! Let's jump in with both feet! HubUX (AKA me) did some research to help marketers understand consumer grocery shopping habits. On January 3rd, 2022, HubUX launched a quantitative and qualitative study among our panel with the main focus on uncovering how grocery shopping preferences have changed pre and post covid. Why do we care about this topic? Because late last year the BBC released a story titled, “How the corona virus is changing grocery shopping.” They sighted several statistics like “food delivery,” search frequency pointing to a future where consumers are not going to shop in-person. To this, I call bullshit. The participants were recruited through our panel and vetted via a video audition question. The panel was originally sourced through social platforms including Facebook, Instagram, and TikTok. All research was handled internally by HubUX. Headline 1: Today, People Still Use In-Person Grocery Stores more often than digital options. Based on our research, all consumers more frequently visit their local grocery store versus online alternatives. The average person shops for groceries 6 times per month. When I first saw this, I was a little surprised because this stated frequency is the same as what was reported pre covid according to Satistica. You can find a link to that report in the show notes. But after talking to a few participants, the usual shopper plans a weekly trip and then supplements based on running out of supplies like spices, dry goods, and proteins. Headline 2: Younger Shoppers Are Looking For Deals In fact, nearly half of all shoppers go out of their way to check the clearance area wherever they grocery shop.
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 24th, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. In today's episode, we'll cover: AnalogFolks launch a new division based on behavioral economics Meet a 12 year oldAn introduction to the Metaverse Some tips on scaling your business Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is a shameless plug. Kristin Luck and myself are launching a new cohort for The Consortium. The Consortium is a 12-month long forum that connects and supports entrepreneurs and revenue focused sales leaders who are gunning for their next big breakthrough. Kristin Luck and myself carefully curate and moderate your group of peers designed to help you navigate through business challenges and break through your revenue ceilings by leveraging the collective intelligence of others, with direct support from serial entrepreneurs who have been in the trenches and successfully exited!. For more information, check the link in the show notes or DM me on LinkedIn. This is episode 504 and according to Spotify,
Find Aruna Online: LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/ Find Aaron Online: LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 17, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host.
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Today is January 10, 2022. Happy Monday! You're listening to the Happy Market Research podcast. I'm Jamin Brazil, your host. Before intros, sponsors, and content I'd like you to join me in honoring Naomi Henderson by reading her obituary published by The Washington Post on Jan. 7, 2022. Naomi Henderson CEO of RIVA Market Research and co-founder of RIVA Training Institute, Naomi R Henderson, 77, passed away on December 21, 2021, from complications related to Covid. She was vaccinated. Naomi was born in Alexandria, Louisiana, on January 2, 1944, the second of four daughters to Joseph and Anna Hairston. As the daughter of an Army officer, she grew accustomed to traveling and starting fresh in new places. She traveled across the US six times by car, and across the Pacific Ocean twice to live in Asia. Naturally creative, Naomi wrote and performed plays in elementary school for the neighborhood families on her front porch, using bedsheets as curtains to ensure her entrances were dramatic. She attended Roosevelt High school in Washington, DC, and received undergraduate degrees in psychology and education from D.C. Teachers College and a master's in education from American University. She was a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College. She was excited to continue her education and, before becoming ill, had recently announced that she would be pursuing her doctorate in 2022. She served as a Master Trainer, teaching researchers the art and science of rigorous qualitative research techniques, writing curriculum for public and custom courses, and fulfilling her dream of leaving the industry better than when she entered. Naomi led more than 6,000 focus groups and interviewed more than 60,000 respondents in groups or individually, receiving national recognition as a Master Moderator. She's been featured by Forbes Magazine and The New York Times, with T.V. appearances including The CBS Evening News, PBS Health Week, and NBC Dateline, along with several podcasts. She married the love of her life Luc Henderson in 1964...
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Edward Online: LinkedIn: https://www.linkedin.com/in/edwardstaples/ Website: https://www.prodege.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business. [00:00:12] Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with. [00:01:17] Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention? [00:01:39] Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength. [00:01:46] Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question. [00:01:50] Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Ben Online: LinkedIn: https://www.linkedin.com/in/benkappesfga/ Website: https://focusgroupsofamerica.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast live at CRC in Dallas, Texas. Ben Kappes – nailed it – account executive, Focus Groups of America is the name of the company. Ben, thank you so much for joining me on the Happy Market Research Podcast. [00:00:18] Ben Kappes: Thank you for having me on. [00:00:19] Jamin Brazil: All right, so here we are live in person. Tell me a little bit about your business. [00:00:24] Ben Kappes: Well I guess in short FGA is a full-service research supplier and we partner with market research teams and consultants by providing them with a turnkey solution or ala carte services to support their research. [00:00:37] Jamin Brazil: Got it. Give me an example. [00:00:39] Ben Kappes: Our main services are things like recruiting and videography, but we do a lot of facilitation services as well, whether it's online or in person at a facility. [00:00:48] Jamin Brazil: Well given that you guys were predominately it sounds like in-person business pre-pandemic, the pandemic would have impacted you pretty dramatically. What do you think about getting back in person? How is that impacting you? [00:00:59] Ben Kappes: It's pretty great to be back to in person. I mean the pandemic was certainly interesting. We took a pretty dramatic shift. I guess pre-pandemic the majority of our work, I'd say like 90 percent was in person. But throughout the pandemic we've been seeing nothing but online research, which I'm sure most people in the industry have been as well. But it's certainly interesting getting back into in person but really I'm kind of indifferent one way or the other. [00:01:28] Jamin Brazil: Almost agnostic in terms of online, digital, just methodologies now. [00:01:34] Ben Kappes: Yeah, I mean in person is certainly fun. It's nice to get out of the office. But I mean online research certainly has its benefits as a lot of people have found over the last years. [00:01:44] Jamin Brazil: What do you see as a trend coming out of the pandemic that'll carry us into 2022? [00:01:49] Ben Kappes: I really – I've seen a lot of people that are planning on continuing to go with online methodologies. They find it to be cheaper, more convenient both for them and their clients. And really it just works better for them. So they're more than happy to tune into a Zoom call and you know gather their insights in that way. [00:02:08] Jamin Brazil: Yeah, so you're seeing Zoom as like one of the platforms that people are turning to for online qual? [00:02:12] Ben Kappes: Yeah, a lot of people are using Zoom. I know there's a few different you know platforms available. We actually offer our own. But ours is actually built off of Zoom. We found it to be the most robust platform and really the platform that let us tailor it for market research the best. [00:02:30] Jamin Brazil: Yeah, for sure. Zoom's – we use Zoom as well and it's been – it is just like amazing, the quality, the consistency,
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Bryant Online: LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/ Website: https://www.innovatemr.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast. [00:00:18] Bryant Leech: Yeah, this is my second time on it. [00:00:20] Jamin Brazil: Yeah, we're in person though for the first time, you and I together. [00:00:22] Bryant Leech: That's true. Yes. This is the first time we've actually met. It's great. [00:00:25] Jamin Brazil: It's kind of cool. [00:00:26] Bryant Leech: Great to meet you. [00:00:28] Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business. [00:00:38] Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it's kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that's why I ended up joining with them. They do a lot of – so they're originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it's been great. [00:01:34] Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO. [00:01:38] Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she's great. I pull her into way too many conversations than she probably deserves to be. [00:01:50] Jamin Brazil: Or needs to be. [00:01:51] Bryant Leech: Yes, exactly. [00:01:52] Jamin Brazil: Yeah, for sure. She's a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space. [00:02:01] Bryant Leech: Absolutely. [00:02:02] Jamin Brazil: Congratulations. Well, what do you think – I know it's early in the show but what do you think about getting back to in-person meetings? [00:02:08] Bryant Leech: It feels great to be back with everybody. You know I think it's good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months. [00:02:22] Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show? [00:02:27] Bryant Leech: You know I don't know exactly.
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Christina Online: LinkedIn: https://www.linkedin.com/in/charismatichristina/ Website: https://suzy.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Live at CRC. We are the Happy Market Research Podcast. Christina Corbett. Did I say it right? [00:00:05] Christina Corbett: Hello. You did. [00:00:07] Jamin Brazil: Recruiter at Suzy. [00:00:08] Christina Corbett: Yes. [00:00:08] Jamin Brazil: Suzy has been blowing up. [00:00:11] Christina Corbett: Blowing up. Thank you. I'm going to take some credit for that. [00:00:14] Jamin Brazil: You should because really a company's value I believe is largely a sum of the value of the employees. [00:00:23] Christina Corbett: Yes. [00:00:23] Jamin Brazil: So you're fulfilling a very important role by recruiting and retaining top talent. [00:00:28] Christina Corbett: Yes. [00:00:28] Jamin Brazil: But before we get into that tell me a little bit about Suzy. [00:00:31] Christina Corbett: So Suzy is your one-stop shop for all research. Our platform handles both qualitative and quantitative research all in one fell swoop so you don't have to go for any outside products, any outside data. It is all found in our platform. It's a quick turnaround. You get the best insights and your presentations are made directly in our platform so you don't even have to go to PowerPoint if you don't want to. [00:00:52] Jamin Brazil: Really cool. [00:00:53] Christina Corbett: Very cool. [00:00:54] Jamin Brazil: Love that. Of course you guys have had venture backed I believe, right. I've seen quite a few rounds of funding. [00:00:59] Christina Corbett: Yes, we are in our Series D funding, which we earned in July, $50 million. So we are so excited. You would have thought we were all getting $50 million but when someone explained to me I was still very excited; maybe a little less but still very excited. [00:01:14] Jamin Brazil: That's hilarious. So we are in person. [00:01:15] Christina Corbett: Yes. [00:01:15] Jamin Brazil: This is one of the first in-person events post-pandemic. How is it for you getting back to? [00:01:23] Christina Corbett: You know it is strange because for a while there I was like I don't know if this will ever be possible again so I'm very happy that it is. Waking up, you know more than 30 minutes before my first meeting was difficult but it was nice. I'm excited to actually see people fully, see people's shoes and like see people walking around. I'm here with some of my coworkers who I'm meeting for the first time and like it is bizarre to see how tall people are in real life. So it's great. [00:01:51] Jamin Brazil: The height thing is interesting, isn't it? [00:01:53] Christina Corbett: It is. It changes the perspective a lot. I'm sad that people know that I'm short now but it's fantastic. [00:01:59] Jamin Brazil: Me too. [00:02:01] Christina Corbett: No. [00:02:02] Jamin Brazil: We should start a support club. [00:02:04] Christina Corbett: Short-port. No, I like that better, short support. There you go. Yeah. You know, innovative. [00:02:10] Jamin Brazil: So a lot of disruption in our space.
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Mike Online: LinkedIn: https://www.linkedin.com/in/michaeldegagne/ Website: https://www.quantilope.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast. [00:00:16] Mike DeGagne: Thanks for having me. It's my second time. [00:00:18] Jamin Brazil: I know. Now, the first time was a long-form interview that we did. [00:00:21] Mike DeGagne: I think it was, yeah. [00:00:23] Jamin Brazil: And pre-pandemic, is that right? [00:00:25] Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did. [00:00:32] Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business. [00:00:39] Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma. [00:01:20] Jamin Brazil: The qual solution that you've bolted on is asynchronous, correct? [00:01:26] Mike DeGagne: Correct. [00:01:27] Jamin Brazil: Got it. Some of the competitors like Voxpopme comes to mind. Any other companies that you like seeing that framework? [00:01:34] Mike DeGagne: I mean it's usually a needs case. We are not going to be like a company that competes for in-home ethnography or online focus groups. For some people, this is going to feel like a video qual solution. And for others, this is a new question type for quant. What they haven't been able to do. [00:01:50] Jamin Brazil: That's kind of the interesting thing about it. Quant, we all understand I mean it's euphemism for survey. But qual all over sudden, opens up this well, what are you exactly? I appreciate that clarity. I really see video qual or asynchronous qual as a material growth opportunity. Because eventually we will be doing qual at scale. As I said many times, a survey is literally just a conversation at scale. Video of course being the way that we have conversations in many cases now. Being able to be able to take that data in a video format, and then being able to analyze it and subsequently report on it is pretty important. [00:02:35] Mike DeGagne: For us, the way we think about overlaying qual is with quant, we get a tremendous amount of what data and how data. What do they do, and how much do they do, and how often they do it.
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Raj Online: LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/ Website: https://www.methodify.it/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO? [00:00:09] Raj Manocha: CEO of Methodify. CEO of one of our companies, yes. [00:00:11] Jamin Brazil: Of Delvinia. [00:00:11] Raj Manocha: Of Delvinia. [00:00:12] Jamin Brazil: That's right. [00:00:13] Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well. [00:00:31] Jamin Brazil: Across the whole organization. [00:00:31] Raj Manocha: Yes. [00:00:33] Jamin Brazil: So dual role? [00:00:33] Raj Manocha: Dual role yes. [00:00:34] Jamin Brazil: That's a heavy burden. For sure. [00:00:37] Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster. And this word agile gets thrown around like crazy. But it's not just about speed, it's not just about cost, it's about process, right? So how do we get better, more efficient? Our industry hasn't really looked at process for such a long time. COVID was a great catalyst for that. So it's been interesting for us. We're up massively compared to last year and the year before that. So we expect big things, but I think the industry has really turned for a lot of this stuff as well. [00:01:31] Jamin Brazil: Right at the turn of the of the pandemic I had Adam on the show, and we had talked a lot about the transition that had taken place from in person to digital. Specifically around the workforce. Which has been pretty big. What sort of things are you guys taking out of that in terms of managing your workforce? Are you, now that things, are you retrenching back to in person or are you guys? [00:01:58] Raj Manocha: That's a great question. So we believe in the right framework for what we need to do. And so that, for a lot of our US staff, they are remote. We finally had our entire US team in the same place yesterday. Which was great. [00:02:11] Jamin Brazil: Here in Dallas? [00:02:11] Raj Manocha: Here in Dallas, we had - we flew everybody in. We did a couple meetings, but we haven't had the entire team meet everybody until the first time today or yesterday in person. So that was fantastic because that energy you can't replace. Our head office in Toronto, what we end up doing is having people come in for the right types o...
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Sergio Online: LinkedIn: https://www.linkedin.com/in/sergiooliveri/ Website: https://netbasequid.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri. [00:00:07] Sergio Oliveri: Yes. Sergio Oliveri, yup. [00:00:08] Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this. [00:00:13] Sergio Oliveri: Net Base Quid, got to love that name, right? [00:00:15] Jamin Brazil: Tell me a little bit about the company. [00:00:16] Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research. [00:00:28] Jamin Brazil: Got you. [00:00:28] Sergio Oliveri: Yeah. So it's a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It's crazy. There's. [00:00:38] Jamin Brazil: So tell me about the use case. [00:00:39] Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there's a lot of different use cases with Taco Bell but one of my favorites is – so they're trying to figure out how can they kind of – what could they do differently; what kind of – what's out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos. [00:01:20] Jamin Brazil: So they made that connection because they're utilizing your platform and they saw the crossover? [00:01:23] Sergio Oliveri: Yeah, exactly. So it kind of fuels the research. [00:01:27] Jamin Brazil: Understood. So it's like fodder for ideas and projects. [00:01:30] Sergio Oliveri: Right. And it's in real time. So even like Dick Clark Productions, they did one of these big award shows that they do and they have like this war room. So you could see host A, host B. They saw host A wasn't doing as good as host B so they gave host B more stage time and they pivoted. [00:01:48] Jamin Brazil: Yeah, makes sense. I love that. [00:01:51] Sergio Oliveri: There's so many cool use cases. Go to NetBaseQuid.com/resources and you could see all of our testimonials and. [00:01:58] Jamin Brazil: Cool. We're in person at CRC, which is pretty cool. [00:02:01] Sergio Oliveri: Isn't it great? [00:02:02] Jamin Brazil: Yeah, what do you think about that? [00:02:03] Sergio Oliveri: Right. I've been – my only commuting has been from my bedroom to my living room. Yeah. So now I get to actually get on a plane and go places, but I love it. I talked to a lot of people at this event too and they're all loving it and you know it's kind of a hybrid. It's a virtual and in person. And I still think you know this is the first event that I've been to since COVID, right, first conference. So it's good to be back and I mean just a little plug here, we're doing our live conference, Net Base Quid Live in New York and LA. So New York is going to happen November. [00:02:36]
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Tiffany Online: Website: https://murrayhillnational.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I've been in this space. Big fan. Tiffany, welcome to the show. [00:00:23] Tiffany Dixon: Thank you very much. Happy to be here. [00:00:25] Jamin Brazil: So tell me a little bit about Murray Hill. [00:00:27] Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we've got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that's – we're all based in Dallas. So our core recruiting company is – we're all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick. [00:01:18] Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that's the word for that – events in market research. What do you think about getting back in person? [00:01:29] Tiffany Dixon: Oh I think it's great. I think it's definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose. [00:01:51] Jamin Brazil: A hundred percent. [00:01:53] Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so. [00:02:10] Jamin Brazil: So it's been really good for you it sounds like. [00:02:11] Tiffany Dixon: Yes. [00:02:12] Jamin Brazil: And obviously having a focus group facility really good for that as well. [00:02:14] Tiffany Dixon: Exactly. [00:02:15] Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It's kind of like a time machine. I feel like we went ten years in the future and now we're like right here. [00:02:25] Tiffany Dixon: Yep. [00:02:26] Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic? [00:02:30] Tiffany Dixon: You know I think we're going to continue to see the online research.
Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here. To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil. We discuss: The importance of understanding Gen. Z. How is Gen Z different when it comes to working with researchers? Why are brands struggling? How can brands start working with Gen Z? Follow Jamin on LinkedIn here. --- Send in a voice message: https://anchor.fm/customer-insights-show/message
This week's special show titled "Creators United" brings together three stalwarts from the survey & market research space onto the show. Join the conversation this Friday with Vivek Bhaskaran, CEO of QuestionPro; Jeffrey Henning, Chief Research Officer at Researchscape International; and Jamin Brazil, Chairman of HubUX. They will talk about their journeys of creating platforms and tools to conduct survey research and aiding the market research and insights community and the future of the research industry.
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://www.schlesingergroup.com/en/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later," they were all sort of forced to do it immediately if they wanted to hear from their customers. And we also saw the cadence, the need to hear from customers evolve from maybe quarterly to monthly, and in some cases daily. We ran a ton of surveys around COVID and started doing a lot of qualitative events on change of purchase habits, everything, parenting across the board. So we actually saw it as somewhat of a business accelerator. [00:01:49] Jamin Brazil: So interesting. You've got a lot of - thinking about Schlesinger as one of the big names inside of the industry from both a size and also from a reach perspective and just the fact you've been around so long, how is it working for them? [00:02:04] Ted Pulsifer: It's great. It's really interesting because we went from this seven- to eight-year-old startup that was really based on technology and did a lot of work in one sort of segment of the market, which is online consumer and B2B, and then found ourselves part of a 50-year-old organization that was started by our CEO's mom in her house. And so just to live that experience of the best of the old, the best of the new. And so now our - some of the positives that we have is we've got a lot of relationships, a lot of qualitative customers that we can start working with and bring them value from the new c...
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Online: LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ Email: tmccarthy@imperium.com Website: https://www.imperium.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample. [00:00:09] Tim McCarthy: Yep. Not Sample. [00:00:10] Jamin Brazil: Just Imperium. Just Imperium. Just Imperium. [00:00:11] Tim McCarthy: Yeah. [00:00:12] Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself? [00:00:19] Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time. [00:00:35] Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right? [00:00:41] Tim McCarthy: Yeah. Yeah. Absolutely. [00:00:42] Jamin Brazil: Putting this on. [00:00:43] Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice. [00:00:45] Jamin Brazil: Yeah. That's right. What do you think about the show so far? [00:00:48] Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is. They try to make it thought provocative, like thinking about things, panels, and give a lot of time to interact. There's 15, 20 minutes here, 30 minutes there, just meet up with everyone. So I really like the format of that and I think it's what's needed right now. People need some time to just talk rather than just sit and watch someone present to. And the content that they put together is fantastic and I think they've hit nail on the head in terms of things that people are really interested in and changes that happened over the last year and a half that people haven't been able to get together and talk about. [00:01:28] Jamin Brazil: Yeah. For sure. There actually hasn't been any that I've heard anyway, like sales pitches from the stage. [00:01:32] Tim McCarthy: No. Absolutely not. And that's the nicest thing. It's like you have a whole array of people on that stage and most of them are even competitors and they're just talking about what's next, what's been going on, and how can we improve the industry. [00:01:43] Jamin Brazil: So the COVID pandemic, shelter in place, what's your big learning? [00:01:48] Tim McCarthy: So COVID was interesting for me because I started working as a GM at Imperium starting March of last year. So I came on board, shelter in place happened. And I was like, all right. I had all these plans to get our teams together and meet up, so it was a lot of Zoom meetings and phone calls and a lot of that over the last couple of years. We focus in fraud prevention and data quality services,
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender. More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com Website: https://researchdefender.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you. [00:00:19] Vignesh Krishnan: Thank you. [00:00:19] Jamin Brazil: What do you think about SampleCon? [00:00:20] Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great. [00:00:41] Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample. [00:00:47] Vignesh Krishnan: Federated Sample. [00:00:48] Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why. [00:00:50] Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one. [00:00:54] Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky? [00:01:01] Vignesh Krishnan: Exactly, yeah. [00:01:02] Jamin Brazil: It's not like me in high school, sneaking into the movie theater? [00:01:04] Vignesh Krishnan: No, exactly. [00:01:07] Jamin Brazil: So Research Defender, tell us about it? [00:01:09] Vignesh Krishnan: So our job is to help improve the data quality in the industry as well as fight fraud. We do a few other things including helping suppliers and buyers increase their conversions, because as you can imagine it's a pretty highly connected industry via API's. So a lot of the work we do is on that front trying to fight fraud. Like I said, increase data quality, increase conversions. Just have a better cleaner healthier ecosystem specifically on the quant side, but we do qual work as well obviously online. [00:01:38] Jamin Brazil: So when you think about the issues of fraud, what do you think is driving it? [00:01:42] Vignesh Krishnan: It's easy, money. So that's usually the fundamental driver. Because if there isn't that, then there is no incentive and hence you don't have fraud. So I would say that continues to be the biggest one. I think there are some theories about potentially changing opinions and so on and so forth like we saw around the election situation again in the last few years. I personally don't think that's the biggest driver around fraud in the industry. I simply come, think it comes down to incentive. [00:02:10] Jamin Brazil: Monetary framework. That's right. On social media I've been experiencing about 18.5 percent fraud. By fraud I define that as somebody says they are somebody else. In other words they are not who they say they are. Sometimes it's,
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow. More about SampleCon 2021: https://samplecon.com/ Find Mario Online: LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Website: https://thinknow.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Everybody, day two of SampleCon. I have Mario Carrasco, ThinkNow. Sir, welcome. [00:00:11] Mario Xavier Carrasco: Thank you very much. Good to see you, Jamin. [00:00:13] Jamin Brazil: Good to see you again. [00:00:15] Mario Xavier Carrasco: Yeah. Yeah. [00:00:16] Jamin Brazil: Wow. [00:00:16] Mario Xavier Carrasco: First in person. [00:00:19] Jamin Brazil: What a joy, huh? [00:00:19] Mario Xavier Carrasco: I don't think I saw- I don't even- [00:00:21] Jamin Brazil: Have we not met in person? [00:00:22] Mario Xavier Carrasco: Think I saw your- We have. [00:00:23] Jamin Brazil: We have. I thought so. [00:00:24] Mario Xavier Carrasco: We have. But I was on your podcast during the pandemic. [00:00:28] Jamin Brazil: That's right. [00:00:29] Mario Xavier Carrasco: There was no video. [00:00:30] Jamin Brazil: There wasn't any video. And I never do video on my podcasts. Yeah. And the reason why is I'm ugly. [00:00:39] Mario Xavier Carrasco: I don't do video. I've never said that out loud, but that's exactly why I don't do video either. [00:00:46] Jamin Brazil: I mean, it adds a whole 'nother layer of complexity, honesty. [00:00:49] Mario Xavier Carrasco: Right. Right. [00:00:49] Jamin Brazil: Yeah. Totally. And, then- [00:00:50] Mario Xavier Carrasco: You're self-aware about how your face looks when you say things, which is unnecessary. [00:00:56] Jamin Brazil: Exactly. Thank you very much for that. And, on top of it, it adds a whole layer of complexity to production, which we're just not set up to be able to cope with. But, yeah. Having said that, we are live in person. What do you think about the show? [00:01:11] Mario Xavier Carrasco: It's amazing. I mean, it's great to be around people. I was super anxious, to be honest, coming in. I'm somewhat of an introvert by nature, but the pandemic has made me appreciate these in person experiences more. So I'm soaking it in. It's nice. [00:01:29] Jamin Brazil: Yesterday, I- So I'm an introvert. And I actually have a little social anxiety when it comes to these kinds of events. You're nodding your head. It was hard for me, I'm not gonna lie. [00:01:40] Mario Xavier Carrasco: No [00:01:40] Jamin Brazil: It was- And I had gotten used to flexing that muscle pre-COVID, but having a whole year and a half where I didn't have to, I was- It really made me feel like the first time, that kind of sort of fear and will they like me? Like it's a high school or some stupidity like that, right? [00:01:55] Mario Xavier Carrasco: Yeah. Well, so, for me though, I think I went the opposite way in the pandemic. I much more grateful now. I think I used to just not look forward to these at all. I went begrudgingly. But, now, I'm thankful. [00:02:11] Jamin Brazil: Yeah. You can have it. [00:02:13] Mario Xavier Carrasco: I'm appreciating it. Yesterday was difficult though because I'm here local. So I got here eight am, meetings all day, and I didn't have a hotel room.
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid. More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick/ Website: https://luc.id/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:04] Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in - [00:00:19] Patrick Comer: Brothers in arms since the beginning. [00:00:21] Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right? [00:00:25] Patrick Comer: It was Federated Sample. Because I'm really good at branding. [00:00:26] Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it. [00:00:30] Patrick Comer: Yeah, much better. [00:00:31] Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir. [00:00:39] Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going. [00:00:49] Jamin Brazil: It is a packed house. [00:00:50] Patrick Comer: Yes, it is. [00:00:53] Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this. [00:01:03] Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved. And to see such a strong board, to see such strong and passionate sponsors, and to really see the entire industry all together here is worth that risk. Because you can imagine how they get you. Is that really the right choice? Are you supposed to let go? Are you supposed to let everyone else run the baby? The desire was it would be a neutral ground. Territory for all. That we could have a real conversation. Sometimes you have to realize the only way to make that happen is to get out. What is also incredible is Rachel and the board have taken it to a level that we never would have if it was just Lucid. I didn't understand that it would expand far greater than I would have imagined by letting it go. [00:01:57] Jamin Brazil: It's been three years that you haven't run it, but there has only been two sessions, or two instances, you haven't. What is it like for you attending and not being in charge of it? [00:02:06] Patrick Comer: Oh, so much better. So much less stress to not actually - It's much better to be the attendee than to run it. Just ask anybody who has run a conference before. You have to let - Or I have to let the agenda - The primary reasons that we're here be in everyone else's hands. It's no longer my story, or the things that I think are important are the things that are important. Literally, it's us, not just what I'm coming up with. [00:02:32] Jamin Brazil: SampleCon is this - There is not another space inside the market research space that is as comp...
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: knowles@feedbackloop.com Website: https://feedbackloop.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time. [00:00:09] Roddy Knowles: Has been a long time. Yeah. [00:00:10] Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there. [00:00:14] Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell. [00:00:52] Jamin Brazil: Is it predominately quant? [00:00:54] Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither? [00:00:58] Jamin Brazil: I know [00:00:59] Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said, "This is qual because of certain elements of sample size or quotas that-" How we're approaching that, whatever. So depends on who you ask. I'd say it's neither. And I say it honestly doesn't matter that much [00:01:24] Jamin Brazil: Side note, Mom, if you're listening, I am attending the conference. I would've been in the session, except I was doing the podcast. [00:01:29] Roddy Knowles: Yeah. Well, we all have our priorities. Yeah. [00:01:32] Jamin Brazil: Good. So what do you think about the conference so far? [00:01:37] Roddy Knowles: This is my first SampleCon, so did not attend when I was on the Research Now side. Now that I'm allowed to attend, I'm here. So that's good. It's been fun. So it's been good. It's been good to have in person conference again, obviously. I am having a little bit of a flashback, I'd say, to what I've seen at other conferences where we get on stage and we talk about these cool things and then, what are we gonna do next? So, now, that's what's sort of in my head, is where do we take these conversations? It's fun to hear them. There seems to be a lot of sort of alignment on what the problems are. We're not solving anything on stage or providing solutions. So my question for us, maybe for you, for everybody, is like, where do we go from here? What are we gonna do next? I'm excited to be here, cool. But, now what?
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Online: LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ Email: Jonathan.Kurzner@cint.com Website: https://www.cint.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM - [00:00:10] Jon Kurzner: EVP of the Americas. [00:00:11] Jamin Brazil: EVP of Americas. It's a big area. [00:00:13] Jon Kurzner: Huge, yes. [00:00:14] Jamin Brazil: Cint. Welcome. [00:00:16] Jon Kurzner: Thanks. First SampleCon. Great to be here. [00:00:19] Jamin Brazil: Good. Welcome. What'd you do before Cint? [00:00:21] Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that's what attracted me to come here, marry that world up with what's going on in market research. [00:00:34] Jamin Brazil: Very cool, very cool. So what do you think about the show? [00:00:36] Jon Kurzner: It's been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I've talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it. [00:00:51] Jamin Brazil: That's awesome. Favorite - have you been able to attend any sessions? [00:00:55] Jon Kurzner: Yes. [00:00:56] Jamin Brazil: Do you have a favorite callout moment in the session so far? [00:00:58] Jon Kurzner: So the conversation around talent, hiring, retaining, office spaces, just trying to make sure that we're doing everything we can in order to put people in a good spot now that we're hopefully coming toward the end of this thing I think has been the biggest theme here. We touched on it in a couple of the different sessions, so it's been great to compare notes and hear what people are thinking and saying. [00:01:17] Jamin Brazil: That's really cool. COVID, how did it impact you guys? [00:01:21] Jon Kurzner: So I guess high-level, look, at the end of the day, Cint, we're trying to automate the process for insights-gathering. And so when companies are looking to see "should we digitize, how can we create technology in a way to interact in more efficient manner," that works really well for us. And so the types of conversations we're having both with our clients, with our supply partners around making that stuff easier and building a process on top of our technology I think has worked really well for our business. And it's just been a great kind of initial foray into the space for me. [00:01:52] Jamin Brazil: Who's your ideal customer? [00:01:54] Jon Kurzner: So we have a whole bunch of different people that we work with. It's a very good question. So I don't want to leave anybody out. But the conversations I'll say - [00:02:01] "Anyone who spends money with me." [00:02:03] Jon Kurzner: That's it. Anyone with a research question, we'll take him and I'll talk to him. But I think when we're at our best, it's talking about building a process on top of our techn...
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/ Find Howard Online: LinkedIn: https://www.linkedin.com/in/howardfienberg/ Website: https://www.insightsassociation.org/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Live at SampleCon. Howard Fienberg, Insights Association, D. C. lobbyist. It is a pleasure to finally put a face to the name, sir. [00:00:11] Howard Fienberg: Likewise, Jamin. Nice to see you in person. [00:00:13] Jamin Brazil: Yeah. We're at SampleCon. What's it like being with people? [00:00:17] Howard Fienberg: It's kind of cool. Been very excited to be here and to just talk to people in person. And I've had a lot of fun. [00:00:25] Jamin Brazil: A lot of people, a lot of market researchers, don't fully- Including myself- Don't fully understand the role that you've played in maintaining our rights to be able to gather information from consumers and for consumers to be able to give us information that we can use to inform business decisions among the brands that we love. Tell us a little bit about your job and what you're doing. [00:00:50] Howard Fienberg: So I play the role of the all purpose representative for the insights industry. And that means that I am meeting with members of Congress and senators and their staff and state legislators and trying to make them aware of the industry itself, which most people aren't aware. I mean, as most folks that are listening to this podcast probably know, even getting your clients to understand what it is that they're talking to them about can be a bit of a challenge. Policy makers are in a similar boat, sometimes worse, because other than talking to them about political polling, it's something that is completely oblivious to them. So I am trying to explain to them, "All right, well here are the Insight Association members in your constituency." And that gets their attention a little bit like, "Oh, potential voters. I'm gonna pay attention to that." But it's a lot about niche policy issues that even a lot of the policy makers don't fully get their heads around, things like data policy, stuff that's bread and butter for the daily operation for almost everybody and certainly in this industry. But, also, other just business issues of taxation. Is there gonna be an extra tax on your- The sell of data or the- Just the revenue of an insights company because they're- Happen to touch a certain state's consumer data and they're gonna get a little excise tax added on for that to punish you for doing research with their- People in their state. [00:02:18] Jamin Brazil: And, of course, they don't frame it as punishment. They frame it as, this is the state where the value is created. [00:02:23] Howard Fienberg: Exactly. Therefore, we're extracting the value from you because you've extracted the value from our citizens. [00:02:29] Jamin Brazil: Exactly right. [00:02:30] Howard Fienberg: That is exactly how New York puts it. [00:02:32] Jamin Brazil: So let's talk about a specific example, which you've kind of already talked about one relative to taxation at a state level. Which I can only imagine how complex our world gets if that actually went through. Are there any other specific examples of where you've had to step in and ...
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: https://samplecon.com/ Find Don Online: LinkedIn: https://www.linkedin.com/in/dongolden/ Email: don@precisionsample.com Website: https://www.precisionsample.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. I am live at SampleCon. Apologies for the background noise. I am joined today by Don, Precision Sample is the name of the company. Don, welcome to the show. [00:00:12] Don Golden: Thank you very much. Happy to be here. [00:00:14] Jamin Brazil: What do you think about the show? [00:00:15] Don Golden: The show is great. It's been a long time since we've seen everybody. Everybody calls it SampleCon, I call it sample reunion because I'm running into folks that I've been working with for ten, 15-plus years. So a lot of old faces, but some new faces as well. And I think it's just great to be back in person. Everybody is so tired of the Zooms, and all that. [00:00:36] Jamin Brazil: Totally. One of the – it's interesting, you're a self-identified OG of the sample space, I think I can say that. How has COVID impacted us as an industry? [00:00:46] Don Golden: I think it's business as usual for the industry really. And even more so, I think that – so I've heard some stories while I've been here about the major packaged goods companies, the C-level is more connected to the insights divisions than they are before, and we're seeing it with the sample demand. Customer habits are changing and the big research buyers know it, and so there's just more research going on. So as an industry, I think, unfortunately, it's a really unfortunate event, but I think it's actually – it's pushing the industry forward because there's more need for our services than ever. Personally, the way that we're working, what I learned from this is that the office is still there, but it's empty. And the team was just so efficient during the whole pandemic, that the way that Precision Sample works now is, we were always a highly remote company, but now, everybody just works where they want and I think we have a happier team, and it's working for us. [00:01:47] Jamin Brazil: That's great. Do you think you're gonna wind up having localized team events? [00:01:52] Don Golden: Yeah, absolutely. We've always been – the Precision Sample team is about half of us are in Denver, the US team, and about half of us are right across the country. So we always do, not last year, of course, we do it once a year, get everybody together. And we're gonna do it this year, so I think everybody is pretty excited for it and then we'll just continue with that. [00:02:10] Jamin Brazil: I look forward to seeing that on LinkedIn, that will be fun. [00:02:13] Don Golden: Usually, there's a couple of pictures that leak out. [00:02:15] Jamin Brazil: So Precision Sample, talk to us, tell us about the business. [00:02:19] Don Golden: The business is – we had a good year. April and May, I think everybody in the sample space was pretty scary. We were off by about a quarter of where we expected to be, but since then – [00:02:31] Jamin Brazil: And that was April, May 2020? [00:02:33] Don Golden: 2020, yeah. And then since then, it's just been gangbusters and we've been growing, investing more in our internal panels.
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample. More about SampleCon 2021: https://samplecon.com/ Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.paradigmsample.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame. [00:00:10] Adam Jolley: Oh, thank you. [00:00:11] Jamin Brazil: Happy. It's nice, right? [00:00:14] Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world. [00:00:18] Jamin Brazil: 100%. It's like built in. [00:00:19] Adam Jolley: It does, yeah. [00:00:21] Jamin Brazil: It's perfect. Recently joined Paradigm Sample. [00:00:23] Adam Jolley: Yes. [00:00:23] Jamin Brazil: Sima Vasa. [00:00:24] Adam Jolley: Yes. [00:00:25] Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other. [00:00:30] Adam Jolley: It's wild, right? I know. [00:00:31] Jamin Brazil: And we've hugged. That was nice. [00:00:33] Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is. [00:00:41] Jamin Brazil: Totally [CROSSTALK] [00:00:42] Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing. [00:00:47] Jamin Brazil: 90% of communication is below the neck, they say, so our brain's been working on overtime just trying to interpolate what is actually happening through Zoom or other- [00:00:56] Adam Jolley: Wow. [00:00:56] Jamin Brazil: Exactly. And that's one of the reasons, interestingly enough, that if you are on a Zoom call for more than six hours, or Zoom calls for more than six hours, and you get into the car, you are driving as badly as if you were intoxicated. [00:01:11] Adam Jolley: Really? [00:01:12] Jamin Brazil: Yeah. [00:01:12] Adam Jolley: Makes sense to me. [00:01:12] Jamin Brazil: And it impacts women longer and more than men, probably; the hypothesis is because they have a little bit more caring about that experience. [00:01:24] Adam Jolley: I would say so, and more just observant in general. [00:01:26] Jamin Brazil: Yeah, [INAUDIBLE] absolutely right. [00:01:28] Adam Jolley: For sure. [00:01:29] Jamin Brazil: So it's a super-interesting- it's nice [CROSSTALK] [00:01:31] Adam Jolley: This is a lot of great data for Zoom. The get back to work thing. [00:01:36] Jamin Brazil: Let's get back to work. So talk to me about the show. What do you think? What's a highlight for you so far? [00:01:41] Adam Jolley: It's been great. I think my biggest- what I wanted to take away is figure out a true reason, or maybe a little bit more true reason, for this whole supply-demand thing that everybody's talking about. Why can't studies fill like they used to? What's going on? How are we changing that? Is there some underlying reason besides COVID, or everything's coming from the same supply river- not to say river like river, but- I wanted to try to get an for answer that, that's not a sales pitch. [00:02:14] Jamin Brazil: I get you.
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct? [00:00:12] Andrew Abony: Yeah. Got it perfect. [00:00:12] Jamin Brazil: Awesome. Business is Adbloom. Love the name. [00:00:16] Andrew Abony: Thank you. [00:00:16] Jamin Brazil: Tell me about it. [00:00:18] Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year. [00:01:05] Jamin Brazil: So you're doing things like, basically just click through, is that right? [00:01:10] Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app. People that love their pets follow- Might follow a particular influencer, a dog influencer on Instagram. And working with that type of partner, they can engage their audience in a way that's incredibly authentic, one-to-one, and really be able to get them to go participate in something like a market research campaign or to go sign up for pet insurance or to go buy a new fishing rod. So the sort of magic happens where we introduce a great client campaign with the right partner. And they just sort of organically come up with an awesome way to acquire that user form. [00:02:10] Jamin Brazil: I love that. That is- That's super modern and very different, relative to how sample is currently, generally speaking, recruited for, right? [00:02:19] Andrew Abony: Yeah. [00:02:20] Jamin Brazil: Which is normally through channel partners or publications or those sorts of models. I think it's very modern. Do you find that you're able to recruit younger audiences pretty effectively? [00:02:32] Andrew Abony: So younger audiences still remain a challenge, just like everything else. I think what we're learning and putting into practice more often than not is that you need to reach that audience, whether it's the 18-year-old video game male or the 55-year-old female, you have to reach that audience where they are ha...
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year's event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku. More about SampleCon 2021: https://samplecon.com/ Find Danielle Online: LinkedIn: https://www.linkedin.com/in/danielleblugrind/ Website: https://www.roku.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing? [00:00:11] Danielle Blugrind: I am great. Having a good time at SampleCon, how are you? [00:00:13] Jamin Brazil: I'm doing great. This is our first live event since COVID. [00:00:15] Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom. [00:00:21] Jamin Brazil: Even though it was outside, a little warm. [00:00:24] Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK. [00:00:28] Jamin Brazil: That's right. [00:00:29] Danielle Blugrind: That's conference rooms for you. [00:00:30] Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection. [00:00:35] Danielle Blugrind: Yeah. Well, that's the first thing, right? [00:00:37] Jamin Brazil: Yeah. [00:00:37] Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people. [00:00:49] Jamin Brazil: Hundred percent. [00:00:50] Danielle Blugrind: I want to contribute, so I'm going to join a panel this afternoon talking about whether things are qual, quant, or whether it matters, and how they're blending together. But, also, just talking to other people about some of the conversations that have happened this morning about respondent quality and data quality but survey quality too. Those three right now are kind of swirling around in my head and I'm looking for some better quality in some places. But I want to understand how I reach out for that versus how I control it myself too. [00:01:20] Jamin Brazil: It's so interesting. As the designer of the survey instrument, you have a lot of control over that participant experience. But what you don't have- There's this whole idea of, what is a true LOI? So my- The question is, how long does it take a participant to navigate to get qualified to your survey and then take it. So you could add three to 15 minutes on which, obviously, can have a direct impact. But, then, also, the way that the survey's designed has an impact on the overall engagement. [00:01:47] Danielle Blugrind: Right. And, so, I'm looking at, what is my role? How can I help? How can I help them have an experience that might be longer than they desire, but doesn't feel longer. And that's the difference. When I worked at Taco Bell, people always used to give Subway the best points for speed of service. And I said, "Subway's the slowest thing there is." [00:02:06] Jamin Brazil: It really is. [00:02:06] Danielle Blugrind: That's slower than drive-through. But, you know what? It's all perception, right? [00:02:09]
My guest today is Semaj Nitta, Student at Loyola University Chicago. Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center. While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. . Find Semaj Online: LinkedIn: https://www.linkedin.com/in/semajnitta/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago. Loyola University Chicago is a private catholic research university in Chicago, Illinois founded in 1870 by the Jesuits, Loyola is one of the largest catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences, anchored by the Loyola University Medical Center. While attending LUC Semaj has been supplementing her income just like many of us did through college and gaining experience as a server at a local breakfast restaurant, digital market intern, and a student caller for LUC. Semaj thank you very much for joining me on the Happy Market Research Podcast today. [00:00:53] Semaj: Thank you for having me. [00:00:57] Jamin: It’s an honor. I like to start with this kind of standard question. Give us some context for who you are. Tell us about your parents and what they have done and how that has informed what you’re doing today. [00:01:11] Semaj: Yes. Of course. Well my mom is a single parent and she’s also an immigrant and she was able to create her own business in Los Angeles, California. She worked multiple jobs to provide me the life that I've always wanted, but also working towards her goal which was to own her own hair salon. And I think being able to have a single parent but also an immigrant mother has really...
In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian breakdown some of the recent market research stories, as well as some trending LinkedIn posts. Kicking off the episode, the guys breakdown the discussion that was occurring on LinkedIn around the lack of diversity on Clubhouse. It was first mentioned by AJ Keirans, and was highlighted again by Jamin Brazil. You can check out the post here. (https://www.linkedin.com/feed/update/urn:li:activity:6765825435956854784/) They then discuss the post from Kristen Luck about a recent article in the Guardian about how Dominic Cummings, a political strategist, and advisor to Boris Johnson, talked about polling companies. It brings up a discussion on the lack of advocacy groups in Europe to speak for the industry. You can check out the post and subsequent discussion here: https://www.linkedin.com/posts/kristinluck_dominic-cummings-witness-statement-on-public-activity-6767246468102410240-egK4/) Next, the guys talk about the recent IPO of Cint on the NASDAQ Stockholm, and the new integration between Salesforce and SurveyMonkey. In the final story of the episode, the guys breakdown a recent article in Streetfight Mag by DISQO. In the article, DISQO makes the case for panel data to as the solution for advertisers and other groups in a post-cookie world. You can read the full article here: https://streetfightmag.com/2021/02/05/disqos-adamant-case-for-panel-data-as-the-post-cookie-solution/#.YDZTNehKiUn We end the episode by giving out our top 3 Girl Scout Cookie flavors. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from this episode.
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Jason Inderhees to discuss the upcoming 2021 market research conference schedule. The guys start by discussing the overall conference landscape for 2021, including the approach this year where some are still being held virtually, some taking a hybrid approach, while others are hoping to hold in-person. They also touch on some of the new events that have started due to the pandemic, including the weekly lunch sessions that Jamin Brazil puts on. Jason and Brian then talk about what they are looking forward to with in-person events, including a few specific events like IIeX and Quirks. In the last segment, Jason and Brian give a preview of the upcoming 2021 edition of The Sample Landscape Report. They talk about what is new for this year, and why it is important for anyone conducting quantitative research to read it. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich's The R.I.D.E Podcast https://podcasts.apple.com/us/podcast/the-ride-podcast/id1508085519 Sima Vasa's Data Gurus https://podcasts.apple.com/gb/podcast/data-gurus/id1351574994 Jamin Brazil's Happy MRX Podcast https://happymr.com/ Zontziry Johnson's MRXplorer http://www.mrxplorer.com/index.php/author/zontziry/ AJ Kieran's 16 oz Canvas https://www.16ozcanvas.com/podcasts and many more... Join us for this name dropping romp through what it means to collaborate meaningfully and bring out the best in ourselves, in our clients and in our colleagues. This episode includes a challenge to you, our audience to connect with all people mentioned here and see what you can do to make their professional life better, more meaningful and connected. Names have been listed here with LinkedIn links to make this task easy. You have no excuse. Adam Jolley https://www.linkedin.com/in/adamjolley/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ Sima Vasa https://www.linkedin.com/in/simavasa/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Zontziry Johnson https://www.linkedin.com/in/zontziry/ Janet Standen https://www.linkedin.com/in/janetstanden/ AJ Kierans https://www.linkedin.com/in/akeirans/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Cait Wilson https://www.linkedin.com/in/caitwilson/ Criss Corchard-Keeler https://www.linkedin.com/in/criss-corchard-keeler/ Madeline Warren https://www.linkedin.com/in/madeline-warren-31539577/ Learn more about your ad choices. Visit megaphone.fm/adchoices
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/ Website: https://www.ipsos.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me. [00:00:42] OLIVER SWEET: Thank you very much for having me. [00:00:44] JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today. [00:00:51] OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.
2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021. Referenced Guests: David PaullHosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.Podcast: https://engagious.com/insights-association-podcasts LinkedIn: www.linkedin.com/in/davidpaull Twitter: https://twitter.com/davidpaull Kathryn KorostoffHosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g LinkedIn: https://www.linkedin.com/in/kkorostoff Twitter: https://twitter.com/KathrynOnData Merrill DubrowThe host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.Podcast: https://www.marcresearch.com/#podcast LinkedIn: https://www.linkedin.com/in/merrilldubrow Twitter: https://twitter.com/merrilldubrow Sima VasaThe creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. Podcast: https://www.infinity-2.com/podcastsLinkedIn: https://www.linkedin.com/in/simavasaTwitter: https://twitter.com/simavasa Stephen GriffithsHosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills, Stephen hopes the podcast will provide the insights you need to grow your career or business. Podcast: https://diggingforinsights.comLinkedIn: https://www.linkedin.com/in/stephenrgriffiths Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ [00:00:00] Jamin Brazil: 2020 will be known for many things, including the rise of the number of podcasts. In fact, currently 37% of Americans listen to podcasts monthly, and in 2020, for the first time, more than 100 million Americans listened to at least one podcast each month. Today, we are going to hear from six podcasters about our outlook for market research in 2021. So, let's get to know our podcasters. David, let's start with you. Tell us a little bit about your podcast, Audible Insights. [00:00:33] David Paull: Hey, everyone, this is David Paull with the Audible Insights podcast, from the Insights Association. And this podcast focuses on quick take conversations during industry events, and we also do longer form interviews with industry leaders.
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