Podcasts about paytronix

Can drones solve some of the age-old issues with delivery? Naturally, there isn't one answer and it's a wide world of possibilities to explore. Tim Ridgely, VP of online ordering at Paytronix, joins QSR editorial director Danny Klein to paint a potential vision of the future and why some of these solutions might be closer to reality than operators realize.

Ahold Delhaize USA has started closing its underperforming Stop & Shop stores. Circle K will more than double its current store count in New York. And the Access Group is acquiring Paytronix.

In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital engagement platforms. Tim and Pamela explore the challenges and strategies in B2B marketing, emphasizing the importance of data-driven insights and the integration of marketing automation to enhance customer engagement and drive revenue. They discuss the evolution of marketing campaigns with the advent of social media and the critical role of intent data in understanding consumer behavior. The conversation shifts to the significance of aligning sales and marketing efforts, highlighting the collaborative approach at Paytronix. Pamela shares insights into the upcoming product focused on augmenting customer data with third-party information, aiming to provide even more personalized offers to clients. This episode sheds light on the ever-evolving landscape of marketing, emphasizing the importance of data and technology in crafting successful marketing strategies. 

Chuck Tanowitz (https://www.linkedin.com/in/ctanowitz/) is a seasoned professional in strategic communications, with a history of building strong programs that drive media and brand growth. His experience spans more than 15 years—he has played key roles in shaping the marketing and communication strategies for various brands, including Paytronix Systems, Greentown Labs, the N-Squared Innovation District, TenMarks, and a long list of others. Chuck is back on Confessions of Marketer for the second time—having joined us in 2017 in the very early days of this podcast. Transcript Mark Reed-Edwards: Welcome to this special episode of Confessions of a Marketer. I'm Mark Reed Edwards. We're back with this mini series of shows I've dubbed the Talent Showcase. These episodes focus on people in marketing, communications, PR, and allied fields who are looking for their next opportunity. My guests share their stories, successes, and how they can help their next employer or client. Today, I'm joined by Chuck Tanowitz. Chuck is a seasoned professional in strategic communications with a history of building strong programs that drive media and brand growth. His experience spans more than 15 years. He's played a key roles in shaping the marketing and communication strategies for various brands, including Paytronix Systems, Greentown Labs, the N Squared Innovation District, 10 Marks, and a long list of others. Chuck Tanowitz is back on Confessions of a Marketer for the second time, having joined us in 2017, the very early days of this podcast. Chuck, welcome back. Chuck Tanowitz: Thank you. I I really appreciate you having me on. Mark: It's great to chat. So can you tell me more about yourself beyond what I just shared, you know, your background and career path? Chuck: You know, it's interesting. I was reading an article recently that talked about developing a career portfolio as opposed to a career path, and I feel like that's actually a little bit of what I've done. Yes, the core of my career has been in PR and marketing and brand, but I've also taken on these other roles outside. That's how I ended up, for example, at the N squared Innovation District, which was really more of an economic development effort, as much it was a marketing effort. So it's given me this broad base of very interesting kind of pieces that I've done. You know, when I look at the work I did at Paytronix, which was very much traditional marketing and PR and brand, which was: drive leads and drive interest in this company. But then you look at something like N-Squared, where it was: "How do I develop a community? How do I bring in art into the project and develop placemaking? How do I connect with local colleges and universities?" And then something like Greentown Labs, where it was: "How do you build something from zero and get it known where you're trying to not necessarily build leads, but certainly build brand around a name and what it means and giving it some brand equity?" And then also creating my own PR from, which I had done a few years ago. And then also being a local advocate and sit on the Economic Development Commission. And then most recently, I spent three days in Vermont learning how to bake croissants. So it's, you know, how do I put all those things together and begin to say, "What do they all mean and how do you move forward?" Mark: Boy, there are some analogies one can make to baking related to our profession. You know, being patient, right? And letting things rise. Chuck: Yeah, sometimes I am not nearly patient enough in my rise. But yes, that is a big part of baking. In fact, I said to my wife the other day, "What I need to do when I bake is plan out a series of bakes along the way, so that while one thing is sitting and rising, I'm working on the next thing." You're right, it does align with where you are in PR, where you're kind of, yes, you might be working on a press release over here, but that's not going out, you know, for two months, three months, six weeks, whatever it is. I also need to be doing the short- term pieces that's going to be driving things forward. But that's actually, I think, where, you know, if you want to kind of bring that analogy back out, where a lot of companies are missing the boat on PR. I know when I was doing my own agency, people would say to me, "Well, how will I know PR is working in the leads that I get?" And I heard it described recently as: demand generation is my sales in this month and next month. PR and brand are my sales in six months to a year. Looking at that over the long term is very difficult to kind of parse out how much is PR and brand doing for you and how much is demand gen doing for you. Those things have to work together, but you're right, there is a lot of patience involved in that PR and brand strategy because they are long term. You're not going to flip a switch and people are just going to know about you It's going to take some time. Mark: And croissants are layered, and it's very fine layers, so maybe there's another analogy we could make there. Chuck: I don't know if you've ever made croissants, but I was learning how to lock in butter which is a whole different thing. But yes, they are layered. There's a very careful folding process you need to do to get the right layers. You need to be patient. I was so proud of myself the other day when I made these croissants and I bit into it and I could see the honeycomb layer within it was like, Oh yes, I hit all those layers just right. But again, you don't know until you're done, right? When I bake a bread, it really takes 24 hours for sourdough to mature and come to life. And you put it in the oven and at that very last step, you could burn it. You could put it in too early, too late. And suddenly all this work you've done for the last 24 hours, is shot. And that's it. Right? So there's a lot of businesses that operate like that, but PR is definitely the end of that process. You can't rely on a single launch to make or break a company. You have to do it over time because there's too many factors that could get in the way that are often outside of your control. I mean, how many of us were working on a launch and the week before something major happens in the world and it completely changes what you're trying to do, right? Happens to Hollywood all the time. How many times have you heard a movie getting delayed or moving around because another one was coming out? Or some major event happens in the world-- a news event, a death, something tragic-- and it's like, "Well, we can't release a movie into that environment." So there's a lot of places that operate like that. Businesses need to be aware that they exist in that market and they can't plan these things out and say, "We have to hit that date, otherwise we're going to die." That's not a good way to run that company. You have to think long term and having a whole host of things moving throughout the year. It's a long growth process. Mark: It's kind of interesting. I don't want to get bogged down in this subject, but ESG and DEI have cropped up in the last several years for good reason. Prior to that, it's almost like companies existed in a different world. Most of them didn't want to get involved in what was going on in the greater society. Chuck: We dealt a little bit with that at my last position. During the George Floyd protests and Black Lives Matter, before the federal government declared Juneteenth a holiday, my CEO had decided: we are going to close the office on Juneteenth. And we are going to encourage our employees to do public service, to take some time to read and to think. And we put out, you know, internally, a bunch of reading suggestions and so on. I was on the DEI committee, so I was part of that decision. And we sent an email off to our customers to let them know that we were going to be closed that day. And our customers were nationwide. Many of them were convenience stores in the Midwest and South. And we had a very mixed response back. Some people were very supportive: "Well, this makes a lot of sense." Some people felt that we were politicizing the business world. And to my CEO's credit, he said, "This is what we're doing." We didn't lose any business over it. None of that happened. And a year later, the federal government made Juneteenth a holiday regardless. So clearly, we were heading in the correct direction, but you know, he had to look at that response to say, "That's okay. I'm going to take that." And businesses do need to do that. They do need to realize that they live in a greater world and what they stand for matters. I'm seeing that shift a little bit from where it was even a year or two ago, where people are getting a little less comfortable being out there. But I do think it's important and I do think people are making purchasing decisions, at least on the consumer side, in part by what your business stands for. Mark: So this is about you, Chuck. So let's turn the focus back to you. And can you share one of your most important career accomplishments? Chuck: It's interesting that there's actually a lot of things I can pull from that. Let me start recently and go backwards a little bit in time. I was very proud of the work that I did at Paytronix in launching the brand. Getting the opportunity to launch a brand of that magnitude where it was not just, "Hey, let's just change a few aspects of how our logo looks." But this was a complete change in what we looked like, what we sounded like, who we were, how we talked about ourselves-- across the board, the tool sets, the graphic tool sets, the conversations. To have that opportunity to build that and to say, "How do I bring that out internally? How do I bring that out externally?" That was really interesting. I learned a tremendous amount from that project. I was proud of the work that I did there. I was proud of what it did for the company. There was an, you know, some immediate jumps in, you know, that, that brand awareness that happened. You don't often see that, but you know, it was nice to see those Google searches go through the roof. So you certainly saw that impact right away. Then I was sitting in a sales meeting a few months later and the chief revenue officer stood up there and said, "this is one of the things that's really working in our company. Our brand is making our sales process move faster." There's some direct result. I can see that. I was also equally proud of some of the work I did with Greentown Labs, spending a couple of years launching them into the market and getting them going from a place of sitting empty, really, to something that became very much part of the fabric of the clean tech landscape, certainly in Boston and began to emerge as we were wrapping up that work emerged around the country. They're now in Houston. And a lot of the branding and the concepts that we laid out for them, they still use today. You know, one of the things I remember we talked about early on was we were debating how do we talk about their tenants, right? Because they were charging rent. How do they talk about tenants? And we were like, "Well, if we call them member companies and we give them a badge, that's going to help our SEO." And they still talk about member companies and alumni companies and that sort of thing as part of their language. I was very proud of that work. It seems so small and minor, but it changes the nature of the way that you think about yourself. It changed nature of the way companies think about themselves within it. And then the work I did at N Squared was spectacular. Not only did we see the results and the people coming in, but one of my favorite projects was the Greenway Arts Project. We had this greenway that was really underutilized and we were looking at how do we drive awareness for the N Squared Innovation District and engage with the local community. And I synced up with Studios Without Walls to bring in sculpture. We had looked at a lot of different directions about how to do this. And we brought in this for two years, we brought in this the sculpture exhibit and not only did it get the neighborhood excited, but it completely changed the way the neighborhood looked at the center of its being where it had been looking at other areas. This was a neighborhood that didn't really have a good center of downtown. They began to look at that greenway as their center, which they hadn't before. And considering that there's a major development happening on the other side of that greenway, the fact that they changed the center of their site to that location will change long term, the way that that whole neighborhood sees itself. Mark: I think anybody who has listened to this podcast would know the answer to this question, but I'm going to ask it anyway. What do you think you can offer your next employer or client? Chuck: I certainly bring a breadth of understanding of how people think. Right? And be able to get into that conversation in a very interesting way. You know, there's the tactical: writing skills, etc., down the line. But there's certainly then the broad sweep of: "Who are we? How do we get that to market? How do we encourage people to know about us? How do we raise our awareness?" So I bring that kind of skill set. At the same time you know, I have a pretty solid track record of training people, so there's not only the ability to bring that out, but also build a team underneath me that can help execute on that and help grow that team and encourage that team and keep them engaged in storytelling. One of the things that I do take great pride in is the ability to tell that story and the ability to kind of turn that story outward. At Paytronix, I changed some things around to create what I called story- driven marketing, where we went and dug into the customer stories, figured out where those stories were, how those matched with our brand message and then move those into the various content components, the eBooks, the webinars, etc., blog posts, case studies, and pushed those out through our own marketing that we needed to get out for demand gen, but that also then fed the PR. So being able to create these systems that can run and can help build for the future is where my skill set is. And then, you need to build the infrastructure underneath it to maintain those long term. But certainly it's about: "How do you create a process that's going to continually benefit across multiple touch points?" So that's a lot of what I try to bring to the table. Mark: Well, Chuck, it was great chatting again. Always enjoy it. And I really hope this podcast helps you find your next great gig. Chuck: I appreciate it. I appreciate the time. Mark: I'm Mark Reed Edwards. Join me on the next Confessions of a Marketer.

Gift cards make great stocking stuffers — just as long as you don't stuff them in a drawer and forget about them after the holidays. Americans were expected to spend nearly $30 billion on gift cards last holiday season, according to the National Retail Federation. Restaurant gift cards were the most popular, making up one-third of those sales. Most of those gift cards were redeemed. Paytronix, which tracks restaurant gift card sales, says around 70% of gift cards are used within six months. But many cards — tens of billions of dollars' worth — wind up forgotten or otherwise unused. That's when the life of a gift card gets more complicated, with expiration dates or inactivity fees that can vary by state. After clothing, gift cards were the most popular presents last holiday season. Nearly half of Americans planned to give them, according to the National Retail Federation. But many remained unspent. Gift cards get lost or forgotten, or recipients hang on to them for a special occasion. In a July 2023 survey, the consumer finance company Bankrate found that 47% of U.S. adults had at least one unspent gift card or voucher. The average value of unused gift cards is $187 per person, a total of $23 billion. Under a federal law that went into effect in 2010, a gift card can't expire for five years from the time it was purchased or from the last time someone added money to it. Some state laws require an even longer period. In New York, for instance, any gift card purchased after Dec. 10, 2022, can't expire for nine years. What happens to the money when a gift card goes unused? It depends on the state where the retailer is incorporated. In at least 19 states — including Delaware, where many big companies are incorporated — retailers must work with state unclaimed property programs to return money from unspent gift cards to consumers. Money that isn't recovered by individual consumers is spent on public service initiatives; in the states' view, it shouldn't go to companies because they haven't provided a service to earn it.  This article was provided by The Associated Press.

What triggers loyal guests? Why stored value matters? And a Panda is getting sold in AsiaAll these headlines and more represent our thoughts and views on the world of restaurants, technology and off premise food in our round up of last week's hot news stories - subscribe today to The Digital Restaurant and register at www.deliveringthedigitalrestaurant.com for more bonus content.Articles mentioned in the video:1. Which day is the most popular for loyalty triggers? Paytronix has the data! Have you joined more loyalty programs this year?Accessible on Tuesday September 26th: http://www.paytronix.com/resources/reports/annual-loyalty-report2. Panera continues to innovate consumer interactions with one-swipe ordering, but is it time for them to invest in the back-of-house? Has anyone else had this experience?3. Thanx stored value changes the game. Are you willing to pre-pay for food?4. Delivery Hero divesting out of Asia, exploring a sale of Food Panda to Grab...I this a sign of what's to come for the US?5. HealthifyMe uses AI food recognition for calorie counting - how else could this be used?Access the full transcript here.------About the CREATE event:Catch Carl and Meredith this October 1-3 in The CREATE Experience! The CREATE Experience, hosted this Oct. 1-3 in Palm Springs by Nation's Restaurant News, is an engaging and interactive event for restaurant leaders who are looking to plug in with their peers, gain practical insights and have a relaxing retreat while they're at it. We'll be there hanging out in the CREATE Media Lounge, and you can come say hello in between sessions on technology, finance, customer experience, and more. Head to https://create.nrn.com for more information and to register for free.Support the show

How inflation is impacting loyalty, Is big-tech stifling innovation and how is automation helping Sweetgreen see a 5 point hike in margins. All these headlines and more represent our thoughts and views on the world of restaurants, technology and off premise food in our round up of last week's hot news stories - subscribe today to The Digital Restaurant and register at www.deliveringthedigitalrestaurant.com for more bonus content.Articles mentioned in the video:1. Dine Brands partners with Franklin Junction to grow internationally through virtual brands Related Article: Red Robin pulls the plug on MrBeast Burger and its own virtual brands 2. Paytronix shares how restaurants are adjusting loyalty to deal with inflation 3.  Juicer is helping restaurants communicate value to their guests 4. Chowly's CEO pushes for ongoing restaurant tech innovation 5.  Sweetgreen's infinite kitchen Access the full transcript here.Support the show

This week Chris talks to Nico Gaillot, Chief Operating Officer at Paris Baguette UK. Since moving from Northern Brittany in France to the UK, Nico has spent his professional life in Hospitality. Now heading up the UK Paris Baguette roll out, he joins us to chat about his career, the impact of tech on his team and his customers and the future. Shout outs to Feed it Back, Paytronix and Toast During the chat we discuss; Nico's background and his journey to Paris Baguette Building a business from scratch in the UK, on the back of 4000 sites worldwide! Learning from South Korea, delivering the best cakes whilst maintaining standards Automating the mundane roles, to ensure that his team spend time with the customers, not with spreadsheets Gaining reviews from his guests through tech which leads to high performance operational gearing Ensuring that when buying tech that integrations are already built, offline doesn't mean his team are & how his last check is always with his peers Scaling an operation built around people and product and much more..... The Tech on Toast Podcast is brought to you by⁠⁠ ⁠⁠⁠⁠⁠pointOne EPoS⁠⁠⁠⁠⁠.⁠⁠ ⁠⁠⁠⁠pointOne EPoS⁠⁠⁠⁠ offers the complete Epos system for your hospitality business, from mobile order and pay and self-serve kiosks to restaurant and kitchen management, pointOne has the solution. Head over to their website today to find out more and get in touch with their experienced team.

This week Chris meets Charles Gray, CRO at Paytronix. What does Paytronix do? Combining data and marketing automation in one unified dashboard makes it easy for you and makes it easy for your guests to engage with your brand while becoming loyal customers. Charles was in the UK visiting Paytronix customers so we grabbed him for a quick chat, during the chat we discussed, His focus on guest experience and how he is obsessed with the way customers can interact with their chosen brands. Working with their partner of choice in the UK , NFS Restaurant technology. Understanding how your tech stack works for your guest & ensuring that the customer journey is intuitive and smooth. How the airlines & trains have led the way in changing the way customers do interact with their favourite brands, through Kiosks and apps. How the US has switched straight back to service rather than QR codes that we had to adopt during the pandemic How Paytronix are utilising AI to understand how successful campaigns actually are by using control groups and ai learning, even to the point of understanding what day of the week any of your customers are reacting to your campaigns. Guest frequency and nurturing emails, testing and learning how customers behave and spend. Customers are seeing 30-40% increase on basket size by using subscription tailored to the customer Creating raving fans through automated digital campaigns How prompting a previous sale in online ordering check out is proving 50% more effective than offering standard " Upsells" Pumpkin Spice and educate Chris! And much more.... The Tech on Toast podcast is powered by ⁠⁠REMS Hospitality⁠⁠. Benchmark your restaurant across other venues securely and gain market share.

In spite of economic headwinds and on-going supply chain challenges, restaurants can enjoy respite in a well-executed customer engagement program. Paytronix VP of Partnerships and Business Development Dan Murphy joins us in this episode to unpack how his company—a clear leader in the customer engagement and loyalty space—leverages direct integration with POS platforms like Revel Systems to provide seamless solutions to hospitality brands focused on deepening lasting relationships with their guests.

Paytronix Andrew Robbins by Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions

Why 41% of independent restaurants are using virtual brands, False Bananas and food supply challenges, Toast trends and Wow Bao's Bao Bucks.All these headlines and more represent our thoughts and views on the world of restaurants, technology and off premise food in our round up of the last week's hot news stories - subscribe today to the Monday Minute and register at www.learn.delivery for more bonus content.Articles mentioned in the video:41% of independents are using virtual brandshttps://bit.ly/3lyP6l3starts at 0:01:44Food supply challenges reshaping how we may eat in 30 yrshttps://bbc.in/3tdQvltstarts at 0:05:16Toast trends reporthttps://bit.ly/3sPSuvIstarts at0:07:20Wow Bao and Paytronix announce rewards deal https://bit.ly/3MGafpdstarts at 0:09:00Monday Minute is now available on Spotify, Apple Podcasts, and Google Podcasts.Spotify: https://spoti.fi/3EZAoviApple Podcasts: https://apple.co/3GzePSTGoogle Podcasts: https://bit.ly/3DOTjHQFollow us on our socials!Facebook: https://www.facebook.com/learn.deliveryInstagram: https://www.instagram.com/learn.deliveryTwitter: https://twitter.com/LearnDeliveryLinkedIn: https://www.linkedin.com/company/learndeliverySupport the show

On today's Business Beat, Jeff discusses some major concerns that consumers have with the restaurant business going forward due to the pandemic. A new report from PYMENTS in collaboration with Paytronix finds that 27% of the population is concerned about spending money, and 39% are still worried about health issues related to COVID-19.Tune in to the Business Beat to learn more about how the restaurant business has been forever changed.

Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix.Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior Director of eCommerce and Guest Engagement at Checkers and Rally’s, which combined have just under 900 restaurants.

Kurt tells you how a sales duration can be looked at as a Football Field. You can check him out at https://www.paytronix.com/

Chinese Firms Grappling With $200B+ IOUs; Snapchat Parent Seeks Profits As It Raises $1B In Debt Securities; Paytronix’s Open Dining Buy Unlocks Restaurants’ Digital Front Doors

About our guest, Terri Burton: Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018. ----more---- Prior to her time at Paytronix, she spent eight years with Johnson & Johnson (J&J) in both sales and marketing positions. As a J&J Product Manager Terri had responsibility for Europe, the Middle East and Africa, for which she managed a variety of brands and projects.  Terri earned a BA (Hons) in Marketing Management from Manchester Metropolitan University Business School (UK).

Live from PXUX, Barb Millette joins us to discuss how Bloomin' Brands measures their rewards program success. Bloomin' Brands owns Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse and Wine Bar.

Live from PXUX 2018, Keith Canseco shared with us how he aims to make every guest feel like a VIP through reward program efforts. Tune in to here from a 2018 Paytronix Loyaltees winner.

The more avenues you offer for program enrollment, the higher chances you'll have of knowing 100% of your guests. Learn how to enroll more guests in episode 7 with Aubrey, one of our awesome technology consultants!

Understanding data and finding the goldmine is key for restaurant success. This episode is a data special, highlighting what the Data Insights team at Paytronix is all about.

Previously the Director of Brand Management at Togo's Eateries, Leslie Lopez now digs deep into client data with Paytronix as our newest data strategist. Leslie shares her memorable experience at Togo's and how she plans to bring a new perspective to the Paytronix data insights team.

We know it's summertime and the holidays are the last thing on your mind... but it's essential to start thinking about the holiday gift card season now. Our data shows, you should be ready to go by November 1st, so tune in and get the low-down on all things cards.

Mobile is changing the restaurant landscape drastically. Join us in our second episode for mobile madness in the marketing closet to learn that it's more than just an app.

We reveal who John is and explore the importance of knowing 100% of your guests. Michelle Tempesta, Head of Marketing at Paytronix, joins us in our first ever episode.

Live from the marketing closet, Who's John podcast brings new and refreshing insights on the evolving landscape of the customer experience today. Each week, experts in the space will share their knowledge on a breadth of topics that will allow you to better engage with your guests. So…Who’s John? Tune in weekly to find out.

Lee is Head of Data Insights at Paytronix. Paytronix provides industry leading reward programs, email clubs, promotional engine, gift and comp solutions and data insights. With these tools Paytronix helps restaurants get what the need to compel guest to choose their brands first and more often. Today, Lee will help us paint the big picture with “big data.” What is it and how can we leverage it to make our restaurants unstoppable.