Identity Revolution

In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Matt Tillman, founder of Tillman Consulting Group, to unpack the evolution of lead generation and the critical role of data in modern marketing. With over 25 years of experience, Matt traces the journey from printing leads on paper to leveraging verified data that transforms leads into qualified prospects. Matt explains how today's marketers can use data not just to find consumers—but to better understand them. By shifting from “call to understand” to “understand, then call,” businesses are creating more relevant conversations and driving higher conversion rates. He also shares real-world tactics from his LeadsCon presentation on operationalizing data to improve sales performance. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Sasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a nutrition bar company. Sasha explains how her experience as a professional athlete shaped her approach to business. She emphasizes the importance of an "athlete mindset," focusing on continuous improvement and adapting to challenges. Sasha details the company's mission to create a product that is both good for people and the planet. Sasha shares her insights on the importance of authenticity in marketing. Send Bars' messaging is rooted in transparency, from ethically sourced ingredients to real-food imagery. She describes her "spaghetti-at-the-wall" approach to marketing, highlighting the need for course correction and continuous learning. Sasha stresses the importance of data-driven decisions, understanding consumer trends, and adapting to the ever-changing market. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

On this episode of The Marketing Rapport, Tim Finnigan talks with Andy Davidson, Chief Data & Analytics Officer at Bright Mountain Media, about the importance of market research. Andy explains how Bright Mountain helps brands personalize outreach and services using data-driven insights. He reveals the disconnect between research and activation, where audience specifics get lost during campaign execution. Andy highlights the need to understand diverse market needs. Effective research identifies distinct customer groups and their unique requirements. This data allows personalized messaging and targeted campaigns, avoiding the wasteful "spray and pray" method. He shares client examples, like a Caribbean travel destination, where targeted audience strategies led to success. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

How are data, identity, and privacy shaping the future of advertising? In this episode of The Marketing Rapport, host Tim Finnigan sits down with Carmela Fournier, VP & GM of Data at Comcast Advertising, to break it down. From her early days at Nielsen to leading data innovation at Comcast, Carmela shares how measurement has evolved—and where it's headed next.  They discuss the growing importance of first-party data, the challenges of identity resolution, and how advertisers can build more precise, privacy-safe campaigns. Carmela explains how signal loss impacts ad effectiveness and why deterministic data is critical for accurate targeting and measurement. She also shares insights on Comcast's signal authentication and how it helps brands improve reach and attribution.  Looking ahead, Carmela highlights key trends in media measurement, including the convergence of TV and digital, the role of clean rooms, and why advertisers must rethink identity to stay ahead. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Marketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lauren Wetzel, CEO and Board Director at InfoSum, to explore the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies. Lauren explains why brands no longer trust third-party data exchanges and how decentralized collaboration can protect consumer privacy while maintaining marketing performance. The conversation dives into the role of privacy-enhancing technologies (PETs) and the limitations of traditional data clean rooms, which often fail to deliver true privacy protection. Lauren breaks down how businesses can securely collaborate on data without sacrificing control, speed, or efficiency. She also highlights real-world examples where privacy-first solutions have driven measurable success. They also tackle AI's impact on data privacy, the growing responsibilities of modern marketers, and how regulatory shifts in the U.S. and abroad are influencing strategies. Plus, Lauren shares insights on innovation in the space—including InfoSum's Contractless Collaboration, a game-changing approach to streamlining partnerships. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketing strategy. She highlights the importance of understanding your product and aligning sales and marketing efforts. Dea explains how Variety, a 120-year-old brand, stays relevant by embracing digital platforms, engaging fan communities, and creating video content like the Emmy-winning "Actors on Actors." She emphasizes the need to balance data analysis with intuition when making strategic decisions. Dea also discusses Variety's successful expansion into music and plans to explore the gaming and sports industries. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Tim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg to move beyond demographics and understand real consumer behavior. He emphasizes the disadvantage of relying on assumptions and outdated models when trying to reach target audiences. Jared highlights Bridg's identity resolution capabilities, rooted in point-of-sale transactions. This data helps clients identify and engage unknown or non-loyal customers by connecting purchase behavior with demographic and lifestyle insights. He illustrates this with an example of how convenience stores, often lacking strong loyalty programs, can leverage this data to understand their customers better and personalize marketing efforts. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Consumers crave personalized experiences. In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the University of Dayton, about the power of personalization in driving business growth and creating stronger customer relationships. Lissa shares real-world examples and insights from her extensive career, including work with brands like Scott's Miracle-Gro, Angie's List, and Facebook. Lissa emphasizes understanding the consumer beyond standard demographics. She highlights the importance of knowing their interests, motivations, and customer journey. Lissa explains how true personalization goes beyond simply inserting a customer's name into an email. It requires empathy and curiosity to identify unspoken needs and tailor marketing efforts accordingly. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble, Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of staying consumer-centric and using data to enhance, rather than overshadow, human insights.Paolo also highlights how Gillette integrates authenticity into product development by starting with real-world context. He explains how AI tools complement qualitative research, allowing teams to iterate and accelerate while maintaining the brand's core identity. The conversation touches on how blending technology with personal observation ensures marketing efforts remain grounded in consumer needs. Tim and Paolo reflect on the power of storytelling, the role of brand benefits, and the importance of staying bold without losing sight of a brand's identity. Paolo shares lessons from past campaigns and previews what's ahead for 2025. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their interest. Matthew emphasizes the critical need for alignment between marketing and risk functions. Mismatches can lead to inefficiencies, where potential customers are targeted but not onboarded due to risk policies. By syncing these functions, companies can streamline their processes and improve overall customer experience. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital and offline buyer interactions, particularly in industries like insurance and healthcare, where decision-making can be intricate. Gregg emphasizes how aligning sales and marketing teams is crucial for creating seamless experiences for consumers. The conversation delves into how technology, such as Invoca's, bridges the gap between digital data and human interactions. By integrating these touchpoints, companies can offer a more personalized experience while optimizing their marketing strategies. Gregg highlights the importance of understanding consumer behavior across both platforms to enhance efficiency and engagement. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

On this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich to discuss Google's change of course regarding third-party cookies. Russ, Verisk Marketing Solution's digital product and media ad tech subject matter expert, shares his take on how Google's decision impacts marketers and the future of digital advertising. He believes companies that already have robust first-party data strategies will be well-positioned for a cookieless future. Russ also advises listeners to stay vigilant and continue diversifying their ad budgets to include areas of ad tech that are not as cookie-dependent. Christine, VP of Product and Data Governance, stresses the importance of transparency and disclosure around data collection, regardless of what the future holds for cookies. She believes companies should prioritize building trust with consumers by providing them with control over their data, ultimately creating stronger relationships and better products and services. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization. The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as the focus on outcome-based measurement and the shift towards automatic, real-time campaign optimization. Throughout the discussion, she emphasizes the need for advertisers, publishers, and tech providers to collaborate in addressing CTV's growing pains and improving viewer experiences. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establishing her own agency, emphasizing the importance of innovation in driving brand growth. She highlights her experience with iconic campaigns like Dove's Real Beauty and how leveraging human intelligence can translate data into meaningful brand strategies. Sarah dives into the evolving landscape of advertising, noting the significant impact of AI and digital trends on modern marketing practices. She explains how Fletcher Knight Inc. stays ahead by embracing new technologies and maintaining a human-centric approach. The conversation touches on the challenges and opportunities faced by clients such as Weight Watchers, illustrating the importance of aligning brand strategies with changing consumer preferences and technological advancements. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles. Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when launching new ventures, sharing his own experiences of successes and failures in the industry. 

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Harmon Lyons, Chief Business Officer of Adelaide Metrics, to delve into the world of media quality measurement. Harmon shares his journey from roles at Microsoft, EA, and TransUnion to his current position at Adelaide. His career path offers unique insights into the evolving landscape of media advertising and measurement. Harmon explains how Adelaide Metrics differs from traditional measurement companies like Nielsen and Comscore. While those companies focus on audience metrics, Adelaide assesses the quality of media placements. They use data such as eye-tracking and exposure to provide scores that help advertisers understand the effectiveness of their ad placements. The discussion also touches on the importance of high-quality data in driving marketing success. Harmon emphasizes that good data is crucial for both audience targeting and media quality assessment. He highlights how Adelaide's innovative approach is helping publishers and advertisers optimize their campaigns for better outcomes. 

In this episode of The Marketing Rapport, host Tim Finnigan engages with Kieran Kennedy, Head of Marketplace at Snowflake. They discuss the importance of data democratization and how Snowflake's marketplace plays a pivotal role in facilitating seamless data sharing. Kieran emphasizes that data is most valuable when shared and integrated, contrasting it with wine that improves in isolation. He explains Snowflake's innovative approach to motionless data sharing, which enhances security and governance by eliminating the need to move data. Looking ahead, Kieran shares exciting developments at Snowflake, including the introduction of Cortex and Arctic, which focus on AI and open-source models. He underscores the company's commitment to making advanced data solutions accessible and cost-effective, thus empowering businesses to harness the full potential of their data.  

In this episode of Marketing Rapport, host Tim Finnigan welcomes Jon Watts, Managing Director at the Coalition for Innovative Media Measurement (CIMM) They dive into the evolving landscape of media measurement, discussing CIMM's strategic initiatives to enhance cross-platform TV measurement and advertising standards. Jon outlines CIMM's history, its role in shaping media innovation, and the coalition's renewed focus on improving measurement accuracy and data quality in an increasingly digital environment. Jon shares insights on the challenges and advancements in media metrics, emphasizing the necessity of integrating diverse data sources to achieve comprehensive market analytics. He highlights the significance of collaboration within the industry to foster measurement standards that reflect the current media consumption trends. The conversation also explores future directions for media measurement, including the integration of gaming and out-of-home video consumption into existing frameworks. Jon's expertise sheds light on the complexities of media data and the ongoing efforts to refine the precision of media metrics in advertising and broadcasting. 

In this episode of Marketing Rapport, host Tim Finnigan welcomes Lisa Jillson, a seasoned marketing leader from Arity. Lisa shares her extensive experience, emphasizing the vital role of third-party data in developing effective marketing strategies. She articulates how integrating various data types can create a competitive edge, advocating for a balanced approach to data utilization.Throughout the conversation, Lisa recounts her career journey, from her early days in advertising to her pivotal roles in corporate marketing. Her stories highlight the evolution of marketing tools and tactics, influenced by rapid technological advancements and the increasing significance of digital platforms.Tim and Lisa also discuss the challenges and opportunities presented by the vast amounts of available data. Lisa offers insights into how Arity leverages mobility data to enhance transportation and insurance solutions, underscoring the importance of data in decision-making processes and customer personalization.

In this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data.  Guests like Nola Solomon, Thom Gruhler, Ethan Jones, Andrew Criezis, and Kelly Barrett share their wisdom on leveraging data to enhance consumer insights, navigate privacy concerns, and drive marketing strategies forward. The core themes revolve around the importance of first-party data, data modeling, and the impact of evolving technology on marketing. Each expert contributes to a rich discussion on personalization, consumer privacy, and the integration of AI in data-driven marketing strategies.  This compilation episode not only revisits valuable lessons but also sets the stage for future discussions on how data continues to shape the marketing landscape. 

In this episode of Marketing Rapport, host Tim Finnigan engages Alec Hanson of loanDepot in a rich dialogue on evolving marketing landscapes. They dive into Hanson's transition from sales to a marketing leadership role, emphasizing the synergy between these fields for effective brand communication.  Hanson shares insights on adapting to digital trends and the importance of maintaining authenticity in marketing strategies. The conversation also highlights the critical role of personal branding in the digital era, offering listeners actionable advice on building a strong online presence.  Hanson's experience at loanDepot serves as a backdrop for discussing the challenges and opportunities presented by digital transformation in marketing. Through practical examples and personal anecdotes, this episode provides valuable perspectives on navigating change and leveraging digital tools for marketing success. 

In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital engagement platforms. Tim and Pamela explore the challenges and strategies in B2B marketing, emphasizing the importance of data-driven insights and the integration of marketing automation to enhance customer engagement and drive revenue. They discuss the evolution of marketing campaigns with the advent of social media and the critical role of intent data in understanding consumer behavior. The conversation shifts to the significance of aligning sales and marketing efforts, highlighting the collaborative approach at Paytronix. Pamela shares insights into the upcoming product focused on augmenting customer data with third-party information, aiming to provide even more personalized offers to clients. This episode sheds light on the ever-evolving landscape of marketing, emphasizing the importance of data and technology in crafting successful marketing strategies. 

To celebrate Women's History Month, The Marketing Rapport host Zora Senat sits down with Joan Woodward, Executive Vice President of Public Policy for Travelers and President of The Travelers Institute. They dive into the intricacies of navigating a successful career path in the fast-paced world of business and leadership. Joan shares her personal journey, revealing how strategic career moves and a willingness to embrace change have shaped her professional life.  The conversation offers valuable insights into the challenges and opportunities women face in the corporate world. Joan provides practical advice for young professionals on seizing opportunities, advocating for themselves, and the importance of lifelong learning. Her stories from Capitol Hill to the corporate suite illustrate the power of resilience and adaptability. Listeners will come away with inspiration and actionable strategies for career advancement. Joan's experiences underscore the importance of mentorship, networking, and personal development in achieving professional goals. This episode is a must-listen for anyone looking to make their mark in their career. 

In this episode of The Marketing Rapport, host Tim Finnigan engages with Shiv Gupta of U of Digital in a deep dive into modern marketing strategies. They discuss the evolving landscape of digital advertising, emphasizing the significance of identity resolution and data diversification. Shiv shares insights on navigating the complexities of current marketing environments, highlighting the importance of adapting to technological advancements and consumer behavior shifts. Shiv elaborates on the need for innovative approaches to achieve precise targeting and personalization. The conversation pivots to strategies that businesses can employ to remain competitive, including leveraging first-party data and exploring new channels for engagement. 

In this episode of The Marketing Rapport, host Tim Finnigan engages with Ethan Jones, a seasoned expert in insurance marketing. They delve into the evolution of the analytical mindset in marketing, emphasizing the importance of adaptability and technology. The conversation highlights the significant role of data-driven strategies in the insurance industry, particularly in navigating market challenges and customer acquisition. Ethan shares insights on the current state of the insurance market, focusing on the necessity for efficiency and targeted marketing approaches during tough economic times. The discussion also touches on the impact of AI and data utilization in shaping future marketing trends, reinforcing the need for quality data and insightful strategies. The episode concludes with a look ahead, as Ethan forecasts a stronger, more data-centric insurance industry, underscoring the ongoing need for innovation and adaptability in marketing practices. 

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Larry Kim, CEO of Customers.ai and a notable figure in the marketing world. They dive into the diverse applications of AI and data in marketing campaigns, discussing the depth and potential that many companies have yet to fully realize. Larry emphasizes the importance of customization beyond the surface level, hinting at the untapped opportunities in data utilization. The conversation shifts to the future of marketing, where Larry provides a retrospective look at the past decade. He describes it as a golden era for marketers, with search engines and social media offering unprecedented targeting capabilities. However, he also acknowledges the challenges ahead, such as the increasing costs of paid media and the monopolistic tendencies of tech giants, which are reshaping the marketing landscape. Finally, the discussion turns to the imminent changes in data privacy and the deprecation of third-party cookies. Larry stresses the need for marketers to adapt by developing new skills and strategies. He advocates for a strategic shift towards accumulating first-party data, preparing for a marketing future that may resemble the pre-digital era in its data scarcity. This episode is a wake-up call for marketers to innovate or risk obsolescence. 

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey. Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales, marketing, and product teams. Nola highlights the significance of understanding market needs and ensuring that product development aligns with customer challenges. The conversation pivots to the evolving landscape of consumer behavior, particularly in the post-COVID era, noting the resurgence of physical stores and the necessity for brands to adopt omnichannel strategies. The episode concludes with Nola stressing the critical role of first-party data in crafting personalized consumer experiences. She underscores the industry's shift towards data-driven strategies to build trust and loyalty, and the challenges presented by changes in addressability and measurement. Nola's expertise offers valuable perspectives for marketers aiming to navigate the complex digital advertising ecosystem effectively. 

In the latest episode of The Marketing Rapport, host Tim Finnigan sits down with Aarti Gupta, the esteemed head of insurance at Amazon Web Services (AWS). Aarti, known for her data-driven prowess, dives into the transformative power of AI in the workplace and its profound impact on industries, particularly insurance. Aarti emphasizes the challenges faced by data-rich organizations, highlighting the paradox of having vast amounts of data but struggling to convert it into actionable insights. She underscores the importance of a robust data foundation and a modern cloud-based architecture to effectively harness this data for business growth. Concluding the discussion, Aarti touches upon the evolving customer expectations in the digital era. From generational differences in customer interactions to the need for personalized digital experiences, she offers a glimpse into the future of customer engagement in the insurance sector. 

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Melissa Hendricks, Chief Marketing Officer at Verisk. Melissa shares her insights on the challenges and opportunities in the marketing landscape, particularly in a post-Covid world. Melissa emphasizes the importance of personalization, segmentation, and targeting in marketing. She discusses the balance between being data-driven and understanding the emotional side of marketing. She also highlights the importance of technology partners in helping marketers realize their vision and create personalized customer journeys. The conversation also touches on the role of new technologies like Gen AI in marketing. Melissa encourages marketers to explore these technologies and think about how they can be used to automate tasks and foster creative thinking. This episode provides valuable insights into the evolving world of marketing and the strategies that can help businesses succeed.

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of Lettuce Entertain You. Jennifer shares insights into the company's marketing strategies, focusing on their loyalty program and customer engagement. Jennifer highlights the company's journey in developing a custom app to engage younger customers. The app, a significant investment, successfully lowered the average age of their customer base and tripled enrollment rates. Jennifer also discusses the challenges and rewards of managing data across multiple brands, emphasizing the importance of personalization. The conversation wraps up with Jennifer sharing her experiences with digital transformation, the importance of feedback, and the upcoming launch of their new app feature. She underscores the value of direct customer interaction and the role it plays in improving their services. Tune in for a deep dive into the world of marketing from a seasoned professional's perspective. 

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Anat Baron, CEO of Stashwall. Anat, a futurist with a diverse background, shares her insights on the future of consumer trends and the role of AI in shaping it. She emphasizes the importance of authenticity and transparency in the era of savvy consumers. Anat also discusses her upcoming keynote speech at the VIA Consumer Insights & Experience Summit. While she hasn't finalized her speech, she hints at discussing major trends, the role of AI, and the importance of customer experience and personalization. She aims to address the changing consumer landscape and the critical decisions around data usage. The conversation wraps up with Anat's vision of a future where consumers sit at the center, with technology serving to enhance their lives. She believes that successful companies will be those that build direct relationships with their customers. Tune in for a deep dive into the future of consumer behavior and the evolving role of AI. 

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies. Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better. The conversation also covers the future of the insurance industry. Jeff envisions a future where insurers are empowered with a uniform set of metrics across all channels, enabling them to serve their customers better. He also shares his thoughts on how data and technology can be used to target customers effectively, making the conversation a must-listen for anyone interested in the intersection of marketing and insurance. 

In this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company. Gruhler's Fjuri helps clients tap into big data in a more powerful way. The conversation delves into the challenges companies face in accelerating revenue growth, particularly in harnessing their data. Gruhler emphasizes the importance of data governance, cleanup, and augmentation, and how these processes can unlock the potential of AI tools and features. The episode also explores Gruhler's advice for young professionals and entrepreneurs. He stresses the importance of staying curious, embracing discomfort, and continuously learning. He also highlights the need for entrepreneurs to love the infrastructure part of their business, including people management, as it forms a significant part of their journey.

In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development. Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, allowing individuals to grow and thrive in their professional lives. As a parent and a seasoned professional, Kelly provides a unique perspective on the difficulties faced by the younger generation entering the workforce today. His empathy, combined with his expertise in improvisation, offers valuable insights for aspiring and established leaders looking to effectively navigate and excel in the complex landscape of today's workplace.

What's the future of broadcast TV? Can it compete with online options?In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.   In this episode of The Marketing Rapport, Andrew Criezis, the SVP & GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.

The tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers. In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.

Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don't want. Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that will help you organize and secure your inbox while helping you protect your identity.In this episode of The Marketing Rapport, our host Cory Davis welcomes Keith Petri, the CEO & founder of lockr. Keith explains what lockr is and how it can help consumers protect their email. Keith and Cory discuss two lockr products — lockrMail and Identity lockr — and three lockr stakeholders: consumers, publishers, and partners.

Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate and what he does at M1 Finance, and how to meet customer requirements. Bob and Tim get into marketing issues and discuss the concepts of a mortgage tracker, a bias for action, and 'the functional why.'

In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn't involve technology like video conferencing and various applications for project management is unthinkable.But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs. Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology solution and integrate it into their ecosystem.In this episode of The Marketing Rapport, our host Cory Davis welcomes Mike Scafidi, the former CTO of Digitas. Mike gets into the importance of continuous value exchange and explains how he advises clients regarding new technology choices. Mike and Cory discuss the relationship between a CMO and a CTO and how to keep up with the overabundance of technologies on the landscape.

The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.In this episode of The Marketing Rapport, we welcome Barry Padgett, the CEO of Amperity to talk with our host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.

If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.Todd shares his teams' areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager to operate internationally must ask to meet different data privacy-related legal requirements.

Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We're also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in today's business world and how marketers can benefit if they focus on customer data more, especially identity and behavioral.

Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations. That's why the most reputable companies and those aspiring to become such pay a lot of attention to data governance. In this episode of Identity Revolution, Infutor's host Eric Gastevich welcomes Christine Frohlich, the Head of Data Governance at Verisk Marketing Solutions. The two discuss data governance and its three core elements – processes, technology, people – existing and upcoming data protection regulations, and resources that can help companies use data to build trust and credibility and drive business growth. 

Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data. Therefore, the sooner organizations acknowledge the power of data, the sooner they can start working on these three prerequisites for their operations' long-term success. In this episode of Identity Revolution, Colin Marden, a Senior Solutions Architect at Amazon Web Services, joins Infutor's host Eric Gastevich. Together they discuss cybersecurity, personalization, and of course data in business.

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.In this episode of Identity Revolution, Infutor's host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.In this episode of Infutor's Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk about the power of programmatic advertising, how MiQ helps their clients stand out in a saturated market, and the biggest changes in AdTech over the years.

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.But what will the future of CTV advertising look like?In this episode of Infutor's Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science.