Podcasts about prehook

What's the power of the quiz? Hint: It's significant. How can business owners improve their time management? How can you harness personalisation in marketing? These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation! A fascinating chat, Evan and Gen also dive into: How to use segmentation data Teelixer case study (5x revenue per lead) Quantifying the customer experience Podcasts and partnerships as marketing opportunities Why we shouldn't rely on discounts to get an opt-in (profit drains) Successful hooks (Discovery, curiousity) *Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing. Want to join the discussion? Message ⁠Evan⁠ or Gen on LinkedIn. ____________

Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.   In this episode...

Initially published in July 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes.  Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. In this episode, you will learn Why will personalization be the key differentiator for successful eCommerce marketing What are some methods for gathering the right data to personalize What are some of the top ways to personalize and how can these ways help you stand out Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

The more specific your marketing is to your leads, the better it'll work. Hence, quizzes. Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more […] The post MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz appeared first on The $100 MBA.

The more specific your marketing is to your leads, the better it'll work. Hence, quizzes. Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more […] The post MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz appeared first on The $100 MBA.

Quizzes are an efficient way to collect data, understand your customers, and help them find the best product for them.In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMerchants must build direct relationships and understand who their end customers are.The premise of a good quiz is that there has to be an exchange of value. There's no barrier to people sharing their information but they need to get substantial value back in return.Once you know what your hook is, you want to get an understanding of what data points you need to create segments or dynamic personal recommendations effectively.For clothing brands, some of the main use cases are style guides or fit guides. Make sure that the quiz lives on your site instead of going to a subdomain you don't want.Some brands use quizzes as an exit intent pop-up. With Black Friday and Cyber Monday coming up, it is effective to use quizzes on your existing email list.The benefit of a quiz is that you're able to ask more questions in an engaging way, then you can use conditional logic to dig deeper and make it more of a personalized experience.Challenges and goals are great ways to start, from there what matters most are gathering contact information and recommending a product.Recommended App:Canva https://www.canva.comDescript https://www.descript.comRecommended Podcast:Fresh Air with Terry Grosshttps://podcasts.apple.com/ph/podcast/fresh-air/id214089682 The All-in Podcasthttps://www.allinpodcast.co Today's Guest:Gen Furukawa is a co-founder of Prehook. They help Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Connect and learn more about Gen and Prehook here: Website: https://prehook.com E-mail Address: gen@prehook.com   Twitter: https://twitter.com/genfurukawa LinkedIn: https://www.linkedin.com/in/genfurukawa/ See what the quizzes look like here: https://prehook.com This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Here's a new tool as you work to grow your business: Gen Furukawa is co-founder of Prehook.com, a quiz platform designed specifically for eCommerce companies. Prehook allows merchants to ask questions, capture a lead and recommend a product. Listen in to learn more about Prehook and how it might be helpful to you. Work with Ciara. Podcast listeners get a special coupon for $100 OFF tuition for The Quickstart Money Makeover! Get Free Weekly Tips and Trainings Please send any business inquiries to hello@ciarastockeland.com. More About the Episode Sponsor: Leaf Book - Figure out how to take your profit first.

Here's a new tool as you work to grow your business: Gen Furukawa is co-founder of Prehook.com, a quiz platform designed specifically for eCommerce companies. Prehook allows merchants to ask questions, capture a lead and recommend a product. Listen in to learn more about Prehook and how it might be helpful to you. Work with Ciara. Podcast listeners get a special coupon for $100 OFF tuition for The Quickstart Money Makeover! Get Free Weekly Tips and Trainings Please send any business inquiries to hello@ciarastockeland.com. More About the Episode Sponsor: Leaf Book - Figure out how to take your profit first.

As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. He is also the host of his own eCommerce marketing podcast, Cart Overflow.Kevin Stagg is our Chief Marketing and Customer Officer who brings a wealth of experience from working at both B2C and B2B brands, big and small, including international companies like Microsoft and Ding.Three highlights from our discussion were:Growing brand reputation through quizzesA template for a successful quizEnriching your existing marketing lists

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.   Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Topics Covered: -Why zero party data is your greatest advantage in eCommerce marketing -How to drive sales and engagement with an eCommerce quiz -Why personalization will be the key differentiator for successful eCommerce marketing and much more… For more info: Prehook: https://prehook.com/ Twitter: https://twitter.com/genfurukawa/ LinkedIn: https://linkedin.com/in/genfurukawa **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy. However, it is more important than ever to create direct connections with consumers in light of iOS14's restrictions on third-party cookies for tracking, Chrome's deprecation of third-party cookies in browsers beginning in 2022, and the General Data Protection Regulation. That's why it's perfect timing that Gen Furukawa will be on the podcast today. He is here to share a more legitimate, effective, and cheaper alternative to better understand your customers and cater to their specific needs. Gen has been in the e-commerce space for 10+ years, with the last seven years in the e-commerce SaaS environment. Before Prehook, Gen was part of the founding team and VP of Jungle Scout, the leading software for Amazon sellers. He also hosts the e-commerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenue.  In this episode, Gen emphasizes three quiz benefits of e-commerce quizzes: They reduce customer acquisition cost The end of third-party cookies and increase in data protection Personalization attracts customers By the end of this episode, you will learn how to leverage quizzes in your direct-to-consumer business, whether or not a quiz is suitable for your brand, and how to create one. In addition, you will gain priceless insights on how to achieve personalization at scale, why fastest-growing direct-to-consumer brands use quizzes, how to promote them, and tips to increase their opt-in rate. Episode Highlights [01:45] Prehook's founder story [04:04] How to tell if your business needs a quiz [05:32] Three reasons why the fastest-growing direct-to-consumer brands leverage quizzes [05:40] The value of personalization  [07:21] How to achieve personalization at scale [10:37] How to set up a quiz [13:07] Ways used to promote quizzes [14:33] Tips to increase the opt-in rate for quizzes [18:49] What is zero-party data? [21:55] Gen's advice for growing e-commerce businesses   Quotes "I think the brands that might not benefit much from quizzes might be like a single SKU brand. So product where it's like, alright, you get one product. The decision is easy. It's more focused on can the merchant sell the product or not?" "Once you're able to understand the customer challenges and their goals, you can bridge the gap from where they currently are to where their goals are. And that's where we can fill the gap with a quiz." "Once you're layering on their needs, goals, challenges, all of a sudden, you can play to those more. And it impacts your messaging, what you're sending, when, and how." "So when people ask, like, okay, what should I consider? What should I do in building the quiz? I think the first and most important thing is to define what your goals are. Like what data points are most interesting or helpful to you to improve your segmentation and set your targeting to be more specific?" "What is the exchange of value between the merchant and the visitor? And how can you make it most compelling?" "The quiz is more like an exchange or a conversation to enhance or improve the opt-in."   Connect with Gen Furukawa Gen Furukawa's Company Website Gen Furukawa's LinkedIn Email: gen@prehook.com. | Try Prehook free for 14 + 30 days if you mention Maureen in your email Download Prehook on App Store or Shopify Gen Furukawa's Podcast: Cart Overflow   Find out more! Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab Connect with Maureen on Instagram: Maureenmwangiofficial Join our incredible community - Product Entrepreneurs Who Scale Subscribe and rate our podcast on iTunes here. Android users can subscribe and rate our podcast on Spotify. Subscribe and rate our podcast on iTunes here.

111 - This week we're talking about how you can implement quizzes at every stage of your buyer's journey to gain valuable data, engage your customers, and really boost those conversions! Check more details here!

When it comes to sales, it is all about understanding the customer. In this Expert Insight Interview, we welcome Gen Furukawa, Co-Founder of Prehook, a quiz platform for Shopify brands that helps merchants capture leads.

Ever wondered how you could stand out against the competition in your space? In this episode we have Gen, co-founder of Prehook on to teach us everything about how to use quizzes to drive real revenue for your Ecomm store. Ready to grow and scale your ecommerce business?Find out more about Prehook hereConnect with Gen from PrehookOnline Store owner? Join our free online communityReady to start selling on Shopify? Get an extended trial here:https://www.shopify.com/?ref=bitbranding  Try CommentSoldIf you're an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereSubscribe to our YouTube channel where we put out new videos 2x per week here

In today's Shopify ecommerce podcast, my guest is Gen Furukawa the Co-Founder of Prehook. (at Prehook.com) They are a growing quiz platform for Shopify merchants. Prehook helps hundreds of high growth Shopify merchants sell more, accelerate list growth, and capture zero party data with quizzes. Gen also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers. Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. See acast.com/privacy for privacy and opt-out information.

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. In this episode, you will learn Why personalization will be the key differentiator for successful eCommerce marketing Methods for gathering the right data to personalize The top ways to personalize and how can these ways help you stand out Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Gen Furukawa is the Co-Founder of Prehook.com -- helping Shopify merchants create amazing shopping experiences through quizzes and product recommendations.Consumers want an experience, not a sales pitch.The interactive quizzes give shoppers an engaging experience, and help merchants create personalized recommendations as they generate more leads, and a higher conversion rate.Gen have 10+ years in digital marketing, from bootstrapped SaaS to venture-backed SaaS and ecommerce companies.There have been successes--joining the founding team at Jungle Scout and leading the marketing to establish the company as the leader in the Amazon seller space.And failures--a food delivery service that I Co-Founded out of business school. (Lesson learned: marketing, and the ability to create demand, is critical when profit margins are razor thin).Prehook is the culmination of those experiences. Their mission is to allow every merchant to create a unique personalized experience for every shopper.Gen also hosts the E-commerce Marketing Podcast cart overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenues. KEY QUESTIONS:Virginia  01:03 How did you get on this entrepreneurial journey and decide that you needed to go out on your own?Virginia  06:22 Arre there certain brands that you work with more or more for your ideal avatar?Virginia  08:18 Were able to capture the leads and the lead information, then for that, store that company?Virginia  10:08 So do you do the interactive quizzes like Mother's Day or Father's Day or specific holidays like that? For you?Virginia  11:40 Do you ever be like, Hey, you bought someone for you bought something for your mom? Now it's time to get something for you? Do you ever kind of like Target like that, too?Virginia  12:19 Are there any big mistakes that you've kind of seen your ideal clients making? Are they kind of the ones that we've just touched on where they're too long of a welcome sequence for a gift buyer?Virginia  14:01 How do you guys get in front of your ideal clients?Virginia  15:48 What are some of your big goals in the next year or two? So whether it's personally or even just with pretty high?Virginia  16:49 What do you think? Is your number one roadblock? That might be?Virginia  18:21 So what's the best advice that you have ever received?Virginia  20:08 What's the best advice you've ever given?Virginia  23:31 How do you make sure that you're utilizing and getting that personalized information from the customer?Virginia  24:48 Is there anything that you wanted to share with us today that we haven't touched on yet?Learn more from the source!Check these out to learn more about Gen Furukawa:Interactive Quizzes & Product Recommendations for Shopify EntrepreneursTwitter: gen furukawaLinkedIn: https://linkedin.com/in/genfurukawaVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336http://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallECTune in to gain insights from the experiences of fellow entrepreneurs and learn more about setting your business up for success!

Gen Furukawa is the Co-founder of Prehook, an ecommerce company that helps Shopify merchants generate sales with quizzes and product recommendations. He has over 10 years of ecommerce experience, having worked in venture-backed SaaS companies. Before co-founding Prehook, Gen was VP of Marketing at Jungle Scout, the leading software brand for Amazon sellers. He is also the host of an ecommerce marketing podcast, Cart Overflow, where he shares how top brand operators, agencies, and tech platforms are growing their ecommerce revenues. In this episode… Consumer trends are constantly adapting, so it's essential for ecommerce brands to develop content that speaks to individual buying habits and optimizes the customer journey. With so many data points involved in dynamic personalization, how can you leverage consumer experiences to generate sales? Prehook offers an accessible and innovative way to personalize the customer experience. Their interactive quizzes use zero-party data to mimic a retail store interaction, so your customers receive product recommendations that meet their needs. And with Prehook's quiz funnels, you can create a compelling marketing campaign to drive revenue and scale your brand. In this episode of the eCommerce Profits Podcast, Joshua Chin joins Gen Furukawa, Co-founder of Prehook, to talk about optimizing the customer journey. Gen explains how Prehook uses zero-party data in their quizzes, how brands can use customer data in their marketing campaigns, and what you need to create a personalized ad experience.

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz. He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation. He dives deep into some of the ways that can personalize interactions with browsers. He shares the conversion according to their case study. Episode Action Items: To find more information about Gen, email gen@prehook.com and visit www.prehook.com ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com) (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Gen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships. This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast.  In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation.  If you are a fashion brand, you don't want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.

In this week's show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers What is a quiz A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want by recommending a product. Examples include (considering ): Asking the age of the child to recommend toys Asking the kind of products customers are looking for After the quiz, a store can send a welcome flow personalised to the customer's profile Why use quizzes? After iOS 14 brands no longer have the channels they had to run profitable ads. In the past DTC brands could create campaigns using platforms like Facebook, learn which customer segments performed best and optimise their campaigns. CPC and acquisition costs are increasing and it is more difficult for brands to understand who their customers are and how to target them Quizzes are a mechanism to learn more about your customers and optimise your marketing efforts. Benefits include: Simplifying the buying process (and improving conversion rate) Create a personalised buying experience Accelerate list growth Capture verified zero party data (data which customers directly and willingly share with a brand) Send targeted messaging (e.g. email, SMS) based on the customer's answers How to create successful quizzes A successful quiz should offer something of value to the customer for example: Personalised shopping advice e.g. recommend a product Personalised advice e.g. recommended articles Quizzes can be used at multiple stages of the buying process for example: Top of funnel – in the top navigation e.g. shopping assistance Hook for a Landing page e.g. Drive traffic from email After a process – a post postage quiz can establish attribution Feedback on products Measuring success The success of a quiz is measured through increased revenue and list growth. Who does well with quizzes? Prehook has found that the following types of products do particularly well with quizzes: Skincare Fragrance Food and drink Apparel --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

3 reasons why the fastest-growing DTC brands use a quiz. A successful e-commerce strategist, popular e-marketing podcast host and co-founder of Prehook, a leading Shopify quiz platform, explains!

We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?   Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.    Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

We've got a fun topic on deck today – quizzes for your business! And I don't mean just a lead magnet quiz. You see quizzes all around – but honestly, I never really thought about it for a product-based business before. I'm not talking about quizzes where you find out what animal most represents your personality or what your hidden name is based on a birth month or day. Those are fun and all … but not for business. More Than Just A Lead Magnet Quiz We focus on how quizzes can be used to: Provide a personalized https://giftbizunwrapped.com/episodes/how-is-your-customer-service (customer experience) that leads to more sales Generate leads (aka a lead magnet quiz) & https://giftbizunwrapped.com/episodes/marketing-for-small-business (market your business) Increase customer order values Build engagement and interaction with your customers Create customer curiosity and satisfaction And much more We also dive into how to get started with a quiz, what questions to ask, and tons more! My guest Gen is the Co-Founder of Prehook, a leading quiz platform for https://giftbizunwrapped.com/episodes/get-started-on-shopify (Shopify) merchants. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. He also hosts the https://giftbizunwrapped.com/episodes/how-to-build-an-ecommerce-website (eCommerce) marketing podcast called Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. Gen has been in eCommerce for more than 10 years. Prior to Prehook, Gen was part of the founding team and lead marketing at Jungle Scout, the leading software for Amazon sellers. Listen now to hear how you can use a quiz to grow your handmade business far above and beyond just a lead magnet quiz! Resources Mentioned Join us at the next https://giftbizunwrapped.com/bash (Gift Biz Bash) for free training + visibility! https://prehook.com/5-ways-to-use-quizzes-for-ecommerce-brands/ (Quiz examples and use cases) https://giftbizunwrapped.com/episodes/how-to-attract-sales-2 (Tips & Talk #61 - Put The Brakes On Selling) Gen's Contact Links https://prehook.com/ (Website) | https://twitter.com/genfurukawa (Twitter)| http://linkedin.com/in/genfurukawa (Linkedin) Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast) https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts) | https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts) | https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify) Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!

If you're looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last two years - both with increased competition and changes to how data is tracked and used by our advertising platforms - it's more important than ever to find ways to engage with our customers and discover what they truly need while also standing out from our competition.  Gen talks us through these challenges and shares with us: The importance of zero party data - the information that our customers are willing to share with us and how we can use it to provide personalised messaging that our customers will love Case studies of how we can use quizzes to provide product recommendations Why quizzes can drive sales, even after our customers have left our website And so much more!  Shopify, quizzes and Klaviyo are my favourite ecommerce subjects so I can't wait for you to dive into this episode! So let's dig in and find out how to boost your Shopify store with online quizzes!

On today's Lunch With Norm, we talk about why eCommerce brands need a quiz funnel in 2022! Gen Furukawa of Prehook joins us for another great episode. In this episode, we discuss how to drive sales and engagement with eCommerce quizzes, why zero party data is your greatest advantage in eCommerce marketing, and how to achieve personalization at scale. Our guest is Co-Founder of Prehook, a leading quiz platform for Shopify merchants. Prior to Prehook, Our guest was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers. He has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS and hosts the eCommerce marketing podcast, Cart Overflow. This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Visit https://zee.co to learn more! This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club In this episode, Prehook's Gen Furukawa is here to talk about why eCommerce brands need a quiz funnel in 2022. Find out how to drive sales and engagement with eCommerce quizzes. We walk through the goals of a quiz funnel and the importance of building your customer avatar. Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers. This episode is brought to you by Startup Club, and Zee 

Listen to Gen Furakawa, co-Founder of Prehook, as he talks about the future of e-commerce and how their app and quizzes can help you position your product and your marketing accordingly.

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list. We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Gen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations. Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms. In this episode… How can you supercharge your marketing efforts in a way that's fun and engaging for your customers? Is there an effective method to acquire new customers with lower acquisition costs? Gen Furukawa knows that consumers want an experience, not a sales pitch, and he knows how to get it done. There's an innovative way to capture the needs of your target audience so you can make your marketing campaigns more targeted while creating a captivating shopping experience for the buyer. Through the use of quizzes, you can gather zero party data to increase customer satisfaction and boost sales. Using this method gives you an advantage over your competitors by creating personalized recommendations and generating more leads, giving your conversion rate a significant boost. In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Gen Furukawa, Co-founder of Prehook, on creating compelling buyer experiences that also drive revenue. They talk about dynamic personalization strategies and how to use that information to enhance the user experience and build trust. Gen explains how his recommendations lower new customer acquisition costs and increase your customers' lifetime value, and how his methods create a better customer experience that drives sales.

You've seen them before folks, the questionnaires on eCommerce sites that help you to select the product that best fits your needs! Many brands are well known for this kind of shopping model such as ThirdLove and Stitch Fix. Are quizzes the right decision for your brand? On today's episode of Link Up leaders, Francois and Lisa are chatting with the Co-Founder of PreHook Gen Furukawa to learn about the industries that benefit most from eCommerce site quizzes and how these can increase ROI. --

Quizzes are a great way to engage your eCommerce customers and they're all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?   My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He's sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience.    What You'll Learn How you can use a quiz in your eCommerce business to drive customer engagement and revenue What questions to ask in your eCommerce quiz Why quizzes are more than just a fun way to entertain your customers What zero-party data is and why it's going to be so important as privacy concerns continue to change how platforms share data with us     Links Mentioned Prehook Quiz Platform for Shopify http://prehook.com   Cart Overflow Podcast https://cartoverflow.com/   Teelixir.com https://teelixir.com/     Connect with Gen   Twitter: https://twitter.com/genfurukawa/ Linked In: https://linkedin.com/in/genfurukawa   Read the Full Transcript http://eCommerceBadassery.com/107   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook   Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments.

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend  - Free 14 Day TrialPrehook's Free 14 Day Trial Case Study: To'ak Chocolate

We ask about zero-party data with Gen Furukawa of Prehook.

I'm excited to share this episode with you!In this interview, Gen drops a ton of knowledge on ecommerce quizzes.More specifically, we talk about how to capture more leads, personalize the shopping experience, and grow your ecommerce sales.You can reach Gen via email: gen AT prehook.comHere's his website: https://prehook.com/You can follow me on Twitter here: https://twitter.com/ecomchasedimond