The Productpreneur Success Podcast

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda. (Dramatic, I know!) And today, I'm going to break down exactly what it is, what it means for your ads, what you need to be doing differently right now—and how you can get some free expert help to make sure you're on the right track.  Episode's Show Notes: https://www.catherinelangman.com/episode-267   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Work With Me: www.catherinelangman.com/work-with-me Ecommerce Quick Wins Strategy Session: www.catherinelangman.com/quickwins   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy.   So I know that a lot of businesses have felt discouraged and wondering if it's actually possible to succeed right now.   I'm not going to sit here and pretend that overcoming all of that uncertainty and all those challenges isn't difficult – of course it is – but all that means is that, when you do succeed, it's even sweeter.   Whether you're struggling with slow sales or feeling stuck in your business, you'll walk away from this episode with real, actionable insights to spark serious growth in your store.   Episode's Show Notes: https://www.catherinelangman.com/episode-266-2   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Work With Me: www.catherinelangman.com/work-with-me Live workshop: www.catherinelangman.com/workshop    Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

As International Women's Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade working predominantly with female founders, I've seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. I firmly believe that one of the greatest barriers to gender equality is financial disparity. I don't think Women will ever achieve true gender equality until they reach financial parity with men. But achieving financial parity is going to require more than just paying women more— it demands a complete rethinking of how the workforce supports women to maintain and advance their careers. In this episode, I want to share with you what we've done successfully here in our organisation to build a thriving business staffed by a team of women working remotely and flexibly. We're not all mothers, but we do all appreciate the flexibility of the way we work and how we work to live rather than live to work.  If you want a bit more of that for yourself, you might find some tips and inspiration in today's episode.   Episode's Show Notes: https://www.catherinelangman.com/episode-265   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Work With Me: www.catherinelangman.com/work-with-me   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales.    For starters, it's the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They're back to work, back into routine, and often tightening their belts after a financially heavy start to the year.   So, if you're experiencing a sales slump, take a deep breath. It's normal. But that doesn't mean you should just ride it out and hope for the best.    Today, I'm going to walk you through the most effective strategies to get through this period, build momentum, and set your store up for a strong Q2. Episode's Show Notes: https://www.catherinelangman.com/episode-264   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free workshop: www.catherinelangman.com/workshop Work With Me: www.catherinelangman.com/work-with-me   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.   So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.    Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘Wow, this is incredible!'    But fast forward to today, and the game has changed entirely. If your cash flow is feeling the squeeze, you're not alone. Let's talk about why this is happening and, more importantly, how to fix it. Episode's Show Notes: https://www.catherinelangman.com/episode-263/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Strategy Session: www.productpreneurmarketing.com/lets-talk    Live workshop, “3 Quick Wins to Rapidly Grow an Audience that Converts” www.catherinelangman.com/workshop     Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing.   Now, we all know very well that no courier or postal service will ship our orders out for free. So we're well trained to expect to pay for that service!    But on the marketing side, the options (and fees involved) for marketing and advertising exist on a very wide spectrum, from crowdsourcing advice in free Facebook groups to expensive external agencies.   I know a lot of business owners have lost money, either due to getting poor results from their efforts or being burned by dodgy service providers. And it's because they simply don't have the knowledge or skills to know what they SHOULD be doing.    And they don't have that knowledge because, like me in my early days as an entrepreneur, they felt intimidated by things, believing they couldn't do it, fearful of stuffing things up and losing money, and therefore defer to an expert.   In this episode, I share a rather embarrassing story about the time I made a REALLY bad choice with outsourcing that ultimately cost me more than $15,000! But also turned out to be one of the most valuable lessons I've had in business.    If you've had a bad experience or not gotten the result you want with an agency or program, OR you are just starting out – you probably need to learn how to do some stuff that's a bit tricky and hard.     And by listening to this episode, this is your opportunity to learn from my hard-won experience and avoid making the same kind of costly error yourself!   Episode's Show Notes: https://www.catherinelangman.com/episode-262/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook Free Strategy Session: www.productpreneurmarketing.com/lets-talk    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that's how you discover new products.   Whereas, when it comes to shopping online, typically you have to be actively searching for that thing.   eCommerce is unlike having a brick and mortar store, where you can somewhat rely on foot traffic going past your shop front and being enticed into your shop as the point of discovery.   In eCommerce, we need to proactively communicate with our audience to get them over to our website. And your email marketing tool can make all the difference between a highly profitable Shopify store vs one with underwhelming results.   But, there are literally hundreds of email marketing applications on the market. So, how do you choose the best email marketing app for an eCommerce business? One that drives those people to your online store AND generates you a great ROI?   The reason I want to talk about this today is because Klaviyo – the email marketing app that I recommend for eCommerce – has recently changed their pricing structure and it's causing all kinds of stress and anxiety. I'm seeing a lot of brand owners make very hasty decisions to shift away to other platforms that appear to be cheaper, but in most cases are very poor matches for their needs.   I see a lot of people making mistakes with this choice, either from poor advice or ignorance about what difference it makes, or thinking that all platforms do the same thing and choosing the cheapest one is a prudent decision.    Your email database is THE biggest asset you own in an ecommerce business. It's the audience that you own and is the vehicle through which you communicate to your customers and prospects.    Choosing well will enable you to grow your business efficiently and effectively, whereas choosing poorly will be a handbrake on your growth and will impact your profitability.   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook Free Strategy Session: www.productpreneurmarketing.com/lets-talk    https://www.catherinelangman.com/episode-176/ https://www.catherinelangman.com/episode-236/ Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.    The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they've actually experience have been pretty disappointing to say the least.    Now, a high ROAS result is a common enticement many agencies use to win business and it's designed to make the brand owner believe that they will grow faster and more profitably than any other alternative.    Which of course would have been true 5 years ago when digital advertising worked very differently: 5, 10 or even higher ROAS results off cold traffic were the norm back then.    However, not in 2024 and certainly not in 2025, when we now operate in a world with vastly restricted data tracking, much more intense competition for each website click as well as for each consumer dollar, and much lower consumer trust of any branded digital content.    And the end result is that the brand owner feels like they've been taken advantage of, or even burned by said agency.   Suffice to say, promising a ROAS result is not only foolish, but also flawed. For starters, with tracking and on-platform reporting so inaccurate now, you just can't trust the accuracy of those reported ROAS figures.    Secondly, any really high ROAS figures I am seeing right now are pretty much always on campaigns going for the low hanging fruits – branded search terms and existing engaged audiences or repeat customers. Or campaigns offering really huge discount incentives. None of which you should be spending top dollar on with your advertising!    And thirdly, there is a massive assumption that achieving a specific ROAS automatically means that you must be making a profit on sales from those campaigns, after ad spend, product costs and other overheads.    But 99% of the time that is just not true.    In this episode, I detail this trap, and share the truth of what's really happening, plus the solution. By the end of this episode, you will have a much better idea of WHY every eCommerce brand needs to have the Profitable Productpreneur growth system in place in their business.  Episode's Show Notes: https://www.catherinelangman.com/episode-260/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.     Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook Free Strategy Session: www.productpreneurmarketing.com/lets-talk    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising.   However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago.    This is partly due to technology advances in AI: for example, thanks to generative AI, most Google searches now offer up content within the search results themselves, resulting in far fewer clicks outside of Google.   But getting website traffic at a profitable price is also being impacted by changes such as Meta's latest announcement where they are removing fact-checking on Facebook and Instagram, amongst other policy changes.   All of which leaves many consumers wondering, what content is real and what is artificially generated? What is legitimate and what is a scam?    It is harder than ever now for all of us to trust content that we see online - especially in ads.  Which can severely impact conversion rates, driving traffic costs up even further.   So today on the show, I'm going to share three practically free strategies that I'm using right now in my businesses, to quickly gain the attention and trust of the right people, that are generating huge spikes in website traffic and sales.   Anyone can use these strategies, whether you're at an early stage in your business growth trajectory, or you're already at scale.   Episode's Show Notes: https://www.catherinelangman.com/episode-259/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook Free Strategy Session: www.productpreneurmarketing.com/lets-talk    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It's a time of excitement but also some uncertainty.  As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it's to streamline things, but in all honesty it's going to make these platforms even less trustworthy for consumers.  I think it's absolutely imperative that small business owners take control of their own destiny and do not rely on these platforms as your only method of communicating with your audience. And there is no way to take control of your destiny if you intend on winging it with your business or marketing this year.  So, today, we're diving into how to use data when setting your goals and building out  your growth plans for the year. If you've ever felt stuck or wondered how to achieve consistent sales—even during slower periods—this episode is for you! Episode's Show Notes: https://www.catherinelangman.com/episode-258/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Product Launch & Promotion Guide: https://www.catherinelangman.com/launch/  Live Planning Workshop with Babiators: https://www.catherinelangman.com/workshop/ Free Strategy Session: https://productpreneurmarketing.com/lets-talk    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Over the last year, I've seen a lot of businesses come up for sale, in fact I've been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months.    That's super exciting, but it's also been a really eye opening experience about how vastly different many eCommerce brands are set up and run and the difference in viability and attractiveness they present to a potential buyer like myself.   I would actually say that most of the eCommerce businesses I've seen up for sale in the last year or two are being sold off very cheaply because the business owner has just run out of puff. They're super burnt out and just over it.    Now I'm not going to sit here and try to unpack the psychology of why so many entrepreneurs don't progress their business in a way that enables them to grow with a team and systems to operate without themselves needing to do all the work.   Instead, today's episode is going to be about what you really need to have in place in your business in order to scale and grow sustainably – and by sustainably I mean both in terms of financially viable and profitable, but also in terms of your own physical exertion so that you don't burn out or drive yourself into the ground.   Episode's Show Notes: https://www.catherinelangman.com/episode-257/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.     2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook Book a free strategy session: https://productpreneurmarketing.com/lets-talk/   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it's also because I realised something about myself:    If I'm not learning something new, I get bored quickly and start to feel as though I'm not progressing. I feel pretty certain that, when we don't learn new things, we do end up going backwards: because the world around us is constantly changing, so we need to change how we operate just to keep pace, let alone move forwards!   This year, I've invested in learning from two different coaches for myself, I also invested in education and upskilling for my team.   And, of course, I read lots of books.    So, given this is my post-Christmas podcast episode, my final episode for this year and the one where I usually share my holiday reading inspo list with you, I thought I'd share the key learnings I took from my top 5 business-related books that I read this year.   Episode's Show Notes: https://www.catherinelangman.com/episode-256/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Podcast 227: How To Calculate Your ROI On Learning To Grow Your Business https://www.catherinelangman.com/episode-227/   Ecommerce Mastery Program:  https://productpreneurmarketing.com/ecommerce-success-business-mentor/   Book a free strategy session: https://productpreneurmarketing.com/lets-talk/     Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

For my last pre-Christmas podcast episode, I thought I'd share a few insights with you about what's worked well for me this year, some things I've tried that have not worked so well, what I'm focusing on doing better and what I want to take with me into 2025.   I love doing this exercise at the end of the year, especially before heading into my big annual planning session, and I always like to do this before Christmas so that I can actually relax and enjoy my holiday without the constant thoughts about business looping around in my brain!    I reckon this year has been a really tough year for probably everyone in business. With a dampened economy as well as an accelerating pace of technological change both compounding to create a whole lot of new challenges and hurdles, it's been a year of constant pivots and needing to try new things in order to survive and thrive. And I'll let you know up front, not everything I tried this year worked out, so if you're in the same boat I want you to know this is normal for all entrepreneurs!    On the personal side this year has been pretty full on for me as well, which is no doubt also a common experience for all of you. So in addition to sharing my takeaways about business with you, I'll also share some things I've done to help maintain my energy levels and motivation throughout the year.   Episode's Show Notes: https://www.catherinelangman.com/episode-255/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. www.catherinelangman.com/playbook www.productpreneurmarketing.com/lets-talk    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Today – as I'm recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we're all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few more days. Now's the time to make sure your brand is ready to spread some festive cheer and capture those last-minute shoppers. My two sons who are competitive swimmers have also just started what they call “hell week” – double training sessions a day plus gym – and it's hard and intense, but the rewards in terms of improved performance make it all worthwhile!  So today, let's keep it super practical again. One of the quickest needle-movers in an eCommerce business is always your paid traffic. So I'm going to share with you 10 things that are working literally right now in terms of Meta and Google ads, and hopefully this will help you to maximise your traffic and sales results over the next week and a half…     Episode's Show Notes: https://www.catherinelangman.com/episode-254/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://productpreneurmarketing.com/lets-talk-2 https://productpreneurmarketing.com/lets-talk-2    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn't during this peak promo period.   I'm going to share some of the data that's been released already from major Australian retailers as well as key eCommerce platforms.   As well as the inside scoop on the marketing performance across our businesses and clients' businesses.   Plus the trends around new vs. returning customer revenue and what all this means for eCommerce brands as we head into 2025.   So, grab yourself a pen and paper and a cup of tea, and let's dive into what's just happened! Episode's Show Notes: https://www.catherinelangman.com/episode-253/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   www.catherinelangman.com/christmas https://productpreneurmarketing.com/lets-talk-2    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore    

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I'm seeing some phenomenal results for our clients' campaigns, but there's always more you can do to squeeze every ounce of opportunity from your promotion!  Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here right now, consumers are spending and you want to capitalise on that opportunity! Spending a few minutes each day to add these steps into the mix will absolutely help you to maximise your revenue results, and minimise the chances you'll leave any potential sales on the table. So let's dive right in and I'll keep it short and sweet so you can get right to it…   Episode's Show Notes: https://www.catherinelangman.com/episode-252/   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.  We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount…  Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it's a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they've bought. Here's what we all need to know about business - there are really only 3 ways to grow: 1. Increase the number of customers who buy from you 2. Increase the amount of money customers spend per transaction 3. Increase the frequency of times each customer buys from you With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today's podcast episode I'll walk you through how and why this works.   Episode's Show Notes: https://www.catherinelangman.com/episode-251/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   www.catherinelangman.com/christmas https://productpreneurmarketing.com/lets-talk-2  Subscribe & Review in iTunesAre you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Click here to subscribe in iTunes!   Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I've literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods.    All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!   So, if you're not already running paid social ads right now, OR you are but you're spending too much and not making a profit, then this episode is for you.    Episode's Show Notes: https://www.catherinelangman.com/episode-250/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Replay: www.catherinelangman.com/workshop www.catherinelangman.com/christmas https://productpreneurmarketing.com/lets-talk-2    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion.    As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season.    Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits.    In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year.    Episode's Show Notes: https://www.catherinelangman.com/episode-249/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk  Christmas Campaign Planning workshop - www.catherinelangman.com/workshop   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore    

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.   So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come…    I wanted to spend a bit of time sharing what's currently working in eCommerce marketing – so that you can focus on the right strategies to capitalise on the increased consumer demand about to come your way.   Today on the show, I'm joined by my team member, eCommerce strategist Narelle Spencer. We discuss the underlying factors that are impacting traffic and sales right now, and share what is working and what isn't when it comes to marketing and advertising.   If you want to close out the year on a high, this conversation is a must-listen! Episode's Show Notes: https://www.catherinelangman.com/episode-248/    Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore    

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.    And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.   On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.   But still…what gives?    The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.   So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn't necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.   I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!   Episode's Show Notes: https://www.catherinelangman.com/episode-247/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk  https://www.catherinelangman.com/christmas https://www.catherinelangman.com/free-coaching-session/     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

What do you do when you've just given birth to your first baby, it's the middle of Covid lockdowns and you're struggling with mastitis and can't feed your baby?   Well, if you're my guest today, you invent a new product that takes the market by storm!   Today on the show, I'm joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.   Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she's scaled her business.   In just 18 months, she's grown rapidly, now with a substantial team, launching new products and expanding internationally!   I know you'll enjoy this story, so without further ado, let's welcome Elysia to the show.   Episode's Show Notes: https://www.catherinelangman.com/episode-246/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk  https://mekebaby.com/ https://www.instagram.com/mekebaby.au/?hl=en https://www.facebook.com/mekebaby.au/     Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.   This online store had been given some bad advice about scaling her business, particularly about Facebook ads.    It was such damaging advice and nearly sent the poor woman bankrupt!    The conversation got me to thinking a lot about two things:   1. What are we all optimising for in our business? Growth? Profitability? Time? These are opposing forces and you can't maximise them all at the same time. And 2. A lot of business owners just don't figure out a way to pay themselves. Sometimes this is a lack of knowledge around managing cash flow and generating profit. Sometimes it's a conscious decision to delay the payday to some potential future date when a big vision is realised and, perhaps, the business sold, and to keep reinvesting every possible dollar in the business towards that end goal.    Building a business with predictable, profitable growth can feel obvious in theory... but is often overwhelming in execution.   Getting caught up in that ‘growth at all costs' mentality often results in an entrepreneur constantly chasing shiny objects. Jumping from one expert or program making big promises to another, without actually taking the time to learn the fundamentals of business.   Or without realising that the fastest way to growing a successful business is a lot like getting fit – it takes dedicated practice and repetition with constant improvements over time.     What is actually required in business is a simple daily framework for planning and executing profitable growth, that you practise every day.     Episode's Show Notes: https://www.catherinelangman.com/episode-245/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://www.catherinelangman.com/getmoresales https://productpreneurmarketing.com/lets-talk      Other Ways To Enjoy This Episode:   Listen on Apple Podcasts Listen on Spotify Youtube  

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don't know anything about growing a business yet.    But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that's when confidence comes.   I love sharing these stories of growth and transformation, and today I have an impressive one to share with you!    Shayna Stalker is the founder of The Waste-Free Home, a New Zealand based eCommerce store selling really beautiful, high quality, eco-friendly products for the home.   In the last 6 months, Shayna has grown her business by more than double, plus she's been able to work on designing and producing an exciting new range of her own products.   On top of that rapid growth, Shayna has also mastered a bunch of new skills and has a new, much deeper understanding of what drives her business growth, which is incredibly empowering.    Tune in to hear Shayna's story >>   Episode's Show Notes: https://www.catherinelangman.com/episode-244/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk https://thewastefreehome.co.nz/ https://www.instagram.com/thewastefreehome/ https://www.facebook.com/thewastefreehome/   Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Click here to subscribe in iTunes!   Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

There are a tonne of things you can do to help grow your customer base in your eCommerce business.    Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like.   But, what about running a giveaway or a competition?    This strategy actually fulfils a couple of purposes: it helps you to grow your audiences of potential customers, AND it can help increase the number of customers who try your product and ultimately buy from you.   So in this episode, I'm going to share a few different ways to approach this strategy so that you can maximise the positive impact on selling more product and growing your business.   Episode's Show Notes: https://www.catherinelangman.com/episode-243/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk   https://www.catherinelangman.com/launch/

What if I told you that you're just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will truly take off.   I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email marketing.   In this episode, I share all the reasons why your email list should take centre stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Whereas, your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable eCommerce business! Honestly – what more could you ask for?!   Episode's Show Notes: https://www.catherinelangman.com/episode-242/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Growth Strategy: https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

I'm sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.    But, when things get hard, or when we try things that don't work out how we want them to, it IS hard to persist towards achieving your big goals and vision.    My guest on the show today is Lisa Munro, founder of Happy Tummies. Lisa's business started with the goal of making life easy for families with kids that have allergies. In that endeavour, she's tried many different strategies to grow so that she can help more and more kids with allergies, but a lot of the time things don't work out or are just a plain hard slog with little reward.   But Lisa remains the most persistent, determined and motivated entrepreneur I know. And testament to her approach is the success she has achieved.   Now, Lisa owns a warehouse with a commercial kitchen, has a team working for her – including a French chocolatier, has developed her own brand range of allergy-free foods that now make up 25% of her turnover, and she keeps growing at a fast clip year on year!    Tune in to hear Lisa's story! Episode's Show Notes: https://www.catherinelangman.com/episode-241/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk Website: https://happytummies.com.au/ Instagram: https://www.instagram.com/happytummiesptyltd/ Facebook: https://www.facebook.com/happytummiesptyltd/ Tik Tok: https://www.tiktok.com/@happytummiesptyltd     Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube    

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn't converting but the traffic is good because it's feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn't taken it upon herself to learn anything about how those ads should work. This scenario happens all too often, and is precisely why I am such a huge advocate for education.  Even more frustrating, is the fact that what's working with ads now is not what worked even 6 months ago, and keeps changing rapidly.  So today on the show, I'm going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Workshop: https://www.catherinelangman.com/workshop Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

There's an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs.    I love the process of innovation, where you try and create a new solution that doesn't exist yet. The creative thinking, problem solving, and brainstorming different solutions is super fun.    But it's a whole next level when it comes to making that thing a commercially viable product that you can profitably launch to market.    Being able to manufacture something at a price point that customers will pay. The logistics of being able to ship your products and fulfil orders. What standards, if any, do you need to test for and comply with.    My guest today is Regan Merka, inventor and founder of Burleigh Wagon, which is honestly one of the coolest products ever. The Burleigh Wagon is a wagon, it's a stroller, it's an esky cooler and it's making family outings better than ever!    Regan joins me on the show to share her journey of innovation and growth, from the seed of an idea to a brand that won a deal on Shark Tank and is now available both here in Australia and in the US! It's a wild ride – you're gonna love it.         Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Episode's Show Notes: https://www.catherinelangman.com/episode-239/       Free Growth Strategy: https://productpreneurmarketing.com/lets-talk https://burleighwagon.com.au/products/wagon https://www.instagram.com/burleighwagon/ https://www.facebook.com/BurleighWagon/ https://www.tiktok.com/@burleighwagon  

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why?  Two reasons: These brands have excelled at their marketing all year around, so they've built brand awareness, built the size of their warm audiences, and acquired new customers all year around. Consumers are preparing to spend more during Q4. So, given the market demand is there at that time of year, you need to make sure your marketing is spot on so that you can be the go-to brand for your customers to spend with! To really maximise your results in Q4, though, you need to do more than just throw up a Black Friday sale.  The fact is, you need to be marketing consistently to attract and warm up your audiences, so they're absolutely champing at the bit to get their hands on your stuff when it goes on sale, and then monetising as many peak buying times as possible. Today on the show, we're going to dive specifically into the Black Friday promo strategy, because this is where you stand to generate the biggest boost to your revenue and profit.     Episode's Show Notes: https://www.catherinelangman.com/episode-238/     Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free Growth Strategy: https://productpreneurmarketing.com/lets-talk Email Template: catherinelangman.com/email-template  

Many of you would know and love the baby and kids brand Snuggle Hunny. It's such a beautiful brand, aesthetically, in the quality of the products, as well as the brand's values, which are very much about sustainability and community.   Well, today I have a real treat for you as I'm joined on the show by Julie Mathers, CEO of Snuggle Hunny!   Some of you may remember Julie as the founder of Flora and Fauna, an online retailer of all things eco. Since selling that business 2.5 years ago and then acquiring Snuggle Hunny, Julie has accomplished a LOT, from a brand and website refresh, new product development, becoming GOTs certified, expanding overseas, and so much more!   Nothing is ever smooth sailing – it's been a wild ride for Julie over the last few years as an entrepreneur – but she very generously shares the details about all those ups and downs and what's working to help grow the brand.   I know you're going to love this conversation! So without further ado, let's welcome Julie to the show.     Episode's Show Notes: https://www.catherinelangman.com/episode-237/  

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit?   Right now, I'm seeing a LOT of brands sending out constant discounts.   Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales!   These brands are NOT making money.    And by continuing to discount constantly like that, they are only digging themselves deeper and deeper into that hole.   The reality is, consumers are more concerned about VALUE rather than DISCOUNTS.   So in part 2 of this series, I want to share my insights and most effective strategies for doing just that, so that you can generate the best, most profitable results from your email marketing efforts. Show Notes:

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store.   Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that!   Maybe email marketing is like vintage fashion – it's so old that it's now new and cool again…   In all seriousness, though, I do get why email marketing may have fallen out of favour for a while there.   But the thing is, email marketing – done right – still really, really works. Even now, in 2024, it generates an average ROI of 3,800% and can account for somewhere between 20 and 35% of your revenue!    So, in this episode, I'm diving into what NOT to do as well as some of my top secrets to crafting highly persuasive emails that make you money on tap. Episode's Show Notes: https://www.catherinelangman.com/episode-236/     Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn't want to get into the water in the lesson pool.  So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then turned to me and said, ‘two biscuits'. And then promptly got into the water and did his lesson. The irony of course is, this kid is now a national swimmer who competes at the Australian championships. So, the “return on investment” of those two biscuits paid off handsomely! It's the same in business: you need to consider what outcome you are optimising for.  Are you optimising for return on ad spend? Or for long-term profitable growth?  They don't actually mean the same thing. You may think that a high ROAS, by definition, equals profitable revenue, but that's actually false.  This is critically important to understand if you want to grow, so let's unpack the issue and I'll explain what you should be doing instead.   Episode's Show Notes: https://www.catherinelangman.com/episode-235/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Workshop: https://www.catherinelangman.com/workshop Free Growth Strategy: https://productpreneurmarketing.com/lets-talk    

Have you been feeling lately as though it's getting harder to get traffic to your website?    If you've noticed this trend, you're not alone. It's happening to everyone.    And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that's actually not what's going on here.   In fact, what's really going on has the potential to have a lasting and very negative impact on your website traffic and sales unless you educate yourself and implement the right strategies to combat it.   And there are two very specific forces at play here that have nothing to do with your customers' spending power and everything to do with changes in technology.   For those of us who want to continue to thrive in an online business like eCommerce, we must do our best to understand how these changing technologies are affecting our ability to attract and convert customers.    Which I realise that sometimes feels like an impossible task given how fast things keep changing all the time, but that's why I'm sharing what we know, learn and discover here on this podcast! Episode's Show Notes: https://www.catherinelangman.com/episode-234/     Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Workshop: https://www.catherinelangman.com/workshop Get More Sales: https://www.catherinelangman.com/getmoresales Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

  In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it's incredibly difficult for a brand to cut through that noise and get noticed.   Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today's guest is one of those.   About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I'd never heard of before – Okkiyo – a new Australian brand of mascara designed for people with sensitive eyes.   Now, if you've ever watched my podcast videos you've probably caught me dabbing at my eyes from time to time. Nose too probably. I struggle with allergies daily, and a lot of skincare and makeup brands exacerbate them.    So obviously the very specific niche that Okkiyo is going for with their brand spoke to me, but on top of that, their branding is super vibrant and really stands out and they have a really unique brand story.   Today on the show I'm excited to share an interview with Okkiyo's founder, Dr Jaqueline Beltz. She's not even 12 months in since launching the brand late last year, but she's already surpassed 5,000 customers and shows no signs of slowing down!    If you love hearing other entrepreneurs share their stories, you'll enjoy this immensely! So without further ado, let's welcome Jacqui to the show… Episode's Show Notes: https://www.catherinelangman.com/episode-233/     Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Get More Sales: https://www.catherinelangman.com/getmoresales Free Growth Strategy: https://productpreneurmarketing.com/lets-talk   https://www.okkiyo.com/ Instagram: @okkiyoeyes  https://www.instagram.com/okkiyoeyes Facebook: https://www.facebook.com/OKKIYOEyes/  

I'm not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we're into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this year. What should you be focusing on right now to get more traffic? To get more sales? To spend more profitably on ads? To increase conversions? To increase profits? The reality is, when you're running an eCommerce business, time always seems to speed up in the second half of the calendar year. It might be tempting to think you've got all the time in the world, but if you want to increase revenue and profits now as well as enjoy a bumper 4th quarter, you need to be planning and implementing the right strategies and tactics now. So in this episode, I'll share the 8 high impact business drivers that influence profitable growth, as well as my 4 step process to get started.   Episode's Show Notes: https://www.catherinelangman.com/episode-232/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Get More Sales: https://www.catherinelangman.com/getmoresales Free Growth Strategy: https://productpreneurmarketing.com/lets-talk    

So today on the show, we're gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you're new to eCommerce and setting up your first website, or you've been running for a while and need to improve your conversion rate, your website design is a critical consideration.  Because it's no secret that, over the last couple of years, it's become increasingly more difficult and expensive to convert new customers.  So, you want every advantage you can, right? Especially if you're spending money on advertising to get traffic to your store. It's all well and good to assume that, once you've launched your website, all you need to do is get traffic to it and you'll make money, but it's just not as simple as that.  Getting your eCommerce website to convert at a profitable rate is part art, part science.  So today on the show, I'm going to share my design principles for a high-converting eCommerce website.  Bottom line is, by improving your conversion rate, you can very easily make a lot more money without needing more traffic.        Episode's Show Notes: https://www.catherinelangman.com/episode-231/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Get More Sales: https://www.catherinelangman.com/getmoresales Free Growth Strategy: https://productpreneurmarketing.com/lets-talk    

The past few weeks have been an absolute whirlwind of an exciting time, because I've bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement. But I felt like it could be a bit more helpful for you all to hear about what we're doing now to rapidly grow the business. Because the bottlenecks and opportunities within this business are very similar to those experienced by probably 99% of clients and potential clients who speak to us about their business. So, today on the show, I will walk you through the growth strategy I'm implementing that will take Indagare from a $10k per month brand into a million dollar a year business within the next year, and to multi-million dollars a year within 3 years.    Episode's Show Notes: https://www.catherinelangman.com/episode-230/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Indagare Natural Beauty: https://www.indagarebeauty.com/ Free Coaching Call: https://www.catherinelangman.com/free-coaching-session/ Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

There's a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business.  Entrepreneur wants to grow their business but they don't know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves.  Entrepreneur gets very busy and does see some growth and improvement, but then those results plateau.  Entrepreneur then thinks those strategies didn't work, so they go looking for some other silver bullet strategy. So they spend more hours learning and implementing.  Meanwhile, their business growth remains sluggish. Now, they don't know if their business sucks or if they are just incompetent.  They go hunting again… But the real problem is that, at any one time, they only have half of the sales growth equation in play. The equation is: speed of execution + tactical precision = sales growth. Moving too fast without a well thought-out strategy will lead your business somewhere, but not necessarily where you want it to go.  Whereas precise strategic planning alone without speed of execution is like a handbrake on your growth, because you prolong the time it takes to actually realise the results. So today on the show, we're going to talk about how to have both speed and precision so that you can produce the best results possible for your business.    Episode's Show Notes: https://www.catherinelangman.com/episode-229/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   Free eCommerce Coaching Session:  https://www.catherinelangman.com/free-coaching-session/    Free Magic Metrics Calculator: https://productpreneurmarketing.com/website-audit/   Book Your eCommerce Strategy Session: https://productpreneurmarketing.com/lets-talk/    https://www.catherinelangman.com/work-with-me-shopify-expert/

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women's fashion label with heart.  Sarah only launched her label less than two years ago, but it's almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queensland?  There are two things in particular that I want you to listen to in this interview.  Firstly, the way Sarah has really built this brand around a very strong purpose and uses storytelling to connect with her audience.  And secondly, her marketing strategy, and the way she creates and shares her marketing content combined with having the right campaign structures and budgets to hit her revenue targets.  So she's not simply relying on having a great product, she's created a really compelling sales strategy that connects with her audience and compels them to buy. The outcome of her approach means that her revenue is scaling up rapidly at a time when many eCommerce brands are struggling.  Episode's Show Notes: https://www.catherinelangman.com/episode-228/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Website:  https://www.outbacklinen.co/ Instagram: https://www.instagram.com/outbacklinenco/ Facebook: https://www.facebook.com/outbacklinenco/   https://www.catherinelangman.com/work-with-me-shopify-expert/

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn't keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago!  Since working with us two months ago, she's learned a lot, gained knowledge and developed new skills.  And her revenue has exploded 70% year on year. She has literally paid for an entire year's worth of coaching with us in the space of two months thanks to the revenue growth she's already achieved!  What this comes down to is the difference in ROI on learning:  Identifying exactly what knowledge and skills she needs to acquire that'll have the biggest and fastest impact on her growth, investing in those, taking fast action to implement them, and then having a method of calculating her return on investment. Let's break it down in this episode so that you can enjoy a similar transformation as well.   Episode: https://www.catherinelangman.com/episode-227/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://www.catherinelangman.com/work-with-me-shopify-expert/   Free coaching session: https://www.catherinelangman.com/free-coaching-session/ Ecommerce Mastery: https://productpreneurmarketing.com/ecommerce-mastery-business-coach/    

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024'. is finally here! If you haven't listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order. If you have listened to last week's, I hope you've done your homework!  This week, I'm diving into three specific business and marketing strategies you should be implementing right now if your sales revenues have plateaued or declined this year. Again, there will be some actionable advice in this episode that you'll be able to take advantage of and implement into your own business. So, let's dig into part 2 of ‘what to do and avoid doing to boost your ecommerce sales in 2024'. Episode: https://www.catherinelangman.com/episode-226-part2/ Part 1: https://www.catherinelangman.com/episode-226/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.  

Do you remember how it felt at the start of your business journey? You're excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here's how it often feels when you get going: WTF was I thinking? I can't do this! I'm utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this.  We start to despair that we can ever achieve our goals. We lose faith that things will ever change for the better. We start to believe our current reality is our forever reality… If you're getting traffic to your website, but not generating enough sales… Or you're stuck at the same revenue and can't seem to break through to the next level… This episode is for you! In fact, I've got a 2-part-series coming up for you of two mini-trainings that work together.  If your sales are languishing, or just not growing to achieve your sales targets, then you definitely need to stop doing some things that aren't working the same way they used to, and start doing some things differently so that you can match your customers where they are right now. In this episode, we share some of the current trends in eCommerce as well as some of the common mistakes eCom brands are making a lot right now, and how these things might be impacting your business. Along with some tips and strategies to overcome them. Next week, we'll pick things up again and go through some of the specific business and marketing strategies you can and should be doing to overcome these challenges and get your business back to growth. Even in today's tough economy.   Let's dive into part 1…   Episode: https://www.catherinelangman.com/episode-226/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://www.catherinelangman.com/work-with-me-shopify-expert/   Episode 214, “Simple Website Navigation Fixes That Boost Your Conversion Rate” www.catherinelangman.com/episode-214   Blog post, “How To Win At Digital Marketing For Your eCommerce Store” www.catherinelangman.com/how-to-win-at-digital-marketing-for-your-ecommerce-store/   Episode 165, “How To Become A Cashflow Queen” https://www.catherinelangman.com/episode-165/   Episode 189, “How To Bust Past Fears To Build A Thriving Online Superstore” www.catherinelangman.com/episode-189/  

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term. The automated flows in most, if not all, Klaviyo accounts I've reviewed in recent weeks have taken a downward turn. Flows like your New Subscriber Welcome flow and your Abandoned Cart flow – usually the biggest money spinners – have declined. And that is not a situation you want to allow to continue!  So in this episode, we will discuss 4 steps you can take to make more money from your automated flows in Klaviyo. And if you haven't taken a look at your Klaviyo flows in recent months (or years in the case of many accounts I audit), then use this episode as your kick up the bum to get in there today. Episode: https://www.catherinelangman.com/episode-225/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://productpreneurmarketing.com/klaviyo-audit/  

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven't changed anything but sales have dropped off a cliff', I'd probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chicken Little about it! Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes happening across all digital marketing platforms. Both these factors are wreaking havoc with all businesses. Everyone is feeling the impact, and it's not exactly comfortable is it? When that happens, we need to shift and change how we show up in our business and with our marketing. What strategy we deploy, what we focus on or don't focus on. And that's what I'll be sharing in this episode: the 6 golden rules of marketing that will equip you to survive and thrive in this 2024 economy. Episode:

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won't have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it'll change over time as the world we operate in changes. From time to time, I've found a really valuable exercise is to analyse what some of the most successful brands and companies are doing, and to compare and contrast them with others and with my own businesses. When you do this kind of exercise, not only can you come away with some fantastic new ideas to try out in your own business. But you'll also notice that even the most successful businesses in the world don't experience a straight upwards growth curve from start-up to success.  So today on the show, we're going to dissect the Netflix business model and we're going to  tease out 6 specific components that contribute to their success that you might be able to emulate. We'll also compare these to other brands as well, to identify the type of business or product that best suits each strategy. Episode: https://www.catherinelangman.com/episode-223/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://www.catherinelangman.com/work-with-me-shopify-expert/  

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it's never without issues along the way…  I'm sure we all know the frustration when you invest the time, energy, and money into ads that either don't produce the expected results, OR that suddenly take a nosedive for no apparent reason. The truth is, many business owners run into the problem of their Facebook ads not converting.  Lately, Facebook has been rolling out a lot of new updates to the Ads platform, many of which have caused issues with campaigns that were otherwise performing well. And whilst there is no playbook that Meta hands out – Meta are notoriously silent when it comes to sharing any kind of information about what they're doing and how it impacts the way we use the platforms – so there's no foolproof guide for troubleshooting issues when they happen. However, long experience tells me there are several steps you can take to bring your ad performance back where you need it to be. So in this episode, I'll share 10 fixes you can implement when your Facebook ads are broken or stop converting.   Episode: https://www.catherinelangman.com/episode-222/     Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://www.catherinelangman.com/work-with-me-shopify-expert/  

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it's harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One of the most effective ways to cut through the clutter is through brand design. I don't mean just your logo. A logo is only one small part of your branding.  Think about the brands whose marketing you really notice and engage with. They all have a distinct personality.  Their visual, written and experiential elements all consistently convey the brand personality and brand value. And they manage to produce marketing content that is engaging, memorable and inspires action – purchase. In this episode, I'm joined by brand designer Janelle and we dissect the branding of 4 successful brands, teasing out what it is that helps them connect with their customers.  At the end, we have a fun, free exercise you can do to help identify your own brand's personality and style, so that you can also elevate your marketing to the next, more impactful level. Episode: https://www.catherinelangman.com/episode-221/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.    https://www.apple.com/au/ https://au.whogivesacrap.org/ https://gotoskincare.com/ https://styleware.com.au/  

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you've stuffed up in some way. That you did something to cause the downturn.  Or, to blame poor sales on the state of the economy.  Either way, you're liable to end up in the same place: not investing time or money in marketing to drive your business forwards. First of all, just because your sales might decline sometimes, does not mean your business is a failure.  Nor does it mean that consumer demand for your products has all but dried up and your business is doomed. However, if you are experiencing a sales slump, not taking any action to rectify that situation WILL lead to that dismal ending! And I don't want that for you. So today on the show, I want to help you to identify what the real issue is, and what is the right action you need to take to fix it. Episode: https://www.catherinelangman.com/episode-220/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://www.catherinelangman.com/work-with-me-marketing-specialist/ https://productpreneurmarketing.com/conversion-rate-optimisation/